Special Guest Expert - Jessica Schiller Silverman
Special Guest Expert -Jessica Silverman: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have an amazing, amazing show lined up for you because of our amazing guest expert who is coming on very soon. Jessica Silverman, she is an amazing young woman. I can't wait for you to meet her because of the things she is doing, the people she is serving, the amazing entrepreneur that she is. We'll bring her on very soon, I promise. The MIND BODY BUSINESS Show. What is that all about? Well, in my course of now, nearly 55 years on this planet, I began focusing on just folks that were successful and not those that weren't. And, what I began to find where there were patterns that developed amongst everyone who is successful that I follow and study and what I've learned where there were three pillars to success. And you might have, one nice little clue if you look up to the side here of what that might be. Three areas that each individual had mastered. The first being that of mind or mindset. Developing a powerful, empowered mindset from the subconscious level is paramount not only to your success in business, but in life, person out, personal relationships included. Because let's face it. Business is built on relationships. There's really very little difference between the two. And, then there's body. What does that all about? Well, that is exactly what it stands for, is taking care of your body. And that's what successful, entrepreneurs do. They take care of what they eat. They take very, you know, take note. They really are discerning on what they eat, what they drink. And, they also exercise on a regular basis. Now, I'm not talking you had to have to achieve bodybuilder status and or be an Adonis or a supermodel. We're just talking about doing those things that propel you farther because the mind and body are a team. In fact, the mind and body are your team. And, if either of those team members aren't operating at a top level, well, then you as a whole are operating at less than the peak level of performance. And then there's the third area that successful entrepreneurs, I noticed, headmaster, and that's the realm of business and that is multifaceted. There's marketing, sales, team building, systematized leadership. There's a lot that goes into business. And, what I found was every one of these successful entrepreneurs had mastered most, if not all of those areas on their own and those that they did not master on their own, maybe just due to the fact they did not have the skills or weren't wired to be able to do that. Like, not everybody can be a professional basketball player for obvious reasons and they would then delegate that. So skillset, leadership, that's all part of it. Mind body business show in this whole show is divine designed for you, the viewer, the listener, the person that is trying to learn how to become successful. All you have to do is model, which means copy the person you're about to see, the person you are about to see. Jessica Silverman, listen to her tonight. Take very copious notes and then implement what you've learned tonight after the show is over and along the lines of successful people. One of the things I also noted of everyone without fail of those people that were successful, was that they were avid readers and they didn't just read any books. They read the books that would help propel them further in their business. And so with that, I liked a segue into a section I appropriately call bookmarks.
Announcer:
(Informational screen) Bookmarks. Born to read. Bookmarks. Ready, Steady, Read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com. By the way, I said I mentioned earlier, it is a good thing to take notes and this would be one of those times we are going to be mentioning between Jessica and I. Some resources for you to take advantage of. You know, in, in the form of Website addresses. And so, rather than typing it into your browser and running off to check it out instead. Resist that temptation. I recommend and take notes, write it down on a piece of paper or open up a notepad on your computer, whatever your favorite form of note taking is, and then go visit them later after the show is over. Because here's why, the magic happens in the room. And, this is our virtual room. We are in a seminar type of atmosphere with a workshop type mentality where you are going to learn an immense amount of golden nugget so will help you propel your business farther. And Jessica, is the reason you're going to learn that I can't wait. We're bringing her on soon, I promise. So Reach Your Peak library. What is that? That is a Website that I put together literally with you in mind, the viewer, the entrepreneur, the person that maybe hasn't even started their business yet, but wants to. And what I've done is, over the course of years is read voraciously a lot of books that were based on business about personal development, fitness, everything that mind, body and business encompasses. And, this is a list that I personally read. And so, I vet these personally, and I recommend them. And so, if you haven't been reading, this is a great resource for you to go to, because now you don't need to guess. You can say, well, at least one other successful person has found value in this book. I'm gonna go check one of these out and just grab the first one that jumps out. Don't over analyze. There's 40 books in here. I've read far more than that. That should be on this list. I'm just not cut up, but I just pick the first one and get moving. It's all about taking action. As Jessica knows, I see her on the wings on camera. You can't Syria. And, she is not even in full agreement. That's because she knows she's a successful entrepreneur in her own right. And, you know, kind of mentioning Jessica reminds me that it's probably about time we bring her on. What do you think? Let's do it. Here she comes.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
Brian Kelly:
And there she is, ladies and gentlemen, the one, the only Jessica Silverman. How are you doing tonight, Jessica?
Jessica Silverman:
I am wonderful. Thank you so much for asking. Yes, I was nodding in the wings, agreeing with everything that you were saying and bubbling to speak. But, I sat and waiting.
Brian Kelly:
Fantastic. And you're coming to us all the way from Florida. So I'm in Southern California. That's the beauty of doing a live Internet based show is no one needs to travel and we can do this at an instant. And, it's amazing technology to do so. Jessica, right before I formally introduce you, what I'd like to do is remind all of our viewers, that those who stay on with us that are watching live to the very end of the show. I will give you the information to give you the opportunity to win a five-nights stay at a five-star luxury resort in Mexico, compliments of our friends at PowerTexting.com. PowerTexting.com. Write that down if you're taking notes. You definitely, want to check that out. I use that very technology. You will see it in action toward the end of the show. So stay to the end. We give away one of these every single show. And just so you know, these are not one of those. We're going to hook you, bring you in and pitch you a timeshare for half of your first day there. There is no time share pitch going on at all. How do I know this? The owner of PowerTexting.com, the founder, Jason Nast, is a good friend of mine. He tested it. He actually went to. I forget the name of it. Rocky Point, I think, in Mexico. And he, said it was an amazing experience. Took his daughter, had a blast. So, stay tuned for that. Now let's bring on the star of the Hour. Jessica Silverman is a biz startup coach to aspiring entrepreneurs seeking greater clarity and simplicity to live their true life's purpose. Through her coaching she guides her clients with mind body empowerment tools. See the, do you see the patterns here? To spark the transformation of a physical and spiritual awakening to live and feel their most alive self at an even deeper level? The core foundation of our teachings unleash a deep understanding of one's energy emotionally, physically and spiritually. This is amazing. From the place of energy insight, she can awaken this wisdom towards healing, enlightenment and a deeper awareness of one's divine purpose. At last, Jessica Silverman, welcome to the show.
Jessica Silverman:
Thank you very much. You know, I've heard my bio many times guessing on other podcasts and for some reason it triggers me emotionally. I receive timers, as I always tell my clients when they write content that it's your words and it's personal. And, when you create something, it's just such a beautiful thing, no matter how many times you hear it. You have that deep emotional connection to it. So, thank you for the grant.
