Special Guest Expert - Jason Anderson
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh baby, it just keeps getting better and better and better week after week after week. I have the most phenomenal guest experts that come on this show. I interview experts from all over the world. And tonight, we have a very special guest and he is head of a company that does something that's very near and dear to my heart because it's such a needed asset. It's such a needed service for many of us. Small business owners who are looking for ways to work with more productivity and get higher results as when we're done with certain things. We're gonna get into the details. I'm being coy on purpose here. The MIND BODY BUSINESS Show. What is that all about? Well, in my fifty-five years on this planet, the last decade or , I began studying just successful people, only successful people. And the reason was I want to find out what made them successful. And what I started realizing was that patterns started bubbling up to the top. They kept developing over and over. The same thing I found was true of all these successful, successful business people and entrepreneurs. And it came into the area of three different patterns. As you may guess by now, that would be mind, which is mindset. Mindset is having a powerful and flexible mindset. Each and every one of these successful people had mastered that. And then body, that's literally about taking care of yourself physically, externally and internally by exercising on a regular basis and by eating and drinking healthy. And then there's business. Now business is multi, multi, multi-faceted and most people getting started in business focused solely on that and completely neglect mind and body. And here's the thing. The mind and body are a team. And more importantly, they are your team. And think about this. If one player on a team is not performing at their highest peak potential, then the team as a whole will suffer, won't it? So, if you master both mind and body and then you master business, now you have an all-star team. And business that's everything from marketing, sales team building, systematizing, scaling. The list goes on and on leadership. The good news is that you don't have to be a master at every skill set in business. And the reason is because all you need to really master is leadership. Once you've done that, you can then delegate to those who have those skill sets in place already. And that is what successful people do. That's what I learned in these this decade of studying successful people. And my guest that's coming on is no different. And another great quality I found in very successful people is to a person. They are very, very avid readers. And with that, I like to segway very briefly to a segment I affectionately call bookmarks.
Announcer:
Born to read, bookmarks. Ready steady read, bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
There you see, ReachYourPeakLibrary.com on the side of the screen for those of you watching live. And here's one thing I'd like to point out before we go any further is do yourself a favor and as resources are being mentioned, like reachyourpeaklibrary.com, for instance, rather than then give in to the temptation of typing it in and going and finding that online while the show is on rather than do that, I would recommend that you do something a little bit more old fashioned that is take out, you know, one of these, if you may recall, that is a piece of paper. And there's this other thing. It's called a writing instrument, a pen that is take notes and stay with us, because here's the thing. If you're taking notes and the show is still playing in front of you, you're paying attention. You're gonna retain more. And here's the thing. The magic happens in the room. I've been I've spoken from stage many times and I've seen when students or attendees would get up and leave right as I know, I'm going to one of the most important parts of of the actual presentation. And I've just I feel horrible knowing that they're going to miss probably the best part. They might miss that one nugget that could make the difference for them in their life and their family going forward. And with a guest like we have on here with Jason Anderson, you are not going to want to miss a single word of this gentleman because he has that level of success that many aspire to achieve. And that's what he's here for on this show. I brought him here to divulge his secrets. How did he become successful? And to share it with you that you can do the same. It's phenomenal. ReachYourPeakLibrary.com. That is a website I literally put together with you in mind. And I am not kidding when I say that this was not done for me. What it is, is a collection of books that I personally have read that have had incredible, profound effect on my life, either in business or personal. And what I found is often I would go to friends; I would go and listen to other podcasts and get my recommendations through those. And now I decided to compile a list all in one place and just go to it and know that it was at least vetted by one other very successful entrepreneur. And the great thing is, every time without fail, when I scroll through these books, the guest speaker that comes on later says, I remember that book. I read that book. I read this book. I read that book. Yeah, they're that good. So, go ahead, write that down. ReachYourPeakLibrary.com. That is a resource, a gift to you. It is not a money-making website in the least. It's all those links are to Amazon. So, you can go buy that book. And again, I've read every single one of them. So, I would not ever put anything there that I wouldn't promote anything that I personally don't use or haven't used in the past. All right. So, speaking of success, I think it's time for Brian to stop blabbing for a little bit. And let's bring on the man of the hour, Mr. Jason Anderson. Here we go.
Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one the only Mr. Jason Anderson. Yay.
Jason Anderson:
Hey, how are you?
Brian Kelly:
The crowd goes wild. You can hear him. Fantastic. Jason, how are you doing, my friend?
Jason Anderson:
I'm doing great, especially with the circumstances. This almost feels like The Today Show, man. We've got this is great. I love this. You know, this today shows that they're doing this right now. Everybody's a home anyways. It feels exactly like this, this is great.
Brian Kelly:
I'm going to talk to those people. They're copying me. Love it. Love it. Hey, before I formally introduce you, Jason, to this wonderful group of folks that are watching us live and those that are listening later on podcast. I wanted to remind everybody we do this every single show is stay on to the end. If you're watching live, sound to the end because I will reveal how you can win a five nights stay at a five-star luxury resort. All compliments of our pals at powertexting.com. Every single show we give a show a vacation away. And don't worry, very soon you will be able to take that vacation and get out of the house. And the beautiful thing is you could be that person that has a vacation in the hand that when the veil is open and we're allowed to move about freely about the country and the world, you'll be one of the first to say see ya and everyone else be looking at you. How do you do that? So, stay on to the end. I cannot wait to see who wins. It's a random draw and stick around. So, now let's bring on the man, the myth, the legend himself. Jason Anderson is the founder of the video Buddy, which is a service that helps entrepreneurs and small businesses with video centric content when creative editing is the bottleneck. Oh, that one hits home. He's also the CEO of iMotion Video Corp., which has produced over ten thousand, far more than that now, individual motion graphic videos for businesses worldwide since 2010. So, he not a Johnny come lately, he's been at this for a long time. Jason's focus and passion clearly revolves around effective communication, sales and business development through the use of creative video production. With that, please help me welcome Mr. Jason Anderson to the stage.
Jason Anderson:
We have an applause button. Hey, for you, not for me, for you, for you.
