Special Guest Expert - Jason "The Big Insider Secrets" Nast: this eJw1jl1rgzAUhv9LLnZljbUuRaEMOnvhaN1AWmhvJCTRheVDkqNSSv_74mCX78d5zvtAzBoQBlq4DwIVqEYRksYDNUy0kqMi32YkIwmJEBs9WD164f6ClKxJ9ppGiDJmx0D4N_NtEqFOCsVbQ_UC7aQSgfszU9d7VDzQ6FSwvwEGX2A8z3PcW9srQQfpY2Y15k5OAk8pXk49XlfHy-C--KbU-f26Eo1OCJneb649ntLLoczeqIKdFlzSF29Hx8SO29koS_k5vIoQSFDLklNVl_vP8ro_N1V9aJrVB_XW1NTDJtZDFpqddZpCqC7y-fwFsX1fOw:1l2nWF:a4wjYsvGexnr_4QNQuNz3aevrmQ video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question and this podcast will give you the answers. My name is Brian Kelly and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, I am ultra, ultra pumped, and excited because of our guest expert who is going to be coming on here in just a couple of minutes. He's waiting in the wings. He's amazing. You are going to love him. This guy has so much experience and knowledge. He's really dropping knowledge bombs all night long. Get out a pen and paper. You want to take notes, the MIND BODY BUSINESS SHOW. What is that all about? It is about what I call the three pillars of success, the mind. And that is all about mindset. So here's the thing. In the last ten years or so, I began studying only successful people, mentors of mine, who I worked with, authors of books, other individuals like the individual you're about to meet tonight. Absolutely a mentor of mine. And what I learned were three areas that they had absolutely mastered and the first being mindset, as I started to say. And that is about having a powerful and very flexible mindset. And I'm going to tell you right now that this man, Jason Nast, is the epitome of just that. And then there is a body that is really literally about taking care of your own body through nutrition, through exercise. And again, my guest expert, Jason Nast, is right on cue with that as well. So there are patterns going on here and then there's business. And that is all about mastering the skill sets you need to create. First, to create a successful business and then grow that business. And these are multi multifaceted and many different skill sets like sales, marketing, team building, systematizing, leadership. And I'm going to run out of breath because I could go on and on and on. The good news is you as a single person, as a solopreneur, if that's what you are, you do not need to master every one of them. You only need to master one, just one of those. And actually, I mentioned one of them by name. OK, I'll let it out. It is leadership once you have mastered the skill set of leadership, you now have the skill set to delegate to others who have already spent that hard-earned time and money and resources and training in mastering the skill sets you have yet to master, because, let's face it, to master every skill set that's necessary. I don't honestly think we have enough time on this planet as humans for one person to master every single one. So get quick at mastering leadership and then you're well on your way. And another wonderful trait of very successful people that I found during this time of study is that to a person, they were all very avid and voracious readers. And with that, I like to segway into a little segment I affectionately call BOOKMARKS.
Announcer:
BOOKMARKS born to read. BOOKMARKS. Ready, steady, read. BOOKMARKS. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
And there you see it to the side of me,www.ReachYourPeakLibrary.com and here is where the notetaking takes place. I highly recommend that you resist the temptation for those of you that are watching, especially live, resist the temptation to click away and stay with us. Because as I always say, I train this from the stage. The magic happens in the room. Yes, it's a virtual room. That's what we all have today. As long as you are paying attention to the show, paying attention to Jason Nast, who's coming on right after this, then you will get something that can catapult you and your life and your business to the next level. If you're looking and clicking and staring off at other things and you've got your phone and you're off on something else, another app, you may very well miss that one thing that could change your life forever. And I mean, this has happened so many times, especially from stage. I'll see people leave as I'm about to get the golden nugget that could change their life forever. And I knew that because that was the golden nugget that changed my life when I was in the seat. So stay with us to the end and take take voracious notes. I run this entire show and I myself take notes during the show, so I'm not requesting you to do anything I wouldn't do. I just think it's a good thing to do. And so go ahead and do that, grab a pen and paper or do it on a notepad on your computer. And we want to hear you. We want to hear back from you! Comment, like, share and let's spread the word about this amazing resource that we have, which is knowledge that is going to be, you're going to get a lot of it from Mr.Jason Nast. Reach Your Peak Library. What is that all about? That is a website that I had put together literally with you in mind. And I know it sounds cheesy, but it's absolutely true. What it is, is a compilation of books that I have personally read that I personally vet as books that had profound impact on me either in my business life or personally. And so I decided to start cataloging those books that rose to the top. So not every book I've ever read is in this list, only the best of the best. And so I put that together. So you have a one stop shop when you go to look for your next read. Now, look, it's a click to Amazon. I may make a few pennies. I'm not going to get wealthy from this website. That is not the purpose of it. It is for you as a resource to go to it, go straight in and pick the book that jumps off the page first buy it, whatever form you want to purchase it in. And I use Audible. So the audio version. I love that you might like to read a physical book. They're all there. Go to www.ReachYourPeakLibrary.com And get yours now. And I'm going to stop blabbing so darn much because I'm so excited. I can't wait to bring on the man. The myth, the legend. Mr. Jason Nast himself. Here we go.
Introducing:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big-league, qualified.
Brian Kelly:
And there he is, ladies and gentlemen, he's coming on, he's switching things up behind the stage, we've got him on the one, the only Mr. Jason W. Nast, but Jason, The Big Insider, Nast. Welcome to the show, my buddy.
Jason Nast:
It may or may not be working right now. Everything just locked up completely on me. I do apologize. I don't know what's going on.
Brian Kelly:
The show must go on, baby.
Jason Nast:
I'm thinking you are seeing and hearing me. At least you're hearing me. So that's great. How are you doing tonight? Everything is wonderful, even with technical difficulties as we speak.
Brian Kelly:
Yeah, it was funny because I saw it flashing and it was literally the moment I was about to bring you on. You are now a man with a green wall. I love it.
Jason Nast:
And that's we got the green screen going on. I'm glad I didn't wear green today. So that works out.
Brian Kelly:
And I'm glad your teeth are green. So when you smile, we just see those wonderful pearly whites. So everyone watching and listening right now. This gentleman right here, he is a very, very good friend of mine. I mean, a dear friend of mine. And he literally spent time with me and my family here at my house. I'm in a studio here and that is the second, I think, the second time that also twice I've spent the evening at his house in Arizona and he has done so here in California. So it's not just Facebook friends we're talking about here. We actually got together, did a four day mastermind the second time we did it where we basically we literally met at a hotel. We locked ourselves in the room and got busy with the task at hand. And for the second time, the first time was in Vegas. And that was what last night was not long ago. A couple of weeks ago. Yeah. And so that's that's what kind of person this is to me. I mean, he's that kind of friend. I'll bring him into my home. We broke bread together. We had a great time. So very special. And here's the thing. This guy was the one the only one that stepped up and said, hey, Brian, I will help you on your very first show. This was back in 2018. Could not believe it. I was just looking that up. And it's been 2 years and 7 months to the day when we had our first broadcast of this very show. I was like, wow, this is amazing. So, you know, you're such a wonderful friend. You're such a giver. I just wanted to open it up by telling you how much I appreciate you, my brother.
