Special Guest Expert - Joel Remandaban: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone welcome, welcome, welcome. Hey I'm Brian Kelly and this is The MIND BODY BUSINESS Show. So glad you could come on with us tonight. We have an amazing show ahead of us. We're going to talk about the three pillars of success - Mind, Body, and Business real briefly. We're going to bring up a wonderful snippet from a book and then we are going to bring on our Guest Expert of the evening. You are going to love this man. He is going to rock the night. That's going to happen right now.The MIND BODY BUSINESS Show. What is that all about? Well, here's the thing. Many people will spend all of their resources including finances and they will risk their health and put that on the back burner in order to gain riches in their business. I've seen it time and again. I've been guilty of it myself. And here's what often happens, unfortunately, is folks that you know entrepreneurs tend to get too tied up into their business and let their health go, it becomes secondary. And what they do is they spend their whole life amassing a fortune and then when they get to that point, they begin to spend the rest of their life trying to get their health back. And part of my mission and purpose is to turn that ship around and reverse the priority and start with the mind and make that your priority and to help you give you the tools and resources through these shows. And the guest experts that we have on like the one you're about to witness tonight. I can't wait for you to meet him. And through the mind, through mindset, through proven subconscious level reprogramming of the mind techniques that will get you to the results you want much faster, much quicker. It will help you in all areas of your life with health, with fitness, with business, every area. And on the note of fitness, Body. Exercising and nutrition. Our current guest is actually an expert in this area. We might talk about it. We're just going to talk about whatever is best for you. The highest value we can give you. "Body" is very important. So, your mind is a great tool, a great asset. It must be operating at peak performance in order to do that. Your body must also be doing the same. I like to say the mind and body are a team. More importantly, the mind and body are your team and if you have one team member that's not pulling the grade, if they're not doing everything that they can be doing, operating at a peak optimal rate of performance then the team as a whole suffers. Does it? Is that correct? Yes of course. And so, we want to put all three of these together. And in business - sales, marketing, team building, building systems. If you master all three of those then you're doing pretty well in business. Very few do. And we are hitting on these topics each and every show. We're going to be hitting several of these three areas tonight with our special guest who's coming on. And one of the things that, you know, in between watching these shows that we come on normally once a week. We have a special edition coming up this Monday. Highly recommend that you view that, tune to that especially if you're a business owner, entrepreneur, you won't believe. Anyway, I don't want to digress to that. I want to concentrate on this show. A mentor of mine many years ago told me one thing, one thing that was key to success and he looked at me. I remember, I remember it like yesterday it was gosh, probably going on 10 years ago. He looked at me and said, "Brian, if people just did this one thing, if they just did this one thing, they would all become super rich." That was the word he used was "rich." And I'm sitting in his massive office this is back East in Massachusetts, and he turned around went to this cabinet. It was floor to ceiling, huge cabinet. And he opened both doors and there were nothing but shelves in there. Shelf after shelf of books just like you see behind me. (gesturing hands behind him pointing to bookcase) Books on personal development. Books on business. Books on health and fitness. Everything there was what this man absorbed in this man himself was a multimillionaire at that moment. And I thought, "You know what? That seems too simple. That can't be right. Just reading books that's going to help me become rich? I don't believe it." Here I am sitting with the guy who's telling me ... you know it's the ego getting in the way. Well thankfully, many years later, fast forwarding, another mentor of mine not only expressed the importance of reading, he also showed by example because I worked with him on a weekly basis. And I would see him listening and Audible. Reading physical books all the time. All right I'm going to follow his example. And since then, I started reading voraciously and I began reading through Audible because I found that I could absorb the information through listening. Your method of learning and absorbing might be different. We each have different modes of learning that are optimal rates of learning. Mine happens to be audibly. I didn't know that till I started. And so, I'm glad that's the case because what I get to do is turn on Audible when I'm in the car where I normally would be doing something less productive like just listening to music which is ok, but it's not productive. It might be relaxing me, but it's not productive, it's not advancing me in where I want to be advancing so, I listen to it in the car. Everywhere I go. And one of the great things with this Audible app is as you're listening, as you're listening to a book and if you hear something that is like, "oh, you know I like that that is a good point. You just tap a little ribbon. It looks like a rib and it's actually a bookmark icon and it instantly stores the bookmark for you. So, you just look down once more. It's no more than turning the dial on the old radios in the cars if you remember that. And so, it's stored and then I can access it later on any device including my browser which we're going to do in just a second because I'm going to bring up a bookmark that I set while I was driving around that has a good lead in to what we're going to be talking about tonight with our guest. And so, with that we're going to move on over to that section that I call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, Read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
