Special Guest Expert - Jennifer Fraser
Special Guest Expert - Jennifer Fraser.mp4: Video automatically transcribed by Sonix
Special Guest Expert - Jennifer Fraser.mp4: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through and win? That is the question. And this podcast. Will give you the answers. My name is Brian Kelly. This. Is The Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business Show. We have another phenomenal show lined up for you tonight. And like I say, it's not because of me. Oh, no, no, no. It is because of the amazing Jennifer Fraser. She is here. She is waiting. She is literally in the green room clawing at the screen saying, let me in, let me in. I have a lot to say. I have a lot to share. And she will be coming on very, very soon, I promise. The Mind Body Business Show. It is a show that I personally had developed literally with you in mind the entrepreneur, the business person who is looking for one, two, perhaps more successful tips and strategies just to take them to that next level, because that's really all it takes, is one more way that you can execute and get to that next level. And then you find another and then another. That's the beautiful thing about this show is my guest experts like Jennifer Fraser, they come on this show and they will give you so many things that you can start implementing in your business right away and you can improve and then come back and watch again next week and find even more things that you can implement and execute and improve. I know this for a fact because I host this show and I get to learn from these amazing individuals like Jennifer and put into action what I learned from them. And it is really catapulted my business and my personal life both. And so this is just a gem, a godsend for you. And that's why I created This was for you. I'm not kidding. And, uh, what it is really about what I call the three pillars of success.
Brian Kelly:
And those are basically the namesake of this very show is mind, body and business mind being mindset. Now, this came about as a result of interviewing only and studying only successful entrepreneurs and business people for a period of about ten years. And what I began discovering were these three pillars kept bubbling and rising to the surface for each of these very high achieving, successful individuals. And mind was one of them. Mind stands for mindset. And to a person, these successful individuals whom I studied. Now we're talking about people that include a lot of wide variety of individuals. Some are people I know personally have worked with, have been mentored by, have shared the stage with you, name it. Others would be authors of books, some that I know personally, others I never met, some that I never could meet because they've already passed on. Uh, just a wide variety of individuals that I've studied and mindset to a person in each of these successful individuals had a very powerful, very positive and most importantly and most often forgotten is very flexible mindset, very important. And then body when it comes to body, these individuals literally took care of themselves, both physically and nutritionally. And then business, business is a very multi, multifaceted arena because these individuals had mastered the various skill sets that are necessary for them to achieve a successful business and then to scale it, continue to grow it. And we're talking the skill sets like sales, marketing, team building, leadership, systematizing. I could go on for quite some time. There are a lot of them. Now you might be thinking, oh my gosh, Brian, to master any one thing that can actually take a very long time. And to that, I would say you're absolutely correct. The good news is you do not personally have to master every skill set. Ooh, Interesting. No, no, no. All you need to do really, is master just one of them. And I actually mentioned it was one of those few I just mentioned. If you master this one skill set, what you can do with it is leverage it and then bring in other people who have or are very close to mastering those other skill sets that you have yet to or may never master.
Brian Kelly:
There's only so much time we have on this earth. I mean, there's you know, we don't want to learn our entire time. We want to do and and be successful by taking action. And that one skill set, if you're if you're curious, I'd like to see someone say, I want to know, raise their hand, add a comment, respond to us. We want engagement or I'm not going to tell you I'm so kidding. I'm going to tell you. So that one skill set is a skill set of drum roll leadership. If you master when you've mastered the skill set of leadership, you now have the ability to bring in others who have already mastered all those other skill sets and masterfully coordinate and lead them as a team. In your business, you might say, Brian, I don't have a single person on my team right now. That's okay, Master. Leading yourself as if you were one of your own team members. There's no excuses here. You just do it. And there are many, many books written on the topic of leadership. You're going to find a few in a resource I'm going to share with you in just a moment. But just start reading about leadership and then really acquire a great deep skill set of leadership. If you focus on that one skill set, I promise you you will see your business. And even I dare say your personal life will come much easier to you and you'll be much more successful at both. All right. What is that one resource? Well, that one resource is. Basically something I put together as a result of learning that another thing that these very successful people did was they were always, to a person, voracious readers of books. Yes. Easy, simple books. And with that, I would like to segue into a quick little segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by Reach Your Peak Library.com.
Brian Kelly:
There you see it. ReachyourpeakLibrary.com. And a very, very quick word of advice, if I may. And that is, you are going to be hearing about several resources on this show. Resources. What does that mean? Website addresses, books, courses. Just quotes things of that nature. And what I would like to implore upon you is that I know how we as humans are. We're going to be tempted to go off and click away and type in these resources and go search and investigate what those are and learn about them while this thing is going to show. And I would implore upon you to instead of doing that, is to take out a good old fashioned piece of paper and a pen and instead write them down. I'm going to be doing that very thing as Jennifer is talking. Personally, I do that. Obviously, I can't go clicking away right during the middle of a show I'm interviewing. But this is a tactic I learned as a result of my own self speaking from stage for my own mentor. I used to be his lead trainer and did half of his trainings for him. And what I learned in the very beginning was there were times when I know I'm getting to the juicy stuff, the good stuff, the the very impactful stuff, and at that moment I'd see somebody get up and leave the room. You know, they're gazing at their phone. They've got that all important text message or phone call or they're, you know, kind of squeezing their legs together to go to the restroom and they're heading out the door. Whatever the case is, I learned that. Here's the key. The key is that the magic is in the room. What does that mean? Hear live is the magic is focus is keep your focus on what Jennifer is saying during the show so that you can get the most out of this. I would so hate for you to go off taking your focus off, clicking away, typing in a resource, looking it up, and Jennifer is giving you the golden ticket to the rest of your life at that very moment. So it's really, really important that you write these things down and then later after the show is over, then go visit all these resources all you want and spend all the time you want on them.
Brian Kelly:
That's my soapbox moment. I'm getting off the soapbox right now. Here we go. Reach Your Peak Library is a website that had developed by my team with you in mind again. Yes, this is a compilation of books that I personally have read. And here's the thing. I didn't start reading voraciously until about the age of 47. Roughly, yes, 12 years ago. Now, just giving you a moment to do the math. I know you all want to know. And so the cool thing is, even at that late age of 47, it has been an absolute game changer for me personally to realize that if I read the right books, it doesn't mean you can't read fiction. It doesn't mean you can't relax, but read the right books to advance yourself in wherever you want to advance. And it will happen. It is the most inexpensive way to get a great education. The key is not only to read it, but it's also to put it into action, just like everything you're going to hear from Jennifer here tonight. And so with that, you know what? Enough of my blabbing. It's enough of my blabbing already. It is time. Yes, it is. To bring on the one, the only, Jennifer Fraser. Here we go.
