Special Guest Expert - Jeff Brain
Special Guest Expert - Jeff Brain: Video automatically transcribed by Sonix
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Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling
And struggling to make it to success, who seem to make it one step forward only to fall two steps back. We're dedicated. Determined and driven. How do we finally break through? And with that is the question. And this podcast will give you the. My name is. This. The mind body business.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. You have made it here on a very, very special night.
Speaker2:
We have none other than Jeff Brain.. He is the founder of Clout Hub. And if you've not heard of that yet, oh my goodness, you are going to love what this man has put together, and his team is an amazing, amazing social media site. And we'll get into that in a little bit. The Mind Body Business Show. It is a show for entrepreneurs by entrepreneurs, and my mission on this show is to bring on incredible guests, experts like Jeff Brain, who will express how they have achieved the level of success that they have so that you can simply take notes and model what they have done to achieve their great levels of success. And that's what it's all about. It's about modeling success, and I bring on special guests after special guests. Jeff is way up there and I can't wait to share him and his wisdom with you in just a moment. And so the mind body business shows about what I call the three pillars of success mind being a very positive, powerful yet most importantly, flexible mindset body, which is taking care of oneself physically and through nutrition.
Speaker2:
Now, this came from studying successful people that I did for over 10 years, where I would just get into their brain if they were alive and read their books if they were not with us anymore and find out what were the keys to their success. And that's where these three pillars came from. And business, each and every of these successful individuals had mastered all the skill sets necessary to build and continue to grow thriving businesses, and there are many skill sets that one must master. And we're going to go into several components of different things tonight. These are organic shows. We have a chat and I like to extract the brilliance out of beautiful people like Jeff Brain. It's going to be a lot of fun. I hope you stay with us. And another wonderful artifact of very successful people is to a person. What I found out is they are each very avid readers of books and not just any books books that have impact on them. And with that, I like to Segway over into a little segment I affectionately call bookmarks.
Speaker3:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library.
Speaker2:
There you see it on the screen, reach your peak library in a real just a quick word of advice, and that is right, these resources down versus clicking away and trying to find out what they look like while the show is on. And here's the reason why when Mr. Geoff Brain is on, he is going to be giving such incredible nuggets of wisdom. I would hate for you to miss any one of them. It only takes one to change your life forever. And I would hate for you to miss that because your attention was diverted off to looking at other websites or looking it into resources. So just do yourself a favor and write this down on a piece of paper, or maybe on your notepad and a computer. But keep your attention on Jeff when he speaks because you don't want to miss a word of this amazing, amazing man. So reach your peak library. That is a website I literally had put together with you in mind, and I'm not kidding when I say that what it is is a compilation of books that I personally read and bet.
Speaker2:
And that means not every book I've ever read is in this list on this website. They're really not in here in any particular order. They were just kind of dropped in as I completed reading them. And they're there for you. If if something jumps out to you that you haven't read. Just click the button. It goes to Amazon. This is not for the purpose of making money. This is for the purpose of giving you a resource that you know at least one other successful person has vetted so that your odds of wasting time are greatly diminished. That is the whole purpose behind this, so I hope you enjoy that resource. That is my gift to everyone. Again, it's not here for the purpose of making money, but for spreading value, knowledge and wisdom so that you can get ahead in business and in life because it covers everything. Well, you know, we've been talking a lot about this guy named Jeff Brady. And I think it's about time we all met him in person. What do you think? I think it's time. Let's do it. Here we go.
Speaker3:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there he is. Ladies and gentlemen, it is the one, it is the only Jeff brain. Oh, you don't tonight, Jeff.
Speaker4:
I'm doing good. How are you? Good to be with.
Speaker1:
Fantastic. Excited beyond the Moon. This is the founder of Clout Hub. Everyone, we're going to learn a lot about that tonight. I cannot wait to dig deep into that beautiful brain of his. Wow. I just said beautiful brain that was not intended. A pun that was awesome. I kid you not. I did not mean that to happen on purpose. That's pretty neat. Real quick before we dove in. Jeff, if you don't mind a little bit of housekeeping, I need to go through. And that is everyone sees that red and white round circle above Jeff's head. If you're watching on video and that is the big insider secrets, they sponsor the show. And with that, everyone who sticks with us live to the end can enter to win a five night stay at a five star luxury resort. And that is all because of the big insider secrets. You do not want to miss that, so stay with us till the end and then two more, and we're going to get back to the man of the hour. All right. So if you're struggling with putting a life show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and to connect with great people like Jeff Brain and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message, and one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master.
Speaker1:
And it's the very service we're using right now to stream our live show right here on the Mind Body Business Show, and it's called Streaming Ardis. You can see there. Over the course of the past now, 10 years at least, I've tried so many of these quote unquote TV studio solutions for live streaming shows like this. And I'll tell you, stream art is the best of the best. It combines supreme ease of use along with unmatched functionality. So write this down. Don't go to it. Don't click on it. Go to our whip dot. I am forward slash stream live at our WIP imports. I stream live, write that down and visit that after the show is over. You'll be glad you did because you can put on super high quality show just like this one. All right back to the men of our Mr. Jeff Brain. How are you doing, my friend?
Speaker4:
Doing well, doing well. So good to be right.
