Special Guest Expert - John Terry

Special Guest Expert - John Terry: Video automatically transcribed by Sonix

Special Guest Expert - John Terry: this eJw1jl1vgjAUhv9LL3bF6GSKQGIWjVtEM-bCvPCqaUrBZm0Paw8SYvzvgyy7fD_Oc94bEWBRWmQ4tJJkZE0CoqxHboVkqiJZFC2idPmcBER0HsF0Xrq_IJ7F80UUEC4EdCPh30yXTwGpldQVs9xM0FppOXK_e-4aT7Ib6Zwe7Qti6zNK-74PG4BGS94qHwowtHLqKuk1otOpp7PPPZ7XOcuHOCnegB0PLGl3P1AcXLrjxuAL17gyslL8wUPnhFxV0FsNvDqNrwKCCvW05D0vtpuP7XlzKvPitSwf93CxX9K5ITTtfCzW4AzHsTnJ-_0XipNf0w:1lp0qc:t6VHyebXS_SplapqukDyGyOBUMQ video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Speaker1:
So here's the big question, how our entrepreneurs like us. We've been hustling and struggling to make it to success, who seem to make it one step forward,

Two steps back work dedicated Victorine. And drib. How do we finally break through? That is the question. And this podcast will give you the answers. My name is Grainco. This is the mind body.

Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. I say this every show and this one is no different. We have a phenomenal, phenomenal guest lined up for you. Mr. John Terry, the black belt leader, is in the house. He's in a studio. He's waiting to come on. He's chomping at the bit. He wants me to be quiet so he can come on. And I don't blame him. But real quick, before we get started, the mind body business show, just to set it up for Encases is your first time watching. It is a show we had put together for entrepreneurs by entrepreneurs. And our sole mission is to bring on the best of the best, the most successful entrepreneurs who have great values and great integrity to help you to take your business to the next level. So it is like attending a seminar and not paying a dime for it. And I have been doing this show now for almost three years. And I'll tell you, the value is immense. And so if you just take notes and then take action on what you're about to hear from John Terry tonight, then you'll see improvements, vast improvements in your business. How do I know this? Because I myself take notes while I'm doing the show and I act down on them. And my business has improved vastly as a direct result of interviewing people like John Terry.

Speaker1:
So just hang with us, have some fun comments. Say hi. The mind body business show is based on what I call the three pillars of success in my well now fifty six, almost fifty seven years on this planet, I spent about the last decade of that or so studying only successful people. I wanted to know what the heck made them even more successful than myself. And after I started researching and studying, I started noticing patterns developing and three things kept floating to the top. And you probably guessed what those are by now. They're on either side of me on the screen. If you're watching on video, it's part of the name of this very show, mind, body and business. So mind means that each and every one of these successful individuals had a rock solid, yet even more importantly, flexible mindset. They also took care of themselves physically, that's what body means physically, outside, through exercise and inside through nutrition and then business businesses, multi, multi, multifaceted. But what each of these individuals had done was mastered the necessary skill sets that were required to build a thriving and growing business and skill sets are wide and varied. Their skill sets like marketing, sales, team building, systematizing leadership. I could go on most of the night.

Speaker1:
There's a lot of skill sets that one must master to create a thriving business. The good news is no one person needs to master every single one of them because let's face it, mastering one of anything takes a good amount of time. So if you just master one of the skill sets, in fact, I mentioned it by name as one of them that I listed off, then you can basically write your own ticket. And that one skill set is the skill set of, oh, I'm going to love this one is called leadership. And we have a leadership expert in the House coming on in just a few moments. His name is John Terry. He is going to it for you. I cannot wait to bring him on. So once you have mastered the skill set of leadership, maybe with John Terry's help, then you can bring in and delegate tasks to those who have mastered those other areas, like sales, marketing, whatever you have not yet mastered. Makes sense. So another phenomenal trait of the very successful people that I studied was to a person, every single one of them were voracious readers of books. And we're not just talking any books. And so with that, I would like to segway into a little segment I affectionately call bookmarks.

Speaker2:
Bookmarks, Hornsey, read bookmarks, ready, steady, read bookmarks brought to you by Reach Your Peak Library Dotcom.

Speaker1:
Yes, there you see, reach your peak library, come off the side of me if you're watching live or recording video, if you're listening on audio podcast, and if you're moving by any chance, pull over, relax, take some notes because you don't want to miss a single thing. And this is no exception. In fact, I would implore of you to take notes, write things down rather than click away rather than succumb to that itch to go check out all these resources. I know John Terry is going to bring a lot richer library. Dot com is a very valuable resource, right, that you are all down. And why do I say that? The reason I say that is honestly, the magic happens in the room and this is a virtual room. I get that. If you were to take your gaze away, your attention away at the very moment, John Terry dropped a golden nugget that could have changed your business life forever. I would I would feel horrible, and so please don't do that, please keep your attention gaze on this show, on the screen, on John Terry when he gets here. It's coming right after this so that you can get the most from this. It's like attending a seminar treated as though you paid upwards of five hundred dollars to attend and then you'll get the most value from it. I kid you not. That's what we're all about here. So is your library dotcom? What is that exactly? I was never a voracious reader until about a decade ago, honestly, maybe nine years ago.

Speaker1:
And I finally started reading after I heard so many other people saying over and over and over again how powerful it was to read books and not just any books, the right books. And so I began reading voraciously. And as I did, I started compiling a list of all of those that had a profound impact on me either in business or personal life or even both. And so I put them here under one roof for you. This is all for you. This is my gift to you. This is not what I would call a money making website. All of those buttons go to Amazon so you can buy those books in whatever format you desire. My my advice to you is just pick any book that you have not yet read on this list, which everyone jumps off the page. Don't even scroll down any farther. Just take action, get it, read it and then implement what you've learned from it immediately as soon as you can. Then go get the next one. So that's what reach your peak library dotcom is and it's here for you. And you know who else is here for you? The guy you came to see. So it's enough time of Brian, Jack and all the time, let's bring on the amazing John Terry. Here we go.

Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, vaguely qualified.

Speaker1:
There he is, ladies and gentlemen, the one the only the black belt leader himself, John Terry. How are you doing this evening, John?

Speaker3:
I am quite well, thank you. Thank you.

Speaker1:
This is going to be so much fun. Oh, I love it. He's got his book propped up behind him. We'll talk about that for sure. Writing a book is a phenomenal thing everyone should do for their business. And this is what I love about guys like John and Gals, is that they're not just they don't just talk the walk. They walk it. They see that. Right. They don't just talk the talk. They walk the walk. There we go. There we got it can be trained. So real quick, before I give this man the introduction, he deserves a little bit of housekeeping, if that's cool with you, John, just to get it. All right. Thank you, my friend, because we've got to we've got to pay the bills here. The big insider secrets. You see the logo way up there over John's left shoulder to the right of the screen. If you're looking at the screen, it is called the Big Insider Secrets Dotcom. Wonderful company, wonderful human being running that name. Jason asked. He has sponsored this very show so that you are watching live. If you watch and stay till the end, you can you can then qualify and we'll show you how you can qualify, how to win a five night stay at a five star luxury resort. Again, all compliments of the big insider secrets.

