Special Guest Expert - Jessica Waller
Special Guest Expert -Jessica Waller: Video automatically transcribed by Sonix
Special Guest Expert -Jessica Waller: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to the MIND BODY BUSINESS show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to the MIND BODY BUSINESS show. Oh my goodness, we have a very very very special guest on tonight, I cannot wait for you to meet her. She is an amazing young lady has done incredible things both for and with me for this very show and we'll talk about that as we go a little farther into it. Before we do that, for those of you that might be new to the show, MIND BODY BUSINESS. What is that all about? Well when I went through my journey of entrepreneurship and went around the sun about 54 times by now, 54 years old at the time of the show. I've learned a lot over that time, and one of the things that I noticed over this amount of time was as I was associating myself with successful people, successful entrepreneurs those had it that reached a level that I had desired to reach through networking, through seminars, and workshops primarily and really face to face. But what I noticed time and time again was there was this pattern that developed, and they seemed to excel in different areas in their lives. And as you might guess those three areas were mind, body, and business. And when it comes to mind we're talking about your mindset, and mindset is more than just the conscious level mindset where you're actually literally saying affirmations in the mirror, which I highly recommend you do. But what we're talking about is even deeper than that, and that is at a subconscious level. And there are tools that exist that help you to reprogram your mind, to serve you and others better. And it's an amazing science called neurolinguistics programming, that's NLP for short. And so, what I call that is the foundation. The foundation of not just your business but your life, your personal relationships. You'll be amazed what improvements you'll see when you experience NLP processes by an NLP practitioner. Such as myself, I am a certified NLP practitioner. And then there's body. Body, what does that mean? What is the pattern there? Well, what you notice is those that are really really successful look at most of them and you'll notice very few of them are obese or out of shape. They're very fit. And that is because they take care of themselves. One of my past guests, it just came to my head, Moe Abbas, who we're going to actually refer to during the show later, is one such person. He eats incredibly healthy and he works out on a very regular basis. And it shows. And not only does it show physically on the outside, but it also shows in the results he's getting for his business and his life. And that's what body is for. And in business, when you are able to master sales, marketing, team building, where you're scaling your business. Those are the three main areas of business building. And these are the three areas collectively at a high-level mind, body, and business that I found when entrepreneurs are working at their peak level of performance as I like to say, then they have either mastered all three, or are very close to doing so and they're on their track to doing that. And so, it's like a tripod. There are three legs on a tripod holding up a camera. Now if you know, three legs are all necessary. If you knock one of those legs away what happens to that tripod and the camera that's on top? It all comes tumbling down, doesn't it? So, if you're not operating at a peak level performance in all 3 categories, then, it's time to examine that and then address it, and find out which one or two or maybe all three that need to be addressed. And now those are the topics we cover on this show. Each and every week and tonight is no different, except, we're coming from a different angle tonight and you'll see what I mean by that when we bring on our very special Jessica Waller, Guest Expert. She's an amazing amazing young woman. And regarding mentors and successful people, I remember many many years ago I was visiting with one of my mentors in his corner office on the East Coast. I'm from the West Coast, and we were meeting there for a couple of days, and at one point he looked at me and he said "Brian, if people only knew. If they only knew they just did this one thing. If they just did this one thing, they would all become rich." And he kind of paused and I'm like "Ok I'm ready. Tell me what is it?" And so, what he did was he turned around. It was a very large office, couch, desk, cabinets, massive. And he turned around and went to the back wall and there was this floor to ceiling cabinet, two doors, turned around grab both handles look back coyly and opened them up. And what I saw was nothing but shelf after shelf, after shelf of books. Books on business, books on personal development. Anything that would help him, to get farther faster in life was in that shelf. Much like the ones you see behind me here (gestures at books behind him). And I just remember sitting there thinking "That's it? Seriously, you expect me to believe that?" And I made a huge mistake that very day. I decided at that moment, to not believe what that man just told me. And so, I didn't start reading because I wasn't reading at the time. I wasn't reading anything, I mean no books, let alone personal development or business advancing books. And so thankfully, luckily, many years later, I ran into and became very good friends with another mentor who I worked with very closely on a near day to day basis. And he ended up saying almost the same exact thing he said, "Yeah if you just read you're going to be much more successful." And a little bit of a difference with him was, he didn't just say it, he also did it right in front of me because he'd walk around with headphones listening to books from Audible. And that's a service by Amazon, where you can listen to a book versus opening it and reading either physically on a book or on a Kindle tablet, electronic device. Now you could just listen it. I thought "Wow! I didn't know that existed. I've got to check that out." And it turned out, that was what really helped me because I tend to retain information better if I hear it versus read it. Plus, I stay awake longer. (laughs). I find if I read physically, my eyes get tired and then I get tired and I want to go to sleep. And so, I found out this fantastic tool so I installed on my iPhone and I started listening voraciously, and then I realized there was this one area, this one place that I spent a considerable amount of time each day, that normally would result in zero productivity. It's a place where you really can't do much other than concentrate on the task at hand and that's in a car, when you're driving. And I realized, well I'm listening to music all the time why don't I just fire up Audible. And I started doing that, and then I began reading book after book after book and that was like the fastest way to get through. And it wasn't just for speed but was also quality because I was retaining the information even while concentrating on driving. And then on that Audible app there was this cool little, cool little ribbon. It's like an icon. And what it does is when you tap on that icon, it instantly (snaps fingers) stores what's called a "bookmark." And so, if you listen and you hear a part that's like, "Hey, that really sung to me. That is a point I want to come back to and review," you just tap it and it's there forever. And then I found you could then go back on the internet on the web, on a computer, anywhere, even on your phone, and recall that bookmark and it will start playing from that very moment. So, you don't have to reread an entire book. How many of you have read a book multiple times (raises hand) because there was so many nuggets in there? But how many of you recognize that the nuggets aren't on every single page. You have to go through the whole book to get through them. So, this I thought "Wow this is phenomenal." I thought, this needs to be shared with other people, with the world, with you. With the wonderful people that are watching this show right now, and I want to do that for you at this very moment. So, what we're going to do is segue into a little segment I call appropriately, "Bookmarks."
