Special Guest Expert - Jason Nast & Panel
Special Guest Expert -Jason Nast & Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome,welcome,welcome to The MIND BODY BUSINESS Show. We have a very, very special edition for you tonight, I cannot wait. I have not just one, not just two, but four individuals to introduce you to over the course of this wonderful evening,we're gonna have a lot of fun,we're gonna open it up to Q and A,so get ready,get your questions out. And what I want to do is jump right in and introduce you to my wonderful co-host,we'll call him our guest expert, his Jason Nast,he's a dear, dear friend of mine, and I can't wait to bring him on again, I had him on one of my very first shows dating back about a year ago and very excited to have him back,so let's just bring him on, shall we? Here we go.
Announcer:
It's time for the guest expert, Spotlight, Savvy, Skillful, Professional, Adept, Trained, Big League, Qualified.
Brian Kelly:
And there he is, Ladies and Gentlemen, the one, the only, the man, the myth, the legend, Mr. Jason Nast, that's him.
Jason Nast:
Stop it. Can I brag for a second?
Brian Kelly:
You may brag,brag away,buddy
Jason Nast:
I say not only one of your earlier guests, which I am privileged, honored to be one of your first guests. But also the number one streaming guest on Roku and Prime I,that's the key right there, I'm number one show.
Brian Kelly:
Let's get right into it. Yes, Roku, we're going to talk about that tonight because it's all about automating your business,and we can't wait for all of you that are watching live to enter your questions. And hey, if you want to join us, I will put up a link in a moment, and if you have a question that you'd like to ask, live on camera and join us here, get some free exposure for an entrepreneur, who can who can back away from that. Then, then go ahead and let us know in the chat, whatever you're watching on it could be YouTube,it could be Facebook, Periscope, we're streaming live to over nine platforms simultaneously as we speak. And want to just quickly introduce this this gentleman to my left, to your right, as you're watching, Jason Nast, is a dear, dear friend of mine, as I mentioned in the beginning, he is a serial entrepreneur, I met him, Gosh! it's been, what, 10 years ago or so, and we ended up getting to know each other very, very well, very quickly,it was one of those quick connections, and he became one of those guys that was the most positive person I had met in my life. I mean, I was like all this stuff was happening that would frazzle me,and he's just going through it with a big smile on his face,and I I learned to model that behavior. And because of Jason, my my mindset started to improve greatly, and his his heart is bigger than anyone I've ever met, he will help anybody for any reason,and he does it without expecting anything in return,he's one of those wonderful golden people. And I just wanted to, you know, introduce him on a personal level,his accolades are wide and varied, I'll let him bring some of those up as far as business goes,he's got so much experience,it's mind boggling,it's awesome,but I just want to let you all know this is a wonderful human being, and I'm so proud to call you my friend, my buddy.
Jason Nast:
I appreciate that, and you as well, Brian. It's been an honor and a pleasure to be not only a business associate and work together and support each other, but also just to call you a friend,and I it's, it is, it is truly my honored pleasure to be able to call you a friend. Thank you so much for that.
Brian Kelly:
Man, this is awesome, we are getting all gushy here already. We already have Mr. Anthony Gary chiming in. Number one, I will gain on you,yes, I certainly will, Anthony. Anthony is another dear friend,and both Jason and I know him. Anthony is another incredibly heart centered individual. Thanks for coming on, Anthony. Hey, I'm gonna shoot you a link, you should come on, join us pretty soon here. I'm going to put it up on the screen a little bit.
Jason Nast:
Talk about serendipity, as a matter of fact, Anthony and I are actually working together on a project for one of my client, my marketing client, so we actually join forces to help take their business to the next level. So, yeah, it's it's a small circle.
Brian Kelly:
That's beautiful,and I love that because it's not a hundred percent all about automation to make your business work, it's also collaboration. And these are two gentlemen who became friends, just as we three have, you know, like the three amigos,and interesting that we help each other out in joint venture and do things together because we have different and varying skill sets, and so we can lean and leverage off of each other, and because of the heart in all. Well, said those two other gentlemen, at least,it's so easy,it's amazing. I don't want to. Oh, he said, OK, this is fun, I love, you know, put the chat comments up. Oh, before we go too far for all of you watching live, I have a special treat,I have a special treat. Thank you, Anthony, my goodness,he's just making me gush for all of you that watch to the end of the show, please don't let me forget this, Mr. Nest. When you watch to the end of the show, you will have the opportunity to win a five night stay at a five star luxury resort in Mexico, compliments of this guy right here, Jason Nast and his company PowerTextingdotcom. It's an amazing, amazing company, I'm gonna put that up on the screen real quick and at the end we'll give you a way to enter to win, and you'll be utilizing his technology that he's developed. He and his partner, Rhonda. And it's amazing, amazing stuff,so stay to the end. All right,back to the regular programming on part this. Let's take a moment, Powertextingdotcom, we're going to be talking about business automation and love to hear everyone's questions, If you don't want to come on camera, that's fine,go ahead and put them in the chat. We're gonna bring on a couple of wonderful individuals who are sitting off in a green room as we speak, Scott Schilling and Brigitta Hoeferle, hopefully two amazing individuals. We'll bring them on and have a chat with them very, very soon,but bring your comments and what questions do you have concerning business automation? Go ahead and bring it on,but on that note, powertextingdotcom is a phenomenal automation tool. It is one of the automation tools in my tool belt that I use,in fact, i use it for the show to announce its coming up, if you would briefly just give it a few high level features of this tool because it's different than most platforms out there when it comes to texting people.
Jason Nast:
Well, the concept of power texting was developed with the idea, first little short background. I'm, I'm a 35 year marketer. I have literally marketed in every arena that there is from from TV, film, commercials, radio, print TV, billboard, online, off line, I've done it all, including back in the day, we built massive email list and it was great,we made tons of money and got lots of content to a lot of people. What ended up happening over time was the open rates became smaller and smaller, the action rates became smaller and smaller. So what we did was we developed the automation that you would find in some really robust e-mail platforms and we designed a texting service that would do all of those types of automation. So things like campaigns, auto responders, scheduling, appointment reminders and all those fun things, so that's the real high level view of it, but just just know that everything that's worked in the past in other venues, whether they be like email marketing and direct response marketing, we incorporated the power texting to make it a more powerful tool.
Brian Kelly:
Fantastic. And again, like I said, I use it each not every day, but each every week, and it's a phenomenal tool to get the word out faster. People do respond to it like texting, I hear is the number one responded to form of communication. Short second from what I heard,maybe this has changed since then is Facebook Messenger,and then third,well, somewhere down in that pack is email,and so.
Jason Nast:
Yeah, we're going to give get a ninety seven percent open rate,and from that open rate we're getting between the thirty seven and a seventy six percent action rate, and the reason that such a wide action rate is because sometimes you send the same information two or three times over a week and then we click on it once and are going to click on it three times individually, so yeah, it's it's a phenomenal tool and it's instant reply. That's what I like, that's what made me happy, you know, in this day and age, we want we want instant gratification, instant satisfaction. And we know if the campaign works within 20 minutes, we know based on the results we get through, click through things like that.
Brian Kelly:
Yeah,and that's the other thing, there's analytics involved there,you can use his platform to literally send a text to someone as if you're on your own phone that you're sending it from his platform, I've used that many times myself. In fact, you're going to all get to experience it at the end of the show when we offer the live or the contest to give away of a vacation in Mexico or a vacation stay that is using power texting. So that's a great way to start things off with that kind of automation. There are,so there's a young lady that's in the wings right now, Brigitta Hoeferle, who coined me the automation master. And, you know, I just said, I'm going to run with that, I love that, It sounds kind of self praising and all that,but you know what? I like it. So that's that's what we're going with, I love automation, I ,I thrive on it, It comes easy to me,and many people told me, How do you do that and i say what do you mean? It's, it's easy and it's not easy to everybody. The point is not to say Brian's awesome,the point is, is to say what you have is experience, what you have as talents,not everybody has,and you may sell yourself short, that's what I was doing for years. I didn't realize everyone else wasn't doing this, I thought everyone did the same thing and it turned out very few. And I thought, wow, there is actually a need, and so went down that path, And that's why we're on tonight. Many things we can discuss on automation and we're getting some comments and questions coming in. Yeah. Anthony said, I know you're using these tools to get this show automated and broadcast on multiple platforms. How can I use automation to grow an online store, to grow an online store? , Well, there's many ways to do that. I know, I know Mr.Nest has himself gone down this path specifically like we're talking Shopify, I believe it was. What do you have on that?