Speaker1:
And we'll bring up that information toward the end of the show. So stick with us. It's about an hour in length, the show roughly. So hang with us. That doesn't mean go away, then come back just for the prize. No, no, no, no. You want to learn everything. You can stick with us and then we've got a couple more and we're going to move on into John Terry. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show that's very important and connect with great people even more important. And that would be like John Terry and grow your business all at the same time. Then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing system, one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on the mind body business show. Over the course of the past, it's been over nine years now. We have tried many of these quote unquote, TV studio solutions for live streaming.

Speaker1:
And I'm here to tell you, streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality. And so you can start streaming high quality, professional looking live shows for free, for free with streaming out right now. And again, just write this down. Don't head on over to this URL. Stay with us. Write this down. Our IP got them forward slash stream live one more time. Our WIP and Fourth Stream live. And now it's time to bring on the man of the hour, literally of the hour or two. So. Quick intro, and then it's over to John, a two time martial arts Hall of Fame inductee. I mean, I already told him right before the show that if I'm ever caught in a dark alley, I want him next to me. John brings years of blackbelt experience to helping people, young and old, discover and develop the black belt leader within and lead themselves with black belt excellence. I love the branding for this. They can then use their leadership and influence to create high performance, people centric, values based, non leader dependent teens and make an impact right where they are. Powerful, powerful intro and. Thank you so much that John. And now officially formerly Welcome to the mind body business.

Speaker3:
So I am so excited to be here. Thank you.

Speaker1:
Oh man. I was so looking for this. You and I met virtually about back in January, I believe.

Speaker3:
Back in January. Yes, it was.

Speaker1:
And I remember seeing you and it was great the way it was all broken out. We got to talk to each other. You it wasn't just an event where all the seats and then your daughter was there. She's an amazing young woman. That's a big testimony to you and how you brought her up and you and your wife. So and phenomenal. And you just really stood out to me in so many ways. It was obvious that you weren't a tire kicker, that you've been doing this a while and you know what you're doing. You're successful at it. And I said, got to have this kind of show. Thankfully, months later, we finally got John.

Speaker3:
There we go.

Speaker1:
So the bio's great. I love finding out more about someone's successes, their accolades. What I like to do initially right from the get go, John, is go into a topic I'm sure is near and dear to your heart. And that's the one term mindset. And from the time being is when we get up every morning as entrepreneurs, it's wonderful. There's nothing it's smooth sailing. It's piece of cake. We just get on our hammock and sway and drink an umbrella drink and rake in the millions. Right, right. Yeah, right.

Speaker3:
Yeah.

Speaker1:
Nothing could be further from the truth. And he knows that as well as I'm curious, based on knowing that every day has its challenges, every single day has its challenges. For those of you that have not started down the entrepreneur path every day, that's his challenges. Knowing that for you, John, when you get up, what is going on? That big, beautiful brain of yours, when you get up in the morning, you know what's in front of you, knows the challenges you're facing from the day prior and then all throughout the day. What is going on in your big, beautiful brain to keep you motivated, to keep you crushing it and changing people's lives?

Speaker3:
You know, Brian, when I wake up, by the way, thank you for the invitation. So excited to be here. But when I get up in the morning, I've done the preparation the night before. And one of the things that I've learned from my mentors over the years is that starting your day, the night before is so extremely valuable, because when we sit down and try to figure out all the things we have to do during the day, there's a hundred million things that can go wrong during the day. But if we can start in the evening by thinking through what we learned, what we experienced during the day, that we learned from where were we successful, that we can repeat, where did we fail, that we can learn a lesson so we don't and build that into my thinking during the night and then in the evenings, as I'm getting ready, I spend some time reading. I like you. I'm a voracious reader. I love to read. We talk more about that later in life. But one of the things I do before I finally turn out the lights and go to sleep is I sit down and I figure out if I can get nothing else done the next day. What are the three most important things that I have to get done? And that becomes my big rocks for the day. The opportunity that if I'm going to have to move a bunch of rocks, what is the three biggest rocks I've got to get out of the way first? And if nothing else gets done, those three big rocks have to be taken care of. That's how I start my day.

Speaker1:
And I got a question for you, and I just love having a chat with you before we came on because I was hammering you with a lot of questions there as well. You were so wonderful in respectfully answering me on all of them. But when you when you sit down to chart out what those three things are, what point are you personally in your evening? Is it right as you're getting ready to slip into bed, or is it while before dinner, before the the food coma hits and you still have the thought processes working? I'm just curious how that works for those of you that do that thing at night.

Speaker3:
Yeah, that's a great question. I bookmark my days. This is something I learned years ago from a couple of my mentors. And so every morning I start my day with a routine. Every evening I end my day at the very end of my day with the routine I just described, because during the day you don't have a lot of control over what may happen because life's going to hit you at some point and oftentimes it hits you several times a day. But if you can start in the evening and I do that right before I go to bed so that as I'm sleeping, my mind and my subconscious, which never goes to sleep, is constantly sorting through and going back to all my life experiences, all those memories and helping me map out a success plan for. Tomorrow. So when I wake up in the morning and I'm getting ready and I'm going to get ready for work routine, my mind already goes into what were the three things I identified last night that are most important, the mission critical things that have to get done. And then what did I filter through? My thinking and my dreaming and my sleeping over the night that has given me ideas maybe I hadn't thought of, or an innovative solution to engage when I walk in the door of the office and get things going.

Speaker1:
You know what's going to happen with that one, John?

Speaker3:
Oh, I know it's coming.

Speaker1:
That's right. My goodness, dropping bombs of knowledge, bombs of wisdom and smart bombs right there. I hope everyone wrote that down. I can't emphasize and agree more about that because we did this NLP certified neurolinguistic programing certified. And one of the things we talk about often is, you know, before you go to bed, right before you go to sleep, just as you pointed out, John, is ask yourself, you know, ask your subconscious to solve an issue you had that day and it will work the next day. You'll be amazed at how easy you can overcome so many things and so similar in approach to what John is talking about, especially the time at which he does this right before he goes to bed. And that's phenomenal. So thank you for that. And another thing I hope folks write this down to, because there's another pattern that has developed and it's in the mind realm, I would call it, of the mind body business, three pillars. But John, just explain what it was. He does it twice. He does a routine in the morning and then another routine at night.

