Special Guest Expert - Jeff Mendelson
Special Guest Expert - Jeff Mendelson: Video automatically transcribed by Sonix
Special Guest Expert - Jeff Mendelson: this eJwdjktLw0AUhf9KuAtXsTHP1kCRIiIEBW3VbRhmbtLReYSZO4m29L-bdHse3zln4NYQGmrpb0CoYQcxSOOJGY6tFFDn-d0mLYo0Bh48WR08uquRVWlVlFkMjHMbZsI1vbkv03UMnUQlWsP0wuykwhn7MzHXe6jPEJya5SPR4OskmaZp1VvbK2SD9CtudSKcHDEZs2Sp-iQN3bQ_FfptrNb54fu0c-NxH5r3x68yvHy4JjwwRVuNQrIbb4PjuBV2Msoy8TlPxUCS1PLkMCCXTEXPAT1FT78DOopuowa7LnpFI1B5a-Z8Z51mNBf0UMDl8g9R0mNt:1o7gLI:lBXC2NixMPufFUodgrup0frqT6Y video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? Who are dedicated? And driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. This. The mind body business. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. Oh, my goodness. I'm really excited tonight because there is a gentleman who is waiting in the wings who I get the absolute blessing of interviewing here tonight. His name is Jeff Mendelson, and he gets what it takes to put together a high quality show. He is a podcasting expert and I cannot wait to pick his brain. I love learning from others who do interview style shows and who do podcasts and live video as much as the next person. Because it is the the way to get your business out there. It's a way to really get exposure for not only yourself, but also for your guests. And I can't wait to hear Jeff's philosophies on his podcast journey, what he does for people you're going to love. He's got a great service as well. We'll talk a little bit about that before we bring him on, which will be very soon. The Mind Body Business Show. I like to level set, let you know what this show is about. It is a show for entrepreneurs by entrepreneurs. And what I do is I interview successful entrepreneurs from literally all over the world. I'm in Southern California tonight. Jeff is in Florida. And it's phenomenal, this technology that we all have and have had for some time. It enables us to meet people from all over and learn from them. And the purpose of this show, the mission of this show is to extract the secrets in Jeff's beautiful brain, pull them out and let you know what they are, his secrets to success, so that you can simply model what he has done to achieve his level of success. Because why reinvent the wheel? We all try to do it.
Brian Kelly:
Entrepreneurs, we think we can do it all, and we probably could. But why would we want to do it ourselves when we can model someone else and get the same thing done in 1/10 of the time? Because we don't need to invent it and go through trial and error. That is one of the purposes of this show, and it's about what I call the three pillars of success. And those are the very words of the name of the show. One pillar is mine. And these came about as a result of my studying of only successful people over about a period of ten years or so. And these are people that I met that became my mentors. These are people that have been authors that I've never met before. These have been other authors that may not be with us on this planet anymore. But what I learned and things that kept bubbling to the top about all these successful people, what made them more successful than possibly me? You know, what is it? What is what do they put on their socks both feet at a time in their pants? You know, they jump into them instead of pull them up. What's the difference between them and me? And what I found is there isn't much of a difference. They just had these three things in common mind being, mind set that to a person, each and every successful individual that I studied had a very powerful positive and here's the most important part yet flexible mindset. They worked on themselves extensively and then body. That literally means that they took care of themselves physically, either through, well, not either through, but both through exercise and through nutrition. And then business. Business is multi multifaceted. And with business it requires that one masters a number of different skill sets in order to build, grow and continue to scale a thriving business. And we're talking about skill sets like marketing, sales, team, team building, systematizing, leadership. I could just keep going. I could go for the rest of the show. I won't. The the thing is to master any one thing in life. I need to master something that would be like being an expert in something and it's, what, 10000 hours on average, you have to be focused on one certain thing before you're called an expert, similar with mastery and skill set.
Brian Kelly:
The good news is you don't have to master all of these all by yourself. That's the beautiful part. The good news is if you just mastered one skill set and it is one that I just mentioned a second ago, then you don't have to master all those other skill sets. In fact, you may not have the time in your life to master every skill set that's necessary on your own. If you just master this one skill set that's called leadership, then the rest can fall into place. And that happens because you simply can bring in those who have already mastered the skill sets that you have yet to and may never master in your own life. And so that's the beautiful thing. It's about leveraging, it's about learning, it's about the ego, it's about modeling. Other experts like Jeff Mendelsohn, I cannot wait to bring him on and I can't wait for you to meet him and be a part and experience his brilliance and genius when it comes to podcasting. He's a he's an amazing guy and I'm really excited to bring him on, I think. And speaking of exciting, another really great attribute of very successful people is that to a person, what I found is they are also very avid readers of books. And with that, I want to segway very briefly. Into a quick segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Going to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your peak library.
Brian Kelly:
All right. Jeff Mendelson is in the wings. He's coming in right after this quick segment. So do not go away. I kid you not you do not want to miss this gentleman who is coming on podcasting expert extraordinaire, reach your peak library. Real quick, a quick stop or a pause, a break. Put the foot on the brake pedal for just a moment. You are going to be you're going to be seeing and hearing many resources on this show. It happens every single time. I know Jeff is going to be no different, like reach your peak library as one resource. Now, a lot of people will want to go click away or go type it in the browser and check it out while the show is running, because they're excited and they want to see what these resources are and there's nothing wrong with being excited and wanting to do that. What I would caution each and every one of you to do is, rather than do that, is to simply write them down like on a notepad, a real life piece of paper, or even on your computer notepad, whatever's most convenient, and then visit them after the show is over. And here's why I always say this The magic happens in the room. I used to say this from stage all the time because I'm up there speaking. I know when I'm getting to the part, that could be the life changing part for most people, the juicy part. And I'll see someone get up and walk out because they have to use a restroom or they got that all important text or phone call that just had to be taken at that moment. And I would just implore of you not to take your attention away from Jeff as he is talking here in just a moment, because I would hate for you to miss that one moment that could potentially change your life forever for the better. I've seen it happen too many times. So off my soapbox real quick, reach your peak library. It is a resource that I had put together and I'm not kidding you. With you in mind, it is there for you to peruse and pick out books that I personally have read and vetted so that you can at least be assured that the odds of you wasting your time are at least a little bit less, probably a lot less, I hope.
