Special Guest Expert - Heather Hawkins
Special Guest Expert - Heather Hawkins: Video automatically transcribed by Sonix
Special Guest Expert - Heather Hawkins: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We are so glad you could join us tonight, we have an amazing show,I cannot wait, cannot wait for you to meet our special guest tonight, Heather Hawkins. She's amazing, she's gonna rocket, you are going to hear some amazing stories of people she's met, of her brilliance and house, what she has learned in business, what has made her the raging success that she is. Before we jump into that and it will be very, very soon, I promise. The MIND BODY BUSINESS Show. What is that all about? For those of you that are here for the first time, maybe the second or third, you just don't remember. Mind is all about mindset,it is about an empowering, positive, flexible mindset, and what I noticed over the course of several years, many years of studying only successful people, is that successful people have three patterns, three patterns that they have developed. It was this common pattern that kept bubbling up every time I ran into a successful person, and they have a very positive and flexible mindset,in addition to that, they also take care of their body. They'll take care of their body,they just do. They take care of the body both externally through exercise, which is also internal and through nutrition by feeding themselves the fuel that their body wants and deserves. And then there's business,oh, my, that is a multifaceted area where we're talking about marketing, sales team, building systematized leadership. The list goes on and on and it can be a daunting list,the good news is you personally don't have to master every skill set in business,all you need to do is bring in those and delegate,that's the leadership part to those who do have those skill sets that are in their swim lanes, so to speak, and so mind body business, The MIND BODY BUSINESS Show. That's what this is all about,it is to find out what makes successful people like Heather thick. What is it about this young lady that has taken her to superstardom in a very short period of time and you're going to love the people she has worked with, it's an amazing laundry list of beautiful people. And another wonderful thing I've noticed about very successful people is they also seem to be very avid readers, and it's interesting because when I first started this trek, I did not read at all, and so this is going back over a decade just to make that clear, and I had then since became a very voracious reader. And so what we're going to do real quickly is segway into a segment I call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
There it is, you see, ReachYourPeakLibrary.com. And for those of you watching or listening, do yourself a favor and take out a sheet of paper or a pad and a pen and take notes. I personally take notes every single show, I'm running everything, I am the director, the producer, the the talent, well, that's debatable, and running this whole thing from one spot and I'm taking notes, so there's no excuse for anyone else not to. So please do that rather than when you hear a resource, because I know Heather is going to have a wealth of value to offer you like ReachYourPeakLibrary.com. don't, resist the temptation to go to the sites and the Websites and the resources that you're hearing about, don't go off to Google, stay with your notepad, because here's the thing, the magic happens in the room. and this is a virtual room. If you are off researching, looking, you've done it before. I've done it before. Your mind will go with it,and if you do, you may miss that one thing that Heather says that could literally have changed your life forever,and I am not kidding about this. I've done a lot of these shows and there have been some amazing valuable nuggets that have gone on through each. All right, ReachYourPeakLibrary.com real quick, as you saw on the screen, it's not about reading, just about reading books, but about reading the right books. And so what I did was after I started reading voraciously, as I began realizing that, you know what, it could take someone some time to hunt down good books that are good for feeding their mind, for helping them with their skill sets, for helping personal development. Everything that helps you in fitness as well, everything that helps you with becoming successful, more successful than you are today. And so I said, you know what? I'm going to start filling up a Web site full of the books that had impact on me. Positive impact. So not every book I've ever read is in this list. In fact, I'm actually probably 30 or 40 behind in here of those books that did give me some great positive impact. I just finished one a moment ago. Earlier today. It was amazing. It will be on this list. But this I literally did. I kid you not for you, the entrepreneur, even if you have attained a super high level of success. And success is a very interesting word in its own right. We all have different interpretations of that. But no matter what your level of success, you can always find other resources to take you to that next level. And so this may be one of those great resources for you. Just find one book, pick it first one that really leaps off the page to you and read it and then go back and do another one. So that is there for you. And you know who else is here for you? That's right. It's the one and only Heather Hawkins. She's coming on right about now.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
Brian Kelly:
And there she is, ladies and gentlemen, the one the only Heather Hawkins.yes, yes, yes.
Heather Hawkins:
Wow, what an intro,what an intro. I'm like check,ok, check,ok.
Brian Kelly:
Yeah, exactly. It was like I read your mind. It was exactly you to a tee. Every one of those. Fantastic. Oh, we're gonna have so much fun. Heather, you have such a wonderful personality or you're you're you're obviously beautiful. Your you are great for the screen, for sure, and the most important part, though, for everyone listening is this woman's acumen, her background, her her experience, her results,that's the bottom line. And so before we dive in and I introduce you to her formally, I want to remind everyone who's watching or listening, mostly watching live right now, that if you stay on to the very end, you get a chance at a five star luxury resort in Mexico, and that's for a five nights stay. And this is all compliments of our wonderful buddies over at PowerTexting.com who offer this vacation. We give one away every single show, I love what I get to do, and so go ahead and stick with us all the way to the end. Oh, we will. I will reveal how you can enter to win that. And we'll just have some fun, some good. All right. Heather Hawkins, for the past 20 plus years, she has been helping some of the world's best known brands, used earned media visibility catapult their relevance and impact. She's worked with Sony. Listen to this list, Sager, Cliff, Cliff Bar, sorry, Divisions of Apple. Oh, my. even, here we go, David Bowie I'm not kidding and Maroon 5. Wow, that is impressive. And now she's opening the vaults, leveling the playing field and teaching her proven systems to entrepreneurs just like you. So you can build the kind of wildly visible personal brand that demands attention. I am loving every single word of this. She is the founder of Elevation Strategy and creator of Elevation Visibility Academy. And she's here to help you catapult your personal brand with earned media visibility. All right. That's our show for that. I thank you for joining us.
Heather Hawkins:
Hey Guys, thanks.
Brian Kelly:
Heather Hawkins, welcome to the show. Thank you so much. There you go,now let's all go, right, he says do it,you know, take all past guests. Are experts up through you? And just go,all of u,e're all going to powertexting take us away. Now, that was a very powerful bio and we are definitely going to dig in a little bit on some of those tidbits, as you probably would expect right now. I'm sure I won't be the first to ever ask you about a couple of those experiences you've had. But what I'd like to do at this moment is, you know, that's a very phenomenal background and gives people a great instant of what you are, what you've done, what you've accomplished from an outer viewpoint, I like to get into the interview point to find out what makes people like you successful people like you tick, so to speak. And, you know, how do you think how do you go about your day? What is it about you that makes you successful versus someone who hasn't achieved success yet? And I do this with each guest expert.and it's amazing how each one and the pattern seems to fit all the way, every single time with differences, because we're all individual people. And so you're I could tell the moment I first met you and we literally just met 20 minutes before we went on the air. For all those watching that, you are an extremely positive individual. You have incredible energy,you came out with a big old smile on your face since the camera lit up. So how do you do that? How do you maintain that positive, productive and successful mindset day in and day out? And how do you do? How do you sustain that over and over and over day after day? How does that happen besides drinking lots of liquid.
