Special Guest Expert - Jill Lublin
Special Guest Expert - Jill Lublin: Video automatically transcribed by Sonix
Special Guest Expert - Jill Lublin: this eJwljltrgzAYhv9LLnZldcZqO6GMlY5W2dyFFPRKsiTabDmRQ6WU_vdFdvkevud77wAr6ah0g7tpCkrwBiLApHVIYjowAkq4ybcwy_IIYG-dEt5S8x8UabHOYQQQxsoHwmJm25c83URgZJSTQSKxMEfGacD-zshMFpR34A0P9sU5bcskmec5npSaOEWa2RgrkRDDrjS5wmQ5tUkKuw6eiqa6jH71fB1--v7W66PuTkfT1209vSLudoIShp6s8gbTHVGz5AqRc3gVAcccX5Z8Vs1h_3Xo9-e2at7bdlUzzj_8N2cyFnodmqMyArlQXeTj8QeRG1-5:1n5gfk:BaiinLxZ9-xNIocqx_DV_vuw_p0 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make
It one step forward only to fall two steps back. Are dedicated, determined. And drift. How do we finally break through? And with that is the question.
Speaker1:
And this podcast
Will give you the answers. My name is Brian Kelly. This is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. Have a very, very special treat for you tonight, not just one, but two amazing people will be joining. In fact, I'm not even going to tease you about it. I'm going to bring on a very, very dear friend of mine. His name is Jason Nash, and he's coming on at this very moment. So everyone, welcome to the show. Only Mr. Jason asked, How are you doing tonight, buddy?
Speaker2:
Hey, terrific. Terrific. Thanks for inviting me on tonight. I am super excited about today's show. Really excited about it.
Speaker1:
Absolutely. So am I. And you know, Jill Lublin, who is the scheduled guest for the show, is coming on. She will be on in a little while and until she shows up on our stage, we are going to have some fun and we're going to talk about a little bit of reflection over her past publicity, types of strategies and marketing. Why? Because it's right down the path of what Joe Lubin is expert in. So is this gentleman to my left, to your right, on the screen? And by the way, I want everybody to know see that that beautiful red and white logo above Jason's left shoulder on the upper right. That is his company. That is the company called The Big Insider Secrets. And Jason and company sponsor our show each and every week. Among other things, including a master class that I put on. And with this, you if you stay on life to the end, you will have the ability to enter to win a five night stay at a five star luxury resort. Once again, all compliments of this gentleman and his company, the big insider secrets. So you want to stick around these? Ok, I'll let you see it this time. These are legitimate vacation stays. In other words, you're not going to go to a resort and they're not going to take you down into the basement and water trusts you for three hours. A timeshare? No. How do we know that? Well, Jason, take it away.
Speaker2:
I'm a traveler. I love to travel as you well know. And so I invested in a in a company a long time ago that helps me travel the world. And I, I I pre buy a lot of places all around the world, and I personally have been to four of the resorts. They're absolutely amazing and I just love it. I've been to to the resorts down in Mexico, one in Florida, one in Las Vegas, and I just they're just great. I took my daughter down there just for a week and lazy river, private beach, gorgeous resorts. It's just wonderful and we hook you up because if it's something that's good enough for me, I want it to be good for everybody else too. So.
Speaker1:
Fantastic, and how much was the timeshare that they pitched on you?
Speaker2:
Well, I actually the only time I ever did a timeshare thing at any of these things was was my another one. I was with my daughter and she wanted the free bottle of tequila. And that, as you know, is, like you say, you take you in the basement or torch you. So we don't we don't do that. There is no timeshare requirements, nothing like that. Some of the resorts like, for example, the the oh, just like that, the name Westgate resort up in Vegas. It's a hotel, it's a resort. It's also has a timeshare component, so they may offer you a bonus or something if you want to do it. But it is not a requirement. It is all we cover all the costs of the hotel itself. And then basically all you have to do is cover the resort fees and any taxes. But we cover the hotel itself expenses for you. So we say we want you to have a good time and relax. This is what I love to do. As you know, Brian, I've spent the last 10 years or so kind of designing my life so that I can travel more every year, more and more. Last year, the goal was seven months out of the year. This year we're we're pushing for nine months out of the year, so we're hoping to continually travel for about nine months. So.
Speaker1:
Oh yeah, and I can attest to that. You're not only a traveler, you're an island shopper, you're literally on the road as we speak. You're coming to us from a hotel in Texas somewhere, and that is not where you currently reside. And so you live. You live the truth. You say what you say. Yeah. And you're going to you're going to be amazed about who's coming, who's watching us right now, Jason. So check out your screen.
Speaker2:
Hey, Tim, how are you doing? I'm unfortunately, I'm about four and a half five hours from you, Tim. But hey, great to see you, man.
Speaker1:
He says. 10 years. That is when I met you both. Yes. It was 10 years ago.
Speaker2:
Yeah, amazing. Read about
Speaker1:
Some stuff. Yep. Hashtag Texas. I love it.
Speaker2:
Hashtag Texas. Yeah, it's warming. We've been through some winter snowstorms east of here. It's crazy.
Speaker1:
Yeah. So just just to reiterate, for those coming on a little bit later, we will be bringing Joe Lublin on. She's coming on next and Jason is going to hang out with me. I hope and be Mike for this show. And there are so many things I want to say about this amazing guy sitting to my left, but to your right on the screen. He is a dear friend of mine. As I as I open with and this guy, he's one of the first people I ever met in the entrepreneur sphere who had this unbelievable positive attitude, no matter what came his way. And believe me, this guy's been through hell and back at times in his life, but never wavers. I'm sure he's a human being and felt it at times, but
Speaker2:
He always I feel nothing.
Speaker1:
He always goes above it. And that was rare to see an individual do this, at least from my vantage point. And that went a long way with me and I decided, you know, I want to be like that. I don't want to let these circumstances control my attitude anymore because this guy named Jason has figured out how to do it. And then, you know, like, like Tim said, we all met about that time ten years ago, all of us, right? And, you know, became fast friends with you, your instant, easy guy to be a friend with. And we ended up sharing a room at a hotel at one event. Hey, hey,
Speaker2:
Hey, don't tell everybody. Rumors are so it's funny.