Brian Kelly:
Oh, absolutely. And a large part of that comes to the deep-rooted passion you have for helping people, you know, and that's where a lot of that emotion, originates from. And that's why you are successful, because you have found something that moves your passion needle all the way to the end of pegs it. And that's amazing. And that's you know, that's, that's a, a tool in its own right. That's a teaching moment in its own right. A lot of, there's a lot of controversy over what you should do, what your passion about. No, just do. It makes money. You know, when it comes down to it, if you don't like what you're doing and you're an entrepreneur, you will struggle. Might totally, I kid you not. I see that. I've done it. Product of the product. Now, I found what I'm passionate about. And, it's so much easier, isn't it? Jessica, when you find something that you are lacking with, it's like it. It's not easy. It's easier.
Jessica Silverman:
Exactly. And as I always say, when you focus on what you're passionate about, the money comes. Right. But when you focus just on the money, it's a short term thing, because eventually you'll get burnt out. Right. Energy. Right. You read that on my bio, energetically. You're out of alignment with what you truly want to do. Right? And you're always in flux and you're forcing something that's really not there. And so eventually,right that candle tends to burn itself out. So, when you do what you love, the money comes.
Brian Kelly:
Yeah.
Jessica Silverman:
And I'm living proof. So..
Brian Kelly:
Totally, totally concur. Yeah. You know, it may be fun in the beginning because you are making money and there's that. It's like it's like a it's like getting a quick high on a bad drug thing, if anyone knows what that's like. It's like it's, it's euphoric in the beginning, I guess.
Brian Kelly:
And then at the end, it's crash. But laughing. Yeah, there you go. So with, with something you're passion about. It's, it's like a marital relationship, a good one where it's, it's loving. You know, there are ups and downs. My gosh, I just thought of this, Jessica. There are ups and downs, but it's like a stock that's always trending up. You see the peaks and valleys, but that's the trend line is always improving. And, it's a fun. You know what? That's stuff. That's a fun ride.
Jessica Silverman:
It's a coaster ride. Roller coasters go up and down. They don't just go straight up. So, and like I always say, that's the stock chart, which I'm glad you mentioned, that's my previous past where I came from in corporate finance. So I do relate, still everything to that. It's never a straight line, right? Nothing is linear. Right? There's peaks and valleys, right. As I would say, if you want to relate it to nature, you know, there's twelve hours of sunlight, just like twelve hours of darkness. And that's, the way the world was created to be, right. High and low to be dark and light to be right. Kind of that paradigm between both energies.
Brian Kelly:
Absolutely. What would happen, Jessica, if it was always just awesome and never, was never any kind of valleys? I mean, what would we have to compare this awesomeness against? Right?
Jessica Silverman:
Exactly. Exactly. Exactly.
Brian Kelly:
It's a good time to ask this question. I usually I've asked it in the past, not everytime, but OK Jessica, You're an entrepreneur or you're successful. What if there was an actual ceiling? And just suppose, for a moment there is. And you have climbed that ladder, you've climbed that mountain, that rocky peak, and it's up and down, up and down. And, finally you get to the top and there is a ceiling. That's it. I've made it. Hooray! I've hit the absolute top success of mine. What would that feel like to you, knowing that there's no more, no more growth possible to go forward for further forward? I can get it.
Jessica Silverman:
I think that would feel defeating because personally and I know all entrepreneurs have this within no, they wouldn't be entrepreneurs is the ability to constantly improve. And that's why I say, you're never there. Right? It's an ever evolving process. But I think, that's what makes it so beautiful because it's infinite. Right? Just like the world is infinite. And, speaking of books, I follow Deepak Chopra devoutly. I've heard him speak numerous times. And there's something, that he said in his talk that has stuck with me every time. This concept of infinity comes about. He says, you know, we're point 0 0 0 0 to infinity. Right. Percent of this universe. As humans, we think we know everything. We think that we have it all worked out and everything has to be logical. But, that's not how the universe works, right? The universe is so much bigger than ourselves. Right? And that's why,we don't really know all the answers. But, I think, that's part of the beauty of this whole journey of life and entrepreneurship and how it's all connected is the not knowing. Of course, you do need to have some structure in place. And I'm not saying to just, meditate on a mountain and hope that everything falls into place. Does that one itself to chaos, as we know the world today. But, I think that just knowing that is beautiful, that there is no feeling. Right? And that really the world is, is infinite. And, starting this journey of entrepreneurship has really taught me that, that there is no feeling. Right. That the world know sounds cliche, but the world really is your oyster. It really, all depends on your perception, though, of it. If you're not willing to see past that, if you're not willing to, like you said, ride that roller coaster, then you will feel defeated. You will, you will create your feeling. Right. Speaking of feeling in your own mind, and I think that's where a lot of entrepreneurs get stuck. Right, is they they trip on that rock, and they're like, oh, why? I'm not meant to do this. But, they don't really give themselves the chance to understand that there really is no place to achieve. It's an ever. evolving journey and that every day you're better than the day before and that that's a continuous process of improvement or as the Japanese call it Kaizen.
Brian Kelly:
Yeah, and it's a great point. The reason people fail or stop is really because the passion isn't great enough for what they're doing. And another way of describing that, is there why is not empowering enough to keep them going. I've gone through a process, a little exercise several times to determine my why to see if it will change. For me each and every time it comes up the same. It's my wife. I, I get up. I breathe. I am happy. I'm set. Everything is for my wife. I love her so much. We're high school sweethearts. That's my wife. It doesn't mean that has to be anyone else's. Why their spouse? Significant other. But it, it is one of those things. She, is someone I would, I would die for and I would never quit because she's that important to me. And, when I find something I'm passionate about and then tie my wife to it. Look out. It's done. Katy, bar the door. I would say so. You know what, Jessica? I'm convinced now that you and I are set. We're separated at birth. Somehow, you look way younger than me. But, I think we're twins that we're separated because I mean, we're your lock step. This is like perfect resonates.
Jessica Silverman:
As young as it that. We'll do that. Now we have the Mr. T conversation. I know who Mr. T, is fighting and makeup.
Brian Kelly:
I love it. Yeah. Anyway, I don't touch those areas when it comes to women. Never. Never. You look amazing. I can't believe in talking to you earlier about your accolades. I can't believe you've been on earth long enough to do that based on your youthful looks. So, kudos to you. And, that comes to you taking care of yourself. A lot of that for sure. So good. Yup. So we talk about passion. We talk about the mindset, right, and the why. So when you get up, one of things I'm always curious about, Jessica, especially with successful entrepreneurs as yourself. I love to get into their mind. And I'm not getting weird here. I love to find out what makes them tick. In particular, one example would be like when you're about to get up, you're waking up, your feet, swing over the bed, they hit the floor, you're sitting there. And, if you're anything like me a little bit groggy, you're coming too. And you're coming too. And you're starting to become aware that, OK, a new day is upon me. And then the excitement, the drive, the motivation starts to kick in and you begin to wake up at an accelerated rate. For you, What is that thing? Or things that starts that motor running in the morning that gets you driven to take on the day?