Heather Hawkins:
Drinking lots of liquids? I live in the mountains and it's kind of dry up here. You know, I believe it's a choice, I believe it's a choice and a habit, and we all can decide, you know, do we want to look at something, I saw the obstacle is the way it came up on your reading library. I love his books, I read the daily stock almost every morning, just a passage from it, And it's it's a choice. Like we can either decide, are we going to let things get us down or are we going to choose to look at the positive in things? And, you know, we're all entrepreneurs here,you know, I have investigated wormholes and taken some cul-de-sacs and turn abouts, and it's the choice to just wake up and decide that you're going to keep on sharing your gifts with people,but I also think it goes back to knowing what your gift is and knowing no matter what the end result looks like, so no matter what the product is, it's it's who you are and it's the DNA, you know, brand DNA, personal DNA, your mission, your goals that you bring to the table that keep you getting up every day and keep you smiling even when it seems like things are going crazy and then realizing sometimes that's the biggest gift. When things go a little bit sideways.
Brian Kelly:
Wow! I can so relate especially when you said knowing what your gift is, that that is like right between the eyes and the reason I say that is because very recently as little as four or five months ago, I completely shifted my my business from a fitness business as a personal trainer to to geek ville, which is automation and the back end software systems, things like that, completely different,but that was the reason why a series of events occurred that helped me realize right between the eyes once again that my core competency lied in technology and actually creating the technology and putting technologies together. And it was amazing when I made that transition, the happiness that exuded after that was immense. I had no idea I love fitness, I love working out. I love helping people more than anything. That's the real reason, but I found it wasn't my true passion. Once I found it, holy smokes, I enjoy every single moment of every single day more than I did before. So you're hitting the nail on the head. And I just want to kind of highlight that for people that might be searching right now, It's a process, It's a searching process and you may, the best feedback I got. Heather was from other people. You know, those closest to me, dear friends who would tell me the truth, My wife, Oh, thank goodness, I'm so blessed because, you know, I'm now 55 years old. I'm starting over in business, but I feel like a newborn, I'm so excited. So why not have a great life, even well into your 50s, 60s and beyond? Why not join it?
Heather Hawkins:
Yeah,I once heard somebody say nothing is a failure,It's all data, right. So it sounds like that was you got some data and it helped you make a change. Funny thing, I actually I'm a certified personal trainer as well. Just as I love learning, I love the human body. And now I specialize in something called transformative technology, which is the application of technology to health and human well-being and mental health and and all of these things,and it's amazing the similarities between the habits that you have to develop, the systems you have to develop to be a fit person, and it doesn't take anymore work,once you figure out the habits and the systems, right,and so I can totally see how those systems you teach people to do in a fitness setting, absolutely transition to the fitness or the habits and the systems that you want people to set up in a business setting.
Brian Kelly:
Yeah, in it so much came from mindset. It's amazing people don't think that when it comes to physical fitness, but the mind plays a bigger role than the body because if the mind isn't there, you're not going to you're not going to work out,you're not going to eat the right way, you're not going to drink the right way, and so.Yes. Yeah, everything about that,and I used to say, you know, this is, I still use this metaphor to this day because now it's a metaphor since I'm no longer doing it. But if you have a client and there they were calling for 10 pushups, let's say we're doing an exercise, let's do 10 pushups, and let's say she only could do five or he only could do four, I'm not going to be sexist here,it doesn't matter. it's what happens when that individual gets up from that position of not being able to complete 10. What are they doing? They're beating themselves to pieces mentally because they didn't achieve the goal. And I look at them and say, what are you doing? Well, I didn't finish. I didn't I didn't reach the goal,and look, did you give it everything you had, Well, yeah, I couldn't go any farther, than here listen, instead of kicking yourself in the butt for the reps you couldn't complete, reach around literally make them do this or used to pat yourself on the back and say good job for the reps you did do because you gave it everything you got,you know the goal will happen You just gotta keep doing it disciplined. And so I instill it into all of my team and the clients. Everybody just keep that positive mindset because whatever you've done is taking you closer to the end goal. Whether you achieve the goal you set for yourself or someone else up for you isn't really the important part right that moment.
Heather Hawkins:
Yeah, I just got done reading Atomic Habits and he talks in that book about how we have confirmation bias around goals like everybody that goes into the NFL season has a goal of winning the season,right. So when the person wins and they say it was our goal to win, we're like, oh, it must be about the ball,but it's not,it's about every single play, every single second, every single choice. You know, it's about how many times even it's like it's going back to doing the pushups when you don't necessarily want to. It's choosing to do it time and again versus like the goal, I think, r two goal focus.
Brian Kelly:
I agree,and to your point about failure, it's about. It's not failures, it's learnings,we're learning, we're knowing that worked, that didn't, that didn't, that didn't, that didn't, that did. There's a lot more didn't than did if you didn't notice that closely watching us, because that's just the way it works. Yeah,how resolve and discipline, which is I think what Heather is really nailing down is a discipline, doing something over and over like in fitness,you have to start a habit was her word habit, I like the word discipline because it's the same thing. Develop the discipline and keep at it,that's another thing, I see very successful people like yourself. They have, you know, routines when they get up or when they go to bed or both or even during the middle of day,but they're always disciplined, and we're not talking about physical fitness, and you're a personal trainer,and so I'm guessing physical fitness, you think is important also to yourself, not just other people you're helping. How is it affecting not only your self, but your business and your personal life?
