Special Guest Expert - Jannette Anderson: this eJwdjl1Lw0AQRf9KmAef0sbNlzVQpKgUrKBQBN_CsjtJFzc7y-6kUUr_u0lf595z7lxAkWN03PKfR2hgBykYF1k6ha3R0BTF_UaUpUhBjZFpGCOGW5DXoi6rPAWpFI2z4dbePFbiIYXOoNWtk8Pi7IzFWfszydBHaC4wBjufT8w-Nlk2TdO6J-otSm_iWtGQ6WDOmJ3zbEFjJr4_i4KfK2qp6A65C8dVFU_7w0uHff3xHsSTtLwdUBt5F2kMCreaJmdJ6q95KgU2bJdPjh6VkTbZjxg5ef31GDhZJW_SOWTGZOc0hkhuRjoKg-SZGXwJ1-s__yhjlg:1o9uE2:LpSRuv3P0YQeBtjaj5xBjeZUCfw video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? Who are dedicated? Determined. And driven. How do we finally break through and win? That is the question. This podcast will give you the answers. My name is Brian. And this is the mind body. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. Oh, my goodness. We have a dynamo of a guest on tonight, Jeanette Anderson. She's coming on here in just a few minutes, I promise. Real quick, the mind body business show. It is a show that I had developed with you, the entrepreneur of the small business owner in mind, the one that's looking for how to level up to the next step in their business when it comes to success. And what I've done is I've assembled the most successful entrepreneurs I can find across the globe. And tonight our guest is coming from up north in Canada, up north for me. I'm in the United States near Los Angeles, and I just love what I get to do because of the amazing people like Jeanette Anderson who are so willing to share what has made them successful so that you, the audience, the members, the people watching and listening can simply take notes. And then after you've taken those notes is take action on those notes, and then you can start seeing your success levels increase as a result of doing so. That is it. That's what this show is about. It's going to be a lot of fun. We're going to learn a lot about Jeanette tonight, find out what makes her tick, both from in here and from a business sense as well. I cannot wait. I'm very excited. And what I like to say is this show is about what I call the three pillars of success, and that is really part of the namesake of this very show. It's mine, which is every successful person I've ever met or study always to a person had a very positive, powerful, and more most importantly, a flexible mindset.
Brian Kelly:
And to a person, they also took care of their body, whether it was true nutrition or exercise or both. They were always very aware of their body because your mind and body are a team and more importantly, they are your team. And you know, one player that's not in alignment in a team can bring the whole team down. And business business is one of my favorites because it is so multifaceted in business to have a successful one, one must master a variety of skill sets and there are numerous number of skill sets. What does that mean? Skill sets like marketing, team building sales, systematizing leadership. I could go on for a while with this list and to master any one skill set, literally, it takes a long time. It's like being an expert in anything. I think the number is 10000 hours, so it's not much different than mastering a particular skill set. Good news for you is you will not ever have to master all those skill sets. In fact, I don't know if you would have the time being a human being and having the same number of years on these planets as most of us on this planet, these planets. Where did that come from? That was otherworldly, wasn't it? And the thing is, is you won't have to master every one of those, because the beautiful thing is if you master just one. That's right. Just one skill set. And I actually mentioned it as one of the few I just rattled off there. If you mastered this one skill set, then all the others can simply fall in line much simpler, much easier. And if you want to know what that skill set is, just put in the chat or comment. Whatever you're watching from it's Facebook or if it's YouTube or it's OC, I'll do it. Even if you don't type in the chat, it's all right because we do have some platforms that we stream to that do not have that capability of chatting live. And I just like being a tease that one skill set if you master it. At one skill set. It is called leadership because once you've mastered that skill set, all the others can fall into place because now you can lead other individuals who have mastered those skill sets that you have yet to or may never master yourself.
Brian Kelly:
Pretty cool, huh? And that's what that's the kind of way we roll here on this show is offer great tips and advice just like that. Jeannette's going to have way more than I have ever could possibly give you, so I cannot wait to bring her on. And another final, wonderful trait of highly successful people is that to a person, what I've found out is that each and every one of them are avid readers of books. And with that, I like to segway very briefly into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read bookmarks ready steady. Read bookmarks brought to you by reach your pique library dotcom.
Brian Kelly:
There you see it. Reach your peak library dot com. Real quick word of advice before I move on, I promise really quick is you are going to be hearing about quite a number of valuable resources as we go through this show. It happens every time. That's why I can say that and reach your peak library is no different and it's no exception. What I would implore of you to do is, rather than give in to that urge to go click away and type in a URL somewhere else and look at things and research them as we're talking. Rather than do that, I would implore you to write it down on a notepad. Bring up your favorite note taking application on your computer, your device, your tablet, whatever that happens to be. And then visit the resources after the show is over. Because here's why I say this all the time. And it came from my time being a speaker on stage. And that is the magic happens in the room. And what does that mean? It means I would hate for you to miss that one golden nugget that Jeanette is about to give you because you are off not paying attention. And she said it and you go, What did you just say? That happens in physical stages where someone, you know, you're the you're the speaker. I'm getting to the juice. I see someone get up. They have to go to the restroom. They have that all important phone call and they leave the room like, oh, the worst time ever. So I always pre frame every event with this advice and that is to write everything down and stay in the room, stay present and stay focused. Because like I said, you don't want to miss what Jeanette has for you tonight, and she's going to be here any second. I see her waiting anxiously, chomping at the bit scratch on the screen. Let me in. She's coming in a second rate. Your peak library. It is a resource that I literally had built with you in mind. Why? Because I myself was not an avid reader till the age of 47. That was about ten years ago.
Brian Kelly:
Now you got the math, you can figure it out and wow, what a life changer. So what I began doing was basically recording every book, recording meaning put it in, write it down, books that I had personally read and not only not just any book that I read because I read many, but those had powerful impact on me, either in my business life or my personal life or both. And I began cataloging them. That's a better term for it. And then I had my team build this website so that all you do is click the button. It goes to Amazon. This is not here to make money. I want to be very clear. I mean, any of you that have been an affiliate on Amazon, you should know. And so really literally with that in mind, if you see a book you want to read, you can go anywhere and grab it. Please do just grab it and read it. It doesn't have to be from this website. That is not the purpose of this website is to give you a quick a quick catalog, if you will, of books that, you know, have been invented by at least one other successful entrepreneur. That gives you the probability of it being a good read for you as well. So I'm cool that is that I'm off my soapbox and we are going to bring on another highly successful individual. I've been teasing you about her all the way up until now. It is time to bring her on. Here we go. Are you ready? Jeanette Anderson around the corner. Here she comes.
Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only. Jeanette Anderson. Hello, everybody. Welcome to the Jeanette. How are you doing?
Jannette Anderson:
I'm awesome. How are you?
