Special Guest Expert - Jennifer Glass
Special Guest Expert - Jennifer Glass: Video automatically transcribed by Sonix
Special Guest Expert - Jennifer Glass: this eJwljstqg0AUht9lFl2pgxpNIoRSSZGkNF1IFlnJdOao085F5qKEkHfvSJf_5XznfyCqlQPlOnefAFXoDUWIK-uIotBxhqpsW-yyPC8iRL11WnoL5j8o03JTZBEilGofCKuZ7_ZFuo1Qz0GwThG5MnsuIGB_F2IGi6oH8kYEe3RushXGy7Ikg9aDADJxm1AtMTN8BjxneD21OGWjs_M5pt7EH_o--rn7mZquhj2dSv8NzSsR7iCBcfJitTcUDkwvSmjCruFVhBx3Yl3yeboc66_jrb62p8t728ZnUIr3YBpBrE3ktAnlXhtJXGiv8vn8A0dSYig:1mvWsZ:to59cnQwPNeGibc1Wlr-vOuK3Sg video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make
It one step forward only to fall two steps back who are dedicated? And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. This. Audie?
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have another phenomenal, phenomenal show lined up for you tonight. The one and only Jennifer Glass is joining us. You are going to absolutely love this woman. She brings so much value, so much experience, so much talent to the table, and you are going to be the benefactor of all of that. And that's what I love about what I get to do this show and that is the mind body business show. What is that all about is about what I call the three pillars of success. It's much like a tripod that has three legs. If you take any one leg away from that tripod, then that tripod will collapse and fall down. It's similar with mind, body and business. And what does that? What I found over the course of oh gosh, the past decade or so, what I did was I started studying successful people and what made them perhaps more successful than me. And so what I found was time and time again, three things kept trickling up to the top. And you might guess what those three things are. They are the title of this very show, so mind is really mind set to a person. Each of these successful individuals had a very, very positive and powerful mindset.
Speaker1:
Even more importantly, they have the most flexible mindset you can imagine and then body to a person. These successful people that I studied and followed took care of themselves physically, literally, physically. That means by exercising on a regular basis, by eating and drinking nutritious food and liquid and then business, each and every one of them had mastered the skill sets that are necessary to create, build and scale a thriving business. And we're talking about a myriad of skill sets that include things like sales, marketing, team building, systematize leadership. I could go on for quite some time and being an astute person that you are that is watching or listening to this, you you realize that to master any one skill set can take an exorbitant amount of time. It's like being an expert in anything takes on average ten thousand hours, and it's very similar to master skill set. So the good news is you don't need to master every single skill set that is necessary to operate a business. And really, you only need to master one and then the rest can pretty much fall into place. And that one skill set is the skill set of leadership. Once you have that and now, you can masterfully orchestrate other individuals who have mastered those skill sets that you have yet to and may never master because it takes so long.
Speaker1:
And now you have a team that you can lead and create an incredible business. So that's one of the things that I learned and among many by by studying these amazing, amazing individuals. And that's what this show is predominantly about, is bringing on entrepreneurs like Jennifer Glass to interview her, to bring out what is what are the things that are helping her to make her business successful so that you can then simply take those tidbits of information that match what you're trying to do and model what she is doing. That means copy and just put it in motion so that you can achieve the same level or even greater level of success than the folks that come on this show. That's what it's all about. It's here for you, and it costs nothing. I love what I get to do. I cannot wait to move further into this. Before we do, one quick, additional thing that I found and noticed among very successful people is to a person. They are very avid readers of books. And with that, I like to Segway into a little section called affectionately bookmarks.
Speaker2:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library icon.
Speaker1:
There you see it on the screen, Richard Peek elaborate. Real quick, a side note, they're going to be some resources shared with you here tonight on this live broadcast if you're watching on video. You can find us at the Mind Body business show. There is a registration form there, nothing is for sale and that all we will do is remind you of the next show as it is about to come on with the link so that you can join and watch right away. And here's the thing this we're going to be giving you a lot of value valuable resources like websites, so reach your peak library being one example. Highly recommend that you write these down, take notes and instead of going off and clicking away and looking at it while this show is going on, because then you're you'll be distracted and I'd really hate for you to miss that one golden nugget that Jennifer brings to the table that could potentially change your life forever. It's like I say, the magic happens in the room. That means stay focused if you can. It's just my advice. I'm taking notes as well, and I'm running this whole thing. I literally write notes during this show, so I implore you to do the same and then visit these resources when the show is over. All right. Off on my soapbox. Just want to help reach your peak library? That is a resource that I had my team developed specifically with you in mind, the entrepreneur, the business person looking to make it to that next level. And the reason that came about was because I myself was not much of a reader at all until age forty seven, I'm 57 now at the time of this, the show recording going live as well.
Speaker1:
And I then began learning just the incredible value of reading not just any book, but the write books that were in the field. That would help me to improve as a business person, as an entrepreneur and as a person. And everything listed on this site is a book that I personally have read and I vet, which means not every book that I've ever read since forty seven till now is even on this website. So I wanted to give you a resource where you just jump in, scroll, find something that jumps off the page. Go get it. This is not meant for us to make money on. If you find it and you want to circumvent it and go to or is it Audible or Amazon and go grab that book fine. Find the title you like, go to Amazon, buy it. It's not for me to make money or for us to make money. It's just a one stop shop. In fact, when you click those buttons that goes to Amazon and so go ahead and pick the next good read from these that you see on, reach your peak library and enjoy. Speaking of enjoying you know what time it is, it is almost time to bring Miss Jennifer Glass back into the fray. Jennifer, come on back. Come on back. Oh, I see you there. Fantastic. If you're ready, give me a thumbs up and we'll get this show rolling. All right, she is ready. Ladies and gentlemen, you are in for a treat. Here we go. Jennifer Glass is in the house.
