Special Guest Expert - Jack Turk: this eJw1jstKw0AUhl9FzsJV7DQhTdtAEUpEU2uExoquwjCZpGPmEubSoZS-uxPB5X853_mvQJS0VNrGXkYKOVQQAZPGYklow1rI18s0S7N5FgFxxirhDNV_QZLFWbpIIsCEKBcI_-Z6OY-gY5S3jcRignaM08AdPNa9gfwKTvNgn6wdTY6Q937WK9VzikdmZkQJ1Gp2puicoOnUoLhwzye62sc_-8XL5-tX3KfDsPJl6XaHkfcX8Yi53QjaMnxvlNOEblrlJVe4PYZXEVhm-bTkrayK7XvxvT3WZfVU1w93O0yGD6eHmRjTUOyUFtiG5iRvt1-B6V9h:1l79GW:NZJNzxXOf7h_Tq3vpB941UHB7ik video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us, we've been hustling and struggling to make it to success, who seem to make it one step forward, two steps back. We are dedicated, determined. That is the question. And this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Hey, so glad you could join us here tonight. You got a sneak peek there of our guest expert who's coming on had a little snafu in the tech. That is great. How are you doing? My name is Brian Kelly, the host of The MIND BODY BUSINESS Show. It is a show for entrepreneurs by entrepreneurs. And what I love to do is bring on super, super successful, high-quality individuals such as Jack Turk, who you got a glimpse of. They're just a little bit ago. Who is going to be on the screen here in just a moment? We're going to share his brilliance, his wisdom, his value with you. The MIND BODY BUSINESS Show was built on what I call the three pillars of success, and that being the three words of the show, mind being mindset, where I discovered that the most successful people had a very powerful and flexible mindset to a person and body. Each and every one of the successful people I know took care of themselves. And it doesn't mean that they became a bodybuilder or a glamor model, but they did take care of themselves nutritionally and they would exercise on a regular basis. And businesses is multifaceted. There are so many areas that successful people I studied had mastered, including sales, marketing, team, building, systematizing leadership. And I could go on and on and on. The good news is you don't have to master every single one of those. Nobody does. You only really need to master one. And actually, I mentioned that one in that list, and that one is leadership because once you've mastered the skill set of leadership, you now can and are able to delegate those tasks out to the others that have mastered the skill sets you have not yet done. And that way there's really no need for you to ever master all of them. And to be honest, I don't know if there's enough time for anyone human on this planet to do so because there are a lot. And so that's why leadership is so vitally important. And on that note, on leadership and the skills that are involved in becoming very successful, one of the other traits I noticed of the highly successful is that they are to a person very voracious and avid readers. And with that, I like to segway into a little quick segment. I affectionately call BOOKMARKS.
Announcer:
BOOKMARKS, born to read, bookmarks, ready, steady, read BOOKMARKS brought to you by REACHYOURPEAKLIBRARY.COM.
Brian Kelly:
There you see, REACHYOURPEAKLIBRARY.COM on the side of myself to the right on the screen, if you're watching this live, if you're on the podcast, just follow along. And if you are online right now, do yourself a favor and resist the desire to click away to type in these resources, because I know Jack's going to bring us some tonight. I can't wait for that. And instead of actually going and clicking and looking instead, I would implore you to do this. And that is to take notes. That is exactly what I will be doing, I have my notepad ready with traditional pen and paper, and then when the show is over, you can then go back to your notes and revisit those resources. And why I say that is because I would really hate for you to miss out, to take your attention, your gaze elsewhere. Right at the moment that Jack Turk drops that wisdom bomb that could potentially change your life for the better going forward. So stay with us. Stay on the show and watch. And by the way, this show is sponsored by the Big Insider Secrets. And for all of you that stay until the end. We will show you a way to win a five-night stay at a five-star luxury resort. Compliments of them. That's my buddy Jason Nast at TheBigInsiderSecrets.com So, REACHYOURPEAKLIBRARY.COM, what is that? That is a Web site that I literally had made with you in mind. It may sound cheesy, but it's true. I kid you not. These are books that I personally have read. And here's the thing. I did not start reading until quite a bit later in life around forty-seven or so. I'm fifty-six at the time of recording this. And so I just started reading somewhat recently in my life and I just began devouring them. And I love Audible. That's my form. And I just began reading all the books you see on the screen, some physical, mostly on audible. And what I decided to do is just put a list together of only the books that had a significant impact on either my business or my personal life or both. So that you had a one-stop-shop, you could just go there and pick a book and look at all these buttons. They go to Amazon. It's like I think I make three cents if you buy a book, this is not a money-making website. It's really here is a resource for you. And in fact, if you see a book title and you just want to go buy it on Amazon, you want to bypass any possible affiliate links, go ahead. It's not here for the money. It is here for you to get the information you need. All the E-myth. That's a beautiful one and I see it scrolling by, this is all for you to grab the first book that jumps off the page that you The Four Agreements. Oh, my gosh, that's phenomenal. I got to stop looking at these books. So that is there for you. A resource, our gift to you for watching this show. So, again, write that down and then come back because write it down. Don't go there now because I'm bringing on our guest expert. Here he comes. Get ready for him. Jack Turk is on the way.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one the only Mr. Jack Turk.
Jack Turk:
Brian, those are such great adjectives you apply to other people.
Brian Kelly:
I'm honored to be included with any of those adjectives, every one of them, my friend, every one of them, that they wouldn't be there and you wouldn't be here on this show. That's the qualification criteria, is that those adjectives match the person that I have on the show. So I appreciate you coming on, Jack. Real quick, before we formally bring you on. Oh, just left on before me. Hey, if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show and to connect with great people like Jack Turk and grow your business all at the same time. Well, then head on over to CARPETBOMBMARKETING.COM CARPET BOMB MARKETING, saturate the marketplace with your message. And one of the key components that is contained in the CARPET BOMB MARKETING course is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Now, over the course of gosh, going over nine years now, we have tried so many of these, quote-unquote, TV studio solutions for live streaming. And I'll tell you right now, StreamYard, as far as I'm concerned, is the best of the best, or I wouldn't be using it right now. It combines supreme ease of use along with unmatched functionality. So go ahead and start streaming high quality professional looking shows for free with streaming out right now. Right. This website down unvisited later. It is our ryp.im/streamlive One more time. It's our ryp.im/streamlive I am forced to stream live and then you can put on a phenomenal show and have amazing people like Mr. Jack Turk next to me. And I may even suggest that you put him on your show that if that fits your show. Of course. All right. With that, finally, officially, Brian is going to stop yakking. So you know what? I have to introduce you. I've got to give you the respect you came for and deserve.