Speaker1:
I've heard of many doing one, especially in the morning, I've heard of some doing it at night. Rarely do I have to. And when you want to become successful, all you need to do is look at someone who's achieved success, that level of which you wish to acquire and achieve and model it. It's that simple, and so maybe John will be open to sharing his routines with those who come closer, contact with them, maybe reach out to them and see if he's a fit for helping you to take it to the next level. We'll get to that in a little bit. So I'm going to guess I know the answer to this one, John, but would you consider yourself to be an avid reader? You already said so. You already said yes. Even so much that he read so much. It all spills over into a book of his own sitting right behind us. And so what book are you reading now that you would say is having the most or what was the last book you read that had the greatest impact on you to date?

Speaker3:
Well, I'll answer both those questions for you, because I think they're both valuable. The last book I read that had a really significant impact on me was a book written by Jeff Henderson. The book is called For F o r. It is a powerful story of understanding and identifying the gap between what you want to be known for and how the public actually knows and recognizes you. And Jeff shares his experience in working with through it, Cathy of Chick fil A. He's been on staff at Andy Stanley's church. He brings a wealth of wisdom in sales and marketing. But that gap between what we want to be known for as an authority figure, as an expert, as a brand is is one thing. But if the public doesn't see you is what you want to be known as, that gap is the opportunity for you to achieve something unique and different in the marketplace. That was the last book I read that was really impactful. What I'm currently reading is a book written by Mark Matterson. It's called Win the Day. It is a phenomenal book. I'm about halfway through it and it's about seven daily habits to help you win the day.

Speaker3:
And Mark in the book goes back to sharing a speech that was done several, several decades back by an individual that shared that anybody can do just about anything they want to do as long as they follow a specific process. And one of the things that he talks about is learning to live life in day tight compartments. And think about that a day Tikhon part, because all too often we spend our days regretting what we failed to do yesterday, and we're constantly living life, looking in the rearview mirror, worrying about what we can't fix because tomorrow's over and it can't be undone. And then we're anxious about what may happen in the future that hasn't yet arrived yet. And we get so caught up in either living in the past or being anxious about the future. We fail to live life today. So just like a ship has watertight compartments that prevent it from sinking, we close off the door to the past. We close off the door to the future so that we can live in today.

Speaker1:
And I wanted to bring this up. So what you've just done, you've provided everyone with a gift right there of two books that hopefully, if they have already heard of them, then they know, OK, well, these are pretty good books and I agree. Or they haven't heard of them. I said I'm going to go get them. Well, that's what I do. So I'm taking notes as I said I would. And I've got the book references and I love this. Thank you for that, John. It was a habit I have developed. And I'm I'm just saying this to recommend a potential someone else to do something similar is when you hear someone like John of his stature recommend books that have helped him. Then why wouldn't you want to pick up the same book model success you have to do is, you know, success leaves clues. Yes, it does. And right here, there's one right there. And he just gave two references of two books on this show is over. One of the first things I do is I go back through my notes and I get on an audible and I purchase every book that was recommended. It's in my library and that's just my my thing. So I want to give that out as a potential tip for people moving forward. Thank you for that. My gosh. I mean, yeah, the day I mean, I notice when I put down the things I want to accomplish in writing, on my tablet, on my tab, I tend to get them done. Absolutely awful. I keep looking at them and like, OK, and I get them done quick. And there's very few side elements disrupting me, similar to what you just talked about. Keep it in what you can't dictate today.

Speaker3:
Date Highland Park.

Speaker1:
Yes, that is really cool. Thank you for that. And we're talking about books, John. So this is I'm going to let's do this. Let's showcase yours, if you don't mind. What you hold up your book and give a little rundown of what that's about.

Speaker3:
Yeah, this is Blackbelt leadership. This is a a work that took me over two years to develop. This is the quintessential book on leadership for anyone who wants to discover the black belt leader that I believe lurks inside of every one of us, that simply waiting for us to discover, develop and deploy. In this book, I teach the 10 essential leadership qualities that you need to implement into your life to be able to master your life at any and every category that you want to achieve, whether it's your mindset, your emotions, your career, your relationships, the team that you're leading, your sales and marketing, these 10 essential leadership qualities will help you take each and every one of those areas to an entirely new level.

Speaker1:
You know, it's coming.

Speaker3:
Yes, I love getting carpet bombed.

Speaker1:
Yes, very worthy of that honor because that's phenomenal. And one thing I want to point something out that most people probably didn't even recognize or realize that, well, they don't know that. I never even told you, John, that I was going to ask you about your book during the show. Never said it before we came on. I did. And what happened? John was prepared. He was ready. He had it down. He's got his top down. And even if he referenced a sheet on his computer, I don't know. But if he did, he's got he's prepared. He didn't know this question was coming. And I just I love the fact that that shows the professionalism, the quality, the value, the integrity, everything about you, John, that people should be attracted to and model and a commodity. And so I so appreciate that that you came prepared, that you're a professional. That's what you exude when you do stuff like that. In my eyes, like, my God, I love this guy. I love this guy, Dontari. He's awesome. And so looking forward to many more discussions off camera with you. I know that we can help each other a lot going forward. We have some things we're doing kind of common. And so that was you know, we talked a lot about mind mindset and you what you do when you get up in the morning books. That's also in the mind genre. When it comes to fitness, though, John, what does that for you? It does that does that play any role of importance? I think I know the answer to this one, too, but I want to I want to squeeze it out. I see what you say. What what kind of role does your health and fitness play in your overall life and your performance in your business?

Speaker3:
You know, fitness to me is important because a healthy body helps lead to a healthy mind. I've got a ninety five year old German Shepherd. His name is Hons and he periodically hijacks more frequently than not my Facebook page, and he constantly shares the story of his interactions with humans. Here where I live, we have about 50 miles of hiking trails that are just north of the city. And so he and I disappear up there a couple of times a week sometimes if we're lucky, three times a week to get in a five to ten mile hike. And when we do that, he constantly has some little comment about a dog's perspective on humanity. Started that during covid, just as a way to kind of break up the monotony of everybody dealing with all of the stressors. And it's funny because I was on an international conference just a few weeks ago, and we're seeing people from different parts of the world. We were popping in and out of these networking rooms, and that's why somebody would see me that I've never met. And they would look at me and say, oh, you're Hornsby's person. And so you're not from around the world because of my silly dog. But fitness to me is important because if your body is physically fit, you're going to be able to do things and you're going to be able to think at a different level because you're not having to deal with all of the issues of obesity and all the things that come with that, that slow down our thinking that impact our ability to be creative, to have those opportunities, to see success. So for me, since I'm no longer a school owner, I've got too many obligations and other things going that I don't get a chance to do martial arts like I did three or four nights a week, train for three or four hours a day.

