Special Guest Expert - Jackie Lapin
Special Guest Expert - Jackie Lapin: Video automatically transcribed by Sonix
Special Guest Expert - Jackie Lapin: this eJwljltPgzAYhv9LL7xCGmDsQLIYCbowdcYgibsiX9qCzXrAtozhsv9uiZfv4Xve74qIVo4p17ipZyhDjyhAXFkHirCGU5TFq3QdJ0kaIDJYp-VgmfkPltFykcYBAkL04Amzmaw3abQKUMuZoI0COTNbLpjHnkYwnUXZFQ1GePvbud5mGI_jGHZad4JBz21ItMTU8DPD5xjPpxZH-3ra21xcJrtzv-XH1waK7hku4rjjP8nLZ_MAwm0loxzurB4MYVuqRyU00NpPBchxJ-ZP3spDkb8Xx7yuysNTVd3vgZw4e_XDKpT9wldbbSQ4353l7fYHU8Zg2Q:1mdl1E:kQB1wibTWtLeEyU_h8DPm9MEeTo video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back
To our dedicated. And drift. We finally break through. That is the question. And this podcast will give you the. My name is Brian Kelly. This is the mind body.
Speaker2:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. So, so excited. Glad you're here with us here tonight. This is a very special edition because of the guest that's going to come on here in just moments from now. She's an amazing, amazing woman with such incredible life experience and talent and intelligence and everything that goes with it. And what she's currently doing is right down the wheelhouse of what all of us is entrepreneurs desperately need, and I don't want to give it away just yet. So you want to stay here till the end because you do not want to miss a word of Jackie Lapin. She is going to rock the house. I cannot wait to bring her on real quick. The mind body business show that is, it's a show that I had to develop with you in mind. It's a show for entrepreneurs by entrepreneurs, but more specifically by successful entrepreneurs in the way of my guests that I bring on to this show each and every week. We do this every single week. Mark your calendar Thursday, 5:30 Pacific and PM every single week, and another amazing individual comes on like Jackie, where I learn and our audience learns the greatest tips and steps to take to become more successful ourselves.
Speaker2:
Because why reinvent the wheel when it's already been done? Why can't you just model success, which is just a fancy word for copy and there's nothing wrong with it? In fact, I bet you Jackie will be the first to tell you she would love if you copied her if it helped you become successful. Absolutely. To a person. So that's what the mind body business show is all about, and it's about what I call the three pillars of success. It's about mind, body and business mind being mindset, very successful individuals that I studied for a period of about a decade. Every single one of them had these incredible attributes mind being mindset, which is a positive, powerful yet most importantly, flexible mindset. They also took care of their body and I mean, literally by the nutrition, what they ingested and by exercise and business. Business is all about mastering all the skill sets that are required to grow and thrive, a business to make a business, a successful business and then scale it and continue growing and serving more people and skill sets involve so many different things. There are sales, marketing, team building, systematize leadership. I could go on for quite a while. The good news is to master any one of those is is going to take some time.
Speaker2:
It's like to become an expert at anything takes what is it, 10000 hours and not much different to be to master something. The good news is you don't have to master every single skill set if you just mastered one. One of the skill sets, in fact, I yep, I mentioned it. It was one of the ones I mentioned just moments ago. If you master just one, then the rest will fall into place, and that one is the skill set of leadership. Once you've mastered that, then now you can. You can navigate. You can bring in those who have those skill sets that are mastered already and bring them into your team. And once you've become a great leader or mastered that skill set, then you can easily orchestrate and navigate through your business with those other amazing individuals as you continue to master additional skill sets that you desire to do. That is the mind body business show. And so one of the great things another great thing about very successful people is that to a person, those that I've met that are highly successful, each and every one of them are voracious readers of books. And with that, I like to Segway into a little segment I affectionately call bookmarks.
Speaker1:
Bookmarks and to read bookmarks ready, steady read bookmarks brought to you by Reach Your Peak Library Scott.
Speaker2:
There you see Richard Peek Library. And one quick word for everyone watching live online, even if you're listening to this on podcast afterward, is do what you can to resist the temptation of clicking away, of listening to what Jackie has to say with a URL, a website and or just searching a term on Google. Rather than do that, take notes, write them down like old fashioned. Yeah, I'm talking pen and paper, if possible. If you can remember how to do that because some some of us don't, it's harder with the typing all the time. But be sure to take notes. And the reason I say that is I would hate for you to take your attention away from Jackie. The moment that she drops an incredible wisdom bomb or smart bomb, or something that will change your life for the better forever. I would hate for that to happen, so please keep your attention here. This isn't for me, this isn't for Jackie, it's for you. And so I hope you really heed that advice and just take notes. And then after the show, you can go visit those resources, do those Google searches and such. All right. Reach your peak library. So that is a website that I had built and developed literally with you in mind. It's a gift to any and all who are looking for a singular place. They can go where there are books that are there that have been vetted by at least one other successful individual. So that will help reduce your search time and increase the odds that the books you read.
Speaker2:
If you grab them from here are ones that will have a positive impact on either your business or your personal life, or even both. And these are not in here in any particular order. They're not alphabetize, they're alphabetical, they're not by anything. I just drop them in as I consume them. Had them put in here this website, the purpose of it is not to make money. Anyone who's sold anything as a book, perhaps on Amazon, could tell you that it's not a money making thing unless you have a massive following. That's not what it's here for. This is here for you just to have a one stop shop, find a book that jumps out that meets, that moves your needle the most immediately and stop. Grab it, read it, and then come back and get the next one and go ahead. Search on Amazon. It doesn't have. You have to lift it from this site. Just find the book you want that you need that you want to consume. Get it however you want to get it and then consume it because it's been a game changer for me. I know personally because I myself was not a voracious reader until about a decade ago, and I'm fifty seven at the time, so I didn't really start reading until forty seven. Wow, what a life changer. Speaking of life chamber changes, you know it's time to bring on someone who's going to change your life. I know it because she's already beginning to change mind in such a great and positive way. Let's bring her on. Or right now,
Speaker1:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker2:
And there she is, the ladies and gentlemen, if you want, it is the only Jack Gilpin,
Speaker3:
How can I possibly live up to this amazing kind words of yours, my dear? Thank you so very much. I'm honored and great to be here.