Brian Kelly:
Oh, no, no, no. For you, all the way. This show, by the way, is about Jason. And that's why I love to to showcase people like Jason. He's an amazing guy. He's he's he's done it. He's walked the walk. Not just talk the talk. And he's here to share with you not only how he achieved success, but also help to give you some resources that will help you along the way to get you to that level. He is that it's going to be a phenomenal show so stick with us. Comment like share love, spread the word because what else are we gonna do tonight? We can't go anywhere at this point in time. Let's have a good time and share the love. How does that sound? So, Jason, one of the things I love to do, you know, I love the the bio. You know, the intro to ten years, very successful. Lots of video has been created. You've you've done it. You're there and you're succeeding and you're growing even now. What I like to do is peel back the onion and find out what's going on in that big, beautiful brainier of your because as I open the show with mind is one of the foundations of success. And it is to up to a person who has achieved success. And what I wanted to find out from you, Jason, is when you get up in the morning and, you know, you start to come to you come consciousness and, you know, the days in front you and it's like, OK, fantastic. Another day. That's what most entrepreneurs who are successful are in that mode for you. What is it that drives you? What is it that motivates you? Each and every morning to go through what we go through as entrepreneurs, which a lot of people think is easy. What is it that helps motivate you and drive you through each and every day as you get up and start the day?
Jason Anderson:
I don't want to lose. I mean, honestly, I, you know, I'm not doing this, I mean, I'm doing it for the fun of it, but I'm not. This is really this is a game. You know, when you go play a game, if you're in sports, you want to win. If you are doing anything you want to do, you want to win it. So, you know, when I get up in the morning, I a lot of times it's you know, it's it's more about what's gonna happen for, you know what are we doing in the morning is gonna set the tone for the rest of the day. And so, what I've got these I've got employees that I usually set up and they start at nine o'clock in the morning and we we don't have a briefing. I usually brief them in the evening so that we know what we're working on for the day. We're doing lots and lots of videos for lots of clients, obviously. So, we have to manage our time. When I wake up, I know pretty much what's going on. I never really wonder what's happening with the day, right? It's just a matter of how do I work in other things. This is my biggest challenge, really. What do I how do I work in more growth for myself while we're we're also trying to help with our client stuff, right?
Brian Kelly:
Fantastic. I love the opening comment was how do I win? It's just, you know, that's I love the competitive juices. And that's I've got to tell you, I don't I don't know of an entrepreneur that doesn't have those, that's successful let me let me add that caveat.
Jason Anderson:
Keep in mind, though, tell me as of late. So, let's talk about the elephant in the room. And this is like, you know, Pete, there's a lot of people little worried. And, you know, we're talking about success and all that stuff. And there's there are you know, there are times where, you know, we have to learn to think about how we need to calm our minds down right now. Do like understand that, you know, that this is, you know, I think, you know, we're not going to stop breathing, hopefully, right.? And there's a lot of unknowns and there's there's a lot of things that are happening. And there's, you know, I've also been hit by this, obviously, because there's a big domino effect that's going on where, you know, there's no one business isn't generating revenue. Then, of course, we're servicing businesses. And so, we're feeling this you. I would do have clients are calling and saying, listen, we need a pause. We need to like I need to hold on. So, you know, again, when we wake up in the morning, you don't you don't want to lose, right? It's the game. It's, you know, you've thrown a curve ball and we're kind of in a curve ball right now. I'm navigating that myself, too. So, I don't have the answers to them all. But I tell you, I do get up every day with the intention to win.
Brian Kelly:
Fantastic. Hey, we got a we got, you know, I talked about I interview entrepreneurs from all over the world. We also have guests from all over the world. So, we have a Eliza from the Philippines to me and saying hello to us both. Thank you, Eliza.
Jason Anderson:
Hello, Eliza. Hi.
Brian Kelly:
And we have another comment by John, who's asking a question that I will bring up in a moment, John. So, stick with us. I'll put that up in a moment because I'm going to ask the exact same question. I am curious as well. We've got astute audience members out there. I love it. I love it. I love it. So, fantastic. You know, it's about it's about winning. And, yeah, you know, things are strange right now. And I've I've talked to a lot of people during this time. I'm sure everyone has. And it's interesting how there is either people are kind of struggling or they're crushing it. There doesn't seem to be I don't see much of a in-between ground. And others, you know, some people been laid off from work. Others are already prepared to work this way. And I want to talk to you about that, Jason, because we talked about before coming on the air. And it's an amazing thing that, you know, if if you are an entrepreneur to the core, these are the times you look for opportunity. And it's not to disrespect what's going on with with people at all. At all. I want to be very clear about that. But there is opportunity in any crisis. That is when the biggest of the biggest companies rise to the top. I mean, there's there's a bunch of them and they're all escaping me. Uber is one of them. They rose during a crisis as well. And so, there are many skills that it takes to become an entrepreneur, Jason, as you are well aware, there's still many questions I have for you and just our brief chat right before we went on the air. But for those listening, you know, it takes many skills to become an entrepreneur and to become a successful one. From your vantage point where you are right now in your position in your company, what would you say are the top three skills necessary to become a successful entrepreneur and then keep elevating that.
Jason Anderson:
To become one now during or like in general?
Brian Kelly:
In general, yeah.
Jason Anderson:
Well, honestly, you have to have entrepreneurs have to have drive. They have to have, um, they have to, you know, like we're talking about what do you do, you know, what drives you to get up in the morning to work? You have to have that drive to win. And for one. And then, you know, as things happen, if things hit, you know this. You know, when problems come, you need to have the persistence to keep it up. And so, if you've got that drive to win and the persistence to keep going, even when things are really tough and not looking good. I think that that's really those are two of the things that you need. But the third component, I would think without this third one, I don't think anybody's going to be successful is you need to have support from your family or from from support has come from somewhere. Square to be specifically for me, like I need to support my employees without my employees I'm really, I am. I would have to make a major pivot, right? So, I have to drive and the commitment and then my employees, they they rely on me and trust me to keep the things going so that they can they can continue working, too. So, I'd say that if I if I didn't have support, you know, I'm only one percent of the success of being a business for ten years, you know, without ever having to lay anybody often over ten thousand videos, all these things that we we continue to do. But without it, you know, that's, you know, one percent is my drive. I think ninety nine percent of it is the support that I get from everybody I get, including clients to, you know, like right now, you know, COVID-19. Some people are saying, hey, can I pause? And I'm saying, hey, can you not? And I say, if everybody pauses, I don't have a business, right? And a lot of them are saying, you know what? You're probably right. I think I can. You know. You know, we reexamine we know why what we're doing for them and saying, can we stick with the game or can we come up with certain certain things? So, I have the support of, you know, clients of the my employees who trusted, you know, that they're still going to have a job tomorrow morning. You know, my wife and family who, you know, support what I do working late sometimes, you know, especially the very beginning until two, three o'clock in the morning, get back up at 6:00 in the morning. So, you have to have those three things.