Speaker2:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there she is. Ladies and gentlemen, it is the one, it
Speaker3:
Is the only Jennifer Glass. Yes. Thank you so much, Brian.
Speaker1:
So great to have you on. I was so fortunate to be on your podcast earlier and you are such an amazing host. You are so talented. I can't wait to share you with my audience now because of your brilliance and everything about you. You were just a gem, and I'm so grateful to be able to have you on my show. So thank you so much for spending the time with us here tonight.
Speaker3:
Thank you.
Speaker1:
Let's give this young lady the the big intro that she deserves. What do you think? Yeah. All right, here we go. Jennifer Ardglass is the CEO of Business Growth Strategies International, the only company to offer business growth coaching along with smart payment processing solutions, market plus web hosting and design solutions designed to increase a company's bottom line. Because that's what we all want, isn't it? Jennifer is a business growth expert who works with small to medium sized businesses to help them find the money that they are leaving on the table, and we're all doing it. She is also the author of multiple works, including her. It's the bottom line that matters. Series of books. They're there. She's holding it up. Beautiful with that officially and formally. Welcome to the show, Jennifer Glass. This is going to be a phenomenal, phenomenal episode. I can't wait.
Speaker3:
Looking forward to it, Brian. Thank you for having me.
Speaker1:
Yeah, absolutely. So what I like to do, Jennifer, oftentimes so the title of the of the show is mind, body business. And in my humble opinion, mindset is the is basically the foundation. Our mindset individually is the foundation of either our level of success or lack thereof. And so when I bring on successful individuals such as yourself I love, I love to find out what is going on in that beautiful brain of yours that has brought you to where you are and keeps increasing your success as you go forward. So what I like to find out before we get going is more of a peeling the onion or the layers of the onion back a little bit to get a little deeper into what makes Jennifer Glass tick. And by that is, every day we get up as entrepreneurs, we know we have a mountain of things to do that we want to get done and we need to prioritize. We love what we get to do, but it's still there are still days that are arduous. And for you, Jennifer, when you're getting up in the morning and you're about to start your day, what is going through that wonderful brain of yours that is keeping you motivated driven no matter what comes in front of you, what is going on in your in your mind when you get up in the morning?
Speaker3:
So that's a great question I wanted to answer. When you think about what are the books you showed in the Richard Peake library was start with the Why by Simon Sinek. And it really is the why, why we do what we do, and that's going directly to the root of your question. And to me, my why is to make our community stronger? I know that when I help my clients, they are now in a position to hire more people. They're now in a position to be donating more money, time, goods, et cetera, to different communal causes. They're able to start being in a position to be more involved in their community. And ours are as our communities get stronger, our nations get stronger. I was accused of being utopian because, oh my god, you know, how could you possibly like? That's way too utopian. It's crazy. I was talking with someone else from California. She's like everyone in California's utopian anyway. But but it really, though, is, you know, it wasn't meant as a compliment, but I don't see it as a problem. I see it as a proud badge of honor. Right? Why can't we have a more perfect union, right? President Lincoln call for a more perfect union. This is exactly what we're trying to do. And so I want to make a difference. Can I make a difference in one person's life today? Can I make a difference in ten, fifty a thousand, whatever that is? That's what I want to do that day. And I know that every day when I get up, it is with the desire to at least impact one person, at least to make sure that they are in a better position than they started the day.
Speaker1:
I love that and I love the the reference to Utopian because that is a big thing going on right now, as in the United States specifically for sure. And there's a big difference in one reason it's thought of as negative is the the the connotation, the the context in which that was made negative is because with a utopia, there's always some one entity in control of every one. That's usually when the negativity comes from. And what you're talking about is exactly the opposite. You're helping individuals to become self-sufficient so they can then spread and help more people. Completely different in a much better utopia. In my humble opinion, I love it because this is what I like to say about people like you, Jennifer. I wish and pray for massive wealth for you. And people go, Why would you want to do that? Well, because of what Jennifer just said, because I know her mindset. If she makes more money, she will scale her business and help more people. She will hopefully take some of that and reward herself and have fun and get things she likes to get and do things she likes to do because she would deserve it. But she knows. I know to a core this. She just said it the essence of Jennifer as she wants to help people to succeed, and that will help the community at large to improve. So I appreciate that big time.
Speaker3:
Thank you.
Speaker1:
Do you agree with that or just or disagree with my concept of utopia in the different approaches?
Speaker3:
And I completely agree with you when it comes down to looking at it from the perspective of, like you said, that negative idea. It really is just help everybody. And that's going to make the community better. It's not that it's one person in charge. And so when everyone is in charge of their own destiny and they're in a position to be better and the community is stronger and the nation is stronger, that's where it's going to make a difference.
Speaker1:
I love it. And Raymond Cousin agrees. Raymond Cousins, he's a wonderful, amazing guy. I got to know him personally. One plus one equals 11. So true. You know, when you have people like Jennifer making a difference in the world, that's what happens is you have that compound effect. There's a book by someone in that list about that. Yes, I love it. So. Now, you no doubt you have run across the folks and maybe still do this day. There are people that have a mentality that they want to go in for the quick kill the big buck at any cost or not really taking into consideration the cost. Maybe it may not be with intent, but not really carefully going through it. And instead of building long term relationships like you're talking about instead of building everything with a long term vision, not the short term quick kill and you are doing that. So what would you say would be a key or a best way to go about doing that to achieving long term success, not just getting in, grabbing a quick buck and moving on to the next thing and trying to do it once again? What does it mean for you?
