Special Guest Expert - Elijah Stepp
Special Guest Expert - Elijah Stepp: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business show. We have airplanes flying already. I love it. Hey, I am so excited to have you here. We have a fantastic show lined up for you because of none other than Eli Step. He is here. He is in the wings. He is waiting. He is scratching at the monitor saying, Let me in. I'm ready. I'm ready. I'm ready. And we'll be bringing him on very, very soon. Real quick, the mind body business show, what is it all about? It is a show that I had developed with you in mind. Who is that? That is the entrepreneur, the business person that's looking for the next tip, for the next value statement that's going to take their business to the next level. I have interviewed hundreds of people over the years now going on five years on this very show, and they're from all over the world and very successful entrepreneurs and from them. I personally have learned an immense amount of things that have helped me in my business to propel it forward. So I know without a shadow of a doubt that tonight will be no different, because I'm getting to know Eli here right before the show. We had a chat before that some months ago, I think. And he's an amazing guy who's doing amazing things. And I know you can learn a lot from him and take what he says and put it into action and see results. That is what this show is about. And it's about what I call the three pillars of success, mind, body and business. So mind representing mindset. Now, I used to or a back a while ago, I studied for a period of about ten years only successful people.
Brian Kelly:
And what made them, you know, more successful than perhaps myself. And I thought, well, what is it? And I kept seeing these three things float up to the top. And they are the very three things that construe the the title of this show mindset to a person. Each of these individuals had a very powerful and a very positive and most importantly, flexible mindset and body. Literally meant that each of these individuals took care of themselves, both nutritionally and physically and business. Now business is very multi, multifaceted. It includes things like, well, one must master skill sets of a wide variety of skill sets in order to build a thriving business and then to not only build it, but then to maintain it, grow and scale it. And these skill sets involve things like marketing, sales, team building, systematizing leadership. I could go on for quite some time and being astute as you all are, that you are watching here and listening to this very show, you know that mastering any one skill set of any kind can take an ungodly amount of time. I forget what the number was, but to be called an expert in anything I think required 10,000 hours of focused effort. I think that was the number. That's a lot of hours. Same thing with mastering any kind of skill set. The good news is you don't have to master. Not even every one of the skill sets I just mentioned. And there was what? Don't know, five that I just mentioned. One of those will take a long time, let alone all five and then many more beyond. The good news is if you just master one. That's right. Just one skill set out of. In fact. Let me see. Yes. It was one of the ones that I mentioned just a second ago. If you mastered just one skill set, you can leverage it to bring in individuals that have mastered the other skill sets. Now, these are skill sets you may have not yet mastered or may never master because it just takes too doggone much time to do so. So if anyone wants to know what that that skill set is, go ahead, let me know or I won't.
Brian Kelly:
I won't tell you. I'm kidding. I'm going to tell you that one skill set is. Leadership. Yes. When you have mastered the skill set of leadership, you can now bring in individuals who have mastered those skill sets that you have yet to and leverage their skills and lead them in building your empire and your business. It's pretty awesome. So even if you don't have a team yet, get in the habit of leading yourself as if you were a member of your own team. There we go. I'm going to leave it at that for that part of this show. And another wonderful thing, absolutely beautiful thing that I learned about very successful people is that to a person, they are also very avid readers of books. And we're not just talking any kind of book, but the right books. And with that, I want to segway very briefly and then we'll bring on Eli Segway very briefly to a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes, There you see it. Reach your peak Library.com. And that is a website that I had built with you in mind once again. And yes, I know it sounds a little cheesy, but it's true. It is a website that I put together that comprises all of the books that I personally have read and vet. Now, a quick aside here for those of you watching this live, even if you're listening on audio podcasts right now, is what I want to do is give you just a small piece of advice, if I may, and that would be rather than succumb to that urge to go typing in that URL somewhere and clicking and looking at it while this show is going on, while you're listening, while you're watching, rather than do that, I would implore upon you, I would almost beg you to instead get out a notebook and a pen and take notes, write down the URLs, the web addresses, the books. We get many book recommendations on this show, Write them down and then visit those resources after the show is over. Now, why do I say that? The reason is because I had years from speaking on the stage of experience where there were times where I noticed I would be coming up to the really juicy part from stage and I'm about to bring it and I know what the juicy part is. It's my presentation and I know it's going to impact the lives of these individuals. And sometimes I would see someone get up and walk out looking at their phone. They got that all important text or maybe a phone call. They were on silent mode or they had to go to the restroom. The thing is, is the magic happens in the room. So stay in the room. Stay focused. Stay with us. I would just absolutely hate for it if you were to take your gaze and focus somewhere else right at the moment that Eli just lays down that one golden nugget, that one value bomb, that one smart bomb, that one bomb of wisdom that only he knows about that you just missed. I would hate for that to happen. So that is my soapbox moment. Please take notes instead of typing them in your browser right now.
Brian Kelly:
So do that. Reach your peak library. Let's get that out of the way. It's a good thing. It's a really good thing. So again, it's a website that I put together that has only the books that I've read and that have had an impact on me both or not both, but necessarily professionally, personally or both business and personal life. And yeah, you'll see them scrolling up the screen there. That is a collection there. They're in there in no rhyme or reason. You'll see a lot of Grant Cardone altogether, but they're not put in by author name necessarily. I just had them added by my team as I finished reading them. I'm way behind on updating this, but there are plenty in here. So if you are an avid reader or if you're not an avid reader, it doesn't matter which go here. You can look and find that next great read knowing that at least one other successful person has vetted it. What does that do? That optimizes your chances of not wasting your time on a bad book? I'm not going to guarantee you're going to get everything out of it. I got out of it. We're all individual, but I think you'll understand the point. And by the way, if you have your own bookstore that you prefer to purchase your books from, just find the title here and go buy it there. This is not here to make money from. It is here to be a resource for you that gives you the ability to succeed faster than you are currently. That is really the main and only reason for it. And speaking of the main and only reason for it, the main and only reason for this show is to bring on incredible, incredible and amazing guest experts like Eli Stepp, who is going to be coming on. Well, I'm going to say right about now, let's bring him on, shall we? Here we go.