Jack Turk:
You're only like me. Six adjectives. Come on. We've got to be more.
Brian Kelly:
I love it. So you're going to love this. Ladies and gentlemen, Jack Turk is the world's fastest copywriter, not just the fastest. I'm going to add one more winner, the best as well. He is the hidden man behind the curtain for no B.S. Inner Circle, which is a company founded by Dan Kennedy. So if you've been around any time at all in the business circle and marketing, you know that name, Dan Kennedy and many other prominent marketing experts in dentistry, finance, and small business, he has written copy that has generated, get this, millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses, including dentists, attorneys, physicians, even like this one, magicians. And he's done webinars, TV commercials, sales letters, ad copy for all of this email, product launches, websites, info products, and much, much more. I'm getting tired. That's fantastic. That is it. Finally, officially, Jack Turk How are you doing, my friend?
Jack Turk:
I'm doing great, Brian. Thank you so much for having me on tonight. I really appreciate this opportunity to share a few ideas and thoughts with your audience.
Brian Kelly:
Oh, my goodness, I'm so excited because when it comes down to marketing is the lifeblood of any business. And I would say, at least for my part, the hardest part of all of the marketing to me is getting the copywriting correct, getting it to where people are leaning in as they're reading. They want to hear more. What's the next line going to be all the way to the call to action or whatever that happens to be? So what I wanted to find out, Jack, you've been doing this quite some time and you're very successful at what you do. And you're an entrepreneur. You're a business owner. It takes a lot of. A lot of very strong mindsets, skills to be able to do what you do, any entrepreneur to gain success. So I was curious, know I like to dig deeper more than just the experiences and accolades that come from your bio. What is it like when you get up in the morning and you know that you have challenges coming up in front of you for your business to grow up to do that? Next thing, what is going on, that big, beautiful brain of yours that keeps you motivated, keeps you going in a positive day in and day out.
Jack Turk:
I think the first thing I do every day and I have gotten more disciplined about this over the past few years is that I take time to express gratitude for the day. I think it's such an important thing to realize and have a perspective that our time is limited. We get us we get a slice of eternity. We get our own little slice. And it's a gift. It's a gift to have this experience, to be able to be here for that slice of time. And nothing is written in stone as to whether I'll have a slice of time tomorrow or next week or the week after the month after the year after. And so every day is a gift. And I make sure to express gratitude to God that he has blessed me with one more day and may I have the opportunity to serve and benefit and grow from that day and those experiences.
Brian Kelly:
I love that. That's one of the key elements. I've done so many of these interviews and that that is a constant theme. Not every single one, but a very, very prominent theme is that is the one of gratitude, the attitude, gratitude, some would say, for the catchy rhyme it has. And the cool thing is it works. I got in the habit of I used to commute long ago. I used to commute to a job and it was a horrible, desolate commute. I didn't like it at all and it was boring. And I didn't listen to books back then. I hadn't started reading. This is going back always. I just start being thankful for things like thank you for me, being able to see this desolate place. Thank you for the fact that I have eyesight. Thank you. And it just would get the more ridiculous you make it. It doesn't matter if you are showing that attitude of gratitude. It's like rewiring your brain and you're better for it and your day is much brighter. It just works. And it's simple to do. And it costs nothing.
Jack Turk:
Costs nothing. And, you know, I'm going to just riff on just for a moment longer. I think we have as a society and a culture today that does not appreciate how blessed we are, how good we have it. One of the benefits one of the other things I do regularly is read. Ancient literature, whether it's the Bible, with the writings of Marcus Aurelius, Plutarch, or whomever, you know, reading thoughts and wisdom from people from hundreds, if not thousands of years ago makes you realize how the human condition has never changed and how good we have to really that circumstances, no matter what your circumstances are. You know, if I'm guessing just about everybody on this call right now, they've got good water to drink. They've got a roof over their head. They're not really concerned about where they're going to eat or what they're going to eat tonight. I mean, those they got clothes on. They're not going to be naked out in the storm and the weather. And for most of human history, that wasn't a given. That really wasn't. So we should be grateful for every moment. We have so much to be thankful for. And that, I think, really inspires your day.
Brian Kelly:
Couldn't agree more. I mean, taking it down to the point of like there are times where I will mutter the thing, like I'll say something like, oh, I have to go do dishes now. No, wait a minute. I get to do dishes that have to and put it into a get to because I only get to because I've been blessed to have dishes to wash and a sink wash them in and the, the kitchen within to do that, which is enclosed by a house which is I could just go on. And it has this subtle, beautiful, positive undertow to the brain even it's not even an hourly conscious thing where you unwrap it and go all the way. We'll have a house which means I have a job or something to pay for that house. It just happens internally and you just start living each day more fully, in my humble opinion, is that what happens to you, Jack?
Jack Turk:
Oh, absolutely. And I think I just brought to mind a couple of points. One of them I remember going to one of these a seminar, a business seminar. And one of the speakers said, I think it was Matt Purrey, it was Matt Purrey. He made the point and I never heard this kind of thinking before was that there are operated there's money in the air floating by me. And an entrepreneur sees things differently. And I first see opportunities all around, whereas people who have got a negative mindset who are down to the dumps, who feel like they're failures, who feel like life is against them, they don't see opportunities everywhere. But an entrepreneur sees literally sees money in the air. And that is so important to have that kind of mindset and opportunity thinking.
