Special Guest Expert - Joel Franco
Special Guest Expert - Joel Franco: Video automatically transcribed by Sonix
Special Guest Expert - Joel Franco: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, Determined. And driven. How do we finally break through? With that is the question. And this podcast. Will give you the answers. My name is Brian Kelly. This is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business show. We have on tap for you right here, right now, another fantastic show. Not because of me. Oh, no, no, no, no. Because of the amazing Joel Franco who is waiting in the wings. I mean, he's literally scratching at his monitor saying, Brian, let me in. Let me in. Let's go, Let's go. He is an amazing young man who does some fantastic. Filmwork. He's a producer director. We're going to get into that in depth here tonight. I cannot wait to share his message with you. It's a unique one and I truly love it. We've had a good time getting to know each other just before we went live here tonight. The Mind Body Business Show is a show that I had created with you in mind, and that is the entrepreneur, the small business person that's looking for that next tidbit, that next secret, so to speak, or that next value added. Bit of information that can get you to the next level in your business. And let's face it, there are many of these little pieces that get us to the top. There's not just one secret that's going to release everything you have to superstardom. It doesn't work that way. It's building. It's stacking one pebble on top of another. Pebbles are small and you keep going and you're going to find out and learn from Joel tonight. This happens every single every single show. You're going to learn some incredible tidbits that you can take and apply to your own business, to your own life, to improve your life and those around you, even more importantly. So sit tight. It's going to be a great ride.
Brian Kelly:
I cannot wait to introduce this amazing young man to you. And the thing is, the reason that this show is named the way it is, is because I learned over the course of about ten years of studying only successful people. What was it that made them literally successful? Why did they perhaps achieve a greater level of success than I had? And so as I'm studying, these are people that are mentors of mine, like literally ones that I've paid money to, others that I've worked with, that I've spoken from their stages, others that I've read their books, some that I've studied that are not even with us anymore. They have gone on and many who are still with us. So out of all these people, three things kept bubbling up to the surface of what made them so successful. And they are the very namesake of this show. Mind body business mind stands for mindset to a person. Each of these very successful individuals had developed a very positive and powerful and most importantly, flexible mindset. Body meant they literally took care of themselves physically. And I'm talking through exercise. I know it's like a long four letter word for many people and nutrition, another long four letter word of what they ingest in their body. That one's simple. And then business. Business is multi, multi, multifaceted. And what these individuals had done is they had mastered and continued to master additional skill sets that are necessary to build a thriving business and then to scale it and grow it. Skill sets like marketing, sales, team building, leadership, systematizing. I could go on and on and on. There are many. The good news is you as a business owner don't have to master every single one. And that's good news because as you know, you're very astute. Mastering any one thing takes a long time. What is it to become an expert? Takes an average of I forget what it was 10,000 hours, 2000, 10,000. I think it is. It's a long time. And to master all of these various skill sets could take more than a lifetime to do by oneself if you master just one skill set.
Brian Kelly:
In fact, it's one of those very few I just mentioned. You can then leverage the rest and make and build a thriving business. And that one skill set, if you were to put your focus on it, to learn how to master it, even in the process of mastering it, you'll discover you can leverage other people's mastery. And that is the skill set of leadership. And you might say, Brian, I don't even have a team yet. That's okay. You can master the skill set of leading yourself, develop that culture in your business that you would want to see and have as an employee or a partner and do that. And there are many books on that subject. I'm not going to go deep into that right now. And one final thing I like to I like to point out about these very successful people is that to a person, they are also very avid readers of books. And with that, I want to very briefly segway into a little segment that I affectionately call bookmarks. And then we will be on with Joel Franco here in just a moment. Let's get busy.
Announcer:
Bookmarks Born to Read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by Reach Your Peak Library.com.
Brian Kelly:
There you see it. Reach your peak Library.com. On your screen now, here is a word of advice to all. And this goes across all venues, all avenues. When you're learning, when you're listening, when you're taking notes is to really stay focused. And what do I mean by that? In this case, we're sharing a resource. It's reach your peak Library.com Many of you might wish to go off to another tab, type it in and go visit it while the show is in progress. I would caution you against doing that because as a speaker from stage, I witnessed, especially in my early days, when someone would get up and leave the room. Right as I know I'm getting to the quote unquote juicy part that could really impact them. And I thought, wow, that saddened me because they're missing out. And you know, that that all important text came and they had to get up and go address it or a phone call or even they had to go to the restroom. All these happen. So now I say, you know, take notes, write down, reach your peak library.com, start it. Start doing this right now. Write it down in your notes. And then after the show is over, then go visit all the resources. I know Joel have many. Every single guest I ever bring on always does. Might be books, might be websites, might be other information. Just be ready to write it down. But keep your attention on Joel Franco tonight. That is the important thing. That is the message I want to get across because like I like to say, the magic happens in the room. Yes, it's a virtual room, but it's a room nonetheless. All right. Reach your peak. Library.com is a website that I literally had built with you in mind because I myself had not become a voracious reader until about let's see, that would be 12 years ago now, at the age of 47. And giving yourself a moment. I know you're all doing the math and you're wondering, okay, how old is this guy? So, yes, I love it. And at age of 47, I started reading voraciously.
Brian Kelly:
And what I what I discovered was, wow, this is having an incredible positive impact on my business life and oftentimes my personal life as well. And so I began having my team throw up the books on this website that I had finished reading. I'm way behind. Many more should go on this list, but there are plenty to choose from. The purpose of this site is not to make money. It is here to be a resource to you. If you see a book that you love, go to the bookstore, either online or physical of your choice and get it. But just be sure to get it and then read it. And then most importantly, take action on what you've learned and read in those books. And so this is a resource for me to you, a gift. You can click any of those buttons, those go to Amazon. Just if you're curious, if you click the button to buy here and just get wherever your favorite place to purchase books is, grab the title, make note of it and go purchase it and then please read it and then come back to this library. Pick your next good read. The reason this is here I have vetted books. Not every book I've read is in this list, so I was very careful of which books I put on this site because this can ultimately save you a ton of time in, you know, the just trial and error process of pulling books off the shelf. At least, you know, they've been vetted by at least one other successful person. And that was all in the purpose of saving you time, making you more efficient in your business and in your life. That is enough about that because you know what we're here for. We're not here for Brian Kelly. We are here for Joel Franco. And it's time to bring him on. So let's do it right now. Without further ado, ladies and gentlemen, here he comes.