And there you see it right there, ReachYourPeakLibrary.com. (Showing information on screen) Now, if you're watching this and you're sitting at a desk, please stay with us. Just take notes, write down notes, and you can go to the website later. ReachYourPeakLibrary.com, right there on your screen. Just sit with us. Pay attention because when we bring on this special guest, you're going to want to really take notes. I mean you're going to get writer's cramp because of the wisdom that this man holds. In the meantime, ReachYourPeakLibrary.com. So, I began reading voraciously, as I mentioned earlier. So, the entire story about that file cabinet is right there in video form. It's written in written form so, if you like to listen or watch or read there all three forms are there for you. And then here are all the books. In fact, I'm a little behind. I need to add a couple more that I have read since updating this list, but there are about 40 or so there. And the reason I did this was for no other reason than to provide you with a resource that you can go to if you're just starting maybe you've read a few and you want to know what another good book is. Well, at least you know at least one other entrepreneur that's vetted, personally, these books to be of value. Every one of these has value and if it didn't - Not every book I've read is in this list let's put it that way. And so, if they don't cut the grade, then I don't put them in here. And so, there's book after book as you can see there and you can just click on any of these buttons to acquire whatever version works best for you. These go straight to Amazon. It's not my creation of a product site or anything like that. I just wanted to provide this service to you. And so, what we're going to do now is jump over to one of the latest books I just finished. It's not even on this list yet. We're going to play a little snippet. And that's from a book called Own the Day: Own Your Life by Aubrey Marcus. He's the founder and CEO of a company called Onnit with 2 Ns. It's all about health and fitness. He's created a supplement empire. I personally consume his products and my mentor, Mel Cutler, met him in person and told me about that meeting and I thought I got to get this book and learn more about this guy. I was very intrigued by everything. So, what we're going to do is play a little snippet. You're going to hear this and it's about a minute in length and then from there we will move on and introduce our guest experts so, take a good hard listen.
Narrator:
Thankfully more and more prominent and successful people are talking about the importance of sleep. Matthew McConaughey has publicly talked about needing 8 1/2 hours per day. Heidi Klum gets 10 hours every night and that's with two kids. That has some serious beauty sleep. LeBron James and Roger Federer have both said they sleep 12 hours per night, half the day. Bill Gates has talked about his need for a solid 7 hours of sack time per night. He's jealous he says of short sleepers, people who can do with less, but for him it is crucial to get his sleep. Jeff Bezos, the founder of a multi-multibillion dollar online empire is right there with him. I just feel so much better all day long if I've had 8 hours. Here's the deal I can make with you, if you take your sleep seriously you will get more done with less stress. For some, it sounds too good to be true. Like golden eggs from a goose. But the productivity and lifestyle benefits of sleep have all been very well researched and well documented.
Brian Kelly:
And we'll stop it there. Amazing. I was so thankful that Aubrey wrote that because how many of you have heard about...there'll be time for sleep like he said, "when you're dead." There'll be time for sleep later. The thing is, this sleep is extremely important to all of us each and every one of us, every single day. And it is a fact that each of us require different amounts of sleep to be completely refreshed, regenerated, repaired during the night when we're sleeping. And so, to hear people like LeBron James and the tennis player, whose name now escaped me, needing 12 hours of sleep every single day. Heidi Klum. Come on. So, that helped me a lot because I've never been one that could get by on 6 hours sleep. 7 is my absolute minimum, personally. If I get 8, now I'm happy. 8 is my magic number. Just so happens that's the commonly referred to number. But yours might be different. I'm actually jealous of those that can get by with 5 or 6 a night big time because all that extra stuff I could be doing. But it is what it is. We are all made differently. So, very important to have your sleep because it's very important to have your health. And on that note that is where we are going to segue in and bring on our special guest via the special Guest Expert Spotlight.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.
Brian Kelly:
And there he is, ladies and gentleman. (pointing to side of screen) It is the one, the only, Joel Christopher Remandaban on Are you going by Joel these days? Or Joel Chris?
Joel Christopher Remandaban:
Yes.
Brian Kelly:
You're new. So Joel Chris.
Joel Christopher Remandaban:
Yes. Joel Christopher was fat. Now, he is thin.
Brian Kelly:
I love it. You slimmed down the name. Well let me give you a quick little intro here Joel and then we'll bring you on, officially. Joel is an internationally acclaimed Internet marketer, speaker, trainer, and Amazon Best Selling Author. (showing book on screen) Here is the book itself. You see his name, but the long name, the bigger name. I won't say the other word. He is best known as the Master List Builder. In fact, we met - I don't remember how many years ago, it's been a long time ago - and that's how I knew him, was the Master List Builder. We'll talk about that tonight. Long before the days of social media, Joel amassed an opt-in email list of more than a 153,000 newsletter subscribers in as short as 3 years. In today's day with social media, that may not seem like a huge deal back then. That was a monstrous deal in a great way, that was truly unprecedented for its time. Absolutely. Recently Joel utilizes passed skills to launch a massive social media campaign to save his own life. I love how he just adjusted and came back. He went away for a while from internet marketing, for quite a while, came back and they had this whole new world in front of him and he was flexible. He got busy. He learned to save his own life. It's amazing. And as a result, he found a living kidney donor that will prolong his life without dialysis for another 20 - 30 years or more. Thank the Lord that was amazing. I'm so excited for you, Joel. This just happened a short while ago, ladies and gentlemen. And real quick, before we move on, watch the show to the very end. For those you watching live on one of the live platforms. If you're listening on the podcast, it'll be too late for that. But if you're watching live, watch the show 'til end for a chance to win a complimentary stay at a 5-star luxury resort in Mexico compliments of PowerTexting.com by my good buddy, Jason Nast and his partner, Rhonda. With that, Joel Chris, how are you doing, my friend? It's been a long time and - I just gave an intro. It was a bio, right? If you wouldn't mind, could you tell us more about yourself in your own words. Those were your own words, I get that, but live and in person, give a little bit more behind you. Who you are, what makes you tick, and also what are you up to these days? What are you up to lately?