Brian Kelly:
Totally agree it's fun you in the air. I had a thought in the water when this whole thing first hit, this whole pandemic, one of the things that you could not find anywhere was essential, which was called toilet paper. Right. Oh, and I just remember thinking, I know there's a solution to this. And then it hit me as if I went looking online because I had heard of this device that is not very prevalent in the US, but it is in Europe is called a bidet and it literally squirts water from beneath in your behind and washes it in, to be honest, cleaner than we're just smearing it all over ourselves, to be honest and if you use a bidet it's washing you literally. It's cleaning you. And I thought, wow, it would be awesome if there was a portable one of these. And there they do exist and you can clamp them on your toilet seat right now from Amazon. I thought, oh my gosh, if I had that idea from the beginning of all this, I would have just raked it in. But that's an example, right? Everyone's thinking, oh, I don't have any toilet paper, but you can get this for today and probably pay less for it than you will for toilet paper over the next couple of months.
Jack Turk:
Well, this took a turn I didn't expect, but I have to start thinking about squirt guns. I don't know why, but I just was looking at economizing, of course. But, you know, whatever.
Brian Kelly:
I love it. So I'm going to just guess, would you call yourself an avid reader? As I was talking about in the opening of the show, I see a few books and a bookshelf behind you there.
Jack Turk:
Yes, I agree. If I'm not reading I'm not reading a physical book. I'm reading online. I'm reading on Kindle, I don't know how many books a year I read a number. I'm just always reading something. My most recent book and I try, I don't, I don't read as much fiction as I used to read a lot of fiction and the fiction I do read now I'm a big fan of H.P. Lovecraft and the Cthulhu mythos and the Call of Cthulhu. If you're a real geek, you say Kotula as opposed to Cthulhu now I have Ausmus corrected by a real geek on this so I know I've been lectured and schooled in the proper pronunciation of religion and I got talking to photogan and whatever, whatever this is. So I like Lovecraft, but I do read a lot of things I wanted to kind of, which you would think is a thousand miles away, which I just finished reading, was a big book called Thinking Orthodox, which is about understanding and acquiring the Orthodox Christian mind, which is and I don't come from that tradition. And I thought, well, that's interesting. I thought that would be because there's and in Western civilization really doesn't think much about Eastern Orthodox, the church in those Russian Orthodox, et cetera, and the Greek. And it was very fast. It was fascinating. And it got a big thing in that is the author of the book is called And I think it's applicable to entrepreneurs. It's called The Word Is frasméno. They're big about frasméno, which is the Greek word, which is translated mindset or a way of thinking and the Orthodox mind, the Orthodox Church has a specific mindset and a way of thinking that is different from how Western churches think in terms of its Western church, based on topics like a lot of I'm getting really deep in this crap. But Thomas Aquinas, which talks about faith, is reason and frasméno of the Eastern Orthodox Church is different. And we all have a certain we approach life with a difference, with a way of from Naimah, a way of looking at things, a mindset as very important to be aware of the mindset. It really would be conscious of that. How important your mindset is to, again, back to the notion of gratitude for the very beginning. Your mindset is critical to protect it and think about it, not just let it happen.
Brian Kelly:
I totally agree. Oh, hey, we got a wonderful young man here named S.T. Tangirala that he's really enjoying this. I know this young man, Jack, and as a matter of fact, you two should meet because he's worked with me as an apprentice in my company. He did a phenomenal job and he's looking to expand in the realm of copywriting. Go figure. So maybe I will introduce the two of you at some point after the fact. And you can be the Yoda to his. What's the character's name that Yoda talks to?
Jack Turk:
I'm going to Luke.
Brian Kelly:
Thank you, Luke. So ST you are now Luke. And if you're ok Jack you are Yoda now.
Jack Turk:
That I am whatever, yeah haha.
Brian Kelly:
It's a compliment either way, better than that. So I want to get deeper into a bit of your history, your back story, like you, were in your bio. We talked about you worked with Dan Kennedy's company or the copywriter for the company. How did that come about? What kind of experience was that? And then what does it lead to? Like where are you now?
Jack Turk:
Ok, I got into it. I have been a writer since college. I get into writing kind of as an offshoot. I went into college initially to become a chemist in the paper industry. I have a kind of a technical mind and I like that kind of stuff like science. And I go to college on a scholarship for paper. And while I was there my first semester, MacNeice, I think my first second semester there, I saw an ad in the student newspaper on how to be funny? So I thought, yeah, that sounds like fun. So I try that. I got involved doing a radio comedy group in college. One of the guys in the radio comedy group, we did radio scripts and radio shows for a couple of years and one of the guys was Tim Allen. And I've known Tim Allen since the late 70s. And I was actually visiting him. The last time I saw him was last March at a taping of Last Man Standing. And we chat now and then. He's a great guy. So I got into writing, then I switched majors, kept my minor in mathematics, which majored in English. I got into the computer industry and basically spent years and years writing documentation. I wrote a lot of documentation and a lot of it for Microsoft eventually and in the multimedia systems group. And I wrote the first help file for the Windows Media player. So I wrote the first programmer documentation for video for Windows of the ADI what the ADI file format documentation. And it's actually the reason we're streaming right now. I think I could take a little credit for it. Maybe not a lot, but just because it's all based on audio, video interleaved. And then I was at Microsoft bounced around Microsoft and a bunch of different things. I was a writer, writing manager. I did project management. I have my Microsoft Project Management paperweight here. It has all these things about project management stuff. I took the course there and the management of projects and websites for Microsoft and even did some game design. And then on my fiftieth birthday, I was working on a flight simulator. I did all the instructions on flight sim and I worked on Age of Empires. I told my boss, came in with Happy Birthday Jack. And I left and I said, Hey, Alan, I'm going to quit. And I left Microsoft to become a full-time magician. And for, oh, I don't know about eight years, I was doing two to three hundred shows a year, performing primarily children's birthday parties all across Northwest. And I got really I was pretty good. I'll be I'm not the world's greatest magician. I will acknowledge I'm probably somewhat of a hack compared to these guys. You know, the guys who you mentioned earlier, we chatted about Fool. Can you fool me, the Penn and Teller thing. Now, I can't fool Penn and Teller. No way. That's just I can't do it, but I can market myself, I was a pretty good marketer and I learned how to market. And I actually a little info business on how to market to magicians of magicians who learn how to market their services. So I was doing shows. I got an info business of about 50 magicians worldwide and I had like a website and 20 some products and marketing and show development, stuff like that. And while I was doing that, I was also starting to get more and more people, they saw what I was writing, some good copy. I had people come, hey, could you get some copy for