Special Guest Expert - Jordan Adler
Special Guest Expert - Jordan Adler: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through? With that is the question. This podcast will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to The Mind Body Business Show. We have the one, the only, the truly amazing Jordan Adler on with us here tonight. He is sitting in the green room, scratching and clawing at the monitor. He's ready to go. I cannot wait to bring him on and share his genius, his brilliance, and most importantly, his success with you, because that's what this show is all about. This show, The Mind Body Business Show, is a show that I had put together with the express intent of bringing on super successful entrepreneurs like Jordan so that you can take notes on what he has done to achieve his success and then take it one step further, take notes, and then take action on those notes. The Mind Body Business Show is a show about what I call the three pillars of success. And yes, they are the very name of this show, mind being mindset. So I for a period of about ten years, I studied only successful people. And what I found were these three pillars kept bubbling to the top. And when it came to mindset to a person, each of these very successful individuals, I'm sure Jordan is no different, had mastered the the mindset. And what does that mean? They had a very powerful, positive and most importantly, flexible mindset and body. Body literally meant and means that they all took care of themselves and take care of themselves physically and nutritionally. Jordan is no stranger to that either. We had a nice talk right before the show came on. And then business business is multi multifaceted. But the thing is with these very successful individuals is that they had mastered the various skill sets that are necessary to build, grow and scale a very successful business.
Brian Kelly:
What kind of skill sets you might ask? Well, you're very astute if you did. Yes. Many, but there are many. I'll name a few. There's skill sets like sales, marketing, leadership, systematizing team building. I could go on and on. I won't. I won't. I will spare you. And you know, being an astute viewer or listener of this show that mastering any one skill set can take an exuberant amount of time. So the good news for you, though, is you don't have to master, not even all of the ones I just mentioned. In fact, if you concentrate on just one of those, just one and put your focus on it right now from this point forward to master it, then the rest can be leveraged in by way of other individuals. That one skill set that I would implore upon you to really focus on is the skill set of leadership. Yes. Even if you have nobody on your team right now, cultivate a culture within your business with yourself and learn the qualities of leadership. And there are many books on this topic. I'm not going to go through all of those right now. I will give you, though, a great resource on where you can find books about leadership. In fact, that is one of the great other attributes of these incredibly successful individuals is that to a person they are all very avid readers of books. And with that, I want to segue very briefly and then we'll bring on Jordan on a Segway very briefly into a segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes. There you see it. ReachYourPeakLibrary.com One quick word of advice, please, if I may, and that is you are going to be learning of different resources here tonight. I know for certain that Jordan has some he's got a fantastic gift for you and he's got a challenge for you that I can't wait for him to unveil. And you see one right here ReachYourPeakLibrary.com what I am going to ask you to do for yourself, not for me, is to instead of, you know, give in to that itch of going over and clicking away and checking it out while the show is either going live. Right now, for those of you watching, thank you all for being here. For those of you that are listening to the recording on podcast or on 35 podcast platforms, for those of you that might be watching the recording of the video instead of clicking away, don't even click pause. Keep going and take notes. But that's the key, right? The resources down, get a piece of paper. Whatever you work, whatever works for you is your go to for note taking. Write them down and then after the show is over, go visit those resources and consume them as much as you want. Because here's the thing. Please, please know this. The magic happens in the room. What does that mean? I am going to be asking Jordan some questions that could quite literally change your life. Meaning his answers to those questions could change your life. And I would really hate for you to have diverted your focus away and you're typing in a URL or you're going to look at a book that's been recommended or you're going to check out one of Jordan's links. I would really hate for you to be doing that at the very moment that he is giving you the keys to the kingdom of success that you so richly want, and even more importantly, that you deserve. So please, please for yourself, write these down as we go. All right. Soapbox moment is over. Reach Your Peak Library is a website that I had my team develop literally with you in mind because I myself was not a voracious reader until about 12 years ago.
Brian Kelly:
Actually, I just thought about it again. Today is my birthday. I'm now 59, so around 47 I that's when I finally started reading books voraciously. And so I began realizing and noticing that these had profound impact on my professional life and my personal life many times as well. And so I began cataloging them, storing them and saying, Hey, team, put up the next book. I just finished this one and I'm looking at this list as it scrolls and it is way behind. I've got many more books to throw up here. I need to get those over to the team as well. But there are many here to choose from. The purpose of this is not to make money. It is. The purpose is for you to have a quote unquote library that you can go to and at least know that one other successful person has vetted the books on this page. Why? Because now you are more likely to not waste your time. More likely, I say, because I cannot guarantee that they will have the same kind of profound effect that they had on me, that they will have that on you. But at least you're increasing your odds of not wasting your time. And that is really the sole purpose of this website. All these buttons go to Amazon, find a book you like and go to wherever you choose to buy your books. It does not have to be from this site. Grab the title and go find it. Just go get it, read it, take action on it, come back, get another book and then keep keep going. It has been an absolute strategy for success for me personally. And speaking of strategy of success, it is time finally, once and for all, for Brian to stop yammering on endlessly so we can bring on the very special person you came here to look and watch and listen to. And that is none other than Jordan Adler. Let's bring him on right now, shall we? Here he comes.
