Special Guest Expert - Ersula Odom
Special Guest Expert - Ersula Odom: Video automatically transcribed by Sonix
Special Guest Expert - Ersula Odom: this eJwljl1rgzAUhv9LLnZlzdRaq1DGXDsobJYhXuxKsiTasCRHkqhrS__7Ir18P85z3huioB3XrnWXgaMCvaIACW0d0ZS3gqEiztJtnCRpgOhoHajRcvMINtFmncYBIpTC6AmLmWzzNMoC1AkuWauJWpidkNxjf2dieouKGxqN9PbZucEWGM_zHPYAveRkEDakoDAzYuJ4ivFyanEEzxnEl4_p6vKzVD3J_5pV-f5TdVfWteTt64VIt1OcCfJkYTSU7xjMWgJhjX8VICecXJZ8Hqt9edp_l019rA51vToYO0pyYqBCNax9swOjiPPVRd7v_9fSYFs:1mbDbW:_aZLFMvJJ6KKSSu3qMSeckk7Bsg video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back
To our dedicated, determined and driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Bill. This is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. I'm so excited for tonight because of our special special guests. Ursula Odom is here. She is in the house. She is waiting in the green room very patiently. We are going to bring her on and we are going to extract her amazing brilliance so that you can get further in your business faster. That's what this show is all about. The Mind Body Business show. It is a show for entrepreneurs by entrepreneurs and my mission for this show. From day one was to showcase amazing, amazing entrepreneurs like Ursula and bring their brilliance out to the front so you can simply take notes and model, which means copy. Do what they have done to achieve the level of success that they have achieved, and why reinvent the wheel and try to remember or try to figure out everything on our own? We've all been there. Come on, I'm one of them and it's difficult because other people have done it. There's no need to go through the trial and error period. Why not just follow and ride the coattails of someone like Ursula, who has already achieved great success and just do what she does and take pieces of what she does that fit you? It's phenomenal. It's powerful and it's fun. We're going a lot of fun, too. So the Mind Body Business Show again is a show for entrepreneurs nurtured by entrepreneurs.
Speaker1:
And the reason for the name is I found out in study only successful people. For about a decade, I found that there were three three qualities that kept bubbling up to the top with each of them. I was trying to figure out what is it that makes someone more successful than, say, someone like me? I'm curious. I mean, do they put on their pants two legs at a time? They get a running jump start and have something to hold them open for them? Do they tie their shoes backwards or differently than me? What is it? Obviously, neither of those two are the case. And so I began researching that and what I found became the title of the show mind being mindset. And that is each of these successful individuals that I study now. When I say that successful individual, it's like mentors of mine that I personally know and work with or authors that I read, some of whom I met, some I I've not met, some are still with us, some are no longer. It's a variety of different people that I studied over that decade, and they all had this one three components. But one of them was mindset, which meant they had a very powerful yet more importantly, flexible mindset that was the key flexibility and body literally means that to a person.
Speaker1:
Everyone I was studying took care of themselves physically, both by exercising on a regular basis. I know to some of you that's a four letter word, even though, you know it's not a four letter word and taking care of yourself nutritionally by what you ingest and then business. That's kind of the obvious one, isn't it? But there are so, so many skill sets that one must master in order to get a successful business off the ground and then to grow it, nurture it, scale it and expand it. Beyond that and any one skill set by itself to master it. It's like being an expert, you know, there are things that it takes 10000 hours to become known as an expert in anything, and to master a skill set is really not much different. The good news is you don't have to master every skill set. What are we talking about? We're talking about skill sets like marketing, sales, team building, systematize leadership. I mean, I could go on a long time for all those skill sets that are required to build and maintain and grow a thriving, successful business. The good news is you don't have to master every single one of them, in fact, if you master just one. And I mentioned it, it was one of those I mentioned that small list, if you master just that one. Then you honestly do not have to master the rest.
Speaker1:
You don't know what that one is. Maybe I'll give it to you at the end of the show. No, I won't do that. I'll give it to you right now. It is the skill set of leadership. Because when you have mastered the skill set of leadership, you now have the ability to direct a team of folks who have mastered the skill sets that you have yet to master. And honestly, you may never master them. I don't know if there's enough time for each one of us to master all the skill sets. I would venture to say we don't have enough time for that. None of us, not one individual. And so it's very important you become very astute at becoming a leader, even if you have nobody on your team right now. Become a great leader of yourself first and then that will stem over into leading people and becoming a great leader. So that is the mind body business show. That's how it's broken down. And another wonderful, wonderful trait of highly successful people is that to a person, I found that every single one of them were very voracious readers of books and not just any book, but the readers are write books. The good books. And so with that, I like to Segway into a very brief segment. I like to call bookmarks.
Speaker2:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library Scott.
Speaker1:
Yes, there you see it, reach your peak library. And a quick note for everyone watching, even if you're listening on podcast after IS rather than, you know, succumb to the temptation to go click away and find these resources because I'm sure Ursula will be bringing some up as well during the show. Rather than do that, I would implore upon you to instead write them down, you know, old fashioned pen and paper. If you have it on your notepad, on your computer, whatever works best for you, but write them down and just move on and then look back up and put your gaze and attention back on Ursula and what she's saying. Because here's the thing I always say this from stage, from a live stage is the magic happens in the room, and I would hate for you to take your attention away at the very moment, the very moment that Ursula drops one of those smart bombs of wisdom that could change your life. And if you miss it, that be horrible. And so take notes. This works. It's phenomenal. And this is for you, not for me just to get the most out of this show and the most out of your time, which is the most precious commodity any of us have. All right, enough on my soapbox here. But Richard Big Library is literally it's literally a collection of books that I personally have read and I vet, so not every book I've ever read is in here. And truth be told, I did not start reading voraciously until the age of forty seven. So as 10 years ago, for anyone doing math, you now know, and the thing is, I just started reading, book after book after book and those that actually had a compelling impact on me, either in my business or personal life or both.
