Special Guest Expert - Laura Gallaher: this eJwVzkFrg0AQBeD_soeerNuIsY0QSoMmpLS2IDn0JMPuqIvjrt1dlTTkv1eP8_geb25MtCi6qsMrS6Nkk8TbKGDCaI_aV_46IEtZwQKmtPOgBVZKsnT3HCdx8pQErFZIstLQr65WhAvtZrCNY-mNjZaWuPV-cCnn8zyHjTENIQzKhcL0XFo1IZ8ivlYd37xvvyk7Zu7XR3_HHeWKTi-5Kkb7NlF3nfAVyO97lAoenBmtwL00syYD8rJMBcwrT-snn-ciO3xlP4dLeS7ysnz8gNHCCYigRRv2Q7zg2tge_KLX837_B1yFWbA:1kVpMI:hgEaJUDEKVHMdGFsp43_C0Ybemg video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question? How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back, work dedicated, determined, and driven - How do we finally break through and win? That is the question and this podcast will give you the answers! My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Every week I say the same thing and I mean it. We have an amazing, amazing show coming up. We have wow, we have Rocket Woman with us from NASA. She's had experience at NASA. And I say that kind of tongue in cheek. She is an amazing, amazing young woman who is achieving huge things. And I cannot wait to share her with you and all of her immense experience and her intelligence. She is going to help you understand the importance of culture in business, and it's amazing. If you've never thought of that before, then this is the show you want to watch! If you have thought of it before, and you want to know how to make your culture thrive from within your business - then you want to watch the show. So in other words, you just want to watch this show. So stick with us.The MIND BODY BUSINESS Show. What is that all about? Well, in my now fifty six years on this planet, I spent the last ten years, or so, studying only successful people. I wanted to find out what was it about them that made them successful more so than myself. They're just...They put their shoes on one foot at a time, I guess, if they're human. Right? And they're just like a human being, like everyone else. What made them more successful? So while I study these people, these are mentors of mine that are you know personal mentors, authors of book that either I met, some of them that are no longer with us, just studying what are the common traits amongst all these people? And these three patterns kept bubbling up to the top over, and over, and over. You might guess what those three patterns are? Yes! MIND - being mindset. Having a very powerful and flexible, the key there is flexible, mindset. There are tools and techniques that you can dive into, in fact Dr. Laura Gallaher, my guest on tonight, and I, have each experienced one such science that does exactly that. It gives you a very empowered and flexible mindset. We may go into that. We may not. We're going to have fun no matter what, and you're going to get a ton of value from this. Then there is BODY. That is literally about taking care of your body. Taking care of it physically, by exercising on a regular basis. Also, by what you are ingesting into your body, nutrition and liquid. Then there is BUSINESS. All of these poeple I studied that had achieved monumental success, had mastered the primary skill sets that are necessary to really thrive in business. And then to grow after you've actually created a monstrous and beautiful business. Those are things like marketing, sales, team building, systematizing, leadership... and I could go on practically all night. There are a lot of skill sets that are required to develop and enhance one's business. The good news is that... So here is the thing, you could not master all those skill sets, I humbly believe, in one lifetime as one single person. It would take a long time to become an expert in all of these areas. But if you were to become a master in just one of them, then the rest can take care of themselves. That one is LEADERSHIP. And perfect, perfect, segway for tonight's show, because leadership is so important. If you've developed the skill set, if you've mastered that skill set of leadership, you can now delegate. You can delegate those tasks, that other people have the other associated skill sets in, and they can then take those and run with them. Now you are left to run and work on your business, instead of in your business, as much. And so we're going to go deep into leadership as well tonight. This is an exciting, exciting, exciting show. On that whole note about excitement, and everything that goes with it, one of the things that was truly exciting for me, when I was studying all these people was another phenomenal trait they all had to a person, was they were all very voracious readers. With that, I would like to affectionately move over to a segment I call Bookmarks.
Announcer :
Bookmarks... Born to read! Bookmarks...Ready, steady, read! Bookmarks... Brought to you by REACHYOURPEAKLIBRARY.COM
Brian Kelly:
There you see it, REACHYOURPEAKLIBRARY.COM. One quick word of advice, while you're watching this show and listening to it, you're going to be discovering different resources. Dr. Laura Gallaher will have hers, and I will have some like REACHYOURPEAKLIBRARY.COM. Here's the thing... Get out a good old fashioned piece of paper. You know you've seen those things before. Maybe you remember those? And that writing instrument that goes with it, maybe a pen or a pencil, and take notes. Instead of clicking away, and going off and checking out all these resources... Look, if you're doing that, your attention isn't where it should be and that is on our guest expert, Dr. Laura Gallaher. Not on me, on her, because she is bringing the value tonight. The thing is, if you're off doing other things, your mind isn't one hundred percent in, you may miss that one golden nugget that could have changed your business and your life forever. I kid you not, this happened all the time when I would speak from stage. I would see that one person get up to go to the restroom, or whatever they happened to do, and this is in a physical environment, a seminar. I just shake my head inside thinking, oh my gosh, if they only knew what was just about around the corner to come up that they're going to miss. So don't do that! Go ahead for yourself take notes, whether it's paper, on a notepad, on your computer, just take notes and stay with us on the show. We're also going to give away some cool stuff, so you'll want to stick around to the end. Speaking of cool stuff,REACHYOURPEAKLIBRARY.COM real quick, what is that? It is a resource that I had built just for you - with the entrepreneur in mind. This is a show by entrepreneurs for entrepreneurs, and this is a list of books that I personally read. So I vetted each and every one of these personally. And the thing is, I didn't start reading until about a decade ago, at all. I mean, I read nothing, nothing except for maybe a newspaper now and then, or an Internet article. But I didn't read much. Then I started 10 years ago going, oh my God, what have I been missing out on? I began reading pretty voraciously. And so all these here, are books that have had a profound effect on me, either in business, or in my personal life. Not every book I've ever read is on this list, it did not make the grade. So I put this here for you, so you could at least have a targeted, more focused list. And the odds of you finding one that will help you are much greater, than if you were just to throw a dart at a dartboard on Amazon and say, I'll pick that book. So just grab a book, pick the first one that reaches out to you, that grabs you. You don't need to peruse the entire list...Ready, Fire, Aim. Let's go to it! Find that one book, it says, oh, that one's talking to me. Grab it! These are all purchase links. You can purchase them on Amazon and that's where those buttons go. Just start reading it and finish it. Then move on to the next, and come back to this library. That is there for you. To help you to really upscale your life. Here's the thing... The number one reason, just like you see there, the number one reason for lack of success is not simply the lack of reading books like moi, it's the lack of reading the right books. Which I finally started reading, and I read only the right books, at least that was my goal. With that, the right person is about to join us. Are you ready? Let's bring her on! Here we go...
Announcer :
It's time for the guest expert spotlight! Savvy, skillful, professional, adept, trained, and big-league qualified.
Brian Kelly:
And there she is, ladies and gentlemen, the one the only Dr. Laura Gallaher.
Dr. Laura Gallaher:
Hi, Brian. Thank you for having me!
Brian Kelly:
Whew... This is going to be so datgom much fun. Dr. Laura Gallaher and I, we go way, way back, at least, I'm saying 40 minutes now...
Dr. Laura Gallaher:
I think so, I think you're right!
Brian Kelly:
Thats a long time!
Dr. Laura Gallaher:
Yeah, that's a long time.