Speaker3:
So what it really comes down to is how are you looking at what you're defining as your ultimate success? Right? My keynote presentation is actually all about this. It's the success equate to happiness, and it really is all about how do you start defining success for many people when I started researching this? They were saying, Well, success is me being in a position to buy a car vacation home, whatever it is. Other people said success is really based on the time of lifetime, right? If they're younger, they're going to have a completely different perspective of what successes than when they're older. Also, can you do what you want to do when you want to do it? And so when you look at having that long term goal in terms of where you want to be to find where you're looking to get where your success point is and keep moving that yardstick because the problem is that too many people do to a certain degree and then write, I'm successful, I don't have to do anymore. And then it's like, Wait, no, you do, because there's another day tomorrow, right? Like the song from Annie. It was just on last week. I think last week, you know, big show tunes geekier when it comes down to any, you know, the Sun will come out tomorrow. That's exactly the idea here. There's another day. And so you need to be at that point that you're going to be looking, what am I going to do tomorrow to still keep growing, to be changing? Because if you don't, you're not going to be loving it. And so that's really what it comes down to.
Speaker1:
Man, I so agree with this, Jennifer, so deeply being from the corporate world where the big dream was to finally reach that age of retirement, that was their idea of success and then just do nothing but their hobbies for the rest of their life. And the the thing I saw over and over was it didn't take long until each and every one of these people that had that kind of mentality ended up in the obituary column. It was sad. I know I'm thinking of one right now that I used to work with who that was. His whole thing is, I can't wait. Then I can just sit around and go have fun. And two years later, the man passed away. The purpose? The drive was gone. And I'm not saying everyone has to have it. But I think for entrepreneurs, if those out there that are not entrepreneurs but want to be know that it's it's never what Jennifer, you said it so beautifully is like. Once I reach that level of success, I've made it. I can just cruise. Well, if that's you and that's and that's OK, that's you.
Speaker1:
But that is not the mindset of an entrepreneur. Entrepreneurs always looking for the next challenge, the next big level to reach, the next way to help more people to succeed. And that's what's so beautiful. It's like, that's what I call life. It's living. It's living with a great purpose, in my humble opinion. I cannot imagine hitting a ceiling and saying, I'm done. What would you do? I can't handle it. Have you ever? I've sat by the pool with my wife, you know, and we're like on a vacation. And I see people reading and we're laying out there and we're both in half an hour. We're looking at each other going, I can't handle this anymore. Let's go do something. We can't just sit still. It's awesome. I appreciate that you brought that up because I hope folks that get into entrepreneurship that aren't in it or if you are in it and you're thinking that there is a ceiling. Might this may not be the right right path for you, so maybe we think it. What do you think, Jennifer?
Speaker3:
Absolutely 100 percent. Yeah.
Speaker1:
Needed a drink of water there. So and that leads into something else, so when we're working on things as entrepreneurs, you know, when we have a new idea, it just takes off immediately, right? And everything is perfect.
Speaker3:
Really?
Speaker1:
Yeah, I wish. Yeah, I was being very sarcastic. Yeah, because the thing is, some ideas come to fruition quicker than others, but usually any idea takes quite some time to finally hit, you know, hit a rhythm and start working the way we had envisioned it. So how how long do you, Jennifer, stick with a new idea before you just say, you know what, I finally need to just stop and what would be the reason for stopping?
Speaker3:
Well, before I answer that question, let me start with this. There's a saying that says an overnight success is about 10 years in the making. And so it really is that way when you look at a lot of ideas, right? I mean, as an entrepreneur, especially one that's been involved in so many different projects. It comes down to trying to figure out what pieces are valid, what pieces do I need to possibly reconsider and where do I need to go in terms of figuring things out? And one thing that I judge a lot of ideas on and really, I mean, I start a lot of my clients this way also is I show them a research triangle. Now, if you think about a resource triangle, you have time on one side, money on another side and resources on the third side. And so as you look at ideas, you look at businesses, you look at opportunities, you need to be taking into account those three pieces time, money and resources. And that's what's going to allow you to start really figuring out what's going to make sense, what doesn't. In terms of some ideas, I'll be honest, I've gone down some paths and I stopped way before the finish line because I have all these people who say, No, no, no, no, no, it's never going to happen. Let me give you an example in college, right? And I'm going to date myself here.
Speaker3:
For all of you that don't know, just because Brian already did, too. But in college, I was seeing writing on a wall that this weird thing called the internet was going to ultimately be a place where people were going to want to go for a job. They were going to look online for a job. And there was no such thing as Monster Hot Job CareerBuilder or indeed any of those places didn't exist. There were classified ads. And so I was saying, what if I created a site that would have all of these classified ads on this site instead of having just to go to the newspaper? Well, I was told the newspaper is not going anywhere, it's going to take too much work, too much effort, too much ridiculous time and money and everything else, and it's not worth it. I'll let you know within two years. That idea was reality when monster and hot jobs, I think it was rolled out. Another one was I had a crazy idea about cleaning the bathtub because I hated cleaning it. So I wanted to have some that plugged into the shower and started washing the shower. Well, SC Johnson came out with that same thing that just sprayed around the shower because I didn't follow my instincts and I listen to No, no, no. The problem is we all have a lot of no known numbers in our lives. What you need to do is you need to actually look at what it is that you're doing in your business, in your idea and what it is that you're trying to do.
Speaker3:
And if you honestly believe that there is a path to getting you there, you have to follow that. I'm not saying follow it into bankruptcy, but you have to at least try to see where you can go. You know, there's comics that you see all the time about that guy who is using the pickax and the dirt, and he stops an inch away from the gold. Too many times people do that and they kind of get lost. But we also need to do those. You need to look at it realistically, right? If this is something that is just a complete money pit and gone, I'm thinking of Tom Hanks movie now. But if you're looking at that and you're a mile away, you have to stop because as the founders of Google, I think it was. That said, I'd rather fail fast quickly because then at least I learned from the failure and I can move on. And so you need to figure out what is it that you're really doing? And then you're going to be in a better position as you continue moving forward and you're not going to be leaving too much on the table, which is what I hope my clients with to avoid leaving money on the table.