Brian Kelly:
And what you'll see here are just an array of books as it scrolls by, and they're in here in no particular order. I just had them dropped in there. My team put them in here. As I finished reading them, I said, Here's the next one, put it in there and it's way behind. There's a lot more books I need to throw in here. But that being said, there are plenty in here. Just grab the first one that you haven't read that looks compelling. Big boom. I highly recommend that one and just read it. And look, this isn't for the purpose of making money. This website, you can click on the buy here. I'll make a tiny I don't even know what I make with Amazon. I haven't even tracked it. But you can go anywhere you want. Just grab the title, go search, grab it from your favorite location, go down to the bookstore, whatever is best for you. That's all this is for, is a resource for you to go. Hey, there's a little excerpt about it that looks great. I need to go get back and into reading or I just need to get my next book read. I didn't start reading avidly till the age of 47. That was ten years ago. So yeah, you can do the math. And I just found that it changed my life. That's all it did. So there it is. Reach your peak library, dotcom. Write that down. Visit it after the show because very important. The reason we're all here is Jeff Mendelson, who is coming on right now. Here we go.
Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one that is the only. Jeff Mendelsohn. Welcome to the show, Jeff. How are you doing, buddy?
Jeff Mendelson:
Thank you so much for having me, man. That was a great intro.
Brian Kelly:
Oh, man, look at that background. I just love that background. So that tells you folks, this guy is a pro. He's putting some time and effort. And, you know, podcasting is typically audio only and he's got all this for his video backdrop. So that tells me a lot about how much he cares about the quality of what he puts in. He's got what he calls his microphone graveyard behind him, which I thought was really cool term. We were talking before the show. Those are the microphones he's been through as he's building his empire and getting improving. This is what we all do. I got lights that I didn't have when I started and all sorts of great stuff we were sharing before the show. Before we dive in. Jeff, I cannot wait to pick that beautiful brain. Here's a little bit of housekeeping first. Right over Jeff's left shoulder. It's to the right of the screen. If you're watching us on The Mind-Body Business Show, there is a little stamp looking logo. It's called The Big Insider Secrets that is there because they sponsor this show and they give us the ability to give away a five night vacation at a five star luxury resort in nearly anywhere in the world. And we get to give that away to one lucky winner. You have to stay here, be on live till the end and we'll show you how to enter. And we get to give this away every single show. Thank you to the big insider secrets. Jason Nast, a dear friend of mine who's enabled that for us. And then a couple more. And I promise Jeff is coming to blow your socks off with his amazing, amazing value and content. Real quick. Here we go. So if you're struggling with putting a live show together and you might find it overwhelming, you might want a lot of the processes actually done for you while still enabling, enabling you to put on a high quality show and connect with great people like Jeff Mendelson and grow your business all at the same time. Then head on over to carpet bomb marketing. Carpet Bomb Marketing. Saturate the marketplace with your message.
Brian Kelly:
And one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. It's the very service we use to stream our live shows right here and right now on the Mind Body Business Show. And over the course of the past, gosh, ten years now, we have tried many of these, quote unquote, TV studio, live streaming solutions. And streaming art, in my humble opinion, is the best of the best. It combines supreme ease of use along with unmatched functionality, so you can start streaming high quality, professional looking live shows. You can actually start for free with streaming art. And instead of going there, write this down our WIP, I am forward slash stream live again. It's our IP. I am forge slash stream live. Write that down, visit it after the show is over and check it out. Give it a whirl, have some fun with it. And here we go. We're going to bring back the amazing Jeff Mendelsohn. He is coming back and we're going to give him the introduction he so aptly deserves. And then finally, finally, Brian's going to let him talk. Yeah, it's going to happen, I swear. All right. Here we go. Today's guest is Jeff Mendelson, the host of the One Big Tip podcast. Jeff also runs a full service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to establish businesses focusing on lead generation and ROI based initiatives. Jeff is based in Miami, Florida, but works worldwide in that beautiful. We all get to do this. He helps entrepreneurs conceptualize, develop and then execute all encompassing digital marketing strategies, sales funnels, paid campaigns, and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works and what doesn't in the digital marketing space. And again, welcome to the show, my buddy Jeff Mendelson. I know we just met, but you're already my friend. I appreciate you for coming on.
Jeff Mendelson:
Thank you so much for having me, man. That was great.
Brian Kelly:
And you know what? I can account for a lot of what's in that already, just by our talk before we came on the show, Jeff, you know what you're doing. We were talking about sound dampening materials and all kinds of great stuff. Microphones, video like what? Streaming services. We use all kinds of stuff in a very short period of time. And it came up became apparent to me very quickly that, you know your stuff and I appreciate you because you're like you're like a brother of mine that that we were just separated from birth. I don't know what happened there, but I mean, the likeness is obvious, of course. But aside from that, what I like to do first, Jeff, is I like to go start by very gently picking away at your big, beautiful brain. And what I mean by that is, you know, being an entrepreneur is it can be quite challenging. It always is to truth be told. And it's not for everyone. It's only for those who have that flexibility, as I was talking about in the opening of the show. And for me, my opinion is that we are either our level of success is a direct relation to our mindset or our lack of success. And so for you, when you get up every morning, Jeff, and you know what lies ahead, you know that there were setbacks the day before that you need to address. You know that there are other future developments you need to take care of. There's a new client need on board with all these things going on and not all of them fun and rosy, what is going on in your big, beautiful brain that keeps you going strong? It keeps you driven, it keeps you positive, that keeps you serving others day in and day out.
Jeff Mendelson:
You know what's interesting about all that is. You just have to do it right now. I know that sounds cliche and I know everyone's going to be like, I want to let them. Right. But, you know, truth be told, entrepreneurship was kind of forced upon me. Right? Here's a fun fact. Go to my LinkedIn profile and look at any other company that I've worked for. They're all gone. All of us, for one, my own right. None of them exist in their current form today. And what happened was I just at some point just got sick of being laid off, fire transferred, you know, just all kinds of things. Like I would never last, you know, more than two or three years at any one corporation. And, you know, another thing was I would be working in an office and I would be one of those guys who would get all my work done at by about 1130 in the morning. Right. And then you're like, oh, my God. Like, now what am I going to do? Thank God for the Internet? Because that's because then I started thinking like, okay, I got to teach myself HTML, I teach myself WordPress, I teach myself Linux, I teach myself all these different technologies. I did it all on their dime, right? Because anyone who walked by my desk while I was working in these jobs, it would be like, Oh, my God, this guy Jeff, like, he's always banging away. Little did they know I was building my own future. Right. And I guess I just got to a point where I was done building other people's dreams. I just got really I just got really frustrated. I know that there were, like, a couple of times I would go in and make a suggestion like, hey, you know, we can, you know, why don't we build a CRM that does one, two and three? No, no, no, Jeff, you're the customer service rep. Stay in your lane. And that just that just pissed me, you know, that just got me so mad, got me so bothered. And I was just like, you know, something fine. And, you know, at one point, I got a client who, you know, was, like, my first $500 a month.