Brian Kelly:
Boy, I can so relate. That's why I'm chuckling over here. Oh, my goodness. Especially the last one to go to two or three in the morning, which still on occasion happens, but not as much as before. You just do what it takes when the time calls for it. That's the other thing that successful entrepreneurs such as yourself, you know, just go getters and you take care of business, no matter what it is you have to take care of it and you do it with intelligence. You know, you have to balance your life with your family and give them the time that they deserve as well, which I learned that our way as well. It's something we all go through. It's not a perfect life, is it? I mean, it's not like I'm going to be an entrepreneur. And here's the guide, here's step one through ten. I'll just follow steps in Easy Street.
Brian Kelly:
I wish it was that way, I really do. But then again, if the that way, then, you know, I don't think that the rewards would be as high either. SO, we have a lot of risk.
Brian Kelly:
Yes.
Jason Anderson:
You know, we're risk averse, I think. But, you know, without that without that, you know, without the drive and persistence, man, and then the support, it just, you know, you've got to have that to have an entre-, you know, make sure you've got those three pillars behind you. But you know what? Here's the thing. What about what if people are thinking, why don't have the support? You know, I think that, you know, if you're an entrepreneur, if you're savvy, you know, you've got to be able to how do I how do I garner that support? So, you know, you've got to be a little bit of a salesperson, too, in order to sell your vision. So, you know, don't think that these all just come naturally to people. You know, you've got to you've got to be able to know what you need and then make sure you work to make it happen, really. There's no there's no shortcut to that.
Brian Kelly:
So, true. I mean, what a great point about salesmen, because everyone, you know, how many times have you heard this, Jason, well, I don't want to do that, I'm not a salesperson. Every person to a person is a salesperson because aren't you selling your significant other on what movie you're going to watch or what dinner you're gonna you're gonna eat? You're always selling, negotiating at all times. And just what Jason's talking about is refining that skill to where you can get your team to all come on board at, you know, and be on the same page music, so to speak with you. And to that end, I was curious, how do you how do you, Jason, it sounds, give a very cohesive group. How do you go about finding people for your organization that truly care about your organization the same way that you do?
Jason Anderson:
Ah, well that comes through just, well, I hope my employees are watching this because I have to be careful here. Um you know, really, honestly, the reason I say it be careful because, you know, we talk about salesmanship. Leadership is salesmanship, too. And you need to you need to get buy-in from again that you support, which is your family, your employees' stuff so we're finding people. Don't get me wrong, I'll hire some, I'll make some bad hires and find out that, you know, after paying a payroll six, six weeks or even six months, that, hey, it's just not working out. It's time to part ways. You know, there's I think that but once they're on, I think to get that buy-in, you have to have that leadership and you have to give them you have to give them a reason why, though. I mean, honestly, they're not doing it because they're trying to support your company. In fact, if you think that anybody in your company is going to be more passionate than you are about your company, you're sadly mistaken. Okay, but you need to, you know, don't expect that they're going to be that committed to your company. They're not they're not the entrepreneur, they are the employee. They are and and there's there's there's differences between the mindset of an employee and entrepreneurs. Now, there's a lot of employees that would that are just just at their job and they're not empowered to really talk to make that company succeed, because they are using that as leverage to become an entrepreneur. And sometimes there's nothing wrong with that either, right? So, um, if if I if I have an employee that I know is probably more entrepreneurial driven than they are employee driven, but they don't have the leverage yet. Then maybe they don't have the income level or there's something missing that they're not able to start a business on their own. I don't shy away from hiring those people either, because a lot of times they can become leaders and then buy into your company vision and say, you know what, I don't need to be an entrepreneur if I am cause I'm getting what I need internally because I'm I'm allowed to lead internally, you know, my own team. So, I don't think I forgot what the question was and where we're at.
Brian Kelly:
That was phenomenal because that everything you just said is powerful for people to understand. The only way you're gonna grow a business is to scale it and to scale it. You need that support that. Jason so aptly pointed out as one of the three top skills necessary to become successful in business. Because at some point as a solopreneur, you're going to reach that, that breaking point where you're gonna start burning out because there's so much to do as your business grows. You've gotta have the help and think about that when you start. Don't wait too long. Think about it. Doesn't mean you have to start doing it right away because of course, you need the income to help pay for the help. But always have that ready to go. Yes. OK. Here's a great question from one of our viewers. Boudica said, "Hey, Jason, when do you know to hire your first employee and why? I'm a video producer, too, by the way."
Jason Anderson:
Well, I knew immediately how to hire my first employee. Believe it or not, I am not a video producer or I'm not a video editor. I'm a producer. There's a difference. A producer has the vision you and puts thing together and then the direction of of the film or the commercial or the video or something like that. And then, of course, then you've got the video editor who is who's going to has the skills to actually make your vision come true. So, for me, I knew I had employees from day one. So, I built my business based upon not starting from a freelance type of arrangement like many, many, many people in the video industry start off as. And then they start hiring junior producers under junior editors under them and then get them trained. And it's a very slow road, especially if depending on what you're charging. But me, I knew immediately. So, I don't think I'd be qualified to tell you as a freelancer when it's time to hire somebody. But I will give you some advice based upon hiring is that you know that if the minute you have an extra dollar in your pocket is the time that you should start considering to hire somebody because hiring it's in itself is a skill, right? You need to learn how to you know, how to how to interview people and how to find out if, you know, the skills that they can bring to the table are actually going to translate into production for yourself to know. Being a video producer if you're going to hire a junior editor, you probably are in a better position than I am to determine if that editor that you are hiring a junior editor is any good, right? When I first started, it took me a while to know, to recognize what was good and what's not, what you know, what to expect as far as turn time on certain things. You know, I've got some video editors that, you know, a certain task might take one video editor on my team an hour and it might take another video editor on my team three hours to do the same thing, right? And of course, it's an art. So, when you're hiring people, you you need to know, you know, what to what do you know what kind of performance expectations you need to do. But I would say that long story short, that you need to once you have any ability to hire, like far as far as cash flow, do it. And even if they don't last, it's gonna be a good experience for you so that your next hire is even better. I have the I have the the luxury of having a wife who has a job, right? So, if if I can, I can literally pay myself a zero salary, which I have for a very, very long time. As a matter of fact, I don't even officially still after 10 years, take a salary. I'll take, you know, an annual bonus. But I don't take you know, I'm able to live off of my wife, right? For groceries and mortgage and rent and for all the necessary necessities of living. So, with me, I'm spending every dollar I get is going back into the business. And so, if you can if you can afford it, then do it.
Brian Kelly:
Wow. There was so much there, I mean.
Jason Anderson:
It was.
