Special Guest Expert - Jeff Fagin
Special Guest Expert - Jeff Fagin: Video automatically transcribed by Sonix
Special Guest Expert - Jeff Fagin: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to the MIND BODY BUSINESS Show. The three keys to success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hey everybody! Welcome welcome welcome to the MIND BODY BUSINESS Show. Am I excited? Just a little bit. and you'll know why in just a moment. We have an amazing, phenomenal, tremendous, stupendous guest expert speaker with us tonight. I cannot wait to introduce you to him. Many of you already know his name if you've seen any of our e-mails or post, but just wait to you get to meet this man. Brilliant beyond the brilliance and I literally have goosebumps, I kid you not, under this jacket because I am so excited to share him with you. Because this show is about the guest expert. And what is MIND BODY BUSINESS? MIND BODY BUSINESS is about those three very things; it's very simple. And over the course of my life, I've learned many, many things from people like Jeff, specifically, where there are key ingredients to success. It's like a recipe. Let's say you have a recipe for a cake. You have a recipe for a certain kind of cake. I don't eat cake, so I don't know what kind there are. Coconut? Let's call it a coconut cake. I have no idea. You have a recipe for a coconut cake and it came from a book and you make that cake from that recipe and it comes out pretty darn good because you followed it step by step by step. Now, someone else has a different recipe for the same cake and they do. They go through that and they go step by step by step. They make their cake and it comes out almost identical. The result is a wonderful tasting cake that everybody loves. The same thing is true with success and business, I found. And when you find just one recipe, there are many recipes for success, but when you just find that one, grab on to it, as I like to say, hold on with both ankles and don't let go and focus and drive right through to the end and get that outcome, that you want and that you deserve. And that's the beautiful thing about people like my guest that's coming on. This gentleman knows all these keys. He knows more than the three keys we're talking about here but Mind. Mind is about mindset. Without that, you don't have a foundation set. That is your foundation. And I'm talking from the subconscious level and we may get into that a little bit on this show, I kind of hope we do, because it's one of my favorite topics. Body is all about nutrition and exercise; taking care of your body, your engine. You see, the mind and body are a team. And more importantly, the mind and body are your team and they work together one without the other operating at peak level performance. And what do you have? You have less than a peak level of performance. And then there's business. Of course sales, marketing, scaling, everything that goes with it. When you've mastered all three of those, then and only then, are you operating at a peak - an optimum level of performance. That is what MIND BODY BUSINESS is all about. And one of the things I also learned in my course of entrepreneurship, is the importance of one thing that was told to me several years ago. This one thing that a gentleman told me and I just decided to ignore him. And this gentleman was just insanely successful, multimillionaire. He said, "Brian, if people only did this one thing, if they just knew - if they just knew this one thing - they would all be rich." I said, "Really?" And then he told me and showed me what that was. And I said, "okay, whatever." That didn't seem like a big deal to me so, I just ignored him and then many, many years later. Finally, I got to knock, again. This time, on the noggin from a mentor of mine. I love to mention his name because I love this man. His name's, Mel Cutler, and he didn't just say it's important to do this. He did it and I watched and then I modeled and once I began doing it - that one thing, which is reading books, then And on that note, - so I love to listen to books, that's my mode of reading is listening through audible. It's an app you can get, it's online through Amazon and the beautiful thing with that is, I can listen in places where I normally wouldn't be able to do anything productive or constructive and that, for me, is in the car and I'm in the car a lot. And so, I have read lots of books in the car and it's an interesting thing that happens in a car, I'm able to really retain the information in an incredible level, even though I'm driving and concentrating on the road. For me, even better than if I were to read a book. That's just my mode. The cool thing with Audible, is while you're driving, there's this symbol on your phone - a big ole ribbon, looks like a bookmark and while you're driving you hear something and go, "that's a good point. I want to remember that and go back to it later and play it back." You just tap that button instantly. You have a bookmark. So, without further ado, what we're going to do is play exactly one of those bookmarks that I tapped while I was driving, for you, because it has a great relationship to this show and to our guest coming on. So, without further ado, let's move on to Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, Steady, Read. Bookmarks. Brought to you by reachyourpeaklibrary.com.
Brian Kelly:
Yes, reachyourpeaklibrary.com. (showing website on screen) You see it, right there. That's a website. Don't go there now. Stay here with this show. You don't want to miss this guest that's coming up very soon. Just stay here. Write it down, take some notes. Everyone, take notes and please like, love, and comment. This is an interactive live show for you, watching live on either Facebook, YouTube, Mixer, Streamed.me and we have seven different live platforms, simultaneously, right now, going on all over the world. Isn't that amazing? And one of the things I learned, as I said, is the importance of reading books and not just any book, as you see there on the screen. It's not simply the lack of reading books that keeps you from success; it's the lack of reading the right books. And so, as I was going through and voraciously reading book after book after book, of course, not every single one of them was a game changer to me, personally. And so, what I started doing was cataloguing just those books that had great impact in my own personal life or business life. And what I do, I just put together a website. This is not for the purpose of making money, but it's for the purpose of giving you, and anybody that comes to the site, value. And a one-stop shop for incredible, high impact, results-generating books. And so, these are all the books that I've read, personally, so I vetted these books. I love these. I wrote some comments beneath some of these. And what we're going to do is bring up one of those books right now and just play a little snippet of it and you're going to love this because it's called, The Habits of the Super Rich - It's just perfect to go with the guy we have, about to show you, here in a minute, our guest expert - By Bruce Walker. And so, it's going to be audio coming over. So, go ahead and give a listen. It's about a minute long, so you stick with it. Concentrate. Take notes and then we'll move on to the next segment. Here we go.
Narrator:
"...Turning thoughts into reality. It all starts with the subconscious mind. The ancestor of every action is a thought." - Ralph Waldo Emerson. Jim and Zach, our friends from the first chapter, were talking one day. By this point in their careers, Zach was on the fast track; his upward spiral toward an upper management job. Jim, on the other hand, was experiencing a downward spiral and he seemed to be plummeting down that rabbit hole quicker than Alice in Wonderland. For his part, Jim was in shock wondering how he could have gotten himself in such a position. "Can I speak honestly with you?" Zach offered after receiving his consent. His POW outlined exactly what he saw. Jim took a deep breath and said, "it looks pretty hopeless." Zach immediately corrected him. It's never hopeless. That is, if you're willing to put in some time and effort.