Announcer:
It's time for the guest expert Spotlight savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Eli step. Woo hoo! Yeah. Welcome to the show, Eli. How are you doing, my friend?
Elijah Stepp:
Doing very well, thank you. It's so great to be here, Brian. Certainly appreciate it.
Brian Kelly:
Oh, my goodness. And we're going to have some fun. I'm going to now introduce you, Eli, if I may, in a manner that you are so deserving of because you have a great short little bite. Thank you, by the way, for making it so short. I appreciate that because we are going to get deeper into who Eli Step is as we go through this wonderful interview tonight. So Eli Step is a US Army veteran. I'm going to pause right there. Thank you for your service, Eli. Mr. Step. I appreciate that. And he's also over 40 year business aviation professional. He is a personal development and fitness advocate, and he's also president and founder of Biz Jets Incorporated Advisory Services and co-founder of Biz Jets USA Magazine. He serves the business aviation industry in multiple roles, as you can already tell. With that, I give you the one and only Eli step officially and firmly welcoming you to the show the mind body business show. So amazingly wonderful to have you on, Eli.
Elijah Stepp:
Thank you so much. It's great. Great to be here.
Brian Kelly:
Oh, man. And I know it's like, hey, you just told me that same thing. Why do I have to repeat? Thank you again. I just love hearing. Thank you. That's why I do it. I'm so kidding. So one of the things I like to open up with is literally about the first word of the title of this show, and that's mind and mindset. And I love this one. I'm so curious about successful people like yourself. You know, you've gone through and successfully done your time literally in the Army. You've then taken. I'm sure you've got a lot of disciplinary training from that that helped bridge you into the corporate world and or entrepreneurship, either one. I don't even know that if you went to corporate world first, but at least I know for a fact I have interviewed many military vets and they all have that one thing in common, and that is supreme discipline when it comes to anything they do in their lives. I'm not saying you're perfect. No one is but highly disciplined compared to the rest of the people I've interviewed, for sure. And I always look at that as a great plus, a great plus in addition to the fact that you helped our country. And I appreciate that to no end. But when it comes to mindset, when you get up in the morning, Eli, knowing that you have a business of your own, knowing that there is going there are going to be these arduous steps ahead of you in the next day knowing that you're going to hit those speed bumps, those setbacks, those those things that kind of knock you for a loop. What is it that is going on in your big, beautiful brain the moment you wake up and you're about to roll out of bed? What keeps you driven? What is going on in your mind to keep you going and keep you serving day in and day out?
Elijah Stepp:
Well, in all honesty, no matter how the day before went or what the challenges are of the day, I have a bit of a mantra before I roll out is I feel great at least seven times. I feel great. I feel great. I feel great even when I don't. And then getting up, you know, and being grateful. But I start the day with a bit of prayer and at least a 20 to 30 minute meditation. And that really works wonders. There are times during the meditation maybe it doesn't feel as deep, but every time it settles the nerves and you know, I can start my day.
Brian Kelly:
I love it. And you know, there are so many successful people like yourself that I interviewed that have some kind of routine each and every morning. Not everyone does. Not every successful person does, but the majority do. And I love that that you get up and you say, I feel great. I've interviewed someone recently that said I slept great, even if they slept horribly. And they said it made a massive impact on their day because they didn't set it in their subconscious that they had a bad night's sleep and then they were just groggy all day. It actually energized them. And so this I'm saying this to let people know that even though it seems so subtle what you just said, Eli, it works. It's proven. I've just interviewed too many people not to, you know, to prove me wrong. And then, you know, being grateful, that's huge. You know, I, you know, get up and being grateful for even the small things. Thank you, God, for allowing me to be the only one that sees this exact angle of that picture on the wall right now, because I'm the only one that can see that. And it's unique and beautiful to me. Just little things. Thank you for letting me see. Thank you for so many things. You could go on forever. And that just sets up your day. And then prayer. Oh, yes. Oh, yes. Amen to that. And that's about all we need to say. Two prayers.
Elijah Stepp:
Also. I'm sorry. I didn't mean to interrupt.
Brian Kelly:
No, go ahead, please.
Elijah Stepp:
Yeah. Now, I also wanted to add, I have seven affirmations or declarations that I wrote a long time ago, and I repeat them every day. And it's basically freedom, gratitude, confidence, positivity, improvement, enjoyment. And I've got to memorize and, you know, it takes about ten minutes. It's really good that that's helpful also.
Brian Kelly:
Oh, man. And I've known, you know, I've been I've had so many folks on like yourself that do these various things. And I would start implementing them and it was like, I don't know if you've ever been if you've been to networking seminars, you know, like entrepreneurial seminars physically on site and there's a big sea of people. Why was one of those seminar junkies? I went to them over and over. I mean, everyone I could get to. And that is what started happening to me when I started interviewing people and going, I'm going to try that one. I'm going to try this one, I'm going to try this one. And I started I got to the point where I'm not holding on to any single one of them and it's not. But I would notice as I would employ each one of them individually the next day or that day, I would see tremendous results. It's amazing. It's amazing. Have you ever missed one of those steps? I'm sure you're a human being and you had you got busy. You had to get out of the house quick. You couldn't do your your 10 or 15 minutes. Have you ever missed a step and then look back and go, Man, I feel that I missed that step because the result of my day show it.
Elijah Stepp:
Definitely. You know, there are days where you go through and you don't get to do all the affirmations or decorations or really the meditation. That's when I really noticed the difference. It just makes all the difference in the world that that exercise as well. Oh, oh, oh, yes.
Brian Kelly:
The mind and body. I love it. I always say the mind and body are a team and more importantly, the mind and body are your team. And if any member of any team is suffering even the slightest amount, the team as a whole suffers. And that's what I love to bring those two together. So thank you for bringing that into the fray. What is your philosophy on fitness, on staying, you know, in motion? It's not about being, you know, getting all buff like Arnold was back in the heyday. But it is truly about staying healthy and energized and invigorated. I know this personally, being a former certified personal instructor, but for you, what have you noticed when you actually do get up and move and exercise? What does that do for you throughout the day?