Jason Nast:
What we did. We actually did. I ran several shopify stores and actually did shopify training back in the day a few years ago,and mostly what we were working on at that time was dropship products, we were shipping, basically picking an order and then ordering it from other company, having them directly send it to the customer. One of the things that we incorporated then and this is where you're going to piggyback on several different technologies is where you would actually send out text reminders to people. Text is the fastest, most efficient way to get people to click and do things, but it's not the end of all be all the fact, It's not like you don't have to do anything else. So we will send text messages out that we would launch a new product, and that would get us very fast sales on products that we were launching new, that way when we did advertising on Facebook or even through Facebook messenger or chat bots and things like that, when people would arrive at the site, they would see that other people had already purchased, nobody wants to be the first one to do anything. So when the automation process is every time we would launch a new product, we would trigger basically a text message,it would go out to our current clientele. Anybody who buys from you the first time, it's much easier to sell somebody or two to get somebody to purchase again from you than it is to go acquire a new customer. So we would use automation services like that, and then of course, once they bought, we would put it into the shipping system,they will get a text message to remind them, hey, there's the ships gone out now here's your tracking number. So a lot of those pieces were incorporated in the automation as well, which prevented sometimes when you do a dropbshipping, it takes you three weeks, sometimes twenty one days, twenty four days to get somebody a product. So rather than having them jump on customer service, calling you, emailing you, chatting with you, try to say, where's my product when you're updating them constantly via texts and emails, It's a way of letting them know what's going on,so you're cutting them off before they start to ask questions, before they get concerns.
Brian Kelly:
Yeah and there's so many different things we've done since it's an online system , you can use zapier to attach a lot of different services,for one, you can use contests, viral campaigns using something like up viral where you can offer a free gift. Make it so it's something that's not, it doesn't cost anything to you or very little so that you can get, but make it high value like a very valuable e-book with some secrets that no one knows about, or maybe a free software to have access to give away,that's really of high value. Anything like that and create a contest and have people push out,this , the word,and to do that, they would then post things automatically by clicking buttons about your product to get up on that leaderboard in the contest. etc. There's a lot of when it comes to marketing. Oh my. So many good things that a wide, wide net. Yes, you can.
Jason Nast:
So this is actually great,so what of the things that I like to do? I am Coco, a funnel hacker. I like to go in and find other people's products, find out what they're doing, and then go through the funnel and figure things out, like understand how they're doing things. So I got I'm going to give a free plug for I don't make anything off this,there's no way affiliated like this, but it's a great product, a great thing to happen. So there's this thing out there called Easy Kabob,and it's a crazy thing, but basically what it is, is you just take large quantities of meat, shove it in this tube and you squish it out the other end and it creates a meat stick call it a sausage, call it a hotdog or call it whatever you want. You can mix all kinds of meats together and cheese and stuff, It's really cool,and I targeted on this because I like all these things that i see on different ads. I got targeted and I started thinking, this is great, I have a big background,and as seen on TV and this is not an as seen on TV product, but it's a perfect as seen on TV product. So I went ahead and ordered it because I wanted to go through the process, I want to see the funnel, I went through with the upsales, where with the cross sales where with the bumps where,so I did this and I was unimpressed with their cross sales, they did offer me like some kabob sticks that were like ridiculously overpriced,and I was like, no, I just take the kabob, So, So I get the kabob in the mail,and here's where the automation started. It was brilliant. So first, you know, they're sending me emails saying, hey, you know, I hope you got it. About a week later, they sent me one saying, you know, we really love to hear your feedback,just e-mail us if you love that, you tried it yet. What do you think? So you e-mail it back. Hey, I thought it was great, Is a little fun and a little bit of mess, whatever. Well that automation kept happening and they kept saying, hey, would you mind clicking on this link and go into our Web site? Leave a little testimonial there, and if you do, we'll send you another one for free. I'm like, OK. So I did,and I went left the thing, and then like three days later, they're like, hey, this is phenomenal, thank you so much. By the way, if you wouldn't mind, if you buy one on Amazon and then leave a review, you just copy paste reviews, get it ready. If you do that, we'll send you a full refund and five dollars for your trouble. So like what happened was they got one sale out of me, but on record, they got three verified sales and they got one e-mail testimonial and two online testimony with me,and that whole process was automated,there was nothing human about it, but it was very well done. And I was impressed by it. I was like, OK, it's a 19 dollar product, but they did a great job of marketing and re-marketing and re-targeting me.
Brian Kelly:
That's the genius of automation, I love it, It's a perfect example of similar to a viral campaign by giving testimonials, by getting a third party objective reviews. I mean, that's just genius,so it will pay you back, there's so many things you can do with that, It just goes on and on. One of the keys I found to all automation is having and I call this like the baseline, the foundation of all automation that I personally do. I use something called Peak Connector and full disclosure, Peak Connector is a white label version of active campaign,and those that enroll and use Peak Connector. It's the same exact thing, the same exact pricing, you just get additional support in that, you get my support, in addition to active campaign and water. And what I'm going to do in a moment is put up a link where you can get all the automation is my go to automation that I personally use that I run every single day. As Jason was saying, automatically without me intervening. And Peak Connector is the number one number one, because what he was talking about, where you're getting messages that would be something like Peak Connector sending those emails and text messages and anything that you can get in front of their face on a good regular basis. And it's got a lot of smarts built in and logic. And so that's that's absolutely crucial, If you have anything where you're scheduling, if you need to schedule like this live show, like I did what Jason like I did with a Brigitta like I have done with Scott Schilling, who's coming out in just a moment as well, then I use something called Ten to Eight,many of you have heard of Kellen Lee,there are other there's quite a few out there. I tested up a fairly good number of what existed and ten to eight rose to the top really quickly and they're continuing to improve, it's not often talked about or mentioned, but it's fully integratable with with thrive or with Zapier, which is the other component, it's the glue that that pulls all of the pieces together and yeah, it takes some it takes some getting used to it takes some know how but with the right guidance, you can you can put together a pretty whiz bang automation. Tonight this show was announced, Gosh! ten times , You know, multiple Facebook pages, voice, Facebook groups, LinkedIn, Pinterest, Tumblr, Twitter, I'm probably forgetting one or two twice, I did it yesterday and it did it one hour before the show, automatically, I have it all set up to go ahead of time, and that was running based on the appointment that was set by Jason in Ten to Eight,pretty amazing,pretty amazing. And so I take that and other data that comes through because of Peak Connectors data where I can drop in like his name and things like that that go out in the notification sequences and all of these. So there's more,there's one more called Sonix, let's go through those real quick. Oh, there's no one called thrive cart before that, a shopping cart software, that is,my goodness, I have I have looked high and low for I wasn't looking for a shopping cart, I was looking for an affiliate program that would run affiliate based marketing,so if you want to talk about automation, what like what Jason was talking about with the viral campaigns,another way is through affiliate programs, get it by referral and it's all electronic. People can share a link to your product and you give them a percentage of thank you for the price that was paid and you get to choose all that. And that's where I found Thrive cart and then Thrive cart just blew my mind with everything that they do, the support. It's a shopping cart,and so you can accept payment through PayPal,Stripe, there's others, and it's very flexible and credible,they've tested the gigbears out of it, I'd like to say,and their support is impeccable. they're from New Zealand and there are almost instant support all the time, And then there's something called Sonix, and that's where I, I upload my life shows, I have to record them on video, I upload them to this thing called Sonix,thank you, Tom Antione, for bringing that to my attention, and it automatically transcribes the entire show, one hour show, and now it can re-purpose that, but that's again automatic, upload it, it does the work, you just sit back and wait till it's done. So for all of these wonderful goodies and tools you can get, you can see where all those come from by just going to this Web site, there's nothing, I'm not selling anything, I will give you a heads up that some of those have affiliate links embedded my affiliate links,pay no more than usual,not all of them even include an affiliate program. But if you go there, rypdotimslashautomation, and just into your information there, you are getting automated e-mail, go figure that one, automated and you'll get a list of all of these tools they just talked about with a link, a short description. You can go straight to them and check them out as our gift to you,anything to add real quick, Jason, before I bring Scott on, I blabbed quite a while there.