Speaker3:
I try to get out and try to walk. I try to do running. My daughter Jessie and I do some running periodically, but I try to spend time keeping myself physically fit for a couple of reasons. Number one, it's good for my body. But number two, I find that when I'm out taking those runs and I'm taking those walks, I can just turn my mind loose and I can let my mind run. And all of the sudden, as I'm getting this adrenaline up and all of these chemical releases that come from exercise, these creative, innovative things that are just lurking around in your subconscious, all of a sudden begin to come out. And where I may be stuck on something, I'm three miles into a hike and I'm having a conversation with my dog. And all of a sudden the answer to a problem just there it is. And I'm like, oh, where'd that come from? So I get my phone out of my pocket, make a quick recording so I don't forget it and stick to pocket back and away we go. But yeah, fitness is a very valuable part of that for me. And I think it's for anybody that wants to achieve blackbelt excellence in their life. It has to be balanced. It can't just be the mind. It also has to be the body. And those two together give you the opportunity to see success in business, in a life.

Speaker1:
And it's true, you know, the mind and body are a team and more importantly, they are your team.

Speaker3:
That's right.

Speaker1:
And so a lot of people will say, well, I, I will work out extra hard and that will give me the right to eat another donut. Want to get back because like, well, no, they work together. So cheating is not a good approach when it comes to food. And what I like to call it, I used to be a certified personal trainer. I had a business for seven years on the online space. And it's I like the. Fitness, like the best wonder drug on the planet, it has no side effects, but only side benefits, and they are numerous. And you named off a few. Another great tip, another Pascha says, where gaming was right before it was going to take on an arduous task, when it was going to take some effort right before he was to begin, that he would plan it and he would do his work out before it, right before it, because that's when he's got, like you just said, the endorphins and the hearts and the energy is way up. You don't need an energy drink. All you need to do is get off your rear end and put in some exercise. You don't need to be if you're a guy, you don't need to look like Arnold Schwarzenegger did in his heyday.

Speaker1:
Many guys, that's why we work out. We're like trying to look all buff and everything, but it's about just being healthy and working at peak performance. And with women, you don't need to look like a supermodel as far as your body is concerned. Just keep moving like John does. Got height, do what you like, but make it physical and then eat and drink good things. Wow. I didn't expect to go off on that whole soapbox, but you got me going there. I'm passionate about that one. I was very, very insightful. So I want to I want to pivot a little bit more back to your specific business, if I can, John, and talk about your your branding is a black belt leader. I love that. I love how you branded off of that whole experience and that you've integrated that into every piece of your business. I think that's just genius. So what are the kinds of people you work with? What where are they in their business, or are they just starting out? Do they have two to five hundred employees, a thousand employees? What what are the type of people you work with the most?

Speaker3:
You know, because of what I do, I have an opportunity to work with a variety of different audiences where I've had an opportunity over the last several years to see some success working in the sales and marketing side of what we do or a few of the other areas with entrepreneurs, with small business owners. One of the things I found in an area I'm really focusing on right now trying to make a difference is in the area of working with small business owners, two to five hundred employees. Because if you think about what's going on in America today, eighty five percent of Americans are walking into the door of the place where they work one paycheck away from the poorhouse. Two thirds of them are obese by CDC standards. And as a result of that, they're dealing with all of those health related issues that come from not taking good care of their body. And fifty six percent of them are either divorced or on the verge of divorce. And as a result of that, they're bringing all of those stressors into the workplace and it's diminishing productivity. And as a result of that, I like to describe most business owners, especially the small business owners. They've got a group of white males working to try to deliver blackbelt results in their business. But they've got to deal with those core issues of mindset, of dealing with the money issues, the relationship issues, the health and wellness issues, and bring some health and wholeness to their people because their people have the potential to be these incredible black leaders that can perform at an extremely high level and have an opportunity to upscale the results of the business if the business owner will do one thing.

Speaker3:
I want to go back real quickly to the book for and Jeff Henderson in his book four, because he makes a statement there that he had an opportunity to take a ride in a vehicle with truly Cathy. And he was talking about developing and building business. And Chick fil A, which is the brand there, had an opportunity to see fifty consecutive years of year after year growth in their business model. And when asked why Trouillot, Cathy made a statement and I don't have it exactly right. But I gave it to you just kind of in a paraphrase he realized early on, much like Henry Ford did when he brought in Charles Schwab, that they weren't in the business of creating chicken sandwiches are they were in the business of making steel or cars or whatever, that those individuals were brought in and understanding that it's the development of your people, the consistent and continual development of people that make a difference in your business. And when you do develop your people, that's how your business grows. So, Brian, if you think about it, a business does nothing. A business is a corporate legal entity, but it does nothing. It's the people in the business that bring about the results of the business. They are your business's most important asset. They give you the greatest return on investment if you invest in them. But ninety nine percent of employers never invest in their people,

Speaker1:
And that is an actual bomb dropping. For sure, because, look, that's one thing that's so often overlooked. I'm so glad you brought that up, John. The people are what make the business that make the company. It's not just this thing that makes money and works on that. That's one thing I notice, too, is like the management and the owners don't take enough time and nurturing their people and bringing them into their culture and all the things that go with it. There are so many intangibles. That was that skill set. I mentioned the beginning of leadership. And we have a master of how to get you there at a black belt level on this show right now. And look, here's how important this is. Again, if you master the skill set of leadership than the rest, you can delegate to absolute. And why not make that investment of time, at least to reach out to Mr. Terry and see if there's a fit for you to go forward and move forward? And if he's not a fit, I'm sure he has other resources, other people who maybe maybe you have two employees and you're just not a fit. That's OK. Reach out. And he could probably send you along to someone else. Or maybe he still can help you. I don't know. Maybe he will. Maybe you are a thriving business with multiple franchises everywhere and you have two thousand employees. Maybe that doesn't fit, but it doesn't. You won't know until you reach out. That's OK. It's just do it. Just say yes and then see what happens from there. If you don't if you if you aim at nothing, you are certain to hit it. That's one of those things I like to say, but definitely reach out to him. I want to pull up your website real quick and take a gander of what you have going on. Is that handsome guy you see Mr. John Terry on here twice. Don't just be a leader, be a black belt leader. And what was the term you said you have a bunch of white belts doing. How did you say that again?

Speaker3:
Yeah, most businesses have a bunch of white belts that have incredible black belt potential that has yet to be cultivated, has yet to be discovered. And if you want to have a high performance team, you've got to get the people on your team from being white belt that can't perform to being black belts that perform in a world class level. It's possible in any business to make that happen, but it simply requires that the business owner be willing to invest in his people.