Jeff Mendelson:
Client. Right. You know, in $500, you know, I was making a lot more than that, you know, salaried. Right. But the the fact that that it came out of a different source. Right. And then I was able to, you know, do some more for my family and like like I was doing it for me, not because it was automagically appearing in my, you know, in my bank account every two weeks, you know, from the job that was like, you know something? I like this. Right? And all I need is another ten of these, and I'll be able to replace my income. Get another 20 of these. Oh, my God. Like, I'll be totally set. It will be life changing. It will be it will change my life. And it just got to the point where when I got fired for the last time, I was like, You know something, guys, I'm out of here. Let me tell you something. I was running scared because I was like, Who's going to support my Starbucks habit? Who is going to. Who is going to pay my mortgage? Who is going to buy the diapers and the formula for my kid? And it was like, you know, like, I don't know. You know, I didn't have the answers to all those questions. You know, but I have been blessed, you know, to have to have been able to continuously build and work on my own business, which is which has taken on various forms already, you know, in the past 15 to 20 years. You know, it's like I look at it, it's like, well, yeah, I was an SEO guy and then I was a paid ads guy. Then I was a website developer and now I'm a podcast strategist, you know? So it's like you're constantly reinventing yourself anyways, right? So might as well might as well do something great with it, right?
Brian Kelly:
May as well do something great with it. Then everybody hear that? I call that a bomb dropping moment, if there ever was one already dropping smart bombs, knowledge bombs, bombs of wisdom. Yeah, that's oh, my gosh, so many great things. And thank you for gosh, for so much. Thank you for being one of the rare ones that has successfully peeled himself off of those golden handcuffs and found that liberation and freedom. Thank you for admitting that you were scared because yeah, it's scary as hell when you don't know when you work at a corporation, you know, every two weeks or whatever that a check is coming in, you know the amount, you know what you can budget for when you get rid of those shackles. Now it's like, Oh, I either got to make what I made before to live the same lifestyle or I got to figure out a way, a way to make more. And in the beginning, you may make less. And it's like, how do you build this being a corporate employee without the entrepreneurial skill sets yet? But the thing you did was very smart so much because you did your work, you got it done, you got what you were paid for, and then you worked on yourself. And I think the company is more than happy that you finished the work that they paid you for. So I don't see any issue with that, I would think.
Jeff Mendelson:
Right, until they hired exactly that, too. So all right. Something happened.
Brian Kelly:
And that's the thing, you know, like you were saying, hey, maybe we should try this. The thing with corporations, typically that there are exceptions to the rule, but you become an employee, you do what they tell you when they tell you where they tell you how they tell you. It's like you have no creative freedom of very just a tiny bit like you talk about Linux, you got freedom and how you write the software as long as it gets the results they're looking for. But other than that, all the requirements are written by them. You've got to follow them. And it's just so it's it's not for everybody, once again, entrepreneurship, but I think it is for everybody. And the fact that you can be free and liberated to do what you want, when you want, how you want, and call your own shots. And it's up to you whether you fail or succeed, period.
Jeff Mendelson:
No, I want to interject something with what you just said. It's not about knowing, knowing everything. I am not a Linux expert. I'm not an HTML expert. I'm not a CSS expert. Fancy myself a WordPress expert now, but like, okay, I'm sure some other people can run circles around me. Right. But I'm not I'm not a real expert in any of these things. You know, thank God for Upwork. Because as long as you can articulate what it is that you need, there are experts out there that will get it done for you right now. You know, I was always in, you know, like technology types, presales, engineering roles, things like that. So I knew a thing or two about how to write a specification, right? So I knew, you know, like you don't just go and say, hey, it's broken. No, it's not just broken. Like, you know, here's the problem. Here's what's supposed to happen, here's what's not happening and here's what it should do, right? So I knew how to write all that very concisely and to the point. So what happened was, instead of me futzing around with trying to move a pixel five, you know, an image five pixels to the left, I was like, I don't have time for this. It'll take me an hour to figure it out. Go hire somebody.
Brian Kelly:
Yep. Right.
Jeff Mendelson:
And that that was the first thing. So one of the books that you you know, from your bookshelf, the four hour workweek, I think everyone has read that at that point that that book changed my life. Right. Because I was looking at it, I'm like, wait a second, you can you can really do this. And I knew a thing or two about about outsourcing before I'd already done it. I'd done it to India. I'd done it near-shore, done it onshore, you know, all this stuff. And I was thinking about it like, Yeah, I could just expand this a little bit. All I need to do is get is establish a great relationship with somebody and you know, the magic will take care of itself. You know, I have this one guy in India, he lives in Calcutta. I have never heard his voice. Right. He will not get on Skype with me. He will not WhatsApp with me. He will only communicate with me through email. But I'll tell you what happens. He I give him something to do in the next morning Eastern Time. It's done right. And it got to the point where I'm like, you know something, dude? I'm going to, you know, let's work something out. I am going to pay. You know, I had to explain to him the whole concept of not working hours for dollars, but I'm going to put you on a retainer, right? Whether I give you zero work or whether I give you a bunch of other work, like the minimum you're going to charge you're going to charge me a minimum every two weeks. And here's what happened. Guy invited me to his sister's wedding, right? Because he knew that he could count on that money for me, whether I gave him a lot of work or a little bit of work, because, you know, the work's not always steady. Right. You don't want to get into a point where you're hiring people and you're paying these you know, you're paying to keep them on retainer type thing. He was perfectly happy with that arrangement. And the thing is, is that it was a godsend for him because he knew that he could count on it.
Jeff Mendelson:
You know, every two weeks that, you know, I was going to pay him at least something and that peace of mind. You know, for him was great for him and his family. It was great for me because he could handle all of that technical stuff that I that would take me a couple of hours to figure out. But it'll take me only a few minutes to write up a spec to tell him, okay, I've got to move this. I got to move that. And it just gets done. And once you master that, you know, then you realize it's not you know, it's not the how. It's it's the who. You know, who is going to do this, you know, building a sales funnel. Yeah, I know how to build a sales funnel. I can build it an active campaign, Clickfunnels go high level, you know in any one of these tools. Am I the right person to do it? Hell no. You know, you've got to bring in you've got to bring in the right person to do it, you know, give them the tools that they need and let them shine. They are going to have a much clearer head for it because at the end of the day, you know, as an entrepreneur, like, you know, I have a million things that are that are competing for my time and doing those types of jobs. They require focus, right. And focus is something, you know, you know, when my when my OCD kicks in, you know, like I can tune out the world and then nothing gets done. And then I blow 3 hours, you know, on two lines, of course. And it's like, that is not enough use of my time. So I go and what I go in, hire and out, you know, like you build a great team. And one of the, one of the things that I loved doing this was pre COVID, by the way, was to try was to try to visit and meet each one of these people that I was working with in person.