Speaker1:
Thank you. Thank you. And I know you went through a lot to be here and I completely appreciate that and I thank you immensely. So what Jeff has done, am I going to go on the details? But it's the epitome of a successful individual. He's very flexible and made things happen that were not comfortable. Let's just put it that way, and I appreciate that, Jeff, very, very much. And now I'm going to introduce you, give you the respect you deserve by letting people know what a brilliant guy you are because you have this cool storyline you've used for your bio. And I think it's really neat how you've done that. Jeff Brain is the CEO of Cloud Hub. Have you ever dreamed of a social media platform that brings people together and connects them to the things and people that enrich their lives and builds up society rather than tears it down? Hmm. How many of you have heard about this just recently happening where voices can be heard? Authentic discussion is allowed. There's a concept, and diverse ideas can be civilly debated. That's what Jeff Brain envisioned when he set out to create Klout Hub, a social network designed for meaningful civic and social engagement.
Speaker1:
I love this existing social media platforms have become abusive, invasive and unhealthy. Even still, they have transformed commerce, relationships and business. What is missing is, until now, is a platform that brings people together and enables them to access information and tools that allow them to address the issues that impact their lives, communities, society and country. Jeff is on a mission to bring people back together and empower them to connect, socialize and impact the issues that they care about. Klout Hub is a place where free thinkers and speakers can go beyond simply posting in exchange for likes like so many do, but actually making a difference. Klout Hub is social that matters powerful. I love that. That is amazing. Oh, I'm so excited. Michelle Swanwick, shout out to you. Thank you for introducing me to this guy. He is an amazing guy. She has a great cause. She's working with as well, and we're just going to go. We're going to talk about hub in in depth in a little bit here, Jeff. But I know that it takes a lot to stand something up like that. Oh my gosh, I can't even imagine. Actually, I'm a former software engineer, and I just that's not something I would want to tackle.
Speaker1:
There are so many moving parts to a social media platform yet, let alone any kind of smart type of web presence, which that one definitely is database driven. Every. That goes with it. What I like to do is begin the show by finding out what it is going on in that big, beautiful brain of yours, Jeff. It's all about what's going up in the mind that really sets the tone for either our our degree of success currently or lack thereof. And so for you, when you get up in the morning, I mean, I can't not imagine what you're going through with building this thing up from the ground. And there are arduous tasks. There are issues, there are things to deal with. There are people like me. You've got to deal with to come on the show at the last minute when you get up in the morning. What is it going on in your brain that is keeping you motivated, always moving forward, even when you're stuck with, you know, facing setback after setback up your setback? What is it for you going on up here when you're ready to start your day?
Speaker4:
Yeah. Well, actually, it's easy to start my day in that I am excited about what I'm building. I think it's badly needed. And first of all, I apologize if I'm in the lobby of a hotel. So, you know, hopefully it won't be too noisy. But you know, there's tremendous challenges facing our country and our society and our freedoms right now. And so what Claudette is doing right now is providing people the tools they need to address those issues, right? I don't know if you heard, but we had when Go Fund Me had decided not to release the funds to the Canadian truckers cloud, who stepped up and set up a replacement campaign and we in five days raised them eight point five million dollars just because just before coming on the air tonight, we learned that the Canadian government froze those funds, you know, so oh my gosh, it is a lot of setbacks, but you know, you always have to have the confidence that you'll figure out the answer because it's like Martin Luther King said, don't wait to see the top step to take the first step. You can. If you did that, then you'd be in. You never get started, so you always have to have the confidence that you're going to solve the problems that come your way and that you either you'll have the answer, you'll you'll know somebody who has that answer for you and don't let it stop you.
Speaker4:
And so, you know, tonight was it, you know, this happened just before I came on the air, you know, with you. And that's part of the reason I was a little bit late doing. It might check, but so you can imagine I had to talk to a lot of people about this. And but we'll figure an answer to it. And it just shows, you know, how how important a platform like to business people have to be able to organize. People have to be able to mobilize and address the issues. And, you know, the people in Canada that are involved in this truck protest. They haven't burned any buildings. They haven't broken any windows. And nobody has, you know, been beaten up or hurt. And yet the reason they froze the money is they suggested it was being used for terrorism. Anybody can claim now anything is terrorism. It's ridiculous. Just yesterday or the day before yesterday, the U.S. government Department of Homeland Security now came out and said, If you criticize the government with misinformation, it's considered terrorism. So we're going down a slippery slope that all Americans should be concerned about. It's not about left or right. It's not about Democrat or Republican. It's about freedom and our freedoms are being under attack.
Speaker4:
And so, so in answer, I guess that was a long way to get to your answer. I wake up in the morning and I go, OK, what can I do now to help these people that are under assault, whether it's what their children are being taught at schools, whether it's being having to face quitting a job if they don't want to get a, you know, vaccine, you know that that maybe they're not comfortable with, you know, these are the choices people are faced with. And you know that I'm excited. You know, when I started building it and thought in twenty eighteen, I had no idea that by twenty twenty two we'd be locked in, you know, or 21, we'd be locked in our homes. Our businesses would be closed, our churches would be closed and our freedoms would be, you know, when I first started building it in twenty eighteen, they even denied shadow banning existed, right? I remember they Twitter would say, Oh, we don't shout to ban what's what is too much out of anything right now. Of course, they go way beyond that, and they just blatantly take people off the platform if they don't like what you're saying. And again, every American, every everyone, everywhere in the world and in the world because of the freedom that we should be concerned,
Speaker1:
I'm gravely concerned. Personally, I'm glad that you are doing this and leading the charge. And one of the questions I would have to you, and I don't know if you would have the answer. You're trying to find it daily. What what would your be your advice be to the rest of us in what can we do to help get our freedoms back because we've watched and experienced? Be chipped away, and you said it beautifully, you know, if you don't believe in a certain narrative, then you are squashed. I know you didn't say it that way, but that's what's happening and I love how you talked about misinformation. It's like, yeah, as defined by who, right? You know, and it's always their definition is, you know, when I say there, it's those that are in the power area that are causing all of the issues you are talking about as far as censorship and and just straight out deleting Twitter accounts. And they're basically trying to limit people's opinions that are, you know, what happened to freedom of speech. You know, both sides can debate, well, not anymore. Not in the society we or Canada apparently are in anymore. It's either their way or the highway. And if you don't comply, then you there are things that happen to you. I mean, they're trying to shut down Joe Rogan of all people I heard. It's like it's gotten crazy in a horrible way. What can people do? Jeff, is there some one place they can start, or they're multiple places that they can reach out to people and maybe start movements, whatever needs to be done to gain our freedoms back? This is scary stuff.