Speaker2:
And you know what? They are so well deserved, Jackie. So and that's going to be more of them. I hope you can take it because there's more, more praise to send your way, for sure. Hey, before we jump all the way into this, I know I'm itching to pick that beautiful brain of yours before we do that. A little housekeeping, if I may. What you see just above Jackie's her left shoulder, it's on the right side of the screen. If you're watching this live on video or recorded video, the big insider secrets. They sponsor the show as Jason Nast, a dear friend of mine who runs that business and because of him and this business, they have sponsored our show and allow us to offer a five night vacation stay at a five star luxury resort. And you get to choose where and there's a selection that you choose from. It's it's legitimate. It's not a timeshare hoax of any kind. You are going to have an absolute blast. And I know that for a fact, because Jason himself has tested his own giveaway three times, and he said each and every time it was just he was another guest, just like everyone else wasn't treated any differently as far as timeshare or anything like that. So stay on to the end and we'll show you exactly how you can enter to win. You do not want to miss that. And real quick one more. And then we'll get back to this lovely young lady that you see here. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Jackie Lapin and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. All right, we're going to come back to the woman of the hour. Yes, Jackie. And I'm going to now give her the respect she deserves by giving her a very, very wonderful introduction. Are you ready, Jackie?
Speaker3:
You got it.
Speaker2:
Here we go. Jackie Lapin is a leader in helping leaders right off the bat. I love this author's coaches, speakers and entrepreneurs to connect with their next followers around the globe, an expert at aiding them to get booked. She provides strategies, guidance and direct leads through their speaker tunity programs as a cool name. Programs, tip sheets and regional directories that get changemakers booked for speaking engagements, radio shows, podcasts, virtual summits, TEDx events and virtual networking across North America. Speaker Tunity also offers a speaker one sheet graphic design service, so they will help you craft your, your speaker, your your, your speaker, one sheet, which everyone needs. She'll also they'll also help you with your booking systems and training to fill up your speaking calendar. Who wants and needs that? Everybody should be raising their hand right now? I'm raising mine. Speaker tunity is the ultimate speaker's toolbox. But wait, there's more. Her internationally acclaimed conscious media relations radio podcast tours have helped nearly get this. Two hundred luminaries, leaders, filmmakers and authors grow their businesses, sell more books, create viewership, and this is the best part. Change more lives by introducing them to up to 9000 radio shows and podcasts, including such clients as Oh my, wait to hear this Don Miguel Ruiz, who here knows about the four agreements. Oh yeah. Dr. Joe Vitale. Oh, I know I met him in person. I forgot his nickname. Something with fire
Speaker3:
Danger.
Speaker2:
Mr. Fiable, there you go. James Twyman, Denise Lind, Ariel Ford, Hay House, and more. With that officially, formally, ladies and gentlemen, it is Jackie Lapin.
Speaker3:
Thank you, Bryce. I'm just thrilled to, you know, you are my sweet spot. Entrepreneurs that have a heart and really want to deliver their messages to more people in more ways with less work and make more revenue. So we share an audience of people to be served.
Speaker2:
Yeah, we have a lot of synergy, I believe, between you and I and what our goals and missions are. And I think what you provide and we'll get into this deeper. I promise everyone who's watching and listening about you provide a service that is the lifeblood of any entrepreneur's business. It is exposure, it is getting out there. How are people going to know you have a product or service that helps change lives, even if it's not on my mood, I'm out. How are they going to know that unless they see you or hear you? Most likely, they won't or you're paying way too much on advertising on online to get the word out. So I love what you do and I love everything you stand for. And you're an amazing woman. We've had a little bit of time to get to know each other before the show and then one time prior, so everything's phenomenal. What I like to do is open it up, jacki, with we got your accolades. We know your you're extremely successful. You've been doing this for quite some time. You've got a thriving business, which we're going to get into. What I like to do is peel the peel the onion back a little bit if I may or pull the curtain back. That's a better visual. And what I want to do is find out, more importantly, what is going on in that beautiful brain of yours to get you to where you are to the level of success that you've achieved. So when you get up in the morning, you've got a lot going on, you've got clients to deal with, you have a team that's your you're working with partners to deal with when all of that's facing you and it's arduous and you're like, maybe getting tired. What keeps you going? What is going on in your beautiful noggin that drives you each and every day to take on yet another day of challenges and problem solving?
Speaker3:
Well, you know, it really goes back to my childhood. I was four years old when my father got cancer and it was terrifying. Killed think cancer killed both of his parents. But fortunately, my father survived, but he was wiped out financially, so we had to move to another part of the state. But it was very unwelcoming. People didn't like outsiders. And as a result, I was completely ostracized as a child, but I wanted to have something that was just all. I felt voiceless. I really felt invisible. And so I needed to have something that was my very own. And so I decided to marry the two things that were my great passion the Los Angeles Dodgers and writing and I said, I'm going to be a sportswriter. And of course, you know what my peer group said. And so I believe that success is the best revenge. And so at 20, I was at the Detroit Free Press, all twenty one as a press and on the front pages of the Los Angeles Times. At twenty two, I was at The Washington Post. So and then I wanted to have a sports public relations agency.
Speaker3:
And of course, there were a whole lot of guys out there that own PR agencies who were all men and they saw me coming. They said that girls not going to succeed in this business. Needless to say, 20 years later, I had one of those two largest sports special events on cable TV, a PR agencies in America. And so I'm a big believer that. You that you that for me, it's so important to help leaders be visible and to not feel that they are unworthy of the spotlight. And so that really drives me. And of course, I went on from there I had two books of my own that were international bestsellers. One was the best spiritual book of the year at the International New-Age Trade Show and and I just, you know, and when I did that, I realized that my heart lay with the people who were changing the world in better ways, and then I switched over everything to rebrand it as conscious media relations to serve the the the messengers of the world, the change makers, the people who are somehow paving the way for somebody else.