Joel Christopher Remandaban:
All right. Yes, my name is Joel. I came from the Philippines. I was recruited here back on 8/8/88 as a physical therapist. And then the Internet Marketing bug caught me. So, I bought my first domain, November 13, 1999 and launched my first website SuccessAccess.com on 1/1/2000. So, New Year's Day in 2000 and I didn't really know what to do because I was not a techie. I was more of a touchy, feely physical therapist, but it took me 2 years to learn it and to actually make some money. After 2 years, then I really focused on it like I found my niche, which is email marketing and email list building and I just zeroed in on it. And I became a master at it. And I did this speaking, traveling all of that, up until 2010 when my health went down. Just a quick background. When I was born, I was an infant, I had a kidney infection. OK? And then, it became dormant. No signs of symptoms from age 8 to about 35. I showed signs and symptoms. So, they did a biopsy of my kidney and they found out I still have what we call IgA Nephropathy which is an immune disease. So, because like doctors said, I lose weight, at least 60 pounds, and then I change my lifestyle and reduce my stress. Back then, my internet marketing career was very stressful. I was forming an outsourced company in the Philippines which was for social media marketing. And remember this was 2006, the main social networking site that there was MySpace and a believe Twitter. Facebook was not in vogue yet. YouTube just starting. So, I was way ahead of my time. So, I was... Peter Principle, I was promoted to my level of incompetence. So, I had to back up, close my company and resume my physical therapy career and little did I know that after eight years from 2010, when I started to change my lifestyle, my diet, my exercise, and my activity, little did I know that I will be using my internet marketing skills to save my own life which I did through the social media campaign, that we'll be talking about later on in this interview and it actually saved my life. Now, my endeavor, what I'm into now is really learning internet marketing and mastering it even more. But this time, focus on a different niche. And also, as my pay-it-forward social entrepreneurship venture is what we call Super Kidney which also I'm going to lay lay out a little bit for this interview. So, that's what I'm focusing right now. I'm just recovering from my kidney transplant, which happened on July 10th, a little over a month ago. So, that's my background. And that's where I'm going to at this moment, Brian.
Brian Kelly:
I love the fact that your taking what you learned and relearned, in a whole new world, and you're mastering it, once again, your information went viral, again. And the cool thing is, now that you've saved your own life, you told me even before you even knew you were going to get that kidney that your goal and mission was to help others after you were able to save your own life. And I love that you're actually holding true to that. I never had a doubt you would. I know you're a man of integrity, high integrity. You wouldn't be on my show if you didn't, brother. No one would. You have to be high integrity. So, I appreciate you for helping others. This is the kind of heart that this man has. He's just now recovering; he's not 100% yet. Not full strength back, but the guy... you impressed me so much, Joel, because even in the midst of going through dialysis, which I cannot imagine the energy drain that you went through on your daily basis and you still kept that great positive attitude and the fact that you were still, even at that point, thinking of others, to help others is just a testimony to you. And what makes you tick. So, I appreciate you, brother.
Joel Christopher Remandaban:
Thank you.
Brian Kelly:
And we were just talking about... right before we brought you on about the importance of reading and for our guests, for our audience that are out there that are listening and watching. Would you consider yourself to be an avid reader? And if so, what book are you reading at this moment?
Joel Christopher Remandaban:
An avid reader is an understatement for me. (laughing) I'm a voracious reader. I'll give you an example, just in the last 4 days; I'm already on my 5th book. So, I did a book a day since about Monday, this week. I started with this. (Showing eBook from phone on screen) I don't know if you can see this book. It's called Your Mark On The World. It's about making a difference in the world. And then I followed up with Crowdfunding for Social Good which is subtitle Financing Your Mark on the World and then Non-Profit Crowdfunding Explained and then currently, I'm on my latest book which is 925 Ideas To Help You Save Money, Get Out of Debt and Retire a Millionaire In Order For You To Leave Your Mark On The World. So, I've been reading that one. I've finished reading Journey, right now, because I want to prepare myself and my team to launch this...what we call Social Enterprise of finding kidney donors for others. There's actually 100,000 other Americans who are in need of a kidney donor and a kidney transplant, right now. Every single day, there's 22 of us, who were on dialysis or who are dialysis, dying waiting, every day, about 4500 a year from kidney related diseases. OK? Mine is just a tip of the iceberg, which IgA Nephropathy. The number one cause for kidney disease is diabetes, high blood pressure, and an inherent familial disease called Holistic Kidney Disease, OK? Without getting into medical terms, Basically, what I'm coming up with or my team are coming up with is an app that will increase the awareness for living kidney donation, which will compel others to donate and help save lives. So, my action really is to transform the world one kidney at a time, but it doesn't take... it takes more than one person to do it. So, I'm building a community around this concept. I have started last year because I had this idea last year. So, the next 90 days, I'm going to be launching piece by piece of the whole venture from creating a non-profit to creating a social enterprise marketing plan to launch it, actually developing the app and eventually launching it.
