Special Guest Expert - Dr. Ruben West
Special Guest Expert - Dr. Ruben West: Video automatically transcribed by Sonix
Special Guest Expert - Dr. Ruben West: this eJwVzl9rgzAUBfDvch_2ZA1d658KZdR2jA7mYNLKniRLrhqMiUtixZV-9-njPfwO596BNcjassUJkmgbh0EUeMC0cqhc6aYeIYEMPBDKOqoYloJDEodREGzCyINKoOSlot3iKiFxpu1ITW0hucNg5Bw3zvU2IWQcR7_WupZIe2F9pjvCjbghuT2TpWrJupgOrjjs5NQGzZtZp_F7fD3-bRraHPPdb7x6odLtO-SCPlk9GIZ7rkclNeWXecoDJ5xcPvk4Z6f08_SdXvJz9prnq6_hB1WB1vldv51hpU1H3SyX8_H4B6lJVz4:1jwHaR:XpYOybkqX1akndG_FRlsdsbTr54 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Work dedicated, determined, and driven. How do we finally break through and win? That is the question and this podcast will give you the answers, my name is Brian Kelly and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and Welcome, Welcome, Welcome to The MIND BODY BUSINESS Show. I am be on excited, be on thrilled to share with you this amazing guest that is coming on tonight. Dr. Ruben West, he's an amazing young man, has achieved so much, is a man of such incredible integrity and character that I just can't wait for you to meet him and we'll meet him very, very soon. Real quick, The MIND BODY BUSINESS Show. This is a show by Entrepreneurs for entrepreneurs. And in my now fifty five years on this planet, I spent the last 10 or so just studying successful people, not all people, just successful people trying to figure out what was it about them that gave them a greater level of success of people like myself and others. And over that course of study, these are people I knew either personally that I met or from books that I read that I never met or from books that I read and the authors who I did meet and seminars and the like. And what I started to find were patterns. There were three patterns that kept bubbling up to the top. For every one of these individuals that had achieved that level of success that I strive to achieve to attain. And you can probably guess what those three patterns of success. It's mind, body, and business mind being mindset. And we have an absolute expert on this topic. You guessed it, as Dr. Ruben West is coming on, that we're going to talk about mindset. And it's an amazing, amazing thing that you must master if you wish to succeed, not just in business, but in life. I call it the foundation of where you are now if you are successful or you're not. It's 100 percent due to what's going on up in your beautiful brain. And they're all beautiful no matter where you are and body. That's about actually taking care of yourself physically and nutritionally, literally, because the mind and body are a team. And more importantly, I like to say the mind and body are your team. And no, if there's a team playing a sport, maybe there's five players. Maybe basketball's coming back. Let's talk about basketball, five players. One of those players decided not to stay in shape during this lock-down and then they start to go back and they're playing well. One player who did not achieve peak level performance before he came back to play then affected the entire team. So if one member of the team is an operation, a top-level, the entire team suffers. So mind and body are equally as important. And then there's business. That's one my favs. All of them are my favorites. But business is so multifaceted that you need to learn and master skill sets like sales, marketing, systematizing team, building, leadership. The list goes on and on and on and on. The good news is that you don't actually have to master every one of those personally. If you just master one and I mentioned it, it was one of the ones I mentioned. That's leadership. Then you can easily bring in those who have mastered those skill sets into your team and absolutely crush it in your business. So that's what we're here to discuss on this show each and every week. We go live. We have amazing guests, experts like Dr. Ruben West, who's coming on. And one final note of successful people. What do they do on a regular basis that I found over and over again is that they are voracious readers of books, not just any books, books that actually help and serve them and feed their minds something positive and keep them moving forward in their business and in their personal lives. And with that, I want to quickly segway over into a little segment I affectionately call bookmarks.
Announcer:
Bookmarks born and to read bookmarks. Ready, steady, read bookmarks brought to you by ReachYourpeakLibrary.com
Brian Kelly:
Yeah, there you see. ReachYourPeakLibrary.com. Now, hold on just a second, if you would, rather than. Giving in to that temptation of jumping on a different browser tab and going to that Web site. Please hold on and do something a little bit different. Grab that old fashioned parchment. You know, that thing is called paper and then maybe even grab a writing instrument and take notes. So write down the value, the resources that are going to be given to you throughout the night, because there will be many, I promise you, especially once Dr. Ruben West comes on. No kidding. No doubt. And so write them down and then visit them after the show, because here's the thing. The magic happens in the room. Yes, it's a virtual room, but it happens in the room. And I would just hate for you to get sidetracked mentally going off and looking at a Web site, then Dr Rubin West gives you that one nugget that would have changed your life forever. So please do yourself a favor and stay with us throughout the entire show. Take notes. Engage with this comment like love and ask questions as well. All right. ReachYourPeakLibrary.com, that is a Web site I had developed with you in mind. And I am not kidding when I tell you this. This was one percent for you. I did not start reading until my mid-forties. I am fifty-five now. I did not take it seriously until then. And then once I learned about this thing called audible, think where I could listen to books. That was it. I took off and started reading books like You Would Not Believe. And these are every book that is on this site are books. I personally read and I vet them, meaning they had some positive and sometimes often profound effect on my life, either business or personal. And if not, every book is on this list that I've ever read. By the way. So these are the cream DELLA cream. And more being added all the time. There are roughly 40 books on here or so. Right now we're gonna be adding about 15 or 20 more that I just am catching up. But the purpose of this is for you. If you're uncertain about the next read to go grab a book and just come to this site and just buy vises, scroll through it and whichever one jumps out at you first and read the description. If it fits a need or if it's something that, you know, you want to actually address in your life. Don't scroll anymore. Just grab it. Take action. Just grab it. This is not, by the way, meant for making money. This Web site. Yes. Those are affiliate links tied to those buttons I'll make. I don't even know what I make. A couple of pennies, maybe a dollar. I have no idea. I just have a discipline. If there's anything I ever refer to, anyone, ever. I always look to see if there's an affiliate program with it. If there is, I put a link there. It's a discipline I have for myself and my business. No matter what. And so it's just there. It's a habit. And so just want to be completely straight with all of you. And you pay no more for it than if you had done it straight through Amazon. And you can do that to find a book. Go straight to Amazon. Search it up. Buy it that way. Just read. I don't care how you get it. Just get it and read it. All right. I'm not pumped and we haven't brought a guest on, so guess what? It's time to get prop squared. Let's do it. Let's bring on our very special guest expert, Dr. Ruben West. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one the only Dr. Ruben West. Hey, Dr West, how are you doing this evening? My buddy.
Dr Ruben West:
Absolutely fabulous. Fabulous and thank you for allowing me to be a guest on your show.