Speaker1:
I added to this list. And so there are there is no rhyme or reason to the order that they are in here. It's not alphabetical. There are a lot you can see by Grant Cardone. Those were grouped together, but most of them are just thrown in there as I read them, as they fit. I had them put on the site and those are there for you, so you can just pick a book quickly if you see one that you haven't read or you haven't started reading yet at all. Just read the quick description. Pick the first one that works and look very clear about this. This is not what I would call a money making website that is not the purpose of this website. If any of you have ever done an affiliate with Amazon as an example, you know that you don't make a lot of money selling books as an affiliate or much anything else. So anyway, that being said, this is here for you as a resource, so you can go to a place where at least one other successful person has vetted books, and you can have a higher likelihood of grabbing a book that will have an impact on you, then if you were to just wing it and do reviews on your own, which is fine with doing that too. All right, enough of my yammering because it's time to bring on the very wonderful woman you all came to see. It's time for Ursula. Here we go.
Speaker2:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there she is. Ladies and gentlemen, yes, it is the one, the only Ursula Odom.
Speaker3:
Yes. Welcome to the show.
Speaker1:
Or so how are you doing this evening?
Speaker3:
Oh, I'm absolutely wonderful and excited about today.
Speaker1:
Yeah, me too. And, you know, we just met half hour ago or so, and I just love your energy, your authenticity, your character, it just oozes from the camera, from your being. And I appreciate getting to know people like you because we need more people like Ursula Odom on this planet and you're going to find out why everybody who's watching and listening here in just a moment. And I can't wait to share this woman's amazing brilliance with all of you. Real quick, before we do a couple of housekeeping items, I wanted to let everybody know who's watching live. When you stay on to the end of the show, you will get to see how you can win a five night stay at a five star luxury resort. And that's all compliments of the big insider secrets you see the red stamp that looks like a stamp of approval that right above Ursula. And that is the big insider secrets. Very, very good friend of mine who runs that business. They offer this giveaway every single week. We're able to give this away because of them, and it's a bona fide vacations day. It's not where they will whisk you down to the basement and you know, water trucks you with a timeshare presentation or anything like that.
Speaker1:
It's legitimate, it's bona fide. So you do want to stick around for that. And a little birdie told me that somebody in this room also has a wonderful, wonderful gift that would be Ursula Odom. So you also want to stick around for that announcement? And then real quick one quick shout out and then we'll move back and bring Ursula back on the screen. Don't go anywhere. Don't go anywhere. Here we go. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show, very important and connect with great people like Ursula Odom and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. Now back to the woman of the hour. There she is, ladies and gentlemen. Ursula Odom is in the house. We're going to have a lot of fun tonight. And what I like to do, Ursula is first, I want to introduce you formally and officially because you deserve it, the respect. And then I want to jump in and find out what makes you really operate such a high level. Is that cool?
Speaker3:
Sure.
Speaker1:
All right. Ursula K. Odom is CEO of Sula two, LLC. She's a legacy writer, the author and coauthor of several books, including African-Americans of Tampa and her poetic memoir At Ursula's Feet. Really cool story. Can I tell it, Ursula? How she came to be? Sula is the last part of her name, Ursula. I love it. It's awesome. Very creative. She is a motivational speaker. I promise I won't steal any more of your stories. She is a motivational speaker. Creates legacy walls. These are really, really cool. Hopefully, we'll have time to show you one of those. She creates what I call legacy walls and portrays Mary McLeod Bethune. I hope I said that right as a one person show, and she gave me a quick history lesson. I had never heard of her and I'm like, Wow, how could I not have heard of her? Sounds like an amazing, amazing woman. But she did this as a one person show. Acting Ursula Odom, actress I love it as founder of Sula two, LLC. She has published books for clients from Georgia to California. She was raised in Georgia, graduated from Eckerd College and is deeply rooted in Tampa with business, family and friends. Yeah, I love it. Fantastic. And so Ursula, what I love, love, love to do is after bringing someone on as amazing as you and reading the Bible and letting people in on a little bit more of your accolades, your experience, your success, all of that above.
Speaker1:
What I like to do is go a little deeper and don't worry, it won't be painful. It's what I like to do is I want to find out what is going on inside that beautiful brain of yours because it is my humble opinion that where we are today, our level of success or lack thereof is one hundred percent all what's going on in here between those two ears. And I'm very deeply curious about what motivates each individual. And so for you being an entrepreneur, knowing that it's like a cake walk every day, it's so easy, right? You know, I'm kidding. When you get up in the morning, you know that there are things that are going to be, you know, knocking you back all day long. That's what we do as entrepreneurs. We solve problems, and that's so it becomes natural. But when you face this day in and day out, what is it for you when you get up in the morning? What's going on in your beautiful brain that says, I've got this, I'm going to take it, I'm going to, I'm going to be a champion, I'm going to get through it and I'm going to crush it today. Even though there might be an arduous task line ahead, what is going on in your wonderful brain that is keeping you motivated and powering through each and every day?
Speaker3:
There's an there's a person on the end of my activities that's waiting for their baby. Something that will motivate them, that will make them happy. And I like that moment when they receive their book or they look at the wall, that's been revealed. Those are the moments that make me joyful and that I get up wanting to get closer and closer and closer to that moment.
Speaker1:
I get I so relate with that that's so resonates. And that is why you are so beautiful because you're doing you're talking about other people's joy, other people getting to the finish line, getting what they wanted, what they desired. And that brings you joy. That's what's one of the greatest, most beautiful things about you. And many entrepreneurs I have on the show is most I can't think of one. We're all service. First, we're service oriented giving. And that tells everyone out there that you have achieved a level of success that allows you to have that kind of thought process because, you know, when we first get started. Me included, I had a very scarce mindset, scarcity mindset, right? Everything was I got to make. I've got to make money. I've got to figure out. I mean, I got to get the money, money, money, money, you know, to pay the bills and all that. And then when you achieve a certain level of success, the true you shines through and says, I just want to help people and you make money by helping people anyway. Do you find that at all to match your journey or is it been completely different for you?
Speaker3:
No, it's absolutely that way. Even during my corporate days when we haven't even talked about that because I don't focus on that anymore. But I worked in a Fortune 500 company for a long time, and the best moment was when one of the people that was working in my department. When she heard what I had done. She said. And she later regretted it. But she said, Ursula, it's like you work for us instead of, we work for you. I said, Yes, that's it. My job is to open doors for you so that you can get your job done. So I was happy when she said that, but she regretted it because I repeated it way too many times.
