Special Guest Expert - Israel Ellis
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I am so excited tonight. We have an amazing special guest coming all the way from Toronto, Canada. I'd like to add, it's gonna be fun. We're going to have a lot of fun. I've got to get to know this gentleman for at least 10 minutes before coming on the show. And I have to tell you, this is an amazing young man,you're going to love listening to him and the value his going to bring he's got a phenomenal book that we're going to talk about that will definitely help those that might be stuck who are trying to punch through that proverbial wall to get to the other side, to get to the success, the life they want and deserve. I cannot wait to bring him on. And we will very, very soon, I promise. But real quick, The MIND BODY BUSINESS Show. What is that all about? Well, in my now 55 years on this planet, that's right, fifty-five as of this coming Saturday, I had began focusing on only successful people in the last decade or so, really, really analyzing and finding out what makes them successful, what do they have in common, and what I discovered is they had patterns that were similar to each other and they seemed to come in the form of three different areas. And you might have guessed what those three are by now. That's right, mind, body, and business, and mind,what is that? It's a powerful mindset, unstoppable, flexible, a very empowering mindset consistently. I get it. We're all humans. And sometimes even the successful who have a great positive mindset have bad days and they react accordingly. The cool thing with successful people that I notice is they are quicker at righting the ship and getting their mind back into a productive state and then body. That's exactly what it sounds like. It's about taking care of your body with nutrition by moving. In other words, that four letter word called exercise. I know it's not four letter, but a lot of people treat it that way. And the thing is, a lot of people misunderstand guys, especially that you do not need to look like a bodybuilder to be a successful person and exercise. And with women, you don't need to be a supermodel. You don't need to look like that. It's not about looks. It's about feel. How do you feel? Know when your body when you're treating it right, when you're giving it the right fuel and you're exercising. When you do both, then you're feeling fantastic and then you are progressing further to your goal faster. And again, these are traits of highly successful people. And then there's business. O boy, that's a multifaceted arena. There's things like marketing, sales, team building, leadership, everything that goes with it, writing books, as our guest will attest to who's coming on very soon. How that is so beneficial and helpful in the marketing arena. And the thing is,successful people have mastered all three of these areas. Now I get it with business especially. It's so multifaceted. If you are a master of one person, all of those are areas that more on your own than you probably would have brought yourself out. And so one of those keys is leadership so that you can delegate out those skill sets to you may not have perfected yet to others who have and bring them in as part of your team. And so mind and body, those are both on you. Business is you and your delegated team. But when you've mastered all three, all three of them, then I like to say you're operating on what I call a peak level of performance. Hence the name of my company. Reach Your Peak, and another beautiful thing about successful people is they tend to be very avid readers and to really go over that succinctly. We're going to shift over in a little segment appropriately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com
Brian Kelly:
All right, there it is, you see on the side of the screen, if you're watching this live audio recording, if you're listening, you can imagine. ReachYourPeakLibrary.com on the screen,and by the way, in either case, the best thing for you to do right now is to take out a pen and a pad of paper and take notes in. You know, Israel, my guest and I will be giving out resources as we go along, URLs, website addresses, things for you to go and take a look at. My recommendation for you is to not, is to not click on another tab and go to those websites as we're talking on the show. The reason i say this is because just from experience, i know that when i'm attending an event, whether in-person or virtual like you are now, that the magic happens in the room. Now, if you were to go off and look at things on the on another tab while we're talking, you might miss that one golden nugget that Israel has for you that could change your life. And I'm not kidding here. So stay with us, concentrate on the show just for this one hour, one hour that could literally change your life and just take notes throughout, especially when Israel comes on. You're going to get writer's cramp,i can't wait. ReachYourPeakLibrary.com. What is that? It's a website i put together with you in mind and i am not kidding when i say that it is for you, the budding entrepreneur, the successful entrepreneur, no matter where you are in your walk of entrepreneurship. I put this list together for you in case you wanted or needed a resource to go to to quickly locate books that were vetted by someone else who has achieved success. That way you're not guessing,you're not wasting time looking for, we are going to add one to this list because we're gonna talk about it here in just a moment, because our wonderful guest, Israel, is going to tell us about his amazing new book. I can't wait, i can't wait, i can't wait, and we'll add that to the list after I've read it, I'm going to vet it, and every every one of these has been personally vetted by me. So not every book i've ever read goes onto this list so that you can go in with some assurance that it might have a positive impact on you. I can't promise it, we're all different,but at least the odds are much greater if you go through here. And so one of the greatest attributes of successful people is that they are all voracious readers,and it's not just reading any books. It's about reading the right books,now, does that mean you can never go read a novel? No, i mean, we need to have our downtime,that's OK. But if the prominent amount of time that you spend reading is on the books that will propel you farther forward in business and personal life, then you will start to see the results. Sound cool, speaking of results. We are going to bring on Mr.Results himself, Israel Ellis., it's time to bring this young man on. I cannot wait for you to see this gentleman. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy, Skillful, Professional, Adept,Trained, Big league,Qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one, the only Israel Ellis, how are you doing, my friend?
Israel Ellis:
Great. Hello, L.A. How are you?