Speaker1:
That's fantastic. So many golden nuggets in there, I don't even know where to begin, but one of the things it's also do some research and get an idea of what time frame it should take if you can find that for what you're embarking on. I've got a perfect example of that. There's a gentleman by the name of Louis House and he is a entrepreneur, and he was asked this question on stage once about podcasting. And he said the question was asked them if someone came to you and they were asking. They said, Louis, I'm thinking of starting a podcast. What would be your advice to them? And he didn't think very long. He said, OK, well, number one, they need to commit to be consistent. Meaning if you're going to drop a podcast episode every Monday at this time, do it every Monday at that time without fail. Number two, but more importantly, is if you don't commit to doing that, this was what almost took me out of my chair for a full two years. Then my advice is don't start at all. And I just love how folks come in, and because this is live video it's kind of in the podcasting realm, we do repurpose this to podcast.
Speaker1:
But I was right at that two year mark with this very show when I saw that video and I thought he is spot on because that's when the momentum just started hitting and all the people that you come get to know, like Jennifer Glass and all of these relationships that you develop over time. Things just start happening and you just go, Wow, this is pretty neat. But it took two years knowing that at least, you know, it's going to take two years of commitment before you're going to see anything really beneficial financially or otherwise from it. You see beneficial along the way, but just know if you know it's going to take some time, then know it ahead of time and be willing to commit to it if that's what you want to go down. And then there's, like you said, if it's putting you in the poorhouse and you're not anywhere close to the gold, then it's time to maybe reroute and start digging in a different direction and find the gold in a different hole somewhere. So very astute, very intelligent and great advice in my in my humble opinion. So thank you for that. My gosh.
Speaker3:
When you're looking at what it is that you want to do. One of the things you as you figure out your strategies to get to where you want to get put down seven different strategies to get to each goal. And why do you do seven? Because when you're already brainstorming, how am I going to get there? If you can put down seven strategies, you're taking all of that brainstorming time in the beginning before you actually start and when something doesn't work, you quickly pivot instead of having a stop and then re assess and then go. If you know, we're ready, though, that you've got seven strategies right now. Tomorrow, if something didn't work today, you can start with the next one tomorrow to help you figure out exactly where you're going to be going.
Speaker1:
And also very great advice, yes. Oh my gosh, how many times that has happened for me where I kind of I pick a strategy that I've heard from others that works. I go with it as that's going. I'm looking at other strategies just in case. So a similar approach, for sure. And then sometimes when we come up with additional strategies, we add those and layer them on top of the one we're using if you have the bandwidth and the team to do that. That was another approach, too. And you quickly find out what works and what doesn't. And that's the good thing because like you said, you want to fail fast, you want to find out what's not working quick, so you can just put it to the side and move on to the next strategy. And I love that concept. Come up with seven strategies ahead of time so that you're not scrambling and going, What the heck do I do now? And you're in a different headspace now. You're freaking out maybe a little bit, and it's going to be harder to find another strategy that you want to go through. So I think that's sound advice. That's phenomenal. Thank you again. I'm just going to say thank you for the rest of the show. Said, OK, let's just give me my response. Thank you. Thank you. I love it, I love it. Ok, this has got to be among everything discussed, and by the way, I do definitely want to dig into what you do specifically like. What exactly is it you do for your customer base and who you help? I know with the opening, we talked about small to medium sized businesses.
Speaker1:
And I want to go through, we'll pull up your website if that's OK and just have a chat about what did you do, who you, who you do it for and what kind of successes your clients have gotten as a result, which I know there are many. So I want everybody to know that. So stick with us. You want to hear this? She does amazing things. One of my favorite topics ever when it comes to business is that of marketing. It's interesting when times like this happen pandemics and slowdowns, and you need to cut your your employee base if you need to. Oftentimes, they go to the marketing department first, and that's like cutting off their lifeblood. They get rid of the marketing department, like, what are you doing? You know, they need the people to put the things together and build whatever the product is. Yes, we get that. But if you have nobody buying it, you have nobody coming to make the transaction because of great marketing, then it's going to be difficult. So for you, Jennifer, when it when you go about marketing your business, knowing that what works today most likely may not work 10 years from now, and what worked 10 years ago probably isn't working today. But for you right now at this moment, if you were to pick one form or approach or strategy for marketing in your business, what is that one form that's been the most successful for you?
Speaker3:
Joint ventures and partnerships? Oh, without a question. And that is going to be here 10 years from now. It was here 10 years ago. That is never going to go out of style when it comes down to what you do in your business. Having the right people that you can speak with on a regular basis that are talking to the exact people that you want as your clients. There are going to be in the best position to work with you and refer business. Let me give you a really quick example of one of my clients and how we made this work for them. So I have a flower shop that came to me and we were trying to figure out what can we do to really make a difference in their business? And what we did was we looked at a whole bunch of different ways, what was going on, and it happened to be that two doors down from them. There was a jeweler that was literally in the same strip mall as where the flower shop was. And so what we said was, let's take the two of you right? And the biggest industry, by the way that flower shops work in, there's two. I'm going to take the happy one and the bridal market, although I just spoke with another one.
Speaker3:
Two days ago, three days ago, she was in the middle of putting a funeral order together, but whatever. Let's take the bridal market right because it's much happier. So in the bridal market and the reason I said the jeweler is because two doors down. The guy is going to come. He's going to want to get a ring. He goes to a flower shop. He gets a dozen roses. Both of them are in a unique position to refer each other without any additional expense involved in that transaction. But then what do you do then to make it even bigger? You start going, all right, look at an event chain in the bridal market. You have the jeweler, the florist, you have the catering hall, you are the caterer, you have the officiant, you have the DJ or the band. You have the photographer, the videographer, the printer, the baker, the candlestick maker. I mean, everybody that's in that candle that eventually is somebody that you know, can have put together. And each one can refer all over the place based on where somebody comes. And what we did was we came up with our trusted vendor list, right? For all you brides out there, women that went through this, you know, one of the hardest parts is figuring out who am I supposed to deal with, right? You got to have appointments and how many people do you sit down with to talk about the tastings, the dresses, all of these different pieces, right? You're going so many different places.