Jason Nast:
Hey, I absolutely thoroughly appreciate you, man. It is it's been a gift to be your friend and to be an associate and a partner in all kinds of crazy opportunity stuff. It's truly been a gift and a blessing. So I think we often say brother from another mother. And that is so true. So true.
Brian Kelly:
Oh, yes, absolutely. And hey, there's like this really excellent sponsor for our show that's been sponsoring us since the inception. And I don't know who it is, but yeah, that might be somebody where disappointing if you're watching, it's on the upper right hand side of your screen. That's The Big Insider Secret. So that's what that's what this wonderful gentleman does for our show. He gives away a five-night vacation, stay at a five star resort, and we get to give this away on our show because of him and his sponsorship each and every show. And all you have to do is watch us live right here, as you're doing now, and stay with us till the end. And that is where you'll get the information on how to enter to win compliments of this wonderful, amazing guy from TheBigInsiderSecrets.com that is his company. Thank you for that. For housekeeping elements here real quick. And then we're going to get busy with Jason Nast love it. So if you're struggling with putting the live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Jason Nast and grow your business all at the same time, then head over to CARPETBOMBMARKETING.com CARPET BOMB MARKETING, saturate the marketplace with your message. And one of the key components that is contained in the CARPET BOMB MARKETING course is one that you'll learn how to absolutely master is the very service we use to stream our live show right here on the Mind Body Business Show. Over the course of the past nine years, actually more than nine. Now, we have tried many, quote unquote, TV Studio Solutions software for live streaming. And I will tell you, StreamYard is the best of the best. It combines supreme ease of use along with unmatched functionality so you can start streaming high-quality, professional-looking live shows for free with streaming out right now. So go ahead and visit that website you see on the screen as you listening. It is ryp.im/streamlive all one word. I repeat that ryp.im/streamlive And we're going to bring back the man of the hour. I just want to put up I just got this wonderful stream your mail, I just I love it. It's wonderful, isn't it? I was going to say StreamYard is the beast, but no they are the duck. They are awesome.
Jason Nast:
There you go. The duck. The beastly duck.
Brian Kelly:
So now onto Mr. Jason Nast. This is going to give you a quick, respectful as you deserve an introduction. And then we're going to dove in. Jason Nast helps entrepreneurs catapult their income so they can do what they love, enjoy more free time and create financial freedom online quickly. He's a Clio Award winner and two-time marketer of the year with over 35 years in marketing experience generating over, get this, a billion with a B billion dollars in revenue for his clients. I just want to tell you, I don't play small, I play big. And that's what The Big Insider Secrets and Mr. Jason Nast now formally welcome to the show, my brother.
Jason Nast:
Well, thank you. Thank you. Appreciate it. Thank you so much. I can't tell you how excited I am for this one man. I am really excited, literally been giddy about it.
Brian Kelly:
And we have a friend that says good evening. She's coming on in. You see that?
Jason Nast:
Hey, she was actually at your very first live event out in California.
Brian Kelly:
And how did that happen?
Jason Nast:
And she won because she was my Uber driver that day.
Brian Kelly:
I got to tell a story real quick. It was my I did meet ups for quite a while. They are on-location meetings. And I used to do these for a mentor of mine for quite a while. For a month. I did one every week in a different town. And one of those towns was Beverly Hills. I then broke free. I broke out on my own. I say break free. I loved working with my mentor and I broke out and did my own. My very first one was in Beverly Hills. Jason Nast lives in Arizona at the time. I'm I'm in Beverly Hills, California for that night. This guy hops on a plane. To come and fly all the way over here, it's not that far, but there's a lot of it takes a lot, it takes money, it takes time, it's valuable. He lands, gets out of the airport, gets his bag grabs, and then on the way here, on the way to the actual meet up, he grabs a friend to help support even farther by filling another butt in the seat. So that is a kind of wonderful man. This is I will never, ever forget that, my friend.
Jason Nast:
You know, that's I think that's what you do. You know, there's all these things out there, you know, baby showers and bridal showers. I think we should have entrepreneur showers literally when people are starting a business instead of going, good luck with that, they should throw parties and bring bring things to the table that can help or at least support the business in any way they can. I am all about supporting small business and entrepreneurs. And that's why we do the giveaways because we want to support people in life and making things better.
Brian Kelly:
Did you just now think of that entrepreneur shower?
Jason Nast:
Yeah!
Brian Kelly:
I think it's genius. We should I think it's a great idea. I think genius. Holy Comolli. Let's do it.
Brian Kelly:
I mean, as you said it instead of. Yeah. Good luck with that. How many times have I heard that from those closest to me. Oh that's where it hurts the most. Right. You're like, hey, I got this great idea. I know it's going to I'm going to put everything I got into it. Yeah. You know, they make it sound like they really mean well for you, but oh I hope that go for it. And then they kind of look away. It's like man so yeah. An entrepreneur shower bro I think. Oh, that would be awesome.
Jason Nast:
That would be great bring pens, bring paper, bring staples, you know staples, bring you know, a stapler or you know, highlighters. What, what do we do all early entrepreneurs need sharpies. Just bring some of them. It doesn't have to be expensive but just support your local business, your local entrepreneur.
Brian Kelly:
And bring connections, you know the people that come by themselves, their connections. Karen, Duncum thank you for coming on. She says hello to both of you. Great man. And I hope you're feeling better, Karen. And, oh, we have a helper for the showers right on. So I'll bring the shampoo. I'm kidding, totally kidding. It would be awesome. I think that's a great idea. So, look, the Mind Body Business Show we are here creating businesses on the fly and it's because of geniuses like this guy right here. This is the way he thinks. 24/7. I've got to know him at a great deep level, even deeper these past four or five days that we were together.
Jason Nast:
Your not going to talk about the boooting thing are you? Because that's not right.
No that was that was the last time that we were apart of that and no we won't go into that and those showers were involved either there. So we're good buddies. Yes. And I wish I knew how to say your name, Ivaylo. I hope I said that right. Ivailo Milo. How's it going guys? How are you doing my buddy? Come on loving the show format. Thank you, my friend. Keep them coming. Love the comments. Love to share. Share the show. We are also on this fantastic new app called Clubhouse Right Now. That's pretty cool. So be sure to follow both Jason and I. And I didn't get your username in there, but it is @jasonnast at the upper hand. Jason Nast. You see his name up on the screen to and I'm @brianckelly because some imposter took Brian Kelly before me. I don't know why they would do that. So I'm just, that was bloody rude, to be honest, just kidding. Yes, he goes by Ivan. Thank you, Ivan. I appreciate making that easier on me. And we have Don Hoperich, who is head of oh, my gosh, I'm having a brain fart. It's city commerce. Yes. it's City Chamber of Commerce. Thank you. There we go. I got it. Chamber of Commerce. And Don is amazing local businessman here in my area. I've never seen anyone so willing and eager to help businesses in a community. And you're phenomenal. Don, thank you for coming on. Oh, this is awesome. I love it. We have a party going on right here. We got a shower, we are showering, and Jason Nast with entrepreneurial showers.