Speaker1:
That is very cool, and so I imagine you have different ways of so you coach them, it looks like. Absolutely. And training for them and their team. This sounds very, very cool. I hope businesses, many of them invest in this because, again, like you said, and you know it better than anybody, that's why you're here to help them get better. And so there is a need for it. And there he is. Man Yeah. I'm scared looking at you right there. I know that you're a gentle, kind man, but, you know, we're in a dark alley. I want you by my side with me, not against me. And you have a lot of training going on. I noticed I was taking a look. And so I love all the branding of this. Ladies and gentlemen, of those you watching this live or even a recording, even if you're on a podcast, if you're on a podcast and slip on over to the mind body business, show dotcom, then put your mouseover on the past shows navigation bar on the far right, and then you'll see John Terry's name on that list and pull it up and you will see what I'm talking about in the future. But look at this. I mean, it's all about mastering. Oh, I love that word. And here it is. Master mindset and mindset really is the foundation of and it's the core reason behind your success or lack thereof. And I'm talking about everybody out there, not just you, John. And I know you you resonate with that master communication. Look at all this selling leadership, teamwork, relationships, career mastery, emotions. Oh, my goodness. That's a good one to go with mindset. Master yourself, money mastery. What is master yourself if you want to. If we want to pull one of these apart a little bit.

Speaker3:
Yeah. Mastering yourself is really learning to understand who you are and how you have been uniquely hardwired to see the world understanding your gifts, your strengths, your weaknesses, what stresses you out that causes other people to respond negatively to the things that you do. It's really it's a study in behavioral analytics and having an opportunity to get into understanding human behavior as it relates to you. By the time we're eight to ten years of age, Brian, are really our core belief system has been established based upon the input from parents and others in our lives. And we live life through this filter that oftentimes we don't realize that filter is there, that changes the way we view the world. So mastering yourself is an opportunity to really go through a series of exercises to discover who you truly are, what's important to you, how you treat relationships, how you treat health and wellness, how you treat money, how you treat your career is all based upon how you've been trained by people that you didn't even know. We're training you in those formative years of your life. But he created the foundation by which you actually interact with other people. And so it's a way for you to discover who you truly are and how to really become your best self.

Speaker1:
I love this from so many vantage points, John. It's because when I first started my entrepreneur walk, it was all about the what and the how to get it done, the tools, the resources, the split testing, the marketing, the ad copywriting, all the all the physical things that need to be done. And they're important. But what I realized after many years, many years, that very few concentrated on the core reason that people are either successful or they're not. And it comes to things like mastering yourself, it comes to mastering your emotions. It's about the mindset that is going on inside of your beautiful brain, whoever you are. And that's what I learned finally at about the age of forty seven or so, the importance of mindset. And it changed my life in profound ways once I understood it. And then the next step for everyone listening. If you have not gone down the path of mastering your mindset, then I would, I would say consider John Terry and just go look in and have a chat with him. We'll give him away. I'll give you a ways to connect with him here toward the end of the show. You know where the website. Actually, I didn't put that up. I'm going to do that here in just a second so you can see the website later. Write this down. Write this down. Don't go to it. It's be a black belt leader, Dotcom. So be a black belt leader, dotcom altogether. And you'll want to visit that after the show is over and definitely reach out and connect with them. Go look at this. Offline trainings or online forums, I should say. These are all online guided trainings is that we

Speaker3:
Have online and then we have in person or we can do virtual trainings.

Speaker1:
I mean, I wouldn't expect anything less from Mr. John Kerry, come on, the guy is so prepared and so complete, just an amazing guy. And so you definitely want to follow someone like him. And and, you know, he's a he's a great that testament to that is his daughter, who she's going to be on the show next. She's coming up next. And is she even 20 yet?

Speaker3:
She just turned today is her birthday. She is 22 today. She's one of six children I have. And all my kids are amazing in their own way. Today, she celebrated twenty two. And what did she do? She spent it pouring into the lives of kids.

Speaker1:
And there we go, testament to that, the ones that brought her up, so congratulations and kudos for sure. My gosh, I have two adult children myself, not six. So congrats on that. To my God, who I don't know how people do that. That is amazing. So I appreciate that. And. Again, the branding. So listen to things that John is talking about, even without it doing it on purpose. He started something really cool and did some a series of videos of a life, the life through his dogs, eyes and ears in my. That's pretty cool. And that's how people recognized him. He was Hans's person. He was a person. And it's unique. So the whole point of that is to say do something unique. Now, John, I don't know if you had any intention of that coming back to you as far as business connections, but it looks like it did.

Speaker3:
And that's just it was just for me, it was just something fun to do, just to have an opportunity to be creative and give somebody a chance to smile while everybody was stuck at home during college. I could sneak off to the woods and go, I can have a great time. And, you know, it's funny.

Speaker1:
He's having a great time. And the key thing you're doing, John, with all of that when you did the video with the dog is people are getting to know you as you authentically you because you have humor involved with your dog. I think that's genius and unintentional again, for getting more eyeballs to your business. But here's what the key always keeps coming back to for me, John, and that is continue to just show up.

Speaker3:
Absolutely.

Speaker1:
And look, it doesn't have to be a webinar every time. It could be walking your dog and now someone will go out there and do it. From a cat's viewpoint, that could be really hilarious. You know, every every word out of their mouth will be, no, no, no, I'm not going to do my own thing. We had cats, a lot of them over the years. So that and then the branding, you know, things that make you stand out. And I'm talking about you specifically, John. You know, the whole blackbelt thing with the writing that looks kind of Asian as a Japanese.

Speaker3:
It's Japanese, it's kanji.

Speaker1:
Are we go. And so the branding is genius. And in his talk, he talks about people starting out as white belts that have the potential of being black belts. Think about that for your own branding. I just love that model, this guy. There are so many intangibles going on here. That's why I want to bring them out. Sorry, John, to blab so long, but I want to make sure people got that there's a lot going on under the hood and has gone on under the hood. Your hood, by the way, in great ways that people I just want to want them to know. I just want to teach them and let them know that, look, he's a product of the product. He's doing it. He's not just talking it. So I love that you've never had any, like, setbacks or failures.

Speaker3:
He's a man who hasn't had a setback or a failure. Yeah.

Speaker1:
So if you could think of one of the biggest ones, just because they're more juicy and maybe describe it a little bit, one that you're willing to and then then but the most important part is really what happens after it happens. And that is what did you learn from it?

Speaker3:
Yeah, that's a great question. I think back to early 90s, I was working as a campus pastor at that point in time at a local university, our pastor brought in a friend of his that was the Christian CPA for the 700 Club, is a gentleman by the name of Malcolm McGregor, and Malcolm did a seminar at her church. I had an opportunity to spend some time with him and he just took me under his wing for the whole time. He was there and just loved me and just poured into my life. And we had a common passion for money. And that's where part of the master your money then came from. But at the end of that, he came to me and said, John, what are you going to do with all this knowledge you have? I said, Malcolm, I'm twenty three years old. I mean, what's a 23 year old going to do? And he looked at me, he smiled. He says, write a book. I did. And it changed the world. So for two nights I couldn't sleep and I didn't know what to do. So I went and bought a computer I didn't know how to use. And I sit down to write a book I didn't know how to write. And I wrote this book that ultimately ended up being published by a Bible college. And I put this book together.