Brian Kelly:
Right.
Jeff Mendelson:
So, you know, and that's that's brought me to some really great places around the world. You know, I had the bandwidth to do it and I had the laptop and like I got really good with, you know, swapping out SIM cards and all that. And it would take me some really great places like Argentina, like Uruguay, Israel, Eastern Europe, you know, and just go and meet with these people. And what happens is that once you break bread with somebody, when they're not this, when they're not this three inch screen, you know, this three inch thumbnail on your screen when they're actually a, you know, a living, breathing person and you bought them lunch or you had a beer with them. Oh, my God, they're are your friends for life, right? And they will do anything for you. And what happens is that if you can make that happen, that is going to be the absolute that's the end game, right? Then these people will be with you for years. And those are the types of relationships that I try to cultivate. I usually see my team more than I see my clients because my clients are also dispersed, you know? And if I have a chance to go visit them in person, yeah, of course I'll take it. Right. But I think the more important one is, you know, if you're paying in the Philippines. You know, to make a trip out of it. First of all, it'll be life changing to see how the other half lives. Right. And B, you will make such a huge, outsized impression on the people that you are that you are working with. They will be your friends for life.
Brian Kelly:
Those are all fantastic tips and advice. My gosh. And yeah, it. What can you remember? I mean, I'm thinking about it now. Can you remember that moment when you got the help? So when you first get the help, you're still kind of in that rut in the row of doing everything yourself for a little bit. And then it finally hits you that moment like, you know what? I don't have to say no. Every time someone asked me if I want to build this extra thing for them, it's like I have help. It's an aha moment. You go, holy. I had this happen for me personally. A woman asked if I would convert all of our websites from in. I call it Infusionsoft over to the go high level platform. And at that moment it hit me. I said, Yes, okay, I'll go. And then I went and I found out how long they gave me an estimate, how long it would take. I took that, marked it up a little bit and said, Here's the price. If you want it, let's do it. And what was that for?
Jeff Mendelson:
And then they said, Yes.
Brian Kelly:
What was that?
Jeff Mendelson:
And then they said, Yes.
Brian Kelly:
Oh, of course they had to because they were under my they were working in my I was paying them. Right. So I go through what's called a VA agency, which is really cool to have a great model. I get a primary VA, but any time it goes outside of her skill set because I don't have every skillset in the world either. No one, no one person does they I just go to a manager, they assign to me and they drop in a different VA while my primary continues to work. The other one does the special work and I had at 1.4 of them and I thought, Oh my God, my mind was blown. I said, This opened the door to possibility. And I said, I don't ever have to say no if I don't want to. It won't ever have to be due to the fact that I don't have enough personal time to do it. Just like you said, write the spec. I do that through video. I just do a video on Camtasia and our loom. Other people know by loom and I talk into it. I don't write anything. I mean rarely anything. And all I do is like, if you can follow these instructions, you can make this work and it works wonderful.
Jeff Mendelson:
You know, you hit on something interesting is that, you know, you learned that you don't have to say no anymore, right? Where you can were you really can if somebody asks you something, you know. And sometimes I even trained my clients this as well. It's like, listen, anything you ask me. You know anything you ask me, the answer is yes, right? It's like, can it be done? Yes. Of course it can be done, you know, then it becomes time and effort. Right. So how much time and how much effort and how much are you willing to pay for it? Right. You know, I'm being a little facetious. Right. But at the same time, you know, your greater danger comes from saying yes too many times to clients, because when you have those clients happy to find the right person to show the pain in the ass. Clients. Right. Right. You know, you want to make sure that you're not saying yes too many times to those types of clients, because they will sap your energy. Because at the end of the day, one of the one of the things as entrepreneurs, as solopreneur is one of the hardest things to push off your plate is account management. Right. So if you cannot so if you are the person who takes that phone call each and every time and they and they're going to be chewing you out every time, and they're going to be less than enthused with working with you, or they're the type of clients who thrive off of creating conflict as opposed to creating solutions. You need to fire them quick because they will sap your energy. I know so many times that you know where I took on a client and they were just really hard to work with and they just didn't go by the rules and they just didn't. You know something? There are only two times I needed to write a check back to the client. I'm just like, You know something? I'm sorry. This is a big mistake. I wrote a check. 5 minutes later, I get a phone call. I got a new client for even more than I just lost.
Jeff Mendelson:
It happened to me twice. And, you know, it's just that good karma. It's just that good, you know, it's. It's freeing up that positive energy because you need to be very, very protective of your energy because you need that not only to show up for your clients, you need to show up for yourself. You need to show up for your family and you need to show up for these, you know, for these Vas that you're now employing. Right. You know, they're they're relying on you to keep them busy as well. So you have a lot on your shoulders that you need to think about as you're pushing that forward. Right. And if you don't have a good system in place, you will sap your energy, to say the least.
Brian Kelly:
Yeah. And I've had so many discussions about that very topic where a bad client can be like a cancer to your business because they literally start eating away at your time like you're seeing Jeff and your resources and your emotion. And so over this course of time, I've learned so many different things. And one is I spend a good deal of time getting to know a client before I'll bring them on. I have a big ticket item myself and I don't want that kind of client to keep haranguing me. And so I actually do a one hour free coaching call with no sales pitch whatsoever. And the whole purpose of it is to give them value, answer the questions in the arena that I'm expert in, and at the same time, I'm discerning whether or not I even would want to work with them if it came to that. It doesn't always come to that. But if it did, I know pretty much in that hour whether or not this would be an ideal client or not, and I'll just be able to I'm prepared to say no the second if they do say, hey, I'd like to work and like, you know, I don't think you're quite ready, I'll let them down easy and I've done that. That helps a lot to avoid after the fact. Now you got someone who starts griping like, I don't have to fire him because I did the pre work up front, which you just learn by going through that hell that everyone goes through. When you have that client that sucks your whole life dry. It's like, I don't want that to ever happen again, so I'm going to figure out a way to make it not. And there's other ways to do it. You can do onboarding forms where you can get an idea of their mindset and other things by their answers before going forward. That's that's the one thing that I find a lot of entrepreneurs, including yours truly have difficulty doing sometimes is is actually saying no, especially to a brand new client. They have a heartbeat. They have a credit card with room on it. And it's difficult to say no. It used to be now I'm like, I'm going to I'm very picky and choosy. Wished that I'd always been that way from day one because of everything you just said, going through those kind of things. It's like, No thanks, no thanks. I don't like doing that. So what are you up to today? You do so many things. You're you've got digital, a full service digital marketing agency or a podcast expert coach as well. What is your what is what's moving your fun needle right now and paying the bills and all that good stuff for you right now.