Announcer:
It's time for the guest expert Spotlight. Savvy. Skillful, professional. Adept. Trained. Big-league Qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Jordan Adler. Yes. Thank you, Brian.
Jordan Adler:
Brian, Happy birthday. I had no idea.
Brian Kelly:
Thank you so much. Oh, man. This is like, the greatest birthday gift where I get to do what I love to do, and that's talk to amazing individuals such as yourself. Jordan What we met a half hour ago, and in the short period of time, I can already tell you're an amazing man. You love giving back. You love teaching, you love showing others how to succeed quicker because you yourself went through some pretty intense times of trials through personal life and in business. If you don't mind, this would be a perfect time. Jordan, I'd like to introduce you properly and then we'll dive into these hard hitting questions for our viewing audience. Does that sound good? Awesome.
Jordan Adler:
Sounds great. All right.
Brian Kelly:
At 34 years old, Jordan, that's he's like 35 now. Jordan Adler was living in an enclosed garage. His rent was $200 a month, and he had two roommates. He carried $36,000 in credit card debt, and his job paid him $14,000 a year. He had tried 11 network marketing companies in ten years and never signed up one person and never made one penny. Oh, how many can relate to this? I know I can. The future at that point looked bleak. Yet today he is one of the highest paid network marketers in the world, building an organization of over, get this, 600,000 affiliates in five countries. My goodness. He cracked the code. His best selling book, Beach Money, has sold over 1 million copies, and 100% of the profits of his book are donated to an organization that helps entrepreneurs in developing countries to start small businesses through microloans. Oh, I've heard of this. This is fantastic. Jordan splits his time between two mountain homes, a condo on the Vegas strip where he is right now, and of course, the beach. Yes. Six years ago, he decided to get his helicopter pilot's license for fun. Why? I'm guessing because he could. And Jordan's message is a message of hope, simplicity and limitless opportunity. Yes. Bring it on home. That is the man right there, Jordan Adler. So, so blessed to have you grace our stage here tonight.
Jordan Adler:
Brian. Thanks for that. I couldn't have written that better myself.
Brian Kelly:
Did a phenomenal job. I love that. I love the whole thing. You know, it's the zero to hero journey story that so many there's so much behind that, though, in addition to that, that no one sees, like we were talking about our personal lives. I'm not going to bring that up here. But we have we deal with more than just what is shown in these bios that people will go, how the heck did you make it? I mean, for you? Yeah, you went through a lot and you have been on a lot through a lot. You will continue to go through some things. They just never seem to go away. But for you, you know, it came down to your mindset. And that's what I've found is the secret sauce to success for so many individuals. And I'm curious about you, like when you were going through these trials, but you knew that there was something out there and you. Let's let's fast forward to today where you are now. You get up in the morning and you know that there might be some arduous tasks to take care of. There might be some outreach or maybe maybe you're just loving living the life and living it gloriously. But if you are facing a day, that's going to be a challenge. What is going on in your big, beautiful brain that is keeping you motivated, powered, and and just eager to start your day and devour it so that you can help serve more people? What is it for you?
Jordan Adler:
Gosh, you know, where I'm at today is a little different in terms of mindset than than because I'm living my dreams like the dreams that I had for many years when I was much younger, that were just a thought back then and a hope and a wish and a not even an intention yet. Just a hope and a wish. Back then, when I was in my 20s and even in my early 30s and I just was working, working whatever business I was in involved in. Today, it's really more for me about I just I just do my best to live maybe my age to some extent, living in the present, really enjoying people, enjoying my travels, enjoying the challenges that come with building something. So that's part of it is, you know, I step into a place of, you know, what good can I get from whatever set of circumstances I'm in or whatever people that I'm around. And then also, you know, keeping yourself in a mindset of giving all the time that brings a lot of joy. And if you've, you know, we all go through periods of time where we're where we're internally focused and we're more focused on ourselves. And then there's then sometimes you have to step back and go. You know what? I'm not feeling the joy. And sometimes it's because you're not extending yourself out into the world in a positive way to other people and bringing light to other people. So I think a lot of it is just like staying in a mindset of. Being present. And then if you are in a place in your career or in your life where there's stuff out there that you really want to experience or want to do that you haven't done, or you want to, you know, acquire whatever it is people you want to spend time with, trips you want to take. If you're in that place, it's so important when you have the challenges to continue to remind yourself to focus on that because. We get into a tailspin, sometimes that causes us to lose focus on why we were doing what we were doing in the first place.