Announcer:
It's time for the guest expert Spotlight. Savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
There she is, ladies and gentlemen. Yes, it is the one. It is the only. Jennifer Fraser.
Jennifer Fraser:
Thank you.
Brian Kelly:
How are you doing tonight, Jennifer? I'm great.
Jennifer Fraser:
Brian. I'm so thankful to be here. I really am excited to talk about how you can have an incredible competitive advantage when you start to pay attention to your brain.
Brian Kelly:
So true. What what a what a epiphany I had about that same age of 47 when I learned the importance of mindset and had no idea that it was even a thing. I had no idea. None. Zero. And it was all about neuro-linguistic programing. And there are many ways to develop a more empowered mindset. Nlp is a super powerful one, and that's what I learned and became certified in. And then, my gosh, I've been I cannot tell you I'm a I'm a born again Christian. This was like I'm a born again human by going through NLP because now I'm loving life way more and I'm loving working with and talking to people way more because now I've learned how to do it effectively, not for the purpose of making money, but for the purpose of engaging with people and having a great time doing it well.
Jennifer Fraser:
I mean, one of the things that the brain most craves, and this can be a real challenge for entrepreneurs, just as I was listening to your introduction, you know, one of the things that happens to us is we get isolated. You know, we are the captain of our ship. We are the leader, and we're also the secretary and the social media person, and you name it. You're wearing, you know, eight different hats a day because you're trying to make your idea and your dream come alive. And the isolation is really not great for your brain. So one of the key things I would say to entrepreneurs from the get go is for the sake of your brain and your the success that you want to achieve, you've got to stay connected. You have to see people carve out time. It can't just be social media. You're trying to reach them to to get them behind your idea. It has to be literally going out for coffee, talking to people like yourself, interviews, engagement, sharing resources, mentoring someone else. All of these things absolutely are critically healthy for the brain.
Brian Kelly:
I couldn't agree more and succinctly stated, You hear this all the time in the business circles. It's all about creating relationships and that's it. That is the number one most powerful form of marketing I think there is on the planet. I always avoided it. I pushed it back because it was only one person at a time. And I'm all about efficiency and automation. I want to email thousands of people and reach them all at once. But I learned over years and years and years of learning that that just doesn't work, that effectively. That and then when I started focusing on one on one, it was like, Wow, okay, now I know how to do this. Because here's the thing isn't this cool, Jennifer? Like when you're in a business and now I had that mindset of, oh my gosh, it's only one person that's so inefficient. Here's the thing. You strike up a friendship with that person or a relationship somewhere down the road. Maybe they become a client of yours. But when that happens, I should say, and when that happens, then they became a raving fan and they start shouting about you from the rooftops so that one person literally became many and you just achieved the same goal?
Jennifer Fraser:
Absolutely. No, absolutely. You know, people talk a lot about Maslow's hierarchy and and the Triangle and how you have to fulfill these needs. Like you have to have shelter and you have to have food. And then a lot of people still believe the fallacy that you you have to really work hard to attain success. And after you have success, then you will be happy. From a brain point of view, all of that is incorrect. It's all false. It's debunked by science. What the brain needs. Number one priority for health and development and success is connection. Once you establish no matter how you do it, in whatever form works for you, you establish connection. You build these relationships and then and you prioritize your happiness. You do things that make you happy. And a lot of entrepreneurs know this. They get setbacks, of course, but they're usually out on this risky course because they are they're just they're going to fight for what makes them happy. If you stick your stick to your guns, you stick to your course. Success will follow. That's what the research shows.
Brian Kelly:
Oh, man, I knew this was going to be a great show already. I mean, we could call it right now and it's a we've got enough value, but we're not going to because we got a long way to go. At least, what, two and a half more hours? You know, I'm kidding. But almost an hour. So. Oh, we got some people chiming in. Candace Morris is servant Leadership is most desirable. Oh, so agree. Gene in Web three. Jennifer, Brian, how are you doing, Gene? And we have Wendy O'Hanlon. Relationships are vital care connect communicate and at stress trainers where she can be found. Thank you, Wendy. Thank you all. Oh, we have another one. And it's a LinkedIn user. I don't know why these come in this way. But LinkedIn user, whoever, you just put this up, it says from infancy. If a newborn does not have a connection human touch, they they will fail to thrive. And I think there's a lot of, um, data about that that can really, um, support that as well. So whoever put that up there, go ahead and put in your name so we can give you credit. I like to give shout outs to people who are engaging. If you won't, if you don't mind, LinkedIn user that came from LinkedIn, that would be great. But before we go any further, I want to actually introduce Jennifer Fraser because she's so richly deserves it. As you can see on the screen, she has a PhD, She, Jennifer has a PhD in comparative literature. She was trained to take different discourses out of their silos and put them into an arena to see if the conversation changed. When she put bullying into the arena with neuroscience. Ooh, I like this. She was shocked at how the conversation radically changed. As an award winning educator, entrepreneur and consultant, Jennifer works to support brain healthy work cultures. And we're going to go deeper into that. So with that formally and officially now, welcome to the show, Jennifer. And we have we have the answer to our mystery guests. It is Kelly. Kristy, thanks so much, Kelly, for coming on and engaging.
Brian Kelly:
We love that. Yes. And oh, we have we have a fan. David Underwood says Jennifer's great. She knows what she is talking about with a fist bump. I love it. Thank you, David, for chiming in. Awesome. Great, great. I love all this interaction. This is fantastic. And so one of the things I love to open with Jennifer is basically the first pillar of those three pillars. And it has to do with mind what I've I've always been deeply curious for successful individuals such as yourself. When you get up in the morning, you're an entrepreneur first and foremost. We already know that it's not an easy road every single day. In fact, every single day is anything but. Because there's so many things that's entrepreneurs. We are here to solve problems and we get a lot of them. But that's how we earn our living is by solving a lot of problems. So getting up every morning, knowing that all of these problems could be could be few. One day it could be a lot, the next day it could be zero. If we're lucky one day in the beginning, then they come. But knowing that you've been through this now long enough, you get up in the morning, you know that's all facing you. What is going on in your beautiful brain as you're waking up and coming to that keeps you motivated, keeps you driven, keeps you persistent in doing what you do day in and day out.
