Special Guest Experts - Jason and Lisa Nast: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through? And with that is the question. And this podcast. Will give you the answers. My name is Brian Kelly. This. The mind body. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body business show. I'm especially excited tonight because I get to for the first time proclaim on a live streaming show that I have with me tonight, Jason and Lisa Nast. Yes, that is so fun to say because they are newlyweds and Jason is one of the dearest friends I've ever had. And we met probably 12 or 13 years ago. And we're going to talk more about a little bit about the past, I'm sure, and then bring Lisa into the fray. Jason and Lisa met many years ago, and it's just a cool story how they reunited and then ultimately now our husband and wife. And I'm just like, I'm goosebumped all over the place about it because I know how happy they are together. And this is the kind of thing that most people strive to achieve in their life, and that is happiness. And these two have done it. I mean, they every day that I talk to Jason, he's over the moon elated and happy. And he's not a 20 year old thinking, oh, it's a new car smell and that'll go away. No, he he understands life. He understands what he got into. And he knows he's got a long term happiness sealed. He's he's in it. And so and Lisa has been saying the same thing. They're both over the moon about each other and I'm over the moon for for them because they are just unbelievably, genuinely beautiful people. And I cannot wait to introduce them. I'm going to do a shorter intro than normal because I can't wait to get to them. But the mind body business show it literally is a show that I developed with you in mind the entrepreneur or the business person that's looking for that next thing to get to that next level without having to do it yourself necessarily.
Brian Kelly:
And so I bring on successful entrepreneurs, which both Jason and Lisa are to help give you those secrets to success that can help catapult your you to that level of success that you both want and deserve in a faster manner. Instead of trying to figure it out all on your own, why not learn from those who have already done it and simply model it? Which means copy? How many of you ever were told never to copy when you were in elementary school? I was one. Maybe they let you do that now. And so as we get to become adults, we still think it's a bad thing when we become adults. It's the only thing you should be doing is modeling other successful people doing what they do. That's how you get to success faster. And so once you shift that in your brain, you're that much farther. And that's what this show is truly about, is bringing on successful people from all over the world to help you to get that one. It could be just one, one tip that could change your life forever. I've seen it happen over and over, and so I cannot wait to get into it. So another one of the things I've learned are there are many traits of successful people and they they are in the mind and body and business categories. We'll go into that a little deeper later in the show. Another one is that to a person, what I found of these people that I've studied, they are also very avid and voracious readers of books. And with that really quickly, I'm going to segue into a quick segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Reach your peak. Library.com Real quick, word of advice, then we're going to get moving. We're going to bring Jason and Lisa on, and that is you are going to be hearing about resources, web addresses, books, things like that. It happens every show. Rather than succumb to that urge to go running over and clicking another tab and checking it out while the show is running, I implore upon you to instead get out a pencil and paper and write it down. Do not visit it, write it down and visit it after the show is over. Because why? Because the magic happens in the room. And I would hate for you to take your focus away at that one moment that Lisa says that one thing that could change your life forever or that one moment that Jason whispers the secret to success and you weren't listening because you were off looking, you do not want to miss a single word from this power power couple. I you not reach your peak library is a site that I had developed with you in mind. I know it sounds cheesy, but it's true. I myself was not a voracious reader until. About 11 years ago. At the ripe age of 47. Everybody's done the math. They know where we're at now and I'm proud of it. And so this is a website that I literally had put together after I became a voracious reader and started reading a lot of books, and I would ingest them using Audible. So I listened to them and I put on this site. I had my team put them here, only those books that had a profound impact on me, either in business or personal life or both. And this is literally my gift to you. I mean, this is not what you would call a money making website. You click those buttons, it goes to Amazon, find a book you want, go get it wherever you want to get your books. If you are loyal to a bookstore, go there. All I would implore upon you is to find the book that jumps off the page and go get it. And then, of course, read it and then implement what you learn from it. That's it. I'm done with this intro. I've got to bring this power couple on. Ladies and gentlemen, welcome very soon to the stage, Jason and Lisa Nest. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league Qualified.
Brian Kelly:
Yes. And there they are. Ladies and gentlemen, it is Jason and Lisa Nast, the married couple. Oh, I cannot. Oh, this is awesome. Thank you so much for coming on. I appreciate you and love you both so much. You have no idea.
Lisa Nast:
Oh, thank you. Same here.
Brian Kelly:
And you're coming here by way of what state is it again?
Jason Nast:
Well, we're in Tennessee at the moment.
Lisa Nast:
And I think that's the first time our name has been announced, actually since we got married.
Jason Nast:
That's true.
Lisa Nast:
Yeah, that was awesome. This is great.
Jason Nast:
Wow.
Brian Kelly:
You know what they say? You never forget your first. So that's true.
Jason Nast:
Well, you were there all along for all. Well, I.
Brian Kelly:
Wouldn't say for that, but. And yeah, we are. Jason and I go way back. Dear friends, Lisa became a fast friend as a result of basically reuniting with Jason. How long ago was that? How many years ago did you guys finally reunite?
Jason Nast:
Well, we were two. Yeah, a little over two years ago. Yeah. Yeah. And so 17 years ago, 2006.
Brian Kelly:
Yeah. Want to get in that story like, first? Before we do that, we got to do what I call little housekeeping. It's more aptly called bookkeeping for having some bills paid. So sit back, relax, watch this. Don't go anywhere. And Jason and Lisa will be right back all together here in just a moment. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and. Daytona beaches are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK and Argentina. I mean, it just keeps going on and on and on. Australia, at the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live. The next time we do not spam, we do not even pitch any products or anything from that notification. It's just simply a way for you to know that we're alive. And now you can join us and you can also participate in this incredible, incredible prize. And you do not want to miss this. So come on live. And you do not want to miss a moment because of our incredible guest experts. And we will reveal that at the very end. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down. Carpet bomb Marketing.com. Then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called The Richer Club.
Brian Kelly:
Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak Club.com. All right. Now let's get back to the show. Good Lord, yes, please. Let's get back to the show already. Jason and Lisa don't know who that was yammering on forever, but jeez, it's about time he's done. So I really want to find out about your to your backstory. How did you meet? When was it? Where was it? And then fast forward to the next time when you guys reunited. Either one of you, both of you.
Jason Nast:
So I'll start and she'll fill. Um, so we met in 2006 on a cruise actually out of Galveston, Texas. It was on the Elation, the Carnival Elation cruise ship. And I was with my father and my brothers, and she was with a family member and. We just literally going into the karaoke bar. I held the door open and and and kind of helped her in the door. Escorted her in. And she's like, Well, thank you. And I'm like, It's my pleasure.
Lisa Nast:
And when I when I turned and looked, we just we caught each other's stare. But it was. Well, that just doesn't make any sense. Have a good night. And, you know, when you run on and you're having fun and we're headed to the karaoke bar, you know we're there to have fun.
Jason Nast:
So, um, so we ended up having the same group table for breakfast and dinners. And so we started talking and learning and it turned out that she was in marketing and I was also in marketing. And so it was great exchange of ideas and we both liked singing same karaoke songs, so it just kind of became a fast friendship. But it was more, right? Yeah, it was more. We didn't know. It was more. We didn't.
Lisa Nast:
Yeah, we. There was a spark and we even talk about it now. Yeah. Because we both love the moon. Um, but you go home and after a cruise and when you go home after vacation anyway, you think, Gosh, I just want to go on vacation again. But when when you go home from something like that and meeting him, I went home and my first thought was, I got I got to talk to him. I need to he I realized immediately on the ship he was like oxygen. And so I would grab the phone and we would talk for hours about work. And, um, and he was so good with marketing, as you already know, and, and business plans and helped me so much. And he just became my oxygen didn't make any sense, but I just I knew I had to know him. He had to be in my life. And I told everybody.
