Special Guest Expert - Evan Mestman
Special Guest Expert - Evan Mestman: Video automatically transcribed by Sonix
Special Guest Expert - Evan Mestman: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, Determined. And driven. How do we finally break through and win? That is the question. And this podcast. Will give you the. My name is Brian Kelly. This. Is the mind body business. Hello, everyone, and welcome. Welcome, welcome to the Mind Body Business show. We have a phenomenal show lined up for you because we have a phenomenal guest appearing. His name is Evan Mestman and he is coming on here to help you to learn how to take care of yourself so that you can really, really excel in business and in life. And I love what this man stands for, what he does, and how he helps leaders in corporate areas. And this is going to be a great, great show. I just know it had a wonderful little chat with him just before we started and we're going to have some fun as well. So hang on tight and don't go anywhere. The Mind Body Business show, It is a show that had developed literally with you in mind, the business person, the entrepreneur. I interview successful entrepreneurs from all over the world. We do this every single week. It is like having a one hour seminar for free and you can just sit wherever you're sitting or watch or listen however you want to ingest this show and learn some incredible tips, strategies and techniques that will help you to propel your business and your life forward. Because of the fact that the people I interview are again successful in what they do. And so they have figured things out that even myself sometimes and many times have not figured out. So you will learn something. I guarantee it. I will guarantee it, and you'll learn something that can propel your business and your life forward faster. And the show covers predominantly three primary topics, because what I found in about ten years of studying only successful people was that I found that these people had three traits that involved.
Brian Kelly:
They just bubbled up to the top over a period of time that these people had three traits. One would be mind and that is mindset. So each individual had either or. They had all three. They had a very powerful, a very positive and most importantly, a flexible mindset, very key body. Every individual studied. And we're talking about mentors of mine personally. I'm talking about authors of books, some that I've met personally, some that I've never met, others that aren't even with us anymore. They all had these traits and body to a person. They took care of themselves. And oh boy, we get to talk about this one kind of in Focus tonight, and I'm sure mind will be part of it as well. And guess what? The third component comes into play business. Absolutely. These individuals had mastered the skill sets that are necessary to build and scale a thriving business, and the skill sets are wide and varied. They're like skill sets, like marketing, sales, team building, leadership, systematizing. I could go on and on and on. And the cool thing is, you know, mastering any one thing, you know, takes a long time. That's not the cool thing. The cool thing is that you don't have to master every single one. Even of the ones that I just mentioned, if you were just to master one of them, just one, you could leverage all the rest. And that one skill set is the one I just mentioned. It was in that group. It's the skill set of leadership. Even if you don't have a team right now, you can start by leading yourself. And there are ways to do that. And we might we may go into that. I know that Evan deals with leaders and we'll just see how this conversation goes. It's going to be a blast. And on that note, these incredibly successful people all also had something in common, and that was to a person. They were all very voracious readers of books. And with that, I like to affectionately go to a Segway into a section I affectionately call Bookmarks. Here we go.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes Richard Peak library.com. Real quick word of advice and that is you are going to be given various resources, websites, maybe books to go out and purchase or read and instead of clicking away and going and researching and checking these out while the show is going, I implore upon you to instead write them down, write them down on a notepad anywhere you can, and then after the show is over, then go visit these resources. The reason why is because of this. In my years of speaking from stage, there would be times when I would be coming up on what I know to be the juicy part, that part that could change lives and someone would get up in the audience and walk out of the room because they had to go to the restroom or they had that all important text message and phone call that came in. And I learned to say, Hey, you know what? The magic happens in the room. Go take your restroom breaks before you come in each session and turn off your phone, take away all distractions and that includes going off and studying and looking at other resources that I know Evan's going to have many. And we're going to get to Evan here in just a second. Reach Your peak library is literally a resource that I had built by my team with you in mind. Again, it's all about you. It's all about Evan. But this is a resource that I had put together because personally, I myself did not become a voracious reader until the age of 47. That was 11 years ago. Yes, you've all done the math by now. And I started then cataloging every book I was reading. I consume them through Audible. That turned out to be the reason why I never read before was I didn't realize I didn't like reading with my eyeballs. I could read a lot, listen through my ears and get a lot farther faster. And so this is just a tiny percentage of the books I've read that have had a profound impact on my either my business or my personal life or both. And that is why they're here. So not every book I've ever read is and made it to this list.
Brian Kelly:
They are here in no rhyme or reason. There's no there is no organization to these. They just are slapped in here as I tell my team to add them. And so just scroll through, find the first book that resonates with you that you haven't read yet. Maybe you want to read it again. If you've read it already, grab it. Read it again. If you haven't read it, then get it. You can get it on this website. You can get it on Audible Amazon. That's where these buttons go to anyway. So just start reading or continue reading because it is a game changing habit to get into. I kid you not. I am so glad I started this habit of my own 11 years ago. Speaking of great habits, I have great guests to come on this show and we're going to bring them on right now. You guys ready? Here he comes. It is time for Mr. Evan, man.
Announcer:
It's time for the guest expert spotlight savvy, skillful, professional, adept. Trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only even missed man Yeah. Welcome to the show. How are you doing, Evan?
Evan Mestman:
Hey, I'm doing great. Thanks so much for having me.
Brian Kelly:
Oh, it's a thrill to have it. He's coming all the way from lovely New York, the state of New York. Love to have you here. I'm on the opposite side of the coast for now. It won't be long. I'll be joining that East Coast, but a little south of where you're at. And I'm going to enjoy being in a different location. I cannot wait. But this is about Evan. This is not about Brian. So what I'm going to do, Evan, I'm going to introduce you, give you the introduction that you so richly deserve, and then we're going to do a little I call it housekeeping, but it's more appropriately bookkeeping. We'll do a quick ad spot and then we'll dive in. Does that sound good?
Evan Mestman:
Sounds like a.
