Special Guest Expert - Mike Jesowshek
Special Guest Expert - Mike Jesowshek: Video automatically transcribed by Sonix
Special Guest Expert - Mike Jesowshek: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Welcome to The MIND BODY BUSINESS Show, everybody, how are you doing this evening? We have a fantastic, fantastic guest for you tonight. I cannot wait to introduce you to him. You are going to love him, I already do, we will bring him on in just a moment. Just so you know what The MIND BODY BUSINESS Show is all about, real briefly. It's about the three patterns of success that I recognized while following only successful people over the past decade or so. And those were in those three areas in mind, that's for powerful mindset, for an absolute rock solid, positive, flexible mindset. And there are tools and techniques that you can use to do this at a subconscious level and therefore reprogram your brain for, for progress, for peak performance,and then there's body. Body,what is that all about? Well, it's exactly what it means, It's taking care of your body,and that means working out. Yes, I said that four letter word is a lot more than four, but you get it exercising, moving the body and what you put into your body, what you ingest, nutrition, what you eat and what you drink. And to be clear, guys, you don't have to be a bodybuilder, you don't have to be an Adonis to become successful,ladies, you do not have to be a supermodel,you just need to move to exercise on a regular basis,and that gets the endorphins flowing. There's many studies that's been done about all of this. And it is known known fact that when you take care of your body, your mind operates at a higher level and vice versa,when you put good things into your mind and create an unstoppable mindset, then your body in turn operates at a higher level,so the mind and body are a team. And what I like to say, more importantly, the mind and body are your team. And if any member of a team is not operating at their peak level, what happens to the team as a whole? You guessed it, it suffers, and so when you, when you master mindset and taking care of yourself from a physical standpoint, you're you're two thirds of the way to reaching what I call a peak level of performance since the name of the company Reach Your Peak. And the third being business.Now, business is multi faceted, It includes things like sales, marketing, team building, systematizing, leadership skills,the list goes on and on. And look, I get it,we are all just one human being individually, but recognize that if you don't have all of these skill sets, could you possibly find someone who might have that skill set that you just can't seem to grasp? Absolutely, so delegation and leadership, that was one of those skill sets mentioned. That's actually paramount to learn that skill so you can scale your business and we can go deep into that. So tonight we are going to cover several topics in these areas, and it's pretty organic discussion that we're going to have with our buddy Mike Jesowshek, I think I got it right,and we're going to have a great discussion tonight. And just wanted to say that when you have all three mind, body and business, when you've mastered all three, then you're operating at a peak level of performance. And that's where I found that most successful people have done,so that's all you have to do, do is master those three areas. I know, that's all I have to do, Brian, start with one. And if you haven't mastered mindset,that's where I would start personally,It is the foundation for all success, for all failure. Wherever you are today is 100 percent due to your own mindset. And I, it took me too many years to learn that, figure it out and then realize I could fix it and then did,and so I implore you to do the same. So another thing I noticed about very successful people is they are, for the most part, very avid readers,and for that, I like to segway over into a little section that I appropriately named Bookmarks.
Announcer:
(Informational screen) Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, there you see it: ReachYourPeakLibrary.com. And so real quick, take out some paper and a pen and take notes vs. going to another tab on your browser or pulling up your phone and looking at resources that you're given during this show because the magic happens in the room, and if you're off reading and scrolling and looking at other things, you're not in the room, so to speak,because I would really hate for you to miss a single word, golden nugget from Mike Jesowshek, who's coming on very soon right after this,this little segment, I promise. So real quick,one of the things like I mentioned that very successful people do is they read and they read a lot, and it's not just any books, It's more about reading the right books that's important. And so I decided after voraciously reading over the past several years, because I was not a voracious reader from the very beginning. I learned another pattern of success and followed it and began reading like voraciously, very crazily in a good way, and what I started doing was compiling an actual library of the books I have read, not just every book that I've read, but only those books that had some positive impact on me. Most of these had profound impact on me, whether it be from business or from personal or from mindset, all related toward growing forward and becoming more and more successful. And so I wanted to put together this resource with you in mind, and that's what I did. This is for you,this is not for me, I've already read these books and I need to add to this list because I see I'm way behind. The thing is, is you don't have to guess anymore, you can go to our site instantly and say, well, at least one successful person has already vetted these books, so I don't have to guess, you just pick one. And that's all you do. Pick one, find one that really talks to you,the first one that does pick it, grab it, read it, and then move on to the next and keep going and read, read, read. And with that, we want to talk about experts in the field of entrepreneurship in business. And you know, a time that means it is it is time to bring on our special guest expert. So let's do that right now, shall we?
Announcer:
It's time for the guest expert spotlight. Savvy, Skillfu, Professional, Adep, Traine, Bigleague, Qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one the only, Mike Jesowshek. I did it. I got it! I had a little struggle there, but I got through it. From now on, it's gonna be just Mike. How you doing, Mike?
Mike Jesowshek:
Good. Thanks for having me. I'm super excited.
Brian Kelly:
Oh, man. I'm so, so grateful that you're here. Mike's coming to us all the way from Wisconsin, and I am currently live out of the Los Angeles area, Southern California, close to L.A. And so it's wonderful that we get to do this with this technology that we have today, It's amazing. I love technology, but I want to do is bring you on officially, formally in just a moment, Mike,but right before I do, I want to remind our our guests, everyone watching live that stick on to the end. Why would you want to stick on to the end? because I'll tell you why, because I'm going to show you a way you can win a five night stay at a five star luxury resort in Mexico, compliments of our sponsors PowerTexting.com that's Jason and Rhonda,phenomenal people, appreciate them,and one more shout out for another sponsor of ours, It's Mel and Kate Cutler who are the founders of Vocal Eze, I'll put that up there on the camera. Vocal Eze that is an amazing line of supplements to help you with your voice, I use these every single show and there's also lip eze,that is a lip balm,and I use that every single day,and there is also an amazing throat drops with different flavors, and I really I literally, I guess I don't know how else to say it, but I have one of those in my mouth earlier today right before the show to lubricate my throat. So if you're a speaker, if you're a podcaster, or if you do sales on the phone, any of those things, if you're a singer, Vocal Eze, goodness sakes, I cannot imagine life without it. I have a great story about it, I'll tell it another day,It saved my speaking day one day and I had an all day gig to do and my throat was shot until I used Vocal Eze spray,just want to get that quick shout out. Now to the man of the hour, Mike. Mike is the founder of JETRO, a digital modern day accounting firm, Mike has spent the majority of his career as an entrepreneur. He was CFO and co-founded several companies and has experience in all business stages,that's why I love having him here. He set out on a mission to help businesses that have seen and live the same experiences he did in business. This is how JETRO was built, and that's all caps J-E-T-R-0, he has been in the shoes of many small business owners out there and his angle is to help them in one area that most business owners are not familiar with, Oh, I can relate to this one,and that is counting and taxes. Yes, it's awesome to have help in those areas. Mike earned his bachelor's degree in Business Administration and master's degree in Accounting,he is a licensed CPA,and when Mike is not in the office, you can find him spending time with family and friends and of course, golfing. Of course,yes,he is also an avid sports fan,and you can often find him rooting for his Brewers, Badgers, Bucs and Vikings. Man, there's like a there's something going on here, like a pattern there, right there. All right,with that, I like to welcome officially to the show Mike Jesowshek, how are you doing, Mike?