Jason Nast:
And so we always remain in contact for business. And and 15 years went by Yeah. We literally never saw each other, but we talked to each other occasionally. And, um. But no matter what, if we hadn't talked to each other at all the whole year, there was always going to be a birthday call or text. And it was in 2021, right? Yeah, 2021 I was at that time. We'll talk more about real estate later, but at that time I was cruising across the country looking at different real estate projects that I wanted to get involved in. And I was in Arkansas. It was her birthday, which was just last week. No week and a half ago, Yeah. On the first day of spring, it was March 20th. And so I called her because I was driving and it was not safe to text. So I did my voice to voice calling.
Lisa Nast:
And it was 820 in the morning in case anyone's wondering.
Jason Nast:
Early in the morning. And not that I gave her a call and what I, I was just calling to wish her happy birthday. But what I didn't know was that she had been planning on that call for a while. Let you tell that part of the story a few months.
Lisa Nast:
A few months. Um, not to bring anybody down, of course, but, um, my. I shared Jason with everybody. I told everybody I was so fascinated by this man that lived some somewhere other than Texas was fascinating to me. 52 years in Texas was all I knew. So he was fascinating. Anyway, just talking on on the cruise and he used California terminology that I'd never heard before. It was just fascinating. And so I shared him with everybody. And so my mom joined him on Facebook. My aunt joined him on Facebook. My best friend was my cousin that he met Amy on the cruise. So of course, she started following him and they would all just, you know, check in with him. So I was blessed enough to get to know his family on the cruise, and he was blessed enough to get to know my family. And so it was just a really neat mix and our friendship meant so much. But at the end of the day, that connection just it just stayed with me over all of the years. And when we did work together, when I ran a hospice, he was the first one that I called when I needed business plans and help with marketing discussions and joined right in and was always available to me and just changed my life with that. And so anytime I thought of something to something with business, I'm continuing to go on and on. He was the one that I called and it's a phone call. I'm getting back to it. What I had been preparing for was I needed to take my mom's ashes to Tennessee, and when he called, I was already making those plans and waiting for him to call for my birthday. And I only had three words to say. Nope. Hey, baby.
Jason Nast:
Are you ready?
Brian Kelly:
Are you ready?
Jason Nast:
That was her. I called up saying happy birthday, and she said, Are you ready? And my answer to her was, It's about time. It is about time. And she asked me where I was, and I said, Well, funny you should mention that. I'm driving across country. I'm in Arkansas right now. And she said, Stop, I'll come see you. And so she packed up, drove up to Arkansas. We met now again, this is the first time we have physically seen each other in 15 years. And it was. It was just an interesting. Idea that I'm floating around in my head like, Oh my God, this is incredible. Woman I know her business, I know her logic, her mind. I know her attitude. God, what an incredible experience this is going to be. And a minute, minute. We saw each other in the parking lot. It was just no time. And it was great.
Lisa Nast:
Yeah, no time passed.
Jason Nast:
So. So can I tell the rest of the story? Go ahead. Okay, so then here's the fun part. Now there's a little bit of a downside to this. So. So her mother had actually requested that her ashes be put in her near her old home in Tennessee. Unfortunately, Lisa didn't know where that old home was, so she asked me to help and I said I would help. And she said, I need to let you know. My mom asked. If you could go with me. Now. Her mother passed away in 2017, so she had been holding on to these ashes for a long time. And then information. And then, of course, she says, I'm in Arkansas. And she goes, Well, where are you going? I said, Actually, Tennessee. I just bought some houses in Tennessee, so. So she came to Tennessee and we took care of your mom. And it was a wonderful experience. And we got to see a lot of Tennessee got to show her around some of the places I went to and then we get back to my house. Here's the funny part. This is the hilarious part. So now I have some planned trips coming up. I've got some flights I'm taking. And I say to her, I go like, okay, so I got this trip planned this weekend. Um, when were you planning on going back to Texas? And she said.
Lisa Nast:
Uh, not. I have all of my life in the back of my truck and I sold everything. I'm moving in and wow, you had quite a few men living here at the time. We did.
Jason Nast:
So we had I had a group of investors of of real estate investors. So we had five people living in a 500 square foot little room. We were all just piled up on air mattresses and things like this. And then she comes, which is wonderful, but now we're adding her to this and then I'm leaving. Yeah, he's leaving her with four guys, like two weeks after. It was crazy. But anyway, it was phenomenal. We have literally been attached at the hip ever since and it's been the most wonderful experience.
Brian Kelly:
Oh, man, that's awesome. Guess who just chimed in? Mr. Christopher Roush.
Jason Nast:
Hey, Rockstar. Roush. Yes. Love it.
Brian Kelly:
Yeah. Christopher and I have kind of rekindled our friendship from days gone by. Not like it ever went away. Just we just lost touch for a while and great stuff. Christopher's been a rock in my life and I appreciate him. Yeah, you know, that's the thing about this is friendship and relationships mean so much more now than money ever did or ever could very personally. Yeah. And that was one of those realizations. I don't know if I'd say I wish I'd come to it sooner. I had to go through life and learn just like everyone else. And every every lesson was valuable. And I don't look back with regret. But yeah, it would have been nice to get there a little sooner, probably so that I'd make better choices, especially about work and stuff. And so those are the things, you know, I never did introduce you guys, so I'm going to introduce you with this incredible bio that they wrote about themselves. And this is I got to tell everybody, this is how Jason Nash rolls and then Lisa as well. Uh, marketing and just always there to help. And so what they did was they wrote a bio segmented into three parts mind, body and business. Unbelievable. I love these guys. So we'll start off. Here we go. Mind. Lisa moved from just marketing to adding education and focused on respiratory diseases and hospice. Great story with this one. Along with personal development, Jason also combined his marketing with personal development, training and education. There's a lot more than that. We both know that body, both Lisa and Jason, realized through their personal development work that physical as well as mental health is equally important. Amen to that. Lisa began to train for marathons as a way to relieve the stress and realities of the medical field. Oh, I can think of much less strenuous ways to do that, but that's pretty impressive. Jason began taking fitness seriously when he realized getting into his 40 seconds that he was going to live a lot longer than he expected. Like, Wait, I'm going to live a while. I want to feel good.
Jason Nast:
Take care of this thing.
Brian Kelly:
And then business. Last but not least, Jason and Lisa combined have over 65 years of marketing experience. Lisa dedicated her working life to the medical field, and Jason began with television and print, which evolved into online marketing. And that's when I ended up getting to know him as at that point, currently semi-retired. We're going to have some fun with this and exploring the world together. Jason and Lisa are building a small, sustainable real estate empire, small while staying focused on the importance of relationship adventuring and being good humans. Oh, where's the mic drop? Oh, wait, I have one. Here we go. Ready? Yay! The mic! Hit my mic. All right, here you go. Oh, my goodness. So thank you for that. That was just so thoughtful. You guys did that and segmented it and that is it. You guys are on an adventure together and there are so many things I want to learn and catch up with you both on. Because, you know, Jason, I remember we had a talk some time ago that before I knew you, you had become quite proficient in real estate long before I even met you. And you did financially quite well. And then I asked you, why'd you get out of it? And at that time you were, if I recall correctly, correct me if I'm wrong, but you said it just didn't move your needle passion wise that you weren't it wasn't fulfilling to you as a person, and you started moving away from it and went into the other things. And I thought, wow, what that. Kind of gift and that kind of money you were making. That's another point to everybody, right? It's not about money. It's about happiness. And that's what you had been searching for your entire life. I mean, look back now and think what a journey, man. And so now you're going back into real estate. So what brought you back into real estate and then pulling Lisa into your toe to come along for the ride? What what was it that said, I'm going to go back into the real estate game? And this is why.