Brian Kelly:
Oh, man. So we have a celebrity in the house right now, ladies and gentlemen, not me. Is this young man right here? Amazing, amazing guy. Before I bring him on and formally introduce him, which, my gosh, I know you've waited a long time already. But real quick. Stay online to the very end and you can win a five nights stay to a five-star luxury resort. Compliments of our sponsors, The BIG INSIDER Secrets. If you're watching on video, it's on the upper right of your screen. And we give that away. Every single show as so tall stand to the end. And we will show exactly how to enter. And you will have a chance to win that. So with that, let's bring on this amazing human being right here on the show. Formerly Dr. Ruben West is truly a one of a kind speaker and life event personality. He has traveled the world motivating, inspiring, educating and impacting audience members in a way that is unforgettable. He has the unique ability to challenge individuals to take a personal inventory, think outside the box and strive for new levels of excellence. I'm already I'm ready. Let's go. Dr. West has created international influence and received global recognition for his work. And now I give to you. Ladies and gentlemen, Dr. Ruben West. Thank you for coming on the show. I appreciate you.
Dr Ruben West:
Absolutely. I'm glad to be here.
Brian Kelly:
And we were talking for just a little while before we went on. And you're an amazing guy. I'll just sit straight out there. There are very few. I hate to say that, but there are very few like you that I run into. There are many that come close, but none that come that hit that echelon that you have hit. And what I'm talking about is your level of integrity and character. That means more to me than skills, talents, or anything with any person that I meet. But you also have all of that as well. The skills that talents, education, the life experience, leadership, speaking, personal development, you've got the whole package. And I am just beyond blessed to have you on this show. And what I like to open up with Dr. West is, you know, the accolades and the bios that I read. Those say some things about the person that I'm talking to. What I like to do is find out what got them there, really. And that's usually what's going on in that big, beautiful brand of yours. And what I wanted to find out right off the bat. So when you get up in the morning, you know, being an entrepreneur, that's super simple, right? Every day. No challenge. Just a breeze. Like a walk in the park. Right.
Dr Ruben West:
Not even close. I get as a total sarcastic remark.
Brian Kelly:
So when you get up in the morning, let's say, you know, there's an arduous task ahead of you. It's something you just don't want to do. What is it that motivates you? What goes on in that wonderful brain hears that says, yeah, I got this no big deal up. I'm going to push forward every single day, challenge after challenge. How do you keep that going?
Dr Ruben West:
Let me tell you, my father's father, he died back in nineteen eighty-nine, but he was like ninety-four. Ninety-six. And so when he was 13 years old, his father got killed. And so he was on his own. It was in that he was born in the 80s, 90s, and 13 years old. His father got killed. And it was this simple. If you didn't work, you didn't eat. So he went out on his own and he told me he worked as a field hand and they paid him six cents a day to work and then charge them four cents a week to live in the barn. He said that they gave them the pigs' feet, predicts Ears the pigs had anything they weren't going to sell and they had to learn to take to fix it to make it taste palatable. Did you get that? Now I'm working as a surgical tech IT store Ma Bell Regional Medical Center. The phone rings. They said, Ruben, you have a phone call. Now I know best. Two things. I'm not important enough to have a phone call. I'm not a doctor. So either we won the lottery and they told me, come home, we have got to work, or more or something went wrong. And it was my mom. And she said, Ruben, your grandfather, Clyde West, is upstairs having congestive heart failure. And she said on your next break, go up and see him as a mom. I don't need a break. I'm going to go up there right now. And I went upstairs and I could hear the TV plan because my grandfather was hard of hearing. So we had the TV real loud. And I went in there and I said, Grandpa, Grandpa is me, Ruben grandpa. He looked always at what I said is me. And I took off my hat and I took off on Mask, and said it's me Ruben. And he said, my, my, my. And I knew that that meant something. See, he said, You work here. And I said, Yes, sir. I work downstairs in surgery. He said, "They pay you?". I said, "Yes, Grandpa. They pay me for it". See Victor Frankl. He was asked, how did people survive the unspeakable cruelty of Nazi-ism? He said three things. Number one, the belief in God. Number two, they had a love, one that they were determined to see. And number three, they had a cause greater than themselves. And then he said something else. Listen to this, Brian. He said, In some ways, suffering ceases to become suffering the moment it has a meaning. Such is the meaning of sacrifice and joy. I believe that day when my grandfather looked over me and he said, "You work here? They pay you?" That. All those long, hard days in the field, all those eating the leftovers. All those working as a field. And for six in a day, it transferred that day from suffering to sacrifice. And so I said to myself if my grandfather could live and work in the field every single day, what excuse do I have? If he could get up and go out there every single day to pass on a legacy so that I can work in the air condition and surgery. There will never be enough. And so what I do is I set a goal that the first two hundred thousand a year, that's just a makeup for what my grandfather was owed, come on, Brian. You got me fired up. What gets me motivated every single day, somebody sacrificed for me. And if you're listening, somebody sacrificed for you, too. And my question is, what are you going to do with that sacrifice?
Brian Kelly:
Mm hmm. Mm hmm. All right. Ladies and gentlemen, that's our show. We appreciate you. It's powerful. Woo! I've got goose...but I'm not getting. If I could get this jagging I could show the goosebumps I got that was moving. Thank you, phenomenal. We have people already jumping on loving you. A man, Dr. West. Definitely an original Michael Freeland. We have Monique Tucker saying hello to Dr. West and Mr. Kelly. And we've got a lot of people just having a lot of fun coming in and joining in on this wonderful evening because of this man right here. Wow. I am looking forward to seeing you on stage because, well, I just let something on the bag and I so let's talk about that. You have been through quite a journey, a life journey. I know it included work in the armed forces. Serving in the armed forces is a better term and other things that took you to where you are today. Would you mind taking us down that path of including the armed service and our forces, plus anything before that, if that's pertinent all the way up to where you are today and what you're up to now so that people can enjoy this incredible energy of yours?