Heather Hawkins:
So I got my personal trainer certification in 2008 just as a self learning kind of a thing. I was actually working in technology and I got laid off for the third time,people really like to lay off people that work in technology. And I kind of said, what am I really passionate about right now,and I was a marathoner at the time, was getting ready to move up to the trail ultra distance,and I just really wanted to learn about it and wanted to have that education. When I decided to go back into PR spoiler alert, that's what I do for a living as PR, and we haven't gotten there yet, but when I decided to go back into PR, I took all that learning from the personal trainer certification and I became head head of agency accounts for Clif Bar, which is a huge organization working in all these endurance sports that I love so much, and they really needed somebody who could bring together the science of performance along with this really consumer brand focus ability to get inside the head of the consumer and figure out how to build a real passion brand around what they were doing. And I also worked with CamelBak at that time, and then two years ago, I picked up my family and I moved from San Francisco up to the hills outside of Lake Tahoe, California, so I live in the mountains now,and I started my own agency elevation strategy, which is focused on the human performance space. So I worked with nutrition gear,and a real passion of mine right now is transformative technology, which is the application of technology to their pursuit of health and happiness and mental well-being. And it could be anything from a crazy headset that blast magnetic rays into your brain to help you get to the set of waves of a Buddhist monk who's been meditating for like 50 years or something as simple as that mindfulness app that you might have on your cellphone that helps you gaimify mindfulness and just helps make these concepts a bit more accessible to everybody, really.
Brian Kelly:
I love that whole concept, I love that stuff, I get it all, I listen to it. Whatever it is, I'm deep into that as well,that's so cool. We have so much in common,that's crazy. I'm standing on a a hotting pad at this very moment.
Heather Hawkins:
I love it.
Brian Kelly:
I'm also, the first time I ever saw this live on the air. I'm going to give a secret out. I'm literally barefoot right now. I am.
Heather Hawkins:
You have to be or you have to have copper bolts that go through your shoes or they're there.
Brian Kelly:
Yeah, they're pounded through your feet. Yes.
Heather Hawkins:
I'm actually barefoot, too. But it's just because I just came back from a long run and my shoes smells, so i took it off.
(laughter)So that's the other thing. Successful entrepreneurs are very honest, (laughter)trend. You know,that it's beautiful,you know, being transparent, that is actually a very huge quality of successful entrepreneurs and business people are those that are not afraid to let people under, you know, into their not every moment of their life, but know that they're not perfect, that know that they might have stinky shoes. That's great, my feet are horrendously smelly when my shoe,we could do a whole show now on smelly feet and talk about who knows. But it's awesome that you all obviously have that air of transparency. Again, another trait of a successful individual and I want to get to that is a you know, you you are working with some pretty high named businesses and individuals,and if you wouldn't mind, I'd love for you to recap that story,we were going through real quick because we know we just lost a wonderful person and musician David Bowie not long ago,and in talking to you just before the show, I found out you worked with him literally physically. So would you mind telling that quick story?
Heather Hawkins:
Yeah, and yes, that's for a tiny bit, my daughter, who's now 3,she was born a week and a half after he passed and she was born to life on Mars, and she's quite a character. I have no doubt she got a little bit of the Duke. So yeah, I started my career in video games and I was working for a company called Idols Interactive. At the time, Idols was publishing a game with David Bowie called Micron the Nomad Soul. And we were doing a big press conference at E3 in Los Angeles and David Bowie,we were we met up first at the bar that was attached to the place where the press conference was happening,and David was standing there with his wife, Iman was his wife, yeah,so big height difference between those two,and he was leaning against the bar, kind of hiding in the background. All the mucky max, all his mucky max were in front of him, all my company, mucky max, were in front of us and they were doing the handshaking thing, walking down the aisle, walking down the line,and I was kind of starring in the background because I was a PR person,it wasn't about me. I was holding a clipboard and doing whatever,but I also happen to have blue hair and a nose ring, which I think may be a little bit more noticeable than average,and he actually stood up from his bar stool, parted the mucky max to reach out his hand and shake my hand,so we had that little opportunity to connect, which was awesome, because minutes later when I was running up the backstage ramp in front of him and Reeves Gabrielle and tripped and completely yard-sailed myself onto the floor of the ramp like half.
Brian Kelly:
Yes. (both laughs)I haven't heard that before a yard sail. Oh, that was awesome. He was not.
Brian Kelly:
I really enjoyed working with him. He was he was very down to earth.
Brian Kelly:
That's just so cool to hear,and then a Maroon 5, What what did you, what was your relationship with them? Did you get to meet them as well or work from afar? Well, no.
Heather Hawkins:
No,so I was living in New York City, I I was working in video games. And then Sega Dreamcast was the big console launch, which we just celebrated the 20 year anniversary of like a week ago. I moved to New York City, which had always been a dream of mine to do music marketing,and I got put on my desk one day, a CD and a headshot of the most glamorous, made up, I think one of them was literally wearing a Seinfeld pirate's shirt in the headshot,and this was in 2002, so the tail end of the boy band boom. Everybody want to be listening to real music,and people were, you know, Backstreet Boys had broken up and Britain was a couple months away from her umbrella incident with the paparazzi. And so we worked with them before the launch of their first album,and our real message to them, it goes back to something you were just talking about, something that's part of my business was about radical authenticity and how, you know, you guys don't need to market yourself in this way,that's not authentic to you because you could tell, once you met them that they didn't want it, they didn't want a glam. They were down to earth,they were they're great musicians, and so we made the choice in working with them that for one year we would not let them do, It was amongst all of us,we made an agreement for one year, they will not do anything that reeks of boy bands because if they had at that time, they would have ended up completely being a flash in the pan, and we said, you know, just so you know, this means if Young Miss magazine calls and wants to put you on the cover, we say no to that, we ship them off, so everybody who owns a Jeep gets together once a year and does like this Jeep Jamboree thing, we ship them to the Sam Adams Beer Festival. We basically said, where would a music first jam band type of a place type of band to be playing,and we actually did get that phone call from Young Magazine wanted to do Maroon 5 takes you to prom like six months after,and we said no to it because again, it goes back to knowing who you are being radically authentic to that is going to get you so much further than saying what's hot right now. Let me be what's hot right now, (Brian's voice) yeah. And I have when I start working with entrepreneurs and solopreneurs a lot of times they come to me and I'm like, ok, tell me about yourself that I've literally had people say, you tell me what I need to be in order to make it right now. You tell me what you tell me how I should position myself, no,you know, it goes back to who are you so that you can build a business that you love. So if I told you that you need to be friends with Brian Kelly and Tim Ferriss and you need to hang out in Austin, in New York City and you need it, and that's and you want to live in the mountains like me, right,you're gonna be miserable even if you build a successful business and you just don't want to be in that scene if you don't. want to be an Instagram influencer if you don't want to have to do lives. It's like build a business where selling doesn't feel like selling. Build a business where your radical authenticity is what makes you unique and what makes you valuable,and that doesn't mean blue hair and a nose ring. Since I had that for a while, people think that that's what I mean when I say radical authenticity,no. You know, it could mean barefoot on a grounding pad with a thinkful hat on, if that's kind what you're about, right, where is my thinkful hat. So I think that Maroon 5 was probably my first strongest lesson in it is not true that all PRs gets PR. It is true that who you are is what's gonna make you last,and it's true that who you are is not going to change no matter how many experiments, no matter how many things you try and quote unquote fail at or decide to pivot away from. You know, it's the core of you that's always being built throughout that process.