Jennifer Fraser:
Yeah, that's a great question. I think in my heart I am a teacher. So a teacher's drive is to once you know something and especially when you know something that actually is it's got the ability to save someone's life. It can save someone's happiness. It can save their success. It's ignored for the most part in our society. You feel an intense compulsion to get the information out there in whatever way, shape or form. So whether you are you know, I write for Psychology Today a series on the bullied brain. I do multiple interviews. I speak with media. I consult with the federal government when they need subject matter expert. They have me come out to the capital in Canada. I do all of that because I really badly want to get this information into everybody's hands because it can it can. I have people write me and say, Your book saved my life. And it's because most of us don't know. We don't know. We weren't raised to understand. We didn't learn. There's not a lot there's no book out there, actually, that talks about the fact that many of us have been trained in the framework to believe that bullying and abuse, it's a necessary evil for greatness. And if we just subject ourselves and we let ourselves be beaten up in this way mentally, like talk mindset or physically or sexually even, we know we have a massive problem with all of this power dynamic in the workplace. If we just submit, then we will be able to achieve greatness. It's a lie. It's a myth. And how can we debunk that myth? Science. The research in the brain. Science is nothing short of stunning.
Brian Kelly:
That's. Oh, my God. So much so much great stuff to unpack there. And, you know, as you're seeing all that, I was I was just saddened to realize that people actually go about their life thinking these things. Um, I probably went through those periods that spend so long I can't even remember them. Uh, and going through and learning how to rewrite that ship would be what would that be worth to somebody? You've worked with so many people and you've I mean, you've just said I mean, I cannot imagine how unbelievably wonderful and fulfilling that would feel to have someone say, Your book saved my life. Come on. I mean, is there any bigger, better reason to do what you do, Jennifer, than to save someone's life? Does that like, that's got to inspire you to never give up and to never quit. But do you also put a priority on taking care of yourself so that you can then take care of others? That's something that entrepreneurs often kind of leave in the dust sometimes, and maybe it happens on occasion. It does for me. I'll forget and go, Crap. I feel like I feel horrible. I need to get back in the gym. But do you do you do something to prioritize yourself? Maybe for physical exercise, for for maybe meditation or other mindset techniques? Is there something in your protocol for doing that?
Jennifer Fraser:
Absolutely. Absolutely. So when I started to look at the research, first, I was looking at the research on what does bullying and abuse do to the brain. And what I found was it does a lot of damage to the brain. It's physical. It can be seen on a brain scan. Wow. They can look at all forms of bullying and abuse like put downs, emotional abuse. It doesn't have to touch the body. They can see on brain scans, the neurological scars from bullying and abuse, yelling in the face, berating, humiliation, shame. It's incredible. And most of us don't know at all that we even have an injury and we blame ourselves. We're like, oh, we're not doing we're not working hard enough. We're not smart enough. We're not trying hard. Oh, it's our fault. No, you actually have a brain injury and you don't your society doesn't check it and it doesn't look at it. And so you don't know. Now, to answer the question about do I carve out time for for health? Absolutely. Because what I learned is I was like, okay, the neuroscientists know all this stuff about brain scars. I bet they know a ton about how to repair and recover, and they do. So the book is packed full of every single chapter is like, okay, so here's the bad news Yeah Bullying and abuse really hurt your brain like in a terrible way. But here's the news on how to get better because our brains are innately wired to heal. They're innately wired to repair and recover if we follow evidence based practices. So you think to yourself, oh, this is going to be really complicated or really expensive or I don't have time. Yes, you do. It is so common sense. It's not even funny. One of the healthiest things you can do for your brain is go to the gym. You just need to go and get aerobic fitness, Get outside in nature, challenge your brain by being out in a new environment where you're hiking or walking or running or biking, any of these forms of exercise that get your heart rate up unbelievably healthy for your brain.
Jennifer Fraser:
It reduces stress and it also prevents the harmful effects of toxic stress down the road. It makes your brain incredibly neuroplastic, which is our brain's capacity and ability to change. And it also it it releases it's called Bdnf, brain derived neurotrophic factor. Bdnf is like a fertilizer for the brain. It's really good for the growth of new brain cells. It's really good for neuroplasticity, which is our capacity and ability to change, which of course is one of the great skill sets of the entrepreneur. So I mean fitness, you just need some running shoes, you just need to get out in nature that is going to make such a huge change to your brain health. It's not even funny. And then the other ones are similar to um, mindfulness. I know it's an ancient eastern practice. You would not believe the neuroscience on mindfulness. How much you know anything from like 7 minutes to 27 minutes a day of doing the deep breathing, doing the relaxation of staying present, letting go of anxieties and worries about the future and regrets about the past. Forget it. You can't do anything about it. Mindfulness trains us to be healthy and safe and focused in the moment. Unbelievably good for your brain. Does it cost anything? No.
Brian Kelly:
Woo! I love it. Yeah. I used to be a certified personal trainer. I can attest to the benefits of physical exercise, and it doesn't mean as a woman you have to become and develop into a supermodel. And as a man, it doesn't mean you have to develop into the former Mr. Universe of Arnold Schwarzenegger either. It's just about moving. It's about getting those endorphins flowing, getting the the blood pumping. One one guest I had on my show, Jennifer, I'll never forget. I forgot the name of the person I don't recall at this moment, but they did say it was a gentleman who said anytime they were about to take on an arduous task that they didn't really feel like doing instantly, they would do a quick workout routine and they were all over it right after that. And so it's a great thing to start in the day, to get your day started, to get up and get the blood pumping. It's the last thing on earth any of us want to do is as soon as they wake up, that's why it's the best time to do it. And then I love we talk about mindfulness. That's like that's like exercise for the brain. It's like fitness for the brain. I was thinking that as you were talking, it's it's a whole fitness regimen, 7 to 27 minutes, I'm guessing, or I'm curious, do you have specific what are they like audios that you listen to? Are there do you have guided do you have ways of guiding people through a 7 to 27 minute daily mindfulness exercise? How does that work?