Brian Kelly:
Oh, man, I am excited. I love what I get to do. This is going to be so much fun. You're. You're a ball of energy and a joy to talk to. We were having a chat before the show. This is going to be a big a big hoot, if you will.
Jannette Anderson:
Thank you.
Brian Kelly:
A lot of information to our viewers and listeners. So thank you so much, Jeanette, for volunteering your very, very valuable time to help our viewers in our audience to take it to that next level.
Jannette Anderson:
Truly appreciate it. My pleasure. Truly, I am still stupidly in love with what I do. I've been doing it for nearly 40 years and I love talking, for one thing, giving lots of information and education and getting entrepreneurs to make their next leap. I love it.
Brian Kelly:
I'm already getting excited to hear about your business in depth and we will get to that, I promise everyone who's watching and listening. Real quick, a little housekeeping before we get moving and really dive deep into what makes Jeanette Anderson so incredibly successful. You see the big insider Secrets logo over her left shoulder on the right as you're watching this, if you're watching video, if you're not and you're listening to some podcast. Feel free to come on over to the mind body business. Dotcom. That's with the word the mind body business. Qcom. Scroll down to the bottom and just fill out your information in there and we will do nothing more than let you know in an automated way when we are going live. So you don't miss the next one. Why would you want to come on live? You get to interact with us. If you come on Facebook or YouTube or one of the main venues, then you can also comment and often put those comments up and we you can ask questions. It's a fun way to get involved. That being said, the big insider secrets, they sponsor this very show. It's a very dear friend of mine who runs that company names Jason Nast. And at the end of the show, for everyone who stays with us alive, you have to be honest. There's another reason I just thought of it if to stay with us. Live video, live video. On to the end, we will reveal I will reveal how you can enter to win. Check this out. A five night stay at a five star luxury resort, many to choose from, from all over the world. You could be that winner stick onto the end. That is the big inside secrets in a couple more and we'll move back into Jeanette Anderson and her brilliance. Now, if you're struggling with putting a live show together and maybe it's overwhelming and you want a lot of the processes done for you because you don't want to do all that tech while still enabling you to put on a high quality show that's important and connect with great people like Jeanette Anderson and grow your business all at the same time.
Brian Kelly:
Then head on over to carpet bomb marketing, carpet bomb marketing. Saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. It's the very service we're using at this very moment to stream this live show right here on the Mind Body Business show. And over the course of the past, my goodness, it's probably been ten years plus now. I've tried so many of these, quote unquote, TV studio solutions for live streaming. And I have to tell you, using all of these over the past ten plus years, streaming art has become the best of the best. It combines supreme ease of use along with unmatched functionality. So you can start streaming high quality, professional looking live shows for free with streaming right away. So write this URL down again. Do not click away. Don't go check it out. Go write this down. R.i.p. Dot I am forward slash stream live our WIP. I am for slash stream live all together no uppercase, all lowercase and check that out. After the show is over, let's bring on Jeanette Anderson once again so I can give her the introduction that she deserves. Are you are you all ready for it? Everyone, give me some applause.
Jannette Anderson:
I'm ready.
Brian Kelly:
I'll take that, too. I love it. I love it. Jeanette Anderson's title is The Y Whisperer because she is passionate about showing purpose led entrepreneurs how to tap into their why, so that they get that they matter and live like they do. I love this. She shows them how to do the right things at the right time to create success and impact on their terms. She is still stupidly in love with her work after four decades of being a transformational mentor, trainer and international speaker, although her location. Independent lifestyle. Was curtailed for a bit. Oh, my gosh. Like so many of us, she's back on the road. Visiting 33 countries so far allows her to work with clients globally to help them be the difference that only they can be. Ladies and gentlemen, officially, formally and affectionately, I welcome Jeanette Henderson to the show.
Jannette Anderson:
Yay! Hi.
Brian Kelly:
I'm fan. Oh, my.
Jannette Anderson:
Goodness. Happy to officially be here.
Brian Kelly:
And that's the other thing I love about you. I can tell immediately you have a great sense of humor. That was a joke, right? Yeah, exactly, exactly. I love it. So I like to kick things off. Jeanette With kind of digging into what makes you tick and you in general, like every guest that comes on the show and what? Because the first word of this show is mine, the mind body business show. And what I like to find out is in the morning when you get up, what is going on in that beautiful brain of yours? Because as an entrepreneur, we all are faced with arduous tasks, setbacks, other things that, you know, speed bumps, all the things that could keep normal people from moving forward. That is why entrepreneurs, in my humble opinion, aren't normal in a great way because they keep going. What is it for you, Jeanette, when you get up that's going on in your beautiful brain that's keeping you driven, keeping you going every day, day in, day out, week in, week out, month in, month out. What is it for you?
Jannette Anderson:
Oh, there's so many answers to that question. And one of the things that I do, first thing I do is I wake up and my first thought is, thank you. And thinking of something, some gratitude. It's kind of what my consider the thank you is, is the simplest form of prayer. So I wake up and think of something that I'm happy about, something I'm grateful for. Often, quite often, alarmingly, often I wake up thinking about a client or a project I'm working on or something that I want to do that day, or something that I need to do that day. So I wake up thinking a lot about my business because I love what I do, and so I don't often go to sleep thinking about it, but I almost always wake up thinking about it. So that's exciting. I get up, do my morning ambulation or however you say that word and then go up and read with a cup of tea. Because like you said, what you put in your brain really makes a difference. And I love that you recommend those books. I was amused at how many of them I've read as they were scrolling past. Right now I'm reading a lot of Mike McAuliffe's books like The Pumpkin Plan and Fix This Next. I love reading lots of business books. They're fun for me. And so do that and do some journaling. Do a journaling process not every morning, but most every morning that focuses on gratitude. Brags, bold, brags about what's what's working for me? What am I what do I celebrate about me and my life in the world? And what are some of the affirmations that I really want to focus on? So that process helps set the tone for the day. Then I go get busy and do the rest of the day. So that makes a big difference. When I don't do it, the day doesn't go smoothly.
Brian Kelly:
It's so interesting that you say that and I'm thankful of you for doing that. I hear this a lot from successful entrepreneurs. I want to put that in there. So successful entrepreneurs seem to have some kind of rhythm or pattern or something to their day. And I love how you also said you don't do it every single day. I'm the same way. I don't. I don't I'm not good at keeping with patterns. In fact, patterns stumble me. It's the opposite. But what it comes down to is what works for you. And the the other part where you said I could so relate to it happened to me this morning. It happens everywhere. I woke up and I wasn't supposed to wake up yet, but then the thought started coming in. I said, Oh, I got excited of what I had left to do and it wasn't glamorous stuff. I just like you. I love what I get to do and I couldn't go back to sleep. So I just said, That's it, I'm getting up and I'm getting busy and just started the day early. And so I so resonate with that. And it's great that you start with gratitude. That is a big one that I've heard many successful entrepreneurs put that in there. Yeah. So we all get situations in our life and we all have a choice on how we react to them. And so being thankful for things that you might otherwise not be would be a good way to start changing one's attitude. I'm preaching to others not using it because you have this down. What do you think about that, though, in general, as far as you know, we all have. Do you think we all have choices in our lives about how we react to situations, or are we just destined to have all this crap happen to us? What do you think?
