Special Guest Expert - Jake Tlapek.mp4: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. Determined. And driven. How do we finally break through and win? That is the question. And this podcast will. Give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to The Mind Body Business Show. How are you doing this evening? I personally am doing fantastic because I have a fellow geek or as he would like to say, dork on the show with me here tonight. He is amazing. Jake Tlapek is going to be joining us here in just a moment. I cannot wait to share his wisdom, his genius with you. And above all, I love what he does for a living because it's right down the alley of one of my favorite topics ever. And so he'll be coming on in just a moment. The Mind Body Business show is a show that I had developed with you in mind with the entrepreneur, the budding business person, the person looking to get that next step farther in their business. No matter where you are today, you could be just starting out. You could be well on your way to incredible success. You could have exceeding success already. You are guaranteed to learn something on every show here on The Mind Body Business Show that can and will help you. I know this for a fact because I am the host and I interview every single one of these individuals. And my gosh, the amount of value we get from this, I literally should charge for this show. And I kid you not like going to a seminar. You've probably been to some of those yourself. And so I can't wait to bring him on to to bring on Jake, our great guest that's coming on here in just a moment. And what the show is comprised of is what I call the three pillars of success. And they are the very namesake of this show, mind being mindset.
Brian Kelly:
And how this came about was for a course of about a decade, I studied only successful people and I tried to find out what is it that perhaps made them more successful than either yours truly or someone else I knew. Just what is it they they knew that we didn't. And three things kept bubbling up to the top through my course. I'm talking about mentors of mine that I worked with side by side that I've spoken on their stages, trained their people, learn from them from books by authors that either I have met or never have met and never will meet because some are passed away and others from just online courses and getting involved with other individuals who have had success. And three things bubbled up. One was mine and that stands for mindset to a person. Each of these very highly successful individuals had a very positive, powerful and most importantly, a very flexible mindset. Body body represents the fact that these individuals literally took they took care of themselves physically and nutritionally. Very simple. And then business. Business is so multifaceted. I love the topic of business, but these individuals had mastered the skill sets that are necessary for you to build a successful business, not only to build it, but then to continue to grow and scale it and serve more people. What kind of skill sets you might ask? Skill sets like sales marketing? Systematizing leadership team building. I mean, the list can go on and on and on. There are many. The good news is you don't have to master every single one of those yourself if you were to master just one of them, in fact. And yes, it was one of the ones I just mentioned. Then you can leverage the rest and have others fill those slots that one skill set. If you're curious about it, go ahead and put it in the comments. Let me know. I'm going to wait until I see somebody say I'm kidding. That one skill set is the skill set of leadership. Even if you don't have a team and you're a solo preneur, start treating your business and leading yourself as if you are one of your own employees or VA's and develop a culture, a winning culture for your business.
Brian Kelly:
Now there are many books written on the topic. That's how I learned, and we're not going to cover all those here tonight. But there is a resource that I will be sharing with you in just a moment where you can get the same books that I have read that helped me to catapult my business and my personal life in such a great way. And that's the perfect time for a perfect segue. And another great feature or aspect of these incredibly successful individuals was that to a person, they were also very avid readers of books. Yeah just talked about it myself. And so with that, I want to segue very briefly into a segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready. Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes. There you see a ReachYourPeakLibrary.com and that is a website that I literally had developed again with you in mind. I know it's like sound a little cheesy by now, but I'm absolutely telling the truth. The thing is, is I personally did not read voraciously until or start reading voraciously until about the age of 47. I am almost 59 by now, so about 12 years ago. And so. It has had an incredibly profound impact on my life, both business professionally and both also personally. And so it has been a godsend for me, reading not just any books, but the right books, as you can see. Well, you can see now on the screen and one quick aside for those of you watching, even for those of you listening on podcasts right now, you are going to be given various resources, websites, books, things of that nature, and you're going to be tempted, You're going to be tempted to go clicking away and checking them out while the show is running. While you're listening. I would implore upon you to resist that temptation. Why do I say that? I say that because. I've spoken from stage many times on my mentor stage, on my own stage, and as a speaker, I know what I'm getting to the good part. And I remember in the very beginning days I would be up on the stage getting to that good part, and I would notice someone get up out of their chair and walk out of the room staring at their phone. They got that all important text or they're just walking out because they have to go to the restroom, whatever the case may be. But I'm thinking, Oh no, they're going to miss the best part of this entire segment, and I don't want that to happen to you. And so the whole point of this is to keep your focus on Jake. He is the key to this show being a success. He is a key to your success. Treat it as such. And I'm not kidding here. So please, instead of. Succumbing to that temptation to go click away, get out a piece of paper and write down the resources, you see.
Brian Kelly:
And then when the show is over, then at that time, feel free to go and check out those resources because you'll be wanting to take notes throughout the show anyway, especially after Jake Talbot comes on. Okay. All right. Off my soapbox. Reach a peak library real quick is a resource that I had developed with you in mind because like I said, I didn't start reading myself till the late age of 47, and I started compiling a list of books that had a profound impact on my personal and more importantly, well, I shouldn't say more importantly, as importantly, my business life as well. And I started adding them to this website. My team would add them, These are here solely for you to have a one stop place to look for a book that can help you in your business and a lot of times in your personal life and just know that there are at least vetted by one other successful individual that will help you to optimize the time you have in reading a book and knowing that it's probably not going to be a dud. I can't guarantee it's going to have the same result that you know for you as it did for me. You can see a lot of Grant Cardone all in one place. They're not here in any order specifically. They're kind of in there in the order I read them. And and by the way, if you want to get these at any other place, that's fine. Find the book you want. Go to wherever your favorite place is to buy books, whether it be Amazon, which actually is where these buttons go, or if you want to go to a physical bookstore, wherever you want to go. The purpose of this is not to sell anything and make a profit on it. The purpose of this is to give you a resource that definitely can help you because it is supremely helped me. All right. Speaking of helping people have an amazing, wonderful guest that all of you I know want to meet and we're going to bring him on. I'm thinking, well, right about now, How's that sound? All right, let's bring him on. Here we go.
Announcer:
It's time for the guest expert spotlight Savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
Yes. And there he is, ladies and gentlemen. It is the one, the only Jake the Wizard.
Jake Tlapek:
I really appreciate that intro. There's a lot of words that no one's ever used to describe me before. Until now. Until now.
Brian Kelly:
Every one of them. True as well. Love it.
Jake Tlapek:
Oh. Well, thanks for having me so much. I'm excited to be here and I'm excited to see what happens in the next hour or so.