Elijah Stepp:
One continuous movement is really important and you know that It doesn't mean you have to move at, you know, fastest speeds ever or whatever, but the continuous motion and continuity of going day after day for a while was involved with Beachbody as a Beachbody coach and did P90x and all those other things. It was very motivating. And once I stopped that, I kept going to the gym. I get up at 4 a.m. every day, do my prayer meditation, and then go to the gym. And my gym includes, you know, basically, you know, 2 or 3 sets of push ups depending on the day. One one's arm day, one's back, day one's, and then it hit the treadmill for a steep incline for about 20 minutes, 15 to 20 minutes, then the elliptical for 15 to 20 minutes. And before you know it, you burned 600 calories for the day, which is wonderful. We're all trying to have a good body, but the mental aspect is the best. I'll be honest with you, there's times at night I'm worried about something and everything and, you know, oh, the world's coming to an end over this issue. And after that workout, all is well, all is calm. And so it's not just the physical part, but the mental part.
Brian Kelly:
That is phenomenal. I was p90 P90 certified as well. Awesome. Went to Santa Monica and went through the certification process. That was quite a wonderful ride. That's how I got my son involved into fitness was at home, basically. He was just becoming of age to play tackle football and I didn't want him lifting weights. I heard all the horror stories about how it's bad on joints for real young kids, but this was all body weight as you are very well versed in. And I thought, this is perfect. And I saw the infomercial and I went to my son. I said, Look, I'll make you a deal. I'll get this only if you work out with me. And he said, Yeah, I'll do it. And he did. And he is now he works out more than I do, and he goes to the gym and all that. I still have my desk somewhere. I don't know where they're at.
Elijah Stepp:
I have mine too. And insanity also became an insanity instructor.
Brian Kelly:
And like yoga, that was the first time I personally ever experienced, like, doing yoga because I always had this, like, just striking all these poses. What? I've never sweat so much doing nothing. I'm telling you, life.
Elijah Stepp:
I gained an extreme respect for yoga. Yes. Program. Yes.
Brian Kelly:
I mean the human pretzels of the world. I acknowledge you and appreciate you. Because I got to tell you, though, I was the most limber of my life when I was doing that. I hit the golf ball farther. I wasn't stronger. I was just more flexible. It doesn't take strength to hit a golf ball far. It just takes flexibility. I've learned. And technique, of course. But anyway, great. I'm so glad to hear that you are also part of the P90x community back in the day and Beachbody and all that. That was fun ride and Tony Horton was awesome.
Elijah Stepp:
Yeah, Yeah.
Brian Kelly:
Fantastic. So great. You're in the physical fitness, you've got the mindset going. What got you, what drove you down the path? You were an Army veteran and then you became interested deeply in aviation. What made that happen for you?
Elijah Stepp:
In all honesty, I would like to say I was the kid that watched airplanes since he was three years old and was always inspired. In all honesty, at the end of high school, I didn't want to see another classroom for a long time, so I decided to go into the military at the time and I wanted something civilian related. So a turbine engine technician was available with the US Army and on helicopters and that was it. But, you know, once you get into that mode, you get your blood. And now, you know, was right into it. Loved going on trips, loved working on aircraft. And it's a real thrill to know that you put it together and you get on and ride it. You know, you have such confidence to put that together. And that's one of the most thrilling things over my career. It's been a great career. I love it.
Brian Kelly:
Oh, that's phenomenal. And we have someone I think, you know, Pamela Anderson Williams says, Hey, Eli, happy to see you. Here she is joining the show.
Elijah Stepp:
Paula, great to see you.
Brian Kelly:
I love it when we have friends come on.
Elijah Stepp:
And she's a great marketing person. I'll give her a shout out. She's she does some marketing for my business. She's wonderful.
Brian Kelly:
Oh, fantastic. Fantastic. Always good to to give out praise where praise is absolutely due for sure. I'm a big proponent of that as well. I can tell you're a phenomenal leader just by just by that act right there. What you just did that is phenomenal. And kudos for doing that now. I opened the show by talking about one of the things was the importance of reading and reading books. Do you can you think of one business related book that you would say has risen to the top and at least right now, for the time being, until you read the next great one? Is there one business related book that you can recall that you would say has actually inspired you the most or is just flat out your favorite book in general?
Elijah Stepp:
You know, I was waiting for this question because one is very hard. I'll tell you one recently, and I've got 2 or 3 listed here, I was ready for this part, you know, But Secrets of a Millionaire Mind by T Harv Eker. And I know it sounds like it's all about money, but he really goes through about you have a mindset about finances. You don't realize he does a great job of breaking that down and helping you realize it. You know, and I'll just mention a couple of others real quick. You know, obviously win friends and influence people. Dale Carnegie, Start with why Simon Sinek Big improvement on my life. I love that book, Can't Hurt Me by David Goggins. And then, You know, Secret of Getting Rich by Wallace Wattles. I couldn't limit it to one so but the most recent one I've I've consumed like at least ten times on audio was the Secrets of a millionaire Mind. It's just great. And I listened to my audio books while I'm doing weights and it just makes a big difference.
Brian Kelly:
Wow. So I think we must we must have been separated at birth, man. We're like twins. There's so many things. Common. Secrets of millionaire mind. As soon as you said that, I'm like, Yes. And I listen as well on Audible and during workouts especially. I like to do it during the cardio because I'm doing actual resistance training. I want to concentrate on the muscle that I'm resisting a little bit more, but I'm always on the cardio or and or the drive to and from wherever I'm going in the gym and that kind of thing. So yeah, all great ones. I mean, when friends influence, people start with Why? Goggins I just read my first Goggins book and it wasn't that one. It was the more recent one, and I can't remember the title of it. Um, right. Goodness. It was, it was amazing. Yeah. What he's been through and you know how he was doing all these marathons, these massive runs, and his body was breaking down. Jeez. And he would just keep going and just unbelievable. And it's very inspiring. I never want to I personally never want to endure that, that kind of pain. And this was a lot self-inflicted, but done for a purpose, not just to be painful. And the book, he explains it very well in there. And you learn a lot from these people that otherwise you wouldn't even realize. But yeah, Secrets of Millionaire Mind is one of my top. There's a gentleman by the name of Jeff Fagan, who I've interviewed, interviewed on the show. He's become a friend of mine. He was the original CEO of TR Becker's first big company. Um, I forgot the name of it.