Jannette Anderson:
Oh, no. I'm absolutely a big advocate of we are the function of the stories we tell. So I came out of a tremendously adverse childhood. Lots of drama, lots of. Trauma. Lots of issues. Alcoholism, violence. I moved 27 times in the first 29 years of my life and we weren't in witness protection. We should have been a couple of those years. But and I think that a lot of what happens to us, whether you frame it, is it happens to us or for us is really a function of the story that we choose to tell about it, because there's what happens and then there's what we make it mean. And so life is all about the meanings that we apply and we get to choose the meanings. I mean. So many of you have grown up in families where you had the same situation happen, but maybe you and your brother, you and your sister, or you and someone else had a completely different experience of it. Well, how come the same thing happened? You had the same parents, you had the same whatever circumstance was. It's the story we told about it that makes all the difference. So it's never too late to tell a better story. I think that's a function of getting older and wiser is we start to recognize and lose some attachment to the stories that we have because those stories service, they they help us. They protect us as children. We make up those stories and apply that meaning as a way to stay safe. And so at the time, it made a lot of sense. Now it typically just gets in the way of us being who we want to be. So, yeah, I'm a big proponent of tell a better story because we're making it all up anyways.
Brian Kelly:
That is so wonderful. You know what's coming, don't you, Jeanette? That was. That was. Too awesome. Oh, yeah. Smart bombs, knowledge, bombs, bombs of wisdom all being dropped by the one and only Jeanette Anderson already. We just barely got started.
Jannette Anderson:
I love that.
Brian Kelly:
It's never too late to tell a better story. I mean, I like this. I've taught this from stage very similar. It's like you can either let your circumstances dictate your attitude or you can let your attitude dictate your circumstances. We all have a choice. Now, look, circumstances are always going to happen to us, you know, negative things, bad things. And it's is it okay to be upset about it and deal with it at that moment? Jeanette, are you okay with that?
Jannette Anderson:
Absolutely. Welcome to being a human being. And part of part of the joy and challenge of being a human being is that we have a physical, mental, emotional and spiritual components to us. And I think that too much of our society, whether it's telling men that they shouldn't cry or women they shouldn't cry or whatever, shuts down that component of who we are. And that just distances us from a huge part of our knowing. Like we we get information on every level, but not if we're not connected to that level. You know, I was I was very young. I had a lot of medical issues. I was in the hospital a lot and I was in the hospital for some operation. I can't remember. I was maybe two or three, maybe four, and I was in the pre room, the prep room or whatever in a bed and I remember the bars on the side of the bed and I was terrified and there was a little boy in the bed next to me crying his heart out. He was so scared and he was just sobbing and some well-meaning bless or pointy head and nurse came by and said to him, Look at this brave little girl. She's not crying. You should be like her now. I don't know about him, but I've done a lot of therapy over that one little comment because that was the beginning of shutting down. Like, it's not okay to have emotions, it's not okay to be scared, it's not okay to express ourselves. And then we wonder how come we get scared to be seen, to be heard, to go out there, to put ourselves out there in the world? Well, because we heard some version of Be Quiet, Don't be seen, don't be too big. Who do you think you are? Some variation on those themes, and especially when it comes to expression of our humanity, especially in the form of emotions. So hell no, that's got to go. Anything that shuts down who we are and how we are expressed just takes us further away from being who we authentically are. So yeah, I'm pretty adamant that that is really important. And as entrepreneurs, as business people, you know, I've heard a lot of people say, well, you know, there's no crying in the boardroom. That's just not true. And it's part of what's creating the toxicity in environments. Whether you're a solopreneur in a large corporation, human beings need to be human beings and they need to be okay to be human beings. So the more we can bring the authenticity of all of who we are to the workplace, to our businesses, to how we show up in the world, the more real we're going to get, the more connected and the more effective.
Brian Kelly:
A man.
Jannette Anderson:
Why did you think I was from the South?
Brian Kelly:
I'm dead. This is. This is phenomenal. So a lot of people will come on and say, well, you're not telling me how to be successful in business. Yes, she is. It's not it's less about the mechanics of business. It's more about the mindset behind it. And that's why I love the mind aspect part of life, not just the show, not just business, but life. And the thing is, is yes, I always tell people, yes, get pissed off, get angry, and then get over it. That's the one thing successful entrepreneurs do better than others that aren't successful. And that is they do express their emotions, but they get over it as fast as they possibly can. Now, everyone's different on that regard as well. Do it as quick as you possibly can. You know, once you've let out the the fumes of anger or despair, whatever that emotion happens to be, and then move on to letting your attitude dictate your circumstances once again and say, I'm going to be grateful.
Jannette Anderson:
Well, and really, part of it is you can also use that power, because not all all it is is power that's directed in a particular direction. So how do you harness that and turn it into excitement? How do you take that anxiousness or that that frustration and turn it into creativity? How do we transform that into something that's powerful and effective for us? Because it's not about stuffing it, it's about utilizing it, it's about embracing it. And the faster we embrace it and embrace our humanity, the faster it is to not necessarily get over it, but move through it to the freedom on the other side and to where there's some space to go to choose again to go, okay, I'm out of reaction now what? Now what do I choose? Who do I choose to be? What do I choose to do so that I can have what I want to have?
Brian Kelly:
That was a perfect way of saying not to get over it, but to get through it. I mean, that just said a lot right there because if we say get over it, we're kind of discounting or trying to that it ever happened, but it happened. If we get through it, we've succeeded. We've punched through the barrier and we've learned from it in some way, shape or form. And that's that's what I find intriguing about successful entrepreneurs such as yourself, Jeanette Is that is the key, is learning from anything that is not pleasant, whether it be a negative emotion, whether it be a small failure in your business, you learn from it. Next time you'll have a better way, a better way of dealing with it, no matter what that is. And that just keeps you growing and moving forward. I just I'm getting goose bumps. I love entrepreneurship and everything has to do with it because it's just anti robot, it's anti human. So you're saying it. We're being there's a movement to magnetize a lot of us globally, unfortunately in ways you were just saying, you know, don't don't show emotion if you're a man and even a woman are not in the boardroom. No. You know, if you're in the boardroom, that is a place to do it. You're in a private place with other people, but you're not on camera. If you're on camera, it just depends. Is your client base there? There's appropriate times for everything, but it's okay to have emotion and express it. And I think that's what you're saying.