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com. You see that next to me. (Begins slideshow on screen). And for those of you - By the way, if you're watching this and listening to this just stay with the show. Take notes and we're going to be sharing resources with you over the show, like ReachYourPeakLibrary.com. And just, resist the temptation to go to those resources as the show is progressing because you do not want to miss Jessica when we bring her on, and she's coming on soon I promise (laughs). And here is ReachYourPeakLibrary.com and real briefly, what that is, is a collection of books that I personally have read. For me personally I've read all of these on Audible. And these are only the books that had a profound impact on me personally, either as a personal development self-help or maybe business you'll see a lot of Grant Cardone in there, I've read every book he's written. "Big Boom" by Mel Ethan Cutler one of my mentors, amazing young man. The list just goes on and on. And so, this I put together truly as a gift for you. For people like you that are hungry for information that can help you. And so, if you haven't started reading this is a great place to come because it's already been vetted by at least one person who says its high quality. That doesn't guarantee it's going to have the same impact on you as it did on me, but the probability is much higher than you just kind of blindly putting your finger (points to camera) on the screen and saying, "I'm going to read that book from Audible or Amazon with the list of a ton of books on it." And, so what we're going to do is pick a particular bookmark straight from one of the books that I've recently read. And I'm going to play it for you. And that is, not that one, it is "Living with the Monks" by Jesse Itzler. An amazing book, it's his second one. He had some real, golden nuggets in this book and what I want to do is basically just play it back for you. It's about a minute in length. So again, be ready take notes. Get your pen and pad of paper and sit back. Let's listen in to Jesse Itzler and then we'll bring on our special guest expert. Here we go. (Plays audio).
Jesse Itzler:
Complete or incomplete. It has to be honest. I still add more effort to give it the monastery. It wasn't an honest trip yet. Immediately, I felt rejuvenated knowing I was staying longer to push myself, making that commitment to myself where there was no turning back felt empowering and gave me a second win. I was all in. On my walk back to my room, I came up with this. You can read "The Seven Habits of Highly Effective People" and listen to a 115 Vince Lombardi quotes. You can study "Awaken the Giant Within" and go to ten Tony Robbins lectures. However, the only way to truly get better is to close the book, turn off the internet, and go out into the world and stick it out. When you want to quit, get uncomfortable, and remember tomorrow. We spend so much of our lives trying to avoid pain. We're all wired to seek comfort and I love being comfortable. However, the real growth comes when you step outside of that comfort zone and tap into your reserve tank.
Brian Kelly:
Isn't that so unbelievably true. And I've actually had quite a few discussions with our next Guest Expert about this very topic of the comfort zone and how important it is to continually step out of it. Time and time again because then and only then, is when you are growing. And so that's one of those patterns that's in the mindset arena where, you know this is Jesse Itzler. Incredibly successful, wildly successful. He a very successful wife who created something called Spanx which many of you are aware of. Very successful individual, and so what the key to reading is to not just read the books as he said, is to take action on them. Once you have the information that's great, but, it's really great to be a well-educated person. But if you're so educated that you're not actually taking action what you've learned, what good is it? You know you're book smart. That's it. You're not successful smart. All right. Sound good? Are you guys ready? This is it. This is that time. This is a fun time when we finally bring on our special guest. Here it is with our Guest Expert Spotlight. Here comes, Jessica Waller.
Announcer:
It's time for the Guest Expert Spotlight. Savvy Skillful. Professional. Adept. Trained. Big League. Qualified.
Brian Kelly:
And there she is! Ladies and gentlemen! (points to the left). Jessica Waller (Jessica waving hello). She is an amazing, amazing, amazing young woman. You're going to learn a lot from her tonight. I can't wait to dig into her mind for you so that you can just bask in the glory of the gold she's going to unleash on you. She was - Jessica was raised in Alaska and was born into a military family. And from the onset was given the advantage of knowing the importance of discipline, hard work, and survival. And I know that as well as having been done the same. I was born into a military family yes, discipline, is definitely part of that. In 2005 Jessica graduated high school and her family uprooted to Memphis, Tennessee, and then Jessica earned a Bachelor's degree in Professional Studies through the University of Memphis. In addition to her focus in information technology, near and dear to my heart. Jessica also received a double minor in Criminal Justice and Psychology. I'm starting to sense this young lady is a bit driven. What do you think? Jessica then moved on to become a digital marketing apprentice, quickly learning the skills necessary to become a social media marketer and founder and CEO of Social Spark Pro LLC. I'm so proud of her. Jessica helps new and small businesses reach their potential by utilizing unique and strategic marketing methods. Not only is Jessica a homemaker and a mom of 3 (signals 3 with hand). A mom of 3, note that one. She also is an avid movie buff and music enthusiast who loves to travel, scrapbook, and discover new recipes through culinary "pinsperation," she calls it. There we go, oh! and real quick, before we jump in and bring on Jessica and let her talk. I want to remind everyone watching us live that you can stick around. Stick around to the end and you'll have the opportunity to enter for a trip of 5-night stay at a 5-star luxury resort in Mexico. And I kid you not, it's the real deal. It's amazing. It's put on by my friends at PowerTexting.com. Again, write that down and check that out later after the show. Huge, amazing resources. I personally use it myself. Many of you watching got a text about this show and that was right from that service. Without further ado. Finally, Jessica! It's amazing to see you again. It's been, it seems like it's been forever, it hasn't. But it seems like it's been way too long. You know what, that bio was amazing. Your bio. What I wanted to do is dig a little deeper so people get a better idea of what makes you tick. If you don't mind, if you could think of what is it that really drives you? When you get up in the morning. You know, when you wake up. What drives you to not just wake up but then to get out of bed and start your day? That get your motor running. What is that one thing? If you could think of that, and tell people what you're up to these days. What's going on in Jessica Waller land? (laughs)
Jessica Waller:
Ok. Well first off, thank you for that great introduction. It is an honor to be on the show, I'm so happy to be here. But I guess what really gets me out of bed is, first of my family. So, my kids of course, my significant other. And you know they just want to make me be want to be a better person overall. As of recently, what I've been into is, I just finished up my third digital marketing apprenticeship and I'm about to sign my fourth one this week. And in addition to that, I'm actually in the middle of starting my own business. So, I've officially made the LLC and I'm working on the web site. I'm just going through all the little things I need to put together with a fine-tooth comb just to get the business up and running. My goal is to hopefully launch this by January 1st.
Brian Kelly:
Amazing, amazing. I'm so excited for you and congratulations (motions congratulatory gesture with hands).
Jessica Waller:
Thank You.