Announcer:
It's time for the guest expert spotlight Savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. It is the one. It is the only Joel Franco. Welcome to the show, my friend. How are you doing?
Joel Franco:
Thank you. Good. And you?
Brian Kelly:
Oh, fantastic. I'm excited for this episode, if you will, because of you. You know, you're such an amazing you're a wonderful guy. You're so easygoing and fun to chat with, and you have a great golden heart. And that's one of the things I find is a common trait of any and all successful people. And success means different things to different people. You are truly a success because of what you do. And we're going to get into that tonight and who you do it for because it hit it hit me right between the eyes. I was like, wow, that would have been me and it could be me. Right now, it spans all age groups, so it's amazing. If you don't mind, Joel, what I'd like to do is kick it off by introducing you in a way that people understand where you're coming from. Basically go over your history and what you're about, and then we'll dive into the questions that sound good?
Joel Franco:
Absolutely.
Brian Kelly:
All right. So Franco is brilliant at telling compelling stories with an elegant voice, a crisp Italian sensibility. Love the wine and beautiful pictures. His vision and intensity bring leadership, heart and an eye for detail to his films. Oh, yes. We're talking to a director and producer. His understanding of the human condition and his passion for authenticity combined to create artistic works that draw the audience in and make them feel. He is an outgoing team leader who consistently pushes to exceed the expected norm in project delivery while expecting or while helping to maintain a positive environment. I'm loving all of these keywords here. Colleagues trust his refreshing character and understand that he is a man of commitment and does what he says he will do when he says he will do it. That's a rare commodity in its own right. Where oh where are children Play. That is his organization. Where are Children? Play is a global organization that aims to provide children involved in sports with the resources they need to succeed. This includes creating a network of individuals and organizations that can respond to the needs of young athletes, their families and coaches from around the world. This is going to be a fun, fun time. Do not go anywhere. You're going to get a lot out of this for business and in life. Welcome officially and formally to the show. Joel Franco, so happy to have you.
Joel Franco:
Thank you. Great to be here.
Brian Kelly:
Oh, my goodness. Now, you are a filmmaker. You're a producer or director. If folks go to your website, which I'll bring up in a moment, they will see a just an unbelievably well crafted trailer of your upcoming documentary, which I thought was masterful in just the videography of it. And I'm not a filmmaker, and if I say a wrong term, you let me know, Joel, because I'm just a novice when it comes to that. But it was beautiful and well done and thank you. And it made me lean in and the intermixing of. You know, the snippet, the soundbites of individuals that were being interviewed during it were just perfect. I just thoroughly enjoyed it. And I was curious, you know, that I'm sure takes a lot of forethought. It takes a lot of time and effort. It takes a lot of coordination to do what you do to bring in all the the people that are going to be part of your film to coordinate. Then I don't know if you're doing the editing, if you have other team members doing the editing, but there are a lot of moving parts to any kind of video production. Even if it's a small YouTube video, it takes a lot of time and effort. And so, you know, you obviously have a passion for this. And I was curious in your mind what is going on in the morning when you wake up, when you wake up and you say, all right, we got a new day, I'm going to go fill film some more of this documentary. And I know that I've got problems with this camera in the battery pack on that and this and this person doesn't like to show up on time. And the audio, we got a microphone that went dead. We got to get a new one. You got all these issues that probably you go through every single day. What is going through your big, beautiful brain in the morning that keeps you driven, motivated and always persevering, moving forward to achieving your dreams? What is it for you?
Joel Franco:
Buffy. Lots and lots of coffee. And then think about it and then go, okay, I should go back to bed right now because I don't feel like dealing with all of this. Um, it's really just a passion of the topic. Like, you can't make, um, a project like this if you don't love what you're what the topic is. Because if not, you're a masochist. Because it's so much work. It's so much because there's no you never stop. Like, it's not like, you know, you finish a surgery and okay, you're done. Or, you know, you have a project project done or you have a presentation, okay, boom, you're done. And this one, you never stop. Like it's constantly your brain constantly goes. If anything, sleeping becomes a problem because it's so hard to shut down. Um, like unwind your brain to say, okay, stop it. Like, always look for like a button that will shut it off. But, um. So basically it's like you got to love what you do. You just have to love it. It's not to me, it's not a job like I would do it for free. Um, and I always find that, like, if you would do something for free, then it's the right thing for you to do. Um, don't get me wrong. Like, I need to pay my bills, too, but it's. You have to love getting up and going to do it. You just have to. There's no other way.
Brian Kelly:
I agree with that because, you know, there has been debate ongoing for a long time between different factions that say, you know, there are some that actually make fun of those who say, well, if you're going to get into a business, you want to do something that you love. And there are people that actually make fun of that and say, well, you can't make money at everything that there is out there. If you love it, it's like, well, actually, you probably could make money at most everything. It just depends. But you know, if you're not passionate about it, if you don't, if you don't feel it when you get up, if you're not excited about working on it, and if you're only driven by the outcome of money, it's going to be a hard road. I've been there. I've tried that. I've done that. I think and I agree with you that if you're passionate about it, it truly becomes less effort involved because, you know, when when the issues come up, you got to have thick skin. You got to be willing to jump over those speed bumps that that keep hitting you and they never stop. If you don't love what you're doing, you're going to be worn down and the end result is going to show that it just does. You know, if you're not loving what you do, the end result you're in product is going to suffer and you're going to suffer because you're not happy. So why go through all that? I truly, wholeheartedly agree with you that passion is the driving force behind getting up and going through the drudgery every day. Because look, a business or being a director of producer is not all, you know, rose petals and and swinging on a hammock with your little umbrella drink. It's not how it works. It's a lot of work. And if you don't love what you're doing, good luck. Good luck. That's what I would say.