Brian Kelly:
Plan. All right, Evan, Man, he is a health, wellness and mindset coach and he works with business leaders who thrive at taking care of everything except themselves. Guys, how many of you can resonate with that? Evan discovered that that would be me. Evan discovered a unique and simple way for them to lose weight while becoming best friends with themselves. This is powerful stuff. It's the quickest way to see results, and it works by quieting the inner critic and introduces them to their best friend. Wow. I'm literally getting goosebumps. Having been in the fitness industry. This is so true. Evan Mestman. He started his career in nutrition with a passion for knowledge and a motivation to help those who struggle with being their best mentally, physically and spiritually powerful. Powerful stuff. Oh, my gosh. Just the inner critic part of it right there. Evan, you know, being a former certified personal trainer, I can so relate with that because I would tell somebody, okay, this part of this regiment means, you know, do ten push ups is part of the regimen. And if they would only do five, they'd get up and they were just sulking. I'm like, What's going on? Why are you sulking? Oh, because I failed. I only did five. I said, Did you did you put in your everything you had? Did you try to get to ten. Yes. I just couldn't do it. I said, then stop it. Stand up straight. Put your hand up, turn it around, pat yourself on the back. And instead of kicking yourself in the butt for the reps, you didn't do pat yourself on the back for the reps you did do because you put everything you had into it. It's not about hitting goals. I mean, we want to strive for them, don't we? But I love that. I just resonate with that. Evan Is that anywhere down the same line of what you've experienced?
Evan Mestman:
Oh, you know, I grew up with an inner critic. He sits on my shoulder and whispers, lies in my ear. A matter of fact, I keep them on my shelf, just. Just for, you know. Right. It's my Darth Vader. But of course, I also keep my inner coach on the shelf, which is Yoda. Yes, but, you know, the number one prescription in the world would be exercise. If if only it was something we could prescribe. People won't do it. Doctors don't promote. They do promote it. But the thing about it is, if somebody feels lousy, what's the number one really problem in the United States? Even the world today is mental health. People just don't feel, especially after just going through what we went through the last few years. If you just spent five minutes, your first rep of working out of that first set, you might feel lousy. But when you finish that last rep of just the first set, you feel so much different. Well, how long does that take? So I tell people, that's all you have to give me and that will change your mindset. The rest is gravy.
Brian Kelly:
So true in my days work in corporate when I was commuting long, long distances. And then I would stay with a friend because that distance was so long. I'd stay there twice a week and I'm away from my kids and my family. I'm stressed, I am exhausted. And I would you know, we would often go work out together, my friend and I, in this remote location. And there would be many times I'd say, hey, man, I'm not feeling it. It's like, What's up? I said, I'm too tired. I don't want to work out. And he did the best thing a friend could ever do. You know what he did? He called me out. He said, Come on, you wuss. I mean, what guy is going to back down to that? Right? So I'd go in and just like you said, after one set I had, I had so much energy, I felt so good. I'm like, My God, thank you so much for kicking my butt, buddy and getting me in here. So it's true. That's all it takes is just starting, just getting moving.
Evan Mestman:
Physically and you know, physiologically you're creating what you want to call happy chemicals in your brain when you start working out. Just so to me, why would people not want to do it rather than take a prescription, why not just go work out? And when I do work out every day, practically at least five, six days a week, I sometimes I have to force myself to take a day off when I don't feel like it and we all don't feel like it. It's not about motivation. It's about commitment. It's. It's that feeling I know I'm going to get when I'm done that gets me through the workout. And then I always tell people, start with few minutes. I have my clients, I tell them I'm looking for 30 to 2 minutes or less to start with. If you can't give me two minutes, you're not you're just not going to, you're not you're not there. But even ten minute workout, if you start with a ten minute workout and I that's what I do. You can transform your body. People don't think you have to. Now from a health perspective do we need more Yeah? But let's start on a building block. Let's start at the beginning. Smaller, easier, doable. Not what you should do, but what you can do. And that's all mindset. That to me is one of the biggest joys in my life because I can help people take away the brick wall that they come to me with this wall, I take that brick wall and turn it into many different steps and show them all the possibilities. And that's really what a health, wellness and mindset coach can do.
Brian Kelly:
Oh, my goodness. I love it. I love it. I know we're going to have a blast on this show. Tanya Bugbee says. Hi everyone. Hello, Tanya Bugbee from LinkedIn and Bill Koppel. I know this gentleman, amazing guy who's overcome a lot. He's overcome 2 or 3 brain injuries. I forget the number. It was crazy. And he says, and the benefits of working out are not only physically beneficial, but the mental benefits are even more helpful. And if anyone knows about that, it is Bill Koppel, in addition to, of course, Evan Mestman. Come on. But with that, let's take a quick, very quick break. I'm going to take care of the bookkeeping. As I said before, don't go anywhere, because right on the back side of that break, we're going to talk more with Evan Mestman. So stay right where you are. Here we go. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego, There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on. Australia at the end of this show, you will be given the ability to enter to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live the next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time.
Brian Kelly:
Then write this down carpet bomb Marketing.com then head on over to it. After the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called The Richer Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show once again, head on over to reach your peak Club.com. All right. Now, let's get back to the show. Yes, let's get back to the show already. My gosh, who was that guy yakking forever? Hey, how you doing? Evan, we are back on the mind body business show, and now it is time to get busy with the one and only Mr. Mestman, because this guy brings with him a wealth of knowledge. He is. He is a product of the product. You already heard him. He works out nearly every day. He has to force himself not to exercise. That is, to me, someone who lives by what they preach. He practices what he preaches. And so what I like to open the show up with, Evan, is one of the things I've realized over the years, and literally this came to the forefront of my mind at the age of 47 when I started reading those books. There's a reason for this correlation because that's when I met my mentor and I realized that how important your mindset is to your overall success, whether it's business, personal health, your mind is where it all begins and ends. And the mind and body are a team. But given that and knowing that you're an entrepreneur, you're a businessman that is struggling every single day, do you agree with that? Struggling? Oh, yeah.
Evan Mestman:
I just asked my wife. Absolutely. Exactly.