Brian Kelly:
The thing I love about the guests that come on my show, just like you are, there's always like this instant connection. I just feel this brotherhood or sisterhood, or what would you call it, siblinghood? I don't know how you say it. But really, there was a... I just felt this calm and ease about our interaction. You know? Just like we think alike, entrepreneurs think alike, and they have this go-getter attitude and you're like that. The things you've done. I'm going to introduce you formally here in just a minute. In fact, real quick, I'm going to remind everyone on here right now. If you stay on to the end, I mentioned there were going to be some giveaways didn't I? If you stay on to the end, you will get the chance to enter to win a five-night stay, at a five-star luxury resort, compliments of our great sponsors, you seem way up there in the upper right if you're watching video. Or if you're listening on a podcast, it is THEBIGINSIDERSECRETS.COM, my buddy Jason Naste, who heads up that company, they give away a trip every single week for us. It's a phenomenal, phenomenal, sponsor. We love them dearly. Thank you for that Jason, and THEBIGINSIDERSECRETS.COM. Stick with us to the end. Now, let's bring on this lovely lady, shall we? Because...
Dr. Laura Gallaher:
You know, I'm going to be here until the end. Am I eligible? Because that sounds pretty amazing!
Brian Kelly:
Oh, absolutely! It's open to all random drawing. Very soon we will be free to move about not just the country, but hopefully, the world.
Dr. Laura Gallaher:
Right? Yes! Can't wait for that!
Brian Kelly:
Now let's give this young lady the respect she deserves. I want you guys to listen to this woman's background. It's amazing. Dr. Laura Gallaher is an organizational psychologist, a speaker,and a leadership coach. Oh, leadership! It just came back didn't it. She began her career at NASA Kennedy Space Center. That's where they launched the shuttles. Do you remember those? After the space shuttle Columbia exploded, speaking of, upon reentry in 2003, which killed everybody aboard. Kennedy Space Center hired Laura, and a team of organizational psychologists, to change the cultural influences that were deemed to play a role in the tragedy. Oh, this is deep. She worked for eight years with NASA, to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center. Laura's company, GALLAHER EDGE, applies the science of human behavior to organizations so they can get their edge, achieve together,and I love the last part, enjoy the journey.
Dr. Laura Gallaher:
Yes!
Brian Kelly:
Yes! With that, Welcome to the show officially!
Dr. Laura Gallaher:
Thank you! Thank you so much!
Brian Kelly:
Whew.. and yeah, I've had some dealings with NASA myself, so we were having that chat before the show started, and that's another reason the connection was instant. The thing is, I love the description of the guest experts who come on. Through their bios, and their backgrounds. It gives us a good idea of what you've done, where you've been, the experience you have, the successes, and all of that. But what I like to do, is something I know you're going to be a achint, you're going to like this. I like to go a little deeper. I want to find out the root source of all those wonderful accomplishments. I want to go into that beautiful brain of yours, yours Laura, and find out exactly what it is that got you where you are. Right? That's because the mind and the mindset is the foundation of all success or lack thereof, isn't it? And with you, I'm curious and I would love for everyone else to be able to understand. For you, like when you get up in the morning, you're an entrepreneur... You have your own business. You've been doing this for a while. You know that every day is like a cake walk. Nothing ever goes wrong, right?
Dr. Laura Gallaher:
Yeah! (Laughing)
Brian Kelly:
Right?
Dr. Laura Gallaher:
Totally! (Laughing)
Brian Kelly:
I was being very sarcastic! Yeah... There's always challenges every single day. What is it that's going on in your beautiful brain that is saying,"Laura, another wonderful day is ahead of us, Let's go get it!" Rather than, oh God, here it comes with more challenges. What is going on in your brain when you get up in the morning and you're ready to attack the day?
Dr. Laura Gallaher:
I mean, framing is so, so important. I mean, we were talking before about neurolinguistic programming or NLP,and I think that's so huge. And it's... Every time I've talked about this with people, it's a little tough, because I think on the surface it sounds very... Like really that's your advice? You know, like don't call it a problem, call it an opportunity! You know you hear that kind of stuff, and you're like, "Yeah ok!" It's so easy to be really dismissive of it, but don't be dismissive of it. The language that we use, and how we are actually thinking about ourselves in the world is - everything. It's also one of the only things that you have complete control over. I love that! Like that is wildly empowering. I mean,do you know who Victor Frankl is?
Brian Kelly:
I've heard the name.
Dr. Laura Gallaher:
So, Victor Frankl is really famous for having survived the concentration camps.
Brian Kelly:
Oh, ok.
Dr. Laura Gallaher:
Right, so he developed Logotherapy. He talked about, the human search for meaning. We are always the ones who put the meaning on everything. Like one of the things that really blew my mind, that I share with my clients all the time, is you are never reacting to anything that's happening in the world - ever! You're only reacting to the meaning that you are putting to what is happening. Always. Like whoa! That's part of why we focus so much on self-awareness. Right? It's like, what is that story I'm telling myself about what's happening right now? How am I making what's happening in the world about me? Is that story serving me? Every story we have is serving us in some way. So we always want to figure out what the payoff is, to be able to surface that, and go how is it serving me? How is it taking me away from what I really want? Then recognizing, I get to control that? Coolest thing in the world!
Brian Kelly:
Oh man! So I hope people are taking notes right now. There were so many NLP under pinnings. You said 'AND' instead of 'BUT' I caught that. That takes some practice. That's good. Oh my goodness! And the meaning which we call in NLP the internal representation, the 'IR'. There's a great example about that, where there are two people that go to a party. And they go to this party, they have their fun, they do whatever, they come back and then they compare notes. One says,"God, wasn't that the greatest party we've ever been to? That was amazing! The music, the dancing, the Men or Women, whichever one they were. Wasn't that amazing?" The other one says,"Well, what are you kidding me? It was too loud. It was too hot. It was dry. My clothes didn't fit right. Blah, blah, blah." It's like, well, wait a minute? (Now you've got a third party looking at them) Did you two go to the same party?
Dr. Laura Gallaher:
Yeah!
Brian Kelly:
Right? It's our own internal, what we've made up of it, based on our past experiences mostly. It's amazing science! NLP, anyone that has not gone down that path reach out to either Dr. Laura Gallaher or myself, and we'll give you a resource. I'm sure we each have one. You're on the East Coast. I'm in the west. It's perfect. I don't teach it, and so I have plenty of resources though of those who do that are amazing at it. I love it! Right off the bat.
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
We're going with the most powerful piece of this entire show, and that's neurolinguistic programming or mindset, and that's phenomenal.
Dr. Laura Gallaher:
If I could, there's something else that I wanted to say, that has been really, really, important for me on my journey. You talk about being successful, like what does it take? What's the mindset to wake up every day. Right? And work towards success. What does that mean to me? What does it mean to be successful? That's been one of the most profound questions ever and it's definitely changed.
Brian Kelly:
Oh yeah.
Dr. Laura Gallaher:
It's changed for me so much. I mean, so much of it comes back to what are my core values, and to what degree do I find myself living my life in alignment with those values? And they change. The values can change and shift, and so when that's happening, am I making those changes in my life accordingly? I'm going to share something with you, Brian. This is a tattoo. A little hard to read, but it says journey. So, you know, when you were reading my bio description and you stopped yourself and said, "I love this end!" Right? Enjoy the journey! That became my most important success criteria. That is the only thing that actually really matters because the journey is all we ever have. That's like the craziest thing. You know, so many entrepreneurs, high achievers, business owners, we're always pushing for that next goal. That's great! Do that, and don't forget that as soon as you hit that goal, or maybe even before you hit that goal, there's just going to be one behind it. And so you can't keep relying on this whole idea, that like this milestone, is going to suddenly be the thing that gives you permission to feel good about yourself or enjoy your life or whatever. Like this is it y'all! It's happening right now. So if you're not enjoying the journey I would invite you to think, what can I do right now to shift my experience in this world, so I'm actually enjoying this journey? Because this moment literally right now, Brian, this moment, that's all we ever have. That whole idea just blew my mind when I really internalized it.