Speaker1:
And you know what that I mean? If every you know what that is, what I call a bomb dropping moment. So just a moment, we'll see it here. Yes. Bombs of wisdom, smart bombs. That was phenomenal because I hope everyone watching and listening got that. What Ursula is saying is she is thinking about the client first and making sure that they reach a level of success or to the finish line of what they want. Her focus is on them, not on her, and I wish there were more people on this planet that had that at their core because I can tell that's at yours. Ursula, you're there to help people, and that's what drives you, and that's what motivates you. And that's what brings you joy. And I hope everyone, if you're not in that current state, not you are slow, but others watching and listening, then strive for that and make it more about your client than it is about you. And I'm here to tell you when you do that, something shifts and things really start happening in a much more rapid pace in a good way. It's the same with this show. I love to lift up the guests, and everything on this show is about my guests and I love doing this. I love what I get to do because of people like Ursula who are here shedding light on the world with her example. She's doing it by example. That's the beautiful part. She's not hiding anything. She's authentic. I love it. I love it. All right. I talk about books in the beginning, and I assume you're also a reader since what we'll get into, but you help others to create their own books. So what would you say of the books you've read and you probably have a lot of them to go to in your mind? But the one that just pops out that stands out could be a recent read. It could be one from long ago, but what business related book would you say has inspired you the most and why?
Speaker3:
Well, we want a lot of people will relate to is thinking, grow rich. Carolyn Hill and yes, there are so many things in there that are motivating or are informative. But what really makes me point to that is because a lot of wealthy people are using that as a guidebook and. Quite frankly, I think it's also being used when people are measuring who they're talking to. And if you've not been exposed to that book, you don't know that you're being judged by the merits of that book. So I think everybody should read it. I don't say that I agree with everything in it, but at least I know that these are the benchmarks that are being used.
Speaker1:
Yeah, it's a pretty powerful book. Definitely. I mean, it's often used as kind of a bible of business when, especially when it comes to things like masterminds, what do you want to do? You want to start a mastermind? How do we do that? Well, let's go read Rich, go rich. Again, it tells you exactly how to do it, you know that kind of stuff. So there's a lot of amazing stuff in there. And yeah, it's really cool. Napoleon Hill, how he interviewed all these incredibly successful people over the years and and compiled this incredible experience of all that and shared it with all of us. So what what was the biggest takeaway you had from the book if you were to pick one that maybe you agreed with and also maybe put it into play or it just really resonated with you the strongest? Is there any one part of it that you can recall that really comes out?
Speaker3:
Yes, there is. Is the the part where it says, I know I have the ability to achieve the object of my desire. When I read that, I said, Yeah, I know I can do stuff. I can do this, this, this, this, this and this and this and this. But what it then says is that I promise to myself that I will take the actions that are necessary to achieve that, which I desire. And that's a promise I have to make to myself.
Speaker1:
Oh, so it's kind of like a contract with yourself, right? And how many people I mean, how many times have we run into people that go and they'll get the knowledge they'll read a book like they could grow rich, they will go to a mastermind or they'll go to a seminar, or they'll pay tens of thousands of dollars for a deep five day type of retreat or whatever. But then they come back from that and they just think that by osmosis, they're going to start achieving success in those areas rather than what you just said, the big, the big A-word. And that is taking action. I mean, how many times do you have advice for people that are out there consuming information and what you would tell them to do to say, you know, in order for you to actually become successful or achieve your dreams, what would you tell them?
Speaker3:
One, the dream that you want to achieve and then. Back with engineer it. What will it take you to do, the things that's necessary to get to that point from this day until that and make the list? You know, the whole adage about eating elephant one bite at a time? Well. If you want to eat an elephant, but still and how that translated in my life is that I have a vision board that started out as a vision little booklet, and then I took it apart and put it on a board and expanded it. And what it was in the beginning were the talents that I had, the things that I that I can do. And the goal based on those those skills and talents were of a certain level. But it grew when I took the talents and took a string and drew it down to the bottom and turned those talents into departments. So my goal now is to expand everything that I know into a larger department where people are doing this as opposed to me doing everything and inch by inch. That's that's happening.
Speaker1:
So are you talking about getting help like team members assistance team? I mean, I could drop bombs all night on this thing. That's another bomb dropper, right? There is get help. How long did it take you, Ursula, to realize? So look, we can all see it. We can all tell you're highly intelligent. You could do everything that you had on your list, obviously, or wouldn't be on your list, right? And the thing is, is if you were to do it by yourself, how much longer would it take you to get to the end goal? And how quickly will you reach burnout, right? Yeah. And also realize that it was time to get out of your own way and have help come in and assist you.
Speaker3:
I'm still realizing that as recently as today, I told my virtual assistant, I said, OK, that's what I want you to focus on, because that's where I need you. We'll find somebody else to do these other things. And so it's it's ongoing that I know I need to do that in order to grow bigger and better because that's about to happen. I mean, it's happening every day. People are beginning to call me as opposed to me getting on the phone. Well, this is what I do. You know, I don't have to go out as as hard as I used to because they're coming to me. In fact, somebody walked up to me that is pretty prominent in the city, and he said, I want you to write my book. Oops. And I was stunned because. This person is just absolutely fabulous. And the story is remarkable. And he came to me because of what he saw that I had done before, so I just have to. Put the systems in place in order to keep that kind of credibility.