Speaker3:
But what if you had a single sheet of paper that said, here's the list that all of us work well with. If each of these are going to work well with the next. Now also, you know, there's not going to be any issue come the day of your wedding. And so it makes so much difference in terms of figuring out how do I get from here to there? And so a joint venture strategy can make a huge difference, and it doesn't matter what industry you're in if you're selling cigars. There's a change over there. I can't think off the top of my head because I don't smoke cigars. But if you're selling kids clothing pediatricians, I mean, you've got all of these people that are in that chain that you're in a position to directly communicate with and all of you can cross refer. And so without a question. Joint venture strategic partnerships is the one strategy I would always keep on going back to.
Speaker1:
And another thing I love about that a side benefit of like you referring your client to someone else is their experience. A view is heightened and improved because you help them save time by giving them a vetted resource that they can, you know, now that they've gained trust in you, that they can take that trust and project it forward to anyone you would refer them to, and it would be a quicker decision for them taking them less time. And then, of course, be sure to vet the people, make sure that they're giving great, high quality, like you said, a preferred vendor list that's genius right there or a trusted vendor list and have that at the ready and this happened. You're so Jennifer. You're so correct. Not like I'm surprised, but on everything. It's like I've had so many referrals come my way that I didn't ask for because of relationships built with people that are great partners and JV partners. And if you have something, if they refer business to you, consider if it's like an electronic delivery or even physical. If there's a way to to basically reward them for that referral monetarily, then set that up like an affiliate program or referral program to give them a thank you. That's what I'm doing. I've got a referral program set up, so it's like, Thank you. They don't even ask. They don't sign up for my affiliate program. They're not doing it to make money. And and I just say, No, I'm going to pay you. Is that OK? And to date, that's odd. I've never had anybody say no yet. It's crazy. Yeah. Oh, I forgot, Jennifer. Thank you.
Speaker3:
Thank you.
Speaker1:
Oh, my goodness, so much, so much, so much fun. Oh, OK. Being an entrepreneur is is I don't know, it's to me, it's a fantastic rocket ship ride. It's exciting, it's invigorating. There's fear involved. You don't know if the rocket's going to careen down and come out of orbit and crash to the ground. The good news is you can parachute out and get it another rocket and do it again, but I just made all that up. Did that come from? But when it comes to being an entrepreneur, Jennifer Glass for you. You know, when you think about everything it entails, all you've been through. What is your one favorite part about being an entrepreneur?
Speaker3:
The difference I get to make in people's lives. It's without a question, again, it's my wife. Like I said earlier. If you can see how people are going to be changed and the way in which they're changed, I don't think that there is any greater pleasure. Then knowing that you have positively impacted other people and the lives of everybody around them.
Speaker1:
Thank you. So this is another reason I love rubbing elbows with people like you, Jennifer, have you ever so you have your family, right? You have your own family. And they typically hang out together. You're all together and then you go out to say a seminar or a networking event that is entrepreneur base, where a lot of business owners show up. I've had this happen so many times I'll go. Oftentimes my wife will stay home and I'll go and spend a day or a weekend or whatever it happens to be. And it's interesting when I get there without without saying hi to a single person, I just feel it. I sense it. I feel like I'm with my second family because everyone has like minded and positive. People are smiling. They're not downtrodden. Oh God, I go, go to work tomorrow and all that stuff. Do you do you get that same kind of experience when you go out among the people, so to speak, of entrepreneurs and small business owners?
Speaker3:
Without a question, I mean, when you start seeing people who are not dealing with the. Oh, my God. Kind of mentality. It does make a huge difference, I mean, when you go to conferences and seminars and all sorts of different events, you really see people who are in a completely different light and especially when they get those nuggets from the various speakers. That's where it really makes even more of a difference. And I've been fortunate. I've spoken at many conferences and people come up to me and they're like, I took 18 pages of notes from your remarks. I'm like, That's great. I'm really thrilled that you did. But one question I have, and by the way, for all of you that are watching and listening, one question I have for you, when you do that, what are you doing with it? If you don't take action, don't waste your time. Right? But you know, there you're getting your highs, you're getting the endorphins and everything, but you have to take action on what you learn. And so always, even if you're reading a book, by the way, just constantly in your book highlight, write down the points. Don't just highlight it in the book, write it down somewhere and not just type it. Write it because it's going to have more muscle memory that way, which is going to make a huge difference when it comes down to what it is that you're trying to ultimately do.
Speaker1:
And you said the key word. All right, the very end, do I always say there's three stages there, learn then do, which is what you just talked about and to really hammer it home is once you've done, it is to then turn around and teach it because when you teach it, it then becomes even deeper ingrained in you than you could ever imagine. That's what I would say all the time. How many of those seminar? I remember the days, Jennifer, back when it would be a seminar and people would sell these big packages full of cassette tapes or CDs or things that you would take home books and you'd go and you get all hyped up. And man, this is going to change my life. You pay an exorbitant amount of money that probably is worth every penny. If you do that second stage, which is, do you take it home? You put it on your shelf. Now that person on the on the stage was selling self-help. Right? So to help, you can help yourself. Well, you took it home and it became what shelf help because you did nothing with it. So what Jennifer is saying, do not go down that path. If you're going to go in and take action, that was the perfect word, right? There is take action, do something with it.