Brian Kelly:
And that's the thing. That's why, in my opinion, there are so few percentage wise of entrepreneurs in the world. It is not an easy road. So it takes a different breed of person and it takes someone who has really worked on their own mindset. And that's what I wanted to ask you, Evan, is so when you get up in the morning every morning, you know, what faces you you know, there are going to be issues, There are going to be setbacks, There are going to be arduous tasks ahead and and maybe even a rogue client or two that might upset the day. Knowing all of this, having been through what you've been through, what is going through your big, beautiful brain when you get up every morning, what keeps you driven? What keeps you excited about going and just crushing another day of being an entrepreneur?
Evan Mestman:
Well, I have a passion for helping people. I love helping people. So my why is helping people figure out what is keeping them stuck? So, you know, I was my first client when I was a teenager and they used to call me heavy, heavy. And I went on diets and I tried everything. It just didn't work until I looked in the mirror and said, You know what? You are the person that's keeping you from being successful. And I figured out some of the small little things that I could do every day and day in, day out, consistently started to build my confidence up from making the commitments and keeping them feeling capable of by doing them and then getting more confidence to do more. And before you knew it, there was a snowball effect. So I just use that same basic principle when I'm working for myself, because you have to work in your business as well as on your business. And there are two very different things, and I will be the first to admit I spend a lot of time planning knowing I wanted to scale my business. But you get lost going down rabbit holes and you spend way too much time in your business and you don't really get anywhere. And that to me was more of a bitter pill to swallow to with business. When I initially started this business a few years ago, after finishing with corporate America, um, I, it gave me a corporate Covid, gave me the opportunity to come back to do what I love to do. But I knew from the very beginning I wanted to scale so I would have to recorrect after a certain period of time knowing, Hey, I'm down this rabbit hole, this is not getting me where I want to go.
Brian Kelly:
I love it. I love it. And yeah, it's it. I love how you just said that. You basically looked in the mirror and said you're you're looking at yourself saying you're the reason I'm in this position I'm in now. And we have a term for that which I'm sure you've heard of. It's called being at cause, you know, putting the onus of responsibility, the reason for your current situation, whether good or bad on yourself, instead of pointing the finger and doing the blame game, like when you're pointing that finger, when you were pointing it, you saw a mirror and it came right back at you. And that's really when people come to realize that by and large, it's what is going on in our own beautiful brains that is really responsible for where we are now. Again, whether it's a good place or a bad place and you want to improve, but it's always starts with you and then other factors you can you get to decide how you how you adjust to external factors. You have a choice. If you have a bad day, you can either dwell on it and make life suck for the next few days, or you can just say, All right, I learned from that. Let's move on. Let's push forward. And it does take effort, does it not, Evan? I mean, what have you found?
Evan Mestman:
It depends on the neural pathways that you have. If you want to be a victim, you'll be a victim. That's an inner critic, right? Or you can be somebody who actually looks at things and says they're either a gift or an opportunity. The gift is, you know, hey, learning from this mistake, the opportunity, the opportunity to do things differently. And if you don't react, but you you look at things through that lens. Things don't happen to you anymore. Things happen for you.
Brian Kelly:
There it is. Yeah, there it is. You know what that is, don't you? You know what's coming. Oh, no. Oh, yeah. That is a bomb dropping moment.
Evan Mestman:
Yes.
Brian Kelly:
Smart bombs. Knowledge, bombs. Bombs of wisdom. That is Evan Mestman. And we have a few people chiming in. I want to get to them now because they have a couple of good questions coming in. You might know this gentleman has an interesting last name. Hunter Mestman says, Very cool. Where can I find a good ten minute workout?
Evan Mestman:
Just come to my website. But one of the things that I and do I encourage people to use the resources that are out there on the web and I happen to love. There's a guy over in in in England, his name is Grant, and he does something called Zeus Fitness. And I'm giving him a free plug because you can go on YouTube, look them up. Us. And it it is really very well made and very simple. And it saved me during Covid because you couldn't go to the gym and I actually was a personal trainer. So but I don't I don't want to just do my own routine. I love what he did. So there you go. Hunter my son.
Brian Kelly:
I love it. Welcome to the show, son. I love it. Getting some great, great support from the family. And then Scott Mason says, Evan Mestman, good to see you on my screen here.
Evan Mestman:
He's a great guy. Scott to.
Brian Kelly:
Yes. Oh, fantastic. And then Bob Hildburg service to others. By helping others, you help yourself. So true. So look at the what you're doing. You know, the impact you're having on lives already. I'm just clicking. I didn't read this. I agree. Brian Kelly Evans not playing the blame game. Yes. Being candid and honest here. In other words, he's demonstrating in a different sphere exactly what he coaches others to do. Yes. Yes. And all. They love that things happen for you. That is. I love that, too. That that that was a bomb dropper right there. Yes. And Scott Mason said the same. And son says, thanks. Got to put that up there. Come on. I love it. I love it when family is hanging together and supporting each other. It is just a beautiful thing.
Evan Mestman:
My son is a accidental entrepreneur and I'm very proud of how he's taken what's happened to him, especially with Covid and turned one of his passions, just like I did, into something that is a profession. He's an artist. Actually, on the back wall there is all the art that he does himself. He does digital art and sublimates it on aluminum. But I love watching him being able to navigate through what it takes to start a business from scratch.
Brian Kelly:
Yeah. And thankfully he has someone he can lean on and give him some really, you know, absolute proven advice. And good job, Hunter, for doing that. I mean, kudos to you. I'm sure your dad's been really praising you and saying he's proud of you, too. He just did. And look at that. I love it. He's displaying the artwork of his son. He's so proud. This is where. This is the juice of life right here. It's family. It's love for one another. It's cohesiveness. You know, every day is not perfect. I mean, you know, it's every day with your wife. Perfect. You have absolute 100% bliss every moment of every day. It's like, no, and neither do I with my wife. It's like even with your siblings, right? Your family. But, you know, my brother and I, we would literally get into fights like verbal fights. We never we never actually hit each other. But we were somehow we had this unwritten law about that. But it, you know, it's just part of life. But the the driving force is love. And that's the passion that drives, I think, every one of us when we get down to it. But that's very refreshing. Thank you for showing that kind of praise for your son, Evan, that just great example for all other men and women to follow who are parents is to really lift up your your kids. That's awesome. Love it. Yes.
Evan Mestman:
Thanks.