Jeff Mendelson:
You know, I had a podcast like six, seven years ago. I got up to five episodes, so I don't know if that quite qualifies right. But it's still you can you can find it. I'm not going to tell you where it is, but, you know, but you can find it. And, you know, I always had this little tickle on the back of my head that, you know, I want to do this again. You know, when part of this came from wanting to leave a legacy, right? Because a lot of the work that I was doing was, you know, I'm doing I'm doing client work. You know, some of it's high ticket, some of it's lower ticket. You know, I try to mix it up simply because, you know, like, you know, they both have different retention rates, right? So, for example, I do I also do website hosting. Right. We talked about this a little bit in pre show. You can't necessarily by hosting for me, right? If you want to by hosting go please go to GoDaddy. The only host thing that I do is with clients that I have already worked with. Right. So right now I'm hosting about 100 domains. And what's cool about that is website hosting. You know, this is just one of many types of revenue streams is that it's very sticky, right? When someone wants to take their website and go somewhere else, please go for it. You know, it's all yours, you know. But then they have to hire another expert and who knows if they're an expert or not. And then, you know, it's just dot, dot, dot, dot, dot, and it's really, really hard for them. And like, you know something, I'll keep on paying you 50 bucks, right? And what happens is that, you know, when you get you know, when you get 100 clients paying you 50, $50 a month. It's you're not going to retire from it. Right. You still have to give good service. Right. So but it's there. But let me tell you, you know, those types of of of low impact recurring contracts, you know, they will keep you from having a disastrous month versus a bad month.
Jeff Mendelson:
Right. Because there's still something coming in and you're not totally dependent on, you know, the three whale clients that most entrepreneurs typically work with, you know, they get like the you know, they get the the 2 to 3, you know, seven, 10,000 a month clients and then they have a bunch of smaller ones. But what happens is that that's a really dangerous position to be in, right? So to answer your question, what am I doing right is that I am you know, I'm shifting all of that. One of the things that I learned, you know, over the over these past two and a half years with my podcast is this is the ultimate lead. Lead gen tool. It's the ultimate networking tool. Right. And the analogy I give is this, Brian, if I was to meet you at a traffic and convergence conference or a Funnel Hacking Live or take your pick of whatever conference we can now go to. Right. I would probably get a minute and a half of your time. Mm hmm. Right. You. We'd smile, shake hands. Hey, I saw you over here that thought that. Hey, you know, nice thing. You here is my business card, right? With a podcast, especially an interview type podcast. What happens? You invite them on to the show. You you get to know them on a more intimate level. Right. And Brian and I haven't met before today, but he's been shadowing me for the past couple of weeks. I've been shadowing him for the past couple of weeks. You know, we've been sort of cyberstalking each other. I'm not ashamed to say it right. You know, but at least you know. But but I found a new, you know, a new respect for what it is that for what it is that Brian's doing on the show. Right. And what happens is, you know, now that we have a chance to talk and we have a chance to, you know, the personalities really come out. Right? I know my personality is toxic to one out of ten people. Right. I know it. Accept it. Move on. Right.
Jeff Mendelson:
But you know, what happens is that the fact that I can sit here and, you know, we can nerd out on all these different marketing concepts and how to and how to do that. That is really energizing. Right. It's it's really great. And what happens is that. You know, if I would have met you at a show, I probably would have got, you know, and a minute and a half of your time. Now, I got you for over an hour. Right. So this is my hour to make you. Totally impressed with everything that I have to offer. Right. And the way I look at it is that if I do a if I do a podcast interview with somebody. And that person does not end up doing business with me or me doing business with them. The worst case scenario the absolute worst case scenario, the worst thing that happened in that hour is that we made great content. That's the worst, right? Imagine what the best case scenario is, right. All of a sudden, Brian's just like, you know something? Jeff, I want to hire you because, you know, my team's not. You know, my team's not cutting it. And I see how how fast you're doing it. It's like, oh, my God. Like, look at. Look at all those processes you have in place. Look at that. I got to get in on that. Right. And that's what happens. Right, is that, you know, when you're bringing all these people on. So you need to be really intentional about, you know, about starting a podcast. I, you know, I admire people that can, you know, that do start podcasts and maybe do solo shows, you know, things like that. That's great. But how are you meeting new people? Right. And if there's one thing that COVID taught us out of anything, right, is that, you know, no one really wants to go to conventions anymore. You know, they you know, they they do they want to get out of the house, but. No, no, you don't. I get so much more runway. I get so much more face time by doing this as opposed to shaking hands with someone at a shaking hands with someone at a convention.
Jeff Mendelson:
It just doesn't you know, it just doesn't get me excited anymore. Who wants to go convention and get all those little trinkets and, you know, squeezes? And, you know, I have a little you know, I have all my badges, you know, hung up over here, you know. But end of the day, the ability to put, you know, to bring new ideas and to talk with people because all it takes is one idea. Right. And what happens? You put a microphone in front of your face. Everybody thinks you're an expert, right? Who was I to start a podcast? What did I bring to the table? Right. Fun fact. I used to stutter when I was when I was in high school. Right. You know, and that stuck with me. When I was coming up with this concept, I was like, Why? Like, who am I to start a podcast, right? Hated the sound of my own voice. I obsessed over every little detail I went to Best Buy. Here's something you know, I went to Best Buy here in the US and I bought every microphone. Right. Because you can. You can go and return them, right. You know, but I bought every microphone because I knew that there had to be something, you know, like each one sounded a little bit different and we're going to plug them in one by one. And I would obsess over it. And and then I was like, you know, something, to hell with this. You just got to you just got to start. You just got to start. And please don't do this. Everybody who's listening, please do not go and listen to my first ten episodes of my podcast right there. All right. Please do not do it. They're bad. They really suck. It's like I cringe just thinking about them. Guess what? Two and a half years later, 300 interviews later, I learned a thing or two about a thing or two. Right. And I've gotten a lot more comfortable with, you know, with being in front of the camera and talking with people. And, you know, it's like still to this day, if I had to do a solo show, oh, my God, it will take me.