Jason Nast:
Let's do it.
Brian Kelly:
Let's do it. Yeah. And I love that you got the green shower curtain behind you. It's working perfectly.
Jason Nast:
You know, the logo literally a minute before the show started.
Brian Kelly:
It was. So that's the thing. You know, Queen said it best. The show must go on. Right? Must go. Love it. So I wanted to dig into your brain a little bit, Jason, so people can understand what an amazing guy you are. And I remember the first time we met and got to know each other. This was going back. My gosh, eight, nine. I don't know. I lost count years ago.
Jason Nast:
I'm going to say with probably at least eight years ago, maybe nine. Yeah.
Brian Kelly:
Yeah. And I got to witness first hand when we were we were tasked to do something together or we just chose to do it together. I don't remember. It was an exercise. We were in a mastermind, I believe. Yeah. And we went out to do something and things weren't going right. And I was getting flustered. And you just it was like water off your back. You were like, so you are so positive. And I've never had until then, I had never met anyone in my life as positive as you. And you taught me a big lesson, that very trip. And that was thankfully a while ago. It kind of rewired my brain. I thought I want to be more like Jason in that regard. He's so positive, always looking for the best. So I went for you. You know, you're an entrepreneur, you're a serial entrepreneur. You're doing so many things all the time and you're successful at it, which is rare to have that many hats and that many balls in the air and still be able to crush it. So when you get up in the morning and you know that there are all these things facing you, you know, it's not going to be the life of an entrepreneur is not easy like it is of an employee who knows what they're going to do when their checks are coming in, not to belittle corporate employees at all. But for you, Jason, when you get up in the morning, what is it that is going on in that wonderful, big, beautiful brainteasers that is getting you through the day each and every day, right when you start out and you know that there's a lot in front of you.
Jason Nast:
Actually, my morning starts the night before. And so I do two things that are critical, I believe, to success for everybody. If you're not incorporating just your life right now, it might consider doing it in the evening. I actually have a custom meditation, just a 3-hour meditation. I put it on every evening before I go to sleep. And during that three hours or during before I drift off. But I'm programing my mind for the day. I am letting go of all the mishaps, technical failures, and anything like that may have happened throughout the day, letting that go, acknowledging it, learning from it, and then moving on from it and then start to program my my my evening, my nighttime, my sleeping activity. I actually start to preprogram that with what I'm going to be thinking about, about the next day, what I'm going to be doing about the next day. So it's kind of like a to-do list, but not really. It's more of just a focused effort to make sure that when I wake up in the morning, I'm very clear. I know exactly what my first step is, what the next step is and what the next step is. And then first thing in the morning, something to kick start. You got to get you going and get you really motivated. Sometimes that's music for some people. Other people, it's a motivational speech and whatever. And again, I spent hours this is probably five, six, seven years ago. I spent hours building out a 1-hour motivational moment, I guess you call it, which just has a barrage of incredible speeches from actors and from dignitaries and things that motivate me to be a better human being every day and includes things about working out. It includes mind, body, and business. It includes prepping the mind for success, keeping the body fit for success, and focusing on your business and on your task at hand. So literally, that's my evening routine. Preprogram my dreams. If you will take me through the evening and all night long, I am a thinker. So all night long I'm constantly building brands, ideas, I'm open to receive messages on projects that I'm working on. I'm working on a couple of different projects right now and it's amazing how much clarity I get in my evening, my dream time about what I'm going to do in the morning for that project. So.
Brian Kelly:
There you have it. I've had so many guests on this show and everyone that is successful like Jason, I only have successful people on the show. They all have some kind of routine and oftentimes involves prepping their mind. And so that the repetition, the time and time and time and time again that I've heard it from people like you, Jason, that it's just I wish I could do a mind-meld with everyone watching and listening right now to let them know that, look, you don't have to take the exact routine Jason does, just find one that works with you. But one recommendation would be if you don't have one model, what Jason just said, reach out to him and we will give you the ability to do that. And knowing him, his heart, he'll say this is the type of stuff I do. Here's how you put it together. You can have this at night and then wake up to this and get your life started and then you can modify it to suit your needs better. But oh, my God, just flying in,
Jason Nast:
From there, I can even go one further and tell you that I actually have in the past shared my 3-hour meditation and my morning motivation with people who have asked for it. So I don't force anybody but anybody who asks. I'm grateful to give them a link. I have it on my Google Drive. So it's shareable so that I can share it with people who are interested. I'll be happy to show you this never happened in eight years, you never asked. For those just listening, I just raised my hand. Fantastic. And then Paola, I hope I said that right, Mr. Rodriguez? I love the entrepreneurship shower idea. Remember, that's Jason Nast's idea that's trademarked already he is so fast that it was trademarked on the site as we were talking. And then you'll love this one, Mr. Tim Gillette. Wow. This is trouble. Yes.
Jason Nast:
Great.
Brian Kelly:
Oh, my goodness. Nice.
Jason Nast:
Actually, I think we got a question already good, so we all I think we met Tim at the same time I met you. I think we all kind of got together and said that is a long time ago, what good stuff, great people.
Brian Kelly:
Apreciate you coming on Tim. Tim has his own live show. I think he does it daily. He's on there all the time. So he's always giving back, given great value. So thank you for being who you are brother. And we have a gentleman by the name of Ron Howard on YouTube that has a question for you. Jason, are you ready? Excellent. All right. Yeah. Ron Howard asked what would be the best way to target moms nationally right down your alley?
Jason Nast:
Oh, yeah, it's perfect. Actually,in my business and The Big Insider Secrets, we also target moms. So it's a great demographic because moms typically are the spenders, especially if you're doing something educational if you're doing something either to educate kids, educate moms, educate things like that. So Ron, I would probably have to get a little bit more information about like what is it that you're actually trying to market to moms. You know if it's t-shirts, I have an example. We used to market to quite literally. We used to market mugs and t-shirts to grandmas that knitted and or crocheted and had tattoos. So, you know, if you have a specific thing like that, like a T-shirt or a mug, then I would definitely be looking at Facebook ads for it. But if you're looking for something like I do educational wise, I tend to lean towards if your moms or like, I'll see if your moms are the probably like the 30, 25 to 35 year old, maybe even 40-year-old range. I would go to Google and use Google search terms because if they're searching for something educational, do that. And if they're older, this is something that most people don't think about if they're an older demographic of moms, because we have a lot of moms that are having kids later in life. Now, if they're 40, 45 plus moms, I would definitely be looking at Bing. And I know that's crazy. And everyone's going to like being what is Bing. But the reality of it is, is that the older demographic tends to just buy a computer. And if they're buying a Apple,I'm sorry, a Windows-based computer, the default search engine is Bing. Even if they go as far as to download chrome like that, it still defaults to Bing as the search engine. So anybody who's searching for something, how do I learn online? How do I play guitar? How do I learn a new language? They're going to be doing that right from their browser, right from their key, their taskbar. And again, if your demographic is older, Bing ads go to Bing. It's cheaper and it's more effective for the older demographic. Now, again, younger demographic. You definitely want to go into the Google ads and some of their partners, things like that. And again, if it's a visual thing, Facebook works, if it's something that you can catch their eye and stop them in their tracks. But generally disruptive marketing I don't care for. I like targeted marketing.
