Special Guest Expert - Jason Van Orden
Special Guest Expert - Jason Van Orden: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward? Two steps back. Who are dedicated. And driven. How do we finally break through and win? That is the question. And this podcast. Will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to The Mind Body Business Show. We have another phenomenal guest lined up, Jason Van Orden. He is waiting in the green room. Oh, yep, I see him. He's in there. He's scratching on his monitor saying, Brian, let me in. I'm ready. Let's go. Yeah, he's coming on very, very soon. I cannot wait to share this man's genius and brilliance with you and his experience. His success. That is the very reason of this show. The Mind Body Business Show is a show that I developed literally with you in mind. The success or the business person, the the entrepreneur. You could be successful already. The purpose of this show is to take you to that next level of success by bringing on the most successful entrepreneurs from around the world that I can find. And Jason Van Orden is one such gentleman, and I cannot wait to share him with you so that you can simply take notes and then take action and then take your business to the next level. Remember, it's like stacking pebbles. There is no one magic pill that's going to take you to the stratosphere in your business. It's taking one step at a time, but continually taking those steps. And by watching this show on a regular basis, you will have the correct steps to take to achieve that level of success that you want and deserve. And The Mind Body Business Show is based on what I call the three pillars of success. And it's the three pillars are the very namesake of this show. Mind stands for Mindset. Now, about ten years ago, I spent well, I spent about ten years studying only successful people. You know, I was thinking, my gosh, you know, do they put their pants on two legs at a time instead of one leg like I do?
Brian Kelly:
What is it they did differently that perhaps made them more successful than me? And I'm talking about mentors of mine, like personal mentors. I had one that he became my mentor. He was just an absolute genius in the seminar industry and I ended up becoming his lead trainer. This took years and I became his lead trainer. Speaking from his stage, training his students on his seminars, I did a full half of his seminar each and every time for about two years. It was a great experience. I'm talking about authors of books, some that are with us today, still others who were gone before I was even born. These are things I've read and learned from this ten year period. And these three pillars, mind being mindset. What I found was that to a person, these very successful individuals had developed a very positive, powerful, but the most important, I should say, and the most important aspect was a flexible mindset, very important when it comes to entrepreneurship and building a business and body. Body literally stands for the fact that they all, to a person, took very good care of themselves physically and nutritionally. And then business. Business is so multifaceted and so unique and fascinating because in business, what these individuals had done was they had mastered all the skill sets that are necessary to build a thriving business and then scale it and grow it even more and skill sets. What do you mean by that? Brian Well, their skill sets like sales, marketing, team building, leadership, systematizing. I mean, I could go on and on and you might be thinking, Oh my gosh, I've got to master all of those and more. The good news is you really don't because mastering any one thing can take just forever a long time. Like to become an expert. I forget. It's like 10,000 hours of focused effort to be proclaimed an expert. And so mastering something is not that far different. The thing is, if you master just one skill set, you can leverage the rest. And I mentioned that one skill set just a moment ago and is the skill set of Do you want to know what it is?
Brian Kelly:
I'll just wait to see if anybody responds. I'm kidding. That one skill set is the skill set of leadership. Once you have mastered that skill set, you can now leverage and bring in those who had mastered those other skill sets, say marketing, sales team, building those kind of skill sets. And you can continue to grow yourself and master other skill sets while you're doing that. So it's a phenomenal approach. Even if you don't have a team right now, learn how to lead yourself and cultivate a culture within your company that you yourself would love to be a part of as a team member of your own business. Pretty cool stuff. All right. And to a person, each individual that I studied also I found were very avid readers of books. And with that, what I'd like to do is very quickly segue to a segment that I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by Reach Your Peak Library.com.
Brian Kelly:
There you see it. Reach your peak. Library.com One quick word of advice before we move on. And I promise it'll be quick. And that is you are going to be learning about various resources as this show progresses, specifically and primarily from Jason Van Orden. And I want you to be to pay close attention to those resources when they come up, like websites, maybe books, other kind of resources. One thing I am just beg of you is instead of clicking away and researching it and looking at it on off to the side while Jason is talking, rather than do that instead, please, please, please write it down like reach your peak Library.com Get in the habit. Write that down. Get a piece of paper. If you don't have it, write it on your notepad, on your computer and then visit the resources after the show is over. Why do I say that? Because speaking from stage for years in especially in the beginning times, I remember getting to the really good part on the speaker. I know what I'm talking about. I know where the good parts are. And then at that point, I would notice on occasion there would be someone get up out of their chair and walk out of the room. You know, that all important text came in, they got distracted or they had to go to the restroom, whatever the case may be. And I learned to then train them to literally stay in the room. So stop drinking water well in advance of the next segment and silence your phones and take care of all your business during the breaks, because I would hate for you to miss that one golden nugget that could possibly change your life forever, especially with Jason Van Orden, you know, sending out and giving those nuggets. I don't want you to miss that because you took your focus off even for a tiny fraction of a moment. Please do yourself a favor and write everything down in note form and then come back to visit it when the show is over. All right. That's my soapbox moment I'm now stepping down from and reach your peak library real quick. It is a website that I had designed again with you in mind.
Brian Kelly:
This show and this website are all about you. And why is it here? Because I myself did not become a voracious reader of books until about the age of 47, which is now 12 years ago. Just give it a moment. I know you're all doing the math. You all love that. And I'm proudly wear wear my age on my sleeve. And so this this resource is here for you. What is it? It's a collection of books that once I finally started reading voraciously, I began saying to my team, Hey, add this to the library. These this is a compelling and impactful book, either either in my business or in my personal life or both. And so I just as I read the books, I had them added to the site. So there's no rhyme or reason, but it's here for you. So you can have some assurance that at least one other successful person has vetted the book and you are less apt to be wasting your time. No guarantee that it won't be a waste of your time. It had a personal impact for me. I can't guarantee it will for you, but it does increase the odds that you'll have a better experience with the books you choose. So reach a peak library.com that is there for you. And speaking of choosing the right books and the right people to work with, especially, it is time to bring on our amazing guest expert, Jason Van Orden. What do you say? You all welcome him with me? Here we go.
Announcer:
It's time for the guest expert Spotlight savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only adjacent Van Orden. Yes. How are you doing?
Jason Van Orden:
I'm doing all right, thanks. Thanks for having me here. This is great.
