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Special Guest Expert - Erica Castner

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Announcer:
Welcome to THE MIND BODY BUSINESS SHOW. The three keys to your success is just moments away. Here's your host, Brian Kelly.

Brian Kelly:
Hello everyone and welcome, welcome, welcome to THE MIND BODY BUSINESS SHOW. Oh, my goodness! Ladies and gentlemen, we have a stellar show lined up for you tonight. I cannot wait to bring on our special guest expert. You are going to be blown away with this young lady's accolades, her experience, and her success. Before we jump into that, - real quick, THE MIND BODY BUSINESS SHOW. Why that name? Well, there are, what I call, three pillars to success that I have discovered in my, now, 54 years on this planet. And I realized, by following and focusing, those that are successful - successful people only - and those three things came up, mind - that's mindset. They have a powerful, positive, non stop mindset that keeps them going day in and day out and they have trained themselves and built that in an unconscious manner. The more powerful side of your brain. Body, what does that all about? Well that's about your body, literally, about taking care of it, nutritionally, exercising, just moving. And it's like this, I always say, the mind and body are a team. And even more importantly, the mind and body are your team. And the thing is, if one member of the team isn't operating at what I call "a peak level performance," then what's happening with the team at large? I think you guessed it, it's not operating at a peak level of performance, in general. And so, the wonderful thing about this is that when you are operating at a peak level performance then, things change, things happen, and they happen in wonderful ways. You get more successful, you move faster, forward, and it just does - it just changes your life for the better. And that's phenomenal. And then there's business. What is that about? Well, business is multifaceted. You know, it's marketing, it's sales, it's team building. It's very, many multifaceted things that make you successful in business. And that's where most people concentrate the majority of their time and effort is acquiring skills and skill set. And the thing is, you need to really master all three areas, and that can take time. So, if you're strong at business, and you don't have that strong mindset, then maybe concentrate on mindset. Conversely, if you have mindset going well, maybe some business needs to be attended to, get some skill set. Maybe you're not taking care of your body: nutritionally or exercise. In any case, all you have to do is concentrate on that one area. And the beautiful thing is, on this show, I get to bring on wonderful amazing guests experts like Erica Castner, who is coming on in just a moment. I kid you not! I can't wait to bring her on. And we're going to talk about things that helped make her successful. How did she get where she is? You're going to be amazed with what she's done already in this short time on this earth. And I'm so blessed to be able to bring people like her on. And when it comes to success, I like to always implore about the importance of reading. I had the opportunity many years ago - I had the opportunity to be flown back east. I was put into a hotel. I was brought in by a limo, to sign a contract with a gentleman, multimillionaire, CEO of a company, and it was a really awesome experience, spent two days in his very large office. And at one point he looked at me -I'm sitting on his couch - this is in his office, a little couch and he's looking at me and he goes Brian, "If people only knew, they just did this one thing, they just did this one thing, they'd all be rich." Wow, this is going to be good. What is it? And he basically said read. Read good books, not just any book, but those that will take you farther and take you more forward and get you there faster. And I made a huge mistake. I absolutely, completely, ignored that advice. I mean, this is coming from a very successful individual. And I ignored it because I thought there's no skin in the game. I can never pick up a book and go to a library and pick these books up for free. There's no skin in the game. That doesn't sound like... That sounds weird to me. Thankfully, many years later, after that, I ran into another gentleman who became my mentor. We ended up working together. I spoke from his stage - trained his students from stage. And at one point he was walking around his house and he was actually listening to books on something called audible. Back then it was a new thing. And I thought, well, I'm going to give that a shot. And since then, I've just become a voracious reader and wanted to just give you guys a quick little resource, a little gift if you will, in a quick little segment appropriately call Bookmarks.

Bookmarks:
Bookmarks, born to read, Bookmarks. Ready, steady, read, Bookmarks brought to you by ReachYourPeakLibrary.com

Brian Kelly:
(frame displays a screen capture of the site) Yes, there you see, ReachYourPeakLibrary.com, right there on the side. And what that is, is a website I put together, for you, for the entrepreneur, for the business person that is looking for the right books, the right books, as you see there on the website highlighted in blue now. And I started compiling a list of the books that I was reading. I started reading very, very quickly that had impact on me personally, or professionally, or both. And only those that did. So not every book I've ever read is in this list. And again, these are here for you. if you haven't started reading, here's a great resource for you. You can come here and just click on these buttons and go purchase and this all goes straight to amazon, so you can just get your book. You can either read it with your eyes. You can listen to it, like I do, or you can get it on Kindle and do it electronically they're all there. I put everything that was available for each book. And if you're already an avid reader, maybe you'll find another book in here. I love you know sharing ideas with other entrepreneurs who are readers and get some great, great ideas on the next book to read. And so I just wanted to point that out so that's ReachYourPeakLibrary.com. Go ahead and write that down. Don't go there right now. So, that's that's key to this entire show is stay here. Stay in the room, so to speak, because everything happens in the room. What if you were to be sidetracked and looking at a website or a resource that we're talking about on the show, and then Erica says something that could have changed your life, but you didn't hear it because you were sidetracked? Serious about this. Stay tuned in. Stay with us. Concentrate take notes on a piece of paper, or on your tablet, or computer, but stick with us on the show itself. Sound good? And speaking of Erica, you know what time it is? I think it's time we bring this amazing woman on so, here we go.

Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.

Brian Kelly:
And there she is, ladies and gentlemen. The one, the only, Erica Castner.

Erica Castner:
Hello. Hello.

Brian Kelly:
Hello. Hello. How are you doing this evening Erica?

Erica Castner:
I'm a rock 'n' rollin, Brian. How's it goin'? I'm super pumped to be on the show tonight so, very excited.

Brian Kelly:
Thank you. Thank you. I think I'm more pumped because it's just gonna awesome.

Erica Castner:
I don't know. We might have a contest about that, so.

Brian Kelly:
We could put some measurement device on us, see who's more pumped. So, Erica is coming to us from Florida. I'm in Southern California. She's in South West Florida. And it's amazing how we get to do this. Be here live together like we're across the street. We could hand each other a coffee or a water and just have a chat. And that's what we're going to do, tonight. It's just two people, entrepreneurs that love to talk about what makes them successful, so that others can take that information and apply whatever works for them to get them moving down that path, as well. And so what I want to do is introduce Erica in just a moment, but first, before I do that, everyone watching right now live, you get the opportunity to win a five nights stay at a five star (Brian holds up five fingers) luxury resort in Mexico all compliments of my good buddy Jason Nast in his company called PowerTexting.com. It's a legitimate trip. It is not a lure to get you to see it - sit in a timeshare presentation. It's an actual, legitimate trip. Stay on to the end, and we'll give you the details on how you can enter for that. All right. Let's get onto the woman of the hour. For over two decades, Erica Castner has helped business owners and service providers improve their teams' communication and processes. She is passionate about assisting organizations improve their workforce or enhance client experience. In addition to working with small business owners, Erica has had the privilege of working with and for nationally recognized brands such as - you're going to love this list - Land Comb Cosmetics, Victoria's Secret, Dress for Success, Fuel and the Miss America Organization, just to name a few. She has been featured as a guest contributor to over two hundred podcast articles and stages - that means speaking - including USA Today, thrive global, ABC, CBS, Huffington Post, and digital foot print conference. I was thinking, man I wish I had a bigger professional on this show, you know someone who's done - been out there and spoke a little bit. And I'm totally kidding. Erica, finally how are you doing tonight? So glad to have you on.