Brian Kelly:
I personally am having a blast right now. So I'm enjoying the journey big time. This is down that wonderful, beautiful, rabbit hole.
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
Yes, And you talk about NLP and all this stuff that goes with it. I was this way, too. I would be, "Whoa! That's a bunch of Woowoo stuff, get that away from me." You're not going to control my mind and all this other stuff. Once I learned, as I'm sure you did, that you cannot actually control one's mind unless their value system is in alignment with what you're telling them to do. I was like, wow, that's awesome! They're not going to change my belief in God or anything. They can't because that's part of my value system. I thought, "Ok, let's take the gloves off! Let's go!" And wow, what a ride! It's like a magic carpet ride the whole time. Oh my gosh! We got some great stuff. Denis Nurmela from China, a good buddy of mine, he's a business expert as well. He moved to China recently. Yes, Dennis NLP is life-changing. He's absolutely right. I think you might know this person.
Dr. Laura Gallaher:
I do know that one.
Brian Kelly:
Dawn Gallaher Jurgensmeier
Dr. Laura Gallaher:
That is my sister. Oh, yeah it's (Jur-gens-Mai-or). We say it the nice butchered, you know, American way.
Brian Kelly:
Oh, wait, is this the same person? Wow! Your whole family is here. Enjoy the moment. I love it!
Dr. Laura Gallaher:
See support, that's so great. Family of origin.
Brian Kelly:
Oh, and look, Dennis applies it.
Denis Nurmela (Comment):
I use NLP to help motivate non-English speakers in China. It's awesome!
Brian Kelly:
Yeah, I couldn't agree more. It is awesome! It's a life-changer. Speaking of life- changers, you went through a change. You worked at a corporation, or you worked for NASA for a good, what was it, eight years and then a short stint with Disney after that. What the heck got into your mind to say, "You know what!... I think I'm going to just branch out on my own and do my own thing with my own business and change the world that way." What what was it that sparked that interest in changing direction, if you will?
Dr. Laura Gallaher:
So it's kind of a goofy story. So I finished my doctoral dissertation in 2010 as an industrial-organizational psychologist. Such a mouthful! Or 'IO psychologists'... Like there's one conference, it's our annual conference, Society of IO Psychology - 'PSYIOP'. And the whole idea that I would get to present my dissertation at PSYIOP was extremely exciting to me. I applied, I got it in, and NASA was actually going to pay for me to go and present because I had a fellowship through them and that was awesome. Then like optics, and they cut my funding and they said, "You're not allowed to go and present because you're listed there as NASA and we're not paying for it and that's not allowed... Optics... Optics." I was like, I'm sorry. You can't... like you can't tell me that I'm like... No! I was like I am a rule follower and I am somebody that hates to get in trouble, but I was like I'm going to go. If I'm not allowed to go, I'm still going to go and I will just suffer the consequences. And I was like, but if I... I can avoid getting in trouble, I'm going to figure this out. So I actually like, threw together what I needed to register my own company, and to make it like... Ok, I have a company and I'm now going to represent that company. Like I did it...that was in March of 2013, and then I went and I had a blast. My dissertation was on humor, so I got to be really goofy and that was a good time. Then I came back and I think it was within about a month I was like, well, I have this business now?... I guess I'll start doing something with it! I thought it would just be on the side. The thing that really helped me make that first jump because I'd really jumped twice, right? So I left NASA to try entrepreneurship full time. Well, it was really hard. I struggled in a lot of ways. I got the Disney job, and then I left again. It really came down to, I have so much passion for the things that I want to do, and if you can align me with what I want to do, I feel like I'm on fire. I will pour my heart and soul into things, and I started to lose that at these jobs. I got high enough up in NASA that they started to like really pay attention to what I was doing, and they were like, oh, we want you to work on this... and this... and that. I was like, but that's not valuable. I want to do this and so I left. And I had the same kind of experience at Disney, like a big organization. I wasn't able to add value in a way that I really wanted to and so I was like, you know what, I know that I can add value. I want to be able to work for me. I want to be able to choose who I work with, and oh my gosh, I don't think that I was at all prepared for how hard it was at all. But I was determined to do the things that I really love to do the most.
Brian Kelly:
I love two things. I love a lot of things you just said, but the last two were about how hard it is. So a lot of people think, I'll join this network marketing company, which I'm not saying anything bad about them at all, and I'll just drink their Kool-Aid, I'll have a couple of meetings in my house, and I'm going to become a millionaire. It's like it doesn't matter what business you embark on at all, it is going to take a lot of work. And you have to have that drive and passion that Laura has for you to make it because it's going to be tough. Like she's saying, "It's hard!" If you don't have that real special and very strong 'WHY' in your life. The why are you doing this? To keep you going, no matter what. For me, I've gone through an exercise, an NLP exercise to determine my WHY, and I've done it several times. Each and every time it came out, the answer was the same. For me, it's different for different people. For me, it was my wife. I will do anything. I will crawl over broken glass for however many miles it takes to get this thing running, working, going, and banging on all cylinders because that means freedom for us together. But for you out there listening audience, it's up to you to find out what is that WHY that you would just stop at nothing, it could be a person, it could be.... What am I trying to think of? It's like an organization like where you donate? What's that word? I can't think of a word.
Dr. Laura Gallaher:
Like a charity or a nonprofit?
Brian Kelly:
Thank you! ...It could be a charity. Thank you! I was like man what's going on, Whew. So there are all these things, but thank you for saying that out loud, that it's hard because it is. It's not easy. It never will be. You know, I'm glad it's not. I love the challenge
Dr. Laura Gallaher:
I know.
Brian Kelly:
You said something earlier, you said, "Once you reach that goal or milestone, a lot of people think, yeah, that's it... I made it!" Oh my God, I so hope not. I would be so decimated if that were true. If I had reached a goal, and they said, "That's it, you're done!" Like, wait, no! What's the next thing? Let's go! Let's keep going!
Dr. Laura Gallaher:
Absolutely!
Brian Kelly:
That would be boring as heck.
Dr. Laura Gallaher:
I know, and I think it's important to realize as early as possible in the journey, that's not going to be a thing that happens. Probably. It didn't for me. At no point was I like, "Whew, all right, I've made it!" Like at no point, and you go back, I started this company in 2013, so you go back seven years. If you were to tell the 'me' from seven years ago about how I was doing even five years ago, I would have been like, oh great,so I'm going to make it. But living it, I don't ever feel like that. It's always like ok, got to keep the hustle, got to figure out the next thing, got to keep working on how can I level up, and how can I grow... and like how do I navigate a pandemic? That's a fun challenge, right? Like there's always something. There's always something, and so I love what you're saying Brian about your purpose or having your why. That's how I think about it is my purpose.
Brian Kelly:
Yes. Yes!