Brian Kelly:
And so appreciate you coming all the way down here from Toronto to be on the show. I'm kidding. He's in Toronto. That's the beauty of this. I'm in L.A. and the Los Angeles area, Israel Ellis, amazing,amazing, man. We're going to go deep into what makes this man so successful. We're going to talk about his new book, i cannot wait for that before i intro you on real quick, Israel, if you don't mind, i want to quickly remind all of our live viewers that if they stand to the very end, they will get the opportunity to win a five night stay, yeah, wait for it, at a five star luxury resort in Mexico,and it's all brought to us by our good friends at PowerTexting.com, sponsored show. We gave away one trip every single show, i kid you not, it's an amazing blessing that I have to be able to forward on to you,so stay to the end and we'll show you how you can win all the way to the end. All right and take notes,get out those Notepads, because the man, the myth, the legend is on right now. And that's him, not me. Israel Ellis, you see his name pop up right there. So let's roll quick, bring him on. Israel is an entrepreneur with experience growing businesses in the entertainment, logistics, real estate, technology and software industries, i'm exhausted already,this is amazing. His recently released book, 'Moving Through Walls', i love that title, i just have to say that I love that title. 'Moving Through Walls' recounts his journey from an abusive upbringing, yes there it is, to success in business and life and incorporates the lessons and strategies he developed along the way through his writing and speaking. Israel has given people the world over a practical guide of how to become the greatest versions of themselves. I love that, I love that, with that, Israel now officially, formally,welcome to the show, my friend. So, so happy to have you here.
Israel Ellis:
Thank you, Brian and thank you very much for having me.
Brian Kelly:
Absolutely. This is going to be fun, I'm getting goose bumps already,this happens every show, i guess. I keep saying it every show,but i get emotional, man. I'm excited, this is fun. Now, in order to become a successful person, in order to finish writing a book, let's start with that, my God, you have to have a lot of great mental traits to get through that mind. You need a, you know, and it can be daunting and it can take time for many people, me included, to get through it and finish it and finish the race. And there's always this, for lack of a better word, i don't know where it's coming from, but wall that comes up in front of us, that keeps us from getting past the finish line. And so for you, Israel, like when you get up in the morning and you know, your day is about to start and you start to come into consciousness, you're waking up and you realize, you know, it is in front of me when it comes to maintaining that positive, empowered mindset, that successful mindset, how do you, how do you, what do you do on a regular basis to sustain that? You know, you're starting the day out when you're, you're probably at your worst,i am,when i wake up, i'm like, i'm just waking up and now you're starting to ramp up and then that mindset starts to kick in, the drive. What is that for you and how do you go about bringing that into your life every day?
Israel Ellis:
Actually, Brian, you're, you're probably at your best when you are just coming in-between ,in that, in that in-between stick, maybe just unconsciousness and consciousness. And I want you to try this next time that you are wakening,i want you to just not rush it,just relax for a moment and try to acknowledge what is happening in that sort of bridge between that unconscious place and that conscious place, because that is perhaps your most creative place to be. And so what i try to do is try to give myself a few moments to try to recount what i learned when i slept, and i think about the day ahead of me and i do a bit of a prayer of gratefulness, recounting things i'm grateful for,and i try to get up with a smile, even if i don't feel like smiling, i force the smile and i read and i sit up and i think, oh, God, how grateful i am to be here today and to have this lovely woman next to me and to really just everything that i have. And so i start my day that way. So that's really, really part of it. What else do i do? i go and i usually get up pretty early, i'm up at five thirty in the morning and i will do about an hour of writing. I try to do that first thing in the morning and hydrate myself, I do have a coffee, I will catch up on some news and some e-mail. And the best part of my morning is when my wife and I take our dog, Bowie for a nice walk. We be walking about a half hour and we take in really God's gift of nature and beauty. And I go through my morning process just like any other healthy person should and then I head into my office. I don't necessarily run into the office for 9:00. It really depends what I'm doing. I recently got a peloton,i love them, sorry to have to give that a little bit of ,a little bit of a boost on your show, but it's fantastic machine, and so if I can get it a half hour workout in or something like that, that's great. Just to get those endorphins going and to sort of think about what I'm going to do. One of the things i do is when I'm on my way into the office, i review what I want to achieve, I take a look at my goals mentally, I think about my goals, and I also will announce what my wants and what my needs are for the day. So I will actually say, you know, a prayer of gratefulness and I will say out loud to the universe. You know, this is what's going on today,this is what i need to achieve,please help me achieve it, please direct me in the right path so that i can achieve it. Hopefully this will come in that we're working on, that deal or, you know, this conversation or that relationship will produce and guide me because I don't know all the answers and i'm learning every day. So I open myself up, i open myself up to a willingness to act on what is coming my way from the universe. And so I really try to put myself in that positive state. I'm a big list, man, usually at the end of my day in the evening, I'll make a whole bunch of lists of what I have to do. By the way, great way to get a good night's sleep is to get all that stuff out of your mind and to, you know, make a list, i will then kind of go through my list. Wonderful feeling of what I call acceleration to be able to cross something off your list, physically crossed off your list,and that in itself builds a momentum, a positive momentum, a strength for you to get to the next thing that you have to do. Throughout the day, It's business,whatever is coming at me, sometimes I feel like I'm in triage mode without trying to get to reactive by things. And I try to split my day up and to sort of tasks that buffer tasks that I have to do and also sort of strategic focusing on action items. We will gather as a team,we'll figure it out, try to and keep my meeting short, I got to be honest, I'm not great with that, like to tell stories, like to talk, but I've got some great people around me who know that they've only got so many hours in the day and they've got these big expectations that I place on them, and so they actually keep my meetings short.