Speaker1:
I can't tell you, and it's not always as easy as it sounds because you know the luster wears off when you get back. You know it was you're on a high and you're with all these great people. You get home and now it's reality. There's dishes to do. There's a lawnmower. There's all these things that are going on that you didn't have these distractions when you were there. And so it takes discipline, but just make the commitment. If you take make that purchase or you're going to invest that time, just make the commitment, put it on your calendar, prioritize it, make sure it gets done. Otherwise, it's wasted. And my gosh, we don't have time to waste people. We got a lot of lives to impact in a positive way. That's why Jennifer's here showing us how to do it. Oh, Jennifer, thank you. I know it's worn out. It's getting old, but it's it's fun. So I'm one of those people that just keeps doing stuff no matter what. My goodness. Let's see. So let's let's discuss your business. I want to bring that up before it gets too late. And what I want to do is pull up one of your websites and let me know if you want me to switch over at anytime is fine with me, and I just wanted to give you the opportunity because you deserve it.
Speaker1:
And not only that, it would be a disservice to everyone in my audience and those who see this outside. If we did not bring this up because you are here to help change people's lives and that's what I'm here, that's the purpose of this show is to help spread the word about amazing individuals such as Jennifer Glass and what she is doing to help us all in that area. So I'm going to pull this up in just a second. I promise it's coming and. There we go right there. All right. So, Jennifer, who is it that you guys? I mean, talk about your business, say what you do and then talk about maybe who it is. You impact, maybe talk about a case study or somebody that you guys positively impacted, which I know there are many that just sticks out and you'd want to share with people. And then maybe how to get in contact with you to have that discussion to see if you're a fit.
Speaker3:
Absolutely. So in terms of my coaching business, I work with a primarily small to medium sized businesses in the retail professional services. Peter B. Online and nonprofit industries, primarily, I've got a couple of outliers and other spaces along with agencies and things along those lines, but it's primarily those people that are really looking for help in changing something about their business. A lot of people come into business, whether they're startups. I don't know exactly what to do or they're established and they're seeing a plateau in sales or they're not seeing the growth in sales. They're not sure operationally how to move forward strategically where they're going. There's a lot of different issues that businesses come up with at different times in their life that make a difference. And when it comes to the marketing aspect of a business that's one of the areas that I really specialize in for my clients where we really look at what are they somebody doing? And by the way, if you cannot actually work with somebody like me, you definitely want to get a copy of my book as a bottom line that matters. Quick tips and strategies. You can use the next 12 months to grow your business. It's going to be it's full of the eight primary strategies that we use with our clients to directly help you get more business.
Speaker3:
That's the goal. But the idea, though, is that when it comes down to what it is that we're doing, we're looking at your joint ventures, we're looking at your upsell cross-sell down. So I mean, how many of you actually even know what those mean and if you know what they mean? Do you have that in your business? Too many business owners that I speak with on a regular basis don't have any kind of upsell cross, lower down sell opportunity. But look at Amazon, look at Apple, and I'm calling out those two companies as an example because they're amazing at what they do, right? The cross-sell on Amazon. People like you bought these things also. And then when you're looking at a listing by these three things together because it makes sense, there's an upsell, Apple, you buy anything they're selling Apple care. It's just a non a non a no brainer for anybody to decide. You know what? It makes sense. Let me get that. So if you're not actually using those strategies, you want to really start looking at that. And those are areas that we work with our clients to help them really figure out what it is that they're doing. When I give my presentations, one of the things I usually show is I show one dot and a whole bunch of other people, and I basically liken it to if you're out in the savanna and you're a.
Speaker3:
Gisele, you're a giraffe. You're a zebra. I mean, it really doesn't matter what animal you are on the price side. Do you want to be there or do you want to be the predator that's going to eat other people's lunches? And I'm not saying, do you want anything bad? But the problem is, though, is that if you're not doing it, somebody's doing it to you. And so the problem is that we need to really think, what is it that we're going to be doing? And we need to act as a renegade when it comes to the marketing that we do because if we're following everybody else, we're doing exactly what they're doing. The one percent never go down to that two to ninety nine percent because they're the one percent. So if you're doing what everybody else is doing, you're somewhere in that two to ninety nine percent range. How do you ever expect to move right? And that's why you need to do something different. And so that's what we do with our clients. We make it that you're going to be getting into that top tier if you are with everybody else because you're not going to be doing the same things everybody else is doing. And one of the things that we do is we work with you to help you come up with your market dominating position, not just a unique selling proposition, but it's a market dominating position that's going to actually make you stand out from the crowd and make it.
Speaker3:
It's a no brainer. Why should I work with you, right? Too often we talk about price unless you have the Walmart model where you're going to be the race to the bottom. Price is not going to be the thing that differentiates you. And I don't think any of you listening are in a position to be in a race to the bottom in terms of your pricing. So that's what we do, and I'd love to speak with you about helping you in your business. And if you go to BJ's coaching and Brian's got this site up right now on the page, there's a. Schedule introductory call link right there where you can actually just click on that, I'm happy to have a 15 minute call with you. Absolutely no obligation for you just to what's your biggest issue that you're having right now in your business? Let's get that address. And if I can help you in 15 minutes, great. If it needs more time, we can certainly look at how we work that through as we continue to move forward.
