Special Guest Expert - Janine Bolon: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? Who are dedicated? Determined. And driven. How do we finally break through? With that is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is The Mind Body Business Show. Hello, everyone, and welcome. Welcome. Welcome to the Mind Body Business Show. You know, I think I say this every single time we start a show, but every time I mean it. This is going to be an amazing, amazing show. Not because of me. Oh, no, no, no. Because of Janine Bolan. She is going to be on here in just a moment, I promise. And you are not going to miss this wonderful, amazing woman, so full of energy, so full of experience, so full of success. And that is why she is on this show and that is what we do on this show. The Mind Body Business show is something that I had developed with you in mind, the entrepreneur, the small business person, the person looking to get ahead. And what I do is I interview only successful entrepreneurs on this show for the sole purpose of extracting their secrets that have brought them to their current level of success. So that all you have to do is simply take notes and then take action and model what they have done. And you you get to pick and choose. And we have oh, my gosh, entrepreneurs from all over the world have been on this show and it has been amazing. It's like attending a seminar for free every single week. And if you're not on our announcement list, you'll want to do that and just head on over to the Mind Body Business show. It's a lot of typing the mind body business show, dotcom, and there are many buttons in that site that all go to the same place that help you to register. And all we use it for is to send out announcements when we are about to go live.
Brian Kelly:
We don't pitch, we don't sell. It is, hey, we're going live. Here's the link. Jump on in and let's have some fun. So go ahead and do that after the show is over. So here's one thing. One of the things that I learned while I was speaking on stage was the importance of staying in the room. And that means you staying in the room, the virtual room. What does that mean? It's like I would hate for Janine to be coming up on that golden nugget that could change your life forever. And I would hate for you to be wandering off and typing in a URL to go check out a resource that either she or I mentioned during the show. And your attention span is there. She's giving the nugget and you miss it. I would hate for that to happen. So please take notes during the show and then go after the show to visit those resources. Sound good? Right on the mind body business show is about what I call the three pillars of success. You might have guessed that as part of the very name of the show, mine means mindset. And what I've done is not only have I interviewed many successful entrepreneurs, I've also studied them for a period of about ten years, successful people. And what I learned were those they had these three pillars. One was mind, which stands for Mindset. And to a person, each and every single one of these very successful individuals have a very positive, powerful and most importantly, flexible mindset, very important. And then body. That literally means taking care of one's own body, both through exercise and nutrition. That is what successful people do. And then business to business is multi, multi, multifaceted. There are so many skill sets that one must master to build a successful business and then to grow it and scale it. I mean, they are skill sets like marketing, sales, team building, systematizing, leadership. I could go on for quite some time and being an astute audience member, listener, viewer, businessperson of your of your own right, you know that to master any one skill can take a long time.
Brian Kelly:
I mean, to be an expert in anything I hear is like 10000 hours of focused effort. Right. The good news is you personally don't have to master every skill set. Ooh. What? Tell me more, Brian. I will. And to do that, all you need to do is really master one skill set. And that is one of the skill sets I mentioned just a moment ago is the one that you need to master and concentrate and focus on. And that is a skill set of you. Ready? Drum roll. I need to get a sound bite for that. It is the the skill set of. Yes. Pause on on purpose of leadership. Leadership because when you have mastered a skill set of leadership and look, even if you don't have a team you want to start mastering, leading yourself, yes, you can do it right now. Once you have mastered that skill, you can then bring in pull in people into your team who have already mastered those skills that you have yet to or may never master in your lifetime. And that is the beauty of leveraging in your business. It's about working smarter. And I like to say and harder not not harder. I don't like that one. I hear that a lot. Smarter, not harder. No. Keep keep working hard. That's how we all make it ahead. Speaking of making it ahead, we're going to move ahead. And so what we're going to do right now is segue into a wonderful segment because one of the other very common attributes of very successful people is that what I found is to a person, they are all very avid readers of books. And what I like to do is real quickly segway into a very short segment. I like to call Bookmarks.
Announcer:
Bookmarks. Going to read bookmarks. Ready steady. Read bookmarks brought to you by reach your peak library dotcom.
Brian Kelly:
Yeah there you see it. Reach your peak library dot com. And here is your first test. Write it down. Reach your peak library, dotcom. Write that down on a piece of paper, notepad on your notepad on your computer. Just write it down and stay with us. Janine is up next. You do not want to miss this amazing woman. Okay. Reach your peak library dot com. That is a resource that I put together. I had my team put it together with you in mind. And I am not kidding when I say that because I myself was not an avid reader until about 11 years ago. I'm going to really task you here. I'm going to let you do some math. That was when I was 47. So do the math. You all, you should get it. So when I was 47, I started reading finally very avidly and very voraciously. And the reason I didn't for so long, I didn't even realize it is that I did not I could not seem to finish any book if I was reading it with my eyeballs and opening and turning pages. But then this thinking came across my knowledge base. I guess it's called audible, and many of you know what that is already this was fairly new. I'm like, What is that? I had a mentor. I was listening to a book and I said, You can listen to a book. So I got an audible and I said, Oh, this is it, this is the ticket. So all of my books I've read, most of them now, I've read a few actually hard copies, but most of them are on Audible and you see them scrolling. There's no rhyme or reason. What this is, is a collection of books I have now read since the age of 47. It's not every book I've ever read and I'm falling behind on adding those to the list. But the only books you'll see here are those that had either a profound impact on my professional life, personal life, or both. And they're not here if they didn't. So not every book I've ever read, which is in a short time span of 11 years, is on this list for sure.
Brian Kelly:
And there's many more I need to add. I got to get reach out to my team and say, add these extras. One on here. There's no rhyme or reason to how these are on here. They're not alphabetic. They were just put in as as we came across them. And I said, put this one in, put this one in. And the purpose of that is just find the first one that speaks to you. You know, that you read the quick little description you see there. If it if it's something you say, man, that looks like a good book, click on the buy here button or don't do it here. You can do it on Amazon directly. The purpose is not here to make money from you. It is for you to have a library of resources that will, with high degree of probability, help you in either business, personal or life, or both, I should say. So that is my quote unquote gift to you to begin this show. We have more gifts coming. That's another reason you want to stay on. Even our amazing special guest expert has a gift for you. And speaking of that very wonderful person, let's bring her on. It's time. Here we go.
Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there she is. Ladies and gentlemen. Yes, it is the one. It is the only. Janine Bolon. Oh, yes. Welcome to the show, Janine. How are you doing tonight?
Janine Bolon:
Well, I really enjoyed being able to chat with you a little bit in the green room because I knew we were going to have a good time tonight after that.
Brian Kelly:
Yes. Oh, my goodness. You are just a I want to say bowl of light. I don't even know what that means. But you're a bottle of. Wine. And we can talk like this and have fun and make mistakes together and and we just laugh.
Janine Bolon:
And that Miss Frizzle has nothing on us, man. With the magic school bus.