Brian Kelly:
(laugh) I love that last part of the meetings. Goodness, I can go on for hours about that, but we won't because this is not a meeting.(laughter) Wow!so, true to form, my expectations of you are high and you've already met them because within the first literally 10, 15 minutes of the show, you've already provided a massive amount of value, and I don't know if people recognize that and realize it. So I wanted to point out a few things that you mentioned, that one of the things that stuck out the most to me, Israel, is you are just like all of the other successful people I've interviewed in that you have a routine. And when you have a routine that to me spells that that person also has discipline, and when you have discipline, then you're setting setting yourself up for success in so many ways. And the thing about the routine is to each person, it's unique to them. So it doesn't mean you have to do exactly what Israel does or what Brian does or anyone else, it's just find that routine that works for you so you can have fun with it moving around a little bit until you have that thing dialed in and then stick to it as much as you can, because that's what successful people do. I love how you talked about, you know, between that moment of unconscious and conscious,that's like an important time. So true,like i am, and I'm a certified LNP Practitioner that involves hypnosis, and that's the state of trance as transient state, and that's where you get most of your inputs and learnings when you're going through hypnosis. That's a very vital time, so it's phenomenal that you mentioned that, prayer of gratefulness, oh my gosh! you know, that to start out and you didn't say it just in the beginning, but you said it that you did it again when you, it sounded like when you got back to the office, now you're praying that you get the right guidance to get these tasks done and that you do them properly and with integrity,and that's the attitude of gratitude,and that's another great trait I've noticed of many successful entrepreneurs. Goodness sakes,routine, I've got so many, I've wrote so many,ok for everybody watching i am writing notes ,see all those sides. So I hope you are, too,and if you're not,what's your excuse? Get with it. I like that fun, too. Let's see,prayer twice,yep,open up, Oh,i love that part where you say i need, I just open myself up to try to allow things in another word for that that I've seen recently and often is surrender, you know the kind of surrender yourself to be open to being guided by what is, you know, you just let go, kind of let go,just actually reading a book about that recently. So that was phenomenal, just, oh! and then lists,goodness,i mean, so many nuggets here. Good grief lists, amazing, yeah, plan out your day, and a lot of people, you know, either plan it in the morning or in the evening, pick what works for you,some will do it both. I actually interviewed one that does it both. But, you know, take I'd like to do it in the morning when it's about to hit, that way I don't if I write it down the night before, that's me.If i write down the night before I find myself thinking about it and keeping me awake. And so if I wait and release and let you know, take care of that in the morning, then I have that day to either get them done or they go on the list for the next day, depending on the priority. So I totally align with everything you're saying is the reason I brought all that up, Israel i appreciate that. Oh, and then you said the best part of your day, I'm paraphrasing now,not exact words you said is taking the dog out for a walk with your wife. And that's another thing I love about you is your love for your wife, I have a similar passion for my wife, I mean, my gosh, she is my why,she's everything to me, She's the reason I get up in the morning. She's the reason I put in the hours and have fun doing what I'm doing with people like you. So, so many things in common at the same time, I love the fact that you are the one saying all the things you do on a regular basis because look at the result. Ladies and gentlemen, you know, he's had multiple businesses you heard in the very beginning. You know, more businesses than most people live that long to go through one. So very experienced, You can tell he's an intelligent man, I'm very excited to get through the rest of this interview so we can learn more about you. We talked about or I talked about the importance of reading at the onset. Obviously, you've written a book, so I can only assume,but I it's not a good thing to do that you are also an avid reader. Would you would you call yourself an avid reader? It kind of looks like it behind you there, but i just want to find out for sure.
Israel Ellis:
I would say I try to go through two or three books a month, my wife and I we have our own little book club,so we talk about books. Last book that I've read recently, read a couple of books, most profound book I read recently was 'The Choice' by Dr. Edith Egger, if I pronounce that right. What a wonderful woman, i think that you have a chance anyone out there should Google her Google that book. You know, we're all confronted with forks in the road,and in her case, she's a Holocaust survivor and she talks about the choices her parents made and the choices that she made and throughout her life, choices we have been making . And I think that, you know, the that there's lots there in the story,but the main thing is, is that, there are what I call forks in the road, and I've put a lot of forks in my road. I grew up in a very difficult circumstances as a young boy, and when you lived through a personal injustice, it's very natural to, I guess, allow that personal injustice as an excuse or shall we say, taking it one direction or another. And so, you know, when I was growing up, I was had this goal of where i wanted to be and I knew, it was a vision. And I talk about the vision in my chapter on future,and the idea is, is that in business or anything that i do,I've got this vision of what i wanted to do. When I was growing up, I was very poor and I had zero confidence in myself, and there was a lot of things that were going on,but I had a vision of where I want to be. That vision was strong enough for me to make the right choices that I needed to make. When I came to those borders in the world. So that's the last book I've read,I've read so many books and I will tell you that, you know, I really actually quite taken with the fact that what's been so much to you and it's unfortunate today to get our kids to read books and into people out there and go to read books. There's so much brain per second stimulation going on that people just can't, they just don't know what to do. There's so much eating going and really to sit down and have your favorite chair and the next. I know this must sound really corny, but getting a nice piping hot again, piping hot cup of tea and some chai grabs and to sit by the window and to read a book is such a calming thing. And really, it really calms me down, it slows me, it stops me in this sort of place where I can really allow my imagination to to to populate with thoughts and images,that not conjure up through the poetry of the words that I'm reading that come before me. And I I I've got to tell you, I didn't get past grade ten. I have ended up eventually going to university and later on,but i dropped out of school at a very young age because i had no guidance, i had no mentorship and i never read. And it wasn't until i was in my early 20s, they started to read it., then i discovered an unbelievable the books I started reading, I became voracious reader. One of the things is that someone taught me how to speed read at one point, which was really an incredible asset and a great skill set that you should learn how to do. And I started reading all sorts of books and I actually took a real interest in psychotherapeutic type of books, literature started, reading with classical Freud and I talked they talked about burglar and era from and those guys. And it was like sort of a discovery of a whole new world when i started reading, so I actually got to tell you people come to my house and i've got to hold it downstairs in our basement, here we have basements, by the way, in Toronto,i know there in California,it's a no, no, but here we actually have large walk-outs. And and I've got a whole library downstairs,people come over and they want to borrow a book, and i'm like,ha!ha!, you want that book, you've got to go. That's why Amazon exists, go buy your own book, no one takes my books. I keep every single book that I read because it strengthens me,and I learn so much through through the books. And in fact, in my book, 'Moving Through Walls', i talked about a lot of the books that I've read that have shaped the way I think.