Joel Franco:
So tedious, long hours. It's. It's not going to always work. You know, when we do documentaries, of course, like the one we're doing right now, it's some interviews go well, some interviews don't, as you know. I mean, you just don't know what's going to happen. And that's the thing that makes it for me fun because I don't know what's going to happen as much as I can be prepared. And obviously, I know who I'm going to talk to and I'm going to try to do my homework. But you really have no idea if they're going to be any good on camera. You don't know if they're going to have a bad day that day or they're going to cancel you on the last second, which happens all the time. Yeah. So you just have to be ready and adapt. And that's where the fun is. To me. It's like, okay, so we thought we had an hour and a half. Now we only have half an hour, you know, And sometimes it's the opposite, you know, you think you only have half an hour and it's like an hour and a half later you're still talking and you say nothing. You just keep going because it's a wonderful interview. So it's just one of those things that you just if you hate it. Why? Literally. Why do it? It makes no sense to me. Whether you make a dollar or you make a million. What's the mean? If you're satisfied, you're happy. You. You do what you're supposed to do and you go about life the way you're supposed to do it. It doesn't matter if it's like a dollar or 10 million.
Brian Kelly:
Yeah, I totally agree. And you touched on something very important for everyone to listen to deeply, and that is you are saying how you loved, how everything changed, where it wasn't always the same, where it was going to be an hour, but they showed up late. It's only been a half hour. What other reason might be and you loved being able to figure that out on the fly. And in layman's terms, we call that an entrepreneurship flexibility. It is so, so key. And that was part of the mindset. And once you've really developed that and you've developed it to such a degree that you said that is what you love about it, I am the same way. That is a injection of variety in your day, so it's not going the same way every day. I like that. It's like, Oh, I need to figure this one out now. Let's get it going. That kind of amps me up and a lot of people are like, Oh my God, another issue, What am I going to do today? And so it flexibility is key. And you just you just pointed it out with me not I didn't even ask you about it. And you just said, that's what I love about it and that's why you are successful at what you do. And I wanted to point that out to everyone watching and listening that that is a key element. Look, I want to really point this out, that success is not a mystery. It's not a secret. It is simply following others who have figured it out and picking out those key elements and simply modeling them. That's all that you don't need to do this on your own. Everything that has ever been figured out about success has already been figured out. And all you have to do is tap into and model those who have figured it out, like Joel Franco. That is it. It's that simple. And all you need to do is keep watching this show because guest after guest like Joel, that's what happens. They bring out these wonderful nuggets or pebbles that I talked earlier that you can stack and achieve greater and greater success. So I want to jump very quickly or not quickly, but soon, like this is early in the show. I want to get into what it is you do like. Your documentaries are based on a specific kind of, I guess, theme, and it's in the sporting arena. And I'd love for you to give a quick overview of what inspired you to what it is first and then what inspired you to go down this path and start filming documentaries on this very subject?
Joel Franco:
Um, my kids. So a few years ago, I started. I was my kid. My son in particular wanted me to coach him for soccer. And I was I always had to read about like, never coach your kids and that kind of stuff. So I was like, no, no, no, no, no, no, no. And then finally I relented. And I said, okay, let's do it. But. I made sure we had. And I still remember like he was 6 or 7. And I told him, okay. If at practice I'm coach, but any other time, obviously I'm going to be dad. Yeah. And he's like, Yeah, no problem. Don't mind. I mean, I get it. Okay. But I wanted to, but that was so important for me because if you don't make that distinction. You know, I was afraid that if I said something, I practice, he might take it home, you know? I mean, and if I say something at home, he would take it at practice. And once I started coaching him, which by the way, with him, it was fantastic. Like, we never had a problem ever. Like he he would even call me coach. That's like, how funny it was. Um, and so we did our thing, but then I started to see. What a friend of mine, uh, also from Italy in LA, who's been coaching for decades, who used to tell me all the time, like, hey, you know, how about his experiences and he struggles with parents or with clubs or with teams or with whatever it was. But never mean I understood it from just. Oh, yeah, I understand what you're saying, but I never quite understood it until I started to coach myself. And that was nuts. And once that happened, I started to really think like, okay, we gotta do something about this. This, this can't be true. You know? Like you start to say, Why are people yelling at each other? Why is there why are people fighting over a seven year old game? And that's basically what kick started. The whole thing for me was like, okay, we gotta make a movie about this.
Joel Franco:
And of course then it evolved over time. It was always about what it is for kids. Who are we doing it for? Because that was, to me the biggest thing. And it still is to this day. The question who are we doing it for? I'm you know, it's like I hate when parents say, well, we have a game on Saturday. No, you don't. Your son or daughter have a game, but you don't. Or when coaches said coaches say we win or we did this. No, you didn't. The kids on the field did or on the court or wherever the sport. And so that kind of evolved into this documentary, which is titled Where Our Children Play, because that's exactly what I think of it. Like, where do they play? Like, because they play at home, they play on the field. And our culture worldwide. Has shifted so much away from the kids. That we now force the kids to shut down and not know anymore what they do, who they are, why they're doing it, because it's like it's like one of the coaches we interviewed, his name is Gordon. He had this fantastic comment and he said, Do we dream first? Or it's their dream. And when he said that to us was like, Oh my God, that is perfect. That's exactly right. Like, who's who's starting it? Yeah. And so that's how it evolved into what it is right now. Well, what it will be once it's done, hopefully soon. Um. You know, that's the whole thing.
Brian Kelly:
I can see this on Netflix for sure. You know, as a special hope so. Oh, man. And and I implore of everyone that's watching or listening this go to where our children play.org and support this. And we'll go deeper into this because some people are probably still scratching their head like, I still don't get it, but they kind of put it in a nutshell. I grew up playing sports as a youth and I was telling Joel right before we went on live that my fondest memories of my childhood were playing Little League baseball, and that's from the age of ten through 12, basically in the major leagues in there. And I just remember that was the most pure time we had so much fun. There was no there was no seriousness to it. It was just just pure fun. There was discipline. We were learning things. I was coached, managed by my own dad, who was very phenomenal. I loved and called him coach, too. It was funny and I never said dad or Daddy in front of anybody else and never. And then but once we got past that stage and into the next level, which was Pony League for us, I noticed it started getting more serious. And as as I got older, the seriousness got higher and higher with each level and the fun went lower and lower. And I thought, what is up with this? Well, because you're getting closer and closer to that coveted professional level, which, you know, we all know a tiny, tiny percent ever make it to that. But here we are with Joel, who is documentary. He was putting together a documentary of parents who are treating their seven year olds as if millions of dollars are on the line because their little Johnny is going to become a pro someday. And there's a lot of that mentality that goes into it these days and it gets ridiculous. It's like, let the kids be kids. Let them have fun. They don't even know if it's going to be their path yet. Many years from knowing. And then when you mature, I think one of the people on your trailer said this, like as you grow up, you may find that you're not even good at that sport anymore, that another sport is where your calling is and that sport ends up picking you instead of the other way around.