Brian Kelly:
Oh, yeah, me too. Oh, I've got to give a shout out to a gentleman that just came on. Robert Silverman. Oh, my gosh, this guy is amazing. If any of you need a real estate agent, he's licensed in California. In fact, if you're licensed elsewhere, Robert, please drop it in the comments. I'll put that up as well. One of the greatest. He's in your corner. He's got your back. He will he will go to the mat for you. And he has done that for my wife and I. So mad appreciation for Robert Silverman. Thank you so much for coming on and watching and thank you for being and becoming such a great friend. We had a good talk just right before the show started. We were both laughing our butts off, so that's excellent. Robert And you know what, Jake? You have the same vibe, man. You're that same guy. You love helping people. You'll go to the mat for them. I got that out of you just in the short time we had to talk before. Absolutely. And learn about a person and just a short amount of time, It's like it's awesome. And the greatest thing, the one thing I wanted to do is first, I want to introduce you formally and you know the way you deserve, and then we're going to dive in. Is that cool?
Jake Tlapek:
Absolutely.
Brian Kelly:
All right. Jake Tullock is the founder of Full Velocity Marketing Community. This is pretty cool. We're going to talk about this a little bit more as the show goes on. And he's the head marketing strategist at Wizard Marketing. What a cool name. Wizard marketing is helping businesses overcome stale, outdated marketing strategies by infusing an omnichannel approach with agile marketing mentalities. All right. The dude's a brainiac. You can tell by the way we love it through full velocity marketing community. He he hopes to create a space he already has where entrepreneurs and small business owners can find valuable marketing advice and guidance. Here's the best part without jumping through pricey hoops. Oh, my goodness. Absolutely. Great little chat right before we open the show, Jake and I did and thought, Man, I love this concept. It's such a needed thing in the industry right now where people can go and get the help they need in an open, tight forum with people who can help them and not have to take out a new mortgage to do so.
Jake Tlapek:
Yeah, absolutely. The information is there's almost too much now, so it's nice to have a place where it's kind of concentrated.
Brian Kelly:
Yeah. And the other thing I found, you know, I've done courses, I've been through many courses, but, you know, if you build a course, not everybody can make it through and actually successfully complete it and then come up with a successful product. And there are many reasons why it's there's so many questions along the way, but there's nobody there to guide them on the individual steps when those questions arise. That's a perfect place for a community atmosphere.
Jake Tlapek:
Absolutely. It just expands that knowledge pool and the experience that maybe you don't have when it comes to learning. The easiest way to learn is from someone else's mistake. Right? Well, I guess the easiest is your own, but second best is someone else's mistake. And that's what a community does well, is they help you kind of learn that without the pain.
Brian Kelly:
Yeah, I'd say the deepest way to learn is from your own mistakes.
Jake Tlapek:
You won't forget it, that's for sure.
Brian Kelly:
And is it okay, in your opinion, Jake, to make mistakes as an entrepreneur?
Jake Tlapek:
Oh, absolutely. I make them constantly. Not not on my clients accounts, though.
Brian Kelly:
Yeah, I've learned. I've heard it so many times. I've read it. You know, the key is to make mistakes and make them fast.
Jake Tlapek:
So fast Fail and fail fast.
Brian Kelly:
Yeah. The more you know what not to do in the future, the faster you will achieve that success. And it's counterintuitive to everyone who wants to do like I was, who wanted to be perfect out of the chute and perfect throughout the entire journey. And that's just that's a recipe for failure, in my humble opinion. What are your.
Jake Tlapek:
Thoughts? If you want to have that conversation, I can get my wife in here.
Brian Kelly:
Is that I told you so moment right there?
Jake Tlapek:
Oh, absolutely not. I love her to death. I have no fear of failure. So I would rather learn. Oh, there it is.
Brian Kelly:
There it is. That is it. I mean, you can either be right or you can be successful, Right? You know, in a marriage, you can either be right or you can be happy. But. And successful as.
Jake Tlapek:
Well. Absolutely. I mean, Well, I've been growing my business. I've been investigating, you know, previous successful people, much like the kind of people that you have on on this show. And there seems to be a fairly deep. Common thread of a massive business pain at some point pushing them beyond and going further than they ever would have if they didn't have their back up against the wall, you know?
Brian Kelly:
Yeah, it's like the whole hero's journey. Zero to hero and similar stories where, you know, thank God I've never been homeless and had had it got that crazy. But there are those, those moments during the journey that just smack the holy poo out of you and you just question like, God, should I be doing this anymore? So many times, you know, I haven't there's not a single person I have ever interviewed that has not had at least one of those, but usually several of those moments. And I'm a card carrying member of that for sure.
Jake Tlapek:
Absolutely. We can all join the club. Yeah.
Brian Kelly:
And that's that's the beauty and blessing of having an entrepreneur in your corner, whether you are one or not. I'm talking to the audience because. We are the ones that are willing to take those risks and go through the pain, the headache. It takes an incredible resilience. It takes an incredible discipline. It takes thick skin. It takes getting rid of one's ego. The hardest part for men especially, it takes a lot. And it's not for everybody. And it doesn't need to be. But at least thank God we have enough entrepreneurs to help build businesses that help employ people that bring, you know. Not riches, but it brings enough money and sustainment to people who need it. And yeah, sometimes they can get rich if they climb the ladder. But, you know, it's a beautiful thing because not everybody is wired to be an entrepreneur. And, you know, I can understand why fully.
Jake Tlapek:
It. Is a unique person because you have to be somewhat equal parts, creative and analytical. It's it's a bizarre mixture of human for sure. Yeah. And you have to.
Brian Kelly:
Be okay with being wrong a lot.
Jake Tlapek:
That's the hardest part. It was the hardest.
Brian Kelly:
Part for me. And I learned at a deep level this was the best one of the best learning experiences I ever had. And that was when I was just starting to speak from stage at my mentors events. I became his lead trainer over time, but in the growing process, he had this phenomenal team member, an incredible speaker in his own right, who would sit in the back and take notes and give me feedback so I could see him in the back. And he would he would be writing his notes. And after I get off stage, you know, I'm thinking, oh, I did pretty good. All right. And then walk down. We do our little meeting afterward, and it was like, all right, you did a good job here. Now let's let's go to your stretches and what you work on. I'm like, ouch, ouch.
Jake Tlapek:
Ouch, ouch.
Brian Kelly:
Ouch. You just kept coming at me. And the first time I'm like, Dang, that wasn't fun. The next time I went on stage, though, I had integrated everything he said. I came down and he goes, You improved like ten times just in that one, because you didn't just listen. You integrated. You let your ego out of the way. I got to the point, Jake, where I wanted the feedback. I wanted him to tell me the ouch, ouch, ouch times because they didn't hurt anymore, because I knew what the result was going to be. It was going to be even further exponential growth, and I became addicted to it. So I'm like, You know what? He goes out, just bring it. Tell me what I need to do.