Dr. Laura Gallaher:
I have like the most grandiose purpose ever. It's borderline goofy, but I actually believe in it. So like we exist, our business, we exist to evolve humanity. I genuinely believe that when we do this work, when we help people grow their self-awareness, we help them change how they think about themselves, and how they walk through the world. Then they're changing the way that they interact with their kids and they're changing the way their kids see themselves like this can actually contribute to the positive evolution of our species. I actually believe that. When I believe that's the work that I'm doing in this world, I will push through so much crap to figure it out. I will do the tedious work. I will learn about aspects of business that I have no intrinsic interest in whatsoever. But I do it because it's so... Like Finance, budget, Oh my gosh! Making me do a budget was like the most painful thing, and I was able to connect it to why it was so important. And so being able to connect every single piece of entrepreneurship to that high level 'WHY' for me has been completely priceless.
Brian Kelly:
Yeah, and it's like the most arduous task, right? There are things you got to do if you want to be successful. It's like what Brian Tracy said in EAT THAT FROG the book.
Dr. Laura Gallaher:
Oh yeah.
Brian Kelly:
Take on the most arduous task you have and get it over with. You know be done.
Dr. Laura Gallaher:
So true! I literally have this board. It's just like this flip chart pad and I have sticky notes for the tasks, literally in the top left corner it says, "Frogs."
Brian Kelly:
I love it!
Dr. Laura Gallaher:
I'm like what's my frog today? I will choose it usually the day before and I'm like, that's why I'm a tackle in the morning. Occasionally, I don't do it. Occasionally, I don't. I forgive myself. I'm self-compassionate you know, and on the days that I do, I'm like, "Yes, there we go man!"
Brian Kelly:
Man! That's powerful right there. Two things right there. Two more beautiful golden nuggets. One is, be ok with forgiving yourself. Everybody out there listening and watching. Forgive thyself. It's ok. You're not perfect. In my humble opinion, many others too, there was only one human being that ever walked this planet that could be called perfect and you're not it.
Dr. Laura Gallaher:
That's actually like such a relief, isn't it?
Brian Kelly:
Isn't it?
Dr. Laura Gallaher:
Yeah, I wrote this blog post a few years ago and I called it, "I'm Not Perfect, so how could I be a perfectionist?" It was a mindset that I used to have because I was a perfectionist in denial, and identify now is the recovering perfectionist, which isn't mine. I don't know if I got that from Brene Brown or who I borrowed that from? It's... man it's sneaky. The perfectionist tendencies they sneak up in all kinds of ways and really being able to sit in my own humanness and be like, yeah, I'm actually...I'm like everybody else and that's ok. It's very liberating! It's very liberating. It helps me put my energy towards solving problems and getting things done, rather than, beating myself up. Right? Or just kind of crawling into a hole, which I will do if I beat myself up enough.
Brian Kelly:
I always say there are two phases to it, and one is being aware that you're going down that path, and number two is doing something about it. And having the tools to do that. So instead of recovering perfectionist, I think I would take it another step for you and say a recovered perfectionist.
Dr. Laura Gallaher:
Like own it.
Brian Kelly:
Done. Over. Mic Drop.
Dr. Laura Gallaher:
It's done! Check! Check that box.
Brian Kelly:
That was the other thing you said it was, "Forgive yourself" and also you said, "Yeah! That's like give yourself a pat on the back." Give yourself an atta boy and atta girl. You know, we are our own worst critic, aren't we?
Dr. Laura Gallaher:
Absolutely.
Brian Kelly:
I mean, we will often do more for others and we will do for ourselves. And one of the other things we'll do is we'll be the first to demean our own self internally, externally. You know what? When is now the right time to love yourself? You know, to give yourself that pat on the back, you're all working hard. You're not going to be perfect ever. You just got proof. Just like Dr. Laura Gallaher just told you, become a recovering perfectionist, and then you'll end up like Dr. Laura Gallaher and become a recovered perfectionist.
Dr. Laura Gallaher:
Yeah, one of my favorite things to say is if you're not good enough now, you never will be.
Brian Kelly:
That's right!
Dr. Laura Gallaher:
Right? And so there's no better time than literally right now, right now. Choose to accept yourself exactly as you are. It's not going to stop you from growing. I promise. That's the fear, right? Self-acceptance leads to complacency. Nope, it does not. It just leads to enjoying the journey and funneling that energy into better productivity.
Brian Kelly:
That's why I love this life we've all been given because I think it's a never-ending journey of improving, no matter where you are. Like you just said, with success, where it was different, that meant something different. It's because you are different, because your life experiences have changed you. It's like, have you ever read the same book twice the exact same book, the second time you read it, well did it seem like everything was exactly the same as the first time you read it?
Dr. Laura Gallaher:
No way! I'm like, oh... (Laughing)
Brian Kelly:
Wait! I use to have a book...Oh, hold on. I got one.
Dr. Laura Gallaher:
Yeah, what you got?
Brian Kelly:
If we got a book... This is my buddy Les Brown. He was on the show. Just happened to have it close, but I didn't plan this honestly, so you're telling me that this book, let's say this was one you read twice, the words... You said it was different the second time. So I'm just curious, were pages ripped out of it?
Dr. Laura Gallaher:
I think so. I think they must have, like, just ripped them out and put new ones in and I was like, oh, I get it now.
Brian Kelly:
They even change the words, too wow! Yeah, so that's the beauty of it. You could read that book a fifth, a sixth, a tenth, a twentieth-time, and each and every time it will come off different. Why? Because you are different. You have grown, you have changed. And that's what I learned by listening to my mentor. He had a CD of his weekend seminar. I became his lead trainer and I taught half of it, but that was one way I learned. Every time I listened, how come I don't remember this part? You know it's like it's because I was ready for it. It's so exciting!
Dr. Laura Gallaher:
It's so true. And we say this and I work all the time. You can never sit in the same river twice. Right? And so in this metaphor, like you, as you change, you are that river. Right? And so the same exact content, the same...even the same experience. Right, because we have people, for example, who have done our workshops more than once and they're like, man, like I'm getting totally different stuff out of it this time, Did you change it? I'm like, not really! Like, we've done this before. And you're different, you grow. And when you're different and you grow then things hit you and you will learn things when you're ready to.
Brian Kelly:
I also believe that's why the phrase, which I think is so true, is repetition is the key to mastery.
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
Because as you repeat the same thing over and over, well your experience is going to change, even if it's micro-changes it will change and it will improve. Wow! So Paul Gallaher was commenting a little bit earlier... I think this is a family affair. What's going here?
Dr. Laura Gallaher:
I know! Well, I will admit. Right before we started, I was like, I'm going live in two minutes to my family so they're supporting. Thanks, Dad! Thanks, guys!
Brian Kelly:
I love that you get to do what you want and what you love to do... But that's big right there. That's part of the why. If you don't love what you're doing, consider doing something else. It's pretty simple there. Then NOEL SOK, thank you both for sharing your jewels. I think that is the same gentleman that was just here. Thanks for coming on, brother!
Dr. Laura Gallaher:
Nice!
Brian Kelly:
I love this guy! He's an amazing guy. Wow! This is so... We're like only a half-hour into it, but I think we're going to go another two or three. I know you're on the East Coast, but it's all right we'll just keep plowing through it. I'm having too much fun to let you go. There's no way! Speaking of your... We were talking about businesses and you talked about clients, I heard a couple of keywords. I wanted to find out more about you, and your business. You know, now that you've left NASA, you left Disney, you've done the leap twice, and now you've stuck it. You've stuck the landing, Yes? Now you have GALLAGHER EDGE the company, and you have a team. Who is it that you cater to? More importantly, I think is what do you do for that people organization that you cater to, and what kind of impact does it have on them?