Jessica Silverman:
To me, what gets me out of bed? I'm glad you bring up this concept because I preach there's so much in my work again. And I'm very aligned with Japanese philosophy. I don't know why you can see I'm not Japanese, but this concept of eco guyI, which literally translates to your why, your purpose, your reason for being; what gets you out of bed. Right. Exactly as you said. And for me, it's knowing that I can touch someone's life today. Right. If I just touched one person's life. Today, one woman or man or whoever is falling and social media that's struggling. And I can just say that one thing, that elevates them from a dark place of whatever they're going through, that's what gets me out of bed. Right. It's very selfless because to me, when you stay silent, you surrender your power to do that, right. When you don't share your story, when you don't get out there. And, it's not always easy. I mean, I sit here now and I do interviews and I talk and I get on Facebook lives. But when I first started, I had much anxiety around this. And that's what I tell women, all the women I work with and everyone that follows me online, that you will feel that you will feel that anxiety. Like what if people don't understand me? And, what if the words don't come out right. And some of these things, Right. Go through my mind as I'm about to go through my day as well. You know, it's been very real. There's a lot going on. What if I can't be, the best for everybody? But you will? Because I always say, you can't say the wrong thing to the right person. Right. The right person speaks your sole language, like you said, like separated at birth. Right. It's we understand it's that mutual understanding. And I think, that's really what inspires me to get out of bed every day. First thing, probably a terrible habit. I get on my phone and see if my clients email me or what's going on, in my world and on social media. But, it really invigorates me. And, the spirit of all my brand is about coming alive. And I think, that coming alive comes from the ability to share stories because it's these stories that empower other people. And it's your story, my story that makes us unique. And,I hear this so much in the marketplace. Well, who am I? And there's so many wellness coaches. There's so many business coaches. You know, how am I going to stick out in the marketplace online in a crowded market is to be yourself. I mean, nobody has the exact same story that you've been through and nobody has the same exact experiences that you went through. But, it's having vulnerability and opening up and sharing those stories and not being afraid to continue sharing, the light and the dark because it's all part of us. We all have that within us. And when you speak up, you empower other people to do the same.
Brian Kelly:
Fantastic. And I wanted to note that there is absolutely for anyone watching that does the same thing. I do it as well. The first one of the first things I want to get up is, I look at my phone as well. There's nothing wrong with that. There's a lot of people that think that's the horrible thing to do. Here's the here's the real deal. Everyone, including Jessica, myself, successful entrepreneurs, has their own routine that they go through each and every morning. It doesn't matter what that routine is, as long as it works for you. That's it. So, there's no need to be ever ashamed or sad or. And this is for everybody. You just struck a chord that I've heard so many people tell me that, you know, I shouldn't do this, but when I get home, I don't get out of bed. I'm reading my phone. I have a really, really close friend who does this before he goes to sleep and he does it before he gets out of bed. And, he's successful. So, so be it. Model success. Do what works for you, It doesn't matter. I just said, Sorry, I wanted to get that in there.
Jessica Silverman:
No,no, I completely agree. I completely agree. And, you know, same thing with TV. Like, I read all these articles and all these mind body journals that, you know, to watch TV. But it depends what you watch. It's all about what you expose your mind to. It's all about perception. You know, I don't personally watch a lot of violent TV because I don't want that in my horizon. It doesn't speak to the spirit of my life and my brand. But if you watch inspiring shows, you get lost in a good story. Like I said, that can absolutely invigorate you. And, do you ,right at the end of the day for works for you and you're successful. Then why listen to everybody else?
Brian Kelly:
Bingo. Thank you so much for that because we are all unique individuals, unique human beings, and you just have to find that sweet spot that works for you, and if you're not sure what that is. Certainly, you can talk to Jessica. You can talk to me. You can talk to anyone that's been on my show in the past. Just go to the Web site and look them up and ask them what is your routine? And then try, different types of things that are being done for successful people in their routines. And, that's it. It's simple. Just model success. We got a few people. Yeah. Jessica, Marcia Green says that Botica. How are you doing? I know him personally as a photographer, a phenomenal individual, an entrepreneur himself. And Christine Lindstorm says yes to everything you're saying. I love it.
Jessica Silverman:
I love it. I love it.
Brian Kelly:
And, for those of you watching online live right now, go ahead. Type in questions if you have any questions for Jessica. Time permitting, we will definitely bring those up on the air as we go forward. We are streaming right now live to 10 different platforms simultaneously, several on Facebook. Periscope is included, YouTube, Twitch, Mixer. It goes on and on. So, anywhere you're watching, go ahead and ask a question. We will see that come up in the chat interface and we'll definitely address it, Again,time permitting. But, the real value here is to talk with Jessica, to get her mind, out of her mind through her audio, out of her mouth and into your ears. So you guys, can all then reap the rewards of her brilliance and achieve success like she has. Does that's sounds pretty cool? I mean, how much is this costing you all to watch? Nothing, right? At least, not yet. I might put this on a membership site later. I don't know. And I will tell you this, absolute honest truth. I've been to so many seminars and events. I was telling you this before we went on the air. Jessica, it's hard to count how to quantify. And, I've learned, an immense amount of great things from them. And, I'm not saying that because I'm the host. I'm the recipient. I'm like, I'm a host. But I'm like the most blessed person on the earth because I get to interview and learn from people like Jessica and I learn from every single guest. You cannot find this content in any seven hour workshop, anything out there that I've ever experienced. And this, what you would normally be charged a healthy amount of money to have access to something like this. I kid you not because of what is discussed on the show and the value. And, we're going to dive deeper into that. And so, I just want to raise that up. I only have the best, the best on this show. And Jessica is definitely one of those. Jessica, I talked about briefly in the beginning about the importance of reading of and how it has greatly impacted those who are successful. I had a past guest, for instance, who spent eight hours a day. This is in his younger years, eight hours a day, every day, as if it were his job reading, those kind of books that you saw on Richard Peak Library. And, he's self-taught himself into immense success as a direct result. So his mentors are authors of books, for you, And, I never take it to the extreme, but they, oh, my gosh, they're part of my life. Would you consider yourself to be an avid reader as well, which I'm assuming that answer's already been taken care of? And, what would you say is your favorite of all books when it comes to the art of business? And, it does have to be strictly business. It could be something that had to do with mindset that helped propel your business. Well, what comes to the top of your mind.