Brian Kelly:
Oh, my goodness. I say, tonight we're on the East Coast now since I moved, so it's actually 239 in other places. That's still an evening, I guess. Technically or afternoon. I don't know. I don't care. So. Oh, I can't wait. I'm in a really good mood and I really enjoy talking to you. Jason before the show went live, started off. I can tell immediately with most people, you know, if they're good working with people, I can tell you are that and that you are heart centered and you're there to serve people and get them results. And it's obvious by the fact of what you're doing and that your business is still alive and thriving. So before I get in and start digging deep into your big, beautiful brain, would it be all right with you, Jason, if I gave you a formal introduction so everybody know who we're. Who we're looking at here?
Jason Van Orden:
That's great. Let's do.
Brian Kelly:
It. All right. Jason uses his scalable genius that's trademarked method to help coaches and consultants turn their existing content into Evergreen Group programs so they can serve 20 times the clients and cut their workload in half. Think about that 20 times the clients with half the workload. Who wants that? I'm raising my hand right now. Then he helps them consistently fill their programs. That's also very difficult to do for some, using the Gravity method, which is also trademarked and approach to attracting and enrolling clients without high pressure tactics or exhausting launches. Oh man, this sounds great. He draws from almost 20 years of experience, including launching over 60 online courses, working with more than 10,000 entrepreneurs, and launching the first ever podcast about Internet business. Can you imagine that? There are so many out there now? And it spent ten years, his podcast on a top ten ranked business podcast was like, My gosh, so great accolades and well deserving to have this amazing young man, Jason Van Orden on the stage here on The Mind Body Business Show. Now we get to get into it and you can finally listen to Jason instead of Brian yammering. So Jason, you're going to open it up with one of my favorite go to questions is I like to start about on the on the topic of mindset because it's part of the the theme of the show, but more importantly your mindset. So when you get up in the morning, you know, being an entrepreneur every day is just super simple. It goes, you know, smooth as anybody could ever imagine. Never any speed bumps or anything like that. I'm being totally sarcastic here. Uh, totally. And we're always facing challenges and arduous things. That's almost the definition of entrepreneur of an entrepreneur is to be a problem solver. But for you, when you're waking up in the morning and you know that there are things lying ahead of you that day that you need to tackle some arduous, uh, what is it that keeps you going every day, day in and day out? What keeps you driven? What keeps you excited about forging ahead yet another day into the sea of problem solving soup, if you will? What is it for you?
Jason Van Orden:
Yeah, I'd say it's a couple of things. I mean, one thing that drives me every day is just my natural curiosity, and that comes out in a couple of ways. I love that. I work with experts in all kinds of industries, and I just love getting to understand their expertise and the people that they're trying to serve and the impact that they can make in the world. And I've just always been really fascinated by ideas. I can remember when my parents, when I was young kid, they had the whole encyclopedia collection and I just loved taking that off the shelf and opening up to a random thing. And in a lot of ways I see that as what I do now, working with these experts. I just get to open up into the whole world of their industry and what they do. And then along with that is just knowing that there are so many people with amazing, important ideas that need to get out there to the people that can benefit most from those ideas. And I believe we all have that to offer. And so it's very fulfilling knowing that my own impact in the world in some small way is also being amplified as I help others to amplify their impact too. And we live in a world with no shortage of problems that we need to solve to make life better for more people. And so if we can elevate more of these, you know, individual specific voices, smart people with amazing ideas and expertise to share, then I think bit by bit, we do create that better world, so to speak.
Brian Kelly:
I knew I liked you from the moment we first started talking. I mean, that was it in a nutshell. That's phenomenal and I love it. You help one person and you know that it's going to exponentially, you know, help more people because now they have the tools, they have the confidence, they have the knowhow and the experience to do what they're doing and scale it and bring in more people and serve more people and do good for the world. So kudos to you for being that beacon that they can come to and then start spreading the word and their. Their brilliance and their genius with their business as well. So and we will. I promise. Everyone watching and listening that we're going to dive into. Jason's business a bit and find out I'm going to get into his business. We're going to find out about what he does and who he serves and the results that come from. Maybe a story or two. It's going to be awesome. So you don't want to go anywhere and we're just diving in. We're going straight in. Um. Yeah, love. There's one question I really love. And you've been in business now for quite some time. You've had lots of great experience. You've worked with a lot of entrepreneurs. I so resonate with what you were saying about you get to learn all this and experience all these different diverse people and what they do in business. I get that on this show being the host, it's like, yeah, it's amazing. You're you're one of them. And I'm like, so excited about this. And so you have, I'm sure, gone through many ups and downs in your business. You know, there have been the highest of the highs and oh my gosh, the lowest of the lows where you're thinking, why am I still doing this? Should I just hang it up? I mean, we've all been through there, I think, for you. Right. I want to go to the positive side. When it if you can think of one moment in your business life and it doesn't have to be the one you're in now, but what would be, in your mind, the absolute most satisfying moment you've ever can recall in any of your businesses?
Jason Van Orden:
The one absolutely most satisfying? Well, that's that's really hard to pinpoint. But I will say that one thing that has brought a lot of satisfaction in my life and was one of those key linchpin moments was back in 2005 when I first discovered podcasting. And it was just this new thing that came across my radar and I searched for it and Google didn't even know what podcasting was yet. I remember Google tried to correct me when I typed what is podcasting into the search? And, you know, I, I had already been a marketing consultant and had entrepreneurial experience. I also had previously been a software engineer, so I had tech background where I also understood the tech. It was a very techie thing. I mean, it is a techie thing, but today we have all these tools that make it easy for us to podcast, right? And then I also had a background as a musician in like recording and editing audio and stuff. So like it just felt like this perfect combination of my interests and skills. Now, at the same time, I was really afraid of like putting my voice out there in a new way, putting time into this new technology. Who knew if it was going to go anywhere or not? But thankfully, back at that time, I did go ahead and launch a show with my friend. And it beyond what we could have ever imagined, ended up going to so many countries around the world, led to, like you said, a top ranked business podcast and hence also a business for many, many years just teaching beginning entrepreneurs how to forge their own path in life. And so a lot of satisfaction has come out of that one decision that in that moment I had no idea the weight of the decision I was making to put my effort and focus into podcasting.
Brian Kelly:
And isn't that true of all of our decisions? Almost. It's like we don't know if it's going to be a great success or a dismal failure, right? But if we get that feeling or that desire, you know, we look at it from different angles, How can this benefit me? Is there a reason to put this time into it and effort into it? Why do I want to do this? And if the answers come back, you know, on the upside, then it's like, well, let's give it a go, see what happens. But that's not how entrepreneurs do it. They don't just say, Let's give it a go. It's like they go all in, right?
Jason Van Orden:
That's right.