Brian Kelly:
So, um, well, yeah, I'm just thinking of different kinds of things to ask you. And one hit me that there's no. I'm asking it because it's easy about physical fitness. So I'm going to say this is going to be a pretty wide open one when it comes to just business, when it comes to family, when it comes to life. For you. Evan Mestman, what makes you happy?
Evan Mestman:
Mm. Well, you know the word happy to me. I think of it more as transactional. I like to live my life in the precious present, which brings more joy. It to me. It's connected to a higher level. So it's something that I teach people on how to get from just focusing on getting to that next thing, because happiness tends to be external, whereas joy is internal. And what I do is I live in the precious present. I teach people how to do that, and it is a self awareness that really changes everything because my program is called the Be three way. It's built on that system. It's intentional health, but the be three way is become be strong, be grateful. So the become is the transformation. You know, what did what did the butterfly say to the caterpillar when the caterpillar said how I want to I want to learn how to fly, How can I fly? And the butterfly says, you have to be willing to give up being a caterpillar. So that's a massive mindset. You have to reframe it. You have to see the world through a different lens. So I teach people how to do that. That's that become component. Then there's the be strong. Well, they're going to be days. You're not motivated. They're going to be days when it really it sucks to wake up and go, it's you. But there's the commitment. It has to be greater than the compulsions that the delayed gratification, the long term gains all have to be top of mind. And that's those are all skill sets. It's growth mindset and the last part be be grateful. Gratitude changes everything. You know, people today are very, very anxious about what's going on in the world because they're worried about the future, like what's going to happen. So they're future focused. They also might be regretful of what happened in the past. Well, gratitude changes all that because it gets you grounded, right into the precious present. What are you grateful for? I have a gratitude practice that I teach and it's part of my Facebook group. I want people to come to my Facebook group and and join it.
Evan Mestman:
And you can practice gratitude because it will. It takes time. I also teach them how to exercise an attitude muscle and a gratitude muscle. Those are some of the things that I do little different than what's out there, than the typical nutritionist or health wellness and mindset coach. But I also work on cultivating optimism and leadership. It's one of the things that I do because I worked in corporate America for 20 years in sales, then in management, then in leadership. So I really do understand where leaders are coming from and how hard it is today to be in front of people and and and have the people that are part of your who you're responsible for and realize it's your job not to be in charge of them, but to take care of them. Mhm.
Brian Kelly:
Oh wow. Golden nugget after golden nugget right here. I think your son knows better than you, though. What makes you happy? Truly. Do you want to know?
Evan Mestman:
What did he say?
Brian Kelly:
He says your garden makes you happy, Dad.
Evan Mestman:
There you go. Well, he's absolutely right. Actually, when I was a kid and, you know, I told you about being heavy. Heavy. One of my passions was just being able to get out in nature, and I just loved to garden. So I tell people, you know, I grew up being a gardener. Now I cultivate optimism. Um, so, yeah, and my front yard is there's no lawn. It's all gardens. And even my wife and I decided to develop a public garden. It's called the Amity Garden in our village because it was dilapidated. And one of the things that brings everyone together is gardening. So we created the Amity Garden for people who love to garden and also love Huntington. And now, five years later, it's this beautiful garden that everybody comes to in Huntington. It gives me joy. There you go. He's right.
Brian Kelly:
I love it. And Bob Hillberg is living the now. He's echoing attitude of gratitude. And we need water, oxygen, food and hope. Very, very astute. Yes. Yeah and then Bill Koppel. What's going to happen? Life. You can't stop it, but you have to accept it and progress. So true. Yeah. You know, there's only so many things we can control. Humans want to control everything we do, but we can't. And it's not ever going to happen. So the only thing you can do is react in a way that will help you going forward then versus taking you backward. And we all have that choice. And that's where someone like Evan comes into play to help you. Here's the beautiful part. Well, you tell me, Evan. This is something that someone can change in their life, is it not? We were.
Evan Mestman:
Absolutely. You were born with 50% as the scientists. It's easiest to say it this way. There's like 50% hard wire in your brain, but the other 50% is live wired, meaning you learn. David Eagleman wrote a really wonderful book called Live Wired and all about neurobiology and neuroscience and understanding the brain that real estate is pretty powerful, but it's a dark box up here, like right when you think about what reality is like, it's being seen through our eyes and what is reality. Yeah, you know, it's it's electrical impulses, the neurons firing, and as they learn, they fire together and become more efficient and more effective. But that electrical current that you have on that wiring between the neurons creates also a magnetic electromagnetic pulse. So think about thoughts and think of them as like the electricity and think of the feelings that are associated with those thoughts as the that that electromagnetic right like magnets, either they they repel or they attract. And what I do is I help people rewire those neural pathways. You need to create new neural pathways because I don't believe that the chronic diseases of today, obesity, diabetes, cancer, heart disease, even the all the other conditions that that we're having out there, the neurological conditions, I don't believe they're just chronic metabolic consequences of of life. I think they are chronic diseases of neural pathways in the brain. And if we can change those neural pathways, change the way you think, change the way you feel, change what you believe, reframe it. You can find your way back to health. And that's just one piece of what I do with my clients to get them to think, eat and live differently.
Brian Kelly:
This is so straight down a similar path to neuro linguistic programing, which is something I became certified in. I taught it from stage, spoke it, and everything you're talking about is right down the middle. Striker You know, like we would say in baseball. And I love that because, you know, thoughts are when you charge them with a feeling, that's when they become the most powerful. So what feeling are you associating with your thoughts? Is it a positive or a negative? Are the thoughts themselves positive or negative? And again, you still have the choice. Not not you, Evan. Well, you do too. But everyone has a choice of what you're going to think and how you're going to react to every situation that comes your way. And yeah, it takes time. It takes training. That's what Evan's here for and that's what I want to segway into real quick. Evan is what it is you do. You have a thriving business. I'm going to put that up on the screen real quick. It is called Pro Attitudes. It's that pro attitudes.com. And if you wouldn't mind, Evan, I'd like to give you a moment to basically describe the people that are watching and listening, what it is you do, what your target market is. Is it just corporate leaders? Do you also work with individual entrepreneurs? What is that? What does that look like? Is it men only, women only? There's all these different variations. And then if you if you can think of a success story that really pops up in your head that you'd like to share, we'd love to hear that, too. If you don't mind, I'll pull up your website and just let you take it away, if that's good with you.