Jake Tlapek:
Absolutely. When you realize that the the most you're going to grow is when people tell you the truth, the painful truth, you start to almost not want compliments. You're like, No, no, no, no, no. That's what was bad. Tell me, like, how do we make this better next time?
Brian Kelly:
Yeah, Don't want this sugarcoating crap. Give me the nasty sour stuff. Let's go. I want to hear it. Absolutely. Same exact thing. Oh, my gosh. This is so fun. And so you hail out of Arizona. Arizona? I just moved to Florida. Gosh, my voice is leaving me. And I love. I've been to Arizona several times. Scottsdale, Mesa, Phenix. And areas. It's a beautiful, beautiful area. I love the desert out there. I came from the desert in California. But you're in a good place and there's a pocket. I noticed because I would travel there quite a bit. There are a lot of entrepreneurs in that area that you're calling home.
Jake Tlapek:
Absolutely. I would hazard to say that the Phenix Valley is Silicon Valley 2.0. There's a lot of brainchildren here kind of opening the doors and starting some new stuff. So it's an exciting area to be in. Yeah, and.
Brian Kelly:
There were always events to go to. My gosh, I had a good buddy that used to live out there. Jason Nest. Jeff Fagan still lives out there. He was the former CEO of TR Vicars Peak Potentials series from way back when. The book's been written just a great area to go and a great reason to go is because, you know, there's a bunch of entrepreneurs. You feel like you're in your family again. It's like, I love it. And every time I go there, if I didn't see somebody, you know, that was entrepreneurial, I felt like slighted. You know.
Jake Tlapek:
You can smell each other for sure. Yeah.
Brian Kelly:
So if you ever come out Florida way, please look us up, give a shout. We got to get together for a coffee or an adult beverage, whatever you want.
Jake Tlapek:
And. Oh, absolutely. I'm down for any of those.
Brian Kelly:
Awesome. So as an entrepreneur, you've been through it. So you've also done, like, corporate work. You were head of it for a department we won't talk about.
Jake Tlapek:
Yeah. Yeah. I didn't start in marketing. I was a military boy when I first started out and came out and I actually was in cellular construction. I built cell towers for several years. Wow. So didn't love it, but paid the bills and ended up getting a new job at a marketing firm. Nothing to do with the marketing part of the business. I was really just a project manager at that time and really realized I love it. It's a combination of math and creativity and psychology and sociology and economics. And I'm a I'm a puzzle piece connector guy. I love drawing lines between things when people like those don't connect. And I go, Oh, yeah, they do. You're a problem solver. Absolutely, I'm a problem solver. So while I was at that company, I slowly stopped sending things to the creative team and intercept them. They'd say, Oh, can we can someone do this marketing thing? And I would just be like, I'm going to do this real quick and send it back. And they never knew the difference. And after a while I had to go to my boss and say, Hey, just so you know, I haven't sent any work to this person, these creative people, for like a month. Can I have their job? And the rest is history. So they gave you.
Brian Kelly:
Oh, so you're still in that job, then?
Jake Tlapek:
Oh, no, sorry. No, I was kidding. No, I, uh. I realized later on down the road that I, um. Some people might define it as an issue with authority. I just like to tell myself what to do on a daily basis. So I ended up starting my own company, sold my first one, realized that I didn't actually want to sell my first one, so I started Wizard Marketing. Oh, that's awesome. How long.
Brian Kelly:
How long have you been doing Wizard.
Jake Tlapek:
Marketing? About five years. About five years now. Um, so that's, that's been a fantastic journey. It's been non-linear in the truest sense of the word. You know, Covid definitely made some major detours for my business. And then when I moved to Phenix that I made some major detours as well. But, you know, it's, it's been a good ride. And the last, the last year has been fantastic. Oh, that's great to hear.
Brian Kelly:
And I say that with all sincerity. You know, I love I can tell you have a servant's heart that you want to help people and that's how that's how you're wired most. I don't know if there's an entrepreneur I've interviewed on this show that is not wired that way. That's what I love about this family. That's why it feels like family. We all have a common goal and I don't I haven't yet met one that was just all about money. You know, I got it. It is important to make money, there's no doubt about it. But no doubt that your focus is like Nick. And nobody I've had on my show that I'm aware of is that way. And you are the same in No, no different in that regard. And I love that about you because I wish upon you the greatest riches possible so that you can take those riches and scale and serve more people and help more people become successful. So it's a wonderful, you know, almost perpetual machine, like, let's get Jake moving so Jake can get us moving, right?
Jake Tlapek:
And that's always been my goal to, you know, as companies grow all too commonly, they start to price out the people that they built their business on. Oh, man. And I feel like this is an icky topic for most entrepreneurs because it's like, well, we're more important now. Let's charge more money. And I have fought tooth and nail to scale my business sideways in order to maintain a level of approachability. So that's definitely something that has always been a focus for me and it will remain a focus for as long as I can keep it that way.
Brian Kelly:
So you just said something so unbelievably profound. I you must you must be a mind reader because I kid you not. Earlier today, I had that very thought about a company I am engaged in and involved with. They got bigger, they got better, and they upped their rates significantly, you know, And I was for a good while, I was their number one, what do you call it? A referrer. Number. They told me I was their number one. I was like, Wow, you guys, you can't be doing that. Good. Then defined it, right? But it wasn't something that everybody will jump on to when you refer somebody. So it made sense, but then they just jacked the price way up. And my next bill came in and it was higher than the previous one. I said, What's going on with this? Oh, sorry, we'll grandfather you in because you're our top promoter like, but everyone else is paying this.
Jake Tlapek:
You know, it's gonna be hard.
Brian Kelly:
Way harder for me to help promote it. Now, I'm serious. I literally had these deep thoughts today, so Jake was listening in with his tuning. Yeah. Somewhere.
Jake Tlapek:
I mean, I'll be honest, I'm not the cheapest person on the block when it comes to marketing, but I'm also not out of reach. I want to work with people who value marketing, who actually understand that it brings a massive element to the table beyond lead generation. It's it's truly about pumping the blood of your business out into the world.
Brian Kelly:
I love it. And I love the term omnichannel in the bio.
Jake Tlapek:
Absolutely.
Brian Kelly:
And I used to have this term called carpet bomb marketing. I think you'll love that. You understand what carpet bombing is? Yeah.
Jake Tlapek:
Understood.
Brian Kelly:
The tagline was Saturate the marketplace with your message. In fact, I accidentally hit the graphic where the plane was flying over as the show started. I used to run this little thing and a sound would go off. The bombs would drop and dropping bombs of value, bombs of wisdom, all that good stuff. And, uh, yeah, I just say hit everything you can with all you've got. It's right there. It's so easy these days. You have so many resources and many of them are free if they're there, if you want to. Like right now we're streaming on eight, nine, ten platforms simultaneously. Wow. Two of them are yours and they're available. So use them.