Speaker2:
And that's that's the other reason I love what you do is you are like the gateway to success. You're the gateway to exposure for letting the unknown become known in know in a bigger fashion. They may already be known, but you can elevate them further, or they may be unknown completely. And now suddenly, because of your help and your assistance and your knowledge. I can't wait to dig in to the business side of things because there's a lot to cover there. And I want to give you the opportunity to let people know about the depth and breadth of what you offer as a way for people in our space to become more successful, to get the word out and not break the bank doing it. And so I can't wait to jump into that. One of the things that. I often, you know, I talked about their skill sets that one must master right to become have a successful and thriving business. And the thing is is what is the top notch skill that works for you today for your business is probably not the same one that was doing the same for you five or 10 years ago. Because you're growing, you've changed. And now you move on to the next skill set to master it and continue. But if you were to nail it down just today, like right now, if you could think of three, what would the three primary skill sets that you now are very, very well versed in that are really helping you to crushing your business? If you could just pick three and let other people know that they're when they're at the similar point that you are in their business. Those are the three to strive for. What would you say those might be?
Speaker3:
Well, for me, it's my writing has always been my great skill. And when I write pitch letters for radio, podcast tours and things like that, I say that I can capture people's mission message and their soul in a page and a half. So that skill has always been the strongest for me. The next, I think, is people. You have to be able to listen, you need to be able to be compassionate. I learned only later in life after the first couple of years and being your raging out of control on NPR that you have to be kind and you have to step back and not speak exactly what's going into your head any second and think, what is it that I can if I want something to do what I want them to do in my way? How can I say that in a way that makes them want to do it for me, rather than slamming them and demanding it from them? That was a real lesson for me. And I actually, I think, become a lot kinder in my old age. And another thing and these may not be skill sets, but I think really the important there's a combination of integrity and courage that every entrepreneur needs to have.
Speaker3:
That integrity factor is doing the right thing, even in the face of adversity. Whether you like the, you know, whether you anticipate that it might blow up in your face, whether you're going to have to go put your head in the lion's den, you still have to speak with courage and integrity. And and the other factor is. You have to go. That courage is taking the calculated risk. I'm not saying go take the crazy risk, I'm saying calculate the odds of whether this really can move you forward and don't sit in the fear of it, just move forward. And as long as you know that you can afford the ramifications if it doesn't succeed. Now, nothing is going to, you know, if you do it from a calculated standpoint rather than a wild and crazy standpoint, the step forward is not going to cost you everything. It's simply going to cost you a little time, effort and energy and you learn something and you go back and start over again. So it takes the time to be to take the calculated risk, saying it's worth doing. Let's see what happens here.
Speaker2:
You know what that is, Jackie. You know, it's coming. I mean, it's not just one bomb drop moment that was several in one eye and the skill sets that you brought up. That's the beautiful thing about this question. I don't know if any two people have asked that same question have given the same answers. That's what's really cool about it. And the first one shocked me and not in a bad way. It's just it was different writing, Wow, that's really very true. I mean, how often do we write? Just every day we do emails, we do text. It's not just ad copy. So that's a valuable skill set to hone. But for those that let's say you want to do copywriting as an example, I had a question for you on that, jacki. And that is if they don't currently have that skill and maybe writing for some people, like math is not their thing or it is their thing. And if it is their thing or isn't their thing, it never will be kind of thing. I said a lot of things are in it. But as far as writing goes, what if that's the case for someone that they just flat out know? They don't have the ability and it's proven and blah blah blah. What would you say to them? Would you have any kind of advice for them?
Speaker3:
Hire somebody that can do this content for you? I mean, I write for a living. I've done this a ton of times. I mean, I spend my I mean, literally 75 percent of my life has been dominated by writing. I just hired a copywriter to review a launch that I was sending. And she made it so much better, so much better. So, I mean, I'm at the, you know, in the top, not the top echelon, but I'm pretty accomplished and I still sought help.
Speaker2:
That's I'm not going to hit it, I'm not going hit the button, I'm not going to drop another bomb because I want to keep going, but that was another one. Oh my goodness, I hope everyone was listening. No one, I baited you for that. I knew that was going to be your answer. I wanted everyone else to hear that higher somebody. Either that or get some help, which is still higher somebody. And the second one was what Jackie just said is she got out of her own ego's way. She is an expert. There is no doubt she is an expert at what she does, but she is not so egotistical to think that it couldn't possibly be done a little bit better. And that's that is where you truly see growth, not in just your business, but also in your personal life everywhere when that ego becomes farther away from you. Jackie's mastered that. It's that told me right there, she's mastered it. So learn from amazing experts like Jackie. Just do what she does, model her behavior, model her her victories, do what she does. Find out, get to know her. We'll give you an opportunity to do that here later in the show. You definitely want to do that. I kid you not. You can see her. I mean, come on. She's she's an amazing woman. Very, very warm, wonderful, inviting everything. And I appreciate her. So. Wow. And then people listen. Communication skills is what I got out of that. Yeah. You know, hone in your communication skills. Be, you know, work on your patients. We all have. I have impatient.
Speaker2:
I mean, most entrepreneurs are like that, right, Jackie? We're very impatient. But it is a it's a it is a skill and it can be learned, for sure. And then how to effectively communicate and not come off brashly and still get what you are desiring for them to achieve is and that is the end result, which is a good thing. And then integrity and I can't oh, courage. Yeah, and courage about taking risk. And I love how you you highlighted and pinpointed calculated risks, not just go out. And I've had I have listened to Jackie and I just disagree with this. I'll say it up front in case your opinion differs. I'm fine with it. But this one speaker was on stage, not going to name names and literally told everyone in the audience If you have a job right now, quit. And I thought, what kind of advice is that that is so irresponsible? What about those that have a wife and kids or a husband and kids, depending on who they are and they have commitments and they're just going to throw it all out there and risk everything that is not? In my humble opinion, that was not good advice. So calculated risks and that's where I went to. When you said that, I was like, Oh, this is beautiful and oh, don't sit in the fear of it. Ooh, that was the boom. Don't sit in the fear of it. Fear causes hesitation. Causes resistance, causes lack of success. It causes A. Success causes failure. And so it's OK to have fear. Just recognize it and then get past it.