Brian Kelly:
Especially. And that's fantastic. Especially the most important part of this is the key to success is live off your wife. I'm kidding. That was awesome. Good for.
Jason Anderson:
Thank you.
Brian Kelly:
But everything you said rings so true. Reinvesting, and that's what I do, too. I mean, very little money hits my my pocket. It's always right back out to the next the next thing that will potentially help me and my company be more productive. And so, eventually, yeah, it will be I'll be able to just sit back and take in massive profits and not have to continually reinvest all the time. But I I think you should always reinvest and continue to improve. That's just what makes entrepreneurs go round. I wanted to bring up a comment earlier by I got to put this one up there. "Do I detect a Canadian accent with you?" No. I'm sorry. I'm not from Canada. I don't know where that came from. That's pretty cool, though. I do talk with Canadians on occasion and I love them. They're awesome, but, no ey. But the question John was asking that I really wanted to bring up is, is kind of an opening to you and your company. What you do, Jason. And John was asking, "what exactly does your company do with video?" And if you wouldn't mind, I know that's kind of casting a broad net, but it...
Jason Anderson:
I'll give a very Reader's Digest version of where we've evolved into a lots of, I deal, mainly with people that are doing it social I've deal with social media video. People that are small businesses that need to publish a lot of content from things like interviews like this, like this, you know, this life podcast right here that's going on is probably gonna be an hour-long efforts done. I'll have my team chop up everything from here up I'll build turn this into 15 different videos that I'll build a repurpose. So, we do a lot of we work with smaller companies that don't necessarily have the budget to hire a full-time staff or a video department, right? That's why I've got video, buddy. If you had a video buddy and your business person, what would you have that video person do? And if that would free your time up and so, you could post more than what exactly would that entail? And there is that could be a hundred different things. It just depends on, you know, the the skill level of of that video out editor. So, that's what we do, is we pretty much free up the time of anybody who understands that they need to have a lot of video centric content, but they don't have the time to go down the rabbit hole of actually going through and doing it themselves and giving them the direction to continually post on their social.
Brian Kelly:
And there's so much more, you know, that does it more justice than that was what you were telling me before we came on. And I want to help make sure people understand that it's not just video editing by itself. It's video editing detention the way that you have your team do it. They understand how to look for those aha moments and highlight them. For instance, you know, take a long video and pull out the sizzle real components, if you will, that will really catch the eye and ear of those watching on social media. So, it's you know, he's been doing this for ten years, him and his crew. And it goes far beyond just the mechanical part of editing a video. Is that is that accurate?
Jason Anderson:
It is, yeah. And so, like well, like again, like the reason why I named it the Service Video Buddy is because (phone ringing) and I had my phone on silence and here we go. It this because the fact that, you know, people they don't necessarily, they don't necessarily know what they they want. They need to have a little bit of direction as well. So, if you've got a team behind you then and they have has worked with other people, and then you can say, listen, I did this this podcast, right? I want to shoot this I shot this video series outside and I want to do a speaker real or something like that, how do we how do we put it together? If you can have a ten-minute conversation on a phone and phone with somebody and say, listen, once you do this, this and that just loaded up the Dropbox, I'll have my team handle it. Great. Thanks, Jason. Appreciate it. That's what the video buddy is. You know, we we we I I don't really want to put myself in a corner like said Brian that's, you know, we don't just do social video where we do sales videos, we can some people do PowerPoint videos that will clean up and make them take way up to the next level. We're not doing PowerPoint we're actually we're taking the recording, the audio that they did and maybe some of their slides, but we're adding a bunch of other pizzazz to make it look totally different. And so, it just depends on what they need, right? So, again, it's just it it's all over the board. And so, we've worked a little bit differently than a freelancer because we work as a, Brian, you said, you know, we were able to tell a story, but it's, you know, I was before were live you and I were talking and, you know, there's the skill level of one like outsource or like a freelancer. You will only have the skill level of that one person. Well I've got video editors that they may have different skills, but together as a team, we have the skill to get the whole project done. So, like a guy who's really good at animation and after effects and things like that, he might not be very good at, you know, coming up with a story or, you know, puzzling the story of what needs to go where. Where where you've got maybe a video editor that understands storytelling and like maybe like how to put it together, like a Nightline story or Dateline or something like that, right? And then we use the skills of the of the video compositor, the after effects guy to help the rough cut, the guy that knows how to put the story together. He might not be that skilled in animation, but together you put them together we're able to come up with a with an end product that's phenomenal, right? So, um you know, I don't want to toot to my own horn, but that's usually the reaction that we get depending on, you know, how long how long we have to, you know, to create these these projects and stuff. But we don't rely on just like the skill level of one person.
Brian Kelly:
Please toot away because I'm getting excited. I love video. I love everything about it except editing. I can't stand editing it takes forever. And that's something that, you know, everyone should, that is probably, if not, it should be one of the highest-level things that you want to outsource first because it is the biggest time suck of everything I've ever done in my business. Is if I do that by myself, I'm like, oh my God, that takes up an entire day to do like a one-hour video. You know, if you want to edit out the ums and Oz and imperfections and put in a good intro, a good outro, all those things, it can take a long time. If you're doing it by yourself and you know, no matter what the fee is that anyone charges, including Jason, consider what it would cost to pay someone to do that in your own organization and make that comparison. And then how many videos are you going to need and how often? So, what is that model with your company, Jason? How many videos can a company throw at you at a time? And is there a time limit those kind of things.