Brian Kelly:
Amazing, amazing point there. And notice, again, this common theme you're going to see here, on this show. And it's not because of me. It is because of those I bring on the show and this commonality that they all recognize. And I do, as well. The importance of your subconscious mind. What are you feeding your mind? What is your mind doing for you? What have you programmed it to do? The Subconscious, remember, subconscious. Not conscious. You're thinking, "I want to be rich." Your subconscious may be saying, "Yeah, right" because of the programming that's been put in there. There are great methods and means to reprogram your mind. That's not the topic of the show. However, I do know that our next guest expert that's coming on, in just a moment, does believe in this, as well, because it's the science of success and that is how you become successful is by reprogramming your mind for greater change. So, with that, we are going to bring on...I can't wait. Are you ready? I'M EXCITED. I'M EXCITED. Our special guest expert.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained Big League. Qualified.
Brian Kelly:
(pointing to his side at guest) And there he is. The man, the myth, the legend, the one and only, Mr. Jeff Fagin. Go ahead, you can applause, everybody applause. Let's hear it. (clapping)
Jeff Fagin:
Thank you, thank you.
Brian Kelly:
Yes. Love it. Ah, man, I've been waiting for this for a while. I am so excited to have you, Jeff. First, let's give a little introduction about you, if you don't mind. If you want to own a business that works, then listen up. Jeff Fagin is a street smart business consultant who's been coaching and helping small business owners go from average to successful for decades. As a Chief Operating Officer, Jeff helped build and grow - get this one - Peak Potentials Training into one of the world's leading business and personal success companies. He then, built Caliber, the Wealth Development Company. A very successful real estate company based in Scottsdale, Arizona. And today, we'll find out more. Today, Jeff, also works with small business owners in his street smart business consulting firm focusing primarily in helping them with their systems cutting edge marketing tools and incredibly strong sales strategies. And, real quick, I know it's like come on let Jeff speak for just a minute. One last thing - watch this show to the very end, it will be worth it because you will have a chance to win a complimentary stay at a five star luxury resort in Mexico, compliments of my buddy, Jason Nast and his company called, powertexting.com. Jeff, at last. Jeff, how are you doing, man?
Jeff Fagin:
Hey Brian, thank you so much for having me. First of all, I was going to sneak away and grab myself some coconut cake here. (laughing) You got me all hungry telling your story. It's just amazing to listen to you because I think we're definitely kindred souls. I have been an avid reader pretty much my entire life. And the kind of books that I read are probably the exact books you have on that list of 40. In fact, I probably would submit that I've probably read most all of those books because I think you and I are pretty much on the same wavelength. So, you said so many amazing things. It's really hard for me to know where to begin. But you said something really powerful. And hopefully, everybody who's watching this will really pay attention to some of the really brilliant points you brought up. And the biggest one being our programming. Especially our business and our money and our success programming and how it stops us from really reaching our full potential. So, yeah, my background; MBA, CPA. Spent a lot of years in the corporate world doing systems for major corporations and then I was investing in real estate and had a chance to do pretty well in real estate here, in Phoenix. And in 2003, as you know, Brian, I had a chance to meet up with my buddy, T. Harv Eker and with Harv, I was able to help him build Peak Potentials Training into one of the world's largest business and personal success training companies. And so, a lot of the things that you're talking about, a lot of the things that you want to ingrain in your listeners; these were the exact kind of things that I got to spend my couple of years just doing with thousands and thousands and thousands of people. Not only in the United States, but really, we started to expand all around the world. And help all these people achieve totally amazing results and reach their full financial potential. So, it was a very, very exciting time for me. I had a chance to really spend some time with T. Harv Eker and it was actually through Harv that you and I are connected because you and I are connected through a very good mutual friend of ours, Jason Nast. (thumbs up) And Jason was a student of Harv's and that's how we came to get to know each other and that's how we got to know you. So, it's a funny way the world works, isn't it?
Brian Kelly:
It is amazing. I love how the world works, especially when it connects me with people like you and Jason. Absolutely.
Jeff Fagin:
Yes.
Brian Kelly:
And that's the thing I like to talk about a lot. You talked about Peak Potentials and - he held a lot of seminars. Amazing. I love how you call him, Harv. You were telling me you knew him since you were very young, 14. So, this is the real deal, ladies and gentlemen. The real deal. This is phenomenal. And the thing is with seminars, what I tell people one way to get connected with people, like Jeff, and it may not happen right away, but is to show up. Is to show up. Just show up over and over and over and if you don't mind, Jeff, later in the show I'd like to bring up your latest project which we can talk about where those people will have a chance to do just that and meet and rub elbows with high powered individuals that you normally wouldn't have access to, for and in an intimate setting, as well. I can't wait to divulge that to the clan, here. But until we do that, keep with u, but just keep showing up. And that's something I did, Jeff, was I went to a seminar - I became a seminar and workshop junkie and made so many connections that are life long and I didn't do them to get something for them, from them. I did them to...how can I serve you? How can I help you? And as a result of doing that, all of the amazing things come flooding back to you. Just open up and blossom.
Jeff Fagin:
Yes, and you know you said, Brian, you know we were in all of the seminars that we did with Peak Potentials. One of the very first things we would always do is, we'd have everybody reach around and pat both of their neighbors on the back and say 80% of all success is just showing up and congratulate each other for just showing up.
Brian Kelly:
That's awesome. Yes, yes. And there are so many reasons to do that, right? Because number one, they probably invested, financially. Number two, they've invested in what's even more valuable than the asset of money and that is, their time, spending...what, three days in an event. And most of them, are away from home, away from family, or away from loved ones. They're staying in a hotel - Another added cost. And so, that's exactly what I do at my events, and when I also was the lead trainer at my mentor's company, did the same thing there. Look, we're modeling success right, Jeff? That's what it's all about.
Jeff Fagin:
You said it. You said the magic word. That magic word is modeling, really. And I was very lucky that, in the seminar industry, there's probably very few people on the planet that really understand the industry as well as Harv Eker does, from every aspect of it. And he truly is a genius at what he does. So, being his right hand man for two years really allowed me to see every aspect of the personal development industry and what it really takes to get maximum results from our students.
Brian Kelly:
Yeah, and like I was telling you earlier when we talked before the show, I was like, "you are a blessed man, my friend, and you know what?-
Jeff Fagin:
(nodding in agreement) I am-
Brian Kelly:
So is he. He's blessed to have known you and to know you and because everyone has their talent base that they come with. I have strong technical skills, I also love to speak from stage. Not everybody has technical skills. You, are a master marketer and sales-person and then trainer, as well.
Jeff Fagin:
And, you know, Brian, really the reason that Harv really wanted me to come on board was because he had this huge vision, but it's one thing to have a vision and that's another thing to manifest it in the real world. You've got to set up systems. You have to hire people. You need to be putting in all of the necessary infrastructure so you can scale and grow a company and Harv was so good at being on stage and sharing incredible knowledge and writing books and creating new programs. You didn't have the time to scale the business, to hire the people, the bringing in the accountants, put in the I.T. departments, and all the infrastructure it takes to build a business. So, really, that was really my strength. That was really my forte and I saw Harv's vision. I knew exactly what we needed to do at home office; to build the company so he could just be on the stage sharing his gifts.