Brian Kelly:
Fantastic. I hope that answered your question there Ron if you have more information on that, then go ahead and type that in. They touched on it a second ago there, Jason, about your company, The Big Insider Secrets. And I did want to definitely dive into that. So let's do that. And you've put together an amazing resource for guess what, stay at home moms and also for others, for the boomer dudes that are looking to take their life to the next level and looking to fulfill their purpose. So let's talk about The Big Insider Secrets in that program and what you've developed. And is it ready for prime time? Is it ready for people to come on board right now?
Jason Nast:
It is. I'll tell you what it is. Here's the thing. I'm going to back up a minute, and that is in 2020, if we've learned anything in corporate America, if we've learned anything, we've learned that working from home is possible. Now, I spearheaded working from home as a consultant back in the 90s, and we started like pitching to AT&T to let their customer service reps work from home. And we went nothing. But it can't happen. It can't happen. It can't happen. And that went all the way up into the 2000's. And in 2019, if you were in corporate America and you said, I really want to work from home, they were like, no, you can't do that. You've got to come to the office. The only way it works, 2020 taught us that everybody can work from home or 90 percent of the people can work from home. First responders. God bless you all. We understand you've got to be out in the field. But a lot of people who couldn't work from home can today, so the one thing that 2021 is telling us is we now know we can work from home. Now the question is, do you want to work for somebody else from home or do you want to work for yourself from home? So in the beginning of 2020, actually in 2019, I began this process of just starting to put together some of my marketing secrets, the things that I have learned. 35 years in marketing, I have done literally all aspects of marketing. I've done billboards, I've done as seen on TV commercials. I won to Clio Award. Our production team won a Cleo Award for Toyota commercials and Marketer of the Year.
So we've done this like running the gamut of marketing and there are things that I learned that nobody talks about, like Bing, for example, I just mentioned earlier, you know, and I decided to start collecting these secrets, these thoughts, these all these things, these behind the curtain things and putting them into a collection, 2020 rolls around. And I'm like, this has to be built for 2020. Now, I didn't want to launch a program that wasn't ready, so I wanted to have the latest tips, latest tricks, the latest things. I'm a pioneer in SMS text marketing. As a matter of fact, the first time I was on in 2018 with Brian, that was 2 years and 7 months ago today we were talking about power texting, which I still have as a business of texting. It's a mass text marketing system, but I did it before Gary V. I did it before Tony Robbins. So I'm always on the cutting edge of what's happening in marketing and understand it. So I built out the Big Insider Secrets to teach people how to make a profit, how to make earnings, how to make money online from home or like I do from a laptop. I mean, I literally I'm traveling constantly. I've been literally on the road since December 13th. And I really enjoy being on the road and being able to make money while I'm on the road. These are things that I do, the other things that I've done to make money. I've tested them. I've done them myself. And I found the little tricks of the trade. One of the things I was talking about with Ron who asked a question about how to target moms. You know, one of the things I didn't mention is the latest, hottest trend in marketing to moms is actually Tik Tok. And I think, Brian, do you remember if you can log in your you can show them we have a Tik Tok training in there on it. We have a video series, marketing series and a Tik Tok guide that actually takes you through what to do to be powerful and mark it on Tik Tok to earn money. Now, there's two ways to earn money on tick. Actually, there's three ways to earn money on Tic Tok. One way is to simply talk about your your products, your lifestyle and offer an affiliate link that is very viable. And a lot of people do that because it's kind of instant success, instant money. Another way, of course, is to get enough subscribers, enough people on your viewership that you Tik Tok will actually pay you because they'll start running ads through before your your videos and things like that. And then thirdly, of course, is sponsorship. Like we sponsor The MIND BODY BUSINESS Show. You can actually get sponsors to help you with your products and services. And I follow a lot of people on Tock and I watch them how they monetize each of their their videos aa lotsubtlety. And we talk alot at in the Tik Tok training. So this is kind of the key is that you don't want to get you don't want to get. I always make this example. Facebook marketing is wonderful and terrific, but Facebook marketing ten years ago or even even six years ago is completely different than it is today. So you want what's working now, not work then. And we put together the Big Insider Secrets for this purpose. It is a membership site. It is constantly updated. We do live trainings with the latest information. We archive everything and it currently has about 100 modules in there of Instagram, Tik Tok. We do Pinterest, we got Facebook, we got Google, we got all kinds of stuff in here. But the goal is to get people in there and to learn because you can't just learn one thing and retire. It doesn't work that way. We all love to see it on TV. I did as seen on TV. But wait, there's more. Right. The reality of it is you're going to be a lifelong learner if you're an entrepreneur because you want to stay with what's happening now. And that's one of the things that I attribute to being successful, is that I'm I'm never stuck in my ways. I not if I was, I'd still be doing as seen on TV commercials, which don't have high media buys and low turnout,and low results. We still do it, but we do it at a minimal and only after we've made a ton of money online. So hopefully that will help.
Brian Kelly:
Absolutely got a couple more questions coming in, this is part of the participation,There's a large party going on there. Yeah, 2 Di 4 Gourmet Karamel Korn, (Ice cream, and Dessert shop) That's from YouTube. Says, Hi, guys, first time watching. Four of us are here. How does a small business doing way too much alone market effectively locally and online when online presence needs help to be more user friendly. Thanks.
Jason Nast:
Ok, so I'm going to actually, I know this person. This is actually 2 Di 4 Gourmet Karamel Korn. Got it. And I think you've actually had some of her popcorn, I believe. I mean, that is amazing. I'm going to do a little pitch for right now. She's in Avendale Arizona. She is amazing. She has this. You know, if you're going to like Costco and you buy popcorn, Annapolis and all that sort of stuff, honestly, I got to tell you, for years that was my go to, never again. This stuff is amazing. How do you market locally? Well, there's a lot you can do locally. Matter of fact, Brian, earlier he had a guest on I don't comment earlier from a gentleman who runs the Chamber of Commerce in your area, right. In Lancaster. Yep. OK, so reaching out to the Chamber of Commerce members, not just the one locally and avenue, because I know you're very, very tight with the people in Evandale, but reaching out to Chamber of Commerce people and getting involved in those, that's a great opportunity. Also, I love the referral marketing method. Word of mouth is the best. So I know already you have a ton of reviews and they're all great reviews. But if you can get people to, like, give them a gift card and say, hey, if you can refer somebody in, I'm going to give you four or five people, then I'll give you a bag of popcorn for free. It's not a whole lot out of your pocket, but it's a great way to introduce new customers to your store. And the other thing is, and this is going to be for every single business out there. Build a list, no one should buy a bag of popcorn from you or an ice cream cone from you or a coffee or a latte. No one should buy anything without you giving them the opportunity to sign up for an SMS text list an email list or at the very least going on and liking your Instagram page or your Facebook page. You've got to be able to reach out to them and let them know when things are going on. I know that just the other day it was National Popcorn Day. Well, why isn't it National Popcorn Month? Like, just go ahead and start sending all your people out there. Hey, we're going to do a big, big thing for National Popcorn Month. Hopefully that helps you love it, I think. Appreciate you coming on the show to.