Brian Kelly:
I love it. Oh, my. Already. Let's see what's happening. Sypha. Oh, yes. Hello, Laurie Ann Hood. Welcome to the show. Good timing. And she says yes, audible is amazing for stacking tests. For sure. Yes, for sure. It's amazing. Amazing, amazing. I love it. I listened to it yesterday when I was in the car. It's a great resource, but this is about Janine Bowen and your genius, your brilliance. And I cannot wait to extract it all from you tonight. That's going to be amazing. I don't think we have enough time, to be honest. This. Hour long show. And we'll probably need, I don't know, a couple of weeks worth.
Janine Bolon:
That's okay. We'll have fun.
Brian Kelly:
Yeah, definitely. We will have that. All right. Before I introduce you, like respectfully and the way you would want and deserve real quick, going to do a little housekeeping. So first off, that wonderful stamp looking logo on the upper right of your screen that's over Janine's left shoulder, you will. See. The big insider Secrets logo. That is my very dear friend, Jason Nast. Yes, right there it is. His company, the big insider secrets dot com. They have sponsored this show. And what is going to happen as a result of that is you who are watching us live. You will get the opportunity to enter to win. Get this, you do not want to leave a five night stay at a five star luxuries or choices of places all over the world. All you do is state at the end of the show and I'll give you the exact. I'll give you the exact. Place you listen on podcast. Only Janine just held up an image of hands clapping and it said applause. It got me giggling. That was funny. I love it. And so yes it is a phenomenal I kid you not phenomenal giveaway and I know for a fact that is legitimate. And how do I know that? Because my very dear friend, the one sponsoring this show, has himself gone on three of these getaways. And each and every time, I should say not a single time was he taken to the basement and and put in a chair and water drip torture with a timeshare pitch. Not one time. And there is no timeshare. There's not if you are a guest as if you paid full, it's amazing. So stay until the end. And there's another giveaway that a little birdie told me is also providing free tonight. You want to stick around? I was pointing to Janine Bullen. I keep forgetting we have listeners that don't see what we're doing. And if you are listening on a podcast, once again, I highly recommend you join us live on video so that you can comment, engage, interact. I love seeing the questions that come in and the comments as well, and we'll put your name up there and give you a shout out.
Brian Kelly:
That's your reward for coming on and engaging with this, and it's just a lot more fun. So go ahead and do that. So a couple more and we're going to get right back to this amazing woman. I promise. I promise. I promise. I promise. Here we go. All right. If you are struggling with putting a live show together and it's overwhelming and you maybe you want a lot of the processes done for you, like all the tech for while you're still enabling you to put on a high quality show that's very important and connect with great people like Janine Bolin and grow your business all at the same time. Then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is included in the Carpet Bowl marketing system is the very service we use to stream our live shows right here on the Mind Body Business Show. I mean, right here and right now. Yes. And over the course of the past oh, my gosh, ten years now, we have tried many of these, quote unquote, TV studio solutions for live streaming. And I'll tell you, streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality. Write this down our way forward slash stream live report. I am forward slash stream live also carpet bomb marketing. Write that down. I forgot to mention that Do not go there Do not go there Resist the temptation. Write it down and visit after the show is over. Because guess who's coming back on the screen right now? It's the none other than Janine Bolan. You do want to pay attention to this young lady right after I introduce her. Yeah, I am going to. Stop talking at some point, I promise. Janine Bolen has always loved figuring out how things work. A scientist from the beginning, she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years, she dropped out of corporate America to homeschool her four children. She has always had a side business going on in her life, and she shares with other business owners and creatives how to manage a well-lived life of children, family, friends and clients while not suffering from burnout.
Brian Kelly:
Oh, my. How many of us would like to learn how to do that? Sign me up. Her 12 books. Did you hear that? 12 books. 87 online courses for podcast programs and syndicated radio show all express her desire to share her systems and routines with others. I am so unbelievably excited to share with you the amazing and brilliant Janine Bolen. Officially, formally. Welcome to the show, Janine. I am so excited for this. Oh.
Janine Bolon:
Thank you so much, Brian. It's lovely to be here. We've been waiting a while to get on each others docket, so I'm just thrilled that we finally we made it due to we slid into home plate.
Brian Kelly:
Here we are. I was afraid you were going to say we've been waiting a while to get on each other's nerves.
Janine Bolon:
Like there is that.
Brian Kelly:
You know, I don't think it's possible. I don't think it's possible with you. I don't think you could ever get on my nerves. You're just amazing. What I like to do is start off with something about what is going on in your big, beautiful brain. Janine, what is it that is really catapulted you to success, that made you an overnight success over the past ten to 12 to 15 years? And that's truly how it works, isn't it? And the thing is, is what I found to a person is that our level of success or lack thereof, is 100% attributable. Attributable, I can say, to what is going on between our ears individually. It's no one else's fault. And so knowing that, that is the key to one of the main keys to success. Janine, for you, when you get up in the morning and you're getting ready for your day and you know about, look, it's not all sunshine and roses when you're an entrepreneur. There are tasks, there are arduous tasks. There are things, issues that need to be solved. That's what we do as entrepreneurs. But it's not always fun. And, you know, there are some arduous tasks coming up. What is going on in your beautiful brain, Janine, that keeps you empowered, that keeps you propelled forward day in, day out, week in, week out, month in, month out, without ever giving up. What is it for you that just keeps you driven?
Janine Bolon:
I know what I want. And I and I do that on purpose because it's that simple. I know what I want. And I have found many entrepreneurs that are in confusion and that they don't know what they want. I mean, yeah, they've written out their goals. They have targets, they've set dates, they have timers, but they really haven't taken any time to decide what kind of lifestyle do they really want. They may figure out a piece of it now. They're very good at that. You know, almost everybody I've ever met is very good at being able to figure out that piece. Like, the reason I want to be an entrepreneur is and then they'll label a section of their life that they want to have, but because they didn't really focus on the other 90%, they don't understand why they're in overwhelm all of a sudden, because they didn't have the full picture of what kind of lifestyle they were actually after. And for me in 2015, when I decided to do this gig again, being a full time entrepreneur, when I chose to do that, I was very careful. I went on a retreat. It was me, myself and I. I went on this retreat and I went to a hotel in a city that I didn't know anyone. And then I decided to spend two and a half to three days figuring out what is my. It was a joke to myself and I didn't realize it would catch on with my clientele, but it was like I created my perfect life and people are like, there is no such thing as a perfect life. I go, There is in my head. You talk to any creative, any creative. I guarantee you we all say the same thing. The book that's in my head is better than anything I can ever publish. The piece of art that I want to paint is better in my head than anywhere I can go. Every graphic artist I've talked to is like, I just wish I could take what's in my head. It's so beautiful, it's so lovely. And I just want to put it out on the on the written page. You know, we've all we all have that. It's perfect in between our heads. So that's what bounces me out of bed every morning. I have crystal clear clarity on what I want and I go after it like a war campaign.
Brian Kelly:
I love it. And in your you have you have courses obviously 87 of them and you help entrepreneurs is that is coming up with what your I call it your why but what you want is that part of any of your courses. I'm only guess I can only guess. Yes. Yeah.