Speaker3:
I thought it was phenomenal. And then after they published it and they sent it out to go out to the seminary for pastors and prospective pastors to read to learn how to manage money from a biblical perspective. I got a copy of the book and I started reading through this book, the grammar, the punctuation, the misspelled words. It was absolutely atrocious. And I remember thinking, oh, my goodness, what have I done in looking at making this horrible mistake and trying to write a book I didn't know how to write and trying to put something out and not taking the time to think through it. But in spite of all that, people read the book. They forgave the misspellings, the punctuation and the other things because they found the content valuable. And here's what I learned from that. You don't have to be perfect every time you do something. Don't let perfect be the enemy of getting something done, but continue to strive to be a better version of yourself. You know, one of the neat things people don't know about black belts is when you earn your black belt in the martial arts, it's not the end of the journey in traditional Japanese martial arts. There was a white belt and there was a black belt. Everybody started as a white belt. And after a year, two years, three years after you demonstrated to that instructor that you were dedicated, that you were persistent, that you were teachable, and that you were going to have that Integris spirit about you, that you were going to honor the tradition and lineage of that art.

Speaker3:
He gave you a black belt. That black belt was not a signal or a symbol that you had arrived. It was a symbol that you were just now a serious student. And only then did you get to stay after the regular class was over to start really training in the martial arts with that instructor. Now, think about that in life, we all think we've arrived, we go to college, we get the degree and we think we know it all, we never pick up another book we never studied. We never do anything. And as a result of that, we really adopt what Ray Kroc said, which I think is a very famous quote of his. He says, As long as you're green, you're growing, but once you're ripe, you start to rot. Well, our world today is full of rotten leaders, rotten business owners, rotten people, because they've stopped developing themselves. Think about the tomato on the vine. It's beautiful until it stops making nutrients and then it withers, it turns black, it falls and it's nasty, it's not usable.

Speaker1:
Oh, my goodness.

Speaker3:
Goodness. So the black belt journey is a lifelong journey of being a student, of being a better version of yourself.

Speaker1:
And that just that just reeks of hope. Oh, absolutely of joy. That reeks of so much to look forward to in life. That reeks of there is no end in sight. I love it all. And reconvene in a very positive light because I've asked this question of quite a few guests of my John that, you know what, if there really was a ceiling and there was a point where, John, you're going through the success ladder all the way up, all the way up, all the way up, and you hit and you're hitting against the top and there's no more. You've reached every goal and there is no higher goal left. You cannot go higher. What would life be like when there's nothing else to aspire to and increase to?

Speaker3:
Yeah, I don't know what I would do because every day when I wake up, I want to be better than what the person I was before.

Speaker1:
And the whole blackbelt metaphor was just that the. Absolutely. Yeah. And that's another thing. Oh my gosh. So many things going through my head on that phenomenal job. My God. Is a lot of people will spend all this time months creating a product and then once it's done, they go to the movie to build it and then they will come. They think I'm done. I'll just sit back and Shoeless Joe Jackson is going to show up on my doorstep and out in the cornfield. That's what I was talking with. I just finished a product not long ago. Several months ago. It took me a year and a half of dedicated work to get it done. And but when I was getting close to being finished, I was talking to my wife and I said, well, I've almost got it done. She's like, wow, that must be a relief. Said, Well, actually, the real work is about to begin.

Speaker3:
That's right. Yeah.

Speaker1:
Because now you've got a market and so you get to and I've got to have market sell everything that goes with being an entrepreneur, a successful business. Now that really starts. Yeah, that was a lot of work and it was hard and it's arduous, but that wasn't anything compared to what the next phase. And I like that. Yeah, I do too. Because there's nothing left. Well, even when I finish a goal, I'm kind of like sad and like, well, I got to find another one and raise the bar even higher. And thankfully there they do exist. There is no ceiling. You can ever hit it because life would. Oh, I think life would just flat out and I'd say a four little word buggers it would suck.

Speaker3:
Absolutely. I agree with that. Yeah.

Speaker1:
Well, my goodness, what are we doing? Oh, my God, John, ten minutes, are you kidding? So that's a good sign. I think Brian's been having too much fun on this this call or this show. My gosh. OK. I'm thinking about the options, OK, I like this one. So you're an entrepreneur. You've been on for many years. And have you ever worked in the corporate world or has a job, maybe even as a kid? I have, yes. OK, so good. This is a perfect question. So having all that experience on both sides, in one word, if you could pick one word, what would you use to characterize your life as an entrepreneur,

Speaker3:
As an entrepreneur? Brian? I would say, Derivate, because every day when I wake up, I think of the people that have yet to discover that blackbelt potential with that. And every day they're living life wondering, is there something more? And if there's an opportunity to speak to someone every day to say, yes, there's more, I believe in you. Here's how you can discover, develop and deploy that blackbelt leader within you and become an expert at whatever it is you want to become an expert at in life. That's what drives me every single day.

Speaker1:
I'm driven. I love it. I love it. And I've gotten different responses for that. That's a powerful question because of the responses. And that that was another phenomenal question.

Speaker3:
Yeah.

Speaker1:
I mean, if you think about it, it's unfortunate. But, you know, I've been in the employee corporate world as well. And it's to me a lot of times it's like The Walking Dead. There's a lot of stuff going on these days. That's what they look like. They're just marching to the beat of the corporations drum, doing something they don't have any passion to do, doing it when they're told how they're told. And they're kind of like a robot just there to collect a paycheck every week or two weeks or whatever it happens to be. And I get saddened when I see them knowing that these humans have such potential, but they have no use of the word drive. You go seeking anything different.

Speaker3:
Maybe it's all and I follow the leader of the organization by not taking the time to get the people passionate about what it is that business does and get the buy in on the values and the goal and the objectives of the customer that they serve and how serving that customer success to everybody on the team, they're failing in that. And one of my interest is John Maxwell. And he says when he looks at America, today's leadership said because people aren't leading themselves and they're not leading their businesses and they're not leading organizations to see success.

Speaker1:
What is the number one way to become a successful leader other than obviously connecting with you, that that goes without saying, but I'm to saying, but where would one start to say, you know, I've never let anybody, but I do want to start a team now, that's that's not in a situation that you normally deal with. You're looking at two to five hundred employees. I get that. But for someone who's just starting out, would you have an answer to say, I would start by doing this and then cultivate your leadership skills by doing X, Y and Z?