Brian Kelly:
Man, and now that is wisdom right there, Ladies and gentlemen, because you are hitting everything on the head, so many people will sacrifice literally themselves for fame or fortune, usually a fortune part in search of success. And the thing is, is when they reach what they're calling success at that moment, like you said, they're miserable because they're not their authentic self. That is so true, because the whole reason we as entrepreneurs do what we do is so we can be hit that point of liberation to do what we want, when we want, where we want. Under our own terms. And why not start now and do that, you know, make it authentic to you, the business from day one,and what does that mean, I mean, you're gonna have to turn some people away,and people don't like to do that inherently. But once you learn that skill, what you've done in a couple of times and you realize this is good for me. None of my business but for me. And I got to look out for number one. It's not being selfish, It's getting higher, faster,so you can serve more people that are fit with you because, you know, spoiler alert,you're not going,you don't have a business that's right for everyone. How many times have we heard that, who do you serve? Everybody.
Heather Hawkins:
No, it's it's funny. I was coaching somebody in that and the Tahoe Startup Showcase last week. We have a pretty booming startup community up here by Lake Tahoe, and it was an outdoors company,and they said, so, you know, there are 35 million Americans who get outdoors once or twice a year,and we're really focused on these people, blah, blah, blah, blah, blah. And then also there are all those people who never get outside. And we really are also solving. It's like, OK, so now you're avatars, every single stinking person in the United States, like the problems you're solving, have gone from really well-defined ones with with research behind it to like Martha hates bugs,and Martha doesn't want to get her shoes dirty. So how do you solve Martha's problem, like you can't build up a product for everyone,you can't market product to everyone, and and those real passion brands, you know, there's passion brands start out by saying, we are talking to you. And the people that come in in the beginning come in and they come in passionately because they they know, you know, we did this was Sega Dreamcast where we literally went into cities and Drew swirls on the sidewalk, nothing else, so that gamers would see that they would know that a Sega that is of talking to me and all their friends were like, what the heck's this swirl? And they're like, I know that's where swirl is. So that's how you kind of get that passion, and you included people basically in the marketing by getting so hyper specific that they feel like you're inside their head and talking directly to them.
Brian Kelly:
Absolutely,you know, like gamers, you know, you're not going to if you're looking to sell games, video games, most likely, you know, moms that have teenagers are probably not in your market, even though everyone's going to try to sell to everyone that's out there. And so it's very important,you said the word avatar,it's very important to know that Avatar to get very clear on who that avatar is and market all your messaging to that person. I'm preaching to the choir. I'm talking to the PR expert here.
Heather Hawkins:
You know, it's interesting because also I'll say when I do brand build outs with people, they come to me and they say, I know having an avatar is super important, but I'm different. And let me tell you why I shouldn't have an avatar, I no, you still need an avatar,ok. So I help businesses who want to grow, you don't have an avatar. Are you helping early stage businesses, are you helping big businesses, small business, online businesses, in-person businesses, local businesses, women, Like what kind of businesses, Like you have to get more specific, oh, I work with entrepreneurs, what kind of entrepreneurs, Ones who want to scale and get investment or ones who want to be solopreneuers or like you have got to give it a more specific. But I find that people are educated on the fact that they need an avatar and then they come to me and want to tell me why they don't need one. You need one, everyone needs one,
Brian Kelly:
You need to get there,there's always resistance to that step because it's very difficult to put in one's mind that, look, we know that you're not going to sell to just one person, but your messaging needs to be as if. And it's kind of like a whole mindshift that they need to go through. And I remember the first time I went through that exercise, same thing happened, I'm like, oh, this is early. I don't know how to do this. Where do they live? How much do they make? Where do they hang out? What restaurants? I don't know that, you know, you just go through the process and you figure it out. And then once you do, you can always change your avatar. If it's not perfect that first time. It doesn't matter if you're messaging and it's all about the messaging, it doesn't mean if a mom with four teenagers wants to buy the game. Doesn't mean you just. Nope. You can't have it. No. You're still hurting anybody.
Heather Hawkins:
Right. Honestly, what you want to do is have that avatar be so specific that those people are so passionate about your business that they bring you the next ring and that next ring working inside out might have anybody in it. You know, if if your product is for female entrepreneurs and you're really targeting females and somebody is buddies, you know, business buddies with a guy and says you really need to go to this woman or you need to get this guy to help you. Are you going to turn them away? I mean, you're. It's not like you're saying you're not loud. Like it's the Chicks Only Know Dudes club, but it's just a way of creating that kind of passion with people.
Brian Kelly:
Yeah. Thank you for clarifying that, because that's what that's the resistance where everyone come from you,but I can serve so many people. don't worry, it'll happen as long as you keep following,you know, keep keep focusing on the course, lets get the avatar that I try to find out. So you did a lot of work with some pretty prominent people and then you broke out on your own. Is that how it worked? So what sparked that? I mean, what caused you to then break out on your own and start your own gig?
