Special Guest Expert - Elizabeth Power
Special Guest Expert - Elizabeth Power: Video automatically transcribed by Sonix
Special Guest Expert - Elizabeth Power: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. This is the Mind Body Business Show. Hello, everyone, and welcome. Welcome. Welcome to the Mind Body business show. Oh, my goodness. You are in for a incredibly massive treat. And I mean a tasty, sweet treat. This young lady you are about to meet. Elizabeth Power is such an amazing woman. I've had such a great time getting to know her before coming on the air. You are going to love her like I do. She's just such a ball of joy and has a great sense of humor, very intelligent, very accomplished, experienced. And she helps people, which is near and dear to my heart. And so I cannot wait to bring her on in the meantime. And that will be very soon. The Mind Body business show. It is a show that I had developed with you in mind the the entrepreneur, the business person, that person looking to get that next bit of information to take you and compel you and propel you to the next level of your business. And by to do that, what I do is I interview successful entrepreneurs from all over the world like Elizabeth Power. So I cannot wait to introduce her to you. She's she's in the green room, literally scratching at the monitor saying, let me in. I'm ready. I'm ready. She's going to be on very, very soon before her monitor breaks, I promise. And we'll have a good time when she gets here. And so the mind body business show, in all seriousness, it's about what I call the three pillars of success. And those came about after about a decade of studying only successful people. And what I learned over that time were these three qualities kept bubbling up to the top. And those are the very title of this.
Brian Kelly:
This show mind is represents mindset. So to a person, these successful individuals had a powerful, positive yet most importantly, flexible mindset. And then body was to a person. The individuals that I studied took care of themselves, literally their nutrition and their their physical being through exercise and then business. Business is multi multifaceted. And the the cool thing about business is, is just that there are so many things to it. You will never go bored. And these individuals had mastered the very skill sets that are necessary to grow, thrive and scale. A very successful business skill sets like marketing, systematizing team building leadership. I could go on for quite some time on the different skill sets and when you master just one skill set of those many, you can easily leverage all the rest. So the good news is you don't even have to master every one of them yourself. And if you want to know what that one skill set is that you should concentrate on more than any of the others to help propel your business much faster. Just drop it in the comments and let us know and I won't tell you unless I get a comment. Okay. I'm kidding. That one skill set is the skill set of drum roll. I need that sound bite of leadership. Once you have mastered the skill set of leadership, you can then leverage that and bring in those individuals who have mastered the various skill sets that you have yet to master. Or, in all honesty, you may never master because mastery takes a long time to master. Any one thing can take a long time. So that's good news. And that's my gift to you just to start the show. And another wonderful, amazing aspect of the very successful entrepreneurs that I had studied over the years is that to a person, they are also very avid and voracious readers of books. And with that, I'd like to segway very quickly to a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes. There you see it. Reach your peak. Library.com real quick. Yes. Elizabeth Power is coming on in just a couple of minutes. Don't go anywhere. You do not want to miss this amazing, amazing woman. Reach your peak, Library.com. Real quick, I want to give you a short piece of advice, and that is, instead of succumbing to that itch, so to speak, to go and look at these resources during the live show, Instead, I implore upon you to write it down. I'm going to be taking notes myself, so write it down and visit it after the show is over. It will still be there, I promise. And then that way you can stay focused on what Elizabeth has to say because the magic happens in the room. I've spoken on stage many times and there have been occasions back in the early days when I would see someone get up and leave the room right as I am approaching the sweet spot and I know what it is, I'm doing the speech right. I'm speaking and I just would feel horrible for that person because they might be missing the one thing that could change their life forever. And I would hate for that to happen for you because I know Elizabeth has a wealth of knowledge of experience and strategies and tips that she can give you to become successful quicker. So do yourself a favor and take notes during this broadcast, whether you're watching it live or whether you are listening to it on a recorded podcast or you're watching a recorded video. In any case, take notes until the show is over and stay present, and that way you'll get the most out of this, I promise you. All right. Reach Your peak Library is a site that I had built and developed by my team again with you in mind. And the reason is, is because I personally, myself, I was not a voracious reader until about 11 years ago, around the age of 47. Yeah, I know you all just did the math. That's okay. I'm good with it. And I began reading voraciously and realized, yes, in fact, it does change your life for the better. It is amazing.
Brian Kelly:
And so I began reading books and as I read books that had profound impact on my either my business or my personal life or both, I began saying, Hey, add this book to the site, let's add another one. Let's add another one. So they're in here and no rhyme nor reason. They're not alphabetical. Scroll the one you like, Pick it, go get it from wherever you like. You don't have to get it from this site. This isn't for making money. It's to give you the gift of here's a book or a series of books that potentially could have the same effect on you. They have a better likelihood than if you were just to throw a dart at a board that has a bunch of books on it and pick a book. At least they've been vetted by one other successful person, giving you the ability to increase the odds of not wasting your time. That's what that's all about in a nutshell. And speaking of not wasting time, let's not waste any more time. Let's bring on the woman of the hour, shall we? Let's do it right now.
Announcer:
It's time for the guest expert spotlight savvy, skillful, professional, adept. Trained. Big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is day one. It is the only Elizabeth power.
Elizabeth Power:
It is I. It is I. Boy. Howdy. What a library you've built.
Brian Kelly:
It's funny, you know, my mom always said don't point. So that's the first thing I start doing. I just point I did with both fingers. Double barrel, of course. But respectfully, because of you. You are amazing, Elizabeth. And I can't wait till we dive in and extract the genius and brilliance from you. What I want to do first is officially, formally introduce you, and then we're going to do a quick break for I call it. I call it. Not housekeeping, but book keeping. All right. We're quick ad spot and then we'll bring you back and we're going to dive deep. But real quick, let's let's introduce you in the manner that you both deserve and don't know what the other one was. I said both, but in ways that you deserve. So Elizabeth Power, master of Education, is a speaker, visionary and educator. She is also the founder of the Trauma Informed Academy, the Premier 24 over seven online program that blends trauma, informed care and emotional intelligence. I like that a leader in helping people become trauma informed since the mid 90s Power's work reduces the time, trauma and costs of healing for everyone involved. She's the voice of lived experience. Ladies and gentlemen, it is Elizabeth Power. Yes.