Speaker2:
And Jackie just showed you or told you exactly how to do that. So. Model success, ladies and gentlemen, is all it takes. It's not. It's not rocket science. Many people have lived before us who have gone down these beaten paths before us. They don't even have to be older than us. My mentor is 18 years, my junior. I could literally be his dad by age, so it doesn't matter. Let's just go with those who have done who have achieved success and model them as long as they fit with your integrity and value system. Who are you? You just, I mean, that's the show. We're done. Goodnight. Yeah, that was phenomenal. Oh gosh, I love what I get to do. Talk to amazing people like you, Jackie. Ok, so one of my all time faves that I love to love, to love, to ask each and every entrepreneur that comes on this show is what is I call the lifeblood of everyone's business, and that is marketing and the ability to do so successfully. You know, it's basically getting more eyeballs to your business. And if anyone knows how to do that, you're going to see in more depth that Jackie does that exact same thing, that very thing for her clients. It's the lifeblood, and she provides you with the answer. But for you, Jackie, I want I want to ask, is what is working best for you and your company from your side of the fence, not from what you're doing for your clients? As far as marketing your own business, what's working for you today, the best? What's your go to?
Speaker3:
Well, actually, it's some of the things that we recommend for our clients. Obviously, I do a lot of speaking, either at events, on people's masterminds, on podcasts, on virtual summits, all of the things, the kinds of opportunities that we bring to other people. So that takes a ton of my time. I also don't do internet marketing campaigns to our own community. I get a ton of people off of virtual off of giveaways, product giveaways and a free gift offers. And they come into our community and then we're we're introducing them to our products and resources to support community. And but again, I write a lot of that copy and then but the single most important factor for us are joint ventures, working with other leaders who have communities of authors, leaders, experts and, you know, all the people in our coaches. Excuse me, so that when they want to advance the knowledge base and the skills and the availability of speaking opportunities to their communities, they're introducing it to us. And we do that in three or four different ways. Affiliate programs and discount programs and high end mastermind programs. And, you know, lots of different things. And then they mail for us, you know, they introduce us, they help us with launches. So but clearly the majority of our clients come in through somebody else or they've seen me in some kind of virtual opportunity like this or on stage everything.
Speaker2:
Yes. Where have you been on my life, Jackie? It's like we were separated at birth and you're like my sister by another, Mr. That's what's going on here. It's just amazing. Amazing. I have chills. I'm not kidding. I love what I love. I'm a geek. I love this stuff so much. Internet marketing. Oh, so. Speaking and she said a lot now, look, that wasn't just to plug her business to me, it's obvious that's not what she's doing and the reason I know that is because that's what I hear time and time and time and time again, that is what is getting the most eyeballs to you, your brand, your business. People are buying you, not your business, no one. So if they see you speak, they are getting you. And they know if they like you want to do business with you, then they seek you out. It's much more powerful approach than just throwing out an ad without you in the ad as an example.
Speaker3:
Say Brian, over the last three weeks between the middle of October to the end of October, I am doing six presentations a week.
Speaker2:
Another thing I want to point out about this amazing woman, a product of the product. See, she's not just selling a service and saying, I think you should do it because it's good, it'll be good for you. She's doing it by example on her own at the same time, not on her own, but know for her business. And so that to me, that always speaks massive volumes of someone's business. Are they like, Oh, here's here's one of my favorites, Jackie. Someone is a search engine optimization expert. Or even better. Here's a better one. A website designer. And then you go to their website and it looks like garbage. Yes, how many times I mean, I can't tell you how many times I've done that. I'm like, Why would I do business with them? They don't even spend the time on their own site. What are they going to do for mine? Search engine optimization? How do they rank and let me search on their company? I don't see them in the first 10 pages. I'm moving on.
Speaker3:
Well, you know, you have to be more than a one trick pony. I have 15 different presentations I can do, somehow improving people's ability to get booked for speaking because you can't, you know, people are going to get really tired of seeing the same thing from you over and over and over again. You have to be creative. That's the other thing. You've got to have some creativity in your business.
Speaker2:
And for those that haven't started out, though, I would wouldn't you just agree that start with one and get it honed down and then start worrying about creating multiple because a lot of people they might say if they've not done it before. These are just the people haven't started yet. They might go, Oh geez, I haven't even done one. And now I need to do five or 10. I don't. I'm not even going to start, you know,
Speaker3:
But that's because I'm also introducing different products in different places. But essentially, you should start with one, but you should have two others that are very closely aligned. Because when you go to offer yourself to a Speaker Booker, if you know, as I say, if you only have one arrow in your quiver, it had better be a bullseye. And you know, it may or may not be something that they want. So I strongly encourage you to have at least three. And sometimes it's the same presentation veiled differently for different audiences like this is for a business audience, and this one was for personal growth audience. And this is for just a women's market. Know, so really, it can be pretty much the same. So you don't have to reinvent the wheel but make it a little bit different. Or you can have three entirely different topics within your expertize level.
Speaker2:
I love it. Yeah. My mentor. We did this. It was perfect because we we had this one of our go to presentations and I would do this for him on his behalf. I worked with his seminar business and did meet ups and and places where he couldn't get to at the time. And we did one for a real estate group and we never had addressed their real estate group. And the title is the three deadliest sins ex make to make them broke. So we just put the three deadliest sins real estate people make to make them broke. And then during the presentation, you find those spots to make it relevant to real estate agents and that that mob so totally get what you're saying and it works like you said, you just slightly bury it. That would be the easiest way to do it to start. And then, like Jackie appropriately pointed out, pick out. What would you say, what's a great way, what topic would you, would you? So someone has a service, would you tell them to do something like focus on the pain points of your customer and address one or two of those in your presentation so that people will want to? Or what would you say?
Speaker3:
I would agree. Great point. But you can do like three tips, five tips, something like that that all that helps alleviate that pain point. You know, the usual structure of a presentation is, you know, an introduction a little bit about your story, how you got here, because usually you're coming out of an experience that is illuminated this and then three to five tips and then make them an offer. And in some cases, you can make them a paid offer. Some cases, some speaking opportunities don't let you do a paid offer. You have to only do a free offer, so you have to have both of them in your arsenal. But if you're going to make it a paid offer, then you need to. You know, the sales is a bad word to a lot of people. So I consider it either speaking to enroll or invite, and all you really doing is inviting people to help them, then the next level to let you be their guide to the next level. So take that that ugly thing of sales, you know, the sleazy salesman out of your life, out of your mind because that's not what it is. You're really just helping people to achieve their next level.