Brian Kelly:
Absolutely. Well, let me tell you right now, it's quite the journey. I believe that sometimes it's not that we're doing anything wrong is that we're doing something to long that every once in a while, God gives us an idea to move and we don't move. And so I started in the armed forces when I was a junior in high school. I went to basic training and then I came back, graduated and I went to my OJT that's on the job training. And that was in San Antonio, Texas. I became a surgical tech and I loved it. I've never done anything that I did not absolutely love. And so I was working as a surgical tech. And I'll tell you what happened, Brian, in nineteen ninety-one was the Gulf War, nineteen ninety-one. And so our unit got activated. I was the E six in charge of the operating room. But one of the surgeons said to me, he said, Staff Sergeant West, I'm gonna teach you how to assist because it's not nine to five at war and it's until the patients stop coming. That's why I said, sir, whatever I can do to help, please allow me. And so while I was in there, he told me how to assist. He was showing me something. And I remember that night sitting on my cot and I've got this idea. And the idea was when I get back to Topeka, Kansas, which is where I'm from, I want to start the profession of surgical assistant. Now, I know that sounds crazy. I was working on my criminal justice degree at the time, but I believe I'm not telling you what to believe, but I believe that our ideas are our inheritance. T.D. Jakes said, we think in trees, but God blesses us and seeds. And here's what I know, Brian. God wouldn't teach us about faith if we weren't going to have to use it. And so I read this book called Chase the Lion, and it said, Go after a dream that is destined to fail without divine intervention. That's what I wanted to do. I wanted to start that profession. It's at work for the applause, listen to this, of male scarred hands. I'm sorry if that offends you, but that's the job I carry. And so in that moment, I said, I'm going to go back to Kansas and start this profession. Now, the only reason I'm saying this is because some of you out there get some amazing ideas. And let me tell you, if you tell your ideas, everybody and I say, that's great, you can do it. That's not the ideas that need divine intervention. Starting a new profession that leads to divine intervention. And so when I got back, I told everybody I was gonna do it. You know what they said? "How can you do that? Like your going to justice. You can be a P.A., you can be a nurse practitioner. You could be another doctor. But there's no way they're going to let you assist without being one of those three. Why wouldn't you just go do one of those three? There's nothing wrong with that". But that wasn't the idea I was given. See, most people I say that, somebody listen to this, Helen Keller said, "when one door closes, another door opens. But most of the time, we're so busy looking at the closed door that we don't notice them open". I wanna put something else on there, Brian. Listen to this. "The open door is opportunity, but the hinge is made out of faith". Come on, somebody that if you don't have enough faith, it'll never hold the door up. It will never allow the door to swing open on the hand. And so the reason most of us don't ever push our limits is because those faith hinges are a little rusty. And we need to get some spiritual WD 40 to loosen it up. I'm sorry. I'm not a speaker. I'm a messenger. And so I'm talking to somebody right now that you're gonna have to activate your faith if you're ever going to open up those doors for you. Well, it took me 10 years. We did start the surgical assistant profession. We wrote the scope of practice, textbook job description, and the college curriculum. And we launched the school that was all in the state of Kansas. With other people doing it in other states? Yes, there was. But we were the first ones to do it in the state of Kansas. So I had that whole career. I worked in surgery for twenty-nine years. I'm lifting a patient, a ruptured a disc in my back to certain, said "Ruben, You're never gonna work in surgery again". "No problem". What's my next calling? I'm going to speak to leaders around the world. Now, you might ask yourself, "what would make you think that?" Well, I didn't come up with it. It was an idea given to me. I never thought I was qualified to speak to leaders around the world. But what I do know is every once in a while, I have to put out my lubrication camp of spiritual WB 40 and lubricate those faith hinges because I'm walking into a new avenue. And so most of us, we don't do it because we're trying to figure out how we're going to do it. People asked me, Rubin, how are you going to speak to leaders around the world? I would say. "Why would you ask me that? How do I know I've never done it before?" But ask me a couple of years not tell you how I did it. I've also had a martial arts school for 22 years now. People said, "Rubin, that'll never work. There's other martial arts schools here in town". And there's other martial arts schools here in town. And they know more than you. And they've done it longer than you. And it didn't work for them. How are you going to make it work? And I would say, well, why would you ask me that? I don't know. It's not my job to know. I just want to have this faith, the ends that allow the door to open. And so everything they said I would not be able to do. I've still done not because of me, but because I was willing to step out there on faith, not because of me, but because I did it, because I wanted to help someone else, not because of me, but because every time I've thought about quitting, I remember Clyde West out there in those hot fields with no air-conditioned living in the box. And I said, "How dare you?", "We sacrifice for you". "What are you going to do for his sacrifice?". And that one statement kept me going day after day, after day. And so now I'm a global speaker. I met with the president over Maroondah Africa. I met with the vice president over in Guyana. They created the Rubin West Voice of Change award. I've given to the king of Taurel, the first lady of Baroody, you name it. Let's round all over the world, these leaders all over the world. I'm Rubin from Topeka, Kansas. You know what I'm saying?. And so sometimes the reason that we don't accelerate the way we should. It's because we just don't believe quite enough. And here's what I know. Surround yourself with people that believe in you until your belief kicks in.
Brian Kelly:
Wow. I feel like I just went to one of your events and I'm the only one in the back of the room. Folks are listening. They are taking notes. Tracy works at work for the applause of nail-scarred hands. Come on now, Heidi. Gees, offense, offended? No way. That's love right there. I love it. That is fantastic. Monique Tucker, Don Hopper. She's a local guy here who supports businesses. He's an amazing guy. Great to see you here, Don. Thanks for coming on. Activate your faith. Sonia Robinson. Thank you. That is absolute. Oh, look, someone else said the same exact thing. Tracy Ward. Yes. Don't miss the open door. Trying to get a closed-door to open. Yes. Faith hinge to allow the door to open. Be willing to step out on faith. Thank you all for all these great comments. And if you have questions you'd like to ask of Dr. Rubin West, those are also allowed. We will choose them carefully, of course, but definitely thank you for the interaction, because that just brings more energy to the show. Don't we need more? But that's okay. Oh, yes. Yeah. And this is a true just it just came in. But Sunny Robinson, surround yourself with people who believe in you until you believe in yourself. And that that can be something that is necessary for some people because it truly is, isn't it? Dr. West, isn't it true that, you know, the only person that's truly going to believe in you is, you know. And it's unfortunate and it's counterintuitive, but those closest to us seem to believe the least in us, that it's not a lack of love. It's just, you know, because they're that close to us. I don't know what it is. Relatives. How are you going to do that? Who do you think you are? And then there are friends that are in the entrepreneur space or those out there. They're trying to do the same thing, that they're lifting us and pulling us and helping us along. Has that been your experience so far?
Dr Ruben West:
Yeah. And let me explain that to you, if I could, Brian. People see us in the in a context. They see us in a context. So it's like when you go see your grandmother and you're still a little Rubert, you know, they see you in a context. They know you in a certain way. And everybody hears what everybody knows, Brian. Everybody knows the facts. Everybody knows the facts. The fact is, you were born in a certain place. The fact is you have certain parents. The fact is you have a certain economic status. The fact is you have a certain education. The fact is you have certain friends. Those are all facts. And most people listen to this, Bryan. Most people get their belief from the fax. I created a program called Change Your Land, Change Your Life. And I said that you can look at your life through the facts lens or watch this. You can look at your life through the truth lens. Right. And the facts are physical. But the truth is spiritual. And my favorite book says the truth will set you free. And so even though there's all the facts, the truth was I was destined to create this profession. The truth was I was destined to create a martial arts school. The truth was I was destined to be a global speaker. But I can look at all the facts of why it wouldn't work and have facts lands where I can look at the truth lives. Who I was called to be. And what you change your lense. You literally change your life. And so they're not being down on you. They're not saying anything wrong. They're just judging you through the lens of facts. And you need to surround yourself with people who judge you through the lens of truth. They can see something for you that you couldn't see in yourself.