Brian Kelly:
Let's talk about that in a little more in depth because what you basically have created here is a movement and you're doing it via community, and that's what a movement requires is to have a community behind it and it's very similar to a business, is it not? I mean it's just like starting up a business and building it, marketing it to get the word out. So, you started touching on it. How do you go about or how do you plan to actually market your movement? What different tools and techniques - this one of the most popular topics on the show is how do successful entrepreneurs market their business, or in your case, movement? So, how do you go about marketing your movement? And then whether it's for this movement or your past business, maybe for when you were the Master List Builder, what's been your most successful form, thus far, of marketing?
Joel Christopher Remandaban:
I would say it wasn't really marketing a product, but it was about marketing and essentially creating a viral marketing campaign using social media to save my own life because no matter how much I make and I end up dead 2 years from now, that's not going to matter, OK? My kids need me so, I'd rather.... I would consider beyond all the money I've made as the Master List Builder for about 8 - 10 years... It is more... because health is the number one wealth. I couldn't tell the difference. I was weak. I had no time for anything else, but dialysis, work, and my kids. That said, I basically got cooped up in my house or when I see patients for physical therapy or when I go out with my kids. But that's it. No social life at all for the last 3 1/2 years since I've been to dialysis. But I had to make those sacrifices and I don't really call them sacrifices. To me, it was like a way of life because if I don't go to dialysis, I'd be dead. OK? So, that would be what I considered my most successful marketing campaign to date, yet.
Brian Kelly:
Fantastic.
Joel Christopher Remandaban:
But doubt will pale with what I have in mind with SuperKidney.com -
Brian Kelly:
I have no doubt about that. (laughing)
Joel Christopher Remandaban:
Because, you know, Kidney For Joel was all about just saving my life, right? Finding one donor. Now, Super Kidney will help save 10s, if not 100,000 lives, many times over than I did with myself. All I had to do, really, is mimic and improve what I did last year to a much better version of it this year, because I learned a lot.
Brian Kelly:
And you are one of the most goal-oriented and successful at reaching your goal type of people I've ever met because I remember seeing - you would do Facebook Live's while you're sitting in your chair, getting dialysis, and you're there marketing for Kidney For Joel and for the movement. And you're learning, you are learning, I remember at one point, you went to a full blown course on Instagram to learn that form of social media marketing. And I know that you, once you put your mind to something, man, and there is no holding you back. You're one of the best I've ever seen at actually proclaiming you're going to do something and then following through. And not only just doing it, but crushing it. And I appreciate that. I mean you're not...you weren't. Well and we were talking business things but this was before you started getting really close to the kidney finally coming. And I remember you gave me the key, you gave me the key because you just touched on and if you don't mind, I want to bring up the fact that you said you're not a techie, right? You said you're not a techie and somehow, though, even not being a techie when it requires a lot of technical skill, you became the Master List Builder of building these e-mail lists. Some are like, "Well, how the heck? What? How do you do that?" And you said, "Brian, I want to tell you what the secret is." I said, "Oh man, I'm all ears. Please tell me." And for those of you watching, do you want to know what that is? Go ahead and give me a thumbs up or a Love or something and say, "yes, I want to know!" Because I'm going to tell you. Joel told me the secret to his success. There's 2 things: he says he takes the very complex - he's very good at making complex situations very simple. He takes a complex issue, problem, situation and simplifies it greatly. The second and most important key that hit me right between the eyes and I thought, "oh my gosh, now I know what I need to do" was to delegate. And he delegated to some VA's of his that he put to work, that had the technical expertise and just told him what he needed done in layman's terms, and they went off and made him and helped make him The Master List Builder. Of course, this guy was on stage, he didn't just sit back. He worked hard. This guy works harder than most people I've ever met. But thank you for that, because as a result of that, I now have one and now a second apprentice coming on to help me. And it has been a Godsend. I had no idea how much relief and liberation help could bring. And it started opening my mind to all the additional possibilities there are now, because now I'm not sitting there thinking, "well, I'm only one person. I only have so much time." Now I'm thinking, "wait, I don't need to worry about that anymore. All I need to do is sit down and do it once. Trained the apprentice and they're off and running." And so thank you for that valuable, valuable advice. I will never forget, Joel.