Jake Tlapek:
Absolutely.
Brian Kelly:
Channel omnichannel like you're talking, Jake, that you can after the show is over it's repurposed 35 podcast platforms get the audio. Yeah.
Jake Tlapek:
Yeah absolutely. I mean and I think to speak to the heart of one of the things I wanted to talk about today is that a lot of companies want to separate out each marketing channel as its own project. We're going to do SEO and it's going to live over here in this bucket. We're going to do paid ads. It's going to live in this bucket. We're going to do social media. It's going to live over in this bucket. But the reality is, is that your your brand experience is omnichannel whether you want it to be or not. And so by instead focusing on your messaging on on the message, the heart of your brand and then just letting that message flow into every channel in its most organic way possible, you're going to create a lot more cohesion across your message. People are going to see it and as you know, as a fan of marketing, repetition, repetition, repetition, that's how you get people to remember things. So if you're, you know, telling one message over here on on SEO, on your website, but your social media is doing something different, there's no cohesion. We're not developing the ability to remember for people. So instead we need to step back and think messaging first, channel second. I think that's a really hard thing for a lot of people because it's so easy to just look at. This is Instagram. I'm going to live right there on Instagram or direct mail or whatever channel it might be. And so that's what our agency focuses on as a core philosophy, if you will, is that messaging brand first and then channels second. Yeah, it's so.
Brian Kelly:
Funny how many times I've gone. I'd see a person on LinkedIn, their profile pic is all professional wearing a suit. Their Facebook pic is I'm sitting at a restaurant eating food and then their Instagram profile is wearing a duck costume or something.
Jake Tlapek:
You know.
Brian Kelly:
The consistency is never there. I'm like, Is that the same person? Am I? I'm trying to follow that person on every and I can't even tell. I can't even follow them like, oh, so yeah, consistency and branding like colors. I'm sure you go through all this and.
Jake Tlapek:
Absolutely.
Brian Kelly:
Graphics and themes and the painful part is when you change, which I did not long ago completely, I was in, I was a certified personal instructor or fitness and I did everything online and that was before Covid. So I was before my time it failed because it was online and I proved that by hiring three different Facebook ad agencies that all told me the same thing. They said they want brick and mortar. They want brick and mortar. I like. That's my whole reason for doing this is not to have to go to a gym and well, then then Covid hit, of course, and those just came. Out of woodwork. I was done with it by then and I'm okay with it. But man, the branding had to change across all the platforms. It was painful, but it's very important.
Jake Tlapek:
Well, and you brought up. A great point. I think that our experience with the multiple different industries that we market in, we're seeing one kind of core trend. And that core trend is a departure from what I would call advertising. Okay? Advertising being more of that traditional feature focused, price focused marketing, that's not working as much anymore. You can really see this evident in like Gen Z, but it's definitely infiltrating its way up all the way through Millennials and Gen Xers where the price isn't what it's about anymore. The features isn't even what it's about. It's about the lifestyle, the the message, what do you stand for as a brand? How do you speak publicly as a brand or a product? Do I love the esthetics of that thing? Do I vibe with it? Right? We've actually used that term internally, does this marketing vibe because that's really what it comes down to. And I'm definitely seeing this massive trend where marketing is becoming more about the vibe than the price or the features. And the one of the best ways to reinforce your vibe is with that omnichannel messaging strategy where you have one message, multiple channels. So it's really cool that you kind of picked up on that early on. I'm sorry that it hurt the business, but that return to community is one of those elements of lifestyle, right? The the community aspect of a local place. There's value in that from a marketing perspective that maybe people aren't tapping into.
Brian Kelly:
Yeah, and you're hitting on a great point too, is that what used to work, say, ten, 15, 20 years ago in the marketing realms doesn't necessarily work today. And what's working right now, ten, 20 years out in the future, it probably won't be working then. But the important part is what is working now. And to find out who is implementing that, what are the trends like you've been pointing out? And one way to find out is to get connected with Jake Tlapek. That's it.
Jake Tlapek:
Seriously, because.
Brian Kelly:
I don't know many that do this omnichannel approach and hit everything with, you know, different aim of the Dart and hit another platform, another strategy, another approach, but all with a unified message and brand. And that just sounds just like obvious, right? But yeah, number one, how many people have the time to do that? I know nobody personally. That's why they would want to come to somebody like you because you have an entire team. You can put all this stuff together for them. Have those calls, those talks just look good, all that, you know, refine it, make sure it matches their values, all that good stuff. And then they have this omnipotent marketing machine, Ooh, I like this. And having some fun. But yeah, this is a good time. I think a little early in the show, but I think this is a really good time. I go with the flow. I would love to be able to unveil or I should say I'd love for you to unveil your company, what you do, what is the service you provide, Who is your target market? There's three parts to this, and I'll remind you if you get stuck. And the third part is if you have a success story or two you'd like to talk about with a client that sticks out. I mean, I know I would love to hear about it. I'm sure everyone here watching and listening would as well. So if you don't mind, I'll pull up your website and just let you kind of describe those three main areas and I'll let you take it away. Is that cool?
Jake Tlapek:
Absolutely. I'd love to. So as you said earlier, I do run wizard marketing. That's my company. I'm the lead strategist over here. And what we really focus on is providing the opportunities that your business deserves in your local marketplace. So we leverage a slew of different strategies. And we're not just a digital agency. We focus on everything from direct mail to apparel to whatever you can think of a billboard, if that's going to make the difference for your business. That's our holistic approach. That's our omnichannel approach, right? And we have price points for every size business from day one. I have an idea all the way up to, you know, we've been doing five, 10 million and we're looking for a team that can come up with our next big campaign or strategy. And that's that's what we love to do is we stay lean, we stay agile. We do have plans and procedures in place for making sure that we're very consistent. But ultimately what we do is we just take the brand, the heart, the soul. We pull that out of you. We put that into a document. We usually call it your brand Bible, and everything flows downward from there. So whether we need to build you a new website, do your social media help you reach your local community through an every door direct mailer? Or heck, you want to run an in-store, exciting new campaign, Come up with something no one's ever done before. We're all we're all ears and we're ready to rock on that. So, um, yeah, our our client, if you here's our client and this is going to be different than what you typically hear. Brian We want people that love and understand that marketing is beyond lead gen And I say that for two reasons is one, because it sounds really good now. I'm just kidding. I'm just kidding. I say it because it does sound good, right? Like there's so much more to marketing than lead gen and we firmly believe that. And two, we find that the people who believe in marketing are the people that we can do the best work for. So that's who we're looking to connect with.