Speaker2:
Yeah, that's powerful, and that's a common mindset about sales and negative connotation with it. And again, my son, my mentor, his name is Mel Cutler and
Speaker3:
Wondering,
Speaker2:
Yeah, he's no longer in the seminar industry, but I love him dearly. We still talk. He's in business. He's still doing business with his wife and amazing guy. But he taught me so many different things, and he's the young man I was telling you about. And I guess there are so many things I've learned from him speaking from stage, you know, him and his team that he assembled all star team and he went through all of the things you're talking about. This is so perfect because everything you're saying I can attest to. It works. I'm not saying that I would have questioned you at all, Jackie, but I can say without a doubt, I know it works because I've experienced it in a different realm, in a different world, in a different group. And so I'm seeing that for everybody watching and listening that if you are even curious about what Jackie and her team can do for you, then we'll give you the opportunity to reach out to her, write her name down. You can see it on the screen and you can also search her on the internet because she's been speaking all over the place. So guess what? You're going to find her all over the place, which is another goal you should have. Do you agree with that one, Jackie, that you want to put yourself out there so that no matter where someone goes, they see your face or your name?
Speaker3:
Oh, that is definitely so. You know, the benefit of doing a ton of podcast kind of speaking is that it's going to significantly increase your ability to connect with people when they start searching on Google. You know, on my other business conscious media relations where you do the radio podcast tours, all you have to do is put in things like mind, body, spirit conscious, conscious and PR or something like that. And I show up on Page one just because we've done so much of it over the years.
Speaker2:
I love it. What would this is like kind of a curveball I'm going to throw at you, but it's not a hard one, but I'm very curious about it when it comes to offering a book. Does how how much would you say that assist and helps one getting booked on other stages? Or is it just it doesn't matter at all if you have a book or not? I know you could get them booked, whether they've written one or not. But have you seen a difference in the acceptance rate of someone who's authored books?
Speaker3:
Yeah, yeah, I absolutely do. And when we do our radio podcast tours. Eighty five percent of the time there's a book involved because it's really the gateway. That's your credibility gateway. And while you can certainly get booked without it, I strongly encourage you because it builds your brand in a way that nothing else can as an authority. And when when booking a podcast host and booking coordinators are looking at you as opposed to somebody that may not have a book, they're going to pick you first. So I strongly encourage you to get a book. Now, it does not have to be 400 pages as a. And you know, there's a legitimate complaint that people don't read books, et cetera. It's still a very strong marketing capability that you really shouldn't overlook. I mean, one hundred and twenty five pages is really about all you need. And but it's definitely worth having
Speaker2:
It lines up with everything I've heard and not yet experienced. I'm 90 percent done with a book I've been done with for probably three years now and just made the commitment recommitment again recently to get it done. And I've always been curious about that and it just makes sense. And the other thing I heard from people in the industry is that it really I don't want people to take this wrong, but it doesn't matter what's between the cover and the end, because it's just the fact that you authored one and went through the the process and you have your name on it that without them opening the book and reading a single word, you have just raised your authority level in their eyes and their perception. So to that, like you said, you don't need to write a four hundred page, massive Bible or anything. Just get it out there. Get your your book out and use it to your advantage as part of building your platform, which is also another ingredient alongside of getting on stages. Podcast Everything Jackie does. So all this fits together, and that's the beautiful thing about what Jackie is doing for all of our clients and everyone that's coming through her doors. I can't stress enough how important it is to reach out to her. If you're looking to grow your business, this is a surefire way. And Jackie, will it happen tomorrow? Will they see results like in two days?
Speaker3:
No. Wait, we were just talking about the fact that, you know, let's say that you get somebody if you either do it yourself or you hire a virtual assistant service, especially with speaking, it's going to take three to four months to really see some kind of, you know. Consistent booking results podcast is a lot easier, but still, you know, the more time you give it, the more that are going to be, really. I mean, we do send one pitch to nine thousand radio shows and then line up 30 and a couple of days. But that's because of the volume that we do and because so many of them people know us. If you're starting out on your own, then you're going to have to get into a lot of doors individually before you can get people start to say yes, but don't get discouraged. Just don't get discouraged. You'll get there. And if you're not getting results, go back and tweak the materials you're working with. Maybe your pitch isn't distinctive enough. Maybe it doesn't make you stand out. That's really the key. It's got to be unique. It's got to be different. It's got to be something that they haven't heard a million times before.
Speaker2:
And that's where I think when people and this is very common, I myself fall victim and guilty of this is people try to do it themselves, and they're doing it by trial and error. And the honest truth is that trial and error is costing you far in excess of what it would cost to hire a crew like Jackass and just get it done right the first time
Speaker3:
Or take an E course like the one that we have that teaches you to write your radio and TV pitch letter teaches you how to write your speaker when she teaches you how to write the proposal letter that you need to send to a Speaker Booker. You know there are. There is two paths. You can have somebody to do it for you, but you can also learn how to do it yourself. It's teaching somebody to fish.
Speaker2:
I love it, so you offer different levels that folks could get involved with you. And so that I'm assuming would fit different budget levels, so it makes it an open and available to nearly everybody. Is that an accurate statement?
Speaker3:
Yeah, exactly.
Speaker2:
I just want to make sure I don't misrepresent anything you do because you're just too amazing and I would never want to get on your bad side, that is for sure because you are just you're you're a phenom and I wanted to back up a second. You talked about joint venture partnerships and I got a big smile on my face because literally before the show, we were spending time about a half hour together. And that literally is what we were doing was hashing out a way we could work together. I kid you not. Because when I realized what Jackie does and I've actually signed up for one of our programs myself, and when I realized what she did, I just said there are so many things we could do together and in a positive way, help each other, help each other's businesses and in the end result. Help our clients get the result they want and deserve. And that's the bottom line that both Jackie and I want is for you to succeed whoever you are, the clients that come to our door. So I just want to say that everything Jackie is saying, she is not just saying she does it, and that's important because there are so many wannabes out there. I've met people that have just been copywriting for, you know, a couple of months and call themselves an expert copywriter and things like that. I'm like, No, you're not. You haven't. You haven't had time to put in to make yourself an expert and know all the angles. Jackie, I can imagine the stories you have, the rejection letters that turn into success letters, the vice versa, the success letters that then later said, No, we don't want you all the different aspects that go with it. You want someone, not you, Jackie, but listeners and viewers. You want someone like her and her crew in your hip pocket. I'm so excited about this. And she mentioned
Speaker3:
I work for somebody else for years of my entire career. The rest of the time, I have been on my own as an entrepreneur, and yes, I have known rejection in a few occasions.