Jeff Mendelson:
It'll take me 2 hours to get a paragraph out edgewise. Right. But put someone else in front of me. Dude, we can go all night.
Brian Kelly:
Yeah. It serves both sides. I mean, you are so astute. You know exactly what works. I do an advanced live video master class every three weeks called Peek Masterclass dot com. Anyone wants to go check it out Pete masterclass dot com. They're free hundred percent free every three weeks. And I talk about a lot of what you just said. One was I had a gentleman by the name of Seth Green. I was on his podcast and then he was a guest on this show as well. He partnered with the one and only Kevin Harrington, who is one of the original sharks from the hit show Shark Tank and, you know, responsible for the ads on TV Empire. I met him several times in person. Amazing dude. But Seth was a partner and it was just Seth, an AI. And Seth said something. They had done over 700 podcasts by this point together. Some of them were together. Most of them were Seth. And they said that what Seth had to say was quite compelling, and that was that. It's not about the vanity numbers, it wasn't about the likes, the loves, the shares, the reviews, the five stars and all that. It was about the relationships they built with the guests, you, the interview, the guest, the the people that's coming on that you're interviewing. And it's also the cross-pollination of expanding the exposure because you are also they are sharing you with your with their tribe and vice versa. And it's just a beautiful thing. It's the right way to go interview style on occasion. It's okay to go talking head. That's what I call it solo. I've only used that when it guest has canceled and that had a prepared material that was an hour long. Just do another masterclass or I'd do something that was appropriate. But typically from every vantage point, it's from you establishing a relationship, whether you do business together or not. I don't look at it that way. It's there. I strategically bring in guests that could potentially be a client someday, but I'm not worried about that. I'm worried about lifting you up, Jeff, giving you exposure, raising your excellence and and your your genius and extracting it so others can utilize what you've said and establishing a relationship with you. And at the end of the show, oftentimes I don't look at it this as my business. My show is never my business. I look at it as a relationship builder. And there are times when the guest who comes on, I become a client of theirs. It's not always that they're going to become.
Jeff Mendelson:
My prop there. Right. You saw that. It was pretty meta.
Brian Kelly:
Yeah.
Jeff Mendelson:
Yeah. You know, I you know, I want to share something. I want to share something with your with your audience. I if I was to obsess over the vanity numbers, I, I would a be a nervous wreck. Right? And I probably would have stopped this after about after about six episodes. Right. Because I would have been really frustrated and like and I just made a promise myself, I am not going to look at the numbers. And guess what? I have no idea how many downloads I have. I have no idea how I rank. I don't subscribe to charcoal. I don't do any of that. And a you know, I'm a little bit more calm because of it. Right. I also don't. You know, only one person out of the 300 people that I've invited on my show. Only one person asked me about my audience size and I threw some BS number out there just simply because I was embarrassed, because I didn't want to go and check it out. And whatever number I threw out didn't impress him. So he didn't book. Guess what? Good riddance, right? Because I didn't want anybody like that on my show anyways. And what happens is that once you get on those podcast directories like Pod Match and guest SEO and podcast guest dot com, you know, all those, all those places, right. What happens is that, you know, there are some pretty heavy hitters that frequent those directories as well. Right. So, you know, a couple of weeks ago, you know, I interviewed, you know, a CEO of a of a $70 million a year tech company. Right. I interviewed the former CEO of eBay. Right. I interviewed maybe like five or six VCs. You know, and I'm just thinking, like, why are these guys talking to me? Right. I even if I would have met them on the street, you know, and these are people that even if I would have met them at the show, they would have, you know, I'm not talking to this guy. They wouldn't have given me the time of day. But since there is a microphone in front of my face, guess what?
Jeff Mendelson:
They gave me an hour of their time and I have their cell phone numbers and I have their direct emails and I have a way to get back to them. And all of them will remember my name because we we created some great content that day. Right. So, you know, you know, the bottom line with this is that you really. You know, everyone says like, there's no better time to start. You know, you can start podcasting with your you know, with your cell phone. Yes. All of that is true. Right. You know, you can. But, you know, take a look at my graveyard. That's about $500 worth of equipment back there that I don't use anymore. But they're insanely well well designed, which is why they're part of my backdrop now. Right. And they're not sitting in a drawer. But what happens is that you don't when you like when you get this, like, you know, I went I think I went through a kind of a dark period, you know, and and I it's got to be within like the first 40 episodes that I produced where I was just like, why am I giving these people a platform? Why am I doing this? Right. And at first I was just like, I just want to speak with interesting people. Right. But unfortunately, speaking speaking with interesting people doesn't pay the bills. Right. Know, because, you know, it costs money to produce all this. Right. You know, you you know, you've got to pay the fees for streaming hard. You've got to pay the fees for, you know, for the hosting and, you know, all the other equipment that you have, you know, you got to pay for Internet. You know, this is a business, right? You have to make sure that you're doing that. So it felt like free work, right? Until, you know, like I was talking I was talking with a friend of mine. He's like, oh, my God, you have access to all these great people, but how are you doing with that? And that's when everything just shifted 90 degrees, right? And then I was like, okay, wait a second, I am talking to all these great people.
Jeff Mendelson:
These people are coming to me. I'm not sourcing them. I'm not chasing anyone down. I am not begging anyone to come on the show. I actually have a process. You know, there's a filter you need to go through in order to be on my show. And I'm kind of particular I'm not that particular, right. But, you know, I'm kind of particular of who I'm bringing on the show. And, you know, these people that supposedly have less have more money in, you know, in less time than I do, you know, are taking the time to fill out my funnel. To get onto the show and to spend an hour with me. Right. That in and of itself is absolutely mindblowing. Mind boggling to me. Right. And it still floors me to this day when I go and I look at some of these people, I'm like, why? Like, why would you do that? Yeah. Because I'm freaking awesome. That's why, you know, and we're making great content. That's why, you know, and you know, I can tell you great stories about all these people that you're, you know, that you're, you know, that you're scrolling through right now. These are all amazing people that I never would have had the chance to meet otherwise. And I think that is the part that is just like, oh, my God, it just floors me every single time I think about it.