Jannette Anderson:
Yeah, absolutely. And you know, just on that note, because there's some people here who might have this question around, well, how much is it okay to express, especially publicly or with our clients or whatever? I got to tell you, almost every well, every post I've ever done in my Facebook group or other places, that is me being real, raw and authentic, which typically includes crying and so forth, are the ones that get the most posts. Now what I do recommend is that you need to be standing on the shoulders of whatever that is that you're dealing with or have been through it and processed it a bit. You can still feel the raw emotions, but you don't want to be in a situation where your clients feel like they need to rescue you. You do want to be in a position of strength and we can be in our vulnerability and be strong. We can be real and authentic and still be coming from that position of authority and strength. So it's not about putting on masks, it is about being okay with being period, with being, because when we're okay with that, then people don't get twisty and sideways and think they have to come rescue us and all that other nonsense. So it's okay to be real, just be really grounded and being all of who you are.
Brian Kelly:
So many. These are golden nuggets, ladies and gentlemen. I'm not kidding. Be real, raw and authentic and in a position of strength, because that is the kind of person that is more successful than those that are trying to basically mask over it and be something that they're not like by not being real, by trying to be something they're not, or at least masking what they don't want others to know about them. The thing is, yeah, you want to be careful about it and you want to be in a position of strength. I love how you coined that, Jeanette and you just the more you are authentic and real, the more people will relate to and the more quickly they will be apt to do business with you because, oh, she's like human. I love that about her. I can relate with her. My gosh, if she can become successful being a human, that's the way I look at myself. I guess I can do the same thing to Jeanette. Let's get on a call. Let's see what. You can do for me. That's how, in a nutshell, that's the what do you call those for Dummies books version of it.
Jannette Anderson:
Yeah, exactly. Exactly. And I think especially if you're a coach or trainer or consultant or a person who's a leader, if you're a leader, then we have to model permission for being who we want to be. And and the best way to lead is by example. And if you're busy telling people to show up and don't be afraid to shine and don't be afraid to be who you are and you're wearing a mask and being full of bullshit. Then, then there's a misalignment. It's out of integrity. You know, in this online expert Preneur World that many of us are in, we've all seen and been at events and seen the speakers and the gurus who are one thing on stage and entirely different when they get off stage and who are standing in front of their Maserati and they're in their marketing and can't pay payroll because they're robbing Peter to pay Paul. So I really, really like my my not so hidden agenda is to actually reinvent the patriarchy, which is not to say patriarchy has nothing to do with men, has everything to do with the system that really isn't. Working. There's a lot of parts to it that are not working. And one of the best ways to do that is reinvent how we do business in a much more authentic, collaborative, co-creative, honest way, less manipulation or no manipulation to really start saying, how do we be effective? But doing it in a different way, rather than coming with all sorts of masks and stories and manipulations and so forth, like, I think we're just all tired of that. Can't we just show up, be together, share expertise, help one another, and make a difference by being the difference that only you can be here? And sometimes I say that and people say, Oh, that's very naive. And it's like, Well, that's why we're screwed up as we are, because you think that's naive. So get a grip, let's get a different system and let's get it working.
Brian Kelly:
Nice. I knew I was going to like you. I knew it. So. Oh, my gosh. So many great words of wisdom. Be authentic collaboration. It's interesting because marketing is always this. It's like real estate. What worked ten years ago. It's now in the tank ten years later and then it comes back up ten years from then, it could be completely different. What works? One thing that has always worked that I've never heard anyone dispute. You can dispute it if you want, though, in case. You know, fact. Is relationship building as part of your marketing, it should be your primary. But a lot of people went away from that, especially with the advent of the Internet and automation and mass emails. And it worked for a while. It did, but the real estate market turned and it's not working anymore. Not nearly like it used to. And the thing is, people are becoming more astute and privy and they know what's going on and it's going right back to the core. Build a an authentic relationship with an individual and be someone who has a servant attitude willing to give information without asking for money every 5 seconds. Know, Oh, I can tell you, but my time is valuable. Like, no, I don't. I don't buy any of that. It's okay if you do. If others do, I'm okay with that. It's just it doesn't work today as well as it might have in the past. Have you noticed that?
Jannette Anderson:
Well, yes. So I agree. And I don't agree and I don't agree mostly because of the things that are not said in that in that comment or that equation. So, yes, I absolutely think that it's about being connected human to human. What I what I think a lot of people, especially a lot of women struggle with when they hear the word relationship selling, for example, they think what that means is that I need to just talk to you and be your friend. And it becomes about approval rather than adding value. It becomes about you got to like me versus I need to be valuable to you or I need to be of support. And that stops them from actually being effective in getting clear on how do we engage, how do I support you and and how can I serve you? Because I can't serve you until I sell. Unless if you're a client, if it's in business. And and so if relationship marketing sounds to people and it sometimes does or it gets interpreted as an implement it as a I'm just going to give and give and talk and socialize and chat and hope some day. Maybe you might buy from me that not so much. That doesn't work. If if the point is, you know, because and I also say to people look a relationship is when someone phones me up and says, hey, do you want to go to the movies this weekend? That to me is a relationship that's different than what I do with my clients. It's different than what I do with prospects. It's different. Now, that doesn't mean I don't have a relationship with them, but that's not how I think of it. And I think sometimes people conflate those and they think, Oh, I've got to get this person to like me and and they're not going to invite you to their birthday party, but they might invite you to help them with their business, or they might help you invite you to support them in their relationship or whatever it is that you do. That's a valuable relationship. So, yes, I agree. As long as people are hearing relationship in the context of not yes, you want to know, like and trust the people you work with. But there's a big difference between that and I'm just going to hang out and keep sending you a bunch of random stuff as a way to avoid actually getting into relationship by selling something to you so we can so I can help you further and deeper. That would.
Brian Kelly:
Be the. Phenomenal clarification, and I appreciate that. And that comes from your background of working with women, which I only became knowledgeable of after stalking you and figuring out what you did and studying you before you came on the show. And with that, it's a perfect time to segway if you're okay with it into what it is you do like specifically. You know you are a business coach.
Jannette Anderson:
Yeah.
Brian Kelly:
And what I would like you to let others know and reveal to them if you're okay with this is who you cater to. Is it one on one entrepreneurs? Is it any stay at home moms? Is it stay at home dads? Is it corporations? What is your target market, in other words, and what exactly do you do for them? And if you have a success story, please also divulge that.