Heather Hawkins:
Yeah,so I had been, I've had a couple of things. One big slice of it was lifestyle, So I have two young adults, I have now a four year old and a 6 year old or a 3 year old and a 6 year old,and they're both about to turn or in seven as one does when one is four and six. And I was living in San Francisco, I was the vice president of an agency, I mentioned that I had been running the Cliff and camelback accounts and the San Francisco had just changed ,so much, I mean, the the lifestyle was such that so Cliff Bar and Camelback moved on. They both decided to get different agencies. It happens in the agency world all the time. We've been with them for eight years, which is an impossibly long time for anybody to stay with one agency,and when they left, I was forced, you know, faced with the choice of having to grow a significant amount of business within that agency and the agency, minimums were high,and the people that I wanted to work with were kind of upstarts. And these smaller I talk about transformative technology, human performance, you know, a pair of socks, you know, in Jenji, my favorite sock company is not ever going to be able to afford a big city agency minimum. And so, you know, the thinking was, do I go back to trying to pitch technology, slash video game companies who might have a little bit more money, or do I really want to focus on this thing that is my passion,and that combined with the fact that San Francisco had just kind of jumped the shark for me, I had been there for twenty four years total in San Francisco, with the exception of that one year in New York, which was one year to the day I lived in New York City. Within a week, I realized that what does Tim Ferriss call geo arbitrage, I realized that this place that I live in, Truckee, California, near Lake Tahoe, the cost of living is lower,there's a lot of second homes I could send my kids to public school. I could take a shot at building this agency that could serve these smaller, more upstart companies that couldn't meet a big city agency minimum. So literally, I went from a Monday thinking that I would never leave San Francisco to Friday being like, we're moving to Truckee, and we had spent time up here seasonally,so we knew the area. And it's been great, I mean, it if I look around myself every day just flabbergasted by how gorgeous it is here and how little it's impacted my business, really, because I can work with people on zoom,we also have a booming startup community down in Reno, so I'm getting more involved in that. It's one of those moments again, the obstacle is the way like that job going away other, If that hadn't happened, I would still be in San Francisco plugging away,the day after it happened, I was looking at the jobs that were available to me and it was all like, you know, Vice President of worldwide PR for some third round angels funded startup thing that would have me on a plane every week, every weekend, and I didn't want to do that with my kids. So it ended up being just a absolutely beautiful confluence of things that you might think were bad that turned out to be perfect.
Brian Kelly:
Isn't it cool how that so often happens in life, It's amazing when you're going through it. You're thinking this is horrible and then you get to the other side like that was pretty awesome. I'm glad that happened.
That was perfect. Yeah.
Brian Kelly:
Could it happen any better,Wow! fantastic. So one of the things, we've covered mind, we've covered some body, we've covered some cool stories with Bowie and Maroon5 and you starting your own business, moving in a weekend, making the decision to get up and go. And now that you have been doing your own thing for some time, you know, one of the things we all talk about as entrepreneurs is how marketing is the lifeblood of one's business. And so, yes, we're segueing into the business room of mind, body business, and, you know, without marketing, there is no business. I mean, without successful marketing,and the thing is, marketing is so multifaceted. There are so many ways to market,and the only thing I'm interested in when I talk to successful people like yourself is what did you find that was successful for you? I don't care about all the other things we've read about. I've read about many. But what worked for you? What would you say was your number one best approach? What form of marketing works best for you?
Heather Hawkins:
Yeah, this is interesting because it actually has to do with that whole pivot, and, you know, experimentation that I did earlier in this year. So the thing that works best for m, hands down, number one: working my network, staying in touch with people who I've done awesome work with, referrals, Number one. Number two, getting involved in my local community, even though I am largely an on lot, I work with most of my clients remotely. But the things that I do in the local community helps to get the word out. It gives me content to share on LinkedIn if I share about, you know, mentoring a group at a at a startup pitch fest, whatever. It just gives me stuff to talk about and keeps me relevant. And also, I'm the kind of person who even though I love living in the mountains, I also crave that contact,like when I leave these meetings with these startups at these pitch fest, I'm on fire,so I do my job better the next day, I connect better with people the next day,so that's that's essential to me. Number three, hands down has been being guest on podcasts and being a guest on shows like this as well,it's something that I believe in so strongly,and so I help people get earned media visibility, which includes an awful lot of things. And I had a client last year, we placed them in the Ideal article in the Associated Press, literally like there was no editorial curmudgeon E ness at all, no editorial skepticism,perfect article, I place him on a podcast that same week that was so small that we had to tell the CEO it was a practice podcast to get him to show up,we told him I was a warm up podcast and Associated Press got them pats on the back, high fives from people they already knew that were already in there network. That podcast got them three hot new business leads and this was a really high end sports technology. Two of those leads closed within 30 days after the podcast to the tune of two hundred thirty thousand dollars of recurrent annual revenue and the other one was about to close in that quarter. So podcast people show up ready to engage, people show up ready to take notes,you just told everybody to take notes and write it down. The blessing about it is if you're overwhelmed with what you need to be doing in your business, you show up,you provide value,you provide massive value. How many lovely people like yourself pretty set and market it and share it with their networks and give you that platform,so as soon as you can identify what value you bring, you can start being a guest on podcasts and it's one of the most action driven hugely, you know, every time on a podcast, I watch my emails, numbers tick up, I get people hitting me up on Facebook, Messenger or elsewhere, wanting to connect, highly engaged people wanting to connect. So those would be my three.
Brian Kelly:
Fantastic,and it's an interesting one. It happen, Gosh, not quite a year ago when one of my past guests experts who was on the show came on and talked about after the show is over, the importance of podcasting. And I was almost blown away and thinking, that's a very, very old concept. Podcasting, I mean, come on, really is. Oh, Brian. Yeah. I said, oh, my gosh, I'm missing a big market then, and instantly I was researching everything there was about podcasts. I'm like, OK, I'm going to. So this show is repurposed into a podcast and audio only podcast and it gets put on to 15 podcasting platforms roughly half hour after we're done talking tonight whether it will be up on all these different platforms, because I learned how important that was and I just dug in. I said, I'm going to find out how to blast this to the world. It's on nine platforms right now, streaming simultaneously live. Just just everything and anything I can do to spread the word about you, because this show is about my my guests, experts. I just love interacting, you give such great value, Heather. You are absolutely no exception in that area, my goodness, it's over the top. And podcasting,that's the one,the one of those. And you also mentioned showing up, personal relationships is really what I got out of that. That is also have its come back full circle. We go through these cycles like much like real estate, what works in marketing and what doesn't it, not long ago, personal relationships, you didn't have to develop those as tightly as you do today,now it's back to we need person, we need the touch, because now everyone's gotten so disconnected with social media and Internet and zoom and all these online things which are awesome. But when you're physically with somebody, the energy is different. And it has a bigger impact. So everything just hitting on the mark from what I've been witnessing as well.