Brian Kelly:
And I'm going to do it again because it's all because of you, my buddy. Another bomb dropping moment. You're seeing so many things that are so near and dear to me that are so spot on. Everything he said. It is about the relationships, the people you're going to meet. Process involved strategy for bringing additional people on which I have a strategy that organically brought me none other than the great Les Brown on my show. And at that point I'm like, Who am I to have less brown? Same thoughts you were having. It's like, Well, hey, who am I not to, you know? And that resulted in us having phone calls, one on one, two of them after the show is over, continued and forming joint venture partnership and stuff like that that I never would have ever conceived happening had I not done the same thing that you're talking about, Jeff. And that this is a live video show that gets repurposed in a podcast. It's a similar type of approach. There's a lot of similarities between live video and audio podcasting, if that's where you start at. And yeah, the my God, the benefits are immense. And a lot of people will think like, you know, those thoughts that were going through your head like, why am I doing this? And everyone goes through these thoughts at some point for sure, because there are those slow moments. I still to this day have those thoughts creep in. I've been doing this particular show for over three years, and on occasion I'm going, Man, do I really want to continue doing this? And then the next 5 minutes go by to smack myself and said, Heck yes, this is awesome. I get to meet amazing people like Jeff. I get to meet amazing people like Les Brown and others that are multimillionaires. That what I've learned is wealthy people are actually fantastic, wonderful, amazing people. And they got wealthy because they served others. That's why they got there. There are bad apples, for sure. But, you know, wealthy people are painted in such a horrible light. It's just it's been such a wonderful ride and journey. And I know I don't plan on giving up any time soon because of I learned more than anybody else by doing this podcast, this show, I get I am the most blessed person on the planet.
Brian Kelly:
I learned so much. I learned something from you already, Jeff, with the windsock on your microphone and things that we were talking about before we even started the show and the beautiful LED arrays behind you with that perfect that sunrise right over your head. That's awesome. For those of you watching live, by the way, if you're not watching live, you should be. Why? Because you can comment and ask questions of our guests like Jeff. And to do so, you just go to the mind body business show and hit any of the buttons that say where and how to watch and they'll take you straight to a registration form. And guess what? We're going to give you a gift of worth $100 just for registering. How's that? All we're going to do is remind you of the show coming up. We're not going to pitch you or or sell you anything. So go ahead and do that. The mind body business show dotcom. Don't forget the word dot in front. A lot of people forget that and just hit one of those buttons and register and get on and comment live with us. I'll put your name up in lights. You get more exposure as well. It's just a win win win for everybody in so many ways. But Jeff, my God, you're so astute. I just I just looked at the clock. So what I want to do, Jeff also has a gift to give away besides the vacation stay I talked about. You see that up there? The big insider secrets. We also have a vacation stay to give away from. Oh, my goodness. I should bring this up on the screen. I'll do that a little bit later. We don't have much time, though. And I want to get to the man, the myth, the legend himself. And I want to give you the opportunity to talk about this wonderful gift that you have for folks as well. And we'll do that in just a second as a punch in what I wanted to punch in. That's not so. One of the things I love to do because we're getting close to the end.
Brian Kelly:
I'll just bring it up now. Jeff is I love to ask a specific question to end every show with. And the reason is, is because when I first started doing it kind of by chance, it was just one of those listed in the list you got to choose from. I realized that the answers were just profound and they were kind of mind blowing. I'm like, Wow, I think I'll end every show with this question. I'm glad I did. And they're very they can be personal, but they're always very, very profound in the answer. And so I can't wait till we get to that point where I ask you that big heavy hitting question. And so that I give us time for that. I'm going to go ahead and let everybody know who's still with us on here live, how to how to win, enter to win that 5 minutes day at a five star luxury resort, compliments of the big insider secrets. Get out your pencil or pen and your pad of paper because you'll want to write this down. You do not want to miss this last question, and you don't want to miss Jeff's gift. So stick with us. We still got more to go. But here it is. I'm going to put it up on the screen for you. Those of you watching live, what you want to do is write this down. You'll want to go to our p m for cash vacation. All lowercase r p a stands for Reach Your Peak My company R.I.P. Dot. I am forward slash vacation. Write that down. You have plenty of time. You don't have to go running away and entering and enter your information right now because you know we'll I'll look at this how my team look at it in an hour or two after the show is over, we'll award the winner by random draw. So don't sweat it. You got plenty of time. Write it down because you want to stick around for what Jeff has to offer. And do you want to give that away right now, Jeff? Do you want to talk about that now or do you want to wait till.
Jeff Mendelson:
Your question is great? Yeah, let's talk about it.
Brian Kelly:
Let's do it now, he says. And I say, let's do it now, too. Here we go. All right, go ahead. Take it away, Jeff. I'll drive if you like. Tell me where to go.
Jeff Mendelson:
Yeah. So basically what I'm about is helping agency startups and coaches target their audiences, right? So for me, it's all about helping you create a mechanism so that you can interview your best clients using, you know, without ads, without a prior list, and to really get your name out there and create an avalanche of content. You know, each and every time, you know, because all of, you know, each appearance, you know, my show are much shorter. You know, they're about they're about 15 to 20 minutes in length. We can we can repurpose at least 15 to 20 pieces of content out of it. We regularly write 1000 word blog posts. We create social media assets, you know, audio, gram's, all that neat stuff. One of the things that is really interesting about about a podcast is that, you know, like I said, put a microphone in front of your face. People want to talk to you. People will break down your doors in order to talk to you. So I my motto is to pay it forward. So I have done so many free discovery calls, right, where, you know, most people buy. But the ones that don't usually come away with so much, with so much additional with so much additional thing, the dog is really nervous. Hold on one second. Yeah. All right. Let them out. Sorry about that. Well, I just came home anyways. So, you know, I love paying it forward and I love being able to show people how this can work. And I do it in a way that, you know something, you don't want to do it with me today. No problem. You know, I know that I'm going to make such an impression upon you that, you know, whether you're already six months or two years from now, I've had people that have come back to me five years later and it's like, Hey, Jeff, I remember that conversation I had with you and you were great and you told me how it was, and you told me not to spend money with other people and not to do this until I was ready. But now I'm ready and let's do it. And that's what I'm you know, that's what I'm giving away.