Janine Bolon:
It's just a small piece about it because until people do that and there are so look, I know I'm not for everybody. And so there are so many amazing coaches out there and people who are dealing in leadership and help people with their why and they're working with people. It's like, you know, I work with the entrepreneurs that are getting ready to move up to the next place about the point where they're so overwhelmed and they're ready to hire their first virtual assistant. That's where I come in. But otherwise there are other people that are helping them with what I call rice and beans. Right. You know, back to the noodles. If you're Asian, it's all back to the noodles. If you're Hispanic, it's the rice and beans. And for me, it's about the grits from southern Missouri's. You know, we all have it's time to go back to the basics. And when you're at that level and you're trying to determine, okay, what is it you really want out of life? I really feel sorry mostly for the men in my lives, because they all had the same sort of situation, which was you're to protect, protect and provide, protect and provide what you want doesn't matter. You're to protect and provide, protect and provide you. You were taught that from knee high level, right. And so to when I would ask my male clients, so what do you want? Like the dull oh my God, you know, there's no emotion there. It's like they totally go into their head and it thrashes. The machine is just thrashing. There's nothing happening. I feel for them because they've never been asked that before.
Brian Kelly:
It's true. Everything you're saying is so spot on and it's like, Yeah, I mean, we're never asked that and we're not given. It's not that it's anyone else's fault, it's just our upbringing. And we didn't know any different.
Janine Bolon:
That's correct. Yeah. And so I love this younger generation that's that's popping up because they're like, I am going to live my abundant life and I am going to have fun. And, you know, and the people are saying, well, aren't they selfish? And I'm like, it's about time. It's about time people be selfish in this way, which is, I want to live the best life I can go make it happen, let me know how I can help.
Brian Kelly:
And you know, for the folks that think is selfish that might make those comments, it's actually the opposite because you have to take care of yourself first. If you're happy, then whatever relationship you're in is most likely going to be a good one because you're going to choose someone that helps fulfill what you want. Yeah, you know, we didn't know that going in. I'm happy, but I'm just saying it could help. It could help strengthen relationships. Not not the opposite. I think it would be a very good. And so, yeah, we were talking about we both have 26 year old sons at the moment and they're right there, I think, at the cusp. Yours is delivering you wine in the in the back and the room. And I love that.
Janine Bolon:
Oh, yeah, that's what's happening. All right.
Brian Kelly:
He brought her a bottle of water. I think it was right up on it. And I said, Hey. I just having fun. Is that wine saying, no.
Janine Bolon:
It's my my bottle of water here.
Brian Kelly:
Thank you. They're too bad. It's okay. It's allowed. You can do. That. That's fine. Well, I'm going.
Janine Bolon:
To I'm going to follow up with something you said in your intro about how you were talking about mind and body and business. When you're talking about to a person and you start talking about all of them, take care of their body. I just started laughing because every morning my timer goes off at 6:05 a.m. and I am downstairs in the basement doing my weight training. I'm not a big runner. I despise cardio. Oh my gosh. It is not what I do like. The last thing this body is going to do is run not happening. And so but I do love weight training and so I do that. And then of course I live in Colorado, so I hike quite a bit, so I'm walking a lot. So those are the things that I do. But it's so funny when you were like to a person, blah, blah, blah, and I'm like, I just wanted to say.
Brian Kelly:
I.
Janine Bolon:
As a why.
Brian Kelly:
I. Another box was checked.
Janine Bolon:
Jenny You betcha. You betcha.
Brian Kelly:
Yeah. And I want to really point out that, look, everyone, this is a woman who says she loves weight training. And I think there are far too few women that actually engage in weight training because it does so much for I'm a former certified personal trainer and what I found was, look, what women are afraid of is they're going to grow manly muscles and look like Arnold or something. Look, it takes guys half a lifetime to get anywhere close to looking like Arnold. So and we're built differently. It's not going to happen. It won't happen when you do weight training. It it does so much more for your body. It strengthens it literally strengthens your your structure, not just your muscles, but your bones, because they're part of it. They're supporting your ligaments, everything. Your energy increases. I'm getting all goose bumps because this is like bringing back old times. It is like my best. Drug on the planet with no side effects is working out. And we call it resistance training. So weights, bands, body weight, push ups, pull ups, that kind of stuff. Definitely. So listen to Janine. She's got the secrets to success. I hope you're taking notes, everybody.
Janine Bolon:
My favorite part is that I'm losing weight while I sit because of weight.
Brian Kelly:
Training.
Janine Bolon:
Because it has, you know, as you build up the muscle and everything. But the main reason is ever since college, I've just not been a runner. Everybody was like, Oh, you need to run, you need this, you need that. And it just wasn't good for my joints. My body didn't respond well. So I was one of those weirdos, right? That I was there doing the weight training. And of course, you didn't see a lot of women in 1992 in the weight training game. And for all of you who are out there saying, oh, I was I say thank you because I know you were alone in the weight room with the guys and I was running around to the guys going, How do I do this and not hurt myself? And what was lovely is to a man, they all were more than willing to help me so that I would not injure myself. And I have to say thank you very much.
Brian Kelly:
Yeah, that was kind of like it's like an unwritten rule of gym etiquette, no matter who it is, what level they're at, what body type they are. That's a beautiful thing. You never get made fun of there because many that are in the gym that look great were there at some point.
Janine Bolon:
They all started zero.
Brian Kelly:
Yeah. And the other part, for those that may never have had an issue with weight or anything like that, it's like I look and say good on you. I mean, congratulations. You're doing something about it where a lot of others are just back on their couch, slap it in the bonbons and tips and watching TV all day, and it's okay to take breaks and do that. I'm not going to say you should never do it, but definitely get working out exercise. And then the other thing I like to say is you don't have to do it to the extreme either men or women. So many do not have to look like Arnold, even though we all would like to. At some point. I would back in his heyday. Not now. Oh, my God. No, he's great. And and women, you don't have to look like a supermodel with your body. It's all about fitness. It's all about feeling good. If you take your direction, your focus to feeling good, and doing more for your body to help you in your business, in your life, then you will see the visual changes start to happen. It's about changing your focus. All right, I'm going to get off my soapbox because I want this to be about Janine. And I started down this rabbit hole of fitness, but thank you for bringing that up because it's very important.
Janine Bolon:
Brian, we're just playing to your strong suit, and I don't mind doing that. Not at all, because it's to me, it's one of those things that it's talked about a lot. But when you actually start talking to entrepreneurs about what is your physical regime, what is it that you do? We all have such wildly different ways that we handle it. You'll get an idea of what it is that you can do. And so with me, I'm known as the Queen of modification because I have injured myself in so many different ways due to horseback riding and jumping out of airplanes and doing a lot of wild and wooly stuff that I wanted the adventure of. Because of that, I have had to learn how to do things differently or just because of the way my body is built. I can't do a normal pushup. I just I've tried. I've even had trainers look at me and go, Yeah, that's not going to work for you. That isn't that isn't good for your body, right? They can tell that something is wrong, mechanically, wrong being a weird word. But anyway, we're all built differently. And so that was one of the beautiful things is that we would as I would sit and chat with different people, whether they were a black belt martial arts of some kind, or we were doing weight training or we were talking. What I started to notice is we all do it our own way. Typical entrepreneurs, man. It's like, Oh, this isn't working or Oh, this really sucks. So then let me try it this way. Whoa, wait a minute. I'm getting progress with this, and you just keep playing with it. And that's the whole key. It is determining when you start working on your physical fitness in this way and you set as your goal progress. It's a whole different game plan. And that's what we do with our businesses is we're just looking for progress, we're not looking for perfection.