Mike Jesowshek:
I'm doing great, Brian, how are you?
Brian Kelly:
I'm doing fantastic, hey, Don Hope Eric is on,thank you for coming on,for those of you watching live listening, go ahead,give us some like, some loves. Ask a question, if you like, of Mike as we go through the show,and if it's appropriate, we will ask it live right here, we'll give you a shout out,all that good stuff. So great intro, I can't wait to learn more about JETRO. Mike,and one of the things I love to do in the beginning of every show is so now we know about what you do,and now it's what I like to do is dig in a little bit more and find out why you do what you do. And to be more specific is, you know, when we get up in the morning, I know me personally, If you're anything like me, first, get up kind of groggy, you know, kind of come in to swing the feet over the edge of the bed, sit up, OK, come into life, and then, then the conscious part of our world comes into being and we start going, OK,now it's time to the day now that drive, that motivation, whatever it is you have that keeps you going every day,that's when it starts to ramp up. And for you. Mike, what is that? What is that thing or things that motivate you? Each and every day to get up and crush it in your business?
Mike Jesowshek:
Yeah. You know, I think that's a good question,one thing,being a business owner, a lot of times it is hard to see that motivation because things are tough,you have high highs and low lows. But what we're doing and kind of what what our firm is meant to do is we see entrepreneurs every day and I'm working with entrepreneurs every day and they put their heart into everything that they do. And I kind of know that's being an entrepreneur myself is that I put my heart into my business,and so being able to kind of be that backbone for someone that cares so passionately about something they do is really kind of our motivation to know, hey, we're helping these people succeed in something that they care so dramatically about. And so, you know, helping us motivate just people say, what are we doing for businesses every day? We're helping them succeed, and they care so much about that one thing. Another thing at our firm is that we understand and kind of realize that talking to business owners at paying tax is a real problem. Paying too much tax is a real problem, and every business owner we talked to, especially those smaller business owners, think I'm not big enough for tax savings and I'm not big enough for tax strategies because I'm not making a million dollars a year, I'm not an apple, and the fact is, that's simply not true. And so when we wake up every morning, we know that we're providing content, we're helping business owners realize that there are tax saving strategies out there, no matter what their size, as long as they're making a profit,there's tax savings that can be done. So it's just a combination of that,being an entrepreneur ourselves,we know the passion that goes into running a business and helping those business owners do better in their business is just motivation itself.
Brian Kelly:
It's fantastic, you are you are blessed, you and everyone in your crew is blessed that you are working with entrepreneurs every single day. I love entrepreneurs because of like you said, they have so much passion. They put everything they have into what they do. And the other thing is they're so positive minded because if they weren't, there's no way they would be successful. And so I'm a little,you are very blessed,you are very blessed to be able to work with that. And so I had a question,you talked about entrepreneurs, you used that word in there and the description of who you work with,so that just for viewers are clear, who would you say is your ideal client like your avatar, or is it a range of clients? because as we were talking a little bit off camera right before the show, you know, services come around and they look very appealing to many,oftentimes they only cater to those that are really higher in the success realm and not those that are just starting out and leaving those who are starting out kind of in the dust. It's ok, It's ok that businesses do what they do, is just weird,where do you fit in when it comes to that?
Mike Jesowshek:
Yes. I mean, we cater towards your typical small business, so that can be anywhere from zero, you know, a startup business all the way up to, say, 5 million in sales,that's usually kind of our sweet spot and always kind depends on what industry you're in and how that sales number means. Our biggest clients, about 120 million dollars a year,but that's kind of an anomaly, most of my clients fall on that 0 to 5 million range. So being a digital firm, so we're kind of that modern accountant, not the accountant on the corner street or on Main Street in a small town,we're much more modern and digital and so many of our clients are I would say younger generation or at least people that really adapt to technology and kind of look at that as when they see their accountant, their, their old school accountant,that's more of a pain to them because they have to travel to the office and set up appointments that way. So most of our clients are in that modern thinking as well, that they are intrigued by the innovative way that accounting firms are kind of changing now, and so that's why I say normally they're kind of tech savvy as well.