Evan Mestman:
Sure. All right. So what I do is I help people really lose weight with their mind, not their mouth. But it's more than just weight loss, because part of the challenge here is when you're climbing that ladder to success, so many entrepreneurs, solopreneurs, business leaders leave their health behind. And what I've done is I've really I've chosen to teach people that you do not have to leave your health behind. You can. There is another way. And that other way is. Working with me to reprogram the way that you think and learn how to slowly change what you're doing every day, day in, day out. Most people look for a really big paradigm shift in their life. You know, usually takes a heart attack or a divorce or a bankruptcy. Something can happen that's big in their life that will make a huge shift. But I believe that it's the thing that matters most is the the little tiny things that we do every day, but we do consistently. And it leads to extraordinary results. You know, that 1% rule, if you increase your everything that you do, if you increase your commitment, you try to create a better way of doing things just by 1% every day you get a 30 over a 37 fold increase by the end of the year. That's pretty powerful stuff. And when I learned about how this how this works, you know, being a nutritionist, it wasn't enough just teaching people nutrition. Nobody really followed it. They might go on a diet. They might try an exercise program. What I found was that it was transactional and that people always went back to their old habits. Well. Well, I wanted to learn. How can I help people change for good? How do you do that? Well, I needed to get into their minds. And when I learned from way back when, for me, my biggest paradigm shift was with Stephen Covey. When I read the Seven Habits of Highly Effective People, that just transformed the way I did things when I took a course with a psychologist on problem solving and teaching what we call nutrition therapy, which was way back many years ago.
Evan Mestman:
It was learning how to listen and help people change the way they think. Rather than just say hey or go on a diet. So it was about changing relationships with themselves, with their families, with their friends, with relationship with food. So with that, I can share with you. A recent success was one of my clients called me up on a Friday, let me know on Monday. He was going for gastric sleeve bypass. That. That's the stomach? Yes. Making the stomach smaller to lose weight. He wanted to lose about 100 pounds. And I didn't talk him out of it, but we just had this conversation and he literally called his doctor up and said, I'm not doing it. And right now he's in he's still in the support groups for them, but he's not he didn't do the surgery, but he wanted to he didn't really want to let any of those people down because he had worked with them for many months. He's losing more weight than some of the people who've been through the surgery and he's changed his relationship with food. We have a lot more work to do. But wow, the the kind of impact it's had on him that he can do this without depending on surgery. It's changed his life.
Brian Kelly:
That's truly phenomenal. And I love hearing stories just like that because so many want to medicate their troubles away. No, that's not medicating, but it's taking a physical transition through surgery to do it, which that's that's pretty traumatic in so many ways. The body, what it has to go through for that. And if you just rewrite the ship, which is your own mind, Evan just said it right there, that it is possible that all you need to do is work with somebody who can help you to navigate how to rewire your brain for the better. You know, it's basically coming down to like being a computer that just needs a little bit of reprograming, you know, it took a branch off on one area. It should it should take on a different branch, Just change the code, hit save. And that's Evan. He's the code master right there. He's just modifying the code and you're going to see the end result being, Wow, this thing works again.
Evan Mestman:
Well, everybody has a lawn, right? Most everybody, they understand a lawn. It's the one. The lawn that everybody covets, the one that they look at, and they go, I want that lawn. Well, if I gave you that lawn and you still took care of it, the way you're taking care of your lawn now, it's going to become just like your old lawn. It's how you tend to it. And as a gardener, you can't sow a seed and expect the harvest that same day. It's not going to happen. So part of it, that law of the land is something that is important to me. And I teach my clients that we want to dig a $5 hole for a five cent plant. You're guaranteed success that way. So any time that we were, it's kind of like that whole idea of when you're building a habit, you can get to a point where you're successful. Let's say you're shooting hoops and you want to you want to make the basket. So okay, you make it. But what happens when now you take it to the point where it's not that you just can make it, but now you can't miss it. That goes from skill to mastery. That mastery is part of. To me, one of the most exciting things to work on with people, because that is what changes. That changes everything when somebody can. Because then it's for the rest of your life, right? It's repeatable. Yeah. Yeah.
Brian Kelly:
Oh, my goodness. I had no idea where this show was going to go. I knew it was going to be good. And you're proving me right, Evan. It's because of you. It's. It's Evan. Mr. Man. That is the reason. Um, I want to shift gears just a little bit because I'm really intrigued by the fact that you have now straddled both sides of the fence, whereas you were once a corporate employee. Now you're an entrepreneur. Having both experienced both sides of that fence. What do you think is. The major difference between entrepreneurs and those who work for someone else mean there's no shaming here on either side of the fence. We you know, I've been a corporate employee, too, and it takes a different breed to become an entrepreneur. So thank God we have people who work for corporate. But for you, what has been the major difference between being an entrepreneur and having that corporate job working for someone else?
Evan Mestman:
It's a great, great question that when I think about what happened when I went because I pivoted from a private practice and then I worked for a startup and that startup was going public on 9/11, 2001. Cantor Fitzgerald. So we went bankrupt. So I pivoted into corporate America. And the difference that I found was I didn't have to work as hard. Now I did, but I was watching everybody else going, How come nobody works as hard as I do? Because I work like I was an entrepreneur or working for a company. And it is amazing what that in corporations, the lack of leadership that exists not because they they don't want leadership. It's just, you know, the human condition. It makes it really difficult when. They're people. That's why to me, this inner critic work that I'm working on is so important. People let their own minds get in the way. So it all becomes about ego instead of service. It all becomes about station. Instead of really just understanding the customer, it becomes. A very it's a very different approach when you can find a company, though, that really truly cares about their clients, that they put the client first, that they have a leadership team and a management team that's aligned and is across the country, across the world. I work for a global countries where the DNA is ingrained in every single person. That works in that company. Wow. And it's trained. They're trained that way. They're supported that way. I'm a big fan of Simon Sinek. Leaders eat last. Start with why. The Infinite Game is really a wonderful book. People don't understand. Business is an infinite game, but a lot of leaders will come in and they treat it like a finite game and you can't do that. It is this constant battle to win and and grow and grow. But there are cycles. So as an entrepreneur, I know those cycles and you have to you're it. You have to do it all. But as an. Entrepreneur, you can't do it all. So what will happen if you truly want to allow yourself to fly, you have to ask for help.
