Special Guest Expert - Jeff Sheehan

Special Guest Expert - Jeff Sheehan: Video automatically transcribed by Sonix

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Brian (Introductory) :
So here's the big question... How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, work dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers! My name is Brian Kelly and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. This is a show for entrepreneurs by entrepreneurs. I get the distinct pleasure of hosting this show and bringing on the most amazing, successful, experienced, and giving entrepreneurs you could ever meet. We're talking entrepreneurs from all over the world. In all different levels of success. Success is kind of a... it's a specialized term. It means different things to different people. In this case, these are people that have achieved a great deal of success that like to give back. In the form of coming on the show, spending their valuable time, to give you value. That's why I'm so blessed. I love what I get to do. The MIND BODY BUSINESS Show... What does that mean? Well, in my now fifty-six years on this planet. I spent, I'd say the last 10 or so studying only successful people. The reason I did that was that I wanted to find out what was it about those that had achieved more success than me? What did they do to do that? I mean, they put on their pants one leg at a time, or at least I thought, maybe they figured out a way to do that differently as well. In that course, I found over the course of time of 10 years of studying, and this is from personal mentors that I worked with side by side. People I spoke on stage with. It's also people from books which I've read and authors whom I've met personally. As well as authors that I haven't met personally, some that are still with us, and some that are not. Some that have passed on. Through that course of studying these people. What I found out was there were three patterns that developed. They kept bubbling to the top, and you might guess what those three patterns are by now. They're the very title of this show. MIND Is representative of a very powerful, yet most importantly, flexible mindset. Each and every one of these individuals, including the one you're about to meet tonight, has a very powerful and flexible mindset. You must be flexible in order to achieve, maintain, and then continue to grow in your success. Then BODY that's all about taking care of your body literally. Physically, and nutritionally. Again, our guest that's on tonight does just that. You'll find out. We'll talk about it. Amazing. Both on how you exercise on a regular basis and what you ingest nutritionally. Food, and liquid. Then there is BUSINESS. Business is so multifaceted. It involves skill sets that these incredibly successful entrepreneurs have mastered that include: marketing, sales, team building, systematizing, leadership, and the list goes on and on and on. The thing is, I personally don't think any one human on this planet can actually master every single one of those skill sets. I don't think we have enough time on this planet to do so. The good news is, if you master just one of those and I actually mentioned it, one of those skill sets, then the rest will fall into place. Yes, I'll tell you what that one is. It is mastering the skill set of leadership. Once you have done that, you now have the ability to scale your business by taking those tasks that you are not master at and delegating to people who are because of your leadership skills. That's what this show is going to cover, and we may cover all three, we may cover one or two of those areas. We go organically. That's what I love about the show. The bottom line is one thing I can guarantee is you're going to get immense value from our guest, Mr. Jeff Sheehan. This is going to be phenomenal. I can't wait to bring him on. Another phenomenal trait of very successful people is, the ones that I studied, they are all also very voracious readers. With that, I like to segway into a little segment I affectionately call BOOKMARKS.

Announcer:
BOOKMARKS! Born to read!... BOOKMARKS! Ready, Steady, Read!... BOOKMARKS! Brought to you by REACHYOURPEAKLIBRARY.COM

Brian Kelly:
Alright, briefly REACHYOURPEAKLIBRARY.COM, what is that? It is a website I had developed with you in mind. I'm not kidding. I did this for you. I don't need this website. This website I had put together. It contains, and is comprised of a collection of books that I personally read and vetted. There's not every book that I've ever read is in here in other words. These are only the ones that had a profound impact on me, either in my business life or in my personal life, or even in both. If they met any of those criteria, they landed on this site. I put those together with you in mind to give you the ability to find a good read quickly. That you know that these have been filtered and vetted at least by one other successful individual. That is my gift to you because reading is so paramount and so important to your success. Another thing I want to mention real quick before we go any further. Instead of clicking away or typing in this URL somewhere in a browser and diverting your attention elsewhere. I would like to ask of you for yourself to instead write notes. Write it down either on a piece of paper... You remember those things, don't you?... with a pen. Or on a notepad on your computer, whatever your mode of note-taking is. Instead of clicking away. Here's the thing... I always say this, I said this from the physical stage, and I say it on this show. The magic happens in the room... In the room! If you were to take your attention, your gaze elsewhere, and you're looking at another site while we're talking, while especially Jeff is talking and you miss that one nugget that could have changed your life forever, that would be horrible. I want you to get the most out of the show, so take out some notepaper or a notepad and take some notes. I run this show and while I'm running it, I literally take notes myself. I do the same exact thing, so I never, ever tell people or coach people to do things that I personally would not do myself or don't do myself. Alright, with that, it is time to bring on the amazing guest that you all came to watch. You didn't come to watch me. You came to see Mr. Jeff Sheehan. Here we go...

Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big-league, and qualified.

Brian Kelly:
There he is, ladies and gentlemen, the one, the only, Mr. Jeff Sheehan.

Jeff Sheehan:
Well, Brian, it's a real pleasure to be here this evening. I am thrilled to be joining you. You've had so many distinguished guests on your show. It's absolutely incredible some of the people... some of the people I know personally, and it's very, very humbling. I honored to be on the show, quite honestly.

Brian Kelly:
Goodness, I'm the one that's humble. Thank you so much! I feel the exact opposite. Thats fantastic.

Jeff Sheehan:
I appreciate that very much.

Brian Kelly:
It's mutual respect and, you know, just having that wonderful chat with you right before we went live, I feel like I've known you for a long time. This happens quite often. There was an instant rapport. At least I felt it.

Jeff Sheehan:
Right, no, absolutely. Absolutely.

Brian Kelly:
I don't want to be presumptuous now.

Jeff Sheehan:
I was wondering who was the guy on the other end of all those text messages and emails. As I mentioned, when I was talking to you, I've never seen anyone do such a comprehensive job preparing for a show in this world. I actually had three podcasts a number of years ago. I know what it takes to put these things and on what you've done. As far as the holistic approach, and the comprehensive approach. Just absolutely incredible. Brian! You're firing on all cylinders with regard to what you're doing.

Brian Kelly:
Alright, That's our show everybody...

Jeff Sheehan:
Although, sometimes I had nightmares over was I going to get, first thing in the morning, a text message from Brian saying did you do this? Then you have the word STOP at the end... I was ready to hit STOP, ok.

