Special Guest Expert - Honorée Corder: this eJw1jl1rgzAUhv9LLnbl1IraKZRB1465MQuzHeuVhORow5IcSWKllv73aWGX78d5znslDLUD7Wp36YDkpCQeEdo6qhnUgpM8W8ZpnIapR1hvHaregrkHUbpI4yTyCGUM-4nwb2bL0CONAMlrTdUMbYSEifs7UNNakl9Jb-Rkn5zrbB4EwzD4LWIrgXbC-gxVwI04Q3COgvnUBotsv9u-Po3YgnGXbAzr7zE5fRUf7_vkSOFnfKbSrRRwQR8s9obBiuOgJVJ-mF55xAkn5yWfRblZ7zbH9aEqym1VPb6hRgPwgoaD8VUXT-UGjaJuas_ydvsDOXRhkg:1kq6uE:u55qIFiw5v2h-FU5H1QEiuxPZJo video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward,only to fall two steps back? We're dedicated, determined and driven. How do we finally break through and win? That is the question. And this podcast will give will give you the answers.My name is Brian Kelly, and this is THE MIND BODY BUSINESS SHOW.
Brian:
Hello, everyone, and welcome, welcome, welcome to THE MIND BODY BUSINESS SHOW, we have an amazing, amazing guest tonight, and I cannot wait to share her and her brilliance with you. And so I'm going to get through this intro as fast as humanly possible. I would also love to let you know what this show is. It's called THE MIND BODY BUSINESS SHOW. And it is a show for entrepreneurs by entrepreneurs. And we bring only successful entrepreneurs on the show so that you can get the value you're looking for so that you can take notes and model their success. Because really, do we want to reinvent the wheel and do it ourselves? And the answer is no. You want to get the ego out of the way and simply listen to people like Honoré Korder, who's coming on very, very soon. She's ready. She's waiting. She's smiling. She's anticipating. She is coming on. She's going to just ooze with value and really, really set aside everything. I mean everything. Put your phone away unless you're watching the show on it. Put away all distractions, close those tabs, get Facebook and jettison it. Unless you're watching on Facebook, of course and just be present because this is a show that does literally change lives. I've talked to so many people who have listened to the show, have watched it, who said what an impact it's had on their lives, and we don't even charge any money for it.Can you believe that? Maybe I should, maybe that's an idea. THE MIND BODY BUSINESS SHOW it's about what I call the three pillars of success. In my now fifty-six years on this planet, I began studying only successful people like Honoré who have done and achieved things that I aspire to achieve. I'm looking to raise my game, so to speak. So about a decade or so ago, I began doing that, studying only successful people and those three things kept bubbling up to the top. I noticed these patterns, and to a person,they took care of those three things. They developed a very incredibly positive and flexible mindset. It's all about the mind. It's the foundation to where you are today, whether it's successful or unsuccessful as one hundred percent due to what's going on up here. Yes, it is true. And then the body that is literally about taking care of one's self through nutrition, through exercise. And again, to a person, every single person that I studied that had achieved immense success, had taken care of both of these and the area of business, one of my favorites. They're all my favorites; business is multi multifaceted. What happened there is these incredible individuals who had mastered various skill sets that are required to run a successful business. Skill sets like sales, marketing, team building,systematizing leadership.I could go on for a very long time. There are a lot of skill sets that are required to start, nurture, and grow a successful company. The good news is you don't need to master every single one of them. In fact, not even the ones I just mentioned. If you master just one, just one. It was actually in the list I just mentioned; I wonder if you can guess what it is. All right. I'll let you know. It's leadership. Leadership if you master leadership. Oh, my goodness. Now, you can delegate to all of those people that already have mastered those skill sets that you may not yet have, and now you have a thriving business, and you can get running very, very quickly, not doing it all yourself. There are so many wonderful things. But I want to get to our guests in just a moment. And another thing that very successful people do is to a person as they read and maybe they write will get into that on real soon. And with that, I like to segway into a little segment I affectionately call bookmarks.
Anouncer:
Bookmarks born to read. Bookmarks, ready, steady, read! Bookmarks brought to you by reachyourpeaklibrary.com.
Brian:
There you go, reachyourpeaklibrary.com, and again, stay with us. What do I mean by that? I mean, you know, take out maybe a piece of paper. Do you remember what those things look like? Or feel like? And maybe that old fashioned writing instrument and take notes, write down these resources. I know Honoré has many for you, as I drop my pen. She has many for you that you'll want to write down and stay on the show. Do not go clicking away is what I'm saying because the magic happens in the room. I would hate for her to be in the middle of a golden nugget, and you take your gaze off in your attention somewhere else and miss what could possibly be that one bit of information that could change your life from now going forward forever. And it's happened many times. I've spoken from stage. I've watched people leave the room right at the moment when we're about to give away the big juice.So stay with us and engage with us. Let us know you're here. I see a few comments coming in. We'll get to those in just a moment and ask questions. I love engagement. Reach your peak library, and then we're going to get to Honoré. I swear. I promise. I cannot wait to bring her to reachyourpeaklibrary.com. That is a resource I had created for you. And I truly, honestly mean that for entrepreneurs, for the budding business person, someone looking to get to the next level of wherever they are today. You could be a beginner or advanced entrepreneur. And there are books in this list that you can take and actually take advantage of the information in there and actually take your level, your business and level it up. That's why I'm trying to say and your personal life as well. So you'll see there's quite a list here. These are the only books that I personally read. That's why there is a special website for it. And they're all links that just go to Amazon. They're just here for you to have a collective set of books. And I'm going to be adding one to it. And hopefully, we talk about it tonight on the show that I just learned of while I was talking to Honorée right before the show, already given me value, and we'll share that with you. But this is a place you can come where books are vetted by someone else who's already achieved success so that at least the odds of you getting something from that book are increased over just picking a book that's in the business category off of Amazon. That is what reachyourpeaklibrary.com is all about. I hope you enjoy that. I hope you get to pick some great reads and let us know. I want to hear back about all these great books you're reading. OK, all right. I'm excited. It's time. This is it. We are going to now bring on. You guessed it. Honorée Corder, she is coming on right now.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, vaguely qualified.
Brian:
There she is, ladies and gentlemen: the one, the only Honorée Corder. Oh, yes, all the way from Tennessee where they are cold right now. I'm in Southern California; it's a little cold here. It's not quite as nippy as there, in your area. But thank you so very much, Honorée, for coming on and gracing the stage tonight. For our viewers and listeners, I cannot tell you how thankful I am to have you here.