Jennifer Fraser:
Well, in the book I really spend a lot of time talking about how I use mindfulness very specifically to communicate with my brain. So we've been brought up in a society where very visual creatures, if we can't see something, we ignore it. We can't see our brain, our society doesn't talk to us about our brain. It doesn't teach us in school or university or in the workplace. So we tend to forget it even exists. So like coming full circle to your one of your pillars being the mind, one of the things that I do is I get people to understand that you always want the mind in the driver's seat. You get the mind to choose where you're going, why you're going there, remaining calm, remaining focused, and you let the brain be the engine. But to have the brain be the engine, you've got to pay attention to it. You have to keep it in shape. You've got to care for it. You've got to listen to it. And so I use mindfulness in an unusual and very specific way, whereby I use it as an opportunity to visualize and observe my brain, what it's feeling, what it's thinking, what it's doing, and, and create that kind of dialog between mind and brain.
Brian Kelly:
Yes. Yes. And visualization is so powerful. I mean, do you take it to the extent of when you visualize something, do you put yourself in that environment and feel things like the air or notice the sun feeling on your face? Do you fully immerse yourself or do you visualize visually only? What is your form?
Jennifer Fraser:
Yeah, no, I'm so glad you asked that because I actually I do a lot of my mindfulness, meditative work moving. I'm not very good at sitting still. I'm a lot more comfortable and happy in movement and in nature. So I absolutely, especially if I'm find myself spinny or anxious, I use nature as a way to I pay attention to the air on my face. I ground myself by feeling the earth under my feet. What are the smell in the air? Who are the people that are passing me? I smile at them and the whole time I'm doing that, I'm also doing very, very slow, purposeful breathing. What lots of people don't understand or just don't know. We haven't talked about it. I was amazed when I was told this. When you're doing the slow, purposeful breathing, it is communicating to your brain that there's no predator, that you are relaxed, you are healthy and you are safe. And when your brain is on high alert, when it's not pumping its resources into the threat detection system and it's not it's not analyzing 24/7 the environment as a dangerous place because its number one job is to keep you safe. If you tell it, it can it can go offline on the threat detection piece. It gives it the opportunity to be creative, problem solving, connecting with others, empathic, you name it. The brain can go crazy with all the other things that it does. If you're not constantly telling it that you're under threat. Slow breathing, not the shallow shoulder. Oh my God, how am I going to pay that bill? Breathing. That breathing is the worst thing for your brain. It thinks everything's a predator. So slow, purposeful breathing. Staying in the moment is telling your brain you're safe. And that's its greatest power.
Brian Kelly:
So true. I've had two people I've interviewed on this show that are experts in breathing techniques one J. Bradley, the other Daniel Aaron, who has since become a very close friend of mine. Daniel has. And Jay is a great guy. In fact, those two just had their own show. Where Daniel interviewed Jay today was like, this is this is you can't make this up. But the cool thing is the breathing. It was I did not know this existed until I first met Jay Bradley about it. And I went through one of his sessions. And it's slow. It's deep. It's. And he guided you on how to do it. And when I was done, I felt I felt liberated. I felt clean, clear, relaxed. Oh, my gosh. Such a peacefulness because of everything you're saying, Jennifer, you know, you're talking about there's no more predators in. I was like, wow, that's a really cool way to think about it because, yeah, there's no danger of any kind. You're like, you've just freed your brain up to do what it was designed to do. And there are things like techniques of I remember right before going up on stage, I mean, we're all human. Every single person on this planet gets a little nervous before going up on stage in front of people, no matter how many times you've done it. Johnny Carson, famous comedian that was on every night in front of millions of people from The Tonight Show, he admitted he was nervous every single night right before they announced his name. But one of the keys I learned was taking a couple of deep, you know, methodical, short or not short, but slow breaths. And it just all the nerves just got flushed out. And now you can be you and be the most profound person to help to get the results for the audience that you can be. And it's just unbelievably so simple. And that's the thing. So many, so few people realize this. I didn't realize this until somewhat recently, and it's profoundly powerful. I appreciate you bringing all this up. It's like so spot on that most entrepreneurs are thinking about how do I turn the crank? How do I market? How do I do the sale? What's the right script? What's the website supposed to look like? Well, there's so much more that needs to be done prior to all that and then always in conjunction with all that.
Jennifer Fraser:
So I want to tack on to that, Brian, so people really understand what the science teaches us. So what the scientists understand and again, we don't get this information and it's so critical for your entrepreneurs when your entrepreneurs are in that frantic, worried, anxiety predator state, What their brain is doing is it it thinks there's danger. And so it's pumping the body and the brain full of cortisol. And cortisol is a fabulous, healthy, complex stress hormone, really useful. It keeps us alive. Basically. It helps us do what we need to do. It helps us go into fight. When we need to fight, it helps us go into flight, run away a hundred miles an hour, and it helps us freeze. So we might fight like a lion or a grizzly bear. We might flee super fast like a deer. Or we might freeze like a rabbit. We're very we're human creatures that are creatures. We have that same mechanism as the animals on the planet. And if you think animals, it helps you remember this. So in the same way that these animals surviving in the wilderness have this mechanism, so do we. But when you are human and you look at a bill, you look at a challenge, you look at a social media post or the technology, and you don't know how to do it. You aren't you haven't hit your targets. You're just so stressed out or interpersonal relationships so stressed out. When you pump cortisol up into your brain and your body, you're doing remarkable damage. If it's over and over and over again and it's invisible, you don't know that you're stressing your heart. You don't know you're ramping up your blood pressure. You don't know that you are dismantling brain architecture with the stress hormone cortisol. It becomes acidic. It hurts your immune system. It's correlated with midlife chronic disease. It's so serious and. And. Who teaches us this. I mean, I had to find it out for myself. And so I talk a lot about, okay, this is what cortisol is doing and this is how we can save ourselves and make sure that we're not letting it ramp us up.
Jennifer Fraser:
And so there's two systems. It's like a seesaw. What I just described to you is the sympathetic nervous system. You need to learn how to manage that. How do you manage that with the mind? So that mindset that Brian's talking about, it's your best friend. You get it to visualize and talk and exercise and so on, and it talks to the brain and says to the brain, You got to chill out. Let's do some deep breathing and calm this stuff down. Let's do some activity. We can knit, we can color, we can empty the dishwasher. But we got to breathe deeply and calm down. When you do that, you activate what the neuroscientists call the parasympathetic nervous system, and they call it in short form, rest and digest. So if you're not sleeping at night, if you've got stomach problems, you've got way too much stress going on. And you have got to learn to prioritize the health and well being of your own self so that you can not hurt yourself with this kind of stress. It's really not safe.