Speaker1:
Fantastic. Yeah. So for everyone listening to repeat, if you're just listening on a podcast after the show's over, it's B GSI coaching and the introductory call schedule that she was alluding to. If you scroll down about halfway down on their web page, you'll see a nice little graphic there with a nice red button to schedule an introductory call. And that's how you can get hop on with Jennifer. And you can tell, look, you've listened to her and those who have watched on either live video or recorded video, you can see she doesn't bite. She's a wonderful individual. Look at that smile just on cue. And I've had the pleasure of talking to her several times now, one being on her own podcast, and she's she's everything she. She impressed me more than I could imagine because she just has this, this talent base and integrity and everything. She has the whole package. I don't know how to eloquently describe, but I'm making an attempt at and I'm failing miserably, but I just want people to know that this is someone I personally would vet and say, Go have that chat. It doesn't mean you're going to be a fit, but it could mean you will be. You just never know till you have that chat. So I would recommend highly that you just it's 15 minutes. Come on. And this is her time, by the way. And I want to be very sensitive to that for for her is be sure to show up and be a professional and not just waste her time, even though it's just 15 minutes, that's 15 minutes. If she has four of those calls, that's an hour of her time. So be ready. Have have questions ready to get the most out of it for yourself. I talk about this a lot. When people set up calls with me, it's like, Have your notes ready? I schedule one hour calls where they just ask me anything they can and want to. And oftentimes they come on. I don't even remember what this call was for. I'm like, My
Speaker3:
God,
Speaker1:
And you're here, why did you even? It's interesting, but that's I put that on myself. I met cause I need better messaging leading up to the appointment to tell them, remind them, come with notes on this subject. It's so funny, and it looks like by your reaction, you've been through some of that yourself
Speaker3:
Once or twice,
Speaker1:
Once or twice. I love it. Oh my goodness, I just looked at the clock. I don't like, you know, I should just stop looking at the clock because that tells me that we're getting close to the end. I don't want it to end. This is phenomenal. So we have two giveaways tonight, not just, oh my gosh, I didn't even talk about, I think opening. For those of you that stick with us to the end, you get to enter that you're going to be watching live for this one. So those that are with us live and we're almost there, you will have the ability to win a five night stay at a five star luxury resort. And that's all compliments of you. See the big red stamp on the upper right there over Jennifer's left shoulder to the right of the screen as you're watching. That's the big insider secrets. My good buddy Jason Nest is the owner of that. They offer this. They they allow us to offer this each and every show once a week. It's an amazing, amazing thing you don't want to not enter. And yes, Jennifer, if you're wondering, you can enter as well. I always I'd love it. I've had guests win that prize and some will say that's not fair.
Speaker1:
Why not? She came on and spent her time and gave you all this value. I think it's the least we could do is let her enter if she wants. So I can't wait to bring that up, and that will be very soon. And Jennifer has a gift for all of you as well. A nice little surprise. So hang on for that. Here's the thing, Jennifer, I like to close each show with my guest with a question, a specific question. And I found it to be very profound. It kind of happened by accident, but the same question was coming up. I let my guests choose the questions as you know, Jennifer, and this one question kept coming up and I thought, OK, that's interesting in and of itself. And then the answers I got like, Whoa, I started realizing an interesting pattern. Let's just put it that way. And so it's a it can be personal in a way, but not to worry. I'll expand more on it real quick. But before we do that, OK, I'm just going to go to it. Are you guys ready? Are you ready to win a five night stay at a five star luxury resort? I'm going to put it up on the screen.
Speaker1:
This is only for you if you're watching live. So what you want to do, this is the only time we're going to give you permission. Jennifer will agree with me, I hope. Is this the only time you can take your gaze away because you'll need to actually open up a browser tab a new one? Don't delete this one. Just open up a new one. And here it is on the screen. You want to go to this web address. It's our WIP that stands for Reach Your Peak R i p I am forward slash vacation. All lowercase are P. Forward slash vacation, go ahead. Head on over there. Enter to win and we will announce the winner by random drawing later this evening. Yes, it will happen this evening. So go ahead and do that right now. Right now, get it done. All right. I am forward slash vacation and then come right back here because Jennifer has an amazing giveaway herself and I'm going to pull that up. Do you want to give it some words before I give them the how to get there? Ok, fantastic.
Speaker3:
So I have an e-learning platform that goes through. And again, remember I said my down sell opportunity, right? Because you have to have something that's in a certain level. So my e-learning platform, BGC Academy Dot, is where a lot of the strategies are gone. What's in my book is really my lowest. The academy is my next site. You can go to BJC Academy Register using the promo code Mind-Body Business before December thirty first and you'll get 30 days free. That's a ninety seven dollar value. Or if you opt for the year long program, it'll take another ninety seven dollars off the nine ninety seven rate for the entire year, bringing the entire year to nine hundred instead of the ninety nine ninety seven that it normally is, which is an incredible value with the amount of information you're going to be getting. You're going to be getting the eight primary strategies with a virtual MBA program that's a fifty two week long program. You're going to be getting our ad library, our elevator pitch library, our headline thank so many different pieces, all in that BGC academy dot site. I really want you to go there and use the coupon code Mind-Body business by December thirty first and get 30 days free and ninety seven dollars value, or take ninety seven dollars off the year program for nine hundred instead of the nine ninety seven at that point. And I hope to see you in there.
Speaker1:
Fantastic. Thank you so very much for that. I'm going to leave that up on the screen for a little bit, so I'll reiterate. So the where you go for this is BG s AI Academy, and once you get there, you enter the coupon code of mind body business. No spaces and doesn't need to be all caps. Usually, most coupon code systems don't care, but
Speaker3:
I don't believe it does.
Speaker1:
Ok, but to be safe, I put in all caps. That's what I do as a purchaser myself. So mind, body business and do this before the end of the year. While I love that date, it's going to be twenty twenty two the next day. So get it done, take action. And at least, you know, if you want to get the month for ninety for nothing and then you'll probably come back and say, I want the next 11 months worth because that's amazing. The value is just unbelievable. So definitely either way, you choose or go all in, be an action taker and say, I want the year. I'll take ninety seven dollars off. Thank you very much. And to that, they will say to Jennifer, What's those two words?
Speaker3:
Thank you.