Speaker4:
The thing with the Canadian protests, what that demonstrated to us when we started to see the trucks line up and move down the freeways, we saw people lining the roads supporting them with flags. And I think it was a tremendous boost to them because they realize they're not alone. We all think the same thing, but what do we do? What action do we take? We don't know where to start, and we think we're just it's just me, you know, I don't see anybody else feeling that way. So when the truckers started moving and the people were lining the streets and waving their flags and offering them food, you know, and now there's tremendous sense of energy in Ottawa and other parts of Canada where it's a sense of pride, right? So what I would say to people is to realize you're not alone. There's most people want freedom. I believe in freedom. It's what's made America great. It's what's made America. The envy of the world is that we could criticize our president or our Congress or our mayor or anybody or governors, and we never had to worry about that. And suddenly we're you were seeing they're trying to, you know, you saw the parents going to the school board meetings being called terrorists by the FBI.
Speaker4:
It's ridiculous. And nobody should accept that. And that's the key. Don't accept it just because they try and paint us in that picture. Don't accept it. They can throw any label they want at us. They can call us terrorists. They can call us. You know what? They call on the other people in Canada. It's not. They're not using the word insurrectionists, but something like that, you know, but you know, they're just labels. But that doesn't make it true, you know, and people have to stand up. And if if we stand up and stand together, then they can't do this to us. And that's what we're seeing in Canada, right? And actually, you're going to see this in the United States very shortly. You're going to see people, the truckers in the United States start to convoy. And I would encourage all your people that are watching to stock up on food, you know, because once the truckers do move, they'll be shortages in the stores. And you want to make sure you have plenty of food and other things medicine that you need. But listen, that's a far less sacrifice than what would happen if we lose our freedom
Speaker1:
A great, great degree. And so I've always wondered this. I mean, it's difficult to change anyone's mind that has it really ingrained in themselves. There are people who have their opinions like you and I do based on what I consider to be facts. And then there's others that have their opinions based on what they're told through a somehow this happened a controlled media and I'm talking wide, unbelievable. A number of outlets that are all being controlled seemingly by one source. It just seems that way because you go from news station, a news station, a news station. I've seen footage of it where they literally parrot the exact same phrase every time on different networks, so they're getting their information from somewhere that's controlling it. Big Tech is involved. How did this get to where we're at? It's unbelievable that they somehow figure out how to control us all. And when you have folks that still believe in that approach, that policy, that they believe that we are all racist, that you and I because we're white, we are white supremacy by default. How do you how do you address someone or do you? I mean, how do you have that just an adult conversation with them and say, but here's the other side of it. Maybe you should look over here. Do you have any advice for that?
Speaker4:
Well, it's a great question. Great point. There certainly are some people who just are fixed in their minds of what they believe, and it's very hard to convince them. And to some extent, maybe that's not our role to convince everybody, but the people who are open. Minded to hearing other sides are the ones that we should speak to and try and help them to see the light. And I would encourage people to be hopeful. You can't hide a narrative forever, you know? And it ultimately gets revealed and we're starting to see that already, right? Last year, if you talked about the corona virus coming from the lab, you were kicked off social media. Now, today it's a given that started in the lab, you know, and we were told that if you take the vaccine, you're not going to get sick. And we know that that's not the case, that you will get sick. And you know, so you know, there's a joke about what's the difference between conspiracy theory and truth, and it's about nine months, right? So it's as good last year as conspiracy. You know, we're finding out. But listen, you know, let's go back to the seventies and eighties. What they're doing now is no different what big tobacco did with lung cancer and cigaret smoke, right? They tried to hide it and say, No, that's not the case. And then we started finding memos they had in their own files that showed that they knew there was risks of cancer, lung cancer by cigaret smoke. And now in every pack of cigarets, there's a warning. And so it's no different. But boy, what would have social media done in the seventies and eighties? Would they have sided with Big Tobacco and shut us down? They're basically deciding with Big Pharma today, you know that.
Speaker4:
And parents who are complaining that their children took the vaccine and, you know, had a had a negative outcome. We work with a lot of the doctors, you know, on cloud and we give everybody a platform, you know, it's free speech so anybody can come. And regardless, they can be liberal, they can be conservative, they can be in between. They can be wrong even. But that's free speech, you know, and it's not my role to say what's right or wrong. It's certainly we don't allow hate, we don't allow violence on our platform. But if it's just people talking about ideas and we encourage that because truth has a way of finding its way to the surface and we have to let people go through that process. When we when people come over from our platform for Twitter or Facebook, initially, they have this chip on their shoulder. They're angry, right? Because they've been being they've had to measure what they say in their own mind, self-censor themselves and don't feel hurt because the minute they say something that they want to say, they get a twenty four hour suspension, three days suspension, seven days suspension. But when they come over to cloud him and they're actually able to talk and have the discussions, and we welcome the tough discussions here after after a little bit of time there, you know, you just tell them all they wanted to do is be heard. And it's so true. Those who have children know that our children just want to be heard. And when they when they feel heard, then they're not as upset or angry or short tempered.