Erica Castner:
I'm tired after that bio. No, I'm kidding, I'm totally kidding. No, like I said, I am super touched, super honored to be here tonight so, thank you so much and I am excited about the conversation we're having tonight because it really is truly about - what you said in your opening remarks - Mind, body, and spirit or mind, body, and business, like, how we tie all of those colors together to really drive impact in our organizations. And so, I'm fired up about what we're going to be chatting about tonight. So bring it on.

Brian Kelly:
Bring it on. I love it. I love it. Well, cool. You know the bio was really good about - It's very impressive, I'll tell you that. I loved it - It does tell people that you're very accomplished and what I like to do is, like, right from the onset, is dig right into mindset and actually find out a little bit more about what makes Erica tick, from the inside, because that's really where your success comes from. Isn't it? It's from the inside. It's the mind, where everything emanates and starts from. And so, I love this, because it's the thing of curiosity that I love to ask, so that our viewers can, then, understand more about what makes successful people think the way they do. Or how do they think that makes them successful? So, in your case, Erica, you know, like, when you get up in the morning - this is a little story I like to tell almost every show is - you know, you get up in the morning and, you know, you're a little groggy. If you're anything like me, some get up right away, I'm groggy. Your feet hit the floor, and then you start to come to, you know, you start - your senses start coming alive. You start waking up. You start thinking about the day ahead, and then those - that drive, you know, those creative juices - everything starts welling up inside, and you're about at that point where you're going "Okay, I'm ready to take on the day." Well something you've done has motivated you to get to that point, to where you're excited and ready to tackle the day with vigor. For you, Erica, what is that or are those things that help you to get to that point?

Erica Castner:
Yeah, well, if I could like backtrack, just a hot second. So, my career has spanned over the last two decades. It's amazing that I've been doing this since I was five. But, like, really in the last six years it has been the most transformation, in terms of my on mindset. So, you know I had this, you know climb the corporate ladder for the first half of my career. The second half of my career moved to southwest Florida. I decided I wanted to get out of the corporate rat race, and I decided to work with small businesses, a number of capacities - won't get into that necessarily, but mindset work really started shifting for me about six years ago, and it started with simple routines. And I think for a lot, I bet a lot of professionals that are watching this can identify with you know the moment we wake up sometimes we're, we're focused on other people's agendas, and we're not thinking about what we've got to do to drive success. And so, I set up routines and one of my, like - one of my routines that I look forward to is, literally, going out on my porch, and I'm fortunate enough that I live in Florida. I have a screened in lanai that I get to sit out. I have my tea or my coffee. I burn some incense, but literally get quiet and collective with my thoughts. And one of the things that my husband and I did about two years ago - was to enhance that routine - was to put together almost like a what we call - not a brag board - but it's almost like this accomplishment board, if you will. And it is pictures of our journey over the last six years. So, the moment we wake up, that that is what we look at. I mean you could see the span. I wish I could show you my bedroom right now, but, like, the whole wall that we wake up to is pictures of all these really tremendous experiences that we've had to drive impact and meaningful work within the stuff that we do. So, even if you're feeling groggy, even if I'm feeling a little sluggish I look at that wall and that's what fires me up and then I go to my lanai and get fired up into my routine and we can dive into that but, hopefully, that will kick our conversation off to a good start, today, with routine. So, we'll talk about that because it - routines are so much a part of my success.

Brian Kelly:
Stellar that you bring that up. I absolutely love this because routine - There's other words that mean the same thing. I like to bring up the word discipline that many people don't like that word. It does have some negative connotation if you were to look at it that way, but it doesn't if you know that it's going to take you farther, faster and routine and discipline similar, similar concept, almost identical. And that's what I found is a successful entrepreneurs follow routines. They are disciplined in doing that, and they do it all the time, every single day, without fail just like you said. and everyone's routine, by the way, doesn't have to be the same. That's not the important part. The important part is that you'd establish one that does put you in that mindset. Like Erica just stated, it works for her. Do what works for you. Have fun with it. Try different things. I mean she gets up coffee, tea, quiet time. First they look at their accomplishment board. I mean that's phenomenal. I mean think about that, you wake up like wow look what I just did now I'm awake and happy excited. What else can I do? What else to put on that board next? I can imagine. I love this. Fantastic. Great. So before we came on, we were just having a little chat, Erica and I, secretly, - no one else could hear us - but she was talking about one thing that really, really rung true with me and I really, my ears got big, and I just want to touch on the area of body, fitness. And I now know the answer to this question because you've already kind of told me. But for our audience and listeners, Erica how important is physical fitness to you and your business and in your personal life as well. And go ahead and feel free to reveal what you're about to do with your husband coming up soon.

Erica Castner:
Yes. So, I have to share this story. So, you know, when I when I spoke of my earlier remarks about six years ago making that pivotal shift from being professional but, then, really taking it to the next level, one of the things that I wanted to do six years ago was I had I was carrying about thirty five more pounds than I am today. And I wasn't feeling good. I was feeling sluggish. I was feeling, not as confident. And I feel like a lot of professionals when we want to go out there and do things like the things that I do right now to position my brand. It's a very visual thing and if you don't feel like you're you're most confident - you don't look - it doesn't matter what size you are, but if you don't feel good about going out there and doing those things, you are not going to do those things, right? And so, I was in that place where I wasn't the boy was hiding behind my computer and I was sick of it. I was done I was over it. And on top of that, my husband we had just gotten married - we were six months into our new marriage - and I just felt like, personally, there were a lot of things that were falling apart, and I felt that if I got healthier, if I got more focused on doing things that were going to make me feel more confident about myself. And drag my husband along. Because you know in retrospect I mean I wasn't going to tell him he needed to lose you know thirty pounds either, but we both were in that place. We were just complacent and working all the time and just eating whatever we needed to do. So we both made that commitment together. So we started running. We started, that was our sport of choice. I'm not necessarily an athlete by any stretch of the imagination. And we just did, we would run here and there we would sign up for a five K here and there. Last year, I'm happy to report, that we actually did our very first marathon. and then a 2019 as we're reporting this, we are committed to doing our first sprint triathlon. The funny thing about that is, I can't swim. So, I'm learning how to swim right now and make that happen. And as we're recording this my triathlon is in ninety days, so I've got a lot of work to do in a short amount of time. But I'm committed to doing it. And it's so important because it totally drives everything else. I structure my workouts around the other things I've got to do. I mean it's part of my -it's part of my routine it's part of my schedule and very important.