Speaker1:
It's something I swore I'd never do as a grown adult. But, you know, because you're more like my brother to me than just a friend. So it was not a big deal at all, and we had a great time. And you just want to tell everybody out there, this guy is one of those golden hearted guys you'll ever meet in your life. He's always been there. He's got my back all the time, one of the most unbelievably dependable people. And I don't mean that in a boring way. It's actually the opposite than that. I just want to let everybody know that this, you know, this is a brand new year. Twenty twenty two, and you cannot do wrong by associating yourself with somebody like Jason Nest. And so when the show is over or even during it, look him up. Reach out to them. Connect with them. If you have a business, if you're looking to make money and it doesn't really matter how or why he will help you. He knows how to do a lot of different things. He's in real estate investing. The guy's done so many different things. So diversity talented. And he's good at making money. He knows how to do this. He's very good at it. And so if you ever need help, just reach out and touch this man and it's OK to touch him. He's OK. He's OK with that. Absolutely. So yeah, we appreciate that.
Speaker2:
Thank you so much. It's it's been a distinct pleasure to know you and Tim and just know you guys for so long. And it is true fast friends. And it's a brotherhood. It truly is. And I'm grateful for it. We a matter of fact, it was a little over a year ago that we spent three days building match. Class is out in another hotel. We went to Vegas for that, and this is the kind of thing that supportive people do. It's funny we talked about this once before on your show, on a previous show, and we talked about people who have like bridal showers and baby showers. And we think that there should be entrepreneurial showers where people get together. When you're starting a business and do whatever they can to support you, bring copy paper, bring some pens, bring some markers and support your business. And and I truly believe that in life that you have to support each other's businesses and and help them kick off in a real positive way. So I'm always here for you any time. And that's for you, Brian. But it's also for you, the listener. If there's anything I can do to be supportive of you, I am here for you because that's that's what I love to do. It's just a passion of mine,
Speaker1:
And it's it's authentic. He means it's authentically. I mean, he will, to a fault, help people at times. I think we're getting better at that because things happen. People take advantage of I've been there too. That's why I bring it up. You just want to help and then you get taken advantage of over and over and over. Finally, it's like, I need to just stop doing this so much and be more careful of who I help. And if there's a deal to strike, then let's let's do an exchange of value, money for services or whatever and let them have some skin in the game. So that doesn't happen as much. But Joe Lublin is going to be coming on and joining us here in a little while, and she's an
Speaker2:
Amazing
Speaker1:
Publicity expert author. We'll intro her when she comes on, and in that light, I wanted to go down the path and this was Jason's suggestion, which he's a guy is a genius. He's he's brilliant and always helpful. And that is to just start discussing things about publicity marketing. What worked in Twenty Twenty One, what do we think may be something to latch on to in twenty twenty two? Maybe there's something that started in twenty twenty one that isn't so prevalent anymore. We were having a chat about that before we came on. And you're like the ultimate marketer. You're always you always have your ear to what's going on in the marketing world and publicity world. So in twenty twenty one, what stood out to you that seemed to work best and it doesn't have to be anything brand new. It could be old, tried and true. But in your eyes, Jason, what was it that worked in twenty twenty one for either yourself or people, you know personally?
Speaker2:
Well, as we were talking earlier, and of course, you and I got kind of involved in the clubhouse scene early on, and that was a huge breakthrough for twenty twenty one. I think it may be slightly less so now, but twenty one, definitely that took off and it gave people an opportunity to connect and network. Often you and I were on the same events and same stages as Tony Robbins or Grant Cardone and and other prominent players because it was early adopter type stuff. And I think that there's still some edge there if you are a if you're just looking to. Again, one of the things key to marketing anywhere in any way is value. You've got to bring value first. So if you're just down there spamming, talking about your business, nobody cares. But when you start to bring value in those groups, that's how you get on two stages with people like Grant and with Tony Robbins and those likes. So being a value in that market in that clubhouse market can, I think, can really help people a lot. But I find this is kind of an interesting thing that I've noticed just recently, and this is what I'm thinking kind of going into the twenty twenty two stage that I think could be very powerful for some people. And this is again, that cutting edge kind of thing. I don't know if you've heard of Debtor G TTR just recently.
Speaker1:
Yeah.
Speaker2:
So I see getter as being a kind of a new launch right now. It's early adopter stuff. Right now, it's not prevalent in the entire thing, but I'm going to I'm not getting political, but I'm going to talk just a smidge of politics here. Jenner is nice because it's not filled with the complete right. It's not filled with the complete left. What it is is just filled with people. It's kind of like what it used to be back in the day when Facebook was just the place for people to share things. And it was there was not a lot of that political kind of stuff going on. I really like getter for that. I'm kind of just now getting involved in it right towards the end of December and find it fascinating. I like it. I like it better. It's kind of like a Twitter replacement, and I've been enjoying it a lot. And it's not again, it's not about the the politics of life, which seems that a lot of social media lately has become more political than social, if you will. So I've been enjoying it, so I'm keeping my eye on getter. I think that's a new thing. And if I can one more tick tock, I think tick tock.
Speaker2:
If you start to tick tock a year ago, you were doing really well, I think. I think that it's still in its early growth and it's a great platform. One of the things I do like about tick tock right now is if you're paying for ad space, you can get really creative on TikTok with ads. They don't even look like ads. I mean, they look like just just they look like just another tick tock that somebody put up. And people are having a lot of fun with that, and I've seen that quite a bit. So I think if you're paying for ads, I personally am spending more money on the tick tock side of ad spend than I am in Facebook and Instagram and things like that. I think those are kind of burned out, and in that sense, they're also very expensive and TikTok's not. So I think those are the three that I'm looking at right now, clubhouse. I've kind of let that fall behind. I haven't been active there, but in the tick tock world and then again, get around, really. Keep an eye on that for twenty twenty two.