Brian Kelly:
Exactly. And that's so true. And that's usually the case that that exists and elevates us is that they see something in you that you don't even see it. I'm talking in general terms. That's phenomenal. Whoo! Baby! This is ah I had no idea we were gonna get down this incredible energy. Right. I'm having a blast. So many so many nuggets. I hope people are taking a look. I'm running the show. I'm doing it and I'm writing notes. So I didn't do anything. I don't do, in fact. That was just one page. This is the other. Pays a front of it. I've got notes throughout because this guy is an amazing guy. A Gulf War veteran from Topeka, Kansas. He's now a global speaker. He's a black belt speaker. I love this black belt. Speaking as one of his main seminars that he teaches from stage. I've seen footage is amazing. Would you care to talk a little bit about that? Because a lot of people, in my opinion, one of the greatest things anyone can do for their business is speak. It is one of the most impactful for so many. There's so many reasons we can go on all night. One is you achieve a greater authority status. It's similar to when you write a book. Your authority status raises speak from stage. It raises even higher. You get personal connection with people even though they're in the seats down beneath. But during breaks and anything but still they're there with you. The energy in the room and the authenticity, whether it's there or not, will show up. Right. Dr. West, depending on who it is with you, of course it is showing up. Others, we you and I were talking before, we've seen others that don't carry that flag of authenticity too high. So if you wouldn't mind, tell us a little bit about what is the Blackbelt speaking all about you.
Dr Ruben West:
So I created Blackbelt speakers because I want to number one, I'm a seven-degree black belt, so that's how I got the name. But I wanted to help people put the punch in their presentation. So many people would come to me and say, well, Ruben, I'm not a good speaker, Ruben, I'm not a good speaker. And so you know what I'd ask him, Brian, tell me somebody you think is a good speaker. And they'll list Zig Ziglar or Tony Robbins or less Brown or Dr. Norman Vincent Peale or T.D. Jakes or Joel Osteen. They list all these people. And I love it. And I said and I would say, what makes them a good speaker? And they would tell me what they think makes them a good speaker. And then I would say, well, according to what you said, I'm not a good speaker. They say, Rubin, you're a great speaker. And I said, let me tell you the difference between you and me. You say you're not a good speaker because you don't speak like them. I don't try to write. I try to speak like me. And so what separates Blackbelt speakers from most other speaker training programs is that I created something specific called the signature speaking style assessment, which I have people take an assessment to tell me or they have a motivational speaker? Are they a drill sergeant? Are they a scientific speaker? A comedic speaker? You know, I got to know what type of speaker you are, because most of the time when we say we're not good, that's because we're judging us based on somebody else who's not like us. And so when I could show them, no, you are a good speaker, you're just a scientific speaker. Now, let me give you an example of what that would be like versus a drill sergeants. Number one, a drill sergeant is going to tell you that if you want to succeed, if you want to get better and his life is not your mom's fault, it's not a dad's fault, is not your friend's fault, is your fault. And you've got to get up and you've got to find a way to do it. And so that works unless you're speaking to a women's group that works as well as you're speaking to a battered women's shelter. And then you remind them of that abusive, aggressive person that they're trying to get away from. Right now, you could be a heart center speaker and tell them, hey, you know what, that I'll come alongside you, that I believe in you, that I'm right here with you and if you need some help. We've got people standing by for you. And that works with the right group. But it's not going to work with a high-performance sales team. It's not going to work with a boxer or high-performance athletes. You're not gonna babysit them and get in the way they want. And so what happens is when you match your speaking style with the right audience, boom, it's a hit. And then I add certain techniques that every speaker knows. So the first thing out there like you have to do is we have to figure out what's their signature speaking style. And once they recognize that, then they realize, well, everybody could be a good speaker. As long as I understand how I communicate a scientific speaker. Brian, if you walk into a scientific speaker, say, "hey, they want you to come out and do a presentation about"... "Woah, Woah, no, not right now. I'm going to get my flip chart together. I got notes. We've gotta re-route". Right? But the drill sergeant or the motivator. They're ready already. Like, let's go right now. Right. Because it's just a different style. It doesn't make you good or bad. It's just different. And so what I hope people do is put the punch in their presentation regardless of what their signature style is.
Brian Kelly:
That's phenomenal because, yeah, it's just like when you're doing business and you're out marketing, you have to market to the right person and have an avatar or you're a, you know, your ideal client and you want to make sure that there is not a discrepancy between your message and what that person is going to proceed. Yeah, like a friend of mine often says, well, if if you're selling dog food, you don't go looking for cat owners, the kind of an obvious one there. But it's not. So that totally makes sense. Like, yeah, if you if you're another one, like if you're going to a science type thing, I was the first thing what to my mind is, well, I'm a stand up comedian, so that probably won't work too well because that kind of straight laced...
Dr Ruben West:
Exactly straight about facts and figures and data and information. And so when you give them that, it opens up and then you can inject the humor in there.
Brian Kelly:
Yeah. And so if you're holding seminars like Dr. West does, the thing to do is what he's telling you is find out what your style is, who is your target audience? Who is your perfect audience? Pick one person, a personality their age where they live, gender, everything, and then target to that one person. And then those are the people that will fill the seats and they will receive your message at a much greater level than if you just kind of sprinkle it out there and said anybody can come. That's great. Yeah. Yeah. And we're talking to an absolute expert international speaker. So what are some of the places you've gone to and spoken and what messages have you sent out there?
Dr Ruben West:
So I've spoken in Dubai. I've spoken in London. I've spoken in Guyana, Kenya, Africa, Uganda, Canada, all over. I mean, Bahrain, Oman. I mean just all over and of course, all across the US. And and and my message is usually simple. If I'm coming, unless I'm brought in by a company for a specific message, my message is usually simple, and that is live your best life. See, I always say it's not enough to live life, Brian. And it's not enough to give the live the good life, your job, your mission live your best life. And the great thing is only you can define what that means. Only you can define. I can give you the motivation, the inspiration. But but you have to put in the perspiration. And so a lot of times people want to live that life, but they don't want to put into work for that life. And there's a lot of things that, you know, living your best life is costly. Let me say that again. Living your best life is costly. And Ruben, when you say costly, what does that mean? There are some things you're gonna have to give up. It's going to be some old versions of yourself that you got to give up. There's going to be some old activities like laziness, procrastination that you're gonna give up. There's some people that you're going to have to give up in order to go up. There's a lot of things that you're going to have to give up. Live your best life. And so less browns and most people fail in life not because they aim too high and miss most people fail because they aim too low and hit. Why? Because they weren't willing to give up the things that they needed to give up so that they can go up. So my message. Live your best life and do it now. Why? Because you only get one. Come on, somebody.