Speaker1:
So it's, you know, I'm so glad again, Michelle brought us together because this just just, I don't know, invigorates me to know that we have someone like you champion mean something this great. And what a great way to do it through a social media platform of all things, because they're so powerful when the word gets out and spreads. And, you know, it's so interesting that the funding got blocked. You know, you said that I had no no one. I had no idea that crowdfunding said, no, no, no. Two. I didn't know that you guys stepped in with clout hub. And then number three, I didn't know that the Canadian government somehow froze the funds like you.
Speaker4:
Kind of life would be boring, right? You sit there and go, wow, with what we deal with on a daily basis and the news cycle, you know, what did we do ten years ago, you know, was life boring?
Speaker1:
Well, it was a lot slower because we didn't have the internet flying with all these opinions and and things, but had paper newspapers. You had to wait till the next day for the next update instead of twenty four seven now. But yeah, and gosh, I always thought that technology was a good thing and it can be a good thing if it's used for good. But my gosh, it's crazy. I don't understand it.
Speaker4:
Well, you raise a good point. I mean, and you know, when when I tell people what I'm doing to build a social media platform and go, Oh, social media platform, oh yeah. But social media actually has tremendous power to be good, to do good. So it you know, when you look at what happened with social media, for the most part, you know, you had you had Mark Zuckerberg and Jack Dorsey who were very young when they started their platforms and they started. It basically lets just, you know, it was kind of more like a hobby, fun thing that they created and you know. And then they evolved through their 20s through their course of running a social media platform, right? So they, you know, they didn't know what they didn't know and they, you know, made some choices that maybe weren't the best choices for society. But now we have the, you know, and those are the first generations, you know, by the way, you know, only a 16 year old industry. Right? So now we have the ability to look back and say, OK, how can we do it better? And that's what I think Claudia is about is doing social media, right? So, you know, first of all, we're building it to bring people together, like in the intro you mentioned and giving them the tools they can share, their interests, their hobbies, you know, speak with their friends and family like you always want to do on social media, you know, connect.
Speaker4:
But we recognize that a society needs to be able to deal with issues and we give them the tools where they can join groups. They can share information, organize, mobilize, take action on the issues that impact their lives as we move forward. We will be building a civic hub where you can interact with your elected officials and allow federal, local and state level. And we'll also be building a faith hub where people can grow and, you know, share their faith and access, inspiration, movies, books, music, watch different services. And this would be for all religions. There'll be an education hub, there'll be an entertainment hub, a health hub, a sports hub, a finance hub, a marketplace, a business hub. All the things that in life shape your life and determine the quality of your life and also build up a stronger society. And after all, that's what social media can do and should do, right? Connect us to the things in life that enrich our lives. And so Kotb will be a more meaningful. So to speak, Facebook. The other thing about it is is where everything in one place, I think people are tired of going to YouTube for video, going to Facebook for this, going to Twitter for that and then Instagram and Clubhouse.
Speaker4:
And you know, we've got eight different accounts and we're trying to juggle them all in Cloud Hub. We have everything to do in Facebook, Twitter, YouTube, even Clubhouse. But we took it another step level higher. We put the presenters on video and then the audience is the avatars and they can actually interact with you. Instead of just having a chat off to the side where they text, they can actually verbally talk to you in your video and you can answer their questions, and you can actually charge people to come into the room. So if you were wanting to teach a subject, you could charge people to come in and teach them. If you just wanted to put on an interesting debate that people would be wanting to see, you could charge for that. If you are a musician right now, you're not really going out and touring because one club requires mask mandates. The next one requires vaccine passports. You know, you never know which one you're getting it to. So you could sit on your couch or in your studio at home and do a concert and people could pay to watch it. And you get five thousand people paying twenty dollars. That's one hundred thousand. You didn't leave your living room, you know? So it's actually a pretty cool tool, but that's, you know, so it's everything in.
Speaker4:
So we're using social media to connect you to the things in life that are meaningful. And then it's everything in one place. So. And by the way, by the way, also we we protect your privacy, which is really important. We don't play that game with the other platforms play. We don't dig into your phone. We don't track you where you're going. We don't look at what apps you're using or not. We don't even take the IP address you came in off. You know, it's completely private, and we think that's the way it should be to, you know, we never really agreed that when we join a social media platform, we give our right to privacy. I don't know where that came in, but that's not the case. We closed it. It's completely private and it was designed by a consultant in neuroscience that to make sure it was healthy because, you know, most social media platforms are addiction mills, really. They addict us to come back and back and back, you know, and watch their ads and cut ups. Not that it was a tool. You use it when you want to use it. If you don't use it, then you don't use it. But we're not going to. We don't do that. You know, we don't try and send you more extreme content to try and bring you back.
Speaker1:
Will there be the ability to advertise?