Heather Hawkins:
Two quick things on that. Number one, I believe that what you're doing here is actually the way of the future. I believe that podcasts are going to start getting more video because it's so nice to just see somebody, to see their face, to hear them talking they are things you can do on video. So I you know, I do think that this is more of the way the world is going, but podcasts are not not not going anywhere. And the second thing that I wanted to say as it relates to that dip that I talked about, that experimentation that I did, was all marketing automation. It was all figuring out how to build funnel pages or figuring out how to do lead magnets or figuring out how to do, I was telling you before we hopped on that I had a really horrible string of zoom webinars that I was try to do. And I had a coach that was sitting there going, Heather, you have to do this. Like you have to talk about the cost of not doing the thing you need to. And he's like hitting me up on my cell phone. And I just try to connect with people. And he's like, you need to ask the next question. And the five question closed. And I'd just like and I got off that last webinar and that's when I had that aha moment that I do not want to build a business that I have to inauthentically sell or that the selling process feels this bad or that I have to change who I am in order to say the right words, in order to have the right emotional thing, to get people to do the stuff. But it ultimately what it bubbles down to, I think, is I don't want to have an automated marketing system. I want to connect with the person. My business is built in such a way that I do a couple of group things just because I want to help as many people as I can, but other than that, my business is built in such a way that it can be one on one connections. And it's because that's what I love,so I don't necessarily want to have three hundred and fifty people that are active with a program with me at any given time, because I can't provide the kind of Personal attention, because, again, as I mentioned earlier, a lot of it for me ends up being psychology as I help people figure out their brand strategy and their brand platform, yet it's a very corporate thing that we're doing there,but it's psychology because I have to sell you on yourself. I have to pull out of you who you really are. I have to crystallize it in a way that's repeatable. And I have to make it so that when I show it to you, you get chills from the top of your head, to the bottom of your toes, and you stick with it for the next life of your business, for the next life, as long as you're an entrepreneur. And that to me is that is part intuition, part psychology and then heart. You know, statistics and market research and heart stuff. And where do you sit? You have. How do you kind of match up with the competition? But I don't feel like I can do that for, you know, five hundred and twenty three people at one time, right?
Brian Kelly:
Yeah. Not unless you scale. And to do that, you need to basically get others that have the knowledge that you have the training that you have. And that can be daunting depending on the skill set for sure. (Heather's voice)Yes. I love what you said about marketing automation because it does come down to the physical touch and that literally. But, you know, to one on one, be able to talk to people as much as possible. And then as you're scaling more and more or less and less of that is possible only because there's only one you. And again, scaling becomes important. And the reason I'm hitting those a couple of times is marketing are automation in general is an absolute necessity to run your business from, you know, under the hood. And you you've been privy to that from all of the automation you've received from me personally that most of was automated. A couple of personal emails shut in there. I automate the bejesus out of my business so that I don't have to work on it or in it. And I now can work on it. I just recently automated an entire interview process. I have a one hour application. They go through lots of video, not lots. Five or six videos, actually. Seven, seven videos. And they I believe I laid down the law. And are you still okay to continue? I do agree with this. I ask him questions. It's all captured on a form at the end. I have them create a video of themselves and tell me why they deserve to work with Reach your peak,my company and it's a three to 10 minutes, whatever. And I just put this together and two have already come in and they are super qualified because this system helped do that. I didn't have to stay on the phone for an hour, which I normally would do in the past. I just saved myself an hour. It took me twelve to 14 hours to put this thing together, test it, make sure it worked. But now I'm gonna save myself that amount of time over and over and over again.
Heather Hawkins:
So,did you build that yourself or did you hire somebody?
Brian Kelly:
I did,because that's my that's my forte. That was my core competency we're talking about. I was coined by a close friend. One of those friends I was telling you about called me the automation master. So I said, I'm going to go with that. I like that one.
Heather Hawkins:
It's funny. So I was in college radio went when I was in college. That's redundant. And I actually built at Filed Maker Pro. Remember that program file maker pro database to run the entire radio station. So ingesting records we get from labels, doing the reviews and printing out the program reports, printing out all the stuff. It was awesome. It was awesome. I loved it. But this past year, I ended up learning because I wanted to know for myself, you know, how to build the funnel and how to build the automation. And I found myself, at the end of the day being like, hey, I just want to do good work for great people. I don't you know, I I love the philosophy of it, but in my work, I feel like now I know enough to be able to hire somebody to do it for me. And probably that's one of those situations where it's like, OK, what's the first thing that can be handed off? Probably it's going to be building that because I know I mean, I have a mailing list of an awful lot of people at this juncture, you know, probably north of 600 people from all the podcasts and things I've been on. I don't send them any I mean, if I'm launching a challenge course or something like that, I will send a personal email out to all of them. But if they don't open it, do they get something? No. If they if they respond with a certain thing, do they immediately get something else? No. I literally sit there and like look through all the responses and respond personally to like what it all is. So I do know that that's something that I need to get better about myself. But it's. Yeah. That's one that overwhelms me.
Brian Kelly:
Yeah. It's just part of the journey,another step towards scaling. I remember over a year ago when I got my first apprentice to help me, it opened up my mind like I never had, I could not believe it, I couldn't fathom that. So it was like I was solopreneur up until that point,and I kept saying no to myself. Just so many things, including technology, because technology always changes and there's so many pieces. I'm. One person. There's no way I could, no way,no way I could do this by myself. And once I got my first apprentice that opened my brain, I said, Oh, my God, I can do is get another one and then another one. And then how many I need to fit the bill so I can continue to work on instead of in it. And ultimately to have them create the automation. Ultimately, yeah. Because what you're saying you went through the process. That's the beautiful part about it. Because now you know how to communicate with that person in an effective manner to say this is exactly what I want to do. I know this is possible. You can do this here, there and there might be something new. If there is, let me know. But do it. Just make it work. But it's amazing that just getting help. Oh, my gosh, what a godsend. So I've been through 11 apprentices. I have four currently. Just continue to grow the team. And it just it works. It works. And it's amazing. It's a lot of juggling at first. A lot of learning. Yeah, there's a whole lot to go on forever about that part of it. But scaling as skill is a big part of growing a business. And what you're doing with your assets, with your experience, that's. Oh, my gosh. I can only imagine your company as it spreads and the word spreads even farther and more people are impacted. More people are getting the exposure they want and deserve. On that note, before we go too far into it, please let us know in more detail what exactly your agency does. What do you do for entrepreneurs? You said some things I really like that you're you're approaching or addressing the smaller businesses, not the big, big players. So what exactly do you do and who is your avatar?