Honorée:
I am so delighted to be with you. Thank you for having me. Even though I'm freezing and you had to just throw it out there that you're in Southern California. That's a little rude.That's so not cool.
Brian:
Oh, I just started it off on a bad note. Don't do that, Brian. Never again. Note to yourself. Yes. And you will notice we are going to have some fun. And it's OK. Look, a business can be hard enough. Let's enjoy the ride. You can be serious, and you can also have fun at the same time. What I wanted to do real quick I want to give you the intro that you deserve that's respectful in just a moment. What I want to do is let everybody know a couple of bookkeeping moments here, a couple of great resources they should look into and then we're going to jump right into it. So that sounds cool?
Honorée:
Of course.
Brian:
All right. Hey, look, if you are struggling with putting on a live show together and it's overwhelming.You want a lot of the processes possibly done for you while still enabling you to put on a high-quality show and connect with great people like Connery and grow your business all at the same time; then you might want to head on over to carpetbombmarketing.com. Carpet Bomb Marketing saturates the marketplace with your message. And one of the key components that is contained in that carpet bomb marketing course is one that you'll learn how to absolutely master. And it is the very service we use to stream our live shows right here, right now on THE MIND BODY BUSINESS SHOW. And over the course of the past nine years, we have tried so many of these quote-unquote TV studio solutions for live streaming. And I'll tell you right now, streaming art is the best of the best. It combines the premise of use, along with unmatched functionality. So start streaming high quality, professional-looking live shows for free with streaming art. Now visit the website you see on the screen that is https://ryp.im/streamlive.com. All right. We've got the bookkeeping out of the way and now it's time to bring on this magnificent, magnificent woman. Her name is Honorée Corder and she is an executive and strategic book and publishing coach. This is going to be a great show, ladies and gentlemen; she is a TED speaker and the author of more than, this will knock you off your seat, FIFTY, five-zero books, including You Must Write a Book. I hope we talk about that tonight. Additionally, she is the creator of the Miracle Morning Book series with Hal Elrod. Honorée passionately helps businesses, business professionals and entrepreneurs write, publish and monetize their books. I love this. Boost their brands and get much more business. I will say that's something that sets her apart from many publishers out there in the market. We'll get into that a little bit deeper as we go on the show. She also runs the Empire Builders mastermind does all sorts of other magical things, I have no doubt. And her bad asseri is legendary. That's so cool. You can find out more about her at honoréecorder.com. Please, now, officially help me welcome this amazing young woman to the stage. Thank you once again for coming on. This is going to be a great show.
Honorée:
I'm so happy to be here.
Brian:
So being an entrepreneur we all know is super, super simple. We never have issues. It's always just a smooth slate. Right? I know. I'm being very! Sarcastic.
Honorée:
Rainbows, all the things!
Brian:
Your achievements are vast, your accolades are great, and I love that. And what I like to do always when I open the show goes deeper. And it's not like personal deep. It's just I want to learn because I know and I know you know this to Honorée, is that everything we have, everything we've achieved or haven't is all due to what's going on up here right now. What went on in that wonderful, beautiful, big brain of yours, Honorée? That's what I want to know. So when you get up in the morning and know that it's going to be another day ahead of you, there are challenges every single day. You're a flexible person. But for those who aren't used to doing that, what is it that for you keeps you driven every morning when you get up to keep doing this day in and day out? What's going on up in that beautiful brain of yours when you get up?
Honorée:
Well, I have been trained like a feeling that if I stick with my schedule and my process, I'm probably going to positively impact someone's life. And I live for those. Messages that I get, so messages on my posts or emails that I get in my inbox, sometimes even in actual mail piece of mail comes into my mailbox from someone that wrote a letter to me to say, Hey, I heard you speaking, or I read something that you wrote. I read a book that you wrote, or I read a blog post that you wrote, or I heard you on a podcast or something. And you said that one thing. And here's what I did. And it changed my life. And that is like the hit. It's a hit of dopamine, right? It's like, oh, gosh, I live for that. So I, I'm trained to get up because maybe you're going to impact someone's life today and make a difference. And so when you get up to do it all over again every day.
Brian:
And I just want to make the note that, that is what sets successful entrepreneurs apart from all others is what you just said right there, is helping people and that the passion you get from that, the joy you get from that, how it feeds you, how it moves you, motivates you day in and day out. And I just so appreciate you for having that mindset and having that approach in your life. It's not about, you know, she didn't say, oh, I just can't wait to get up and see that next hundred thousand dollar check come in the mail. She said nothing about money. Money is important. Don't get me wrong; we all get that. And I hope Honorée is blessed with tens and hundreds of millions of dollars very soon, because when she makes more money, what is she going to do? She's going to serve more people and help more people that are successful like her. That's how that works. So bless the person who's driving by in that Lamborghini the next time you see them on the freeway, instead of cursing them, saying, gosh, bless them, they've done something good. They brought a lot of value to this world. Right.
Honorée:
Raise them in your own Lamborghini.
Brian:
Oh, that's right.
Honorée:
You know, come on if there is any law enforcement watching that never happened.I never do that.
Brian:
Oh, we have a couple coming on,Renee Rambow-McEwen. Hello!
Excited to hear what Honorée has to say tonight! Thank you so much. Keep it coming. And Fran Jesse, looking for your podcast. Oh, thank you, Fran. You're amazing. I appreciate you all. Keep'em coming. Keep'em coming. We love the interaction. Now I'm going to go out on a huge limb here and ask a really like crazy question. But I was just going, I was just just curious if, you know, you may, you've written 50 books, but I wonder if you're at all an avid reader of books. And if so,what would you say would be like the latest big one that you read that really hit home with you and you've got a lot of value from.
Honorée:
So I read a book called The Bezos Letters. I'm fortunate enough to know the authors, Steve Anderson and Karen Anderson. They wrote a book about the letters that Jeff Bezos sends annually to their shareholders, explaining what they did that year and why. So when I guess when Jeff according to the book, which I'm sure I'm sure the book is a million percent accurate, when Jeff started the company, he wrote a letter to the shareholders and he actually broke down the principles that he would then put in place over the coming years to make his shareholders happy and to grow the company. The fascinating book about about how why Amazon is successful and how entrepreneurs can emulate the principles of Amazon and Jeff Bezos to be successful in their own business. Fascinating, terrific, amazing book.
Brian:
There's another one I have to add to the list. Oh, I get to add to the list.