Jason Nast:
It was it's a it was a different philosophy. So back then it was all about the accumulation of properties and accumulation of wealth. And this magic number that I put in my head that was in my 30s when I was investing before. And my goal at that time was to put, you know, I wanted 5 million in assets and I wanted to retire at 45. That was my plan. Um, it was all based on this monetary figure, this high dollar that I had to have and, you know, like a big empire of real estate. But it, it was just it was work. It was way more work than I wanted to do. And it wasn't fulfilling work. So it was one of those drag your ass out of bed, work kind of things. And I was also working in other things. I was doing other things at the time. Uh, the refocus is completely different this time. Because what? And that's why I say a small, sustainable real estate empire. We have our systems set up and we all know the importance of systems and processes. We have our systems and our processes set up in such a way that now the real estate not only takes care of itself, but it pays for itself and it also pays for our adventuring. So we now have a system that works and we can expand that system quite easily. So it was really about. Real estate in a different level. I'm not looking at fixing and flipping and the. What's the most bang for the buck on this and that We're now looking at more sustainability. What can we do where we can contribute, as I said, good human beings, where we can contribute to an. An environment that we're going to be healthy for that will take care of itself or have systems in place to take care of it. We're very fortunate and proud because we designed our life in such a way. As a matter of fact, in 14 days from today, we're going to turn the lock on our door. And walk away for two and a half months. And there's I don't have to worry about anything. Like I know the processes are in place, the backup plans are in place. And our house is is a is a is a small home. That is lock and leave. We can we don't have to ever think about it.
Lisa Nast:
Intentionally.
Jason Nast:
Intentionally. That was. We built it that way for that purpose And. There's just freedom in that. And there's there's there's happiness in that. Not having the stress of, Oh my God, I gotta go find another house. I got to buy and fix it and flip it and market's going to crash. And do I want to do this now? And you know, 8% interest rate. I don't have to think about any of that stuff. The real estate pays for the real estate now.
Brian Kelly:
Now, now that you've been doing this. And Lisa, let's switch and have you answer this one. Give give the young lady her her spot in the spotlight, because you are also a marketer. And I do want to touch on your hospice career before we're done tonight, because you had such a phenomenal impact on my life for that. And I appreciate you. You have no idea. Um, and so you guys have been in this real estate different world where you're sustainable. You have systems that are helping you to keep it rolling. What are some key lessons you've learned through all this that you think can be applied to maybe other entrepreneurial ventures or businesses, maybe not so much ones you would do, but for others listening, what have you learned that could be applied successfully? And they can model and live a happier, sustainable worry free life?
Lisa Nast:
One of the things that Jason taught me was that you can actually create this without taking out a mortgage and without looking at a very large home, a large amount when it comes to money. I was very impressed. He actually took the time to go into the small neighborhoods. I was so impressed at where he found our homes because he didn't drive on the highways. He literally looked up the GPS and went off the beaten path and found the most incredible small town that you've ever wanted to live in. We have. We have a square mean it's the neatest thing ever. We go to the theater in the.
Jason Nast:
Square, bell in the middle and you can ring it.
Lisa Nast:
The coolest thing ever. So and that's a whole different story. But the real estate side of it, because I thought, well, you know, you get it because I've always been enjoyed real estate, but never did it for anything other than just purchasing a home and doing it completely the wrong way, by the way, that I find out. But and then and it was not buy one here and then go to another town or another state and buy one. He did everything in the same area. And that has made our lives so much easier because everything is right here on what we call next avenue. And and and it works out and it makes it just very successful. So yeah, he's taught me a lot about that.
Jason Nast:
And as far as how that lesson can be transferred to any entrepreneurial venture. Preparation is key. And and one of the things that I did this is when I was I traveled in 2020. We all know about the the the thing that happened that shut everybody down. I was planning on a trip to Spain in 2020, which got canceled. So instead of just sulking in my room, I jumped in the car and I drove every single one of the lower 48 states. And I did that. To look at the cities and the properties and the growth and the development. And I had no place, I had no agenda and no place to go, so I went everywhere. And for me, it wasn't about hitting the highlights of Chicago and New York or anything like that. It was about hitting those back roads. And in doing that, I, I doc, I had so much research on where to look to invest. So in any business you want to start, any entrepreneurial dream you have. Yeah It is the upfront research preparation that helps you execute efficiently.
Brian Kelly:
Thank you for saying that because how many people have you known and have known that they think, you know, someone gets on stage and they say, Come pay me ten grand and you're going to have an instant business and be success overnight. And a lot of people think that and like network marketing is notorious for that. And I'm not saying anything bad about network marketing. It's just some companies represented as though, you know, just bring in three people and sit back on your hammock and drink umbrella drinks and you're going to lap in the luxury forever. And it doesn't none of it works that way. The most successful people in network marketing are the hardest working. I mean, they will they work nonstop. They're on the phones. And I've met several of them. One of them was a sponsor of mine in one such company, and I got to see it first hand. I go, Oh, this is what it takes. I don't want to do this anymore. It's a lot of work and so and then the other thing I wanted to point on is you said instead of sulking, that epitomizes you as a as a person. You do not do that. When I first met you early in the you know, when we spent some time together, we actually shared a hotel room.
Jason Nast:
Thought we weren't going to talk about the hotel room. Oh.
Brian Kelly:
Gosh, yeah. We won't bring up the spooning incident either, but there you go.
Jason Nast:
He always talks about the spooning.
Brian Kelly:
Yeah, I remember there was some lingerie involved somewhere. True. They're just I'm them. All these things are true. I'm just taking them out of context. Yeah, I never wore them. We did have a colleague that wore them and they were female. It was crazy.
Jason Nast:
That's true.
Brian Kelly:
I'm painting a picture that sounds like it was way worse than it was.
Jason Nast:
It was way worse than it was. Yeah, it was. It was just.
Brian Kelly:
It was fun. But here's the thing. I remember back then you were going through some personal hell, and as a result of that personal hell, it was also a financial hell. And you were the most upbeat, positive person I had met in my life up to that point. Even going through that in the midst of it, you were and I just kept looking at at this guy named Jason and all going, How the hell does anybody have that kind of attitude when they're going through literal hell? And that just didn't.
Jason Nast:
Match right here, I'm telling you.
Brian Kelly:
Yeah. And so I just want to point that out. That attitude means everything in life. And the other thing is we all have a choice. It's. It's not that you're just born super positive. Some people come off more positive than others. Yes. But it's also a developed trait and skill and it's something you must be actively going towards. Do I want to feel like crap and cry and whine about everything or do I want to? You know what? It sucks. That event sucks. But you know what? Over here. My goodness, this is pretty cool. I'm going to go get my car and drive 48 states and just have fun and see where the road takes me. And that's the difference between successful attitude and non successful attitude. What what do you think about that, Lisa?
Lisa Nast:
You're exactly right. You're exactly right. So and you know, this, Brian, being at our wedding, one of our wedding vows was to be intentional. And so you're exactly right. You can wake up in the morning and say, I'm going to have a great day and you will. But if you don't get with get up with that attitude, you will not have a good day. Everything will bring you down. And that's one of the things that we have focused on. Our relationship, our business and our life is we are intentional and we are positive, and we do have our down moments and those go like this. Jason, can you talk to me and not be my husband for five minutes? Yeah. And he'll say yes and I will just pour it out and be like, okay, I'm all done. You're all done. We're good. We're good. Okay, We're good. We're back to normal. And you have to have those two being intentional communicate. But it's about being positive and it is a life decision. It is. And we deal with it a lot because when you're talking to other people, they either think you're authentic or you're not, and you can't change someone's mind. You can only be who you are. This is the only life we get. And we made that decision.