Brian Kelly:
Totally, totally get that. And that can easily happen when you're coming from, you know, when you're struggling in the beginning and coming from that place of scarcity, which we've all been through, I think. And it's not easy to get through that stage. But the key I mean, what is it that kept you persevering, that kept you driven to get past that stage? Because, my God, 11 years. Come on.
Jordan Adler:
The best way I can describe it is I'll share a story with you regarding the helicopter stuff, because I decided at the age of 57 years old that I was going to get my helicopter pilot's license. And it was the most difficult thing I've ever had learned to do in my life by far. There wasn't anything that even came close. And there were hundreds of times over the next couple of years that I questioned whether I could even do it. And there were defining moments along the path that could have caused me to go one direction or the other. Like I could have easily thrown in the towel multiple times. But I always went back to, Why am I doing this? What's my dream like? My dream was to be able to say, Brian, when you come to town, let's jump in the helicopter and take a flight around Vegas. And I get I get excited by giving somebody that gift if they've never flown in a helicopter before. So so so I have I've probably taken 150 friends up in the helicopter when they come to town. Most of them, the great majority of them, had never been in a helicopter before. So they got to experience that for the first time. However, to answer your question, I decided to buy a helicopter. I don't even know if you know the story. I bought a helicopter, took me a over a year from the time I bought the helicopter to the time I soloed in it. I needed special training. I had to go to Texas for that a multiple times. I needed to do some reconfiguration on the helicopter to make it compliant. I had to ship it, take it apart and ship it across the country. Lots of stuff. Then I met a guy that we became very close friends. That was a commercial helicopter pilot that had been flying for years. To make a long story short, he crashed my helicopter with us in it on July on on June 27th, 2019, and destroyed the helicopter. And there's actually a video online. You can watch the crash and you can read the accident reports and everything. Turns out this guy for the past many, many years, over ten years, had been lying to everybody in his life, including the pilots and the mechanics, that he was a commercial pilot.
Jordan Adler:
He'd never flown in his life. Oh, no. And I turned I turned the controls over to him while we were in flight, while we were hovering. And within a quarter second, the helicopter was out of control. So here's where it comes from. Right now, the helicopter is destroyed. We we stepped away from the crash. Miraculously, we shouldn't have because he to make a long story short, for months, I questioned whether I wanted to get into a helicopter again. For obvious reasons. I had PTSD. It was horrible. I was afraid. I was gripping fear to get back into the helicopter. And I just kept remembering. I kept going back to like putting myself physically, physiologically in my mind, back to the state that I was in when I was dreaming about flying. And I finally I finally got up the nerve to get back in the helicopter. I probably got 60 flights since then. Now, you asked me to talk about my beginnings. Did you want me to talk about that? Absolutely, yeah. So I was I was probably 21 years old and I was at a garage sale. I had never heard the term residual income in my life. I didn't even know what that was. I didn't understand the concept of leverage. I knew what the word meant, but I didn't know what that meant. As far as business, I grew up in a non entrepreneurial family in a small suburb of Chicago. Lower middle income was at a garage sale and I picked up a book for $0.25 called The Basics by Don Failla, and it was one of the first books written on network marketing. Today, there's thousands, but I got this book for $0.25. I read it and I got excited about getting paid over and over again for working one time. That just sounded great. And so I decided to learn about it and pursue it. And I did get a college degree. My dad paid for the first year. I have a degree in landscape architecture. I was required to graduate, but I had to figure out how to pay for those other three years.