Dr. Laura Gallaher:
Well, so we apply the science of human behavior to organizations. Really what we're doing is we're helping leaders align culture from the inside out. So I work mostly with CEOs, executive teams. And we begin... Like our inside out model, We always begin with 'self'. Like we've been having these amazing conversations, Brian, where we're talking about all these self ideas. And we always start there because you cannot possibly begin to create culture without really paying attention to the key ingredient of organizations - the people. And so when we come in, we're doing a lot with the leadership team to really help them grow their self-awareness, their self-acceptance, and their self-accountability. Which when you put all that together, that's what we call maturity. Like emotional maturity. That's core to creating whatever kind of culture you want because every culture gets to be different. It's part of that unique DNA that an organization has. We want you to have that, and there are still attributes that every effective culture has maturity, diversity, community, and unity. And so we work to help them really figure out how do you work on this emergent property called culture? Like, how do you do that? You can't work on it directly. It's all about connecting those organizational attributes down to the individual level. So that's that whole missing link piece, right? We bring the missing link to help leaders evolve their culture from the inside out. And so we end up doing a lot of things that are extremely experiential. I mean, we can do an exercise, for example, it's like two minutes in duration. Then we spend thirty to forty-five minutes talking about what just happened in those two minutes because there's so much that's happening in our minds. We have so many stories in our heads. We have so many emotions that came up. We have so many assumptions that we're making and we get to break that down. It's something that we don't normally do. We don't normally stop and process to that degree. We're not normally that open with one another, and so we're able to help them learn so much more about how they interact with other people, and how they're thinking about themselves through these really, really, small simple exercises within the conversation that follows. So that's the kind of thing that we do. Then, of course, we help them figure out how do you design this whole organization thing to really support the culture that you want so you can actually execute strategy. And so we look at it as a really comprehensive view, and I think that's part of what makes us kind of cool. Like you mention my team, and I work with my business partners is an engineer. Right? So you take this idea of culture, so you take an Engineer Ph.D. and a Psychologist Ph.D. , and you put us together and you're like, ok... Go do culture. That's what happens. That's what we do.
Brian Kelly:
Wow!
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
To be a fly on the wall there?
Dr. Laura Gallaher:
Yeah. It's a good time. We enjoy it. We're really different in all the best ways. We really complement each other.
Brian Kelly:
That's awesome!
Dr. Laura Gallaher:
Yeah, that whole engineer mindset versus a psychology mindset, and we align on so many of our values. Right? To go back to that, and that's why it works.
Brian Kelly:
It makes a good one-two punch. You got the engineer who's very analytical, meticulous, and detail-oriented. And you might be like more of the visionary who's thinking about how to grow the business and the other things that go with culture. It's great to have different people involved - a team. Always.
Dr. Laura Gallaher:
So important!
Brian Kelly:
Being a solo partner is hard!
Dr. Laura Gallaher:
Oh, yeah, it's incredibly hard. There are things that are hard about working with people sometimes, which is why we like to give people the skills to get through that. I mean, well, we all know what it's like to work with difficult people. Which, by the way, if you think very difficult, they probably think you were difficult. Right? And so like helping people to understand that and get through that, so you can actually just focus on the work, and appreciate those differences. You actually said a word earlier, Brian, that I wanted to pull. Flexibility. Flexibility is so important. Right? Like, if you have your preferences and I have mine and they're different, that's fine there's nothing wrong with that. It's only if we become rigid and we lose the flexibility around those preferences, that's where we run into problems. That's the fear that keeps us rigid, instead of being flexible. When we can be courageous, then we're a lot more flexible and we can be way more effective.
Brian Kelly:
Yeah, I like to say, "Be okay with making mistakes because that's how you reach success."
Dr. Laura Gallaher:
Oh yeah!
Brian Kelly:
Make them often and make a bunch of them. The only thing that it hurts is your own ego. That's the thing, is that ego that's like a cancer to anyone's business, to their personal life. We all have it. We all had it to a degree. We're not going to get rid of it completely. I'm sure it's there for a reason, but you can calm it down and you should. For just about every human on the planet that would be a good thing to work on. I'm still working on mine because I still think I'm all that. I'm just kidding. (Laughing) Wow! Oh my gosh, so I was telling folks on the show, advising them to take notes. I just want to let them know that I don't ask people to do what I myself don't do. So I'm like the director, the producer, the talent, the interviewer, and everything. And I'm still writing notes,so I hope you're doing the same. I hope you're doing it for yourself! I hope you're doing it for yourself, there was an old proverb and no one can seem to find the source of the person who said it, but it goes like this, "The shortest pencil is more powerful than the longest memory." So take notes and it's best if you do handwrite them. Doesn't have to be a pencil it could be a pen, but you just retain information better. It's just proven. It's known. My goodness, there's so much. We have so much to cover here, besides all of your family being here. That's pretty awesome! You've done a lot, and it takes as we said, or like I said in the beginning, a lot of skill sets to actually achieve each individual rung on that ladder. I'm not going to say to achieve success, but it is success. Every step is a step toward greater success. It's another level of success, in my opinion. That being said, where you are today, right now, because it will be different than when you started, so where you are today, just so you can really frame it and go ok, I know where I'm at now. What would you say are three, if you can name three, of the top skill sets that you and your team have embraced and developed that have really proven to be worthwhile skill sets to have and nurture?
Dr. Laura Gallaher:
I actually want to start with sales as a skill, and that one for me was mindset was so huge. It's so easy to think about sales as being smarmy, pushy, or nagging like I had a lot of fear around selling. And oh my gosh, just ask... I mean, I would get so afraid to just ask the basic question of like, are you interested in exploring doing work with me? I mean, I got past the fear of like, 'NO'. Ok, if it's no, well, then maybe I have something to work with or whatever, but so I think, sales is really big, but it's so much of mindset.
Brian Kelly:
Mm-hmm...
Dr. Laura Gallaher:
I don't know more even than skill for me. I could probably actually build my skills quite a bit still there. Let's see what's another skill?
Brian Kelly:
That's a huge one. It's very common, that people are nervous about asking for the sale. You know, so you just got to dive in there and say it,"Will that be cash, check, or charge? Oh, I said it. I'm done. Good.
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
But once you... I learned one thing, and I learned this from my mentor when you truly, wholeheartedly, with all your being, believe in the service or product that you're representing, then that sale is now turn it around and instead of being nervous about yourself say, "Well, it would be a disservice if I didn't do everything in my power to get this in their hands." To do that, they need to do a trade of service. They need to trade value. They trade their money for our services or product, and once I really ingrain that, then it's like, oh, geez, Katy bar the door, "Come here!" You need this? I'm going to help you decide that you need this, even though you already know it. But I'm going to give you the reasons to help you get over the hump of your limiting beliefs, your resistance, your fear, that's telling you not to go forward, when in fact, you should do the exact opposite because it will just change your life forever. I hope I just sold everybody on nothing just now.
Dr. Laura Gallaher:
I know, right? So I worked with a consultant and she's a good friend, Dania Shay. She said, "Selling is an act of compassion." For exactly what you just said, it's something that they know they want, something that they want to do, and they just need a little more of a push to get themselves over their own hump. They want to feel really good about that "YES' and that's what they're looking for us to do. Help them to feel really good about the YES. That was that was powerful. So I'm grateful, to her for helping me with that mindset shift.