Jessica Silverman:
Is surrender experiment? So, it took me a second because I've read so many incredible books and a lot of them which were in your library as well. Darren Hardy is definitely on the top. I was recently in his 90 day challenge, because he's all about, of course, the body as well as so was about doing a mile every day for 90 days and review his podcasts and actually got a signed copy of the entrepreneurial roller coaster book, which I have yet to read. I just actually got there the other day. So, I look forward to reading that compound effect was one of my favorite books. Actually, read that while it was still in my mind. Corporate finance position transitioning to entrepreneurship. And I think it was, It's amazing how you always find the books in divine timing as to the point in your life that you need to read them because it's business, right? It's all about finance, really. And right. The time, value of money and all of that. But, I love how he connects it to real life. And, that's actually was in the first book I was going to say. But thinking about your library, I had to bring up Darren Hardy as well. But no one, was the surrender experiment. Michael Singer and the Untethered Soul. Those are two of his books that are my all time favorites. And, it's really because he he dive so deep into the intricacies, like you mentioned, of the mind and how the mind works and how it's actually connected scientifically to the body, because a lot of people have a lot, I think a hard time, conceptualizing the mind and how it works and all this esoteric right mind, body spirit type of concepts in the world. But, when you actually connect it to proven science, that's when the logic piece. It really steps in, and that's what you really kind of explains it like, for instance, when you have a thought, whether it's anxiety, whether it's excitement, whether it's fear and you feel it in a mind becomes right, then a feeling right. What you think affects what you feel and then you take an action. But it all, and I remember he mentioned this in the book in the center now, sorry, untethered soul sort of experience is also a wonderful book, but it gets stuck in the heart center, which if you think about it, makes logical sense because the heart is where you feel all your emotions. Right. It affects the blood that flows through your body. Right. And either creates a sense of anxiety, some excitement, maybe depression whatever type of feeling that it is. But again, all triggered by thoughts. We know this. Do we apply it? I don't know. Typically not right. Mind and body right symptoms are out of alignment, you know, knowing and doing right. I would say there are two completely different things, but both of those books are very different, but very amazing. The surrender experiment was his autobiography. So, it's a true story. I always love a true story and especially mediums like this. You mentioned golden nuggets and that's why it is different than a page content or seminar, because it's not scripted, it's real. It's real stories that people can relate to. You know, it's all these little details like, oh, I love that book. Oh, she mentioned this color or this person and I connect in. And that's where that. Like you said, businesses connection. You know, that's where this all comes about. And that's what's made me successful. And Michael Singer, I think, really does a beautiful job in both his books on the surrender experiment, which I won't give it away, but basically was all about how he said yes to everything for years and years and years, even though he may not have felt right in his soul that that was the right thing. But he was led to know later that his purpose was there. Right. And by saying yes, he allowed that to happen. He was kind of a yes man. And the universe brought him to exactly where he needed to be in business and in his spiritual career.
So much there. Jessica, so much there. That is phenomenal that you brought up that book at this time, because I kid you not just two nights ago on the show had a wonderful woman, Jenny Herschel Road, who recommended a book very similar. It sounds in nature to what you just described. So I wrote down the book you recommended and it's gonna be in my audible library very soon. I do this after every show. I go and buy the books that are being recommended by successful entrepreneurs like yourself. And the other one was the biology of belief.
Yes. Bruce Lipton, that is that is a deep war.
I love it. Oh, my goodness. Genetics. Yes. Yes. Again, it connects science to spirit.
Right. Or what people think is spirit or illogic.
It's really logical and it's true. It's your thoughts we go through. I've gone through a process or an exercise from stage where we call it T Bear. It's an acronym. Your thoughts when you think something enough, long enough, long enough, it's ingrained in your mind, then becomes your belief and then your belief becomes so strong that you would go to the mat for it. And if ever challenged or if given the other side and you're passionate about it, that evokes emotion. And then emotion evokes action because we are human beings. So this comes down when it comes to sales people by an emotion they don't buy on logic. Logic is the path to get to the emotion, to then make the purchasing decision. And once once the action occurs are the emotion drives that action. That's how you get the results in your life. And it all starts with what Jessica just said. Your thoughts and this book and the book she does recommended both. I highly recommend that you all pick up both of these books. So it is the surrender experiment by Michael Singer and the Biology of Belief by Bruce Lipton. Dr. Bruce Lipton. Amazing. I'm almost done with that one. I'm just I'm going to this is one of those rare ones I will listen to several times. And Marsha Green, who is on Facebook, has a phenomenal question that I would like to bring to you, Jessica.
It's right on track with mindset. And her question is, how do you stay positive and have excitement that lasts? That's a great question.
I think that's a million dollar question. And I would say to that question, I would answer, just like you said, biologically, it's it's a programming, right. So it starts with a thought and it transpires right to the heart center and then it becomes a reality right in your physical body. And it's all cellular level, right. Because the mind speaks to every other part of the body and tells the cells what to do. So in order to write and I didn't always lead a positive life. And that's why this is a perfect question for me, because I've led one reality and now I love another. It's a matter of the things you do every single day to continue programming that right. Just like our technology, which is another one of my favorite loves. Right. But we are so very similar to technology and. What we program in our lives every single day, what books we read, who we connect with. What is your physical space look like? Right, every single day. And actually put kind of three things here to kind of. I always say good things come in threes, right. How do you continue to stay positive and what are kind of the must haves? You know, that you need to do every single day to maintain and sustain this positive life and not to ride the highs and lows. I think no one is not to expect to always be positive. Right. So even though, of course, I'm on here and I'm very high energy, I'm a human being, too. Right. I have ups and downs in my life. But it's when you attach to them. Right. And the Buddhists don't say that that attachment is the root of all suffering.
So it's being able to detach from that negative emotion to the point where it doesn't affect you. Right. And that's where it's a practice. Right. It's a matter of what you do every single day. Write the books that you read, everything that you're ingesting and energetically write it in your physical environment. Write what you're seeing, what you're feeling, what you're tasting, what you're hearing. And that all comes down to these three things I talk about. So no one is energy, right. And everything. It's my favorite instinctual. Everything is energy, right. So everything that you are exposed to physically and subconsciously. Right. Those are the things that you're not necessarily aware of, but you're still picking up. And that's why I say it's it's important to be aware of the things that you're aware of and not aware of. But of course, I know a lot of people are thinking, well, how can I be aware of what I'm not aware of? And that's that's a process. Right. But it's really about being present. Right. Being in the moment, really just staying in tune in every moment to your five senses. Right. Like I said, what you're seeing, what you're hearing you're experiencing. And to know that even if something is playing in the background. So let's say you're cooking dinner and the news is on. Right. And the news is worse. One of the most negative outlets of media that there is your taking that on yourself. So even then you're not realizing that you're exposed to that. Right. You are. And so I think to be positive is consistently immerse yourself, number one.
And that energy, number two, to set boundaries. Another book just to share. Sorry. This is off topic that I'm reading right now actually is do less, but keep Northrop. Her mother, the lovely Christiane Northrup, who talks a lot about energy vampires. Right. And not letting people around you bring you down to the level where they're dolling your light. Right. And if it's something you have sued, you have to be around and just kind of minimizing that exposure or building that shield or making your practices that keep you positive even stronger to outshine that energy awareness and just setting boundaries around that energetic boundaries. And then I think number three, this before it is physical environment. You know what? What you're around, are you spending enough time in nature? Are you do you have a daily prayer meditation practice or are you connected to something bigger than yourself? Are you involved in community? Right. To get that sense of belonging? Right. At the end of the day, I know Oprah says this all the time and I love it. At the end of the day, as human beings, we all have two main desires, and that's to be seen and to be heard. And so, I think to fuel both of those desires keeps one positive as well as we talked about before, knowing, knowing why you're here. I always say this pretty much every talk him on because it's something that I love that I learned years ago, that the day you were born is the day the universe decided it needed you. You are not an accident to be born into this world. And when you know why, and you can tap into that, I think no matter what goes on in your world, that keeps you positive every single day. That's the life.