Elijah Stepp:
It was a huge.
Brian Kelly:
Seminar company and I can't even remember the name of it, but he worked with them for, I think it was six years or something Jeff did, and he literally burned out because he said Becker's work ethic was ungodly. And the neat thing about it, though, Jeff carries around a physical copy of Secrets of a millionaire mind, like a lot of us would carry around a Bible, and it was tattered and hand soiled and and dog eared and post-it and just completely full of his notes he carried everywhere with him. So it is a very impactful book. So.
Elijah Stepp:
Yeah, absolutely. You know, and I've got them written down as far as you know, he has those mantras in there. You know, you put your hand on your heart and said, My inner world creates my outer world. I have a millionaire mind. He has like 12 or 15 of them. I've got them all on my phone. I say them daily, too. I love it.
Brian Kelly:
I remember those. And yeah, that is one of those. That's a great. So you've listened to it multiple times. I want to ask you this question. So the first time you listen to it, compared to the last time, the most recent. Was. Did you get the same exact thing out of it?
Elijah Stepp:
Oh, well. So, no, you know your mind. And I've read this and heard it and I believe it, You know, you'll catch certain things when you listen to it. Then your mind is caught that already. Now you're catching other key things. There you go. Not recommend any good book and listen to it at least three times. I've listened to his book 12 times and he recommends you either read it or listen to it once a month for a year. Well, I did 12 times in, like four months. Oh, wow. Now go back to it again soon, you know? But it was just that good to me. I mean, um, and it's the breakdown, though, of, you know, we have these mindsets that we need to break before you can move forward. And he helps you understand it.
Brian Kelly:
And it's so true. I've done I've actually asked this question from stage of the audience and say, How many of you have ever read a single book? More than one time. Most of the place raises their hand. And I said, Of all of you, how many of you would say that the book changed for you? Every hand went up and I said, Well, wait a minute. And I'd pick up a physical book. I go, So imagine this. Is that book. Did the pages change inside? And they're like going, No. Um, did someone get ripped out? No. Well, the book didn't change. What changed? And they got it. And they raised their hand and said it was me because they were ready for the next step. You just said it so eloquently that you just. You got it. And the next time you didn't need to get it again. Now you're open and ready for the next lesson. And that's the other thing is I learned is repetition is the key to mastery. You know, people say, why would you do it over and over as kids? I'd watch Bugs Bunny cartoons 50 times over my life and I could almost recite them without watching them. But, you know, that's that's not something that's really fueling my mind, depending on which one it was. Right. Right. But a great a great habit. What you're doing is and proposing that others do is to read a book more than once. If it was impactful the first time, it's going to be even more and exponentially more if you do it more and more because you do get more each time. And it's amazing. It's amazing that that happens. People go, Why do I want to read it again? It's like, Why wouldn't you? There's every reason to do it. So phenomenal physical fitness. Okay, Um, I'm curious. Uh, like, one of the things I love to ask about business owners such as yourself, is what I call the lifeblood of any business. And that is this wonderful concept known as marketing. And we all must be successful at marketing to a degree or our business is not a success.
Brian Kelly:
It's, you know, when people are companies are laying off certain departments, most of them, the great majority of them irrationally lay off the marketing group. I'm like, What do you just cut off your own leg? They are the only ones keeping you going. But for you, you know, when it comes to marketing your business now what you did maybe ten, 15, 20 years ago, most likely is not working today like it did back then. And then what's working today most likely won't be working ten, 15, 20 years out in the future. But right now, if you were to pinpoint one, one of your most successful strategy stages for marketing, whether it be referral based word of mouth, social media, being on podcasts, whatever happens to be, what would that one go to for you right now? Would you recommend others take a look at employing as a strategy in their business?
Elijah Stepp:
Well, as far as what I'll call mass marketing and I'll explain what I mean by that in a minute. But as far as mass marketing, for me, social media marketing is key. The best. It's cheap and it's a gift to a 63 year old like me because I was never a computer coder. I don't do any of that stuff. And when those marketing tools came out like that, it was just a gift. I can go ahead and put together something myself and can put ads out. I can put tiktoks. I mean, even even though I'm a little bit older, I'm on TikTok, I'm on Instagram, I'm on all of them. And, you know, so I was being creative. And of course, I don't have all the time to be creative all the time, but it's fun to do that. And then I've hired ABC Marketing, which was Paula Williams, that came on in a while ago, and they'll do some of that for me. Coming out three times a week, I've partnered with two companies. One is Apex Aviation in Las Vegas. They do aviation maintenance on an eclipse aircraft and the other is Fly Air Inc. And they've developed an app where you can speak into it and it'll bring you the charter flights you just asked for, you know. But anyway, I've partnered with both of those and we do co-branded marketing and ABC does that for us. So that's the math part. And the reason I say mass marketing, because individual marketing is what I'll call when you go to a conference, you introduce yourself, What do you do? What do I do? What can we do together? Hey, you send an email or I'll be glad to give you a shout out. That individual marketing, even though it's not on a mass scale, can be very effective. I have been to Grant Cardone conferences more than once, you know, so I've met him and I've met JT Fox recently, Joseph Nanterme, the gentleman in Milwaukee that puts on conferences and every one of those conferences you do get get information, don't get me wrong about that. But part of it is the people you get to meet and you get to market yourself and what you do.
Brian Kelly:
Yeah. And that that's the one. So I've seen marketing strategies that work back in the day, you know, over a decade ago you could do mass emails and those would work phenomenally well. You could literally make a lot of money on emailing today. That doesn't work as good as it did. You have to now establish some kind of rapport, know like and trust factor relationship. But what did work back then and what worked and works today and what I believe will work all the way out in the future is that latter part you just talked about, which is relationship marketing, which is building unique individual relationships, one human being at a time. And yes, it takes a lot more time. Yes, it takes a lot more effort. And it's not as efficient as use of your time unless you find 1 or 2 out of all these that that becomes that one person. It doesn't have to be that one person that becomes your client. They can have resources or they can know other people might be interested in your product or service. They might be someone you could co-brand with like you've done. Eli It could be any, any number of things. And doing this live show, that is exactly what's been happening for me. Yeah.