Brian Kelly:
And it's a perfect, perfect example of flexibility when it comes to the mindset, which is a key, as I was stating in the beginning. And so you just so eloquently stated it seriously and you just proved it that being flexible is the key to success for Janine. In that particular case, it's her key to succeeding and continuing to exercise and feel good. She found a way and is probably constantly modifying it to find even better ways or different ways. You know, look, as I get older, I just I jumped on a treadmill a couple of days ago here in the house and my right knee, it I don't know, it's rolling the dice whether it's going to just want to kill me or it's going to let me do it. And that time it was wanting to kill me. And I was in I was in pain, but I'm a guy, so I must do it and made it through it and probably completely just destroyed it. I don't know. But it feels okay right now. But yeah, you want to definitely modify and be flexible mentally and then in this case also physically to to try different things to get to that. All of these are equally important people that might be saying, you're not talking about business right now. Yeah, that's right. Mindset and body. Mind and body. Those are two very, very important aspects. It's it's like a tripod. If you take a tripod and you kick one of the legs away, what's going to happen to it? It comes tumbling down. Mind, body, business, same thing. So anyway, my goodness, there's so much I like the number three. I like the number three because it's a digestible number. We can get to it. If you were to come up with just three things, three things that helped you to become a successful entrepreneur and you think that they are the three now primarily where you are now in your stage, in your career, and most particularly for your clients. If you can think of three skill sets that are vital to their success, if you could think of three of them, what would those be and maybe why?
Janine Bolon:
The very first one is if you are not making money, you are not in business.
Brian Kelly:
You.
Janine Bolon:
I know that that sounds very duh. I am aware, but it's amazing how many people go Whoa. I think there is in certain, especially with women, it's very difficult on the money gig. I don't want to be a salesy person. I don't want to constantly be selling blah, blah, blah. And I'm here to tell you, if you're not selling, you're not in business. However, the way you go about it, there are so many ways that we can wrap that up. And I have whole workshops that I teach on. This is how you sell and still keep a friend, this is how you sell and make sure that you're selling to the right people. This is what you need to be doing for yourself. So that's number one. Number two is when you decide to go into business for yourself or do anything that requires some sort of timeline that's longer than six months. You want to be stubborn. And so I like to say I'm one very tenacious individual, and that is I don't give up on myself and I don't give up on my vision. If I've had a vision about something, I go after it. No holds barred, full court press. I go after it. Now, does that mean that I'm burning hot the entire time? No, because I'm not loaded with heavy fuel. For those of you who are in the racing industry, I know I have to be able to calm down every once in a while. So I have a mindset of my tripod, is that I either acknowledge the fact that I have to accept the situation as it is. I have to pay taxes. There are certain things I have to do that are not my fun place. I hire out as many as I possibly can afford. The second thing is I better be enjoying what I am doing. So there is an acceptance, then enjoyment and then enthusiasm. So my vision almost always puts me at a level of enthusiasm. And then what I do day to day is enjoyable. And then there are the times where I just have to accept the fact that this must be done, and that's where that tenacious, stubborn mentality will save you.
Janine Bolon:
So I highly recommend that you have a very strong sense of vision. Now, the last one, and this can get you into trouble with some of your friends, but it's appropriate and that is you be an absolute time management nut. I remember that when I started asking my friends back in 2015 to sign on to calendar in order to schedule time with me. I actually lost five friends over the course of six months and that was because they thought I was being arrogant. They thought that I was being brouhaha. And what they didn't understand is when I showed people screenshots of my calendar, they were like, Oh my God, when do you sleep? I'm like, I get 6 hours, 7 hours of sleep a night. I take care of this body. But at the same time, you're going to have to fit into my schedule. You're going to have to fit into that schedule because that's the way I want to bring you into my life and I want you into my life. But I can't bring you there. And I can't meet with you on your timeline because my timeline has a long range, 15 year goal associated with it. I don't know if you have that. If you do, then we'll work it together. So people like Brian and I, you know, we both were looking at each other's calendars going, holy crap, we're not going to be able to get together for two months, you know, between your travel and my business schedule, you know. Right? But entrepreneurs understand that about each other, realize we are a very weird breed. We are so crazy that we demand freedom over security. Do you realize how bizarre that is? In today's world? We demand freedom and we want freedom for our own schedule. So because you fought so hard to get that freedom and you have that vision for yourself as an entrepreneur, make sure you are a time management zealot for yourself. And if on your calendar it says it's time for you to do X, Y, Z, you do it now. I'm a single mother and I have four children. My time doesn't always end up being my own, and that's where that flexibility comes in.
Janine Bolon:
And that's why I do all the time blocking and moving my blocks of time around and everything, because there are those moments where life just happens. And one of the things that I've told people is there are two things that will keep me from being at an appointment. The first one is something happens with a kid and they need me. I will drop everything from my family. That's why I became an entrepreneur, because where I was in corporate America in 1996, that was not a big thing. And as a woman, if you put your family first, you were frowned upon like promotions. I watch people not get promotions because they put their family first. So that environment. The second thing is, I also happen to be a reverend. I'm a shaman. I work with the Native American community. I have 16 different tribes that I'm affiliated with as far as assisting them with my skill set. And so I will drop everything if one of the tribes needs me, because that is a spiritual obligation. What is amazing. Is if you're working with people like Brian or any one of his guests, they honor that. They're like, okay, good job. I understand that because I always tell them, advance. As soon as I know we're going to have a problem on the calendar, I immediately fire off an email. Dude, so sorry. Got to run up the mountain. Got to do a ceremony, I apologize, blah, blah, blah. And the response I almost always get from a professional is, when do you want to reschedule?
Brian Kelly:
Yes, yes.
Janine Bolon:
Because we understand we chose freedom over security.
Brian Kelly:
And that is the one thing that is going to deserve this mark. Knowledge bombs, bombs of wisdom. I mean, we demand freedom over security. I have never heard that. That's crazy. I love that. That is so. True. That is the that's like the number one reason.
Janine Bolon:
That's it. Every entrepreneur I've ever met to a person I've never met, an entrepreneur that didn't have that, which is why we're considered risk takers by so many people or that we're gamblers.
Brian Kelly:
Oh.
Janine Bolon:
No, we're not. We're. No, we're not. It's just that we demand to have freedom and the freedom to choose our own life, even if we fail. Epic failure. So you and I have both that we were talking about our failures when we were in the green room. We both have failed at what we're doing. But did we fail in life? No. We both talked about how we learned so much from those failures that that's why we're successful now, because we were really good at failing and picking ourselves back up and going, wow, that didn't.