Joel Christopher Remandaban:
You're welcome. And also, here's another secret, OK? You make your audience a part of your story. Make them own your story. It's their story. Then you rally them around that cause. I call social entrepreneurship as doing well by doing good. Using social media for a social cause. I've always been a social entrepreneur by heart. I didn't know it until I met this guy named David Eubie who took me into this article on... I don't really remember that magazine Web 2.0, there was a story about this guy called The Banker to the Poor, Muhammad Yunus from Bangladesh. He created a movement of millions and millions of people doing micro-loans, like $50, $100 to the poor people of his country, Bangladesh. And $100 can mean a lot for somebody who lives in a third world country. but he created this movement. And I read his biography and all that and I said, "that's what I wanted to do." This is it. This was back in 2006. That's why I started my social media outsourcing company because of that purpose. My only mistake was this; I didn't have a role model. I didn't have a platform or a blueprint to follow. I did it my own way without somebody teaching me or learning from them. So, you know how pioneers are, they get the arrows in the back, mud in their face. I did that. That's why I failed miserably in getting that outsourcing company up and running. By the time I was ready to make it up to the successful... like on the brink of success, my body just wore down. It just went down. So, that's another thing. Make them own your story and then make sure you have the help of everybody. They don't have to, like for example, in social media, if you're doing a crowdfunding, they don't have to donate. If they just share it to like 5 of their friends. And those 5 will share them to like 10 of their friends, it can go viral. That's what happened to my car magnet sign. There was this lady named, Dolce Del Toro, who was behind a truck. It's a truck of my mechanic's best friend that has my car magnet. "Need a kidney. KidneyForJoel.com" and my phone number. She took a snapshot and guess what happened after? She took a snapshot, she posted on her Facebook, it went viral. (showing KidneyForJoel.com website on screen) It was shared. Almost 80,000 times in less than a month. That really made it viral. It was amazing. So, make them own the story and it make them part of the whole program, make them a part of your story.
Brian Kelly:
Excellent. Thank you for that advice. Now, you can see on the screen, this is the site he's referring to KidneyForJoel.com that he's going to be switching over to - what is it? SuperKidney.com.
Joel Christopher Remandaban:
SuperKidney.com, Yes.
Brian Kelly:
And probably morphing some of this over there or a redoing it from scratch. I don't know, but either way, look at what he's done while he was - This was happening while he was in a reduced state of health.
Joel Christopher Remandaban:
Yes.
Brian Kelly:
And if someone like Joel in that state of health can do this, can you imagine what Joel's going to do now, when he's feeling good. But also, let's bring that and redirect it back to you, the audience member, What's your excuse? There is none. I mean, let's get busy and just take notes. Follow the advice of Joel, of all the past guest experts that have been on this show, and the future ones coming on because there is a common theme going here over and over and over. One of them is discipline and that's something that Joel epitomizes. He has discipline like nobody else. I mean, if he's going to do something, he will schedule out his day to the hour and he will get it done. He's got kids to take care of. He's got his kidney to take care of. He's got a job to take care of. And all this while doing dialysis for many hours, I don't know, honestly, how you did it, Joel, with your reduced state of energy and everything else. And look what he's done. And he's doing it by delegating and he's also - he won't probably admit this, but he's a brilliant, brilliant man because they put what - what's on his website is out of his brain and he's directing. We've had talks where he's directed me on things to do like delegate. And I listened to him. I got smarter. I started listening to successful people and actually putting into play what they tell me and I can't wait for the next nugget of gold from Joel, or whomever crosses my path, because when I meet somebody successful and I get advice from them, I'm all over it now. And so, listen to Joel and follow Joel. Actually study his campaigns, go onto Facebook and Like him and Friend him on Facebook and study his campaigns. Knowing Joel, if you have a question, he'll answer it. And say, "hey man, how did you go about doing that one? How are you marking on Instagram?" He may not sit there and teach you, but he might point you to a resource that can help you learn. So, be respectful of his time, as well. But definitely, he's a man with a heart of gold and he's - you see it, you hear it. He wants to help people. He wants to help those who are in need of a kidney. And I know him; he would love to help anyone who is looking for business help. That's not his goal. That's not his main thrust so, just understand that please. But he just loves to help and that's the other common denominator with every entrepreneur I've interviewed, thus far. And those that are going to be coming on the show is that they love to serve. They love to serve others and help. It's just...to me, it seems like a inbred human trait that all have, but it's not necessarily the truth, but Joel definitely does. And you know, Joel, I know that you've worked hard. Even back when was it 1999 from then on until you kind of bowed out of Internet marketing for a while and then you got back into it. And each time, I know it's true for me, success comes at some cost at some point. There are sacrifices that must be made. Whether their good, whether their bad; they happen. Something has to give way to the time you're spending building that business, building that movement...etc. So, what sacrifices have you had to make yourself to become so successful as you have?