Speaker2:
Yeah, and it's part of it, right? It's like if if you're a new entrepreneur or you're a budding entrepreneur and you're starting, no, that rejection is going to be a part of it daily and be OK with it. You're just the next one might be the right one. You're not going to be a fit for everybody. You could literally have the exact same, I mean, to a tee. Exact same product or service as the person next to you. And you pitch them and pitch them and pitch them. And then they choose the other person and you're like, What? What's the difference? It's just that they they connected more with the other individual. It had nothing to do with what you could do for them, and that is not a negative thing. It's just we don't all connect with the same people, and that's a good thing. So there's many, many out there. Does that ring true with you, Jack, in your experience?
Speaker3:
I'm a believer in the energy and resignation, and you're going to resonate with certain people and, you know, and not other people. And it only takes one or two to, you know, you can be in a room of 50, but one or two is going to be your clients and they could turn into very high end clients for you.
Speaker2:
Oh gosh, thank you for saying that too, because everyone thinks everyone is their client and it's like, No, they're not. It's a small percentage. And yeah, oh my goodness, you're amazing. You're a genius. You've been through it. You know this. You are the type of person that every, every person that is an entrepreneur looking to build their business should at some point cross your path and by some point, I mean sooner rather than later. Don't wait. Take action. We'll give you. And this is not a sales pitch by any stretch that I do not. That's not the purpose of the show. When I see something that I know is fantastic, I shout it from the rooftops. I stand to make zero dollars if any one of you does business with Jackie, and I hope all of you do business with Jackie because I believe in what she does that strongly. And so I want to be very, very clear. This is not a pitch fest of any kind. It is a service that can help you achieve success. And that is what this show is all about is finding those things, whether you have to pay for them or learn them on your own. It doesn't matter to me as long as the results there. And if it's from a legitimate source like Jackie, I'm going to shout it from the rooftops and guess what? It's my show, so I can do it anyway. But fantastic. And oh. I don't know what it is about today, I mean, I did get some really good news I shared with you, Jackie, before I'm feeling really just jazzed and pumped and excited. You came at the perfect time. I mean, for me personally, the perfect time. Oh gosh, I just it's like, so rejuvenating. I'm just so excited about this. Let's see. What do you say to people that may not be in it for the long haul that folks that are out there looking for a quick kill make some big money now and not worry about developing a long term strategy for their business? What is your philosophy surrounding that kind of approach?
Speaker3:
I think it's pretty shortsighted because it's a lot easier to build long term relationships that sustain you over years than it is to try to continue to try to get new ones in all the time because you were not investing in the people and the clients that you have. I mean, just from a standpoint of staffing, I have one person who's been with me for 17 years, one that's been with me 15 years. Another one that's been with me five years. And my whole team in the Philippines has been with me for the last six, the last four years. That takes the pressure off of me. These are people I know I can count on because they know how I think. They know we have the same value system, et cetera. I couldn't do what I do without them, and I couldn't serve the clients the way that we do without them. You really need to invest in the taking care of the people in your world in order to really build a sustainable business.
Speaker2:
Well, get help. Get a team. You know what that is, Jackie. Bombs are wisdom, smart bombs, knowledge bombs, that is Jackie Lapin. That is the definition of her. She is an amazing woman. She is. And I don't mean to minimize this or belittle it or any way just because of the cartoon in there. I truly mean it. You get it and just listen to her all the different people she has in her, in her organization. And you know, they're there because she says, I can I can count on them. They're still there because they can count on her. It's a two way street and without great leadership, you wouldn't see what you're seeing with Jackie. I mean, come on, people that are with you for 15 plus years, that says that's volume that speaks volumes of you. Go ahead. You had something.
Speaker3:
And you know, we're building these regional speaker lead directories. So more than seventy five different directories with up to two thousand speaker leads in any one market in the U.S. and Canada. I need a team to do that, and I've got these wonderful nine folks that have been really building and doing all this database, but they still need direction. And so we establish we want it. There are twenty five hundred national organizations that we wanted to track all their local chapters in every city, and then we wanted to make sure that we got the organic information in each city. There was organization of that. You have to actually sit down and say, This is what we want, this is how we want to do it and then give your people a head to go.
Speaker2:
That's a perfect time to Segway into what I've been wanting to do this whole show, and that is to talk about the services you offer and how they can be a fit for the folks that are watching or listening. And I really want people to lean in on this. This is not again, it's not a sales pitch, but it's an offer to you to choose what works best for you. And Jackie has a phenomenal gift as well for everyone that can help you to figure out if it's right for you without paying a dime. Now, are you listening? All right. So I'll bring up your website and just let you kind of take it away and briefly discuss what it is your organization does. I mean, you do so much. I don't know how you do it briefly, but do the best you can, and I'll pull up your website and let you take it away. Here we go.
Speaker3:
Well, speaker tunity is the ultimate speaker toolbox. The speaker and leader resource company and what we do is give you all the resources you need to get booked on a variety of different kinds of stages. So essentially, if you want to get booked for speaking, virtual and live because so much has gone virtual today, or if you want to get book for radio shows and podcasts and of course, so many are now video cast. Just like this or you want to get on virtual summits, we've got directories that are going to give you those leads. We've done the research. You do not have to. We make it so easy for you. So that's the first part that we do. Let's stop right there. Can we stop there? Brian. Ok, so right there we have three subscription services that started only thirty five dollars a month. They give you radio shows, podcasts, speaking gigs, et cetera, and we've got a new product that gives you radio, radio and podcasts that are just B2B. So if you have a B2B audience, that's a great service for you. If you want to get booked on our virtual networking opportunities to prospect for clients, we've identified two hundred of them. And by the way, on those two podcast products we give you, we give you 40 podcasts every single month. Those are monthly subscription services. One gives you speaker leads all over North America. The other gives you virtual summits that are looking for guest presenters and giveaways that are looking for partners. Ok, let's scroll down.
Speaker2:
Wow, I think I want the second one now. There's so many. There's so many juicy parts to this. I think I do like that second one, too. Ok, right there.