Jake Tlapek:
And I'll give you a great example of a time where we just connected or vibed with a customer and really knocked it out of the park. One of my oldest customers, his name is Andy, he runs a high end landscaping and contracting company out of northern Illinois. And he came to me and he'd been stagnant for years. I mean, we're talking ten years, hadn't moved the needle up and we met. I don't know if I can say you might have to bleep me out at a BNI meeting. Uh, we met at a BNI meeting that we were both guests at. And he walked up to me afterwards and said, I need 20 minutes of your time. We sat down. I did not speak for 45 minutes. This man poured out the heart and soul of his company. And boy, let me tell you, it was impressive the amount of love and passion that he had that people weren't getting access to. Tremendous. I mean, overflowing. All he wanted was for everybody to have what he did. And so we got together and we went back to ground zero for him. We rebuilt website branding, messaging, everything from the ground up. And he went that day. What was that, five, five ish years ago from doing right around $1 million a year with his business. This year he's breaking 10 million and we're not slowing down. In fact, he just hired on an entire new division and bought another company so that he can keep his brand growing and going. And I can tell you the best part about the whole thing. We haven't changed our plan, our package or our pricing a single time in that entire run. It's been the same plan and strategy from day one. I love it.
Brian Kelly:
Great great job on and kudos for keeping good to the price package. But think he does need an upgrade though.
Jake Tlapek:
Oh, he. Definitely owes me some extra money. Andy, if you're watching, you need to pay me more. I love it.
Brian Kelly:
So we have, uh. I hope I pronounce it right. Midhat Narges Bakari saying hello. But more importantly, she says I own a technology company as well. And then she later said, And marketing has been my passion for the past eight years. So you're in the right place. And then we have Kishore Merletti saying, Hi team, Hello. I hope I'm saying your name right as well for sure. So thank you for coming on both from LinkedIn. We have YouTube on. This is a lot of fun and marketing is fun. I always call marketing the lifeblood of a business and I always am like amazed when any company, whenever they downsize, what department is usually the first one to go marketing. It's like, why you just cut off your own leg. You can only run on one and then literally you cut off both of them. There's just you're not going to go anywhere without marketing. That's getting eyeballs to your business, getting interest. Um, my goodness.
Jake Tlapek:
I don't know if you're a film fan, but there's an old movie called My Big Fat Greek Wedding. Oh, yeah. And there's a famous line from the movie that says the husband is the head, but the wife the wife is the neck. And she turns which way the head looks, you know, that that well, that's sales and marketing. Sales is the head. But marketing turns the way the head looks.
Brian Kelly:
And the great thing is, if anything is ever needs fixing, all you need to do is pull out that bottle of Windex and give it a spray.
Jake Tlapek:
I wish marketing was that easy.
Brian Kelly:
So Jake, the Wizard is the Windex that you need for your marketing company. I love it. There's too many metaphors. We can have fun with this.
Jake Tlapek:
Oh, my goodness. I go for days.
Brian Kelly:
Well, we might just do that. Be careful what you say out loud. There. That's pretty good. So it sounds like you have a team involved.
Jake Tlapek:
I do, yeah. Fantastic team.
Brian Kelly:
Oh, that's fantastic. And what does that tell me? Instantly, it tells me you have built an amazing culture to instantly say that about your team. I'm going to bet they say the same thing about you, the leader, because you've probably developed a very engaging culture, one that is rewarding for them.
Jake Tlapek:
Absolutely.
Brian Kelly:
So maybe tell us a little bit about how you do that.
Jake Tlapek:
Absolutely. So. We can talk about marketing when we talk about this. At the same time, I'm a big believer in empathy, and this is actually a lesson that took me a long time to learn. I always thought that business was not empathetic, that business was cold and calculated. And being a marketer, one of the things that you learn is that you have to connect with people. That's what marketing is. You're building connections. You're building connections between a brand and a person. And along the way there's going to be products and services, but there's a relationship there, and that relationship needs to be empathetic. Even if the customer isn't empathetic to you as a business, you need to be empathetic to them. And so I was forced to learn empathy as a leader. And from that, you you really find out how to work with people in a way where they forget they work for you. Yes. And that's the culture I have always strived to work for in internally, which is open door come to me with questions. Most of my team, I trained myself, I brought them in as junior and I trained them up. Now we're getting to the point where that's probably not that much feasible anymore. But that being said, we won't treat them any differently. Um, but yeah, so things that can manifest in my operations in that empathetic way, we don't have any PTO policy. We don't have any vacation policy. Our policy is this You work. When you work, you play when you play. And if there's an interruption to either of those, we need to fix it. And so, you know, we constantly we will get done with work early. My guys take Friday off if they can and if the work needs to get done. And you know what? I need an extra two hours Saturday morning. They don't bat an eye. They hop up, they knock it out. So it's a culture of camaraderie, camaraderie all the way through. Where? My team knows. I mean, here's another thing. This might be a bad idea. So take this one with a grain of salt, y'all. Okay. This is an untested theory. Everyone on my team knows the finances. And so now they're all personally responsible. For their part of the project and they know that if they don't do X, Y, and Z, there isn't money to pay Peter or Paul. You know? So again, I am not a financial expert. There is no warning at the bottom for investment. This is this is.
Brian Kelly:
This is great. And we have a lot in common with that, Jake. I don't go as far as the finances part, but I open the door to everything. I, I open the meetings by letting my team know what I have been working on as far as looking for new business, forming joint ventures, things that no other I mean, I came from the corporate world. They don't tell you any of that stuff. None of it. You know what's going on behind the scenes, and they don't give you that feeling that you truly are part of the team. You're a team member, but not their team of the team of employees around you.
Jake Tlapek:
Right. You're a resource. We don't feel that way. Exactly. And there's no. Resources on my team.
Brian Kelly:
Yeah. One thing I refuse to ever say is that somebody works for me. I say you work with me. We are a team and if somebody messes up, I don't smack them around. I don't berate them. I'm not even wired to do that. But rather than do that, if I know they put in the effort and they were trying and they weren't just, you know, slacking off, which they always are trying because of the similar culture that you have developed. And I just say, great, you now know what mistake you make. We're not going to go back and even fix that mistake because that was in the past. If it's something that you don't have to go back and fix, let's now just go forward. And I know that because you don't like making mistakes, you probably will never make that again. Keep going. Don't worry about it. Don't sweat it.
Jake Tlapek:
Absolutely.
Brian Kelly:
The back for the effort you put in. Don't kick yourself in the butt for the mistake that was made. It's done. There's nothing we can do about it now. It's okay.