Jordan Adler:
And then I moved to Arizona with a guitar, a suitcase and 250 bucks, and I started answering ads in the newspaper for opportunities. And every time I'd see something that I'd like, I'd sign up. I didn't have much money. My job at the time was paying me under $20,000 a year, and I would sign up in these different opportunities. Most of them would be anywhere from 200 to $500. And every time I'd get involved, I'd work the business for 2 or 3 months and I'd get really discouraged and I would quit. And then a few months later I'd find another one and I join that one. And then 2 or 3 months later, I'd get really discouraged. I invite five people to a meeting and nobody would show up. You know, the meeting thing is pretty much dead today. Like, there's a lot the concepts, the fundamentals behind network marketing are the same, but the way that we built the business back then is very different than then today. So after ten companies I'm sorry, 11 companies in ten years, I never had signed up. One person. Never made a penny. I would I would talk to 2 or 3 people. They would be negative. They would tell me those things don't work. Nobody makes money. Only the people at the top make money, blah, blah, blah. And I would quit. And then in 1992, I joined my 12th network marketing company and I finally talk about mindset. My mindset shifted because of a guy that I met that taught me one simple principle, and that one principle changed my life. The guy's name is Russ Van. Russ is still on the peripheral of network marketing. He's a consultant and a coach to the network marketing profession. But Russ told me that in the business of recruiting, it doesn't matter if you're in real estate, financial planning, network marketing or insurance, if you're recruiting people, if you're recruiting salespeople. For every. And this is the nature of people. For every 20 to 30 people you recruit, a third of them will do nothing. And you can't change that. A third of them are going to do a little.
Jordan Adler:
And no matter how good of a motivator you are, you're not going to change that. A third of a third of them will do a little more than a little, and one will go on to become a will go on to build an organization of thousands or become a top earner in whatever profession. So if you go to a real estate broker and you say to that real estate broker, how many agents do you need to bring on to find one that's going to make $100,000 a year? They will tell you 30 to 50. They have to recruit 30 to 50 agents. And every one of those agents need to pay a couple of grand to get their real estate license. And of those 30 to 50, only one of them will go on to make $100,000 a year. Most of them will never sell a home. Some of them will sell 1 or 2 homes a year, but one will go on to make over 100, 100,000 or more. And so I took that and I said, I need to go out and recruit 30 people. So I said, if I recruit one a month for a couple of years, this is when I was living in on the Arizona State University campus in a rental. My rent was $200 a month. I was 34 years old. I lived in the garage. There were two roommates in the house. They weren't in the garage with me, Brian, But I had I had two roommates in the house. I had $36,000 in credit card debt on 22 credit cards, a broken down jeep in the street that hadn't run for two years. I couldn't afford to fix it. My job was paying me $14,000 a year, and this was at the age of 34. I'm 65 now. I haven't had a job since 96. So what I did, though, is I decided I need to recruit one person a month for a couple of years because that would give me 24 distributors personal. And if Russ's numbers were right, one approximately one of those people would go out and build something significant. Well, my 16th person in my first two years, I signed up 19.
Jordan Adler:
I didn't hit my goal of 24 after nine. And I kept track of everything and after. And I was living in this garage and on the wall I put this grid. I wrote, I drew this grid on the wall, 100 squares, ten by ten. And every time I'd share the business, this is over my bed, by the way, in my in my garage, every every time I share the business, I'd write a date in one of those boxes. So if you can imagine a handwritten grid with a marker on the wall and then there's a date in every box, and then I needed 20 customers to qualify. So I put Fine 20 on there and then I put at the bottom executive director, but I put Ed Ed for executive director at the bottom because that was the top position in the company. And I saw that every night when I went to bed. And every day I'd write a date if I showed the business, I'd write a date. So my goal was to show the business three times a week. And I thought if I could do that three times a week, 12 a month, then I could get one. If one said yes. And I did that every month for 24 years or for 24 months. Well, I've met a girl and liked her and we went out on a few dates and I brought her home and took her into the house and gave her a little tour. And she gets to my bedroom, the garage, and she sees this big grid over the bed with all these little dates in it. And it says at the top, fine 20. And at the bottom it says Add. She wants to know who's Add. True story. That's a true story. So anyway, um, after I started filling those squares, three a week was my goal. After two years, I'd signed up 19 people, not 24. My 16th was a lady named Jackie Ulmer. One person. This is Russ's story. He taught me this. Jackie signed up a lady in New Mexico. That lady in New Mexico started inviting people into her home. And over the next three years, that group grew to 12,000 distributors and 40,000 customers.
Jordan Adler:
And I made my first million dollars. That was after ten. That was after 11 companies in ten years. Now, I went on to put 129 people into that business in 144 months. So less than one a month out of the 129 people that I signed up over a 13 year period, five of them led me to 85,000 distributors and a quarter million customers. And those customers are using our service month after month after month after month, which produces a significant residual income stream. But I had to I had to have the foresight and the vision and the consistency, regardless of how I was feeling to stick with that plan for two years to get to that point. Most people quit way too soon. Most people will sign up in anything they do. They'll they'll make a couple of sales or they'll sign up a few people and then they'll get discouraged because something goes, goes wrong. They get a charge back or somebody quits or somebody goes a negative and goes rogue and starts saying stuff on the Internet, whatever. But we're living in a little different world today. The the the tools we're using to build the business are not hotel rooms anymore. You know, we're not doing conference rooms and hotel rooms so much. There are people that do it, but not many. You know, we're using Zoom and we're getting people on on we're doing trainings and we're using apps to shoot videos out and things like that. And we're building our presence and our name on social media. So it's a it's a it's doing the same thing. It's just doing it in a virtual world versus a physical world.