Brian Kelly:
Yes. Sonya is a green. Figure out your speaking style at , Romanda West, thank you for coming on. Living your best life is costly. That that was a profound statement. And it was interesting. I got goosebumps because, like you said, it means something different for different people. And immediately I went to what I do for my business. And that is helping others. And how dedicated I am to improving someone else's life or being part of that equation. I'm not saying I improve their life, but I give them that seed to help grow into something better. That's really all it is. It's kind of a, you know, the boat's going in this direction and you just give it a tap and now it's going in the correct direction. And that's where I see my role, just like, you know, plant the seed. That's all there is to it. And then actually add that little water, get it started and have them continue to nurture it and grow it. And, you know, let them put the effort into the next step because we can only want it so badly for so many people, but they've got to want it themselves. That's what's frustrating parts, right?
Dr Ruben West:
That's it. That's it. And watch this. See, it's interesting because when we come along, we're not your friends. Like, we would be more like a coach or a guide. Right. Your friends love you just the way you are. Your coach loves you too much to let you stay the way you are. Right? But when I went out for wrestling, my coach was not going to let me be the person that walked on the wrestling match. My friends like, "Ruben, you are now if you're all right. We don't care what size you are". My coach never ever said that. He said, "Ruben, get out, run those stairs". Right? Because they were trying to make us to be something different. And when one of the things I found, Brian, is not only do we have to have the right coach, we have to have the right coach for this season. So when I played football, we had the football coach and we had the wrestling coach and we did not listen to the football coach during wrestling season. And so, so many people have the wrong coach for this season. Why? Because as we start to take on the new identity of who were coming, we have to let go. Step up. Ryan, watch this. There's always a gap. There's always a get my mom, Rosetta West, you just commented whenever she would take us shopping when we were younger, she would never buy clothes that were too small. She would always buy clothes. That was a little bit too big. Wow. There was a gap. For what? So we can grow into it. Your next season coach coaches you do the gap to where you need to grow into so that you could perform your next task and your next duties. So I think that in order to live your best life, we have to have the right people by our side and the people holding us accountable to where we're going.
Brian Kelly:
Oh, thank you for that accountability. That one is one of the most empowering words on the planet, is have someone that hold you accountable besides yourself. And the beautiful thing that you can do with this, and I'm talking about everybody listening and watching right now is, you know, ask someone that you know and trust to be your accountability partner. They don't have to be in business. They don't have to do the same thing. You do just say I set a goal and I'm going to achieve these things by this date. Will you please meet with me on a regular basis to make sure I stay accountable? And if I do, I want you to ride my butt like a coach would like you. And then tell you what I will. If you want, I will return the favor. What is it you want to reach? So make it a two-way street. So it's you know, if they get on you pretty hard, well, now you get a turn. So you know, it all else fails then. So you kind of balance everything if you do it with two people. Yeah. There's this. Oh, goodness. I love your next season, coach. Coaches for you next season. Yes. And this is the truest part of what you said, that your coach will not let you stay as you are. Not at all. And another great lesson, undertow there is get a coach. You're the coach. If you need a speaker coach right here. If you need personal development, if you need improvement in your mindset, again, right here. Does he have every talent and skill in the world to help you in every area? No. No human on the earth does. Will he hook you up with somebody who does? I'm guessing yes. He's already nodding before I got that out. That is why I bring on people like this wonderful gentleman, because we have like minds like values or very congruent. And we love to serve people. He loves to serve people. If you can't tell that by now. Hoo Oh, my goodness. And that's what I love about being an entrepreneur and walking the entrepreneur life. It is not for everybody. It is not for everybody. I was totally getting what I said. It was super easy. There is nothing I've ever done that's harder. I came from the corporate world as well. And the only thing is, once I learned about this thing called entrepreneurship in my mid-forties, I didn't know this existed. And I started going to these seminars. I thought I feel like I'm with my family and I've never met these people before. I feel like I'm in the right spot. No wonder I struggled in this, just like I did not enjoy everything I did in corporate at all. I wanted out. I wanted out. And I thought this is all there is to life. I just got to ride it out, retire, and then dies. Man, this is not a good life. Right. And then when I hit my 40s and learned about this a lot. Oh, Katie, bar the door. It was everything. Pedal to the metal nonstop. 13 hours a day to this day. And guess what? I love what I get to do. Love it. It's a privilege. Exactly. And it's the responsibility. I take it. Responsibility to improve my business so I can serve and help more people. If I don't, then I consider that everything I'm doing a failure. I put that much credence into it. So and I know you're the same way. You're an amazing, amazing man, man. I'm just like, gosh, it's like a bromance. Oh, you're sorry, bro, but this is...I'm loving everything. I can't wait for to you go on the road literally again and start speaking. Come out. Come out to California, man. I'll be there. I can't wait to meet you in person. You're just such an amazing guy. Yes. I don't know how to pronounce your first name. Sarcone, I hope Prince. "Dr. West will challenge you to be the best version of yourself". Yes. Yes. Get a coach, Tracy Ward. Yes. Absolutely phenomenal, phenomenal thing. So that is one of the things you do. You also said earlier you went to another land and I have it in my notes, live your best life. And that was, what, just recently last year that you were in? Was it Nairobi?
Dr Ruben West:
Nairobi. Yeah. I did my "live your best life" Nairobi event had another one scheduled for this July. Of course, the Korona took care of that for now is holding us down, but it's not keeping us out. So the minute we can go back, we're going back. And my message for them was the same, that that they had to live their best life and they had to do it now because they only got one. And I got a chance to feature some excellent speakers while I was there. So not only do I put these events on so that I can go speak, but it's a great way for me to allow other people to introduce what they have to an audience or to a country that will never otherwise heard of them.
Brian Kelly:
You're inspiring the holy bejesus out of me, I'll tell you. I just can't wait to get back on stage myself after having this chat with you. I can imagine how amazing of a speaker coach you are. And I'm not doing this to promote you or anything like that. This is authentic. I'm feeling it. I think you are amazing. And I appreciate you spending the time with us tonight. And it's not... Look, I get the most benefit of these shows. I'm gonna be brutally honest, I guess. Yeah. I am so blessed to be able to share you. But right now you're mine. Nobody else. I learned so much from my guests that Come on in. Oh, my gosh. Your energy is off the top. I love it. I love it. Scott. Yeah. I'm just looking at my notes that you. I've got writer's cramp before we even came on. Oh, yeah. What I wanted to do is you're a doctor and I asked you this before the show. Would you mind sharing what you're a doctor in so that people can kind of put the pieces together and understand? Aha, Now I see why.