Elizabeth Power:
It's me. It's me, It's me. Now, if we were in Japan, I'd have to do this. Because you never point with one finger. Thank you so much, Brian. I'm delighted to be here.
Brian Kelly:
And you know what? I do want to kick it off with an initial question before we take a quick break. Sure. Because I want to give people a taste of who you really are. And it's a sweet taste. You're an amazing woman and I've already had a blast and we haven't even started. Um, one of the things I like to ask on the opening is it's concerning mindset because you've been around, you've got the education, you've got the experience, you've been through the school of hard knocks when it comes to running your own business. And as an entrepreneur, you know better than most of how the challenges face you every single day. And that's what makes entrepreneurs so special because very few percentage wise of human beings on the planet are willing to go through that to achieve what you have achieved. So when you get up in the morning today, like now, not what was it, 20 years ago, what is going through your mind that keeps you driven, compelled, determined, resilient? What is happening in that beautiful brain of yours that says, I'm going to go tackle this day and I'm going to crush it yet again after many, many of these challenges?
Elizabeth Power:
Well, I'll tell you, there are two things. One is I'm either the lion or the antelope, and the other is there is someone today who needs what I have to offer that only I can bring.
Brian Kelly:
Uh. Oh, that's our show, everybody. That's all you needed to hear. Oh, my God. That was profound. The lion or the antelope and somebody out there. See, that's what I love about you. You are thinking about others before. You're thinking about yourself. That is the I have interviewed so many people, Elizabeth, in this area, successful entrepreneurs. That is a common denominator of the truly successful Yeah and people that are just starting out. They don't necessarily like hearing that because what does that have to do with making money? And I like to respond. Just everything.
Elizabeth Power:
Everything, everything. There's so many people who desperately need what every entrepreneur has to offer, especially what we're offering because of our times. If we don't show up, we have messages. We have people we're sent to with those messages. If we don't show up, what might happen?
Brian Kelly:
And what might not happen for them, right?
Elizabeth Power:
That's right. And we are all richly rewarded for the things that we do that make a difference in other people's lives. Just hear that cha, cha ching, cha ching, cha cha ching. Every time I can help someone find a way forward in their life, that makes a difference for them.
Brian Kelly:
Yeah. And the one thing I love to talk about with especially ones that are just starting out with their business and they are struggling with how much to charge, you know, and we've all been there. We're usually charging probably half of what we truly should, maybe even less. Yes. The thing is, is if you don't charge somebody, they don't have skin in the game. If they don't have skin in the game, they're not going to take it seriously and finish the race. And so what it turns out to be is literally it becomes a disservice to them if you don't charge enough. It's the opposite of what people think. You agree with that? I see that.
Elizabeth Power:
I totally agree with that, and I'm still guilty of that. I think for me as a woman and for many of us women, especially those of us who have a little gray inner here, we got taught to devalue what we brought to the table. And so it's hard for us to say, yeah, no, I'm worth it. I'm worth 304 hundred and $500 an hour. An hour. And and then the little nagging voice, the one that sits right back here says, No, no, no, nobody's going to pay that. Yeah. And then the other voice needs to say back, You know what? I understand how scared you are. And rest assured, there are people who will pay that and more to learn what you have to teach.
Brian Kelly:
Yes. So pertinent and true to point. And it's equally as the same exact stuff goes through a man's mind as well. It's not a gender specific. I get it that we're we're raised differently and and different cultural things that drive us down these paths. But I've talked to many men as well who go through the exact same process about how do I what do I charge? And I look at the number and I was like, about ten times that. Yeah, but the thing is, here's the thing. Have you ever noticed, Elizabeth, that so you have certain talents and skills either born with developed over time or a little of both. Right. And you you inherently know them. So to you, I'm asking this, do they feel like, oh, it's not a big deal? I mean, if I can do it, anybody can. So why should I charge you that money?
Elizabeth Power:
Yeah, dude, I'm just doing what I know to do, you know? So why should I charge a big price for it? Because it's natural to me. It should be. After all these years, I'm truly, like, the outlier in terms of Malcolm Gladwell's book. I've done what I've done for so very long that it's like, Flick, you know, let me just flick flick a crumb off the table. It's so easy. And yet it's not to the people who don't know it.
Brian Kelly:
And it's like the total opposite of imposter syndrome, right? It's the opposite. It's like, you know what you're doing, You're good at what you're doing, but yet you're still not. I'm not saying you, but in general. But we're still not charging what we truly are worth to that individual. And again, if we don't charge enough, they're not going to take it seriously. They don't take it serious. They won't get the result, and then you won't have the reputation that you deserve to help more people.
Elizabeth Power:
Right, right, right. It's a.
Brian Kelly:
Beautiful cycle. If it's just if people would just, you know, and also on the flip side, don't go crazy with it and charge $5,000 an hour. If you've just started and you've never done this in your business before. So there's that as well.
Elizabeth Power:
Right. Well, you know, it's a process of leveling up, of finding out what the market will bear. Yes. Looking at how am I going to calculate what I will charge? What happens if I have a long dry spell and don't get it? Do I then knock my prices down or do I hold to them? How long do I hold out for the universe to come through and give me what I'm worth and deserve based on the effort I'm putting out, not just on the effort, more on who I am, who I am.
Brian Kelly:
And is it true? Do you believe that people more are apt to buy you than the service you provide?