Brian Kelly:
I love that personally and I'm not part of the younger crowd. I'm very tech savvy, though,I'm kind of an outlined in that way, but I love that because I'm so all for a virtual quote unquote business, even though I just mean that by people can work with you from anywhere. You're not a you know, you do exist, you're not just vapor,you are a real business,and I love that I drive just a few miles to see an accountant, and I'd rather not have to even go that far. I mean, that would be phenomenal, I'm all into the digital age, let's do it that way,let's automate this, let me send you an e-mail instead of sit there and watch you scratch with a pen and paper and, you know, look down your nose and say you didn't make very much last year or whatever the case may be. Know, I'd say, you bet,you know, just all that all that fun stuff. I love the digital approach of surely and I know personally quite a few that are very similar to me even in age that would be open to having a solution like yours available to them, and I'll be honest,most that I talked to, we never in entrepreneur circles,the last thing we talk about is accounting that taxes, which probably means none of us either know enough about them or either that we don't want to talk about them or we just are not taking care of that area of our business, which is probably more often the reason because now it becomes a little bit embarrassing if you want to bring it up and say, well, I'm not really doing anything there, I'm just, i'm using- Quick, I'm doing something that whatever online text program there is out there now, which I don't even know,but there are some out there. So good, good to know, thank you for clarifying that.So small businesses all the way to 5 million, even if you're a startup,so now everyone watching and listening knows that Mike is probably a fit for you right from the get go. And so let's dig a little deeper into what makes Mike thick, what his life is like. I like to dig into the more personal things because it's really cool for me and others to understand that you're a human being like everyone else, no matter how successful,we all have, you know, we put our pants on one leg at a time and everything that goes with it. It's just good to know what you're like as a person and what your company culture is like,so you look like a pretty fit guy. We were talking about mind, body, business in the beginning,and so the body part of it. How important is physical fitness to you when it comes to business and then to your personal life? Is there any difference or is it that the same, What is that?
Mike Jesowshek:
Yeah. You know, it's funny that you mentioned that because one kind of niche that we focus in is fitness studios and in the fitness space,and we kind of just fell into that space just because we started with a client that was fitness studio and then just started kind of growing in that space, so it's kind of funny. We work a lot in fitness,and again, the people that work in fitness, the passion that they have for what they do, getting people fit is absolutely incredible. But more on a personal note there's a couple kind of, I would say, routines that I take, so every morning I try to get a workout in. There's just something about starting my day if I don't do that workout, feel like my day is just off to a rough start and that workout can be something as small as running a quick mile or something, as long as I'm doing something before I'm kind of going into the office or or doing anything else, I just feel like my days off to a much better start. And there's one other thing that I often tell in the interviews is that I do something odd, I drink a lot of water throughout the day, and so by drinking a lot of water i go to the bathroom a lot,and I make kind of this test myself is that every time I have to go to the bathroom, I had to do some type of workout so it could be pushups, sit ups, planks, It's just something that kind of breaks up my day a little bit. So I'm you know,by drinking a lot of water It's something that can get me away from sitting down,It also clears my mind, it only takes 30 seconds, 45 seconds, It clears my mind a little bit because I'm focusing on exercise for even a little bit of time and focused, you know, taking my time away from, you know, actually always engaged in client work and things like that. So those are kind of two main things that always trigger you workout in the morning and then a bathroom workout.
Brian Kelly:
Yeah,oftentimes if, if the workout isn't done in the morning, oftentimes it becomes something that never does get done,(smile). I've noticed personally, too, and I was curious. That's a great I love your your strategy there where every time you have to go the restroom, you actually do some kind of exercise. Now, it's curious, does that have to happen before you actually get to the bathroom or does it happen right after?
Mike Jesowshek:
I normally make it something before I go to the bathroom? I'm afraid that after I'm just going to go back back to my office, it's usually something that for sometimes it's really quick, I wait long enough. But yeah, I guess it's just something small, sit ups, pushups, jumping jacks, something like that, just something to get my blood flowing a little bit during the day.
Brian Kelly:
Cool, cool, yeah, I just want to put a little humor in there because for me, you know, a high pressure situation is to be taken care of pretty done quick. I don't know how many reps I could get in, i mean push ups, you know, being at the advanced ripe old age of 55, but it's awesome, It's awesome, that's just fun, fun to chat with you and learn how you operate. That's a I honestly and all in all honesty and seriousness, that's a great, great strategy, and for everyone listening, try that out. I mean, I'm thinking about that myself, you know I can easily drop and do 20, 30 pushups before it becomes, you know, red light time and got to go,but I think that's a great strategy, so thank you for sharing that. And notice he said the word routine, everyone listening,this is becoming another common theme, It is a common theme, It's just every successful person has routines that they follow,It doesn't mean you have to follow Mike's routine, doesn't mean you have to follow my routine, It just means you need to come up with a routine so that things get done that normally wouldn't, just like we're talking,if you didn't work out in the beginning, in Mike's case, the odds of him getting it in during the rest of the day diminish,and it made the odds are less that he'll get it done at all. And so when you have a routine and you stick to it, that that instills discipline, which is very paramount for any successful business. All right off my soapbox, but that was good, good leading for all that,thank you, Mike. Now, when it comes to business, I know everything is super easy ,nothing, you know, everything goes as planned every time when you really reach success, it's just a walk in the park,right. You know, we're talking about mindset,and one of the things all humans have in common is this thing called fear. And, you know, it can be one of those things that keeps you from moving forward, It can just be absolutely paralyzing or it can be something that you've mastered and can handle. We all feel it, It's just how you actually react to it, manage it. So for you, Mike, if you wouldn't mind sharing with everyone, what would you say is your greatest fear? And then how do you manage that fear when it comes up?
Mike Jesowshek:
Yeah, that's a really good question. I think, you know, as a business owner, everyone every business owners fear is it's going to collapse someday or they're never big enough because it can still collapse. And I would say that's one of my fears,and I kind of go, you drill down a little bit deeper into that idea and say, you know, my fear is I don't ever want to work for somebody else. So needing to go back and work for someone else other than myself, that's a fear of mine,and that's probably similar to a business collapsing because that would be the reason to go work for someone else, but, you know, fear is something that can be very dangerous, especially in entrepreneurs, and something I'm passionate about, is helping entrepreneurs through that fear and really trying to alleviate some of that stress or anxiety that's cause behind those fears. You know, one thing as far as that fear of going to work for someone else or business failing,one thing I've always told myself is that ethical businesses will not fall apart. So as long as you're in business and you're planning to have ethical business practices and you're passionate, you have to be an entrepreneur. And I think that there's a lot of people who start businesses that might not be entrepreneurs, when you're passionate and you have that drive,you will succeed and it will not just fall apart. Where you find these businesses that just kind of blow up and go away, It's a lot of times unethical practices or things that they're shady things that are going on and that makes the businesses disappear. Now, you know, a business can get smaller.you might have massive success and then slim down and then have massive success, but nothing just falls apart and goes away unless you have unethical behavior. Such one thing I've always told myself is that we run an ethical practice and that business is never just gonna fall apart. You know, and one thing that I've always took a step back to is, is you have to understand where your successes are. There's that there's that thought process or some people say that you can never have enough money or you can never make enough money or you can never succeed enough, and, you know, when you're a business owner, that does happen. You know, you might say, I want to be this revenue mark and you get to that revenue mark and you like,well, that wasn't great, I want to be double that,and you're always constantly going to have that, have that reaction,but the biggest thing is that when you get faced with something where you have this fear, where you have this worry about whatever it might be, stress, anxiety, sit back and look back at those successes. Look at that time you said, I want to be that revenue mark and then you got to that revenue mark and you weren't happy enough, but when you have massive fear on your shoulders, that's a good way to look back and look at the successes you've had. So that's really kind of how I kind of manage that, that idea of fear.