Brian Kelly:
That is amazing. I mean come on. Come on! You don't know how to swim and in 90 days you're going to be swimming the long distance.

Erica Castner:
I think it's like a fourth of a mile. But I was telling a girlfriend that today and she was like, "honey, that is a long way". I say "OK well at least it's not like an Ironman." I mean I think that's like like a mile point to swim. But anyway we we shall see. So, I'm hoping there's a lot of people to rescue me, if I need it that day.

Brian Kelly:
I'm just - I'm beyond impressed that you would even think to do that. I mean, I've known people who didn't know how to swim, and it would terrify them to know end to even think about this. You've made the decision and I'm, I'm convinced you're going to do it. You're in. You're done. You're learning how to swim. Oh gosh. Erica you just defined the entrepreneurial spirit right there because that is the absolute epitome of one getting out of their comfort zone. Isn't it?

Erica Castner:
Yeah. And I feel - you know it's interesting you bring that Brian because, like, I feel like there's - and I'm sure we'll talk about this throughout our chat tonight - but I feel like a lot of people get stopped. They get complacent and then they feel like they have no choice, but it's like if you just made the decision to do it, like, it's amazing what will happen if you just make up your mind and say yes I'm going to go do that. Now, whether or not it happens in the time frame that you expect it. I wanted to just start my training a lot earlier in the year, and I had some personal issues that were keeping - a couple of surgeries, I'm not going to get into not tonight - But a couple like surgeries that I had to sit on the sidelines. So, there's that aspect of it. But if you can make up your mind and say you know what. Come hell or high water, I'm going to do this. It's amazing what - not to get all like woo woo about this - but it's amazing what happens when the universe is like "OK that man or that woman is onboard. I'm going to support that initiative to make stuff happen." It's pretty powerful.

Brian Kelly:
You know, there's nothing woo woo about it when it works. You know. I used to think, you know, back when we - and you probably did to the very first time you heard these concepts like that's kind of woo woo, bro, come on now let's no. I don't wanna go down that path that little woo woo for me - Well, the thing is, you know, the only the only way one can learn is if their mind is open just like a parachute. You know, if you jump out of a plane and your parachute doesn't open, well that's not a good thing. As an entrepreneur, you, you've already jumped out of a plane so, open the dang parachute and you know that way, you'll not only land safely, but you'll have a great ride all the way down. You'll be enjoying it. It'll be thrilling, exhilarating. I just made that whole metaphor up, is that pretty cool.

Erica Castner:
That's awesome. I love it. In the throes of a live show.

Brian Kelly:
Exactly. And, yes, we started with some technical glitches I saw, but we're powering through, it's all good now. Let's see. Oh, yeah. We were talking. I see him behind you too. I was talking about the importance of reading books, like, I have some back here, and I was just curious if possibly, perhaps, that you yourself were an avid reader and, even if you're not an avid reader, either way, what business related book would you say is inspired you the most that you picked up? It could be recent.It could be the one you first picked up. Any book that comes to mind.

Erica Castner:
Yeah, you know, there's a number of books and like you have a list, I have a list, and you can see kind of behind me I do have half of my book lists just - or my bookshelf displayed. I'm a big fan of audible. One of the books that I feel like really stands out in my mind. It's not necessarily a business book per say but, the Alchemist is one of my favorite books and it's a one that my husband turned me on toj. I appreciate - And it's a quick read on audible. It's about a four hour listen on audible. Which and Jeremy Irons - fun fact for you all that if you haven't heard yet. JEREMY IRONS, the voice of Scar on The Lion King reads the book - so it's very, I loved listening to the book, but it really talks about the journey. And again it's not necessarily a business, but per say, but the story is this parable about one's journey to find happiness. And I'm not going to spoil the punchline for you all but I feel like in a lot of ways we are constantly seeking and, I won't speak for anybody that's watching this, but, you know, if you're in a moment where you're constantly seeking and you're trying to find joy, you're trying to find happiness and then you find yourself being, like, delayed with all this work that you've done and then you come back to square one you're like "What the hell did I do all that work for?" like I could have just, that my friends, like, you got to fall in love with the journey and you've got to be committed to all the twists and turns that are going to happen. And sometimes what's right in front of you - I will say this about the book sometimes what's right in front of you. It might not necessarily be ready for you to get it - if that makes any sense. Like, so, if you have something within arm's reach, and then you go and do something different or you,like, pivot. For some reason, you probably aren't ready to receive whatever it is that's within arm's reach because you've got to do something else in order to achieve it. So, don't ever look at something - and I'll get away from the book for a moment - but don't ever look at something and say OK you know, like I should be at this level or should do this or blah blah blah. Just appreciate the journey and the process because that is going to help shape you and it's going to help propel you. Honestly, more than anything, if you can get excited about the journey and just say "you know what. Like I'm not on the on the track, but I'm on a track. And so with that I'm alive I'm kickin... What else can I do to fire things up." So, Alchemist one of my favorite all time reads, and we can pontificate upon that, but I think I said enough about the book.

Brian Kelly:
That's actually brilliant that, that goes right in line with the fact that you have an accomplishment board, not a vision board of something you want in the future. So, that was in perfect alignment with everything you just said. And, you know, it's the Alchemist, that, that's so, I'm getting that. I'm reading that next. I loved how you said, you know "a lot of times things are right in front of you and you're not even aware because you're not ready." And it just reminds me of a funny little movie I once saw that many of you may have seen called Bruce Almighty. Remember that with.

Erica Castner:
Jim Carrey.

Brian Kelly:
Thank you. Jim Carrey. And there was this one scene - I just will never forget it - I wear the story out; I love it where he's driving in the rain. It's dark and he's despondent and he's driving and he's you know everything's gone wrong. Can't get his girl back. And he's he's like "All right God. I give up. Thats it. Whatever you want god, just give me a sign. And then right that moment the camera shows the front of the car, and in front of his car is a stake bed truck with all these, literal, road signs pointing at him, saying "Go back do this do that." And he sees it and he goes "Come on God, any kind of sign." And the next scene he's plowed into a pole because he wasn't ready for the message that came to him. And it's a perfect metaphor for that. That is true. It's interesting, right, Erica have you ever read one book more than once, the same book.