Brian Kelly:
I mean, any other way is a recipe for failure, in my opinion. And that's I think one of the reasons so many fail is they're kicking the tires a little bit and treating it more of as a hobby. And I'll just do this whenever it feels right versus, you know what, the stuff that's no fun, too. And oftentimes there can be a lot of that, especially when you're first starting out. Have you experienced that in your journey with entrepreneurship?
Jason Van Orden:
Yeah. I mean, you know, one thing I'll add to this topic that is coming to mind is as we're talking, is that entrepreneurship business is a series of experiments. That's how I see it. You know, it's not this straight line plan that we make of like, here's how we're going to go from A to B and grow a business and grow an audience and make sales. It's okay. Well, what's the next thing that makes the most sense to try out here? To reach more customers, to create greater value, to deliver more efficiently or whatever, whatever it is we're trying to optimize or improve in our in our business. And so, you know, I talk about that moment of starting that podcast and it was nothing but an experiment and it ended up being one of the most significant ones I ever did. And equally there have been ones that I tried out. It's like that didn't turn out how I hoped and let's pivot. Let's try something else. Or maybe there's a couple things I can learn there, or maybe I need to shift some variables and give it another go and take it further. But if we keep that in mind and it's like, look, you're zigzagging your way through these experiments, then hopefully you can see it as just this evolving process. And you know, you evolution is, is is based on, you know, things failing, but then the things that really work sticking around and improving. And then in that way we end up with, you know, a better business, a bigger business, better ways of doing things and creating bigger value in the world.
Brian Kelly:
That's such a great way of coining it. Entrepreneurship is a series of experiments. It's like, Wow, as soon as you said that, it's like. Bought on and then zigzagging. I mean, zigzagging because, you know, I use a metaphor about, you know, a ship, a sailing ship. If you're sitting in the water and you have a rudder and you can steer it, but there's no wind. Are you going to are you going to get any closer to your end result destination? Obviously, no. So that means you're not taking action. That's the the metaphor part. That's the comparison. But once you get the wind and you start out, let's say you start out and you're going the wrong direction, but now you're moving, can you change direction and put it toward the result? More toward the result? Yes. Right now you change direction, you turn, you might overcorrect and still be going the wrong direction, but you're still going forward and you're still going toward it. Just not direct. You can still course correct. Once again, like you said, zig zag. That's exactly what I thought when you said zig zagging. And so it's about taking action and experimenting, as you so aptly said. And that is, you know, you got to try things and, you know, do it with some discernment so that you're not setting yourself up for wasting time and or money. Sure. But if you see something that looks like it could be beneficial to the growth of your company, then you know what? That's what we do. We take action. We don't overanalyze it. We just go for it and and then put everything we have into it and then, you know, make the decision, is this something we stick with or should we bail on this and move to the next, you know, course correction and go to the next right thing that we need to look at. So and that's the thing right now, though, man, there are too many of those available to us, like the shiny objects are everywhere. And I'm like, I want to turn.
Jason Van Orden:
Lots of things to experiment with. Absolutely. Yeah.
Brian Kelly:
I mean, I and all of this that's going on now is just it's unbelievable how much is there. And it's very easy to get sucked into multiple directions when we should be focused really on just one at a time. How do you how do you do that? How do you navigate all of these wonderful shiny objects and just remain focused on what you need to focus on until it's time to say, I give myself permission to go to another shiny object?
Jason Van Orden:
Yeah, I mean, this is such a great question. And so there's a couple things I do. Is that so? So for one, if I am diving into something new, um, you know, or wanting to experiment or go into a little bit when ChatGPT came out, this is a good example of that is, you know, I'll set a specific amount of time for me to go down the rabbit hole and I let myself, I give myself permission to go down the rabbit hole and I'm kind of ping ponging around and like reading this suddenly takes me to link over there and then makes me wonder about this. And then I'm searching for something else. I'm like, Oh, let me try something out here. And, you know, and then at the end of that, hopefully I've got a few things I take out of that. I'm like, okay, now let me see how I can apply this to to what I'm already doing. But so that's one thing is like, you know, limit the rabbit holes. And it's so easy to use rabbit holes as a defense mechanism to avoid doing what we really need to be doing. So at the same time, as I set aside a time time for that, I also make sure I'm setting aside time for the things that absolutely have to have to happen on a daily, weekly, monthly, yearly basis to keep moving the ball forward inside of my business. You know, I got to spend time on business development, right? I got to be doing the outreach and networking or, you know, writing marketing and great content got, you know, so I also make sure I get those things on my calendar as well. Now, I, I also when, when I'm going about like, so I know at the top, at the top level of strategy of my business. So for instance right now lead generation is something I'm working on. I'm like, okay came back around because you can only grow a business really in one of three ways. You can generate more leads, you can convert more of those leads into customers, or you can create greater customer lifetime value. Hence every customer is worth more to your business, right? So at any given time, I know where I'm focused most in terms of the growth of my business.
Jason Van Orden:
So that's what's at the top of, of everything. But in doing that, I might say like, okay, well, what strategy do I want to use right now for moving lead generation ahead? And as I was starting kind of a new you know, we just had a new quarter here last quarter of the year, if you can believe it. And I knew that I was going to be focused on lead generation. I gave myself that permission as I was making a plan to move forward, like, what would I like to try when it comes to lead generation? So I talked to my coach, I talked to my colleagues. I've got my ear to the ground. And then at some point I go, you know what? Here's what. And I also check in with myself what feels fulfilling to me, what would be interesting or fun for me to dive into. And for me, I decided to double down on on LinkedIn more and things I was already doing there, but now taking that to a new level. And so I've got an experiment that I started a couple weeks ago and I'm running that experiment for a good 6 to 8 weeks to see how it goes. Just a new way of identifying and reaching out to you and connecting with the right people and expanding my network and starting the right conversations. And I'll evaluate here in a couple of months and see if that's moving forward at the point, you know, at the degree I want it to. And at that point I get to decide, okay, this is really not working out, ditch it or tweak a few variables and keep going because you're just it's like, you know, opening a safe. You know, you got to crack the code just right. And then. Suddenly can unlock and a wealth of results can come out of that. So and that's probably one of the trickiest things, is knowing when to bail or when to pivot or when to double down and just keep going. Right. And I think that's just something that with time, I guess you develop a sense as an entrepreneur, but that's why it's also important to have those around us that help us see what we're not seeing.
Jason Van Orden:
You know, the coaches, the masterminds, the colleagues who might have more experience than us and can say that, yeah, you know, you might want to be thinking about this or just make sure you, you know, such and such or whatever. So I know there's a smattering of ideas when it comes to how I think about what I'm going to focus on and when I'm going to adopt something new or try something new out.