Brian Kelly:
Asia, thinks that you are an expert.Jason is an expert in so many things. He's also right. That guy is amazing. We've got a love fest going on here. I love it.
Jason Nast:
And I told, you know, when I invite people to the show, I invited me. I think I invited. Close to four thousand people, but I also invited all of my clients, all of my good people that I work with on a regular basis. So I'm hoping I'm glad you guys are all here, thinks Asia for showing up. I love you, too. You're the best.
Brian Kelly:
And I've got one that's right down your alley. You're going to love this one. Ron Howard has put the question in twice now. I think he's trying to get the attention. He wants a question answered bad. And I love that. I love that persistence pays off. So Ron Howard on YouTube says, How should we use Clickfunnels for a very successful learning program? We have over 2000 five star ratings, but because we are now trying to reach a national audience for our music school.
Jason Nast:
Beautiful. OK, so first of all, Clickfunnels. I'm a big fan of Clickfunnels, as I am, quote, a funnel hacker, been doing it for years and one of the best events I've ever been to besides Brian's first meetup is funnel hacking live in Nashville. I hope to be there again in February, March or January, February time frame. So Clickfunnels has a great opportunity for you because of a couple of things. One, you can build the funnel out. And now I don't I don't have the details specifically on your music school, but I always start with one product. Matter of fact, giving some advice today as well. Same time start with one product. Present the one product, whatever that one most popular product is, and then from there you're going to let your lead them down the path to buy. And once you've got them to to put in the interest and to buy, I, I used to do a lot of Shopify work, and I don't like Shopify anymore because it takes like six clicks to get the actual product purchased with Clickfunnels you can do that all on one page and get them to put all their details in one page, click the next button and then their credit card details. You immediately capture the information, build the list. You know, their interest retargeting is an amazing opportunity. Again, you can do all this with Clickfunnels and then once you've got them to buy, then you have to start thinking about the natural upsell. And I liken that to if you're going to go if you're hungry and you want to go to the grocery store and buy a BLT, right. You're like, I want a BLT. That's just I'm just hungry for it. So you go to the grocery store, you walk into the frozen section, you say, Hey, man, I'm looking for some really ripe tomatoes. Will that produce guy if he's done it right? And in my local Fry's grocery store here. You go into post-production and you say, I'm looking for a tomato. That guy is going to say, oh, great, we got great heirloom tomatoes right over here, right up on the vine. What do you do when you make it? And when you ask that question, he opens the door for you and you say, I'm just hankering for a BLT. Next thing he's going to say is, what? Are you gonna need some lettuce for that? Let me show you what we got over here in the lettuce. He's going to take you to lettuce and then he's going to say, of course, you need some bacon. Let's go over to there and he'll walk you over to the Bacon Hill while he's walking. He's going to converse with you and get to know you a little bit. And he's going to make a recommendation on bacon and he's going to make a recommendation on Mayo, whether you're a Helman's person or a best foods person. And he's going to make these recommendations and he's going to walk you through the store. That's what Clickfunnels is going to do for you. It's going to give you it's going to give them what they want right up front, what they ask for right up front. But then the natural progression to take them through that sales funnel and get them each step of the other things they need. You know, if you're a music school, you're going to be teaching guitar. They're going to need picks. They're going to need a guitar. You're going to need guitar strings. They might need a music stand. I mean, so these are things they're going to need, but they don't know they need that right off the bat. So they're going to they're just looking for some music lessons. Well, when you get them in the music lessons, then the natural progression is, hey, do you need a music stand? We can go ahead and offer that for a discount. Hey, we have a great guitar. It's a great learning guitar. We include the strings with it. We include six picks with it. So this kind of logic, that's how I would use Clickfunnels to drive traffic and to drive the sale.
Brian Kelly:
Fantastic. My goodness, and we have someone to know, hey, Trace, I love you.
Jason Nast:
She's actually in Tennessee. I'm going to be going to Tennessee next week, so I hope you get to see you.
Brian Kelly:
All right. Tracy Waller asks at Disney shows they would make you like them on Facebook or Instagram to get a free gift, and you would show them you did OK. That wasn't a question of the statement. She's helping. Thank you, Trace. That's awesome.
Jason Nast:
That's a great by the way,she is a terrific marketer as well. And she's got a product idea that that for years we've been talking about. We really have to launch it. I'm not going to talk about it now because there's not patented anything like that. But we've had this conversation. She's got an amazing product idea. I really want to say maybe we can talk about that more when I get to Tennessee.
Brian Kelly:
Fantastic connections are not only being made, but they're being nurtured and enhanced. I love it. And Trace, I got to meet you back. Oh, my gosh. That was at a Grand Prix race. I remember. Oh, and you came out to the the 4 that fit no therapy program, too.
Brian Kelly:
That's right. That's right. That's right. So when it comes to being this amazing entrepreneur that you are, you know, it's always best to go for the quick kill, get the money and get out. Right?
Jason Nast:
No, no, no, no, no. It's all about relationships, you know. And that's the thing that I think a lot of people miss out on the online experience is that it's like, oh, I just got to say, oh, great. You know, it's about relationships. It's about nurturing that relationship. And sometimes that means you don't get the sale up front. Sometimes that means I mean, I have people that I have literally talked to four months ago, and they're now texting me going, hey, you know what? I think I want to move forward. And that's OK, because every time in four months, every time they've texted me a question, I'm happy to answer them back. I'm happy to talk to you about whatever it is that they have questions about. For me, it's about the relationship at the end of the day. I hate to use this term because I know a lot of people do this, but, you know, if you. If you are truly passionate in your heart about what you love to do and you give and you give freely, it does come back. It does you don't know when, you don't know where, and you don't know how. But it does come back and it may not be all the gifts you give to this person, but then over here somewhere, you just going to get this blessing. So I'm a firm believer and just lead with your heart and your wallet will get fat.
Brian Kelly:
In the meantime, fantastic Trace as I still use it. Love it. I guess she's talking about fitness therapy.I'm not sure, but thank you so much because.
Jason Nast:
I think her products pretty bad ass that I can't talk about it to be a big 15min.