Erica Castner:
Oh, yeah of course. And, you know, a lot of my -I have a few mentors that have suggested that I read things with highlighters. And read, you know, something January 1 and read it through and, then, next year make that same commitment to reread it with a different highlighter. I've heard that from a number of mentors, too many to probably account for the show, tonight. But it is - it's really something that you have to, you don't, but I think that there there isn't a - an appropriate amount of time to write a particular book. I feel like a one hit you, and you feel like you need to reread it again - I know Ed, when he was on his marathon last year, I mean, he'd read - he'd either read or heard the alchemist six times, already. And that was one of his - that was what he listened to on his - on his... How appropriate, right, when you're on a marathon, how appropriate to read a book about your marathon journey of life. So, yeah, I mean, he's listened to it a number of times. I have to0. So, there's no shame in that.

Yeah. Not exactly. Just the opposite because, I've done this often from stage, on teaching students and say, "how many of you have ever done that read a book once?" And they always to go OK I pick one of them out. So, was it the same - was it - did it seem the same the second time you read it? And she'd say, "No, actually it didn't." I said, well, wait a minute. Was it the same book. She goes Yeah it's OK with the same number of pages. Yeah. Did you tear any out the last time you haven't - make it a point - and I said So, the book didn't change what changed. And she thinks for a minute. Well, I guess it was me. That's right. And now you - It's so amazing how you pick up things, differently, after you have quote unquote matured beyond the first point that you were the first time you read it or even a second. You know before the next subsequent time, and it's so cool how you'll read and go, "Man, I don't remember that. I don't even remember that last time." I would listen to audios by a mentor of mine. He did a full two days similar, and I listened to him over and over and over because I'm training myself to be his speaker and train his students. And that happened to me every single time I listened, and I listened to him - I can't tell you how many times. It's just a phenomenal thing that happens, and I get excited about it because, like you said, you find that one book that has impact on you then definitely go back audibles a great way because you just hit bookmark on the audible thing and go back and look at all the bookmarks you just had, and then go review those. It's pretty awesome.

Erica Castner:
I love it. Love it.

Cool. Very cool. What. What are you up to, now? What's next on your plate, as a businesswoman? What is, like, going for you? I mean are you - I have no idea. Are you going - Are you going to appear somewhere, to go on a stage, get another podcast, hit another client, travel across the world?

Yeah. Thanks for asking. So, one of the biggest initiatives I'm working on, right now, I discovered I actually had my company, now, just over four years. I have a long career, but I decided to finally give up working for somebody else and take this act on the road by myself. And, of course, I have a small team that supports some of the behind the scenes initiatives. Well, one of the things that I really started looking at in terms of the clients that I was working with is that I currently work with, is especially this as well as the organization grows or as the teams bring on new staff oftentimes, in my neck of the woods, which I live in southwest Florida, currently, right now. There are a lot of corporations locally, here, that recruit talent from other markets. And one of the things that I was discovering, in just the conversations I was having inside of the Southwest Florida economic development climate, was that people that moved to this area don't necessarily acclimate as fast. I was fortunate, 14 years ago, I got an opportunity to work for a company who's very involved with community, very focused on driving awareness. And it forced me out of the nest, if you will, metaphorically, like I was very much used to having people come to me when I worked for these larger retailers. But when I, now, had to work for this small mom and pop operation, and my job was to go out there and get get business, or get opportunities, and pound the pavement. I did that through community initiatives. And, so, it behooves organizations to have a plan to help their employees, especially when they work for a large organization. Help them get acclimated to the new communities they live in. So, that's the biggest focus I have right now, is really connecting the dots for these employees, to get connected to the community. So, they're more likely to stay - employment retention. I actually read employment - Look I'm sorry, unemployment is at an all time low here in my neck of the woods, but retention issues - that's a totally different ballgame - and so, I'm really wanting to - I've got a number of partners that are committed locally, here, to help with the employee retention so some of these larger organizations. We're testing that model here, and it's in with the hopes that we would be launching that in 2020, statewide, in Florida and then expand into other markets beyond 2020, after we've tested that ground here. So, I'm working on a huge initiative, right now, to engage our employees, to help boost retention for some of these larger organizations.

Brian Kelly:
Well, my goodness. If you need a guinea pig or somebody to help train when done in Florida a volunteer because I love Florida. I've been to Fort Walton Beach, on the panhandle, and on the other side heading out for a cruise. I love Florida. Who cannot be acclimated to that, I'm thinking, right? But it's - you're experienced in the reality and that's - you know I've heard this, you're not the first, you're one of many who said unemployment's down but retention is not working at all. I mean people are flying, left and right.

Erica Castner:
Yeah, people are leaving because they're not commit - and they're not connected to something. And I think that we I don't know if we'll have a lot of time to go into this app aspect today, but I think that the other another key driver another thing that really motivates me and inspires me, is that, you know, when people get connected with another resource or another person that's going to help them in their journey, I know that there a ton of work to be done, as it relates to connecting the dots for people. And at the end of the day we're all hardwired for connection and inclusion. And so entrepreneurship that sometimes it's the most isolating aspect because so much of our journey is alone. So much of what we're doing, especially in the beginning stages of our business, is, like, figuring all these things out by ourselves. So, creating community, and I encourage a lot of our entrepreneurs that are watching tonight, is get in a community. Find your way through getting involved with a civic organization or trade association. Don't just make it virtual, like, there are tons of resources online, but make it a point to connect in your own backyard because you'll be - even if you have an online business. You'll be so amazed at how many resources or how many people need you or how many people need to know you, based on what you provide. But you've got to do that in person. And so, you'll feel better - Other people - even if you're an introvert, like, I am actually introverted. Like, a lot of people look at me and say, "Oh, you are so not introverted". But my default setting is, basically, an introverted personality. But part of the mindset shift, for me, was just, I had to get out there and do those things and position myself in front of other people that are gonna help me soar. So, if you are all in that situation where you're feeling a little stuck or a little isolated, I highly recommend you get involved in something in your community.

Brian Kelly:
That's on - that's truly on point. Even as an entrepreneur, you made me think about it because, you know, for me to do that, what you're just saying, I go to events and go to seminars, networking events. What have you. And I get to meet up - you know it's isn't it interesting, Erica, when you first came on, half an hour before we started the show, we had never met before correct.

Erica Castner:
Nope.

Brian Kelly:
We've never even spoken, audibly, to each other before that. We did email before, right?

Erica Castner:
But we were emailing, yeah, but other than that, no.