Brian Kelly:
Work. Yeah. And that that was an issue I had in the very beginning was I wanted to be perfect and never do anything wrong. And as a result, I never got anywhere. I had to fail more and more. And all of that really came down to one thing. And that was to do as much as I can about distancing myself from my own ego. And once I was able to do that, then I was able to be okay with quote unquote failing because failure is just, you know, we say there's no such thing as failure, only feedback. You look at it as feedback and learn from it and change your approach to what you just, quote unquote, failed at. That's how you get better. And the more you fail, the just think about how much faster you get better. But you pointed out three things the keys to to skill sets for an entrepreneur. And I loved how you said if you're not making money, you're not in business. There's a guy named Michael Gerber that wrote The E-Myth Revisited. He said something very similar, not quite right at money, but it was similar. He said, if you don't have systems in your business, then you have no business, you know? And that one at that time I didn't have them. And it went right between my eyes like, Oh, okay, I guess I'd better get with it and get some system. Now I got systems coming out my ears. Thank you to him. And be stubborn. Don't give up. Oh, thank you. Thank you.
Janine Bolon:
Because tenacious be stubborn. Be that alligator that grabs a hold of that prey and just keeps rolling in the water until you get what you want. It's just one of those things that's in my nature. It's like when I have such crystal clear clarity on what I want that people say, Oh man, you're just so laser focused. What they don't realize is, No, I'm not technically laser focused. I have moments where I'm laser focused, but for the most part, I'm very I'm very wide open in my view. It's only I get laser focused when I'm in a specific project and I know this is the next piece to get me that to that goal. That's 15 years down the road.
Brian Kelly:
Yeah. And you know, that's the key. You know how many times have your own closest family members without really meaning to, but they are stealing your dream by saying, Oh, what are you doing? You're wasting your time with that. Come on, grab a six pack. Let's get back on the couch and watch some football. You know, stop wasting your time on that stuff and they just want to be with you. They also want to kind of pull you back down to their level because if you succeed, then they're fearing you're going to be leaving them getting it's all these weird things that go on. But that's the thing. Never, ever, ever, ever give up on your dream. And I'm so glad you pointed that out and then be an absolute time management nut. Yeah, the calendar. I love Google Calendar. Oh, my gosh. I love it. I've got everything in their personal business and all my business calendars tied to it so that if it's in my calendar, it's not available. I'm sorry. And that's how.
Janine Bolon:
I've had funny things happen where my children have emailed me a Google invite to get on the phone call with me.
Brian Kelly:
And it was I love it.
Janine Bolon:
And it was a joke. It started as a joke. And then it became it became habits like because they knew that I had time blocks for different things. So there's something I didn't talk about. Time management, I think is really important as entrepreneurs, we're creatives and managers and something that I allowed to cause me heartache for too long. I want to share with you guys so that you don't spend seven. Years trying to figure this crap out. The first one was, you need huge blocks of time to do the creation part of your business and you need time to be the manager. And I didn't have that in my head. Right. I just learned it on my own. Maybe your other people are smarter. They learn it faster than I am. It wouldn't surprise me, but I just it was one of those things that I learned I had to sleep differently than other people because of the need. Because I'm an author, like people talk about, Oh, my God, how'd you write 12 books and 80 some odd online course and blah, blah, blah. How did you do all that? Well, that's because I go to bed at nine and then I get up at 3:30 a.m. and I create until my alarm goes off at 605 and at 6:05 a.m. I'm downstairs doing my weight training and that's how my day starts. My day my day starts as a business owner slash manager at 605, and I do not allow my calendar to have a meeting before 9 a.m. because that's when I have that. So I'm very, very strict. And some people call me a machine and what they don't understand is that machine, those systems, is what gives me all the flexibility, because I don't have decision fatigue, because I know exactly what I am doing moment by moment. And that is the killer for most new entrepreneurs is decision fatigue. Yeah.
Brian Kelly:
You know what's coming? That was too good to.
Janine Bolon:
I just love that.
Brian Kelly:
Man. Oh, my gosh. You just you just dispelled one of the biggest myths out there, which was, you know, for people who have worked corporate like you and like me, one of the last things on earth I wanted to do was put structure into my entrepreneurial business, because that's what I came from. The difference is who was dictating that structure.
Janine Bolon:
Right.
Brian Kelly:
Was it them or now it's you and you just you made a great point. You said that having that structure, you didn't use those words, but that is what gives you the flexibility in the time. Freedom, not the opposite. Oh.
Janine Bolon:
That was you're one you're the one that's dictating it. And so when your beloved wants you to come sit down on the couch, drink a beer and blah, blah, blah, you're like, no problem. I'll be there Friday at 530. Boom. Right. And we have in my family, we have Pizza Fridays and my kids know that at 330 on Friday, I shut the lights off, I turn off the computer and I am I am theirs. And that's the other thing. As an entrepreneur, a lot of people will say, oh, I still I always have business going on in my head. I don't have that because it's on my calendar. I don't need to think about my business until I have that spot in my calendar where I need to think about my business. Otherwise, I'm 100% with my kids or with my friends or whatever it is I'm doing in that moment.
Brian Kelly:
And you have done something else that's very vital to being able to do everything you're doing with the structure you put in place. And that is you have a team that helps you.
Janine Bolon:
Oh, that was required. But I was terrified to hire my first VA. And so that's why I talked to that's why I pick entrepreneurs at that stage. And if they want me to coach them, I will because I was so terrified that when I contacted the first person that I was going to hire and I said to her, okay, here's a book and you want to talk about books that were life changers. For me it was Michael Hyatt's world class assistant. And you can go to a world class assistant dot com and you'll see Michael Hyatt's book. And at the time he was doing this big promo where he had a mastermind and workshop. So I paid 40 bucks for this little tiny book of his worth every penny because I then bought it for the lady I was thinking of hiring. And she and I read it together and we built out the systems and pretty soon here we are, you know, four years later. And I have quadrupled the amount of time that I've used with her. And I've hired every member of her team.
Brian Kelly:
To.
Janine Bolon:
Help me with my business. But in the first 30 days that I had an assistant, my business tripled. So, yeah.
Brian Kelly:
Isn't it just a like a mind explosion of just wonderfulness the moment you get the help because now you think differently? I remember when it happened for me and I was like, Wait a minute, I can say yes to that. I don't have to do it all myself anymore. I have bandwidth now that I didn't have before. I'd have someone say, Hey, can you convert everything I have in this one tool? My website is on this and poured it over to the new tool that you you recommended you use. And before that I'd say, Heck no, I don't have that time for that. But now I'm thinking, Wait a minute, not only can I do it, I don't have to and I'm not going to, but my team will. And I went to my team and I said, How long do you think that'll take? Give me an estimate of hours. They gave it to me. I said, All right, I'll give her an estimate of cost. It will be. More than I'm paying them by by a long slot because I don't pay that much for Vas and we can have that chat later with everybody. And so not only did I get the help, I need it. I made money in the process. I'm like, Wow. I love this world of getting help. So to everyone out there, please, please, if you do nothing, if you get nothing else from this entire show, which I'm sure you got a ton because of this young lady, and that is get help. Reach out to Janine. Reach out to myself. We will give you resources that you can go and get that help you need. And we can also help you if Janine is willing to. I keep saying we don't want to speak on your behalf, but you seem like a person who loves helping. And if you get on her calendar in the next six months, it's the first lot you might be able to have that talk. So just be. Sure to do that. Oh, my goodness. Yes, you are fricking awesome.