Brian Kelly:
That is phenomenal. Oh, my goodness. Linkedin users said Silent killer. Okay. Linkedin user is. I forgot her name already. It was up above. Kelly Christie. Thank you, Kelly. Oh, Kelly.
Jennifer Fraser:
Christie sounds like a health professional. Yes. Oh, Martina.
Brian Kelly:
Ellen Love, Dr. Fraser. Love it. Oh, my goodness. Yes. Yes. Great. There are other comments. We can't get to all of them. Thank you. My gosh. Keep them coming. And if you have a question for Jennifer, then definitely put that in the comments as well. Or should I say Dr. Fraser? Oh, that's awesome. I love it. And so, you know, you have a lot of accolades, you have a lot of you've put in the time, Jennifer, and you've, you've put in the effort, you've put in the investment of finances and your time and resources to get where you are today. And so kudos and thank you for putting that kind of effort so that you can then have this kind of impact on others who may not even know certain ways of improving their lives exist, which each and every time I do the show and have a guest like you, I learn something new. There's additional like, Wow, I hadn't heard that one before. I mean, you talked about there's no more predators present when you're doing deep, slow breathing like that. I mean, when you when you just think these subtle thoughts as you're doing it, they they translate into supreme power for you in a positive way. And so what I just wanted to say what everyone's hearing Jennifer Fraser say here tonight on this show, It's truly, um. It's just powerful and you need to really take it to heart. It is nowhere near anything like woo woo. It is absolute science based. I mean, look, she has a PhD at the end of her name. Come on. And you can tell it's not a phony one. Listening to her and interacting with her, she knows what she's talking about. She's been doing this for a while. And that's what I've learned as a grown adult, is to start trusting people more, especially when they come on this show. The people that come on this show are bona fide, heart driven, heart centered, serving individuals. They do not come on here to say, I've got something to sell you and I'm going to do it in a way that will harm you.
Brian Kelly:
Not a single person that's been on this show does it that way. And Jennifer is absolutely nowhere near that. She is the opposite. She loves people and wants to serve and help people. And her her concentration is on bullied teenagers, which is something I really want to dive in a little deeper, if you don't mind. Jennifer is you know, we've been talking a lot about mindset and your expertise in that area is already very evident. So can we now pivot a little bit and say, Jennifer, what is it you do? What is your business? Who do you serve? Like, Who is your target market? And if you have a success story or two you'd like to share, we I know we'd all love to hear that as well. Would that be all right?
Jennifer Fraser:
Absolutely. Yeah. No, I, um, basically, I am a researcher at heart. And so I was told ten years ago I was working in a university prep school, and I was told that the bullying being done to these teenagers by their teachers, you know, and we're talking homophobic slurs and yelling in the face. And when the kid tried to get away detaining him and lots of put downs and, you know, the teacher walking out basically saying you're embarrassments like just brutal, brutal stuff. And, you know, I just I found it hard to believe, even though the people that were telling me this were like prestigious. And I'd known them for, you know, close to ten years and seeing them be wonderful, I was like, this doesn't make sense to me. And so as a researcher and I'm lucky I went to University of Toronto and it's a very rigorous program and we were trained not to believe a word unless we could back it up with research. So I just I, I took all of the info and I went, okay, maybe it's me. Maybe I'm just getting carried away here. Too sensitive or something. Maybe I'm too soft. So I went and looked at the research and I was like, Whoa, What did the psychologist say about this type of behavior to teenagers? Not good. What are the psychiatrists say? Whoa, Not good at all. Like, really serious. What do the neuroscientists what do the brain scientists say? Unbelievably serious. This does incredible damage to the brain. And I was like, how come I don't know that as a teacher? How come I don't know that as a mother? What is going on here? And this is when I started on my path of being the entrepreneur outlier. And this is why I love Dr. Michael Merzenich, who's one of the world's greatest leading internationally renowned neuroscientists today. And he's helped me so much in my work. And he's just a generous, heart centered scientist who wants really to help kids in particular and to help the world. And he's the busiest man. He's 80 years old now. And, you know, inevitably you try to reach him.
Jennifer Fraser:
It's like, no, he has to do a presentation to NATO. Oh, no, he can't. He's he's with the head of the armed forces right now. They're going to use his program. It's like, oh, brother. And he still finds time for someone like me who's not a scientist. And and he lets me ask him all kinds of questions about the research and generously answers and helps. So he wrote the foreword to my book, and then he dialoged with me all through the book about just key ways in which, you know, as a non scientist, I might articulate it like this. He'd be like, We don't talk like that. That's not how we see things. And so I just quoted him and I put him in my book. And but what I love about Michael is he was so think of him. He's a young scientist in his laboratory in San Francisco. And there's Nobel Prize winning scientists that are the generation ahead of him. And his lab work is showing that they're wrong, that they've made a mistake. And what does he do? He sticks to his guns. He threatens his entire career and future, and he starts to speak up about how his results do not support what they just won the Nobel Prize for. And they won the Nobel Prize for proving that the brain stops at the age of five from changing its hard wired after the age of five. It is radical, changing 0 to 5 and then after it stops. Michael Merzenich Science has proven from when he started being ridiculed as a young scientist and ostracizing stuck to his guns and he kept using the science to show our brains are neuroplastic until the day we die. We can change our brains by what we practice. That is the most empowering thing for any human being to know. If you don't like what you're doing or how you're acting or how you treat the people you care about in your life or how you're running your business, it can change by what you do. You can change it with environment. You can change it by deliberate practice. It's incredible. And so Michael Merzenich now has got one of the most highly awarded neuroscientists, patents, you name it, in the world.
Jennifer Fraser:
He's referred to as the father of neuroplasticity. And if there's one takeaway that you take from Brian in my conversation tonight is I hope you take away the knowledge that you can change your brain by what you practice. You can make it stronger every single day until your last moment on the planet.
Brian Kelly:
So much there. I mean, first of all, we have to end the suspense and say and give you the opportunity to say, well, what is the title of the book you keep referring to that you've authored? Can't Wait.