Heather Hawkins:
Yeah. So I have two slices of my business. One slice is during brand strategy and visibility strategy for startups. That's where that transformative technology thing that I talk to you about comes into play. So these are businesses that are probably between four and five people. They have their MVP ready to go. They're looking for investors. So helping them get their message ready before they go to investors and then helping them start to get media attention. And then on the entrepreneurs side, I really had an epiphany about a year after starting my agency where I found myself telling entrepreneurs the things that I had always been told. I call it the myths that have been perpetrated by the PR industrial complex. And those myths include things like if you don't have a big agency email address, media is not even going to open your email. If you haven't known somebody in the media for decades, they're not even going to want to talk to you if you don't know how to write an AP style. If you don't know how to create a clunky press release, you guys, a press release is the worst way to tell a story. It is. It's intentionally devoid of excitement, really, because it has to be stripped down in order to meet AP standards. So there are just all these kind of myths that the PR industrial complex wants that smaller solar business owner to believe about doing their own PR. I am here to tell you that you have the one thing that media wants more than anything, and that is radical authenticity. Going back to that and an unfiltered point of view. So when I'm pitching media and I'm saying I'm Heather Hawkins and my client is really passion about blah, blah, blah. You know, there's this little bug in the back of my head that's like, you know, why the why the filter? Why not just let that media person talk to the person who is passionate? And then I talk to the media and the media literally says, can I just talk to the guy? Like, I would way rather just talk to the guy. And look, if you're a big company, if you're a cliff bar, if you're a CamelBak and media is talking to the executive vice president of sales and the executive vice president of product. Yeah. You need to have a PR agency. You need to have a filter because you need to stay aligned to that brand. If you're a solo business owner, you're not going to go off brands yourself. Your passion is who you are. If somebody just teaches you these little tips and tricks about where to find media, how to figure out who's going to want to hear your story, how to package up your story in an service way, you can go out to media and you can get that media coverage. And I believe that anytime that you're dealing with earned media where there is a gatekeeper. So there's a reporter who puts you in their story. There's a podcast who puts you on their show. There's a conference that puts you on the stage to speak. There is something called a halo of endorsement that happens because this trusted media person is giving you a stage and giving you a microphone to talk about yourself and your brand and to tell your story. That doesn't happen if you're placing byline articles on Business Insider or churning out content on your own blog or going live on Facebook every day. There is something . Magical that happens when you're actually dealing with that gatekeeper in an earned media setting. So when I work with entrepreneurs, I I have a six week program where I help them figure out their brand and then figure out what media they should be going out to help them figure out what materials do they need. What kind of stories are going to resonate best with that media. So it's very much like a strategic done with you. Kind of a I call it a mentor emerging. And then I do other little things. So I mentioned earlier podcasts. If you are a solo business owner and you wake up with an opinion, you need to be a podcast if you want people joining your list, downloading your lead magnet, engaging you in those kinds of ways. You've got to be on podcast. You should be on podcasts. You cannot be dead it. So I do a couple of things teaching people how to be on podcasts. I have a two week group challenge style where it's like 15 minutes of work a day. And by the end of the two weeks you have your entire pitch engine built out. And then I also do one on one coaching, teach people how to be on podcasts and how to create what they need to move forward in that.
Brian Kelly:
You heard it, Heather Hawkins. She's worked with David Bowie, Maroon 5 and so many others. Big companies. She's been around the block. She knows what it takes to get you the exposure you want and deserve. That's what I love. You've hit all the pieces. You know it so well, obviously, that no stone is left unturned. Six weeks to transform your business. That sounds mighty enticing to me personally. So it should sound the same to everyone else out there who is either an entrepreneur or even an aspiring entrepreneurs. So it sounds like even help those that are solopreneurs as well, which is phenomenal because there are a lot of those out there. It's difficult to make that transition, or at least it seems like it is unless you have a little bit of of handholding in that area or coaching. But once you've done it, it's phenomenal. But yeah, there's many solar prisoners out there. So God bless you for helping the entrepreneurs that are in that stage of their business because there are so few that seem to be out there that really are worth their salt. And I can tell you are you are definitely worth your salt and more. I don't know where that turn came from. Worth their salt. Doesn't even sound that good, (Heather's voice) had to look that up. Must be back in the day when salt was the thing, you know.
Heather Hawkins:
It might because I'm still wearing my running car (laughters)
Brian Kelly:
Oh my god, you are so hilarious. I love this. Well, I can't believe this. We're coming on the end of an hour. But there is one question I like to ask every single guest expert that comes on to the show.
Heather Hawkins:
I didn't get to hear what this question was before,and so I'm OK. I'm ready. I'm ready.
Brian Kelly:
Are you sure? So it's an interesting question. And I ask every entrepreneur, a past guest, and they're still alive so late. They survived. And and it's a really deep question. And I love the answers that come as a result of it. But before we do that, I promised everyone that before we hit the end of the show, I show them how they could enter to win a five night stay at a five star, get that five in their luxury resort in the compliments of PowerTexting.com from my good buddy, Jason Naston, who is actually watching us right now on YouTube. How you doing, my friend? Thank you so much. Always their support and love this guy. I truly do. He's like a brother. And here is how you enter. So everyone, you now have our permission to pull out your phone if you're not already watching on it and enter the following. So put out your bring out your texting application type in the phone number (661) 535-1624. And then in that little message, you're at the bottom type in the word PEAK - P-E-A-K - and hit that little send button. And that will enter you immediately and instantly into our little contest to see who is going to go to Mexico. Compliments again of PowerTexting.com. Jason Nast, Rhonda. Amazing, amazing people. And by the way, when you do this, when you text that number, you are using the PowerTextig.com system itself. It's amazing. So every business owner, in my personal opinion, should have this system. It's a great way to communicate. Text is open more than email. I could go on and on. So go ahead. Text PEAK to the number (661) 535-1624. Do that now and then come right back because we've got that big question for Heather Hawkins, who is now probably literally getting salt from the sweat that's going down her bra brow that is, you know, leaving that. Trail Here's the cool thing, Heather. I don't want to I don't want you to be any nerd. I know you're a pro and this is nothing fazes you. But really the answer to this question, there is no such thing as a wrong answer. It doesn't exist. In fact, the exact opposite is true. The only the only correct answer is yours, because it is unique to every individual. So all all that pressure, it's gone this time. Weight off the shoulders. And now we can have fun. So now are you ready for the big the big boom question? All right. Here we go. Heather Hawkins. Yeah. How do you define success?
Heather Hawkins:
How do I define success? That's a tough one. You know, I define. So it's definitely an intrinsic thing, so I wouldn't define success by hitting any number. I wouldn't define it by having any thing. I I define it. It's just like a feeling of inner knowing that you're in the right place doing what you're supposed to be doing. And the great thing about that is that you can bring that with you into any situation so you can succeed in any situation as long as you find a way to work through it in a way that's in alignment with your inner compass. And for me, you know, that means how can I be of value? How can I make the world a better place? How can I just kind of know in each moment that I made the choices that felt right to me? Which also means making choices that I feel are are good for other people. So that's how I define success. It's just an it's an inner feeling at ease and peace and alignment that lets me know that I'm doing what I ought to be doing. And I believe that if you do that, all the other things that you might put on your creation board and you might put in your annual goals on your business spreadsheet, all that's going to take care of itself. It's just a matter of moment by moment. Am I in alignment? Am I doing what I know I should be doing? Am I doing something that's that's in accordance with my higher goals and intentions?