Brian Kelly:
Jessica mentioned she just finished her third apprenticeship. I was one of those three. Where she was my apprentice and helped me immensely, with my business with this show. So, everything she's experiencing now she has witnessed either live by other Guest Experts or she has gone in with a fine-tooth comb and cleaned up certain elements that need to be cleaned up post-show and did a phenomenal job. She is so multi-talented. We'll get into that later. All of the different things that she did because of her background. You know she has I.T. background. It's not just that, she has this thing called a brain. A very very smart one. (Jessica laughs) She's very astute. She's very disciplined, very organized. I mean Jessica, you're so far along in having the other skill sets and the disciplines necessary to become successful. So, you're ahead of a lot of people already.
Jessica Waller:
Thank You (laughs).
Brian Kelly:
Yeah. I'm very proud of you, excited for you. And we were just talking a moment ago or I was, blabbing away about books. If you were to think of one business book that inspired you the most. Is that- I mean I assume you read. Almost, most (laughs) successful people do you.
Jessica Waller:
I do. I do read.
Brian Kelly:
So what business-related book actually impacted you the most?
Jessica Waller:
Ok. Well, I guess the book that I've read most recently is "48 days to the Work You Love" by Dan Miller (presents book to camera). That's this book right here. And there's actually kind of a funny story to this. My father was actually in transition from switching out of a major company into another major company and he had just got his Masters. They just moved out of Tennessee to Missouri. And so, he's kind of in that transition. At the time I also had just taken a year off after getting my graduate degree. And I took a year for my maternity leave, I have one year old. And I was looking to start my career and you know get into what I wanted to do for the rest of my life, basically. And so, we were both kind of in this transition. And he actually challenged me to this book, and we decided to pick it up and read it together. We actually checked in with each other quite often. Then we answered every question after every chapter just to see where we were at. It was just a really great book, it just helped us get to... I guess, focused on what we really wanted to do. You know, what we wanted to do ultimately with our career and in this case it would be technically his second career. So, it helped us out, it made us accountable. So, it's a really great book. I'd recommend it for anybody who is kind of struggling or kind of questioning and trying to figure out what they want to do.
Brian Kelly:
That is an absolutely fantastic idea. Have a reading accountability partner. And the way you guys did it where you would answer questions at the end of each chapter. That is awesome! What a great idea!
Jessica Waller:
Yeah it was fun.
Brian Kelly:
I often talk about having an accountability partner when it comes to fitness, to help you get motivated to kick you in the butt when you're saying "I'm too tired," and you have that good friend of yours calling you names and getting you to go to the gym. (laughs) So I love that! What a great idea Jessica. I'm going to employ that one. Start a book reading club of, for entrepreneurs. Yeah, great. You just gave me the most amazing idea Jessica. Thank you. And this is what happens every single show.
Jessica Waller:
Yes. (laughs)
Brian Kelly:
So, Jessica was or is still an apprentice, and she's doing this through a company called GenM. And for those of you, if you want more information just reach out to me after the show or Jessica. It depends on if you're a business owner looking for help and you're willing to help back. That's the key. Or, you are someone like Jessica who was searching for basically experience. Things that she can add to her resume if she needed a job but mostly to help her to take that next step into the business she just has formed. Which is an amazing story on its own, right? Because that wasn't where you were going originally when we first started talking. It had a slight turn.
Jessica Waller:
No it wasn't (laughs)
Brian Kelly:
And it was amazing because of the experience you gained through all of the people you worked with. It helped you to realize this is what I love doing. I remember you saying that, I just realized. You lit up when we were talking. When you said that (Jessica laughs) I know the passion came through, you were happy, you were excited. And that at that moment I'm just not nodding, thinking "Yup. She found it. That's the one she's going to go with. Awesome.".
Jessica Waller:
Exactly.
Brian Kelly:
And so, if you hadn't done that, if you hadn't become an apprentice and spent all this time and effort you would still be in the same place. Guaranteed. Because you took action and that's what that's what it's all about taking action. We were talking about that earlier. What- I'm curious, because an apprentice.. so everyone knows. At least in this particular service, this particular model. The apprentices do not get paid, anything. No money. And so, what they do get though, however, is experience and hopefully, depending on who they are working with, some coaching and mentoring along the way. And so, apprentices through this system can only work a maximum of ten hours a week for anyone given business owner. And a minimum of five per week. And so, I was just curious Jessica, what originally inspired you to do that? To jump off the cliff, say "I want to become an apprentice, and do this and get paid nothing." And what was going on in your mind at that moment?
Jessica Waller:
Well, originally going into it...Like I said I was on maternity leave for a year. And then I decided to go ahead and look into getting a job, but, I didn't really want to leave the house so I was looking specifically remote work and working from home so I watch my daughter. And so, I applied and I applied for months. And I kept getting told the same thing over and over again which was "you just don't have enough experience, we can't hire you." And I thought "Ok, well I to have a degree. I do have experience in other areas you know, I just want somebody to give me a chance." Actually the GenM, I applied for a paid position as a freelancer with them. And they turned around and did the exact same thing. They said I just didn't have enough experience. The difference with them, is that they turned around and they offered... If I could do volunteer hours, you know volunteer 5 to 10 hours per week. If I was willing to do that, and I actually had a long talk my significant other. Even though we weren't starving for money or anything, we just wanted extra side money to save up for a house and pay off debt. And so we talked about it, he agreed. He's like "Ok, well if this is really what you want to do, go ahead and go for it." So, I researched the company, I made sure it was a legit position. Just to see if there were any reviews on the company, I did all my research thoroughly. And I found out that I ended up loving it. So I signed up right away, I got 3 contracts back to back. And from then on, instead of it turning into like, just wanting extra cash and looking for a job, it turned into actually love doing the tasks. I love doing the duties that I was assigned. I loved actually working with people in the different contracts that I was with. So it blossomed, into this whole idea that never even crossed my mind when I was going to school. So, it actually, it turned out to be great.