Elijah Stepp:
I mention that too.
Brian Kelly:
Yeah. Developing relationships with people like you. And we know, you know, they say you can choose your your friends, but you can't choose your family. Have you ever heard that before, Eli? I'm sure you have. Well, I have bad news. I have bad news for you because you are now part of my family.
Elijah Stepp:
I appreciate that. Thank you very much. One of the other things I'll mention, too, about marketing and and when you said relationship marketing is there's a company called promptings, it's send out cards. And basically you can I have a package with them, $97 a month. I can send all the cards I want. So again, there's a comeback in some of these things, like getting a real card in the mail, and that one's very effective as well.
Brian Kelly:
Yeah, it's interesting doing this live show I've had I'm not I'm not like trying to set you up to do anything here, but I get all kinds of gifts that I don't even expect. They're like, Hey, what's your mailing address? I'm like, I wonder what that's all about. Okay, here it is. I kind of know them, but I get their books, I get cards, like you said, with wonderful thank you messages. I get little gifts. Little one of them sent me a padlock because it was part of their their their brand. So they have a little media kit. And it's really cool because then I learn while I'm receiving these gifts and it's pretty awesome. I've got a bookshelf. One shelf is full of the books I've gotten from guests who have authored books. And yeah, it is. It's very wonderful and it's humbling at the same time. And and that's the thing is you develop deep, deep relationships using shows like this, deeper by far than a networking event, which I've been to many of those where you get 15, 20 minute breaks, you're not going to build a deep relationship, especially when their time might be being vied for by others at the same time, you're trying to get it. It's just it's so much easier to do it this way and much more methodical. But relationship marketing to me is the number one form, even though it does take the longest amount of time to develop. And get the relationships. At some point you start getting business from it. It's not immediate usually, but it's a different tactic. And mass marketing is another great way. I mean, that's what this show is all about, is getting you, Eli, to the masses. More people can see you, become aware of you. They're all going to love you. You're just a likable guy and that's a big part of it. They're going to enjoy what you do. So I want to get into what you do a little bit here and ask you kind of point blank, what is it that you do for your business? Who is your target market like, Who is your ideal client that you serve? And then finally, if you have a success story or two that you would like to share, I'm sure everyone would love to hear that as well. So if you wouldn't mind, I'm going to put up your website on the back here.
Elijah Stepp:
And appreciate that. Thank you.
Brian Kelly:
We'll share that. Yeah, absolutely.
Elijah Stepp:
Basically, you know what the. I'm sorry. Go ahead.
Brian Kelly:
No, I was just going to say go ahead and give her all you got.
Elijah Stepp:
So basically, you know what? What I've just started I've been in business, aviation industry a long time. And unfortunately, it gets a lot of negative press. And I just started just because I wanted to promote business aviation in the positive light. A lot of people don't know it like 15,000 flights a year in business. Aviation go to humanitarian efforts. You know, there's a bunch of them. If you go to no pain, no gain.org, there's a bunch of information on there that will tell you what all business aviation does. And lately you've been hearing about, you know, pollution and things like that. All of the aviation industry, I believe it's only 2% of carbon issues and business aviation is only 0.2%. And everybody in the business, aviation aviation is contributing to offset their carbon offsets. You know, so but anyway, I started the business for that and it was basically just promote it and do advisory services from people. I know over the years in the business, whether they're buying an airplane, doing maintenance, things of that nature. But my success, one of the success stories is a friend of mine introduced me to another friend of mine and he said, Well, I'd love to go on a flight. You know? I said, Well, we can do it if you'd like. You know, let's get a group together. And we all got together. It was a networking event. It's not the destination. So we flew from Vegas over to Los Angeles, had lunch at the beach. They wanted to go to a cigar smoke shop. We did that and came home. But the thing was, everybody there was accountants on that airplane who are now my accountants. There were solar people on that airplane. You know, there were entrepreneurs. And now we are connections that, you know, it's a networking event. So that's a success story. And even though I can't say, well, that made me tons of money, it really didn't. It kind of broke even. But it was a trip that those relationships are worth much more than if you made a bunch of money on a particular trip. So that that's one success story.
Elijah Stepp:
The other was in-flight magazine contacted me and wanted to do an article. So we were on the cover of September 2020 of Inflight magazine. And then I came back and said, Let's partner and do a magazine of our own. And they agreed. So I was really excited about that. So we, you know, came out with Jet Magazine, a quarterly publication. We've got eight coming up on nine issues. And then just a really quick cheap plug, shameless plug here. Another friend in aviation is a veteran and we just came out with Veterans Transition Advocate magazine. I know that's not the show's about, but we're very excited about that. And, you know, now it's branching out to teams of people that have served. And, you know, veterans are coming out and they're transitioning. And that's what that magazine is about. So those are the two success stories. If you wouldn't.
Brian Kelly:
Mind, please hold that up one more time so we can see you.
Elijah Stepp:
Thank you. Thank I appreciate the opportunity. We were fortunate to get Nick Trotta, who is a former Secret Service Secret Service agent who's very passionate about, you know, veterans causes. And he was kind enough to do an article and now he serves on a board as well. So we've got some power behind us on that. I love it and I love.
Brian Kelly:
I love anything and everything to do with veterans. I mean, if if I get the you know, if I get to choose between working with a vet and a non vet, I almost always am jaded toward the vet like instantly and automatically appreciate that. Yeah. And I mean you guys and gals have all put in the time and it, you know it doesn't mean everyone's been on the line and their lives are at stake but many are. My dad, he was in the Air Force. He never flew in an airplane. That's what he wanted to do. But he didn't get that opportunity. So he ended up soldering parts and fixing parts and building parts for avionics back in the day a long time ago. But I have nothing but respect for him and everyone that sat behind a desk or pushed paper or phones all day because that was your time and you devoted it to this country. And I appreciate that no matter what.
Elijah Stepp:
Yeah. Well, I'll tell you, I was in impeached time so I didn't have to serve in conflict. But I really want to promote and get back to the I have so much respect for those that have went in in harm's way. I'm so grateful.