Brian Kelly:
You just go right about relationships because that's how you and I met was we you know, the thing that Jason does, the thing that I do, we just show up back when we could when pre covid days, we were going to different seminars. And the very first time I ever met this guy was at one such bootcamp. It was a seminar and we struck up a friendship that is now seven, eight, nine years old. And because of that, we didn't start a JV that moment, that day, that moment, that second years later, we kept in touch the whole time. And years later, we've done some things together. And, you know, we just spent eight days in two different hotel rooms together hashing out our various things that we're working on. They're not secret, but we're not going to reveal them here. I guess that makes them secret. But the thing is about relationships. This clubhouse app that's brand new, that's all the rage that what I found in my short time being. Was it maybe a week is it is the epitome of what you just said, Jason. It's people showing up and giving value and most of them not expecting anything in return now and then you'll get one that's in there to pretty much advertise their business, but not to often what I've found so far, two best selling books.
Jason Nast:
It's been out there just every time he opens his mouth, he's like, Oh, yeah, but I got this great best selling book about it and still be wary of that.
Brian Kelly:
When you go on these apps I'm talking about watching and listening is just provide value and information they want and need in your profile. If they get enough value, they will hunt you down. They will look at your profile. They'll find out how to connect with you. Currently, you can do it on Instagram and Twitter through that app if we're talking Clubhouse. But in general, in all cases, Jason did not come on here to pitch the Big Insider Secrets. I brought it up. I wanted to hear more about it. I want to learn more about it. But more importantly, I wanted all of you to know about it because I know this man's heart. I know he loves to teach and train. And that is what that whole website and system and business is about is helping you to get to that next level in your business so that you can have a happier, more fulfilling life. That's where he comes from. It's from his heart not his wallet. Wow. I just made that up. That's pretty good.
Jason Nast:
That that's go. Copyright Brian Kelly. 2021.
Brian Kelly:
Oh, I think I hope this is a joke. I'm not sure Dustin Hall says rock on. Jason, I value your fee. Maybe that was a typo. I don't know. But that is reasonable though, I will tell you that. Thank you. Goodness.
Brian Kelly:
Maybe you messed up the work. The latter are free. I value your free. I don't know.
Jason Nast:
I got to tell you, this is a great story, actually. So I actually am blessed. Again, this is another very, very good friend of mine. And I'm going to take credit here. I actually, introduced him to his I introduced him to his wife, he knew his who is now his wife, he knew her beforehand, but I'm the one that put them together on a dance floor for the very first time. So I like to have a little hand in that relationship matchmaking to so try to give where I can, and that's where I could. And they have a beautiful, beautiful life and two amazing kids, dogs, and I just love them. Terrilyn, I love you too. Thank you so much.
Brian Kelly:
I love it. They're OK. He just hit the return to early Rock on Jason, a valueyour friendship and advice there we go. I love it. I want to make sure we got Dustin corrected there. That's fantastic. Thank you, Dustin. I appreciate you for coming on and for engaging with Jason. You know how amazing he is. That's why we're here to share his incredible life and his wisdom. And you can hear it. Just listening. He can go on all day and he will go on all day. And you just need to listen and take notes all day. That's it. He's done so many different things in so many different venues. He's intelligent as hell. I mean, I'd be sitting here and he'll say something like, oh, where the heck did this guy come up with that? And he's just the thing is, is it's his heart that is the biggest thing about him is his heart. And he loves to help people so much. I will say this publicly sometimes to a fault. The guy loves helping people so dang much. Sometimes he will sacrifice his own temporary happiness for that moment, for your long term happiness. And the thing is this. What he does makes him happy. So it's all good, right?
Jason Nast:
I was going to say I believe it's well worth it in the end because. Because I know every day when I go to bed, I'm happy. I'm happy for being able to provide some service to someone. I yeah, it's a gift. And who am I to deny the gift that was given to me? And my gift is to be able to share. I truly believe that.
Brian Kelly:
And it's it's it's been amazing given.
There are a lot of mentors in your life that have kind of taking you down this path? I was just curious if anyone or several people inspired you along the way to become the person you are today?
Jason Nast:
Absolutely. Absolutely. I had three people come to mind immediately. So, of course, my parents, my mother and my father, my mother was a spirited entrepreneur and my father was a corporate attorney and a legislator. So I had to completely dynamic upbringings. But both gave me very, very good values and core values in my life. But as far as as a mentor goes in later in life, as far as business, things like this, I have to give credit to Mark Victor Hansen. I started working with Mark in early 2002 and 2003. I was introduced to Mark and also to a T. Harv Ekar. And I had the pleasure of working with both of them, being on stage with both of them and learning mentoring with both of these guys. And Mark taught me how to think big and and how to really just achieve big, audacious goals, just big, big goals. And Harv taught me the psychology of wealth and the idea of it's not about making money. It's about, again, that comes back to the heart. It comes back to what's inside is what makes everything else great. And, you know, the thing is. When you have the right mindset and you have the right attitude going into life, everything works, even the stuff that doesn't, even the green screen logo thing, right? It just works.
Brian Kelly:
Absolutely. And Mark, Victor Hansen was the coauthor of a very famous book. Which one was the.
Jason Nast:
Well, the one that I happened to identify with, which is not the one you're thinking of, is the One Minute Millionaire. But but the one you're thinking of, of course, is Chicken Soup for the Soul.
Brian Kelly:
Yeah. Just for those that may not have heard of them. Because you won't believe this man, because I had less brown on this show who is only two years older than Mark Victor Hansen. Oh, my God. I think he's 75 years old. And I cannot tell you. I would say at least half the people I ask in this very same age have never heard of Les Brown. I almost fell out of my chair every time.
Jason Nast:
So I know I'm a brown baby boy, you know.
Brian Kelly:
Absolutely. I love that guy and his buttery voice, you know, it's amazing. And that guy's amazing. And so I just want to make sure. But kind of put the two together. Mark Victor Hansen, there's John Assorting on. I don't know who else was involved in that.
Jason Nast:
And Mark Victor Hansen. You can feel that was it. Yeah, I actually had the pleasure. It's actually a fun story I had the pleasure of. So most people don't know this, but Chicken Soup for the Soul was actually the number one licensed product at its time, ever like it was the number one licensed product ever. And that was right when I was getting into licensing and doing a lot of as seen on TV product stuff. And I actually got on stage with Mark and this is a great thing. So I actually outsold him and the Chicken Soup for the Soul series in one year. On books, and he's like, how did that happen? And I said, well, here's what I did. I took some advice you had I actually wrote a book and then I put it inside an as seen on TV product. So every time they bought the product, they got the book. I sold over a million books.
Brian Kelly:
And there you go, ladies and gentlemen, you know, thinking out of the box, that is what this. So Jason thought out of the box by putting a book into the box. Yes.
Jason Nast:
Actually, there's more than one way to skin a cat, but that might offend some cat lovers. But he ought to be saying it's more one way to accomplish your goal of being a million book best seller.
Brian Kelly:
And you know that it's kind of commonplace now, but it wasn't for a long list that much longer that long ago. I'll get it out. But a lot of people. Terry, what are called business cards and ran them out. And it became a better way to do that was to carry your books with you and hand those out. And those would be your calling card, which are much higher value. Number one. Number two, it it just oozes immediate authority status greater than what they've never met you. They're like, OK, their level of opinion of you just went up a tick or a lot. And then the other thing was you shared this little fun thing you did with Fishbowl, where people were collecting business cards for a drawing at a seminar. And what did you do, Jason?