Jason Anderson:
Well, the service, The VideoBuddy service itself, as I stole the idea actually from, I didn't come up with this idea of how to this business model. What I did is I was at a conference, um, Ryan Dyce had a commerce commerce, it was the first year that he did it. It was not the traffic it was it was it was in Orlando and when I was still in Orlando. And there was this company that was the platinum sponsor there and they were design people. And it was they had pickles everywhere, you know, the design company says unlimited um unlimited graphic design for your company for, you know, like this ridiculously stupid, cheap price. I was like, that is a brilliant idea, oh my God. And so, I said, what if we were able to did try to do that? It's difficult because as you were just talking about, Brian, you know, video editing, is I dare to say, a little bit more complex than graphic design. Now, I'm not saying that there's the skill level, isn't it I wouldn't say that you're more skilled if you're a video editor or the composer. I just think that there's there's a lot more moving parts to video than there is to graphic design. And so, we toyed with the idea of, you know, you know, do, we just if we're like a normal company do we wait for people to say, hey, Jason, I've got a video project here? How much would you charge me to do this? You know, we attempted to do that before and it just there's no way to scale. You don't you can't keep employees on your salaried employees on if you don't have that consistent work it's the feast and famine type thing. And I really like the design pickle concept. So, I said, let's try to figure out a way. Of course, we had, you know, from scratch to figure out how to do it. But I do owe a lot of the, you know, the original idea to the guys at Design Pickle. Thank you for coming up with that business model, because that's what I did. And now what we do is we work with companies where we will basically embed with your with your small business, whether you've got ten employees, one employee or what, you know, hundred employees. And we'll be your instant video department where we work on your stuff every single day that you're a client. It's always a flat rate. We start at fifteen hundred dollars a month to work with us. And right now, there's no contracts. So, you could do a month or two or three or four or whatever. And of course, we started we've got other other price price points. But most people, the entrepreneur type level would fit within that that that that range. So, that's that's what we've been doing. It's just basically to answer the question is, is, you know, how much can you get done? Well, just depends on how much we can get done on a daily basis. How many business days are there in a month? There's generally twenty-one business days in a month. So, how much can we get done during that twenty one days? We can stack up several projects. And, you know, it might take us three days on one project and two days on the other. And then another project takes, you know, two weeks, two solid weeks, you know, depending on revisions, all sorts of stuff. But if you've got a department that's working on stuff back and forth collaboratively, you've got access to and you can also even put a pause on something, say we're working on, I don't know, like say this we're at editing this video here, this we took this recording of this podcast and we're trying to make what we call snackabls, right? Small, you know, ninety second to three-minute videos from this interview right here to come up with, you know, maybe five, ten, fifteen different videos. We'll say we're working on this. And then you've got something that's coming up that takes more precedence and you give me give me a call and say, hey, let's put a pause on that. Let's start working on this. Then we just put that aside. And it's basically if you had a video, if you had access to a VideoBuddy, that you could call every single day and have them work on your stuff, that's what VideoBuddy is.
Brian Kelly:
That's phenomenal. It's like an extension of your team.
Jason Anderson:
It's really, it's a department in your business. Whether you're a one-man band or you're got ten employees, just tack on another department and I'm the department head. Basically, I'm the I'll be your chief video guy, whatever you want to call that, right? You know, I really think about this, too. You know, this there's this thing called for Fractional CFO's, right? Fractional sea level people. Well, I've never really put it this way on paper but think of us as like as your fractional video company, your fractional video department.
Brian Kelly:
Yeah, I love it. That's phenomenal. You should coin that term.
Jason Anderson:
I think it's probably been coined already.
Brian Kelly:
But, you know, a lot of people, they didn't like fractions growing up, so maybe a different word, I'm kidding. But this is this is a very intriguing. So, as just an example, you probably have an idea and if you don't, I don't I'm not trying to put you on the spot, but this is an hour-long show. And what you have in your mind for editing it when it's done. What would that typically take? Once it hits the hands of your team to complete as far as time?
Jason Anderson:
That's probably the most common question I get and I can never answer it it just depends. It depends on how particular you are. Depends on how fancy you want things to be. It depends if you know, some people like Jason, I need this done by tomorrow. I'm like, then this is going to be a very basic video, but it's gonna be you know, we can you know, we'll edit it down and, you know, get rid of the arms and all that stuff. But there's not gonna be a fancy thing. You know, we can. It's not uncommon for us to work for an entire week on a ten second global reveal for somebody that wants to have their branding dialed in, right? Or we could get you know; I've got my video guy really good at it. It only takes him two hours. We would take a lot of new hires or even people that are experienced. I mean, this guy has been with me, Dan, my production manager, he's been with me. What takes him to two hours, even like the most experienced guys in Hollywood, sometimes he's faster and better than them. So, I can't it's hard to tell, you know, like how much you can get done in a certain amount of time because it really depends on the skill level of who's doing it, you know? And so, we have varying levels of skill levels internally. And you never, the thing is, the good thing is you never get the drama people calling in sick. You don't get the drama people all this other stuff. We just have to perform, right? So, to answer your question, it really depends on the level of, you know, how much time you have and then we try to we try to budget in the time to get something done within that amount of prep time. Now, obviously, since we're a fractional company, right? So, you know, we're not working on your stuff eight hours a day so say, for example, you know, if you were a client and you were to say, listen, can I get this done tomorrow? I'd be like, well, it depends on how many how many people are we gonna be working on tomorrow? Because not everybody, we have this thing called breakage too, in this business models. Very interesting so if you've got other video editors listening, consider this business model, because it's really helped me out to be to be flat rate and and to do this rather than charge per project, because you don't you never have to worry about scope. I never say no to a project. Somebody says, can you make Star Trek for me? Yes. How long is it gonna take me? I don't know how much it's gonna cost me. Fifteen hundred bucks a month, right? So, it would probably be take us a lot longer it takes them a year and year and half sometimes just to get those things sometimes even longer, you know? How long it takes story Toy Story to make? It was like five years, you know? They didn't have the technology that they have now, but they they've developed it. But, you know, we've got to get a lot more power now but, you know, it's I would say the typical project, though, of where we're coming up with snackables of like long form this is what we're ninety nine percent of the stuff we're doing, at least over the past years, is snackable content for social media where we're taking long form content like this, like we're watching right now to a video by podcasts or presentations or people like speakers that are stage. Things like that where we're taking that's already been recorded and we're ad we're finding maybe ten to fifteen separate videos that are anywhere from ninety seconds to three minutes long. We're cutting these down. We can't, like interrupt like an ending sequence, an animated ending sequence with a call to action. I would say we can produce probably anywhere between five to fifteen videos a week for the typical business.
Brian Kelly:
Wow. That is phenomenal.
Jason Anderson:
That's why we've got over ten thousand videos on arrival.
Brian Kelly:
Yeah, definitely. So, you just like a video editing factory.
Jason Anderson:
Yes. And we can slow it down, too, because sometimes, you know, once you get going. And it it is, you know, for all your video editors that are listening this does sound good but keep in mind that it's tough on the brain for the video editor if you're if you're working as an employee of mine, you're probably working with anywhere from four to seven separate, completely different projects, completely different clients with completely different demands every single day. So, this is not a cakewalk. They're they're my employees are live in the dream as far as doing what they want. And this is what everybody who I hires is doing video editing and compositing, because that's what they love to do, they love that creative part. But at the same time, when we turn it into a business, though, and we're doing it the way we're doing, we're doing fractional, you know, fractional time for our clients collectively. You know, there's a lot of pressure on getting stuff done and there's there are times when we're just doing like the video editing is not always it's about it isn't always about doing like fancy stuff. A lot of times people it's about just doing it and taking the time that it takes the boring shit. If I can say that on your show, right? It's just a completely boring, time consuming stuff. Hey, thanks for getting that done because I just didn't have time to do it. But now I can post it and it's done, right? I don't need a fancy just give me some good cuts. Find find the mic drop moments. I don't care about an ending, no call to action I'll handle all that. Just get me five to ten videos and if you get that by tomorrow, that would be great. OK cool. So, then others are like, hey, I'm want my branding perfect, I want the same font every single time. These are only colors that I want. These are only fonts that you can use. I never want any jump cuts, they ought to be fades, you know, whatever their their particular expectations are, then that's what we kind of go through.