Speaker1:
I appreciate that. Yeah, getter. I've just heard I've never jumped on to it. I just recently, as I think yesterday is the first time I ever heard of it, and it was in the light of of politics, the same thing. And you know, I'm hearing more and more and more reports of people getting banned just for making comments on either Facebook or Twitter. And then they'd say, Look, it was actually I copied and pasted this from a government website. Right? They still get banned and like, this is getting a little crazy. Ok, more than a little bit. And so I'm a big proponent of alternative means and methods to freely and openly communicate as long as it's done with respect. And it's not, you know, the usual mayhem that juvenile type things that go on that we're all too aware of. So I'm glad to hear about Getyour. I'm going to actually check that out. There are so many. Yeah, the politics is it seems like so much these days has become politicized. That wasn't before, you know, social media, even YouTube, even Google. I'm hearing reports of certain content being blocked, even if you search for it and know it exists. And it's just crazy what's going on. And so I'm really glad to hear about these what I'll call upstarts coming up that are helping to give a more just a level playing field for all. Like you said, left right doesn't matter. You can give your opinion. And as long as we're all respectful, let's just let's bring it back the way it was freedom of speech. I'm a fan of it.
Speaker2:
I am, too. And if you have a if you get on to something like or now again, their advertising platform is not necessarily built out yet. But that's good because first of all, you're not getting inundated by ads like you are in other social media platforms. But if you're if, again, if you're providing value up front, if you're you're sharing your giving value in the content and the comments if you're active like any social media, if you're active in that. You're going to you're going to build an audience and then as that as that ad engine kicks in, you know, in the early days of Facebook, you know, you could buy ads for pennies and build your audience. Back then you were building pages, you know you wanted to build your page volume up. I think that I think again, is that one and you know, something we haven't talked about and you're very good at this. You're much better at this than I am. But LinkedIn, LinkedIn is still a beast. That's, I think, unrecognized by its. It's got a lot of people active, but it's not seen as that place to build business from. It's mostly a lot of people they're posting or resumes looking for jobs or looking to hire. But there's a lot of opportunity there as well, I believe.
Speaker1:
And you're absolutely true and correct, and I've been using LinkedIn more towards the last half of last year than ever before and doing it successfully. And a tip for those that are in business looking for business, not for a job. You can use LinkedIn without any of the additional payments of sales, navigator and all the other things. And one of the key elements is doing what are called LinkedIn events. And I'm not going to go down and get every detail, but what you can do is fill masterclasses or webinars or whatever it is you're promoting. As far as you could be teaching something that's value based only that's what I do. I don't sell anything on my masterclass. And I have a call to action where people can come on and talk to me directly for an hour and I still sell them nothing zero. But that has been successful, very successful. As far as getting high quality, I mean, targeted individuals who you know, and it's free. It costs nothing. So LinkedIn is is definitely a gold mine, and I hope more people take advantage of. The reason it is is because people on LinkedIn are already business based on Facebook.
Speaker1:
Some of them may just be showing you what they're eating that night, and they're not having to do the business. And so there's a big dilution of who is in business on Facebook versus who is on LinkedIn, and with Twitter takes it even further down the rabbit hole as far as non business. That's a lot of celebrities and other types that tend to go there. But yeah, LinkedIn, that's a great, great addition. What about so there's this really old technology. You remember Jason driving down the road. Maybe you've been into an old pickup truck, you know, like a 1960 vintage, something in the sixties and you want to go play a song and you look to the dash because you can't do it on the phone. There's no Bluetooth connection and you look on the dash and there's these weird little like round knobs and square buttons to push. And you turn that on and had this antenna that didn't go up automatically. It was always sticking up there and it would bring in something called radio radio.
Speaker2:
Right? Yeah, yeah. I'm very familiar with the radio market. Yeah.
Speaker1:
And then later, you know, as technology grew, there was this thing that came up called podcasting, which today, if we were to fast forward to today from when podcasting first became prominent, I look at podcasting as that trucks radio of today it's got it's very it's been around a long time. It's audio only and it's all recorded, not live. And I have personally, I don't know if you've seen it, but I've seen a massive resurgence of podcasting and I've seen many business owners using podcasting successfully to build their business. What's your take on that? What's your experience been?
Speaker2:
I think it's brilliant and it's interesting because I have a big background in radio and in TV and ad spend and ad marketing and things like this. And it's actually fascinating that today you're seeing podcast actually overtaking TV and radio as far as market share. There was a phenomenal post the other day. I know this is kind of patting himself on the back, but Joe Rogan shared his that his show is actually out ranking all of the top news shows. Abc, NBC, CBS, CNN. But his show alone and I know he gets a little political sometimes. But but the key to this is is that a podcast is I'm not talking about buy, you know, a little margin. I'm talking about a huge margin that his show is more popular, getting more downloads, more viewers. And that's happening not just in somebody like Joe Rogan, but just anybody can be. I mean, I don't know if Tim is still listening right now, but but Tim has a podcast and his podcast is amazing. He's been doing it for years. This is a kind of thing where you can grow a small, niche business, and my dad always used to say on the.
Speaker2:
Internet, no one knows you're a dog, and he had this little image of a dog on a dating site talking to a cat, you know it's on the internet. No one knows your dog, but the reality of it is on the internet, you are equal. To Coca-Cola to for to to to space X to Tesla. No one knows how big or small you are if you do a like, your show is a professional show, it's wonderfully organized. Tremendous automation in it. This right here is the epitome of a professional broadcast, and yet you're able to do this for. One tenth, actually significantly less than that of the cost of of a of a Fox News show, I think like that and we have people who have done broadcast TV shows, news type shows that that we're mutual friends with. I think podcasts are amazing opportunity right now. I really do. And. If you're not leveraging that, those opportunities and I think you're missing out on a big market.
Speaker1:
Yeah, I couldn't agree more and is interesting because it was an actual friend of mine who let me know about that, like about three years ago, and he asked me, Are you? You know, what's your podcast show called? And I said, What do you mean? I don't have one? He goes, You don't have one. It's Brian. Oh my God. Businesses, including mine, are crushing it with us. It really. So I jumped in and took it, as I always do further than I should. But it turns out to be a good thing. Yeah, made it a live video show. And the reason is there's so, so many reasons, but it is truly live. There is no editing that can be performed in real time of what you said, what I said, and it makes it more authentic. If and I don't mean to belittle any other podcast to say they're not authentic, I'm just saying when it's live, there's no chance for editing. And I think the energy level is different. You and I are talking together knowing this is live. And the other thing is we have live viewers on also comedy and participating, which you cannot do with a podcast. And so for all those reasons and there are more, but it also provides what I call to more touch points if you are a business marketer. One touch point is or live video, you know, audio podcast has been recorded.