Brian Kelly:
Oh, my God. That was just gold right there. I mean, I love it all. And then you said something more than once that really caught my ear. And that is the word coach. And that's one thing I've seen, especially entrepreneurs are just starting out. They don't tend to go that route and get a coach and think that it may be too cost, it may cost them too much. And then what I always say is, well, why don't would you would you do me a favor and consider how much it's actually costing you not to hire a coach? Right.
Jason Van Orden:
The opportunity cost. Yeah. It's like the inverse way. Yeah.
Brian Kelly:
And what I found, you know, the biggest hold back typically. Yeah. They use money as the crutch. It's really ego. They don't want to give up any control of what they're doing. They don't want to be told that they may not be doing things the right way. I mean, I'm saying they when I raise my hand as being.
Jason Van Orden:
Yeah, I've been I've been bitten by that, too. Totally. Like I get into that rugged independence. I don't need anybody's help. And I forget to ask for help. No, I've totally been there. And I have to remind myself not to do that at times.
Brian Kelly:
They always say ego is a cancer to success. It just it gets in the way. We all have it to a degree. It's not like we'll ever get rid of it. And that's okay. It's just being aware that, okay, this is my ego talking. I need to smack that sucker out of the way and go back and ask for help. And so when you I mean, how important to you has it been to have that help, that coach, that extra brain and ears and eyes that are outside, away and detached from your business enough to not be emotional about your business, to help you make decisions that you may not have ever thought of is is how important would you say that is?
Jason Van Orden:
Yeah, I mean, it's absolutely vital. And I mean, I get the idea like, oh, I want to feel capable. I want to feel like I'm able of making the decisions myself that I don't necessarily need to rely on on others. But it's just. Just the fact of the matter with human existence. I mean, here's one of the things. One of the most important lessons I have learned along the way is like even or maybe even especially the things I do really well for other clients are really hard to do for myself. And that's where ego can bite me, right? Because it's like, Oh, why should I go hire a coach to help me with my messaging when I know messaging and I help my clients every day with messaging for whatever reason, it's it's hard to apply your strengths to your own needs and to see things, you know, to to zoom out and see them with some objectivity. And so it's been vital, It's been critical, and it does feel like a really scary investment, whether it's because of the money, whether it's because of giving up ego, whether it's just being worried about having to try something new and maybe failing at it. Um, but I can see many times where it's like opening up and getting that help from a coach, from a mastermind, from the right colleagues, and knowing who I can turn to at certain times has been the exact thing that finally pointed out maybe what I was missing or introduced me to the new idea that I needed. You know, the stuff that I'm doing on LinkedIn right now, I wouldn't have arrived at that. My myself it was and talking to a coach who'd been talking to other people, they're like, you know, here's something that's that's working well. And I had all these preconceived notions about like, no, I don't know if I can, you know? And it's like, no, here's here's here's the way to look at it. Here's the way to it. And suddenly I was like, oh, okay, this feels good. This makes sense. And off I went, right? And so without that outside help, you know, I might I wouldn't have I wouldn't have tried tried that out. And, you know, we'll see how it goes. But that's an example of the kind of thing that having that outside help can really bring is the new ideas you wouldn't have had otherwise.
Brian Kelly:
Yeah, I think it's a universal issue where, you know, we're really good at what we do, but for some daggone reason we're not good at doing it for our own business. And it. And then I would be talking to someone else. They'd ask me a question and it just comes effortlessly like, Oh, you do X, Y, z, and I think that'll help you. And I'm like, How come I can't do that for myself? It's so funny and it's universal. I haven't met a person yet who hasn't experienced exactly what you just said. And it just that is another great reason to get help, whether it be a coach, a mentor, a mastermind, anything that you can do, get in a group that discusses that and is helpful in that regard. So yeah, I want to ask you about your business and start going down that path. And first we'll start a little bit generic. I call it chunked up, and that is I have a favorite topic when it comes to business, and that topic is marketing because marketing is the lifeblood of any business. I always laugh at companies that start scaling back their employee base and they start with marketing. Like you just cut off your you're done. It's I don't know why you do that, but I'm always curious because as Jason what what used to work ten, 15, 20 years ago in marketing typically or normally doesn't necessarily work today like I used to send out email blasts to thousands of people and you can make sales without nurturing any anyone. They just would see it and buy it. That doesn't happen that often anymore. Rarely. Right. And then what's happening today may not necessarily work ten, 15, 20 years out in the future. The thing that matters, though, is today what works today and for you personally, if you were to think of the one main go to marketing method that is working for you right now above all others, is it referral marketing? Is it one on one outreach to LinkedIn? Is it What is it? What would you say for your own business right now? Today is your number one go to marketing strategy that works and gets you results.
Jason Van Orden:
Okay. Yeah. So. About three years ago was shortly after the pandemic hit with a friend of mine and I, we started a networking group with, Hey, people are going to be looking for ways to connect. We want ways to expand our network and therefore to bump into more potential clients and opportunities. And so we started as an experiment. We're just like, Hey, well, let's do it for a few months and see how it goes. And three months later it's still going. It's a monthly thing. Every third, every third, you know, it's a consistent time, every third Thursday, so people know when to expect it. So why is this been the most one of the best things for marketing? Well, it keeps me top of mind with people in my market. They love coming and getting a lot of value at these at these networking meetings. I get a lot of referrals to these networking meetings, which makes it easy for for people in my network to refer others into my orbit, into my network, because mean, a lot of times we think about a referral. It's like, oh, I ran, I ran into somebody who is expresses. I really need help with X And you think I know somebody who does X? Let me refer you over to Jason. He can help you with that and that's great when that happens. But how many people right now are there who are like ready to to just get that referral? Whereas, you know, I have people every week getting referred into my network. Because I put on these networking meetings with with this colleague of mine. And so they're like, Hey, Jason and Mike, they put on these great experiences. You got to check it out. You got to go. And so and this is so, you know, it's building my my reach building my list keeps me top of mind and immediately elevates your authority. When people come into a Zoom room and they see 40 or 50, 60 other people and then they have a great experience with those people, like, you know, it sticks in their brain. Well, Jason knows how to bring some quality people together, and of course I find opportunities through that that to demonstrate my little nuggets of wisdom and make it clear what I can do for people.