Brian Kelly:
Phenomenal. Yeah. And a lot of people would logically say "Well I'm not going to go work somewhere for free." But the thing is, money is a form of value. And experience is also a form of value. And so, it could be looked at as though...A lot of people once they've, once you've- Once they've gone through it and understand what it's like and they understand what the value is, what you are going through and nearly completed. A lot of people would be willing to pay, not get paid but pay to have the experience to work with other already established businesses because... I think it's such a brilliant concept. I mean I could not believe it when I - I didn't discover this, I was told about it by another Facebook friend. And I checked it out. I did the same thing, I researched. I just, I couldn't believe that this is so simple yet so brilliant. It puts, what it basically does for those you watching. It's called GenM and I'll put up a link later so you can go check it out. But GenM, what they do is they pair, or they match business owners with apprentices who are typically, either going through college or just recently graduated or going back into college again. Some have been out in the workforce for a number of years and then came back and want to do a transfer and shift completely, so the age limit, it ranges all over the place and they're from all over the world. And you can choose an apprentice as a business owner. I think of that side of the fence from anywhere in the world so it can match your time zone so you can actually interact in real time versus like if you wanted a VA, a virtual assistant. A very common approach with colleagues of mine is to go to the Philippines because they speak our language, English. The only thing I didn't like about that was the time zone difference and so you were rarely given the opportunity to talk to them in real time unless one of you was up at hours that only vampires should be up at. So, (laughs) Halloween just occurred, had to get that in there. So, the thing with Jessica is she - She mentioned she researched GenM and that's a key because she did that through every step and every task that we worked on together. She did most of the work, I just pointed and ultimately, I just pointed and said "Go" and made sure it was something she could utilize that would be good for her going forward. That's one of the keys as a business owner on your side, your responsibility, in my opinion is to help them. Help the apprentices like Jessica get the experience they want, and they need. And the other thing is GenM, all of this, 100 percent of this is geared 100 percent toward marketing. So, apprentices are looking for experience in the marketing realm. And so there's a lot to explain about it. It's really simple and brilliant. I don't want to spend the whole show talking about that one business. I want to talk about Jessica. That's how we ended up meeting and she worked with me for 90 days. I never say she worked for me. It's not an employee, employer relationship. It's a team relationship. I just guide. I'm kind of the lead of the team if you will, in that particular case. So you did a lot. You've done 3, you're working on number 4 so you've done a lot already. If you could narrow it down and this can be a challenge sometimes but if you can narrow it down to just 3 (signals 3 with hand) major takeaways that you can think of that you got from your experience thus far as being an apprentice.
Jessica Waller:
Okay yeah. Actually, one of the major takeaways that I learned is you need to be daring. So, in this industry and as being an apprentice, you need to be daring and you need to step outside of your comfort zone. And you know just do it. So, I mean it is going to be scary, it's going to be difficult at times but it's part of the challenge. You just think of the outcome. So, you think of just helping others, that's what really got me through it. Looking up things and trying to figure out how things were or how they were supposed to be, it's all part of like learning and everything. So, if you don't know it, then learn it.
Brian Kelly:
Awesome. I don't know if that was 3 but I wasn't keeping track.
Jessica Waller:
That was just the first one.
Brian Kelly:
Oh my goodness! Oh ok. Back to you. (laughs)
Jessica Waller:
There's also being adaptable. You need to be easy to change with the company and with the business, whatever they need. If they need you to drop something, you need to drop out of that and switch gears. Of course, the last thing is... This is probably the hardest one for me to learn too, because I do take things personally. Don't take things personally. So, that was one of the major things that I had to learn. And you're going to run into a lot of different personalities and you just need to figure out what they like and what they're looking for and they may not like anything that you do. And that's the whole challenge too, you just, you make sure you come up with different ways of how to be creative and how to challenge yourself, how to challenge them. And you just, you have to learn to brush it off and move forward.
Brian Kelly:
So, you're not an apprentice anymore. In my eyes, Jessica. You haven't been for quite some time. What you just rattled off there, is in perfect alignment with everything a successful entrepreneur does. Look at, go forward with the outcome in mind. You said it in different words but very similar to get out of your comfort zone. As long as you can see what the outcome is, what is the reason you're doing it. And it's a positive one and it's one that's going take you farther then that comfort zone is easier to crash through that uneasy feeling. And then you also said being adaptable. And a key word used in entrepreneur circles is that of flexibility. Being flexible. That's one of the things my good friend, an incredible mentor, Mel Cutler was very good at. Getting his team, which I was part of, in practice of doing on a regular basis which was being very very flexible. I mean, last minute things that would freak you out if you weren't prepared and didn't know how to handle being flexible, and just do it and just take care of it. And it actually becomes exciting. It's weird. It's, I kid you not it's actually exciting after a while. You're like, "Alright. Good. He's throwing me another one. I get to go figure this one out with, I have five minutes to make this happen." (laughs) And it's awesome. Yeah and then, oh. Beautiful. Don't take things personally. You have learned so much in such a short period of time, not just from reading but from experiencing. There's no, there's no substitute for that. Jessica, you are so blessed to have gone through this and don't take things personally. A book came to mind right away and that is, "The Four Agreements" by Don Miguel Ruiz. And that's on ReachYourPeakLibrary.com. It's a short read. And that's one of the four agreements, don't take things personally. Huge! That's huge! That also plays into the whole realm of ego. And how you can easily shove your ego to the side and go forward without taking things personally because that's, you know, if you take it personally that's in part due to ego and then...yeah. And so, what you also learn, and I know I learned it with you as well, but it was on both sides the fence. It was setting expectations ahead of time, and it doesn't always work out perfectly. But the more you put time into doing that, and I'm talking to business owners at this moment. Also, apprentices as well. To ask questions. Jessica was great at doing that. In the beginning it set the expectations and that that comes down to communication. The art of communication. There's a flurry of amazing books on communication. Leadership books are good ones, but to become a more effective communicator from both sides as an apprentice and as a business owner is key to helping this relationship be one that runs smoothly. That's the key word, right? Jessica. It's a relationship, just like everything else in life. That's another common thing that keeps coming up over and over and over. Business yes, it's business, but business is a relationship when it comes down to it. It's multiple relationships.
Jessica Waller:
Absolutely.
Brian Kelly:
Just phenomenal! I mean, we've never had this discussion before correct?
Jessica Waller:
No, no. We haven't.
Brian Kelly:
No. I'm just sitting here beaming with joy that this is what you're getting out of this experience because you're getting, untold value (laughs) that others would pay. So, you're not getting paid but others would pay for this.
Jessica Waller:
Yeah.
Brian Kelly:
Absolutely. Fantastic. And...so you have now a lot of background from your your role as an apprentice. And I know by others seeing this, they are going to be wondering, "Well, I want to know more." What would be the key advice you would give someone looking into this? Saying "Maybe I want to go down this path so I can learn a lot really early in my career, so to speak, and be ahead of the game." What advice would you give to those who are looking to do the same that you did to become an apprentice and gain experience, and maybe just beef up their resume? What advice would you give them?