Honorée:
I know it happens to me every day.I wake up every day and I say I'm going to have a positive attitude, impact lives and I'm not going to buy any more books. And then I immediately buy more books and then I immediately buy more books.
Brian:
Yeah, I get those Amazon audible credits, and they're gone. I get so many, and they're just gone. I've got so many books I'm behind, but yeah. Oh, I just love this. And, this is a very big tip for folks that are looking if you haven't achieved any, you know, a level success similar to Honorée yet, and that is is to read books and read very impactful books that are going to help you. And when people like Honorée give you a suggestion recommendation, I mean, if I wasn't doing this show, this moment, I would have my phone out, and I would be purchasing an audible. And that's what I do all the time if I'm sitting and watching people speak from the stage. And if you are up there today and doing that and you said that book,I bought it. I've already got it.
Honorée:
That's how we get in trouble. I have a to be read that's four hundred books deep, right? In trouble in a good way.
Brian:
Yes. It gives me something to look forward to. Right.
Honorée:
Yes, exactly. No one goes to goes to any institutional incarceration for buying too many books.I'm just saying, it's safe.
Brian:
There are worse things that one can do right?
Honorée:
That's right.
Brian:
Reading books. I didn't I never put a whole lot of weight to it personally, for I mean, decades until I was in my forties, literally, I didn't read anything. And then, then I learned and realized, oh, my gosh. And then, then began seeing the results. After reading, you saw a bunch of them. That's not the whole list. I'm a little behind on the reachyourpeaklibrary.com. Speaking of books, while it's on my head. I know that you're an author and you have it on your website, but a little birdie told me that you might have a copy near you, that you could hoist up and show the peeps.
Honorée:
Well, of course. Right. Yeah. I have one right here.It's a hard cover.
Brian:
Yes, You Must Write A Book, boost your brand, get your business and become the go-to expert. Tell us a little more about that book, if you might.
Honorée:
Sure, well, the back story is that I went to New York as a guest of Amazon a few years ago with a few other authors, and they were highlighting the most recent book that we had written. And I said, well, wouldn't it be helpful if there was a book about why everyone should write and publish a book, why it's beneficial for entrepreneurs and professionals to write a book? And they said, yes,Honorée, that would be great. If you could just flip that out, that would be super. And so that's what I did. I wrote this book, which is the book that I wish that I had had. When I first was given the idea to write a book, I was given the thought that as a coach, as a business coach and as a speaker, that writing a book would be the next most logical way to differentiate myself as a professional, as the expert, as the authority. And I wrote the book that I wished that I had had. And so when I went to New York, I got to have that book featured. And it's been one of my favorite books because it helps me to help people, to write books and to change their lives. And then I get what I call book babies in the mail. So they're like my book and a book Baby right via someone else. So I'm like a mom or a grandmother of all these books. And so I get them in the mail, and it's really fun because I've gotten them from all over the world in all different languages. Some say I, I read you must write a book and then I wrote my book and here it is. And they send it to me, which is very cool.
Brian:
That's got to be so rewarding and fulfilling, my goodness.
Honorée:
Yes, well, I know what's going to happen for someone when they become an author; someone who is aspiring to be an author says, I want to be an author, but they're not really sure. Like, is it going to be worth it? Is it going to be worth the time and the money and all the effort that goes into it? And on the other side of it, I was so glad I took that advice because it completely changed the trajectory of my life and my business, my businesses, my friendships, my partnerships, where I get to go, all the things I get to do. So when someone says I'm contemplating writing a book, you have to do it. Just do it. That's it.
Brian:
And you mentioned business and. Yeah, let's use that as a great segue. I'm always deeply curious, especially if you see a lot of bios and you read a lot about people and you see that their websites, and what they're doing. But for me, I like to know what it you actually do is? What kind of clients? What is your ideal client like getting a little deeper? What is your like they would call an avatar? Who do you cater to? What are the people that flock to you that are attracted to based on the fact that you help them write and publish a book and become more get greater exposure and get more business? What is does that for you?
Honorée:
There are two kinds of people that I work with primarily. One is the entrepreneur or the business professional who wants to differentiate themselves and become the authority and create a brand name and face recognition in their world, whatever their world is. They want to be the person that people go to in a book without question sets them apart. So they come to me and either teach them through a course that I have called publishing a Ph.D., which is based on you must write a book that much broader and deeper. And then other people come to me, and they say I have more money than time and I want you to do it, Honorée. I say, great, I have my checklist, and off we go. And so, for a select few people, I actually do all of that for them.
Brian:
That's phenomenal. And the thing that sets you apart, that we were talking just before, one of the things is that it's not just how to write a book, and it's not just how to publish a book, but what happens after those two have occurred. Well, can you expand on that a little bit? The market? Yeah.
Honorée:
Yeah. So my my very, very favorite thing to do is to help people to monetize their books. And I break it into two categories, marketing the book. So earning royalties from book sales is very simply said, but also marketing with your book is second to none. Right. So someone says, do you have a business card? And of course you say, why, yes, I have a business card, but I also have a book. And then you watch the eyes of the person go big saucers like kids on Christmas morning because they go, Oh, gosh, you're an author. That means you're the expert. You're the authority. Right? So it sets you apart right away. It causes conversations. You get to be the cool kid at parties. Right. So you wrote a book. Tell me about your book, all those fun things. So my my expertize and the thing that I like the most is to really go forensically into someone's business and to figure out what it is that they want more of in their business and to conduct their business to their ideal clients and customers through their book, one that's done in a multitude of ways. But it's different for every person. But the the fundamentals are the same, right? It's like getting in shape. You have to eat right and you have to exercise. But it's different for every single person. It's the same with authors.It's a little bit different for everybody.
Brian:
That is so unique. I don't see too many book publishers that take it to the next step and then do like a customized marketing plan strategy for you. That's phenomenal. Real quick, I forgot to mention earlier, we're also sponsored by these incredible people up here called the Big Insider Secrets is a big red stamp. If you're watching video and I want to call everybody out, let you know that if you stay on to the very end, I'll put that up on the bottom. If you step up to the very end of this show, you will get the chance to win a five-night stay at a five-star luxury resort. And there are other resorts all over the place. It's Mexico. There are places in the United States you can choose and only have to stay until the end. And we'll tell you how you can enter to win that. Again, compliments of my pals at the biginsidersecrets.com. Jason Nast and his company appreciate them beyond belief. Just wanted to get that in there. Be sure that I showed the love. And I hope you win because, look, you will get to move about the country and the world. I just know it again soon. So what is your key? Look, a lot of entrepreneurs that are just starting, they're looking for that quick kill because they have a more of a scarcity mindset. And it's natural. It's OK because they need to pay the bills. Right. And so they're more money centric in that those beginning stages. But what they will find quickly is that it is not a sustainable approach to go after quick kill sales and not build for. What I'm getting at is the longer term, you know, to build and nurture relationships that can result in business. Some of them may not, but that's OK. And it takes longer to establish that. So for you, I got the own benefit or where they come from for you,Honorée, what is what has worked for you to achieve long term success. What are some of the strategies you've implemented?