Brian Kelly:
Great advice and great strategy for managing your fear as well, and, you know, I used to be in the fitness industry myself,just recently, I transition about three or four months ago. And I used to say that clients like, you know, maybe let's just use an example, an easy one, an exercise we call, we call for 10 reps of push, you know, 10 push ups and a client only did four and gets up. And guess what, he or she does,they start kicking themselves in the butt, you know, figuratively saying, my, I failed. And I said, well, did you put everything you had into it? I mean, everything I'm watching is like, well, I can see you did, but I want to hear from you as the guy who did. OK, well, instead of kicking yourself in the butt for the reps you didn't do, give yourself a pat on the back for those you did do, look back and say you were successful just because you didn't reach a 10, don't worry, that will happen. Same kind of,same kind of approach, so that really resonated with what you were seeing there, Mike. And then. So, look, everyone, I'm writing notes, so I hope you are, too. I'm the host of the show and I'm very busy over here, pressing knobs and tweaking things and having a great time. I'm also taking notes because I value everything Michael is saying right now. I love the word dangerous, fear can be dangerous,that is so true, It literally could incapacitate you from moving forward in your business. Fear for making that decision to say yes when you know it's the right decision. You know, when you might have you know, you might be strained financially and you're not sure if you can even afford it,but you just let that excuse and that fear stop you from even looking into, Could there be a way? I overcame that one years ago and it's just been a godsend because I just say yes, and then okay, let's figure it out,if it can't be done, it can't be done,but it's funny,every time something works out when you just jump past it. I don't ever want to go to work for someone else,yeah, that's a big fear,and I love the phrase you said ethical businesses will not fall apart. And it made me think, you know, given what arena you're in,who better to know this? Right,I mean, you see their numbers and you can probably ascertain if they're going, doing things ethically or not based on things, but that. So I love that because, you know, just by you saying that enforces even deeper for those that may think there's something that they're doing that may not be completely on the up and up. Hopefully what you said just kind of pushed them over the edge to say then go the other way and act out a full integrity and ethics. And so I appreciate you saying that phrase, I wrote that one down in quotes, that's a, that's a quote from Mike, that's yours. So great,so you talk about success and you have to understand what your successes are,that's another great one. Well, let's flip that a little bit,so entrepreneurs, we have, we have many successes,we probably have 10 times as many failures to get to those successes. So if you could think of one or two that stick out in your mind and you know, you can reframe that to something other than failure if you want. But what have been some of your failures that you've gone through in your walk, your entrepreneurial walk, walk? And then more importantly, beyond that, what have you learned from them to react and change and improve?
Mike Jesowshek:
Yeah,so we started this kind of modern accounting firm and this was about seven years ago. That firm originated, and it was kind of a new idea back then,not too many people were really jumping on that modern, innovative kind of digital accounting firm. And so at a time, I said we need a project management system to be able handle with employees scattered around the country and clients scattered around the country. We really need a project management system that can manage and handle, you know, the digital type of atmosphere, and I looked around and just could not find something that was built for accountants,that was a project manager system. So i said if we can't find it, let's build it because there's going to be accountants after us that are going to need the same exact thing. And so at that time, we started building out a project management software, and it took about three years to build it. So three years into accounting firm, three years in we finally had this project management software built up, and by that time there was five competitors on the market that was project manager system specific to accountants, and they were all extremely well funded. So us being bootstrapped didn't have much of an option to really take it to market too hard,so we ended up kind of cutting that project. And, you know, I look at that as a failure,but again, it's kind of cliche to say this, but business owners learn from their failures. There's one thing that I've learned from from the software piece, and it's to always have a Minimum Viable Product. So we built all this project management system that was perfect,it was ready to hit the ground and could bring in clients and bring in tons of clients, but it was three years later, and so what we should have done is launched early but had a minimal viable product. So maybe it just had tax management or maybe just did recurring tax and then we bring it to market, see what the interest is out there, get users inside of it, and then we build on the discussions, the comments, the calendars, the files, and you kind of build around that. But that is one area that we if we could go back and do the whole software thing again, we would do that kind of minimal viable product idea. And again, it's just getting as as basic of an item that you can out onto the market to see if there's interest there and then build it up there from there.So, you know, that's kind of our software failure there that we had and the other thing is just testing it first. So when you are building a software, testing the market with it, that see what the attention is out there in, you know, sort of the contrary to that, we've also kind of built out training programs and now these these these initial training for people, how to do their bookkeeping, things like that, where they can do it themselves. And so we built it to put all this work into your building up videos and recording and put them into a training site. And we just gave up too early,so we launched a product,no one came running to us. We did'nt market it, we didn't do anything, so why would anyone come running to us? And we gave up too early. So it's, you know, the lessons mainly learned on both of those two items is have a minimal viable product and make a strong push for it. So don't just put something out there and assume someone's come to the door, make a strong push for your MVP or Minimum Viable Product and see who comes in the door, and then you can really create. Once you have users using it, you can expand that thing quicker and even better make a better product, because it's not just you that's creating this product, now you have all these other users that are also contributing to that idea.