Jason Van Orden:
And I've got things built into that to identify. Out of these 60 people in the room, who are the five that I should follow up with, because it seems they're indicators that they might be interested in or need what it is that I offer. Now, zooming out from that a bit, though, I'm not saying, you know, you got to go start a networking group. I think another way, because this is what I teach my clients is I think that creating experiences is really super valuable today. A lot of people are so jaded by the number of experts out there posting tons of content and you know, they're tired of giving up their email for these thin lead magnets that give them, you know, barely enough information to do anything as opposed to if you've got like a quality discussion group or mini mastermind or networking group or workshops. I also do workshops on a monthly basis, but I'm always trying to create experiences that I can invite people into. They get a taste of what it's like to be in my world, what it might be, feel like to be my client. They get a taste of my expertise and keeps me top of mind with them. And by the nature of what I focus those experiences on the workshop or the discussion group topic for the day, or that the people who say yes to that invitation, I now know out of all the people in my network, Oh, here, here are the ones that that is top of mind for them. They thought, You know what, I'm going to give up two hours or an hour of my time for that because this is a relevant concern issue question that I have and I'd love to see what Jason has to offer about it. So offering those kinds of experiences, I call them gravity experiences. They bring them into your people, into your orbit, and they keep them in your orbit until you identify when they're ready to move forward in your customer journey. And that's what's been working really well for me for the past. Well, we've been doing the networking for three years, but especially in the past year, I've really formalized the process. I've seen it working incredibly well.
Brian Kelly:
Wow. Is is it a network open to most business and entrepreneurs or.
Jason Van Orden:
Yeah, absolutely. Well, yeah, the, the, the premise of the networking we do we call it generous entrepreneurs and media. And it's bringing together podcasters or people with a platform like yourself. So podcasters live web show or, you know, you live stream on a regular basis, but you've got a platform and you bring experts on to that platform. So we bring together the creators with the platform and the experts who are looking to get on to that platform to connect. And now that leads to lots of interviews and things. It also just leads to lots of great connection in general, whether or not you end up going on somebody's show or not. But that's the premise of the the core value proposition of the networking is, hey, we'll connect you with really quality experts to bring on to your platform, your show, or as an expert, we will connect you with others who are looking to put you on their platform. And so that's yeah, that's and anybody who keeps a certain, you know, generous entrepreneurs and media, we want giving people, people who show up, they're not there to pitch right outside of the gate. They want to figure out like, how can I create value here? How can I develop meaningful relationships within my business? And so that's the ethos that we we go for and that's who we invite into the networking group.
Brian Kelly:
So how does one find this networking group? You're killing me, man. I want to know.
Jason Van Orden:
You go to generous entrepreneurs in media. Dot com gem is generous entrepreneurs in media.com.
Brian Kelly:
Right on. And so just by the sheer fact, if anyone is willing to type that many characters to get in they want. Yeah, yeah, yeah.
Jason Van Orden:
I mean, most of the time I'm, I'm putting that in an email or somewhere for somebody. It's not necessarily the easiest thing to type out.
Brian Kelly:
I can see it wrapping around.
Jason Van Orden:
You can also go to Jason van.com/gem That'll take you to the same.
Brian Kelly:
All right cool.
Jason Van Orden:
If that's easier for people since my name is on the screen, maybe that's easier for people.
Brian Kelly:
I love it. Yeah, well, actually, here's the website. Yeah, it's Jasonvanorden.com. I'm going to spell it for those of you listening right now, it's Jason Jason Van Orden. So that's van o r d e n.com/gem. Right. J j gm.
Jason Van Orden:
Gm.
Brian Kelly:
You got it. And is that a lowercase GM Yeah. Okay. It's very important. What's after the forward slash some people it's a it's a it's a tech thing we have a lot in common. I'm a former software engineer as well.
Jason Van Orden:
Oh, really? Oh, awesome.
Brian Kelly:
Yeah. And I never went down. The musician musician trail, but many of my colleagues did. It's a, it's a big, uh, it's interesting. Many who have that kind of mind, like you and I end up being musicians, except I didn't do it. But it's, you know, it's technical and notes, and I just never got into it. If I did it, I'd be a drummer so I could beat the heck out of something nice. Yeah. If you're ever looking for a drummer that doesn't know what the heck he's doing, maybe we can get a band going. But. Yeah. So a lot of stuff in common and this is really cool and I'm loving this. And so your business, let's segway directly into that. So it sounds like well, from your your introduction earlier that you're helping entrepreneurs to take their one on one coaching or group, you know, the premier type group coaching and make it evergreen and scale it and make it less necessary. Neat. What's the word less requiring of their personal time but getting them greater results. So I would love, if you don't mind, to just hand it over to you so you can explain in a nutshell what you do for your clients. First, who are your clients? You know, where do they come from? What is your avatar, if you will? And then. Yeah, so my. Go ahead. Yeah. Pardon?
Jason Van Orden:
I started interrupting you. Go ahead. I'm listening.
Brian Kelly:
Oh, no. Yeah.
Jason Van Orden:
Good. I'm so excited to jump in and.
Brian Kelly:
Answer the question. I love it. Yes, that's called passion, ladies and gentlemen. And it's a good thing. I love it. And then. Yeah, so who it is, what you do. And then if you have a Oh, I would love if you have a success story or two you'd like to share with us, please, please do that as well. So okay, now I'll turn it over to you and I'll stop blabbing. Okay.
Jason Van Orden:
Great. Um, yeah, so my, my, the people I work with are coaches, consultants doing awesome work for their clients. They're delivering great results. You know, they've been doing it at least a couple years, maybe a few years, sometimes several years. But they've been doing it long enough to know this is my ideal person and these are the outcomes that they want and this is how I have an approach to getting them those outcomes. The problem that they eventually run into as they grow their business is at some point they're maxed out on how many hours they can sell, right? There's only so much time and energy that you can sell. And if all you're doing is working with people one on one, I mean, that's great. You can make a great impact. But at some point you start wondering, well, if I can only serve, you know, ten one on one clients at a time, and this is as high of my prices can go right now. You know, you do the math. And if that's not the income that you want to have or not enough people you want to impact in the world, well, what do you do? And so this is where I come in and I help my clients to do do three things. Number one, to organize their approach and their expertise to really understand. It's like, here is what's unique about their approach. And we put it into a system, a system that's repeatable, a system that's been formalized. When you read my bio, I had like scalable genius gravity method, right? These are what I call signature processes. So I help create a signature process for my clients. So now they have a thing that can be implemented consistently and also optimized to be more efficient over time. Then we wrap that into a scalable delivery method into an offer such as a group program where you're not just working with one person at a time, but now you can have five, ten, 15, 20, maybe even depending on what kind of program, you know, you can have that five to 10 to 20 times as many people that you're serving at a time and you're serving in a much more efficient way.