Brian Kelly:
It's fantastic. Oh, my goodness.
Jason Anderson:
Everybody's different.
Brian Kelly:
If you're a business owner and you're listening, watching this and you've not edited a video before. Well, the first time you do, you'll realize I'm going to call Jason and his team because it is, it is a laborious task. And for for you to find people who love it and are passionate about it, God bless them. Oh, my goodness. That is a rare breed as far as what in my circles, right? Many people, I'm sure, love doing that. It's not so much about what you love as a business owner like Jason, it's about how you can delegate and be more productive and work on your business instead of in your business, which he provides a service that allows you to do this. Now, let's look at this, Jason, because what is the most on the rise prominent form of media today? We're doing it right now. It's live video.
Jason Anderson:
I felt like I'm the Today Show because this looks and feels exactly like what's on TV now. Back and forth, like this feels home homegrown. But now, because of everything that's going on, everybody's at home. And all these you know; you get the late-night people that are doing stuff from home. I mean, this is like this is really this is going to be accepted more than ever. you're gonna see a lot more businesses that you need to hop on and do this. Just turn your camera on and start shooting at all. You're going to get; you're going to do nothing but get better at it. You're probably going to feel a little bit weird at the very, you know, if you've never done it before, but, you know, if you have editing behind it, you can make you have an editor make you look great, right? Or if you've got an editor, you don't have to worry about hitting that that the perfect the perfect phrase, right? We're live right now if I mess up, I mess up. But if I was just recording, I could say, alright, ok, start over. Alright, over then say the whole thing again and my editors would know, OK, chop that part out move on to the better take, right?
Brian Kelly:
It's definitely an art form. It's a different art form to go live than this, to do a recording that for sure, it's a whole different world, but it's not a scary one. It's just be yourself, be authentic and make mistakes It's OK because you're live. You're a human being and it's OK, for you to make a sizzle reel and you want it to be perfect. You can do that by having your live edited by Jason and his crew. They'll pick out all the imperfections and make you look like a superstar. And the point I wanted to make is video is it. It is the king. And it has been for some time, even before this little closure we've hit has happened. It has been on the rise. YouTube is I'm seeing more people make an entire living from recorded video than I've ever seen before because video is the best transport of information. And then go to live video. I call live video the genesis of all marketing, because you can't go any farther back, live as far back as you can go. You cannot repurpose, for instance, a podcast that's audio only into a video. And you can't repurpose a recorded video really into a real live video. When that was done, live you can do watch parties and things like that but I think you get what I mean. The starting point of all marketing, you can't go any farther to the left than you can with like video. So, I'm just imploring those that if you're not doing video now, deeply consider doing live video and get get off the hump and start making that happen.
Jason Anderson:
I don't and I need to. I mean, I really do. I mean, a video guy. Why? Shit. Why wouldn't I? Well, I think the reason why is because for me, it's always and that's probably for your listeners, too. It's just it's like it's another rabbit hole to figure out, you know, So, but, you know, you know, we were talking before this and you're you're you're making it sound pretty darn easy. So, we've got to look into it.
Brian Kelly:
Oh, yeah and I wasn't talking to you specifically, John, was actually talking to the to the audience. Your provide the service that will help me to repurpose after it's done. And oh my gosh. What a godsend this was going to be. Yeah, this was not directed at you at all. You have your core competency. You have a thriving, successful business. If it makes sense for you to add live to it, then fine. But if you're doing fine and the marketing is going well, there's really not everybody needs it. Especially...
Jason Anderson:
No, I need it. I need. I do.
Brian Kelly:
And, you know, we can we can help you. I can help you on that. I'm actually I don't like to promote anything of my own on this show, but it's a perfect time to bring it up. I'm actually putting together and completing an info product and it's called Carpet Bomb Marketing, saturate them the marketplace with your message. That's a metaphor so don't get crazy out there. But it's all about starting with the genesis of live and then repurposing it all the way through, even into written form to many, many, many platforms and and all the automation that goes behind it that now Mr. Anderson is very privy to with all the things going on.
Brian Kelly:
I know this is live because I'm gonna tell you right now I'm in personally, I'm interested in that because it would fit in nicely with what I already do. Honestly, I mean, there's you know, it's just a matter of getting the right, you know, you're talking about it before, you know, outsourcing or like growing, you know, having that support. The reason why I don't is because honestly, there's you know, there's I just haven't really, I just haven't you know, looked, I'm busy with what I do every day. And this is the kind this you know, I've got the same conversation with people that are looking at my service to they like, you know, are, especially if they're not doing video and they look to me to, you know, and they're saying, hey, the video by VideoBuddy can help me, I'm like, I don't know if if you're not shooting video probably not, because if you're not shooting video, we don't have anything to edit it, right.? You know, so, you know but they're like, yeah, but I really want to get into it and so, you know, one of the things that that we don't do either is we should and we're actually talking about like self-promotion either. But we're actually I'm actually right now literally partnering with one of my clients and we're we're we are turning and we're creating a new product or literally launching it tomorrow for the people that they like, "I just don't know what to say. I don't know how to do it."
Brian Kelly:
This is awesome.
Jason Anderson:
You know, because, you know, I've turned away for at least the past four years. You know, people you know, when people call me and say, would I be a good fit? I'm usually not a good salesperson when it comes to that, because I'm trying to find out literally if they would be a good fit or not, because quite frankly, with the way the you know, the way the VideoBuddy works, since we're working so many clients, we have much to do we don't we that particular model does not have the time to end it, nor is the pricing, you know, reflective of being able to also coach it and help direct what needs to get done. We expect you to, you know, say, I've got this work and and it's the bottleneck if you don't have a bottleneck VideoBuddy not for you, right? We we're turning around and turning away a lot of these clients and so, were actually come up, something that where we are going to tell them what they need to do use live through live workshops that we're gonna do once a month and then give them, you know, during the during this workshop. Then we're going to they're going to have everything that they need so they can film it and give it to us and have my team. Anyways, long story short, I was gonna get to your to your point of why I'm not doing these things because I've never had that, you know, if I've I have the the desire, but I've also like the time and why and how. You know, when I'm already into that. And so, but when we're doing this live, like right now I'm like this right here, I already see the benefit of of going live how this you know, cause this is much easier than trying to sell something. You just tell you just tell people what you do. You're not selling anything. It's great.