Brian Kelly:
My goodness, I have writer's cramp,that was unbelievable, Mike, in such a wonderful way. My gosh, so many nuggets. I hope everyone else was writing frantically, I could not write fast enough, I probably can't even read what I wrote. The thing I love, there's so many but make a strong push, that is one thing I see time and time again. And you're not alone in this at all, Mike, I'm sure you know that where you build a product, you spend all this time, energy, finances, everything, time of your employees, of your help putting it together, and then wait for people to come to you when really that's the time to now turn up the heat even higher, and market the bugbears out of it, because really no one's gonna know it exists unless you tell them it does. And I'm not,this is not a judgment of any kind, Mike, because I'm in that position right now, I was just telling my wife, literally. I'm in the process of building a info product, a training product, and it's gonna be very large, it's gonna be huge in in in results and in volume of work it takes to put it together, and I was just telling her, I said, yeah, but once I'm done, that doesn't mean it's over,that means it's just beginning,now the push begins. You just said the right word, the push, and the other thing might help people with a strategy here. If you do something like that, like Mike has done with his company, they built software and then three years later, they had competition. Well, you know that that's something you can't ever foresee, there's no way you're going to know that's gonna happen. So I wouldn't actually call it a failure or just maybe an adjustment or a learning to say, let's do it modularity in the future,prioritize what we need the most, finish those out and use them and then maybe release them to the market, maybe just keep them in-house and use them for our own business, because that's why you started to begin with. But, you know, one of the things I did, especially for like a training, I did this also my fitness business is I brought together and I handpicked a beta test group and I brought people in and I charged them zero dollars to use my system, in return, they were going to give me and they did and are giving me feedback on how to improve the product to the point where they would want to buy it at whatever price point I let them decide it's worth. So I put all of those factors in their camp and let them the market,either market like you so aptly said, Mike, is let the market, you know, do some market testing and this was my way of testing. It didn't cost anything for them,it cost me in time. But it also I gained so much in knowledge in how to improve. And then it was ready to launch in this. Think about this. At that same time, I've got built and testimonials ready to go before we even launch, I also have an affiliate team because I give them an affiliate link so they can go promoter and earn a thank you and financial thank you for promoting it. So all these things to help a startup product because it is a daunting task just to build it like you are saying and then to get it then when it's done, it's like you can't take a breath. Now it's time to step on that pedaling go,and that's the thing you guys learn. And I love that you brought that up, It's because I see this so much, you know, so many my friends, I'll build something up,it didn't work. What do you mean what happened? Why? Well, didn't know about it. Why didn't they buy it? Did you market it? Well, I posted on Facebook and said, okay, what else? What's it? Okay.
Mike Jesowshek:
So. Yeah, yeah. And that's one thing is that you had you put so much time and effort into building this one thing and you're so passionate about it. And then you just you spend so much time, you just think you're done. And just like you said, that's not time. It's not time to take a breath. It's time to step on it and get past the gas pedal. And so just you know, that's that's one thing that we've always learned is that when we're building something, it's it's easy to just say, oh, that didn't work. Let's move on to something else.
Brian Kelly:
Very easy,and that's that's what happens. That's typically what happens for those that don't make it past the finish line, If you if you had not you but everyone watching in general had any idea the amount of time and effort that goes into a product after it's finished, completed and ready for the market, what it takes to put on, say, a webinar we're talking a good webinar will take if you're familiar with PowerPoint or keynote, a really well thought out high high closing webinar will be a minimum of 300 slides. I mean, that's a lot of time and effort and work and then rehearsal of that and then so many things. So yeah, you're not even you're you're like maybe one third of the way there when you've completed your product and now it's time to really go after it. I think that's very valuable for people to know, Mike, and I appreciate you bringing that up because I will just do nothing but help them. It will either help them decide that, well, that seems like too much and it's more than I wanted to bite off. So I'm not going to do it. Good. Let's save you time to move into something you are more passionate about that you will see to the finish line or it will be okay,I'm glad, I know that, now I'm prepared to know that when I'm done, I'm not done,that's pretty cool. When I'm done. I'm not done like that. All right. We've got to have fun. We've got to have fun. So you're a very uplifting, positive guy from the moment we started talking this evening right before the show. I could see it all over yo, you have this this era of positivity about you, of energy, of of wanting to help people, that is so apparent to me, just talking to you before the show. That's one of the things that drives you, and so I'm curious if your mentality bleeds over into your organization, your employee base, that's all over in disparate geographic regions. And so what kind of culture have you nurtured in your organization? And then how did you establish it and actually inject it into your organization so that everyone bought in?
Mike Jesowshek:
Yeah. You know, one thing about our culture is that we we do it as a team, traditional accounting, when people think of the traditional accounting firm, there's these levels you put in three years,you're an associate, you put in three years, you're a senior to a manager to just these levels where you just basically put time in and you're going to advance. And, you know, when we started out, when we said we want to do things differently, we're not going to be your average accounting firm. And so when it comes to culture, we want to do more of a team approach,everyone's equal. Now, some might have more that the responsibilities might be more important because they're working on higher level stuff,but we don't have seniors and managers and partners and everyone's on a level playing field. It's just the type of work that they're doing changes,and so, you know, as mentioned with our with our team, we're all virtual,we're all remote. And so that culture,some people say, how do you have a culture when you're when you're working remotely,and it's because we had this mindset that even though we are working remotely, we're on a team together. We're communicating with each other often,and we look at as a level playing field where we're all in this together,we're all in this to succeed together, we're all in this the hard times,we're all going to go through that together. And so it's just more of that collaboration, a team effort that we that we do in one way that we've been able to do that is that we give or I give my employees full control. So they have full access and control to manage a client,I don't hide clients from them or say, oh, you can't talk to that client before talking to me. Our employees have full access to our clients,they can reach out to them,they they drive much of the communication with them in that i just given them confidence that they're able to communicate not just with the person above them or their manager. They're able to communicate direct with the client,and they love that,they feel like they have so much more control and it feel like they're actually playing such a bigger role in our organization. You know how successful we can be. Another thing is, is we encourage employees to bring ideas, we're open to change, We're kind of hope to change and look to always change,and so instead of what you change, I say bring ideas, I'm not the smartest man in the room. So bringing ideas on how we can do things better and let's talk about it as a team, you know, I might have built out a process or something that we do in our firm, and I know there's a better way to do it. I just don't know it myself personally, and so that's where I rely on my team to bring those ideas to the table, what should we be dooing differently? How can we be more productive? And again, doing that as a team. So it's not just me saying this is how our firm is going to operate,it's our team deciding how our firm is going to operate. And, you know, again, it's just kind of reiterating that idea that by giving employees control, letting them bring ideas to the table, you know, it helps our employees know that they're we're all in this together. We can all succeed together, If we have a rough time, we're all going to get through it together, and so it's just kind of that team type atmosphere almost like as we're one big family.