Speaker1:
It's done. The next touchpoint is the recorded video, so you can repurpose it. Now you can edit it, clean it up. If you too rarely do, you need to if you structure it properly. And those are two touchpoints you don't have with an audio only podcast and then you take a repurposing step. You take that video, you extract the audio from it, and now you upload it to your podcasting platform. This is what I do on this for this very show, we're on twenty five different podcast platforms, so I say that can do that. Yeah, yeah. And that's it's just, you know what? We have the technology it costs. It doesn't cost a whole heck of a lot more money to do the video than it does everything else. And you can reach a much broader base audience if you do it this way because of the two extra touchpoints. So the ROI is beyond ridiculously good. You talked about a mutual person we knew in the in the networking industry or the network industry where this man has stood up multiple radio stations and now a live streaming only TV show that he's been building. Because I did this with high quality, I'm not patting myself on the back, just letting people know the option of doing live. Video Because of that, we struck a deal that could literally be worth millions in a few years. For me, that's incredible,
Speaker2:
And it's only because I can
Speaker1:
Do this. And Jason, if you remember who was the very first guest I ever had on this very show,
Speaker2:
That was me, that was me, and I was about to say about that. It's interesting is because the other benefit of a lot of people don't see is that right now you said twenty five different channels, but let's just say you're streaming live on Facebook. The graphic you have up here, Facebook, YouTube, LinkedIn is at Pinterest and Twitch.
Speaker1:
Yeah, it was Periscope. It's actually Twitter. I need to update that
Speaker2:
Twitter and Twitch. So you're broadcasting live right now, and the nice part about that is is that it's also recorded. So if I happen to stumble on one of your podcasts, one of your video broadcasts has been recorded and out there and I like it. I can go back to your catalog and I can see every single one of them. So everything that's relevant today, you know, we're throwing links up or we're talking about specific things. You can go back and get those. And I love that because that lives forever, forever. I especially like the YouTube version of it because YouTube is a searchable index. Whereas if your Facebook Live comes and goes but your Facebook or your YouTube lives on forever, I love that.
Speaker1:
Yeah, and a mutual friend of ours, Rick Fishman. I'll never forget one of the things he said from Arthur one on one university. I think it was in Henderson, Nevada, when I heard this. I don't recall if you were there and not Jason, I do remember other friends.
Speaker2:
There'd be quite a few of them. Matter of fact, Jill and I met at all three one on one.
Speaker1:
Oh, beautiful, beautiful. I love Joe. So what he said, though, was, you know, he's all about authoring and books, which we all get. That's very, very powerful. That's another great publicity quiver to having your arrow to have in your quiver. But one the one thing he said that has always rung true and resonated and lasted forever since he said it was the most important thing we can all do as business owners, as business people to build our business is to build our platform. And in his case, he was talking about writing books. In addition to that, speaking from stages, getting out there, basically getting more exposure with authority behind it. And so when you have your own podcast, your own live TV show, your own book, you are in instantly perceived. By others with greater authority than if you did not have any of those, what do you think about that?
Speaker2:
Absolutely. Well, I mean, think about it like this. I mean, I you had our friend less Mama Mama Brown's baby boy brown on your show and you can do that. You can achieve that because instead of going to last and saying, Hey, I'd love to talk with you and and hear some of your ideas, which is just take, take, take, take. Instead, you provide value and say, Hey, I'd love to have you as a guest on my show so you can share your ideas with the world. That's a whole different concept when you introduce yourself as a host of a show, whether it be a podcast, a video cast, it changes everything. I fully agree with you that there's so many good opportunities that that come just from having your own show.
Speaker1:
Yeah, and yeah, and the authorities there, so a quick story, I remember I was on an event that you and I been to many of. I'm not going to name who it was, but I remember working as part of the crew at this moment. I was helping out with the event, so I was behind that table in the back where only the crew members can sit. And I remember standing there at the ready for anything that needed done, and this stranger walked in well-dressed and just walked into this, this area that was forbidden in my mind. And I looked at them and I'm like giving him that stinky eye, right? Like, what is going on? Why is this dude here? And I'm looking at my, my crew teammates around the table and nobody's going crazy thinking, OK, well, they're not upset. So I'll just make sure he doesn't do anything. He shouldn't. And as I'm sitting there or standing there, one of the crew members teammates goes up to him with. The Mike pack and starts making him up in that instant. My perception of that gentleman turned from Stink Idaho, OK?
Speaker2:
He stock went way up,
Speaker1:
Probably went from being like this to oh, and so it's true. It is so true that even if you just speak on someone else's stage and no one's ever seen you before and knew your name because I didn't know this guy from anybody and instantly, I'm like, This guy's got an authority status that I wasn't aware of. And now my whole perception and my emotional reaction to him changed completely. 180 It was unbelievable. That's great.
Speaker2:
And have you ever had? Yeah, and that's very true.
Speaker1:
You ever had an instance like that that you can recall?
Speaker2:
Absolutely. Absolutely. I've I've gone through this multiple times where I've been sitting someplace. And again, you think the person next to you is not of somebody who you'd want to have association with? Matter of fact, a great story about that is there's a director, John Frankenheimer, an incredible director. All time director, but I was next to him in a car and wasn't really thrilled about him being slow in his car and may have had some feelings of ill will towards him at one point. And we pulled into the studio. He pulled in next to me and parked and got out, and I was his slave for the next week because of the guy earlier. Nicest man in the world, though, but it does. It changes your stature in a minute when you know their authority once you know that they're in a different position. And this is what you bring to the table when you have a podcast, when you have a live broadcast like you do. I think it's I think it's a great opportunity for publicity. One of the things you mentioned earlier with with Rick is an author. One on one is the book is being able to bring that book to market too. It's a great platform. It really is. And I know that Joe will probably talk about this because Jill does help people get into the publishing game and things like that, but a book is a great, great platform as well.
Speaker1:
Speaking of Jill, Guess who is in our studio? Oh, waiting to be brought up to the stage?
Speaker2:
So is that a great Segway or what?
Speaker1:
Well, perfect, perfect. I mean, I was just grinning ear to ear like, Oh, this is going to be awesome. Jill, I'm bringing you on here in just a moment in three, in two in one. Ladies and gentlemen, it is. Jill Lublin is in house.