Brian Kelly:
Oh, that's a great Segway, that was not planned, by the way, and I appreciate you saying that. I would love to hear about your book 'Moving Through Walls', first before we do that again, i'm getting writer's cramp because you are amazing man. I'm loving the fact that, look, you're not just saying you're reading books, but you're also giving people options on how to successfully get back into reading books by saying, look, those nuzzle up next to the window and get a piping hot cup of chai tea. That's amazing, because you're not just saying do it, but you're saying here's a solution for you just in case,so that's that's a sign of success. The mindset right there is just always there to serve and help others, whether he even did that on purpose or not, it's just ingrained in him because of how he's trained himself in his mind. Another great book, by the way, I just finished the second time through is 'The Biology of Belief'. It's an amazing book and the author escapes me,i just had finished it again yesterday, many so we could go on forever about books. And I'm sure you have more than I. Especially in the mindset arena that I'm looking forward to talking to you more about that. But I want to talk about your book,talk about, you know, so there are many, many people that want to write a book. Every one of us, every single one of us, not just Israel and myself, every single one of you watching or listening. You have a powerful message. You have a book in you if you haven't written it yet. And it really doesn't matter how long you been on this earth, because your life experience, no matter how long you've been on this earth, is is your life experience. It's unique to you. And there's always parts of your life experience that others can learn from it. It happens every single time. You know, writing a book, you might be looking for the topic, the right topic, well, forget about that,every every topic has been written about. So just pick one. And because it's yours and unique to you, then then it will be successful because it's coming from your space, from your life, just like Israel has done. But I wanted to talk to Israel about the process, because it can be very daunting, you know, you sitting down and so many things going through your heads like, well, I want to write this, I know I've got a great message, but then there's that thing in the back, your head. Well, how am I going to get this out to the masses? Why do I have to go to publish? How do I get it up? Is it going to make money? Do I just use it as a calling card? All these things go through your head as you're writing it and sometimes can sabotage finishing the book. I'm curious how the process went for you. And then let's dig in a little deeper about the book itself and what you wrote about.
Israel Ellis:
Sure, so. So when I decided one day that I didn't want to disappear into the dust of eternity and I thought I I've got all this knowledge and wisdom and the things and experience that I've experienced in life. I'd really like to articulate it somehow and kind of leave the breadcrumbs for others. And so I decided on the eve of turning 50 that I would I would do that in the form of the book. And I wanted to also communicate to my kids, great, amazing kids, thank God. And they're all unique and different in their own right. And I wanted to let them know where I came from and how I got there. And they didn't know the whole story and didn't know everything that happened to me. And I want to kind of articulated in it in some succinct messages that I can go ahead and I could communicate. But you asked me my process. I have to tell you that writing a book is definitely. That's what I get. Every time I've written the book a lot. So I'm an off purpose, really looks like written moving through walls and sort of like 90 percent of the time. I want to write a book. I've got a book, I've got a book. And I'm like, well, why don't you write the book? And a lot of people get lost starting. It's really hard to get them the first page. I hear it all. It's really hard to get out the starting gate. In fact, for me, I've got you know, I have a lot of tenacity, perhaps. And, you know, I persevere through that. And I found I had a couple of the taps and they just weren't good. They didn't feel right. In fact, I wrote half of one book that was gonna be some sort of memoir. And it just it just wasn't working for me. And I got some really great advice. And I'm going to give you that advice right now. And in all of you out there can use this and you'll come back to me and tell me, wow, you're about to hear this.Write the last chapter first, if you've written the book sit down (inaudible) the book, because that's what really we get. We tend to be our own worst enemies by placing barriers in front of ourselves all the time that stop us from achieving our end goals. So the conviction might be always the convention that you've been taught since your are a kid is start at the beginning. Okay. I'm you take all that stuff, put it in a box, all your conventions, all the things that you've ever learn, i want you to take it put it in the closet because there are no rules. And what I want you to do is I want you to start with your last chapter as if imagine that you've written the book already and write down the concluding chapter. Now, my concluding chapter today is nothing like what I wrote at the beginning, of course, of the last chapter beginning. But what it did as a doctor, as a guy, I concluded my book and then I wrote my book based on the conclusion that I wanted to provide. So that's my little trick. I'm writing a second book right now. And I've got to tell you, I haven't I'm not doing that because a different type of book and I don't need to do that for this book, but for this book, for this first book and in kind of what I want to say, I needed to write that last chapter is not healthy and maybe it will help you. Maybe some other technique will help you as well.