Brian Kelly:
Fantastic. And I love, the ending point there about we are no accident. Boy, you know what the odds were against us existing just on the physical nature alone.
Jessica Silverman:
Exactly.
Brian Kelly:
When you talk about how many sperm are released in the egg and the odds of one sperm reaching all the way and penetrating after that, and it's it's a miracle in its own right. Every single one of us. And that's just, a small part of the miracle. And then everything that happens after that. It's amazing that we survive and that we thrive and we become adults. And we you know, I think well, the purpose in it is to serve others. And that's where entrepreneurs all come together all the time. And nothing against it. All those that are in the corporate world, they are serving others are serving their families and their significant others by making money, putting food on the table. They may be serving a cause they believe in by working for certain corporations. And so, I think we're put on this earth to serve other human beings. Ultimately, when you know, when you peel it onion away and that's why I love always love being around a herd of entrepreneurs. That's why, I went to so many events. It felt like I was amongst my second family. And, it was just instant, like positive ness. There was no can't do attitudes around. Everyone was happy and upbeat. Most had spent a lot of money to be there and were very happy. And, you know, yours truly included. So, love that. Love it t all. Now, another area of successful entrepreneurs. And Jennifer is like, yes. And, Jennifer Hirshberg, her with hands. I think those are clapping. I can never get the emojis down. Oh, that's it. All right. The. Hi ten.
Jessica Silverman:
I tend to use that often unconsciously as you picked up on.
Brian Kelly:
Yeah. So, you know, it's mind. The show is about mind, body and business. And you talk about mind, body and spirituality, emotional emotion and energy. So, along that line, one of those is body. And, at some point, the physical nature of our existence does have something to do with what we're doing on this earth and how well we're doing it. And so, I was just curious from your standpoint, Jessica, when it comes to physical fitness. Is that something that you find of importance for yourself? And, is it any different of importance for your business or your personal life? Or is it equal? What does that, What does that mean to you?
Jessica Silverman:
It's number one. I say that all the time. I mean, I know we spoke earlier and a lot of people follow me for I know that's where I started. Right. As far as wellness and that whole body and taking care of yourself, you have to. Right as an entrepreneur. So, it is absolutely connected to business because if you're not taking care of yourself. Number one, you don't have anything to give. Right. You're running the candle at both ends. Your body, as Jim Rowan said, and I love this quote, you know, your body is the only place that you have to live. So if you're not taking care of that. Right, you start to feel it. Obviously, at a at a physical energy level, you don't have the capacity to give to others. And I would say entrepreneurs, this is very. I am very high energy, but it's high energy work. And so, I always sayin that's why I start my day. Yes, I do tap on my phone, but I do exercise. I do read positive books, you know, listen, a podcast constantly immersing myself in positivity to get that energy high to start the day. I mean, some of them work out later in the day. But of course, how you fuel your body, right. The food that you eat, you know, it's all connected. And so, absolutely. I think that is, number one, it's taking care of yourself. Right. Whether that's what you eat, you know, how much you move. I mean, that's energy, right. And,if you think about something, energy that stays still, like for water, for instance. Right. Water. Our bodies are made up of 70 percent water. If that's stagnant, what happens? It creates mold. It creates mildew. Right. It rots. And so, you have to keep your party moving. Right. To be able to maintain the level of energy that you desire to be able to do your work. And so, that's why I say that that is a number one priority. And, we've all felt it because we're human. The points where we start to feel burnt out. I would say my clients. How does it feel in your body? Right. You know, you can say you don't know because your mind plays games on you. But the first step is to ask check in with your body. You know, do you feel tense? Do you feel it? You're not feeling your shoulders. It affects all of us differently. But your body, is the best indicator for what's going on right. In your mental life. Right. They're all connected. And so,I think staying attuned to that. Right. That whole body awareness is really key. Not to say, like you said, that you've got to have a trainer and do crossword or anything like that. As I say, just going outside and taking a walk every single day is really all you need. It's actually studies have proven that if you hate exercise, just getting outside and taking a 30 minute walk, five days a week is just as effective. And, you can't I can't say or speak, highly enough about how much moving your body, you know, your body is energy and 70 percent water. So, again, that really brings it to a logical scientific standpoint.
Brian Kelly:
Yeah. And I concur. So mightily because I used to also have a fitness business and recently transition from that. And I remember going through and developing fitness program after a fitness program. And then and then and then I started learning from others and thought there's you know, there's just got to be a better way because it just seems like too much work and takes too much time. My program, it took a minimum of an hour a day, six days a week, which was a lot for busy entrepreneurs. That was my avatar. And then I ran into an individual, had a phenomenal program. But that one took that took me out of my home. Number one, I was using everything from home originally, which was perfect for entrepreneurs can do it from their hotels. This one took me into a gym and then it took me almost two hours every workout. And I did do it for a while. And, it was I had phenomenal results.
Brian Kelly:
But my gosh, it was way too much time now, like I got stuff to do. And, I've recently come across something and this is going to, raise eyebrows. It did mine. I did a lot of research before I pull the trigger, but, I'm doing something now that literally takes. Jessica, you may not believe this either 10 minutes a day. And it, really involves strength training and strength training is where it's at. And that's what I learned at a deep level from the previous trainer. I met with who was doing a two hour workout,k workouts with and this this fits the bill in all different ways. And so, to let the cat out of the bag, I literally did my workout 15 minutes before we went on the air together, before you joined. And it was done. I'm done. And it's awesome. Anyway, I agree with you, but it's 30 minutes.
I do circuit training. Yeah. And because I used to again have that all or nothing mindset of like, well, if I can't spend an hour at the gym, then what is right the effect of it. Right. And I started doing similar. It's about 30 minutes, a mix of strength and cardio, you know, minute on, minute off. So it like tricks the mind. So you really never get to that mindset of those, you know, water getting tired. I'm exhausted. I should be doing that. So I should be doing that. And it just kind of keeps you going. And I really love it. And I've seen results, significant results. That's the 30 minutes, right? It's work smart, not hard. Right.