Brian Kelly:
Yeah, that's a lot. And I appreciate all of that. Great background love of I saw it coming when you said you brought your girl into the room and she saw the. Wow. Okay, this is gonna be good.
Jordan Adler:
She she. We never went out on another date after that.
Brian Kelly:
Oh, man.
Jordan Adler:
She didn't believe me.
Brian Kelly:
Oh, my goodness. You know, one thing I'm curious about is, like, you didn't recruit anybody for 11 years, and then when you finally, quote unquote, cracked the code, what does that mean for those who are still struggling? You know, what did that mean that they can take and utilize exactly what you're telling them right now to say this is what caused this to happen and this is what you need to follow in order for that to happen for you.
Jordan Adler:
Well, the most important thing for me was that I finally figured out that quitting doesn't work. Everybody quit. Everybody quits on a bad day. Everybody. You have a bad day and you quit on that day. You might have two bad days and you just you make a decision that you're done and that can be anything that you're doing. Right. I made a decision that I was never going to quit on a bad day. That was a conscious decision. I'm not going to quit on a bad day. So every time I'd have a bad day, a bad week, a bad month, I would just keep going. I would keep working even though I didn't feel like it, even though my energy wasn't there. I did the work. Sometimes it was an hour a day. Sometimes it was two hours a day. Sometimes I could only get 20 minutes in. You know, I'd have to take a break, but I definitely put in the work and I kept going. And then what happens is when you do that, you start having good days and then you have a few more bad days. It just it's the nature of building a business. It's the nature of life. And so. Um. The things that I'm asked. That was the first thing I mastered. It's almost like this. I have a home on a mountain in Arizona, and it's an old mining town called Jerome, Arizona, probably the most famous mining town in the United States. It's a tourist town today. At its peak, it had 15,000 miners, and today there's 500 residents. And it's a tourist town. And so so.
Brian Kelly:
I have this.
Jordan Adler:
So I have this door on my I have this door on my third level. And a hummingbird flew into my place and it flew straight over to this picture window behind me. And I was getting ready to leave. I was getting ready to leave for two weeks, and I knew that Hummingbird was trying to get out through that window, which is never going to get out. There's no opening over there. There's a window. And I knew he was going to end up dead on my windowsill if I didn't get him to fly towards the door. The door was wide open. It was only like 15ft away. I just needed to get that hummingbird to see the door so he could fly in that direction. And they're very fast. You can't. You can't distract the hummingbirds. Don't you can't, like, get them to move in a different direction if they want to go that way. Right. So after two hours of trying to get this hummingbird out, I'm getting frustrated. He's getting frustrated. And it dawned on me that hummingbird knows how to fly. It doesn't need a better hummingbird flying coach it. But one Direction represents struggle and death and the other direction is effortless and it leads to freedom. And that's all the hummingbird has to do is shift its focus and it can effortlessly fly to freedom. For those of you that are concerned about the hummingbird, the hummingbird is fine. He got tired. I was able to get him out and he flew off and everything was good. But if I had left, he would have been dead on the windowsill when I got back. And that's what most people do. They're doing the same thing over and over and over again. And sometimes it's the right thing. They're doing the right thing, but it's not about doing. It's about what are you focusing on? Like, where is your attention? And so I focused on a few things. One is I focus on my dream, like, why am I doing it? Like, what gets me excited about life? Where's my passion? The second thing is I needed to learn the fundamentals and you got to get just like in flying or in baseball or in any any sport for that matter.
Jordan Adler:
You got to get good at the fundamentals. So you got to figure out what those are and then practice them in real life, not just in a classroom or at home, but practice those fundamentals in real life. In fact, I've seen these people that will go they'll spend thousands of dollars on all these programs and then they never go out and do it in the real world. If they didn't spend any money on the programs, I'm not saying they should. They shouldn't do the programs. I'm saying if they didn't spend money on the programs and just went out into the real world, figured out what those fundamentals are. So I learned them. I learned how do I make a list? How do I add to my list? How do I invite somebody? How do I give a simple presentation? Today, you don't even need to give presentations because everything's at your company, provide you videos and you know there's all the tools you've got available to you, but how to give a presentation and then follow up. That's the biggest thing is like, what are you doing to build those long term relationships so that when someone's ready, they come to you. You know, there's realtors out there that never have to sell, they never have to market. They have a constant flow of new referrals coming in daily of people that are ready to buy. They don't need to market. I've got many friends like that because they've built rock solid relationships. They've kept an electronic Rolodex and they've they've consciously, intentionally stayed in touch with those people in a meaningful way, look for ways to serve those people. And so they build this large Rolodex of a few thousand people, usually in the range of a thousand, maybe more, a little more, a little less. Some people do it with 500. Depends on what you're what you're into. But any business can be successful if the person that's running the business has a network of people that trust them and like them. But how do you do that? So those are the fundamentals that you need to to follow up is one of the biggest things. You got to get people in the pipeline, but you've got to be following up with the people that you meet and the people that know what you're up to in a meaningful way, not just because you're trying to get something from them.