Jessica Waller:
Well, probably what I would give them is say, weigh your options. Of course, this wasn't a paid apprenticeship but I researched the company, made sure it was legitimate, and of course like I said before I talked with my better half if we could do it. And it just, it worked out great. I would just evaluate the situation, the company, and make sure it aligns with the needs and your future wants. And you need to ask yourself, does this get you to where you want to go? Is it valuable? Is worth it? And then from there just jump in and do it.
Brian Kelly:
And if you are talking to that one person right now, what would you say to them? Is it worth it?
Jessica Waller:
Oh yeah, yeah! Definitely worth it. Its life changing actually, for me personally.
Brian Kelly:
It's so cool to see both perspectives because I know it changed me in great ways. It helped me to really exercise more on communication, leadership skills, and learn. I'm so happy to do this because now I will be able to pass this on to my employees of working together as a team versus a taskmaster with a whip, cracking it (makes cracking whip gesture). (Jessica laughs). Which many of us have experienced in the past and none of us enjoy it. And if you don't enjoy it then you're not going to be putting forth all of your passion and effort in your task or job. So, there has to be an alignment with the mission and purpose of the company. There's a lot of "The E-Myth." Read that book by Mr. Gerber. A phenomenal book in that area. And so when I asked, I already knew the answer. Was it worth it? And would you say it's worth it? Because this was an amazing thing that transpired. It evolved from you know, we were - I don't know how long into it we were. So it's a 90-day time frame that you work together. That an apprentice works with the business, that's it. 90 days. Maximum of 10 hours a week. And at that end of 90 days, then it's over so that you can't, you know you don't just come back and say, " I want you some more for free." (Brian laughs). That's not the reason for this. This is so they can evolve past that and get into either their own business or become a consultant or beef up their resume to get a job. For any of those or all those reasons. And so it's not just to sit there and continually extract free work from them. So, it's very important as a business owner that you do everything you can to give them the value that they're working for. And anyway, we won't go down that path at the moment because, the really exciting part is what Jessica did. When she first started I remember asking her, what is it? What is your end goal? What is your outcome? She just said it earlier. She knows that outcome is important. She's learned, she's a quick learner! And so, I said "What's your outcome? What is your outcome of this apprenticeship? Are you looking to get a job? Are you looking to become a consultant? Are you looking to start your own business?" And at that point she - I think you were gearing toward either consulting or business?
Jessica Waller:
Yeah.
Brian Kelly:
And you were going down a different path. Not horribly different. Not completely different but it was a different path, at that moment. And then after you went through this apprenticeship program and I think we were a little over two months through it when you had the epiphany and realized, "I now know what I want to do." (Jessica laughs). "It's actually I want to do this instead of what I originally thought." And as a result of that it gave you that certainty. That confidence. That passion. That happiness to where you are ready now. It's like, it's time to go baby! So what did you do? You formed a company! As a result of being an apprentice. I'm not saying that's going to happen to everyone, but it certainly could. If you put forth everything like Jessica has. An effort. She - in research. My goodness she's an amazing researcher. She's...So Jessica you formed your own company and I wanted to give you the opportunity to tell us about that. I'm excited for you. I'm going to be quiet so you can exude your excitement. Tell us the name of it, what it's about. Where you're at currently with it, and what's coming up next.
Jessica Waller:
Ok, sure! So I've created a social media marketing company called Social Spark Pro. And it's where we consult, create, and we coordinate. And we offer services such as consulting, regional content creation like social media posts and graphic images. We also offer custom logos, branding, and packaging. We can offer do like personalized presentations and they're very like, high quality high value presentations. We also offer social media management, where we can create and schedule the posts for you regularly. So, I'm finding actually, most businesses don't want to deal with the mundane tasks of making the content, posting it, scheduling it, etc... The biggest challenge seems to be staying consistent. If you want to be shown as active and there for your customers, consistency is key. Like, it truly is. So, and Social Spark Pro is here to help businesses like that so they can focus on their company while we help manage the social media. So currently, like I said I don't want to launch it yet until at least by January 1st. And so right now I'm just kind of putting everything together and making sure I cross my T's and dot my I's. And get it ready and out there so...
Brian Kelly:
And it's amazing to hear all this because I remember you telling me that your logo is being created. This was a few weeks back and I could hear the excitement in your voice. You found the name that you really loved, and I thought it was a really good name too, but there's only so much in the name. It's about what you do behind the scenes and you're talking about social media management and you absolutely excel. That's one of the things that you did for, with me (Brian laughs, clears throat). And you're right that the key is consistency. If you're a solopreneur and you're doing everything all by yourself, it's almost impossible to be consistent with all of these avenues. These different social media platforms and there's graphic creation, there's picture taking, there's hashtag research that Jessica did masterfully. That was the one thing I really - there's many things, but one thing that really stood out about you Jessica that I absolutely loved was, you always had some suggestions. Every time we talked. The company GenM requires that you talk just once a week for 30 minutes. Well I go. I said " No, no no. We're going to do an hour because I don't think 30 is enough value for the apprentice." And every time, almost every week that we talked, you had suggestions and recommendations. And how many times did I tell you that's not a good idea? "Jessica I don't want to do that." How many times?
Jessica Waller:
Oh never! You never said that.
Brian Kelly:
Exactly, because they were phenomenal ideas. Every single one of them. And I was like...And it was just so awesome to have somebody that was not just doing the task but in it. And you bought in. And you were actually going above and beyond what I even, what we even covered. I'm like " Hey, could you, could you do this? Could you schedule some post?" I gave you some material and then you took it to another level. And I so appreciate that about you. And the thing is, that's going to take you farther. That's going to be one of the things that makes you unique amongst other businesses, is you over deliver. And continue to do that, because that's a huge thing these days, is over deliver. But I just want to let you know that so appreciated you asking and doing that research on your own. One that comes to mind it just pops in was, I didn't use hashtags anywhere, in any of my posts. You said "Would you consider doing that? I've done some research and I found that there's a maximum number of hashtags that you should put up. I found the keywords that are perfect for your business and your niche." Like holy smokes, where did you come from? You're amazing! (Jessica laughs). And so every post now has the hashtags and now it's on Instagram, it's on Facebook, and that's all because of your work. And I just deeply appreciated how you did that. Each and every time.