Jason Nast:
Yeah, just real quick, one of the things you're talking about here is Peak Connector and Zapier and these will peak Connector is kind of you talked about zapier being the glue that brings everything together. Really, the way I look at this, Peak Connectors kind of the ball, and that's really what's handling the hard work,and what you're doing is basically attaching a little rope and pulling things in with Zapier. So, you know, I can't stress enough, I mean, Brian's real super modest about well, it's actually this is a white label that and also the reality of it is, though, when you're getting whether you're getting active campaign, which by the way, is phenomenal, too, or you're buying it with the brand name of Peak Connector, there is a difference, is a huge difference, and the biggest difference is, is this guy right here, is that because not only does he have Peak Connector, but he also is going to help you pull these pieces together. And that's the one thing that I'll tell you, as far as an automation guy goes, I'm not Brian, I am horrible at it, but I have the idea, the great concept of it, and then what I do like my relationship with Anthony Gary, I don't know how to do the stuff he does really well, so I go to him for that piece of it, and then and the power techniques have a developer that does that side of. I told what I wanted, he does it? And Brian's that guy for you. So Peak connectors is really if I had to choose one thing to really latch into, that's where I would be. I would be focusing my automation effort right there to start off with.
Brian Kelly:
Yeah. And that yeah, it is the foundation, it's the cornerstone of all automation I do, Peak Connector and Zapier, like you probably said, is is that thing that ties all the pieces together where if you look at Peak Connector being in the center and then there's all these other tools around it that are feeding in and out of it and moving and feeding each other through Zapier as well. It's an amazing system. What I want to do is we've two people, very, very patient waiting to come on and share their wisdom,maybe have a question or two themselves, I'm going to bring them up in the order they came on, sorry, I know ladies first is always a way, but I'll bring Brigitta on very soon afterwards so we can see her at the moment,you can't. But Scott Schilling, are you ready, my brother? Are you ready for me to bring you on? Give me a big nod, There we go, here we come, Ladies and gentlemen, please meet,Scot Schilling.
Scot Schilling:
You know, I kind of like this, you know, being in the grim green room, being able to watch this and take notes and do all that kind of good stuff, ow I've got to work.
Jason Nast:
Hey, how you doing, Scott? Long time no see.
Scot Schilling:
Yeah right. It's been forever.
Brian Kelly:
So Scott and I, we met, Gosh, it's been about two months ago. Yeah. Something around there, in Las Vegas at a wonderful, amazing event called Bank A Coin. And that's Brigitta was there,she was the M.C. did a phenomenal job, I'm saying. Oh, definitely doesn't blush on camera. She's coming on in just a moment. She's an amazing woman, has an amazing family in her own right. And Scott, you really intrigued me with projects you have going on in the entrepreneur of space, something akin to think about. for those of you that have seen Shark Tank on television, think about watching that on your computer or your phone or device and being able to interact as if you were possibly one of the sharks, either invest or buy the product or. Yeah. There's other other variations, but it's genius concept. And I know you've gone through an entire season already of filming. I think you have Forbes,Riley and the other gentleman, Kevin Harrington. Yeah. Harrington Hunt. Both of whom are chart. I was in I was introduced by Mr. Jason S. to both of those people. They're amazing powerhouses in the direct marketing and direct selling arena. So that's phenomenal. But when it comes to automation, Mr. Schilling, what kind of things come up in your head, what questions would you like to have answered,not saying that Jason or I have the answer for you, but we could bantered about and see if anyone watching does as well.
Scot Schilling:
Well, I think it's fabulous to just , everything that you guys have put together here,and quite frankly, Brian, since you and I started talking and we spent some time together and actually did a video video meeting together, you gave me so many great ideas for what we're doing with the show, for what we're doing with prospecting potential companies to come on the show, prospecting potential investors to invest in the companies that come on the show. You just really opened my eyes to so many more choices I think is the best way to see even, you know, the the new platform around here tonight. So is there a I mean, I guess one of the things is, is there a basic place to start, I'm going to say I'm asking this for everybody else out there, but I might use a little bit of it myself. Is there a basic place to start with the automation and what are kind of the very essentials? And then let's go from there.
Brian Kelly:
Yeah, sure. First of all, what I do is I do I take individual through an interview process because I must know the need. What is the need? What do you have in place today? What is your business model? What's your marketing right now? Because every single business is unique,so there's no like one catch all answer,but like Jason and I were saying at the onset is Peak Connector is absolutely,that could be in any business, in every business and should be in my personal opinion. I've used many different similar services and this one just leapfrog past many of the much older services that have been around a lot longer. So Peak Connector for me personally is the holy grail of all starting of automation for sure, because, you know, you can integrate it with your Websites, have opt-in forms, you can integrate it with actual forms like woof, it's an online form, you can embed it in a Website, ask questions and have all that feed into your Peak Connector and use that data for, you know, for your decision making in an automated fashion. So how are they answered? I have four four, for instance,you filled out that form earlier, Scott,and there was actually one question in that form you didn't notice there was one question in that form that based on your answer, would take you either to page A or page B when you were finished and you had an idea that was going to happen,and you still don't,until you do now,(laugh).
Jason Nast:
(laugh) But a question that was.
Scot Schilling:
Pulled back the curtain,go ahead.
Brian Kelly:
Yeah, I will if you want. I was looking for ways to monetize the show, and humhn
Jason Nast:
No way. The answer would appear to say,.
Scot Schilling:
No, no, no, no. Which I know which one it is,that's all you had to do is give me that. Yeah, I know. the question it was.
Brian Kelly:
All right. We're, good then. Yeah, so it basically came down to was I going to charge the guest to appear or was I not. And you did not get that email that said it's going to cost you money,so you answered that question in a way that was by my choice, how I stepped animation so that the result would be you do not pay. And it's working wonderfully, and look, if you're doing a show for those who are out there and you're looking to monetize it and you're just starting, I would hold off, wait until you have a good huh. I waited a year before I implemented that, I am booked all the way through February of next year now on shows, that is one reason I'm I'm raising the bar continually getting people like Scott Schilling, Jason Nast on this show who are extremely successful and the more and more successful people I can bring on, the more and more they can refer me to even more like them or even more successful than themselves, which is another automation type of strategy. I won't. I could go way down the rabbit hole on this, but the short answer already too late for that is Peak Connector would be the start, and then definitely be prepared to bring Zapier into the mix. I wouldn't start paying money on a service until you know it's needed,but again, I would interview, I would sit down with you and say, I need to know what you're doing, what does your funnel look like, and maybe offer suggestions for tweaks so that we can implement an automated system. And when you have automation, you have less room for human error,you also have quick response,you're not, you know, again, human error;I forgot to reply, so many wonderful things. And you can send them down pre written paths that were well thought out, you can choose the bank codes, for instance,find out what their personality types are and give them one of four different channels to go down depending on their their personality type channels being of multiple emails that go out in their language and their personality type. We I'll bring Brigitta on and we'll talk more about that as well. But that's really the answer, Jason, as anything else, come to your mind?