Jannette Anderson:
All right. And first of all, I want to say I so appreciate, Brian, the amount of work you put in to your shows because you do stock people, find out about them, do research, really do go above and beyond that a lot of shows and. In stages and people don't care. That's the kind of relationship investment that makes a difference in terms of how people engage with you and that that is contributing to the relationship in a significant way. So thank you for doing all that work. I appreciate it. So to tell you a little bit about what I love and what I do is, you know, as Brian said at the beginning in my introduction, my stand in the world is I want you to get that you matter and live like you do. And why that's so important to me, of course, is because for my whole life I wanted to matter and didn't. I wanted to get on the list, never mind the top of the list. I just wanted to get on the damn list. And and so I spent a lifetime working to be okay to do things that helped me survive. I'll tell you more about that in a little bit. But also, really, 35 years of my life is personal development facilitation, teaching coaches, how to be coaches and the inner game. So really supporting people and figuring out how to get the four inches between their ears. Working with a specialization in 40 years of business, startup and turnaround. So my specialty is getting four inches between your ears, working so your business can work and getting your heart involved in that as well. And, and so how I describe it, how I kind of describe what I do is, yes, I want you to get that you matter and live like you do. So I want you to translate that passion, that purpose, that why you do what you do into something that you get paid for. I'm a big stand for the and not the either or so profit and purpose making a meaningful difference and a magnificent living. No more of this either or crap. And and so really a lot of that has been my my grounding for a long time in really supporting entrepreneurs.
Jannette Anderson:
Also, I came from a very entrepreneurial background as part of my survival. Again, I'll tell you about that in a little bit, but a big part of what I really care about and where my business is kind of shifted to. I've had four iterations of my business, mostly in marketing. I've had an event planning firm, I've had a marketing agency, I've, I've done consulting and training in the field, etc. on strategy, marketing and sales mostly I work now with I call my savvy, successful spinners. So they are women who have been in business for a while and they they just cannot seem to figure out how come I'm working so damn hard and not getting as far as I should be. And so a lot of that is because they're doing the wrong things at the wrong stages. And where that came from, that focus, because it wasn't always this way. I used to predominantly work in male dominated fields is that I got a download about 11 years ago, ten years ago in a meditation, and I literally wrote out 11 pages in my journal. It was about audacity and it was about this mindset and and community and movement. And it was this inspiring thing with the mission statement of shifting the world from fear to love one happy woman at a time. It was really inspiring and I read the 11 pages and I closed the book and I went, Oh God, universe, whoever this is from, you got the wrong person. And I hung up the phone because it just didn't make any sense to me. And I kept getting the knock and I pick up the phone and I'm like, No, I don't even like women go away. Or I, you know, like, Oh, you got the wrong person. I'm not the right leader for this. Or, Oh, it's so been done. There's so many groups for women. Back then there was like four, now there's 4 million, right? So for about eight years, because I'm a stubborn wench, I resisted and I didn't step in and I dabbled and I kind of launched Audacity, but not really until finally, one day after, you know, repeated requests from the universe to do this, I finally got fed up and very graciously surrendered and said, Fine, fuck off, leave me alone, I'll do it.
Jannette Anderson:
And stepped in. And as soon as I stepped in, as soon as I committed, then I was like, Oh, okay, now, now I get why women? Why now and why me? So little, little tip there. When you commit and take action, you get clarity. If you wait till you get clarity, chances are good you're never going to take action. Action comes from clarity comes from action, not the other way around. So I finally, after all that resistance got clear of why women, why now and why me? And that's a bigger, longer conversation. Part of that is the whole reinventing the patriarchy. Part of it is just really related to my story in my origin. When I was like I mentioned, I had a very tumultuous childhood with lots of drama and trauma and challenges and poverty and so forth. And I. Really books became so crucial to me. They were my sanctuary and I wanted the book. Heidi I was almost five years old. I wanted the book, Heidi really badly. And I begged my mom for it and begged her and begged her and begged her. It was kind of my my safe place. And I, as only a very persistent, annoying child, can I begged her and begged her and begged her. And finally, one day she turned around and said, No, we can't afford it. I was shocked. I was so shocked. But not by her yelling at me, but by the look on her face. I can still remember to this day because I don't remember much of my childhood, but I can remember in every fiber of my being. The look of shame and despair and anger and sadness that she had from having to say no to something that small. That significant, but that's small. And there was some part of that five year old that decided right then that I wasn't ever going to see that look on another person's face. Not mine, not hers, not anyone else's. That it was really important for us to learn and figure out how to be able to say yes. Yes to what we want, yes to who we want to be, yes to ourselves.
Jannette Anderson:
And and so that kind of became a quest of of that inner pursuit, but also the external pursuit. And so as only children, because children don't complicate the crap out of things. So the other side of that epiphany was, I heard you. No problem, no money. Solution, get money. I wanted the book. I've just got to get money. So that's when I had my first business. So I had seen some neighbors. We lived in a housing tenement, saw these neighbors have a garage sale a while before. And so one day when Mom was off at work, she worked several jobs. Someone was probably supposed to be watching me. It was 1964. So, you know, a little laxer and especially in my household, I dragged everything I could out of the house small knickknacks, small appliances, some of my toys, my mom's brand new, beautiful fuchsia dress that still had the tags on it. And I had a gross. I priced everything I would like. I said, I came out of the womb entrepreneurial and so I could count really before I could do much of anything else. And so I priced everything. I had a garage sale and I was so proud. At the end of the day, Mom came home. I went running up to her, Mom, look, look, I got $13.72. I still remember to this day how much it was, and that was a lot of money, especially back then. She was really shocked, like, where did all this come from? So I told her I had a business and I was so proud. I thought that that would be what she was. I that's not quite how that turned out. Right. So, you know, I got I got a different reaction than I was expecting. She was not happy that I had sold some of our knickknacks and small furniture and so forth and so on. So I got spanked. She took my money. I had to go back around the housing tenement and buy back what I could. I got back most of the stuff from the ADLs, but of course the kids wouldn't sell me back my toys, so I lost most of my toys and I didn't get the book, at least not initially.
Jannette Anderson:
So many people might say that's not a very successful business venture. However, I learned some really important lessons from that. One is don't go into business with family. I'm kind of kidding.
Brian Kelly:
Really.
Jannette Anderson:
So that was one lesson. But the second lesson and the really important one was you can actually take your destiny into your hands and solve problems by being entrepreneurial. Had I not had a partner, I'd have been able to buy the damn book. And so I really did see that there is a power behind. If you have a problem, you can solve it when you get busy on a solution. And especially if that solution is entrepreneurial, then there's lots of of empowerment in that. And then of course, the third thing that I took away was that that aha. That epiphany around not wanting to see that look on anyone else's face. So the path to that was to take control of my own destiny was to take the power back into my own hands. And so that's what I'm really passionate about supporting women with. So this is answering your question of who do I serve? I serve women who really want to not have that experience of having to say no and who do want to really stand in their power in the value that they provide and be valued for it. And the reason for women, because I know I feel for you guys like I love men and I feel for you guys because everything is about women these days. And and the reason for it is we need to learn how to truly partner with men to make our world more effective. And we can't do that when we can't partner with each other and when we can't stand in our own power. We can't meet you and support you in the way that's going to make a difference in how we do the world when we are busy being less than in any way, shape or form. So part of why I think the Dalai Lama said Western women will change the world is because we need to step up. We've got a voice. We need to step into that power, step into our economic freedom, start creating the world we want, especially through our businesses, so that we can show up and partner with men and really make things far more effective and equitable for everyone. This is by no means a I don't work with women because I don't like what men. I work with women because I love men and I want us to be better able to support and partner with them. And so we got to get our poop together first.