Evan Mestman:
And that was what happened for me as an as a working in corporate America. I loved the fact that I had all these resources. But as an entrepreneur, it wasn't until I made the commitment to say, You know what, I really want this to happen. I've got to make the investment. I have to stop thinking scarcity. I have to start thinking abundance. And I invested wholeheartedly in and made plenty of mistakes. But, you know, that's the other thing. You know, you you have to make the mistakes and learn from them. But that investment and constantly pushing to do it better and do something knowing that's not going to get you where you want to go, but it's a step forward. And also allowing yourself to do what's what you need to do, get it done, but it doesn't have to be perfect. Done is better than Perfect was probably one of the toughest things I had to swallow being a solopreneur because that's another one of my the stickler and the perfectionist in me. Um, yeah, that's an inner critic that I've learned to quiet.
Brian Kelly:
So many, so many, so many wisdom nuggets in here. I mean, I'm getting writer's cramp. I mean, I'm I also take notes. You know, I've got this is page two and. Yeah. This is phenomenal. Done is better than perfect. I have another one that's called beige. Better is the enemy of good enough and stuff like that. It's very similar, even though the spelling is incorrect if you actually spell it out and then getting help. One of the biggest things, and I still resonate with that I did not get help for way too long. I was burning my butt out, you know, just my God, doing everything. Um, and you know how that is. And so the moment, though, I finally decided to get rid of one thing, or at least really chill it out and put it down in my back pocket, that one thing, once I got and corralled it and put it away, then my life changed for the better forever. And that one thing was ego. And we all have it. All of us have it. Men, women, kids. We all have it. Can you do it all yourself? Do you have the ability, the acuity, to do it all yourself? Well, yeah, probably. But do you want to? Heck no.
Evan Mestman:
It's not sustainable. And that's where burnout comes from, from the inner critic, from the that, you know, a lot of business leaders think that that inner critic that's sitting on their shoulder yelling at them, you're not strong enough, you're not good enough, you're not working long enough. You know, they think that if that inner critic did not berate them, that they would be just sitting on a couch doing nothing. And that is the biggest lie of all. So which would you rather. You know, when you think about somebody who encourages you, who says, you know, that's you know, that's great, you did it. Let's. Now, what's the next step versus how come you only did that? That's not enough. Like, how could you do so little? What's wrong with you? There's a very different approach there, and ego plays a role in that. Yeah, we need to you need to quiet the ego. But more importantly, we got to quiet that inner critic.
Brian Kelly:
Yeah. And Tanya said it right there. My strongest inner critic is overachiever. And that's so common with all of us. And that's, like I was saying earlier, instead of kicking ourselves in the butt, we need to pat ourselves on the back. And that's not inherently I don't think we're wired that way. Coming out of the womb. I think we're we're all set to, you know, be our own inner critic. And it's great to have tools and resources like Mr. Evan Mussman to go to and rewrite that ship and reprogram our mind. Oh, my gosh, Bob, what a great comment. Ego is edging God out. Ooh, bang. Great one, Bob. Thank you for that.
Evan Mestman:
Love. That love that.
Brian Kelly:
Is powerful.
Evan Mestman:
For inner critics. If I just put together a whole program on what silencing your inner critic and it's in my Facebook page, but I call it the Overdrive Samurai. That one is the one for the overachiever. They're never satisfied. They go they keep going for a win. And as soon as they get that win, that win, that's it. They got to move on to the next win. They're never satisfied because they their self-worth is based on constantly achieving. So if we focused on the internal and learning that you know what, you are enough, I mean, that's part of the problem. We don't think we're enough. Why? It's the belief systems that we've learned from childhood, from our friends, from our families, from our work, from our traumas. And a trauma for me may not be a trauma for you. And, you know, we have to tell ourselves these lies for a reason. They're to protect us. It's not like we have to get rid of that inner critic. We have to learn to love that inner critic because they've been protecting us. Why? Because if you listen to that inner critic, you'll be safe. That's. That's because the inner critic was created at that moment when it did keep you safe, when something terrible happened, like I was in a hospital once working in a burn unit and the kid was crying out for his mom screaming for his mom. It was he was burned on 50% of his body. And I asked the nurse, where's his mom? She said she's not coming. Why? Because she had poured water, hot, boiling water all over this kid because he was playing with the stove just to, you know, teach him a lesson. And she's a monster. This child could not accept that his mother was a monster. So what did he do? He created this identity that said, I must be so bad that I deserve that. And that's how these inner critics are created. That's like a worst case scenario that when I saw that happen, that was like it really cinched it in to me, understanding that this is what people suffer with. And you will constantly repeat that in a closed loop unless you help somebody unpack that and see it. From today, going back and looking and saying, listen, you're not the same person anymore. Those are lies. That wasn't you. Your mother was the monster. Or it could be. Let's look at this differently. Let's reframe it. And you can look at and do things differently. And that's really what helps people. It frees them. It's liberating to be able to go back and do that. Yeah.