Speaker1:
Oh, another one systems. Yes, I love it. It's just like. Ladies and gentlemen, I hope you're taking notes. Ursula is dropping some serious golden nuggets here all the way through. Systems are so vitally important, bringing on help, getting help. How long I mean, and the thing that you answered it with was how long will it take you to get to that point of realizing needed help? And you said, I'm still realizing it. It's so true for all of us because it's one of the things I love about entrepreneurship. It's always changing. There's always something that needs to be adjusted constantly, consistently, whether it's bring on a new team member, reassign a team member, whatever happens to be from that end. And then there's working with clients, there's building systems so that you can better refine and and scale bigger, faster and then keep those people coming to you instead of chasing them. All of it comes together, and it sounds like a lot. And it is. It is. But what you do is you get associated with somebody amazing like Ursula, and you'll have the opportunity to do that here. Toward the end of the show, we'll show you how to do that and you start modeling them. She's done it. You just heard her. A prominent individual came to her. She didn't go out there hounding this individual. They came to her because she had built her her platform and continues to build it in a way that she doesn't even have to go out and harangue people to get business at the moment. So that's phenomenal. And and did you hear her? She's looking at ways to keep that going and not slip back to the way it used to be. It's it's constant. That's the one thing I love about entrepreneurship. I mean, do you like the fact that you're constantly being flexible, constantly changing and solving micro problems all the time? Does it? Does it wear you out or do you like, thrive on it and enjoy it?
Speaker3:
I thrive on that. But before I talk about that, I have to say one of the things that I said to you in terms of systems when I took a look at what you do and how you on board people, oh my god, this is the best practice I've ever. I've seen it. It's amazing how you do this and what it ends up looking like.
Speaker1:
So appreciate that I didn't pay her for that. By the way, ladies and gentlemen, that came unsolicited. But yeah, and I like to keep focus on the guest. I do appreciate that. And yeah, I'll put a lot of time into system using everything we do in the back end. And it's been a godsend. I could not do the show. Here's the thing, and I know you're the same way, Ursula, that if you can't produce something or provide a service that is of the utmost quality and professionalism, then I wouldn't venture to do it at all if I can't do it with those two things in place. And if I can't do it, then you know, I can't do it by myself. So I created systems and automations to do it for me. A lot of what you see on the show is automated. Urso is not automated, I'm not automated, but a lot of the things that went on leading up to the show, the moment we went live. Then after the show, there's some more that Ursula is going to see that most won't. But if you build systems, that was the key word that Ursula said that she is also focusing on. You know, you don't have to be elaborate and crazy and be, you know, how all these automated processes are done in a week because you won't do it that quick, but get started systemized, systematize your business any way you can.
Speaker1:
That includes bringing in help. That includes the operating procedures. You know, make sure you have everything documented and automation. Yeah, definitely. That's part of it as well. But if you don't have those those skills, bring in somebody that does. Again, like I said in the opening of the show, you got a master, a lot of skill sets if you master the skill set of leadership. It's much, much easier. Obviously, this young lady has done just that. And so this is someone you need to model, Ursula Odom. It's a name to be reckoned with. Don't forget it, and you'll get again a chance to reach out to her very, very soon here. We'll give that information out. So. Let's see what else can we talk about, you know, what I want to talk about, Ursula, is what you do. You know, you you help folks off their books, obviously by the being approached by this prominent individual who wants you to write his book. Well, I guess that would be a question. Is that an option in your business model? Do you also ghostwriter write books for others? Or do you help them? But but what is your business at its essence right now? What is it you do for folks and what kind of people do you do it for? And I'll put up your
Speaker3:
Website as you do that. Yes, I have ghost written for people, and I do. My primary focus right now, however, is to get people to pull out their intellectual property and get it published. There are people sitting on things right now that that's worthy of being published, even if it's an idea or something that they've held close to themselves and not talk to anybody else about it. But it's something that could benefit others right now. I have tiny books, large books, but the focus is going after those items that are at risk of never being told those stories that are at risk of never being told. That's what I want and what does that look like? I've written African-Americans of Tampa, which was a pictorial history of the photographs that I found, and I went through 15000 photographs in order to select the ones that went in that book. And I wanted the each photograph Typekit. And it becomes what others can use to build out the stories, and sometimes when when you find a photograph, it may be of a construction site, but it tells a story of the people who built that building or that at that facility of whatever nature. And I'm focusing on them by offering. An opportunity for people to find out if they have something that could be published rather quickly and it's called create your signature book in a weekend and people look at me, go what? Well, you may have already done it and just don't know it. So I pull people together and help them understand if, in fact, that is them if they qualify for something like that. And. Ok, so this would be a good time to play the little. Oh, all right. Since it's there.
Speaker1:
Yeah, so Ursula has a actual service or a course, if you will. Is it is it a course? Would you call it a course?
Speaker3:
It's a Kickstarter group session that starts it.
Speaker1:
Yeah, yeah. And then so this there's a little audio snippet on this website that can give a little bit of a explanation of what that means. So here we go. Take a listen.
Speaker4:
Sure, I'm ready. Are you ready? The time is now to amplify your life and create your signature book. And what better time than this weekend to start moving towards your dreams? You will be amazed at how much you can get done in one weekend if you only knew what to do. Your book journey is waiting for you, so take the first step. Purchase the book, then connect with Ursula Oldham. Your book coach is Sula to publishing.
Speaker3:
Yes. That's a voiceover.
Speaker1:
And Ursula has something very special for everyone here today. It's a limited time because you can't do this forever, but stick with us. You may not actually have to purchase the book to get in, so I'll leave it at that. We'll make that a little tease until we come back to it. So, yeah, what is that all about, Ursula? Take us through what a a a session a group session is like. You know, a few sentences don't give the whole thing away, of course. And then what people will come out of that with?
Speaker3:
There are lots of people and categories of people that they put out a lot of information all the time. They have. Jobs or activities that they perform all the time. That ends up being a resource if they realize that that's what it is. And the form by which those things materialize is what I help them go find out. And so it's not rocket science, it's just maybe people haven't thought about it. Easy one to think about if you're a poet. And you know where I'm going with that, you probably have a ton of poems already written somewhere. Go get them. Look at. Categorize them. And then you may want to focus. Yeah. That's just one of so many different categories of people that have resources that they just take for granted. And I simply point to them and say, Did you remember that you did this? Do you know that you can do that? You know, we have the ability to do this. That's what I do. And to a point, everybody that has gone through it. I've been inspired, and I'm real thrilled about that. It is. Seeing this, the light goes on and the sparks that happen, it's just been joyful. So.