Brian Kelly:
But the second I saw your face - the second I heard your voice. I didn't see your face right away, I'm like, oh, I feel like your family because that's the way entrepreneurs - you know, it just every event I've ever gone to that's entrepreneur based or has that flair is I feel like I'm in my second home. It's, it's comfortable even though, you know, we're talking in our comfort zone, but it has that feel. And it's a great way to get reconnected, as you're saying, and connect with like minded individuals, on that end. Now, when you're an employee, you know, there might be different things that they can go seek out. Maybe go to the gym and go together, you know, get with the other employees that have been hired, recently, or even the ones that haven't been hired recently and have the ones that I've been there for well invite them out things like that but you're so on point about connection. And then after I make connections go I regularly, every single week, talk to one or two, at least, of those connections. Either on the phone or on Zoom video, if I can't be with them. So, you're very on point with the connection thing. I love that.

Erica Castner:
Yeah. And I think that anytime when we are stuck if we just reach out. If we if we tap into - we don't necessarily have to go seeking new people - we can just tap into our existing center of influence. And if you feel like you don't have that quality center of influence, now, then to what Brian's point is, you know, take the time to look at networking events or conferences or workshops that are appropriate for your industry, that you are going to meet other professionals, and people that are like minded. So you can feed off that energy, and that is, really, what truly is going to propel you. But take the initiative, like, don't wait for it to come to you. Take the initiative. And I think the other point I want to drive home is that some of us will just wait for that opportunity and it ain't coming to ya. You've got to go out there and get it.

Brian Kelly:
So true. That is so true. We call it taking action, right? You've got to to take action. So, changing gears just a little bit, because this is something that every successful, well every entrepreneur who's struggling wants to know, different ways to get better at getting the word out about their business i.e. this word called marketing. And I get it and we all get it. It's multifaceted. I mean there are so many avenues and ways to market. It's, it's mind boggling. And so with that, though, that's why I like to ask this question is, Have you found one form of marketing, to date, in your four years of doing this, that has worked the best over the others? And, if you don't mind sharing, what has that most successful form of marketing been for you?

Erica Castner:
Yeah, I would have to say that my - I mean there's a number of things that I do - but one of the most effective is being on somebody else's stage -being on somebody else's - speaking in front of other people's audiences about topics that are relevant to them. And I think that's the important driver there. It's not about what you want to talk about. It's really knowing what that audience is needing and obviously, like, I'm never going to go into a room and talk about neuroscience. Like, that is not my jam. So, I'm gonna make sure that if I'm speaking in front of an audience, it's going to be on things, like, relationship building in the business context. Communication, teamwork, leadership development. Even on some level, marketing and positioning yourself, in your verticals. I mean, there some things that I can do to speak to that. But being in a position to know who your audience is and speaking to that audience. Not at them but really sharing value, sharing knowledge. And then what I find is that I've been able to weave into my topics, or into my talk, opportunities to where people will literally take pictures of me speaking and not just because I want them to take pictures of me speaking but I really want them to take pictures of their experience, and I encourage them to do that. So they can then share it with their social media networks. And it's an operative - it's kind of this fun little catchy thing that I do. But it's it's a way to bridge that gap between what I'm doing offline and what I want to continue to do online to evolve the conversation. So, speaking on events and even speaking on podcasts so you know Brian perfect case in example. You know we coordinated this opportunity, but it wasn't just, like, this is the very first time people are hearing about it. Like, we've been talking - you and I have been talking about it on our our platforms. So, we're gonna do this. We're gonna do this interview. I'm going to interview Eric, and I'm like, h Brian's interviewing me. So, I've been able to lead up to this point, sharing that value with people that I, like, interacting with online. even offline in some of my private conversations. And then on the backside of that, being able to share that. So, speaking and whether you're doing virtually or in person gives, you a little more leverage because you do have pictures and documentation and that proves that you were there and you can continue to share those takeaways or those wins from that moment when you were speaking and those highs. And other people can do it for you which, is kind of cool, too.

Brian Kelly:
It's so refreshing to hear you say speaking. I love that so much. So few go to that as one of their primary marketing methods, and I'm curious why that is. And we're talking about others that already speak, right. But I can I can already sensee the tension in the air of those who have not yet gone on stage or spoke in that manner - not me I'm not doing that. Are you kidding me - because that's, like, next to death, it's the scariest thing humans have is public speaking. Which, I want to ask you a question about that. In a moment. But you said so many golden things there, you know. Speaking, you don't just get up and start - well, some people do and they're very good at it - but most people don't just get up and start yacking on stage and become good at it, at delivery. So, I imagine - I'm guessing - that you went through some training or had mentorship or someone giving you some feedback along the way. Have you had something like that to help you in the speaking arena?

Erica Castner:
Yeah, for sure. I mean, there's a number of resources that I have been utilizing over - and you know going back to my - the bio that you read the lovely introduction. a lot of my fundamental speaking opportunities really came when I was a participant through the local preliminary at the Miss America organization. So, I didn't actually compete at a state level or the national level, but I competed in a number of local preliminaries, and it was a wonderful way for me to build my communication skills. A lot of people don't realize this but, you know, they always see that the stage presence on a like a Miss America environment, but there is actually an intense interview that happens behind the scenes, and you're interviewing for the job. and the interview is usually about five to seven judges, if you will, that are interviewing you based on your experience, based on your the reasons why you want the job, your platform. You know, I had to pick a platform. Something that I like stood for, like, a cause that I was going to represent, if I should I win that title, that state title, or that national title. I went to that level, but that really shaped me in a lot of ways because I was able to communicate in a thoughtful way and then obviously I had a lot of mentors and trainers. and then doing it. That's the other piece. You learn this all day every day. But if you don't implement. If you don't like like, actually, go do it in for real life. Like, I said I speak all the time and I flub it up all the time. Like, I am not a perfect presenter, but I just know that because I'm doing it, like, that's that's affording me the opportunity to do earn the right to do it again. And so anybody that's watching this, who is scared out of their mind to go do it, I just encourage you to start somewhere and just know that you're not going to be gifted at it right away. I've been doing it so many times, and I still don't feel like I have it mastered by any stretch of imagination, but that's the beautiful part. The only way you earn the right to do it more, is if you do it in the first place. So, get started do it. Take it out you can learn from the best, but you got work. You've got to actually do it.

Brian Kelly:
Absolute words of wisdom. And for those, you know, start on podcast. Nobody can even see you. and they're not even live. So, they can be edited. That will give you a level of comfort to continue to move forward, or just jump and do it and get on a video show like this. And reach out. There are avenues out there where you can resources where you can put your name out there and say I'd like to appear on your show. Many appear on this show, as a direct result of that, that I've never met. It works. It works phenomenally well. That's phenomenal advice. My goodness. It's, like, for those you that are nervous. Look. Look. Every time I come on the show, I have a level of nerves. Every time I've spoken - many times on stage. I've spoken many times in front of this camera. And it doesn't matter how many times. How many of you - can you remember, Erica, a guy named Johnny Carson?

Erica Castner:
Oh yes.