Speaker4:
Yes, there will be. So right now we have. We have video channels just as good as YouTube. People really like them, they you can live stream on cloud hook from. Everyone gets a channel, by the way, that joins cloud. If they get a free channel and they can upload videos or or go live. And from going live, they can use a third party software like you like, stream, yard or or stream or OBS or wire cast. Ok. They can. They'll go directly from their phone with no software and go live. If they're out an event or see a news story, they can just boom, go live. But they can also just go live from a webcam and record a live video. And all their subscribers at that time get a notice that they are alive and they actually get the video put in their in their public forum feed. So they our videos get a lot of views. And then the minute the live video is done, it automatically adds to your library and it's instantaneous. And then we also have groups like Facebook, but our groups are much more advanced than Facebook groups. You can have subgroups and then subgroups, the subgroups. So you could have a national organization with a subgroup for every state. And then within every state, you could have a subgroup for county or precinct or school district, you know, so people can really organize locally. And you can also, by the way, send messages to your members. Facebook doesn't allow you to do that, but in Cloud Hub, you can actually say, I'm going to message my members and I can message all my members. Or I might only want to message my members in Miami-Dade County and in Miami-Dade County members would get it. So, you know, it's it's really advanced that way. And it's all about communicating, mobilizing, take action, you know, and influence the issues you care about.
Speaker1:
You know what I think is a good time to give folks a visual of cloud hub itself. I was just, you know, you said you can go live even from this platform I'm using. I'm like, Are you kidding me? I would have set that up if I had known that I'm a tech geek. I'm an automation freak. I love everything to do with automation. You know, here's one question I should I go there? It's geeky. It's techie. Do you have any plans on integrating with Zapier? I checked right before we went live to see it. That was done yet.
Speaker4:
Yeah, it's it's not done yet, but yes, we will. I mean. All right. Any new platform is an evolution, right? Yeah, I look at it this way. At first we building the building blocks. We have video in our platform now we have groups, we have a discussion groups, we have the events now. You asked about advertising, that's what we're adding now we're adding business pages so businesses can come on and promote themselves. We're also adding the ability for our members to build place ads and run ads in the platform. And then we're also building a marketplace where people can you can sell merchandise through clutter. Yeah. So the page you have up now is it's basically our public forum.
Speaker1:
And I've got one friend and then we have there's news.
Speaker4:
Yeah, news and you can you can in the newsroom see different topics like, you know, health and entertainment and politics. And so you don't have to leave Cloud Hub. And by the way, you can, if you like, let's say you got Gateway Pundit right up there at the top. If you were to click on Gateway Pundit, go ahead and click on Gateway Pundit there in a column so you can now follow Gateway Pundit. And then when you when you follow them, you'll get their news articles delivered to you throughout the day. So as they put news, it'll show up in your public forum. So and you can see they are selling a channel, you could actually message them. So it's really interactive. In fact, if you were to go down and hit one of their stories, I'll show you something else. Go to the story. See, people can discuss the issues, the topic, you know,
Speaker1:
Over here on the
Speaker4:
Right. The new article? Right, right there. And so it's really quite interactive. And of course, you can share that into cloud have been to your public forum, that article. So it's really this
Speaker1:
Article is sourced from an entirely different website, correct?
Speaker4:
That's correct. It's Gateway Pundit.
Speaker1:
That is amazing how you've integrated that with the ability to comment and chat on it to the right. That is a unique, unique thing, right?
Speaker4:
So just even the two things we've looked at so far, which is the form and the news. I mean, when you when I say that we're much more than a Twitter alternative, you know, we really are. I mean, most of the other platforms, the getters, the Parler's, the, et cetera, are really Twitter knock offs. And that's all you do in them is post. And you know, what we're building is something more comprehensive. And listen, I'm not knocking them because every free speech platform is important. I'm just saying that we're we're we have a bigger vision. So if you if you go to groups, you know, and you could see some fairly decent sized groups in here and you know, you can go into the groups and you can create you see the subgroups. I mean, they could. I think you have to be the admin to create a subgroup, but you could create a subgroup under this for every state, you know, in the communicate that way to. And it's one of the moments that you have to be the admin to create.
Speaker1:
That's why I picked the wrong one. It has no picture, but that was one of the most intelligent women I've ever known or seen on TV. She's amazing. Candid.
Speaker4:
And then there's the channel, so this is the latest channel's the latest video, right? And if you were to click on Explore underneath the latest look so you can see you can pick topics, right? And that's as advanced as YouTube. You can pick topics and then see videos by those topics. But if you wanted to find something very specific, you go down to the next one, which is find. And then do a search and put in a top twenty two and hit enter, and it'll it'll find or go ahead, but whatever you want.
Speaker1:
If I hit the button, there we go.
Speaker4:
And then you have channels, but also you can hit videos at the top of the tab.
Speaker1:
Yeah, there we go.
Speaker4:
There you go. So, you know, it's really quite advanced and you hit any one of those videos. It should play very quickly. Um, you know, and
Speaker1:
So are you doing what are you doing your own? You have your own streaming servers, then your own bank of streaming servers or the video.
Speaker4:
We are protected.
Speaker1:
You knew what I was going.
Speaker4:
Yeah, yeah. We don't go into too much detail there because you don't want to really tip anybody off what you're doing or not doing.
Speaker1:
Okay? So let's not do that.
Speaker4:
Definitely. But I can tell you this we cannot be taken down like, you know what happened to Parler? Now you also see above the videos, there's a little like triangle with a three dots that's just share it. But then there's a bookmark one and then there's a little clock looking icon. So let's say you see something. I really want to watch this, but I don't have time now. If you were to click that little clock, it'll add it to your to watch list down in the left hand column, you know. Got it! And we also have bookmarks, and it keeps track of your history, too.
Speaker1:
So, yeah. Oh, neat.
Speaker4:
Yeah.
Speaker1:
So if I was a I'm sorry, if I was a live streamer and I just joined your platform, I mean, am I allowed to go live or do we need to be there for a while and do so many posts things like LinkedIn and you?