Jake Tlapek:
I am I'm not a leadership coach. I am a leader, but I'm not a leadership coach. But I will say one thing that I have found that I feel like if you want to have employees that will never leave you, there is one thing you can do. And that is fall on the sword for them. You fall on the sword for an employee. One time. They will never, ever forget that. Because you can guarantee as sick as you are as the business leader over whatever it was, that employee is ten times more sick and ill. And when you walk in there and not only do you not, you know, rip them apart, although you might do a little bit of that behind a closed door just to get your point across or learn something publicly, You take the bullet, you take the blame, you eat the loss, you fix the problem for them. They're in for life.
Brian Kelly:
Yeah, I mean, it's simple to take that for leaders to take this to heart, to just say, Look, it's your company, therefore you must take cause for whatever occurs in your company. It's your company. So it's like that person that's on your team could be like the arm on your body. It's your body. You're controlling that arm and you are telling it what to do. And I always take it and I say, okay, that means my instructions or my training were not adequate. Please, let's go over that and let tell me how I failed you. That's how.
Jake Tlapek:
Extreme ownership. Jocko Willink I think. No, probably read it. I was about to say, Is it on your book list? It will.
Brian Kelly:
Be now. I probably have read it. Extreme ownership. The name. I'm a name like, you know what I mean? Fred? I can't remember the name of the guy next to. Yeah, no, it's one of my Achilles heels. Honestly, I can shake your hand if I never met you. As soon as you know, we. We exchange names. As soon as we separate, I forgotten it. Crazy. I'm like, Oh, God.
Jake Tlapek:
What was that guy's name again? Oh, my goodness.
Brian Kelly:
By him again. You know how it goes. You go, So.
Jake Tlapek:
Are you a Faces guy, though? Because I could remember someone's face for like ten years. Name? I don't even know all my cousins names. Like, I love them to death, but. I love it.
Brian Kelly:
So I know I'm much your elder, but I think we were separated at birth at some point.
Jake Tlapek:
Well, hey, you know, we're both 18 year olds. Yes.
Brian Kelly:
Nice inside joke there.
Jake Tlapek:
That was good. All right.
Brian Kelly:
So fantastic. Oh, my gosh. What time is it? Oh, we're doing good. We got, like, 12 minutes to go. And don't worry, there's no studio time being paid for. Oh, can you imagine doing this back in the day? Oh, man. The amount of money that was spent just to do something like we're doing right now, like time limit to boot. The stress, the pressure. This is beautiful. I love technology.
Jake Tlapek:
It's amazing.
Brian Kelly:
Yeah. So you so you've been through corporate. You mean to the to the end? I mean, working for a government entity, which I have done. And I know that those can be the most suffocating environments you could ever work in. You know, there's very little room for creativity. It's very regimented, and you've been through all that. So how did this transition occur? I mean, did you just wake up and say, Well, I got to do this marketing thing, and you know what, I'm just going to throw away that income and start my own business? I mean, was that an easy transition? Did you do it slowly? How did that come about?
Jake Tlapek:
I have a fantastic story here, but I'll answer your question first because I feel like the question is its own thing. Um, I am a creative person and I am also a logical person. I am one of those people who straddles the line left to right brain, if you want to call it that way, which I feel like a lot of entrepreneurs fall in that one, one degree or another. And, and you know, we could have another conversation that I don't actually know that I'd call myself an entrepreneur anymore. That's a whole nother thing we can dive into later. But, um, as it stands, I need to express I just stagnate. And marketing is this beautiful blend of so many different. Mentalities and areas of thought and study, and it brings it all together for me. And so it kind of was a natural outlet. I never had any plans for it. I didn't go to college for it. I just happened to fall into it. And it's it's been a great ride ever since. And it has its ups and downs. I everybody goes through their slumps. Right? You know how that goes. And it's hard as a marketing person because when you slump as a marketing person, you struggle to produce good marketing. So, um, but to answer your question about giving up the money of a corporate job and walking away, my last job that I held before I started my business, I was a marketing director for an IT firm, so I took the knowledge that I knew from from my military days and married it with marketing. It was a very easy, easy job for me. Um, and I came up with this amazing campaign which if you've ever developed a marketing campaign, they're not low effort, they're high effort. And I developed this whole thing. I put it in a binder. I mean, you remember those three ring binders and you pop it and you page protect. I was it was good. It was good. And so I walk into my boss's office because I reported directly to the owner and I said, All right, Jeff, check this thing out. And had the whole thing listed out in the last page was like the budgetary plan.
Jake Tlapek:
And it wasn't that much like like in the grand scheme, if you ever worked at an IT company, there's a lot of money in it. It wasn't that much to run the campaign. And he looked at me and he went, Great, where are we going to get the money for this? And I was like, Well, it's a marketing campaign. So from the marketing budget, he went, Well, you are the marketing budget. And I went, Oh, I wasn't aware that I was the entirety of marketing budget. So that kind of shook me because I had come up with this great plan and idea and we weren't going to do it because of a misunderstanding of funds and responsibilities. And so the very next I'm a fast decision maker. The next day I walked into to Jeff's office and I gave him two pieces of paper. The first piece of paper is my resignation. Okay. The second piece of paper. Was a quote from my brand new marketing company to do everything I was doing for his company at a third of the price. I said, Well, I'll pick up. You will not notice that I don't work here anymore. I'll do everything we were already fulfilling and and will be that. And he looked at me and was like, that's that's bold choice. And I got my very first client right there on the spot. Oh, man, that's awesome.
Brian Kelly:
And ballsy.
Jake Tlapek:
For sure. Fortune favors the bold, I believe. Yes.
Brian Kelly:
And yeah, you know those that's one of the key traits of successful business is making decisions and making them fast. And it doesn't mean recklessly. It means you obviously had a plan. You came up with it quick and just said, this is my exit strategy right now. I'm out of here. I love it. Oh, we got a great question in from one of our viewers. I want to bring that in. So Kishore Multi, I think is right. What are the best practices and marketing strategies that you follow? Yeah, and I'd like to piggyback on that about what I was saying about what didn't used to work or what worked 20 years ago doesn't today and vice versa. But that same thing, what is your go to right now number one marketing strategy that is working for you and your business if you had to choose just one?
Jake Tlapek:
Oh man, this is an easy answer for me, but I'll give a quick background. Um. Marketing is changing by the day. I mean by the day, it is changing. And as a strategist or that's what I claim to be, at least I play one on TV. Um, it's my job to stay as far ahead of the curve as possible. And I can tell you without a doubt, if any any business, it does not matter the business. Any business walks up to me and says, I will. I want you to do one marketing thing for me. What are you going to do to make me all the money? And I would say you need to be producing video content on TikTok and YouTube. I think that that is the number one thing that a business can do. Right now, and I don't even think it's close to the next one.
Brian Kelly:
That's pretty interesting for sure. I can see. So there are things I'm analytical too, and I go into the details and I start thinking, okay, what if that individual just started? Tiktok has five followers and maybe they just started YouTube and they have three subscribers. Who's going to see this video content or how will they get their eyeballs to it?