Honorée:
Gosh, there's a whole there's a whole list of them, so I'll run through and then you stop me when you want me to talk about one of them. So the first thing is I have a morning routine and an evening routine, so I have a power-up routine in the morning. So when I get up in the morning, I have a routine that I that I walk through every morning before I encounter another human. So I got to push the on button, basically. And then at the end of the day, I have a power down routine so that I can sleep well at night and get all of the stuff out of my mind that's accumulated throughout the day. In between, I have a long term plan, so I love that you said that right. I always talk about building long term relationships, have a long term plan, do the long term play. You can do the quick kill and that can feed you for a minute. But if you build these long term relationships and you have a long term plan, you're going to be successful over the long term. So I suggest having long term consistency based on a long term plan, building long term relationships, because that's where the majority of your business is going to come from over the long term.At some point, you will then have a business that's built on recurring business and referral business, and that is the best place to be is your phone and your email box are constantly popping up with new leads and new people to talk to. And they're coming to you because they've already worked with you in the past or they are referred to you by someone who has worked with you in the past. And no one there is no way I can say to you, I'm fabulous. You should work with me and have you take it the same way as if someone else said she's fabulous; you should work with her. I've had a great experience and that no trust factor transfers over. So everything that someone should do should really start with, The long term relationship in mind and then building one day at a time, not being in a rush, right, say my time is your time to the to the client and meet it because they will come around if you are great at what you do.
Brian:
I appreciate that so much for so many people who don't understand it yet, certain industries are less long term. I like to name out and I have nothing against network marketing industry. But a lot of companies there, just the training methods they have for how you get people interested, is straight out of the boat, know, hey, come make a bunch of money with me or I've got the greatest product since sliced bread. But it's not opening with a relationship building approach because that takes time.
Honorée:
And that's actually where I started. I started in network marketing and I built the long term, the big business, the long term relationships, people that are still ordering products for me and I have not worked in the business for oh gosh, I'm only 30. So what can I say? No, I haven't worked in the business in 18 years, but I still get a bonus check every single month. I still have customers who order because and I believe this is really important. I think here's the here's the X-Factor, right. You can come you can make a lot of money, but the person that you're working with wants to know that you actually care about them and actually caring about your client or actually caring about your customer and building a long term relationship as opposed to it's a transaction you buy from me. I make my money. I never hear from you again. Exactly. I think that's magic. I think that's magic. Right.
Brian:
You said that perfectly. And that's the thing. And I'm not saying every company is bad. They're not. There's a lot of great ones out there. I used to coown on a network marketing company for six years, back in the day, way back in the day. And I believe in the concept. It's just as if it's taught properly. I've just seen so many that weren't. And just one example. You are the the great example to say. I mean, there is proof in the pudding right there. Eighteen years later, still receiving bonus checks because of the long term relationship she established over the time that she was building that business.And that just speaks volumes. Do you want a quick kill? Get some decent money in the beginning, but never see any ever again and never have any relationships to build on? I mean, it's not just about money. Well, they'll get that. You get to help people. That's a beautiful thing. And for you, they had an incredible sponsor, someone who obviously deeply cares about them, who wants them to succeed. And you have to want it, too, right. There's no getting around that. But also in the work, right? That's right. But I appreciate you really nailing that down about the long term because it started I think it's that important to spend the amount of time we have on it already. Just think it's it's a heavy hitter right there. And it does a lot of people a lot of good for sure.
Honorée:
Well, and I'll just give, I'll just go one more and just say that if you have people that you haven't talked to in five years or 10 years or 15 years or 20 years or a year, and you're thinking of them, pick up the phone and call them for no reason, just pick up the phone and say, What do you need next most in your life? I was just thinking about you. I found you in the phone, but it could be your Rolodex, right? Depending on if you're a person of a certain age, you know what a Rolodex is, right? What I was flipping through my Rolodex and I saw your name and it's been way too long. And I thought I would pick up the phone and give you a call or send you an email or send you a message. And I just want to know how you're doing. There is magic in those conversations that you have with people that you haven't connected within a really long time.
Brian:
Gosh, it's crazy. You say that because I recently did that. I didn't call because I didn't have their phone number, but I hunted them down because it was in my mind. And he was like my best friend in the latter part of elementary and then into junior high. And he's a very bright guy. And we would compete on all of our grades. And and he he ended up moving back. He's on the East Coast somewhere and he's doing some stuff for the government that he doesn't very public with his contact information. And so I found out that he was married. I found her on Facebook and I messaged just out of the blue, said, hey, please don't be alarmed by this. I'm just an old friend of his. And I would if he's open to it; I like just to have a chat and just catch up. That was it. So it's very true. It is interesting how that works. You know who, every one of you that are listening and watching this. Somebody.
Honorée:
Yeah, yes. And also, there's got to be someone who added value to your life back in the day and gave you a hand up and you can't return the favor to them, but you sure can pick up the phone and say, hey, you made a difference in my life at one point. I just want to say thank you for that. Send him a handwritten note, if you can. Those all of those things for the long term are very beneficial and you just never know where you're going to plant a seed and it's going to come back multiplied to you another way. So give it a try. Let us know how it works.
Brian:
And like you said, plant the seed like what you're doing right now. Your show, you just showed up. I know it's late for you and you still you know, this is my love night to my midnight, Brian.
Brian:
And that's why I appreciate you. You went the extra mile. You came on; you showed up. You're a product of the product. You talk the talk; you don't just. Wait... You walk the walk; you don't just talk the talk, you know, that's what it takes to become, everything she's talking about, all of it, not just pieces. And then there's more or what it takes to become successful. And you need to really, really become that person to make it. I love that. She said she has routines. Almost every person I've interviewed that's successful on this show, Honorée, has had routines
Honorée:
Routines are not sexy. They're not like, oh, and living large. Right. But I'm happy. Right. And so it's not fine. It's not my routine for someone else. If you find the find the code. Crack your code, find your routine and you will end up being happy no matter what's going on around you, no matter what's going on in the world; it all starts with up here having that routine to make yourself. I don't want to say bulletproof, but I guess bulletproof. Right. It doesn't matter what's going on because you control your psychology and whether you're happy or you're not. Other things can can come at you, but you've got a force field against them if you find the routine that that makes you strong.