Brian Kelly:
Okay, I say this every show. I hope everybody watching and listening is taking notes like crazy because this is gold that Jeff is telling you, right now. I mean, he just referenced so many sources I've read in the past like Michael Gerber, The E-Myth and setting up systems. He just went on and on and on. And that is the key. I have to tell you, is scaling and hiring like when he brought you into the fray, I remember the first time I got help and it just completely liberated my mind. I thought, "oh my gosh, I have help now." And now things that used to be impossible to me, because I'm a one person man, how am I going to get all this done? Now, suddenly the whole world just opened up. I thought, "uh oh, that shiny object can really hurt me now, but I can do more things than I'm doing now because I have the ability to scaling and then put it in system so you can train those people to come on in an effective manner. Yes-
Jeff Fagin:
And also, Brian, to your point, Harv was not really the kind of guy that really enjoyed hiring people working with employees. That wasn't his skill set, really wasn't his passion. So, in any business organization the best thing is to get people in the optimal positions where they're really working on their strengths and Harv never really wanted to be the kind of guy that would be hiring all the people and dealing with all the employees and dealing with all that stuff. And he knew that I was very good at doing it. So, it allowed him the freedom to really do whatever he wanted to do, knowing that at home office, we could scale it up.
Brian Kelly:
Yeah, that's a beautiful thing. Again, it's complimentary talent; if you don't have that talent or skill set or desire. I mean, if you don't have a desire to do something, how well of a job do you think you're going to do at it? Versus someone who not only has a desire, but also the talent - you might have a talent but not the desire. Well, that might be a sign that you should still go get someone else to do that for you.
Jeff Fagin:
Oh absolutely, Brian, and to your point, one of Harv's - one of our favorite programs was a program called, Enlightened Warrior Training, where people actually go away to a summer camp retreat for five nights and during those five days, people are put through kind of like a boot camp. Have you ever been through anything like that?
Brian Kelly:
I have been through something similar, Yes. And they're amazing.
Jeff Fagin:
And the whole purpose of it is to train people to act in spite of their fears. And by the time people finish this five day program, they're warriors because they've been able to go through five days of grueling hell and they survived it and every one of my employees at Peak Potentials went through that five day program. So, I had 135 warriors on my team. These were unstoppable people that would do whatever it took to get the job done. And I can't tell you how much fun it is when you're running an organization and you have 135 people in your organization and they're all warriors and they're all unstoppable.
Brian Kelly:
That is powerful, right there. And amazing. So, what can viewers that are watching this, business owners, what can they do to model things like that? And that is to make available the best of the best training possible to your base, your worker base, your employees, your direct - all the way up the chain. Everyone should attend those three - five day boot camps. I've been to one twice, a similar concept, where there was a lot of physicality involved and sometimes there were some mental things that you had to come through and got to come through and it was amazing. I get what you're saying, because when you come out of there, you're not the same person and there is nothing that will stop you. Before you had that resistance, right? That mental resistance keeping you, but there's something about action, right? And doing something that you normally wouldn't do, way out of your comfort zone that kind of burst that bubble of resistance, and now has a clear path to progress.
Jeff Fagin:
Totally, Brian. And on top of that, the way we ran our warrior camp, we would generally have 200 people and we would divide them into four tribes of fifty. And now, once you became a member of the tribe, you had a responsibility to hold up your end of the bargain for the rest of the tribe. And if you needed help, you were told immediately you needed to ask for help. And if you're in a position where you could give help rather than ask for help, you gave it. So, every day you knew you had a tribe of fifty people that were all supporting each other. Some days it might be that the task that we were giving the people will be easy for some and harder for others. So, the ones that were easy, they would help the ones where it was more challenging. But the very next day, the people who are challenged day one, might be in the position of having to get help to the people who were helping on day one. So, by the time we went through four and a half days, they knew that they were part of a tribe, that they held up their end of the bargain, that they asked for help when they needed it, and they gave up whenever they needed it. Nothing was going to stop them. And learning how to be part of a tribe, learning how to hold up your end of the bargain, learning how to know how to ask for help and how to get help. That's invaluable and unfortunately, I don't know about you, I don't know that many people that are ever trained in that stuff.
Brian Kelly:
You're right. I don't. I don't either. And that is, I think, the key, more than anything, is the one about asking for help because entrepreneurs have this big thing called an ego. And I'm not saying that's a terrible thing. It's a natural thing. It gives us the drive, it gives us that just that (grunting) powerful drive and the thing is, is putting that ego in check. The best thing you can do is ask for help. That's what you are.
Jeff Fagin:
Absolutely.
Brian Kelly:
You must, must, must ask for help if you are going to succeed. The greatest athletes in the world, they all had help. They all had more than one coach; Michael Jordan, Tiger Woods. They've all had multiple coaches, they've had help. So, what's holding you back from getting help? It's ego. And once you can drop the ego, and there's really fantastic ways to do this using NLP techniques which is neuro linguistic programming, where you basically release the resistance that's been holding you back. So, now you just you go forward and ego is gone. It's an amazing journey. So, we've covered actually quite a few topics already. I'm just thinking about everything we've been talking about. Can we chunk it up a little bit? And I wanted to ask you a question where it's more from a higher level. Do you believe there is some kind of pattern or formula to becoming a successful entrepreneur? From a higher level like three - five things or what do you think that is a successful pattern for those that are looking to achieve success, listening to the show right now?
Jeff Fagin:
Okay, great question, Brian, and you know, you already have the answer. You know the answer. For me, I read Think and Grow Rich, the book, in 1969. So, you count how long it's been since 1969 to...what is that? 49 years? Wow. So, it's been 49 years since the first time I read Think and Grow Rich and it was such a powerful book, for me, because it was the first time I ever read the philosophy of success. And that's really what the book is, it's a philosophy of success. It's made up of 13 principles and if you learn the 13 principles in Think and Grow Rich from a higher energy perspective, you are going to achieve so much more. And that begins with what Napoleon Hill called, "your burning desire." It begins when you so badly want something that you want it as badly as you want air. That's the starting point for all achievement. It's the starting point for the book Think and Grow Rich and it's the first principle. And if you follow all 13 principles -we were talking about asking for help, right?
Brian Kelly:
Right.