Brian Kelly:
I think that's that's genius, because I'm, I'm just begun hearing about this approach. In fact, I started doing it myself with apprentices that I have and I've learned so much as a result of it. It works, It just works when you give them more control or more responsibility, more would like to call ownership of what they're doing,you know, they get, what you're doing is you're taking away micromanagement and you're infusing, you know, go get them. You're telling them you want them to be creative and and not just figure it out on their own, but to be someone that contributes. Right. And when they feel they're contributing, they feel they are more valuable to the team, to the company, and they feel better about themselves,and that's a phenomenal approach. I know a multimillionaire friend of mine who said he does just that and he takes it a step further, or maybe not. Maybe you do this as well, but he will give them everything they need, not just to get the job done and excel, but also train them to the point where if they ever wanted to, they could easily leave his company and start their own life. Wow. That is phenomenal,that's right. and that's what I've been doing with my apprentices,but my apprentices have a very finite time with me, I already know that,so I want them to excel when they're done. And that was a great lesson to hear him say that. So that,yeah, with all employees as well, do the same thing. And he said the only bummer was, yeah, you got to train the next person coming into that. Well there's are solutions to that as well. So I really relate to what you're saying, Mike, because the results are, they're the key to it. they are they are the the evidence, right, and that is they're happy. They are more productive for your company, and you are more happy. Right, because you're not thinking about what is Joe and Melissa and Fred and Mary, what are they all doing? Well, because you let them and set them free, You don't have to really concern yourself. All you need to concern yourself is with the result they're getting and make sure they're going about it in an integrity based. And, you know, along with your culture values system, your mission, your purpose of your company is that it's freeing for everybody.
Mike Jesowshek:
Yeah, absolutely.
Brian Kelly:
And a successful business model, because you you as a team get things done faster with more passion, with more gusto. And the quality of the end product is always much higher, I've seen it, I know you've seen it. So I just hope more people integrate this because I've been in micromanaging situations where I was not the one doing the micromanaging and I didn't like it.
Mike Jesowshek:
Yeah, is not the best place to be in.
Brian Kelly:
adjustment, mightIs it's the worst, It's like I don't,first of all, I don't like being told what to do. Second, then to make it worse,don't tell me when to do it. Third, don't tell me especially how to do it. Well, then you want a robot. I'm not the right person for you,you need anyone else? So I love, yours is complete opposite of that, given the freedom, the rain to basically you give them full control in your words. That's awesome. So how important is it to you and your company to have good employees? Now we're talking about the people that work with you. now how do you know if you have a good employee? How important is that to your success versus maybe one that didn't work out so great? How how important is it to have good employees? Any business such as yours?
Mike Jesowshek:
Yeah, I mean, it's everything,and we look back at that idea used to micromanaging, with micromanaging, I think sometimes you can get away with having some employees and on a real good fit because you can force them and do them in these things. And, you know, it's it's kind of like here's here's what we're doing. But when you have this atmosphere where it's collaboration, it's team, it's giving clients employees control, you need to have employees that are a good fit and employees that are good. And so in our business, that's everything. We've had situations where we've had great employee, great people, great accountants in our firm,it's just they didn't kind of fit that idea of being virtual, being modern, being innovative, being in control themselves. And it's not a good fit for the firm, it's really disruptive to our organization when we have someone that is not a good fit. And so it's nothing saying that they're not a good Accountants or they're not good at doing their job,it's a combination of being a good employee, good at what you do, but also a good fit for your for your organization, and so that's what we found a lot in our space is that we're interviewing. Yes,we care about, you know, where your skill set comes from, but it goes more beyond that and say, OK, how are you going to look in this team? How are you going to communicate with other team members and how are you going to be able to adapt that from working from home, you know, is one example, is working from home is a lot different from working in an office. And if you worked in an office for 40 years, working from home might be a hard sound great, but a weekend, you're not going to like it,and we've found people that have had situations like that. So it's in a review process,it's drilling down early in saying, OK, let's get the skills part once we know you're a skilled person. Let's find that culture,let's make sure that you have the same belief systems that we do, the same passion that we do, and then you're going to be an awesome employee.
Brian Kelly:
That is so wise words of wisdom, because many companies will put all of their eggs in the skill set basket and say, you know, if you don't meet these skills, then we're not going to hire you,or conversely, if you do, you're in, I don't have to have you come in and talk to you, because I see on your resume it says you have everything we need. And that is a huge mistake, and I know this personally because, you know, that's what I do. I hire less on skillset and more on everything you just said. How are you going to fit into this? Into my culture of my company? How are you going to communicate with my team that's already in place? And how open are you going to be to and how, you know, how are you going to be about taking control? Because not everybody likes to take control. Some just want to be told what to do and when to do it. They they are out there, many of them. And so if they don't fit the model of, you know, actually being creative and being able to think on their own two feet, then they're not a fit for me. They must have an entrepreneurial spirit, at least at a minimum. In that creativity sense, and they must also be positive. Like most entrepreneurs are and I'll never forget, I did bring on one apprentice who had just a tiny shred of skill in video editing. I needed someone in video editing. I said, you know what, I need so many things. I don't care if you do video editing. I have so many things to do. I want you to see know when you come on board. I'm going to lay them out in front of you. You pick what you want to do because they only to get done. And then you picked video editing and she turned out to be one of the greatest video editors I've ever seen. And she didn't have that much experience. So the experience meant really little. It was about her her ability to adapt, to learn, her willingness to learn. And she excelled because of the culture, you know, the team atmosphere we had and everything you just said. So. Man, you where we like separated at birth. There's something I've noticed some interesting commonalities here.
Mike Jesowshek:
And that's one aspect, too, is when we hire someone, we require them to shoot a video and include that with their cover letter. And it's because that idea is that that's something that we do with clients. We're on video. We're shooting videos for clients. And so that's something that we do in our firm. There was a ton of resumes that came through that looked like great skillful person with a great background history, but they never submitted a video. And so that was that first. Okay. Maybe you're good at what you do, but you're not a good fit for our culture.