me? And I learned all this from Dave D., who I give great credit for. He's a devotee of Dan Kennedy. And Dave's like an awesome human being, brilliant marketer, great copywriter, neat guy, too, and. He basically I started buying all his stuff and I started implementing and he started saying this, those guys actually just get off his butt, does something and say, hey, why don't you take this whole project for me? So I did a project. Then he once why do that? So before long, instead of me sending him money, he starts, send me money and I start doing stuff for him. I was doing copy for him and I worked with Dave for like years. And Dave, when she got hired by Dan Kennedy, by DK IC to be the VP of marketing. And after a quick test of like can I write the test was, can I write some emails in the voice of Dan Kennedy and being a older, grumpy little Midwestern sort of Protestant Presbyterian? What kind of person? You know, whatever I am, I didn't find that too hard to write and sound like Dan Kennedy. I just talked about the way he wrote to do that. And they brought me on and for 2012 to 2015. I was the head copywriter for GK IC. And we had two other copywriters on the team, and basically I manage the team and we produced we were a copy machine, we had to generate emails, sales letters, long form, short form sales letters, website, copy webinars, product launches. I got involved in doing a lot of this is I have an instructional design background. I got involved doing a lot of development of some of the products. I was key in developing The Ultimate Marketing Machine and The Ultimate Info Marketing Machine I was involved with. Here's a product that Dan called The Source Code about Money, understanding money, how money works, how money flows. Great product you can still get. I would actually advise buying this from No B S it is a great product talking about money versus the money and how it works. I actually worked. Dad had the Dan produced all the information. Dan is the mind, the brilliance. And I took his lectures and and created like instructional points within as to here's what you know, here's sort of money is money is entirely, entirely unresponsive to need. So I basically put the stuff in a nutshell and created a workbook based on Dan's teachings. So that was my contribution for that product. And I did a bunch of other stuff for him, too. And it was just a great experience working with that whole team was a really great team. I still hang out and talk to people who still work there and who've left and gone on to bigger and better stuff. And it was a great experience. After three years, I was ready to branch out, do more stuff, serve more clients, just try different things. And I did in 2015. I left, but not really because I actually stayed with them as a contractor for, you know, the last thing I did was last summer I was still working on stuff for them up till last summer. I'm still in contact with them. So I have been doing stuff with them since 2015 still since 2012. I've done stuff for Dan Kennedy's company and has written a lot of stuff in Dan's voice again. I'm kind of of the same generation of Dan, same background or small town, you know, Midwest or thing, and I try to and I think I have really this is a tip if you have to write somebody else's mind. Is really get to know them. I mean, really look at the writing read they're writing. One of the tips I've got was when I started copywriting that they could copy and handwrite it out. So find a great sales letter and handwrite it. I did that with Dan stuff I read to immerse myself in Dan. And it makes the difference, I mean, that's just you get the voice, you get their voice, and that's so important if you write, for somebody else to really understand their voice.
Brian Kelly:
It's interesting, though, yeah, when you do hang out with somebody for a long time, you really get to know them. You do start sounding like them or ultimately even when you talk to other people.
Jack Turk:
Sure, absolutely, absolutely. And you know, kind of what what's good about is really not it's not just knowing they're one. You got to know the words they use. When I wrote for Dave, I knew with the type of words he would use words like killer, Dave love to use the word killer, you know, and different things he would use and phrases he would use. And Dan has the same thing. He has things like there's like there's writer downers. That's a Dan-ism. He uses that all the time. Things like look around the room, you'll learn more from looking around the room. You look it up here at me, you know, I got all these Dan-isms, Planet Dan-isms, you learn those, but you also learn it's good to learn. You really need to learn. If you especially were doing somebody's voice, you need to know things about their life, like do they have kids have like hobbies or hobbies. What they do in their spare time. You know, one of the things Dan and I actually will share a mistake I made early on with writing, as Dan is, I mentioned a cell phone and that is verboten. What Dan would never, never have a cell phone. Really?
Brian Kelly:
Wow. That's that's that's pretty interesting. But still, it's good to know, like if you're writing for someone else, you have moved on from that. And what have you moved into? What are you doing now? What is Jack Turk, the master copywriter, doing that's helping and serving others? I know you're doing stuff. I just want to hear from you.
Jack Turk:
So I get little projects. I have one. I have I have a couple of really strong clients I work with regularly, ones in the dental niche. And he's an awesome human being. I know he is a he is he helps dentists really fulfill their dreams and lead better lives by making their practice, running their practice the way they really want to run them. You know, so many of us and this is and honestly, he's so brilliant in that it's so great to be be associated with really high quality people, because even though he. Right. He writes regularly to the and I don't touch the stuff. He writes like a column to them and everything regular. But the messages he writes are totally applicable to my business as a copywriter, to someone else's business, as perhaps an I.T. shop, to somebody else's business, as like a plumber or whatever. The same business lessons, thinking lessons, life, you know, prioritizing lessons all apply. Another great book I'll give you. Sure. Sure are. Just I just finished reading the book from a previous client of mine and she's in the legal niche. She helps attorneys and she wrote actually I'm and like that she wrote a book to attorneys on business and I read it. I got everything she's saying is applicable to me, to my business. It's just brilliant.
Brian Kelly:
That's fantastic. So it's the art of writing and knowing how to really speak to a multitude of people. And you figured it out. And so now you've you also have your whole life. You have a website behind it about a certain way of copywriting. I'm not going to give it away, I did on the bio. But you have this unique way of going about writing a lot of copy in a short period of time. Would you mind explaining how that works real quick?
Jack Turk:
I actually have a visual demonstration for you.
Brian Kelly:
Oh, nice.
Jack Turk:
I'm going. And this is like the first time I've done this, so we'll see how it goes. World harkens back to my days as a magician, so there are three keys to writing copy fast. The first is mindset. You have to have the right mindset. You have to think, as I mentioned, the frasméno I'm on the frasméno of the right mindset that you can write copy quickly. The second is you need tools. You need a set of proper tools in order to write copy quickly. Things like templates, things like outlines, headline formulas. The third thing you need is a system. You need a system to write copy quickly. Now people wonder what's more important mindset, tools, system. Well, it's a problem you have to try to solve, actually, I think when it comes down to it. They're all equal. They're all equal. Mindset, tools, and systems all must be put into place.