Elizabeth Power:
Absolutely, Because inevitably I can sit. And when people invite me for a conversation, every single sale closes. Every single sale closes because they need to experience who I am, what I write, what I develop as an educator is great, but they need to experience me. They need to taste me.
Brian Kelly:
That is that is so on point. I totally agree. I mean, the more so it's interesting how, you know, when when it comes to marketing a business, I'm sure I've been around long enough. I'm sure you've been around long enough to know that what used to work ten, 15 years ago doesn't work at all today. Like there used to be. You could blast out emails to a mass amount of people they would buy, buy, buy, buy, buy. That doesn't happen anymore. One thing that used to work back then was relationship marketing, even with this blasting of emails. Fast forward to today and other things might work here and there. Social media, marketing and ads, all that. The same one common denominator works today that worked back then that has worked forever, which is building relationships. That's correct.
Elizabeth Power:
Okay, brother, you are preaching the gospel. I'm going to have to get up and shout Howdy, hallelujah if you don't stop. But you know what's ironic, Brian, is that the work that we do is all about relationship because almost always traumatic experiences, things that overwhelm us to the point that we can't cope occur in relationship, even if it's a hurricane or a tornado or an earthquake, you got to deal with all the cleanup, and that's relationships. But traumatic and overwhelming experiences occur in relationship and are best healed in relationship and relationship is the core of emotional intelligence as well.
Brian Kelly:
Oh my. Yeah. And and this is it's universal across any form of business and also obviously in human inter relationship we're wearing out the word or I am and now but relationships so businesses and individual encounters are very similar in nature and both have either a success rate or a failure rate. So it's amazing, you know, when it comes when the rubber meets the road, it's about the person. And, you know, there's a lot of talk about AI, artificial intelligence and how it's taking over everything. But if it's truly not a human being and there's not a relationship, I don't know if that's going to be possible to replace that. I certainly hope not. But that's a whole different topic for a whole different day. I think as much as we can as business individuals to stay on top of what's happening in that world and stay out in front of it as much as we can. Yeah, we can only do what we can do, but those who don't, I have a feeling are going to be left in the dust. It's like early movers or early Yeah early movers advantage kind of situation. Are you a fan of keeping ahead and abreast of what's going on in your industry for that? One purpose is to make sure you're on top of things and using the latest and greatest to get the results.
Elizabeth Power:
Yes, we have to rely on some degree of research. Everything we do is grounded in research, but I wouldn't say that we are evidence based because we're just not that stuffy. I want to work with everybody. And so we take all of the most current research about what makes a difference, what helps people recover better, what helps people have a higher quality of life, and then we convert it for every person's use.
Brian Kelly:
I love it. I love it. All right. With that, I'll finally get to the bookkeeping part of this, so don't go anywhere. And we will be right back with more of Elizabeth Power, the amazing Elizabeth Power in just a few minutes. Hang tight. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five minute vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on. Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live. The next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down. Carpet bomb Marketing.com. Then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Peak Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining.
Brian Kelly:
Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak. Club.com. All right. Now let's get back to the show. Good grief. Let's please do that. Enough yakking there. Jiminy Christmas. I don't know who that was, but I'm glad he's done yakking. So. Elizabeth, that was fun. I could see you in the background dancing the music. That was awesome. Um, we're done with that part. And so, yes, definitely stay until the end. Everyone who's watching live, we do give away a phenomenal vacation stay, as was mentioned. And a little birdie told me by the name of Elizabeth Power. She loves birds, by the way. She is. She also has an amazing gift for you as well. So you want to stay on to the end so you don't miss that. And it's going to be and it is very value packed, so you just don't want to miss it. So stick around. So one of the things, Elizabeth, that many of entrepreneurs, us entrepreneurs, have experienced and to this day still on occasion will experience is this one major negative emotion known as it's a four letter word, but it's called fear. And we fear things. We fear failure. We fear rejection. We fear not making payroll. We fear not making mortgage. We fear lots of different things. And so you're out on an island by your own. If it's your business, you own it. Whether or not you have a team, it's still your responsibility right now. Like what's in your life? What's going on recently with your business? If you don't mind sharing, what would you say currently would be the greatest fear that may enter your mind on occasion? And then on the back end, how do you manage it?
Elizabeth Power:
Whoa, Wow. Can you just get a little closer? I think there's I think it's a six letter word for me called terror. If you think about how the market is continually shifting and right now, the use of language is so interesting. If you go out, if you use helper reporter out or haro until about nine months ago, the word trauma showed up everywhere. Now it doesn't show up anywhere. And so how do we stay relevant when markets change language? What do we do with the fact that the same issue of overwhelming negative experiences that make people think they're going to die or lose their mind or be badly injured are so powerful? I have the same fear. I mean, I've got my box ready for the river bank. How about you? That cardboard box that we're going to put next to each other in the LA River or maybe down in Florida, how I manage it, and this is something that I help everybody learn is, first of all, breathe. Breathing is so fundamental and we hold our breath when we're frightened. And the second thing I do is I say, yeah, of course I feel frightened. Who wouldn't? What's going to happen? How will my business fare? I mean, what if they change the language and nobody wants to hear the words that I need to use anymore? Then what I do is I remind myself, you have been able to make it through everything that has come your way. This is not the wrong end of a gun. This is not a Brahman bull bearing down on you at full speed and you can't run. This is not an accident that will take your life. You've gotten through tough things before. You'll get through tough things again. Think about all those strong, powerful interconnections that you have that can help you bathe your brain in the feel good chemicals that you need to be able to master fear. That's what I do.