Jennifer Fraser:
I love the title of my book because it's classic me sort of split personality. It's the bullied brain. Like I'm the most depressing person to talk to the bullied brain. But then the subtitle is really Where the Heart of the book Lies, and it's Heal Your Scars and Restore Your Health. And I think lots of us hit moments in our lives where we do feel like we have blocks and obstacles and we're disappointed in ourselves and we can't seem to overcome the stuff that's holding us back. Everybody, I've certainly been there many times. We've all been there. Well, once you know what the scientists know, you can change that. You can you can recognize you actually might have some neurological scars from abuse or bullying in your past. You don't know you've got this injury and it's holding you back. And then the beauty of it is it's up to you to repair and recover because you can do it. And as we talked about already, it's not expensive. It's just something you have to build into your day, into your daily practice.
Brian Kelly:
And that's the beautiful thing. Most solutions don't take rocket science or a degree to actually. Fix whatever issues at hand. It's just knowing which ones to implement and which ones that actually work that we have the confidence in spending that time in doing it, knowing it's going to do it. If we have the doubts there, it's going to deplete the results and we won't stick with it. And that's the issue is like that's why I love to bring on people like you, Jennifer, because that takes away the doubt. What you're talking about takes away because of the evidence, the science, the number of people that have been impacted by it. You had another great internal value based story throughout that whole dissertation about Michael Merzenich, and that is you brought a mentor into your life. And such a brilliant genius way to do it where you you sprinkled him throughout your entire book, it sounds like and you you used his knowledge to help to put in the proper words so others could digest it and understand it what you already knew to be true. And he helped you with that. And the beautiful thing you've done is you've said you raised your hand without literally probably saying it and said, I need help. This is one thing I find myself included most entrepreneurs fail to do, and it's because of that ego that's going on that keeps the ego, to me is a cancer to success, a cancer to moving forward. Every one of us has it to a degree. It's recognizing it and then reframing and changing it and saying, I need help and who can I get that help from? And so kudos to you for reaching out and getting that help. And I'm almost certain that just by that one act and going through that with him in the book, you probably learned a far more vast amount of knowledge around this whole subject as a direct result of doing that. Did you find that to be true?
Jennifer Fraser:
Oh well, I mean. Michael Merzenich Every single time I talk to him, I just, I just walk away kind of staggered because he's he's an absolute genius. He's a very unlikely individual, but the sweetest thing because he's a very thoughtful and an ego person, very generous. I sent him the book, you know, kind of nervous. I'm not a scientist. Like, what am I even doing talking to the the father of neuroplasticity? Like, really like. Oh. Anyways, I sent the book off and he wrote me back, you know, a few weeks later. And he said. The bully brain is the capital e the most completely scientifically thorough treatment of the subject on planet Earth. And the reason that that is true, and I think it's an important piece for entrepreneurs and for business people in general, is the drive for me to understand the science when I'm not a scientist, which I can tell you is pretty painful. It was a lot of work. It took many, many years of trying to read things that just were baffling. But, you know, I'm pretty driven. And what drove me was I was really worried about these teenagers that were hurt. I was worried and I didn't believe what the my society was telling me. And that feeling of betrayal and that sense that there had to be a better way and that we needed to solve this problem and that everyone needs to know the science and it's not getting to us. And that's just wrong. It's like knowing the cure for cancer and it's not being handed out to the people, especially our young people. That just made me driven. And you know, it was funny because I got pulled into this bullying situation at this school and I was asked by the headmaster to take testimonies. I took testimonies from eight kids and. I they kept describing this boy that had been abused, and he was a particular target of the teachers for shaming. And he was he was berated and publicly humiliated over and over and over again. And I don't know, I just I was out of my league. I didn't know what I was doing. I was just taking the testimonies, writing everything down, getting it to the headmaster like he asked me to do. And I finally clued in. And you're not really supposed to talk to people, kids, when they're giving a testimony. You only ask questions for precision. You're not supposed to influence or impact what they're saying. So I was accustomed to just being quiet, writing down what they were saying, which I then sent to them for approval. So I'm writing it down and I said, You know, here you are. Like, You keep talking. Everybody. The boys are talking about this boy. Who was it? You know, be accurate, get it down. And the kid goes, Monty. And.
Brian Kelly:
Who? Monty.
Jennifer Fraser:
Monty is my son.
Brian Kelly:
Oh.
Jennifer Fraser:
So I from that day have not let go. Oh, how important it is to get this information out. I saw what the abuse did to him. I saw how much it limited him, how much damage it did. I. I needed to know what was happening to his brain, pure and simple. And when you have that drive, you can do anything. You can. You can be talking to Michael Merzenich and impressing him with your your use of scientific research just because you need to. And I send that out to everybody as a as just a stay with it. You know, you're passionate. You're doing this because you care. Just stay with it. It'll come together.
Brian Kelly:
My God, I could not imagine what that moment would have been like or was like for you, because I have two kids of my own and oh, my gosh, eight of them saying that this one kid was being bullied by not just other kids, but teachers as well who were shaming him. And it was your own son. I can't imagine that moment, what you went through emotionally and shock and oh, my God. And then rewind. How come I didn't notice all this at home and all the other stuff that would go through? I'm sure feelings of guilt went through both you and your husband's mind and all the things that was like. Like, what the heck? What a And so here is the beautiful, beautiful thing, Jennifer, is you took a very traumatic, shocking incident and turned it around to help everyone, including your son, get through these moments and cure their minds from these scars, these emotional traumas that they've gone through that physically show up in scans of their brains, that this is real stuff and that it can be rewired. Thank you for bringing that up to the age of five. I know for a fact having, you know, taught from stage neuro-linguistic programing, having taken people through processes that are way more than five years old, including yours truly. And knowing from my own personal experience of going through an NLP process, multiple ones, and realizing the permanent change that had in me, I mean, I am the happiest person on the planet. I used to be Mr. Pessimist. I used to be the last person to talk in an elevator. I'm now the first and I don't do it just to be, you know, a goofball. I just. Just to bring up to break the air, to have fun with people, to build rapport. It's so true that we can you can never stop learning. And your brain is always evolving and changing and helping to cure you, which is great news for everybody. It's fantastic news.
Jennifer Fraser:
Well, and you know, the thing that that just kind of breaks my heart about all this is that's what the teachers need. Those teachers that were behaving that way, they have hurt brains, hurt, brains hurt. These are not bad people. These are these are people whose brains have been wired and sculpted to be incredibly aggressive. They believe they have to do it. They think this is a method for greatness or achievement. They don't know their brains are wired this way. And just as you're describing, you used to have a brain wired to be a pessimist. You've come full circle by doing the brain work. You've turned your brain around. Every single one of us, including people who behave in this negative way, aggressive way or harmful way, all of us can change our brains. And where does it come from? Let's go back to fight flight. Freeze the brain that is acting that way. A teacher to student is a brain that is full of fear. It's full of trauma. It's full of fear. It's got neurological scars. It's a medical crisis. So why do we have to keep treating it like a moral issue? These are bad people. No, they're not. They're people that have an injury and we have the knowledge to fix it.