Yeah, I think of it as a form of discipline, you know, and that's the word itself isn't sexy. So but here's the thing. You feel really good if you work out on a regular basis and if you eat and drink the right food and drink. And is that sexy? Not while you're doing it. It is no fun. I mean, you're, you're inflicting pain on your body literally when you're working out. And to a degree, it's a small amount and then you're eating and drinking stuff that may not taste the best, but it's a discipline.
Honorée:
Eighty-two percent grilled chicken. I'm eighty-two percent grilled chicken and eighteen percent water. My trainer. Yes, yes. But the results are what you get is what you're looking for. Right. And the results of. And what is it they say there are a couple of things, right, that that I've heard traditional education will make you a living? Self-education will make you a fortune. Right. Do more today than others are willing to do so that you can live the life that you want to live later, something like that. I'm paraphrasing very poorly. It's late for me. But you I think you and I are saying the same thing. It's like have the discipline to do the things that others aren't willing to do so that you can have and do and be the things that others won't be able to have. And it's good on the other side. It just takes a while. You've got to give it the time that it takes to kick in.
Brian:
Thank you for saying all that, because not everybody does. They're not hiding anything. It's just not everybody brings it up to the forefront. It takes work. It takes dedication, it takes time. There is no quick fix to massive overnight success. It took Honorée probably those eighteen years to become an overnight success rate. And it just continues. Right. We're always looking to just continue to raise the bar for ourselves. And it's, it's not money-driven. It's about taking it. It's challenge-driven. It's it's service driven. And the money comes as a byproduct. And yes, it's awesome. But I love the fact that what drives people like you on Honorée isn't just the mighty dollar. It's about helping and serving more people, getting more people to themselves, earn more money and have a better life because they have a book that you helped them publish.
Honorée:
Yes, and I think that the best thing that you can do when you have wealth, so wealth and prosperity is not just money, it's time and love and space and energy. Right. So that is true wealth. The best thing you can do is give it away.
Brian:
Mhm. And you talked about that in your TED talk. That was interesting. That was phenomenal. Do you mind, could you tell that real quick that story.
Honorée:
Oh sure, sure. I have a philosophy that I started writing when I was twenty, maybe in my early twenties, twenty or twenty one just like principal things that I wanted to live by. And one of the things that I realized is that you if you want something, you have to give it away. Dr. Shackley, the company that I was in, he would say, what you give away, you keep and set. Another way is if you want more of something, then give it away. If you want more love, give it away. If you want more money, give it away because there's the love of reciprocity. The Law of return, right. The law of giving and receiving will. The law of giving and receiving starts with giving to give. And you want to receive. Will, as an author, I wanted more honest five-star reviews for my books, obviously. What do you want? You want honest five-star reviews on Amazon? That's what we all want. That's what authors are living for, right? So if you ever read a book and you like it, if you have something nice to say, please go to Amazon to review the book. Well, I realize that I read a tremendous number of books and I wasn't reviewing the books that I had something nice to say here.I was reading two, three, four or five books a week and I wanted reviews, but I wasn't giving them away. And I was like, Well, gosh, you're not eating your own dog food. Yes, I talk to myself surprised. Right? And I realized that if I wanted it, I had to give it away. The very next book that I read was The Miracle Morning by Hal Elrod. And I went, oh, my gosh, what an incredible story, I've had a morning routine for a million years, but here's this amazing book. I'm going to go write a review for this book and I'm going to tell everyone I know about it. So I wrote a review on Amazon and on Goodreads. Hal saw the review, saw that I had already written a series, a book series, The Successful Single Mom book series. And he reached out to me and he said, let's have a conversation. Would you like to write the sixth, The Miracle Morning For Single Moms? And I thought, no, I don't, but I'll talk to him. Let's have a conversation. Always have a conversation. I thought I was done writing books for single moms. Turns out I was right and I never got to write The Miracle Morning For Single Moms. I think it's on a draft on my computer somewhere. But what I did do was join forces with Hal to help him turn the Miracle Morning book into the Miracle Morning Book series. And there are 12 main titles in that book series are 12 titles in that series that came after the main book and have been translated into thirty-seven languages. And we have all different workbooks and we have the American Morning Companion Planner. That's a companion to the main book. The I know that only in my mind because tomorrow is the anniversary of that book. So we published it two or three years ago. So I have those in my calendar like a book-aversary comes up on my calendar. So I'm about to text Hal and think Hal we're having a book-aversary. But all of that because I went back to what do I want more of. So it's always like what's in it for me. So start with what's in it for you. What do you need next most in your life right now? Find a way to give that to someone else. Start the law of giving and receiving because you're not going to receive until you give first. And the great thing about the law of giving and receiving is that it comes back multiplied. So you give something. I gave a review or a book.And I don't know how you quantify what's come back to me with that relationship with creating, writing all of those books when impact, with impacting all the lives that have been impacted with all of the books. I mean, it's just incalculable that that one decision that I made. Gosh. Well, I'm being selfish. I want more book reviews. Right. But it's like, well, how can I start that law action.
Brian:
That's and that's so great.You talk about this quite a bit about just showing up. That's what you did. You just showed up by writing that review.You spent your valuable time in helping boost someone else's ratings, whether they needed it or not. Who knows? Because they might have already had the book. But, yeah, you know, it's something I like to do when I used to go to seminars and and workshops and boot camps will be the last one in the room, not on purpose. I just always found myself being the last guest. And then I'd say, well, I'm here. I'm not in a rush to get out. How can I help you guys? You need help taking your chairs down or whatever. I didn't care. And I started doing it just kind of out of just it was natural for me. And I started realizing I'm able to talk to the people that ran the event. Now, as I'm doing this because I'm pretty cool and I just made great friendships and relationships over the years and crewed on some of those as a result and had a great time and then ultimately became a speaker myself on stage, which it was just a progression of wonderful thing after wonderful thing doing like what you just said is give it first before expecting to receive it.