Brian Kelly:
That's my is the bottom line to entrepreneurship. I hope everyone heard this word out of Jessica's mouth right there. The most important thing about anything that you embark on, no matter how much time it takes, how much money is involved, is the result. If people are getting the results you want and deserve. If, if what Jessica does, which I know gives results to her clients, then what's holding you back from connecting with her? At the end of the show, we're gonna give you the opportunity to do so. Definitely. And that's all that matters. Please write down in big, big letters on your sheet of paper. Make it an entire sheet of paper and make it dark and see results. That's all that matters. That's it. If you, do,everything in your entrepreneur travels with that in mind, what is the result? What is the outcome going to be if I go down this path? What is my desired outcome? If it's not strong enough, it's the wrong path. So now you just saved yourself a ton of time. I'm saying all this because I've been down that time wasting path time and time again until I learned this at a deep level. And you when you said that word, let me up. That was in a great way and a great way. Oh, and Marcia Green.
Jessica Silverman:
Let's do that for it, though. I was like your clients, you know, it's just like with a trainer, right? Trainer can give you the workout, but, if you're not gonna show up and do it. Oh, you're, you see results. Right. So similar in this fashion. You know. Yeah. You can model what I do. Or you can get inspired by it. But, if you're not actually going to do it.
Brian Kelly:
Oh, yeah. You can learn all you want to the cows come home, but if you don't put it into action, which is unfortunately what I've seen through all these seminars I've been to, is, you know, they buy the program and they usually get a big pack, a DVD or C.D. or thumb drives and that ends up on their shelf. And then instead of becoming self-help, it becomes shelf help and it never gets touched. And that's very, very important. So a lot of that comes into creating an environment of accountability and of to keep them inspired and moving and hit the finish line and setting expectations in the beginning. So that failure is not an option. It just is not going to be one. And, you won't accept it because, look, if you didn't do that, then it would be a disservice to them, wouldn't it? Because, they won't get the results if they finish the race. And so, why would there be any other decision than finishing the race at all? It doesn't matter. Things happen. There's bumps in the road. You get knocked back. But that's what people like Jessica are here for, to lift you back up. Give you a big pat on the back and say, let's get back on that horse and let's go do it again until we finish. Until, you get the results you came for. That's why that's why I love what we get to do, Jessica. It's an amazing thing.
Jessica Silverman:
I love it. I always say to failure is not a bad thing because in essence, it tells you what not to do. So you kind of want to feel if you're going to fail, fail fast. You know. Exactly. OK. That didn't work. Let me try something else.
Brian Kelly:
Fail fast and fail often, because the more you do it, the quicker you do it, the closer you get to those successes, not just once success. You're going to fail several times, hit a success, fail several times, since success fail once citizens test fail a bunch of times, there's success. It's all over the map. But as long as you have the mindset of being OK with failing, those that aren't are letting their ego get in the way. That's just it. It's bottom line, your ego and the great thing. The good news is there's ways to to really reduce the ego. I don't know if you can really eliminate any ego, but you can greatly reduce it to the point where it's no longer in your way of achieving success. Marcia earlier said thank you much gratitude. That was, I think, to your answer to her, how do you stay positive and have excitement that lasts? But, it's probably for everything you've said up to this point, because I feel that wa, about what you've said. So thank you so much. There, is one question that I love asking ever. There's many, but this one I always love to find what you. In this case, Jessica, have found that has really catapulted your business more than any other. And that is in the area of one of the most difficult things that we must master in business. And that's the arena of marketing. Marketing is so multifaceted. There are so many ways to market. Many people don't even realize it. But this show, I'm literally marketing my business right now. They don't even know that because I'm not pitching anything. And I'm not going to go into the details of how that is a marketing tool. And that's not the purpose of this question. I want to know from you, Jessica. You know, Mark, marketing is difficult and it can be difficult because it's so multifaceted. You just need to find something that works and then repeat it and hold on to it for as long as it works. But the problem is, trying to find that one thing that works for you. Your business model and everything that goes with it. So for you, what would you say to date has been your most successful form of marketing? You know, it could be Facebook ads. It could be one on one word of mouth going to events, speaking from stage. What is that one thing thus far been for you?
Jessica Silverman:
Facebook groups connection. I have used Facebook ads as well. I mean, that's not my number one platform, but I really think that instead of focusing on that. And that's why you ask, you know, Facebook ads. I mean, I do it all. You know, I'm on LinkedIn. I'm a pincher, some on Instagram, you know, I guess on podcasts, live events. I think being live, I think, is the number one media. Right. So, having a community and getting in touch with them. I mean, my tribe knows me in my life group and Facebook. I'm there every single day, whether it's in a post, whether it's Facebook live. I show up no matter what. But, I also think that it's important to have good copy, copy that connects because at the end of the day, we're all kind of saying the same thing. But it's the way you say it that really sticks out, right, in terms of marketing. So if you're really thinking, OK, this isn't working or, you know, I'm out there and I'm posting all over the place, but no one's biting. Sometimes one word can really change. Right. Just like the one we're triggered with you results. Right. We all have our trigger words that get us moving, that get us motivated, that connect one to the other. And I'm a writer. So to me, copy is really everything, right? So you can be all over the place and you can create ads and you can automate your business. But if what you're automating and buying ads isn't speaking to people, then how effective is is that really going to be? That's my motto.
Brian Kelly:
Love it. The bottom line there is connections, you know, through different vehicles, through different platforms, if you will. Different means. But, Facebook groups. That was actually that was an eyebrow raiser for me in a good way. I'm like. I like that because groups have become very powerful and specifically that they have become way more powerful than Facebook pages. Pages are almost a dying breed because organically they are not an algorithmically they are not being pushed out to our timelines. So when someone posts on a page that we like, we don't we rarely see. That depends. I'm I don't know what the algorithm set up to, but it's rare. You have to actually go to that page or they need to push it directly to your timeline. But, groups are definitely powerful. Go ahead.
Jessica Silverman:
I think, the golden nugget. Sorry. You got me all excited when you said Facebook pages are which I used to breaches all ten of my clients. However, I tested something recently over the last couple of months, actually. Must have changed something algorithmically where if you post first to Instagram and you connect it to your Facebook business page, it does get a lot of looks. And I've tested that probably for a good month or so. Of course, it's important to have good hashtags. That's really the whole theme of Instagram is, is having good hashtags. You can connect again to those communities. Right. So that's hashtag is community on Instagram, just like your group is to Facebook. But, if you do that to the business page, which is automatic, all you do is supposed to Instagram, click that little radio button boom and it automatically post to both. I've seen a ton more engagement in my audience.
Brian Kelly:
Wow, , what a phenomenal tip.
Jessica Silverman:
Don't even have to buy ads. So it's completely free love.
Brian Kelly:
Oh, goodness. These are the things I love. Not just because it's free, but because it's effective. And it gets you know what words coming up results. Right. And that's where it all comes down to, especially if you can save money on it, because here's the deal. You know, a lot of people have issues with making a lot of money or other people making a lot of money for me. I want Jessica to make all the money in the world. I want her to become just exuberantly wealthy. Why? Because knowing her, looking at her, listening to her, feeling what she's saying, I know what she will do with a lot of that money is build a bigger business and serve more people. So isn't it a blessing for Jessica to become extremely wealthy beyond where she is today? Yes. And I, I want that for her. Not the opposite. So many people. That's the ego thing. It's a competitive thing. Oh, you have all this money. It's like, well, God bless you. Thank you. I'm glad you do. Because with that, knowing you that you can really make a larger impact on the world, which is what every one of us as entrepreneurs want to do, don't we?