Speaker3:
Yeah, I would start with reading this book because, look, this lays out those ten essential leadership qualities. The first of those is belief until you believe there is a black male leader inside of you waiting to be released, waiting to be developed and deployed. Nothing's ever going to happen until you believe there is an opportunity for you to make a difference at a time that makes a difference. You're never going to step out and do that. So you've got to start with learning to lead yourself well and make good choices. That's how you become a black leader in life, because once you learn to lead yourself well and make good choices, you can now model that behavior before others because people do what people see. And when you can model self leadership well and then teach others to lead themselves, well, all of a sudden you up leveled everybody on the team and now everybody on your team is not just a follower, but a leader.

Speaker1:
What would be an example for good self leadership? I mean, is that discipline? Is it routine? Is that everything put together? What is you know, is there something specifically that someone can do?

Speaker3:
You know, it's to me, it's persistence, inconsistency. Every day when you get up, you've got to understand that what got you to where you are yesterday is not going to help you advance today if you're not growing and learning, just like there's no end to the journey of being a black belt, there's no end to the journey of learning personal growth and development. So for anybody that wants to lead in any capacity, they have to start with personal development because you can't lead people where you yourself haven't gone. And one of the statements I've heard from Dr. John that I love is he says, if you think you're leading and nobody's following, you're only taking a walk. How many leaders are walking alone because they're not leading? Wow.

Speaker1:
Oh, so many of my finger was twitching on the bumper, but

Speaker3:
I was waiting.

Speaker1:
Well, then, you know, I'm going to be. Well deserved. Oh, my goodness, so many of those have been dropped tonight. And for those of you that are listening only there's a graphic that there's a flying bomber, airplane dropping bombs that have knowledge, wisdom and something else on it. Smart labeled on that that are being dropped by Mr. John Terry. So we have some fun with that. OK, we're out or only four minutes out. So before we end the show, John, we've got a little bit more to go. I'd like to ask every one of the guests, experts set up. Here's your daughter will be asked the same thing, so don't give it away. But I'd like to ask one question to kind of finalize the show. And it's a powerful question like the one earlier that you answered about where your answer was drive and being driven. And it's been a really profound question over now, the years of doing the show. And I've just been unbelievably blessed to have found this question because of the types of answers that have come back are just off the charts. Amazing. But before we do that, I did promise everyone watching live. How they could win a five night stay at a five star luxury resorts, compliments of the big insider secret. So in the beginning, remember, I was very adamant about paying attention and staying with us. The magic happens in the room, take notes, all that good stuff. Well, I think John will agree that just for a moment, you can now take your attention away and grab your cell phone.

Speaker1:
If you have it handy, go ahead and do that and then open up your text messaging app, because here is how you enter to win. I'll put that up on the screen and where you would type in the name of the person that you're about to text. Instead, put in this phone number, that is three one four six six five one seven six seven. I advise you write this down real fast because we're going to move back into John. He also has a gift to give away as well. Again, that number is three one four six six five one seven six seven. And then where you go to type in the message, that area where you would put in emojis and things like that. So no emojis, just straight text. You want to type in two words separated by a dash and that is peak p a K dash the keishin peak dash vacation altogether. After you send that, keep an eye out on your phone, you will get a response automatically. I use a lot of automated systems in everything I do. It's been phenomenal and it will ask you for your email address. Once you provide that, you are then automatically go figure entered to win this phenomenal, phenomenal prize. And now we come back to John. John, I understand you also have a nice giveaway for folks. Absolutely. Explain that. I'll pull it up on the screen.

Speaker3:
Sure. Yeah. If they'll simply go to my website, be a black belt leader, Dotcom, and click on the training tab at the top of that page, they're going to see a picture of a knight kneeling. And in that this is a complimentary 30 minute training, which is a synopsis of a four hour course that I teach on overcoming the enemy of defeat in your life. Too many people go through life knowing that they failed and they allow that failure to hold them back. Well, going back again to the martial arts, failure is an enemy. Defeat is an enemy. And if we can learn the battle tactics defeated using to bring us down and making us feel like that we are a nobody, that we don't have potential, that we can't grow, we can't become a better version of ourselves, it changes us and it restricts us from growing. So in this thirty minute training, I'm going to teach you how to recognize the tactics defeat uses to try to hold you down and suppress you from growing. And I'm going to give you the action steps to overcome a defeatist mindset and have an opportunity to be able to expand and growing your potential.

Speaker1:
I'm going to do it. You're just so prepared. It's. So impressive. John, I appreciate you so deeply because I can tell you you're a man of preparation, you are ready to go. Unfortunately, there aren't that many like you that I've run into on a regular basis. They're out there. But the level of preparation. So the reason I wanted to kind of harp on that for just a moment is when you're looking to the audience, when you're looking for someone to help you, when you're looking for that next step, when you're looking to, let's say, achieve a higher level of leadership skills, you want to do that with somebody who, you know is going to treat you with the utmost of integrity, with quality, with respect, with professionalism. And I'm here to tell you, I don't need to see anything else from this guy. He is the man. John is the one for you because he has put the forethought into every aspect of his business. And guess what's going to happen when he works with you. The same thing. That is the beautiful thing about it. This is how he shows up in public so that, you know, he will show up for you as a client. And so I've seen this over and over, John, and folks that have their stuff together, like you to have their stuff together, like when it comes to working with clients, fulfilling on a client's needs, getting the results that they came for.

Speaker1:
I know I can tell without even having been a client of John's that he would take me to the promised land. And of course, you're going to need to put in some work, too. He's got a guy that's called coaching and training. They'll know that. But there's no magic pill or fast or easy button. But it's simpler if you go through someone who knows what they're doing, who can take you to that promised land quicker. So appreciate you. So real quick, the URL for his complimentary 30 minute on demand training. This is on how to overcome the enemy of defeat in your life. This retails for one hundred and ninety seven dollars. You can get this training for free by going to be a black belt leader. Dotcom Otagi training h tml important note their training that e-mail. All of that is lower case, lower case. No capital is in other words, the rest of it. You can change any way you want, but be a black belt leader. Dotcom for such training that HTML get your free 30 minute training and take action on it. Treat it as though you spent two hundred dollars, because if you don't you'll probably just go on and not do anything with it.

Speaker1:
And you don't wanna do that. You don't want that self-help to become what I call self-help. That's right. So let's see. And we have a wonderful, very special guest viewing from China. Dennis in Ramallah. He's been on the show actually almost three years ago. He came on the show, another very astute businessman. Thanks for coming on, Dennis, and hello to you from America. Back at you. How you doing, buddy? Thanks for coming on. Well, we're about at the end of it, so we got that. One final question, though. I didn't forget John. Nope, I will not forget that. No way. So there's a couple of things about this question. Then we'll get to it. One is, there's no such thing as a wrong answer. It doesn't exist, it's impossible, and in fact, it's just the opposite, the only correct answer is your answer, because it's it's personal in a way that is unique to you. That's what I mean by personal. And so some people will have it like boom instantly. Others ponder and think for a while. Doesn't matter. Whatever time it takes is perfect because it's your answer. So there's no pressure whatsoever. So cool

Speaker3:
And cool.