Brian Kelly:
Yep, absolutely. This is the only life we get. That's what I call a bomb dropping moment, if there ever was one.
Lisa Nast:
This is it. This is it.
Brian Kelly:
Smart bombs, bombs of wisdom, bombs of knowledge. Oh, my goodness sakes. And we had someone chiming in. Dom Miguel, Casanova Yeah says they have been and still are an inspiration to me ever since they walked into my life. I can say that. Out of all the people that crossed my life, this power couple are amused in every single way that you met on the trail.
Jason Nast:
It is. We walked in Portugal and I was actually not in very good health. I was I felt healthy, but I had trouble breathing. I had what they called long COVID. And, um, I couldn't breathe. So I was walking very slow, very slow, like maybe five miles a day, kind of slow. And we stumbled across Miguel and he started walking with us and we're like, Dude, we're we can't keep up. You just got to go. And he stopped. He sat with us. He talked with us and he guided us on like where to stay. And it's an incredible process over there. Um, but he is now a true and great, wonderful friend. And, uh, yeah, we're just treasure him and Portuguese son, our Portuguese son is exactly what we call him.
Lisa Nast:
And we and he has the same attitude as us as well. He's very intentional leads with his heart, just a beautiful person. And so for us to have the ability to run into him and.
Jason Nast:
Um, and to have a friendship now. Yes. Grown so yes. So yeah, we're going to see him in a couple, a couple of weeks. Yeah.
Brian Kelly:
So after my wife and I moved to Florida, we want you guys to move next door because I need more of this. This is like we.
Jason Nast:
Are thinking we are totally on to that. So, hey, just give us a little slab. We'll pull our RV up and. Yeah, yeah, we're.
Brian Kelly:
Trying to get a place big enough that we can hold additional people. So a lot of people, when they get older, they like to downsize. I'm thinking, Hell no, I want to upsize. That's I don't do it for my own ego or to go look at me. It's to share the damn thing. Yeah, It's like, let's have some people over, let's do some events. Let's have, you know, let's go. Let's just share in the glory of it and the fun of it. It's like, I just love that I got, I got a Corvette some years ago and a lot of people thought, Wow, look at that. And it was old already when I bought it. And it didn't cost that much. But the perception everyone had was, Oh, he's made it, you know? And for me, it was just that act of saying I made it to a level higher than I had before and it felt good. And I remember driving it. I never wanted to be seen in it. I was like slouching down was like I didn't do it to get attention on me. It was just it was a personal goal. It was a goal that had been achieved, but it was fun to drive, so I drove it. But I'm like, you know, carrying around. It's like it wasn't it wasn't about Look at me. It never I just never think I'm that way. But I do have ego. Everybody does. But. Oh, my gosh. And then about the hospice with Elisa. You know, I went through a period, as you both know, but this is for the purpose of others hearing of my dad, who now has advanced dementia. He got scammed out of a lot of money over the phone, 100% over the phone. He was literally stuffing cash into FedEx envelopes and sending it per their instructions, thinking it was a business deal. Long story. But I mentioned it and and then learned. Lisa, you used to run a hospice business and then you offered your help and assistance just completely open and lovingly and just said anything you need. And I, I, I said, yeah, I could use some help. And I asked you for a few things and you did the research. You put in the time and you were always there. And I just want to appreciate you in public in front of everybody and also, you know, give you the lift you up and say how much you are loved by someone other than that wonderful guy next to you. Yeah forgot I'm your other husband. That's right.
Lisa Nast:
That's right.
Jason Nast:
Mister too.
Lisa Nast:
So I'm going to say Yeah. You went from brother to husband. May need an explanation.
Brian Kelly:
Brian Yeah you have that picture on you still or was that on a computer?
Lisa Nast:
Which one? It is the. The one of him holding your picture?
Jason Nast:
Oh, no. It's funny because I was. I did send that to you, didn't I? This one has all of us in it. You guys.
Brian Kelly:
That up? I should have. I should have loaded that. It's a funny story. So Jason and Lisa got married on a cruise ship. What was that like? Seems like three weeks ago, but it's a little longer now.
Jason Nast:
Pretty much. Pretty much. Four weeks ago. Five weeks.
Brian Kelly:
Ago? Yeah, it wasn't that long ago. And so my wife and I and thank you, by the way, that was humbling that you just thought to invite us. And then you then you allowed us through the doors of the opening of the cruise ship to actually come on. It was wonderful that we got to share that experience with you. And they got you got pictures taken. And, you know, as they do, they put the pictures all along the sides of the ship. And I was just happened to be looking I happened to be out of the cabin by myself, which is rare. I'm never without my my bride. And I'm looking and I found the pictures of Jason and Lisa, and I'm holding them and looking at them. And one of the cruise employees that worked in that area came up. She goes, Oh. You look very nice like. She goes, Yes, you have a very lovely wife. Like, that's not me. That's Jason. Jason. I mean, she goes, you cut your hair, cut.
Jason Nast:
Your hair, You cut your hair.
Brian Kelly:
Oh, it's like. So I had to tell Jason and Lisa about it. So Lisa now says I'm her, uh, her second husband because they thought I was her husband at that moment. It was pretty funny.
Lisa Nast:
I walked by right after that happened is when I saw you. And so we took a picture. Brian and I took a picture together with him, holding up the picture of me and Jay.
Brian Kelly:
So that was a great time. And we had a great time. And that was that was just that was so wonderful to be there to experience it with. One of my dearest friends on the planet now times two. Yeah. Um, and yeah, I can't wait till. We get together again, break bread together and have some fun. And Sam.
Jason Nast:
Can I tell a quick story about that? That that was an inspiration for something else we're doing. So, um, rather than I know a lot of times in weddings, people give cameras and they say take pictures randomly and bring them to us and we'll develop them and all that. We didn't do anything like that. Instead, we created this Google share and just had everybody upload their pictures from the wedding. So that way we have all of their pictures. Well, what we did afterwards, we thought, this is a we love cruising. We're like, we're big cruisers. And we're like, let's let's just create a share for cruising pictures. Just cruising pictures. So we did that. And that's what this is, right that you're looking at right now. These are just cruise pictures from matter of fact, that that pink truck there, that white Jeep, white pink kind of Jeep thing, that's not our picture. That's somebody else. Somebody else took that picture and they uploaded it. So. We share. Share your crews with everybody we come in contact with Yeah. So this is our goal. And our intention is eventually to have a one place where you can go and just see nothing but cruise and cruise adventures and cruise shore excursions from cruises so that way people can go and just kind of be happy and inspire them. If you're interested in cruising at all and you never have, this is a great way to see not only just like one person's cruise, but everybody's cruise.
Lisa Nast:
A different perspective.
Jason Nast:
It's just fun. Yeah, You're not.
Lisa Nast:
Looking at the website of the cruise line. You're looking at what we all live through and what we see, what we experience when we go on a cruise.
Jason Nast:
There's your beautiful bride, right? That beauty.
Brian Kelly:
Yeah. Oh, some dude got in there.
Lisa Nast:
There. Oh, there they are. There they are.
Jason Nast:
Love that. But. But it was fun because it's not. We're. We're both marketers. We've already talked about that a lot. And, um, but this is about marketing fun, not marketing for sales. We don't, you know, you just went to the website. There's no email address. There's no.
Lisa Nast:
There's you with the picture.
Jason Nast:
Brian There you are. Oh, there you go.
Brian Kelly:
There it is.
Jason Nast:
That's so great. Um, yeah, so there's no sales really like that. It's just literally a place for fun and to get inspired. Um, and that's what we, that's what we are now. We're in a position now where we really just want to. That's great.
Lisa Nast:
It's so great.
Brian Kelly:
It's just too funny.
Jason Nast:
We just want to inspire people.
Brian Kelly:
There's mini me.