Speaker3:
Yes. Hey.
Speaker2:
How are you doing?
Speaker3:
Doing fantastic. So good to be here.
Speaker1:
Thank you so much for coming on. We've been talking glowingly about you. We've been covering topics covering publicity, book, writing all of the things that we know are near and dear to your heart because it's the perfect segue way into what we're going to talk about with you, Jill. Because you are an expert and we appreciate you. We both run into at different times, physically, at different speaking events and appreciate you coming on. And Jason, what do you want to say to the wonderful Jill Lublin that you?
Speaker2:
Well, Welcome Welcome. It's been several years since we've actually been in the same room together. I think that's probably the case for everybody over this whole of the past couple of years. But but it's so great to see you again. And I shared, actually, I was sharing with Brian a picture of you and I and I was looking for, and he sent it to me and said, Yeah, you shared this to me from my master deck. So I mean, we actually have a picture of us holding up our books at. I don't remember what event it was, but a while back, it's been a while.
Speaker3:
I love that. I love that. It's so great to see both of you again, too.
Speaker1:
Absolutely. So what do you say, Jason? Let's give her a proper introduction. Yeah, a respectful one. One that she deserves everybody. Jill Lublin. She is an international on the topics of radical influence, publicity, networking, kindness and referrals. She's the author of four that's for best selling books, including Get Noticed. There They Are. Get Referrals By published by McGraw-Hill and coauthor of Guerilla Publicity and Networking Magic. Her latest book, Prophet of Kindness, went number one in four categories. Hey, there's a commonality here. There's a number for here. I like that in four categories. She is a master strategist on how to position your business for more profitability and more visibility in the marketplace. There's more. She is CEO of a strategic consulting firm and has over twenty five years experience working with over. Get this one hundred thousand people, plus national and international media. We're talking powerhouse, ladies and gentlemen. Jill teaches a virtual publicity I can say crash course and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. We just talked about him. She also helped authors to create book deals with major publishers and agents, as well as obtain foreign rights deals, and you can get a free gift from her. Well, now let's that a little bit later. Let me see if I can rearrange this a little bit. Bring her up to the top. Oh, look at that. That's pretty cool. Get her a little bit closer to the top. We'll just keep moving things around. Have fun with that. So Jill Lublin officially formally welcome to the mind body business show. So great to see you once again.
Speaker3:
Can't wait. I am absolutely delighted to be here and super fun to be with old friends and colleagues, and I don't mean old in that case. But you know what I mean, and I'm delighted to be here.
Speaker1:
It's OK for me personally it it's appropriate in either case, not getting much younger, but that's a good thing. I always look at every year as a victory, so not looking at it is a great thing because here's one thing, Jill, I wonder if this resonates with you. There's an individual I talked to recently who was catapulted from the working place via a layoff. Extremely talented. Extremely experienced. Probably early 60s, and he could not find work because of his age, and I thought, Oh my God, if I were that, that entity in need of experience, you would be the first person I would hire. You have the experience, you know, people are worried. Well, how long? How much longer are you going to work for us? Well, today in today's market, how long do do new people coming out of college work for anybody? Two years, maybe max max jumping all over the place so he would be more loyal to that company. He would stick around longer and he would provide with instant value. What's your take on that?
Speaker3:
I think it's brilliant to hire experienced and good people for the job, period. It's not an age thing, it's not a that kind of piece. It is about experience, and I personally think most people in particularly funny enough in that age group are dedicated, loyal and hardworking people. Unlike some millennials, I know just saying, just say it
Speaker1:
Many times there are some excuse me, oh, it's going on. I'm a recovering from that C-word a little bit. But yeah, there have been there are still some that do work. And though the work ethic, because they were brought up in a better environment. But anyway, we don't need to go down that path to deep. But I do agree with you, Bill, and I've experienced it too. I'm sure Jason has as well. What I want to do is open the show with a little coffee. No, with the topic of mindset, because that is the name of the show Mind-Body business, because those are the three pillars of success when it comes to life or business. I like to more hone in on the business side, and what I wanted to do is just just to start things off with deal is to find out, you know, you've been doing you've been successful for a long time. I've seen you in many speaking venues. Jason, seeing you and many speaking venues, you're a player. You're a big name in the industry. And we all know being astute entrepreneurs that every day is not an easy day. Every day is not just, you know, get up on our hammock and swing back and forth. Umbrella drink because the money's just rolling in, it doesn't work that way. So what it takes is a very, very interesting, unique and different mindset that you have. So for you, Joe, every day you get up, you know, there's going to be some arduous tasks. There's going to be some things that are fun. But you know that that there will be things that need to be overcome. And when it comes to you and you wake up in the morning, what is going on in that beautiful brain of yours that's telling Jillian to say, I've got this, we're going to power through and we're going to crush it again today for you. What is going on in that beautiful brain of yours?
Speaker3:
Thank you. So first of all, I wake up and I say five things I'm grateful for, like immediately. And I don't care how I'm feeling sometimes better than others. As soon as what I've noticed, as soon as I start stating that, Oh boy, energy start shifting right, then OK. But even before I get out of bed, I tend to do meditation and I do my own form of meditation, and I stay in bed until I've righted myself. I'll call it just by running through how I feel, bringing in all of my guides angels, beautiful beings that help support me in my life. And then then I do the verbal, by the way, great things I'm grateful for. Out loud, I don't journal. That's just for me. One more thing I don't want to have to do. So I speak it, you know, and and that works for me. And and frankly, in my day, I mean, I have things planned, including myself in my calendar. Wow, what a concept. Yes, I finally got once COVID hit that like self-care is really important, you know? And I think what I'm saying is, you know, a couple of years ago it was like, Whoa, I better really start putting myself first and take care of myself and increase my exercise and my spiritual development and my meditation and all the places that for me have actually helped my journey. So you will find me in my calendar now. That's a big thing that took, you know, that took a lot of time to get that going. Let me just say it actually started a number of years ago. I just think it got stronger when when lockdown happened and all that happened, it was like, OK, this is all about self-care. That's what I'm going to do.