Jeff Fagin:
And if you read Think and Grow Rich, one of the principles is Mastermind. Which means that for you to truly be successful, you're going to surround yourself with people who have strengths and they have skills and they have certain assets or benefits that you don't have, so that you can specifically ask them for help. It's part of why you have a mastermind. So, if you - anybody that truly learns all 13 principles, and by the way, the 13th principal is the 6th sense and when you're vibrating at that very high level, when you're really focused on finding solutions to what you want, to working in harmony with fellow people. It's almost like ideas flash out of the air. They suddenly pop into your mind and you suddenly get these insights and these brilliant ideas out of nowhere. And that's the 6th sense and as entrepreneurs, if you really want to be successful, you have to get to the point where you're vibrating at that level. That's 6th sense truly kicks in, and then all of a sudden, the ideas are coming to you faster than you know what to do with them. And then it's only a question of can you execute on them. So, I really believe that the answers is learn the philosophy of success, learn the thirteen principles that are in the book Think and Grow Rich (showing on screen) and if you learn all 13 principles by this and you can pick and choose. You either accept the whole philosophy and accept all certain principles or you don't accept them. You can pick and choose and if you really concentrate on the things he said - Napoleon Hill says, you gotta do. You really will start kicking into that 6th sense. And I know you can kick into it so, I'm sure you will confirm everything I've just said. When you get to that point where your 6th sense is giving you the ideas that get you to the top of the mountain and solve your solutions, you're on your way.
Brian Kelly:
Yeah, and it's an amazing journey, isn't it? To go through steps and then start getting that momentum and feeling that, "hey, things are kind of working like almost on autopilot and this is feeling really good right now.". And you're one of many, I mean, and not to make you a generalized person, at all - You're very unique and special person. So many successful entrepreneurs cite that very book Think and Grow Rich by Napoleon Hill. I put a quick shot of it on the screen. That's it. reachyourpeaklibrary.com. If you don't want to go searching on Amazon. it's in there, as well. Highly recommend that book, as well. It seems to be the core, the cornerstone of where mindset really came from.
Jeff Fagin:
And you want to know something, Brian? Really if you know the story of Napoleon Hill, in 1908 when he was at Georgetown University and studying to get his law degree, he had a job interviewing celebrities for a magazine. And he had the opportunity to go and interview Andrew Carnegie in Pittsburgh. So, he hops on a plane, goes to Pittsburgh to interview Andrew Carnegie who, at the time, was the wealthiest man in the world and at the end of what turned out to be a weekend interview versus a three hour interview, Andrew Carnegie offered Napoleon Hill the opportunity to write a book on the first recorded book on successful human achievement. And, for 20 years, Napoleon Hill had the opportunity to interview some of the most successful, famous people on the planet. And in 1928, he actually wrote a book called The Law of Success and 16 Lessons, which was designed to be a high school course or a freshman course in college. And unfortunately, it never came to be. But, in my opinion, if every person in America was forced to take the Law of Success in 16 Lessons, basically, you would do it over a semester, I believe in two or three or four years, we'd see a huge change in the results of what's going on among entrepreneurs in the United States just by taking that one course.
Brian Kelly:
And is that available right now?
Jeff Fagin:
You can download it for free. It's in the public domain. Law of Success in 16 Lessons, Napoleon Hill, 1928.
Brian Kelly:
All Right.
Jeff Fagin:
It's brilliant. And I think the reason in 1937 when he wrote Think and Grow Rich, was because Law of Success in 16 Lessons is like about 600 to 700 pages. And, Brian, you know as well as I do, how many people are actually going to read through 600 or 700 hundred pages? (laughing)
Brian Kelly:
Yes, exactly.
Jeff Fagin:
So, Think and Grow Rich, he took all of this information and condensed it down into Think and Grow Rich because it was small enough that he knew more people would read-.
Brian Kelly:
-Could digest it. Yes. Amazing. Amazing. So, I wrote that down definitely. I've heard of a governing like Master Manuscript and maybe that's what they were talking about. Sounds very much like it, where what you just said about condensing it down to Think and Grow Rich. And, yeah, that's phenomenal. I'm going to ask you another question to actually really hone it in for some of the people listening and watching, so they can actually sink their teeth into this and know what they should concentrate on right now. If it's one of the skills they lack, what we say and I've done this before with other guest speakers. Now, Jeff, you only get three. All right? Just know that, three. You got to stop at three. (laughing) What would you say are the top three skills necessary to become a successful entrepreneur?
Jeff Fagin:
Ok. You know...top three things, of course, that's very difficult. I would say this, Brian, and I think you know this as well as I do. There's a formula that really works if you understand it and I usually - what I do is I usually have people draw triangle where it's wide at the top and comes down to a point at the bottom. Do you know what I mean?
Brian Kelly:
Yes.
Jeff Fagin:
And in the upper left hand corner of the triangle, I have R.V., which stands for the Right Vehicle. If you are in business today and you are in the Right Vehicle, that's a critical component. If you're in the wrong vehicle, it doesn't matter how much time, effort. How much you know about everything and anything, it's not going to make any difference. You're not in the Right Vehicle, so you have to learn how to do that. Now, in the upper right hand side of that triangle, I put down R. K., which stands for the Right Knowledge. So, not only do you have to be in the Right Vehicle, but you have to have the Right Knowledge. You have to have the Right Knowledge in terms of business, in terms of the industry you're in, in terms of competition, in terms of your product itself. There's a lot of knowledge you've got to know if you're really going to be successful. Wouldn't you agree?
Brian Kelly:
Absolutely, yes.
Jeff Fagin:
And then it all comes down to the base. It all comes down to the foundation. It all comes down to the root. At the point, at the bottom of that of that triangle and that's the R.Y., which stands for the Right You because if your internal fortitude, if your personal character isn't inclined that it takes to be successful, you might know the Right Knowledge, you may be in the right business - the right business vehicle, but you're not the right person to get it done. You're too small, you'll get knocked down and won't get back up again. You're not working on your skill set, you're not developing your character and willing to take the blows it takes to make it a success and that's working on the inner game. And, for me, I think a lot of people, that's their biggest weakness. They have a good business idea. They have a good vehicle. They even know a lot about it, but you know what? They can get taken out. And you got to have all three if you have the Right Vehicle, the Right Knowledge, and the Right You. That's what's going to get everybody to the Promised Land.
Brian Kelly:
I love that. The Right You and, as I opened the show, the mindset was the cornerstone. It was a foundation and if you don't have you in the right sphere, we're talking not just business here, we're talking personal life, as well.
Jeff Fagin:
Sure.