Brian Kelly:
Well back in the olden days, between 2001 and 2010, I traveled a lot. In the beginning, I was able to bring my ex-wife and my daughter, Simone, to wherever I spoke and then later on, my daughter had to go to school. So, I can't take them anymore. They have to stay. So, I travel even more and this time I travel outside the US. I was mostly in Asia, different parts to speak and then forced my business; my outsourcing business was in the Philippines. So, I was gone most of the time so, I actually sacrifice my marriage, my health. What else? But I guess the most difficult part was being away from my daughter, Simone, at the time. And when Anton was born, it was 2006. That's when I started my other company. And in hindsight... Hindsight is always 20/20, OK? I can see it clearly now. However though, my getting divorced not saying any bad thing about my ex, or anything like that, was actually a blessing in disguise. I never wanted a divorce because in my family, that's not the norm. My parents were married for almost 50 years before my father died. However though, because the doctor told me improving your diet, lose 60 pounds, at least in the next... I don't know how long, and then reduce your stress. If you could eliminate your stress, reduce it and then exercise more. Now, part one was easy. Lose the weight, exercise, and eat properly. That was the easy part, OK? Because I have some control about it. As far as my relationship went, my marriage went, It was a two-way street. It just wasn't... Me being gone... Because even though your partner is gone, that doesn't make you have an excuse of playing around. Anyways, the point is this; little did I know that separation, that divorce eventually, was the best blessing in disguise because I finally discovered that, when everything was clear, I had no stress. She was the most stressful part of my life. I had no idea. And finally, I figured out. So, first, it was tough because there was a custody battle and all that, but at the end of the day, I'm a lot happier now. I'm a lot more prosperous now, because no one spends - I don't splurge on any material things. I'm a simple guy. I buy from like Walmart; the most I can buy from is like Old Navy, when they're on sale. I'm a very frugal guy. So, that's the main thing. You never really know what really causes your biggest stress until you stand back or stand above and beyond that level. You're in a 30,000 foot level and you're looking down and you see yourself, outside of yourself. And you see that, "oh! Now I get it." Like everything in my life, I always find it to be a blessing in disguise. Give you an example, last year, I was supposed to have my kidney transplant, but my former transplant center screwed it up. However though, I discovered by research, that Methodist is actually the number one kidney transplant in the whole world! And the former one was not even in the top 20 in the U.S.
Brian Kelly:
Wow.
Joel Christopher Remandaban:
So, I'm like I'm in good hands. (laughing) So, there's always a silver lining -
Brian Kelly:
Yeah.
Joel Christopher Remandaban:
- In the clouds. I always see that positive thing. Like, what is this teaching me? When I was under...when I had like big belly. I had to be aspirated 3 times a year because I had what we call a cyst or fluid in the belly. I always thought, "what's this about? How can I turn this around? OK? Like another example, most people on dialysis stop working on the 4th month of dialysis. 70% of us who were or was on dialysis, quit working full time or quit working totally and become dependent society after only 4 months on dialysis. I survived for 3 1/2 years having 2 jobs. I had a home health physical therapy business and during my dialysis nights, for 4 hours, I had my... it was my iPad in one hand, my left hand being hooked up to the machine and I would review notes for the patients done by my fellow therapists. I had a client; they'll do this for like 10 - 15 hours a week. So, income-wise, I was more productive income-wise while I was in dialysis for 3 1/2 years than I was before dialysis.
Brian Kelly:
Isn't that amazing?
Joel Christopher Remandaban:
I turned a disability into an opportunity.
Brian Kelly:
Right. Yeah, it's amazing how an injury or something that immobilizes you, can actually create laser focus more than you ever thought possible. I remember snapping an Achilles tendon and I couldn't drive, I couldn't leave the house. And so, I sat at the desk and I found, "wow, I'm getting so much more done because I'm not just jumping, going downstairs to the kitchen and getting all these distractions." I could focus. And so you take - you know, when life gives you lemon, you make lemonade, right? And just like when you're driving in the car, it's a perfect time to listen to a book. I mean, I'm still paying attention to the road and I'm absorbing. It's automatic just as if you were listening to music. And it's amazing how these little trials in our lives can be such moments of teaching, isn't it? and make us go, "Oh, I see what's going on now. Thank you for the reminder, Lord. I get it." Hey, we're going to close here, brother. We got 15 minutes left and -
Joel Christopher Remandaban:
- I'm going to say this quickly, ok?
Brian Kelly:
Ok.
Joel Christopher Remandaban:
Last year, I broke my rib lifting a patient. I couldn't work for 3 or 4 months. Guess what I did? I learned more about social media marketing. I turned my zero follower Instagram from zero to 8,000 in a period of time. I had more time to think about the campaign that I made it more viral. So, what I thought was a hindrance, which is a fractured rib, which hurt like the dickens. You couldn't do anything. You can't even get out of bed. It's hard for like a month. I was able to turn around and make it more productive. And you're right, have more distractions and focus on something.