Honorée:
I wasn't expecting anything from Hal. I just was like, okay, like I need to I need to practice what I preach, walk my talk.I, you know, give away what you want more of. Well what do you want more of Honorée, like sit down with the piece of paper, pull out your journal? As Tony Robbins would say, pull out your success journal.Do we have have any old-school Tony Robbins fans? Pull out your success journal and write this down; write down what you want more of and then figure out. And if you want more money and you're thinking I don't have any money, that's why I need more money, then figure out how you can give me money. You've got a dollar, right? You've got a dollar. It's going to come back to you multiplied. You've got a dime. It's going to come back to you multiplied. You can give a thousand bucks, give a thousand bucks, it'll come back to you. Multiply just toughed it. It works.
Brian:
Phenomenal, yes, Todd Singleton's coming in from a little while ago, a long while ago, no long term, long term and then whatever we were talking about, Ryan flips and agrees with. He said so true. Thanks so much for coming on.
Honorée:
Thank you, Ryan.
Honorée:
Just every single word that has been spoken by this young lady.Thanks so much for coming on and interacting with us; all of you wonderful guests and viewers in the audience and looking forward to having you. Also, don't forget to subscribe to our podcast. We have an audio only podcast so you can listen to shows like this at any time and just have that in your your car and use that alongside your audio books. I have many friends and colleagues and other people have listened to the show. Who I had a gentleman working on the deck outside just a few weeks ago, and he was listening to this show while he was working.And he would then report on all the great stuff he got from it, because the guests that were on the show is like it's just so fulfilling. And so all that to say what you were saying earlier on is that it just fuels you to keep going and help people. Because the thing I love about it is all I have to do is stop talking and give the mic to Honorée. And then she just spews all this value and then your lives are changed forever. And I all I did was connected to her. So that's awesome. You're very welcome, Ryan. Thanks, Brian and at Honorée, I think that's a but yes. So cool. Give it away and it will come back. Yes. Renee Rambo-McEwen. Love it. Love it. Keep'em coming. Wow. We're getting there. Honorée, I promise. We're getting there.
Honorée:
I'm good. I'm fired up now. I don't I'm not going to be able to go to bed now. Thanks a lot.Now I'm awake.
Honorée:
You need to share that power down routine so we can all take take advice from that, because I need to do the same after this is over.
Honorée:
Right on. Yeah. So I so at night when it's time to go to bed, I do a meditation, I do a short meditation. So there's a great app called. What is it called, unplug, unplug is a meditation app, and you can do one minute meditations, you can do an hour and a half meditations, some of the meditation instructors are fantastic. So I do like a five minute meditation just to calm down. And then I think about I pull out my success journal. I actually just keep a journal by my bed just to make notes, because if you ever have that moment where you have divine inspiration in the middle of the night, you have nothing to write on. That's the problem. So I just keep a journal by my bed and any ideas that come to me, because usually the best ideas come to us when we're in the shower, when we're exercising and when we're rested. Right. So when we have meditation, you have a minute for that computer to, to reboot our minds or our computers. And just I note any ideas that come to me, and I love to give people a million dollar ideas, even six figure ideas. And so I'll think about someone that I've encountered during the day and I'll think maybe this is an idea for them. And I just jotted down. And that gives me an opportunity the next day to reach out to someone perhaps and say, hey, I have an idea for you and your life and your business and take it or leave it and then getting anything out of my head from the day that's kind of stuck in there. And I.I just write about it. I just just jot down I'm not a dear diary longhand in cursive writing kind of a girl, right? Not Bridget Jones Diary or anything. It's just kind of bullet points of the day. And then there's the five minute journal and then there's a five minute journal app. And so the five minute journal app. And I don't even do the journaling part like full disclosure, you can say like what were your winds of the day and all that stuff in the app. But I just have a snapshot. I just have a picture every day I take a picture and I put it in my five minute journal and so I can scroll through and I can just see memories like, oh, that's the pumpkin pie. Oh, that's who came to visit me for my birthday. Right? Oh, that's, you know, this lunch that I got to go to. I mean, back when we were going to lunch, you know what I mean? Every day now, it's like, yeah, I sat on my front porch, nap of my front yard or another picture of my dog. It's not as exciting right now, but it's just a little photo album of my life and this app. And then I put in my headphones and I usually listen to some kind of podcast for about 10 or 15 minutes until I get drowsy enough to go to sleep, and that's my power down.
Brian:
Wow, that's awesome.
Honorée:
Sometimes I set the turn-off timer for, like ten minutes so that it'll shut off and I'm awake maybe for 12 seconds prior to the end. I'm tired at the end of the day. So my go to sleep period is very fast.
Brian:
I need this. I need to give this a run because I can't shut my mind off. It happens almost every night. And just as an example, as we're pulling back the curtain, I went to sleep, fell asleep pretty quick, which was rare for me. But then something woke me up. I don't even know what. And I stayed awake for the next two hours just and it wasn't like lamenting, but I was like in a stupor and I just could not pass over into the sleep world again.
Pop into your unplug pop into your unplug app, because they have they go back to sleep meditation in there.So if you find that you're waking up in the middle of the night. So I have a sweet chocolate lab and she has she is the third person in the bed and she's hopping up there. And sometimes she wrestles around and wakes me up. And if I'm not able to go right back to sleep, I do that. Go back to sleep meditation. And that works. Also, I keep a Kindle by my bed and the candles have that lighting that you can read that doesn't activate like your wake up, the wake up part of your brain. You can read reading makes me sometimes tired. Fiction reading in particular can make me tired enough to go back to sleep. And if all else fails, Brian, then you can do a disco nap in the middle of the day, also known as a nappuccino, where you drink a cup of coffee and then you take a nap for twenty five minutes. Do you know about this?
Brian:
No!
This is life changing right now. OK, so a disco nap, if you're old enough, it will in the second. If you're old enough to know what a disco nap is, a disco nap is what the kids used to do when you were in your early 20s. You'd come home from work and you take a little disco nap so that you could go disco, go out and go party.So now a disco nap. If you're on the other side of that is where you take a short twenty or twenty five minute nap and it's refreshing enough to keep you going. But not enough to make you so that you can go to sleep at night, so the antidote to the so the whole recipe is you drink a cup of coffee and it takes about twenty to twenty five minutes for that caffeine to enter your bloodstream while it's working. I use an app called Pzizz, and it'll ask you, do you want to go to sleep or do you want to take a nap? So you drink the coffee and then you lay down and you pick the voice. But I listen to this guy who's got this really deep voice, and you stretch, tense all your muscles and then relax. And then the next thing you know, he's waking you up. It's twenty five minutes later, you wake up the caffeine to your system and you go right back. So I take I take a nap or just go nap like five days out of seven. Wow. Yeah, it's a miracle. It's a miracle, life-changing. You're welcome.