Brian Kelly:
And that's just so wonderful. I mean, that's like, yeah, like I said earlier, it's a great news. This is a good news story, ladies and gentlemen. So the best thing they can do, I mean, what would you say? Would would you be open to also helping adults in addition to teens?
Jennifer Fraser:
Oh, yeah. No, I work. I work with adults. I work with. I work only with adults. Really? Sometimes. Pretty rarely I will I will work with young people. But no, since I've been working for the last ten years as a consultant, I work in organizations. I help organizations that have psychological safety issues, bullying issues, microaggressions. I do a lot of that kind of work. And it's so awesome is you can transform a workplace from a negative, pessimistic, harmful bullying environment, toxic environment. You can absolutely turn it around. It does not take forever into a high performance, healthy environment where people are aware of one another's brains and how to take care of each other.
Brian Kelly:
All right. So, ladies and gentlemen, there are so many different ways you can get in touch with Jennifer. We're not done yet. I'm not closing the show here. But I just want to point this out now. And she has a book called The Bullied Brain by it. Does it say Dr. Jennifer Fraser? Jennifer Fraser, What is the title? The author title there.
Jennifer Fraser:
I always go Jennifer Fraser PhD, because as my as my two sons say to me all the time, they're like, you're not a real doctor. So I don't want anybody to, you know, get confused. I'm not a doctor. I don't give medical advice. But I do a lot of research.
Brian Kelly:
I just play one on TV. Right. That was fun. You got gotta love family, don't you? I mean, come on. They're always the first to point out those things, but it's all in fun, I can tell. And so that is her book, The Bullied Brain, and it's by Jennifer Fraser, PhD. And then her website is bullied brain.com so that's IED brain dot com that's for those of you listening on podcast right now and by the way if you're only listening that's great thank you but you can get a much better experience if you come join us live. And to do that, it's real simple. You go to TheMindBodyBusinessShow.com I know real short URL the mind body business show.com and scroll down and click any of the buttons you see that say where and how to watch it will jump you straight to what's called an opt in form. You're going to get a free gift of $300 hotel discount for hotels all over the world that I know are our our actual real and bonafide because I've used them. And that's just for saying raising your hand and saying, please let me know when your next live show airs. You'll just get an email five minutes prior to us going live with the link. All you have to do is click the link and you're here watching us. That's it. We don't sell you anything. We bring you to people like Jennifer. It's our gift to you. That's all you have to do is opt in and you will get the ability also to enter to win a five night stay at a five star luxury resort. Yes, we'll give that away every single show. But you must be watching live to Enter to win. And so we're going to do that here at the end of the show, pretty close to it. And we also have a little birdie told me a nice, wonderful gift from, you know, who Jennifer Fraser herself. And where are we timing? Oh, my God, we're there. What happened? Oh, my gosh. I just looked a moment ago. We had like ten minutes ago. I'm like, no, what happened? Let's see.
Brian Kelly:
What do we have? Yes, someone must have read it. Mark Martin. Hello, Alan. Totally worth reading, talking about your book. Fantastic. And she also says she's the real deal. Thumbs up. I love it. And so, goodness sakes, we are at the end already. We're very close. So a couple of gifts. We're going to do some giveaways. And then, Jennifer, the way I like to end every show is with one final what I call very profound question. And it's a question I was asking kind of randomly. This show's been running for nearly five years now, and I used to ask it on occasion and it started realizing, Whoa, these responses are something else. And so I began ending every show with this last question, and it's phenomenal. And you're going to crush it as everyone before you has. There's no doubt in my mind before we do that, we have a couple of giveaways. So for those of you watching live, once again, you must be watching live. What I'm going to do is put up on the screen a URL for you to later type in and go to. So write this down. We will be monitoring entries after the show is over. Do not despair and do not go away because you don't want to miss this last question with Jennifer. That's coming up in just a second here. So I'm going to bring it up on the screen. You must solemnly swear and hereby promise that you will write this down and not go there right now. Okay. We got that out of the way. Great. Here it is. You want to go to our report? I am forward slash vacation. In report for vacation entered to win. After the show has concluded. Write that down right now. Report forward slash vacation. All lowercase. Enter to win right when we close the show. And I cannot wait to see who wins that fabulous, fabulous vacation. Stay Compliments of Reach Your Peak. All right. And then like I said, that little birdie told me there is another fantastic gift that. Yes, Jennifer Fraser is giving.
Brian Kelly:
So I'm just going to put it up on the screen and let you take it away, Jennifer, to explain what this is. And then we'll be sure to call out the specific way that they can enter the coupon code that goes with it. All right. Sounds good.
Jennifer Fraser:
So I'm going to shift this around, Brian, as you and I talked about, because it's not going to be very helpful for your entrepreneurs to be learning about the adolescent brain. So what I'm going to do is send you after the show a different course code and coupon, which will be a show for it'll be quick, like a one hour crash course on how to harness neuroscience for entrepreneurial health, happiness and high performance. And I will I will send that off as soon as as soon as we're done tonight and put that course together, because I just think it would be so much more useful.
Brian Kelly:
Okay. And how how will people then how will you know who to send it to? How do they enter to get this gift? They send you an email with a subject line. Yeah.
Jennifer Fraser:
That is perfect. They can write me directly through my website. They can write me through the contact info at bullet train.com. Rather than have to remember, this is my personal email. Jennifer Frazier PhD at gmail.com. I answer both of them all the time, so don't hesitate to write me and I would love to enroll you in the course and I'd love to hear your feedback and I'll try and make a better entrepreneur course after if I've missed key stuff. But it'll be short and sweet and packed full of science.