Brian Kelly:
Actually, if I can interject real quick, that's a successful technique in its own right for not wasting time. And that's where as an entrepreneur, anytime you want to take on any task, it doesn't matter if it's writing a book, going to a seminar, it's something that's gonna take away your time, which is very valuable, is to first understand and know what your outcome is, your desired outcome. What is the result? You wish to get out of that task. And if you do not have a strong driving outcome, then perhaps it's best not to even take the task on to begin with. In the case of writing a book, that's a great outcome right there. But it's a similar concept where you start with the end in mind and that just gets you moving toward that goal. You're so spot on and I appreciate you giving that very valuable advice to everyone writing a book.
Israel Ellis:
Right, there's a risk, there's always a risk whenever you put yourself out there, you're always going to have a risk. Nothing is gained in life without taking a risk. The risks of having a project that you want to do, albeit let's talk about a block or anything else, is that you may never complete that book, and that is what depreciates you. So maybe start off by writing a blog or an article or something a little bit less ambitious and then build yourself up to the book. Because with every every time you bring something to the finish line, it's an accelerator, it's a positive momentum in your life and it strengthens you. On Chapter 10, I talk about from strength to strength and i actually talk about my experiences in business. Unbelievable, awesome events that have happened in the most random of ways that looking back, it would seem as if all this stuff was meant to happen,looking forward, there's no possible way that I would have known that it happened. The idea is that in everything you can do, it provides you strength, you should choose things and just apply,(mumbles, hand wave) just my own little bit of opinion and advice to you is what I do to keep my strength going is i choose sometimes little projects and I choose very large projects. The larger the project, the bigger the risk. But it's not just about doing things for myself. And here's the key. You want to pick projects where you're doing something for somebody else, altruistic projects, because when you do things like that, you have a purpose. It is an unbelievable fulfillment within your very soul that provides you a momentum and a strength to achieve greater and greater things. So I'll leave it at that. We can talk about the book.
Brian Kelly:
Yeah, it's like we will often do more for others than we will for ourselves. And in its own right is a driving force,if you do re-frame it, that's it's so amazing you brought that up because oftentimes, you know, I coach speakers that speak on stage and I know I know that every one of them, including myself before you go on stage, that nerve, the nervousness kicks in no matter how long you've been doing it, it happens every single time. But those, there are some of them so frightened that they can't move there are rigid. And I say the reason it's feeling this way is you're thinking about yourself. Now think about how you're going to impact the people in this room and just watch that that nervousness dissipate and it won't completely go away. Never does. But you will definitely, you know, take yourself out of those shackles and so you can move forward. And so, yeah, it's spot on. Yeah. So the book itself moving through all, so, you know, it's about punching through and getting through the other side and maybe getting through the finish line. But I'd like to hear your like back of the book summary if you want to let us all know why we all want to pick this thing up and read it (laugh).
Israel Ellis:
Yeah, I mean, it's every day of my life. It's every day that I confront things and I move through those walls and it doesn't matter what is in front of me, i know i can move through that wall, you know, there's different types of people out there and there's type of a person that lets you know that that confronts the wall. he'll just sit down and just watch that wall just grow and grow, grow and shadow them,and eventually they just turn around,they walk away and, you know, and nothing is happening. And then there's those who would move through that wall,and it really depends on what you want and identifying what you want, like in order to do that. So why are you going to pick up this book? Because it's going to allow you to achieve your greatest version of yourself. I'm not talking about becoming a great person. I'm talking about becoming the greatest person who you are, about what is going to give you the motivation and inspiration to take that best foot, put that place up, best foot forward. I use my own personal story at great risk to myself, by the way, and a great discomfort, to be completely honest, because I had to be real. Look, i'm not a psychologist, i'm not a doctor,i'm not a philosopher, i'm not, well, maybe I'm a bit of a philosopher, but I'm not a trained professional, I'm a businessman, I'm a hungry guy, I got mouths to feed, real basic stuff, and I care a great deal about other people as well. And if I was going to say something to you and you were going to listen to me, I think I owe you enough to be completely honest and to tell you about the disadvantaged upbringing that I had and about where I came from. And I came from less than zero. So the the idea of MOVING THROUGH WALLS is to give you tools, it's not just a story and it's not just a self-help book. And it's not just here, Do this, do this, do this. But why? What are you going to achieve? What going gonna do? And it comes down to four, I'll give you this much. All you have to go and read the book. It comes down to four foundational ideas. This is what I've come down to. I thought about. My life, the thought of it. What is it that I do every single day when I go out there and I move through walls? What is it that I'm doing? And I brought it down for ideas, those four ideas are, Openness, Faith, Future and Forgiveness. We live especially today in a society that is perverted by bias, discourse and thought and I don't care what side of the spectrum that you're on. But the fact is, is that as soon as you intimidate anybody or any kind of thought process going on and you refuse to listen to something, you end up in some type of cognitive dissonance and you practice some type of confirmation bias, you are missing out completely. And if you want to be a successful person in life, you want to be successful in business,if you do not open yourself up to the possibilities, you will close yourself off completely. And those opportunities that come along in very brief spurts of moments, you're not going to see them. Faith, we want to control where we, especially in western society, were growing up to say we can control everything. The truth is, is that you can't you can put your best foot forward, as I was saying, and then you've got to pull back and you've got to leave it up to the universe. You've got to say I've done everything I can do, but my destiny is in front of me and I'm going to have faith, it doesn't have to be a religious faith, it can be a religious faith, it can also be a faith in humanity,it can be a faith in yourself. But the idea is, is that don't be so hard on yourself. You put your best foot forward and let things fall into place,talk over on faith. Now future, I'm terribly, terribly concerned today about what I see with the drug epidemic and the opium crisis and how beautiful, beautiful young people are unknowingly taking their lives,and that's not just