Brian Kelly:
I love it. I love it. Yeah and all of it. I mean, look, what's the worst that's going to happen? And, you know, I've been through a lot in my life. I've overcome it all. Why would this be any different, even though it might be a slightly different experience? I don't think there would be entrepreneurs if there wasn't fear involved. One of the things that is telling about every successful entrepreneur I've ever met is the ability to look past the fear, to act in spite of that fear. That's right. And everything you just laid out are great techniques for getting over it. I mean, breathing, that was oh, my God. Every time before I went up to speak on stage, I would get that fear, you know, that anxiety. And then I would have a mentor there that would remind me, take some deep breaths. And then I'm like, I feel great now. Let's go. Let's have fun. Right? Let's do it. It works so wonderfully well. And so everything you just said is so spot on, at least from my own personal experience as well. And my goodness. And by the way, we are going to showcase and give you a moment to talk about exactly what you do. In fact, this is a good time to do it. It'll kind of put things into perspective for those who are watching and listening to the show, if you're okay with it. Elizabeth, I'd like to pivot over to what it is you do specifically. What is the name of your company? I'll pull up your website so you can describe as people get a nice glance at it and give an idea of who you, who you, who your target market is. And and if you have a success story or two you'd like to share as well, that would be amazing because people love to hear about the success stories that come across. So I'm going to pull up your website and let you take it away.
Elizabeth Power:
Oh, you're so kind. Thank you so much. Listen, the first thing we do is we help people cope with change, recover from trauma, or move beyond traumatic experiences. And we help people develop sturdiness or resilience. And what that means is that if you think about what we've all been through, there's not a human being on this planet that hasn't been so overwhelmed by something. They thought they might die or lose their mind or be badly injured. I don't care if it's a medical crisis. I don't care if it's the loss of a loved one. Abuse, neglect, natural disasters, combat. It doesn't matter. And we help people learn how to live beyond those things. Now, what's so important about that is that we have a 24 over seven online access program that lets people go through very short lessons to learn some of the skills that not only I've used to help myself get past that, but that are backed by research in psychology and education, in social work and sociology, a lot of different disciplines. And it's really fabulous work because we just finished a program in Zambia, for example, with a school where we help the school, help the children improve their marks by 30 some odd percent in two terms by helping them become trauma responsive in the classroom. One of our clients that has a residential treatment program said, Everybody needs this. Everybody needs this. Well, yeah, we agree. That's true. What had made such a difference for them was that by helping the staff improve their own emotional intelligence, which everybody will talk about that because the research says emotional intelligence equals more money, better relationships by helping them look at that through a trauma informed lens, they were able to see a reduction in acuity, a reduction in the use of psychiatric medication and an increase in employee morale and relationships, all by learning things that a lot of us just didn't have time to learn as kids. It's a lot of fun.
Brian Kelly:
That sounds like fun. I love how the you say in your website is it scrolling up? It's all ab anything but boring. I can imagine that that is true. Just from the time I've gotten to know you. It's like and I love that you have these your feature on NBC News, NPR, Marketplace Morning Report, Montel, WSJ, Wall Street Journal got it right. And then on.
Elizabeth Power:
Voice of America.
Brian Kelly:
Voice of Oh, sorry. Voice of America. And that that's so I like to point that out because I want folks to understand completely that you're not just one of these fly by nights, just started doing things. You've been at this for a while. You know what you're doing. And people can rest assured that that might want your services and your help, that you know what you're doing. You get the results that they're looking for. Yeah. And so that, you know, that shows that to everyone that Elizabeth shows up. And that's one of the key ingredients of successful entrepreneurs. They just show up, they get out there, they get on media. I believe you've written a book or two. Oh, yeah.
Elizabeth Power:
Yeah, I have. The most recent one is called Healer Reducing Crises. And basically it's the primer that I would say is there for everything I teach about recovering and moving beyond those overwhelming experiences. We think it's got to be such a big deal and we've got to do therapy and we've got to go and spill our guts out and tear our lives open and all that good stuff. Actually, what we need to do is strengthen the container of the self so that the discomfort that we have to deal with on a day to day basis is more tolerable. Mhm. And that's what Healer reducing crises is about. It's great for drama queens.
Brian Kelly:
It's very similar in a concept to a science called neuro linguistic programing NLP, where it does not focus on what happened in the past. And you don't lay on a couch and recant it and relive it and go through all those horrible emotions again. It's basically, let's get to the root of the problem. Rewire your subconscious brain and it's gone and it's fast. And it sounds like yours is a similar approach where it's like, Let's not go relive it. Let's go fix it.
Elizabeth Power:
Exactly where or let's go learn the things you know, the thing that happens when you're overwhelmed, especially when something crummy happens in childhood, is your brain stalls. It just stops. It's so busy focused on survival that you literally don't learn anything in that moment or during that time. That means the skills you might use to feel better, the skills you might use to be able to avoid that. And so we help people master just the simple things that they might not have learned or might not even think about. So that when when the bears jump up, you don't get frozen. You know what to do Instead, it's a lot easier.
Brian Kelly:
There's a lot of parallels here that I just want to point out. This is very useful in business as well. Yes, because we just talked about it earlier about fear. A fear of what? And it's different levels and kinds of fear, but the rudimentary emotion is the same. And how you deal with it successfully can be the same as well. And so everyone, everyone on the planet that's ever embarked on a business, even that moment, they did talk about fear. Holy moly. Oh, So yeah.
Elizabeth Power:
I just got into business on my own because I bombed out as an employee. I got written up for being over productive after 14 months. What was that thinking? Oh, my.
Brian Kelly:
God.
Elizabeth Power:
It's so.
Brian Kelly:
Oh, it almost Yeah to me. That sounds like you were a threat to somebody else's position that was above you. That was.
Elizabeth Power:
Yeah guilty.