Speaker1:
And look at you, you're just smiling ear to ear. There's no this you love what you get to do and you help people realize something they've never even known they had. Every person I believe has a book in them, I know you believe that Earth like you've seen it, you've helped them extract the book that they never knew they had. It's amazing, and it's funny because, well, I shouldn't say funny. It's interesting. You know, one of the one of the pushbacks often will get when we talk about writing books is, you know what? There is no topic that has not been written about in the world, ever. They've all been covered yet. But the key is. Has it ever been covered by you? And with your, you know, your flair, your your lens, what lens are you looking through with the stories that brought you to where you are to learn what you're writing about? So what makes a book unique is you, you know, the person writing it and the stories that came from you. That's why people read books, not for not so much the content, you know, if it was just dry content, well, it would be dry and we wouldn't finish the book. But if there are compelling stories and things like poetry? My goodness. Yeah, you could take all your poems and put a compilation together, and you could have several books if you wanted, like you said, categorize them and put them in a different book. Maybe. But yeah, these shows, this is. So anyone thinking about I can't write a book. Brant, start a podcast, start a live show and then record it, then get it transcribed, then get an editor to fix it up. You have a book, it's done. You've got to.
Speaker3:
Was that I say, and that's number two, oh, oh, actually, we did that, and that's what that was part of the inspiration for for doing this is that I realize I did that for someone and it was not her whole story. It's not her entire life. It's about how much this woman volunteers 15 16 different organizations and people need to know about that because they could find themselves in there. They can find examples of things they could do for other people. Now, that's not her her job, but that's something that that is totally inspirational. And that came as a result of a podcast.
Speaker1:
Hmm. And it creates impact, it creates legacy. You get to, you know, if you didn't put in a book, no one would know what happened or very few, I should say a lot fewer would. And so, yeah, I think it's it's wonderful what you do. Ursula is extracting books and ideas for books from people who don't think they have one or aren't aren't sure where it is. You know, I personally am in the midst still of writing a book that I gosh, I'm 90 percent done with it, and it's been at that stage for a long time, and I need to finish it because I'm excited about it. And it's called, it's going to be called mind, body business go figure. But it's all about everything I've learned up to this point in the realm of business and in personal development. All that stuff. Very passionate about it and writing a book. If you're if you're an entrepreneur. So Ursula, do you have a book or two or three or 10 or 20 that you've authored or? Yeah.
Speaker3:
And you can find the combination of books that I've written on Ursula Tinker. It is books by Ursula. When you go to that link, it's books by Ursula is the link that will take it all to once. And I've written, I have about three more coming out soon. Yeah. Those are the. That's the wrong message behind each one of those, oh my God, if I if I am to start talking about any one of those, it's it's been a fun journey.
Speaker1:
And so I wanted to ask you, I'm deeply curious about this because I've heard this so many times. Do you remember your first book when you got published? Yes. And do you remember how excited you were and how accomplished that felt?
Speaker3:
Yes.
Speaker1:
And then later, after others found out about, you know, your peers when they found out you authored a book? Did it have any change or impact on your life from that day forward?
Speaker3:
It's amazing what people, how they react to you. When you have a book, it's almost as if you're a new person. Oh, you're an author. Yeah, it's yeah. And when you have the courage to put your words down on paper, then people believe that you believe in what you're saying and that somebody else found value in it to.
Speaker1:
Yes. And for from a business standpoint, it creates an authority status that they previously didn't see in you. Oh man. I was crewing for a seminar company at one point. Crewing means helping out running the back, running microphones, doing whatever they want. Making sales in the back. This is a live event in the hotel and I'll never forget this. On the back, we had tables set up in a U-shape that's for the team. This is like sacred ground. Nobody else goes back there. And then this one guy came in dressed well and just sort of sauntered right back into our little U-shaped area. And I'm looking at them, you know, give them the stink eye. Go on what? You don't belong here. I didn't say anything, and I watched my teammates as they went up and started talking to Mike. Like, they knew I'm like, OK, I guess it's OK, but this is a pretty soon I'm going to have to ask them to get out of here because this is sacred ground, right? And then a few moments went by and then a teammate walked up and they had one of those lapel mikes and the transmitter, and they started making him up.
Speaker1:
He was a speaker and at that moment, that instant. I mean, without a microsecond going by my whole opinion of this guy changed. 180 Oh, OK, he belongs here. And he wow. He's a speaker now. I'm like a Boeing, practically because, you know, we've got somebody there speaking, authoring books. It gives that authority status that people otherwise would not have a perception of you in that light. And this is all what I call building your platform. This includes having podcasts. This includes having live video shows and includes writing books. All of it put together is building your platform, and that's what Ursula has done, and that is why people are seeking her out. How many of you watching and listening would like that to happen for you? Well, one first step. Is to connect with Ursula. And again, we will give you the exact details of how to do that. Before we wrap up the show, so do not go anywhere. We do have some time thankfully left because I'm having a lot of fun. This has to go on for another two hours. If you're OK with that, Ursula.
Speaker3:
Careful, careful.
Speaker1:
I love it. I love it. Oh my goodness. Oh, there are so many wonderful things I want to. Ok, so you've you've written about various topics you've acted on stage playing the life of another famous individual. Of all of the books of all the people of all of the stories and history. And maybe it's maybe it's a family member, but to date right now, if you were to pick one person. Who would you call that one person as being your greatest inspiration and why?
Speaker3:
Without a doubt, it's my grandmother. The original Ursula Ursula, as she was called. And. The she was just an amazing woman. And for me to be named for her was inspirational, I've even written poems about the fact that we have the same name. She's Ursa Major and I'm Ursa Major. She's the best in her league and I strive to be the best in mind. That's what she did for me. But she was also a funny person and I told her sometimes when I talk about the first book that I wrote at slow speed to give you a feel for the kind of person she was, I would say to her grandma, I love you so much. I don't think I could stand it if you died before me. And she said, Uh-Huh. And I said, Grandma, I love you so much, I don't think I could stand it if you died before me, she said. Hmm. And I guess I said at one time too many. I said, Grandma, I just love you. I don't think I could stand it if you die before me. And she looked at me and she said, If you really mean that. Get on your knees and pray.