Jason Nast:
Well, I want to kind of highlight the point you made,and then I realized what you're using for it is to kind of differentiate between a paid client or a mutually beneficial client. But that split test will call it for lack of a better description, it really does help you target your demographic, amazingly. So as you're going through, for example, in your automation using peak connector, I could ask the question, are you male or female? And then when you say female and not everything is addressed to her, to she, to you and not little, little bit will help people convert better, help people close, this kind of goes. back to Anthony's question how do you do this automation in online retail and shopping and E-COM, well, this is a way when you're targeting somebody specific, you're not going to send men's shoes to a woman,but if they answer i'm a woman, then, you know, not to target that woman for men's shoes until it comes about time for Father's Day, because that's the only time that women are by men shoes, typically. So,so those things right there, I'll call it a split test, and I know it's not that way, but it's really refining your message with your demographic. I think that's a real beneficial tool in the automation side.
Brian Kelly:
Yeah,and that was a brutally simple example that I gave,brutally simple. that was one of the easiest, there are many.
Scot Schilling:
Brian what you guys are doing,is is absolutely brilliant because one of the things that I talk about all the time as a as a sales trainer or a business entrepreneurial trainer is what are your USP? What are you unique selling propositions? And you guys are using these tools in automation to create uniqueness. There's I'm pretty sure this is the only show on the Internet right this second, you know, I mean, they're everywhere. Right. So many people are jumping on and doing shows and doing whatever, and they're not doing it with the quality, with the class, with them, with the dignity that you're putting behind it and the automation. I mean, I'd like to give you credit, but it's the recognition of using the automation that you get the credit for,right. And really using those as the differentiators for yourselves,that's why we use tools like bank, that's why we use tools because we want to customize our messaging in a better quality to the receiver. A novel concept, It's all about the audience, It has nothing to do with us, quite frankly.
Jason Nast:
And if I could add to that, Brian, I always say one more thing, it's really, I think, pretty significant is that, we all want to make it look so hard that nobody can do this stuff, but the reality of it is, Brian, other than the, quote, technical things you got to go through just before the show. we were on the line a half hour beforehand and we're kind of bantering back and forth, We're realizing some little weird things were happening, we're fixing them as we go. But because you have all of this automation in place, because, you know, already the e mails have gone out, the texts have gone out, the notifications have gone out. You're not sitting here 10 minutes before the show go on. OK. I've got to share this to Facebook 72 times, I've got to do it,that's all handled for you. So that is that, although running a show like this quality is not easy, It is so much easier for you today, and you're not just running one show,you said earlier you're streaming to nine platforms, and on top of that, you've got Roku, you've got your prime coming in. So all of these things that are going on and that's all because it's only possible because you would not have enough hours in the day or the week to do it yourself, you have to set these automation processes so that trims that out for you.
Scot Schilling:
I guess, and very exciting It's possible.
Jason Nast:
It's possible, It's possible for everybody to do stuff with this automation yeah.
Brian Kelly:
And that came out of sheer need and luckily having the background and ability to do it,but the need was I'm going to burn myself out or is no way I could do a show and all that. There's so many moving parts people don't realize if you're doing a real show like one that's planned in advance that has a theme that you talk about, bring on high quality guests like Scott and yourself, Jason. It just it goes on and on. You know what? I want to bring on our next guests, because.
Jason Nast:
I have a question I'm sorry. We talked, Scott about your show, but never mentioned what the show. So it would be cool to tell everybody else what that show is because they might want to tune in.
Scot Schilling:
Well, it's called America's Real Deal,and the one piece of automation that we use that we make is while you're watching the show, you can think of Shark Tank meets American Idol. You can actually go to as you're watching the show, you can hit the buy button and you can actually buy the product. Now, that's been done before, but the next part is the coolest part in that is you can hit the invest button and now you can crowdfund on the spot for as little as one hundred dollars,you can actually own a piece of that company, and then the third is the share button, the vote button. It now sends it to the audience members social share. So like I've got five thousand Facebook followers if there's one hundred of me, awesome,it goes out to five hundred thousand people that weren't watching the show. So we're using our own version of automation that's never been done before.
Jason Nast:
And it's America's.
Scot Schilling:
America's real deal.
Jason Nast:
You got it, ok. So we were missing the name of the show. I want to get it out there. So I'm a marketer, so I got to make sure everybody gets there a little bit in there. OK. Hey, Jack. Joe. Go.
Brian Kelly:
So that's Jason operates and you did to Scott,both of you are very heart centered person, people, And speaking of heart centered people and brilliant, ingenious and gorgeous, we're bringing on Brigitta Hoeferle. Are you ready,Brigitta, she is ready. Here she comes,get ready.
Scot Schilling:
The screen is going to get looking better real quick.
Brian Kelly:
How are you doing over Brigitta.
Brigitta Hoeferle:
Guy, am good. How are you? Gosh, it's really dark here on the East Coast. It's so good to be here,and look, I needed to be here because you needed to have some at least a little bit of balance in all of this testosterone.
Jason Nast:
I know I cut on my hair, so I don't have that feminine side going anymore.
Brian Kelly:
Well, I cut my hair so I can fit in. I don't know. I guess whatever. It's so good to be here Brian
Brian Kelly:
You're like a magician because you just got back from the gym, right?
Brigitta Hoeferle:
Yes. cleaned up well
Brian Kelly:
You cleaned up well and fast. I have to give it to u, awesome. So Brigitta is an Amazing woman for those of you that don't know she has an NLP. What's the name of a NLP? I like to call an established (Brigitta's voice)Institute of Atlanta,Institute of Atlanta Neuro Linguistic Programming, which is a life changing science. I've ,I'm an NLP certified, I did that on the West Coast. Brigitta takes care of the East Coast, and she is an amazing, amazing talent.Her and her husband, Christian, run that together, I see him in every photo that you guys have things going on, which is awesome to have that support, and she's also one of the lead, lead people in this company called Bank, Bank Code, I believe is the name of the company. She's always.
Brigitta Hoeferle:
And the number one lead trainer.
Brian Kelly:
Number one lead trainer, there we go. She trains this thing and it's about, you know, identifying your personality types. We all have four primary, there are four primary personality types. One of those is your primary, and you have,you have all three or all four of them. But when you have to pick a card,.
Brigitta Hoeferle:
Any card,.
Scot Schilling:
Bartering for an Brigitta.
Brigitta Hoeferle:
I love it, Scott. Thanks.
Brian Kelly:
That's the thing. The one thing that's happening in that that I love so much is near and dear to my heart is the advent of artificial intelligence because that goes down the automation train like you have no idea. So he held up four cards and essentially he basically handles cards to an individual and say, sort these from the order of what you feel is most like you to the one that's least like you, simple. And it tells you different traits, and you look at it, it takes, what, five, five minutes? Six minutes, not very long.
Brigitta Hoeferle:
You can do not even that, right? 90 seconds or less.
Brian Kelly:
Yeah,and you could do physical cards,you can go on line and drag and drop these cards and determine what your personality,you know, it's cracked your code, as it's called. And the cool thing is now, instead of having to go through that manual process, you can literally copy and paste someone's e-mail to you into this tool and it will automatically determine all four in order,and it does remarkably correct, It blows my mind. And that will then be able to be automated in such a way to pull into something like Peak Connector. And now you can write not just one series of automated e-mails, but now four and just branch based off, which was their primary personality type, you set this all up with a dance and then all of it will run one hundred percent automatically in the background,and that's I am so excited. So I had to bring that up Brigitta,but what kind of questions do you have or if you have any automation for business, maybe for yours or others that you've been involved with recently?
Brigitta Hoeferle:
Well, first of all, Brian, let me just bowed toward to you because you are, I am not worthy to be on this call you are truly the automation meister. Like I have never seen anyone do anything even close to what you're doing,and it blows my mind because quite frankly, my action brain does not understand. And the beautiful thing is, Brian, I don't have to, that's the,that's the good news for me, I don't have to because, you know, we, Brian and I have been working together and I've been following Brian ever since we met and we immediately hit it off. And Brian, I really think you hit the moon with everything that you do, everything that you're setting up. Like I train people to listen so their mouths can follow, so i'm training, their ears so their mouth can follow,you train people in automating all of their everything that they haven't put it in one holistic automation so it can go out,so they actually that they're cascade can follow. That's ,that's a beautiful thing, what you're doing and what y you have. I don't have a question today,I have an automation person that I delegate to, His name is Christian,his my husband, everyone needs a Christian in their life. We're actually a really good power couple,and that's another award that oh, here it is right here that we got this summer, the Power Couple award. And Christian is very high knowledge,and I love that he is because he loves digging into that and just doing it and and implementing it,and I do the sales on an all about businesses. But, Brian, thank you. I mean, I am not worthy.