Jessica Waller:
Sure! It was great, it was fun. I loved researching everything. And you know I'm a believer in Kaizen. Which is, you know...always look to improve, and always look to learn. Like, learning is never ending, so...
Brian Kelly:
Yes. Absolutely true. And it's just important to remember, learning is very important. But make sure that you do - There's 3 stages (gestures 3). There's Learn, Do, and Teach. So be sure to at least move into the "Do" stage. That didn't sound right, did it? (Jessica laughs). Ultimately though, the most, the biggest way to learn anything at the deepest level is to literally teach it. There, look at my hands on the screen. Learn to teach. Yes. Continue. I never stop learning either. And the key is, is when you find something that really speaks to you, then put it in action. One of the things recently I learned was, how to work with employees in general. And one was to give them the authority to do the creative work on their own and not micromanage every nit-noid detail, an aspect of the task that you want them to do. And so it worked perfectly with you because you were in. You bought in and you started giving these recommendations. And it just made life easier on both of us. You were happier. I was happy because I didn't have to sit down and write down every nit-noid step. I didn't have to. You had the talent already. And so...yeah. It was just a wonderful, wonderful arrangement. So GenM matches business owners and apprentices. And then you get to choose as a business owner...it's a mutual choice. Business owners reach out to apprentices and then you have an initial conversation and see if you're a fit, and then you sign a contract (motions air quotes) that costs 0. That either side has to pay for a contract. There is a fee for business owners, it's very nominal. We'll go into details later if time permits but... It's...It's so - It's just heartwarming to have this conversation with you Jessica. To see the results of your working with 3 other business owners, or 3 business owners so far. Fourth coming up, and how it's impacted you in a positive way. I can't wait for the CEO, Moe, to see this. He's just going to be doing backflips of joy because (Jessica laughs) I know that's what his... his goal was. His mission for this company, was to have the result just like you're getting. So, your business is phenomenal! It's coming off the ground and I know that it's your baby and you love it and it's your world right now. We've all...all of us that have built one have been there. But if you could go outside of your company and say...excluding yours, what company or business would you say you admire the most?
Jessica Waller:
Well...I would honestly have to say Target. I do have experience with Target, I have four and a half years of retail experience working with Target. But it goes so much beyond that because I worked in the sales ad department. So weekly, like weekly I would prepare the ad and put it out every Sunday. And sometimes I would also hope with the floor plan. So we would change the product every so often. So I really got to know how Target markets, and how they think. They really know their customer and they really know the psychology of marketing. So, that actually really stuck out to me. Their branding is really strong. I mean, even if you think about it like...you walk through a Target store. It's usually like a square shape. One back wall is going to be your grocery section which is highly shopped. The second back wall is going to be your electronics, that's the number one department in Target. And that's where Target makes the majority of its money. And then if you go to the very back corner of the store, which is like opposite of the front doors. It's usually the seasonal section. And so, if a customer comes in and they...They need to shop for Halloween or something like that. They actually have to travel all the way to the back of the store, and so, and who...you know, who's not going to stop and get distracted, and pick up something and throw it in a cart on the way to what they were originally intended to buy. So just like that whole...The whole psychology of the marketing and everything is just so, so unique. They get it. They get it for sure.
Brian Kelly:
I love how you analyze that and pick that apart. I do. Because...you're advanced. (Jessica laughs). You are truly advanced to notice that and to have those thoughts as you walk into Target. I mean, when I go to...There's a company called Costco. It's a warehouse type company. There's several of them up, all over. I don't know, are they in your area too?
Jessica Waller:
Yeah. Yup we have Costco.
Brian Kelly:
So it's a warehouse where they have this massive like, industrial like shelves of food, of electronic gear, of clothing, of lots of different things. And they do a similar thing where they move their products around on the shelves and aisles. I don't know if it's a monthly or every couple of months. I just know every time I go in there and I can't find what I normally like to go get, I'm like infuriated because I know that their purpose is to get me to look harder and as I'm doing that I'm going to see other things I want. So, same exact concept. And yeah, very, very astute of you to notice that. Very astute. (Jessica laughs). Yes, definitely what their MO was, and is. And yeah, it's very very powerful. Goodness sakes! Do you realize we're already 10 minutes from being done with this? Every single time.
Jessica Waller:
Wow!
Brian Kelly:
So you know...There is going to be one, one question that I've asked every guest on this show that is pretty heavy. Pretty deep and I'm going ask the same question of you. And it's something that is, I just found incredibly interesting on the responses of everyone that has come on the show thus far. But before we get to that, I wanted to kind of circle back to what we're talking about a little bit before...you know what. Back to the beginning, I would imagine that you were going through this, this whole process. Where you were becoming, deciding to become an apprentice. Up to and then through starting now, your own business that along the way I'm sure...Well maybe you didn't but I would guess you experience some doubt, and maybe some struggles? And what would you say to those who might be going through this right now? Who, they might be in any of those stages. They might be an apprentice now, thinking about becoming apprentice, or they might have started their own business. What would you say to those who might be experiencing doubt and struggles? Now you get to be the men...mentor.
Jessica Waller:
(Laughs) Well as of recently, with going forward with officially forming the LLC. There have been a couple doubts that have crossed my mind. Maybe three times at most. And every time, I don't think too much about it. It's there for a split second. And then I actually take a step back and think, "Well, wait a minute. That's not possible, I can resolve this. I can solve this, by doing this." And so, in my mind, failure is really not an option. And there's actually a quote that I found the other day. It's by Augustine Mendino, who is the author of "The Greatest Salesman in the World." And he says, " Failure will never overtake me if my determination to succeed is strong enough." So, my advice is, if it's something you want really really badly, you have to work for it. The struggle is only for a moment and focus on the outcome.