Brian Kelly:
And so it's like, just let the kids figure it out. Let them navigate and tell you the parent, Hey, you know, I really enjoyed football. I think I'm enjoying baseball more. So I'd rather play that and drop football, whatever the case may be. Just be open to your kids and let them have let them be a child. Let them live their childhood out because I was able to and it was glorious. I'll never forget it. And I've learned so much from it. And I have. I became a decent person as a result. Well, I like to think I did.
Joel Franco:
Looks like you are so far.
Brian Kelly:
And, you know, I got my faults. We all do. But, you know, the other thing is, you know, these kids that you you're doing the documentary. You can tell everyone better than I can, but I'm I'm certain many of them are being traumatized over this kind of behavior that they're witnessing.
Joel Franco:
It's kids see everything. They hear everything. And if we are not careful, everything we say. Will be repeated and it will be you know, they will internalize it. And that's not good. Because you might have said something in passing that you didn't mean to in the heat of the moment, maybe in the car on the ride home, like I actually am borderline Nazi in the car because I always tell my kids that we're not having this. We're not talking about it like I don't want to hear it. The car ride is sacred because you need that, you know, And you know that because that's true for any business, right? That's true for any whatever it is that you do in life. When you're super hot. It's the worst time to make any decisions. Oh, yeah. Because you can't. Because you're not thinking. It's all emotions. And, well, there's nothing wrong with being. We're having emotions. Obviously, you. It's difficult to think clearly when you are like your emotions are on your like, every part of your body is like exploding. You can't. And so I always told the kids, I always try to. We get in the car a few minutes or longer if needed. Then we can talk about it, but only let them bring it up. I try. I mean, I'm not perfect. I've screwed up in the past, obviously, but I've always tried to let them bring it up like it's okay, Daddy, we want to talk about it. Okay, Now let's talk about it. And then you just read that. But you have to because if you don't do that. If everything is emotional, then you're feeding the fire. And then you never cool down. You never unwind. You never start. Okay, hold on. Was it as bad as I thought? You know, Is it as bad as I thought? What actually happened? You know? I mean, like, you actually have to realize, okay, what happened? And that's kind of but that's kind of like the same way I do it when we are in on a production. On a set and we're interviewing someone and something goes wrong.
Joel Franco:
I do the same thing. It's like, okay, hold on. Let me step outside for a minute. You know what? And then in the process of you just stepping outside, grabbing a bottle of water, having a cup of coffee, just that two minutes, five minutes, ten minutes that you're taking. Is basically allowing you to digest what just happened. And coming up with a solution instead of, Oh crap, now what? And you panic and you force feed something that you know that doesn't work. Why am I doing that? And then in your head, you know you're doing the wrong thing. But you were too hot and you just pulled the trigger too fast. And then you just. Then you have to live with it. Rather than taking the five minutes, ten minutes, 15, even half an hour, whatever it is. I mean, depending on what the problem is. Take the time. And then. You come up with a better solution?
Brian Kelly:
Yeah in neurolinguistic programing NLP we call that shifting of an emotional thought process is basically breaking one's state. So if you're in this state of absolute anger and rage, the best thing you can do is find a way to switch that, change your state. And like you said, it could take time, but that is the most you get the best results from doing that, especially if you're very amped up and, you know, very charged as you know, in anger or any of the negative emotions that might be coming up. And the thing I wanted to also point out, what you said was that kids are always listening. You know, they are like sponges and they they're like the old term says monkey see, monkey do. Well, guess what? Humans are Adults are the same way. Now, if we take this to a business setting, you are the leader. You're the CEO. Everyone in your organization is not just watching you, but they're going to start modeling you. You'll you'll notice certain cultures that are permeated and you go, where did that come from? And then you get to know the CEO like, Oh, I see where it came from. And so you are so important as a leader of your company. You are the example. So everything Joel is saying permeates not only just coaching and how kids perceive you, but everywhere in life, those adults around you. As a leader, you want to be a leader that leads by example in all, in all times. And we're not perfect. Like Joel said, none of us are. But do the best you can and be aware that there's always somebody listening, always somebody taking notes and someone saying, That's the way I'm going to do it when I do it. Well, hope it's not when you're angry that they're going to mimic that model, I hope.
Joel Franco:
Not mean. But that's the it's so crucial. What you just said is absolutely true. It's the number one thing. Always look at it when I work with people is like, who am I working with? Yeah. And do I want to work with someone like that? Because that to me is very important too, because it's like, you know, it's not just like, okay, you want to work with me? Well, do I want to work with you?
Brian Kelly:
And there's this whole philosophy of coaching of, you know, not just coaching kids, but also of leading employees. And that is, do you want to be a tyrant? Do you want to lead by fear? I saw part of it, man, so much. So here's the thing, Joel. I remember so much about your trailer that that tells me how good it was. There was a scene where a coach was I don't know what it was an empty Gatorade bottle, but it was plastic. And he kept smacking this kid on top of the head to put a point across in front of his peers, no less. So he's not only shaming him, he's literally it probably didn't hurt. But at the same time, it's putting a bigger message to that kid than needed to be. In my humble opinion, I'm a I'm a fan of positive reinforcement. Is there a time and place for discipline? Yes, of course. But don't beat on a kid and don't mean that like literally. But he was like bonking him with this plastic bottle and berating him in front of it. Looked to me I couldn't hear. There was no audio behind it. But it was like, you don't you should not do that. You shouldn't shame people in front of their peers. You shouldn't smack them even in play. It wasn't play, even if it doesn't hurt. But the point was, the poor kid is going, If I screw up, I'm going to be, you know, physically beaten, whether it hurt or not, and I'm going to be mocked and shamed. And so they're going to be less apt to try to do things that may result in making mistakes, which is the very recipe for success, is making a ton of mistakes over and over and over. So it's like, you know, if I get somebody on my team when I did this, I coached youth sports and I was a youth almost. I was my early 20s and I loved it because I would do positive reinforcement if they are doing everything I ask them to do and they're trying and they're doing their best, but they miss the basket over and over and over.