Brian Kelly:
That is no pun intended. Another bomb dropping moment.
Jannette Anderson:
So so in answer to your question, I work with women getting their businesses growing and helping them. By the way, and a few good men. I have been clients because I just can't resist. But really, that is why I really love supporting women and stepping up and out and so that we can bring different perspectives to how we do what we do. And I think it's really valuable and important. And women really struggle with a lot of things that systemically are not the same for men and, and like, like being willing to be seen and heard. Like how we find our voice. How do we do that with with conviction and passion versus stridency and proving and pushing like those kinds of things. So, so what I really work with them on is I call it the three whys and what the internal game of business. But also why do you do what you do? You know, and coming back to what you asked me earlier about what gets me out of bed in the morning, it's by why it's that. It's those stories that I just told you about why I do what I do, because I really want people to get that they matter because I'm getting that. And in the supporting you, the more you get it, the more I get it, the more that all transforms. So my why gets me out of bed in the morning. And most days there's days I have to turn the volume back up on it. Let's get real. There's other days where nothing gets me out of bed in the morning. And so why do you do what you do? Why do people need you versus the millions of others who can do what you do, especially in this global marketplace? Now, like, really, why you what's the value that you add? And by the way, don't please don't ever answer that question with a list of your modalities and or your accreditations because no one gives a shit about that. That doesn't actually that's not why we pick you. We pick you because we resonate with your why. We pick you because you have the right solution to what we need.
Jannette Anderson:
We pick you because there's a connection. We pick you for a bunch of reasons, but your credentials and your modalities and your methodologies are typically at the bottom of the list. So please don't lead with those. And why do I need what you have? And this is something that most businesses and especially most entrepreneurs really struggle with. They talk about what they do, not why they do it. They talk about what they do as in the features of it. They don't answer the question that most people are asking, which is What does what you do do for me? When people say, What do you do? Please don't ever answer that question again in the future. Just don't stop it. Answer the question they're really asking, which is What does what you do do for me? They don't care what you do. They care about what it will do for them. So answer that question instead, and you're going to get them leaning in instead of glazing over and politely smiling or just walking away. So why do they need you? Why do they need what you have? And and can you talk about that from a perspective of benefits and what's in it for them versus feature, feature? Feature. Most entrepreneurs think they have good copy, but really all they've got is a bunch of of feature dumps. And and then what is it that you do? So how do you package price, position your expertise in a way that is compelling and is clear? Again, most experienced entrepreneurs think they've got those things down and most of them don't. But really, the biggest challenge and what I help people with the most, I kind of call it industry rehab. And what I mean by that is in this online expert preneur world that most of us are living in now. There's a lot of people who have invested a lot of money and time and heart and effort in buying this program or that solution or this coach. And they have what I call shelf help, shame. They've bought the program, put it on the shelf, and now they just feel bad because the gap between what they know and what they're doing is wider.
Jannette Anderson:
I actually think our gurus in this industry are taking more people out of entrepreneurship than we're putting in. And frankly, it pisses me off a lot because this one is selling this piece of the profit plane. They're selling the wing of a Cessna and that one's selling the engine of a 747. And they're all promising to help you build your profit plane, this thing that will take you off and make you $1,000,000 in a weekend. And by and large, it's BS because no, you're not going to do a seven figure launch your first time out. No, you're not going to write your book in the weekend. And no, you're not going to make $1,000,000 from your first event. Like, I'm sorry, someone's got to tell you the truth, but they're selling you all these pieces of the profit plane. But the problem is those things work at the top of the mountain where they are. When you have a list of 40 or 50,000, you've got infrastructure and you've got team and you've got cashflow and you've got the influence that you need to be able to be on stages and sell and so forth. But they're selling the solutions to the people at the bottom of the mountain are on their way up the mountain who don't have that in place. And then they feel bad because they think that they're incompetent or incapable and they're not. It's just the wrong solution at the wrong time. And not only do they not have a schematic for you, by the way, this is my soapbox. Let's look out because I'm on a rant here. So they not only are buying all these disparate pieces, they don't have a picture or schematic of the plane they want to build for them because some people want to fly or they want to just have a nice, easy little side hustle. And some people want a 747 because they want to take an entire tribe with them or build a movement or something. You got to know what kind of plane you want to build and get the schematics, i.e. a good business model for you to put that together before you can be successful in building your profit plane.
Jannette Anderson:
But the one number one thing you need to be successful at that is you've got to have what I call your revenue runway. If you don't have a runway for a plane to take off, off and land on, guess what? It crashes. And I have soybeans. I have I have run for many of these entrepreneurs. There's 50,020 5000 high end programs. And I have seen hundreds of people invest in those things. But they don't have a revenue runway. They don't have the foundation they need. They aren't clear on their three whys and what they don't know who their right client is. They don't own the value they provide, and they don't have clarity about how they're going to get their customers up the mountain. So until those things are in place, don't build a plane. Until you have a runway in place. Then know what kind of plane you want to build, then get the right plan to be able to put that together. And then you can use some of those pieces that you bought because some of them fit you and some don't. Some are part of the cookie cutter solution that the gurus are selling. That, by the way, like you said, Brian earlier, worked ten years ago, doesn't work now. You know what people be used to be able to do launches and launch with a list of 4000. Now if you have 40,020 JV partners, maybe you can get the same ROI. So I think it's really important for people to understand who they are, what their style is, what kind of business they want to build and build the business around your life, not your life around your business. Because when you approach it from that cookie cutter solution, you're going to build your life around your business and you're not going to be happy. And neither, by the way, is your family and your loved ones, because the business comes first in that scenario. So build the life you want, then create the business that supports that. So that's my rant about what's wrong with our industry and what we need to change and fix. So stop buying those programs for the love of God.
Jannette Anderson:
Build a revenue runway. Put your credit card well, put your credit cards away. Aside from the things that help you build your revenue runway and then utilize those things that you've bought so that you can start getting into action and getting return on investment because you've got something valuable to share. But you're not going to if you're busy doing being distracted by that bright, shiny, instant fame, instant riches. Bs that you're being sold and you're buying.
Brian Kelly:
So astutely stated all of it.
Jannette Anderson:
And you tell I get a little riled about this.