Brian Kelly:
That was the key right there. Focus on the outcome! And yeah...the thing. And we've talked about this, you and I Jessica. To keep you going through those moments is to really have a strong, WHY. Why are you doing this? What's the reason that you're getting out of bed and you're taking on this struggle. I mean you put it on yourself and you know you did. Not you Jessica, but you in general (Jessica laughs) and you're thinking "My goodness, did I just give myself the worst thing to do?" Because this isn't as easy as it would seem, when I see all these successful people look like they got it made. The interesting thing is the more successful one becomes, the more issues that they deal with. It's not the opposite. People think that once they or someone has made it, and they're financially secure that well all their problems are solved, they get to lay back and sip on umbrella drinks on a hammock in the beach. Nothing could be farther from the truth. More and more issues come up. More and more decisions must be made. They have learned and taught themselves how to make those decisions quickly and to become, as Jessica said earlier in the show. I'll use your words instead of mine. To be adaptable. Which was flexibility, and that's the key. Those are the keys as you're going through these struggles, is to number 1, have a big why. What is your why? What do I mean by that? What. What thing or person outside from yourself, is so important to you that you would stop at nothing to complete what you're undertaking right now? To complete that business. To complete hitting a certain goal. What would be that one person or thing? It could be a nonprofit organization. It could be a person, a family member. For me, I've gone through a process to determine my why several times. Every single time, it came back the same answer. It's my wife. That's MY why. Your why could be something different, that are listening. And when you have that, and that...like you are saying Jessica. You know what, I got this. I can, I can solve this. And the real driving force will be the why that's sitting there behind that. You have 3 wonderful, adorable kids and a significant other. I'm sure there's a big collection of why's that are running around in your place that will keep you going no matter what. I mean, there's there's nothing stronger than a mom. I'll tell you that. (Brian and Jessica laugh). Yeah, you're an amazing mother and person for sure. Let's see, where are we? Five minutes, man. Ok, so. Ok. This will be good. Let's, let's do something that's called Future Pacing in NLP. And take yourself through a fun little journey. And if you could imagine, where would you see yourself? And your business, in ten years?
Jessica Waller:
Ok. Well, I'd like to eventually grow this into an agency. Possibly a mix with different departments of management. Enough to where it in a way, kind of runs itself. I'd like it to be well known in my local community and become heavily involved in philanthropy. So I plan to use apprentices with GenM. In fact, that will be a requirement in order to work for Social Spark Pro. I truly believe in returning the favor and it's where I started, so I had a wonderful experience with the program and want to provide the same experience for those who are in a similar situation. With either wanting to work remotely, they are in transition from college to career, or even just wanting extra cash on the side. So, it also provides stringency with being able to say every employee is digitally marketing certified. It's an actual certification. Even if they decide to not work with me, more power to them you know? That way I know that at least I help them further their future by giving them experience in some way, so, that's where I see Social Spark Pro in the future.
Brian Kelly:
I love it. So many thoughts went through my mind when you are saying all of that. I remember at one point telling you Jessica, that I want to hire you when this is over. You're the, you're the bomb you're the person and then, the more I thought about it and especially when you had the epiphany of the company. I thought if I hired you to be an employee of my company, I would be doing you a disservice. Because you have so much greatness in you, you have so much more to give as an owner versus an employee. Because you have...you just said a vision of ten years. You instantly knew the answer. You know, very few people even think about that. You already, you already have the departments in your head. And managers and people running it for you because you can step away from it. So phenomenal. Yeah. I'm glad we never went down that path. And I didn't say anything back then about, ok I'm really going to give you an offer. I'm glad. That taught me something too. Is really this whole apprenticeship program is so awesome because we both get so much out of it. Truly do. And it's...you never know what the outcome is going to be as far as when it's over, what direction one wants to take. And the cool thing is just being able to help. I love helping people and to be able to help, and guide, and coach, and mentor, and do whatever I can to get you to where you want to go. It's more important to me where you want to go than where I want my business to go. Yes, I have ideas and I have to get certain things done for my business and I want to. But when it comes to this particular situation I intend to have...I have three current apprentices working with me right now. My ultimate goal is to have a complete army just like you're talking, where you can have- It's kind of a try before you buy scenario, if you're a business owner. And so now you've, you've laid out zero. Very little money to basically hire an apprentice. You've gotten three months of to take a look at them, if you don't know if they're worthy of coming on your company by then, something isn't right (laughs) but you will know. And it's amazing, amazing structure and service for those of you looking to build and scale your business. And for those looking to gain experience, so that you can learn how to start, or even maybe even scale a business you're already working on and you just wanted more market experience. I've seen that come through too. I've seen former professional athletes come through, it's amazing. It's from every, every area of the globe, and every age group, and every situation is...it's pretty phenomenal. So we do have that one question I was alluding to. You remember that big, the big bomber. The one that's going to be you know just, just life changing that's all.
Jessica Waller:
Oh Wow (laughs)
Brian Kelly:
Yeah I know. I know. I kid you on that...but just so you know. Well you know what? I almost forgot. We got to talk about, real quick. The prize. I almost forgot. We got to let our viewers know how to get entered for an amazing, amazing five-night vacation stay at a five-star luxury resort in Mexico and to do so, it's on your screen if you're watching right now. (promotion shown on screen). And there are two ways to do it. You can go to a website that's ReachYourPeakLLC.com/vacation. ReachYourPeakLLC.com/vacation or text the word "Peak" That's P-E-A-K to 661-535-1624. Again, that's "PEAK" P-E-A-K to 661-535-1624. Brought to you by my wonderful friends, Jason and Rhonda at PowerTexting.com. Be sure to check them out after the show. And if you want a introduction, a personal introduction from me to...from you to them, then just reach out to me and I'll make that happen so you can talk to them directly. See what that's all about. But go ahead and enter that now so we can monitor and give out the winner and as soon as the show is over. And without further ado I know Jessica is like, sweating bullets right now wondering what the heck have I gotten myself into? What am I gonna...What does Brian want me to do? What Brian wants to do is figure out...there we go. (screen returns to Brian and Jessica). So, just to let you off the hook Jessica. There is no wrong answer possible to this question. So there's no reason to be nervous. No one's judging. In fact, I have not yet. I'm amazed. I'm amazed that this hasn't happened yet. With all the people that have been on the show. But no two people have answered this the same way. Identically, yet. And so the only correct answer I always say is, your answer. There's no other correct answer, because it's unique to you and what it means to you. So, are you ready Jessica?
Jessica Waller:
Yeah! As ready as I will ever be.
Brian Kelly:
All right. Here we go. So Jessica, how do you define success?
Jessica Waller:
Oh that's a good one. I guess how I define success is...I could simplify it in one word and that would be accomplishment. Success to me is when you accomplish a goal, big or small. When you achieve that, what they work for they're successful. Cleaning...like, it could be anywhere from cleaning the kitchen, to hiring a team, to bring your business, to even becoming a parent. If you achieve that, in my eyes you are successful. Now that doesn't mean you stop setting goals. You continue to set those goals and you continue to accomplish them. So, in my opinion the achievement is often never ending. So and there's actually a quote that I've ran across the other day. And I'm not, I don't remember who said it. I can't take credit for it but it is a great quote. And it goes "Instead of asking yourself, am I successful? Ask yourself, HOW am I successful?" And I read that, and I just love it. So, that's my definition. (laughs).