Jason Nast:
So it's actually great if you if you have authored a book, there's a lot of great secrets I can tell you about authoring books, but this one is great. So you go to any networking event and every networking event has that little fishbowl. Right? So you put your book in the fishbowl. And what happens is eventually the network leader is going to go up to the podium, the microphone. They're going to go and they're going to put and they're going to see your book and they're going to pull your book out and they're literally going to hold you. I'm looking to see if I have a copy of my book right here, but I don't they're going to hold your book up and they're going to be like. Jason Nast, How text marketing killed email marketing in 2020. What is this, your book that you put this in the fishbowl? Or what they're doing is they're literally advertising for you all across the thing. And of course, you want to be at the exact opposite end of the room at that time because you want to yell across the room, oh, hey, I don't carry business cards, I carry books. So I put that in there, but it looks like I won haha. And you go, no, no, I'll tell you what, you take my book and give it to the next card you pull out of that bowl. And by the way, if anybody else wants a copy of that book, I have a few limited copies in my backpack here. So if you want just come on over and see me and you've just gotten not one, not two, but then they're going to pull the card out and give away your book. Three free advertisements in a huge networking room, all because you wrote a book and somebody else didn't.
Brian Kelly:
And applied out-of-the-box thinking to marketing yourself during the seminar. I train, I train, I have a team of apprentices and I always train them. In the beginning, when they first come on is to participate and play full out no matter what you're doing. And I used that example of being at a seminar. Here's another one is like, if you're in the audience, you always want to do your absolute darndest to be seated toward the front as much as you possibly can even pay for the VIP. What? Well, there are times when they ask questions of the crowd and they will have people with microphones running to those who raise their hand. If you're chosen, if the speaker calls you out, that's where you stand up above the crowd. Don't sit in your chair. You take the microphone off, they'll let you hold it. Most won't. That's OK. You give a brief introduction very fast, your name, your business, and then you ask your question and also turn to face the crowd a little bit as you're doing this with your body to open them in. And what just happened, just what Jason said. You just got exposure to a sea of people who are all facing forward because you're in the front of the pack. They're all doing they can't find you and they just say, forget it, I'm not going to look. So just those little things to get free added exposure. And you're not doing anything cheesy. It's just you're just you're taking action and you're getting up front and you're standing up and talking into a microphone, which may send shivers down many people's spines. But that's why it's good for you.
Jason Nast:
And that's what you should also add this to. It is that if you have the right energy in the front of the room, that speaker that that person on stage or most of the people on stage, they will be drawn to your energy. So always have high energy as a as a public speaker myself, if I'm at an event, oftentimes they'll set the speakers in the back of the room. But I have on multiple occasions been asked to sit all the way in the front because of the energy I bring to the front of the room it helps elevate the energy of the entire room when the front has a lot of energy. So so have good energy too. That's a and people will be drawn and attracted to your energy.
Brian Kelly:
And for me, I thought that was woo woo. I'm here to attest it is not it is the truth. The other thing will piggyback on that, that it also does. If you aren't already known by the main speaker, the one putting on the event, you will get known even if you're not a speaker, but you're up in the front and you're always not every single question, but you're raising your hand and participating. They will notice you. That's many ways I've got noticed. And they'll go, Oh, I remember you from this other event across town or in a different state. What was your name again? And you've already got the ice breaker. And these are influencers. I'm talking about, not just other attendees that were there. So it's amazing. Just keep showing up and then participating playful out and take a look if you have it and put it in the fishbowl to win that prize.
Jason Nast:
And by the way, I actually got to speak in front of three thousand people on T Harv Eker's Stage because at all the other events I was that guy in the front always participate and always getting active. And so that's how he invited me up to talk.
Brian Kelly:
About going up like you should. And Ron Howard said some time ago, but I want to bring it up. Thank you, Jason, for your information. He was right.
Jason Nast:
I appreciate it. Thanks. Appreciate it. Scribe wherever you're tuning in, if Brian's not going to say it, be sure to, like, subscribe make sure you get there, because we we'd like to provide tons of information.
Brian Kelly:
Absolutely. And we are, brother. It's at the end of it here. So my gosh, we're about to close the show. But stick with us because we got some incredible things we got to give away. Yes. They'll have that often forgotten. And we have one amazing question I like to ask every guest at the end of the show. And it's usually a doozy and it's profound. And the answer that is given by each guest, Jason. Now, the next one in line has always been very profound and very deep and very thought provoking. And I can't wait to ask him about that. But before we do that. I promised you that you would learn how you could win five night stay at a five star luxury resort, compliments of this guy right here in his company, The BigInsiderSecrets.com By Jason, that you now have both of our permission. I don't know where I put my phone. There it is. To take out your phone. And take your gaze away from the screen for just a moment, if you're not already that pink phone, that beautiful, if that's not your real phone, I know that you got it just for that. It's another topic for another day, but it is a phone. Take out your phone and pull up your messaging app because this is how you enter. And I can't wait to see a bunch of these coming through on the screen. And so where you would actually type in the name of the person you're going to text instead put in this phone number. You see it on the screen. If you're watching and you're here live, it's 3146651767. You may want to jot that down really fast. I know all of you are taking notes. Weren't you already have a pen and paper 3146651767. And then when you want to type in that message, you know, when you go to type the message to your friend and you're putting emojis and all that, you go down to that section, tap there and no emojis, just two words separated by a dash. And the two words are peak. That's peak-vacation all together. No spaces, peak-vacation. Go and text that right now you will be entered and then follow the ensuing directions. You'll be asked for your email address to be officially entered into this phenomenal contest. We give away one of these each and every show complements once again, this amazing guy right here, Mr. Jason, The Big Insider Nast of TheBigInsiderSecrets.com. Thank you for that, Jason. I truly mean, that is the most amazing thing that we get to do, is give away and show our love back to people because of your wonderful gift, helping to sponsor our show. So thank you.
Jason Nast:
So I've been to two of the resorts, so I've actually just things that I don't I don't talk about things I don't do. I've been to two of the resorts are absolutely gorgeous. They're gorgeous.
Brian Kelly:
Glad you brought that up. So just so you know, you're not being shanghaied into a timeshare presentation or anything like that. It's your place. You get to stay there. It's no one's going to bother you. You're just going to be there like any other guest and you're just going to be there at zero cost to you other than the travel and airfare to get there. But the resort and the cost of the room is on on Jason.
Jason Nast:
Taxes and resort fees. You are going to you're going to take care of at the resort and stuff, but it's well worth it. I think for five nights, six days, I think I was like $200 total for taxes and resort fees. So and this is a I went to twice in Mexico, one in Puerto Vallarta and one in Rocky Point. And it's just gorgeous. You got the Lazy River like six pools. I was I'm I'm sorry. I just I did love the place. I'm actually want to go again, so I will.