Brian Kelly:
It's so funny. I love the feedback. I always love feedback, always love it. Before we get moving and deep into it, Jeff. I want to pay homage to our wonderful sponsors and tell everybody who's watching live to stay with us till the end of the show because when you do that, you will get the opportunity to win a five-night stay at a five-star luxury resort. Compliments of... You can see him in the upper right side if you're watching this live on video, THE BIG INSIDER SECRETS. That's at THEBIGINSIDERSECRETS.COM. That is a wonderful, wonderful, giveaway. I'm so appreciative of Jason Nast, the owner of that company, and his crew for doing that for us. We do this every single week. Then there's another little nugget we need to mention. If you're looking to put on a live show and say you're struggling, it's overwhelming, you want a lot of the processes done for you (while still enabling you to put on a high-quality show... which is not easy to do), connect with great people like Jeff, and grow your business all at the same time then head over to CARPETBOMBMARKETING.COM. That is CARPETBOMBMARKETING.COM, saturate the marketplace with your message. One of the key components that's contained in the CARPET BOMB MARKETING courses is one that you'll learn how to absolutely master. It is the very service we use to stream our live shows right here on THE MIND BODY BUSINESS Show. Over the past nine years or so, we have tried many quote-un-quote, TV studio solutions for live streaming. I'll tell you, STREAMYARD is the absolute best of the best. It combines supreme ease of use along with unmatched functionality. Start streaming high quality, professional-looking, live shows for free with STREAMYARD right now. Go ahead and visit the website at https://ryp.im/streamlive for you watching, and listening write that down first and visit it later. Again, that website is https://ryp.im/streamlive, and 'ryp' stands for Reach Your Peak. https://ryp.im/streamlive. Now back to this amazing, amazing, man named Jeff Sheehan. We are going to now give him the respect he deserves and give him a proper introduction. Would that be cool, Jeff?

Jeff Sheehan:
Absolutely. Whatever you want to do Brian. You're the host, ok.

Brian Kelly:
You're awesome! With over 40 years of high tech global sales, marketing, and advertising experience with many Fortune 500 companies, including:... Listen to this list people... Intel, Apple Computer, IBM,... My geek needle is pegged already..., Hewlett-Packard, AT&T, and as well as many others. Jeff is an IBM influencer, futurist, social-selling and marketing consultant, and job search mentor. As well as the former volunteer director of the Holy Spirit Catholic Church Career Ministry in Atlanta. He is also the co-author of the book "HIRED! Paths to Employment in the Social Media Era" and we will talk about that as we go through the show as well. Now, officially, formally, Jeff, welcome to the show! I feel so blessed to have you on. Thank you for coming on!

Jeff Sheehan:
Well, thank you, Brian. Distinct pleasure, as I mentioned earlier, to be here this evening and share my pearls of wisdom or whatever you want to call'em okay. One thing I'd like to clarify a little. You have a marketing and sales expert, quite honestly I know a lot, but I don't know a lot. I continue to learn something new every day, so I talk about this all the time when I give talks. If you hear someone calling themselves an overall marketing expert or social media expert in this day and age, I tell the people in the audience to hold onto their wallets, or the pocketbooks, and run for the nearest exit because there's so many moving pieces. So much you have to learn on a Day-To-Day basis. It's impossible to be an expert at the potful. Now 30 years ago, yes, it was very easy. Having been in the ad agency business, I know there were maybe half a dozen things or more, maybe a dozen max that you had to do in order to be effective with regard to marketing messaging and what have it. Now it's just there are a plethora of different things and everything changes on a day to day basis.

Brian Kelly:
Wow. That's a golden nugget right there. I wasn't going to put you on the spot and you can reject answering this question, but do you mind if I ask you how old you are Jeff?

As I said earlier, I'm three away from the seven zero mark, ok?

Brian Kelly:
Alright!

Jeff Sheehan:
So as I told you, the older you get, it's how many years you are from the next decade. Ok so..

Brian Kelly:
Alright.

Jeff Sheehan:
It's just great to be moving forward and continuing to be active. I mean, a lot of people, contemporaries, are retired and I can't. That's the furthest thing from my mind, quite honestly.

Brian Kelly:
I love it. I'm the same way a retirement doesn't... That's not a word in my dictionary. I don't understand what that word means. It's just going to keep going. Mike Mastroianni, a friend of mine, "I like this guy, he recognizes talent and I know just by his confidence that I'm going to learn from him." There you go... Alright!

Jeff Sheehan:
I appreciate that Mike very much. You know like I said, I've been blessed. I had a great career for many years, travel the world, and called on some phenomenal companies, worked with them, worked with their engineers, worked with their procurement people in the global supply channels, and traveled to places like China, Singapore, Malaysia, Japan all the time. I have a well-rounded background from that perspective and bring a little bit different spin to things in the marketing and sales arena.

Brian Kelly:
I can imagine with all those cultural differences how well-rounded your experience is and, you know, I would venture to say you're far more an expert than most people on the planet already. Just by, you know, where you've been, and who you've been involved with. You know, when you go to other cultures, that helps you to understand people at a different and a deeper level, even when you come back home. Does it not?

Jeff Sheehan:
Oh, absolutely! Believe me, I made some mistakes. Some caused cultural nuances. One of my stories that I share, from time to time, is I worked for the Japanese companies, with about 16 billion and a hundred thousand employees now. I went frequently to their offices, their headquarters in Kyoto, and to the factory in Fukui. Which was not too far outside Kyoto. In the factories, you have to wear different slippers. When you go to the factory you have to take off your shoes and they make you put slippers on because it preserves the floors. I went into a meeting, this is with one of the major clients, and we're in the room... I'll never forget this... I had to go to the bathroom so I went to use the bathroom. You have to change slippers to go into the bathroom. The slippers... I think the bathroom slippers are red and what you walk into the factory with are little blue slippers. I went in there and changed into the red slippers. When I came out and I walked back into the meeting room with all the officers of the company, as well as the customer, and all of a sudden I saw a number of the Japanese people burst out laughing. I thought I had something wrong. I hadn't, you know, zippered my pants properly or whatever. I had done something nefarious. They kept laughing and kept looking at me like I had done something really weird. I said, "What's going on? What's funny?" Then they pointed down at my slippers and I had really done something that was quite the faux pas with regard to the culture of that factory organization. I'll never forget that day as long as I live in the humor, but also the embarrassment on my behalf with regard to what I had done.