Lisa Nast:
Too. My guys.
Brian Kelly:
You cut your hair. That was just.
Jason Nast:
And darkened it. Yeah. You got rid of all the gray. Looks good, you know.
Brian Kelly:
Yeah. I think that's a great idea. It's. Oh, my gosh. That looks just like. Oh, this must be our photos. Some of them are yours.
Jason Nast:
Yeah. From when?
Brian Kelly:
You know, there's a lot. Of people that took the. Same angle. But yeah, Cozumel. That was a lot of fun, especially these little. Oh yeah. Probably where our pictures. There we are again. I think we filled your entire album. My God. Um, but that was a lot of fun. I think that's a great idea to market. I love it. Market happiness. Market. Yes. Adventure market, fun market. Something other than just market. And there's nothing wrong with marketing for money either. But, you know, the fact that you're doing this and putting this out there, you know, it's going to come back many fold. In many ways. It doesn't have to be monetarily, but in, you. Know, you're contributing to other people's happiness and and beyond because anyone else who. Stumbles upon this. So that share your cruise.com for everyone listening on podcasts. Yeah, share. Your cruise.com.
Jason Nast:
And it's literally just a photo site where you can look comment star like friend you registration and you can upload your own pictures too. If you if you have cruise pictures, please upload them, share your cruise with other people. And that's the idea about it.
Lisa Nast:
We don't care how long. If it was ten years ago you went on a cruise. Share it. Share it on.
Jason Nast:
Have some fun.
Brian Kelly:
How do they exactly go about sharing it? Let's make it easy for them. I don't. I'm looking.
Jason Nast:
I can't see on your screen. Yeah, there's an upload button on the right hand side. You just upload.
Brian Kelly:
You see a share.
Jason Nast:
Save ad, keep going over over there we are.
Brian Kelly:
Add photos. Yeah.
Jason Nast:
You just upload pictures.
Brian Kelly:
Okay. And it looks like you can upload video as well. I see some video in there.
Jason Nast:
Yep. You can upload video. You can upload pictures. And again, it's just for cruises and cruise stuff. So hopefully people have fun with that.
Brian Kelly:
I appreciate that. And you guys. Are sharing the love. Sharing the wealth. So much fun.
Jason Nast:
Our goal is to inspire and now to get ahold of us and we talked about this earlier, Brian, is that we have our own personal connection is at 50 adventures over 50. That's us. If you know that's our adventures, whether we're taking a cruise or we're going walking along the Camino or just going to an art show in Tennessee, whatever it is that we're doing that's on our 50 adventures over 50. Um, but specifically the cruises is to share your cruise. But if you have, you know, if anybody ever wanted to check anything out or reach out in any way, we're on Instagram and YouTube under 50 adventures over 50 at the same thing at 50, adventures over 50.
Brian Kelly:
So the number. It's at, this is like Instagram, YouTube. But the number 55. Zero adventures over and then 500 Yeah. Wait a minute. Are we implying someone's over 50 years old?
Lisa Nast:
Not us.
Jason Nast:
No.
Brian Kelly:
I was just want to clarify.
Lisa Nast:
Just turned 21 on the 20th.
Jason Nast:
That's right.
Brian Kelly:
I like to say that Yeah for the second time. Yeah. Yeah. And even that is not a bad thing, right? No.
Lisa Nast:
No, no. I'm okay being over 50. We appreciate it. We do talk about you mentioned it earlier. We do talk about, gosh, if we just would have met earlier or and we don't get caught up in it, it would have been nice, but we wouldn't have been the same people we are now when we met and we would have gone through all of that and we're just better off. Things happen the way they're supposed to.
Brian Kelly:
Yeah, you. Guys have gone through a lot respectively. You are more mature as a as a result, you're more patient. And now it was the perfect time for you two to connect. And just that's why that's one of many, I think, reasons you guys are so happy together. There isn't a lot of baggage. You don't have to go through all that junk. You've been through it and you know how to react. It's not perfect. I'm sure you guys have moments where you disagree with things or you might go, Why the heck did he do that? And he's thinking, why did she just do that? That's normal. That's like brother and sister type stuff. But but the big stuff, you know, and the communication, it's obvious you guys have figured that out and that it sounds like you didn't really have to figure much out. The connection was there, and that's something people should have radars out, you know, if they meet somebody like is there a connection or is I just think that person's really either handsome or beautiful. You know, skin deep is not always the best way to go. I just happened to get both when I found out.
Lisa Nast:
Oh, that's true. That is true.
Brian Kelly:
I got the whole package.
Lisa Nast:
Yes, you did.
Jason Nast:
It's interesting because we just took. We just drove. Um, we start in Texas. Yeah, we start Texas and then to South Carolina and then North Carolina and then back to Tennessee. So it was 2400 miles roughly. And we didn't turn the radio on not one time.
Lisa Nast:
And we didn't realize that until after we got home that we had missed some shows and we took the speaker so we could listen to some podcasts.
Jason Nast:
Yeah, we took our Bluetooth. You know your Bose speakers, right? We took our Bose speakers too, because we were in the truck and it wasn't a very isn't a very good sound. So we thought, Oh, we're just going to download some podcasts, which I did. I had them all ready to go. Audio books never, ever turn it on. And we realized we just drove 2300 miles. Talking and chatting and experiencing each other and the road and the pretty flowers, the trees. And it's it's. It's really not thinking about it. It's just happens. And it's. It's truly beautiful. It's.
Brian Kelly:
You know, it's right baby.
Lisa Nast:
You know. And you know what's crazy is, um, one of the things I found with Jason is peace. And you wouldn't think that considering we can both talk you to death. But there is something to be said when we can be quiet and everything is okay. Everything is okay. And, um, it. It's definitely something that we both realize that we have never had, and that is peace and Yeah. So it's beautiful. So, yeah, we can talk each other to death, but there are moments when we're quiet and we're okay.
Brian Kelly:
Yeah. So that's I say this so often to my wife and to others about her. I could be just in the same room and we don't have to say a word. I am the happiest guy on the planet just being around her when I'm traveling. We don't have to talk, ever. I mean, we do, of. Course, but. Right. That's not what I need to fill my love cup, if you will. Just. Just being in her presence. And I think that's when you know that it's one of the signs that, you know, you're with the right person that you call your life partner, your husband, your wife, all that good stuff. All right. Back to business here, kids. We're having too much fun. So I'm curious about this as well. And maybe there isn't just one, but if you can think of one, a specific real estate investment you've made maybe recently, I don't know how many you have. I really I honestly don't know much about the details of your real estate empire, but can you share a specific real estate investment or deal that you would call a turning point? Maybe? Jason before Lisa came on that just said, This is what I want to do? Or maybe after Lisa came on, that became a turning point in your journey towards where you are now, which is truly financial freedom and semi-retirement, because not many people can do what you do. It's financially free to be able to go and just leave for two months and not worry about anything.
Jason Nast:
Actually, it's funny you say that everybody can do what I do. Everybody can do. That's the important part, is really important to understand. So yes, I'm about to spew some numbers that are going to blow people's minds. Okay. So one of the decisions that I had made and this is before Lisa, so before she was injured in my life, my goal, as you know, Brian, you and I were working on some projects and I carpet bomb marketing. I love carpet bomb marketing. I'm a big fan of it. It was exactly where I was going in my life and it's what I was using tools and automations and processes. We've gone we've we've worked a lot together in that respect, and I highly recommend it. I needed a place. Just a place to sit quietly and work and do my work. And that was all I was focused on at the time. So I started driving around the country looking for that home that I could just lock myself away on. I had a very expensive big 3600 square foot house with a pool and marble and the whole bit. I was driving an Infiniti. I mean, like it was I was living what people would call the good life. I really did. That was my focusing goal for a long time. I just decided to hit the reset button and go look for right now I just need something small and functional and. And then I will look for some deals where I can make some real estate money and also focus on all of my new Internet marketing skills. Um. What happened was I made that decision and I decided to sell my house in Arizona. And I had a house and a condo in Arizona. I sold both of those and I took that money and started looking. Um. I found several locations. I'm not going to divulge all my locations across the country, but I found several locations that I was really targeting for purchasing homes. I bought the first house that I purchased here for $37,000. It's a four bedroom, 1900 square foot house. Two story. Two story. God. The second house I bought.