Jake Tlapek:
So this is the hardest part with that strategy. It is not overnight. It is a it is a strategy you must commit to. But I'll give you my personal experience. I run a marketing agency, as we've all discussed for the last hour, I have tried everything under the sun from my agency. I am omnichannel and I am a strategist. We have done ads. Seo, better websites, backlink building, PR press releases. We've done mailers and apparel. Less than one year ago, I started our TikTok account for the company. I have produced on average 1.2 videos a day. As of today, I have 30,000 followers, which again, does not sound terribly big when you think of some of the big people out there like Kim Kardashian or whatever. It's plenty. But. I have nearly five x my business since I've started doing that. I have cut every other marketing channel for my business from a funds perspective and I physically cannot keep up with my calendar.
Brian Kelly:
That's that's enough right there to let anybody know. I love the fact. So there are very few people. There are some, but there are very, very few that call what you just did the number one go to marketing strategy. The number one go to I get all the time. And I also am a firm believer in it. Being a very powerful one is personal relationships. The thing with that is, is it takes a very long time to nurture and develop with the strategy you're talking about. It may take some time in the beginning, but once the momentum is hit, then it's self-sustaining. With personal relationships, they kind of the growth remains linear because you only have so much time in the day to establish relationships. So this is really hitting me home deep.
Jake Tlapek:
And and the beautiful part of it is that it uses what we call the friends methodology, which is when you watch somebody or somebody, something many, many, many times you feel like they're your friend, right? You watched friends for years. If you bumped into Phoebe on the street, you would feel like you could strike up a conversation with her. Um, all of my calls. I'm not selling. They already want to work with me. They're convinced we're just two friends having a good chat, and it's the best thing I've ever done for my business.
Brian Kelly:
Oh, got another great question. We're getting near the end, but. Oh, I got to let Robert Silverman back in. He said, Is there any special software required to create TikTok content? Can you just use a smartphone?
Jake Tlapek:
Absolutely. My encouragement is this whatever you device you have access to that can record video and audio, that is all you need. That being said, let's give some extra context. I use a tool called Descript on the PC to edit all of my videos. It is a text based editor, so if you have no experience editing videos, guess what? Can you edit a a google word doc? Then you can edit your videos with descript outside of that. One thing that people mess up is. Half a video is audio. Don't have bad audio. If you need to go get some apple earbuds or something, that sounds real nice. Do that.
Brian Kelly:
And they have some fantastic Bluetooth lapel mics that are wireless and they are like extremely high quality and get a nice big fat wind sock to put on in case you live out where Robert does. Because I know, because I just came from there. He's an amazing guy who's helping us unload our house there. So I'm thinking, Robert, I can I can envision you out in front of my well, still my house as of today, shooting a video about, you know, all the things we went through right when we went through a lot. Robert knows this very well. That would be great because it was a lot of pain. It was a lot of pain. And I know Robert learned some stuff that he even told me. He said, I'm never going to do that again. That would be a perfect ideal content or subject for a video. Like, Here's what not to do. Learn this lesson and this is what you can do. And he didn't know this had never happened before, ever in all of his walk of real estate. And he's very, very astute and knows his industry very well. But this was an outlier. But, you know, you never forget these things. And absolutely at fault at all. Not at all. And he's been just phenomenal. And I can just I can envision that. And so what we're talking about a minute or less is that the key on TikTok.
Jake Tlapek:
Personal stat here and I've studied a bunch of TikTok channels to come up with this stat. The longer the video, the more views. Wow. That's new. That's changed from five months ago. I'm telling you. Five months ago, you go back. If you go over a minute, your views fall off a cliff. But the last five months, we've seen a trend. The longer the video, the better the views. Let's see.
Brian Kelly:
This is one of the reasons I'm talking to everybody else. Now that you want to get in touch with this amazing guy named Jake. He's called the Wizard for a reason. Yeah. Yes. Jake the wizard. He is the man, the myth, the legend. And so that's the one of the thing. I mean, there are so many things to take care of in business. I mean, it's unbelievable how many things. There's a lot of balls to juggle. If you could just outsource the biggest part of it, the marketing to someone who knows what they're doing, someone who's got their finger on the pulse, who's doing that like SEO. Uh, I mean, that's changes every other day.
Jake Tlapek:
Oh, I love it. Give me. Give me all the SEO. All right. That's my favorite. That's a full time job.
Brian Kelly:
For a team. Most teams for SEO to keep on top of that. That's the beauty of having someone to go to, like Jake and his company. And definitely. So we're going to get into how to contact you. I've got two gifts to give away, and we have we have still some more to go. And a final question to end the show, because we're at the end. I just noticed, oh, my gosh, this is a good sign, Jake. So that means you said it. The longer the video, the better. That's why we're going to go.
Jake Tlapek:
Absolutely.
Brian Kelly:
Okay. So, um, so. So let's see the gifts. So you have a gift and we have a gift. So everyone watching live right now, you can. You can enter to win a five night stay at a five star luxury resort nearly anywhere in the world. And it's 100% compliments of actually my company, Reach Your Peak LLC is the sponsor. And all you have to do is enter to win. And now I'm going to put up a web address on the screen. You just have to promise me that you won't go there right now and enter right now. You have to promise me that you're going to write it down, as I said in the opening, and then enter after literally after the show is over. We will be monitoring it. We will know. So don't worry about that. So if you promise I'm going to put it up on the screen. I know everybody's raising their right hand saying, I promise, I swear. And so we're going to pull that up real quick and then we'll get to Jake's even more valuable gift in just a minute. So to enter to win, write this down. The URL you want to write down. This is if you're watching live report. I am forward slash vacation report. I am forward slash vacation, all lowercase. Write that down and then go to it. Enter win after the show is over. Cannot wait to see who that lucky individual is. And now to the big prize. The big giveaway. The big build up to this. Amazing. Resource. I will let. The man, the myth, the legend, the wizard himself. Take it away and explain what this beauty is.
Jake Tlapek:
Absolutely. Well, hey, as as it was introduced earlier in the show, I do run a marketing community called Full Velocity Marketing. You can access that at full velocity marketing.com. And this link right here is a invite to get seven days of premium access to the community. That includes my group calls, which you're happy to hop on and get some great feedback. I'll work with you directly or whoever's in the group as well as my entire course is available. So go there and eat it up in seven days because I know you can. It's not that brutal, but it's a 90 day marketing strategy development course. So by the end of it you'll have an amazing marketing strategy for the next 90 days of your business. So like I said, there's the link and it'll give you seven days in there. And if you decide to hang out and stick around, happy to have you.