Brian Kelly:
I love that. There are so many other things, like numbers that are unlucky, like the number four...

Jeff Sheehan:
Right. Correct. Absolutely. Yes...

Brian Kelly:
I mean, I remember doing a presentation. I was there representing my mentor and his company. I was speaking in front of a large crowd of someone else's, a friend of his, so my mentor couldn't make it, so I stood in for him. I used his slide deck, right? The PowerPoint.

Jeff Sheehan:
Right.

Brian Kelly:
I put it up there and this gentleman had a lot of international folks in the audience and he often did. He came to me and says, I'm not... He was a really cool guy... he said, "I'm not telling you to change anything right now but I noticed you have the four keys to something... four is a really unlucky number in certain circles." I'm like, thank you for that. I'll modify that next time. There are little things that you just don't know, right?

Jeff Sheehan:
No, absolutely. You have to be very very careful when you're traveling overseas with regard to the cultural differences and what you're going to do to adjust to them. As you said, the PowerPoint, in my case, that was just one of many things I'd done... The handshakes, the bowing, and everything else. This becomes a little bit uncomfortable because you're not sure when to do certain body language inflections and things like that. You get used to it. People are people, quite honestly. Regardless of where you are in the world and they treat you accordingly. If you treat them well, they treat you back just the same. It's wonderful still having these contacts and friendships with these people after so many years.

Brian Kelly:
I mean, my goodness, you have so much experience and background. You work with such monstrous and beautiful companies, you know, on the electronic front, I call it. Or the tech front, from back in the day when, you know, that was that was real tech then. (Laughing)

Jeff Sheehan:
Oh, absolutely.

Brian Kelly:
I mean, I started calling Silicon Valley in 1981. I remember calling on Atari and Apple Computer, Hewlett Packard, number of those back then. Here I am many years later, still working in the sector in some respects. I was at the forefront of so many technologies. The PC industry, the cell phone industry, working with AT&T, going to the Bell Labs up in Holmdel, New Jersey/Whippany, New Jersey, and some of their facilities throughout the world. Then also with regard to working in the PC industry at the forefront of the whole entire world of PCs and some of the people you get exposed to, like the late Jim Seymour, who is a media person. John Dvorak, who's still active there in Silicon Valley, but the leading people within the PC industry as far as PR and getting the word out. For instance, K'Jon, every once in a while is... I look at him, Jim Seymour, and Michael Dell in regard to what a critical role they played in Michael Dell's success. They discovered him when he was a college student and they just promoted the living daylights out of him through the PC mag and some of the other publications. Michael Dell has gone, as you know, multibillionaire many times over due to the fact that these people really befriended him and made him a champion of the PC industry back in the 80s. Just a phenomenal experience and that I have no regrets whatsoever, although it was different a lot of times, challenging, not getting any sleep, but you live and learn. That's why this whole world of entrepreneurship is challenging in so many respects. Compared to some of the things I had to go through in the corporate world, it's a lot easier because of the fact that, you know, to get a little bit more sleep than I used to, particularly going with Asia. When you go to Asia, you'd be up all night because of the fact that the jetlag. As well as also working things back here in the states when you were over in the Far East so very interesting.

Brian Kelly:
It is interesting. I think that comes down to you have more choice when you're an entrepreneur because you define your hours. You define who you're working with, when you're working, and how to work. When you're in a corporate environment, you have constraints, and lots of them depending. I know that myself as well, being a software engineer from days gone by. Do you want to talk about constraints? My gosh, we were almost robotic in the way we had to write code and things like... You can do this like five different ways. Why am I doing it this way? There are better ways, you know, that kind of stuff.

Jeff Sheehan:
Oh, no, absolutely. But the thing is, a lot of what I learned there in those days has really translated into all of the entrepreneur sector and some of the things I've done. I just wish also...I knew a lot about entrepreneurship when I had been in the corporate environment because of the fact that they're two different animals.

Brian Kelly:
Yes.

Jeff Sheehan:
Corporate life is furry and in a lot of respects very easy because of the fact you know you're going to get that paycheck every week. You know that unless you really screw up, you can have a job for a length of time. As an entrepreneur, as you know, it's very challenging or it can be...

Brian Kelly:
That's a perfect segway because I was wanting to ask you when it comes to mindset, to me it's the foundation of either our success or lack thereof. Everything we have done to this date, where we are today, in my humble opinion, is 100 percent due to our own noggin. What we have going in there and I love that you just said working in the corporate world was easy compared to... I agree completely been on both sides...so for you to help everybody understand what it takes to be a successful entrepreneur like you are, you know, when it comes to maintaining that positive mindset? It's difficult and it tries you. It's not easy! What is it that you go through? What's going on in that big, beautiful brain of yours? You know, when you get up in the morning ready to take on a new day and you know that challenges will be in front of you, but you just keep trudging along, What have you done for your mindset that enables you to continue going strong?

Jeff Sheehan:
Well, I continue to run, as I mentioned. I try to go out four or five times a week and run/walk seven point two miles at an idyllic place not too far from where I live. The Chattahoochee River National Recreation Area here in Atlanta. It's just a beautiful place with wonderful wildlife. Yet, it's an urban oasis right next to I-285, which is one of the busiest highways in the United States. As a matter of fact, part of the trail runs underneath I-285 at the furthest end. It's just wonderful because you get out there, you breathe in the fresh air, you see all the wildlife and the rivers very tranquil in some respects. That really clears your mind. It helps you focus and I know that some of the guests you've had on the before, such as Tricia. I believe she goes down there as well to clear her mind in some of the idyllic settings down there. I think that's so critically important to get out and exercise and do whatever you can to keep that positive mindset because it is challenging every day. I mean, it can be a roller coaster ride in some respects as to what's going to happen next. Particularly if you have to pivot to other things.

Brian Kelly:
You are the first one I've ever asked a similar question like that, where I ask about your mind and you went straight to body. I love that. It just seals the deal in my head of the fact that... This is what I say all the time, "The mind and body are a team." More importantly, they're your team.

Jeff Sheehan:
Right? Correct.