Janine Bolon:
Well, there is one more tidbit that I can definitely help people out with, and that is for those of you who belong to a lot of networking groups, like you're a part of a lot of masterminds and stuff like that where you're bouncing back and forth. A lot of people, what I ended up doing was something that saved me 5 hours a week, and that was the first week. The second week it saved me 11 hours and I keep getting a lot out of this. So what I did with my calendar was I had so many one to ones where we were trying to do joint venture partners and all that kind of stuff that I was like, I don't have time on my calendar between that and the production schedule with the four podcast and then my client's podcast, because we're like you where we are hired as a concierge service for businesses, right, that want to have radio shows and all that. It's one of the things I liked about Brian. People were like, What do you mean you're going on the show? Aren't you guys competitors? And I went.
Brian Kelly:
No.
Janine Bolon:
We both do the same thing, but we do it differently enough. We're not even the same demographic, you know. So anyway, I just had to share that because I thought it was funny. Anyway, so what you do is you put one hour a week, that is what you call an open virtual.
Brian Kelly:
Chat, right?
Janine Bolon:
Mine is open my mine. I call open Friday coffee and it's for an hour and from 9 a.m. to 10 a.m. I have a zoom room and I use Zoom's feature so that they have to register through Zoom. So they give me their first and last name and their email.
Brian Kelly:
Address.
Janine Bolon:
And I will be there. And this is a holdover from my college days when I was a math and science professor. And so I would have open office hours as you do. And so this to me is like open office hours and I pick Friday because everybody's kind of downshifting into the weekend anyway. And what is amazing to me is I'll have anywhere from 4 to 15 people sometimes on that call, and sometimes they come from Matchmaker FM, which is the podcaster and guest connecting place. And they just want to know if I can handle myself well on camera or.
Brian Kelly:
As a.
Janine Bolon:
Podcaster, because we've all had those guests. And so they'll talk to me for a little bit and go, Right, well, taught me for a little bit. But that one thing, that one idea, which I wish was mine, but it comes from Michael Whitehouse, who wrote the book, the guy who knows a guy. He's a professional networker. Businesses actually hire him to connect them with people. Okay. He's the one that came up with the idea. And then he gives me credit for taking the ball and running it for so far down field. And he was like, God, Janine, I didn't even think you'd get that much leverage out of it, but I was making anywhere from 300 to 1200 dollars per open Friday coffee. Not because I was selling, but because my students would want to take the next lesson. They had lost a link, all that kind of stuff. But because it was an open coffee, they felt comfortable to come on, ask me the question for the course. I send it to them. They paid the 4.97 and we would move on. So just an idea that's phenomenal.
Brian Kelly:
Are you still doing that to this day?
Janine Bolon:
To this day, you can get on. And so if you go to the eight gates dot com, you'll see on the menu open Friday coffee click it's there.
Brian Kelly:
Well I might just have that available.
Janine Bolon:
That is of course you have it, Bill. Thank you so much. Brian, you're a sweetheart.
Brian Kelly:
Oh, well, absolutely.
Janine Bolon:
This will give you a free online course called The Ten Steps to Abundance. And there you go. That's the menu. And Open Friday coffee. You can click on that and you will be taken. I just let you know, take it easy, you know, show up when you can leave, when you have to. If you show up to the room and nobody's there, it's because everybody asks their questions and we left. So it's better to be early than late.
Brian Kelly:
Oh, this is genius. Janine, you are such a breath of fresh air. Oh, my God. I've learned so. Much. I'm going to. Go. I think I'm going to have some coffee Friday. I'm not sure.
Janine Bolon:
I also I also introduce you to the rest of my community because everybody that comes on, I know and sometimes people will show up. I have a person I need, blah, blah, blah, and they happen to be in there in the room with us. And I've seen people like go. Janine, can you put us in a breakout room? We need to go talk. And we don't want to interrupt what you're doing here. So I'll create breakout rooms and send people off so that they can go chat and stuff. It works out very well. Everybody, I love stuff where everybody wins. I win. They win. Yes, I love stuff like that. That's just that's why I'm in business, because I can have that freedom and flexibility to be able to bring people together like that. And then everybody gets what they need. It's wonderful.
Brian Kelly:
And I would argue that is why you are also very successful. That is probably. To everyone watching and listening. Please, please know that that is one of the most valuable recipes to success. What she just said, make it so that everybody wins at all, at all times, as much as possible. And this is a great opening for the eight gates. Get it opening gates. I threw that in there.
Janine Bolon:
Well done.
Brian Kelly:
And I just got a million of them, I tell you.
Janine Bolon:
But just keep them rolling, babe. Just keep them rolling.
Brian Kelly:
What I would love for you to do, Janine, and for everyone listening. Oh, my gosh. They just keep commenting. I love this is definitely go over what it is you do like who is your ideal client I guess would be a starting point. Is it is it single moms? Is it entrepreneurs, small business owners? Is it corporations? I think you've touched on it already, but we'll clarify that and see who that is. And then what does it do that you do for them specifically, if you can get to specifics in a short amount of time, I know that's a stretch. And then if that would be for me, it's what I'm saying. And and also, if you have a success story or two you would like to share with us, I'd love to hear that as well.
Janine Bolon:
Okay. So we'll go in order. The first one is what is your ideal client? And the thing is, is the ideal client for me is anybody who wants to move to the next level in their business. But this is what I'm going to make a caveat. I am very clear on what my lane is. And if you have a situation or a process that is outside of my lane, I will refer you to somebody else who is better. And so that's where I always have no difficulty at all referring you to other people in my network, such as Brian or others, especially if they want certain services that I don't offer. Currently, I am an author who has written in four different genres, so I have four different demographics of people, but it all comes down to the same thing. They want to change their life for the better, and they're doing that through an online business. And so I specifically target authors and I prefer authors who have been published for six months at least because the initial launch is over, their sales has dropped, they don't know where to go next, and that is where I can best serve them. Does that help? And so I have the thing that I work on, which is my book, my virtual book tour. But what is interesting is also works for business owners. It's the same freaking process. Instead of it being your book that you're taking on virtual tours, it's your business. But as you know, in marketing you have to niche down very tight, otherwise you are not heard in the noise. And so I chose to go with author podcasting instead of promotional podcasting. And it's a way to take your business or your book on tour. Last thing is, what do I do that brings in the money so I can put my four kids through school and college? They're all in college right now, and that is and that is like Brian, I am a podcaster as well as a radio show production company, and we help people that have money. We help people in businesses that have money but not time. And we are a concierge service. White Glove Broadcasting is the name of the company and we take you from the logo design all the way through post-production to social media, and we help you do that. And so our packages start at 15,000. So that's our B to B section. I think that answered everything. Did it?
Brian Kelly:
Success story.
Janine Bolon:
Oh, that's right. I missed one. Yep. Thank you. Success story. We had a gentleman that came to White Club Broadcasting, and he told me that I was too expensive. He didn't want to pay for the team. And so we are still he has still not started his podcast, and that was over 13 months ago. And I asked him how much money he spent and he goes, Never mind, next time I'll hire you.
Brian Kelly:
Yeah.
Janine Bolon:
So it's not a success story. It's more of a tale of caution.