Brian Kelly:
I love it, I love it. So, all about accomplishment and true to form. You're the first one with that, that kind of response so I love it.
Jessica Waller:
Really? (laughs)
Brian Kelly:
Yeah! And I love the fact that you know- So, you are a successful person. You've accomplished much. Much in just the 90 days I've known you and worked with you. You've grown incredibly. You are like a sponge, you learn and then you do. You didn't just learn, you took it and put it into action. I hear a lot of the same words coming from you that we had discussed over time. Not that I'm taking credit for that either, it could have come from the other two business owners as well. Its just, you take what works and you implement it quickly. You just take action and you're, you're a really hard worker. I know that you're amazing at that. Before we let everyone go though, I wanted to do two things. One was, you mentioned before off camera, that you had a gift to give to our wonderful viewers. If you wouldn't mind laying that out and how...what it is and how they can access that.
Jessica Waller:
Yeah, sure. So what I'm offering is a free 30-minute consultation. I can evaluate your social media platforms. I can give advice to answer any questions that you have. And that's at a 99-dollar value. And also, I'll also throw in a little extra. So, since I was a GenM apprentice, and still am. For any of those of you that are interested in maybe hiring an apprentice or looking into the GenM program, you can contact me and I'll be happy to answer any questions that you have. I can tell you all about the process, the experience, good and bad. And you know, I can even go over the coursework that we're supposed to do in the program.
Brian Kelly:
Wow. Thank you very much! You know, one of the most valuable assets any of us have is not money. It's time, right? And you're giving away 30-minute consultations. That's...that's an amazing thing, and I don't take that lightly. I appreciate that greatly. So definitely take advantage of that. So, if they were to want to do this with you which, everyone should. What's the best way for our viewers/listeners to contact you?
Jessica Waller:
Ok. The best way to contact me is honestly through Facebook Messenger. So, I mean I get it sent straight to my phone and I can respond immediately. So my Facebook is Jessica Waller. Just my name fully spelled out, and a picture of me on the profile. (laughs). And just send a message and I'll be happy to talk with you.
Brian Kelly:
Cool, cool. I'm bringing up a page here and I'll show it to the folks really quickly. As soon as I can pull it up. So they can get an idea of what it looks like in the picture that you have. You know how pictures are always different than what we see. And here we go. The magic. There it is. (Jessica's Facebook page on screen). So, there's Jessica Waller. That is her page. That is your profile, correct?
Jessica Waller:
Yes.
Brian Kelly:
Ok. Yeah I remember that picture. The color one. Yes! So that's, that's how you spell her name. Definitely...so. It's J-E-S-S-I-C-A. For those of you that are listening. And W-A-L-L-E-R. And she's an amazing young woman. I can't tell you enough Jessica, how much I appreciate you and as I've stated to you before... Even before our tenure together was over. I'm still here for you, I can't wait to hear about your first big success. Your first client. Everything that goes on, because there are going to be many coming through your doors. You've already started assembling an amazing team. You have an idea, you have a system in mind. You're so far ahead of so many other people. And I think it's a direct result of you going through this apprenticeship program and investing your very, very valuable time. So kudos to you! For taking massive, massive action. You did a fantastic job.
Jessica Waller:
Thank you very much. Yeah, it was wonderful working with you. I learned so much and I guess it was a great experience all around and it was life changing so...
Brian Kelly:
For those of you that are interested, and just about everyone who's watching should be. I kid you not, It's an amazing amazing program. Go over to GenM. That's G-E-N-M. So its Generation M. GenM.co not com. GenM.co/ReachYourPeak. All one word, ReachYourPeak. If you go there, you will get a further discount. It goes to a page that they have branded with my company name on it because I've worked with them quite a bit, at this point. And we've become partners, so to speak. And so GenM.co/ReachYourPeak. And that way you can get an additional discount off of an already ridiculously low cost to bring in an apprentice. Just to put it in perspective real quickly. It costs up to a 1/3 less for an apprentice that lives in your time zones, speaks your language, has your culture. All that together than hiring a very qualified, very talented VA from overseas, such as the Philippines. They're phenomenal. There are many out there. I know, I have a personal friend who swears by them and uses their services. VA's from the Philippines. They're phenomenal. This is even less financially, for you to get started as a business owner and it's a great way to give back. I love it. It's a give... it's give give. There's no take (laughs) It's a give give, and a receive receive relationship. Jessica, you've been amazing! I'm so glad you came on and weathered the storm with me for a whole hour of just...I know it was torturous for you to talk to me again, but it was really a fun time. (laughs). I'm kidding. Please do keep in touch. We want to all know about your successes coming up and then please also tell me personally, your struggles. In any way I can do to help along the way because, they're coming. Just be ready and be happy that they are there. If you didn't have the struggles that means you're not doing anything. So just look at it that way. All right. Well with that, I think its time we say so long! I know parting is such sweet sorrow but it's come to that time. So Jessica one more time I want to thank you for coming on. For all of you watching and listening, thank you. We know that your time is valuable as well. We will see you again next week on another edition of The MIND BODY BUSINESS Show. For now, I'm Brian Kelly. On behalf of Jessica, (Jessica waves goodbye) be blessed and we'll see you next time. Bye bye.
Jessica Waller:
Bye!
Announcer:
Thank you for watching and listening. This is The MIND BODY BUSINESS Show, with Brian Kelly.
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Jessica Waller
Raised in Alaska, Jessica Waller was born into a military family, and from the onset was given the advantage of knowing the importance of discipline, hard work, and survival. In 2005, Jessica graduated high school and her family uprooted to Memphis, Tennessee. Jessica earned a Bachelor's Degree in Professional Studies through the University of Memphis. In addition to her focus in Information Technology, Jessica also received a double minor is Criminal Justice and Psychology. Jessica then moved on to become a Digital Marketing Apprentice, quickly learning the skills necessary to become a Social Media Marketer and Founder and CEO of SocialSpark Pro, LLC.
Jessica helps new and small businesses reach their potential by utilizing unique and strategic marketing methods. Not only is Jessica a Home-Maker and a mom of 3, she also is an avid Movie Buff and Music Enthusiast who loves to travel, scrapbook, and discover new recipes through culinary Pinspiration.
Connect with Jessica:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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