Brian Kelly:
You'd be surprised how many people I've asked, never heard of him. So, he was The Tonight Show host before Jay Leno, who then preceded our man Jimmy Fallon, right now. And Johnny Carson did this, every night, just like Jimmy Fallon does. Every single night. Five nights a week. Actually, four nights a week. I found out they did two showed tapes on Thursday, but they do five shows a week. And every single time, so ,Johnny admitted that he said right before that curtain opened, he was frightened out of his boots. Because - every single time - he he had big time nerves. And this is a guy who did it professionally. And was loved by millions. Can you imagine? So, now, you have, you know, I give people - you have permission to be nervous. Now, just get out and get on stage. You do it because, the best of the best do it.

Erica Castner:
Yes. Mel Robin's, not to cut you off sir. Well, Mel Robbins the author of The Five Second Rule, that's her most notable book. She has a few other books out, but a lot of people recognize her for that. I'm she even in it says, somewhere in her - in that particular book - that there's a difference between, like, feeling frightened and feeling and - I'm paraphrasing this - but feeling excited.

Brian Kelly:
Yeah.

Erica Castner:
So, we could replace that, Oh my gosh I'm so overwhelmed with this. I'm so nervous. I'm so oh - like replace that with I feel really excited. I'm just so thrilled that I get to change people's lives. Or I get to interact in a way that's going to expand my message. Or whatever it is way I like whatever context you want to put it in, but replace that anxiety with excitement. I think that was a really huge takeaway, as it relates to speaking.

Brian Kelly:
Yeah. There's actually two tips that were given to me that are gold. And one is right before you are it's you're trying to get up on stage -whatever that happens to be, in front of a camera, a podcast, is take a deep breath, really deep and slow and let it out. And you'll just feel everything relax. And then if you're still feeling nervous, it's really because you're all think - you're thinking all about yourself. And you know, how you're going to look. You know, do I have something hanging from my nose? All this stuff goes through your head. And that's the problem. And then at that moment reframe it and say well I wonder how I'm going to impact the audience. How can I do the best job for them? And the second you start going down that path, in your mind, you'll notice the calmness start to set in. Yes, there's still anxiety, and it could be excitement, but there's excitement and less nervousness. And you can go crush it after you do those two things. So, it's amazing.

Erica Castner:
Sure. And you know, you brought up an excellent point about making it about other people. I feel like there's a lot of - if you put it into the context of leaders who are wanting to on-board or bring people into their, sort of, influence. Whether it's through employees or adding new clients to their book of business. You know, like instead of - to your point - instead of making it all about us, it's a very ego driven thing. If we really, truly tap into what other people want and not be like, you know, an absolute, like, give a give up everything that we stand for to make things happen for other people. But if we focus on what other people desire, we're going to get what we want in return. So, speaking wise, if you're focused on the audience, you're going to be so much more relaxed and being like oh my gosh you know what do I look like? How am I sounding? If you do that and, then, again, on-boarding, in the context of developing team or bringing on clients. If you just focus on the other person, you're gonna get so much more out of your time and energy spent on those relationships.

Brian Kelly:
Yes, it's actually a universal concept. Isn't it? Even when you're in the process of doing a sale, you're selling. As long as you're serving, you're selling. And you're doing it successfully. But if you're thinking about how much money you're going to make the whole time your doing the sale, well, good luck. Good luck. Yes. So, it was interesting that brought up because you were talking about The Alchemist the book, and how it wasn't a business book. And right at that moment it hit me, it is like, isn't everything that is personal development or mindset driven also a business book? Because business is a relationship. Isn't it? I mean, there's really not a whole lot of difference. Unless you're an online retailer, like Amazon, and there's really no human interaction. Except for the reviews you get later. But, you know, when you're talking one on one it's a relationship. Business is a relationship. And that's what that gentleman when. he opened his cabinets and it looked a lot, it looked better than what's behind me. Just shelf after shelf of books. And they were all personal development, more than actual business marketing, sales, team building, because he understood, it all started from here. So, you know, just, man talk to Erica. Get in contact with her. We're gonna show you how to do that here. Actually, kind of soon. My gosh, it always goes by so fast. Every time. Brokita says Hi Erica and Brian. She's on watching. And Maggie, Kyle, Patrice.

Erica Castner:
Oh. Yes, Hey Maggie how's it goin?

Brian Kelly:
And Carmen Salone. Everyone's saying hello. Hello. Hello.

Erica Castner:
Hey Carmen. Welcome. Welcome.

Brian Kelly:
Beautiful, beautiful. Yeah. Just all this - everything I've noticed - talking to so many people, just like you. It always, always circles back to to the core of the foundation is always mindset. I didn't know this until I was, you know, not long ago. Till I was like 46, 47 years old. I didn't realize that that was what was holding me back, was I didn't, I didn't do anything for my mindset, but I should have been doing. And now knowing it, I feel so liberated and I just love it. I got a shout out for the world. That's part of the reason I'm doing this show is that it's not coming from me. It's coming from people like you. You know, I'm not the talking head. It's people that are getting, showing their experience. Showing their success, their expertise. And every single time, mindset is the core of the whole ball of wax. And that's what I'm loving about this is, you know, if I can implore upon people, just work on your mindset. Neuro linguistic programming. NLP for short. The science of success. Look into that. Brokita, who is on listening right now. She has an NLP institution in Atlanta. Connect with her. Connect with us if you need to connect with her because we know how to get a hold of her.

Erica Castner:
We got people we know people.

Brian Kelly:
Got peeps.

Erica Castner:
Exactly.

Brian Kelly:
You know, there's a lot of things that take - it takes to become a successful entrepreneur. You know, we get to pull together our resources of experience of our life. We've developed many skills. We being entrepreneurs, in general. You, Erica, that you just have all of these skills, that you've built, that made you successful. Now, we're talking skill set. If you were to name just three, what would you say are the top three skills that you've learned, to date? Because you'll learn more and master more beyond today. What are three of the top skill sets that you needed to become the success that you are?

Erica Castner:
Okay. This is a tough one, but if we had to narrow it down to three, I'd probably have to say that you've got to know what you stand for. You've got to be people focused, and you got to be adaptable. Like, all three of those components, you know what you stand for. The right people about align yourself - or the right people or gong to align with you. And it's going to be really easy to find like - oftentimes in my work, you know, they're like, "Well, I don't know where to find the right people". Whether it's like finding the right clients, or finding the right teammates, because they're growing as an organization, or the right donors. If I'm working with nonprofits, in some capacity. But when you know what you stand for, like, those people will show up. And like you're just so laser focused on that, but then you also have to have the flexibility to adapt. You know, like, I hear this a lot from what was it said Ken (last name inaudible) actually says this and when it his first podcast episodes. Where he talks - he shares the story about corning, like corning, where, and like how they had to reinvigorate their company or they were going to go under. They, literally, had seven months to figure out what they were going to do, in terms of, like, the what their number one product was, like, getting ready to, like, the competition was gobbling it up. And so they were no longer the leader in that world. So, they had to think about, well, if we had no more resources, we couldn't hire anybody, what more, what more can we create with this program that we have, on nights and weekends, that it's going to take us out of this slump. And he talks about something called the S curve. I'll have to share the link to that interview. I wasn't expecting that it was going to come up tonight, but adaptability, you know, figuring out. What is it you've got to do. My business has evolved over the last four years. It looked nothing like it did four years ago when I started. But if I if I were still playing that card, I mean I think I would still be successful in some way, but I don't think I would have evolved. And I certainly wouldn't be able to help the people that I helped today throughout - Without that adaptability and that evolution. So, people focus, you know, adaptabilit, and just know what you stand for. For goodness sakes. Don't be everything to everybody. Be specific.