Brian Kelly:
Fantastic and true to form as unique as everyone before you. And that's what I love about this question. It's so beautiful because every person has, including you, has such amazing responses to that. And, you know, you're talking about alignment, doing what you're doing. And really the reason the purpose for all that you said several things that really stood out to be a value to be a value, not just to yourself. And you said to be a value for others, for other people, and to make the world a better place. Not to make Heather Hawkins life a better place, but the world a better place. And that's another common trait. Another pattern of successful entrepreneurs. They are. They have a heart serving mentality that they're driven so hard, like Heather, to help other people. That is why if you want the key to success, I think that's it. I mean, if you really wanted one key to success, it is serving others. And I mean, from the heart, meaning you want to help them, not just because. Well, Brian said, if I serve others, I'm going to get successful. That's not why you do it. You do it because that's what you want to do. You want to help others. I think most humans inherently want to do that. Now, how how badly do you want to help? Badly. Do you want to help others? And yes, you will get rewarded along the way if you are going about it with true passion. In my humble opinion, just because I've seen it so many times, we have another gift to give away that I wanted to turn it over to you, Heather, so you could describe it. I'll bring you up next to your website and let you take it away and see what you got for the wonderful peeps out there. Well, before I do that, Jason. The fact that I said sweat rolling down your bra. I was just thinking of a Hawaiian guy. OK, bra, your bra. You know the bra. Sorry. He cut that. I cut myself and said, bro, bro. Sorry, but thanks anyway. Jason, I love you. Body falling apart. I know. I tell you. Oh, all right. Let's get on to your wonderful gift. So go ahead. Take it away.
Heather Hawkins:
Awesome. So I have a couple of things for the listeners. If you go to HeatherHawkins.live. You can enter your email address. And I have a free video course that's going to walk you through a bunch of the stuff we talked about today, which is creating your brand, defining your avatar. Figure out what media is going to be right for you and it's going to give you some actionable steps that you can take right now in the next week, including the easiest place for you to go to find media that's looking for you. It's a free resource. They literally say, can anybody talk to me about mind body business? And Brian could say, I am the perfect person to talk to you. And you can get some mass coverage really quickly using that resource. So if you download that free visibility, E course, that'll be awesome for you. And then I also wanted to offer a listener of Brian's the opportunity to work with me, since I don't have in other podcasts group session happening until probably October or November. I'm just going to go ahead and take somebody on as a one on one client. So over the course of three coaching calls, we will get your podcast program. Being a guest on podcast specifically and I've been writing, so we'll create your guest. We'll figure out what topics you should be talking about. We'll help you identify which podcasters to go out to. I will provide you with all the templates that you need in order to start pitching yourself to be a guest on podcasts. So that's one person. And Brian, I don't know how people usually collect entries for that. I don't know if it's, you know, maybe just if I look at the people that joined my list in the next period of time, or if you have a way on yours for people who comment on the videos, I can go in and see who did that. I don't know how much people usually get.
Brian Kelly:
One thing you can do is just have them Facebook messaging messenger you and say I was on The MIND BODY BUSINESS Show and I want to entry into that that wonderful one on one coaching program you have. All right.
Heather Hawkins:
Actually, you know, let's do this Facebook.com/HeatherHawkinsBiz. I will make a very cryptic post and pendants at the top of my page that says, if you are here to do a thing, do the thing below. And then anybody who posts below and says, enter me, I will go ahead and choose from those people. Sound good.
Brian Kelly:
That sounds great. Fantastic. And don't forget HeatherHawkins.live, not .com. So it's H-E-A-T-H-E-R followed by H -A-W-K-I-N-S.live. And that's where you see what you see on the screen now. That's her Web site. Enter e-mail address there and go to her Facebook page, Heather Hawkins Biz, is there a user name there? And look for her recent post that's going to be out very soon after the show.
Heather Hawkins:
As soon as I get off. Yeah.
Heather Hawkins:
Soon as Brian lets her go, she will do that. And Jason saying. Me, me, me, me, me, me. Yes, definitely. Next time we will integrate power texting into that and do another keyword and how people enter that way. So that would be a man. Awesome. In fact, you know, I'll let you. Oh, I'll let you take the brain on this one. That's good. I was just going to say we could double up on the vacation, but we haven't win both. But let's just stick with that. I want people to reach out to you and connect with you. And is that the best way? What is the best way for them? Is it through your website site here that we had on just a moment ago?
Heather Hawkins:
Yes. Yeah. Or you know what? You guys, honestly, just [email protected] is my personal email address. You guys are welcome to e-mail me. I'm on Facebook Messenger all the time, so it's easy to find me. And I'm again, this is kind of the passion side of my business. So I love helping people through this stuff. I love helping them see how it feels to see their name in print and see media repeating back to them that they deserve to be. So hit me up and we'll we'll find a way to work together.
Brian Kelly:
You heard her hit her up.Do it. Heather, thank you once again so much. You've been such an amazing, amazing guest. What value you brought? I've had a ton of fun to booth with all the sweating and salt and everything that's been going on. It's been a great, great experience. There we go. Yes. Sure. Glad we don't have that scratch and sniff technology just yet. Fantastic. All right. Well, on behalf of Heather Hawkins, this is Brian Kelly for The MIND BODY BUSINESS Show. For all of you that have watched live and those of you are going to watch at the recorded video and those listening on podcasts, we appreciate you, too. And your time. Until next time we will see you once again on The MIND BODY BUSINESS Show. That's it for now. Have a great one and be blessed. Take care, everybody.
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Heather Hawkins
For the past 20+ years, Heather Hawkins has been helping some of the world’s best-known brands use earned media visibility to catapult their relevance and impact. She's worked with Sony, Sega, CLIF Bar, divisions of Apple-- even David Bowie and Maroon 5... ...And now, she's opening the vaults, leveling the playing field, and teaching her proven systems to entrepreneurs just like you so YOU can build the kind of wildly visible personal brand that demands attention. She's the founder of Elevation Strategy and creator of Elevation Visibility Academy and she's here to help you CATAPULT your personal brand with earned media visibility.
Connect with Heather:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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