Brian Kelly:
That's in the United States?
Lisa Nast:
Yes. And the beautiful state of Tennessee.
Jason Nast:
The beautiful state of Tennessee. Wow. The house next door to it I bought for 27,000. And the one thing that came into it was a bonus room. That was a complete separate house. They actually had at one point been a beauty salon. So what Lisa referred to it earlier as Nast Avenue. What we have done now. So that was my plan. I just bought this little teeny house for me to live in and the four bedroom house to fix up. And rent. And that was the plan that was going to basically pay for me to sit on my butt and work really hard so that in the future sometime I could start traveling. But then an opportunity came up. So we ended up just before Lisa got here, ended up purchasing three houses all in a row on the same block. And then the fourth house came available with Lisa after I got here, and the decision was to buy the fourth house. So currently on this city block, there's five houses. We own four of them. The fifth one. We already have a first right of refusal on like we. He knows we want it. It's just. And once we own that, we will own the entire block and seven acres. I think it is. Yeah. Um. But so the numbers will blow you away because all in for all the houses, all the properties, you know, we use one property to pay, the other one to pay the other one to pay the other one. Our total mortgage for all four properties is $603. Nice. And they all pay for each other. And the beauty of it is, is that could I have done this in Arizona? No. Just no way. You have to you have to say to yourself, what's really, really, really important? Do I want that beautiful big 3600 square foot house in in Arizona? Do I want to sell it and buy two smaller ones? And, you know, the ROI, the return on investment. The total out-of-pocket expenses was $80,000. For $80,000, we're generating $3,800 in revenue. And in addition to that, everything is taken care of, like the way we have our rent set up.
Jason Nast:
And some of them is we actually include power, water, electricity or electricity, power, water, trash, all the services, Internet, the whole bit. And the reason we do that is because we can then charge higher rates, but it gives the person, the renter, a flat rate. It's wonderful because guess what? Between all of the houses, they're paying for electricity, water, trash, but they're also paying our electricity, water, trash, etcetera. So it's how we structured it that we can literally walk, shut the door, walk away. We don't have to worry about the water bill, the electric bill, the power bill, the Internet bill or anything like that because somebody else is paying for all that. It's just all an automatic payment. Anybody can do this because this is the thing. I'm not the eager beaver that's looking to go buy up 20, 30, 40, 50 houses and put them in my inventory. But I told you earlier, we had five guys here, five people living here. We had some investor friends coming from California, another one coming from Arizona, another one coming from Illinois. And these people, one of them. Came the exact same time I did had a total of $4,000 in his bank account. He currently owns 36 properties here. Jeez. And the other guy from Illinois bought four properties and the guy from California owns nine properties. So again, they're looking at it a much bigger level. They want to they they want more responsibility than I want. But for $4,000 investment. I can tell you the funny part about the house. Literally this friend of ours, he just bought a house. His I think he was 60,000. 60,000 is the is the asking price. He paid $2,500 for the house and the guy is letting him make small monthly payments of $400 to him. And it's a three bedroom, two bath house with acreage, with acreage, but two acres. So again, now, you can't do this in California. You can't do this in Arizona. You can't even do this in Florida or Texas. But there are places across the country that this stuff is still available and beautiful little towns. It takes changing the mindset.
Jason Nast:
Did I really? You know what? Here, I'll tell you how bad it is in our town. This is how horrible it is in our town. We have to travel 35 miles to get to a Starbucks. Yeah, that's true.
Lisa Nast:
That is true.
Brian Kelly:
It can't be that bad. I mean.
Jason Nast:
But. But I'm saying.
Lisa Nast:
We have a Walmart and a sonic, so we're fine.
Jason Nast:
We literally have a Walmart, a sonic and $8 general in this town. So we're good.
Lisa Nast:
But I will tell you, living in a small community like this is has been life changing for both of us because we both obviously come from large cities. It has been amazing to go to the we went to the post office today and everyone knows your name and everybody is happy and smiling. And um, I still get made fun of, of my accent where I think it's him that should be made up. But that's a whole other story. We were Southern and it's amazing. It's life changing. Yeah, but he had you had the wherewithal to see these precious properties for what they could be, not what they were. The big house was big and beautiful and the smaller one was as well. But like you mentioned, this was being used as a beauty salon. There was some work that needed to be done. It needed some rehabbing to change it. He changed. He had all of this changed. So Jay has the foresight to to think that through. And that's what he's taught me as well. So when we look at real estate or we see an opportunity, we talk about the whole opportunity, not that's a that's a perfect location, that's a perfect house. It's a what is the whole what is the whole picture? What's the.
Jason Nast:
Opportunity? Yeah. And, and if I can go on just a little longer. Right now, we're we're getting ready for our trip. We're going overseas. So we one of the things that's really important for Lisa now, you know, we got married on a cruise in February and we met on a cruise. We met on a cruise. We got married. On a cruise. On a cruise. Um, what you don't know, Brian, is that between the marriage cruise and today, we took another cruise. We did for my birthday. For her birthday, we took a cruise, and we already have three more cruises booked. And the reason we do this is we firmly believe in. Booking an adventure while you're already on the adventure. So when we come home. We don't come home and we're like. Oh, boy. It was so nice being on that adventure. And but when we come home, we're already thinking about the next one. Yeah. We're like, Oh, my God. We have. We have just a couple of weeks to get ready. We're going to go to whatever. Whatever, whatever. Right? So, um.
Brian Kelly:
All right. I like that.
Jason Nast:
Our adventures, though, also, we hate calling them working adventures because it's not really work, but we're researching. So we're going to take a cruise across the continent. We're going to take a transatlantic cruise. We're going to Spain. And we're going to we rented an RV and just a different adventure. We've never done that before, renting an RV, and we're going to drive throughout the EU. We're going to look in Spain, France, we're going to look in Switzerland, we're going to look in Italy and we're going to spend a month driving around looking at real estate. Now, the reason is some people out there, business savvy people, are going, Oh, tax write off, I get it. You're trying to write off your vacation. But we're looking at as an investment, can we can we find a cute little cottage in Italy that we can turn into an Airbnb?
Brian Kelly:
Something that you could yourselves occupy when you want to travel back.
Lisa Nast:
Exactly.
Jason Nast:
Opportunity a couple of months over there and rent it out.
Brian Kelly:
Paid for. Baby. Let's go.
Lisa Nast:
Be intentional. Yeah. We live intentionally.
Jason Nast:
So. It is. It is important to. We've semi-retired but realize a lot of people aren't in that position. But what you can do is you can take you're going to go on a vacation to Hawaii. Hey, there's nothing wrong with calling a real estate agent and saying, Hey, can you just show me around to some of the properties Yeah and learning or business opportunities, you know, import export when you go to Costa Rica or it doesn't have to be real estate. That just happens to be what we're doing in research.
Lisa Nast:
We are constantly reading about real estate everywhere, opportunities everywhere. And I think you.