Brian Kelly:
Oh, you are more than worthy. Come on, knock it off, you did such a phenomenal job,you were the M.C. there was a sea of people, you were effortless and flawless, you kept people moving, getting back in the room, and you did it with such grace, such professionalism. And it just kept everything moving, flowing, you had great energy throughout, it was it was almost like it was your first time ever doing something like that I'm kidding. (Brigitta's voice,oh! totally )total pro,total pro,and I know Scott can attest to you, he was there as well. And they have a gem in you and in Christian,your whole family is rock star. Emily, you know, the budding actress. My goodness.
Brigitta Hoeferle:
She got two more lead roles day before yesterday.
Brian Kelly:
Oh, man.
Brigitta Hoeferle:
Brian, what I really know you talked about the A.I, we are the number one personality, personality coding technology like we've invented it. Bank method,,the bank methodology has invented personality coding technology, and what I got the other day, an automated e-mail that I got. I don't know if you get those, but I get them,and I was like, I wanted to click delete because it was boring, and I didn't understand the thing that they're trying to sell me,so I wanted to click delete,and i was like, wait a minute, let me just run this through the A.I. and I copied it and then I ran it through the A.I.Well, guess what? It was heavy in knowledge, It was heavy,the blueprint didn't speak my language at all,that's why it was like over my head, and I was not interested (Brian's voice)there. That's like a pretty that's like a pretty woman moment where you go, that's stupid,you know, you're in sales,you get commission, that's just dumb.
Brian Kelly:
Right there, that's the goad,you just set it,because now we will very soon have the ability to one hundred percent automate this process, and one thing I didn't mention, I want to bring Kent down here pretty soon,he's waiting in the wings of love. Kent Emmons,he's an amazing dude. One of the things was when this technology gets completed, as far as the automation we're looking at Zapier kind of in, you know, messages like that, we'll not miss the mark anymore because that message will be written toward your personality type. If they are implementing think code,so the other thing I want to mention on that, though, real quick is once you've you've copy and paste of that email and you've got their code, you click on another tab and you type in what you think your response would be. And this A.I. would tell you if you're on the mark or if you've missed the mark in response, it's like freaking believable. So you can literally use this tool to write every single of the e-mails in the sequence,you're going to write for that personality type and know that they're hitting the mark. Unbelievable. I get goose bumps. I love this stuff, it geeks me out.
Brigitta Hoeferle:
And that's why I love you, cause you just geeks out on stuff like that,it just makes my life easier. Right. All I need is something that makes my life easier, and Brian, that's where you come in,and any one that is not following your advice is an absolute, sorry for the terminology that i'm using, dummy. I mean, honestly.
Brian Kelly:
I was scrambling for the mute button there for a minute. Luckily, I didn't have to wait long. Speaking of geeking out now, this has nothing to do with geeking out. I want to bring on another amazing, amazing person, another friend, I was just looking at the time, we'll go beyond an hour, if you guys are cool it because we have so many of you unbelievable, awesome people. But this gentleman, I met him, gosh, it's been probably six or sevenish years ago, basically shared the stage with him, I was speaking on behalf of my mentor and he was there as a guest speaker, and we were hanging out in the back of the room getting to know each other. It's like instant, instant connection with this guy, he is. Oh, I have never seen this guy without a smile,so watch when I bring him up. it will probably be the first time you see him without one. I'm kidding. And he's an amazing dude,lives kind of nearby, I've been to his house several times, a beautiful ranch home,his a brilliant radio and television network owner,let's bring him on. Mr. Kent Emmons, are you ready, my man? Looks like he's on the phone,his doing multitasking,he needs one minute. I can't hear him, but he's he's saying something. We'll bring him on in just a moment,soon as I see the phone.Go. Here we go, Kent Emmons everybody.
Kent Emmons:
Listen, hey, good to see you guys. I'm sorry I'm late. I was actually on the phone with the president of the Ukraine. He's finally found some dirt on Scott Schilling and ordered your car back. We're sure. Got it. I want to bring that to the forefront. (Scot's Voice)I appreciate all you guys is just awesome. Thank you. Ten years to find anything on Scott Schilling, It apparently was something in kindergarten, but they haven't given up the goods yet, so I'll prepare for them next time. (Scot's Voice)Waiting for the right. So subtle. You know, I've never met. I've got my old buddy Brian on here, Scott Schilling, who's been my main Cross for 15 years, Jason(Jason's voice)hey friend,and Brigitta, who I literally you had me speechless watching you during that seminar in Las Vegas. That was amazing,that was more of the greatest, It really was, one of the greatest experiences of my life, but you guys have got going on with that? Yes. Off the hook.
Brigitta Hoeferle:
I agree. Yeah. Thank you for that.
Brian Kelly:
And in large part due to Brigitta and her tireless efforts, she's going all over the country training corporations in bank code and just changing, changing lives, changing the world, one business at a time. And, you know, she's she's a force to be reckoned with because she's a go getter. She sets action. There should be like an action squared. That's her. That's two reds Get it squared. Get the word out, Pam.
Kent Emmons:
And you know, she and that you know, Sherri and Esther, I mean talk about a team and then that, you know, the guests that you had in and the experts you had em, that was a real powerhouse of people. And I've been doing , you know, a lot of, you know, a lot of events and things like that, but that was a real, real, real powerhouse with no, I mean, it was no letting up. It was several days of just absolute money, which you never get except Scott Schillings event. And those are always right. How would you like to review the right?
Brian Kelly:
You know, I saw that this big show of roasting came back. I didn't know that,that's what we started here. This is pretty cool,(All laugh) Kent Emmons, the roast master. I love it.
Jason Nast:
If you're real is if we're guests, we could play Hollywood Squares. I'm just saying, you know.
Kent Emmons:
I think it's sort of funny. I actually just talked to Peter Marshall a couple of days ago. He's 19 now,yeah, he's a writer. Yeah.
Jason Nast:
Let's redo Hollywood Squares, it would be awesome.
Kent Emmons:
love is oozing.Is that funny? Yeah. Yes.
Brian Kelly:
There is one more that has said he would be coming on,but let me put it up here just in case. Mr. Anthony, Gary wants to join us. If he's still on, I can have him come on as well. There we go,just go to that link, If you're watching Anthony and join us, join us, put on your camera, let's see that beautiful face of yours. He's like my brother by another mother, like all the three gentlemen here and then my sister by another Mr, who is the young lady. (all laugh) I think all you guys are amazing. Great. (Kent's voice)another Mr, I've heard that one before. So, Kent ,do you have anything in regard to business automation that is, you know, you're curious about or you have questions of or you just have a topic about it that you'd like to bring up?
Kent Emmons:
You know, you're my guru, I mean, literally, I want to do business automation wise. And I just go, oh, my God. I mean, you know what you like, you take that book, the four hour workweek and cramming into like that seven point three minute workweek, that i love.
Brian Kelly:
This is starting to look like a self promotion show here,but I appreciate all the love,that was not reason for interaction then,but I I appreciate you guys so much,so much love is oozing.
Jason Nast:
It's actually pretty cool is that I actually and I know you're the automation master. I'm kind of like the text guy and everybody comes me for texting stuff. And when I had a meeting with Ken. He actually taught me something really cool about automation, which we are actually building into our platform as a result of our conversation, which is and this is a great system, by the way, where you can make a phone call and through just making a phone call, you're automatically opted into with text. And that text automatically sends out a campaign and continues on to re market that customer. And that was all just one little tidbit of a conversation that we had Kent. That that you really spurred beyond. And my developer actually we had a great conversation today with our provider and developer actually working on that very piece of that technology today.