Brian:
Thank you, everybody. Would you call it Pzizz?
Honorée:
P-Z-I-Z-Z. And you can set the timer for however long you want to take a nap, but if you sleep too long, then you run the risk of upsetting your sleep cycle. But that twenty five minutes, all it does is refresh you. It's awesome.
Brian:
So do you literally fall asleep?
Honorée:
Yeah,I've done it everywhere too. Yeah, I've done it everywhere I go. I'll go get back in bed or I'll just lean back in my chair and close my eyes or lean back in my chair in my car. Right. Like if I've been on a long trip and I've been driving going somewhere and I'm tired, I'll just lay back and go to sleep for 20 minutes and then it wakes you up. It's like it's time to wake up and it starts ringing these little bells.And next thing you know, you're like totodohh.Like it never happened. Everyone says the same thing that doesn't work Honorée. Well, it does. It's not instantaneous. It's not like a shot of adrenaline because caffeine is not instantaneous.I wish it was sometimes.
Brian:
So I guess you want to drink the cup of coffee fairly rapidly, though.
Honorée:
Yeah, I just don't make it hot coffee, don't overthink it. It doesn't need to be flufy right. It can just be just I mean, you can even be a little more ninja about it. Like I remember when I was in high school, we used to take fibrin. Right. You had a term paper and it was due tomorrow and you hadn't done your homework. I don't know, NoDoz like, I don't know. That was never me. Obviously, I know about the strategy. So it was totally me. So NoDoz, you don't go to sleep. It's the same thing. You can get caffeine pills that are the same as a cup of coffee. So you take a pill and you go to sleep. Twenty five minutes later, just don't hit snooze, whatever you do. This is not a this is not a snooze situation. Kids, you've got to get right up. Soon as the bell goes off, I'm up and you will shake it off within three to five minutes. You will not know that you took a nap other than you will just feel better.
Brian:
That's awesome. Man,you brought back some memories with the NoDoz.
Honorée:
And the term papers.
Brian:
Yeah, there was something called Jolt Cola back then.
Honorée:
Jolt, yeah. All the things that we did.
Brian:
Like all the sugar double the caffeine. It's phenomenal. Here's a great question for you, by Renee Rambo-McEwen, what's your advice for someone that is intimidated or overwhelmed by the idea of writing a book?
Honorée:
Oh, that's such a great question. Thank you, Renee. Well, writing a book is a big deal. However, if you don't write your book, then the person who needs your message with your knowledge and your expertize will never benefit from what you have to say. So a lot of people will say, well, I can't write a book on something that isn't already out there. There's a book on every subject that's already been written. But your book hasn't been written. So if you're overwhelmed or intimidated by writing a book, I would suggest reading a book like you must write a book because it gives you the basic recipe, right? You wouldn't just decide to bake a cake and not go get a recipe, not go get some assistance from someone who has gone before you so engaged some help get a recipe and then just take it one step at a time. There is nothing that has ever been done, whether it's training for a marathon or starting a business or writing a book that isn't done one step at a time. Everything is just one step at a time, one day at a time. And I advise my authors to set a word count goal and just in a day's time.So write just two hundred and fifty words a day or write 500 words a day. Oh, 500 words is a lot of words like your last email with 500 words. Settle down, It's not that, it's not that big of a deal. Brian, I've gotten emails from you. Some of your emails are 500 words. You must write a book. So just take it one step at a time. Just put one foot in front of the other and you will then see, like I'm working with an author. And he wrote me yesterday and he said, I've got forty seven thousand words. And he said, I think I'm going to have sixty thousand by the time we were done. And I remember when we started, you know, in the early fall like, oh I don't know. Fifty thousand words. Sixty thousand words. Sounds like so much I'm not sure I can get there. And I said just do your outline, just write down the questions. What are the things that you think people need to know? What are the questions that people already ask. You write down the questions and then write your answers to the questions. You'll be you'll be thrilled at how quickly the knowledge will just come right out.
Brian:
That's very, very awesome. I didn't tell you this before the show, but I'm 90 percent done with my book and using a similar approach you're talking about right now, it works to outline it, to get the topics down. To arrange them in the right order that you wanted to come out. And then just it's like, oh, shoot, I can write about this all freaking. Dare you kidding me?
Honorée:
That's right. It's already in there. You're just having a conversation. You're just doing it in writing, that's all. It's just in most people say, well, I'm not a writer, but if you're a talker, if you can talk, you can write and and no one write the book alone. There is no one person that's ever written a book that didn't have a team of people, editors, proofreaders, write other sets of eyes. It's a team. It's a team effort. So you just you do your part and then you engage the team to help you win it. Well, one of the best things that you have ever done.
Brian:
Absolutely. My my mentor did not put pen to paper. He wrote his entire book from words and just had it recorded and then had an editor put it all together. So, yeah. Perfect example. Yes, it was crazy. Jason Nast, that is the that's the owner of the big insider secrets, the one that is giving away this incredible vacation state every single week. Be meeting him in Vegas tomorrow. And we're going to close the door for four days. I'm you go get some work done and you do some work. No fun. We'll be fun just because we're together. But he's a good friend. Yes,"4000000000 words and comes with a get sleep guarantee."
Honorée:
Yes. How do we not sleep? That's the question, right? Is that how do we get better sleep or more sleep? It's how do we not fall asleep on our keyboard?
Brian:
I will tell you something. I am literally sad almost every day when it gets to the point where I know I need to go to bed, even if I'm not tired, I just don't want to I want to keep going. It's just.
Honorée:
I know. Yeah, yeah. I'm one of those people that can survive on four hours of sleep because there's so many more things I want to do and learn and and.
Brian:
Yes. Well, you know what? I can't believe it. We're three minutes out. There is one question I love to end every show with with each and every one of you amazing people. And it's a it's a good one. It's a deep one. And it can be a little personal, but it's been phenomenal. The the responses have just been quite surprising to me. And I love to end it that way because it's such a an upbeat way to go. And that speaking of our buddy Jason Nast, that I promised everyone how they could enter to win a five night stay at a five star luxury resort, compliments of, you guessed it, The Big Insider Secrets. This is what you do now, Honorée and I now give you permission. If you've been watching on a tablet or a computer, you can now take out your smartphone, but just for a moment and bring up your messaging app, because this is how you're going to enter. I'll put it up on the screen right now, take out your phone and bring up your messaging app and where you would put in the name of the person you would normally text instead type in this phone number. And that is 314-665-1767. Yes. Honorée you can enter as well if you like, 314-665-1767. I have had guests win. I definitely have. And in the message area you can type the letter or the words. There's two words separated by a dash or a hyphen. If you prefer peak, that's P-E-A_K dash vacation all together. Peak/vacation. No spaces. Go and do that right now and get it done and then follow the instructions that will ensue. You will get an automated text message back. I think we ask for your email. I don't remember all the steps. There's like two steps involved and you just enter email and we will then officially our system put you in as an official contest taker.I forget the name of it. You're making me. What's that?