Brian Kelly:
Hit the key point was. It's not actually work. It's something you guys enjoy doing. And, you know, I get that sometimes, like while you're on vacation, you're working and it's like, don't look at it that way. I enjoy what I'm doing. You know, I would tell I tell my Vas my team when I travel, I say I'm going to be away, but I'm I'm available. Have my laptop with me. Oh, my gosh. I can't tell you how many times Karen and I, my wife, Karen, we're at a like a place we were in Cabo and we're this nice resort. Let's go check out the pool. We went down there and got our suits on, got our towels. We lay it on the chair, turn over. About 15 minutes later, I look over at. Her out of the corner of my eye and said. I'm done. You ready to go somewhere and do something? I'm bored. I can't sit and do nothing. I can't be one of those that sits on a lounge chair and reads a book for an hour. Even if I got sunburned or couldn't. It's just. I'm not wired that way. I want to do something and I enjoy what I do. I'll do it anywhere. As long as there's an Internet connection. I'm having a good time and it doesn't mean I'm stuck there doing it the whole time and neglecting, you know, the family or anything like that. It's just part of the trip to me. And that's, you know, why not? That's the greatest life. My God, I can never I don't know what the word retirement means. There is no definition that matches what it means. It's not even my vocabulary. Retirement could only be changed from one location to another. Maybe. But I'm not going to stop until this heart stops beating.
Jason Nast:
Well, it's funny because that's the way I lived my whole life. You know me, I'm a workaholic. I love Grindstone. I love I'm the guy who puts in 1000 hours to get something done in a short period of time. And and.
Lisa Nast:
Then she comes.
Jason Nast:
Along. Well, what changed for me? Yeah, what changed for me was. I looked at it from a different perspective. I looked at it from. I was, as you know, Brian, so 15, 20 years ago, I intentionally sat down to live my life on a laptop. Yep. And I plan that whole strategy out. My goal from the beginning, 20 years ago was to travel 7 to 9 months out of the year. And the only way I could do that was to create a business that I could do for my laptop or mobile phone. So I intentionally set that all out Here, though. I have this scenario where I realize where I can still do all the traveling and not have to take those two hour blocks on Wednesday and Friday. And I can now work on my convenience versus having a scheduled coaching calls and all that sort of stuff. It's been wonderful. And the blessing of it is that because it is real estate investment? We can do a ton of research right here from home. So when we get where we're going, I don't know if anybody's ever heard about the dollar or €1 homes in Italy. And by the way, if you haven't heard about the €1 homes in Italy, you should definitely reach out to us at 50 adventures. That's right. That's right. We'll explain. It is more than a dollar, trust me. But, um, it is a fascinating concept of some of these small villages in Italy and Spain and France. There's different villages that you can go into where they are paying you to take a home. And it's incredible. It really is. I personally would not buy one of the €1.1 ones because they are typically relics or ruins that need complete rehab. But through that program, we have discovered homes. I'm going to tell you this would blow your mind. Yeah in Abruzzo, Italy that are countryside homes completely livable turnkey ready to go that you can pick up for 30,000 $35,000 Yeah and gorgeous countryside views of the of the vineyards and it's absolutely amazing. So we have we have an agenda this trip probably not full real estate agenda but but we have an agenda to go look at at some of these really inexpensive homes that we can convert to Airbnbs really quickly.
Lisa Nast:
We're probably the the one of the few couples that when we walk the Camino, we looked at real estate as we walked the Camino, taking pictures, getting real estate numbers.
Jason Nast:
Yep, yep. Sending texts to people and whatsapps and yeah, it's been amazing. So. But it all starts with that intentional that.
Brian Kelly:
So many, so many takeaways. From you two lovely people. It's like, you know, simplicity is like, yes. Major. Yes. And I hear this and I get it. My God. As you both know, my life has been the most complex it's ever been in the. History of my. Life.
Jason Nast:
You have some outside factors that are weighing in on you that you.
Brian Kelly:
Yeah, Yeah. And that's okay. Things are starting to to the noose is being loosened a little bit and I'm happy with that. But the other thing is that you've integrated your business into your life, period, like travel. And it becomes not arduous but fun because you figured out a way to do it. I'm not saying everybody can do this because not everybody has, you know, is passionate about the kind of industry you're in. But it opens the mind to others to say, Hey, it's possible because I'm watching two people who have done it and it gives hope. And I appreciate you both for sharing all of this. Okay, here we go. Dom Miguel Casanova actually paying you and giving a monthly income to live there and start a family there. Usually there are small, smaller villages.
Lisa Nast:
Exactly. That's true.
Jason Nast:
Yeah.
Brian Kelly:
Very rarely start a family. Oh, is. That. Is that in the cards?
Jason Nast:
Not here.
Brian Kelly:
You can always. Adopt, right?
Lisa Nast:
That is true. No.
Jason Nast:
Well, we kind of adopted Miguel, so. Yeah.
Lisa Nast:
And when we met him in Portugal. Yeah, we looked at it, looked at places there. I mean, it's just amazing. So it is. It's opening up. Opening up your mind to possibilities. Yeah.
Brian Kelly:
And speaking of. Kids, where's Bailey?
Jason Nast:
Bailey is in Ohio at the moment because.
Lisa Nast:
We're going to Spain.
Jason Nast:
Because we're going away for free for three months, so.
Brian Kelly:
All right, love Bailey. Bailey is their dog, by the. Way, and got to know Bailey pretty intimately for a while. We when Jason. And I showed up in Vegas for what was that, a several days and just hunkered down and wrote our respective webinars. And yeah, it was a lot of fun. Just to do that. And then you came here and we finished the job or got farther. Down the job. And stayed in a really nasty little hotel here close. To us.
Jason Nast:
Hey, it was better than Motel six though, so you know.
Brian Kelly:
By that much. Yeah, but you did it. And it wasn't about that. That destination. It was about what we were doing, the journey. It was about. You know, taking. Away distractions and hunkering down and getting. And it was great. It worked. I've been using that webinar to this date I've done. Just so you know, you're probably not aware I've done 28 of them.
Jason Nast:
That's incredible.
Brian Kelly:
Great. And that's about one a month. I've been doing it for a while and it's been a lot of fun. The so what we learned, it's gotten incredibly great. It's been received very, very well or I wouldn't be doing it, of course. But yeah, and you helped me with a lot of the content. We were going. Back and forth and I'm. Still waiting for yours, by the way. Maybe we have to do one on real estate.
Jason Nast:
I know. Well, you know, I did mine. I did quite a bit of work on that, as you know. And then it was a decision to not work that hard anymore.
Brian Kelly:
Yeah, I get it. And I get it and respect it. I'm just having fun with you and. And speaking of fun, you know, forget waiting for Florida. We do have a room open right now. My son vacated it. So really here in California, come on over. It's a it's a queen size, plenty of room. We love.
Jason Nast:
It. So here's our plan. I'll tell you what we can do on that. Yeah. So our plan is in the end of July, we're going to be going to Oshkosh, Wisconsin B'gosh, Oshkosh B'gosh, Wisconsin, for somebody's.
Lisa Nast:
Birthday.
Jason Nast:
For the Experimental Aircraft Association. Fly in. It's ain't going to be incredible. I've wanted to do it for literally 30 years. And so this girl got us passes and she joined the EAA membership. And we're like, all in on this. It's going to be fun. I told her, you know, she wanted to go scuba diving, so I bought her scuba gear. Okay. So if she wants to buy me a plane, I'm totally good with that. Right. And remember.
Lisa Nast:
I flew for the first time two years ago.
Jason Nast:
That's right. Her first flight was two years ago. Wow. Well, 352. So we're going there. And then the thought is we just talked about this is then the thought is maybe we'll just go from Wisconsin and we'll drive up and we'll go through Montana and then come back down through California and then cut across to back to this way. So the theory is we do that. We'll go to Oregon, see my daughter come down, see you, and then cut across and then, you know, maybe do a coast to coast Yeah Maybe we'll do a top to bottom. Left, top up, down, left, right pattern or something. Well, you're always welcome here.