Brian Kelly:
Oh, oh absolute words of wisdom. This is amazing. That's the thing, a lot of people want to, you know - who's your target market? Who's your avatar? Everybody, you know. You get that.

Erica Castner:
Yeah. Stop it.

Brian Kelly:
Exactly. That's what I always want to go. OK. Who's your target market? Tell me again. That's it. People focus, perfect adaptability. We call that flexibility, as well. Same thing. I love that. It's another - So people watching, listening, right now. Whether you're watching live or listening later, as a recording podcast. I mean. come on. We're on all these - We're on nine different platforms, live, right now. Many more that have been shout out and shared. And we're going to be on 15 podcast platforms. You might be listening to that, right now, after the show's over. Kind of like a weird time shift there. So, definitely, take notes and play this over again, like you would read a book over again because Erica is laying it out. She is giving you the secrets to success. The thing is they are not secrets. And that's what's too many people think. It's all a big secret. Only those people that know know and they won't share. Like, look we're sharing it right now. Erica is sharing it right now. Every component I've ever read or heard, and not every component I've ever read or heard, but everything she has said, so far, has been inclusive. Everything I've read or heard. And these are the best things that you can concentrate on. Listen to her. Take her advice. She's not even giving this as advice, but she is. She's here to serve you and help you. That's why I love having people like her Brokita, who was on earlier. I love all of these wonderful people that come on. And gosh darn it we're near the end, and I don't want to do it. And before we close the show, I want to remind everybody and, Erica if I forget, you please remind me that you also have a gift for our viewers. But I want to ask, real quick, based on that whole thing I just blabbed, on was who is your avatar? Who is your perfect client that you're looking for? Before we go to the gift portion.

Erica Castner:
Yeah. Perfect. So, in a nutshell, basically, is that company, that organization that has significant amount of employees. I mean, somebody that's got anywhere from 100 to 300 employees, that is wanting to dramatically improve the employee engagement retention within an organization. So, that's why I'm focusing on, right now, is helping those companies. They do a great job on-boarding, I think. Maybe they have issues with that, too. Some of them do. some of them don't. But my my commitment is to really help them out-board, to really connect with the community that they live in sos they feel more connected with, not only their work, but they feel more connected with their purpose and their communities. And they stay. And they're engaged and the employee is happy, the employer is happy. And life's good. And then community benefits because that person is keeping in, they're staying within the ecosystem of that community. So, that is my, that's my biggest focus, right now, is working with those organizations.

Brian Kelly:
Fantastic. So, if you're watching, listening, and you know a company that that Erica is describing hook her up. That's what we do. We connect to each other. I was thinking, as you're saying those things, like, who do I know? What companies do I know that you could potentially help? That's what entrepreneurs do, we help each other. Even if I was in the same arena, I'd say, OK, I'll find somebody in Florida that's closer to her.

Erica Castner:
Exactly, and I really quickly just want to jump in here, because that is so vital that you just said that, because it's like so many people go into that scarcity mindset and say why can't be friends with somebody that's in my industry because they do the same thing. It's like no, no, no. Like, you need to align with all sorts of people. And those referral partners, because you never know, there might be an opportunity to where that person is going to be a better fit. Like, that person you're making friends with, that's going to be a better fit and can better serve the person. And, again, goes back and people focus. If you're focused on the other person, you are always going to win. Period. The end.

Brian Kelly:
That's exact - you couldn't have said it better. The serving attitude. That's what that's what makes it all happen. And there's no scarcity in Erica. You could see that right away. There's one question, Erica, that I usually - I don't end the show with the question because we have a couple more things to do but that I love to ask, as the last question for my guest. And it's kind of a - it can be deep or it can be light. It is solid to you. But I liked to - I like to end the show with this because I found it - the results very interesting with each of the previous ones. Before we go jump into that, real quick, for everyone that's been watching, live, from the beginning or is just here, now, you can win a five night stay, at a five star, luxury resort in Mexico. And now, I'm going to show you exactly how you can enter. And, so, you now have the permission to go to this Web site that you see on the screen, if you're watching live, and or you can text - send us a text through your phone. So either go to TheMindBodyBusinessShow.com/vacation - all lowercase, as you see there. TheMindBodyBusinessShow.com/vacation and just enter there. Or if it's easier, take out your phone and type in the phone number of 6-6-1-5-3-5-1-6-2-4 and, then, in the message area, type the word Peak. P-E-A-K and hit send. Again, that's 6-6-1-5-3-5-1-6-2-4 and type in the word peak. P-E-A-K. And I can't wait. I give a vacation away, every single show. I love it. This is sponsored, once again, by my good buddies over at PowerTexting.com. And in fact when you go and enter to win, either through the Web site or you text the word, that's all being handled by PowerTexting.com. I am also a client, and they are an amazing, amazing - some phenomenal service. Highly recommend, any entrepreneur out there, you need texting and you need it. This is, this is a phenomenal system, automated. It's amazing. So, go ahead and do that right now. And then we're going to come back to Erica with that wonderful heavy hitting question that, honestly, isn't heavy hitting. I don't want you to feel that I backed you know corner and you're getting all nervous because, I know you're a pro and you don't do that. So, here's the thing. The thing with this question, Erica, is there is no such thing as a wrong answer. It's impossible. It's just the opposite. The only, the only correct answer is yours, because it's a personal question to many. And another interesting thing I found, and I can't believe I'm still saying this every show, but to date, no two of my guests have ever said the same exact answer never given the same exact answer. Some have been a little similar, but no two have been the same. It's awesome. So I'm compiling a book, that's going to be, How Do You Define Success. That will be the title. And I just gave away that question. So, Erica are you ready?

Erica Castner:
I'm ready.

Brian Kelly:
Erica Castner, how do you define success?