Dr Ruben West:
My Ph.D. is in positive neuropsychology to the American Graduate University of Positive Psychology. And honestly, when I did the training and the studying, it wasn't because I wanted to be a professor when because I wanted to work at the school. It was because I wanted to make the greatest impact at my events in the shortest amount of time. So my events run Friday evening, Saturday, all day Sunday. And so I have a short amount of time to get to the people there and to create an impact. And so I knew that the more training I had, the more likely I would be able to accomplish that. And so sometimes that's what we have to do, is we have to prepare ourselves ahead of time for the mission that we know we want. And so for me, that was very, very, very important for me. And not only do I do it just when I'm at my live events, I just do it one on one when I meet people. I just try to connect with them and allow them to see something different about themselves. And watch this. The best way to do that is to allow myself to be the vessel. Now, watch this, Brian. To allow myself to be the vessel. Now, I'm saying I told you I'm I'm not a speaker. I'm a messenger. And I got a message for somebody right now. So I'm going to share it because I have to be obedient. There's certain people out there right now that you have been given the opportunity to be the vessel. But you talk yourself out of it at the last minute. Let me give you an example of this that I've ever been walking by somebody and they're holding a cup. They want some change or they got a little sign. You said, "you get this idea. Imma give them some money". Remember I told you, I believe our ideas are inheritance. And so you say I'm a give him a couple of bucks. There's nothing wrong with that. I command you. And then you open up your wallet or you open up your purse and you start flipping through. You have no change and you have no singles. I must say that again, you have no change and you have no singles. And so since you don't have a couple of bucks, you walk right on by not knowing that that the creator is good enough to give you a return on your blessing for a five, your creator is give him enough to give you a return on your blessing for a 10. But because you don't have two singles or some change. You are right by that person. Well, it is not costing them. It's costing you. My favorite book says be careful how you entertain strangers. You might be entertaining angels on aware. That was your opportunity to throw the boomerang out. And you know what? What goes around does what it comes around. That was your opportunity to bring it right back around. But because you didn't have singles, you didn't do it. I heard a song that said. What if God was one of us, just a stranger on the bus trying to make his way home? Every once in awhile, we get an opportunity to expand who we are. And we miss the opportunity because it didn't come in the right denomination. Be careful of that.
Brian Kelly:
Oh, my. This is off the charts. This is amazing. I mean, so many memories came back of times when I would pass somebody by two other times where I would stop and literally pray with homeless couples in the parking lot and give them more than a five just because I felt...I felt it. Carlos, let me help these people out. And I felt that that wasn't enough, but it was what I was driven to do at that moment. You know, 20 dollars just said, "do you mind if I pray with you? And would it be OK with you if I gave you a little bit of money?" I didn't want to be presumptuous. I didn't know. I mean, the way they looked. One would presume they had no money. I didn't know for sure, but. But there been many other times I'm not just here to pat myself on the back where I'd see somebody. And they looked like they could use some help and I just pass them by without a thought. And so, yeah, that's powerful. I'm going to think harder about it each and every time from this point forward, we just have quite a bit of homeless in the area that are everywhere. And see the same people over and over. And I told my wife if I see someone that's actually doing something like we'll see someone strumming a guitar and singing. They don't have to be talented. They're working or someone's juggling. That's when, you know, I'm full. I'm pulling on my wallet and reaching out the car window and saying, God bless you, brother. Keep it up. You know, those that are just sitting there doing nothing and they're holding a sign. Yeah, they're on the heat and they're not in a great place, but. Yes.
Dr Ruben West:
And I'm not... And I'm not telling people that you should. I'm saying that there's times where you're divinely inspired. Yes. You went in your wallet. You open up your purse because you got the idea. And you're going to do it. But because the denomination wasn't right, you didn't do it. And my question to us. Where did that idea to give come from? Our ideas, our inheritance. So I'm not saying every person you meet. I'm saying, what is the divinely inspired? And you when that is.
Brian Kelly:
Yes. Isn't that amazing? As such a. Mm hmm. It's such a blessing. It's it's wonderful. It's like, thank you for using me. Right? Thank you for thinking of me right now to help this person. Yes. I know where it came from because, you know, of us left our own accord. We're not gonna think that stuff unless we truly have faith. And we believe, yeah, the creator is good enough to give you a return on your giving. And here's a thing I like. I just think about this way. Like, I don't give in order to get. And I'm not saying that Tracy said that or you said that. It's just I always try to give without expecting anything in return. You know, the panel and if I'm investing my money, I want some them back.
But that's not. Let's get rid of that. Yes. You should expect a return. We'll do it. That's do you do it for the wrong reason. But here's what I would say, Brian. Most of us give with nothing expected in return. But just because you give without anything expecting in return doesn't negate the principle give and it shall be given unto you. Right. Lingering around comes around. I like to call it the Karma Cafe. You get served what you deserve. And so. But here's how you do it. I keep a blessing book. I keep a blessing book. And I have an app on my phone. The Gratitude Journal. And what I do is I keep track of all the time people give to me. And I'm just blown away with how much I receive. I'm blown away. But if you don't keep track of it, if you don't write it down, you won't realize that man. Excuse me. All this time I've been sewing over here. I've been reading over here. And I didn't even realize it. It doesn't say give and You'll get back from the same source. No, it doesn't. If you don't expect nothing back. But it's going to come back. How do you know that is the law? I took a benefit. Let go of this cup. I bet it would fall. That's the law. That's the law of gravity is going to fall. Well, guess what? It's a principle when you throw out the boomerang. If you do it with the right of reflection. Right. And we give it the right heart. It's going to come back to us.
Brian Kelly:
Yes, I think you know her. "Don't miss your opportunity to be a vessel. That is a blessing to others", Rosetta West. And then we have another west in the house, Robert West. "Success never goes on sale. You have to pay full price upfront and in advance. Are you ready to be successful?" Fantastic. And then this is the topic right now, given it shall be given out to you. Fantastic. And. Here we have a question here, and I was curious. Let me find that no problem. I love this stuff is flying in so quickly. One was basically how do you what do you do to make that transition? There is success. Never goes on sale. That's not it. Don't miss your opportunity. Be a blessing. There are so many in here. This is fantastic. I was like, I'm going to bring this one up and. It was basically this. What mindset shifts did you have to make from working for someone to becoming an entrepreneur? This is a common theme in question that I get as well. Because getting that corporate life can be daunting for many reasons. And what mindset shift did you go through? Did you have to make Dr. List to achieve that, to become an entrepreneur and break those shackles?