Brian Kelly:
(laughing) It's amazing. Well, hey man, there is there's one question that I want to get to with you, personally, and I do this with every one of my guests. And it's a doozy. It's a big question. And if it takes you a little while to think of the answer, that's OK. Take all the time you need because it could get pretty deep. But before we get into that question, for those of you that are watching live, right now, this is that time to find out how you can get a chance at winning a beautiful, wonderful trip to a 5-star resort in Mexico. (showing inforamtion on screen) This is a 5 night vacation day. So, here's what you do. You go either to the website of ReachYourPeakLLC.com/vacation. For those of you that are watching live, if you're listening live, that's why I'm saying it out loud ReachYourPeakLLC.com/vacation. Just make sure the word "vacation" is all lowercase and the rest of it really doesn't matter the case. And then another option, if you have a phone handy and it's easier for you to do this while you're watching online, you can text PEAK, the word PEAK P-E-A-K to the number 661-535-1624. Again, it's text PEAK to 661-535-1624. Go ahead and do that now and I'll keep monitoring the entries as they come in and we'll announce the winner. and I will also...well I'll actually give it 5 - 10 minutes after the shows over for those that happen to catch the recording late just to give them a chance and then the winner will be announced via text message. So, a lot of people have joined us tonight here, Joel. And what I want to do now is ask you that that big, hard hitting question. Are you ready?
Joel Christopher Remandaban:
I hope so.
Brian Kelly:
I know it's a big buildup, isn't it? So, the cool thing is to take the pressure off, just so you know, Joel, there is no such thing as a wrong answer to this question. The only correct answer is your answer. Because it's about you and what this means to you. And what is that question? Are you ready? Here we go. Joel Chris, how do you define success?
Joel Christopher Remandaban:
Success. I define success as being able to do what you want, when you want and with whomever you want, and have fun doing it. And that pertains mostly to my time with my kids. Raising them the right way and having them live at their utmost potential will be a success for me. It's not about money, it's not about the business, it's about my relationship with my kids, primarily.
Brian Kelly:
You caught me writing notes. I love it. Here's the thing. I've never heard the same answer twice that was similar, but you gave it a few extra twists and one of them was that you were very specific and said that because the who it's with is with your kids. And I know that to be true because I know you and I've been, I mean, anybody who follows you on Facebook knows this to be true. That you love your kids so deeply and you're so proud of them and rightfully so. Anton and Simone, they're just amazing kids. I feel like I know them because of you. And I've never met them. I remember Anton had longer hair and then he got a haircut and I was watching through that whole thing and he's gone through spelling bees and it's just touching, heartwarming. Love that and the other thing... There is one thing that every entrepreneur has in common to the answer to that question. Are you curious of what that is, Joel?
Joel Christopher Remandaban:
Sure.
Brian Kelly:
You said it. Most of them just don't... they just omit it. You said it outright. You said, "it's not about money." Isn't that interesting? And that comes as no surprise to me because every guest, so far, there isn't a single one that has listed money. Has said the word, "money." Has said the word, "Finances." Have said anything to do with that as part of their definition of success. And I find that this is a level of maturity beyond most. I mean, some when you're just starting out, money is your focus and you need money to survive. And money is important. So, I don't want to belittle that too much. But the key is really to become successful, is to not focus on the money which is counterintuitive, to a degree. If you focus on serving others, like Joel does, like all my past guests have, then you become successful as a result and success is in helping others. Isn't it Joel?
Joel Christopher Remandaban:
Yes. Absolutely.
Brian Kelly:
It's all part of the same parcel, yes? (laughing) I want to ask you one bonus question. Is that cool with you? Everybody watching, is that cool? Because I know you're a goal-oriented guy and you've probably already mapped this out and if you haven't, that's OK. You probably have an answer for it anyway. You have this movement Super Kidney coming up, is that domain live yet?
Joel Christopher Remandaban:
It goes to my Facebook donation page, but it's not active yet.
Brian Kelly:
Ok, no worries. No worries. For that movement, where do you see yourself, in that movement, in ten years from now and then stretch it out to 20 years from now?
Joel Christopher Remandaban:
10 years from now, I'm hoping we have helped at least 10,000 lives that we have saved through Super Kidney. In 20 years, man that's a long time so, I would imagine this app; we'll develop it so that it can apply to like liver donation or cornea donation or lung transplant donation. And then, in year 20, we should have a least, active in maybe 5 - 10 countries who are afflicted the most with chronic kidney disease. And that's because the laws are different in each country. I'm more familiar with the living kidney donation laws in America because that's where I got it. I had my living kidney donation. So, that's what I think will happen in 20 years is go beyond the borders of America. Maybe in 5 to 10 other countries starting with kidney and liver and in other parts of the body that can be donated by a live person.