Speaker3:
God is a good guy, and he'll hear you and he'll answer your breath. I thought she's sixty eight. I'm ten, I said. Uh huh.. I didn't make that prayer, and she lived to be a ripe old age of ninety two, so I didn't shorten her life. Thank you very much. Thank you. But what she did in that and I always come back to this is that that's a wonderful example of how to help a person think about what they're saying and the magnitude of what they're asking you. She knew that I was asking her to come to my funeral, and she had been to her children's funeral before, and she wanted no part to that. Yeah, I was asking her the worst thing I could possibly ask her to defeat the natural order of life. That that is not the way things are supposed to happen. But she didn't. She didn't really, you know, make me feel bad about me and tell me how stupid that was or, you know, raped me. She made me think about that thing. And when you think about something, you come to different conclusions regardless of what comes out of your mouth, you know?
Speaker1:
What an amazing she was an amazing teacher, you know? To extract out of you. Yeah. And you know, we all know you're 10. Those were not your intentions at all. They were about, I want to express my never ending love for someone. That's it. That was the whole. That's probably why she didn't chastise you or or call you out for that, but instead gave you a learning moment which what an amazing woman. And that's I can see the apple didn't fall very far from that tree. So that's a and see, here's a great example you guys are watching this unfold real time live right here. She's kind of giving some of the recipes for a book, right? She just told a great story. This is no one else's story, but hers. No one else has this story. This is Ursula's and hers alone. And that's the beautiful thing about it. It makes it unique. That's what makes your book unique. No matter what you write about. It doesn't. Doesn't matter, Ursula. What the topic is, really. I mean, really? Or is it? Is it more about the personal connection or does it just depend on what the topic of the book is? I'm curious.
Speaker3:
Well, well, motivation because I. Wrote. These thoughts about growing up in backwoods of Georgia, and I read them before a Toastmasters group and they told me I needed to write a book, so I went to Felicia went and I always call her name. She was the owner of a bookstore, and I asked her, What should I do? And we talked for about an hour. And she finally said, Ursula is not how many lives that you touch, but that you touch lives. And from that, I went to talk to the person that she recommended that I talk to. And that in itself is a story. I said, OK, I want to come talk to you. He said, What about Wednesday? And I looked at the calendar. I said, Nope. I'm coming on Thursday because you are you ever present to me? So that's how my first book started. And you know, it's it's. My story that I found. Have it's resonated with other people and they find themselves in it, there are some things in there that are that are shocking to some degree.
Speaker3:
I told this earlier today, I think it was that my mother was actually mentally ill. And when I wrote those words down in a book and the world didn't, the ground didn't open up and swallow me up, or thunder and lightning didn't happen. I was like, Oh, this is good. All of that, I let it go. And so in some cases, it can be therapeutic. You have to decide what you want this book to do for you. If you want to be an Amazon best seller or you want to change the world, then you set in motion the things it'll take to make that happen. I, on the other hand, not on the other hand, but I tend to want to get people to write the story I've seen too many times where someone pass away. And there are historical significance, and all that stuff goes in the garbage, and then years later, people go, I wish I had her if I'd only talk to this one, if I'd only talk to know. Now is the time to get that information. Now.
Speaker1:
Yeah. Putting things off never works, there's never the right time to do anything. And is there ever a right time to have a child? Most people don't plan that or doesn't come out as planned. As far as the timing, you know, some want it and strive for it, but it doesn't happen the very moment they're asking for it, and it's just about taking action. You talked about that earlier. The big a word, I call it. It's very important that. That and just I need to I need to take my own advice and your advice first and finish my own book. You know, I need to carve out the time every week and put it on my calendar and just say I'm going to work on it till I finish it. 90 percent done. Come on, hit the finish line already because like you said, if if I don't make it on this Earth long enough before that book is written, then it's gone. It's gone with with me and my ashes are wherever I end up being disposed of at that point. But what a great story with your grandmother to say. Pray about it. I think that's powerful, so, so powerful that again, she gets it. That's where it comes from. I think with you, it's it's outside of you. You're looking to help other people. And she was saying, you're looking for someone to help you to help her live longer. You need to look outside yourself all the way up to the greatest power, which is God.
Speaker1:
And I love that. That is phenomenal. Oh, it's so. Isn't it great? How? I mean, look at the legacy of grandmother left. Isn't that wonderful? You know, and now you're helping others to do something similar to leave a legacy. I'm not saying to be your grandmother or be just like her, but to leave a legacy, leave something behind that their grandkids and great grandkids can then pick up a book. Oh, that was grandma, or that was grandpa, you know, and have it impact other people's lives and inspire them. Like you said, even if it's just one, isn't it worth it? I think so. Absolutely. Your message is amazing. Ursula, I love every bit of it. So many would say, Oh, I'm going to help you write a book to be a best seller and send and sell 10 million copies. That's not what you're saying. You're saying, let's just write the book and inspire others, and let's let's extract it from you. And I love it. I love it. This is awesome. Let's see. There are so many things I wanted. So you mentioned you were in the corporate world. So if you had if you had a chance to start over from the very beginning, knowing what you know now, you know, you went through corporate, you've been you're an entrepreneur, you're doing your own thing. Or maybe it's something completely different. If you were to start your career over entirely again, what might you do different?