Brian Kelly:
When you work your mind, when you work on the right mindset and find that Right You, then you'll notice not only change in your business. What you'll notice, even before that, is the increase in your personal life and in your joy and your love for your spouse or your loved one or your siblings, it will just...you'll notice that you've changed. They notice that you change and it's an amazing thing. Once you've done the work, then that's one way you find out if - that's one way you know, if you've done the work. Is anybody noticing a change in you? If not, perhaps you haven't yet. That should be one Litmus test for you going forward. (nodding head in agreement) I just came up with that, Jeff. I don't know where it came from, but you know, it's true isn't it? (laughing) It's like, there must be change. If you continue down the same path you're going, and you keep doing the same thing you're doing, you're going to keep getting the same thing you're getting. So, when is now the right time to change? When is now the right time to get out of that comfort zone on a habitual daily basis time and time again? When is now the right time go get connected with Jeff Fagin. And you'll have an opportunity toward the end of this show. This is the time. There is no time. There is no some day. Pull out a calendar and tell me which one of those days on the calendar says the word "some day." I see Monday, I see Tuesday...I don't see "some day" or "one day." Neither of those exist. So, be explicit in your goals and just say, "I'm doing it." "I'm going to do this." "I'm going to reach out to Jeff Fagin, by tomorrow, at this time." "I'm going to do it." In fact, I might do it, too so I'll race you all because I'm going to. (laughing) Thank you for that. One thing a lot of people...I know one of the the most popular topics, bar none, when it comes to business and becoming successful is that of marketing because without proper marketing, there is no business. It doesn't exist.
Jeff Fagin:
You're right.
Brian Kelly:
You could have the greatest sales skills. You could, have the greatest product on the planet but if nobody even knows it exists, what good is it? And marketing is a beautiful machine that helps get someone from point A of recognizing it to then wanting it, getting those emotional triggers triggered, and getting to the point where they're ready to buy when it's time to close a sale. So, I was curious, Jeff for you personally, how do you go about marketing your business and what are some of your most successful forms of marketing?
Jeff Fagin:
Okay, great, I love that. What a great question and really I love marketing. I think that it's unfortunate, when I do my trainings and I do my teachings, I always say that there's three parts in the business; there's marketing, there's operations, and there's production. and really, business is very simple. You have to have something to sell and you have to be able to sell it at a higher price than what you got it for. So, either a product or service at one price, sell it for a profit that the other price. For some reason, we have to put fancy names beside - behind it. So, instead of calling it the product, you production. And in selling, we call that sales and marketing, and operations is the glue that puts it all together. And when you look at the average small business entrepreneur, they're spending 80 to 90% of their time on production and on operations and 10% of their time on sales and marketing. And what we need to share with everybody who's listening right now, is if they're are going to be successful, their mindset has to go through a dramatic shift and they have to be spending two out of every three working hours on sales and marketing. And they have to figure out systems to be able to take care of operations in production, because the big money is always in sales and marketing. Always. And so, if you're not strong in sales and marketing, chances are you avoid it because who wants to do something that they're lousy at, right? And I find a lot of people avoid sales and marketing because they've had a bad experience in the past and they have a negative mindset about it. But what I do is, is I really engrain in almost everybody that I coach and teach; no marketing, no money. Great marketing; great money. And I was lucky enough to work with one of the greatest marketing sales people on the planet, Harv Eker, and if people begin to understand that a marketing message is to get your message out to as many qualified prospects as possible and those qualified prospects, I mean, when we talk about things like who is your target market? I don't think 98% of all the people I talk to really truly understand, when I asked them, "who is your target market?" what they tell me. For example, Brian, when I was with Harv at Peak Potentials and we were offering all these personal development and business courses, we used to say, "who do you think our target market is?" And people would say, "well, small business owners, people who are looking to make transition from being an employee to being in the workforce. People who are looking for ways to make money." And we say, "no, those aren't our target market. Our target market are people who are already buying programs just like cars." Because they've already proven that they're willing to spend money on a product just like ours. And they're the best people to go and market to because they're already spending money on this kind of stuff. Now, Harv made it a point to only market to people who are already spending thousands of dollars to go to seminars because they've already proven that was this market. But 98% of all the people I talked to, they're giving me all these other people who should be their target market and Harv is the only one that understood is, when you're selling, you want to sell to the people most likely to buy. And who are the ones most likely to buy what you got? People that are already buying what you got or people who are buying stuff very similar to what you got. And I see that as a huge, gigantic problem out there in the marketplace, is them and most small business owners are marketing to the wrong people. So, you got to know who you're marketing to to begin with, and then, on top of it, you have to be able to create a clear message and you have to be able to provide someone with a reason to become eager to buy. When you're eager to buy, it makes it easy to buy. All you and I have to do, is be able to create an energy and create an offer where our customers are eager to buy them. Do you think most small business owners create an offer that creates an energy and a desire in people, where they become eager to buy?
Brian Kelly:
No. Unfortunately.
Jeff Fagin:
That's why they're all amateurs. That's why they don't make sales. They don't know how. And everybody thinks they need to make all the money up front, when you and I both know, the big money is in the back end.
Brian Kelly:
Yes. Yes.
Jeff Fagin:
Get them in the door. Let them try you out. Let them see you for real. Let them show that you have real value to offer to them. Let them get to know you, like you, and trust you because once they do, what's the likelihood that they're going to want to continue to do business with you?
Brian Kelly:
Man,I hope you are taking notes, you watchers and listeners. That was - so Frank Kern calls that the "tripwire" - to get them in the door, sell them something or offer them something that is not exorbitantly priced just to - what Jeff just said; something of value. Over deliver. My gosh, I was writing notes like crazy. That's why I love to be able to switch the camera off of myself completely, I can take notes and (laughing) just being transparent. Sales and marketing, you know, that is true. So many people just have a negative connotation with sales, it's inbred. They think of back in the day there used to be these people that would go door to door and sell vacuum cleaners and that would be that negative anchor, that vision. And sales like used cars, to this day, a lot of people have negative anchors about that. So, I don't want to be a sales person and I love talking to someone and they say, "you know what? I'm not a sales person." I said, "really? You're not?" "No, I'm not a salesperson." I said, "do you realize you're just now trying to sell me on the fact that you're not a salesperson?" (laughing)
Jeff Fagin:
Well, you know, there are many ways to sell. I've studied many of them. I started my business career at Xerox, which was really hardcore, direct selling. But there are people like Dan Kennedy out there, you probably know Dan Kennedy, and he's really into Attraction Marketing and he's much more into educating people as opposed to selling people. Harv is very much the same way, that if people don't want to be sold, but people do want to get educated. And if you learn how to educate people the right way, then at the end of the day you're not selling them anyway - you're not selling them anything. If it's right for them and it makes sense for them and that fits for them, then they'll buy it. I am lucky enough - we talk about different books that you read, I think there's a book that every single person that, watching this right now, needs to read. If they really want to make a lot of money and the name of the book is Go For No. And the whole idea is you want to get as many No's as possible throughout your day because along with those No's will come at you Yes'. And if you're not having as much success in your life that you want, probably you're not getting as many No's as you think and people avoid them like the plague because they fear failure and I embrace it. If I get 20 people say No to me today, there's a good chance I got two or three Yes'. And I don't care about all the No's because, at the end of the day, the Yes' put money in my bank and I don't really give a crap about all of the No's. And I think you and I share that, that...I'm pretty fearless in asking someone, because if they say No, I'm no worse off than where I was, and No doesn't mean No forever, it just might mean, "right now, this isn't a good fit for me." So, over time, I've become immune to the word, "No." I've become immune to the idea of failure. In order to get to success, you have to go through No's and you have to go through failure, so the more success I want the more No's and failures I'm willing to take on. And really, I really honestly believe that, I mean I know you feel this way, Brian, but I think a lot of the people that maybe are watching and listening to you, don't have that mindset.