Brian Kelly:
And you know what? Even when you enlist, you don't know if you're not going to see combat, you know, there's a risk that you will. And so, you know, you put you're literally putting your life on the line by, you know, signing on the dotted line. And I have nothing but respect. I know there's different reasons different people do it. It doesn't matter to me what the reasons were. The fact is they did it. You did it. And I appreciate and respect that.
Elijah Stepp:
Well, thank you.
Brian Kelly:
And I think more people should express the same rather than what I've heard of others doing. I just I'm not going to go there because that's horrible. Um, so you've been doing this business for a while, and I'm, I'm sure that along along the way, you've never made a single mistake when it came to business. Not one. Yeah, exactly. So what I find are the more successful individual is the more mistakes they've made along the way. And they make them faster. That way they can realize what never to do again and focus the energy on something different. And they get to that level of success quicker by literally making more mistakes. So if you were to coin it a mistake and you can think of going back through the business that you've been building over the years, what would stick out as what you would say would be the biggest mistake you can remember that you ever made? But the important part is and the more important part is what did you learn from it that helped you going forward?
Elijah Stepp:
Oh. Well, probably spending too much money on putting something together that you feel is going to happen on a regular basis and it doesn't happen on the regular basis. You know, so basically having some cash flow available and maybe didn't work out that way and then you're kind of spending more money than you intended to. Um, I had another business back in the 90s which was going to be providing contract people to aviation outfits, and that was a little bit tough too, and that one did not make it. So I would say probably the answer to that is whatever you think is going to happen, be sure that you do the research that's going to happen on a regular basis for the income that you expect.
Brian Kelly:
Yeah. Or put the things in place that need to make that happen. Like, you know, consistent, constant marketing, sales, calls, outreach, bring in a team and get some help so that you can ramp up those efforts. I mean, I don't know anybody I've ever talked to that has spent too much at one point. I'm always reinvesting too much back into my business because I just want to continue to improve it and make the experience even better. Sure, I can so relate to that. And at the same time, you kind of spooked me. I was like, Man, I wonder if I'm doing that right now. I think I always am. It's just I love what I get to do and I put everything into it just as it was a loved one. And so it's a lot of fun.
Elijah Stepp:
To be honest. With you. I love this, too. It's so I'm, you know, the consulting or the advisory part and the magazine, every time you hear somebody do what you know is you're passionate about or love or whatever, these two things, they've just been wonderful. And I still provide some, you know, work for a major company that does aircraft maintenance, tracking and things of that nature. And that keeps me in tune with the business as well. But I just love it.
Brian Kelly:
So there's been a very healthy debate about that very topic that I've discussed with many people on this show. And that is, you know, there are some that are at the camp that you need to be passionate and love what you do. Now, that doesn't mean you're going to love every second of every day there that just impossible. There are going to be those things that you don't want to do, like bookkeeping unless you like that kind of thing and things that are not fun. But there are others of the campus saying, No, don't worry about passion. Just go after what's going to make the money and go after the marketplace. You know, where the marketplace is solid. What are your feelings on that, having been through what you've been through thus far?
Elijah Stepp:
I think it's a little bit of both. You know, you need to to like what you do. And I do. And I kind of fell into the publishing part, and I've really loved that. You know, I've written articles and everything and I love, you know, giving advice that is helpful to others, you know, or helping them out in the situation or researching their maintenance records or, you know, things like that. I absolutely love that. But like you say, you do have to go after the money, so you're just going to dry up, you know? So yeah, and that's one of the and those things I mentioned earlier about what I do when I said, you know, freedom, gratitude, you know, happiness and those seven things I mentioned earlier, I know some very wealthy people that are not hitting all of those. You know, they're either not happy or they're not, you know, and everything. So it's kind of balancing those things along with it helps as well. Yeah, I like.
Brian Kelly:
To I've just, you know, I'm not actually that far behind you in age. I'll be 59 here very soon. And I think I'm behind you. I don't know. I don't even know.
Elijah Stepp:
But 63. You're right. I'm 63.
Brian Kelly:
Oh, right around the corner. You could be my very slightly older brother. That's awesome. Um, but yeah, for me, having been on the planet long enough now, I tend to lean toward the passion side of things to start it. You know, I want to make sure you're passionate, you love it. Then also be sure you can monetize it. That there is a marketplace that does want what you offer as a service or a product or what have you. But I agree with you that they are both absolutely necessary and on the end of money and making money. Have you ever fallen into the trap of not valuing your own services or products enough and not charging enough for them, realizing that you need to be charging more?
Elijah Stepp:
Definitely. I'm kind of doing some reevaluation about that right now. And the other part, you know, doing that and the other part is really being sharing enthusiastically what you do. You know, we all tend to maybe be a little embarrassed to put herself out there or things like that. But yeah, there's no doubt about that. I've I've been to a place where if it's just a question, you know, obviously you know somebody in the business, but you want to go through this, it's really maybe what I would have done for $100 now would be a thousand, you know, because if you're going to take the time to do it and really go through it, you know, and if the people really want it done and you are qualifying who you're working for too, when you do that.
Brian Kelly:
Absolutely. And an interesting thing is when you raise the price point, people value it even more and they will buy more of it sometimes. And it does the opposite of what people might think. And the other part I know from my standpoint was, you know, when you have a skill set and you've had it for a good part of your life, you take it for granted and you think, If I can do it, why? Why couldn't Eli do it? Why couldn't somebody else do it? And then so by saying those things to ourselves, we devalue it and then price it accordingly, which is wrong. And what I love is I want every entrepreneur that's actually providing a service, something that serves others. I want every entrepreneur to charge top dollar and make top dollar because the more money they make, the more they can scale their business and help and serve more people. So it's a wonderful, self fulfilling entity. Money is important. It's not you know, money is not the root of all evil. It's for the love of money is the root of all kinds of evil. It's always misquoted out of the Bible, and it's not. It's just where are you focusing? Are you focusing on money or are you focusing on your savior, which is your your focus? And that's what all that that phrase means, really. But money is very important and we are all blessed. And I want Eli to make an insane amount of money so that you can serve more people and get the word out about aviation like you just did about the misnomers we keep hearing about the carbon footprint and all that. Yeah, it's just that gives you guys a black eye and it's not it's not warranted. And I'm glad that you have backing and the data to say, you know, it's different and it's actually a good thing to have this service.