Speaker1:
I love it. And I promised we would close the show with an amazing, amazing questionI for. Miss Jennifer Glass. Yes, this is going to be amazing, so I wanted to now kind of put the bookend on the other side of this. So this question is profound and it can be personal, but here's the thing. There is only one correct answer to this question. There's only one and that answer is yours. You cannot get it wrong. There is no wrong answer. And so that's the only thing that makes it personal is because it's unique to you. And I'll tell you already, you've already skirted over this question several times during the show. And so again, if it does, if it if it comes to you like immediately, which it most likely will because you've already been thinking about it and you know very well what it is already, I can tell that's fine. If it takes you a while and you want to rethink it, that's fine, too. Why? Because it's your answer. It's unique to you and nobody else. So whatever answer comes to your mind and how long that takes? You can just relax and know that it's going to be an awesome answer because I know it already, I know it's going to be awesome, even if it's different than why I think it's going to be. So with that, my goodness, what a what a big buildup, huh? All right. With that, are you ready? Shoot. All right, here we go. Jennifer Glass, how do you define success?
Speaker3:
Success is really based on, again, as I said earlier, the stage in life where you're at. For me, success is really when you're seeing the people that are for me that I have impacted and that I continue to impact on a regular basis. The more that I can keep on impacting again, my success line keeps moving forward. It doesn't stay still. And so I'm always chasing it. I'm not letting it. I'm not letting me pass it. And so when it comes down to success, it's really helping other people. There's all sorts of ways that I could do it. Money, cars, house vacations, all of that. But it's really what is the biggest impact because I know at the end of days the only thing I can take is my name. And the more that I can do to really make that difference and help the people, now that's going to be my name in the end of days. So not to end it in a morose manner, but it's really helping people, and that's how I define success.
Speaker1:
Oh, that is absolutely amazing, as are you, Jennifer, you are an amazing individual. I appreciate you. So the best way to connect with you, would you say, would be that introductory call, the 15 minute call
Speaker3:
Or is there a different call is great. You can also connect with me on LinkedIn, Jennifer Ardglass and you can check me out on Facebook. The gen glass that's with two N's Twitter, the Jen Glass with two N's Instagram, the Jen Glass with two N's. You can definitely go there. Bga Coach Inc.com The site that's up right now. If you're watching us on video again. Gsi coaching SEO HHI. And for those of you that are listening to the program and I really encourage you to reach out, and if you do connect with me on any of those platforms, let me know that you heard me on the Mind Body Business show and I'd love to connect with all of you and make a difference in your life.
Speaker1:
Oh, and I know that anybody that does call you will have a difference made in their life just by talking to you, as you've done with me, just having you here on the show and being a guest on yours. It's been an absolute joy, and I mean that from the bottom of my heart, it's been phenomenal. The value you brought, the wisdom there, so many intangibles that I could go on for another hour and and help and teach people say, when Jennifer did this, did you notice this? There are so many of those moments just on this show. That's why all I could say the whole night was, thank you, because that's because that's what what happened. Jennifer brought the value for you. This this show is for you, the audience, and it is to share wonderful, amazing individuals like Jennifer with you so you can take what she has done. Her knowledge, her experience, model it and become successful more than you could ever possibly dream. And one of the best ways to do that is reach out to her. Get that 15 minute introductory call, reach out to her on social media. All those ones that she gave with two ends. Don't forget the Jen Jen Glass. Don't forget to ends and make that connection. Do it! Don't wait. Don't hesitate. Don't. Don't let fear or resistance or hesitation. Get in your way. Just do it. You can tell she's an amazing, wonderful woman. She will help you. She's there for you. And all it takes is for you to open that door and take a step through and you can meet with this amazing young woman, Jennifer. Any last parting words you would like to give for advice for all those out there that are struggling today and trying to make it in their business?
Speaker3:
Well, you need to do is go back to what we said earlier, take action. You want to find the one thing that you can do right now that is going to make a big difference tomorrow if it's really listening to what we talked about on this program tonight, definitely do that because there's a lot of tips and hacks, if you will, that we covered over the course of the last hour or so on the program that you really want to be going back. Because I guarantee you, if you look at what it is that we covered, you're going to come up with a few ideas that are going to give you more clarity and more strategic direction in terms of where you want to go. That's going to make a difference in whatever way you ultimately decide to implement any of those seven strategies that we talked about to meeting your goals. And so you've got to take action. That's the first step. Go out, do it. You learned it. You took your notes. Now go do something that you're going to make a difference in your community.
Speaker1:
Ooh, Jennifer Glass, the one. The only the amazing Jennifer Glass. Thank you once again for gracing the stage with us tonight. And for all of you that have been watching and listening, we appreciate you. Don't forget to go to the mind body business show register. It's cost you nothing, and all we do is announce the next show. Who's going to be on it? And we provide you a link so you don't have to go hunting for it. You can just click on it and you'll be right here with us again. Well, maybe not with Jennifer, but we'll have to have her back. How many of you would like to have her back? Show of hands? All right, we can't see you, but I can't wait to hear from everybody. Yeah. Jennifer's raising her. I love it. So, Jennifer, how am I going to on behalf of the amazing Jennifer Glass? Thank you, Jennifer, on behalf of Jennifer. This is your host, Brian Kelly of the Mind Body Business Show, saying so long for now. Everyone go crush it, help people and be blessed. Take care, everyone. Bye bye now.
Thank you for tuning in to the Mind Body Business Show podcast at W W W Dot The Mind Body Business Show Dot Com. My name is Brian Kelly.
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Jennifer Glass
Jennifer R Glass is the CEO of Business Growth Strategies International, the only company to offer business growth coaching along with smart payment processing solutions, marketing plus web hosting, and design solutions designed to increase a company's bottom line. Jennifer is a business growth expert who works with small to medium-sized businesses to help them find the money they are leaving on the table. She is also the author of multiple works including her “It’s the Bottom Line that Matters” series.
Connect with Jennifer:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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