Brian Kelly:
Yeah, and it's prevalent. I would say the majority of people don't. It's a learned skill because it's not a natural way of thinking to most people. Wow! I don't know where to segue off of that, I had a great idea there for a minute, but now there's like 50 ideas you just went through went flooding through my mind. (laughing)
Jeff Fagin:
Well, you know, it's really a great book. And if you haven't read it, they bring up some really brilliant concepts that the average person doesn't understand because many, many people when they are looking at life, they see failure to the left and they see success to the right and they want to avoid failure and go to success; but that's not possible. And so, what you have to do is you need to create a whole new shift in your mindset, where - hears you (gesturing you up front) Then there's failure (gesturing separation to the right) and then beyond failure is success. (gesturing separation to the right, further) So, the only way to get to success, is to go through the failures, to go through the No's, to go through the rejections. And if you're going to be in business, you've got to toughen up. You've got to be willing to be tough. I mean, really it is. And so, when you become immune to the word "No." When you become unstoppable, do you know what choices you have? You've got them all!
Brian Kelly:
Limitless. limitless.
Jeff Fagin:
And that's the mindset that, ideally. It doesn't come from the bottom up, it comes from the top down. If you're going to be the leader, you need to lead by example. And so, it's very important to me that I don't just talk the talk, but I've got to walk the walk because if I want to have an effective group that follow me, I got to be in my integrity and if I'm going to ask them to do it, I need to lead the tribe myself.
Brian Kelly:
Exactly.
Jeff Fagin:
And every person should think of it that way because everybody should be aspiring to be a leader.
Brian Kelly:
(laughing) I think you've touched on every book in my library (laughing) and I love the fact about failure. That's an ego thing because everyone wants to hit a homerun every time they step to the plate, and not even in the pros, the best home run hitters in the world don't do that. Even in a home run derby where they are given a big ol' watermelon right in front of them. Big ol' baseball. (gesturing throwing a baseball) It looks so slow and easy and juicy, they still get hit it out every single time. And the thing with business, is not just a fail, but fail fast and fail repeatedly; as fast as you can! Because every failure leads you, like Jeff just said, one step closer to success. Every failure teaches you what not to do or it just tells you that, that person wasn't ready at that time - it depends on the situation, but do not be afraid to fail and get the ego out of the way and then start looking at failures as victories. Because like Jeff says, you're one step closer to the Promised Land. You know, it's like that - what was it? How many feet from gold? When are the guys three feet from gold. He's digging and he can't see there's gold right there, but he's failed to find the gold for all his trying and tribulation and working and sweating and said, "I give up.".
Jeff Fagin:
I'm good friends, Greg Reid and Sharon Lechter. They wrote a book called Three Feet from Gold based on that story from Think and Grow Rich.
Brian Kelly:
Yes. It's like...and that sticks in my mind about persistence, resilience. How many times do we all want to give up? Every one of us.
Jeff Fagin:
In fact, Brian, there is an expression that your NQ is more important than your IQ, when it comes to business. And NQ stands for your No Quotient and in business, your ability to take notes is more important than your IQ because you can have a lot of people have a great IQ and after two or three No's, they're done. And you can have somebody who has an average IQ, but they can take as many No's as I handed to them. They just keep on taking them. So, in the business world, your NQ is far more important than your IQ. Far more important. And then the other thing is, most people when they set their goals, they set Yes goals. "I want to get this many sales." "I want to get this many leads." What I do is I set No goals. So, in other words, until I get 15 No's today, I'm not done. So, somebody says, "Yes" I go, "Oh, shit. That means I got to go find another person to talk to because I got to get another No." And so, if I get three Yes' early in the day, I still got to get my 10 No's. That's one of my goals.
Brian Kelly:
I love the NQ and IQ because how many times, I know I have personally, looked at a person and going, "I could run circles around this guy. I know it. I know, mentally, I could run circles around this guy or gal." Yet, they're incredibly successful. How the heck is that possible? I know I'm smarter than them. And you're right and it's about hitting the pavement. It's about getting to work. It's about getting dirty and it's about getting thick skin to the word No. And yes; I love your goal. About how many I want 50 No's today and I'm not. So, if I get 15 Yes', jeez I'm going to be up pretty late, but isn't that pretty cool? (laughing)
Jeff Fagin:
Yes, exactly. And how many people do you know that set No goals?
Brian Kelly:
Zero. Zero.
Jeff Fagin:
You know, that's what separates us from everybody else because you know what happens is, if you meet your quota early in the month - for example, you might slack off for the rest of the month. I met my quota, good enough. But if you have No goals, then you got to keep on pushing on 'til you get those No's. And the more No's you get, and you said it, Brian. But the idea is to get more No's faster and go for bigger No's. So, if you're selling a $500 product, maybe the smart thing to do is find yourself a $10,000 product. So, now you're going to ask a lot more people and you're selling a higher ticket item and, you know what? When you start going for No, especially when you start to move up and start scaling up to higher ticket items, that's when the money really starts to come in. And then finally, it's when you get your entire team to take that same attitude, you grow exponentially and that's when things really take off.
Brian Kelly:
Yes, the importance of an excellent mission, purpose and leading by example.
Jeff Fagin:
Exactly.