Speaker3:
I would have. And secure a mentor. The reason that that resonates with me is that I am a very dear friend of mine was an architect. And he talked about when he went to college, he met this practicing architect in the area who was a relative of his friend. That person knowing that he was an architect student. Took him into his fold and coached him through the whole four years. Actually put him to work. He designed houses, build houses and was a driving Miss Daisy type person too. He drove around, drove the person around and he did things for this man and his wife. And when it was all said and done as he graduated, he looked at the person and he said, Well, what can I do for you? And he said, Remember my name? And because that story was told to me, I now put the name. Belgian banks into the universe again, that is the person who coach this person who ended up being an award winning architect. And that was all because he told him what to do, how to do it, what was good about it, what was not good about it. I mean, he just coached him the entire four years and and that person has now coached young people today that I know are going off and doing some wonderful things too. I mean, like award winning things, but you never know what small action is going to have a ripple effect. Generation after generation. No one, I mean, most people don't know who belt him is, we'll never know who he is, but he's impacting lives of people that are. I mean, somebody that's in college right now. I know that there. Mentor DNA tracks back to Welcome
Speaker1:
Mentor DNA, I
Speaker3:
Love that I know
Speaker1:
So vitally important, I'm so glad you brought that up. Get a mentor or more than one and yeah, oh my gosh, I had I had one of the greatest mentors. And it was. He was in the seminar industry and spoke from stage, and I learned a lot from this and he could be by age. He literally could be my son. I never cared and never bothered me. I never put any stock into age, gender, color or race, anything, anything as long as the results are there and if the person is of high character and authenticity and all that and integrity. We're all God's children, in my humble opinion, and so this guy he taught me so much, one of those was I would help out with his events and at great expense to myself, monetarily and time wise many times. And I kept getting asked by colleagues of mine, people who knew me like, How much are you getting paid to help him out? I said, nothing. What? You're crazy? Why are you doing that? They are literally calling me stupid. And I said, Yeah, but if they knew the value I was getting from it, I should be paying him right, literally. And I recommend many people find a mentor. If they charge money, pay them. The more you pay, the more skin in the game you have, the more you are likely to take it. Take it to heat. Make sure you get a good mentor.
Speaker1:
First and foremost, know that they have the chops to help you. And then once you found out you're certain of the right person, do whatever it takes because it will save you years of of anguish and nodding in agreement as we go through. Yeah, and be willing to put in the work. It doesn't work without your work. You can they can teach you and coach you all they want. But if you don't put it in action, my goodness, I got up on the soapbox at night or saw what happened. So I'm total agreement with you about mentorship and all that. Oh my goodness, it is late into the show. Let's see. We had a couple of things we wanted to do and that was give away something. We've got a couple of things to give away. So we have a five night vacation stay at a five star luxury resort, compliments of the big insider secrets that's coming just around the bend. And Ursula, what I like to do to end every show is I love to ask one specific question ask the same one of each guest, and it became a very powerful, profound one. You talked about writing a book. I'm I'm compiling all of the answers with permission into a book, and it'll be the title of the very question. The question is the title of the book pretty cool because it's been very profound.
Speaker1:
The answers I've gotten, I mean, just amazing. It's, you know, they can be personal in nature, but it's a powerful question. More importantly, the answer is incredibly powerful every single time. But before we do that, I did promise everyone that stayed with us live that they could enter to win a five night state of five star luxury resort compliments of the big insider secrets. And I am putting that up on the screen right now. So you do have the temporary permission to take your attention away from the screen or from us, but whatever it takes to get you to get a browser open, go ahead and put in this URL that you see on the screen. It's our WIP dot com forward slash vacation, R.I.P. forward slash vacation. Just go there, enter your name, email address your cell number so we can text you to let you know that you're entered and to check your email and we will pick a random winner. We do this each and every week compliments once again of the big insider secrets that come and cannot wait to see who wins that. And then Ursula has an amazing gift for all of you. So, Ursula, I'll bring that website back up on the screen that we had earlier and let you take it away and describe to folks what it is you're offering and what it's all about, if you wouldn't mind.
Speaker3:
You're invited to an interactive session where we talk about where those gifts are that you have and how we can get them to the forefront and get a book written. Normally you buy the book, create your signature book on the weekend, but if you attend this session and you get it for free. And the next one coming up is on the 21st, so you're invited to go there. Register, it is free. And find out. What you can do in a weekend.
Speaker1:
Oh, I love it. What you can do in know we can. Absolutely. Yeah. And so I put the URL that you can get to the this incredible offer. Thank you, by the way. Ursula, for making this possible. So to be clear, all you need to do is register and attend her next coming event. And to do that, you go to the website, we said, and I'm going to do this audibly for those listening on podcasts, if it's if the timer has not ticked away by then. And that is our WIP. I am forward kick starter, all in word. So again, it's our WIP. I am forward slash Kickstarter and you'll come to a web page that looks similar to what you see on the screen. If you're watching this on video, you'll see this and you'll see Ursula's book on the front and you go to the button on the right that says Start your weekend or you can scroll down and hit the register to start your weekend. Both of those take you to register for her next upcoming event, so you can then learn how you can get your book moving in just one weekend. That's phenomenal. Great. Great service. Anything more you want to say about that, Ursula?
Speaker3:
Let's get started.
Speaker1:
Perfect. Right on cue. That was phenomenal. Yes, and that is, in my opinion, the best way to connect with Ursula is to get into her event. You know, we as entrepreneurs, we love people of action, those that take action, that take that next step. And if you just did that and you you got and you absorb her brilliance for that session, then you're going to have that connection that you otherwise would not have. And so if you make that connection, you're now in her email list and she has the ability to reach out to you as well. And so Ursula, is there another way folks can get in touch with you outside of that, where they can say, I want to, I want to have a chat with you, I want to. I want to seek you out like that. Other prominent individuals did what would be a good way for folks to connect with you?
Speaker3:
The easiest way is to go to Ursula 10k Ursula one zero. Everything is there.
Speaker1:
Ooh, let me see. I think I still have that up there. It is one moment I'll give everybody a visual. I love visuals so that folks know what they're going to see when they type it incorrectly. Is that the correct one, Ursula?
Speaker3:
That's it.
Speaker1:
Now look at this. It is absolutely chock full. Oh, I've got to do it. I know we're running over a little bit of time. Are you OK with this, Ursula? I've got to go off. Oh, she she has created some amazing things, including something called a legacy wall. She's done several of these. There it is. It's loading up. Let me zoom in on that a little bit so people can get a better view. Look at this. This was completely 100 percent designed by Ursula, and I can't imagine the amount of time and effort it took. The research you were telling me or us how many photos you went through four walls like this. It was an unbelievable amount and the time it took. So you design it, you give it to somebody to put on the wall. Is that how it works?
Speaker3:
Well, yeah, it's installed by professional installers, but I have my myself and my team create everything that's there. And then that particular wall, I did everything but install it.