Speaker1:
Right. So you ready?

Speaker3:
I am ready.

Speaker1:
Yeah, of course you are. He's prepared. I didn't know this question was coming, though.

Speaker3:
No, I didn't. Yeah.

Speaker1:
All right. Here we go, John. Terry, how do you define success?

Speaker3:
You know, success for me, if I were to think about how it would define, that's a good question for me. Success is about adding value to other people. It's an opportunity for me to be able to help somebody that knows that they have been put on this earth to accomplish something of significance, that there's something burning inside of them that says, I want to do more, I want to be more, I want to accomplish more. I want to make a difference. Success for me is not the money. It's not the prestige I learned long ago. It's not about me. It's about other people. So success for me is helping people truly go back to what I've said throughout this entire interview, helping people discover, develop and deploy that blackbelt later within them, whether they want to be a successful plumber or a successful architect, a successful business owner, a successful husband, a successful wife, a successful student in school, helping people discover their full potential and release it so they can learn to master their life. That, to me, is success.

Speaker1:
And you had bombs dropping right through the whole thing and didn't miss a beat. I love it and I appreciate you, John. Truly, sincerely.

Speaker3:
Absolutely. Thank you for

Speaker1:
How you model your I mean, you're a great example for your daughter. That's obvious, I'm sure, for the other five as well. How you did that six. Wow. But truly, truly, sincerely appreciate you. Real quick, how can folks what's the best way for folks to reach out to you and connect with you and have that that conversation to move forward?

Speaker3:
Absolutely. The best place to find me is my website, the black vote leader dot com. If they want to connect with me on social media, they can simply go to the contact tab at the top. And on that tab are all of my social media links. We post on a variety of different social media outlets every single day so that I'm constantly sharing tips, tools, resources. I have a weekly newsletter that they can subscribe to for free. We have a podcast on anchor that goes out once a week so they can connect with all the major media there and have an opportunity to follow me.

Speaker1:
Man. And you've got a lot I mean, heard of gab. That's awesome. Part of that. And new partner was shut down for a while, ussi life. All right, that was awesome. And so he's got an email address and everything is on this page. So remember, it's be a black belt leader, Dotcom, for those you listen to a podcast, write that down, be a black belt leader, Dotcom, click on the contact button on the top nav bar and it will take you to a screen where you can get his email address, his phone number. Arizona, Arizona.

Speaker3:
Arkansas, Arkansas. Yes, sir.

Speaker1:
It's easy. Arkansas, Hot Springs, Arkansas. I love it. I won't give out your address here and have to go look for it. All right. So get them something to do here. Fantastic, thank you so very much for everything. Mr. John Terry, the blackbelt leader, so that's it, it's a wrap, the show is over. One last question and this is a bonus for everybody involved. John, if you were to run into somebody today on the street, doesn't matter how old, but they just got the handcar and they said, you know what? I'm tired of my life. I want to run my own life. I want to be an entrepreneur like you, John. I've never done it before. But, John, is there any way, some place you could point me what direction, where could I start? I just need to know where to start and then the rest can fall into place, or I'll come back and ask you what's another step? But, John, if you were to tell somebody who's looking to take their life to the next level, become an entrepreneur, what would be the first step of advice that you would give them?

Speaker3:
The first step of advice I would give them is to, number one, identify the audience they want to serve. Because there are people that need help all the time, and if you can identify the audience that you want to serve and have an opportunity to serve them with passion and conviction and integrity, you will be successful at whatever you put your hands to do. Now, the skills and all the other things you can learn, you can gain. Everybody starts as a white male. When you started as an entrepreneur, it's no different. So you're going to be a white male when you get started. And that's where you need to connect with someone that can help you grow and let you understand what you don't know, because we all don't know what we don't know till we find out. But yeah, I mean, just really identifying who you want to serve and. Look for people to add value, to add value, to make a difference in other people's lives. And people will seek you out.

Speaker1:
I got to tell you, I got writer's cramp. I filled up my notepad and I started writing sideways because I ran out of room. That's a sign of a good guest expert. Not good, phenomenal, above, way above the bar, and I'm so fortunate in the fact that I met you in January, we're going to continue to see each other. I know next week we'll see. Absolutely.

Speaker3:
We're together next week. Yes.

Speaker1:
Yeah. And I'm looking forward to seeing how we can help each other in the future. And that's I just want to part with that to let people know this is how it really works. Under the covers, under the behind the curtain is people helping each other, collaborating, not competing. There are so many clients to go around. It doesn't even matter if you're in the same exact genre. There's people or some people are going to really relate to John. Others will relate to me. Even if we were doing the same exact thing. It's OK. That will be more. Yeah. So just help each other and collaborate network and make the world a better place like John is doing and his his definition of success. He said it. It's not about money. And that's the other interesting thing, John, that has been the common theme of every guest. I've asked that question and that that's good.

Speaker3:
Yeah. Is the guest of the show. Yeah.

Speaker1:
Yeah. One mentioned it, but it turned out that was the ends to the result that they were looking for was freedom and liberation. It was a piece of it. And don't get me wrong, people watching, listening. Money is important. It is important. It's vitally

Speaker3:
Important.

Speaker1:
But the definition of success that most people that have achieved a certain level of it already never involves the word money when they are describing it. It's just I love that it's so easy. All right. We're going to finally let John go because it's later there than it is here. And I appreciate you, John, and thank you all for watching and listening. Even if you've been live, I can't wait to see who's going to win that wonderful vacation giveaway. And those of you listening after the fact, we appreciate you. And don't forget, you can tune in and watch live if you haven't on the mind body business show dotcom. Just scroll to the bottom and there's an opt in form. We'll just remind you of the next show coming up. You can opt out any time when you get tired of it, but we're here for you and John's here for you. And now John is here forever because his video will be up on our website and all over the place. It is going to be everywhere now. So on behalf of the amazing. John Terry, the blackbelt leader, I'm your host, Brian Kelly of the Mind Body Business show a phenomenal show. Thank you, John. That's it for tonight. We'll see you all again next time. So long and be blessed.

Speaker3:
Thank you. So. Thank you for tuning in to the mind body

Business show podcast at w w w dot the mind body business show. My name.

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John Terry - The Black Belt Leader

A two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and old, discover and develop the Black Belt Leader within and lead themselves with Black Belt Excellence. They can then use their leadership and influence to create high-performance, people-centric, values-based, non-leader-dependent teams and make an impact right where they are.

Connect with John:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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