Brian Kelly:
They don't make it in basketball, don't get on them. I don't say, Good job, you're jumping off the proper leg. You're extending, you're dribbling with the correct site. You're doing everything that I taught you. I applaud them and praise them. Well, there's a grown adult coach on the other end of the court. I'll never forget this. He was probably in his 40s and all I could hear in the back of my head was this guy yelling at his kids constantly all the time, you know? Yeah, discipline was involved. I had one kid who didn't do what I asked him to do, and he did it repeatedly. And I said, Take a lap. You're not taking another shot till you take a lap. So there was discipline, but positive reinforcement. It just works so much better in every possible scene I've ever been in, in sports, in business. And it just and people want to show up to work. People want to show up and play their hardest for you as a coach because you are positively reinforcing them instead of pushing them down with fear. Like if you do that again, I'm going to chastise you. What did that tell every other kid in that huddle that if they screwed up, they were going to get beat on the head with a Gatorade bottle and chastise. It's like, wow, they'll never forget it. Quite a soapbox there.
Joel Franco:
No, but you're correct, because that kid will never forget it. And that kid will forever associate in that particular moment you're talking about. It was in a soccer match or, you know, during halftime or whatever it was. Um, they'll never forget it. So for them, soccer will always be associated with someone hitting them on the head with something. And that's the worst possible thing that you can do to a kid. I mean, I remember telling one kid who was the coach was screaming, was the assistant coach, and the coach was screaming, belittling this kid. And he was like torturing this kid. And I remember I looked at him, the kid was almost in tears. And he said and he was he came to me because the coach asked me to talk to him and said, okay. What are you doing wrong? And he looked at me like this and said, okay. You're not smiling. And he looked to me like I had three heads and said the if you go if I put you back on the game and you don't smile, I will take you out. And he's like, that's it. Like, are you kidding? And I'm like, No, I'm not kidding. So if you better be smiling the whole time or you're out. And I did it because he was so I was trying to get him out of his the mindset that he was in of negative, like, I suck, I'm horrible. I'm the worst kid. I can never play soccer. I should play tennis. You know what I mean? Like that. And all of the sudden you could see like he went in and he was like thinking he's like, Oh, wait, hold on, coach, that I have to smile. So he started to. You know, like this fake kind of. But by the time to couple of minutes in, he started to smile because he he was able to switch that. And sometimes you can mean unfortunately, sometimes you the damage is done and it's very hard to switch someone's. Mentality or mindset in the middle of something. But at that time, got it worked. And he at the end of, you know, when he came in, he even scored or made a pass, I forget right now.
Joel Franco:
And he came back, Coach was smiling and that made me so happy, right? Because it's like, that's exactly what you want. You have to. But at the same thing in anything we do, obviously you're not going to tell a 40 year old, go out and smile necessarily. But in a way, yes, we are. Yeah, we are telling them. Go and enjoy it. Own it. Have fun with it. Like I always try to give my people the ownership to what they do. And yes, at the end of the day, it's my call. Because it's my. My movie, if you will, but I hate to even say it because it's really I can't make a movie by myself. No, I want the people that are working there, not working for me. They're working with me. They're my partners. They're my friends, you know? And that's to me, it's like you have to because I don't like that when people tell me, Oh, I work for you, it's like, No, you don't. Like, if you work for me, don't. Don't. No. Then no, I don't want that. Because then it means that we're not on the same wavelength. So, yes, someone has to make the decision. You can't have ten people deciding that. Never a good never. It never ends well. Now, of course it has to be me in this particular case. Or it's you or it's your listeners. Um. But need your input. Will take it all the time. No. Is everything you're going to tell me? Brilliant. No. But it 2 or 3 times it will be. And those 2 or 3 times it will. Yeah, let's do that instead, because that's a better idea. But that's what you have, especially in a creative environment where. There is no right answer. Really? It's like, No, like that better. Let's do it like that. You know, it's a better lighting or it's a better angle or it's chewed outside instead of inside, whatever it is. Um, but you have to listen. Listening.
Brian Kelly:
My gosh. It was like hearing my oh, I think we were separated at birth or something. Joel Were twins separated at birth? Because that's awesome. I mean, come on. The likeness is there. The. The accent. I mean, come on. We have everything.
Joel Franco:
A little wider. Yeah. I don't.
Brian Kelly:
Know. Well, yeah, I guess. I don't know. I'm getting pretty white, though. A little bit. But the cool thing is what you said about working with me instead of for me. That's my motto. Exactly. Even with people I pay in my company, I say we are here together as a team. Everything you just said, yes. Someone has to make the decision ultimately. So. But you're not working for me. We are a team and your input matters. Just everything you just said. It's not all going to be accepted. But you know what? Not all of my ideas are going to be accepted by me either. That's why you look for you for additional input. It's better to have more minds involved than just your own because there are different viewpoints, different experiences, different ages, different everything that help to make the overall result a better one. That one person alone could not come up with that kind of wonderful thing. That's what the it's sports and everything rolled up into one teamwork. You know, they say teamwork makes the dream work. And it's so true, So true in all of life. Life. Oh, I've never thought of this. Life is a team sport. What do you think of that, Joel?