Jason Van Orden:
Right. And there's a number of different ways that you can do that we can talk about. But so we wrap it in a group, a premium group program. I'm not talking about just some online course where, you know, you're trying to go for passive income supposedly, and people are left on their own to get through it. I'm talking about creating an amazing experience that serves your ideal clients, gets them awesome results. You're able to charge great prices for it and serve more people while you're doing it. And then the third thing we do is we have to take their marketing and their sales from one to 1 to 1 to many. So you need to go from, you know, networking and getting your referrals to have your handful of clients that you can manage 1 to 1 to. Now creating an audience of people whose attention you continually keep and build a relationship with them and find out, you know, through like the experiences I mentioned earlier, but through some kind of marketing and customer experience, continually figuring out who in my audience is ready to bring into this this program, because you want to be able to fill that program consistently, right? You need to go from just one sales here and there to like you can bring in half a dozen people into a program or more at a time. So we start tweaking their marketing and sales approach to be one to many instead of just limited to 1 to 1. And when we nail that down, a good signature process wrapped in a program that they can deliver one to many, that frees up a lot of their time to be able to focus more on that marketing and sales, to reach more people, bring more people in, impact more people's lives and of course, make more money while you're at it. So that's the overall premise of what I do for my clients love it.
Brian Kelly:
And that's it's such a common issue because, you know, one on one coaching is just flat out not scalable if you continue to it just one on one. And you know, I've talked to so many people and they're wondering how do I get out of this quagmire? How do I get into the ability to scale? And, you know, the thing is, is they're trying to figure out, okay, well, I need to clone myself. I need to train somebody to. Do this. I like your approach better because now they don't necessarily have to do that and they can concentrate on using your systems and methods to do it instead and keep what they're doing. Actually, it sounds like they would expand on what they have and create maybe additional high valued things for people to. To experience in addition to what they're say there, their primary product is. Do you do you do that as well? Do you give them ways to create maybe lower entry type of product? Yeah.
Jason Van Orden:
So one of the big advantages to creating a signature process like that is now, you know, and we create it in a modular way where it's like you could take one piece of it and break that off and it could be like a specific digital course that someone can buy as a first taste of, of working with you to get a result. Or you can decide, okay, I've got my entire signature process here and either you can work with me one on one to go through that process at this price, or you can come into my group at this price and go through that or, you know, slice and dice. You might have your like, Hey, I have my three day in-person workshop intensive that you can go through as well. So it makes it a lot easier to create and market those offers that meet the different price points and needs. And you know, people are at different places in that. And so you're able to serve much more efficiently when you create that signature process. And just to give people an example of what I mean by a signature process, I mean, I'm sure some people are familiar with like Storybrand is a great signature process, right? And that's one where now their coach is certified in delivering that. And you know, you might not necessarily want to do that yourself, certify or license your stuff, but what storybrand is now, it is the the thing at the core of the business model, right? It's a great signature method for good marketing messaging. And so instead of it being a person, you know, so here's the here's the client and here's the person that's going to get that client to the result they want. Well, now what we're going to do is it's a process that's going to get the client to where they want to go, and then it's you and your team supporting and delivering that process to take more people through it. So that's what I mean by a signature process. And then, yeah, it's a lot easier to make different offers when you've formalized that signature process. You know, like we know as entrepreneurs that we need to have good I mean, think about operations if we don't eventually systematize them.
Jason Van Orden:
You said you have all kinds of systems to do this show, right? And I was impressed by like, you know, I could tell there's like automatic emails. I got to make it easy for me to know what to do. And of course, you've got to connect it to broadcast it live. I mean, I can there's so many things that have to happen for this show to be successful. So you're going to have to have good systems and delegate some of that stuff. We know that about the admin of our business, but a lot of times that expert based business is we don't think about. I need to do that with my expertise as well. I need to formalize my approach. And it doesn't mean that now it's this rigid, one size fits all thing because it can still have that element of some customization for people to guide their path through your system. But in the same way, we would create systems for operations to scale our business. You got to do the same thing with your your expertise and your approach to delivering results. If you want to be able to scale your business beyond you, beyond just you having to be present in the room in order to deliver value and give people an impact. So that's that's the the message that I'm preaching and what I help coaches and clients who want to coaches and consultants who want to go to that next level. What I help them to do to open up more capacity for income and impact.
Brian Kelly:
Wow. Building systems around your own expertise. That's a good one. That's a new one to me. That's awesome. And it's helping me to think, you know, because one of the greatest lessons I learned early on was, you know, build your build your business as if you were going to sell it whether you are or not. And that means build it so you can step away completely. Yeah, and it can still operate. And if you can't step away completely, no one will buy it because it requires you. And so what you just said gives everybody that potential to do just that, whether or not they want to. But it's a very good thing to do because it takes your emotion more out of the business day to day and your business will thrive more. So it's it's more of a philosophy and approach. But if you do ever get to that point, it's like I'm I just want to do something else. I'm going to step away. You can actually sell it if you're doing well. At that point versus if you didn't implement what you just stated, which was systematize your, your, your genius, your your, your what is it that.
Jason Van Orden:
You Yeah your intellectual property. Yeah. Yeah.
Brian Kelly:
And so I've never heard that before. That's like genius to me. And wow I'm curious how that how you go about that and that's, that's got me excited. That's why I love what I get to do this show. I learned something every show. That one was one of those mind blowing moments like, wow, it's it's such a simple concept, yet it's so freaking genius.
Jason Van Orden:
And the benefits go beyond just being able to serve more people. Like if you So you mentioned maybe sharing a success story. I had one client that after we did this process, right? So you know, she's very multidisciplinary. She's in the arts choreographer, director, um, also an academic teaches at university. And so and she's having a. Hard time, like really honing in, like, here's my message, what I want to deliver to the world and how I want to present myself. And as soon as we like took all of that and said, okay, here's your ideal person, here are the outcomes they want. Now let's organize that into the milestones that you take people through to get. She's, you know, at the end she's like, You know what? I have such a clarity now about my body of work and what I want to put out there. I was able to take all these disparate pieces. You know, she's a very intuitive person. She goes in the room and teaches. Brilliant, right? She she just knows how to pull it out of her tool belt here and there and like, okay. And people walk away going, That was transformational. But now she's got it, too. It's like, you know, if you write a book, you've taken the time to really think through what you want to say and you know your thoughts and approach to a specific thing. And in the same way, a signature coming up with your signature process does that. And so then your marketing gets easier because now it's easier to see, Here's the content I need to create or what I need to help people understand so they see my process as the best solution for them. It gets easier to convert sales like when I'm on a sales call with the right person and I bring up that diagram of my signature process after we've just talked about what they want to get most, and now they see the exact path that I'm presenting to them to get there. They're like, This is cool. I want this, right? It's it's formalized. It has that. It raises your authority to your perception of authority in the same way a book can as well. So there's all these other advantages that come too from formalizing your approach and expertise as a signature process.