Brian Kelly:
They are talking to each other all the time. If your mind is not operating at peak performance, then your body will follow suit and not go work out and won't go run. Then vice versa. If your body's not working at peak performance, well you feel sluggish? You're tired and your sleepy. Your mind cannot operate at the top. You just sealed it. You said for your mind, you run, you do exercise. You go out and get into a tranquil environment. You feed your brain and the running is in itself is also helping your mind... Invisibly.

Jeff Sheehan:
Without question! It's helped me. I've been doing this almost five years, Brian. Religiously. I'm up I think about twenty-three hundred miles. I keep track of it. I use an app called MAP-MY-RUN. I compete against a couple of other people that I actually went to high school with, unfortunately, my times are not that good, ok, but I don't care. I'm just out there doing it. I really enjoy it. It helps when I get back in doing some other things. You know, speaking or writing, my mind is a lot clearer when I do that. Particularly with the pandemic, just sitting here at home, you tend to drink a lot more coffee...so you need to get out there to get the caffeine out of your system too. Seriously!

Brian Kelly:
Totally true. Hey, you might know this guy? There is a guy named Lloyd Lofton.

Jeff Sheehan:
That's great. I'm so glad he's on.

Brian Kelly:
For those that are listening only on podcasts, I'll read it aloud. He said, "These are the kind of great stories that made Jeff voted top 10 to be connected to on Twitter in 2020." Now, that's quite an accolade. You know, so Jeff is a very humble guy and I bet you he would never have mentioned that this entire show, so thank you, Lloyd, for bringing that up. That's probably why he did. He knows how humble you are.

Jeff Sheehan:
Oh, no, no, thank you. It's actually... I think it's off by a few positions there ok. Sorry to steal your thunder there Lloyd. Lloyd has been a mentor, he's been a coach, and he's been very, very helpful to me over the years. A real pleasure knowing him and certainly him referring me to you for this show. I can't thank you enough.

Brian Kelly:
Yeah, he did a phenomenal... He was on this show prior and the likeness of that bobblehead is incredible, isn't it?

Jeff Sheehan:
Oh, absolutely. Absolutely. He does a phenomenal job. He's a great coach. I learn an awful lot from every time I have the opportunity to meet with him. Unfortunately, I haven't seen him in a long time now due to the pandemic as well as so many others. Everything's done virtually and very disheartening from that perspective.

Brian Kelly:
You know, it's an amazing thing that I get to do, which I said earlier, is I learned so much from people like you that come on the show. There was one, and the name escapes me, he was a gentleman who basically said that any time he knows he's about to take on a task that would require some juice, you know, some energy. He would plan out his workout to occur right before that.

Jeff Sheehan:
Right.

Brian Kelly:
I thought, wow, I love that. I typically would rather get it done early in the day so I can then concentrate on what I'm doing. Well, when it's shown I worked out right before we came on the air and it works phenomenally well. I feel energized. I'm pumped. I'm present for you, which is my job is to help you shine and it works. There are so many great things that people... You know, you don't need caffeine, you don't need artificial stimulants... All you need to do is move a little bit. You'll amaze yourself and you're right, in this pandemic, it's been a lot more to be self-disciplined. It's easier to go grab another cup of coffee than it is to go do push ups or any exercise at all.

Jeff Sheehan:
Well, you know what has also helped quite honestly is volunteering, because with that it helps from a standpoint of keeping you mentally sharp. I speak at the Rosey Iron Methodist Church here every two weeks to job seekers on using various aspects of, you know, tools could be linked in Twitter, Facebook, Google, networking. You know, what do you have to do to get another job? Also, I've helped people that I've come across with regard to their particular social media platforms. I know that they are struggling and I try to help them. As a matter of fact, I have put together something on Twitter. It's called GET TRACTION FOR OTHERS. I put it out there on Sunday trying to help people get traction for their respective YouTube channels, because I think it's very very important. With many people struggling nowadays and a lot of people won't admit it. You'd be surprised at some people that appear to be very successful and this pandemic has just hit them like no tomorrow with regard to their careers and professions. I think it's incumbent upon everyone to really volunteer your time and helping others, uplifting whoever you can. It will help you from mental positivity perspective.

Brian Kelly:
I love that. Yeah, you're so right. Even before the pandemic, there were so many that I would look at and go, oh my gosh, they are super successful. Then you end up meeting them at their place where they live and you're like, wow, that was different then they came off as so what's going on that area?

Jeff Sheehan:
...In this day and age because of the fact that I've come across so many people over the last 11 years, that have been so aggressively involved in social media and that, but if you peel back the onion, they're not who they are. You just have to do that. It's incumbent upon you. What are their backgrounds, what experience do they have, what educational background? Are they the real deal or not? You need to really be cognizant of that because so many people just jump in and go after whoever is the flashiest that's out there. You know, people who know how to talk a good game. They think these people walk on water and yet they could have been a basket weaver six months ago. You have to be very, very careful about that. I would stress that before you engage with them in any business dealings or anything else know what you're getting into.

Brian Kelly:
It's so true that the ones that I've run into that have flash, typically are hiding something. I don't mean this in a horrible way. They're just they're trying to make it like everyone else, right? They're doing their best, but what I found is the most humble and least outwardly bragging, honestly even subtly bragging, those are the ones that have succeeded. Those who are just there, present, and just want to help and serve others. Those are the ones a lot of people don't expect to be successful. It's just the opposite. That's what I love about this show because people like you. When you come on, you're so humble and so calm. You're not here to go, look at me, I am Jeff Sheehan. I am the top five of the Twitter top 20. It went up a little bit you notice that.

Jeff Sheehan:
Oh, no. I should go the other direction, Brian, ok. Seriously.

Brian Kelly:
You're ranking higher every time we talk about you.

Jeff Sheehan:
Well, thank you. I want to uh... Let's see, actually the woman I know she's actually number one on some of these list names. Her name is Marcia Collier. I don't know if you know her or not. She lives in L.A. She has written like thirty-five books or something like that so I can't compete against that. The hottest woman, I've ever encountered. She was part of the IBM Mafia group that I belong to...so I met her at a number of meetings and she was non-stop working and she would never quit, but she's been so incredibly successful. She has an awful lot going for her and I really admire her to are tenacious ability to continue doing things. She probably doesn't have to work. The other one that comes to mind as far as work and be an entrepreneur, everything else, is Kathy Ireland.