Brian Kelly:
I love it. Encore, encore. Fantastic. Yes. So there you go. A world premiere of a never-before-seen trick by the one and only Jack Turk and all that's true because no one else has seen Jack Turk perform that trick. So I wonder if Ed and Teller would have been fooled.
Jack Turk:
Not a chance. Not a chance.
Brian Kelly:
But I love that. So, you know, that's another great actually a tip for individuals that are out there marketing. Look what Jack just did. He utilized his love of magic to help illustrate a point. The three keys of writing a killer copy are mastering copywriting using mindset, tools and systems and used ropes to represent them originally at different lengths and then later all the same length. And basically the messages, they're all equally as important. And I love that because people will. So that's the the genius of Jack Tourk, his copywriting. He just added a visual element to it and told the story. And is that important, Jack, to tell stories in your copywriting to keep people invigorated and going?
Jack Turk:
I think I think the the more I write, the longer I'm at this, the more important I realize. And I'm only now starting to understand it fully is like how powerful a story is, is how critical it is, because we are wired inherently to create narrative. Out of random circumstance, no matter what, our minds will create narrative, which is to our great detriment in some ways to our to our benefit and others. But it's you can't. You can't. It's like I don't like gravity. Well, I'm sorry. Gravity is there, ain't nothing you are going to do about it. And same thing about narrative and story. It's there, it's got to be there. And when you say let me tell you a quick story. Everybody's ears perk up. Yes, everybody stops what they're doing. Because at that moment, you are brought back thousands, if not tens of thousands of years to the campfire. Where the the chief tells the tale of coming back and how they took down the mastodon and why you're actually able to eat today as opposed to going hungry one more day. Story matters. Incredibly powerful.
Brian Kelly:
Yeah, it's something I learned at a deep level from my mentor. And so what Jack is talking about is applicable to any form of communication. And when I was learning it, it was from stage like physically training his students. And I loved he just put everything at ease at one point when, you know, we all we did we had a PowerPoint to follow and we had notes. And I'm teaching someone else's content, which I know you've done that Jack, and that can be a challenge. But yours, it's a little bit more difficult. And so you're in your head thinking about what is the point behind this one? I want to make sure I nail it and always worried about getting the details just right. And then he finally put it in place and said, look, all the facts and figures there aren't nearly as important as the stories you can tell that would relate to them. And as soon as I heard that, I was like, wow, that took the pressure off. I just want to tell the stories and and weave it, weave a story through all the stories. And people will actually retain the information even better than if you had all these facts and figures up on the big screen that will just put them to sleep unless they are very analytical. And so what you're seeing metaphors, I think, is true in all of life. If you're telling a story to your kids, if you're you know, if you're talking to your kids, if you're trying to teach them something, throw on a story, make it more invigorating if you're a fan of your teacher. Right, Jack? I mean, could you imagine if all teachers had the gift of storytelling? I've had many great ones. Some didn't know how to tell a story or their life, and they were the most boring instructor on the planet. But everyone does the best they can. But I think I think the point you're that you have brought up is that it is so important for people. Look, you don't have to be a master storyteller. It just needs to be something of interest. And it just kind of it does a quick state change. If you're talking about a certain product and all the benefits and features and then a story comes up, you're like you wake up like Jack said, your ears get big, lean in, and now you want to hear more. And what's the next step to getting that great product that Jack has to offer you? And by the way, he has a gift to give at the end of this. I can't wait to share that. And to that end, do you mind if we pull up your website real quick and go try and see what you're up to? Because you have to a lot more than you've then you've admitted to thus far. So let's pull that up real quick. And I want to share your your brilliance and your wisdom and your value with everyone. And go ahead. Take it away. What do we see here and what is this?
Jack Turk:
I'm going to be totally I'll be totally upfront on this one, I built this website because I figured, gee, I should have a website and probably I may well be if we're going to get to, like, the theories of how you market yourself as a copywriter, I could well be the very worst copywriter when it comes to marketing myself. I could be the worst person on the planet because I don't have do not have a great marketing funnel, et cetera, et cetera, for my own services. I'll be very honest. I get one hundred percent of my business because I showed up someplace. I think I remember Dan's axiom for like success is be somebody somewhere, do something. Be somebody, Be somewhere, or Do something. Every dime I make is because I try to be somebody. I show up somewhere and I do something and that's, that's my marketing system right there. This is I suppose being someplace and being somebody. I have a mailing list. I send out a regular email. I give great credit. Dave is great to. I'd start doing this with Dave. Dave does a great email. He he is great at it. Ben Settle, I'll share. Another great name. Get on Ben's mailing list. Ben's a master. He's the best at emails. I am somewhat haphazard in my timing, I'll be honest. But I write. I think. Fun, informational. Quality e-mails on how to write copy fast, I take some of them and I throw them up on this Web site, and so that's that is the X, that's the opening the Comodo a little bit on that.
Brian Kelly:
And you know what's really interesting about that, Jack, that is like universal. It's so interesting that you said all that. And thank you for your transparency, but it's so funny because I'll be talking to a close friend of mine who's got their own business and they're struggling. And I'll ask him what he's struggling with. They tell me. I said, oh, well, I would do this, this, this, this and this, like, instantly. And they're like, oh, my God, I never thought of that. How did you? I said I don't know. It just it's it's easy. But then when the tables turn and I'm trying to do my own, I freeze. I can't figure out how to get out of a paper bag. It's unbelievable. It's very similar what you just said. It's like it's so much easier to do it for someone else and for yourself. I think, you know, we're so in our own business, it's a more emotional attachment. I don't know the reason behind it, but I can I can help other businesses and people till the cows come home like it's instant and effortless. And then they say, so tell me all about your stuff and what you're working on, what you need to do next and just kind of go to this funk. And when you said that's immediately where I went to. I think that's a universal thing.