Kent Emmons:
So, you know, it's me and that system. And by the way, Mike Stewart in Nashville, who I've known for like nine thousand years, Mike is who came up with that by piecing together those two food elements that he's a brilliant marketer, his Internet marketer over there, just actually a songwriter and producers. How I do it from 35 years ago. But, you know, he's always on top of his game and he came up with that and he really changed. You know, where you had these, you know, with us especially being in the direct response biz, you always had this thing where I mean, you always had this thing where on the radio or on television or billboards text to this to that. And, you know, who remembers that? But what was number and then text you back, right? It was brilliant.
Jason Nast:
It was sheer brilliance. And I could see I appreciated that. And it's great because this is where Brian bringing all of us together like this is really a powerful thing because we know what we know, but we don't know what we don't know. And when we have conversations with people, we certain I learn I'm a lifelong learning. I was I was very honored to be able to like take that little chunk of knowledge. And it's going to make a huge difference in my business as a result of it. So.
Kent Emmons:
So. Right. Stewart, I'll connect you guys. Brian, it's Brian is still good. Like he's been out here on the ranch a couple of times, as we always have so much. Sit there and visit. I was like I said, I even took him to a power lunch at in and out a while back. Is that true? Horribly perilous. But, you know, his automation is so good that I said, listen, excuse me for a moment, I'm going to get you a drink and then I need to go to the bathroom now. He'd only been here at that house for about an hour and a half. I went to the bathroom and as I was getting up, this is how good his automation systems are,I had already wiped. So I always thought it would save me like a minute and a half. The guys are guys, a miracle worker.
Jason Nast:
Everything went well. Great, great.
Brian Kelly:
I'm going to part with a butt lift switch soon, (all laugh), (Brigitta's voice)I can't wait. Oh, my goodness. And I'll hire Jason for marketing and then Anthony Gary for digital marketing on Facebook, we're gonna bring him on,he just joined that,we can have our our checkerboard appearance. Are you ready, Anthony,give me a thumbs up if you're ready,I can see you. Bounce it, thumbs up. Well, we'll bring them on. See what happens. Let's just have some fun. Anthony, Gary, everybody. How you doing there, Mr. Dark Knight?
Jason Nast:
Hey, there he is. (Brian's Voice)I don't know if he can hear.
Brian Kelly:
You're on the air, Mr. Anthony.
Kent Emmons:
Gary, you still work at settings. You talk to Brian. You help automate that.
Brian Kelly:
So Anthony is an amazing guy while he sits there without talking to us or hearing us. Poor guy. But he is a digital Ad agency guru. He does everything in his agency, does everything they do. Did they do Facebook ads, Website Development, Search Engine Optimization, which is really his forte, and they think, there he is. How are you doing? I think we got him.
Anthony Gary:
Can you can you guys hear me clearly?
Brian Kelly:
We can hear right now.
Anthony Gary:
He's got a little bit of delay.
Brian Kelly:
Hey. Yeah. Sounds like he might be watching on Facebook or somewhere else.
Scot Schilling:
This is a fabulous your platform, Brian, I mean, this is a really, really innovative way of doing this.
Brian Kelly:
There's been others that have been like this, and I've been out for a while,but these guys think that you're in the studio. You can see, I think in the upper left, there's a little logo says Beta. Right. I mean, they're still developing this and they're I call them the whiz kids. They're very young. (inaudible Scott's voice) hardware. And it takes very little hardware to actually make this work, that's the beautiful thing about it. I have been using a very, very complex broadcasting tool software and it almost every time I fired up, I'm using a green screen back here. Almost every one of my settings get changed and it looks wonky. But now with this platform, I can have a stable environment(laugh)
Anthony Gary:
Brian I was on Facebook and Facebook was buffering. Can you guys hear me now? (all talked together)We can. I won't talk it up. Let me add a little bit stuff to all you brainy people there. But I think these guys I think I'm by glossing a little bit over this process in this automation, how huge it is, you guys. Brian is able to put this on a lot of platforms and has someone who does pieces of business, I'm watching his sites climb up and rankings, I'm watching his shows show up on rankings. Let me tell you guys, after you do a Brian show, do a search for your name and you'll see his show showing up there for you, that's part of the power of him getting this thing automated and hitting multiple references. This whole thing, you know, getting as many you are as you can get out there and helps you dominate your page to get you a greater Web presence where people are searching and researching and they see all these different pieces of you. So I think you guys are likely glossing on that. I think on the Peak Connector element part of it, you guys, you know, that's a it's a mandatory piece when we do lead campaign for realtors because it gives you the data that you need to have to analyze a campaign. You know, a lot of people do these drip e-mail campaigns, and if you want to drive traffic and we're not when we're driving not traffic, we're not seeing sales. I go to Peak Connector, I look and see, ok, where are people falling off of the funnel? What e-mails i'm losing, folks? I can go in there and make that adjustment and bring people back in. So, again, this stuff is so proper, so big,and and it's it's small steps. But each of these small steps is designed to put another zero when you're on your ROI. So you guys are going a little light on this stuff, It's huge, It is huge.
Brian Kelly:
Well, I called you my brother by another mother, not dad.
Anthony Gary:
And I just want you guys to know that I gave up my Thursday night football because I knew Jason and Brian, are gonna be on, I said, you know, not many people give me off on football,but you guys did.
Brian Kelly:
That's what DVR is for me, man. You can zip on for those commercials. I'm glad you made it on Anthony. This amazing guy another one that I thought we were twins, separated at birth because it's obvious, Look at the resemblance, It's not, because of the mindset, the heart, everything. It's just like we were always lock step,and every time we would say something like, wow, I was just thinking that, you know, one of those and it's interesting, I've had that connection with probably nearly all of you on here right now. And it's amazing,it's a powerful five individuals that are on here that I'm so blessed to be friends with and to know you guys are amazing. Kent, you haven't said much, And I wanted to give you a few more minutes of, you know, let's get out the potty talk if we can.(laughs)
Scot Schilling:
And three more minutes of stand up from Kent. Oh, it's funny.
Brian Kelly:
What is going on Kent,let's talk. What is your latest venture like?
Kent Emmons:
You know what,It's all network all the time, so, you know, the studios are being built out over in Sherman Oaks Galleria and, you know, engineering meetings all day today, programming stuff. You know, it's just the crazy stuff, but I'm loving it.
Brian Kelly:
And what do you have coming down the pike specifically, if you can divulge anything at all.
Anthony Gary:
Crave news , a new 24/7, 16 hour a day alive news network and very edgy, 18 to 34 year old, you know, something's not out there, right now that something that, you know, you take Fox News, CNN, MSNBC, you know, these things that are kind of traditional, all kind of old fart news type formats. We're going to try kind of turn it upside down and have some fun. And it's live.
Jason Nast:
Did you, did you just put CNN in a news category?
Kent Emmons:
Well, you know what I meant. I'm just busy advertise.
Brian Kelly:
Here we go.
Kent Emmons:
A great observation, though, I've got to tell you. (Scott' voice)Nice catch Jason.
Jason Nast:
That's that's guy, right?
Kent Emmons:
You know what? It is so interesting that there is such a massive, you know, huge market out there for real news. And, of course, you know, Brian, as you know, you've been you've known about this. And Scott, you as well about our network as it's been being planned for the last a year and a half or so. A lot of big, big hitters, a lot of big money. But I didn't stop. And, you know, the the tag line that the network has adopted is theme from our, you know, all the people we've met with, you know, from the president down. And it's we said, what are you looking for in news? And they all said, Brian, do you want it? You want to say the tag line? You probably missed it. It's real news, no bullshit that literally. And so that literally is the tag line. So it's very it is very edgy. It's very interesting. And it's something where you can actually tune in. Have a great time somewhere of it. You know, kind of a cross between Howard Stern, Fox News and I hate to say CNN, because that's more that's more like at. Not more of a fantasy novel, but yeah, something along that line. Yes, so unsaid, unscripted, no more edgy, fun.Interesting. Who? Most news networks would never give the time of day because they're too interested in, you know, people that are, you know, spouting hard right or hard left stuff. Look, art is about guys like you. It's fun how to make more money, how to have a better life, you know. And of course, keep it up on the headlines. That's great.