Brian Kelly:
And that's, you know, so God bless everyone that works for an employer. The world wouldn't turn if mean don't mean literally, but it wouldn't operate very well if we didn't have that. Because, you know, entrepreneurs are such a small percentage of the entire workforce. And if it wasn't for people like you, Elizabeth, taking the risks that others are unwilling to, and basically it comes down to a comfort level. They're not comfortable with it and they're not comfortable with becoming uncomfortable to get breakthrough and achieve success. And that's okay. I'm not in no way, shape or form. I come from corporate as well. So I get it. I understand it fully and completely. And God bless everyone who does work for a corporate job. They're they're providing for their families and all that. So but it is a different thing, very different to put on the entrepreneur hat and then jump out into the water with an anchor tied around your ankle and say, swim. Right.
Elizabeth Power:
Did you mention the fact that they tie your hands behind your back while they're at it?
Brian Kelly:
Oh, you know, that happened on the way down. Yeah, just to make it harder.
Elizabeth Power:
It's either forget everything and run, which is what fear can stand for or face everything and respond. And we help people learn the responses.
Brian Kelly:
Yeah Yes. And that is that is actually the key is how we react. You know, and the beautiful thing about that, Elizabeth, tell me if you agree, is every one of us to a person has the choice of how they react to any situation?
Elizabeth Power:
We do. If our brains don't hijack us. And sometimes, depending on what's happened, our brains will hijack us. However, even when your brain hijacks you, you've still got the ability to go back and clean things up and make right. And that's so critical if you do a make wrong. If you've got to make somebody else wrong so that you can bypass your own fear, you can clean that up. And that's really important to learn how to manage those emotions, how to slow your brain reactions down so that you have more power, more choice and more control. And frankly, the one thing we all want more safety.
Brian Kelly:
Mm. True. More certainty. Safety. Yeah. Yes. I liken that to a metaphor of like what you're talking about with the brain being stuck with weeds in the garden, choking out the beautiful flowers. And if we can effectively rid ourselves of the weeds, our garden of the weeds, then those beautiful flowers can flourish and show up much brighter and in much more empowered manner.
Elizabeth Power:
Yeah, there's got to be some way to reframe those weeds. What about the dandelions? You know, the dandelions are the honeybees. First food in the spring and the honey. The dandelion is actually a very good medicine. But as long as we see it as a weed, we miss what it might do to serve us well.
Brian Kelly:
You know, I'm so glad you brought that up. My our daughter just moved to Nebraska. And so she she grew up here in California City, kind of she went to San Diego State University. Lived in the. Quote unquote, big city. Now she's out in farmland with her husband's family. And they literally make, what was it, fried dandelions.
Elizabeth Power:
Excellent.
Brian Kelly:
I've never heard. I'm like, oh, but I used to my mom when I was a little kid, I used to I played a lot of sports and I had this thing called athlete's Foot. And it was I'm not going to get into the details of that, but you would pluck a dandelion and squirt the juice out of its stem onto your foot and it would heal it. That's correct. And I just picked one earlier today on my back lawn, and it was absolute perfection symmetric. And I was like, what a beautiful I didn't think of it as a weed. It's just, yeah, you don't want to have all these things littering up your lawn. But if you want to, you can. You can, you know, there's beauty to behold from anything. We have poppies here in California, which are traditionally known as weeds, and they explode in their weeds. Their seeds go everywhere, but they're gorgeous and people come from miles to look at them during the season. They just closed up not long ago. So it's all in the perception. Beauty is in the eye of the beholder. And yeah, you can definitely write your own ship mind wise. Where are we at? Oh, good. We got a little time. That's fantastic. So I'm going to guess that over time, maybe even now, you have people working with you as employees and or assistants and that kind of thing, helping you keep everything greased and rolling forward. If from your experience, just how important is it to pick the right people for your business and what is. Oh, yes, she's feeling it.
Elizabeth Power:
Yeah, man. And I'm sorry I cut you off.
Brian Kelly:
And what I was just going to say. And what kind of process do you go about to make sure or to make the probability higher that you have really good employees or people helping you?
Elizabeth Power:
Ooh, I'll tell you, the first thing is I know that I'm likely to hire people who are like me, and that's not all good. I want to hire people who are different from me. And so one of the things I've begun to do is use a lot more behaviorally based interviewing, whether I'm hiring someone on a contract position or for a project or as an employee. And I don't use employees a lot because, number one, I want people to I want to help people grow their dream, not my dream. And if they're growing my dream, then they're not growing their dream. And if they're growing their dream and helping me with my dream, then we're both winning.
Brian Kelly:
Okay. That is one of these moments. I'm going to interrupt you for just a moment. That's a bomb run moment right there. Who are moms of wisdom. Oh. Amen to everything you just said. Oh, I love that. That is exactly how I operate. I literally tell the people that work with me, never say for me. They say, I am going to give you everything I've got resource wise, training wise, so that you will have the ability to leave me. Yes, exactly what you were just saying. And then in the meantime, have them build sops and systems so that if and when that day comes, they are not as difficult to replace.
Elizabeth Power:
Right. Exactly. Because the thing is, if we're helping each other grow our dreams, respectively, they need to document those sops also. Because what happens if I get hit by a bus or they get hit by a bus? We don't need to leave each other stranded and hostage to what we don't know. Knowledge transfer is one of the biggest challenges in the entrepreneurial world and in the corporate world as well. A lot of the clients I used to serve when I was doing talent development, training and development, that education degrees in human resources development was looking at how do we capture the knowledge that people so often use as weapons. And not forgetting to weaponize knowledge and remembering. There's plenty to go around for everybody. We can share freely and document well and we'll all do better is critical. That's one of the things I ask people to think about when they're beginning to come on board.
Brian Kelly:
Yeah love it. And you said something about you look at behavior, behavior, ability. Yeah, that's what I wrote. I don't know if I wrote.
Elizabeth Power:
Behaviorally based interviewing.
Brian Kelly:
Behaviorally based Yeah. That was it. I can't read my own writing. 58 year old eyes are getting worse. But I love that because do you put more credence on their their behaviors, their culture, their background, their potential than you do their actual experience, knowledge and ability to do the job?