Brian Kelly:
I love it. What was number three? You know, was there a third thing? Oh, I thought there was. I just assumed I'm right. Yeah, well, there's.
Jordan Adler:
Number three, so there's mindset and there's the skill, the mindset and the skills. Um, those are the two big things.
Brian Kelly:
That's great. And yeah, you for that. Very encouraging to people about not quitting. And I just want to make it very clear to everyone listening that, you know, we're talking right now about the network marketing industry where this this kind of information is so badly needed. This is so equally true in just entrepreneurial world to begin with, period. If you have your own business, you cannot ever quit. You cannot ever give up. And yes, my gosh, how many times everyone that's out there that has run a business tried to start one, is either flourishing or struggling. It doesn't matter where we've all been through that moment of, gosh, why am I doing this? Should I continue? And those are the times. Thank you, Jordan, for pointing it out that those are the times to just push through and keep going. And so.
Jordan Adler:
Yeah, so every every business goes through cycles like where you're going to have, you know, as long as you're putting in all the good work and you're doing the work and you're focused on the right things. And so every, every business has its cycles. And so sometimes your business will go up and sometimes it'll go down, right? Simple, right? When it goes down, do you consider throwing in the towel or do you dig deep and figure out what do I like? How do I solve these problems? Like, how can I reinvent myself? How can I reemerge like the Phenix bird within the opportunity that's at my at my feet right now? There might be situations where your product becomes obsolete. Well, that doesn't mean you're done. It just means you need to figure out what's the next product that we're going to launch within our network. And I'm not just talking about network marketing. You can be any business, but your brand doesn't. Your brand can, can survive and you can you can morph and change over the years, which we've we've had to do, you know, and you become the word the word you want to adopt.
Brian Kelly:
Is resourceful.
Jordan Adler:
You're all entrepreneurs. Every one of you are that are listening right now are entrepreneurs. I doubt if there's anybody listening that's not an entrepreneur. And the number one skill for being successful as an entrepreneur is resourcefulness. It's like it's how good you are at solving problems that will determine what level your business goes. And I've had some really good runs that I've had. I could name 1020. I could probably name more than that. Failures like. As an entrepreneur, most entrepreneurs will tell you this that most things they do, they fail at meaning they lose a lot of money. I've lost a quarter million bucks. Eight times in investments. Quarter million. Like where I had hope and excitement about the opportunity that was there. Real estate partnerships, movies, nightclubs, restaurants, investing. You think you're smart, you're making all this money and all of a sudden you think you're smart, you're not smart. You just figured out how to make money in one thing. And so then people come to you and they say, I need I need half $1 million, I need a quarter million dollars, I need $40,000, I need $30,000. And you start shelling out this money thinking that you're going to be Mr. Shark Tank or Mr. Shark Tank. Right. And then before you know it, it's gone that money. And so every entrepreneur has stories of failure after failure after failure after failure. But you only need to win once or twice big. So as long as you stay in the game. Right. And so I've had wins and I've had a lot of losses.
Brian Kelly:
Yeah. And I saw a quote earlier just I think it was yesterday, I put it up on Facebook and said, if you're not failing or yeah, if you're not failing, you're not even trying. And that's very true because that's the only way to make it successful. And that's why so many people like you are doing the beginning. Quit because it's a failure and it knocks you back. But that's the time to kind of like say, okay, that's not working. What do I need to adjust? Or maybe I need to do more? Or what is it? But quitting is not the option. If you're going to succeed and people look at someone like you, Jordan, and they think, Oh yeah, now you're on the top of the world. So you just you have it great. And no one knows the backstory of you at that point. And they're thinking, Oh, he's just he has that Midas touch. He's so suave. And and he he knows how to talk to people. And who am I? I'm like, you know what? Jordan came from probably a deeper depth than most of you would ever come from to get where he is. And the point of this is to say, if Jordan can do it, who's to say you couldn't know? It takes a lot. It takes a lot of faith.