A higher level of service. See, Number one, I told you, I've never done a job that I didn't love. So even when I did it, I was always doing my best because I loved what I was doing. And most people think they can slack off at being an employee and then elevate themselves when they become an entrepreneur. It doesn't work because you cannot consistently be who you are not. So your goal is to give your best all the time, render under Caesar unto Caesar. What is Caesar? Their goal is to do your best all the time. Now, when you come, you become an entrepreneur. That's already your standard. Now, when you become an entrepreneur, you have to know why you're become an entrepreneur. Watch this. When I started that martial arts school, my degree was criminal justice with emphasis on juvenile corrections. And I thought, "man, if I could help these kids If before they ever get in trouble, I could keep them from getting in trouble". Do you see, I wanted to give. I wanted to serve. The reason that I became as I said, I'm gonna start a surgical assistant profession is because I saw doctors standing there hours, after hours, after hours, after hours. It didn't matter the patient's race. It didn't matter their religion. It didn't matter. Their background. They served in the hospital normally. Well, the techs go to break. The nurses go to break. They go to lunch and all that. And that's it. Shouldn't they have someone that's right there with them the whole time, no matter what? Yes. And watch this. I am that someone I should be there to serve. My idea was to serve. When I go to speak is to serve the audience. When I teach speaking is to serve the person I'm speaking to or coaching. And so the whole mindset that you have to ship is you have to have to you have to shift to the mindset of service. Now, here's the problem, right? Most of the time, we can't make the shift because when we were an employee, every hour we worked. We got paid. We didn't do anything until we got paid. I mean, I kept doing that because I was clocking in and then wait. I can't go do that because I already was clocked out. Well, let you when it comes to being an entrepreneur finds free work is the keyword that you're going to have to give away. First, you're going to have to make them establish. Taste it, touch it, feel it. And then when you take it away, they want it back. Listen to this principle. Don't work to make your presence known. Work to make your absence felt. When you give them the service and you provide a great. This guy came over and cut our grass, but he didn't just cut the grass. He trimmed the trees. He did the bushes. It got the pine coals out and all the stuff. And I said, "Sir, let me pay you extra". He said, "No, no, I just wanted to show you the level of service I provide when I call". Well, I want to put you on retainer. I need you every single time. And when he couldn't make it. Guess what? I felt it. Don't make your presence no work to make your absence felt. And so when you go into entrepreneurship, you got to know that there's things that you were paid to do. But there's also things you were made to do. And it has to be a calling. I've got to say that a lot of times what keeps people from becoming an entrepreneur? Listen to this. This is good. Write this down. The illusion of security robs you of your ambition. Yes. This illusion of security robs you of your faith. Remember I told you that that that door is the opening as another opportunity. But the hinge is fake. And when we put all of our security in the job that we have, then we feel like we don't need faith. Well, that really bottomed out right here in this coronavirus pandemic. A lot of people lost their job. And, you know, what they never develop was their faith. And so faith is like a muscle. And if you don't build it when it comes time to use it, you're not going to have it. I'm sorry, Brian. I just get so high. I do. I do. I love this stuff.
Brian Kelly:
You never have to say I'm sorry to me, brother. I'll tell you the illusion of security. Oh, my goodness, robs you of your faith. So that is true not only today in the Coronavirus era where we're going through where a lot of people lost their jobs. They hit me personally. My very first second job out of college layoff wave came and my boss said my butt was hanging out the door and he helped me revise my resume. Literally. And so then rather than wait for the hatchet to fall, he suggested, I look for another job somewhere else. I mean, what a great. He was a great guy. Yes. And I found another place a year and a half later. The exact same thing happened. And I thought, there is no security. I had no illusion, gone.
That's why I said the illusion of security. That actually there was no real security is the illusion of security and that illusion. Most people never step out. See, I didn't have an illusion of security. I wanted to start the Masters. So I didn't have illusion of security. I wanted to start the surgical assisted profession. I didn't have an illusion of security. I want to be a global speaker. I didn't have illusion of security. I want to start blackbelt speakers. I didn't have illusion of security. I wanted to be a property investor. Like my security comes from the fact that I'm willing to do whatever it takes. I'm never going to be the person that starts talking about somebody. Should have, would have, could. It doesn't matter. I told you, Brian, six cents a day, four cents a week to live in a lawn. I come excuseless, whatever it takes.
Brian Kelly:
I met this gentleman. What a beautiful, beautiful man. At a seminar. Gosh, probably five years ago or so. Thank you for coming on. Yeah. I love it to "make your absence felt". That is an amazing, amazing line. You're like a, quote, machine. I love it. "There are things you are paid to do. Some things you are made to do". Yes. Yes. And everything we were just talking about. Thank you, Kim. Tracy Ward, Sonia Robinson.
Dr Ruben West:
I appreciate everybody tuning in today, thank you.
Brian Kelly:
Phenomenal. Oh, here's a good one. "We are Excuseless", Tracy Ward. That's very powerful as well. No excuses. Whatever it takes. Yeah. Everyone wants to jump in on the excuse train. I love it. "Faith is like a muscle. You must exercise it." Yes. Yes. That's. You say that's your mom. That's my mom right there. Look at that. Now we see where all this came from. Thank you. Yes. I'm sure you know it. What a blessing to have a mom like Rosetta with sweetness. I love it. He...the apple didn't fall far, far from the tree, did it? Or maybe. You're helping the teacher as well, because it goes both ways. I learn. And that's this is actually an important point. My mentor, my first true mentor by age could literally be my son. He's 18 years my junior, and he's an amazing guy. He's the one I worked with at a seminar industry, became his lead trainer for two years from the stage. And I learned more from this young man than anyone in my life up to that point. And this is starting at the mid-40s. So I don't care. Age, gender, race, none of it ever has had any decision making power on me other than what are your results? What kind of person are you? Do you have authenticity and character like Dr. Rubin West? I mean, an instant friend. The second we started talking, just listening to this amazing man right before we came on the show. This is the kind of people here. This is the kind of person you wanna hang out with. We've talked about a little bit. He did. You know, you want to hang out with the people that are going to lift you up, that are going to propel you. And but always be respectful and know that we can only help so far. And you have to pick it up and put the work in. It takes work. I mean, you said another thing. That's another lesson. 10 years to get. Yes. Ten years later. And. How many of you are willing to invest 10 years to achieve your dream? Right. Not many. I know that. I mean, the odds are I mean, not most won't go five years. They won't go five years now. Some are lucky to get to one year and then they give up. It's like you're just starting. Get back in there.
Dr Ruben West:
And they don't understand that what you're building is yourself. See it? I often look back and I remember with my friends who helped us start the profession. That's it, man. Do you know if we would have got this money way back then we probably would've killed ourselves or we just get the maturity or the wisdom. And so what's happening is that the creator is not sitting there thinking, man, I don't know if I can help Rubin through this. No, he said I'm allowed Rubin to build itself. And then what? He's ready. I'm a let break open. The hands-on that will be the hands that open that door. And so a lot of times we never put into work because we feel like it's taking too long. Well, guess what? You can take food out of the oven before it's done because it's taking too long. Right? When will a baby walk? When it walks. Right? And so we just got to be there for the process.