Brian Kelly:
We want to spread our our gifts are our experiences that help others to get farther, faster and with money. And, it's not. Money is not the end all be all. It's a vehicle to help us to build an impact. More lives. Do you agree with that?
Jessica Silverman:
Yes. It allows you to do the work. And, it's funny. I actually had this conversation with one of my clients on Facebook the other day where I said I only want to make a ton of money so I can, of course, make a big, bigger impact. But, the money is energy, right? Money is energy. And so, I always say the more money you make, as long as you're channeling that energy for good. God bless you. You know, I mean, bless you. Whatever you believe in God universe spirit. Bless you, because we're spreading positivity in the world. And, Lord knows we have enough negativity out there. So, if you're doing good and you're inspiring people, then bless you. Right. Together we rise. So absolutely.
Brian Kelly:
To gather, we rise. I like that. Oh. Oh, Jessica, get that domain name. I'm telling you, that's a good one. Oh, right,.
Jessica Silverman:
Oh,, Right.
Brian Kelly:
It's powerful. Hey, I'm gonna I'm gonna work. I can't believe this. We're already nudging up against the end of the show. Can you believe an hour has already gone by, almost six minutes left? Well, the good news is, you know, this is not on any kind of radio station where they like, literally cut the cord when it's time to be done. So, we can go another hour or two after we're, you know, the original time, if you're cool with that. I'm just kidding. I know you would be because you have that energy. But I know you're in Florida and it's almost 10 o'clock. There is pressing nine thirty.
Brian Kelly:
So, I want to really respect that. Pardon?
Jessica Silverman:
I said it's a good thing I'm a night. This is 9:00 in the morning. I might be a whole different interview.
Brian Kelly:
I love it. I love still looking at the phone. Just getting out of bed. I love it. All right. So there's one question I love to basically close the show with. And we won't be 100 cent close because don't, don't worry, I'm forgotten about the giveaway for the vacation for those that are still live with us. But, there's one question that I've asked every past guests on the show. That's why you don't, you have no idea where it is. You didn't have any idea how what several of these were tonight. And, that's the beautiful thing about being organic, because you can't, you can't make this stuff up. And, that's why I am so blessed in getting to do what I do. But, what I want to do is ask you this, this question is kind of a it can be thought of as a heavy hitter, but at the same time, not so much. And, it just depends on the individual. And so before I do that, I do want to make good on my promise and let everyone know how they can enter to win that five-night stay at the five-star luxury resort in Mexico. So, real quick now, at this time and this time only you have our permission to pull out your phone, to take your eyeballs off the screen if you're not watching this on the phone and text this to this number (661) 535-1624 enter. That is the phone number to call or to text and then type the word PEAK - P-E-A-K - in the little message area at the bottom and then tap the send icon. So again, the number is (661) 535-1624 and enter and type in the word PEAK - P-E-A-K - and send it along again. This is sponsored by PowerTexting.com and you are literally using their technology. Yes, I am a client. By texting that word to that number, you will see it in action directly and you'll be entered to win. More importantly, or equally as importantly, that five-night stay at a five-star Mexican resort in Mexico. All right. And, we also do have a little bird told me that there might be something else that's going to be given away tonight. I think it was maybe. Was it you, Jessica? Yeah, it was you. She's got something phenomenal. But, right before we announce that, I would like to spring this question on you if you're OK with that.
Jessica Silverman:
Absolutely.
Brian Kelly:
Cool. So and just in case I see no like trepidation, no worry on you at all, you're at your progress. You've been doing this for a while. I can tell you've been on many podcasts. I appreciate that. But definitely.
Jessica Silverman:
From the hip.So, the more organic and random, the better.
Brian Kelly:
I love it. I love it. And, the cool thing about this question, Jessica, is it's unique to each individual. So there's no such thing as a wrong answer. You cannot answer it incorrectly. It's, it's impossible. The only correct answer is your answer. And the interesting thing is, to date, out of all the past guests I've interviewed, it's been over 50 of well over 50 of them know to have answered it identically. Not yet. I expect it to happen sooner or later, but not yet. So, incase there was any unforeseen, any unseen trepidation going on under that very stoic face that you've got going, that's that's showing nothing but confidence. I love it. Then it should be gone by now. And, if it takes you a few moments to come up with the answer, that's cool. We don't mind that airtime. That's actually, that can be a good thing. But, it could come to you immediately. Either way, it doesn't matter. It's unique to what a build up, huh?
Jessica Silverman:
Right.
Brian Kelly:
All right. Are you ready?
Jessica Silverman:
I'm ready. Go ahead. Doke.
Brian Kelly:
Jessica Silverman, how do you define success?
Jessica Silverman:
And, I am going to take that second because I tend to answer very quickly and I want to answer so many things going through my mind as those who follow me know, I have a very active mind and I want to say this simply, but I would say success if I could simplify that in one word. So, I always love one word answers. Very powerful successors surrender. Success is surrender, and what I mean by that is letting go of expectations, letting go of the need to know everything is going to work out. Getting to know all the answers. That success, especially in entrepreneurship, because you are never going to know exactly right. Of course, most of us do. That's why people go to seminars and that's why people read books. And they want to know that that exact five step formula. Right to being successful. But I think when you look and this is one of my quotes when you let go of the need to know, the answer comes. So, success to me is Surrender.
Brian Kelly:
I love it. Because true to form, no one else has answered it that way. I mean, that is probably one of the most unique answers I've ever heard. And, it's phenomenal and powerful one. And, as soon as you said it, I understood where you were going with it and it makes total sense. And that said, you know, we're we're beings of, you know, a lot of entrepreneurs because we are entrepreneurs. We have certain traits. Most entrepreneurs do. Very driven, open to risk taking a lot of the similar traits and also very ego driven initially. And, we want to be right all the time, don't we? As humans, we all do. And, with entrepreneurs, I found it's especially even more so than most. And so, letting go of the need to know everything that's powerful, Jessica, because..
Jessica Silverman:
This passion is a clear example of that, because I had no idea what you're going to ask me. And, you said it stoic face that excites me, not knowing what I'm going to be has, because when I know, I psychoanalyze and I plan and write. And, I think that's where we get ourselves in trouble or at the monkey mind when I don't know, I'm it's just going to let what comes out naturally. And,it's always an amazing answer. Right. It's always a beautiful thing. Natural. It's real. It's like, OK. So, this is a clear example of that. Thank you for that question.