Brian Kelly:
Can I can I tell you a secret? I not I've never said this publicly. I've only told it one on one with individuals. So, this is just for you, Jason, not for anybody watching. But live video. I've been doing this this particular show for going on two years and getting there and what it has become. Just blew my mind. It has become the most powerful lead magnet I've ever had in any business before, and it doesn't matter what you do if you interview. This is the key, there's two keys and I'm gonna this is part of my signature talk. There's two keys to this. One is it's got to be of absolute supreme quality, the greatest quality you can possibly garner. And number two is you must absolutely do it in interview style format. Why is that? Because now when you go out and you're out and about going to seminars, going to boot camps, going to your Jason's live workshops and you're talking to each other and saying, "What do you do?" Well, I interview successful entrepreneurs such as yourself. I stream it like the seven platforms simultaneously. I then repurpose that twenty-five podcast platform that goes on Roku. I was on fire TV as one hundred seventy million viewers and I've done this twice.
Jason Anderson:
Who doesn't want that?
Brian Kelly:
Exactly. And I've done it twice in live circles. I kid you not, I didn't get past the seven live platforms, I'm not kidding, everyone in this circle two different occasions one a group of men, one a group of women. Everyone was clamoring for their business cards, shoving it at my face. And I thought ah ha ha ha. Now it doesn't matter what you do in your business, you will figure this out. I can help you on what you talk about. It doesn't matter as long as you're interviewing people in your space. Your guests even become your leads. That's not why I'm doing this but it happens.
Jason Anderson:
Yeah, I'm already like you mentioned what you're doing and I'm like just count me in, right? Because...
Brian Kelly:
I should mention it more often, I guess.
Jason Anderson:
You probably, well, I agree with you about this interview thing, though, too, because also kind of gives you star power, too, because you are in the limelight and you're actually allowing, you know, like the people that you interview are smart. So, you're allowing you're basically you can ride the coattails of no. You can ride the coat tails of that and they kind of associate that with you. But, you know, take a look at any like E! newscasters like I was mentioning The Today Show, I mean, because I'm an avid Today Show watcher. And so, but you don't like Al Roker, you know, he's like he's a superstar. He's a he's a but he's he's a it's because he interviews people and he's the weather guy but it's because he's he's he's he's in your face all time, you're familiar with him. So you've become a celebrity so, you know, if you're doing lives or if you're doing like what we're doing, this is like, again, this is why we have such you know, you and I have to talk after the show for sure, because you are kind of like going the same direction of why this works. If you can get yourself out there and seen more often, get yourself at least 3, 5, 6 posts a week on LinkedIn, Twitter, Facebook, Instagram, all that stuff with good high-quality content. And you're not it's not always a promotion. It's not always this and that. Buy my shit, buy my shit, buy my shit, you know, then eventually, again, if you're out there all the time, you are you are the one that's going that's a branding 101. It's branding.
Brian Kelly:
It is.
Jason Anderson:
It's all it is, you know?
Brian Kelly:
Marketing 101 as well it's both. Buddhika, I wanted to give him another shout because he's been asking some questions. I know him personally; he actually is a phenomenal photographer and videographer has a studio here locally. He took my headshot recently so, he asked, "Do you offer full productions to businesses too?" And I don't know if you need clarification on that question.
Jason Anderson:
I do. A full productions, you mean like we're actually filming and we're writing and we're doing like we're basically we're we're actually a production company. If that's the question, no, we don't do filming. This is the VideoBuddy service itself is you shoot, we edit. That's basically what it is.
Brian Kelly:
Oh, that's perfect. That tells it right there. He does and they do cater to businesses of what sizes?
Brian Kelly:
The VideoBuddy service?
Brian Kelly:
Yes, yes, please.
Jason Anderson:
Well, any size that will hire us. (laughing) But our client base is generally ten or less employees, so a very small business. Because here's the thing a lot of the bigger businesses are already going to have a video department of some sort. Because it's becoming that big right now. Social media video is where you have to be. We can't we can't ignore this and so there are some companies that are larger were um I'm trying to actually create, you know, for anybody who's also a video editor. Think about, you know, helping the departments that are internally like say, for example, we've got a huge company called Stryker and they do medical equipment and stuff. They do the hospital beds and I mean, they're they're they're a multibillion dollar company and, you know, you know, I don't know if they have an internal company, but or internal video department but I think that if they don't, they should, you know. And so, you know, maybe, you know, because they do have some stuff out, you know but the thing is, is there's so much that's going on and that from everybody has a phone in their pocket. You know, the if if you had a video department, you had like just stuff what's going on, you know, internally with employees and what the CEO of the company and all that stuff just I think if you if you if you if you've got a video department behind you that's able to help tell your corporate story. And again, these are not salesy pitchy. This is like this, how you can attract world class employees. I want to work there because look up how much fun they're doing there. This is real videos that's been put together and there's so many different ways that you can use video, you know, whether it's live or it's a snackable that's been edited and put together. You know, you can man this is how you're going to win this decade. It's like you need to do it.
Brian Kelly:
You know how you can repurpose and and make use of. And it just goes it goes so far beyond just the live video. So many times, I get asked the question, well, how many will be watching live? It's like it doesn't matter. It's the answer. I mean, to be brutally honest, it doesn't matter because the gold is going to be in the repurposing.
Jason Anderson:
Yeah, yeah, totally. It's the rerun.
Brian Kelly:
It definitely helps. Don't get me wrong, I'm not but it's like, you know, if two people were watching, it won't matter because every scene is going to get you far more exposure. And currently that's just the case. Unless you're a Gary Vaynerchuk or someone like that who has the huge following and huge name already where he has a lot of live views.
Jason Anderson:
How did he get there? How did he get there?
Brian Kelly:
Exactly.
Jason Anderson:
By having to do live at one point, right?