Brian Kelly:
That's genius. Submit a video. I love that. I'm going to incorporate that from now on. I mean, you could save my gosh, what a time saver. I mean, yeah, my first in my first touch is a zoom call so I can see them. But if they've already sent me a video and said, oh, my gosh. We're not gonna go forward. I'm not going to spend an hour on the phone with you or you have a pretty good idea. All right. This might be a fit. I got more questions for you. That's genius. It's a big time saver. I love that. A great filtration device.
Mike Jesowshek:
Yeah.
Brian Kelly:
So you've been an entrepreneur a long time and I imagine. Well, you said it. You said one of your biggest fears was to go back and work for somebody else.What what would you say as an entrepreneur? What would you say has been your absolute favorite part of being an entrepreneur? For those out there, that may not be won right now, but just what is your favorite part of being an entrepreneur?
Yeah, for me, it all comes down to control and you know, me having the ability to determine my destiny. When you're working for a company, there's only so far up that you can go. And you don't have control for a lot of that stuff. You don't have control over who your manager is, who you know. A lot of that progression, your career you don't have control over. And so as an entrepreneur, you determine where you go. you determine what you do, you determine what your business is, how fast are going to succeed or how slow you're going to go if you want. It just stays small and and make a good income. You have the potential. So it's it's it's a lot of in your control part of that that I've loved as being an entrepreneur. And I say flexibility as part of that, too. But at times I say flexibility or or not, because sometimes depending on how you know what type of work you're doing. That flexibility is you're always working. So you think you're you go home at night and you're sitting on your couch with your laptop or something like that. So that there is a lot of times, too. That flexibility is you're always working. But that, I think, ties well into that. Determine your own destiny. I'm fine. Spending a couple hours at night doing more work because I know where it's going to take me versus spend a couple hours at night watching TV or something like that. That's not going to make hockey succeed any quicker.
Brian Kelly:
True. True. And it is important those watching to have a downtime of some kind at some point. You know what? A burnout. I just want to make sure we slip that in, because I'm very much like you, Mike, in that in fact, for me. I love what I do so much. I don't even call it work. And I'll be down till I'll look up and go, oh, my gosh, it's already 1:00 in the morning. I better get my butt to bed because tomorrow will be long if I don't get there quick. And so you use the word control. And just to clarify, everyone out there, I'm sure they get it. But it's not to be control. Lean is to be in control of his own destiny. Yeah, I use the word a term for what you are describing. I would call it liberation. You're free to do what you want when you want how you want to do it doesn't mean you're going to be successful is no guarantee. But you're free to choose to make the choices that will either make you successful or not and you get to learn along the way. And I say you get to not have to because it's a privilege. I love what I get to do every single day, every single night. I just I love it. I love it. It's a it's a privilege to do this. Goodness sakes, we are five minutes to the end of the show already. Is just not good. So there's one question I'd like to end the show with. With each of the guests I've had come on the show prior to you, Mike. And the thing is, it's a it's a very unique question and it's it's very profound. And I love to ask this question to close the show because of that reason. It's very unique. But before we do that, I promised everyone before this or at the very beginning of the show that I would show them a way they could win a five nice day at a five star luxury resort in Mexico. And so I'm going to segway into that right now. Just flashed up on the screen for those of you watching. This is the time, the only time you get our permission to pull out your phone, take your gaze off of well, you stuff to look. You still have to look to look at it, but you can type in this phone number (661) 535-1624 into your phone, your cell phone. Make sure it's a mobile phone and text toward PEAK - P-E-A-K - type that in a little message feel down there at the bottom. Some need to be told exactly how to do this. That's OK. And then press that little blue triangle or whatever color is that sends the message off. I'm sure if you've texted in the past, you know how to do this. So ones in the to field where you would normally type in the name of the person you're going to text instead type in (661) 535- 1624. And then in the message area type in the word PEAK - P-E-A-K - send it off. We pick one winner every single show again sponsored by PowerTexting.com and we tonight have a co-sponsor of one more time vocal Eze , is the name VocalEze.com. You see it's E-Z-E. VocalEze.com throat spray lip balm. It's called Lip Eze and there's Vocal Eze throat drops. I use every single one of these, especially on show night. And any of you that are speakers, salespeople on the phone using your voice a lot. These are a godsend. I kid you not. All right. Back to the man of the hour. And this is this is that question that is so profound. And, you know, if you happen to be sweating bullets right now, I wonder what the heck is this because of the big buildup? Mike, don't worry about it, because here's the thing. There is no such thing as a wrong answer to this question. It doesn't exist. There is no no wrong answer. In fact, the exact opposite is true. The only correct answer is yours, Mike, because it is very unique to you. So with all that that build up and we do have one more give away right after this. So stick with us. Don't forget. Stick with us. One more giveaway. And that is. Are you ready for this question, Mike? With all that build, let's do it. All right. All right. You asked for it. It's good. And whatever amount of time you need to take to answer it is perfectly fine because it's so unique to you. Or it may come to you instantly. Either way, it's perfect. All right. Here we go.
Brian Kelly:
You sure you're ready?
Mike Jesowshek:
I'm ready.
Brian Kelly:
All right. Mike Jesowshek. How do you define success?
Mike Jesowshek:
Well, that's a good question. You know, success. Not when I look at it. When I sit back and I'm Seventy years old, I say, did I have a successful life? It's going to come down to did I have the ability to do things when I wanted to. So when I was when I was when I was in my working life, if I want to take my family on a vacation, could I take my family on a vacation? Was I kind of strapped always to this idea of work? And that's you know, we talk about some of our fears, and that's also one of my fears. I'm always afraid to be always strapped to work. Everyone knows that person that you call them. They can never do anything weekday weekend because they have to work the next day or they work in then. And so success comes in a lot of different ways. There's people that can have no career and very little money that can be very successful. And it's just depending on what their mindset is to create that success. And so I think that as each individual, we always we always have that mindset of what success is. And as you mentioned, it's different for everybody else. It's different for everybody. My mindset and my my reasons for success, I always say, is an early retirement or none as soon early retirement. But the ability to stop if I wanted to and to lower hours. And so I've always set a goal is when I'm 45 years old, I want to have the ability to be able to retire if I want to. And that means that if I need to get up and stop working for the rest of my life, I could do that. Now, I don't see myself doing that or wanting to do that. I think I'm always going to want to have that passion and something that drive to do something. But at least you have that that option to do that. And so that's what success is to me. I can be 45 years old and have the ability to retire if I wanted to or at least limit my hours and work as much or as little as I want to because I have built something allows that that would be successful to me.