Speaker1:
I love that, that you found a silver lining in what was not a very fun thing to go through for all of us. We were all involved in. The cool thing is, man, is that the gentleman that is down here that I'm going to pull up here in just a minute is all about having the perfect mindset, who is always about being positive. I mean, I know of no more positive person on the planet than this guy who's. Coming up higher on the stage, then Mr. Jason asked, So, Jason, first, what did you think about what Jill just had to say and what would you like to ask her as well?
Speaker2:
It's funny, very similar. I agree 100 percent in the routine is first thing in the morning is is expressing what you are grateful for. It should begin your day and it should end your evening because that expression of gratitude will literally set the tone for the rest of the day. You know, so many people and I have days where you can get up in your sub, your day and it starts off bad. I will go back to bed and reset with with gratitude, because that's that's truly how you have to set the tone for the day. And meditation as well. I specifically plan my mornings to start from bed with a full half hour of meditation in the morning and and it lets me do the things that I want to do. Besides prepping the brain. It gives me cuddle time with with the people that I love with the lady that I love and with the dog that I love, and we just cuddle and stay in it and stay positive with that and keep the meditation and keep the energy flowing before our feet touch the floor. And that's absolutely key to it. And really, it is about setting the tone for the day. And I agree. Jill, you said it perfectly. It's just a great way to set things up and don't forget to end the day the same way. Take time to appreciate the things you have.
Speaker3:
And Jason, thank you. Because the truth is, I actually do end it in the evening too, unless I totally fall asleep. Occasionally that happens.
Speaker2:
But I do find that a few times.
Speaker3:
But yes, I do it in the morning and at night and five, and sometimes I got to like, search and go, OK, what's that fifth one? Oh yeah, I can walk, I can breathe. I'm I'm I'm standing, I'm living. I'm so grateful for all of that. So. And by the way, I have kitty kitty hug time. I actually call it, and I take kitty hug breaks. I have cats instead of dogs. But you know, no matter what you stop to do. The point is, are you stopping to to love someone, love something, you know? Or how about like, go outside and just take a breath of fresh air, whatever it is, I do think we really have to stop ourselves because it's so easy. I have a fast brain. I go fast, I think fast. And I think sometimes for me, I'll just say I have to stop myself, slow myself down and go for a walk or take those, you know, when someone cancels their appointments, I go, Oh, great, a gift of time, and I just go use it for a walk or or just lay down on the couch, whatever. You know, I just I don't. I think sometimes we're such a productive society and our western culture is drive, drive, drive, drive that we particularly, I think in the western culture have forgotten how to just be.
Speaker2:
Yeah, yeah, well, for 15 to forty five, I was that drive, drive, drive guy, and then I decided, you know what? It's time to stop and smell the roses. And I've I've done that quite a bit lately. It's funny because my lady and I, we get up at three o'clock in the morning and go outside and just watch the stars. Wow. No other reason just to lay in the bed of the truck and look up at the stars and just enjoy it. And that's that's that's a powerful thing because it's just taking that moment where nothing else is important just to be in that moment.
Speaker3:
Oh, I love that
Speaker1:
It's so important for mental as well as physical health, right to reset and address what is what you're thankful for. I'm so I am thankful that Jill shared this with us because I love when you know, other people go through all these courses. I've been through too, and it's all about, you know, being productive and getting like Jill was saying, We're all, well, think fast. We work fast, we work hard and we forget about what it's all about and what I love about the fact that you, both of you, Jill and Jason, two highly successful individuals have just stated, is the importance of hitting that reset button. The importance of doing it daily and being grateful about things. And a lot of people would say, Oh, that's a bunch of woo woo stuff. It's like, Well, you kind of decide to follow the lead of very successful people like Jill and Jason and do what comes and makes it easier. It makes life easier, by the way. It's harder if you don't do this. It eases your mind. It eases your tasks through the day because you've started, you've set, you've level, said the day. You've said, I'm excited to be alive. I'm grateful for everything I have where I'm able to do. And from there, the mind is a powerful, powerful instrument, and we all can take advice from Jill and Jason on this very note to tap into that power and let your brain do a lot of the work for you. It doesn't take that much effort. Five. Come on! Here's what I tell people. Model what Jill just said to a tee and then modify it to your own needs as as time goes on. But at least start.
Speaker3:
What do you guys listen? I heard it on Oprah. I mean, you know, she's my hero and one of them. And and I remember I heard her say that like five things. Oh, I'm like, Wow, yeah, I can do that, right? And I think the biggest thing is just make it easy for you, whatever it is, you know? But I do think that that as we as we give, thanks as we're expanded in our abilities of of knowing that we are supported, right? And wow, you know, just even better things keep coming is what I've noticed. And here's here's the other thing I learned long ago because like I come from a long line of warriors, that's not warriors, that's warriors
Speaker2:
As good as they. Yeah.
Speaker3:
And you know, let me just say, you listen, I lived like that for a long time, too, and I thought one day, like, what the heck is that doing? That's just creating more worry, more anxiety, more all those things, right? And and I just decided one day, I think really just I'm not going to do this anymore. I'm going to live in a world of possibility. And so even if I figure it said, I'll shoot for the shoot for the Moon and you'll get to the stars, at least that's what I'm doing.
Speaker2:
So, so you went from a war warrior to a warrior? Oh, there you go.
Speaker3:
There you go.
Speaker1:
My mentor often shared that I love. I'll never forget it was. You can either let circumstances control your attitude or you can let your attitude dictate your circumstances. Oh, that's beautiful. Never forget it. I teach my team about that all the time. We all have choices, don't we? We all live the lives. We all go through hardships. We all get. We get sick. On occasion, we all have relationship issues or whatever. We're all human. There's nobody else on this planet that hasn't gone through us. You have to guarantee it. It's just how did they react to it and how did they get higher in the echelon of business and or personal personal relationships than you? It's usually most often I can't think of any case. It's not. It's due to what's going up on that beautiful brain, and it's beautiful. No matter what's going on in there right now, I'm talking to the audience. If if you have stinking thinking going on, your brain is still beautiful because you have the power to right that ship, all you have to do is make the decision and this model, and that is what Bill does.
Speaker3:
That's important about it. You're never too old. You're never too young. You never, you know, like all of that stuff that people tell themselves, the reality is just start where you start with the baby steps that feel right for you, right? Everybody's got their baby steps. So, you know, it's like, how do you get exercise right? You just put on your gym shoes and walk out the door. That's the start. And believe me, I've had to do that a few times. All right. Put on your gym shoes, get out the damn door. And that once I did, that was good.