Brian Kelly:
Yeah, that's a big one. That's a huge one!
Dr. Laura Gallaher:
So here's the second one, it came up - storytelling.
Brian Kelly:
Yes! Alright.
Dr. Laura Gallaher:
So, I mean, I just love storytelling for a lot of reasons. I mean, I acted as a kid. Just you know, nothing fancy, just school plays and whatever. But I loved it! I absolutely loved it. It always sort of felt like this separate thing, this thing that was over there. The more I've gotten into entrepreneurship, the more I realized how powerful some of those skills are. Bringing them back in and honing them because I use storytelling in forms like this, I use storytelling when I'm speaking on stages. Remember when we use to be on stages? Remember that, back in the day? When that was you know...So it's an amazing teaching tool. It's an amazing tool for inspiration. I work with clients to help them develop stories and tell stories as a means to instill culture. Because you talk about values in an organization, that's great, and posters on the wall cool. Maybe even painted on the wall. Fine. And we want to be able to connect with people, so I have the leaders like actually think about what are those stories? Then I'll use what I know about storytelling to help them also cultivate those storytelling skills so that they can onboard their people in a way that's, like wow, and then they can reinforce it. You know, at quarterly meetings or whatever it is. I think storytelling is really important. One I'm still working on and I love that as a skill set.
Brian Kelly:
Huge, huge, if you're writing a book, if you're speaking from stage. How many... If you, not you Dr. Laura Gallaher, but if you out watching there are thinking I'm going to write a book about X, and you somehow think that a book has never been written about X, well guarantee you a book has been written about it.
Dr. Laura Gallaher:
Right!
Brian Kelly:
How are you going to make it different than the fifteen hundred others that were written about X. It's your stories. It's your metaphors. How do you make it interesting? How do you make it engaging? How do you keep that reader turning the pages? Same thing speaking from stage. As I was an up and coming speaker, I'd be nervous about the content, but like, I don't need to worry about the content. It's telling stories that people want to hear. As long as it's, you know, commiserate with what you're teaching that day. As long as there's a reason behind the story, it can't just be any story, a little Miss Muffet, or whatever. There's got to be a hook to why. There's got to be a reason for it. But the thing is, it's so valuable and it can be used in sales. You can a future pace someone. Like, they're going to get in their car, or you're selling a car. And you can just say, just imagine yourself... oh but my wife, she's going to kill me if I buy this. But imagine as you drive down by the beach, with the top down, the wind blowing through your,... picture this just picture this right now. Then when you pull in your driveway and the neighbors looking over the hedge and going, "WOW! Bob's got a phenomenal car!" Then your wife comes out and is like, oh my God this is a gorgeous car! Can you just imagine what that'll feel like? Alright, where do I sign? Right?
Dr. Laura Gallaher:
Totally. Absolutely.
Brian Kelly:
But storytelling is so powerful. Alright, I was giving you time to come up with number three if you didn't notice.
Dr. Laura Gallaher:
Yeah. Perfect. I appreciate that. For number three, I'm going to go with empathy. I think empathy is another really powerful one that is a skill set that can be applied in so many settings. Certainly in terms of... because you know marketing has been something that I find to be confusing and challenging. It comes down to so many different things for me because it's like, well, what's my niche and who's my person? But, we've been able to do that and really think about who we want to work with as human beings, and empathy is useful in that context. Right? For marketing and for sales. Empathy is huge for us internally as a team. To be able to listen to one another, understand one another, connect with one another. Then, of course, we bring skills related to empathy into organizations. It's a component of compassion, which is part of our model, and so I feel like that's probably one of the most important skill sets we've been cultivating over the years.
Dr. Laura Gallaher:
Wow. Yeah. The skill of listening, that's a big one!
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
Just that alone. I was doing my best to listen at that time. I was learning. You were teaching me as you are talking and I was like that's right. Shut up, Brian. Be quiet. Listen.
Dr. Laura Gallaher:
It's always like the funniest thing when we teach listening and we do all these exercises around listening. It's so funny how often people fall into the same old traps of listening poorly while we're doing the listening exercise. It's very meta and it tends to be incredibly funny. Every time. Every time we're talking about it, people fall into the bad habit of listening that we're pointing out. Yeah, and but it's great that self-awareness. You know, they're picking it up and they're like, oh shoot, there it was again.
Brian Kelly:
I'll tell you, it is a major challenge doing this show, to do that and to be there to listen. I'm pressing buttons. I'm writing notes. I'm looking at other notes on screen. I'm looking at what's the next section going to be. I'm looking at the time.
Dr. Laura Gallaher:
Yeah.
Brian Kelly:
I'm like, alright, hone in. What is she talking about? Be sure you're still there. Constantly reminding myself, and so this is a great exercise, to be honest.
Dr. Laura Gallaher:
It is like a gym. It's like you're doing a workout on the listening side. Yeah. Extra challenging. You're doing great!
Brian Kelly:
I'm doing brain curl's right now, Yeah! I love it. Oh my goodness. So many wonderful things. We've got to touch on this. We've actually said the word a couple of times. I think each of us has and that is that one word that we all have that causes resistance, that keeps us from taking that next step, the big F word. And no, for those of you... That wasn't the one I'm talking about. I'm talking about fear. Fear. That F word. It's just as bad of a word, actually, given what it does and what impact it has on people. What would you say currently, right now, if you were to know... If you were to have one, what is your greatest fear, and then how do you manage it?
Dr. Laura Gallaher:
(Sigh) This feels really vulnerable and, you know, which can be scary in and of itself, and it's real. My greatest fear is actually loneliness.
Brian Kelly:
Hmm.
Dr. Laura Gallaher:
Yeah, and as far as how I manage it, it's so easy for me to be able to point to all of my connections, right? To be able to just use pretty simple evidence-based... I can just look at the data here. I think part of why it's my greatest fear is because I understand so deeply that we are tribal creatures and we are made and meant for human connection. We're living in a world where it's very different. You know, we've created a lot of obstacles and barriers actually to connect. I mean, you can point to technology and say we're connected. It's really not the same. You know, we talk about raising a kid takes a village and all that. Like we really used to live very differently, and the evolution of society. We have not evolved as a species as quickly as society has evolved, and I think that's a good thing. I'm not always a fan of the direction of the evolution of society. And so I feel like that disconnection is one of the most painful and dangerous things for us as humans. So that's something that I fear and I like to really focus on what is it that I then want. So if I feel the fear creeping up, instead of focusing on that fear, it's like, you know, trying to not run into the trees when I'm snowboarding, like if I stare at the trees, I'm going to run into the trees, like, stop staring at it. Right? Look for, or look towards what I do want, you know, which is that human connection, and fortunately for me so far, when I really seek it out, it's totally fine. So it's really for me, if I can keep it top of mind and I can stay really intentional, that's how I can manage that fear.
Brian Kelly:
I mean, I hope... So everything you've just said tonight is worth untold thousands of dollars to anyone who's listening, taking notes, actually taking this in, going to put this into action, because what she basically just said is, "You get what you focus on." What are you focused on right now? All of you listening. All of you watching. Really think about that, what are you focusing on? On a regular basis? Are you focusing on all the crap in your life? If you're focusing on all the crap in your life, guess what you're going to get more of? Yes, that's right. More crap. And do you want more crap? I don't want more crap. Why do I keep seeing crap? I don't know. It's getting to be a crappy show. No,I'm kidding. But focus on what you want. So if you're focusing on the things you do want that you wish to achieve... Like that's why I think vision boards are so powerful and so many people utilize those because it takes you to a place that you normally wouldn't go to because you're so into the moment and all the junk that's going on in your life. All the problems and issues. A vision board then gives you that escape and something to focus on that you truly desire. So I think what you just said, Dr. Laura Gallaher, is that, you know, it's so powerful for people. If all they did was simply change what they're focusing on, their lives will change. It's a guarantee, that's all. I mean, I'm sorry we can't make it any more simple.