Brian Kelly:
Oh, and thank you for a wonderful answer. I mean, so unique and so beautiful and so powerful. Goodness sakes. Well, we've hit the six, 30 hour, but I still would like to give you some time to go over the wonderful gift that you have put together for folks. And, what I'm going to do is switch it over and bring up your site and just have you go over that if you're OK with this and explain in your words what wonderful, beautiful gift you have to offer our viewers and listeners tonight?
Jessica Silverman:
Yes. And, it's beautiful because we started the interview talking about what gets you out of bed. Right? And, what are your practices and how do you stay high energy. And, that's what inspired, you know, what I thought about. What do I want to offer people who don't know anything about me, a taste of where I began or where I think you should begin, which is even more important, right? I mean, stories inspire, but you bring it to life by making it your own. And, this concept called easy gui, this Japanese concept. I didn't make it up, but there's actually a cool Nestlé commercial if you Google it where it shows because Japan longevity. People live past 90 live to be 100. Right. They're all the blue zones, right? Are certain cities in Japan? And, what is that secret to long life? Right. That's the spirit. My brand is coming alive is this concept of geeky guy, right? And, it's knowing who you are and knowing what gets you out of bed. And this commercial is cool, if you watch it because you see people rising, you know, in the morning and they're all running to whatever it is that they do, whether they work in a fish market or they work in a shoe store or whatever their craft is. But, it's loving that right with all their heart. And as I said before, you know, when you do what you love, the money comes. And I know in theory, that sounds wonderful application. Right? It's a whole different thing. It's a million little things. As anything else. But this is a start, right? It's for I love simple but profound questions that I don't think a lot of us take enough time to really think about. You know, what do you love? What does the world me? That's my favorite absolute question. Right. We don't think about it. What does the world need and where is my place in all of that? Right. And you'll see when you download this. And there's a short video where I sort of explain this process of E.T. guy reason for being. That's step one. Right. So. if you're out there like brands that you're in a corporate park, that's awesome. Right. Because when you're doing this work, you're a company. And this is the way I always think about it. Mindset is an investor in your business, your venture, whatever your side, hustle, whatever it is that you want to do, that is your, is your investor right in that business? And, doing all this work right, of course, is an investment as well. And so, if you go to that Website and you sign up, it's absolutely free. You will get that free. Simple but profound download to find the answers on your own. As I always say, a good coach doesn't tell her clients exactly what to do. She guides them to find the answers for themselves. Because that way you do it in your own way. Right. And it really has meaning and has purpose and really brings this concept of icky guy to life. And the beauty of downloading is that, as you can see on the sidebar, which is why I love this platform, it's called Member Vault. If you're looking. Another golden nugget. I can't speak highly enough about number, but it's a wonderful one stop shop platform to where, if you notice, you see my freebie on the left, you can see other programs that I offer as well. In my world, I am continuously updating this. I'm actually working on an entire freebie hub now that's going to have my best Facebook wise podcasts. Tons of tons of free content yet. So, I have a big heart and I wear my heart on my sleeve and I actually do believe that exactly when you do what you love. So, I'm happy to share this wisdom and all the work that I've done. It's taken me years and years to hone in and share it with all of you. And, that's be a t that y forward slash my reason for being.
Brian Kelly:
Thank you for bringing that up. Yes. So the website, just in case you missed that. It's a shortened Website and it's B-I-T. So it's BITLY a lot of you know what BITLY is. But it's B-I-T.L-Y.COM. So, BIT.LY/MyReasonForBeing, all together. One word, MyReasonForBeing. So, Bit.ly/MyReasonForBeing. And, you will end up and land on the page that you see in front of you right now if you're watching us here on the live video. The MIND BODY BUSINESS Show. Fantastic. And, thank you so much for yet another golden nugget sharing her tools and resources. She's using member vault. We're both. We found out before the show started as we're talking before. We're both tech geeks and we love this stuff. We eat it up. We devour it. It moves our needle. And so, when she said that, I was writing it down because I have my own go tos as well for membership and for learning management systems and things like that. And I'm always, looking always. It doesn't matter if I thought I've got the best of the best of the best. I want to see if there's something that can even eclipse that. And so, thank you for that additional tidbit. For those of you that aren't techie, hopefully you have a team or a person that helps in that realm. Forward that onto them, so they can take a look at it. Always very important. Have a team around you, because if you are going at it as a solo, nor for any, any duration, you're going to approach burnout very fast, especially once you start seeing success and where clients are coming in, there's more to do. So, thank you so much. My goodness.
Jessica Silverman:
Thank you. Thank You.
Brian Kelly:
You've been amazing. Didn't expect any less, but just amazing. I want to thank everyone for coming on. We've got 50 Von Marcia Burdick Jay for Title Marcia Green, Dawn 5 failure.I think I'm not sure from read that right. And, for those that ask the question like Christine Lindstorm. So, Marcia Green. Thank you for asking the question. I appreciate everybody in your time for being here tonight. Look for us coming up again on the show. Coming up very soon to find out when the show's coming on. You can get an automated notification and all you need to do is go to The MIND BODY BUSINESS Show, as you see on the top, right above my head, .com and just you'll see buttons all over the place. Click one of those buttons. It will take you orderly the bottom and you just opt in. You just give you information. And, all we ever use up for is to notify you of the next show when it's coming. At the moment, it's going life and it gives you the link to come directly to watch it. So, very little work involved and it shows all of our upcoming guests. We've got guests coming all the way up through January are already booked. It's amazing. I love what I get to do because of people like Jessica. She is an amazing, amazing young woman. And yes, she is very young, no matter what she tells you. Don't listen to her. Jessica Silverman is an amazing young entrepreneur. And, I am so thankful for you to come on and spend this hour with not just myself, but with everyone who's getting to absorb your wonderful tidbits and value. So, thank you so much, Jessica.
Jessica Silverman:
Thank you. Thank you for having me. Thank you for holding the space. It's really been a wonderful experience. And, you definitely are a techie. Because I must tell everybody on the back end, like I knew every step of the way what was going to be upcoming. And I think, that's a true testament to the system that you've built, Brian. So, thank you very much.
Brian Kelly:
Oh, thank you so much. Yeah. I'm an automation freak and I love it because it does nothing but save me and my team a ton of time. It takes a lot of time to develop, but once it's there. Oh, baby, what a godsend. All right, Jessica, thank you so much. Once again, for an on behalf of Jessica Silverman. This is Brian Kelly, your host, saying goodnight and be blessed. We'll see you again next time. Bye bye now.
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Jessica Schiller Silverman
Jessica Silverman is a Biz Startup Coach to aspiring entrepreneurs seeking greater clarity + simplicity to live their true life’s purpose. Through her coaching, she guides her clients with mind-body empowerment tools to spark the transformation of a physical and spiritual awakening to live + feel her most ALIVE self. At an even deeper level, the core foundation of her teachings unleashes a deep understanding of one's energy, emotionally, physically, and spiritually. From the place of energy insight, she can awaken this wisdom towards healing, enlightenment, and a deeper awareness of one's divine purpose.
Connect with Jessica :
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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