Speaker1:
Absolutely. Jason, go ahead.
Speaker2:
One of the things that I was talking to the day about is we were talking Brian as we were talking earlier about social media, how sometimes things can go down these rabbit holes and people don't treat each other very well. And for the longest time, I would get kind of riled up. You get my blood pressure going pretty quickly on that. And it was Gary Vee who taught me a valuable lesson in that. And he said when people are on social media and they're spewing venom, he didn't say it that way. But you know, when they're spewing venom instead of like justifying your position instead of trying to get them to understand instead of all of that, have empathy for them because you have to wonder what's going on in their lives, what's going on in their head that's causing them to be so angry at the world are so angry at you were so angry at whatever the post is that they that they they feel compelled to spew you venom instead of being frustrated with that person, have empathy for them, embrace them and say, Listen, you know, whatever's going on in your world, you know it's OK, it's OK. And I find that I think that if if the world had more empathy, we'd be a better place. I'm not talking about sympathy here. I'm just talking about understanding like, Hey, I may not know what's going on in your brain, but that's OK. It's OK to have a bad day. And I think that illustrates your point very well.
Speaker3:
Well, you know, I think you guys know, I wrote the prophet of kindness, and it was so fascinating to me as I've been interviewing people on this and I run a kindness community now where we come together intentionally to practice kindness. And here's the reality when you are in an energy of even the practice of right, like, it's amazing how this happens. It's amazing what happens that that people can really just connect to you and. And so whatever you're practicing, just do, it is the point of it. And one of the things I know people always talk about the practice, random acts of kindness, and I'm like, Well, wait, wait, can we practice conscious acts of kindness every single day? Do one watch your world change one conscious act of kindness every single day? It's amazing.
Speaker1:
Absolutely love it. Go ahead, Jason.
Speaker2:
I I saw I saw a tick tock the other day. It was so amazing this I just walked down the street and he was videoing from like a GoPro like that. And he basically found people and just said, Oh, you have the most amazing smile. Oh my God, that shirt looks great on you and you could just see everybody beaming from it. It was just spreading that kindness, like you said, a conscious act of kindness. And it was it was. It was inspiring to watch and I'm just watching it third party at that point, but it was just inspiring. It was really great. I agree with that. I love the idea of conscious acts of kindness every day.
Speaker1:
And speaking of kindness, that's exactly what Jill is masterful at doing, is she helps people to formulate their message by using kindness in it and to help them to get more business and but using kindness in their life and pull it all together so they can bring their message to the world. So, Jill, to take it down the path of what you do, what your expert of what kind of things, what kind of advice and tips can you give folks for formulating their message in such a way that it helps to impact the world in a better way?
Speaker3:
Yeah. Well, I'm a big believer in people in their message, you know, I mean, my sort of what I call flagship book flagship expertize is publicity with guerilla publicity. And let me just tell you, you can be a well trained and well behaved gorilla. And what I mean by that and our gorillas, you are ilay gorilla publicity. And here's the thing what I what I know about this is that when you have a great message and I know that those of you watching this, do you have something you care about is something you want to put into the world and your message does matter. And as we get a message that's powerfully focused and gives value and benefit, you should always be giving value and benefit. Then what happens is you're able to create your publicity that which gets you the three ms. I love M&Ms, so I added a third Eminem, which is magnetize, monetize and multiply. And that's what publicity does for you. And so imagine this. You know, you put your work together into a message that formulates and enables people to understand what you do. Then you're able to give your gift to the world and it attracts people to you. It attracts people to you. It's a natural, wonderful magnet for possibilities for your business. That's what publicity does.
Speaker1:
Hmm. Jason. This is down. You're the publicity guy, former radio host. I mean, this is, you know, we're talking to the Queen, the queen of publicity right here. I almost said.
Speaker3:
And should I go get my tiara?
Speaker2:
I do.
Speaker3:
Every girl needs a crown. You know what I'm saying? And the Kings need one, too.
Speaker2:
Well, and I know that from from our experience, Joe, you're just amazing at well, it's the magnetic part of what I want to highlight that about you is because when you're in a room, you are a magnetic personality because you have that kind, because you have that great welcoming smile, because you're open to people, you bring them into you and you're very value based in what you do. So I love that you talked about magnetics in marketing because a lot of people think about marketing. A lot of people think about monetization, but they really have to think about that magnetic, how to attract those people into your life, not just go out there and knock them down and force, feed them your business card or your book or whatever. But to actually have them attracted to you so that they come to you and share that and you're, as Brian said, you're a queen at that. It's great.
Speaker3:
Well, here's here's the truth. You know, when you walk in a room and this could be a zoom room, just put a smile on your face, you know? Well, how hard is that? And the funny thing is, when you start to smile, you will actually feel it. And that's been physiological or scientifically proven. And so all of a sudden, you do start to feel more happy and that you can really change your state just by smiling. And I think that that's something that people forget. And sometimes it's just because we're all in our head and trying to think about whatever we're thinking about or consumed with, with what we're consumed about. So something as simple as that smile and that connection with people which can be done on Zoom, we're all for it. I'm feeling you guys, I hope you're all feeling us out there, right? You can feel people in their energy. And so I think that's really important to understand that you bring it every time you're somewhere, you got to just bring it. And that makes a world of difference.
Speaker2:
And actually, two
Speaker1:
Studies done on this where you'll see a bunch of pictures of people, you know, kind of like The Brady Bunch, they're all stacked on each other on a page of paper, and you'll see different ages and both genders and different attractiveness of everything. And then people would you would be asked, which of these people would you be more most likely to trust inherently and every single time it was that one in that whole page that had a slight smile on their face, regardless of how attractive they were? And it's amazing. And what about this, though, Jill? It's a big it's easy to smile. How important is it for those out there listening to be authentic with that smile and not just fake that smile to actually pull in the emotion that makes that smile come about? Is that important as well?