Speaker1:
Oh, those you never forget, do you? And here's the thing I was saying, you know, no matter who occupies this, this space in this building, who on earth would want to paint over that wall? That is a beautiful, gorgeous look at the it's like a big mural history lesson, and it's actually calling out someone. And this is for the purpose of bringing someone up as a legend. Is that is that a correct assessment?
Speaker3:
Yes. The school is named Booker T. Washington Elementary School and Booker T. Washington. He's legendary. So it tells the story of the namesake. It also gives information about the school itself and some of the legendary people that have come through that school. And then at the bottom, it's a storybook of Booker T. Washington's life, designed to to interest little people and the the day that it was installed, somebody was on the phone. With their spouse and the person said you all should call that the wild wall, because that's all I hear. Wow, wow, wow. And then to come back and see a teacher with like a first grade class or something sitting on the floor reading the bottom of that, I said, That's what I want. That's it. And we have little docents who will come and explain. They get to get out of class and and talk to people about the wall. And that's all part of the experience.
Speaker1:
Oh my gosh, that has got to be so unbelievably gratifying to know that kind of impact. And it lives long beyond, you know, going up on the wall. It'll be there for a long, long time. Fantastic. Oh yeah, I had I had a show that had to show that it's just too amazing not to. Ok, so it's time for that, that question. You remember we're talking about that question.
Speaker3:
Yes.
Speaker1:
Some people get a little nervous or a little antsy, but I'll help you out with that. Here's the thing. There is no such thing as a wrong answer to this question. Ok. It doesn't exist. Flat out, in fact, it's the exact opposite. The only correct answer is yours because it's going to be unique to you. Just like writing stories in a book, just like your grandmother's story. That's what makes it so powerful. And that's the only part that makes it even a tiny bit personal, because it's your answer. That's all. And so with that? Are you ready?
Speaker3:
Love it.
Speaker1:
Yes. And look, if it takes you an instant to come up with the answer. Great. If it takes you five, 10, 15, 20, 30 seconds, it doesn't matter because it is your answer. It's all good no matter what. Ok, no, no worries whatsoever. All right. Here we go. Are you ready? Ursula Odom. How do you define success?
Speaker3:
Oh. Well, I'll say it like, I feel it, it's that which makes me happy if and I've said this earlier, when I can do something that is a value to someone that will live beyond me in the universe, then that to me is success. An example of it came when. I had an exhibit at the fair. And it was of Mr. James A. Hammond, who was the first electrical contractor in the state of Florida African-American electrical contractor, and he did a number of wonderful things in the area and a young lady came by and she had the sash on her. She was awarded queen of some contest. And we talked and finally, she told me what school she went to. And I said, Oh, cool. Turn around. I want to take a picture of you next to a photograph of this person because this is the man that challenged the school legally in order for you to even be able to go to that school. So that brought the history and the actions of the past into a prison. With with what I know in the future. Hmm. Except for me.
Speaker1:
You know what that means? That is the way to end an amazing show with an amazing individual, goes by the name of Ursula Odom. Thank you so very much for coming on the show tonight, Ursula. You've been a joy, an absolute joy to talk to. The value you brought is insurmountable. And I hope, I hope, I hope everyone took notes and that they don't just write it down, but now put those notes into action. Reach out to Ursula, get involved with their event. Be sure to go to report IM for Kickstarter and just make that happen. Do that like right now because the show is over, so you can go do that right now are why I am for slash Kickstarter and get enrolled. So you can do go into that session and learn how you can craft that book starting in just a weekend and you can change your life. And not just. Here's the thing with Ursula it's not about just changing your life, but it's about you impacting the lives of others. It's about paying it forward. And how can you? I mean, her definition of success, she started out. I got I got to point this out, Ursula. Is that what makes me happy? That wasn't the end of it. The thing that makes her happy is. Value to others, giving value to others, having an impact on others, so that is the essence of Ursula is not about herself, it's about what she can do to impact others in a positive way. So you're a blessing. You're such a blessing. I appreciate you. I'm so glad our paths have crossed, and I hope many, many more will cross your path as well and take that next step toward extracting the beautiful book and stories they have and put them on paper and create their own legacy. So thank you for doing what you do. Ursula, you are so, so appreciated.
Speaker3:
And thank you, because, you know, I appreciate you and what you do.
Speaker1:
Thank you so very much. It's a love fest, ladies and gentlemen, we're having a good time this. All right, that's it. It's a wrap. On behalf of the amazing Ursula Odom, I am Brian Kelley, your host of the Mind Body Business Show. We'll be back again next week with another amazing, amazing show. Until then, everyone have a very, very blessed evening. We'll see you later. So long for now. Thank you for tuning in to the Mind Body
Business Show podcast at W WW. The Mind Body Business Show Dot Com. My name is Brian Kelly.
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your eJwljl1rgzAUhv9LLnZlzdRaq1DGXDsobJYhXuxKsiTasCRHkqhrS__7Ir18P85z3huioB3XrnWXgaMCvaIACW0d0ZS3gqEiztJtnCRpgOhoHajRcvMINtFmncYBIpTC6AmLmWzzNMoC1AkuWauJWpidkNxjf2dieouKGxqN9PbZucEWGM_zHPYAveRkEDakoDAzYuJ4ivFyanEEzxnEl4_p6vKzVD3J_5pV-f5TdVfWteTt64VIt1OcCfJkYTSU7xjMWgJhjX8VICecXJZ8Hqt9edp_l019rA51vToYO0pyYqBCNax9swOjiPPVRd7v_9fSYFs:1mbDbW:_aZLFMvJJ6KKSSu3qMSeckk7Bsg files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including share transcripts, world-class support, collaboration tools, enterprise-grade admin tools, and easily transcribe your Zoom meetings. Try Sonix for free today.
Ersula Odom
Ersula K. Odom is CEO of Sula Too LLC, a legacy writer, the author and co-author of several books including African Americans of Tampa and her poetic memoir – At Sula’s Feet. She is a motivational speaker, creates legacy walls, and portrays Mary McLeod Bethune as a one-person show. As founder of Sula Too, LLC she has published books for clients from Georgia to California. She was raised in Georgia, graduated from Eckerd College and is deeply rooted in Tampa with business, family, and friends.
Connect with Ersula:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.