Brian Kelly:
Yeah, it really would raise the clarity not just for your client, but for you as you're bringing. I can so feel this. This is this is phenomenal. And then the the one key ingredient for anyone who's looking to buy is the certainty. Right. Like you just said, once they see it now, they can see everything you just said is actually, you know, it's it's bona fide. It's on paper. It's been thought out. It's true. It's going to happen. And when there's certainty involved, then sales are generated. It's like, wow, this is amazing, man. Where have you been all this time?
Jason Van Orden:
That's the response. That's the response we want right when we get in front of the right person. Yeah.
Brian Kelly:
Yeah. And my gosh, gosh, there are so many people that I've run into over my course of life. I wish well, I now know who you are. And so there'll be a lot that I can throw your way. I'm going to definitely go look into that gem network. I love the acronym. That's perfect. Yeah.
Jason Van Orden:
Yeah. Well, we love to have you. That'd be great.
Brian Kelly:
Yeah, I'd love to contribute. I'd love to help people. And whatever I can do to help out, I'm more than willing, uh, especially with you at the helm and look forward to meeting the partner that you started that with. And that's pretty cool. You obviously guys, you knew what you were doing. You came, you got onto something, you saw it through three years in the running. So that's pretty awesome. So kudos and congrats on that as well. Um, let's see. Ooh, wee. This is, uh. I don't know where to go next because my mind is reeling in a great way. With everything you've just brought up, I do want to remind everybody I had it on a message that was floating by earlier that those that stay with us to the end, you can qualify to win a five night vacation, stay at a five star luxury resort compliments of reach. Your peak happens to be my company, but we get to do this every single week. I love it. I can't wait to see who the next winner is going to be. We'll be revealing how you entered a win here right toward the end. And we're getting there. We're getting close. So don't go anywhere. And this is only for people watching live. So you must be live. I know who you are. And so if you're not watching live, how do you watch live? Well, go to ThMindBodyBusinessShow.com I like long URLs to there Jason TheMindBodyBusinessShow.com and then you can scroll up and you'll see buttons up here and says where and how to watch click any one of those opt in. I think you get a $500 hotel discount card. It's electronically sent to you just for opting in. It costs nothing to you and all we will do is announce when the next show is going live. And that's once a week. And in that email there will be a link. You can click on it and you'll be watching us instantly and engaging and you'll have the ability to enter to win that five night vacation stay. And these are bonafide you don't want to miss these. These are bonafide vacation days. It's not where I don't know if you've been involved in this Jason, where they you take you into the lobby and then they immediately take you downstairs into the basement and put you under a water torture treatment chamber and try to sell you a timeshare. It's not that. Right.
Jason Van Orden:
Okay. Yeah, I've been through one of those before for sure.
Brian Kelly:
Yes, I've been through a couple. It's like, Oh, man. And they say, we'll just take 20 minutes of your time and four hours later your whole. Anyway, it's not that. It's you're treated as if you're a full paying customer. They in fact don't even know the difference. So it's phenomenal. You don't want to miss that. And then a little birdie told me by the name of Jason Van Orden, he's not he looks like a big birdie to me. He's not a little guy. Um, and that's that's a compliment, by the way. And so that you had a little gift to give away, too. Do you recall that? And is it still good? It's been a while.
Jason Van Orden:
Absolutely. Um, so I've got a workshop that I walk clients through to help them get started with their scalable. It's called Scalable Genius Workshop, and it helps them start thinking through what is their signature process. And so if all of this is appealing to people and they're like, Hey, I'd like that'd be cool to to start formalizing what it is that I'm offering to the world and branding my own signature process. I'd love to offer this workshop for free for people to go and check out. And it's very actionable. Like it's, you know, there's a workbook that comes with it and we talk about principles, and then you put pen to paper and figure some stuff out and then, you know, you can watch what others did on the live workshop, what they came up with. And then we go to the next principle. So you really come out like having done something and moved the ball forward and created your own your own thing. So that's the scalable genius workshop that I'd love to offer people who are listening.
Brian Kelly:
Well, fantastic. Well, let's do it right now. How would they go to find this?
Jason Van Orden:
Well, let's see. Oh, actually, well, we've got the gravity method, so maybe I forgot that it was the gravity method I'd mentioned. We got so much into scalable genius. So yeah, Gravity method is also well, we talked about the experience. So this is perfect too. We talked about how we use experiences for my marketing. That's what the Gravity method is all about. I'm happy to share the other one with anybody who wants as well. So the Gravity method Jason van norden.com/gravity and that's going to tell you how to design one of these gravity experiences that can mean look we've all got in fact I think I saw somewhere on one of your bio on LinkedIn or something, you're like a lot of us are sitting on top of like their clients out there. We've got a lot more that we can pull in out of the woodwork than we realize. Right. And so this workshop will show you how to create an experience that in the next 14 days will identify people who are already in your network, whether that's on social media and LinkedIn or something on your email list or just, you know, people that you've connected with recently and put that experience out there to elevate your brand, but also to identify who might be some amazing clients for me here in the next 14 days that that I can enroll. So yeah that's Jason van norden.com/gravity um and since I teased the other one if forward slash SG if you want the scalable genius you can get both of them. I'll give them I'll give them both away today. Um, no problem there. Um.
Brian Kelly:
Yeah. Appreciate it. So is that like a coupon code or are they just, uh. How does that work? No, that's.
Jason Van Orden:
Just the secret URL where you can go and enter in your email and stuff and then it will give you a login. You'll get an email with a login into my course hub where then you get to log in and boom, that'll automatically be ready for you to to go through. It's the same course hub that my clients go into to access information. So I'm. I'm giving you a pieces of the same stuff my, my, my paid clients get when they work with me.
Brian Kelly:
Supremely, supremely appreciative of that. That is phenomenal. Thank you so much, Jason. So for all of you listening and I don't know, maybe there'll be a time limit on this because this is quite a gift in my opinion. But go to Jason Van orden.com. So that's Jason and then Van Orden which is Van orden.com/gravity all lowercase and now replace the forward slash with SG is that right.
Jason Van Orden:
Sg sg scalable genius. Sg trying to.