Brian Kelly:
Fantastic. So two different ways. One is through her personal email address, which is Jennifer Fraser PhD at gmail.com. So Jennifer is Jennifer f r a s e r PhD at gmail.com. And then the other is to go to her website which is bullied brain.com and then go to the contact us in the main menu contact just contact is the word and then fill out that form mentioned somewhere that you heard of her from The Mind Body Business Show and that will trigger her to say okay remember that's for that gift that I promised and know that this is probably not going to be something she offers forever. But do treat it with respect and with value, because anything Jennifer does is going to have extreme value and you want to respect her for that. And and also, I would say thank her for offering this wonderful gift to you. And thank you, Jennifer. If no one else will, I will definitely thank you. I know plenty will. And so fantastic. Those are the gifts. And we have that wonderful final burning question. I love this question. So here's the cool thing about this question, Jennifer. With all this wonderful hype and build up that's coming and that is. There is no such thing as a wrong answer. It's impossible. It's not a test. You can't fail because it's not even a test to begin with. The cool thing is the exact opposite is actually the case. Is that the only correct answer is yours. It's going to be unique to you, and I know this from doing this many times on this show. Asking the same question. You may know the answer instantly or it may take you several seconds. It may take you a minute or more even. That is perfect because it's your answer. So there's absolutely no pressure. And now that I've built it up so great, you're probably going, Holy moly, what the heck is this question? You say there's no pressure, but I'm feeling it. What is going on? And so that's great because I love the build up and the anticipation of. And. Well, with that, Jennifer, are you ready? Of course you are. Of course you are. Here we go. Jennifer Fraser. How do you. Define. Success.
Jennifer Fraser:
Oh, it's a it's a. Question where your lead up. Made me want to share something that lots of people don't know that's incredibly powerful, and that is that. I will give you a unique answer to this, simply because every single one of us on the planet and this is part of kind of almost a divine thing, every single one of us has a unique brain. Your brain is as unique as your fingerprints. No one else has it. So you will always answer this question uniquely. And I would define success as. Being able to help people move from an outdated paradigm, an outdated framework that many of us grew up with, and that is the bullying and abuse paradigm. If I can encourage people and get them empowered and get them inspired to walk with me away from that broken system and into a new world that's brain informed that I call the new neuro paradigm, which is a framework where we actually pay attention to the absolute guiding force of every single thing we feel or think or do, namely our brains, then that to me would be absolute success.
Brian Kelly:
Mhm. I'm telling you, you do not disappoint. You are an amazing woman. I appreciate you. My gosh. Because. That's you just said it perfectly in the beginning that we all have unique brains because I've been doing this a long time. And No. Two people to date and perhaps now, having heard what you just said, perhaps never will they have will we have two people that have answered it the same way? Exactly the same way. And yours was true to form unique. And here's another great, great data point for this, is that not a single entrepreneur or successful business person who's been on this show had said that this the their definition of success was centered around money. Isn't that. Isn't that wonderful? It's amazing because the people that come on this show that are successful entrepreneurs and are doing things, they're doing it because they love to serve others. And that's where the heart is. They get more joy from helping others than they do from making the money. Let me be clear. Making money is very important. The the interesting thing is that is not the top priority of a single person that I've interviewed on this show. It is an ingredient for sure. Has to be because with more income, Jennifer can impact more lives by marketing, more getting the word out, being on shows like this, writing books and getting more books sold through marketing. Just getting the word out costs money. And then her time she is worthy of being compensated for her time. Having given the fact that she has done the research, she is she has proven that it works. She has developed a system that works where she can now literally save lives, as she already said, her book has done so. So come on, it's beautiful. So I wish upon you, Jennifer. Immense, immense, immense, immense wealth.
Jennifer Fraser:
So that. Thank you.
Brian Kelly:
You can take that wealth because I know what you'll do with it, or at least some of it. Go have fun with it. You deserve it. Have fun with it and, you know, reward yourself. But I know you. You're going to take a good portion of that, probably the majority of it, and scale your business and serve more people, maybe bring others and train them as as you have trained yourself and and have been trained and keep scaling it and serving more people and getting the word out so that people's brains can be healed. So thank you for what you do. I appreciate you so very much.
Jennifer Fraser:
Thank you.
Brian Kelly:
Ladies and gentlemen. I don't like this part of it. This is the worst part because it is the end. Oh, the end. Oh, my goodness. Who do we have here, Dr. Ronkonkoma? Gosh, I hope I don't mess this up. Karma. Karma lofi. Oh, I'm sorry. Mba says Excellent. Thank you, Dr. Ronka. I hope I'm saying any of those names correctly. I apologize if I'm not. That is it for the show. I don't want to keep everyone on too long out of respect for everyone, including. Jennifer Fraser, PhD. She owns it. She's awesome. I appreciate you, Jennifer, and everyone watching and listening here on this show, whether you're watching live, watching recorded video or you're listening to the recorded podcast, thank you so much. I hope you took a lot of notes. And next for you to do is to take action. Get her book. It is the Bullied. Where'd it Go? Brain It is the bullied brain and also go to bully brain.com and hit the contact form and reach out to her and ask for help. We all need it. Every single one of us. There's a single one of us that doesn't have a bit of scar tissue in our noggin that needs some repair work, and Jennifer can help you do that. Anything you'd like to say in parting Jennifer to bring us home?
Jennifer Fraser:
No, I just want to thank you so much, Brian, for having me. It was it was wonderful to talk to you. And I love your energy and why you do this and how you do this. And I felt really privileged to be in conversation with you tonight. And you obviously have a fabulous audience. And I appreciate the time they took on an evening to to listen in. So thank you so much.
Brian Kelly:
Very well put. Especially for them taking their time. And thank you for the very kind words. That is it. Ladies and gentlemen, on behalf of the amazing Jennifer Fraser PhD, I am Brian Kelly, your host of The Mind Body Business Show. And we will be back again at least next week, maybe more, maybe sooner. We'll see. But until then, please do two things. Two things, everyone. Number one, go out and serve more people through your business, through your your gifts, through your. Your abilities. And then number two, and above all else, please, please be blessed. All right. That is it for us. We will see you again next time on The Mind Body Business Show. Until then, take care, everyone. So long for now. Thank you for tuning in to The Mind Body Business Show podcast at www.The MindBodyBusinessShow.com. My name is Brian Kelly.
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Jennifer Fraser
Jennifer Fraser has a PhD in Comparative Literature. She was trained to take different discourses out of their silos and put them into an arena to see if the conversation changed. When she put bullying into the arena with neuroscience, she was shocked at how the conversation radically changed. As an award-winning educator, entrepreneur, and consultant, Jennifer works to support brain-healthy work cultures.
Connect with Jennifer:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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