Brian Kelly:
Really?

Jeff Sheehan:
She is just phenomenal. What I like about her is she's engaging and more importantly, she's heavily involved in social good and nonprofit work. She gives away an awful lot of the proceeds from what she does to nonprofits and she could quit. I mean, she has a solid track record, and what have you, but she continues moving along in the entrepreneurial journey.

Brian Kelly:
Wow. Well, speaking of twenty-five or thirty-five books, a little birdie told me, well actually I read in your bio that you have a book of your own. Is that true?

Jeff Sheehan:
Well, actually, I wrote a book a number of years ago. It's been out for about six years. It's called "HIRED! Paths to Employment in the Social Media Era, and it concerns all of the aspects of finding a job in the social media era. It is based upon actually going out and talking to various career ministry groups over the years and compiling information with the other person that I co-authored/produced it with. It's pretty up to date, quite honestly, even though it was published six years ago. As far as some of the things that you should be doing and not doing.

Brian Kelly:
Sounds like a resource that many people today or right now during this pandemic could possibly use, right?

Jeff Sheehan:
Yes, absolutely. Without question. Again, a few things in there might be dated, but it's a very thorough book. It's about three hundred and twenty pages or so. Very, very thorough and comprehensive with regard to some things that people should be doing during their job search in the social media.

Brian Kelly:
For the purpose of helping others in these trying times, would you please do me a huge favor and hold that book up again, and then tell people where they can get it. We did not arrange just ahead of time, I just thought of it...

Jeff Sheehan:
Alright, It's called "HIRED! Paths to Employment in the Social Media Era." It's on Amazon. You can find it on Amazon.

Brian Kelly:
Ok, so it's on Amazon...I messed up the thing here so please one more time.

Jeff Sheehan:
Oh, ok. no problem at all, Brian. It's called "HIRED! Paths to Employment in the Social Media Era."

Brian Kelly:
Authors? Does it have two names or just one?... Okay, Jeff Sheehan and Alfred M. Smith.

Brian Kelly:
I just want to make sure it gets done so that people can search for it. Write that down. Take your notes. Those of you who are watching and listening, because this is valuable stuff. Even if it's not for you personally... Let's say you don't need a job, but I'll venture to guess you might know someone who does or know a parent that has a graduate who's looking for work. Those are the ones that are struggling big time. We have one that's going to graduate here in a couple of weeks, or finishes school. It's a tough world out there, especially right now, to find work because so many companies have folded and don't have the wherewithal to hire people.

Jeff Sheehan:
Oh, absolutely. If I could be any help in that area, please let me know Brian, I'd be happy to help.

Brian Kelly:
One great way is to get your book out to the masses. That's, you know,... That's a beautiful thing, because you write a book once and people can be helped many hundreds of thousands of times over.

Jeff Sheehan:
You're absolutely correct. The intent was certainly to make a little bit of money on it, but more importantly, to help based on the experience and of not only myself, but the other person. As well as the people that are actually in the book itself.

Brian Kelly:
I'm glad you brought that up. Make a little bit of money on it. Here's my take. I hope you, Jeff Sheehan, and your co-author make a boatload of money on it. Why do I say that? I know that if you make more money now, you have money to invest into writing more books and to help and serve more people. Maybe market your book even further to help more people. This is what I love about successful entrepreneurs. You know, there's this horrible thing going around and it's been going around for ages and ages about wealthy people. People think that they're jerks, right? That they don't want to help anybody. In my walks, now that I've been studying and walking in the shadow of so many successful people, it is so far from the truth. It is the opposite. It is like Jeff Sheehan. He wants to help people and for him to be able to help more people, he needs to make more money. It's just a fact. You know, they always say and this I think is true...Is money only magnifies who you already are. The more money you make. If you're a jerk, you're a super jerk. If you're a wonderful person, then you're a glorious person once you make more money. I want Jeff Sheehan to be blessed with massive piles of money so that he can go out and spread his love and serving attitude to the world.

Jeff Sheehan:
No, I appreciate that very much. This brings me back to one of the things you wanted to talk about is books and what are some of our favorite books. One that really comes to mind and I stress this all the time, and I have several I'd like to talk about Brian... it's called UP YOUR GAME by David Bradford. Have you ever met him or heard of him?

Brian Kelly:
I have not in either case.