Brian Kelly:
Fantastic. And I didn't mention this earlier, but no, two of my past guests have answered this question exactly the same way. And it's still happening. You are no different and I love it. I imagine someday I will hear one of the hey, I've heard this one before finally. And I'm glad they're not the same, though, to be honest, they're all unique. And I like basically to paraphrase one of the things you said was our mindset defined success. And that's so true because it is so unique to each one of us. And the ability to stop when I want to. I mean, yeah, that's a great definition of success. And you know why it's so great? Because it's your definition and that's what it means to you. It's also a really great one to hang anyone else's hat on. I like it. So you don't have to have just one reason for success. But, you know, that's awesome. That's amazing. Amazing response. And the thing I noticed also is it's never, ever like money centric. Meaning? Well, I well, I define success when I make my first 10 million or something to that effect. It's never that it's usually what will making whatever amount of money helped to get me to. What what liberation point does it bring me to? Right. How did what does it enable me and my family to do together? That's what it really means. Instead of being money centric, those that just start out, that's where they're thinking money, money, money. And then those are a little bit more mature or even far more mature. Like you. There's like, no, it's not about money. It's about, you know, money is part of it. No, don't get me wrong. But it's not the definition of success, which I love to hear this. And, you know, and the other part about you saying, I don't think I'll ever stop. That's that's an entrepreneur to the core. The blood of an entrepreneur flows forever until the last beat of our heart, because we just want to continue to do what we do and serve people passionately to help others. So I know that's the way you operate. Mike, I appreciate you. Before we let you go, one more thing. You had something to unveil to our audience. And so what I wanted to do is just switch it over to you and bring up your slide at the same time and you can describe what it is, the one hour consultation we're talking about. Just to be a quick reminder, go ahead and take it away.
Brian Kelly:
Yeah. So, you know, anyone that comes to us that wants to have their taxes looked at. See if there's potential for tax savings. Tax strategies wants to have their bookkeeping looked at to see if they're doing it correctly or whoever that is doing it correctly. Feel free to go to our website, go to the contact form, books a time with me. We'll jump on. We'll do a tax review to see what tax savings potential there is for you. And I'm sure there will be a lot in look at your bookkeeping as well. And also, if anyone does mention the show and becomes a client of ours, will also give you your first month free.
Brian Kelly:
Fantastic, i was scribbling notes. And so to add to that a little bit. Their website is JetroTax.com. So it's J-E-T-R-O-TAX.COM. And what would be the best way for them to literally reach out and touch you? Would it be to the contact menu item we see on the screen?
Mike Jesowshek:
Yep. They go directly to the website and press the contact button, submit their information, though no mobile to contact me there or hit me like a social media platform as well. I'm all over LinkedIn and Facebook, Twitter, Instagram almost as well.
Brian Kelly:
Fantastic. Yes, they know how to spell your name and can do that. I commend them.
Mike Jesowshek:
if you search JETRO. really, you should find some somewhere that comes around me as well.
Brian Kelly:
All right. Fantastic. So, you know, you're at the right place on their website. If that's the way you choose, if you see a form like this on as you see this on the video playing live at this moment or recorded when you watch it later. My goodness. Mike, I cannot say how much I appreciate you coming on the show. What value? Goodness sakes. I I literally I have very few spots on my people where I can write anything else. And that's a good sign. You had so many wonderful points. For those of you that watched and listened, I would recommend going back and doing it one more time, because I'm sure there are things that were said the first time that you weren't picking up. This is true of reading a book more than once. You always pick up more things a second time. And the reason I say that is because the value is immense. From what Mike did tonight, it's immense. Not always at this level on the show from past guests. They're all great. This one was definitely a immense. There are other immense ones as well. But I think you Mike, you crushed it tonight for for my audience. For our audience, for anyone watching this as it's been spread worldwide, wide, far and wide. Podcasts everywhere, video all over the place. It's a it's just being spilled everywhere so people can get your message and learn how to operate a business successfully. But definitely reach out to Mike for those you are already starting a business or if your startup anywhere up to even exceeding five mil a year for their services. Thank you for doing that for even the little man, Mike. I appreciate that as well on behalf of everyone else. So any last parting words of advice or wisdom from you, Mike? Before we call it a night?
Mike Jesowshek:
No, Brian, you know that the one thing I would say when it comes to taxes for a small business is look at taxes as tax. Look at tax planning when you think about taxes , so just preparing and file your tax return. Think about tax planning, things you can do throughout the year and then when you when you file your taxes. That's just an information return outlining the strategies that you put in throughout the year.
Brian Kelly:
Very good. Oh, my goodness. That's a great tip. Great way to end it. Thank you, Mike. Thank you, everyone, for watching and listening live. I appreciate you and those of you are watching and listening recorded. Appreciate you as well. That's it for this episode of The MIND BODY BUSINESS Show. We'll see you again next week.For now, this is Brian Kelly on behalf of Mike the Man, Jesowshek. And we will see you again next time. Be blessed. So for now, thanks.
Announcer:
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Mike Jesowshek
Mike is the Founder of JETRO, a digital modern-day accounting firm. Mike has spent the majority of his career as an entrepreneur. He was CFO and co-founded several companies and has experience in all business stages. He set out on a mission to help businesses that have seen and lived the same experiences he did in business. This is how JETRO was built. He has been in the shoes of many small business owners out there and his end goal is to help them in one area that most business owners are not familiar with, accounting and taxes. Mike earned his Bachelor’s degree in Business Administration and Master's degree in Accounting. He is a licensed CPA. When Mike is not in the office you can find him spending time with family and friends and of course golfing. He is also an avid sports fan and you can often find him rooting for his Brewers, Badgers, Bucks, and Vikings.
Connect with Mike:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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