Brian Kelly:
And I love I mean, that is such I get it inherently what you're saying there. And you know, I think 15 K is actually on the low side depending on how long that it lasts for a year. And I do the same thing for a year and my price points 25 K and 30 K in some instances because there is so much.
Janine Bolon:
Lots of moving pieces, lots of moving parts.
Brian Kelly:
We and you just said everything, logo creation and all that, we do the same for that. We do live video shows ourselves and and the resources that are necessary, both from the services that we are acquiring on your behalf and the team we have working on your behalf. It's like you've just hired a company to do this.
Janine Bolon:
Or you have yeah, you have hired a company whether you hire Bryan or I. Yeah.
Brian Kelly:
Yeah. 15 ks a drop in the bucket. It's also called a no brainer. What about. You know, so think about this. And I love to make the comparisons. I love how you are big into the authoring in the books and that's your target market because you know, when it comes to those two things, a book or a podcast or a live video show the difference. A couple of difference, a book. You write it. Once you become a best seller, you just said it, you know, you you sell it for whatever, whatever the lowest amount you can sell on Amazon, $0.20 a buck, two bucks to all your friends and family, become a best seller because you did the minimum, which was I don't know how many 20, 50 copies, whatever it is. And you're up forever on Amazon best seller, even though you only saw the people you know and you got five bucks out of it. And then after that, what happens is the crickets come out and that's all you hear. And the thing is, you've taken you put your your life, your soul into this book. Everyone I've ever known to write a book has done that unless they're ghostwriting and. Then you're sitting there going, Why the heck did I just do all that? Well, it's a good thing still to do because you now have the greatest calling card in the world. It's better than any business card ever, ever designed. But the thing is, with the book, you wrote it once and there's no way to change it. Not that I've ever found. Not in real time. Not after the fact. Unless you do edition two or something like that with a show, it's different every single time. And when you transcribe a one hour show, you have the equivalent of half to two thirds of an entire book. I mean, let that sink in. And so I have amazing, unbelievable people on my show like Janine Bolan, who I'm telling you, this has been one of the I say this to many people, but it keeps getting better all the time. I have strategies to keep getting better and better people onto my show.
Brian Kelly:
And holy smokes, is it working because of Janine? And I've learned so many things. And the great thing is it's a valuable. You're giving value to people and guess how much they had to pay to get that live video to watch it or the recorded version? Big Fat Zero. With a book. They have to pay a little bit of money, but it changes. It gets better. I mean, it gets better. It changes. There's variety, there's value. So it's and how much does it cost to promote the show versus a book? If you go to a publisher well in excess of 15 K. That's where I was going with all that well in excess. If you if you've got a bona fide true company and guess what, they won't promote it unless they know it's going to be a seller. So you've got that to get over another hurdle with a live show or a podcast. You don't have any of that. And my God, 15 K is nothing compared to the kind of look at Janine. Do you think you're going to get value for that? Oh, my God, yes. You're going to get she's going to overdeliver. She's going to way overdeliver. So 15 k drop in the bucket. Consider what it would cost you not to do it. How's that? That's a good one.
Janine Bolon:
There's a good one. That's the one you do.
Brian Kelly:
Absolutely. So, yeah. So definitely that was a great story. I didn't expect that one. That was a a lesson. It was more of a lesson.
Janine Bolon:
It was. And it's one of those things that I like to tell people, look, you can do it your way and I encourage you to do it your way. But if you want to do it a way that I've done it, it saves you seven years and $35,000.
Brian Kelly:
I mean, do it. Your way. Experience the pain and understanding it does take to do this and then hire somebody who's done it and does it efficiently, has done it over and over. And that will give you you will come out the highest quality version of you because you're not worried about all that minutia and all the noise leading up to the show during the shows, the sweet spot. That's the fun part. I love this part. And then after the show, there's post-production, there's there's repurposing, there's video editing. There's all kinds of great stuff going on. But you're not thinking about all that if you have someone like Janine doing it for you. And it just it lets you be present and let you shine. And when you get to shine, you can better make your guest shine, because that's what this show is all about, is making Janine Shine. Yes, I call her a shiny ball instead of a ball in the beginning. But I think every get that she's.
Janine Bolon:
Shining, I think we'll be.
Brian Kelly:
Okay. Yes. Lori Ann, heard. You can watch this 50 more times. I hope you do. Please. Yes. Make sense. And she says we are on fire.
Janine Bolon:
Thank you, Lori.
Brian Kelly:
And I want to call out Marcia's name. She sometime ago said good one day. Masha, Katrina, thank you so much for coming on. I hope I said your name correctly. I don't always pronounce things the best way, but I'd give it a go anyway. All right, Mighty. What do we got? Oh, wow. We're at. We're past our time, so it's time to wrap it up. I don't want to. So our first hour is now complete. We're going into our number two. I'm kidding. I would love to. Easily we could. My gosh, Janine, this I literally this has not happened. I cannot remember the last time this happened where I lost track of time and we went over. But we are going to end it. Not right away. I hope you're okay, Janine, with a few more minutes. Cool. And I did promise that give away. I did not forget those you that stayed on live. We're getting there. We're really close. What I like to do and Janine has a gift, too, so. Oh, you don't want to miss that. What I like to do is I like to end the show with one special question that Janine is aware of, the fact that there's a special question, but she doesn't know what it is.
Janine Bolon:
No, he didn't let me see it. He had it all blacked out on.
Brian Kelly:
Yes. Nice little redacted. Redacted quest. Yes. To open that loop. Oh, I love open loops. And so it's a very profound question. I started asking it on occasion in random times during the beginning of the show, which is over three years ago when I started, and I just started realizing that was a different and profound answer. And that's another profound, wow, that was Holy Smoke. So I said, Well, I'm going to end the show with that every single time. And that's I cannot wait for that before we jump into that. Okay. What I promised you is a way for you to enter to win a five night stay at a five star luxury resort. In many areas of the world, you get to choose from all compliments of the big insider secrets dot com. I'm pointing at their logo in the upper right of your screen and she's up plotting the plot of Lord. Yes, yes. So to do that, get out your pen. I hope you've been writing notes all this time. You don't have to get it out. You already got it in your hand. And you hope you have writer's cramp. Because, look, I tell everybody to write notes. This is page two of mine. I started page two. I'm not kidding. So I'm running the show and I'm writing notes. I get so much value out of this. Oh, this is awesome. Because of her. Because of hers. And so here it is. Be ready. Write this down. Don't sweat it. You don't have to enter this. This second. You'll get time when the show is over. Write it down. Enter, go, enter. After we sign off. So it'll be here just a few minutes. All right? Promise. Here it is. I'm putting it up on the screen. For those of you watching live, go to enter at our WIP. I am forward slash vacation guest experts are allowed to enter to our WIP dot. I am forward slash vacation. It's interesting that happened. Janine, one of my guest experts did it. I never said they couldn't. I didn't say they could either. And that guest expert won. The random draw was awesome. I was like, Yeah, oh, I'm going to go with that. That was fun. And that is it. R.i.p. I am forward slash vacation enter after the show's over. And then one more gift before I ask that big question. You don't want to miss this question. I tell you not. You do not want to miss that question. So the gift is going to be from this lovely lady. I'm going to bring it up on the screen and basically let her yak about it to you so you can understand what it is. And I'll pull it up on the website as well. So you get a visual of it. So go ahead, Janine. Take it away as I pull everything up for you.