Brian Kelly:
I agree with it all. Yeah. Because they give you they don't tend to give you the big picture or the starting point that you need to be at, like you said. That's the feeling you get is shame. It's like, well, I don't have enough following to implement what you just told us to do. You know, that happens a lot. And oh, my gosh, I love all the airplane metaphor 747 Cessnas because I built myself a bomber. They love it. In the marketplace with your message. That's what carpet bomb marketing is all about. So yeah, that's a shameless plug. But that was perfect. I mean, did you did you did you, like, just come up with all that? I know you did. But that's pretty awesome.
Jannette Anderson:
No, it is something that I've been seeing for a long time. And like I said, helping a lot of those gurus build their seven figure businesses. I know what kind of works for them, doesn't work so well for the people that they're selling it to. And so, yeah, I decided that A, it was time to build my own seven figure business. So working on that and B really want to do it not at the expense of the people that I'm in theory, helping.
Brian Kelly:
Hmm. Amen. Again. Yeah. I'm telling you, this is. Awesome. Anderson, what a breath of fresh air. Oh, my gosh. I just looked at the time. That is. An indication that. I had a blast. Real quick, I want to put up your website and let people see what it looks like, because when they go to it, they'll know they're there. And that way they can reach out to you. And you also don't go anyone because Jeanette also has a gift for you. So you don't want to miss that. And I haven't forgotten. Five nights stay. Five star luxury resort is on its way very soon. Let's see. I want to put up the website. There it is. Coming now. Beaut audacity dot k k stands for Canada A and that is the way I see it. So go ahead. If you want to connect with Jeanette, then go to Audacity K and there is a Kinect. Do you see that? There is a connect nav bar right up there. Menu item. All you do is click on that and connect with her. Are there any other ways you like for folks to connect with you that you prefer?
Jannette Anderson:
Thank you. Well, I don't know about prefer, but I have a Facebook group currently called Audacity Action Heroes that you are welcome to join. Again, it's predominantly women and a few good men, few smart men who want to market to women and and who love women and want to support them as well. And we have a great show there every week where I also interview experts and support you with lots of information and education. Now, the name of the group is changing to the purpose of profit sisterhood. So again, I like to share when I screw up, please learn from me. Don't name things, things that something that people a aren't searching on and B don't understand. So they want to be able to raise their hand and say, yeah, that's me. So but these action heroes is not a very clear name for for Facebook group. So it's now going to be the purpose and profit sisterhood starting soon. So if you get confused, you are in the right place, whichever one you're at. So that's an option as well.
Brian Kelly:
I just saw this. It's such a great line. Are you ready to grab life by the ovaries and go for it?
Jannette Anderson:
That is exactly that's one of my things that I really want to support people in is getting clear on making their next leap and doing it as boldly and bravely as they can, which is not to say without fear, but with a lot of willingness and courage, and ideally with someone to hold your hand and heart as you leap. That's why we need one another.
Brian Kelly:
Yes. So talk to Jeannette Anderson. She will remove that resistance, that hesitation that will liberate you to move forward and do what you were put on this planet to do. And that's to have an impact for others, whoever that might be. It depends on your y awesome audacity dot k. So that is spelled for our listening audience body. A c i t y. So it's like bodacious, but it's bone density dot c a for Canada. A I just can't stop saying it.
Jannette Anderson:
But there's no way after the Canada and, and it is a wonderful word. It means bold and audacious. I didn't make it up. It is actually a word. And so it's an opportunity for you to be bold, be audacious. And by the way, you don't have to be that to choose that and show up that way. It is a learned skill.
Brian Kelly:
I love it. Oh, we have somebody watching all the way from Nigeria. How are you doing?
Jannette Anderson:
Hello there.
Brian Kelly:
If I could pronounce your name and I'll mess it up, but. It's very good luck with that. Yeah. She jokey? I don't know. I'm sorry if I messed it up, but thanks for coming on watching from Nigeria. I appreciate you. I love it when we have folks coming on. Great, great, great. I'm going to remove that over here. And so we are coming up to the end of the show. But we got a couple of things, three things to take care of here I haven't forgotten. Stay on. In just a moment, I'll show you how I'll share with you how to win that five night stay at a five star luxury resort, compliments of the big insider secrets up there just over Jeannette's left shoulder the right of the screen as you're watching lie on the mind body business show dot com and there's no a after that one. And a little birdie told me this one over here, this wonderful amazing astute incredible birdie said that she also has a gift for you as well. So you want to stick around because here's what happens next. I love to close every show. Jeanette with a very profound question, and it became a profound question quite by accident, because I asked it several times over a span of several shows, not with intention, and realized that the answers were very interesting, very profound about Wow. So I ended up making that the end of the show. And anyone and everyone watching and listening you do not want to miss. Don't fast forward if you're listening to this recording because you want to get the free gift as well from Jeanette. So before we go any further, I'm not going to ask that question just yet. I'm going to do what I promised, and that is reveal to you how to win that five night stay at a five star luxury resort. Write this down. Do not go to this website yet. You have time. When the show is over, you can go and we'll give you several hours to enter to win. Here it is. And then we'll bring up Jeanette's gift next. And then the big question. So if you're watching live, you want to go to our WIP dot I am forward slash vacation write that down. Don't go there now R.I.P. Dot I am forward slash vacation. One of the keys to success is following instructions. Do not go there write it down R.I.P. Dot I am bored slash bay vacation and guest experts are allowed to enter as well. Hint, hint, wink, wink. Jeanette Anderson.
Jannette Anderson:
I was just typing it in my URL to go do that.
Brian Kelly:
I love it. I love it. And yes, we did have a little birdie. I got a link from you, Jeanette. What are we doing with the big one?
Jannette Anderson:
Well, there's two things I would like to give you. And by the way, just as a tip, don't do this because then you just confuse people. But I want to give you a gift. And that's my training about the Genesis story, but also because I was on my rant about you got to know what stage you're at so that you can do the right things at the right stage. I have a free quiz that helps you figure out what stage you're at, and you get an infographic that tells you what you should be doing and shouldn't be doing at that stage. So I really want people to have that so you can figure out where you're at, what you what will help you get your next ten or tens or tens, hundreds of clients, depending on what stage you're at. So that's what that link is for. It's for the free quiz. But that's not my gift. My gift is more valuable, but it's differently. Valuable.
Brian Kelly:
Anything from you is supremely valuable. And I'm not joking when I say that I can tell already so that that URL that she's referring to, I put it in the comment section. For those of you that can't see that they're listening on podcast, it's a bit.ly link, so it's bit dot ly forward slash success roadmap quiz all together. There you have it. So bit.ly forward slash success roadmap quiz. And then we're going to get to now at last, all the teasing is finally over the gift from Jeanette Anderson herself. Let's bring up the URL for that. I'll bring up the wrong URL. Let's bring up the right URL and also bring up that respective Web page as you go ahead and describe it.