Brian Kelly:
Fantastic, mean, horrible story, but a good story at the same time. And very on point. Oh, my goodness. This is just been phenomenal. By the way, everyone, I have not forgotten that we are giving away. A five night vacation stay at a five star luxury resort anywhere in the world. Many locations compliments of Reach Your Peak. And a little birdie named Evan Mestman told me that there is another gift coming your way. So you don't want to miss that. Stick around. We're coming down to it. We're getting there. And so you don't want to you don't want to go anywhere because Evan is on a roll. And I've got a question. I am not we are not stopping the show until I get this one question out. It is one of my all time favorite questions to ask successful entrepreneurs such as yourself, Evan. And that is, you know, when it comes to business, marketing is the lifeblood of a business. Whether it's going to survive or not. There are sales that are involved with marketing, marketing and sales go together, but without getting enough eyeballs to your business, without getting enough exposure. It is a tough, tough road to hoe. We must do it in order to survive. So for you, you know. What used to work, say, 15, 20 years ago, excuse me, was, you know, you could get a big email list and blast thousands of people and a lot of people would buy sight unseen that used to work. It no longer works these days. And then what works today, right now, most likely also will not work 20 years from now. But there is one common key ingredient that has worked throughout all of time, and that is building relationships, which takes time. And that's why so many people look for other ways to do it for you right now, for your business, not what used to work, not what you think is going to work in the future. But right now. What is your go to form of marketing that helps your business thrive and survive?
Evan Mestman:
So. There are. It's such a loaded question because finding that sweet spot is been challenging. But I, I have many channels that I'm on on LinkedIn, I'm on TikTok, I'm on Instagram. I have I'm on Facebook with a Facebook group. My the way that it works best for me is pushing people to my Facebook group and then nurturing them there because I am very different than probably most anybody out there. It's not like, you know, I'm just mindset and it's not like I do diets, you know, and it's not like I just do weight loss. I'm you know my guy that that came to me for the gastric sleeve instead of going for gastric sleeve he says like you're my health guru. Um, I don't know exactly how to define it. All I know is I just want to help people. And the best way to help people is to nurture them. Where I can ask questions, I can give them guides. It really works very well and then I also have trainings that I give them for no charge so that they can get a taste of what I do. And I also provide a tremendous number of resources because I want to provide value. I mean, I want people to succeed. I do Facebook lives, I do LinkedIn lives every week at 1:00 Eastern Time so that people get a taste of me, but they're all posted on my YouTube channel so that they can go back and they can listen to it. And and very much like what we're talking about now. I take a deeper dive each week in one of those topics.
Brian Kelly:
That's fantastic. I love that, that you provide solutions in bite size pieces so people can get a taste of a bigger picture that, hey, if if you're getting results with this, we can take it to another level and have it organically happen. They'll reach out to you. They'll ask you. We were talking about that before the show started about our different or our similar approaches to business and building business, and I love that. So it sounds like social media, but primarily the focus is funneling to your Facebook group where you do provide actionable, real methods that work that people can employ right away. And kudos to you for doing that because, you know, the whole country, maybe the entire world is kind of in an epidemic, a health epidemic. You know, you see everybody walking around with about 20 or 30 extra pounds that they don't need. And a lot of us do. The diet, a lot of it's due to mindset. It's everything you're talking about, lack of exercise. And I appreciate that you're going down this path because if people were as a whole healthier, we would be as a whole happier. If we were happier, we're going to be less infighting and quarreling and squabbling. It'd just be a better place overall. So I love that you're doing what you're doing, so please keep doing it. Don't stop. You're changing lives and it's just one at a time is all it takes. But I hope you change many, many more. And just as a reminder to everybody where you want to go to get more info for this amazing guy, Evan Mestman is pro attitudes dot com pro attitudes.com. And you know what? I think this would be a good time to talk about the gift that you wanted to offer because we are getting up on the the bottom of the hour, which is our, you know, bewitching time in a good way. But if you don't mind, is let people know what this gift is about. I'll also put that up on the screen as well and take it away.
Evan Mestman:
Well, one of the things that I want to do is to help people find their first step. So I have a first step guidebook that gets people to understand how to break it down and get started with their first step. And this is something that no charge. And if they also go to my website at the bottom of the website, they can download my book. This is I sell it on on Amazon, but there's a free ebook that they can download on my website. That's also a gift for anybody interested in learning how. The habits of healthy eating, how to eat healthy without going on a diet.
Brian Kelly:
I love it. And that website is pro attitudes.com/and the rest.
Evan Mestman:
Is that's. That's yep that's for this specific offer first steps towards your best. First step.
Brian Kelly:
Guide book. Yep. And so forward slash and then the rest of these are all lowercase lowercase. It's important what happens after the slash and it's first hyphen steps hyphen toward hyphen your hyphen best. So it's first steps toward your best all separated by the dash or hyphens if you will pro attitudes.com/first steps toward your best separated by hyphen so that is where you can go get that so write that down don't go there now because we have one more one more incredibly powerful, potent and poignant question to ask of this amazing man, Evan Mestman. So and then, yes, I haven't forgotten. There's one more give away. We do have that I haven't forgotten. I know some of you are scratching your head going, Come on, Brian, where is the where's the vacation? It's coming. So, Evan, I like to close the show out with a very profound question. It just started happening by chance. Oh, I've started this show about five years ago, and I would on occasion ask this question. It started hitting me. That answer was like, Wow, these are quite profound. And so I decided to and I have done this for quite some time now, close every show out with that question. So it's very profound. It can be personal and it's going to be phenomenal. It's powerful, powerful stuff. Before we do that, yes, it's prize giveaway time again, don't go to this website. Write this down. You can enter to win after the show is even done. So we'll be off the air. You can enter. Then our team will be monitoring it. So here I'm going to put it up on the screen. Don't forget, don't go there. Now I can see. I can watch. I get text messages on my phone, literally when people enter to win. So I'll know if you're doing it too soon. So write it down. Here we go on your screen. This is for those of you watching live, you want to write this down and then go to report. I am forward slash vacation. One more time. That's right. That stands for Reach Your peak.
Brian Kelly:
Report him. Forward slash vacation, all lowercase. So enter to an after the show's over and guest experts are allowed to enter as well. Just saying, Evan mess man. You can enter the. Well, I have had I've actually had a couple of guests win in the past. It's been pretty awesome and love it. It's a random draw and we'll do that at the end or the conclusion of this show will be off the air and then that person will be notified and reached out to individually. So here we go. That last question, Evan It's it's an awesome one. So there's, there's a couple of things to note about it. Number one is there is absolutely no such thing as a wrong answer. It doesn't exist. You cannot fail. It is not a test. And so, you know, you think of those pop quizzes and you get all nervous. No, no, no, no. There is none of that. The exact opposite is the truth. The only correct answer is yours. And why is that? Because your answer will be unique to you. That's the only thing that makes it personal. So it's not getting in.