Erica Castner:
Well, I say this a lot, to - there's a few nonprofit organizations I partner with, to really help with their employee development. One of the things that we say, constantly, in that program, is confidence is one through consistency. So, if you are creating or are wanting to achieve success, in any right, or any level, that comes through being consistent. And if you are concerned at all, about being confident in those aspects, confidence is one with consistency. And so when we create success, like, that wasn't created overnight. That was created by somebody's hard work, consistently, over time. And, so, just showing up. Making sure that, like, you're giving it your all. And even if you're half-heartedly doing something, it's still showing up. I mean, I - again we didn't talk about this on a deep level, today - but I - a lot of people don't realize I had two surgeries. One was in the last, well the last four months. One was pretty significant, but I still showed, up every day. Like, I was behind the scenes, strategically. You know, like, it was like the Wizard of Oz. You know, don't pay attention, but the woman behind the curtain. But there were a lot of things that I did on the front side to make sure that I didn't look like I was skipping a beat. And there were days where I didn't feel like I was at my ultimate level of awesomeness, but I still showed up, and I still made a commitment to put some skin in the game. So, even on your worst day, if you're showing up, you're going to learn something from that. Be consistent. That's where the confidence comes through, and I think, that's where success is ultimately going to be driven. It's through you showing up.

Brian Kelly:
And true to form. Unlike any other answer before you. I love it. And it's so awesome. I love it. Confidence is one with consistency, you know it's it's the C and the C. They go together. And you said it so eloquently, and so perfectly. That it's just showing up, and whether you're all in or not, it's just getting in the habit of continuing to show up because that starts to gain momentum and become a snowball effect. And you just gain confidence and you become more consistent. And your success will, then, increase. And my goodness phenomenal. Thank you.

Erica Castner:
You're welcome.

Brian Kelly:
Now you had indicated you had a gift for the peeps. What I wanted to do is, pull up - if it's appropriate - pull up your Web site, and let you go ahead and just talked about the gift and how people can get a copy of that gift. Which is phenomenal. I'm looking at what it is right now. So I'm going to turn it over to you to explain what that is.

Erica Castner:
Yeah. Perfect. Thank you so much. So for our listeners, tonight, and people that are viewing the show, I want to give to a program that I created a while back, but it's still very relevant today. It's called Amplify Your Business Results. There is 12 mini lessons inside of the program. It's a self study program, but it's an opportunity for you to more importantly find, connect, and convert more of your ideal clients. There's a huge component in there that really shapes how you're communicating with your ideal clients. Where to find them. Where to interact with them. So, if you head on over to TheQueenOfResults.com/BrianKelly - I was going to make it, like, something longer, but then I thought, well that's way too long. So, we put it TheQueenOfResults.com/BrianKelly you can actually just enter a few pieces of contact information, and I will gift that to you. It's a $397 dollar value. And it will be yours, complementary. So, it's my gift to those that are watching the show, just for being you, and for you being here and sharing your time with us, tonight. So, I want to gift that to your audience or the people that have been watching tonight.

Brian Kelly:
Thank you so much. I've got it up on the screen, right now. For those of you watching. That's quite remarkable. I don't know if you indicated the value of that? Nearly 400 dollars.

Erica Castner:
Yeah right. Yeah. Well, and I sold that program back in the day - I mean like I say back in the day, like it sounds, like, I did it like eons ago. But we did that program last year, and so, we are bringing it back for your peeps. And so I want to gift it that to you all and, again, relevant stuff. Love it. It's one of my favorite programs. I want to get that to you all tonight.

Brian Kelly:
So appreciate that. I like the way that URL rings. You know it just has a cool sound to it. So, one more time, TheQueenOfResults.com/BrianKelly.

Erica Castner:
Brian Kelly. Yeah, I like that guy. That guy is awesome.

Brian Kelly:
I love it. That woman is awesome. Erica Castner. Thank you so much for coming on. And one last, final thing we want to find out is the absolute best way for people to connect with you. Especially those that have connections with companies that have you know around 1 to 300 employees that might be able to use your services. I just think every single one of them could, because very few think about what to do after they're there. They just train them and let them go. So, what's the best way for folks to get a hold of you.

Erica Castner:
Well you can certainly get a hold of me, I think TheQueenOfResults.com. But if you follow me over at LinkedIn is a perfect way for us to continue a conversation. I'm just, simply, Erica Castner on LinkedIn and message me. Let me know what you're working on, what your current areas of focus are and how I can support you. Even if you don't have a connection for me. Reach out to me because I'm always intrigued by meeting the people that are on the - you know that are watching and it's just it's inspiring to connect the dots. For people across the world, across the globe. So, Brian I thank you for giving me that opportunity to connect with new people, tonight. I appreciate that.

Brian Kelly:
You're so welcome and thank you, Erica. You exemplify the Word Servitude. You're just here to serve people. You love to help people. and people watching,she gets it. It's not all about her. It's never been about her. I haven't heard a thing she said about herself, yet, that is like boasting or bragging or ego based. It's all about serving others. And I'm so thankful that we were connected so that we could get to know each other on this show, as well. So, I so appreciate you spending the time. I know it's late there in Florida. It's approaching 10:00 p.m. And so, again, appreciate you for spending time with us and for dispelling - just you know reigning value down. I mean, my goodness, this is one of the best interviews I've done and had, as far as the guest goes, in a long, long time. All of them are phenomenal. But you, you the value was every time you opened your mouth, there was another nugget coming out. So those of you watching, listening, play this back several times. As if it were a book that you're reading. You'll get more and more out of it and just skip to the part where Erica talks. That's the best part.

Erica Castner:
Oh, Brian, you're too kind. Thank you so much for those kind words. I really appreciate it. And you're a tremendous interview and I appreciate all the things that you're doing to elevate entrepreneurs out there and committed to positioning people from a place of strength and support. So kudos to all the work they are doing out there. Much appreciated. You rock, my friend.

Brian Kelly:
Thank you so much Erica. Man, I think I got a new best friend. All right. All right. Well that is it for tonight. Once again, on behalf of Erica Castner, I am Brian Kelly the host of THE MIND BODY BUSINESS SHOW. We will see you, again, next time, one week from tonight. Until then, so long and be blessed everyone.

Erica Castner:
All right. Take care,everybody.

Announcer:
Thank you for watching and listening. This has been the mind body business shows with Brian Kelly.

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Erica Castner

For over two decades, Erica Castner has helped business owners and service providers improve their teams, communication and processes. She is passionate about assisting organizations improve their workforce or enhance client experience. In addition to working with small business owners, Erica has had the privilege of working with (and for) nationally recognized brands such as: Lancome Cosmetics, Victoria's Secret, Dress for Success, FUEL, and the Miss America Organization, just to name a few. She has been featured as a guest contributor to over 200 podcasts, articles, and stages including: USA Today, Thrive Global, ABC, CBS, Huffington Post, and Digital Footprint Conference.

Connect with Erica:

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