Dr. Laura Gallaher:
It's so true.
Brian Kelly:
Or we can't make it any more complex actually, but we could probably come up with an entire E-course about it and sell it. And all we had to do is tell you all you have to do is focus. Get what focus on.
Dr. Laura Gallaher:
Just say that like 18 different ways.
Brian Kelly:
Exactly! Look into a mirror and say those affirmations.
Dr. Laura Gallaher:
Tell some good stories... Tell those stories you know, yep.
Brian Kelly:
So yeah, sales, storytelling, and empathy. The top three skill sets that are at the top of her mind for her company at this moment in time. We come back five to ten years from now, I'll bet you there will be three completely different top skill sets. That's the point I want to drive home there are so many. It's just focus on the next level, the next tier that will take your business to the next rung, and get a team so you can discuss what should we focus on next, because your time, are you spending it wisely? Are you going to be right every single time? No, guaranteed not. But if you aim at nothing and fire, you're sure to hit nothing, so aim at something and pull that trigger and go right after what you're focusing on. Wow! We're getting close to the end, I don't like that. As you made that leap of faith the first time, I can imagine how scary that must have been because I can understand the whole NASA regimen mentality. It's rigid. It's corporate. Oh, it's beyond corporate because it's the government. My dad retired NASA so I understand it really well. Then what a leap, that is a major leap, go from there something so regimented and structured, to I'm free and I can do whatever I want. Then, ok, well, let's go back to Disney for a bit and then did it again. That's phenomenal. I mean, that is truly phenomenal that you... you really went through a little speed bump there and then said, let's get the heck out of here. It's time to spread my wings. It's just, It's a feel good story to me. I watched, I've been in corporate myself and I have seen these people, they look like the walking dead. They act like the walking dead. They march to the beat of someone else's drum. We all did right. Were there for a company. I was trying to think of something you said earlier that just came out... It was like another piece of gold. Everything you said is gold tonight, just so you know! So definitely once you get a copy of this, you can feel free to charge enormous sums of money for it. I have no problem with that. But yeah, it's just you've been through a lot. You've got a great experience here. You are succeeding. You know, what does it take to be successful? That's very personal, I think and it depends on where you are today. But what is it when it gets down, when the rubber meets the road, everything cumulatively collected, that we just talked about, what is it that makes Laura happy?
Dr. Laura Gallaher:
Hmmm. I love laughter. I really do, and I find that it's actually for me, it's quite easy to induce, which I feel very... I just think I do... I just laugh really easily. A lot of things make me laugh. I have a canvas in my master bathroom that says, I'm going to butcher it, but it's like, "Always find a reason to laugh, it may not add years to your life, but it will add life to your years."
Brian Kelly:
Yeah.
Dr. Laura Gallaher:
So that's big for me. I actually studied humor for my dissertation. Which was really crazy and funny. It was called, "THE MODERATING EFFECT OF GENDER ON THE USE OF HUMOR DURING A JOB INTERVIEW: THAT'S WHAT SHE SAID." That's actually what I called it and I got this as a gift for my sister the one who was on earlier. (Shows porcelain "THAT'S WHAT SHE SAID" sign)... So, yeah, humor. I think humor really makes me happy! Brings all the positive brain chemistry.
Brian Kelly:
I totally agree! I've often told my own kids, I have two of them, they're adults now, but growing up I said, "There's a time to be serious and there's time not to be serious and the time to be serious is rare." There are times for it, but why? Why take life so seriously when you could live it to its fullest and enjoy it. Just, you know, find the light side in everything with respect. You know, there are times when you need to be serious at a funeral. You need to be somewhat serious at a wedding, during the ceremony, after it's over then have fun and be happy. But there are times for being serious. There are times when you're at a negotiating table at a big deal for business. Yeah, it's time to be serious! And you can inject humor even then. And that might help the sale, which I can visualize you doing that. You're just such an easygoing, warm, and inviting person. That...that by itself is a selling technique. Even though it's you, it's your personality. You know, you were given that and you've nurtured it for the better. Not just to sell, that's not what I meant by that. It's just... It's gosh darn... You're like a plethora of unbelievable knowledge, experience, and wisdom. And I'm not messing around. I'm not joking at this moment. I'm being serious.
Dr. Laura Gallaher:
Thank You!
Brian Kelly:
Yeah, I truly appreciate you coming on. My God, I just looked at the time. This is unbelievable! Alright, so there is one question I like to ask every entrepreneur that comes on the show. It is the last one that we ask. Don't go anywhere! We've got a couple of things to take care of before, so if you're watching, listening right now live, stay with us. Everyone in her family, stick around. They want that trip to Mexico I think that's why they're here. All twenty-five of you stay close We're almost done. That's so great. You know, talking about being lonely, look at that support now, that's phenomenal.
Dr. Laura Gallaher:
Yeah, that is great!
Brian Kelly:
You're so blessed! They are too, to have you in their lives. It's amazing. Oh gosh... So this question is, I found it very, very intriguing. That's why now it's the last question I ask every person that's on the show. It can be personal, and it can be extremely powerful. It's amazing! I just love the responses that have come so far. But before we do that, I promised everyone something, and we actually have a couple of things to provide and give away. Just right on cue there, Laura, about the trip and the giveaway. It is now that time! So before I said, watch us, don't take your gaze away from us, don't go off clicking away. Well now, we both give you our permission to pull out that thing called your phone and bring up your text messaging app. Go and do that right now, because what you're going to see on the screen in a moment, it all makes sense. To enter to win a five-night stay at a five-star Mexican resort or there are other resorts that you can choose from as well. Pull out that texting app and where you would actually type in the name of the person, instead type in this phone number, as Laura writes it down: 314-665-1767. We literally have had guest experts win because it is a random drawing. Just saying, hint hint, wink wink: 314-665-1767. In the area where you would actually type the message, you know, where some people would put emojis and funny little symbols, don't do that, instead type in the words PEAK, that's P-E-A-K, dash... Or if you prefer hyphen, vacation. So it's PEAK-VACATION, no spaces. And just have a little sent icon, and then follow the directions that ensue. You will be asked a couple of questions. It's all automated. Don't worry, we're not harvesting phone numbers and all that information for any other purpose than to get you entered to win that wonderful prize. So go ahead and do that now, and before we ask this final deep, deep question of this amazing young woman, we're going to also reveal that she has something for you. She has brought a gift for all of you as well! So to do that, what I want to do is pull up that particular page so you can talk to it, Laura, and tell everybody exactly what wonderful gift you are about to bestow upon our audience.
Dr. Laura Gallaher:
Now. Ok, so this is our missing link assessment. So because we help leaders evolve their culture, we like to use an assessment to figure out what's working really well and where might you be struggling. So if you complete this missing link assessment, it's pretty quick to complete, you'll complete it in five minutes or less, then we'll actually generate a report for you that's based on your results. It's going to give you specific recommendations of things that you can do, and we'll even call you to see if you want to do a one-on-one 30 minute chat with me, and I can talk to you about it and give you some really specific ideas, and help you apply some of these concepts we've been talking about. How can you bring that to your culture?