Jack Turk:
What is it? Who was it? Was it the CEO of Intel or something? I'm not sure. Maybe somebody else. But anyway, what's the CEO's question? The keys to the CEO's big question. What should I be doing right now? That is the critical question you should always be asking yourself throughout the day, what should I be doing right now? The question and that's hard, that's a hard question to answer.
Brian Kelly:
Well, usually because we're doing something we shouldn't be doing right now.
Jack Turk:
Right, right. We if we if we give ourselves a little moment of reality, maybe that it wasn't the best thing I could have been doing in my time right now.
Brian Kelly:
Yeah, I mean, totally. I mean, you get one little notification on your phone or something. If you didn't turn it off and you could spend another hour on Facebook or now Clubhouse or all these other social media platforms. And then you look at the clock on oh no, I just threw an hour of my day out the window and get back to focus. So, I mean, that's powerful right there. What should I be doing right now is what we should ask ourselves all the time.
Jack Turk:
Now, it's a it is a great question, I'll give you another of my other favorite question as long as we're on question from Microsoft. I discovered this at Microsoft and I didn't come up with it. Somebody else, I can remember his name. But the question is. What problem are we trying to solve here? Exactly what problem are we trying to solve? And who owns solving that problem? Those two questions, that question, that first part of it is is so critical when you're undertaking any kind of task. It's you have to know. Why are you the reason you're doing it? What problem you're trying to solve? As we often go off in directions that really make no sense, aren't clear, we don't know what we're going to do about it or not look for questions, I hope everybody's writing us down and just just to go back to that about writing things down. So I'm a director, producer, talent and interviewer, and I'm still taking notes, just as I had instructed everyone or recommended everyone to do rather than run off and do Google searches or look at your Facebook or anything else, stay with Jack and write notes. Those were three powerful questions. And I hope you all got those because, well, I'll do everyone a favor and recant them one time and write them down. if you haven't, what should I be doing right now? Powerful to ask yourself, what problem are we trying to solve? That's a big one, because that's what entrepreneurs do, we solve issues, we solve problems and get paid to do it. And then who owns actually solving that problem? I love those. And what if it's you, what if you own the solution and then what should you be doing right now? Go ahead. Solving that issue then go for it. And if you don't know how to market, if you don't know how to write the copy, I know someone who does it sitting right next to me. His name is Jack Turk. Just in case. Just in case you needed all that. My goodness. That those for this entire show, those were probably the three biggest nuggets of the entire show thus far as you watch and listening, because take it from someone who's been around the block is you know, this guy has been through a lot of phases and experiences in his life in the tech field, writing documentation for Microsoft software. I mean, that's highly technical stuff and could be very dry if you're the one writing it. And if you're reading it.
Jack Turk:
It could be anything.
Brian Kelly:
But it takes a special intellect. It takes a special kind of person, very analytical and a very smart one to do that. And the thing is, is Jack has also a very creative mind. Those two often go together I found. And I know you play guitar. I worked with many software engineers back in the day and a lot of them actually were musical as well. And I thought that seems odd because most of the time, analytical people aren't very musical, but a lot of them are. They're very creative as well. And yeah. So you have this process of creativity. I want to dig into this. You have a process for writing copy really, really fast. And you present it in a way that's different than most that I've seen based on the visual part of it. If you know where I'm going with that, if you wouldn't mind, give a little synopsis about that and then we'll lead into a nice gift you have for people that will help them along that path.
Jack Turk:
Well, as I mentioned, there's the first part of writing copy fast is. Is believing you can and you mentioned, as you pointed at me, which is very kind and, you know, I'm honored, I believe that everybody watching right now listening right now is quite potentially the very best copywriter you could find for your products or your services, because nobody else understands your customer as well as you do understand your product or service as well as you do understands the difference that what you do can make it someone else's life, can actually how they can transform their life from what are the challenges are facing right now? The ultimate destination you can get them to and experience and enjoy and appreciate, and so having the belief you can write fast is critical. And the other aspect of it is detaching yourself from the notion that you have to labor intensely for weeks, four months, four years over a piece of copy in order to make it good. The reality is, nobody knows how good copy is until it actually gets out in the market until it's actually out the door. No one knows. So the key thing is to get it done. You have to think of yourself not as a writer, as in Ray Bradbury, Stephen King, whoever, Charles Dickens, you are a project manager in charge of delivering a piece of sales material. And the process we go through, through using tools is basically my process is to assemble all the different pieces to identify here's my offer and Brian Kurts, who I give great credit, brilliant marketer. You'll say this over again, like. The best copy is irrelevant if the offer sucks. It doesn't matter how good your job, you can have the bet. And if your offer sucks and your loss sucks, if you've got Halberd had the example, like you're starting a hamburger stand, what's the one degree what's the one thing you really need to have? And people said, well, you have like the special bun, you've got to have the great condiments, you got to have high quality meat and have a nice job. What you really want is a starving crowd. And so the list finding your starving crowd is critical, fighting the making the hamburger offer that is so good it just can't be. It's irresistible. That's critical. And the copy, you know, you got to here here by this and it's going to work, period. I mean, you don't need fantastic, amazing copy if you have those two things. You got a killer offer, you got a killer list copy you just share. So you basically get that. Those are you assemble those pieces all put down in place. And then the system is how you put them in step by step. You start. OK, let's do the headline. Let's do the subhead. Let's do the intro. Let's do that. Let's fill in the formula. The formula which we mentioned earlier, talked about stories. Your copy, your copy is a sales letter is a story. Just as the great definition of story I heard when I was trying when I attempted to write fiction, which all was horrible, but the definition of story is get your hero, introduce your hero, get him up a tree, throw rocks at him, and then get him out of the tree. How is that different problem, agitate, solve the classic formula problem, agitate, solve.