Brian Kelly:
Fantastic, hey, real quick, we're at that later cell. Big love from Brigitta, who has muted herself, It looks what we'll do. Real quick is as promised. Give away that vacation stay. So hang with me all of you wonderful people for just a moment. If you would indulge me while I let our viewers know how they can win a five night vacation state, a five star luxury resort in Mexico. And by the way, just a real quick, this is not one of those things where you show up and then you're shuffled off to a room for a six hour timeshare presentation. And the reason I know that is because the man in the middle, Jason, asked himself, actually tested the very gift he is giving to you. This is sponsored by his company. (Jason's Voice)I took it.
Jason Nast:
How many? Three.
Brian Kelly:
Three. I was not aware of that.
Kent Emmons:
Go for it, Jason. I got to tell you something. I can't thank you guys enough for that trip to Afghanistan that I'm looking forward to Kabul next month. That's gonna be, (Jason's voice)I promise you, a warm vacation, right? I rubbed it. I mean, I've never. I'll never forget it.
Brian Kelly:
All right without further ado, to enter, to win this five nights state of five star luxury resort in Mexico.All you need to do is pull out your phone and type in the phone number 6- 6- 1- 5 -3- 5 -1-6-2- 4. And then in the message area, just punch in the word, peak and hit the send button again. That's 6 6 1 5 3 5 1 6 2 4 and type in the word peak and hit send. This will go directly through power testings system, through the account that I have and we will choose a winner at random. So go ahead and do that now while you're on live so that we know you are watching live and we will choose a suitable candidate and winner. That's it for that, Thank you. Powertexting and Jason asked for that and the trip to Afghanistan for Kent.
Kent Emmons:
Love it.
Jason Nast:
I did a year ago now. And it goes on that I did the Mexico down in Rocky Point, Mexico, where can ask a phenomenal, great private beach was amazing. But then also Vegas and Orlando at the West Gate. So good, good quality places. We we really worked hard to build some really good partnerships on that so that we could do these types of sponsorships. So we appreciate it,so thank you.
Brian Kelly:
Absolutely. And then back to the topic of automation. This is not a plug for something I'm working on, but it is something I want to make open to those that are interested that are about starting their own life stream. And that is something that I have been putting together and working on called carpet bomb marketing. And what it is, is all the automation we've been talking about thus far and many, many more and putting it into info product form, in other words, online training. And what I'm constantly looking for are beta testers. I have currently six that are signed up. I want to go up to 10. And what I want to do is make all of this training available to you. It's in work right now. It's not finished. And then have you go through the training? One hundred percent free of charge. And then in response to that, just give actual real feedback that will help improve the training product and also then use it and then provide testimonials, real testimonials at the end, once you've realized all of the masterfullnes that you've achieved,you will then be the next automation master,Brigitta will probably probably hold you over me in that regard when you get through with this course. And so I just want to throw that out there. Not a pitch here at all,not charging anybody any money. Just so you do know, though, all of these things that are put together to make this incredible engine work do cost money, the resources that we use that the Web site, Zapier or all of the the Peak Connector, they do cost money. So just know that and be ready to be committed to actually engage in that when the time comes, if you are to raise your hand. So just go ahead and message me on on Facebook or that's probably the best way to say, hey, I'm interested and want to take a look at this and become a beta test or see if I'm a fit. That would be very, very cool. And speaking of cool, look at these cool cats. Yes, Jason?
Jason Nast:
Well, I'm a product of that marketing. I actually as a result of that training that I've been going through as it develops. I've invested in some really cool tools. I've got some great things that are making this broadcast much better between microphones and sound deadners. And I've invested in the tools and I'm actually breathing and. Brand out now for a show that we're calling the Big Insider Secrets, the same concept that you're using your automation tool. So I as a product of the product, I can say this at the moment, he's not charging anything. That's the best investment you'll ever make in yourself. But even when he starts to charge for it. If you're looking to create some sort of a broadcast type channel and you're not personal friends with Kent Emmons, then you want to. You want to. You want something to help you automate your processes because otherwise you will go grey like you turned over.
Kent Emmons:
Because I'm friends with Brian. That might not have any value.
Brian Kelly:
And Brigitta is also involved in that beta test group. And she's waiting patiently along with Jason, because I'm taking way longer than I ever anticipated to get this thing going. Not going, but done. Just been working feverishly on it. It's interesting because when you do something that is kind of automatic to you, then when you have to teach it or get to teach it like that, reframe Brigitta. Wow. You're like, holy smokes. I didn't realize how much. Oh, my. Because it was an iterative, cumulative effect. Always. I'm still to this day improving refining and building more automation is making current automation better. One automation that I have in just pick connector alone. They're actually called auto emissions within the connector has all these little branches and boxes and you see these logic branches and it's just a ton of stuff and it goes deep. I showed a gentleman this was another digital ad agency expert who charges tens of thousand dollars to his clients for his services. And I showed it to him on a zoom call. Just this one, automation. And he told me. So, Brian, you know that right there, that one automation is worth 15 grand. So what I mean, to me, I'm like, what are you talking about? This is like second nature. I it just it took time. But really, he goes, oh, my God, yes. And so with carpet bomb marketing, you're not going to just get that one automation 100 percent. You just type in a code hit import and it's yours. You're going to get all of my automation. Every single one of them for free during the beta test program and after the beta test program is over. I'm not charging you a dime for life. It's all yours to keep and use and enjoy. If you need to go back to the train for any reason. So it's kind of like a pitch, but it's not because I'm not charging you directly any money. It's just you need to be ready. Scott Schilling says, count me in. Love it or do. It's a private chatting in the back there. These cant't, you just can't lasso them enough. I tell you, any party. Let's go around the room and give each of you one last chance. Now we're gonna go back to ladies first.
Brigitta Hoeferle:
Brian, I feel like I just take a USP stick and plug it in your ear and I can download all of your genius and then put it in my computer. That's basically how I feel because I am so grateful. Thank you for, A. that our paths has cross and continued to cross and B. for your genius, because quite frankly, my brain goes into genius in all different way, and and allowing my genius to plug into your genius and create something to really serve other people and to make to make life easier and better. I mean, that's what I mean,and thank you for having your heart on the right place.
Brian Kelly:
And right back action in your connection with your knowledge, not only in NLP, because, that's people if you have not heard of an NLP or you have not actually gone to a training and learned from an NLP master like Brigitta, seek her out. And I don't care where you live in the world, it is worth whatever amount of money it takes to get your butt in her seat, in her training facility, and have your have your entire life changed for the better. I never would've said that seven years ago, ever. I'm not one of us. It's my life. But my goodness, it changed mine unbelievably. And then bank code where you introduced me to the right people, Brigitta because of our wonderful friendship. And now I have an idea where things are going. I realized automation is on its way. It's become an incredible, crucial step. And as part of carpet bomb marketing, I literally do some training on being called within this training. That's why it's called carpet bomb marketing. It's saturating the marketplace with your message saturate. So it will continue to grow as more and more marketing things that work show up. Got to test them first to make sure that they're valid and then we'll integrate it. But thank you, because you're an integral part of it. You've already contributed, Brigitta and probably didn't even know that. Amazing, amazing. WOMAN. So look up, Brigitta. Hopefully go get trained on an NLP, become a student, learn and have your have your life changed from the inside out. And I literally don't mean that lightly. It is absolutely a game changer. It did it for me as well. All right. Mr. Schilling, who just came on, thank you once again,Brigitta. You are amazing.