Joel Franco:
It is. That's why I always said our movie is a microcosm of life. Because that's where we are in society, you know. And we could be here for three days talking about this. But fourth is. A representation of life. In a smaller piece, if you will. But it really is how we behave, how we conduct ourselves, how we sportsmanship, friendships, competition. And if we take that all deposit all the right way, it's fantastic. But. Unfortunately. The world doesn't quite work like that at the moment. Um, and it's a problem. I mean, the other day they were. I mean, I've seen a game where my son won a tournament, whatever. I mean, that's not the, the, the part of the story. But after the tournament and the kids were jumping up and down and we're celebrating, the parents of the other team started trying to attack the kids. At 12 years old. Well, it doesn't matter if there were 22, but at 12. And they thought it was okay to do because no one stopped them. And when we were like, Are you serious? You're attacking our 12 year olds because you lost the game at 12? Yeah. I mean, even if you lost the World Series, you still don't do that. I mean, it doesn't matter. You don't attack the kids. Yeah, it's like people nuts, but that's where but that's the craziness, right? It's like and people are afraid of stalking. They're afraid of, you know, how many people didn't want to talk to me because they were afraid of some black book that they were going to their kids were going to be in some magical, mystical black book. And like, you know, in the casinos in Las Vegas in the 50s and in the 60s, it's like there is no myth. There is no black book in youth sport. But in a way there is because. Oh, you're the trouble maker. So wait, because I reported abuse. I'm the trouble maker, all right? Not the person who committed the abuse, right? I am. But that's so a lot of parents wouldn't talk to me. A lot of kids didn't want to talk to me.
Joel Franco:
It was fascinating. A lot of big companies didn't want to talk to me. Oh, it was incredible. It was like this. Whoa. So all of these people, a lot of professionals who pretend to be to having foundation for kids and stuff like that didn't want to talk to me because. Oh, no, no. So it's like, Wait. So all of you people are not real. It was incredible. And then some of those people were still listening, you know, checking my Twitter, checking my Instagram, checking my whatever, because then I would get messages from them or would get messages from other people who told me that those people are scared of what I'm going to be doing in the movie. And it's like, well, if you're scared, why didn't you just talk to me? Right. So it's like it's a very weird dynamic. Of where we are in this youth sports world and consequently in the bigger world.
Brian Kelly:
Yes, it all comes down to if you have an opinion and it doesn't go the direction of the current ruling set, then you could be blacklisted in different ways. And that's why people are so afraid right now of what's been going on in the world, unfortunately. And that's that's that's what how shameful it is, is that's permeating into youth sports, of all things we have. Rowena Williams says In education we say that teaming done correctly results in collective efficacy. You you're so right. It is essential to a healthy business culture. Thank you, Rowena, for that. Yeah. And you know, it's interesting. I was it's so. The guest I have on this show, the topics come in waves. There seems to be a wave right now about talking about youth sports. The last guest had talked about it as well. It's pretty amazing how this happens. And there was one it brought to mind that something that actually defined how I went about life, which it kind of floored me. I'm like, I never thought about it this way, but I'm sure that's what it was. I played youth football for what I would now call a masochist coach who loved to see us suffer, and I don't think he truly loved it. That was his coaching style. And there was a coach that was on your your reel that basically said, Yeah, it turns out that when we coach, we typically take on the style of the coaches that coached us. And so, you know, it carries on your example. And so this individual, I don't know you probably can picture tackling dummies as round not so soft, but they were about as tall as we were as kids. And you would, you know, a coach would hold on to him and you would run into him and try to hit him. Well, they would lay those down on the ground horizontally end to end, and then on the other side, end to end and make a channel that you had to stay inside. Okay. Picture that two lines, and then they would line up an entire line of us on one end of this channel, the other on the other, and the two in front of the line.
Brian Kelly:
When the coach said go blew his whistle. Our instructions were to run as fast as we can and run into the other kid as hard as we could. I mean, absolutely. And the the whole point was he who hits the hardest hurts the least. That was correct. If you pulled up at all, you hurt. But always every single time one kid was hurt on every one of these. And then we'd get back to the back of the line. And we went through this over and over and over during practice. And then there were other times we would wear these mouthpieces. It's not easy to breathe freely with a mouthpiece on, and we would do these calisthenics where we're on all fours running across the field like a crab, and it's hard to breathe. And if one of us dropped our mouthpiece and he saw it flapping, we were all punished for it. But it just, you know, the practices were horrendous. The games were fun. I mean, that's it was like golf. You hit that one good shot that brings you back for another 18 holes. Right? But with this, the games were like glorious because we weren't being put through literal hell. But the practices, there were many practices for every one game. And I remember I ended up quitting after three years. I said, I can't do this anymore. This, I didn't know it at the time, but it was the reason was the coaching style. And it was him that coached me all three years. And I said, I can't do this anymore. But that instilled in me, Joel, that I, I thought I had to suffer to succeed in life as a result of that. I didn't realize that. I'm like, My God, I always put myself in a position that to make it harder than it needs to be because I think that's that was the recipe for success. I'm like, My God, I had no idea. Amazing, right?
Joel Franco:
But it really is. I see it with the girls coach. I see it with the people I work with. It's like. You see that? The kids I teach, it's incredible. Uh, one thing negative that happened to them. It's the one thing that will carry on forever. Because they won't. Ever because it takes, I think what is it like 12 times? You have to say something positive for every negative or something like that? Yeah, something along those lines. It's incredible. I mean, one of the biggest mistakes I ever made as a coach was viewing a play. You know, there were like ten years old, 12 years old, something like that. And there were one girl was taking off on the field, was one on one against the goalie. And then there was another girl that was running faster next to her. And here I am in my mind thinking. You know. Oh, crap. The other girl is offside. Make. You know. So I was trying to tell the girl, don't pass it to her because she's going to be offside, so be careful. Instead, what comes out is don't pass the ball to whatever her name was. Oh, as I'm saying that, I'm like. Oh, no. What did I just do? Right. And and I'm like, oh, no, that's not that's not what I want. That came out completely the wrong way. And so of course, that and you could see the girls were like, what do you mean? Because she had no idea what offside was. So I was like and I realized, you know, it's like one of those things that you see in slow motion and you go, No, you know, But so at halftime I had to explain to the girls, I am so sorry, That's not what I meant to do. This is what I was thinking and that's what I said. Of course, the girls were like, Coach, you're fine. Who cares? Because they knew that I would never say something like that on purpose. But in my mind I realized. Yeah, but if I don't correct it. The first time. They may not there, whatever. But if by some happens, it happens again. You know, five games later or something. Then. Hey, wait. That doesn't sound right. So it's like we have to as as whatever we are, whether we're a teacher, a coach, a producer like, you know, a director, a business owner or some other kind. We got to be careful on what we say and how we say it.