Speaker3:
Ok, thank you. So that one right there, let's say that you want to really saturate your market so that your carpet bombing, carpet bombing, your own market, we have up to two thousand speaker leads in any one market, seventy five markets, and they're divided into four different categories business, which is subdivided into fifty five industries, ethnicities and gender service groups, everything from rotary sister, optimistic king clubs in Canada. The next category is all the places you touch the consumer moms groups, parenting seniors health and wellness support groups, people that are suffering LGBT military, other special interest groups, bookstores, libraries in the hospitals and the last one spiritual unity, senator, spirituality and faith based groups. So those are great now. The second one is, hey, maybe you don't want to be speaking across the board at different kinds of organizations. You only have one niche that matters to you. We will give you all the speaking contacts at meetings, venues and associations in your niche alone all across North America, women's business or entrepreneurs or authors or coaches or spiritual centers or moms groups. We got it for you. We've got 60 different specialties that you can pick from. So if you want to get booked on stages in your niche, we we've not got that nail for you. The next thing is want to get on a 10x? Lots of people want to get on TED. So but if you've ever tried to wander around that way, it's a royal pain in the ass. So what we've done is downloaded all the TED X's in a spreadsheet so you can see what's coming up date wise, what's coming up in your market or around your states and also our provinces? And then also what's virtual or live.
Speaker3:
So it's really easy to say, let's now skip on down a little bit. You guys update that quite twice a year. Ok, so now let's say you want your speaker, one sheet or your podcast an introductory sheet. You don't even know what to write in it. We'll help you. The first thing is we do you pick from a template? The second thing is that you select colors and then we give you a form and it says exactly what to give us. And you go right that come back, send it to us with all the graphics. We'll turn your speaker sheets around. Those other two products are coming next year. That's where we do graphic design for your book of your flier handouts, your book fliers and your promotion of books. We'll do help you with your slides. And then the last thing is something we have right now. You can stand on any live or virtual stage and say, Go, for example, to Bryan four one one dot com. You can give them a URL and will pop on their phones and their digital devices. This great capsule of what you offer, so it'll include all your products, your free, free gift offer, your E courses, your books and with all live links, and then how to get a hold of you or book you for speaking. All of that is they can be doing connecting with you while you are on the stage and buying and et cetera, et cetera. So you can see a sample of that right there if you go to Speaker two and a little bit further buying.
Speaker2:
It just never ends. Isn't this great?
Speaker3:
So let's say that you, you know, we were talking about you don't know how to book yourself and you really want to have some of those skills. Well, there's an e-commerce how to fill up your speaking calendar. It teaches you how to write your speaker one sheet, how to write the proposal letter, what to say in that phone call all the things you need to put yourself. The next thing is how to book yourself or more radio and podcast bookings. We'll give you all the skills that you need to make that happen and the one I'm going to point to go all the way to the one on the right. That is how to get booked in the corporate marketplace if you want to know how to get in those doors. There are nuances that you have to know, and this course is going to give you seven modules of fabulous information. And then, by the way, if you just don't want to sit through some training programs, that turnkey booking system gives you a quick video and samples templates, checklists that'll make you get out there and jump on it right away. All right, one more,
Speaker2:
Most comprehensive suite I've ever seen.
Speaker3:
Thank you. So we've tried to fill in everything that you could possibly need or want, and one of the things that people came to us and said, I don't have time to book myself, I want your resources, but I don't have time to do it, so we solve the problem. We have developed a strategic alliance with this organization called Book For You Virtual Assistance. And what you can do is you can take our directories and then hire them to go, get this the gig for you, and you can hire them for 20 hours a month, 40 hours a month or 80 hours a month. But what's good about it is they know this, this marketplace, they they've been they've been researching and working in it for a long time, and they will go after those gigs on your behalf. And it's not just handed off to them. You have an intake meeting, you get weekly reports and then you have a meeting monthly meeting to go over what's working, what's not working and where you should be redirecting the energy going forward. And then just they're on the right. That's the radio podcast. Or as we were telling you about if you want to completely done for you radio podcast tour, then you can take advantage of that there. And that's the program we've been doing for 12 years. So there you have it. Our mission is to help you get booked in more ways, more places on more stages with less work, less money and make more money and change more lives.
Speaker2:
All right. Thank you so much for all of that wonderfulness.
Speaker3:
And here's the fun part.
Speaker2:
Yeah, we're getting there. We're getting close. Not quite yet. I know what you mean. We're going to we're going to lay on you a wonderful, wonderful gift from Jackie that she's offering. And also, I haven't forgotten for those of you that have stuck around with us, thank you for sticking around until the end. Live on the live show. So if you're not watching this live next time, you want to be sure to do that. And for that, go to the mind body business showcase with the in front the mind body business show dot com and you can just register at the bottom and we just all we do is send in reminders of the next upcoming show so that you don't miss the next live show and you can enter to win the five night stay at a five star luxury resort and. We're at the end, so we're going to get this wrapped up, but before we leave and I will still let you know how to win the vacation giveaway and what Jackie has in store for you. Don't worry, we'll get there. I like to end every show, Jackie, with a specific question, and it happened kind of by accident, but it was one question that came up more than once. And then when I started getting the responses and realizing what they were and how powerful they were, I said, Whoa, I'm going to make that my ending question to end the night on. And I'll tell you, it has lived up to every expectation I had for it to, to be for sure.
Speaker2:
I mean, it's really it does. And so it's a phenomenal, profound question. And the beautiful thing is it's somewhat personal, and I'll explain that just a little bit more in just a moment. But before we jump to that question, now is the time. If you're watching on a device that is connected to the internet, which means if you're watching live, you are doing that. You can go to a particular website and this is the one and only time that Jacqui or I will give you permission to take your gaze away from the screen if you have to to go to this website because I want you to enter right now and I'll put it up on the screen and read it out for you. You want to go to this website. It's our WIP dot com forward slash vacation, all lowercase. So it's our WIP. Time for vacation. All you do is you enter your name, your email address, your cell number so we can notify the winner and you'll be entered. And we will announce that later this evening to one lucky winner and you're going to just be blown away and amazed by this amazing trip. So go ahead and do that. Do it quick and come back because we have another amazing gift by this amazing young woman named Jackie Lapin. Are you ready? Here we go. I'm going to bring that up on the screen. That's not it. So I'm going to bring the real one up.
Speaker3:
There you go.