Jannette Anderson:
All right. So earlier when I was talking about having the garage sale, that's an example of a Genesis story where your wife started from. Why what you do matters to you so much? Why do you do what you do? And we can use that Genesis story in speaking on podcasts to talk to people about why we care about them and what we do in our bios and our intros and our about US pages. But sometimes it's really hard to figure out what that is. So I've created a training that supports you in figuring out what your Genesis story is and how to express it, and that training can sell for 247. I want you guys to go and get it because Brian is awesome and anybody who listens to him is therefore awesome. And so when you put in the code friend, capital F friend at checkout, so it'll ask you, it'll take you, it'll say go to billing or whatever. When you put in the code, you get it for free. So it will really support you in being able to and not just speakers, trainers and coaches, but anybody who needs to engage people in who you are and what you do, then this will help you with that. So please go and get that free gift and help yourself. But like Brian said right at the beginning of the show, it's not about getting more information. It's about taking. I'm on it. So watch the damn training, do the damn exercises, get the damn results. But you won't get it if you just go get it. Put it on your virtual shelf by sticking in a folder somewhere and not doing anything with it.
Brian Kelly:
Just say I love it. Damn it.
Jannette Anderson:
Exactly. So please go get that. Please take the quiz. Please reach out if I can support you. I love, love, love questions and. And really just helping people get going so that you can be seen, can be heard and be the difference that only you can be because no one else can be the difference that you are here to be.
Brian Kelly:
Real quick, for those of you listening, that's Beau Siddiqa. As we said earlier, if you don't remember how that was spelled, just rewind a little bit. Bodysuits, forward slash Genesis story. Story. If that doesn't work, put WWE w in the front. So audacity. Dot ca forward slash genesis story and then enter the word friend with a capital F singular no. S friend at the checkout. And then you'll get this thing that she normally sells for $247, which is a discount already. You can get it for free exclusively right here on the Mind Body Business Show because of her amazing wonderfulness. And I thank you very much for that very, very sincerely. And I know all of you now are wondering when is he going to ask that dang question because you built it up so big. And it is it's a big question. It's cool because it can be personal. But the thing is, Jeanette, I just want you to know this, that there is no such thing. As a wrong answer. It does not exist. In fact, the exact opposite is the case. The only correct answer is yours. All right. That's all that makes it personal because it's unique to you. That's it. So we're not getting into your personal business. It's just, what is it? What is your interpretation of the answer of this question? Are you ready?
Jannette Anderson:
I'm ready. I'm so.
Brian Kelly:
Curious. So curious. I love it. I love it. Here we go. Jeannette Anderson, how do you define success or.
Jannette Anderson:
I'm going to answer it this way. I have two rules in life because I can't remember a lot, so I got to keep it simple. Don't do anything you're going to regret and don't regret anything you've done. So don't do anything you're going to regret. Like, think about it. Think about the impact. How are you going to feel if you do this or don't do this down the road and then don't regret anything you've done? It doesn't mean be a psychopath. It means learn the lesson. Make the adjustments that you need to make. And move on. I think success is when we get to the end of our life without regrets. And that comes from living our life the best that we can. Not without mistakes. Not without sadnesses and loss and challenges. But without regretting who we've been along the way, because we're always doing the best we can. So the more we show up. The more we focus on who we want to be. The more successful we're going to be.
Brian Kelly:
And you know how this is going to end, don't you, Jeanette? Yay! Oh, my. Goodness. And, yeah. And we love you. You are amazing woman. You're an amazing entrepreneur, business, successful businesswoman. I can tell there's no doubt in my mind how much you love to serve others that you're why it's very, very evident and appreciate you for there was so much, my gosh. But there was one statement that I've never heard anybody say and it had to do with. So just as a side note, I. Have been taking notes for. Everyone out there that why are you making me take notes like I don't do I don't tell you do anything I wouldn't do and do do oh I say do do. But you said something about you love to help women because you love men something that that and I'm like, wow, I've never heard that before. That is amazing. And so you get the whole and you talked about it so eloquently in the beginning or earlier about what's going on in society and how we're all being dehumanized to some degree. I appreciate that that you verbalize that being a man that's on that end of it and I'm not here as woe is me. It's like we I just man up and pull up my shorts or my my pants until it hurts. Sometimes I'm sure that I appreciate that you have that insight and that you brought that awareness to the forefront. So thank you for that. But thank you, more importantly, for all of you, you brought your wonderful stories to airplanes. I love those. All of it. You are by yourself. You're an amazing like you're impactful person. Thank you. You're going to impact so many more people. And I wish upon you the greatest success of that you could possibly imagine. Because why would I do that? Because I know with greater success, greater wealth that includes wealth, that you will scale your business and impact even more women and men as you go forward in this wonderful journey we call life. So I appreciate you. Jeanette Anderson, you have been an absolute godsend and a joy to talk to you. I appreciate you.
Jannette Anderson:
Thank you so much, Brian. And thank you for the kind of person who works hard at lifting other people up and providing space to shine the light on other people. It really shines a light on how big your heart is and how strong your commitment and your why is. So thank you for that.
Brian Kelly:
You're very welcome. Well, we turned into a love fest.
Jannette Anderson:
It it is.
Brian Kelly:
It's yes.
Jannette Anderson:
And, you know, we're both wearing red, so that's we're just kindred spirits.
Brian Kelly:
I love it. Yes. Thank you. Jeanette, you've been an absolute godsend for this, not just for the show. For me personally. I appreciate you and I look forward to what we can do together going forward. That's what it's all about. Ladies and gentlemen, collaboration. I said the word relationship. I love how you clarified that. I want to talk to you about a better word or term to use or a way to describe that. I didn't have time to bring that up on the show. Maybe afterward, and we'll make it a bonus. Everyone gets to know what that bonus word is later. All right. That's it. We've got a little over time. I'm fine with it. I'm not paying for the studio time. It's my studio. I own it. And YouTube and Facebook don't put a limit on it that I know about unless we're done. No. All right. This has been the mind body business show. I'm your host, Brian Kelly, with the amazing Jeanette Anderson. Until next time everyone go out there, model success, take action on what you've just taken notes on with Jeanette and go crush it and serve more people and make the world a better place. That's my rent. That is it for tonight. So long, everyone be blessed. Take care from now. Thank you for tuning in to the Mind Body Business Show Podcast. At www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Jannette Anderson
Jannette Anderson’s title is ‘The Why Whisperer’ because she is passionate about showing purpose-led entrepreneurs how to tap into their ‘Why’ so that they GET that they matter—and live like they do! She shows them how to do the right things, at the right times, to create success, and impact, on their terms!
She is still stupidly in love with her work after 4 decades of being a transformational mentor, trainer, and international speaker.
Although her “Location Independent Lifestyle” was curtailed for a bit, she's back on the road. Visiting 33 countries so far allows her to work with clients globally to help them “Be the Difference That ONLY They Can Be!”
Connect with Jannette:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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