Brian Kelly:
Yes. Constantly, yes. Oh, I love this. Don, I love Don. He's a gentleman. Another local G- man, all the local people are coming out the woodwork. This is fantastic. Yes, it does, Don. I so agree. Don is a great guy, is a head of a chamber here locally where I live. And this guy gets it. He's always helping other businesses. I love Don. Great heart, great person. Same with Buddhika. John, I don't know him personally, but I'm appreciative of coming on. Eliza, I know her from the Philippines. It's like this is awesome. The friend fest and we have folks on LinkedIn. It's just been phenomenal. We are at that time. And so, there are two things left to do here. One is I close the show out with the same question with every entrepreneur that's been on it. Every single one. And the interesting thing is it's it's kind of a deep question. And it's a it can be a heavy hitting question, meaning. Well, I don't wanna go too far into it.
Jason Anderson:
Okay.
Brian Kelly:
Before we do that to close up the show there well, there's actually three things I want to make good on my promise to show you how they can win that five night stay at the five star luxury resort, compliments of powertexting.com And you now have our permission both Jason and I give you permission to now take your gaze away from us for just a moment. You have to come back, though. Get out that phone. Because what you want to do this very moment to enter, to win is now on the screen. You want to take out your phone and bring up your texting app and that texting app where you put in the person you're gonna text to type in a phone number instead, type in 6 6 1-5 3 5-1 6, 2, 4, and then down in the area where you tap and send off your message in emojis and all that good stuff. All you need just is type in four simple letters and they spell peak. That's P E AK. So, Again, that number is 6 6 1-5 3 5-1 6 2 4. And then type in the message of peak P E A K and we give out a vacation every single week, compliments once again of powertexting.com, phenomenal people, phenomenal company. And I love them dearly. I know them personally as well. And that's just because through all these connections we've made over the years, collectively, it's been quite a fun ride. So, go ahead, do that really quick and keep listening, keep watching, because this is a big question and then ultimately; I'm going to turn it over to Jason real quickly to let you know exactly how you can can connect with him directly the best way. Let's make this, you know, an easy path to get to him and you can get to someone who will help you and your business. So, that question, Jason, here's the thing there is there's nothing there is no such thing as a wrong answer to this question. Not that it doesn't exist.
Jason Anderson:
You're making me nervous, man, I don't know this question is.
Brian Kelly:
That calm you actually here I'll put it this way. The only correct answer will be yours.
Jason Anderson:
Okay, I'm ready.
Brian Kelly:
I mean, you take those two, it's like, come on. Bring it, bring it. Are you ready? You said you're ready. But are you ready?
Jason Anderson:
I am ready.
Brian Kelly:
All right. Here we go. Jason Anderson, how do you define success?
Jason Anderson:
If you can look yourself in the mirror every single day and be happy with where you're at, that's success right there. Now, that doesn't mean that you have to be happy about circumstances, you know, we're going to we're all going through a tough time right now. I've got like, you know, there are some worries. You know, we were talking at the very beginning, you know, the introduction was, you know, I'm going to be Brian's going I'm going to introduce a very successful person and, you know, kind of blushed a little bit, you know, because we're like, well, success feels sometimes that doesn't exactly feel like you're on the top of the mountain all the time. But if you can smile and if you can have your health and you know it honestly, if you can just be happy, then that success right there. You know, I was asked a question, you know, what makes me get up every morning and what drives me and all that stuff is I just don't you know, I want to win. And so, if I lose that day, right? I'm not really losing, I just lost that round, you know. And so, I think that what defines success for me is the ability to stay happy. And that's it.
Brian Kelly:
I love it. Love it. Love it. Phenomenal and before we close out the show, what is the best way for folks to get a hold of you? I'll bring up your site, if that's what you'd like me to do at this moment. And we can use that.
Jason Anderson:
Yeah yeah, cause on the site, actually, there's a phone number on there so if you want to even call, that will actually go directly to my cell phone. Now that's not my cell phone that's a redirect number but it will it will ring my phone. So, I answer all of the I'm the sales guy (phone making noise) I'm the sales guy. I'm the head trash taker-outer or all that good stuff. So, you will talk with me specifically if you want to call there. And also, if you ever just want to shoot an email, you can do to [email protected]
Brian Kelly:
[email protected]. So, we've got that on the screen as well. So, there is no excuse for anyone not to be able to find you. VideoBuddy.Net is the website where you can find the phone number if you didn't happen to write it down. But it is 4 0 7-8 4 5-9 0 0 5. And you will get the man, the myth, the legend, Jason Anderson himself to answer after it goes through his team of five secretaries and twenty-four employees, and then you'll finally get to talk. I'm kidding completely. But he's got the system down. I can't imag- that to me I'm thinking this has got to be, I cannot fathom a business model success doing a successful business model like you have done. I couldn't. You're a genius to pull this off the way you're doing it, I can't wait to get to know you more, your team, to work with you in the future. This has been a really fun, exciting show. It always will. Buddhika says he's calling you buddy. So, right off the bat. And then aw thank you, Buddhika. Look at this, he's making brownie points. All right.
Jason Anderson:
All right, man. Yeah, Buddhika.
Brian Kelly:
Yes, he is, he is truly masterful at what he does. So, you guys will hit it off really well.
Jason Anderson:
Good.
Brian Kelly:
All right. Well, thank you, everyone, for joining us that watched us live there, either watching us a recording or even listening on podcast. Remember, twenty-five different podcast platforms and we're gonna be on Amazon and Roku. Amazon Fire TV we are on there already but the show will be on there as well. So, I just want to say heartfelt thank you to you, Jason, for spending the time coming on here. You know, it's it's late at night there compared to here. It's 9:35 there. It's it's time to probably put the head to the pillow soon. And that you showed up and that's what successful people do. You always show up. And yeah, it's been a blast. Buddy, I appreciate you.
Jason Anderson:
I appreciate you. This is been been great. And you know, I'd love to do it again actually.
Brian Kelly:
We might have to arrange that.
Jason Anderson:
Absolutely.
Brian Kelly:
Absolutely. All right. Well, that's it for tonight. I want to respect everyone's time. And I I just want to say, you know, stay safe. Love your loved ones. Spend that time, quality time and really reconnect. I know you probably already have it's been a while already, but just go out there and crush it and go serve people and and help people as you go along, because that's what entrepreneurs to go to the core love to do on behalf of this amazing gentleman, Jason Anderson, I am Brian Kelly, your host of The MIND BODY BUSINESS Show. Until next time, we will see you again. Be blessed all.
Announcer:
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Jason Anderson
Jason Anderson is the Founder of the Video Buddy which is a service that helps entrepreneurs and small businesses with videocentric content when creative editing is the bottleneck. He's also the CEO of iMotion Video Corp which has produced over 10,000 individual motion graphic videos for businesses worldwide since 2010. Jason's focus and passion, clearly, revolves around effective communication, sales, and business development through the use of creative video production.
Connect with Jason:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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