Brian Kelly:
See if can read my own writing. I'm testing myself. And then. And then you also have another one if you want to join his network. If you are someone who is very generous in your time and giving of your value and your your experience and also go to forward slash GM. Gm So Jason Van orden.com/and we have three valuable resources right in one place Write all this down. Don't go there Now, like I told you earlier, because we have one more great prize to give away. And then what I'm going to do is ask Jason a very impactful super secret question.
Jason Van Orden:
All right.
Brian Kelly:
The cool thing with that is I've been doing this for some time now, Jason, this show and I used to ask this question on occasion and it just it hit me every time I got the answer, like, Wow, holy smokes, That has to be shared with more people. So I decided to close every show with the same question. And the cool thing, hopefully you'll think it's the cool thing for you is that when we're done collecting all of these, I'm going to create what's called a collaborative book with the answer to that question. And the title of the book will be the question itself. It's going to be awesome. I can't wait. It it's super amazing, profound, incredible answers and responses. And you're like going, God dang it, He's building it up. And now I'm getting nervous. But that's okay. Don't worry about it. You've got this. And before we do that, though, real quick, I'm going to let people know how they can win that five night stay at a five star luxury resort. Again, you must be watching live. So be sure to be here next time if you're not right now, For those of you listening to the recording, it's all good either way. I'm going to put it up on the screen and then I will verbally tell you how to enter to win. It's a URL and all you need to do is go to write this down. Don't do this now. P stands for Reach your Peak. So R.I.P. dot im not.com/vacation report forward slash vacation all lowercase and write that down as soon as the show is over, go there and enter to win. We will monitor that for the rest of the evening and choose that winner. Can't can't wait to see who it is it's going to be. You're going to love this. It's mini vacation. Areas from around the world mean all over the place. It's amazing. All right. So, Jason, the question that's coming up. Ooh, baby. So here's here's the good news. There is no such thing. As a wrong answer.
Jason Van Orden:
Okay.
Brian Kelly:
It doesn't exist. Because. I'm asking you a question. You're giving an answer, but it's not a test. There's no test. It's the cool thing is the exact opposite. Is it true? Is the only correct answer is your answer because it is unique to you. If it takes you a microsecond to come up with the answer or if it takes you 1015 30s to come up with the answer, that too is perfect because it's your answer. There's no way to fail here. And with all that, holy crap, I love the preamble.
Jason Van Orden:
That's great. That said, this is a great preamble. You're definitely okay. This is good. It's relieving the. Pressure.
Brian Kelly:
Oh, no, you're gonna. You're gonna crush it. Every single person has. Because, again, everything I just said is absolutely true. All right. With all that, though, are you ready?
Jason Van Orden:
Let's do it.
Brian Kelly:
I love it. Here we go. Jason Van Orden. How do you define? Success.
Jason Van Orden:
Ah, okay. Well. I define success by growth. Each day. You know, I want to I want to feel like I'm increasing my self-awareness, increasing my knowledge, increasing the value. And this is just bit by bit, you know, little increments. The value I'm creating in the world, the quality of the relationships that I'm that I have in my life. Um, you know, learning how I can be be of use to, to those that are close to me as well as those that I bump into through other means, like online and so forth. So it's it's growth. I guess it goes back to that experimentation thing, like being willing to try new things, learn new things and all these different facets of, of life, you know, health and relationships and, and building wealth so you can, you know, give some of that away and also take care of your loved ones. Um, so it's all about just incrementally getting better each day. I will admit that I often can be very hard on myself too, So I have to remind myself about that progress because there's always a horizon that's moving farther away. So if I don't remember to stop each day and see those incremental wins and incremental progress, um, it's very easy to get discouraged, at least for me. Um, so I guess it's keeping that at bay, that self-criticism and just doing my best each day to incrementally improve myself and all those ways that I that I laid down.
Brian Kelly:
Mhm. Mhm. Mhm. And as advertised it was absolutely perfect. Yes sir. Thank you so much for that Jason. That is phenomenal. You are phenomenal, my friend. Uh, you know what? We. We should be done by now, but I'll give you one last. But before we do that, I want to remind everybody three amazing resources that you should all go to immediately following this show. And that is Jason Van orden.com/jem GM also forward slash gravity and forward slash SG three different resources. Please take advantage of this. I cannot implore upon you enough how important and valuable this will be for you going forward. And and then of course, enter the vacation at report forward slash vacation. But Jason, if you would like to take us home, what would you say to a budding entrepreneur if you were to give them one piece of advice and you can only give one, but if you're going to give them one piece of advice that you think would be the most beneficial to them, that's maybe just starting out or struggling, what one piece of advice would you give them with all the experience you've had in your entrepreneurial journey itself?
Jason Van Orden:
Yeah, I mean, there's so many that come to mind, but one I guess that we haven't touched on in some way already is don't, don't rest on your laurels. It's very easy to get some degree of success and feel like, Oh, this is great. I've hit, I've worked really hard and they got to this place and, and then just be like, you know, I'm just going to enjoy. And sometimes, yeah, we need that downtime to rest and recuperate or whatever. But if you just kind of skate through and aren't actively like growing and trying to improve when it comes to market markets and business, there are others that are going to be coming up right behind you that are, you know, they're they're nipping at your heels and willing to put in the hard work as well. This is by no means a hustle culture like you got to hustle, hustle, hustle. I'm just saying. Don't rest on your laurels. Like don't expect things just to stay the way they are right now. So constantly be looking for that next way that you want to improve, experiment, try something new, take it to another level and just be willing to continue to do that and you'll do all right.
Brian Kelly:
Falls right in line with your definition of success, which is growth. I mean, right down the alley. Striker Awesome. Jason Van Orden, you are amazing, man. I appreciate you on on behalf of this amazing gentleman, Jason Van Orden. I'm your host, Brian Kelly of The Mind Body Business Show. Until next time, please everyone do just two things. Number one, go out and crush it and serve more people in your business because they need you. Number two above all else. Please, everyone be blessed. That is it for us tonight. We can't wait to see you again next time here on The Miwwd Body Business Show. Until then, good night, everybody. Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusiness Show.com My name is Brian Kelly.
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Jason Van Orden
Jason uses his Scalable Genius™ method to help coaches and consultants turn their existing content into evergreen group programs so they can serve 20 times the clients and cut their workload in half. Then he helps them consistently fill their programs using the Gravity Method™, an approach to attracting and enrolling clients without high-pressure tactics or exhausting launches. He draws from almost 20 years of experience, including launching over 60 online courses, working with more than 10,000 entrepreneurs, and launching the first-ever podcast about internet business, which spent ten years as a top-ten-ranked business podcast.
Connect with Jason:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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