Brian Kelly:
Absolutely love it. And you have a system and I might be giving something away here that, well, I'm going to you have a system, a step by step system, or you can take people where you do take people by the hand and show them how to write copy really fast. And you do it by experience, meaning you have them experience it in in the way that you actually write your own copy. And then you do a great, masterful job of explaining how and why it works so well. And then you also put some really cool like what do they call like? I'm thinking of comic books like those frames to make it come alive and be kind of fun, kind of along the lines of telling stories and metaphors now with pictures. And you can go back to your days of looking through comic books if you ever did that and have fun with it. But it makes more light of what so many people think is so doggone serious. And what you just said is everyone is their own best copywriter. And if you just go fast and I've been through the first couple of models that you have in that system, Jack and I can I can see, you know, it's like, OK, this isn't that big a deal. You just want to write really fast and you get a few elements and you can write a story anybody can like. You took us through that exercise and I'm not going to give away your secrets on how that works, but I highly recommend folks go to his website. And if they go to your website, how can they actually get to that? We'll get to the gift in a second. But I was wondering, is there a way for them to find that one system that I'm talking about,
Jack Turk:
That program? Well, since you're mentioning it, I don't I kind of have at least in certain areas it's available, OK, if you want, I can put out and give you the the Web address, I suppose I don't actually doing that.
Brian Kelly:
That would be phenomenal. I mean, it's a resource that people can use right now.
Jack Turk:
I will. I'll put it in. The chat for you. All right. That's the actual program I just finished doing. I'll be brief, transparent. I just did a quick little joint venture with a buddy of mine. And so I haven't I just took down. Some of the stuff, so it's not you're very gracious just to indicate how much you like it. And it's like this is kind of the deal and it's the right ultimate write killer copy fast toolkit. It has three modules, one on one on mindset, one on tool's one on system and extensive training. What I try to do is I don't if you're looking for like 75 hours of training, it ain't that if you're looking because I don't think it's necessary if you're looking for something that's focused on helping you get the copy done and out the door quickly, that's exactly what it is. The training, the videos are short and fun. I basically you look at the top, the top image is exactly what are used throughout the entire as you head on the screen and throughout the entire tool kit. I think it's important right now. We want to have fun. You know, you want to have fun if you want, I will give if you want to look at here's what here's an element of the program. Here's Brian, if you want to open it, there's a PDF here I just sent you. All right, open that up and show everybody. I'll give them an idea of what the actual course, looks like.
Brian Kelly:
He got it. There it is.
Jack Turk:
Ok, so this is one of the bonuses and this is the killer. Obviously, this is like a checklist to use before you send out any copy, because it's very important to have, like, something like because I made a lot of mistakes in sending out copy. And so this basically captures some of the lessons learned and things you should do before you send it out the door, because, again, you don't know until you send it out the door. But, you know, and again, this gives you an idea what it looks like. I didn't send you a text document. I tried. This is basically I think I do. I'm doing the classic comics version of Magnetic Marketing.
Brian Kelly:
Right. And I love it because, in the course itself, you are on video explaining and handholding people how to get through it. And I'm guessing these are the additional things that they can download as they're going through your course, right?
Jack Turk:
Yeah. If you go to the next page of show. There you go.
Brian Kelly:
There you go. Notice it looks like a Dick Tracy kind of character there. For those of us that are old enough to know what that is and see, it's made fun. It's made light, but it gets the point through. And then when you watch his videos and follow along and do the exercises. So that's the thing. It's interactive. And I think those are the most effective forms of training, not just read and watch video and then, OK, now, now go off and do it. But he does it as you're going through the course so that you feel more involved. And it's like, well, if I don't do this, I don't think the rest of the course is going to be very good to me. So I'm going to do it. So it was a look when you did that was really well done.
Jack Turk:
Well, thank you, Brian. I really appreciate that.
Brian Kelly:
My goodness, Jack, what's going on? Man, I just looked at the time, so before I run off away from the screen, so the URL is WriteKillerCopyFast.info/deal And right is spelled w r i t e WriteKillerCopyFast.info/deal So that is where you can go to get access to this amazing course. It does come at a price. He does have also a free gift to give away. And you know what we're at that moment, it's getting toward the end of our show. I cannot believe it. So I'm going to just bring that up right now on the screen. And if you go to the following URL, we'll get that up here as well. There it is, this one is WriteKillerCopyFast.com/3steps, not info dot com So WriteKillerCopyFast.com/3steps I'm saying that over and over for those that are listening to us on the podcast only afterward, you want to go there and grab your free gift. What is that free gift all about, Mr. Turk?
Jack Turk:
Well, it's kind of like a mini little mini-course that gives you assistance. It gives you and sort of mindset, tools and a system for creating headlines. It's a very simple system for creating headlines that you can use with websites, with sales pieces, postcards, whatever. And it's just kind of fun and simple show how you can actually get things done quickly. And I as I said, I think everybody here is a better is the is the perfect writer for their stuff. I really do. And nobody can. And if you can't write a book type, you can speak, you know, and you can speak passionately about what you provide about your customer and how much you care for your customer and the difference you can make in their lives. You can you can speak that record it get transcribed, you find an editor, you know, whatever, you know, that just added a little bit, set it out, see what happens. But I'm a big fan. Sit it out, see what happens.
Brian Kelly:
You're absolutely right. You don't know if it works until you get it out there and you get the feedback of whether people took the steps that you want the copy to give them to go through. So it's so true. And so a lot of people get brain freeze. The writers, what does it call writers? Not writer's freeze. Yeah, because they're too worried about is this going to work or the only way you're going to find out is if you do it. So maybe you do coach on like writing multiple versions out of the chute or just write one and shoot it out and then write other versions afterward.
Jack Turk:
I tend to be. I tend to write as fast as I can, get it done, get a draft done and then sit on it. I believe in sitting on something for a day. I'm actually working on a small smile and I'm working on a small project for a real tiny little project right now that I I'm about eighty five percent done on the first draft and I'm just letting it set. And then I'm going to finish and to finish the first draft tomorrow and probably let it sit for an hour or so, go for a walk or whatever, and then do another edit and then ship it. I mean, that's I don't believe in you can I think it was Picasso who said art is never finished. It's only abandoned. And we can tweak and tweak and tweak and tweak and tweak forever not knowing. And this is the lesson again, a lesson from Microsoft. You know, if you don't ship it, you can't sell it. They were very hard core, again, with my Microsoft project management group, very hard core, there's a deadline. It hit the deadline and you may have to sacrifice some stuff. You may have to go. Well, you know what? I don't know if that headline is the best. I don't know if these are the best bullet points. I don't know if you're going to have sex. But you know what? I'm going to ship this thing out come Friday. It's happening. It's going out Friday come hell or high water. And that's the mindset you need to have.