Scot Schilling:
I want to say thank you Brian. One of the things I say in virtually every talk I give is by a show of hands, how many of you don't know what you don't know? Is there a chance that somebody knows what you don't know? Is it even possible? I may know what you don't know. Well, I share that for a reason because that's you know, Jason said it a little bit earlier. And I like to feel like I'm fairly well educated on the choices and automation and the variety of different things. And I can tell you what a neophyte working with you and coming in here and really caring about all these other technologies and whatever. And that's what I'm tremendously excited about, what we can do. And I'm involved in some pretty amazing projects that are that are truly market changing and entrepreneurial. And there's so many different things. And they just got better tonight because of what I've learned. And and again, I don't say that lightly. I'm. I'm honored to be here. It's a great group. Obviously, we have a lot of fun together and things like that. But the other side of it is just truly understanding when people want to serve the marketplace with the highest level of integrity, with the highest level of quality, in that they can learn to get the tools to accomplish that. And so I'm blessed to know you're really excited to be part of it, to be of service in any way I possibly can. But would love to learn because you're going to ultimately help us touch even more lives. And that's what's exciting. We're not doing it for us anyway. You know, we're doing it for the next step. So that's really cool.
Brian Kelly:
Thank you so much, Scott, all of you are so amazing, and Brigitta was it an nlpatatlantadotcom?
Brigitta Hoeferle:
Yes, sir. That's what it is. Thank you.
Brian Kelly:
nlpatatlantadotcom, and Scott, what is your Web site of choice?
Scot Schilling:
Let's go. Which one do we want to use right now? Let's say americasrealdealdotcom. America's real.
Brian Kelly:
And off to the comedian of the house, Mr. Kent.
Kent Emmons:
And then for the comedian, we're in serious trouble. I've got to tell you. Listen, Brian. Thanks for having me on. And by the way, Scott, I wanted to follow up on something you said. You know, I thought I didn't know what I didn't know. But I realized this afternoon that I've known it all along anyway. Something to think about of it.
Brian Kelly:
Love it. I mean, guys, you know,.
Kent Emmons:
Brian, thanks for having us on. And by the way, Scott Schilling, one of my great mentors for many, many years, I. Matter of fact, I pulled so much knowledge out of him one weekend here that he almost died on my show.
Jason Nast:
I literally had to refill of whiskey after the show. Right.
Kent Emmons:
Exactly right. That's right. Actually, right now, I really Scott, I thank you for so many years of friendship and and actually bringing me into this fold, because that is a relatively new friend base and a great friend, Brian, an old friend. So, you know, it's always a lot of fun, right?
Brian Kelly:
Absolutely. And what would be a good Web site of the hour for Mr. Kent?
Kent Emmons:
Just my name. KentEmmonsdotcom, and there's endless pages of absolute shameless self promotion right there, with value
Jason Nast:
Telling you. Well, we're going to be one of nice things said about Kent all over those pages.
Kent Emmons:
Yeah, there is. And I wrote every word of it for you. Schilling, you bring me real part of it.
Jason Nast:
But don't forget, crave news. You want to keep your eye on that. Remember it? Real news. No bullshit. And that's that's the kind of stuff we need to be looking for. And when it's available, people want to be alerted to it.
Kent Emmons:
So Jason's only saying that because he knows he's going to be on there a lot.
Jason Nast:
I'm hopeful. That's the idea. I think I'm excited about the opportunity of not only as potential being on the show, but also just from. I can't tell you how much I just want real news. No bullshit in my life. I insist. It's it's it's definitely needed. So I think it's great,so
Jason, I appreciate that. You know. Listen, right now, most of the news out there tries to, you know, they give you a spin right or left or whatever, and they try to make you feel like a victim when the reality is you need to know what's going on in the world, but you need to aspire to something. You need to be it's gonna be aspirational. And I'm not talking cheese ball aspiration. I'm talking about like, you know, people are looking to, you know, how to, you know, one, get to get to know what they need to know in the world, but to how to make more money, how to improve their life, how to get better, learn how to get, you know, how to be healthier, how to look better, you know. So instead of becoming a, you know, the victim news, which is every news channel out there, this is a lot of fun. It's edgy. So if you're not like into edgy, don't tune in. But if you're aspirational class, learning some cool stuff, tune in.
Jason Nast:
Have fun with it. Absolutely. Good deal.
Brian Kelly:
That's the beauty of it being unscripted and uncensored, it's raw, and there's no one, you know, with a,there's no time delay,or maybe you guys will have one in case it gets really though.
Kent Emmons:
No we will not, tune in, you never know what's got Shilling is going to say
Jason Nast:
You're not gonna have a little round lady in the back with the glasses in the book waiting on the delay button, kicking everybody.
Kent Emmons:
We were actually we heard today and we we actually we actually gave her no delay.We took the button away. Oh, good, good. Other things that are unspeakable, but not delay after delay by good.
Brian Kelly:
Awesome. Awesome. And Jason Nest, my good buddy, any last parting words for our wonderful audience and for this wonderful group of people on with us?
Jason Nast:
Well, OK, so I'm Jason Nast ,obviously, my Web site is powertextingdotcom, but really, what I want to say is because Brian doesn't do enough self promotion, he is very humble and he's very, very kind of low key. So I guess my parting shot, my last words are, if you don't know, Brian, as everybody in this panel has said, get to know Brian, because he's he he does have this really great software tool called Peak Connector. But really, the Peak Connector is Brian Kelly, his the foundation of all of these connections. He's bringing all of us together. We're helping each other. We're serving each other as a result of this. This man right here. And that makes a powerful impact on the world, because every one of us is going to bring something very unique. As I said, we're here to serve. We really are here to serve other people and to make a better environment, a better society, a better world. And we want to serve in our own capacity to our own strengths. And it's people like Brian Kelly that bring us together to to really take that impact, that small impact you may have had and make it a much bigger impact. So so for for Brian, I'm going to say reach out to him, find more information about him, do this search on him and connect with him, because, again, he's the Peak Connector. He's really the foundation of all of this.
Brian Kelly:
And none of these panelists were paid in the creation of this program.
Kent Emmons:
Although you did give me a bottle of great whiskey a couple of months ago, so I was sort of compromised by that.
Jason Nast:
He took me out for a steak dinner once and then ordered fish, too. But that's another story that he was a fish steak. All right.
Brian Kelly:
Well, all thanks so much for coming on. We going a little bit over, but I'm okay with that because we're not in some kind of radio network where we have to actually cut it off at a certain point. That's what I love about this. And it's all about quality, not just in life shows, but in the people that you hang out with. And I have five, four of the best right now. The fifth dropped off. Anthony, thank you so much for taking time out of your Thursday night football to join us. And that's it for this edition of the MIND BODY BUSINESS Show. This first time I've done this format. I love it. I think we need to do this often, gets more powerful people like you involved in this. Go around the hall and sing praises of me. I love it. All right. With that. Hang on for just a little bit all the guest a little bit after this little animation goes. And I cut the the show and we'll just do a quick debrief and for everyone else. Appreciate you coming on. I love you. And can't wait to bring you into another edition of The MIND BODY BUSINESS Show with beautiful, amazing people like we have right now. For all involved, this is Brian Kelly saying goodnight for now. Be blessed.
Thank you for watching and listening. This has been the mind body business shows with Brian Kelly.
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Jason Nast & Panel
Jason has over 35 years in direct response marketing, including As Seen on TV, Film, Radio, Print, Billboards, Direct Mail, Online, Email. Taking that experience, matching it with the right talent has contributed to over $100,000,000.00 in net sales. He's now serving a new generation of marketers via direct response mobile "text" based marketing to increase consumer engagement into the 3rd decade of the new Millennium. Jason is also the author of Crowdfunding Secrets Unlocked - The right Combination to Unlock and Unleash Your Crowdfunding Success.
Jason will be joining Brian on a VERY SPECIAL edition of the show where viewers will be invited to join them LIVE, ON CAMERA during the show to ask their biggest question concerning "Business Automation."
Brian has been deemed "The Automation Master" and is bringing on Serial Entrepreneur and tech expert in his own right, Jason Nast to co-host this special edition show. Come and join the fun!
Connect with Jason:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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