what it's about. But the point is, is that there seems to be a crisis in identifying to be able to visualize your future. Every single day i visualize my future, I sit down with people. I say, what do you want to be in one year, two years, three years, five years? And people stall. They can not answer the question that scares the hell out of me. When people would ask me what kind of house that would, I would tell people what kind of house I wanted. I would tell them what kind of staircase, what kind of how many bedrooms it would have. What color the house would be. What with what? The floor. I saw everything in six degrees of freedom, 360 degrees. Before I went into the virtual reality business, I saw the complete vision of what I wanted to be when I was a little kid screaming at God for the life that I had. And when I was introduced to, I saw a vision of what I wanted to have my future turned out to be. I never stop hunting after that visual. Visualize your future,know what the goal is,don't worry about how you're gonna get there. Have faith in it. Just establish what you want. Don't worry about how it's gonna happen. Make sure you get your future right and keep your eye on the ball and leave your ego at the door. Last forgiveness there where we all have grievances. There's personal injustices to all of us. If you internalize that, it's like taking a thousand tiny weights and hopping them around with you wherever you go and putting them in bed with you at night, bringing them out in the morning. Make yourself a hero story,turn your grievances into a hero story. (inaudible) Grievance doesn't have a date stamp on it. Everyone loves to hear a hero story and you need to learn how to forgive, and I talk about that in my book, and believe me, I know all about what it means to feel angry and to feel the injustice and the pain. More importantly are the people who are heroes in my life. And I talk a lot about survivors of genocide, specifically the Holocaust. And how these people like Iva Edgar, Or how does my my my mentor, who I dedicate the book to Elias Rabinovich, who was a Holocaust survivor. How did these people live on with their lives after such great losses? Look at, it could be a minor thing or could be a major thing, you gotta learn how to forgive. I talk about it, i give you the exact tools of how to forgive,and when you allowed yourself to forgive, Wow! It unleashes that creative potential, It unleashes everything inside of you. When, by the way, I'll give you this. Forgiveness is not about forgiving somebody. Forgiveness is about allowing yourself to forgive and allowing yourself to forgive comes from learning how to love yourself.
Brian Kelly:
(Hummhn) Nice twist on the word forgiveness, because that entire time know there are people that I still need to forgive in my head. I didn't even know that I have the grievance.
Israel Ellis:
I talk about a. A parking lot that's always full,so get rid of those that stuff and make sure you can park your thoughts, and good luck with that. Yeah. The book is really written with passion, It's a very well, it's very easy to read book. And I love hearing from people who read the book. I like to hear what they have to say about it. And it's it's it's. I mean, I know I've read it. I've written it. So I'm a little biased to it. But I will tell you that one thing I will tell you is that it was one of the most therapeutic experience for me to sit there and for anybody out there that is thinking about writing the book. It forced me to become very mindful of the presence to be able to dig down deep into the things that I was thinking about and to bring them up and give them life. And that is in itself, even if no one read my book. Thankfully, I think there are a few who have. But even if no one read it. That in itself was a very self therapeutic opportunity. So I can tell you that people have talked to me about the impact this book has had on them, and I can almost guarantee you that wherever you are today and wherever it is that you desire to get to tomorrow, that this is the type of book that's going to give you that path, that roadmap, that opportunity to get there. But it comes from you. It's gotta come from you. You can't be a passive bystander in life. You got to make it happen.
Brian Kelly:
I love it. And there's there's actually a great lesson in there for those in, you know, interested in marketing, which should be everybody listening right now because we're all entrepreneurs. And one of the things that you really concentrated on are focused on the beginning of the story of your book was the discomfort you went through in being transparent about yourself and your life and what you've been through. And I found that that is another key quality of successful people, is their willingness to become transparent and just take that as food for thought. Those of you watching and listening that it doesn't mean you have to open up your closet and bring out all your skeletons. It's nothing like that,but it is about being transparent, it's about being authentic, It's about being real. We're all human, we've all been through those ruts in our lives some longer, some more horrific than other, but we've all had them and the more you can be transparent. What that does is it connects you deeper with them and vice versa because they can relate. We are all human, we've all been through it. And when they say, oh, he's not this robotic, super successful, always happy and everything's perfect person, because if they thought that they would look at you like you, Israel, and say, there's no way I can achieve that because my life is compared to his is broken. But when you're transparent and show them, look, I'm no different than you. I just took these steps. And if you follow these steps, you two can achieve the success I have. And they go, oh, great. I'm in. Where did I get this book? And we'll talk about that definitely in a little bit. Now, we want to give everybody access to this book and get them reading this amazing book. And the other thing you talked about was a lot of stories. That's the best part about books. It keeps it interesting. I'm reading one right now. That is one of the best story based books. I mean, story after story, I found myself so interested in it. Every page I turn. and I knew that there was a point behind all of them. And the stories were just all you have to do is make the stories relatable to the point you're trying to make as a writer. I'm just giving out little tips that work to help keep the reader engaged or the viewer if they're watching you speak from stage metaphor stories, very powerful. I just I was hitting on all these things you were saying is like, God, this is awesome. It's amazing. All right. Let's get into. So you've been doing this for quite some time. I take it through your life. You've been through quite a few different business models, it looks like. And I can tell just by listening to Israel that you're not one of those people that goes in for the quick kill to get the money and then take take the bag and run. You said it in the beginning. There was a key phrase I care a great deal about people of the people that I'm writing this for. And you use a lot of honesty and people that care about others don't go into anything for a quick kill. They go in for the long haul to have a sustainable, successful, not just business, but relationship with each person that you end up doing business with and become personal friends with in addition. So for you, maybe you can help people understand what is the best thing or the best approach or way that you have found to achieve long term success and not just the quick kill mentality.