Brian Kelly:
And I love that that's what gets people to open whatever it is, the email or read further down on the copy of the Web page or the article, whatever happens to be the headline is like it. If they don't pass that, then they're not going to get into the meat of all the stuff you spend all that time, which won't be much time if you follow Jack's system and you Write Killer Copy Fast, but it's still time nonetheless. And you want to, you know, increase the odds of people taking it to the next line of your copy. If it's the subject. Line and that's your title, then it grabs their attention. They will be more apt to open it and read your email if that's an email. So just phenomenal stuff. And we're at the end here and I need to fulfill my promise, Jack. And that was, I promise people something. I promise them that they can learn or they can qualify and enter to win a five-night stay at a five-star luxury resort. Compliments of the big insider secrets. You see the red circle above Jack's head there. If you're watching this, either live a recorded video. And here is where Jack and I will both give you permission to temporarily take your gaze away from the screen. If you're not watching on your phone, then then you can take up your phone. Right now, if you are on your phone, then pull up your messaging app and you'll want to write this down, especially if you're on your phone, because you won't be able to watch and do it at the same time. And I'll put it up on the screen and talk through it. If you're watching live right now, what you want to do is take out your text messaging app, fire that up, and where you would type in the name of the person you're going to text instead of type in this number. It is 314-665-1767. Again, I suggest you write this down. This is good till the end of the evening tonight, 314-665-1767. So in other words, you have plenty of time, about almost six hours, and then you want to put the words in the message area where you would actually type that message. Maybe an emoji here. There are no emojis, just two words separated by a dash or a hyphen if you prefer. And those words are peak-vacation. So it's peak-vacation, no spaces. peak-vacation, hit the send button and then keep an eye on your phone because you will get an automated response asking for one more piece of information. And that's just the email address that will get you formally, officially entered into our giveaway system that requires that email address. So that's why we do that. So go ahead and do that right now. And here's the thing, Jack. I like to end every show the same way. And it's with a final question asked is, is this final question I've asked of every past guest expert, and it's proven quite phenomenal. I've been pleasantly surprised. I didn't realize it would become this way. And it can be in some ways personal. In other ways it's not. It just depends and. The thing is for you, all you have to know is when it comes to answering, there is no such thing as a wrong answer. It doesn't exist, in fact, the opposite is true, the only correct answer is yours. That's all that makes it personal. So it's not deep personal. It's just it's going to be your answer. That's true to you. And I love the variety of responses we've gotten. I've done one hundred and thirty plus of these interviews now, and every single one of them has been different. That's how beautiful it is. And so with that big buildup, Jack, are you ready?
Jack Turk:
Go for it.
Brian Kelly:
All right. Jack Turk. How do you define success?
Jack Turk:
I honestly think success. Has to do with knowing what matters most to you and staying true to that and what has mattered most to me, I'll be honest in my life, throughout my life, is I found a lovely woman when I was young and I've been married to her since 1980. Charlotte's my purpose in life, one of my key purposes in life and. I have been married to her for 40 years and we have three beautiful daughters and we have two beautiful grandchildren, and my family is the most important thing to me on this planet and the fact that I have people who will be there to love me and I was able to pour myself into it, and I'm able to share little things about life and juggling and rope tricks and crap like that to put everybody and have a good time, maybe some value there. But our success means that I have people, people who matter to me and the fact I haven't totally botched that, I think it's really important to me. So that's my answer, I guess.
Brian Kelly:
And I love that. I love it. And it's true to a person. And you're no different. No two people have ever answered that the same way. And it's still going strong. And I love that. I have a lot of things in common with you because, you know, we go through an exercise. I have several times to figure out what is your why why would you what would you do? What would you stop at? Nothing for to make sure that you were you achieve that success no matter how many times you get knocked backward in business and in life, what would keep you going? And I've been through this process a few times. And each and every time it comes up with my wife as well. And so I can completely relate to that. That's why I do what I do and spend so much time and effort at it so that ultimately we can have the time together and go have fun and hopefully move about the country and the world soon. And you know, Jack, I want to say I appreciate you so much for spending the time being on this show. I hope that everyone who watched this live and then even those that are watching and listening afterward get a ton of value. That was timeless information. I sincerely hope you all wrote down those three questions. Those were powerful and you had the magic trick that also exemplified and talked about the three keys to writing Killer copy. If you remember, that was mindset, tools and systems. So if you don't remember that this show is recorded and you can go back and play it over and over. And I recommend you do that because Jack has been around a while and he's been very successful. And I've learned the hard way that the easy that the easy button is to simply model success and that that's a fancy word for copy. And I know Jack is fine with you copying him by modeling what he does because that's what he's here to do, is here to help and serve you so that he can be there for his family and keep his his definition of success alive and well. So I appreciate you all for being here, Jack, especially you, and all of you who have been watching live. That's it for tonight. We've got another show coming up soon. So be on the lookout, go to www.TheMINDBODYBUSINESSShow.com and there is a registration form in there. It cost you zero. And all you will get from that are notifications and reminders of upcoming shows as we go live. And hope you do that. So you never miss an episode. Never miss a man like this. Jack Turk, Jack. Any final parting words before we say goodnight to the good folks?
Jack Turk:
Hey, I have it. My, my, my, my life message comes from a dream I had where my after my dad passed away, I have a dream. He's at the golf course. All the golfers are in front of a flat tire course and carts and stuff and dad's on the first tee. And he said in the stream, even in heaven, God loves exuberance and live with exuberance.
Brian Kelly:
Baby, that's the way to finish a show right there.
Thank you, Jack Turk, thank you all for watching. On behalf of this amazing gentleman, I am Brian, tell your host of The MIND BODY BUSINESS Show until next time we will see you again. Be blessed for now. So long, everybody.
Jack Turk:
Thanks.
Brian Kelly:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMINDBODYBUSINESSShow.com
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Jack Turk
JACK TURK - the World's Fastest Copywriter - is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and Small Business. He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including Dentists, Attorneys, Physicians, even Magicians… webinars, TV commercials, sales letters, email, product launches, websites, info-products, and much more.
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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