Brian Kelly:
And we love you. Just so you know. There's a little airstrip about. Five miles from my house.
Lisa Nast:
Don't tell him that.
Jason Nast:
In case you have a plane to fly there, baby. Yeah.
Brian Kelly:
You can get here a lot faster. You can skip all of Montana and all that stuff just come direct. And because times are ticking and we'll probably be gone. If all goes well, we'll be gone by then. But we'll just be on the other side of the country. Then that plane will become even more important. That's right.
Lisa Nast:
That's right.
Brian Kelly:
Make sure you get make sure you get the ones with the pontoons on the bottom, though. We got a lot of water.
Lisa Nast:
That's exactly you know, we have to be near water. So.
Brian Kelly:
That's right. We. All right.
Jason Nast:
This is say real quick that we positioned ourselves in the middle of the country so it would be easy to get to other places. That's right. Yeah.
Brian Kelly:
Yeah. That's awesome. In other countries. Yeah. Well, you two are. Just a gem and a joy. And I appreciate you both. You have. You have no idea how much. And I love you both. Truly, Jason as a brother and Lisa as a sister and second wife, all that. That's right. And daughter that's got whole family. But appreciate you, too. And we got to call it a night. It is well past. Not my bedtime, but you know, the time we normally run the. Show I've run I've been running long a lot lately. And it's a good thing it's not a bad it's so much fun. It's so much. It is. And I can't get enough of you too. But. And to respect everyone else. Oh, wait, I have to give away. And we have one more question. My goodness. Bad Brian Bad. So for everyone that's stayed on live and we do have quite a. Few still on live. I promise that at the end of this show I would show you a way you could win a four night stay at a. At a Yeah. Five night stay at a five star luxury. I haven't said it enough lately. Resort of your choice. Anywhere in the or in the world. You'll you'll get many choices for one lucky winner. So let's do that. And then when we come back, I'm going to ask one final question that each of you get to answer in turn separately. Okay? Yes, it's going to be fun because Jason may remember what that question is, but I'll bet you the answer will be different this time than it is.
Jason Nast:
I know the question. I know.
Brian Kelly:
Awesome. All right. So to enter to win, you must be watching live right now on the mind body business show. So if. You're not, then. Why the mind body business?
Jason Nast:
Then tune in next time live.
Brian Kelly:
That's right. Go to the mind body business show.com and there's a place to just register and get an announcement when we go live and it gives you the link, you just click it and you're on watching live and then you could be the next winner. So to enter to win, write this down. You want to go to report AM forward slash vacation report. I am forward slash vacation. Do that right now. Write it down and don't worry, you don't have to enter it this second. We will be monitoring after the show is over. Don't go anywhere. You don't want to miss the answers that these two amazing peeps have. For this. Upcoming question. So because Jason already knows what that question is, guess who gets to go first, ladies? Me.
Lisa Nast:
Okay, I'm ready.
Brian Kelly:
Wow, that was good. So here's the thing about this question. It can be a little bit personal. It's very profound. I've been asking this question to close out every show for a long time. And the cool thing is, there's no such thing as a wrong answer. It's impossible to answer incorrectly. So you don't get it. You cannot get an F. You can't even get a C. It's going to be an A plus plus. And then the other thing is, if it takes you a while to come up with the answer, if you get it right away, that's also absolutely perfect because it's your answer. So with all that, I already know the answer. But Jason and Lisa first. Lisa, are you ready? Ready, Ready. How fun. Here we go. I'm going to put. You big on the screen. Here we go. All ready? All right. Lisa next and then Jason next.
Lisa Nast:
That's so it's just so sweet.
Brian Kelly:
How do you define. Success.
Lisa Nast:
Oh, that's a really good question. That's a really good question. Um, how do I define success? It's funny because I define that much different now than I did many years ago. Um, I'll go back to being authentic. Uh, whether you like it or not, being successful to me as a person, being a good person, living by the Golden Rule, but, um, being a good wife and partner is my number one priority. And being intentional. I was serious when. When I said that we truly live that way. And to be a positive person and to be a positive role model and be the best wife this guy could ever ask for, that's success to me.
Brian Kelly:
Um, all right. Next up, Jason Nash. How do you define success?
Jason Nast:
I'm a big fan of the show. I watch it all the time, so I know the question. Um, and you're right. My answer has changed or has evolved over over time. Uh, honestly, the to me. The definition of success. Is how easily you can smile. How? How that happiness is so. Effervescent. It bubbles out of you in smiles. And that's that to me is. You can be making $1 million or you can make $100 and be just as happy about it and living a happy life and. Not everybody starts off happy, but you can pursue with all of your heart, happiness and everything else. I mean, everything else falls in after that.
Brian Kelly:
So no two people in my mind other than my wife. And I deserve it. More than you guys. And I appreciate you guys. And you know how we have to end. This show. Right?
Jason Nast:
We love you.
Brian Kelly:
Got to end it the right way.
Jason Nast:
Yes, we have to. We have to end it like this. Good job, man. Good job.
Lisa Nast:
Nasty.
Brian Kelly:
Love it. Love it. Yes, That is. Jason and Lisa Nast. I love saying that out loud. That's awesome. Right. I appreciate you guys. I love you guys. You guys have a wonderful rest of your evening. And for everyone watching and listening. Even if you're listening on this podcast after the. Fact, you. Just listen to a couple that have figured it out. They have found what so many people have been looking for and and they truly have found it. You do notice during the entire show it was never about how much money they had that got them to the happiness, had nothing to do with that. And I think we should all take note of that and take. Um. Really integrate that into our own lives more than we have been. I'm not saying you need to stop and change yourself 100% right now. It's very difficult to do that. But do start thinking about what makes you happy and then go after that. And it may not be riches. And I'll just. Close by saying one thing, and that is I have interviewed a lot of people on this show, a lot of very successful. When I say successful people think financially successful people. The interesting thing is that last question how do you define success? Not a single person to this date over four years now of doing this show, not one made it about money. Their answer was not about how money made. Them happy. And that it was not their definition of success. Maybe it helped to get them to the feeling of liberation and freedom that gives them the ability. To do like you guys are doing. Which is take off for two months and not worry about a thing. But money is not the central point of of success or happiness is what I've learned over the four years of doing this show. And you two took it up another notch because the happiness part is what is up at the top in the peak and hope and pray that you continue to keep this level of joy and happiness in your lives and you both so truly deserve it. I'm so happy for you. I'm going to start gushing, but we got to close the show. And Jason, Lisa, I love you. And that is it. That is it for this show. I am the host, Brian Kelly of the Mind Body Business Show. I appreciate you all go do two things, everybody watching and listening. Number one, go out and continue to crush it and serve more people. And number two, above all, be blessed. Take care and be blessed. Thank you. Love you, Brian. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Jason & Lisa Nast
Forever Friends, Passionate Lovers and Insatiable Adventurers
MInd:
Lisa moved from just Marketing to adding Education and focused on Respiratory Diseases & Hospice along with Personal Development. Jason also combined his Marketing with Personal Development training and Education.
Body:
Both Lisa and Jason realized through their personal development work that Physical as well as Mental health is equally important.
Lisa began to train for Marathons as a way to relieve the stress and realities of the Medical Field. Jason began taking fitness seriously when he realized getting into his 40’s that he was going to live a lot longer than he expected.
Business:
Jason & Lisa combined have over Marketing 65+ years of marketing experience. Lisa dedicated her working life to the Medical Field, Jason beginning with TV & Print which evolved into Online Marketing.
Currently Semi-Retired and Exploring the world, Jason & Lisa are building a small sustainable real estate empire while staying focused on the importance of Relationship, Adventuring, and being Good Humans.
Connect with Jason & Lisa Nast:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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