Elizabeth Power:
Actually, what what I'm looking for is I want to know, tell me about a time in your work life when you had a difficult experience with someone that you were reporting to. Tell me about that and how you handled it. And when I hear somebody say, well, you know, there was once upon a time when I'm like going, nope, nope, they're not telling me a story about something real. When somebody says, Yeah, remember a time I was working for a company that worked in it and I had this boss, and the boss was asking me to do something that I knew was going to mess up the system. And I showed the boss how it was going to mess up the system. And they didn't believe me. And I had to make a really they're telling me a real story. I want to hear a real story. Past behavior is often the best predictor of future behavior, and I want to know about that past behavior. I want to know what do they do? What are they going to do when I get too scared to manage my own feelings when my cup runs over and I act like a jerk? How are they going to handle it? Because I promise you, at some point in time, my cup's going to run over and I'm going to snap. I'm going to be peckish, I'm going to be peeved. I'm going to say something stupid, and I want to make sure that I can and we can outlive each other's growth problems.
Brian Kelly:
That's super smart. Super smart because and I always reframe and say stuff like, you know, first of all, I say there's nothing you can do that will outwardly upset me. That's especially after they've proven themselves and they have a track record. I know mistakes will be made because they're human. So am I. I make them too. I will never get on anybody for making a mistake unless it was just due to laziness. And the ones I work with. I know by the time we're at this point it's not because of that. It's an oversight. It's a human error. And I say, That's okay. And they're like, Oh, I'm so sorry. I'm so sorry. I said, Don't worry about it. Leave it in the past. I mean, I don't even have to say, you know, they felt bad. They felt bad about it and don't even have to say, well, you probably will never do that again because of the way you feel right now. I don't even have to bring it up. I said, Don't worry about it. Let's look forward.
Elizabeth Power:
Well, you know, here's another piece that's true, Brian. Almost always and I'm guilty of this myself, we tend to blame people when it's processes True. And when we remember that and say, okay, what happened in the process? What what got missed in the process, it's a lot easier to stop blaming each other for doing the best we can because, you know, I mean, that guy that ran us off the tried to run us off the road today. I don't know what was going on for him. I don't know if he had a yellow jacket in the car. I don't know if he spilled hot coffee, if it was on the phone, if he sneezed. You know, my godmother once sneezed and took out a Jeep Cherokee. Who knows? But if I don't wake up in the morning deciding to make people miserable, why do I think other people do?
Brian Kelly:
Oh, wow. Powerful right there. And it's so true. We all. Oh, gosh, Don Miguel Ruiz, the four agreements, one of them is don't think they take everything personally. Don't think take things personally. How can you take something personally when you've never met that person before that just wronged you right in the that cut you off or that cut in line at the grocery store, Whatever the case may be, It's like it has nothing to do with you. It's what's going on with their life and whatever it is, you know, you don't know.
Elizabeth Power:
You don't know. Yeah. And that's the point at which you get to decide to be compassionate or cranky.
Brian Kelly:
Yeah Again, it comes down to choice, doesn't it, that we have. Yes, Yes. And I love how you say we often incorrectly blame the people when it's really the processes. And as the company owner who's responsible for those processes, me boom, boom. And that's true for all of us. Yeah. I always go back and say I'm at cause there was something wrong with the process that I had developed. I don't care if someone in my company did it. It was at my leadership. Under my leadership, I am ultimately responsible and I'll say, okay, we'll make it right and it's on me, not on you. Yeah. And that's not easy to do all the time because that ego wants to say, I'm right. I'm right. What are you doing? Well, you.
Elizabeth Power:
Know, you might hurt me if I say I'm wrong. You might use it as a weapon against me. And that's. And weaponizing information is something we're all awfully good at these days.
Brian Kelly:
Yeah, unfortunately. Yeah. Yes. Oh, my goodness. So I can tell that you have achieved what I would term as long term success. And I've been. I mean, good grief over the years. There are so many people looking for that quick kill, especially people are just becoming entrepreneurs and not realizing that this is a long term play. It is not a short, quick kill right thing. It's not going to work. It may in the short term, but over over time, based on what you do to make it a short kill is going to be a detriment. So for you, what would you say is the key to those looking to become an entrepreneur or just starting out right now? Like with absolute truth right between the eyes? What is your key to success for long term success and what do you attribute that to?
Elizabeth Power:
My key to success is slowing down to speed up and being persistent.
Brian Kelly:
Mhm. Mhm.
Elizabeth Power:
And the reason I say that and how I got to that. Gosh, how did I get to that. Well I kept making so many errors by going too fast. Because I would blame people when the process was improper. And I think when I was after I was probably homeless, about the third or fourth time, I realized that I had to have two sets of eyes, one that looked here at what was I doing here and one that was always out there, always looking to the future, Always looking. Boy, that's a white looking hand, isn't it? Let's go fishing on that one. Flashlight. Whoa. You know, I'll rent that out for to my friends in Hawaii who fish. Okay, here's. Here's some flashlights for you. But persistence, I think persistence builds success. And I learned from helping the Japanese develop a culturally relevant model of trauma informed care that making incremental changes rather than profound changes was often the best in a system. It's the smallest change that makes the biggest difference.
Brian Kelly:
So true. My gosh. I mean, you know, a lot of people are kicking themselves in the butt for not achieving that grand goal and not giving themselves credit for stacking the pebbles that are giving them that are helping them to reach it overall. It's like if you are still grinding and going after it and building it every single day, it will happen and you can't kick yourself in the butt. You got to instead pat yourself on the back for what you did do instead of give yourself crap for the things you didn't do. I used to do this in my personal trainer business and I'd say, you know, part of this is I want you to do ten push ups. And they'd do 4 or 5 and get up all dejected. And they said, What's going on? What are you thinking about? Well, I didn't. You said, do ten. I only did 4 or 5. I said, stop it. They said, what? I said, stop kicking yourself in the butt for the reps you didn't do. Instead, literally take your hand, put it up behind your back and pat yourself like, Why? Because I want you to give yourself credit for those you did do. You put everything you had into it. I just saw it. You gave everything you had. That's all you can do. Then give yourself credit for that and you'll do more later. It takes time. You know, it's so true with business.