Israel Ellis:
So, you know, I mean, that's a very excellent point because we again live in this society of sort of immediate gratification. And there are studies that and I talk about these studies with respect to the difference between. Hedonistic living and unionist living and people who live for other people tend to live longer. So it's actually a healthy thing to not be so self consuming. It really does. I'm gonna tell you, that makes my wife very nervous sometimes how involved I get with people. And she's a great balancing, you know, where I've messed up and life is where I haven't listened to her or my or my mother. The two of them. But years ago. But the idea is, is that, first of all, keep your ego checked at the door and you'll bank a lot more cash. I guarantee you, if you humble yourself, keep yourself humbled. Understand that we all come from nothing and we're all going to nothing. You just keep that in mind. OK, so the next time you feel that heat your chest rise. Count a few seconds before you react to it, because that's your ego that's trying to rob you of success. So check that out the door. And the other thing I will tell you is always keep your eye on the ball. And that has a lot to do with confrontation and things that people do to distract you. There's a great book I once read from a great man who I met a number of years ago with Peter Thomas, and he wrote a book called DON'T FIGHT WITH PIGS. And the reason why you don't fight with pigs is because pigs like to get dirty. They like to roll in mud. And if you fight with a pig, you're going to get dirty, too. So, you know, in the dog barking dogs fight with pigs, all that stuff. It takes a lot of discipline not to do that. Think long term. Think about what I'm doing today, how that is going to affect me tomorrow. By the way, everything is about a balance. So I like I do things for immediate gratification to some extent as well. I like to do that. But I've been also I try to think is long term is possible. I think having kids was actually a real turning point for me because when you have children, you're doing things that you're actually planning because and suddenly someone else's life is more important than yours. That's the way it should be. And so things like putting money aside for your kids and paying off their education. I got to tell you someting,the best thing I did was when each child was born, I put a lump of cash into a savings account and I kept on contributing to it. And by the time he got to university, the university was paid for. I did not have my university paid for. And I think there's a sort of personal story there. I had to work two or three jobs just to get through university. And so it was very painful for me. And I would say kids definitely afforded me the foresight to plan long term. And so when you think about building a building, long term, building bridges to your future, I want you to think about one thing. You are going to you, are you, You are going to be. I used to say to people when they were young andi tell this to young people who are 15, 16 and up, I say, listen, one day you're going to be 30. And whatever happened prior to being 30, either you're going to be really happy with how you invest your time or you're going to become regretful of having wasted it. I got to tell you, the worst thing, the worst possible depreciate in life is to feel regret. You want to think about that in terms of the choices you make when you come to the fork in the road that you're going to travel and you want to imagine yourself years later into the future. Who is your future self? And ask that, future self in the mirror, are you going to be regretful about the choices that you made or are you going to feel amazingly at peace and content and that type of thinking and that type of process,everything that I'm telling you right now is really the secret to a long term sustainability from your own personal from your own personal self, but also for that other people around you.
Brian Kelly:
Fantastic. And that's the thing I love. You're very complete in your answers. You don't leave any stone unturned. And what that does is help everyone else. The thing is, there's so many times that the question would be asked and they just give you like a one sentence answer. And yeah, it helps kind of guide you in the right direction, but doesn't give you any meat, anything that say, well, what do I do now? And that's one thing I notice about you, Israel. You're always giving them exactly the steps to take. And, you know, we only have limited time on this show so we can't give every single nit-noid tidbit. So with that, I would just recommend you get his book and we're going to talk about that very soon. But before we do, I do have one question that I love to ask every guest Israel before. Before we part ways. For the evening, and it's kind of a it's a big one in a way that it's it's very. I'm trying to think of the right word, but it's very pertinent to each individual. It's an individualized question. And before I do that, though, before we go on, I need to remind everyone I promised in the onset of the show how they can win that five night stay at a five star luxury resort. So you each at this moment, both myself and Israel give you permission to pull out your phone and enter by simply texting a message. So pull out your phone. Keep this going in the background and type in the phone number (661) 535-1624. And then down on that little message area where you would send that message off to your pal or your co-worker, type in the word PEAK - P-E-A-K - and then tap on that little triangular like send icon on the right and let that thing fly and you will be entered into to this wonderful contest to see if you can win a five night stay at a five star luxury resort in Mexico sponsored by PowerTexting.com. And just so you know, I'm going to tell you this right now, this is not a lure to pull you in to listen to a four hour time share pitch. Not at all. It is a legitimate trip. In fact, the owner, founder of PowerTexting.com himself, took himself and his daughter tested the very giveaway that they are offering and passing on to you by going to this very five star resort in Mexico and said it was phenomenal. Nothing. No shenanigans. It was just. They were there as if anyone else who paid full price went. And they had a phenomenal time. So go and do that right now and then come back right now, because we have that wonderful heavy hitting question for Mr. Isreal Ellis. And just to kind of ease the ease, the potential anxiety going through right now. Really, honestly, there is no such thing as the wrong answer to this Israel. It's very personal. In fact, the opposite is true. The only correct answer is yours. I've asked this of every past guest expert and to date to date, no two have been identical answers. And that's what I love about this question because it's so unique to each individual. So with all that wonderful buildup, are you ready for this amazing question, Israel?