Brian Kelly:
And there it is, so you see it on the screen, it's GallaherEdge.com/themissinglink. Ok, and go ahead and go to that site. I also put it in the comments for those of you that can see those that are watching live. There is the beautiful Dr. Laura Gallaher right there. You'll know you're in the right spot when you see that. TAKE YOUR MISSING LINK ASSESSMENT NOW, just click on that button and let the wonderment begin. The amazing things you're going to experience as a result of doing that. I'm actually clicking on it right now. I'm just going to fill it out while we watch and listen. But you'll see this, and then what is the best way for folks to get in touch with you? Don't go anywhere everybody, we got that wonderful question still coming up. Oh my gosh! The comments are lighting up as we do this. But go ahead, what is the best way for people to connect with you directly who are interested in your culture cultivation?
Dr. Laura Gallaher:
I think the best way to get in touch is probably to go to the website GallaherEdge.com/join and when you do that and join, then you'll start to get emails from me, which you reply to. I'm a real human being, I will reply to your email. So yeah, if you're GallaherEdge.com/join and sign up that's the best way to get in touch with me.
Brian Kelly:
There it is on the screen. I'm glad you clarified that, I wasn't sure if you were real or not, but now I know! (Joking) You're about as real as they come. It is amazing! Alright. Fantastic. Do a little clean up here, so I wanted to tell everyone that's on thank you for all the interaction, the comments. My goodness. The interaction, the family support, that is huge. That is very...That's wonderful.
Dr. Laura Gallaher:
I feel so loved! Yeah.
Very blessed! That a phenomenal thing to have a strong family. I love that! Speaking of family, this has nothing to do with that. Well, it could actually now that I just said that. Hmm. Interesting. Now you're going what the heck is he going to ask me? So here's the thing, there is always a build-up to this question, and now to kind of give you some relaxation, if there was any tension at all, which probably wasn't being an NLP master of your own. Right? That is there is no such thing as a wrong answer to this question. Is it just flat out does not exist. In fact, the exact opposite is the case. The only correct answer, Is yours. The thing is, some people get the answer like that, and it's right on the tip of their tongue. Others take a little time. Either one is fine, whatever it is for you is perfect. Any of those situations, that's some pretty cool.
Dr. Laura Gallaher:
Sounds very cool.
Brian Kelly:
Very cool. Are you at all, intrigued or curious about what this question is?
Dr. Laura Gallaher:
I'm so eager to know.
Brian Kelly:
I love it! Good, then I did my job. Alright, so you're ready? Alright, Here we go! Dr. Laura Gallaher, How do you define success?
Dr. Laura Gallaher:
I define success as the extent to which I'm enjoying the journey and the extent to which I feel inner peace, every night when I lay my head down on my pillow.You.
Brian Kelly:
You thought I was going to let you off that easy, huh? What else? No, I'm kidding. That is phenomenal! You are fun to have fun with.
Dr. Laura Gallaher:
Thank you, You're fun too. This is a good time!
Brian Kelly:
You're a lot of fun! I enjoyed this... this was a hoot. The other really cool thing about that question, it's amazing to me, I've done... I don't even know where I'm at. One hundred twenty plus shows, and to date, it's got to happen sooner or later, but to date no two people yet, have answered that question the same way.
Dr. Laura Gallaher:
Wow! That's so cool.
Brian Kelly:
That's why I call it personal, because and it's also like you were saying earlier... you almost gave the answer before I could ask it.
Dr. Laura Gallaher:
I know, we talked about it and I mentioned it at the beginning. That's so funny.
Brian Kelly:
I was about to go STOP! But it worked out great because you didn't go all the way through with it. I was ready. I was going to say, ok , but before we go into that, I was going to interrupt, but I was ready. I mean, come on, this is the biggest moment of the show. Come on! You can't let that go. But, yeah, it's amazing to me that that many people have different views of success and what it means. A lot of people will call themselves unsuccessful only because there 'IR' their "Internal Representation' of success that they gave it has not been met yet. But, my God, they are so successful in so many ways, but they're not giving themselves credit for it. And so with your permission and I'll come back to this when it's time, I would like to take your response and add it to a collaborative book of all those answers and call it, HOW DO YOU DEFINE SUCCESS?
Dr. Laura Gallaher:
Absolutely! I'd be honored.
Brian Kelly:
I had one of my apprentices actually put together, or start putting together... Then I thought, this is genius. It was his idea. The actual, that clip of you at the end saying, you know, Then I would say, how do you define success? Then they'd put all these great effects and things in it, and so it was like a one minute or less clip. They were so powerful and I was like keep going, You're doing awesome! I love those. So I think I'll do a whole collage of videos as well so we can have, you know, instead of those banners on the wall, you can have a television or something with speakers playing those over and over.
Dr. Laura Gallaher:
That's perfect! I love it.
Brian Kelly:
Oh, thank you so very much. My God, you've been such a breath of fresh air in so many ways. I mean, my God, don't take this the wrong way, but can I take you home with me? Can I keep you like a puppy?
Dr. Laura Gallaher:
Oh yeah. Be like can I get like a little bobblehead, Laura? (Laughing)
Brian Kelly:
Just so that doesn't seem too weird, I actually said the same thing to Les Brown and he said, "Yes." So...
Dr. Laura Gallaher:
Yeah, well ahhhh, that's sweet!
Brian Kelly:
Yeah, so there's only two people I have ever said that to, so just know that you're in that company.
Dr. Laura Gallaher:
Thank you!
Brian Kelly:
Whether that means anything or not, I don't know. You've been an absolute joy and we have to stay in touch. Everyone, please connect with her. Take advantage of that wonderful gift. I'll put it up there one last time it's GallaherEdge.com/themissinglink. If you want to get in touch with her directly GallaherEdge.com/join. It's up... Well, it's up on my screen, you can see it right now, so that's the way it's going to stay for now. Well, what I like to do, one last parting gift from you, Dr. Laura Gallaher, and that is if you were to give a budding entrepreneur one piece of advice, given what you've been through, what you know, What might that be?
Dr. Laura Gallaher:
CELEBRATE EVERY MILESTONE. Celebrate everything. There is nothing too small to celebrate on this journey. I wish I knew that when I started. I'm much better now, but yeah, celebrate every little step.
Brian Kelly:
Perfect! I love it. Thank you so much on behalf of this amazing young lady, Dr. Laura Gallaher, I am Brian Kelly, your host of The MIND BODY BUSINESS Show, until next week, I can't wait to see you and all of Dr. Laura Gallagher's family again on the next episode of The MIND BODY BUSINESS SHOW. So, hey, we'll see you next week! Until then, so long and be blessed for now. Goodbye, everyone.
Brian Kelly:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Laura Gallaher
Dr. Laura Gallaher is an Organizational Psychologist, Speaker, and Leadership Coach. She began her career at NASA Kennedy Space Center. After the Space Shuttle Columbia exploded upon re-entry in 2003, killing everybody aboard, Kennedy Space Center hired Laura and a team of organizational psychologists to change the cultural influences that were deemed to play a role in the tragedy. She worked for 8 years with NASA to positively influence culture, develop leadership capacity, and improve organizational performance at Kennedy Space Center. Laura’s company, Gallaher Edge, applies the science of human behavior to organizations so they can get their edge, achieve together, and enjoy the journey.
Connect with Laura:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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