Brian Kelly:
All right. That link for those of you listening on podcasts that don't see a screen is Bitly. So that's Bitly forward slash free, fvwm free F as in Frank V M So that's for full velocity marketing. The M So it's Bitly forward slash free fvwm, all lowercase altogether. That is where you go to enter that. And your main website real quick is what is it again? I don't know. Could we see it on the screen? Right.
Jake Tlapek:
Yeah. The Wizard dot marketing is going to be my agency site if you want to work with us or you just want to poke me and say hi, happy to have you.
Brian Kelly:
The wizard dot marketing. Not.com. Not not.io, not dot E-i-e-i-o. It is dot marketing. I love it. You are literally this is the first time I've seen anyone that has a website that ends in marketing and it's so fitting. The wizard marketing is the name of the business. It's beautiful. So good job. Kudos on that one. And this is of course, Mr. Jake Talovic. And we are going to ask him a final question to close out the show. Are you this is this is phenomenal, Jake. So I asked this question of every guest that I have on the show. I've done this now for several years. This show has been running for almost five years. I didn't do this all the time. In the beginning, it came about quite by chance because I would ask this question on occasion, and I started realizing and noticing, Whoa, these answers are freaking profound. They are. And it just was like, okay, I decided I'm going to end every show with the same question. Any idea, Mr. Marketing Wizard, what I'm going to do with all of those answers to this question? Just a quiz. You don't. I'm not going to put you on the spot if you're wrong. Any idea what I might do with those?
Jake Tlapek:
I hope you cut them up and make TikTok videos. Oh, that's a good idea. We will do that.
Brian Kelly:
But beyond that, we're going to take a collection of them and make a collaborative book out of them. Yes, it's powerful because each individual, such as yourself, is a successful business person. I'm not going to call you an entrepreneur because you said you might not be one successful business person. And people are really curious about what successful people say in reaction to this amazing question. So a little bit of build up there. Just a little, so. With that Jake the wizard. Tilapia, are you ready?
Jake Tlapek:
I am so ready. Of course. You were.
Brian Kelly:
Born ready, weren't.
Jake Tlapek:
You? All right.
Brian Kelly:
Jake. Tilapia. How do you. Define.
Jake Tlapek:
Success. Success is when your effort reaches the joy level that you want it output.
Brian Kelly:
Boom. That's going to be a very short chapter in the book. Do you want to expand?
Jake Tlapek:
Sure. Yeah. No. Success is when the effort you put in gets you back what you wanted. And that can manifest in many different ways. I always like to think of it as joy. Some people think of it as comfort, some people think of it as security. But whatever it is that you are aiming at, whenever you've put in the right amount of effort to achieve that, that's success.
Brian Kelly:
Mhm. Got to love that. Thank you so much. You are an amazing individual. I am so glad that our mutual friend referred you to Come on to the show. Uh, name again?
Jake Tlapek:
Uh, Evan. Evan Messman. Thank you. Yes. Yes. Evan, Go check him out for sure. Yes.
Brian Kelly:
And fantastic guests in their own right. And this is phenomenal. And I appreciate you for bringing such incredible value to the show on probably my favorite topic in all of business and marketing. And it's absolutely evident to me that, you know what you're doing, that you've built a phenomenal culture and a phenomenal team as a result. And that is to me, that means a lot as a potential client. When I'm looking at a company, I kind of want to know what's going on under the hood. Is it is it a tyrant that's cracking a whip? Obviously, you are not that you are just the opposite of that.
Jake Tlapek:
We're here to vibe. That's our goal. We're here to vibe. Yes. And you're one of.
Brian Kelly:
Those that lifts other people up and puts them on a pedestal and gives them the breathing room to take time off if they feel they've got their jobs done. And that's just phenomenal. Not many people or organizations work that way. So kudos to you. And if you I think you mentioned you're going to be growing and hiring more people or did I get that wrong?
Jake Tlapek:
Absolutely. By the week at this point, it's it's kind of crazy.
Brian Kelly:
And can people work from their home or do they need to come in physically or is it a combination of both?
Jake Tlapek:
I You're looking at headquarters right now. No, absolutely. Every one of my team is remote at this point. We do have a virtual office we hang out at. But I, I like it that way.
Brian Kelly:
So for everyone watching, if you want to cush job that working with a great leader and by Kush I don't mean you get to take it easy you're going to have to work.
Jake Tlapek:
We work hard we work hard.
Brian Kelly:
But you love what you do because you have leadership and a culture that Jake puts forth for his entire team. So that means so much. I mean, I've been through the other side of the gamut. I've watched this friends, manager, friends of mine berate their employees in front of everybody. And it was just like, What are you doing?
Jake Tlapek:
So I'll give one last plug for your books. I don't know if you have six types of working genius on there, but if if you're an enablement type, please let me know. I could use you. You know, Jake has made.
Brian Kelly:
The call, so you call him. Oh, you know what? And you have an email address. Let me throw that up real quick. It is right there. So if you want to get in touch with them either for a job interview or if you want to talk to them about becoming potentially a client of his, you can tell he's pretty easy going. I don't think there'll be any high pressure sales pitch going on. Jake At the Wizard Dot marketing can't get much easier than that. Jake At the Wizard Dot Marketing. Well, goodness sakes, Jake, thank you so very much for coming on tonight.
Jake Tlapek:
Thanks for having me. I really appreciate it. Oh, yeah.
Brian Kelly:
And that's it for tonight. On behalf of this amazing young man, I am the host, Brian Kelly of The Mind Body Business Show. And we will be back again very, very soon. So if you did not watch this live, if you're listening after the fact, watching the recording and you'd like to participate with us live, maybe win that vacation stay, all you have to do is go to The Mind Body Business Show very short url.com TheMind BodyBusinessShow.com. And there are buttons throughout that page. Scroll down, click any one of them and you can register to get notified. When we go live it comes out you five minutes before we go live. You click the link you're watching and you can engage and you can enter to win the next vacation. Stay and be privy to these amazing gifts like the such that Jake gave out. So be sure to do that. Until next time, please do two things, everyone. Number one, go out and crush it with your business so you can serve more people and help them become more successful. And then number two, above any and all things, please be blessed. That is it for us tonight. Take care and we'll see you again next time. So long, Jake. Thanks so.
Jake Tlapek:
Much. Bye. Thanks.
Brian Kelly:
Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com my name is Brian Kelly.
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Jake Tlapek
Jake Tlapek (tuh-lap-ick) is the founder of full velocity marketing community and head marketing strategist at the wizard marketing. Wizard marketing is helping businesses overcome stale outdated marketing strategies by infusing an omnichannel approach with agile marketing mentalities. Through full velocity marketing Community he hopes to create a space where entrepreneurs and small business owners can find valuable marketing advice and guidance without jumping through pricey hoops.
Connect with Jake:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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