Speaker4:
If you just let us know we would make you live. We just got to know your username and we'll make you live. And then what we're doing right now would be live on cloud help you know your stream, your stream yard would connect you to it and would every time you go live, it would automatically broadcast through Cloud Hub.
Speaker1:
Yes, brother, I'm looking at that and you as another channel for sure. Destination on this is that through our top kind of thing or code.
Speaker4:
Yeah. In fact, go to hit my channel up there. That green button. Got it. So this is your channel. And right now you have watched a watch live upload video. But I could I could make you go give you a go live, but you're not hooked up anyway. So right?
Speaker1:
So it's why I brought it up. I talked to Michel, I was digging into it. This was some time ago now, but I couldn't find out how to go live, so I just kind of gave up at that moment.
Speaker4:
Eventually, we'll let everybody go live. But we're pre-revenue right now, so it can get very expensive to get everybody going live.
Speaker1:
We understand.
Speaker4:
Yeah, so but but for those of you who have shows and you know, I know like YouTube requires, you have a thousand followers or subscribers before they give you live. And but if you have a show elsewhere, we typically give you that ability.
Speaker1:
So how would I reach out to get that?
Speaker4:
If you were to write to support a and say, Jeff said, to give me a tough life, go live, they'll do it. Yeah, yeah. Okay, so that's OK. This is event. So this is the event. So like if you were to, I don't think you could outline, Oh, there we go.
Speaker1:
I just do that up today. That's why it's got one attendee. I did it kind of late, but so
Speaker4:
We could use this actually to do this broadcast, of course. And we've done, you know, we do the presidential rallies. We reached a partnership with Real America's Voice News to cover events like that, and they do it through hub events. But the code of events, you know, are really powerful. You would be on video and the audience is be on Avatar and you can get one hundred thousand people into there. So and like I said, you could charge people to come in and attend. So it's really, really good.
Speaker1:
Is it based on your following a number of friends that you have or that you're following regarding how many will actually see this out in your platform?
Speaker4:
So regarding what the channel or the event?
Speaker1:
Yes.
Speaker4:
Ok, so what happens with the channel is your you collect subscribers, right? So your subscribers get a notice that when you go live or upload a video and so they'll get a notice, but it also goes into their their public forum when they go. Ok. So that's what the other thing too is if you were to go to go to your channel again, if you don't mind which is my channel, the great, oh gosh. So you have a shared channel button. There you are. If you were to click that copy link the yeah, they would. So that actually is that what we call a fish hook. Wherever you put that, you put it in a in a Telegram group or in an email or a text message to your fans or in a Facebook group. The minute somebody touches that or you can post it under your YouTube channel, the minute they touch it, they come directly to your channel here and prompted to subscribe to your channel. So they didn't have to come through the front door of Kodak. They came directly to your channel.
Speaker4:
Ok. And then they were prompted to subscribe when they hit the Subscribe button. If they're not a member of cloud, if they get a very abbreviated little pop up that says, you know, sign up first name, last name, email address, username, password and then they're done. So because what happens is if you try and bring people in and they have to come through the front door, then they set up their profile, then they see a pretty picture or something and get distracted and never make it to your channel. Right? That that that fishhook exists if you launch it from your videos or your channel, if you launch it from your group or if you launch it from your profile. So if you're launching a profile there, they immediately come to your profile and have prompted to follow you. If you launch it from your group, they immediately go to your group. As always, it's a public group, and then they're prompted to join your group on a channel to subscribe. So it's it makes it easy for you to bring people over.
Speaker1:
I got to tell you, I mean, twenty eighteen. This is pretty robust already, so kudos to you for you and your team. Thank you. Very well thought through.
Speaker4:
I mean, just amazing. You can see it's it's a lot more intricate than, you know, some of the other platforms. So, you know, and even the connections tab there, this is how you find people. So. You know, you can find people you're interested in following, but even a term in their Mogga or Patriot or, you know, in that enter here and find people that you want to follow. So we try and make it easier to find people love it.
Speaker1:
Yeah. Directly, I could tell you,
Speaker4:
You can do direct messages, you also get notifications. You also get invites. You know, we get a lot more to do, though what you see here is, is it very advanced? And you know, I think pretty much everybody acknowledges that the technology behind this is like when you go into those events, what we're doing, nobody else is doing, you know where you're on video and people can actually talk to you. I don't know what you'd see if if you were to hit completed. I don't know if you since you haven't attended AA meetings, I'm not sure if it would show you any completed meetings on the left hand column, which is completed.
Speaker1:
Oh, gotcha. Oh, I'm clicking the wrong spot.
Speaker4:
Yeah, so so you haven't attended any meetings, so it's not showing you any, but you know, to go in and look at some old ones. If I knew how to share on screen, I guess I could share my my screen and show you. But that's all right. Yeah, but anyway, it's really quite advanced what people can do here. It's basically a virtual meeting. You can pass out handouts to the audience. You have breakout rooms where they can go into smaller meetings that
Speaker1:
Very much like Zoom.
Speaker4:
Yeah, exactly. And the audience can actually text chat among themselves while they're watching.
Speaker1:
And how many can be involved? Currently, I understand that this is a kind of in the beginning stages how many people can simultaneously be involved on a video through a meeting or an event?
Speaker4:
A hundred thousand
Speaker1:
At the same time.
Speaker4:
Yeah, yeah. One hundred and ten thousand people. A hundred thousand people can be in your event.
Speaker1:
Holy moly.
Speaker4:
Yeah. No, we we built this for real. We're not playing games.