Elizabeth Power:
It really is. I think sometimes we we confuse. Being kind to ourselves and recognizing our best efforts with being egotistical, self-centered and narcissistic. In some cultures. I grew up in Appalachia and we were taught to never think too much of ourselves. You know, you don't want to get too big. Don't think too much of yourself. It's also important to be able to recognize I did a lot of really cool things. I did some things that I now look back on and would say were incredibly stupid. That's because I didn't know any better. Now am I going to do those things again in the future? I hope not. Am I going to keep learning every step of the way? Am I going to look at little choice on little choice, on little choice that I can keep stacking? That's how healing occurs. That's how growth occurs. Babies don't get born running. They get born and they can't even stand up. They grow at different rates. Their development occurs at different paces, but they keep stacking little developmental gain on little developmental gain. And that's what helps them mature to be healthier than they might be otherwise. The same is true in the world I work in. If you've been if you've had difficult things happen that make it impossible to to do what you thought you might want to do, what can you do with what you've been dealt that still gets you where you want to go?
Brian Kelly:
Mhm. Mhm. Mhm. Oh my. Goodness. This is phenomenal. We do have a couple of giveaways. I always wait too late and I'm finally looking at the clock at the right time. It is time for those of you that stuck with us to this point to show you how you can enter to win a five night stay at a five star luxury resort in many different areas of the world. You saw from earlier if you were on the beginning. And then we also have a gift from Miss Elizabeth Power herself. So let's do it. Let's stack them up. But here's the thing, Elizabeth. And we're not there yet. But I want I like to close out every show with one specific question. It's a powerful, profound, just incredible question, because the question but because of the answers that have come as a result and I used to do this on occasion. This show is going on five years now, and I used to just sprinkle it in there on occasion. I'm like, Wow. The answers were just so profound. I said, I'm going to change it up. And make that the ending question for every show because it's so profound. But before we get into that, a couple of giveaways, so don't go anywhere. You want to write this down, Don't go to this site yet. Okay? I'm going to say it again. Write this down. I'm going to put it up on the screen for everyone watching live. I hope you're watching live. You want to write this down and go to Rhipidium forward slash vacation. And I will say, because Elizabeth and all the other previous guests that appear on my show, because they came and put in their time and effort, they can enter to win as well. We have had guest experts win this. It's a random draw report. I am forward slash vacation and enter to win after the show is over. We'll be monitoring this after the show is over. Again, you must be watching live to enter to Win. So we'll know if you came in right after the show is over based on the time it comes in. And so what I want to do is bring the screen back to the amazing Elizabeth Power. And also she has an amazing giveaway. So I wanted to give her the microphone, so to speak, to explain what that is. I'll put up a description on the screen and you can take it away from there. Here we go.
Elizabeth Power:
Thanks, Brian. We're willing to give anyone who wishes to who wishes to register and enter a month free and our trauma informed academy, you'll have access 24 over seven to about 50 short lessons across topics that will help you begin to look at things differently. You'll look at the impact based definition, why the impact is more important than the name of what happened to you. You'll be able to master different ways to check with your emotions and work with them. Maybe you didn't learn that you'll be able to look at these strong interconnections that you have and capitalize on them so that as you improve your skills, you'll find your emotional intelligence improving. And those people who used to get under your skin won't get under your skin so much. That means you get more power, more choice and more control. Plus you'll see less impact in your life from the things that have happened to you.
Brian Kelly:
All right. And for folks to excuse me, they get what do they get? They get one free month of the academy. You've come up with.
Elizabeth Power:
That's correct. We'll enroll them in the academy. It's a lot of fun. We've got rewards and loyalty points that they'll earn, and they can access this 24 over seven on any Internet enabled device.
Brian Kelly:
And how do. They go about accessing that and saying, yes, I want that?
Elizabeth Power:
They email me at epower at Elizabeth power.com. And here's what else is cool. The lessons are five, maybe ten minutes at most with downloads that you can reuse that are just simple and easy to use for everybody. We believe in working with everybody.
Brian Kelly:
I love it. So again, that email is E stands for Elizabeth. Obviously. I think maybe not. So obviously E power at Elizabeth power.com and that is also her website so I would recommend you email her. Is there something you'd like them to put special on the subject or the body so they know why they're emailing you?
Elizabeth Power:
Be sure and mention how you found us here on the Brian Kelley mind body business show and any compliments you have, of course we'd be glad to pass on to Brian as well.
Brian Kelly:
There'll be many of those, I'm sure, because you are an amazing woman that has an amazing thing. And real quick, a recant of her website is Elizabeth Power.com. And you'll see some great video snippets there and some shots of her on stage. She's she is a product of the product. She's done this for some time. She's got the experience and definitely take her up on that offer, get to know her. And then even though you may not, you yourself may not be a fit for her services, you may know someone who is, and that's all she wants to do is help more people to get past their what I would call this is me, their stinking thinking to get past that so they can live life more fully, more happily and more of what we were designed to live it, you know, as a result. So definitely reach out to Elizabeth and now we are at that point. Oh, my goodness. Oh, this. I'm scared.
Elizabeth Power:
I'm scared. I'm scared.