Brian Kelly:
And there are so many great books on leadership. Again, reachyourpeaklibrary.com. We don't have time to go listing everything that Jeff just read. The thing is, though, listen to this and watching this, Jeff is successful because he's applied this knowledge. He's applied it. There's a difference between reading it and knowing it and a huge difference between that and doing it. And that is the key. That's another big step, I see, over and over that someone will...you'll go into their house and they'll just say, "look at my books" "look at my library" "look at my CDs and DVDs of all these things. I've done every one of them." And I look at their house and go, "well, how's that working for you? What part of that did you put into play? It's like it becomes...it's like they bought all this self-help, but really, what it became was shelf help. It's doing no good. It's collecting dust. And so, really quick, we're getting close to the end here and I got...I really want to ask you two more. There's two more that are burning, Jeff. Because I'm curious and I know it would be of value to those watching and listening and as entrepreneurs, it's never just a straight line to skyrocket to success is it? It's a bumpy road. It's like the stock market, where there are peaks and valleys, and our goal is to make sure that the trend line that you draw across the peaks is always going an upward direction. Actually, it should be the way around for those watching on the camera, right? (gesturing upward slope) And the thing is though, those can be trying. Those valleys, those can knock you off and make you want to quit, make you want to do something else and say, "my gosh, it's just too difficult." And along that line, what sacrifices have you, Jeff, had to make to become successful at doing what you do?
Jeff Fagin:
Oh my gosh, you know, I'm sure that the number of all nighters I've pulled over the years, just the times when I haven't been able to be going to events that I really wanted to go to or be with family. There is certain sacrifices, for sure, that you've got to make if you're going to be successful as an entrepreneur. Especially at the launch, maybe for the first 12 to 18 months. Really, you have to give your life almost exclusively to your business. And I hate to say it that way, but at the beginning, you don't have a lot of balance. (gesturing balance with hands) Ideally, you want to get to the point where if I work really hard for the next two months, I can take two weeks and just go with my wife and just enjoy myself. So, it's not quantity of time versus quality of time, but at the beginning, I mean, anybody who's serious and I mean really serious about becoming really successful - the four hour work week is a myth. I talk to people all the time about the 400 hour work week and the 400 hour workweek is when I get 10 virtual assistants each working 40 hours a week for me. Like all your students you're telling me about. Now, if you got 400 hours of virtual assistants churning out the work for you, how much can you scale and grow? So, you know there are so many...I mean anybody who thinks that becoming successful in business is a cake walk is nuts and that's why I say if you're going to be in business, you deserve to get rich. Bottom line, because otherwise, you may as well just go get a job if your goal is to be comfortable. Because when you're an entrepreneur, you're on the job 24/7, 365 and the buck always stops with you. And if that's the way it's got to be, you deserve to get rich. And if you're not, then you're doing something wrong. Your whole lot better off to close up your business, get a job, work 40 hours, and enjoy your weekends and your paid vacations.
Brian Kelly:
That's extremely valuable advice, I kid you not. What is it? I've read that 8 percent are entrepreneurs of the world. And the rest are those that worked for corporations or other companies sand God bless everyone who does.
Jeff Fagin:
Yeah. (nodding in agreement)
Brian Kelly:
We won't be where we are without it, but God bless the entrepreneurs who are creating those businesses and corporations for those people to have that lifestyle of comfort and going home on the weekends and having fun. And you're right, it's 24/7, baby. And the cool thing, though, is if you're doing what you really love, you don't have to like start a hobby and then say I'm going to make it a business, but when you start enjoying the process of whatever business you've chosen, you won't want to stop. It becomes something that's a self-feeding beautiful thing. I don't know how to explain it. It's like, when you find it, I can't wait for this show every week and there's a lot of work that goes behind putting it together. I love every minute of that work. I do. I kid you not. Because I get to talk to Jeff. I get to talk to people like Jeff. I see the endgame. I see the outcome and that's what drives me and every little step that might be a little bit of a pain in the rear, isn't a pain in the rear because I see the end goal. And that's...ah man, Jeff, man. We've got to get together more often. I want to talk to you more often. (laughing) You're just an amazing guy.
Jeff Fagin:
We will, we will, Brian.
Brian Kelly:
We got a couple of minutes so, I'm going to ask one more question, but before I do that and, Jeff, it's a big one and it's going to be a game changer for a lot of people watching. Yes, I'm building it up on purpose. And you don't want to miss it. But before we do that, I want to give everyone the opportunity to win a prize. How's that sound? So, what we're going to do is we're going to put up on the screen, and I will say it audibly for those of you listening to podcast, after the live show. But this is for you, that are watching live, actually, (showing information on screen) is you can win a five day vacation stay at a five star Mexico resort complements, once again, of our good buddy, Jason Nast, who has been commenting away and loving and liking as we've been going. Thank you, Jason.
Jeff Fagin:
Love you, Jason!
Brian Kelly:
Yes. His company is powertexting.com. Phenomenal, phenomenal resource. Many of you actually got a text 15 minutes before we went live. I know some of you are out there. That was because of his technology and he has offered this vacation for you and all you have to do, is what you see on the screen there; you have two ways to enter. And one is to type in reachyourpeakllc.com/vacation. The only important part there is remember "vacation" is all lowercase. The rest of it, it doesn't matter. reachyourpeakllc.com/vacation or text the word PEAK and that's PEAK to 661-535-1624. Again, that's text the word PEAK to 661-535-1624. In either case, whether you go to the website and enter the information there or text it directly, that is all going through this wonderful engine called powertexting.com by Jason Nast and his partner, Rhonda. And looking at a lot of great comments we've been getting over the show. Jeff, we've got Richard Barrier talking about Gloria's obsession.
Jeff Fagin:
Hey Richard!
Brian Kelly:
He's awesome. We spent...all of us spend a weekend together. He and I and Jason and Rhonda and another individual, we had a great time. Another one of Jason's business partners. There's Claudia Kirylo. Thank you, Jeff, for the golden nuggets of wisdom. Jason said, "Love Jeff Fagin and Brian Kelly!" I had to read that one out loud, of course. (laughing) I'm looking through the rest. Let's see, I can put them on the screen that would be nice and then we'll get to that, that hard hitting question, that final question. (showing live feed on screen) There we are. Reading from feed) And "hey brother, great stuff." Richard Barrier has given us a lot of thumbs up. Thank you, buddy. Christine, love. A lot of them scrolled off the top, I was going to read them earlier. Thank you all for engaging and being part of this show. We really appreciate you being on. And so, I'm going to monitor who is entering that prize. We're going to take a look and see who's out there. Who is subscribing. Who is entering for the big trip and if we don't get to as we close this show, I will still monitor it for 5 - 10 more minutes and then I will notify you directly, if you have won that five day stay in the Mexican resort. It's amazing. There you see, that's actually the back office of powertexting.com, right there. That's amazing. It's an amazing tool. I highly recommend you take a look at it yourself. And let's get back to the grand finale. So, you're not feeling any pressure, are you, Jeff? Feeling a little worried about what this question is going to be? I hope not.
Jeff Fagin:
You know, I take them as they come.