Speaker1:
This is phenomenal. So, OK, I'm going to do some digging. I get to techie and geeky and ask too many questions because that's the way I loved it work.
Speaker4:
But yeah, so you're going to see an exclusive UFC fight March 19th and cloud him. You're also going to see an interview with Robert Malone in the near future. And we're actually working on putting a fundraiser for the doctors to help offset some of their costs that they're facing. You know, Peter McCullagh and other doctors are, you know, they're all under attack. And so it allows for them to raise some money again because you can charge people to come in.
Speaker1:
So that's great. And then so you'll be able to monetize through ads and maybe taking a share of of other shows or things. I mean, I think I don't care how you monetize, but I know that it'll be a great thing that you do because that will help you to scale and grow this thing even bigger and better. And I'm always a fan of that. And when I see somebody that's got a great cause, I always say this on the show. I wish for you the blessings of massive wealth because I know what you would do with that wealth. You would reinvest a lot of that toward building this platform. I can see you're passionate about it. There's no doubt in my mind or anyone who's watching and also splurging yourself. I hope you do that too and take advantage and of, you know, basically giving yourself a pat on the back and you deserve it, right? And so thank you ways. But I know you. I know you're that kind of person. You're I can tell by what you did just to get on this show that you had that it factor the drive, the determination, the flexibility, everything that goes into it. And I want people like you to be able to spread what you do further, wider and faster as much as possible. Thank you.
Speaker4:
Well, this is this is really a passion project for me. You know, when we do start to make money, a percentage of the revenue will go into a foundation. And because we're trying to promote people doing things in their community, whether that's improving a park or stuff like that painting our graffiti, they'll be able to apply to that foundation for grants. So it'll be a complete ecosystem. You know, we'll make money on a platform as big as what we have coming. It's very little of it will be from advertising. Actually, the existing platforms are almost ninety nine percent on advertising revenue, but they invade your privacy to do that. We're not, I believe, isn't that so there'll be lots of other ways for us to make money like those events. You know, people do the events. We take a percentage and we'll make it so you can charge people to join your group or or with a subgroup like you could create a one group that's free. But then you have your premium. You know that they can pay to be a member of and they get to see additional content the same way your channels you build to have an additional library that is premium content that they can if they pay twenty five dollars a year or three dollars a month or whatever, you decide they can see it. And then we would take a percentage of that, right? So we're in business together, the better you do, the better we do. So we're the problem on the other platforms is, you know, they they originally let you have tremendous reach. You know, you had one hundred thousand people, they let you and then they go, Oh, shoot, we have to make money. So if we let Brian reach his people by just posting, how do we get them to advertising, oh, we better let them only see five percent of his stuff. So see, they're competing with you. But on cloud, we're partnering with you. The more you love it, the more you do, the more we do, and we're happy to help you do more.
Speaker1:
This is genius. So, OK, I got a couple more very important questions. So for you, for your company to build and grow and you'll need some funding. Is there any public channels for people who wish to donate that you have available? Or are there other means that people can get involved to help grow this
Speaker4:
Platform so people can donate? They can go to Cloud Hub and there's opportunity on the side. It says Donate. And we greatly appreciate that because this is a this is a struggle. You know, it's not like everyone wakes up in the morning and decides they're going to go take on Facebook, you know, so it can be a daunting thing. But yeah, if you scroll up, I think there should be on the side. Something about donate go down a little bit back down a little bit. Yeah. Support cloud up. Gotcha. People can click that and then they can donate. And the other thing too is we are raising money. We're raising a seed round, investing round. And, you know, the minimum investments, ten thousand because it's an S.E.C. thing, you have to be a qualified investor. But OK, we're raising $3 million and that helps us through development and and grow the platform. We currently are just about four million people on it, and we have a plan, a very solid plan to add seven million more people by roughly fall. That will be a launching very shortly.
Speaker1:
I'm excited for you, and I'm excited that thank you for this wonderful tour of Cloud Hub. I learned so much just from having you on the show. I'm excited for I'm a tech geek and I'm I'm literally intrigued and excited with what you put together. I can't wait to dig in. I'm going to dig in deeper now, now that I can see what you have already and where you're going. This is something to get in front of and what I will say to everyone watching and listening, those watching video. Those listening on podcast, these are those these are those things that you know this it's been around for, what, almost four years right around there, and it's
Speaker4:
Still we launched it in November 2020.
Speaker1:
Oh, OK. So a couple of years, you know, three years, maybe I don't know. You set the month. I just I'm horrible at doing that stuff. But but, you know, remember when everyone was jumping on Clubhouse when it first started and you know, it was only iPhones, I was one of those that did not have an iPhone. I went, I don't have it out here. I went and bought a used one on eBay, so I could just get on Cloud Hub and it became, you know, a good rage for a while and I lost interest. It was just too much of a it was addicting too, and you could you could be on there for two hours and not even know it. This is one of those things where you thought of every angle. You're for the people, not for yourself to just make money off advertising. Everything you're saying is just ringing true with my value system, and I'm imploring of everyone out there listening to watching. It's free. Go in and jump in. Test the waters. If you like it, stick around. If you don't, then don't. It's OK. You're free to come and go and you're free to speak your mind.
Speaker1:
And just I don't know if this is what Jeff would say, but please be respectful of everyone else. Do it with an adult mindset just so we can keep everything going clean in the way that Jeff had envisioned. I'm sure there's got to be some level of a that's not allowed here, and we're not going to have that happen. But please be respectful. But this is one of those things. If you want to get out in front. This is the beginning of something huge, obviously with your vision, with Jeff's vision, this thing is going to go huge and businesses, groups, religious groups all can benefit from something like this. I can see it already. And so I would just say everyone get on the cloud. I don't have an affiliate link. It's not. There's nothing to pay for. Jump on there, get on there and connect with me. Connect with Jeff. I want to build my base and get great entrepreneurs together. I'm all into the business realm and let's let's make something great together, all of us. My goodness, I just look at the clock. Jeff, holy smokes were there. How did that happen?