Jeff Sheehan:
Ok, David is a remarkable individual. David's probably in his late 60s. He lives in Salt Lake City. He actually is in the Utah Tech Hall of Fame. He was actually with Meg Whitman, the co-chair of the Finance Committee, for Romney's run for president. He was actually a vice president of naval systems, which as a software engineer, you're probably quite familiar with novel content. He was legal counsel VP there and went on to found a number of other companies. The story with him is I actually sat engaging with him on Twitter and took it over to LinkedIn. Well, one night when I was running the Crim Ministry at Holy Spirit Catholic Church, a lady came in. She was a talent acquisition manager for Children's Health Care Atlanta. She was one of the panelists that we had there that night, and she talked about this company called HireVue out in Salt Lake City and all the wonderful things they were doing. I said HireVue I know the vice president of the company of the chair at that time, David Bradford. I appreciate all the great things you're saying about Higher View and what they were doing. The next day, I was about to start a podcast with a lady here in Atlanta. I reached out to David and I said, "David, you would not believe what I heard last night about your company, all the wonderful things you're doing, and all the lives you're changing in the talent acquisition space." I've just started a podcast, and I would like to have you as a guest on it to talk about not only HireVue, but the book that you wrote, called Up Your Game. A day later.. Again David's a very prominent individual. I received an email back from him... I'd love to join you on the show. He was a guest on the show, and I'll never forget that. Again, his prominence and Larry King wrote the foreword for this book. Some of the people like Steve Young, the quarterback for the Forty-Niners, good friends of David. As well as Eric Schmidt of Google was his boss, and Steve Wozniak actually worked for him. David grew up with a very humble beginning in California. He called himself 'THE BOTTLE CAP KID'. More importantly, the thing is in his book, he talks about six principles of what you should be doing. I've certainly learned from him and also learned from another individual here...I'll talk about in a minute here in Atlanta with regard to this...The six principles are, one, networking is more giving rather than receiving. The second point is show-up. Engage wherever you are, whether it's online or in person. Don't just go to a meeting and just attend the meeting, but engage. The third point that he has is a follow-up. I think that's something you are good at that. I can tell you that unequivocally with regard to the follow-up and in the procedures that you had for this. You were a master at this, so I don't think you have to worry about his step number three, as to what you've accomplished. Then link up and you have every social media channel listed, I think underneath the sun on your marquee tonight, so I don't worry about you in that regard. Most people don't. They don't connect with people or reach out. For instance, I'll give talks and you'd be surprised by the few people that really connect and follow up. I could literally change their lives. My life was changed by a kind of serendipitous divine intervention. Stand Up is, in other words, be credible and everything that you do. Then when someone vets you, you're the real deal and there's nothing fony about you. Then scale up. Building a world-class network because of the fact that, as Porter Gill would say, "Your network is your net worth." Whatever you do in that area is going to really help you moving forward with the average short tenure prior to the pandemic. Well, two-point seven years. So it's very, very important. Again, a great book by David Bradford. I hope that anyone who's watching this actually picks up a copy of this book because it will change your life with regard to how you think about people. Getting back to what I was talking about earlier, this gentleman here in Atlanta, he subscribed from that. I first met him over eleven years ago when he started networking after there was downsizing in the corporate area. He is involved in the mortgage industry. He's 80 years old. I swear to God, I've never heard him sell a mortgage product in the 11 years I've known him. He ups his game. He helps people make connections with others that might literally change their lives. He does whatever he can to support you. He'll reach out during this pandemic. I've heard from him a number of times, "Hey, how are you doing?" He keeps in contact. He nurtures the relationships and, it really helps from a standpoint of building a solid network, a community of people that will support you. He has more business right now than you ever could imagine in this pandemic. In the mortgage industry. He doesn't have to sell because people gravitate towards him. That's the kind of thing you need to build as an entrepreneur is by helping others. You build a sense of community, which it's going to help your business flourish.

Brian Kelly:
I love that, and there I'm getting the focus is about... so many of us and I'm part of that is so many of us have ventured away from personal relationship building because we have so much of this automation. We have social media.

Jeff Sheehan:
Correct.

Brian Kelly:
Social media is not a place where you truly develope a relationship. It could be where you meet somebody, but the real relationships come once you either pick up the phone or now fire up a zoom call, right? And really talk to that person in real-time back and forth and engage and see their face and really experience that individual. That had become a lost art. I see it coming back and I'm happy that that's happening. So many people are trying to just build a massive email list and send out two hundred thousand emails and hope that you get some sales from that without ever communicating with some people.

Jeff Sheehan:
Right! Develop the relationships, and knowing something about the individual. I can tell you unequivocally and in my particular case, I have some pretty deep relationships that I've developed as a result of Twitter initially that I've taken over to LinkedIn, then emails, phone calls, and then face to face meetings. Actually, two of them are quite interesting from that standpoint, Brian. My son is married to a woman from Cambodia, so we were going over there for the wedding back a number of years ago. I met this young guy through Twitter and lived in Phnom Penh. I said I'm going over there for my son's wedding. It'd be great to get together with you for breakfast. He joined me for breakfast, and we sat there and we talked for three hours. I met him through Twitter and then LinkedIn. My whole family thought I was crazy. What are you doing talking to this guy? What happened was this guy, Brian, was one of the top 50 entrepreneurs in all of Asia.

Brian Kelly:
Wow.

Jeff Sheehan:
They're doing some amazing things, and all as a result of him. I met him the subsequent or the second trip there a dis partner is one of the leading technologists in all of Cambodia. He runs a company called Codegie, which has grown by leaps and bounds. He was in the Forbes list of the top thirty people back three years ago in all of Asia under the top 30 individuals to admire. It was all result of meeting someone through Twitter, taking that engagement and, you know, fostering a relationship. There was another guy I met. He lived in Siem Reap, which is where Angkor Wat is in Cambodia. He was a guy that, again, I met through Twitter. He ran a small school and a church for poor disadvantaged children in Cambodia. Which there are huge numbers of, and so I went. He knew I was going to be in Siem Reap and we arranged to meet. He took me out to the village and it was one of the poorest villages I've ever been to in my entire life. The squalor there was incredible. Yet, less than a mile away was a brand new Jack Nicklaus golf course... What a difference. This is all because of these relationships developed through Twitter and taken over to the other platforms. Just remarkable with what you can do, if you know what you're doing, but you have to develop those relationships. It's not transactional. It's developing those deep understandings of individuals and seeing what you can do to perhaps help them out.

Brian Kelly:
So true... Man! That's great. I have a similar... Kind of a similar story where I connected with a guy. I was trying to figure out how to market a podcast. I have been doing podcasts. I'm on twenty-five different platforms and I wasn't seeing viewership downloads, subscriptions... It wasn't happening. I'm like... well, how do you there must be a way to market it, right? Nobody knew how. I mean, I couldn't find anybody. I searched. Then I found a guy and I friended him on Facebook and we went back and forth a little bit, not a whole lot. I was like, man, I really am interested in what you're doing. I happened to be out in St. Louis, Missouri. I live in California. I was out there for business and I'm looking at my phone and there he's doing posts and I notice he's from St. Louis. Like what? I literally messaged him. I said, "Hey, I don't know if you're close to where I'm at, but if you're open to it, I will buy you a meal. I'd love to sit down and talk with you." He agreed. We ended up sitting in a Starbucks inside of a Target...

Jeff Sheehan:
Oh geez!

Brian Kelly:
I didn't care. He didn't care. The meal became a coffee, which I would have bought him whatever he wanted. He was a younger guy. Here's the thing, Jeff. This guy was amazing. He had spent over five years in prison already.

Jeff Sheehan:
Oh, really?