Israel Ellis:
Go ahead.
Brian Kelly:
All right. Here we go. Israel Ellis, how do you define success?
Israel Ellis:
I think that it's that moment that I feel content with the choices I've made, people that I've spent time with, and the actions that i've taken and that to me is true success. When you're comfortable with yourself and when you can allow yourself a gift of loving yourself and forgiving yourself. Success is when you can free up your mind so that you can focus on what's really important in life and allow yourself the creativity to pursue your dreams. I'm a very lucky guy because when I was a little kid, I started writing a journal of dreams and at the worst most darkest moments of my life, I would take up that journal and I would write what's going to happen in my life. And I want to tell you that using a lot of the things that I can talk about in my book, MOVING THROUGH WALLS is really the tools that I've used that have achieved the dreams, more dreams that I could have ever imagined beyond what's been written in that book. So I guess the short answer is success is when you over achieve the dreams for you.
Brian Kelly:
Ellis, and true to form, no one else has answered it that way. That's the beauty of that question. And the other part I always find intriguing. No one else either has brought up the fact that the number one reason was a certain amount of money. It's never been moneycentric, and that's because successful business people understand after going through it because in the very beginning. Let's be honest. Money is very important. It's do or die for your business. You must make money. So it's kind of more in the focus in the forefront. But as as an entrepreneur matures in their entrepreneur walk, that becomes less and less. It's just a vehicle by which we can use to have more time to do what we want and when we want. With whom we want. And so it becomes less and less of a priority, although it is a it's still a priority. You must have it to grow and scale your business and serve more. But same time, those that asked this question about success, it's never moneycentric. It's amazing. I love that. And you are no different,my man. And so what I wanted to do is give folks away. Two things. One is a way to connect with you. And another one, of course, is how can they grab your book? I've actually pulled up your site. And what I'll do is I'll I'll just turn it over to you to walk them through the steps and I'll I'll do what I can to guide on my site as you talk them through it. That sound good.
Israel Ellis:
Yeah, that's fine.
Brian Kelly:
All right.
Israel Ellis:
You can just go to IsraelEllis.com , thanks for putting up the site. And please go to visit my site, register on my site so that I keep in touch with you. I do publish blogs at least once a month. And I really want to hear what you think of the book. So there is a place that you can put in a testimonial. Recently you watched something called the Hero Wall. I invite you to take a look at I'm not going to tell you what that is about, but it's very inspirational, motivational. And it's a deep, deep idea. You can also go to Amazon if you go and order the book on my Web site. I will sign the book, i will include one of these fantastic one of these. But where is one of these fantastic bookmarks? And you probably want to know why on the book is the unicycle. I will answer that for you when you order the book. You can also go to Amazon, Amazon.com. And please, if you order the book from Amazon, please read leave review. It's a self published book and it's really, really important that the general public out there support self publish because there's a tremendous amount of people saying not everybody has the opportunity to find a literary agent or a publishing house that's going to take them on. And and certainly if you want any advice for writing a book or just, you know, we're always looking at stuff. I'll try to do my best. You get a lot of e-mails and I love hearing from people. By the way, I will do my best. You can just e-mail infoatIsraelEllis.com. Real simple. Its Web site is IsraelEllis.com are moving towards dot com. And I certainly appreciate in advance the fact that you. I'm honored. I'm honored that you would read my book and grateful for the opportunity to give you some advice to me to make your dreams come true.
Brian Kelly:
Fantastic. Thanks so much for that Israel and just in case for those of you listening only you can't see the screen. It's IsraelEllis.com and that is spelled I-S-R-A-E-L E-L-L-I-S .COM. So go to IsraelEllis.com. You'll see a nice, beautiful cover and back of his book on that site and definitely go there. Enter your e-mail address. Click on the subscribe button and then go back to his main page and click on order the Book that's very cool that you're signing the copies of those that end up buy it through your site. I will recommend that folks, i'll do that, because there's nothing like that personal touch from the author themself. And now that they've seen you and heard you and know what you're about, that makes it even more compelling to do just that. I appreciate you, my man, I appreciate you spending a good hour here from good old Toronto, Canada, up in the Great White North. Not white , I hope right now,(laugh).
Israel Ellis:
Great whether are up there.
Brian Kelly:
Good, good. So it's been it's been awesome. I get the most out of this because I get to interview so many wonderful people like you. And I'm so pleased and honored to be able to share you to my audience and to yours as well. Your wisdom, your life experience. Thank you for sharing everything. It's been I mean, I have writer's cramp. I had to go to the back of a page. I kept writing notes nonstop. Even though you're on camera. I'm still hard at work and it's not worked for me. This is joy,this is fun. Appreciate you. Thank you for bringing such immense value. And that is it for this edition of the Mind Body Business Show. We will see you again on the next edition. Coming up in one week from now, on behalf of Israel Ellis, my new best friend. This is Brian Kelly saying good night for now. So long, everybody, and be blessed by.
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Israel Ellis
Israel is an entrepreneur with experience growing businesses in the entertainment, logistics, real estate, technology, and software industries. His recently released book, Moving Through Walls, recounts his journey from an abusive upbringing to success in business and life and incorporates the lessons and strategies he developed along the way. Through his writing and speaking, Israel has given people the world a practical guide of how to become the greatest version of themselves.
Connect with Israel:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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