Speaker4:
Know. All right, Brian, I greatly appreciate you having me on tonight and sharing this with your audience.
Speaker1:
Well, we're not done yet. I got one more question to ask you, and I got to give away the price. We got a few minutes. If you're OK with that hanging out in the hotel lobby. Appreciate that so much, brother. So I love to ask this question. It's a final question of every guest I have on the show. It's very profound in not the question itself, but the answers that come from it. And I love to do that, and it can be a little bit personal, but don't worry, it's not a big deal. Before I do that, I'm going to announce the prize I I promised in the beginning, which is a five night stay at a five star luxury resort. Compliments of the big insider secrets for those of you that are still on live. Here is what you do. So you now have just for a moment. You have both Jeff and my privilege. I'm speaking on behalf of Jeff Flake. I should write to take your gaze away if you need to, if you're watching it on a computer or something. But we need to do is bring up a browser and enter a URL. Here it is. It's coming up on the screen for these watching. It is our IP. I am forward slash vacation all lowercase R IP for vacation. Enter your information there. We give one of these away every single show. They are amazing. They are legitimate. You're not going to get whisked away to a timeshare where your water tortured for two hours in the basement. It's not that way. It's a legitimate vacation. It's amazing. And just as it's not nearly as maintenance, Jeff, but you know, it's pretty amazing. And so coming back to that main guy, Jeff, this is the crescendo of it all, Jeff. It is a huge question. And here's the cool thing about the question. We'll wrap this up. There is no such thing as a wrong answer to this question. So if there were any nerves, I don't see any of you. You're like, you're like nerves of steel. You're one of those ice men, I can tell.
Speaker4:
But I just had eight point six million dollars frozen. So for the Canadian truckers, anything you throw at me like nothing. I mean, that was that was so you. Yeah, this is dessert.
Speaker1:
Fair enough. Totally. That's awesome. I love this. Yeah. And the opposite is true. The only correct answer is yours. And that's that's what makes it personal. Nothing more. It's unique to you. So we're not getting into your personal business in any way, stretch or form. So are you ready? I know you are ready. All right. Here we go. Jeff Brain, how do you define success?
Speaker4:
Well, you know how I should define it. I'm not sure I'm following that, though lately. This is requiring it. You know, I think really success is having a level of financial success, but also personal life success. And having that balance, I think that went out the window, though, like probably about a year ago for me, for right now. But you know, when you're at this point trying to do what I'm doing and, you know, like fighting the battles, you know, to try and move forward. And it is a and that's, you know, your business program. So, you know, that's the thing you got to just keep moving forward, keep moving forward. But it requires a lot of time. So I'm not sure I have that balance right now. But you know, so I know in the textbook what it should be,
Speaker1:
And it's not necessarily what you have today, but how do you define it yourself? What is your what are you looking for so that,
Speaker4:
You know, for right now, it's a lot of hours every day, you know, seven days a week right now and a lot of hours and but eventually, I think that'll that will get beyond that. The platform will take all the life of its own and then we'll have enough staff, we'll have enough revenue and then I can relax a little bit more. Right now, it's a lot of work. And so and success for me would be when the platform is running or we can provide people money through that foundation. You know, I yeah, it's it's this is about, you know, changing the way we operate as a society. That's success as far as cloud goes.
Speaker1:
And that is what I call a bomb dropping moment. We had a little glitch with the animation. There it is. The sound should have been in tandem with the with the little bomb drop, but doggone it, I love that thing and it just failed me badly. There we go. Got to have it! Knowledge bomb smart bombs, bombs of wisdom. All from this amazing man. Jeff Brain Jeff, I thank you so, so very much. And now it's looping for being on the show. I appreciate your candid answers, your wisdom, your mission, your purpose, your drive, everything about you. And if there's anything I personally can do to help you, please don't hesitate to reach out and let's let's make something big happen together.
Speaker4:
Thank you, Brian. It's been great to be on your show.
Speaker1:
All right. Thank you, Jeff. With that, I am your host. Brian Kelly of the Mind Body Business Show will be back again next week with another great guest. I know it's going to be tough to top this one, but we'll be back. We'll see you then. So long for now. Goodbye, everyone. Thank you for tuning in to the Mind Body Business Show podcast
At W WW. The Mind Body Business Show. Dot Com. My name is.
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Jeff Brain
Jeff Brain – CEO of CloutHub... Have you ever dreamed of a social media platform that brings people together and connects them to the things and people that enrich their lives and build up society, rather than tears it down? Where voices can be heard, the authentic discussion is allowed, and diverse ideas can be civilly debated? That’s what Jeff Brain envisioned when he set out to create CloutHub, a social network designed for meaningful civic and social engagement. Existing social media platforms have become abusive, invasive, and unhealthy. Even still they have transformed commerce, relationships, and business. What is missing Is a platform that brings people together and enables them to access information and tools that allow them to address the issues that impact their lives, communities, society, and country. Jeff is on a mission to bring people back together and empower them to connect, socialize and impact the issues that they care about. CloutHub is a place where free thinkers and speakers can go beyond simply posting in exchange for likes, but actually making a difference. CloutHub is social That matters!
Connect with Jeff:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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