Brian Kelly:
Twice. He went in twice for a total of five. The second time he missed the birth of his twin sons. That hit him. That ended up setting him straight. While he's in solitary because when he went back and he was, you know, shenanigans and they threw him in the hole. He got a phone call, he got a 30 second phone call, that's all they'd give him. It was his mom telling him that his sister just commit or overdosed on heroin... Or something to that effect. They threw him back in the hole and he had weeks to sit there by himself, and to his own thoughts. He'd been through a lot. Big story. Then I met this guy. You would never, ever in a... You would never imagine that he had been through any of this. That he had been in prison, and that he had done anything wrong. He was the most soulful, awesome, bright, and amazing young man. I was kneecap to kneecap with this guy, and I just... I love the guy. He's an amazing dude. You just never know who you're going to meet. I didn't know about his record before I met him in person and I wasn't worried about it. Once somebody is out and he was doing big things. I'm like the guy is... If he's going to do shenanigans, then, you know, he's going to. He's not. He's just not. I could just tell he's an amazing guy, so you just never know who you're going to meet.

Jeff Sheehan:
Oh, absolutely. As a matter of fact, one of the few videos I have on my YouTube channel, unlike you, Brian. Which one of these days, I'll be like you in that area. Nevertheless, it talks about believing, going out, and meeting people. Talking to strangers and divine intervention. My whole career in high technology was launched because of the blizzard of 78 in Boston. I grew up in Boston. As a matter of fact, the blizzard of '78 came and I was going down to the Virgin Islands with a couple of my buddies for a nice rest, but the airport had been closed for a week, Brian. I kid you not. Well, that Tuesday night prior to our Wednesday morning departure, the governor at that time was Michael Dukakis, and he came on and said the Logan Airport is going to be open tomorrow morning, so guess what? We were able to get out there and get on one of the first flights out of Logan to San Juan, Puerto Rico. We got to San Juan and you have to take a puddle jumper to St. Thomas, and so this guy got on with his wife and young daughter and I said, "Hi, how are you?" They are only 20 seats on the plane. When he got off the plane he ended up checking in front of me at the Frenchman's Reef there in St. Thomas. Again, "Hi, how are you?" Well, a few days later, we're on the beach, the water there in St. Thomas is very tranquil, and he introduced himself and I introduced myself. We started chatting and he asked me what I did. I said, "I work for a bank in Boston. The bank is now a part of the bank of the New York Mellon. I said I was a manager in training in real estate department, but I really didn't want to do that. I really wanted, career-wise, to get into high-tech marketing and sales because my father could have been one of the first employees at Digital Equipment Corp. He decided he didn't want to move and so it always been in the back of my mind. So with that, he said, well, guess what? I am the co-founder of a high-tech company in Hockeytown where the Boston marathon starts. I'll give you my business card and when you get back to Boston give me a call, so I called him. I went on to interview with him as well as his other co-founder and several employees. The next thing you know, two days later, I had a job offer, so that launched my career in high technology. I was selling and marketing infrared moisture analyzer, seven thousand dollar machines. I had no idea what infrared technology was from the get-go. I...absolutely nothing. I didn't know anything whatsoever. I was not a geek. I had no science background. No stem background whatsoever, but yet I was able to go in there and it launched my career working with some of the world's largest companies in the technology sector and all because of that chance meeting. People need to put themselves out there, and particularly if they're entrepreneurs and listen. Listen for those signals, put themselves out there to meet strangers, and believe in divine intervention. Your life could literally be changed overnight. You just never know.

Brian Kelly:
Yeah... I like to say just treat people like people no matter what their vocation. If someone is manning an elevator, then treat them as if you would treat a millionaire and just be respectful of them. Explain to them, show them that they're a person, and say thank you to them for helping you with your trip up and down the elevator. For people behind the desk, and for the baristas at Starbucks. I love talking to these people, all of them, because we're all in this together. I mean, come on... Hey, Noel Sok, he is a gentleman I know personally,

Jeff Sheehan:
Oh really look...

Brian Kelly:
He's an amazing, amazing young man. Talk about a go-getter. This guy. He is going places

Jeff Sheehan:
I'd love to meet him.

Brian Kelly:
He would love to meet you too, because he's big-time into listening to this show, podcasts, books, and things that are all related. He's really looking to grow and always looking for ways to improve. That's a model for success right there for everybody watching and listening.

Jeff Sheehan:
Without question, but please avail yourself of any particular opportunity that might come out there. You talked earlier about having mental toughness. Again, another one of my few videos was an interview I conducted a few weeks ago, and you ought to have this woman on your show. Her name is LaRae Quy, a fascinating individual. She was a counterintelligence officer for the FBI for 20 something years and she actually had the roundup spies...a number of different things that were quite dangerous. You know, with her life on the line, but she talks about her journey and how she maintained her mental toughness during her life and her career with the FBI. Just fascinating. An example of keeping that focus and being very, very strong-willed, strong-minded, and particularly in the entrepreneurial journey.

Brian Kelly:
Very cool. I'm loving all these book references. What was the name of her book?

Jeff Sheehan:
The name of her book is "Secrets of a Strong Mind." She has a revised edition to this. It's not currently out now, but I interviewed her back about three or four weeks ago. Fascinating individual. I've known her... Again, I met her originally through Twitter. I just started following and engaging with her. She is a phenomenal writer with some great stories and a great storyteller...Just somethings she's done with her life have just been absolutely incredible. I am just really very impressed with her and with some of the things she's done.

Brian Kelly:
It's interesting. Are you trying to say that Twitter is not dead when it comes to building relationships in business?

Jeff Sheehan:
Not whatsoever...No, no. I mean, for instance now... I think I know everyone in Italy now. No, just kidding. No, but as a result of the help of some individuals, one individual, in fact, in Milano, I've been able to expand my network exponentially in Italy. It's just engaging with these people, and retweeting things. One thing that I find fascinating, Brian, is I am learning so much about what's going on there in regard to A.I., 5G, smart working, and so many other things just by following these people on Twitter. What are they tweeting about? Then looking at their posts, I have to translate from Italian to English, but if you download an article, it's right there in front of you translated into English so it's very easy. It's fascinating to learn what is going on in some of these other countries and Twitter is a great mechanism for building that engagement... and the connectivity with these people to develop that type of relationship.

Brian Kelly:
Good Lord, Jeff, I just looked at the clock. I shouldn't have done that. We're four minutes out!

Jeff Sheehan:
Four minutes out ahh, ok.

Brian Kelly:
That's ridiculous.

Jeff Sheehan:
I'm sorry.

Brian Kelly:
I know you're on the East Coast, but if you don't mind, I'll just keep you on for another hour or two and we'll just keep going.

Jeff Sheehan:
I'd probably fall asleep and be like Brian you're keeping me up past my bed time. (Laughing) I get up early. I'm up at three-thrity or four o'clock in the morning.