Brian Kelly:
Man, in here, you're amazing, Mom. I definitely learned from my son. I am just like a sponge soaking up what I can. I can imagine. I mean, what. What a wonderful place it must be to be in that household, especially growing up. How phenomenal. I mean, I can see this energetic little Rubin West running around exactly what he was doing. Awesome. Oh, my God, brother. It's quitting time. It's never quit. Time is time that wrap up the show. But before we do, I have one question that I ask every guest expert that comes on the show. It's kind of deep. It is personal, but not in a not in a, you know, a bad way. It's just it's personal because it's unique to you. That's how personal. But before I do that, I promised everyone who stayed on life to the end, which we do have a good number sticking it out. Thank you for coming on. How to win that five nights stay at the five-star luxury resort, compliments of our pals at the big insider secrets. You now have our permission to go ahead and grab that modern device called the cell phone. Open up your messaging app and I'll put it up on the screen for those you watching. And what you want to do is in the area where you would choose the person typing their name instead type in this phone number, type in 661-535-1624. And then where you would actually type in the message, you know, along with your emojis, just keep the emojis out of it. Just type in the word peak P-E-A-K, tap on a little send icon and you will be entered instantly to win a five-night stay at a five-star luxury resort. One more time, real quick. The phone number is 661-535-1624 and type in the word peak P-E-A-K. Send that off and we will pick a winner and announce it here on Facebook. And we're all over on YouTube, LinkedIn, Periscope, Twitch, everywhere. We can possibly spread the word and get amazing people like Dr. Reuben West's message to all of you. I mean, the value has been off the charts. Oh, and one more thing. You have a gift as well. And why don't we, real quickly, Show people what that is and how to go grab it. So lemme pull that up on the screen as you describe what it is.
Dr Ruben West:
Sure. So one of the things I believe is what keeps most of us from taking action is the inner critic. That voice inside our head. And so I put together this program called Silencing the Inner Critic. It helped to silence that voice inside your head and then create a powerful affirmation. Now, this is part of my coaching program, part of my training program. But I'm going to give it a what? Give it away for free. So all you have to do is go to my Web site like it says right there, Ruban West dot com scroll all the way down to the bottom of the page. And when you get to the bottom of the page, there will be a thing where you can download right there, download the inner critic free training. It's the same one I give out to my clients that I work with. It's very, very powerful. And all I ask is when you do it, just share it with me. Go to my Facebook page and share your new affirmation or send me email or send me a message to my Web site. I would love to know what you created through this program.
Brian Kelly:
Fantastic. So again, that's RubenWest.com. R-U-B-E-N-W-E-S-T-dot-COM. For those of you listening on the podcast. Those you watching the recording, just type that in their scroll all the way to the bottom, click on that big, beautiful blue button that says free training download and get started and get connected. And on that note, what is the best way for folks to connect with you? Is it Facebook?
Dr Ruben West:
Yeah, they could connect. We write on Facebook, as Ruben was just the name you see right there. If you connect with me, send me a private message, even if we're not friends. Always check my messages for the people who are trying to reach me. So if you want to reach out to me, by all means, please do.
Brian Kelly:
And if you, for whatever reason, can't find it by typing in Ruben West, here's the URL on the screen. Com Forward slash Rubin dot west dot 56. Rubin dot west dot fifty-six. So don't go anywhere because we're ready to close out the show with what I like to call a zinger. This is going to be amazing. I cannot wait to see and hear what this amazing guy has to say about this one question. And so here's the thing. And I could tell you have you're not even worried in the least, and you shouldn't be because of who you are. The thing is, with this question, there is no such thing as a wrong answer. It's impossible. Absolutely can answer incorrectly. In fact, the opposite is true. The only correct answer is your answer. That's what makes it personal. I love it. Oh, some. We'll take some time to ponder some. We'll get it immediately. It's not a competition. Whatever happens with you happens with you. It's perfectly right. Because it's you. Yes. So with that, Dr. Rubin West. How do you define success?
Brian Kelly:
I define success by the mark you leave. I read a quote that said, The only mark some people will leave on this earth is the words etched on their gravestone. And for me, being able to impact other people's lives, being able to bring out their greatness. Being able to show them something possible that they never even thought possible. To me, that's the definition of success. And we should do that with every single person we meet. When I wake my son up in the morning, I get in his ear and I say, you're full of greatness and possibility for greatness and possibility. You're full of greatness and possibility. You're full of greatness of possibility. I have him stand in front of the mirror and say, you're full of greatness and possibility. Now, it's not me saying it to him, but him saying it to himself. I just want to leave that mark on him because there's gonna come a time in his life. Where he's going to see that big door and it can swing open to a new opportunity. And he's got his hands. That has to be his faith. And what I want him to hear is his dad, Sam Robinson, is full of greatness and possibility. And so my goal is to coach the people that I work with. When I speak to people, give them the message that no matter what, they're full of greatness and possibility end. Their job is not just to live life. Their job is not just to live the good life. Their job is to live their best life. And you know what? I'm going to tell them? Do it now. Why? Because you only get one. Making an impact on somebody's life. That's how I define success.
Brian Kelly:
My, my, my. This is just the most amazing show I have had. Ever. And I don't want to sell any of my previous guest short. This is phenomenal. Dr. Rubin West, you have been such a blessing, not just to me, but everyone who's watched, who gets to listen to this afterword or watch it afterward. This is going to be spread far and wide. We're on twenty-five different podcast platforms, Roku, Amazon, Fire TV, everywhere. We can possibly spread the message of value and how to achieve success not just in life, but in your personal life as well. And you just hit every mark that there was to hit. I can't say how much I appreciate you. My gosh, you still getting comments and we don't have time for. I'm sorry. We have to let this man go. It's getting late there where he lives. And I want to respect his time as well because he deserves it. You know, this is a man that deserves respect. He's done a lot. He's. He's what? He doesn't just talk the talk. He's obviously walking the walk and look for him, get connected with him. Find out when he goes to speak on stage. Watch some of the clips that are on his website. You'll see the energy that he brought tonight. Imagine this guy standing up. Yes, I got I got pulled in. So I appreciate you, Dr. West. Thank you so much. My gosh. I want this to go another two hours, but we'll just do this again another time.
Dr Ruben West:
Indeed.
Thank you so much, my friend. I appreciate you. Thank you. I appreciate it. And for everybody watching. I appreciate. And so does Dr. West. We appreciate all of your interaction, your comments, even if you watch silently. Glad you came on. I'm sure you got a lot of value from this wonderful gentleman on behalf of this amazing man, Dr. Rubin West. I am Brian Kelly, the host of The MIND BODY BUSINESS Show. And until next week, we will see you again. Be blessed, everyone. Bye-bye for now.
Thank you for tuning in The MIND BODY BUSINESS Show podcast. AT www.TheMINDBODYBUSINESSShow.com. My name is Brian Kelly.
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Ruben West
Dr. Ruben West is truly a one-of-a-kind speaker and live event personality. He has traveled the world motivating, inspiring, educating, and impacting audience members in a way that is unforgettable. He has the unique ability to challenge individuals to take a personal inventory, think outside the box, and strive for new levels of excellence. Dr. West has created international influence and received global recognition for his work.
Connect with Ruben:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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