Brian Kelly:
Totally agree. Important. Jan Berle think it's Berle says it's so easy to be negative. So true. Yeah. And oh, my gosh. The thing is with you and your team saying, don't worry about it, coach, that's a testimony to you and the culture you develop. Because even with 1 or 2 slip ups, they understand that's not what you meant. So there's again, the importance of developing the proper culture surrounding the entire organization so that it's known kind of inherently the underlying intent, which is oftentimes the more important aspect or ingredient than the actual what was said. Because they knew your intent, Joel because of who you are and how you brought this organization together and how you develop that culture within the group. And that's why businesses either fail or or don't survive because they haven't put the time in or the cognitive juice, if you will, to say, you know, to always be alert and understand that, am I lifting this person up or am I degrading that person and not even knowing it? And just to always be thinking, what kind of impact am I having on my team? As I say these words as I do these actions which speak louder than words? What am I doing? Am I following what I preach? All these things go into one wonderful, beautiful recipe, if you will, for success. As long as it's a good recipe. And the ingredients are wholesome, right?
Joel Franco:
It has to be mean wheels. That's why I wanted to, you know, it's like we always try to, you know, oh, I'm perfect. I never make mistakes, but it's like, no, we make mistakes all the time. And like you said earlier, if we don't make mistakes, how are we going to learn?
Brian Kelly:
Yeah. Forget who. I've read so many books and many say, you know, make as many mistakes as you can and make them as quickly as you can, because the faster you learn what not to do, the faster you will achieve success. It's that simple. And that's the thing. Human nature, we want to be right. You just said it all the time. What is that? It's a three letter word called ego, which is the cancer to success. It truly is. It really is. And it is. And it's. It's not easy to throw that thing away. Even to this day. I catch myself like, don't let that don't let that ego get in your way. Ask for help. Be vulnerable. Be okay to be incorrect and ask for somebody to give you the correct answer. It's not a sign of weakness. It's literally going to be a sign of strength over time if you practice that on a regular basis. And, you know, I used to think that Joel, if I would talk to someone, if I asked them a question, I would think they're thinking, Oh, you don't know the answer to that. You must be dumb. Right. And I think every one of us kind of goes to that to a degree where others where they're probably instead perceiving, Oh, you want my help? A wonderful I feel so happy that you came to me of all people. Sure, I'll help you out. That's what they're really probably thinking versus, Oh, you must be dumb. But we put in our own heads that we're not.
Joel Franco:
That's our that's our insecurities as humans. That and we all have those and we all go through those and you go like, Well, can I actually ask that person or could I ask that person? Or should I ask this? You know, it's like, no, ask both, ask everybody. And that's what I try to do. Now, again, I wish I can say, like Jen just says, so true. Um. It's we have to I mean, we just have to I mean, and if we screw up, we screw up. We just. Okay. Adjust, redo, reset and go at it again. There you go.
Brian Kelly:
That's it. Get up. Get on that horse and go after it again. Jan Bro did say mistakes help learning and a positive outcome. So true. So true. All right. We're getting to the end of it. I can't believe it. That's a sign that I know I had a good time because we're at the end. I don't even know we were getting there. I do have a final question to ask you that I close every show out with Joel. It's a profound one. It's powerful and it's beautiful at the same time. And some of you may have been noticing there was something scrolling on the bottom as we've been here live. And if you're not watching live, why not? Because you should be You should be on the mind body business show.com. Go there, register it's free. You actually get a gift, a whopping gift, a hotel discount card just for registering. And all we do is announce to you five minutes before we go live with the link, you can click on and join us here live and do what you are going to be able to do that of those of you that are watching live now, which is enter to win a five night stay at a five star luxury resort compliments of reach your peak, only those who are watching live are allowed to enter to win, who can enter. We know who you are. We see the numbers as we're doing this. And so I'm going to bring that up. And so the question will come up after that, Joel. And the cool thing is you're going to love it. It has a tiny bit of personal flair to it, but not too bad. And we'll get into that in just a second. And then a tiny bird or a little bird told me you might have something to offer as well. Do you recall that? I'll put it up on the screen here, offer your viewers and listeners a free consultation. And so think about that as I'm going through this, like, how do you want to deliver it? We'll do the details here in just a minute. You know, if you want to send an email, however you want that to happen so you can think about that.
Brian Kelly:
But before we do that, I'm going to let everybody know how they can win that five night stay at a five star luxury resort, compliments to reach your peak. All you have to do is again, write this resource down. Write it down. It's a it's a web address and then enter to win after the show is over. Yes. We'll be monitoring. We have people for that. So go ahead. Write this down. I'm going to put it up on the screen right now. For those of you watching live you want to go to at the end of the show, you go to Rhipidium forward slash vacation. That's an actual Web address. P stands for reach your peak.com/vacation, all lowercase. Don't forget lowercase everything, no caps. And then you'll be able to enter a win right there on that form. Write that down and I can't wait to see who wins that. And then Joel Franco, we have an amazing, amazing question to end this show. Before we do that, I want to give one more shout out to your website for all to go visit. And that is where our children play.org, where our children play.org. It's a phenomenal I'll just put it up really quick. It's a great site where you can go and donate to the cause. Remember, you're impacting not only the youth, but this will also help to permeate into the adults as well. Those who are the parents who might be seeing themselves on these documentaries, going after another adult and literally fist fighting in front of their kids during or after or in between half times, whatever of sporting events. So be sure to go and visit where our children play.org. Donate, contribute support in any way you possibly can. Is there any specific way that you would prefer one or the other? Joel for folks to support?
Joel Franco:
Um, well, they can of course, go to the website and donate if they want. Um, reaching out to us is always the best way they can contact us via all our social medias. Um, if they go on the website, there's a way for them to reach out to us directly from the website as well so they can just do it. That's the best way. So it's directly to me and to us. It's my team so we can help, you know, we can answer questions. We can do a lot more things that way.