Jordan Adler:
And it hurts to fail. And sometimes it hurts emotionally. Sometimes you have egg on your face. Sometimes you feel shame around certain people because you made a decision that they felt like it was a bad idea and you did it anyway and you failed. It hurts. It doesn't feel good to fail. But the only way to have your dream life is to go through that. Unfortunately, it sucks. But you do.
Brian Kelly:
And that's the beautiful thing about I love this show because of people like you that just bring the raw truth and no sugar coating. Look, this is how it is. This is you want the secret sauce to success. He just gave it to you right there. You got to get through the pain. You got to just muscle through it. Oh, gosh. I mean, I had this incredible mentor who was great about giving me feedback. Anytime I went up on the stage, you know, I would speak from stage. I was doing it for a seminar industry of a mentor of mine. He had a teammate that did some incredible feedback. He'd be in the back of the room taking copious notes, and when I got done, man, he loved me, so he let me have it. He told me all the things I needed to fix. The first time it happened, I did not feel good and I said, I am never going up on stage ever again. Yeah, but then the second time and he the feedback was, Wow, you are leaps and bounds. Better Now let's work on this more like, Oh, that hurt, but not as bad. Why? The results came in and they were improving and so it got to the point, Jordan I could not wait to get feedback from this gentleman again, it and it didn't hurt anymore. It was just like, I know the result of his feedback will catapult me into even greater speaking prowess. And it did. And because of him, I'm able to speak on stage and, you know, people can actually understand what I'm saying. It's pretty cool. Right? Right. So it's a lesson to say, just keep going, push through the pain. Sorry.
Jordan Adler:
It makes me think that your story makes me think of learning to hover in the helicopter. Hovering takes many hours. It looks super easy, but it takes many hours to learn. And the first you use the lessons usually last an hour and you'll practice hovering 20 minutes to 30 minutes. But in 20 or 30 minutes you can. You can try it probably. 20 or 30 times. And so I the first couple lessons, my instructor, Travis, who was 23 years old, said, Jordan, if you can keep it within a football field, I'll buy you a pizza. And every time he turned the controls over to me within a quarter of a second, the helicopter was completely out of control. And he would save my ass. He'd grab the controls and get it steady again. I don't even know how they do that. Those. Those those flight instructors, those certified flight instructors. But they're amazing. So over and over and over again. And it feels impossible. Like you feel like I'm never going to get this. And it truthfully is like standing standing on a bowling ball, balancing a baseball on your head at the same time. Like it's it feels like that's what it feels like when you're starting. It's like there's no way I'm ever going to get this. And then what happens is he said to me, I can't teach you how to do it. You have to just do it till you get it. And it's kind of like the first time you learn to ride a bicycle until you get balance, you're going to fall and you have to do it over and over and over and over again until you get balance. But once you have balance, you can do it for the rest of your life. So now I can go a couple months and jump in the helicopter and hovering is no problem. I know it's not that I know how to do it. I know what it feels like. It's not even I can teach you how to hover a helicopter, Brian. It's not about how I can teach you how to do it, and you won't be able to do it. I can teach you how to ride a bike. And if you've never ridden, you won't be able to ride until you get balance. And that's how it is in your business. You've got to do it till you get it.
Brian Kelly:
Yeah, and that's why it's so important, you know, people that are reading books, which I highly recommend you do, and learning new things, it's great, it's powerful. But until you take the things you've learned and you do them, put them into action, you're really not going to succeed in that area. There's nothing. I mean, learning is great book smarts. You're talking about resourcefulness. I wanted to hit that because, you know, I consider myself this smart guy. I have a BS in computer science. And I was a, you know, one of those whiz kids, almost straight A's in school all the way through high school, all that stuff. Big deal. Now I say big deal. That was a waste because what I found was all those smarts actually became a deterrent to my success because I would overanalyze everything and try to make it perfect. And I watched this other person next to me who barely graduated with a C average who is crushing it because of that R word you said resourcefulness they had that they would figure out a way to do it. While I'm thinking I'll just analyze, I'll make it better and all that, it's like, Geez, what a detriment that became for me. I'm mean, I'm I look back, I don't have regrets. I did learn a lot from all of this and all of this experience, and I get to impart that upon other people and bring people like you on to really, you know, pound that home. That resourcefulness is so key to success and everything you've said, you know, keep keep trying. Do not quit. In fact, don't like the word try, keep doing keep going after it and don't ever give up. I mean, you're one of the you're probably the most prominent guest I've ever had in the network marketing industry. I mean, in your bio, you are the number one earner in the industry. And No, no, no, no.
Jordan Adler:
In my company.