Brian Kelly:
So it's it's cool because it's it's interesting. The buildup sometimes causes apprehension. And here's the beautiful thing about it, Elizabeth. This question is that there is no such thing as a wrong answer. All right? It does not exist. In fact, it's the exact opposite. The only correct answer will be yours, because it is it is pertinent to you. It is very targeted at your thoughts and where you are today. Nobody can say it more accurately than you because it is pertinent to you, period. And so if it takes you a moment or if it takes you many seconds to think through and get the answer, that too is a perfect answer because it's yours. There is nothing you can do to make it a wrong answer or fail. It's not a pass fail question. It's a pass pass only. So with all that. Are you ready? I'm ready. I love it. All right, here we go. Elizabeth Power. How do you. Define. Success.
Elizabeth Power:
Success is that sweet feeling of having made a difference in someone's life? That will help them be less affected by the difficult things they've experienced. It's the process of doing the things that I believe to be right in the moment at the time for the purpose of helping people have less difficulty and more ease. That ease includes earning more money, feeling better about themselves. Being recognized in their own world, knowing that they have value worth and are cherished in this world and have a place. Those things bring me revenue. Which is a natural consequence of that flow, and they bring me great satisfaction. And so those are the that is the soft definition of success for me. It's not always getting what I want. It's doing the things that make the difference that I uniquely am here to make.
Brian Kelly:
Mhm. You know what that calls for?
Elizabeth Power:
Oh, a wisdom bomb. Oh.
Brian Kelly:
Yes. Elizabeth Power, The epitome of smart bombs, bombs of wisdom, knowledge, bombs. All of it together. Thank you so much. You've been an absolute godsend. And I wanted to ask you a favor, if I may. Sure. Because I know you're going to crush this one, too. If you could give one piece of advice to a budding entrepreneur just starting out, maybe they've been struggling for a year or two. As we know, it takes several to really get that rhythm going and start hitting it hitting stride. If you can think of one piece of advice that you that that would have helped a younger you where you are now, what would that be? And you know, what would you say to them?
Elizabeth Power:
I would say plunge into your own inner world. Look deeply inside at what you believe you are here to do. You have a message that no one else has, whether it's a product or a service. Years to claim and to pursue and to persist with, plunge inward and persist.
Brian Kelly:
Mhm. And it's so true. It's so important to in my I've I've seen both sides of the camp where they say you want to do something you're passionate about. And then I see others that say, no, you don't want to because you can't monetize everything you're passionate about. Which may be true, but it's got to be both, right? You got to be it's got to be something you're passionate about that you can monetize coaching a lot of different things. Do you think it's important to really love what you do in order to get the results for your clients that you are looking for?
Elizabeth Power:
No, I don't. If I know that what I'm supposed to do is what I'm supposed to do, I don't have to love it. I just have to do it. For example, I love what I do in the Trauma Informed Academy and I love helping people master change and resilience. But there are times when I simply need to develop an inexpensive low ticket information product that makes a difference. I don't really love that. I'm a big thinker. I like the big stuff, but so you don't have to like it. Sometimes you just have to do it.
Brian Kelly:
Yeah, and a bigger picture. You love what you do, but you don't love everything that's involved in doing it. That's the bottom. Line. That's right. I think that's true of any and all in mine, mine included. I love what I get to do, but there are lots of arduous tasks like, Oh my God, if I could just outsource that, there are certain things you just cannot. It would take longer to figure out how to outsource it than it would to just say, Dang it, just get it done yourself. So I totally resonate with that. But in general, you want to have something you're interested in. Would you. Agree? You know.
Elizabeth Power:
Yes, yes. You don't want if you hate it, don't do it. If you hate it, it's not yours. That's true. You've got to like it enough to be willing to do it. It's like you think about a restaurant menu. You're going to pick something that you're at least willing to eat and pay for. And the same is true in being an entrepreneur. I didn't want to be an educator. I started out as a shoe repairer. Okay, a cobbler. I love helping people learn. But don't like all the challenges that come with doing some of the jobs that come with learning. Sure.
Brian Kelly:
Yeah. Don't think anybody. Likes every single aspect of their their chosen vocation. That's another reason to outsource those things that are arduous, that maybe are repeatable. Yeah Trailblazer in the Wind from YouTube says Great definition of success. Plunge inward. Yes, I totally agree. Totally agree. Thank you for that. Trailblazer in the wind. I like that name, too. That's a great channel name for YouTube. So, Elizabeth, that is it. We have reached the end. I cannot be more appreciative of you. I had such a blast truly, in beginning before when we started the show, getting to know you. And then you have such a wealth of wisdom of value and tips to give people. And I appreciate you for sharing that. Just just openly do not charge you to be on the show. And I did not pay for you to be on the show. This had nothing to do with transactional discussion. It was just two people getting together and helping the rest of the world in any way, shape or form. I know that's who you are at your core, and I appreciate you for that.
Elizabeth Power:
Thank you. Brian. Thank you so much for inviting me. Without the invitation, I wouldn't be here. And one of the things that I know is that when we invite each other to show up and we do, the world shifts on its axis in a good way.
Brian Kelly:
And thank you to Paula Allen, who brought us together. Thank you, Paula, for the great referral. All right. All righty. See you again. Yes, we've done it. Yay, Yay! On behalf of the amazing Elizabeth Power, I'm your host, Brian. Kelley of the Mind Body Business Show. Until next time, I want everyone to do at least two things. Number one, go out and crush it and serve more people. And number two, above all, please be blessed. That is it for us. We'll see you again next time. So long for now. Thank you for tuning in to the Mind Body Business Show podcast. At the www.theMindBodyBusinessShow.com my name is Brian Kelly.
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Elizabeth Power
Elizabeth Power, M.Ed. is a speaker, visionary, and educator. She is also the founder of The Trauma Informed Academy, the premier 24x7 online program that blends trauma-informed care and emotional intelligence. A leader in helping people become trauma informed since the mid-90s, Power's work reduces the time, trauma, and costs of healing for everyone involved. She's The Voice of Lived Experience!
Connect with Elizabeth:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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