Evan Mestman:
You're building this up. I'm like, okay, sock it to me. I love it.
Brian Kelly:
Oh, so you already answered the question. I was going to say, So are you ready? And you just said, Yeah, he's ready. He's like, My gosh, would you do it already? That's what he's saying. All right, here we go. Evan Mestman. How do you. Define. Success.
Evan Mestman:
Oh, you see? Okay, so now it's just me. So success to me is it's the intersection of knowing what to do. How to do it. And the why to do it. And we're the three of those Intersect is success.
Brian Kelly:
Wow. You know how we're going to end this, don't you?
Evan Mestman:
Yeah. You have an.
Brian Kelly:
Idea? Oh, yeah. One last bomb. Run. That is Evan Mestmann dropping smart bombs, bombs of knowledge, wisdom, everything all mixed into one, and we'll bring it back. So he's not all by himself there on the stage. And Evan, I've got to tell you, I so greatly appreciate the fact that you're doing what you do and that you are so gracious to spend your time here letting other people know how they can write their own lives and make them just so much better. I mean, 37% better if they just change 1% every day, 37%.
Evan Mestman:
It's 307. It's 37 times. 37. 37 times. So that's that's 3,700% improvement.
Brian Kelly:
Even better. Thank you for that correction. Yeah. There you go. Ladies and gentlemen, change 1%.
Evan Mestman:
7,370%. It's a lot. You get it? It's a lot. Yes.
Brian Kelly:
I used to love math, and I've just completely. I just don't know how to do it anymore.
Evan Mestman:
Two zeros to it. So I'm pretty. Yeah.
Brian Kelly:
Oh, yes. Hunter said. Oh, great. I love this from the sun. Awesome. Genuinely enjoyed this. As did I.
Evan Mestman:
Usually tells me I'm boring. I put him to sleep, so that's great. Thank you. Hunter. You are anything but.
Brian Kelly:
Boring, I'll tell you. But that's, you know, that's. That's our kid sometimes. And Bob said, great show. Thanks very much. Thank you, Bob. Thank you for your your contribution here Yeah 365 days a year. He's doing the math. Love it.
Evan Mestman:
Check out my son Generation drop. Had to get put a plug in for him. Oh I.
Brian Kelly:
Appreciate that. Where can they find his art? Is it online?
Evan Mestman:
It's online. Generation drop. Oh and Doc. Not sure what it is, but he should know. You should put it in there. Hunter. And. And it's also. He's on Instagram Generation drop as the name of his business generation drop.
Brian Kelly:
All right.
Evan Mestman:
Drop of inspiration.
Brian Kelly:
Oh, that is freaking awesome. He's saying you guys are hilarious. I love this interaction. All right, If you do, if it's generation drop, just probably do a search, find it on Instagram, maybe drop it in Google. It might be generation drop.com. Never know. It could be a. Jen drop art. He said, Oh, okay.
Evan Mestman:
There you go. See? I didn't know I should know these things. Oh, check it out.
Brian Kelly:
It's Gen Dot drop art. I didn't even know Drop Art was an extension of a website. That's pretty, pretty new. I've never heard of that. I've heard of dot live, dot this, dot that, but not dot drop art. That's pretty cool. Gen dot drop art. Thank you for that. Hunter And thank you. Evan. You are a phenomenal father, husband and a person who is helping other people to live life on their own terms in better ways. And I appreciate that of you. And my goodness. Oh, he's now correcting me. Okay. It wasn't a website. Oops, It was Instagram. Gen dot drop Art is his handle. There we go. Thank you for that, Hunter. I'm glad you got that in before we signed off and want to send people the wrong place. Gen Dot drop art on Instagram is where you want to find that beautiful art that is behind Evan Mestman over his left shoulder. It has been. Oh, here we go. One more last one. His website is generation drop.com. So you got that. All right. Cool. Many places to find it. Thank you, Hunter. Thank you, Evan. That is it for this show. It has been an absolute blast. I can say that because I'm the host and I have had an absolute blast. I truly mean that. On behalf of the amazing, amazing Evan Mesman, I am your host, Brian Kelly of the Mind Body Business show. I cannot wait till the next show, but this one was a doozy. I'm going to need to let the luster give itself time to come off and shake off my body because that was a great, great show. Evan, thank you so much, my friend. That is it. Everyone, have a great, great evening. Do two things. Two things. Number one, go out and serve more people and continue to crush it. This is to everybody in the audience. And number two, above all else, be blessed. Take care. That's it for us. We're signing off. Have a great, great rest of your evening. Thank you for tuning in to the Mind Body Business Show Podcast. At www.theMindBodyBusinessShow.com. My name is Brian Kelly.
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Evan Mestman
"I found my passion for helping things grow when I was a kid in my garden. Now, I grow lasting habits with my business, ProAttitudes. "
As a health, wellness, and mindset coach, Evan works with business leaders who thrive at taking care of everything, except themselves. Evan discovered a unique and SIMPLE way for them to lose weight while becoming best friends with themselves. It's the quickest way to see results and it works by quieting the INNER CRITIC and introduces them to their BEST FRIEND.
Evan Mestman started his career in nutrition with a passion for knowledge and a motivation to help those who struggle with being their best mentally, physically, and spiritually. As a teenager, Evan was bullied for being out-of-shape and overweight. With his own need to lose weight, become healthy and stay fit, he found a way to focus on habits, not diets. When he took his first nutrition class in college, it resonated to the point of becoming his pivotal moment and his career path was set. After receiving his master’s and becoming a Registered Dietitian, he worked in hospital ICUs with the most critical of patients. He saw their fears and vulnerabilities and realized that having the right attitude was half the battle. He started studying the psychology of behavior and change which led to the development of his first nutrition program Appetite and Attitudes. He became a diabetes educator, and an adjunct professor teaching Nutrition and Disease as well as Nutrition and Performance for over 10 years. Now he works to help build habits that last a lifetime.
"It's the simple daily actions that lead to lasting habits and powerful change…one choice at a time."
Connect with Evan:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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