Speaker2:
And what we're going to do, I'm going to just fire off a little thing that shows what this gifts about. You can read it along the bottom, as Jackie describes exactly what it is.
Speaker3:
So essentially, we've got two hundred transformational leaders available to you free of charge for an entire month. We're going to give you speaker tunity speaker leads, which gives you one hundred and twenty speaker leads every single month and you're going to get to take it and peruse it and see if you can get yourself booked or see if there come the kinds of leads that you want. And that's you know. And then Speaker Tunity Radio Insider, which gives you 40 life enhancing radio, shows things that will improve one's life in one way, shape or form. And the second, the last one is speaker two and three summits. We were talking virtual summits with open guest presenter seats. Normally those are thirty five dollars a month. We're going to give you the entire month free to try it out, you know, just see if it works for you. You can go to Speaker two forward slash free hyphen trials. Speaker Turnitin.com before we last free hyphen trials and to see if this is good for you. And then, you know, you can either step up to some of our other products or you can. And here's a good part about this. You could you can try all of them or none of them. You can you can pick and choose which ones you want. And at the end of those 30 days, then you can decide if you want to stay on or you can opt out. There's no obligation to stick around any longer than you feel like it, but if you like them, stick around. Hey, we got 400 people in our subscription services and most of them started like this, so they must like it or they wouldn't be sticking around.
Speaker2:
And I mean, come on already at just thirty five dollars a month for each of these individually is an absolute steal in my humble opinion, and you get to kick the tires, so to speak, for 30 days. Thank you for this, Jacki. It's amazing. And it will help people make the decision that is going to be the right decision for them is to at least get started and figure out which of these works for them, what they're most aligned with. And again, that Earl real quick is speaker tunity. So think of opportunity and put the word speaker instead of upper, I guess, speaker tunity forward slash and then free. The EFF is capitalized. That's important. Hmm. Dash trials,
Speaker3:
I don't know. That part is case sensitive, so I think you're good.
Speaker2:
It is actually everything after the slash is case sensitive in web addresses. Ok, yeah. So I test it to make sure, yeah, that with the capital, it works just fine. Everything before it doesn't matter. It could be lowercase. D does not have to be capitalized, but yeah, so free dash trials and the word free and the word trials are both capitalized the F and the T. So just make sure you type that in in case you have issues, you know, that is the reason. Thank you, Jacki. Now it's time for the big, the big, the big question. It's coming up here just a moment. Let me do some clean up. Thank you for that, for sure. And now. The big question, so, Jackie, there's a couple of things about it. Number one is there's no such thing as a wrong answer. It doesn't exist. It's 100 percent impossible to answer it incorrectly because the exact opposite is the case, and that is that the only correct answer is yours. That is the only thing that makes it personal. It's it's unique to you, in other words. And so knowing that and I know you're a veteran and this is not freezing you in the lease, but knowing all that. Are you ready?
Speaker3:
Sure.
Speaker2:
I love it. Here we go. Jackie Lapin, how do you define success?
Speaker3:
For me. It's working with people I love. Serving being of service to the people who can benefit from what from the gifts that I've been given. And for me, ultimately, it's living where I love to live in a beautiful home that has been mine for twenty seven years or surrounded by 300 roses and then the opportunity to travel and explore the world. I say the world is my classroom and I love to adventure forward and see historic cities and understand ancient cultures and see how we developed in all of the different communities across the world. So for me, that success being able to do all those things.
Speaker1:
Yes.
Speaker2:
Oh, right, that is phenomenal, thank you so much, Jackie, and that's the thing I love about that is each and every time you see you opened up with, it's not about you. It was about serving others, about working with incredible people, but getting giving service in a way that benefits. People didn't say in a way that benefits Jackie Lapin. And that is one of the common things I've learned from asking this question, which makes you another unique, amazing person. And that is because nobody has answered that exactly the same way yet. No two people and I've done this hundreds of times, and it's pretty amazing. That's why it's such a powerful question, and I wanted to just say Thank you so much, Jackie, for spending your very valuable time being on here. And by doing that, everyone can now attest and learn and know that Jackie is doing. She's practicing what she preaches just by being on the show. That's part of what they do is they get you booked and obviously she got booked and now she's getting greater exposure for her business. And that's exactly the reason she does what she does, so she can do that for you as well. And so I can't wait to see all this flood of people coming on to my show, Jackie. I'm just kidding. And so I'm booked pretty far out already, which is a blessing. And so, so, so blessed that you were one of those that came on. And so do you have any last parting word you'd like to give anyone out there? One last quick piece of advice for anyone that possibly might be struggling trying to navigate the waters of this thing called entrepreneurship.
Speaker3:
Well, first of all, I want to thank you for being an extraordinary host and being so gracious about what we do. But my my my message to you is don't hide your light under a bushel because you're robbing the world of your of the gifts that you have for it. So get out, go speak and help others over the barriers that you have overcome and show them the light. Show them the way.
Speaker2:
Amen to that. Ooh. Powerful show, powerful woman. And I'm just beyond elated and I want to go for another hour. I'm so glad you agreed to do that, Jackie. I know I'm kidding, but I would definitely easily. We could go another hour. We'll just have to have you back on the show again. Thank you so very much once again. Ladies and gentlemen, this is the amazing Jackie Lapin on behalf of this amazing woman. I am Brian Kelly, your host of the Mind Body Business Show, and we'll be back again next week with another phenomenal guest. It just keeps coming, and we're going to continue to follow and model that path of success that Jackie has paved for everyone in advance. So thank you again, Jackie. And that is it for us so long. For now, everyone be blessed and we'll see you again next week.
Thank you for tuning in to the Mind Body Business Show podcast at W WW. The Mind Body Business Show. My name is Brian Kelly.
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Jackie Lapin
Jackie Lapin is a leader in helping leaders, authors, coaches, speakers and entrepreneurs connect with their next followers around the globe. An expert at aiding them to GET BOOKED, she provides strategies, guidance and direct leads through her SpeakerTunity® programs, tip sheets and regional directories that get changemakers booked for speaking engagements, radio shows, podcasts, virtual summits, TEDx events and virtual networking across North America. SpeakerTunity® also offers a speaker-one sheet graphic design service, booking systems and training to fill up your speaking calendar. SpeakerTunity® is The Ultimate Speaker’s Tool Box.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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