Brian Kelly:
You can handle anything. See, the reason he can is because of everything we've just talked about, he has mastered it all. And here's the thing, to take the pressure completely off, there is no wrong answer, Jeff. There never is. Because the answer is your answer and yours only and that makes it the right answer. And I just...I'm so...I love...I ask this. This is a closing question I ask on every show of every guest and I love to hear the variations of those answers. It's amazing and it's just a curiosity. And it will help others to be able to do what you're about to tell us what you have done. And the question is, how do you, Jeff Fagin, how do you define success?
Brian Kelly:
Wow. Well, that's that's a pretty broad question. For me, success is living life on my own terms, doing what I truly want to be doing in life and accomplishing the goals that I really want to accomplish for myself. And you're right, everybody's definition of success is different. For me, I am very passionate about entrepreneurship, about helping people who probably don't have the right background and the right knowledge to really be successful, but they're in the game and if they just have - I really truly believe and I know you feel the same way, Brian, - you get one right mentor and if you have that one right mentor, for whatever it is you want in life, to consider yourself successful. That mentor exists and if you find that mentor, then you can truly have what you want in life. And there is a course that we used to teach at Peak Potentials called Life Directions. Life Directions really is about finding your true purpose in life and living it and I think the successful person is the one who has been able to figure out what their real purpose in life is and they're living it.
Brian Kelly:
Man, that was phenomenal. The key word I got out of that because I think every entrepreneur, every successful entrepreneur, especially those that I've met in my circles and extended circles, they all want to do one thing and it's common amongst every one of them, including myself and it's a human drive among us because we have the ability to do it. You said, "I love helping people" and it really comes down to that; serving people, helping people. Of course, Jeff will help you as long as you're willing to help yourself. I will help you the same way. You must put in the effort, as well. It's not just here you go, it's going to be easy and magical. No. We'll give you that guidance. Jeff will give you the guidance and tell you how to get from point A to point B to point C to point D. And guess what? This is a journey that never ends. That's why I love it. If it ended, then what else would I do? What else would you do, Jeff?
Jeff Fagin:
Exactly.
Brian Kelly:
That's no fun. Let's keep it going 'til the very end. Let's just go out with a bang. One thing, before we get off, though, Jeff, I wanted to give you the opportunity to talk about this event you have coming up that you're going to do on a periodic basis, but you have one coming up next month. If you wouldn't mind just telling people how to get to that. What it's about, first, and then how can they access it so they can spend some one on one time with you.
Jeff Fagin:
Terrific. Well, thank you. Thank you for asking me that. I have been very fortunate to have gotten to know some really high level internet marketers, online marketers, digital marketers that really hit it out of the park and have not only made a ton of money for themselves, but have trained and coached lots of other people how to do that, as well. And I don't have their digital marketing expertise, but they don't have necessarily a lot of the skills I have. And together, we came up with a weekend mastermind retreat concept where we find really high and nice venues and we keep the mastermind open to only 15 to 20 people and we do Friday night, Saturday, and Sunday. So, it's a relatively close, intimate setting. And between the marketers and the presenters that we have that are teaching really cutting edge, state of the art systems, and I'm all about systems and templates. And I'm teaching about the inner game, about building systems within the organization. My partners are teaching all about the latest marketing strategies and between all of us, we've got a roomful of people that are on fire, already doing pretty good and they want to start making seven figures a year. Some of the people in my group wanted to make eight figures a year. So, it's really all about getting in that energy, being surrounded by the right people. I don't need to tell you that events are when major decisions are made and at these mastermind events, we have one coming up in San Diego on the 24th of August. And if people would like to know more about it, if they go to sandiegomansionmastermind.com. So, that's the website and it's three days. We begin with our Friday night event, and then its high court training on Saturday and Sunday. Lots of time to sit and break bread with all the trainers and your fellow students. It's life changing, for sure. (sharing information on screen) I really would recommend anybody that's serious about taking your life to the next level. These are the kind of events that really are life changers. So, thank you for allowing me to share that.
Brian Kelly:
You better believe it, Jeff. And there it is on the screen, San Diego Mansion Mastermind. It's limited availability because it's meant to be intimate. So, be sure to take a look at that. If it's a fit for you, then do it. If it's not a fit for you, still consider doing it because that means you're getting out of your comfort zone which is exactly what you should be doing on a regular basis, every single day. We've already covered that. And what is it? The art of mastery is repetition or repetition is the key to mastery. So, you'll hear things repeated over and over from mentors, from coaches like Jeff, from people like me, because it's that important. And the more it's repeated, the more it will stay ingrained in your mind. Jeff, I can't thank you enough, my friend. Oh, by the way, we do have a winner to announce because we had several enter the contest and I picked the one that was on the top, that also followed the instructions to a "T" because after you put in your information, you're also asked to also supply your e-mail address and only one person did that, out of quite a few that entered their name. And I love to reward those who follow directions, because that's how you become successful. And it just turns out it's somebody we both know. I'm not doing this because it's somebody we both know, Jeff, but the one, the only, Richard Barrier you are the winner.
Jeff Fagin:
Yay! Richard! (raising arms in excitement)
Brian Kelly:
Thank you for following instructions.
Jeff Fagin:
Beautiful!
Brian Kelly:
He's an amazing man. A golden individual and a phenomenal entrepreneur, in his own right.
Jeff Fagin:
And you know what? H,e's losing weight so he's going to look good in his bathing suit down on the beach. (laughing)
Brian Kelly:
Alright, that's TMI, brother. Alright. I love it. (laughing) Love ending on a very comical note. Thank you, once again, Jeff. It's been an absolute blast. We definitely, definitely must do this again. For everyone out there, we appreciate you for watching and listening and until next week, as I like to say and I'm going to date myself, same bat time, same bat channel. We'll be right back here, next week with another phenomenal guest expert. Until then, good night for now. (saluting) So long, everyone.
Jeff Fagin:
(saluting) Thanks, Brian.
Brian Kelly:
Thank you.
Announcer:
Thank you for watching and listening. This has been the MIND BODY BUSINESS Show with Brian Kelly.
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including powerful integrations and APIs, transcribe multiple languages, enterprise-grade admin tools, upload many different filetypes, and easily transcribe your Zoom meetings. Try Sonix for free today.
Jeff Fagin
If you want to own a business that works ... listen up! Jeff Fagin is a Streetsmart business consultant who's been coaching and helping small business owners go from average to successful for decades. As the Chief Operating Officer, Jeff helped build and grow Peak Potentials Training into one of the world's leading business and personal success companies. He then built "Caliber- The Wealth Development Company" a very successful real estate development company based in Scottsdale, Arizona. Today, Jeff works with small business owners with his Street Smart Business Consulting firm, focusing primarily in helping them with their systems, cutting edge marketing tools, and incredibly strong sales strategies.
Connect with Jeff:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.