Janine Bolon:
So this is my media kit course. And at first I thought it was something that I would only be of interest to authors. And I learned that as people started doing more and more podcasting in 2020, go figure. As they started going on to more shows and promoting their businesses, they had no idea how to do that very well for these teams of podcasters like myself and Brian, who have whole groups of people that are working with us. So the effort that you're putting into this media kit will pay for itself in spades because it helps you be that stand out guest and it helps you take your your business or your book on a virtual tour. So like I said, I really need shut down for authors, but it's the same process. It's the same system for business owners as well. And so what you do is you go on, you get registered, and then there's an opportunity, if you want to, to be on my podcast show, realize we're on 47 platforms, 64 radio stations, but also realize I'm a pay to play. I am not a free show. So just wanted to let you know, but the media kit is free and I have had people say to me, Oh my gosh, Janine, I can't believe how everybody thinks I'm pro just because I get to say to them, Hey, would you like my media kit?
Brian Kelly:
Fantastic. And that URL to go to to get your free. How long is this good for Janine? I mean, are you going to leave this up for anyone who listens?
Janine Bolon:
Anyone who listens? This is this is something that I offer when I speak. So it's free to your community. Most definitely.
Brian Kelly:
Thank you so much. I'm going to pick it up. I mean, I'll let you enter my vacation giveaway. So I'm going. Pick up a copy.
Janine Bolon:
Get yourself a media kit. Cause it only take you about an hour or someone on your team and only take them about an hour to fill it out. Yeah, to get through it.
Brian Kelly:
And I'll just do this live. I have a resource. I would love to connect you with another person who is doing something somewhat similar, and you could combine your knowledge and maybe and go even further with this concept person in mind as you are doing this, that person is in the pod. There's this towards podcasters, toward books. Like you said, they can be used interchangeably or for your business as well. So that URL I promised and I never said it is. Our. Wip dot. I am forward slash media kit course all together. No spaces are WIP that stands for Reach Your Peak. That's my company name. Just to give it some clarity dot I am I have no idea what that stands for or slash media kit course. Go there, write this down, go there. After I ask this question because this is going to be the most amazing answer I think we've ever had on this show.
Janine Bolon:
No pressure.
Brian Kelly:
I can almost. Exactly. I love it.
Janine Bolon:
No pressure. I'm saying, hey, this is a comedian, man. And they're really, really funny.
Brian Kelly:
No pressure. They're the funniest comedian I have ever heard. Ever. Oh, this is going to be awesome. So. Okay. All right. A couple of quick check on. I see more comments. Oh, man. Always, always fire. I enjoyed the stinky Lauren Hood, and he's honest about this. I promise. I don't remember what I was talking about. Thank you, Lauren and Marsha. I hope I again say that. And Katrina and yes, thank you so much for coming on and making comments. I love you guys. You're awesome. So the thing about this question, Janine, wringing their hands here is. There is no such thing. As a wrong answer. Oh, it does not exist. In fact, the exact opposite is the truth is that the only correct answer is yours. Why is that? Because it is unique to you. And I know this from asking hundreds of people this question now and so. Yeah. It's not personal. It doesn't get in your knickers, but it is personal because it's going to be unique to you, and that's the only reason it's personal. So with all that build up. Are you.
Janine Bolon:
Ready? You really need that drum roll sequence. I'm going to gift you. I'm going to gift you. That MP three file, my man.
Brian Kelly:
I love it. Make it an animated gift so he can put it over us.
Janine Bolon:
Oh, yes, sir.
Brian Kelly:
You got it. Are you ready, Janine?
Janine Bolon:
I'm ready.
Brian Kelly:
Oh, right. Here we go. Janine Bolen. How do you define. Success.
Janine Bolon:
Okay. How do I define success? I define success when I wake up in the morning. I've had several opportunities to die in my lifetime, and the fact that I wake up and I get an opportunity for a brand new day to me is success. So I see myself as successful as soon as I wake up in the morning and I put my feet on the floor and to me, the rest of my day is a bonus.
Brian Kelly:
Wow. Succinct and to the point. And you know what's coming. Oh, yeah. That is Janine Bolan, the epitome of smart bombs, bombs of wisdom, all of those nuggets. Unbelievable. Amazing, incredible, tremendous. Stupendous. I could go on all night long. About. Adjectives for this amazing young lady. Janine, I am so serious when I say thank you so very much. I'm so glad this day finally came. What an amazing, amazing show. Because of you, I have learned so much and I look forward to nurturing this relationship further with you into the future. Because, my gosh, you're just you're special in such a great way. Such a great way. And I don't say that about most people. I do love every guest I have on the show, don't get me wrong. But. Oh, yeah.
Janine Bolon:
I hear you on that one. Yeah. Yeah. Thank you.
Brian Kelly:
Yeah, you definitely raise the bar in every aspect in the value brought in the authenticity, in your in your experience, in your intelligence and your humor. I mean, the whole package. So appreciate you, my God, for four kids. Oh, God bless you. The whole thing, how you do what you do and you've been so successful doing it. God bless women all over the world who are mothers and that are going through, you know, raising kids, especially on their own. I cannot imagine. Janine, so God bless you for that.
Janine Bolon:
I would I would like to honor the the men that stand behind us and help support us. I just wanted to say, it's not every country where women are allowed to own property and where women have a right to choose their mates. And there's a lot of things that we are given in Western civilization that I just wanted to say. I want to honor the men too, because I know we have a hard job, but we couldn't do it and we couldn't step out the way we have been if we didn't have assistance from them.
Brian Kelly:
Wow. Well, thank you so much. That's awesome. On behalf of all men, I accept that. That was awesome. Yay. So every man that watches this, you just accepted it because I did it on your behalf. Using the power of live video shows. Just embrace it. I love it. True. It's all right. That is it for our show. We're going to make it a wrap. I hope we can hang on a little bit longer, Janine. After it's over, it'll be a wrap. But ladies and gentlemen, this has been the amazing Janine Bowen on the Mind Body Business Show. I'm your host, Brian Kelly. And I cannot wait to see you all again on the next episode. Until then, go out there and crush it. Go out there and serve somebody. Go out there and help somebody become successful. Because that is where the true meaning of life comes from. Every entrepreneur I've interviewed agrees with that. I know Janine is no exception. She said it earlier. So go out there and make a difference one person at a time. And and the rewards will come to manyfold. Janine. Perfect example of that. Until next time, be blessed, everyone, and take care. So long for now. Thank you. For tuning in to the Mind Body Business Show Podcast at. www.TheMindBodyBusinessShow.com my name is Brian Kelly.
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Janine Bolon
Janine Bolon has always loved figuring out how things work. A scientist from the beginning she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with other business owners & creatives how to manage a well-lived life of children, family, friends and clients while not suffering from burnout. Her 12 books, 87 online courses, 4 podcast programs and syndicated radio show all express her desire to share her systems & routines with others.
Connect with Janine:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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