Brian Kelly:
All right. All right. Well, it's time for that that that big heavy hitting question question the heavy question. So there are two parts to it. One is there is no such thing as a wrong answer because that's the only part that's personal. In fact, the only correct answer is your answer because it's personal to you. And so if there was any trepidation or wondering what the heck this question is, which you probably already know what it is, but they shouldn't have it anymore.Are you ready?
Jason Nast:
I'm ready. I'm ready. All right. Here we go.
Brian Kelly:
Jason Nast, man, how do you define success?
Jason Nast:
So I appreciate the question, and I actually do remember this from two years and seven months ago, I don't remember what my answer was back then, but I'm going to guess because I'm going to actually speak from my heart. So it may be either very similar or the exact same answer. Success in my world is people. It is the relationships that I build. It's it's who I can help be successful and who at the end of the day, at the end of the day. At the end of my time here in this world. I want to know that I helped as many people. Be successful in their definition of success, and it's not about money. It's not about for me personally, it's about time. I value time. I love travel and I love having the time to travel. So that's my with how I personally identify with success when I can travel and take time and do things that I love to do. But not everybody is like that. So for me personally, my ultimate success at the end of days is how many people I was able to help achieve their success. So ultimately that's it. And I look at it like this and and I'm not trying to end on a down note because it's not a down note at all, but at my funeral. Everybody is going to walk away with a smile on their face and a few bucks in their pocket because that's a funeral worth having. And I believe that because I want to help as many people, even on my last day.
Brian Kelly:
Love it, brother, that was amazing,
Jason Nast:
So I have to caveat this, that's not my line. I actually borrowed that line from a movie that I absolutely love called Other People's Money from Danny DeVito back in 1991. And that was his speech to the stockholders. And I loved it. And it resonated with me and I, that's who I am. I've said this to for years, that at my funeral people will walk away with a smile and money.
Brian Kelly:
I love that quote and yet it's perfect because it just goes along the same lines of entrepreneurship and what everyone should do, and that is model success model what you want, which is a fancy term for copy. And it's you just gave credit where credit is due. So there's nothing wrong with what you just did. And you did it in a great way because you put it in a great context and everybody's going to want to go see that movie. They're going to be happy. You just said that is a great movie.
Jason Nast:
It's fun movie. It really is.
Brian Kelly:
Man, I can't believe that this has come to an end. My brother appreciate you so much.
Jason Nast:
I mean, our time always goes so fast and in one hour or four days, it's it's just been incredible. So thank you. I appreciate your bringing me on tonight.
Brian Kelly:
Oh, man. It's who has been wonderful. My brother and I put up this banner just for the purpose of all you who are watching live. For once, we're done right at the right at the end of this, when the recording is turned off, we are going to be switching over to clubhouse and you'll see there's a username to follow there. And there's an event going on by the name of the Mind Body Business Show, the show for entrepreneurs head on over for a quick post show. Q & a, little fun party if you have a clubhouse app, would love to see you. If you have questions with Jason, you can literally ask him live. We just have to show off the recorder to abide by clubhouse policies and procedures that we shall not record anything while on clubhouse. So hope to see you over there in just a moment. You see down the bottom scrolling by @brianckelly and @jasonnast. Follow both of us and look for the Mind Body Business Show, the show for entrepreneurs. And Jason wants to see something quick.
Jason Nast:
Let's say two things. One is, I have never owned an Apple device in my life. And I was introduced to Clubhouse, which is an Apple only product, and an iOS only app. And one of the keys to success in entrepreneurial is action. Take action. So literally, seven hours after you introduced it to me, I bought an Apple product and I logged in and it has already just been tremendously successful. So I highly recommend it. If you have an iOS device, the thing is it is only by invitation. So if you aren't on Clubhouse and you'd like to be on clubhouse, reach out to myself. I have a few invitations available and maybe Brian has one he'll be willing to give up, but we'd love to get you and to take some action right away. I told you earlier how Tik Tok is an amazing marketing machine right now. Well, Clubhouse, I believe, is going to be the next best, biggest up and coming thing.
Brian Kelly:
So and similar story. I mean, I heard about it first from Zachary Babcock, who kept talking about singing his praises. I did not own an Apple device either, and I ended up buying this one on eBay. It's nice. Wonderful. Pretty pink for a guy's daughter. It was this her former phone. I don't care what color it is. It's about results and its the only iPhone I've ever owned. And the only reason I got it was for clubhouse and I'm on it. And yeah, like Jason's saying, it's something you should definitely check into. It's like first mover advantage, right? The first. Yeah. This is the time to do it if you don't have an iPhone. I spent a hundred bucks on the phone. It's used. I didn't care. And another one hundred dollars on some external equipment to hook this up so we could do this without being plugged into the ears and just did what it took. Like Jason says, take action, take massive, immediate and consistent action all the time to be successful. We'll see you over there on clubhouse. We're going to show, one last thing. I just I got to do one more. So, OK, if you were to meet somebody and they were a brand new brand, it's time for an entrepreneur shower. They're just starting out, aside from giving them a shower, an entrepreneur shower, if you could tell them one piece of just one, you only get one. And it's got to be quick. One piece of advice. You're an elevator. You got ten seconds because they're is coming up. What would that piece of advice be to that new budding entrepreneur to pass on?
Jason Nast:
Two parts, they are the same thing. Say yes first, figure it out later & take action.That's it. That's it. Like take action.
Brian Kelly:
I have it. I'm going to use it for the first time ever. Oh, it bounced. I love it. I love it. All right.
Jason Nast:
The sound effect, though, of a thump on your street, right?
Brian Kelly:
Yeah. That's a good that's a great idea. See? I love this guy and I truly do. Jason, I love you, I love you, brother. Thank you for coming on the show and just oozing value for everyone watching. That's it for tonight. Everybody, I appreciate you for being on for staying on.
Jason Nast:
How about we do an annual thing instead of an every 2 year, 7 month thing.
Brian Kelly:
Yeah. Or every six months. Every month we'll make it happen. Absolutely. I can't believe it's been that long.
Jason Nast:
All right. Thanks so much.
Brian Kelly:
That is The MIND BODY BUSINESS Show, on behalf of this amazing, amazing guy, Jason the Big Insider Nast. And I'm your host, Brian Kelly, and we will see you again next week. Until then, so long for now and be blessed.
Brian Kelly:
Thank you all. Thank you all so much for coming. I appreciate you.
Brian Kelly:
Thank you. Thank you for tuning in to The MIND BODY BUSINESS Show podcast find out more at www.TheMindBodyBusinessShow.com
Sonix has many features that you'd love including upload many different filetypes, powerful integrations and APIs, advanced search, share transcripts, and easily transcribe your Zoom meetings. Try Sonix for free today.
Jason (The Big Insider) Nast
Jason helps Entrepreneurs catapult their income so they can do what they love ✈, enjoy more free time, and create financial freedom online quickly. He's a Clio Award Winner & Two Time Marketer of the Year with over 35 years in Marketing experience, generating over a Billion Dollars in Revenue for his clients.
Connect with Jason:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.