Elijah Stepp:
Yeah, Yeah. Appreciate that. Um, David Meltzer. Don't know if you know that name, but he, um. He was the actual person on Jerry Maguire, the movie. He was the real person behind the sporting agency back then, and he's kind of an indirect mentor of mine. He comes to Vegas every once in a while. I'll get a here and speak and do a standup. But his thing is, and I love it, it says, make a lot of money, help A lot of people have a lot of fun and you put it like that. You don't even have to feel bad about making money. If you've got that little guilt thing going, forget it. Make a lot of money, help a lot of people with that money have a lot of fun while you're doing it. One of my favorite things. I love it. He shared that with me.
Brian Kelly:
Yeah, Nothing thrills me more than seeing the results that I had something to do with in a client where they've improved their life, their business. They made more money, they're happier. They've achieved something they never did before. That fuels me. If I didn't have to earn an income, that's I would just do it, you know? I would just do it for that alone, for the gratification of helping another human being.
Elijah Stepp:
Absolutely.
Brian Kelly:
In any way they need it. You know, any way I can help. I'm excited to do that. Oh, my gosh. I just looked at the time. See, we're having too much fun. Eli, the time is flying by.
Elijah Stepp:
You've made it very fun. I appreciate that.
Brian Kelly:
And it's really, truly due to you. And it always is the guest that comes on. You're. You're a joy to talk to and you're providing so much transparent value. You know, you're not holding back on anything. And I appreciate that about you. And that's. What do you think about that? I like that topic about transparency. What do you think about leaders Who are they? Exhibit some degree of transparency that let people in to know that they truly aren't actually all perfect like social media would make them out to be, and that it's okay to show your faults, to show that you are human. What are your thoughts on being transparent when you're a leader of a company?
Elijah Stepp:
Oh, my gosh. Think it's everything for me? You'll see people on like Gary Vaynerchuk, on on social media. He's one of those guys. I mean, he'll he'll give it to you straight what he thinks, but he doesn't act like he's perfect. And then you CEOs say don't do accounting. That's why hire accountants or don't do this. That's why I'm not good at that. You know, that's transparent enough to say I'm not doing that. You know, And and they share their mistakes. You know what they did? What went wrong? You know, things like that. They failed. Their story is everything. And, you know, so my thoughts on that are transparency is great. We appreciate it.
Brian Kelly:
Yeah. And so you said you hit another topic about, you know, when we're going through, especially when we're younger male adults, our ego factor is much higher. And then we learn as we get older that in order to be successful, we need to bring that that thing down, that ego quotient down. And the more we do and the more we look for help and the more we admit our mistakes and the more that we are transparent with the fact that we're not perfect. That's when I found the success started to really start hitting. And I thought, well, I can either have this great ego and always be right or I can be happy. You know that saying about with marriage, you need to be right or you can be happy. And it's true. It's so true. And it's the moment I reached out and got some help, that was it. That was the switch that said, Oh, my gosh. And then, you know, being in a position to say, I need help where, you know, most younger dudes, like when I was younger, there's no way I was ever going to do that. It's like, I can do this.
Elijah Stepp:
Yeah, same here, Same here. Yes. There's a saying. There's a saying in one of the books I've listened to is like, You can be right or you can be rich. If you're right all the time, you're probably not going to be rich. It's so.
Brian Kelly:
True. I think as humans, we're wired this way. We're wired to always want to be right. You know, it's interesting, I think, to a person, I don't think there's a person on the planet that can escape it. It's just how much can you suppress that need to always be right And and then have a better need, which is a bigger goal. A bigger need is to provide more for your family rather than just be right for yourself as one example. So. Oh, my goodness.
Elijah Stepp:
Well, and to my goodness. Some feedback you received along the way too. You know, like you'll get feedback that you really don't like some one time got feedback. You don't have the killer instinct for sale when I was in a sales position. Okay. You know, or you're talking you're among the crowd of these well known people. You're acting like the help. You're not acting like a leader. You know, things like it's like, oh, wow, that hurts. But, you know, those type of things can motivate you and make you reflect on yourself honestly. Okay, maybe I need to improve in some areas. So that's for the ego when you're young too. So when you get a little older, you can handle it better.
Brian Kelly:
That's true. You just reminded me of a I have a friend of mine, my gosh, he's an amazing guy. When I spoke from stage, this this gentleman would be all the way in the back taking notes and then he would provide me feedback and I could, you know, when you're speaking from stage, you can see everybody and everything, no matter how big, how expansive the room is, you see it all. And I'll be up there talking and all of a sudden I see this hand go up. His name is John Kurth. If he's watching. I love you, brother. He put up his left hand, shake his head vigorously, and then start writing notes. And I'm in the middle of talking on the stage, going in my head going, Oh, crap, what did I just do? You know, I know I'm going to hear about that one. Right. But the cool thing is, is he did not hold back. And I love him for that because if he held back, I wouldn't have improved because he didn't hold back. I improved vastly. Yes. The comments hurt in the beginning. In the beginning, until I started brushing that ego off. And then it got to the point, literally, Eli, if for any reason he couldn't make it to one of my segments because we would speak for a mentor of mine. So we got segments of his seminar if, if he couldn't make it. I felt cheated not by him, but cheated out of the opportunity to improve more. I looked forward to hearing what I needed improving on versus, you know, thinking, Oh crap, he's going to tell me I stink, which he never said those words, but he did. You know, he was very direct. And because he was, I never made those mistakes ever again. And I appreciate him for that. So what do you think about getting.
Elijah Stepp:
To know.
Brian Kelly:
Mentors in your life but the right mentors? Have you been through several mentors of yours that you can recant and look back on and go that one? That one was the best one?
Elijah Stepp:
Oh, absolutely. And some of them were what I call indirect mentors. You know, people older. I say older. I mean people that were more mature than you that you went to church with or, you know, I served as elder where I went to church in Illinois, and one of them pulled me aside because, you know, I don't know people, but we had a communion meditation. They talked about blood that was spilled. And he came to me and pulled me aside. He said, never say it was spilled. It was shed because it was done on purpose. Like, whoa, what a critique. And I really appreciated that. So, you know, I've. Had mentors both spiritually and in business and, you know, just give me a feedback because they love me and sometimes it's hard to hear.