Honorée:
Entrant!
Brian:
Yes. All right. Let's get back to the good stuff. That was good, too. And thank you, Jason Nast and thebiginsidersecrets.com for those wonderful giveaways every single week. Now, one of my most favorite parts of the show.
Honorée:
And I don't know what this question is.
Honorée:
Oh, that makes it even better. Yes. And then right before we after this question, I'm going to ask if you wouldn't mind letting people know how to get in touch with you. So we'll hit that right at the very end here. But before that, I can't wait to ask this question. So are you ready?
Honorée:
I think so.
Brian:
So just just to put you a little more at ease, there is no such thing as a wrong answer.Doesn't exist, in fact, it's the opposite, the only correct answer is yours, and that is the only thing that makes this personal. All right, with that, here we go. Honorée Corder, how do you define success?
Honorée:
I think I've already said it by impacting the lives of others in a positive way, by seeing their gifts and helping them to share their gifts with the world, specifically through their books, but in any way that they feel is best. That's how I define success.
Brian:
I love what I get to do. I just so love this because of wonderful, amazing responses like that. No, no one person has ever said when I make another million, it's never money centric. It's about other people. And I didn't expect anything different in that case from you, that no two people have answered it identically the same way yet. And I've done one hundred and twenty some shows and that's what's cool about it. And if you don't mind, at some point I'll be reaching back to you and asking your permission to add your response to a collaborative book that's going to be titled. How Do You Define Success?
Honorée:
Permission granted.
Brian:
Love it. You heard it right there. It's recorded to record it. And I'll come back to you and maybe you can help with the publishing and all the marketing that's make it fun .
Honorée:
I would love it. Let's do it right on. I'm going to bring my husband. There's great food there. Come on over. Offtake Bouchon. Yeah, there's all kinds of good all kinds of good stuff we can get into there.
Brian:
Before I let you go, though, I want to let people in on how to get in touch with you, because I know there are so many aspiring authors that can use what you do.And look who would not want to work with this young woman. I mean, seriously, I'm dead serious. This is someone who will get you the results you want and deserve and be respectful of her and know that she is a professional at the same time. And don't ask for things that are ridiculous. I've seen that happen before. But Honorée is a woman of integrity and character and you can see she's a product of the product. So reach out to her. Don't be shy, take action, do it and to reach out to her, let's put something on a screen to give her a little Kutta. Go with that, wasn't it? It'll be this one instead if that one works too. It's the. That's the website.
Honorée:
Yeah. They both work. Yeah. So they're all right there on the front of my website you can get your own free digital copy of you must write a book. It's the book too. It's not too chapter. Opt in right there, get a free copy of the book and read the book. And then if you think that I might be helpful to you and your book, I have a couple of different ways. So I would love to hear from you. I would love to help you work on your book, get your book out into the world.
Brian:
And what is the best way for someone to actually reach out to you and say, I do want to work with you?
Honorée:
It this contact link or contact link in the back and they can send an email that comes directly, directly to me.
Brian:
There you go. You heard it straight from here. And that Web address for those of you on podcast only that are listening after the fact, it's honoreecorder.com, and that is spelled h-o-n-o-r-e-e-c-o-r-d-e-r.com, honoréecorder.com. And go get your book called, You Must Write A Book. I love that title. It's like straight to the point. Honorée, Thank you so very, very much. I'm so thrilled that you came on. And I appreciate you for spending this time and staying up late for not just for me, but for everyone that got to interact and be part of an experience, your brilliance and your value.And you made a difference and you've made a difference in my life. I know that with a lot of the tips you gave already. I've got them written down. This is page two of my notes. I started on a different page. Just so everybody knows, I don't just ask you to do things that I typically wouldn't do myself. I'm there right in a way. And I'm the director. I'm the host. I'm doing all. It's so fun. I love this. We have comments to see if any of them are worthy of. Yes. Love to give. Jason Nast is definitely a giver. There is no doubt about that. Yes. Thank you, buddy. And Rene RamboMcEwen, thanks for the interesting, informative conversation. Absolutely.Well, that is it for tonight. I appreciate each and every one of you who watched and the audience who came on are watching us live. And then all of those that are listening on podcast, be sure to subscribe to this podcast and keep them coming, because we do this every single week. We have a library of one hundred and twenty something. I lost count and they're all value-packed. But if you're looking to write a book and if you want to get your message out there, if you want to get exposure for your business, then this is the young lady for you to reach out to Honorée Corder.So do that. Go to on honoreecorder.com Right now, because we're closing the show out. There's really nothing more to tell you. So go there. Now, if you're still watching, you shouldn't be watching. Go to honoreecorder.com get that free book. Do it now.I didn't get payed for this. But maybe I should maybe I should come back and ask for royalties. But no, I'm just kidding. Seriously, do this, take action and get your book written because everyone has a book in them. Honoree Thank you. Once again, can I tell you how much I appreciate you? That is it for this edition of THE MIND BODY BUSINESS SHOW. On behalf of the amazing Honoree Corder, I am Brian Kelly, your host. We'll see you again next week. Until then, actually, it'll be a couple of weeks because of holidays. But we'll be back. Just just go to themindbodybuisnessshow.com register and you'll be notified the next time our show goes live, which will be on a Thursday, I think two weeks from tonight. I have to look at the calendar. We'll be back. All right. That's it for now. Goodnight, everyone. So long and be blessed.
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Honorée Corder
Honorée Corder is an executive and strategic book and publishing coach, TEDx speaker, and the author of more than 50 books including You Must Write a Book. Additionally, she is co-creator of The Miracle Morning book series with Hal Elrod. Honorée passionately helps business professionals and entrepreneurs write, publish, and monetize their books, boost their brands, and get much more business! She also runs the Empire Builders Mastermind, does all sorts of other magical things, and her badassery is legendary. You can find out more at HonoreeCorder.com.
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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