Brian Kelly:
Are you looking for additional examples of both positive and negative occurrences that are ongoing that you could then go possibly film? Do you need that at this moment? Is that something you want to do?
Joel Franco:
We always want it. We always need it. If it doesn't end up in the movie, which of course we cannot possibly put every single thing that we have filmed in the film. If not, it would be a three day long thing. Uh, and I don't think anybody wants to sit through it 24 hour, 48 hour film. Um. I don't think I would. Uh, but yeah, it would be great because there's a lot of things we want to do. We want to create stuff on YouTube, stuff on TikTok, stuff, on all of those other things for the website. Because we the thing is that the movie is just one aspect of what we're doing and we want to be able to continue the conversation after the movie because as we all know, even if the movie is the most successful movie in the planet, it will be the greatest documentary ever created. Let's just go nuts. Um, it still won't be the solution to everything because people will forget about it in, you know, a couple of days. So we want to be able to continue the conversation. So please keep submitting to us, keep reaching out to us, keep telling us your story because we want to know about it and because your support is not going to be over tomorrow. So we want to and we hope it's not because it's such a beautiful thing when it's done right. But we want to hear about it. We want to tell more stories. We want to share the story. So please reach out to us.
Brian Kelly:
Yeah, maybe turn it into a docu series as time goes on after the first one. Yeah. And you could I mean, so 24 hours, you could just chop it up into one hour segments 24 times and make it, you know, people will binge watch this on Netflix. Come on. I love it. It would be awesome. All right. So be sure to go to where our children play.org and support this amazing man Joel Franco. Amazing dad, father coach, former athlete himself, should I say former? Maybe you still are. Uh, sorry if I got that wrong. At the moment.
Joel Franco:
I'm a former former former producer at the moment. I love.
Brian Kelly:
It. All right. So like I said, I like to close out every show with a very profound question. And want to let you know up front, Joel, that this question, there is no possible way of answering it incorrectly. There's an impossible there is no such thing as an incorrect answer. And so it's not a test. It's just going to be your personal response. That's what makes it personal. It's unique to you. That's it. The exact opposite is true. The only correct answer will be that of yours, because it is personal. It's unique to you whether you have the answer instantly, whether it takes you seconds. That also is absolutely perfect because once again, it's your answer. So there's absolutely no pressure except for the fact that I've done such a build up on this. Your curiosity is probably through the roof, and that's okay. It is. So that's I love this question. Oh, but yeah, I've asked this of, gosh, well over a hundred entrepreneurs and successful business people like yourself that and every one of them answered it perfectly because it was their answer. So it's awesome. Are you ready?
Joel Franco:
I'm ready.
Brian Kelly:
Go for.
Joel Franco:
It. Come on, let's go. Let's do it.
Brian Kelly:
Here we go. Joel Franco. How do you. Define. Success.
Joel Franco:
You were not kidding. You leave me with a bomb on this one. Um, I. If you could go. Good, bad, happy. And you can look at yourself in the mirror and you're okay with everything you did that day. That's success if you have reached. Your goals and you did it the right way, the way you wanted to do them. What else is there? That's really it.
Brian Kelly:
I love it. I love it. I love it. And like I said, there was that was a perfect answer. It was your answer. And I appreciate you so much, Joel, for everything, your authenticity, your vulnerability, your truth telling and your mission. What you're doing is going to impact not just the youth. Like I was saying earlier, it will also impact the adults that are involved in all of this positively and negatively, those that have been involved thus far. And it'll be a great lesson. It's it's a life lesson. Like you say, it it really does go in. It's a representation of microcosm, I think you said, of life itself. And it is and I love that you're bringing this to light and that, you know, many more people will be aware of what's going on, not just in the sporting world, but this also is representative of how we as humans act throughout our daily lives. So I think it's great to bring this to the forefront and I look forward to seeing it on Netflix. I look forward to seeing the next second series that goes beyond the first, but let's go with the first one first. So please, everyone, uh, please, please, please go to where our children play.org and support however you can, whether it's just a supportive comment, maybe a donation monetarily, whatever works for you. But Joel has the heart of an angel and we want to get this man's work out to the world. Go to that site and look at the trailer. You'll see what a magnificent job he does with his, you know, Forte. What he's really good at is producing and directing and the cinematography, all of the video, the film, the film. I'm not a I'm not in the industry, so I don't know if I say it right, but it's well done. Let's just put it that way. And so, Joel, you've been an absolute pleasure. Thank. Oh, you're very welcome. Thank you. Oh, my goodness. Yeah. Success is true happiness. Yeah, We got Jan going now. Success is true happiness. Thank you, Jan. Oh, he. He's got it. Yes, he does.
Brian Kelly:
And then. Thank you, Joel. Yes, yes. Jan, thank you so much for wonderful, uh, for wonderful engagement. Appreciate that. All right, We have reached the end. Um, out of respect for everyone out there, we could go another hour easily. And I know Joel would be so gracious to do that. So we're just going to do that right now. I'm kidding. We're going to call this a show for everyone watching. We appreciate you. Please, everyone out there do two things after the show is over. Number one, go out there and continue to serve more people and crush it in your business. And then number two, above all else to a person, please, everyone be blessed. That is it. From myself, the host of this show, the Mind Body Business show, Brian Kelly on behalf of the amazing Joel Franco. Stay tuned for our next episode coming to you roughly one week from tonight. We do this every week. Can't wait to see you there until then. So long, everybody. Have a great one. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Joel Franco
Joel Franco is brilliant at telling compelling stories with an elegant voice, a crisp Italian sensibility, and beautiful pictures. His vision, and intensity bring leadership, heart, and an eye for detail to his films. His understanding of the human condition and his passion for authenticity combine to create artistic works that draw the audience in and make them feel. He is an outgoing team leader, who consistently pushes to exceed the expected norm in project delivery while helping to maintain a positive environment. Colleagues trust his refreshing character and understand that he is a man of commitment and does what he says he will do when he says he will do it.
Where Our Children Play is a global organization that aims to provide children involved in sports with the resources they need to succeed. This includes creating a network of individuals and organizations that can respond to the needs of young athletes, their families, and coaches from around the world.
Connect with Joel:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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