Brian Kelly:
And that that's proof right there that you remembered that that vividly. And yeah, same I have vivid recounts of specific advice as well but so that's that tells you he was an impactful person in your life in a positive way even though it didn't feel that great at that moment. And that's the beautiful thing is learning to take and be educated from those who these are the people that love you the most. That's why they're the most direct with you. It doesn't feel like love that moment, but that is truly what they're coming from. They're trying to help you and they're doing something most likely that is uncomfortable for them, which is telling you like it is right to your face. And if you take it and absorb it, you will improve and kick butt. Oh my gosh. So we do have a gift to give away to everyone. I normally run an ad spot. I didn't do it tonight because I was too into it with you, Eli, And that's a good thing. One of the things I had scrolling on the bottom is anyone that is here live watching us live, you can win a five night stay at a five star luxury resort compliments of Reach Your peak company that sponsors this very show. And it's not just one of those. We'll take you into the basement and water drip torture you and and put you on a timeshare has nothing to do with that. It is a bona fide vacation stay. And there are many resorts all over the world you can choose from. And we're going to give that away here in just a moment. And the other thing is, Eli, we are now near the end. And what I love to do at the end of every single show is I love to ask this one profound question. And it came kind of by chance. I've done this show now almost five years, and in the beginning I would ask it here and there during the show, and I started really tuning in and realizing, my gosh, these answers are just incredible and they're profound. And I thought, you know, I'm going to end every show with this one question and I'm glad I've been doing that for years now.
Brian Kelly:
And it's been phenomenal. And I know your question or your answer is going to be phenomenal as everyone else's has. And so we're going to do that. But real quick, before we do that, I'm going to let everyone know that's watching us live. You must be watching live How to win that five night stay at a five star luxury resort. Again, compliments of Richard Peak. I'm going to put it up on the screen and I will read it out for you that are watching live. And I want you to do this. Do not go to the URL I'm about to share with you until the show is over. I don't want you to miss Eli's last incredible answer on this show. I truly mean it because I've had so many, so many profound answers that you do not want to miss it. So as long as you promise this, raise your your right hand, that's your other hand. And say, I solemnly swear that I will write this down and will be monitoring. My team will be monitoring after the show is over. You have like a half hour once we're done to get that entry and it takes no time. Are you ready? Here we go. Write this down. Get a pen, get a paper and put it up on the screen. What you want to do is you want to go to this web address. It's R.I.P. Dot. I'm forward slash vacation, all lowercase. So it's R.I.P., which stands for Reach Your Peak dot. I'm forward slash vacation. Write that down and then go visit that right after we sign off for the evening. And I can't wait to see who the winner is going to be. I love giving this prize away. It's a lot of fun. And Eli, you've been a lot of fun, but it's time for that question. And the cool thing about this question is what I will say is there is no such thing as a wrong answer. It's not a test. In fact, the exact opposite is the case. The only correct answer.
Elijah Stepp:
Is yours.
Brian Kelly:
Because the answer will be unique to you. It's personal in that way, but only because it's unique to you. And if it takes you 10s to come up with the answer or even a minute, that's just perfect because that answer is yours and it's perfect. If it takes you a microsecond. Still perfect because that's your answer. And now if after all that build up, are you ready for the question?
Elijah Stepp:
I hope so.
Brian Kelly:
Oh, you are definitely ready. I know it for a fact. Okay, here we go. Eli step. How do you. Define. Success.
Elijah Stepp:
For me being happy. Doing what you want to do when you want to do it. While helping others.
Brian Kelly:
Oh, I love it. I love it. I've had some that go on for five minutes. I have others that are a couple of sentences like yours. And here is the beautiful part. Eli To date, I've done this a long time. No two people yet have answered it the same exact way. That is why it's so profound. And I will also add to that, because you're you're part of the group now, and that is not a single person named money. As the reason or their definition of success or riches or wealth. Some inferred that it would give them the freedom to be, you know, to define success, being be with their family. But money was not the definition of success. That's what I love every person I've had on here. That is what the true definition of a successful entrepreneur and individual is to me. I know this now, doing this show for so long and you just right down the middle striker, as they would say in baseball, right along with the others. I appreciate you. I appreciate your authenticity, your integrity, your service to our country, the fact that you lead by example. Thank you for everything. You've been a phenomenal, phenomenal guest on this show, and I can't wait to see what holds in store for the two of us going forward in whatever way that means. I truly do.
Elijah Stepp:
Agree. Well, thank you so much, Ryan. It's been great to be here. It's been a lot of fun and thanks for making it so comfortable.
Brian Kelly:
Oh, you're very welcome. You helped with that. I got to tell you, you're a wonderful, wonderful person to interview. We'll have to do this again for sure. All right. That is it. Ladies and gentlemen, on behalf of the amazing Eli Stepp, I'm your host, Brian Kelly of the Mind Body Business Show. We will be back again very, very soon. I cannot wait. Be sure to go to the mind body business show.com. Click on any of the buttons on where and how to watch and fill out that form. You're going to get a discount card for hotels just for doing that. But you'll also get notified the moment we go live the next time, which is roughly a week from tonight. We do this on a weekly basis. That way you won't forget and we'll give you a link. You just click it and you're already here watching and then you can qualify to win that five night stay that we give away every single show. All right. That's it for us tonight. So long, everybody. Thank you once again, Eli. I appreciate you, my brother. And we will talk to you once again very, very soon. So please do two things. Everyone go out and serve more people and serve them robustly and with great passion. And number two, to a person, please, everyone be blessed. Take care for now and so long. Thank you for tuning in to the Mind Body Business Show Podcast At www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Elijah Stepp
Eli Stepp is a US Army Veteran and 40+ Year Business Aviation Professional. He is a Personal Development and Fitness Advocate. Eli is President and Founder of BizAvJets, Inc Advisory Services and Co-Founder of BizAvJets USA Magazine. He serves the Business Aviation Industry in Multiple Roles.
Connect with Elijah:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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