Brian Kelly:
Ooh, man!... Uh, that's for vampires, right?

Jeff Sheehan:
Oh, absolutely. The birds aren't even up and it's still pitch black out. People always ask me how is the weather, and I answer,"I have no idea because it's so dark I can't even see my own shadow."

Brian Kelly:
Well, fantastic. Before it gets too late... I always close the show with one very important question, and I love to do this with each guest. I hope you didn't cheat and watch a previous show and know what that is. Most don't... (Laughing) It's a powerful question and it can be personal. I just love to end the show with it because it's such a great way to finish it. It's like finish strong, you know?

Jeff Sheehan:
Right.

Brian Kelly:
Before we do that, I did promise everyone who stayed on live to the end that they would find out how they could enter to win a five-night stay at a five-star luxury resort. Here it is... I'm going to put it up on the screen. If you're watching this live, then you can now enter this... In fact, I will go so far as to say that even Jeff gives you permission to pull out your phone and take your gaze away from this for just a moment. Not quite yet, because you need the information and pull up your text messaging app. Do that right now. Go ahead and take out your phone and then look up at the screen. What you'll want to do is instead of typing in the name of a person you're going to send a message to type in this phone number and that is 314-665-1767. Then where you would actually type in the message, you know, where you put your emojis and stuff like that, but no emojis, just two words separated by a hyphen or a dash, if you prefer. That's PEAK..P.E.A.K. Dash VACATION. Here is the number one more time, 314-665-1767. Then in the message area, put in the words PEAK-VACATION, no spaces. Once you send that off, keep an eye out on your phone. There's going to be some...a little bit of a response that you're going to need to take care of. It's all an automated system. Go figure out, huh Jeff, and it's going to ask you for your email address. When you do that, you'll be officially entered into the contest because we announce the winners via email. That's why we need your email address. We'll also prominently displayed your winning prowess on social media, if you are ok with that, to let everybody know and be jealous of you for winning a vacation stay. With that, I want to respect Jeff's time and I want to respect all of your time, because this is a one hour show and we're just at it. I do want to close with this very, very impactful question for you, Jeff. Here's the thing...Actually a couple of things. Number one is there is no such thing as a wrong answer to this question.

Jeff Sheehan:
Ok

Brian Kelly:
It's just the opposite. The only correct answer is yours and that's the only thing that makes it personal. I'm not getting into your personal life when I said it was going to be a little personal, but it's just because it's unique to you, that's a better way to put it.

Jeff Sheehan:
Right.

Brian Kelly:
With that being said... are you ready for this?

Jeff Sheehan:
Yes, go ahead.

Brian Kelly:
Alright, here we go...

Jeff Sheehan:
Squirming right now...

Brian Kelly:
Oh, by the way, some will instantly respond. Others will take a moment and reflect. Whatever it takes for you is perfect because it is yours. There's no pressure whatsoever. You can relax, enjoy, and answer the one million dollar question. Jeff Shehan, How do you define success?

Jeff Sheehan:
I think success to me is impacting someone else's life. That just a little bit of an initiative you show in helping them or doing whatever you can to foster their development is what I define as success. It's money. It's not anything else, but it's what you can do to change the life of one individual. Whenever I give my talks, I say I don't care what the size of the audience is because of the fact that if you can change the life of one individual based upon your talk, it's all well worth it. So to me, that is the definition of success, the impact that you can have on others and what kind of legacy you're going to leave when you depart the Earth as a result of that activity.

Brian Kelly:
Amazing, amazing, Jeff Sheehan, thank you so very, very much. I mean, that just speaks volumes that no one guest speaker on my show has ever related success to a dollar amount or a figure. It's always been some way, some form, some fashion of helping or serving others. The cool thing is, after... I've lost count... Over one hundred twenty shows, no two of you have answered that the exact same way yet. I expect it to happen someday and if I can get up to a thousand shows, maybe that will happen. That's why I love it and I love what I get to do. By the way, for those of you that didn't want to take notes, I just want to show everybody that I'm the host of the show and I took notes throughout this show. It's so valuable. I love this thing. It's called a Remarkable 2. It's an electronic notepad. I got tired of carrying five notebooks, one for one business, one for another, another for seminars, and another for this... I'm like enough of that craziness. I'm going to have them all in one spot and I love it. I don't know why I did that. I'm plugging something that I have nothing to do with, but I just love it. It's a good resource and I like to share that. Yes, Jim D'Arcangelo... I'm sorry I butchered your name, I'm sure. Thank you. He said, "Thanks for the insights!" on LinkedIn. Thanks for coming on, Jim. I appreciate you, my man. Speaking of appreciation, Jeff, one last word of wisdom from you. The man, the master. If you were to give any budding entrepreneurs, someone who's just venturing into this space... If you were to give them just one piece of advice... If you could possibly think of what that might be, what would you say to that person?

Jeff Sheehan:
Just do it. Seriously because of the fact that you have to jump in with both feet. You will make mistakes, you might fail, but pick yourself up and continue going. You just...because if you keep at it one day, you will be an ultimate success in whatever you do. Don't be afraid of it... Just do it. It's tough when you come from a corporate environment though, to think that way, but you have to develop that mindset. It's just jump in there.

Brian Kelly:
Pure gold! Love it! Thank you so much, Jeff. I appreciate you, my friend. That is it for tonight. There is another edition of THE MIND BODY BUSINESS Show on behalf of this amazing man, Jeff Shehan. I am Brian Kelly. We will see you again, next week, live right here. Until then, so long. Be blessed everyone.

Jeff Sheehan:
Thank you, Brian! Thank you.

Brian Kelly:
Thank you.

Brian Kelly (Concluding) :
Thank you for tuning in to THE MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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Jeff Sheehan

With over 40 years of high-tech global sales, marketing, and advertising experience with many Fortune 500 companies including Intel, Apple Computer, IBM, Hewlett-Packard and AT&T, as well as many others, Jeff is an IBM Influencer | Futurist, social selling and marketing consultant, and job search mentor, as well as the former volunteer director of the Holy Spirit Catholic Church Career Ministry in Atlanta. He is also the co-author of the book: 'HIRED! Paths to Employment in the Social Media Era.

Connect with Jeff:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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