Brian Kelly:
I just love how you go all in, every time, because if you're doing the math, that's 1,000 lives per year on average, for the first 10 years. That's a lot. And you know what you had to go through, personally, to save one life; yours. That's an amazing trait you have, Joel, because you set your goals high and you usually hit them. I haven't seen you not hit them and that's the key, is aim high, for everyone watching and listening, is to aim higher than you actually think you might... a little bit higher than a realistic number. Stretch it a little bit because when you stretch it and it's a little bit unbelievable, you find yourself working harder to reach that goal than if it were a comfortable number. It's all about getting out of our comfort zone and stretching ourselves. Another thing would be is to get an accountability partner, a mentor, a business minded guru. So, Joel is mine and you can't have him, just saying. (laughing) He's taken because he doesn't have time for anyone - I'm just kidding, Joel. He'll make up his own mind on that. (laughing) But he's taught me so much in such a short period of time just on a few phone calls. We met - do you remember what year that was that we met? Was it that 2012?
Joel Christopher Remandaban:
2003.
Brian Kelly:
Oh my gosh, that was a long time ago. 15 years.
Joel Christopher Remandaban:
October 2003.
Brian Kelly:
Wow. With the godfather of the Internet Marketing, Mark Joyner, himself it was his farewell party. I remember that. So, a long time ago. I still have that picture of the 3 of us; you, myself, and my wife together. And I had a little bit extra in the girth, as well, at that time so; maybe I need to shorten my last name to Kel, now. (laughing)
Joel Christopher Remandaban:
You know, I didn't really notice, you look the same to me.
Brian Kelly:
(laughing) Yeah. I've never really had weight issues, but when... So, when I have any different variation, it's very noticeable to me because I'm usually, pretty slim most of my life. But yeah.
Joel Christopher Remandaban:
Good genes.
Brian Kelly:
I called myself a "chunky monkey" back then, but well fantastic, Joel. I sure appreciate you coming on the show sharing your wisdom. I look forward to following your progress and helping in any way I can. I know everyone watching and listening would love to do the same. I want to find out, for those who are watching and listening who I have not yet connected with you, what is the number one, best way for them to connect with you, whether it be social media, email, text.
Joel Christopher Remandaban:
Facebook Messenger is the fastest way.
Brian Kelly:
Your profile name is Joel Chris Remandaban, correct?
Joel Christopher Remandaban:
Yeah, but you can find me at Facebook.com/JoelCR
Brian Kelly:
Ok.
Joel Christopher Remandaban:
It's shorter.
Brian Kelly:
So, is that your personal profile or a page?
Joel Christopher Remandaban:
Profile.
Brian Kelly:
Oh ok. Awesome. So, that's how you connect with him. Joel CR. Go to Facebook search for JoelCR. You can't mistake this handsome face, right here, when you see his profile picture. You'll know it's him and just reach out to him and say, "hey Joel. I'd love to follow your story. I'd love to help in any way I can." Or if you know of somebody who is in need of a kidney, then maybe you can help Joel to get this movement going bigger and faster. Because like he said, it's all about community. So, if you know someone in need or you have any tips or tricks that can help speed the process up of getting these badly needed transplants taken care of, then please, please, please reach out to Joel and just let him know what that is and just have a conversation with them. He would love - I'm speaking on your behalf, Joel, but I think he would love to have that conversation with you.
Joel Christopher Remandaban:
Yeah, absolutely.
Brian Kelly:
All right. Well, that brings us - I can't believe it's been an hour already, my friend. It always happens that way, it just blows on by. It's...before you know it, we're done. But I look forward to watching your journey going forward. It's going to be a glorious one and I, for one, will be watching intently and studying your moves and probably giving you a phone call, here or there, on the way. So, with that thank you all. I appreciate all of you for watching, coming on, and watching and listening, for those of you listening on the podcast that is recorded after the show. Until next time, we will see you again on The MIND BODY BUSINESS Show. Real important, this Monday, so tonight is Thursday, we have a very Special Edition coming up with the CEO of a company whose providing an amazing service that both Joel and I use, now, that will help you to expand and scale your business quicker than you ever dreamed. And it's amazing and it can cost you nothing. (gesturing "0" symbol with hand) How's that? So, we'll see you on Monday and then we will resume normal programming every Thursday night. We have shows scheduled all the way out to the end of the year. It's phenomenal. Can't wait. See you Monday. Joel, we'll see you again soon. We'll be on the phone and Facebook messaging and texting like usual very soon. Everyone else, we'll see you later (gesturing salute) and blessings to you all.
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Joel Remandaban
Joel is an internationally-acclaimed internet marketer, speaker, trainer and Amazon best-selling author. He is best known as the "Master List Builder." Long before the days of social media, Joel amassed an opt-in email list of more than 153,000 newsletter subscribers in as short as three years - truly unprecedented for it's time. Recently, Joel utilized his past skills to launch a massive social media campaign to save his own life, and as a result found a living kidney donor that will prolong his life without dialysis for another 20-30 years or more.
Connect with Joel:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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