Speaker3:
Well, a couple of things. One is I'm always big on your message, particularly being authentic and resonant to who you are. Here's the thing about smiles they are true no matter what. I'm not talking, right? Don't do that faking smile stuff. But, you know, occasionally just remember to smile. It's just amazing that people forget it. And that includes when you're talking, you notice I am doing it now. I'm talking to you. Yes, I'm smiling through my words. Number one, I'm happy. And why not? Right? But I do think people forget to put literally. It's such a simple thing that smile on your face. Not I'm not talking Pollyanna. I'm talking for real. But just remember to do it every so often because we can get kind of serious and especially in your work and, you know, whatever people are just thinking in their thoughts and they forget that there's somebody out there who is a receptor to what you're putting out there.
Speaker2:
And it's also translates over, we're talking you're talking about Zoom. It also translates over even if you're not visually seeing it. One of the things I used to have as a mirror we did for our call center mirror that said what you see is what they hear. And putting that mirror on a call center desk in front of every technician, increased customer service ratings in a very short period of time just because people were looking in the mirror all the time and they knew to smile. And so, and with any type of a video cast, like a broadcast like we're doing when it gets converted into a podcast, people hear that smile. They hear it and they know it.
Speaker3:
Thank you. I love that it's so true they can hear your, your smile and your all the emotion so, so to speak behind it. And I know we're coming toward the end here, so I want to make sure.
Speaker1:
Oh yeah, I wanted to. Absolutely. I was just going to say that thank you. Tell you right on cue, almost like you're a professional at this. I'm just saying, you know,
Speaker2:
She's so good.
Speaker1:
Amazing. Yes. So I understand you had a gift you would like to impart upon the audience. So I wanted to quickly
Speaker2:
Pull that up. If you're OK with
Speaker1:
Quickly going over to what that is for folks there, so appreciate you doing that.
Speaker3:
Absolutely. Well, I'm always delighted to share even more value with with all of you. And so I put together a free gift. It's publicity tips even more than what we're talking about here. Just really get or done great publicity tips, how you get that as you go to publicity crash course Scott free gift, it's they're up on the banner and please go check it out in there. You'll also get invited to a free, live, interactive publicity class with me. So let's meet you on Zoom and get you in the news with real things that you can do right away. See you there!
Speaker1:
Yeah, love it, I love it, and we have another gift as well by our very own Mr. Jason Nest., who is sponsoring the show, and that is that five night vacation stay at a five star luxury resort. Before we do that, Jill, I want to quickly say there's one last question I like to ask all of my guests. It's it's a wonderful question. It's very profound. It can be deep, a little bit personal, but I've asked it of, Oh my gosh, I can't. I'm over one hundred and sixty shows into this. I don't even know where I'm at anymore, but it's been amazing. Before I do that, though real quick to, as I promised everyone, I want to announce how they can enter to win that prize and then we'll jump right back and go with that phenomenal question. So on the screen, I hope this will show up properly. There it is. Here we go. Everyone watching live for a very brief moment. You can take your gaze away and enter this URL into your phone or browser on a website, and it is our WIP for vacation. Again, that's our WIP dot com forward slash vacation, and all you'll be asked to do is enter your information there.
Speaker1:
You will automatically be entered to win and we will announce the winner at the end of the show once we're done. We'll put it up on Facebook. All that good stuff and looking forward to see who wins. Good luck to everyone. And now we're going to come back to the woman of the hour Miss Jill Lublin. I thought I was going to and then my friend. So, Jill, there's a couple of things I wanted to also say about this question, and that is the beautiful thing about it is there is no such thing as a wrong answer. It doesn't exist. In fact, it's just the opposite. The only correct answer is yours, and that is the only thing that makes it personal. It's really more. It's just unique to you. It's not really personal. It's just unique to you. And so with that? Are you ready? I'm ready. I love it, I knew you would say you were ready. Ok, I'm going to set the table here. Got to make it look good for the woman of the hour.
Speaker3:
I put a flower in my hair at this point. I don't.
Speaker1:
All right, here we go. Jill Lublin. How do you define success?
Speaker3:
Oh, big question. Ok. Couple of things, one is in terms of freedom. You know, can I do the things I love to do daily? Am I having I call it fun and giggles at least once a day? Do I have great friendships and love in my life? Am I making good money so that I can enjoy and do what I love? And do I love what I do and do what I love, which, by the way, I do. So that helps. And success, I think, is is multi-pronged. So for me, I do measure it. I think you can. You can know what's true when you measure things. So I do have some ways to measure success. And then there's the intangibles like, how am I feeling day to day? How's my health? How's my heart? How's my house? How's the kindness in my life? And all all of these things I look at, so I look at it as a whole and I measure what I measure, and then I frankly, don't worry about the rest. And just let it be, let it flow and my flowing. That's fun, too, to measure even, you know, am I responding to the things that call me? That's what I like to say. And so for me, like, it's a lot about inspiration. Am I inspired to do this? Am I not? And of course, I have a lot of obligation, so to speak. But that's why I'm very blessed and I am successful. And I call it success because I do what I love and I love what I do, and that's the bottom line.
Speaker1:
Oh, that is an amazing bottom line, that is what I love so much about that question is it is definitely unique to each individual. I've been doing this for quite some time, and that's why I asked this question, because no two people yet knock on wood. No two people yet have answered it the same way. That's what's so beautiful about it, because as human beings, we are all so beautiful as you are. Jill can't thank you enough for spending the time with us here tonight, Jason. My goodness, brother, I can't thank you enough, ever. You're always there for me. I appreciate you. You are my brother. I care what my dad says, but he don't mind. Hang on for just a little bit once we sign off just for a quick debrief. I'd appreciate that if you have, if you have the time, if not, I understand. But I also want to say deep appreciation for you, Jill, for coming on and sharing this wonderful time with us and spreading your value, your wisdom, the things you said in the opening are going to help so many people. I'm confident of that. So I appreciate you for living true to yourself and for being authentic with all of us. Mad respect.
Speaker2:
Thank you, Jill. It's amazing being with you again, I appreciate that so much and so good to see you.
Speaker1:
All right. That is it. Our show has come to the end. On behalf of this amazing man who's now over on this side, Jason Nest, I am your host, Brian Kelley of the Mind Body Business Show. That is it for this show. So until next week, we will be live once again with another phenomenal guest. Until then, we'll see you be blessed. Take care. So long.
Thank you for tuning in to the Mind Body Business Show podcast at W W. The Mind Body Business Show Scott. My name is.
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Jill Lublin
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com
Connect with Jill:
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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