Jeff Mendelson:
So I am very free with my time. Right. So you just go over there, click on Apply Now, you know, and let's set up a call, you know, and let's see if this is something, you know, that you can do. I work with I work with established businesses that know that they have to create content and they have to create value. And the fact of the matter is, with all these sales calls that you're doing and all these discovery calls that you're doing, you're going to be talking about them anyways. You're going to be having these conversations. Why not record it and share it with the world so that you can get it out there and just really make it happen. So please feel, you know, go to Agents Zappos.com. So I'm going to make you the podcast superhero, which is why you have all the superheroes behind me on the display. And let's talk is, you know, is basically what it is. You'd be surprised how easy it is for you to set this up and get people within your, you know, within your target audience to talk to you and to ultimately become clients.
Brian Kelly:
I love it. I love what you're doing. I love what you're about. So for everyone that's listening, that's Agents of pod. So it's agents0f pod. Write that down. Head on over to that website. Scroll down a little bit till you see a button that says Apply, Apply today. Click on that. It'll just drop you down to the bottom of the page with that format. As you can read everything on that page if you like, and then fill it out and you can tell that this guy is just a big old teddy bear. He's not going to bite. He can't because you won't be sitting next to you when you get on that call. So that's a good thing. But he won't bite you even if he could. He's a wonderful human being, has been a fantastic guest. I hope I get to get the opportunity to be on your show. I'm just going to throw that out there.
Jeff Mendelson:
You're going to be all right.
Brian Kelly:
I love it. I will do it. Whatever that filter is, show me where it is. I'll run through it. Let's see. I want to get that going. Cool. And so I promised. That will end the show with that big question. Before I do that, what is the best way for people to get a hold of you, Jeff?
Jeff Mendelson:
You know, LinkedIn is a great you know, it's very easy to find me there. Also, I have a website, Jeff Mendelson. That's where that's the home base for the podcast. You can see a little bit more about the coaching and mastermind that I that I host. You know, basically between that, you know, either filling out one of those forms and reaching out or connecting with me on LinkedIn, I'm always posting there. So, you know, just, you know, please reach out and say hi. You'd be surprised on just how much value you can get from one from one phone call. So.
Brian Kelly:
It's amazing, isn't it? So Jeff Mendelson. That's Jeff. And also on Rt.com head on over there to connect with Jeff or by the same name, find him on LinkedIn. And you can see his handsome mug up there. I'm sure it looks something similar to what you see right now. If you're watching this on video, that's pretty awesome, huh? All right. So made a lot of ballyhoo about this. Big question, Jeff. Here's the thing with it is there is no such thing as a wrong answer. In fact, the exact opposite is true. The only correct answer is yours. And that is all that makes it personal is that it is going to be unique to you. I've been doing this for a long time now and know two people yet no two people yet have answered it the same way. So it's unique to you. You may you may have the answer like that or it may take a few moments. Either way, it's just perfect because it's your answer. There is no stress, no pressure of any kind. Other than the fact that you're going, okay, Brian, what the heck is this question already? So with that, are you. Okay, he's ready. Here we go. Jeff Mendelson, how do you define success?
Jeff Mendelson:
You had to ask that one, right? So. Success. It's not fleeting. Fleeting is not the right word. I think it it it morphs and it changes. It's like a changeling, right? Where sometimes you can feel successful just for waking up in the morning. Sometimes you can feel successful just for scratching off those ten things, off your off your to do list. Some people feel success because they reached a monetary goal. The way you feel success, frankly, is having the grace to allow yourself. The opportunity. To not be successful. Think about it. What happens is, you know, like. We all got this far right, you know? You know, you said your age. I'm 50 years old. You know, I did something right to make it here, right? And I did something right to be able to to to be able to be certified unemployable in the past 15 years. And. You know, being able, you know, in not all of that time was this linear progression of being more and more successful. There were a lot of. Ups and downs and sideways and heartache and enjoys and amazing experiences and boring experiences and all kinds of stuff. Right. But what happens is that. The way you you interpret your success and you allow yourself to, frankly, not be successful all day. Every day is probably the best way to define it. Because, you know, I got to tell you, sometimes I wake up in the morning and I'm just like, I don't want to do this. I don't want to wake up. I just know it's like, you know, it doesn't feel right, you know? And you know, when you're working for yourself, you know? Yeah, I can ask the boss, you know. Can I take a day off? Yeah, sure. Go for it. Right. You know, I live in Florida. There's a pool, you know, ten meters away from my house, you know, so, you know, you can go do that. You know, there are lots of ways for you to, you know, take your liberties and decompress. Some people read, you know, other others play video games for a long time. For me, I did a lot of travel therapy. Right. Just take my laptop and go work out of a Starbucks in another city for a week, you know, things like that. So if you are blessed enough to be able to do that, then by my definition, you are already successful. And you know, that's and to allow yourself the grace to recognize that that this that you may not have hit that big, hairy monetary goal that you wanted, but you were able to take off for a week. You know, go hang out in we work in Mexico City for a week and just work from there. And you know, because you can that is success in my book.
Brian Kelly:
You know what's coming, don't you? Oh, yeah. Once again, smart bombs, knowledge, bombs, bombs of wisdom. Lots and lots and lots of wonderful, beautiful bombs. I love it. Yes, that is Jeff Mendelson, ladies and gentlemen, thank you so much. Jeff, you've been an absolute joy to interview. I cannot tell you this has been a real, real hoot for me personally. You've brought on some incredible value. Again, another unique answer to that question. No one else, no one has come close to answering like that.
Jeff Mendelson:
No one no one's going to come close to that one.
Brian Kelly:
That was beautiful. I loved it. I'll give you yourself basically the grace to be okay with not being successful each and every day that takes the pressure off and allows you to be successful because of that. I love that. Yeah, that's like one of those little mine. It's a mind bomb. There we go. Another bomb. All right, well, that's it. Ladies and gentlemen, this has been an amazing, amazing journey tonight with Jeff Mendelsohn. I appreciate you, my brother and I look forward to being on your podcast because I know I'm going to pass whatever filter you got, brother. Bring it, just bring it and we're going to have some more fun when that time comes. But until next week on our next episode. Until then, everyone, please, please, please be blessed and go out there and crush it and serve and change somebody else's life for the better. Until the next time we meet everyone. Have a great, great evening and we'll see you again soon. Thank you once again, Jeff. Take care.
Jeff Mendelson:
Have a good night.
Brian Kelly:
Thank you for tuning in to the Mind Body Business Show Podcast. At www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Jeff Mendelson
Jeff is the host of the One Big Tip Podcast. He also runs a full service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to established businesses; focusing on lead generation and ROI-based initiatives.
Jeff is based in Miami, FL, but works worldwide. He helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works, and what doesn't, in the digital marketing space.
Connect with Jeff:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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