Brian Kelly:
Not in your company. Okay. That's still my gosh. For a company that's been around how long now? 12 years. 18 years. 18. So I'll still put that emphasis. Thank you for the correction on this guy. Jordan knows what he's talking about. And if you're not listening right now, if you're not taking notes, then I don't know what to tell you. I think that you need to take notes. And even if you think you've heard all this before, you may not have heard it in the same way Jordan has spelled it out. These are the minor things that you need to really pay attention to in business is only follow those who are successful, do exactly as they do. They have a recipe for success. All you have to do is follow it. You just need one recipe, Jordan's one recipe. There are other recipes. You have found a golden egg here, and I mean that in a very loving way. This guy has it. Follow him. I hope you're taking notes. If you haven't, go back and watch or listen to the recording and do that. And then we're going to get into some resources and some fun here, too. We got to give away. I'm going to give away a five night stay at a five star luxury resort. You saw that scroll on the bottom earlier. For those of you that stay on live. And probably more importantly, Jordan Adler has a gift for you and also a wonderful, amazing challenge. I love challenges because it gets you going and it will give you results because you've learned that you know it. You see, Jordan has the results that I'm sure you want and desire. If you're watching this, most everyone on the planet is probably not as a has not achieved as much as Jordan has in the success of a network marketing company or any company for that matter. So definitely love the bicycle balance story, says Bob Hilberg. All right, thank you, Bob. Earlier, Glenn was saying hello. He's giving you some love. Glenn. Glenn, what's going on? Chavarria And so, yeah, wanted to give people a shout out real quick on the show for coming on. Thank you for that. And my gosh, what do we got? Oh, I can't believe this. Jordan Time goes fast. You know what I love? I love The Aviator glasses, though. It's perfect for being a helicopter pilot. Man.
Jordan Adler:
It's Beach money, baby. It's Beach money.
Brian Kelly:
Let's talk about that.
Jordan Adler:
They're actually prescription so I can see my computer screen, so I take them off. But yeah.
Brian Kelly:
They look great. They're like, perfect for what we've been talking about. I love it. Yeah, yeah, yeah. It's awesome. So yeah.
Jordan Adler:
One just one comment on resourcefulness that you talked about. Um, you know, you talked about being a, an engineer and a scientist. Is that correct?
Brian Kelly:
Right. Engineer, Yeah. Software engineer, Yeah. Bachelor of Science degree.
Jordan Adler:
And you do you get smart, you know, stuff. But that's part of the problem with people, including me. Everybody. We know stuff and then we already know. And then we get stuck in that comfort zone, that place, that one place, and we can't get out of it because we're doing only what we know. It's really resourcefulness. Comes down to asking better questions. Yeah, like if you sold if you sold 50 books, you wrote a book and you sold 50 books, it's like asking the right questions. How how do I, you know, what are. What are some alternative ways that I could be selling books? How do I get to a quarter million books from, you know, And so it's like asking, asking the right questions and is a big part of resourcefulness.
Brian Kelly:
Yeah. And as humans, we all love to be right to a person. There's not a person exempt from that. We want to be right. And we'll often say when like, say when Jordan's talking about resourcefulness, you might say to yourself, Oh, I know that. You might even say it internally without saying it out loud. The horrible thing about that phrase is the moment you say that to yourself, either internally or you say it out loud is you are turning yourself off. Your brain is being shut off from further learning from Jordan during this chat. If that was you, which many of you could have done that. I used to do it all the time and I still do it to this day. But you become aware of it and then what you do is you reframe it immediately. You say, I know that, and I wonder what else I can learn from this today. It doesn't have you have to take away an eraser and say, I know that, but but is an eraser. I know that. And give yourself credit. Okay. You're knowledgeable and I wonder what else. So open that brain back up like a parachute that only works. Works when it's open. So working. Wow. That was a good one, huh? So, um. Yeah. So I wanted to actually go into a little bit more about how people can connect with you before we get too deep and forget, because that happens on occasion. I get excited and you have got me excited, brother. I appreciate this. Um, well, good. Good. Is is pull up a great site that you have. I think it's fantastic because it has a lot of resources and a nice compact area. And so what I would like to do is kind of turn the reins over to you, Jordan, and let you discuss what's on there and where you think people would best navigate and go first to then go deeper into learning how to succeed, such as you have. Would that be okay?
Jordan Adler:
Absolutely. Yeah. You're going to put up some links. I had a little glitch there in my Internet, but it seems like we're back. Yeah, there's my link tree right there. And if somebody is Yeah. Did you want me to talk about this, Brian?
Brian Kelly:
Yes, please.
Jordan Adler:
Yeah. You can access the free gift on this page. The third one down the Prompting process e-book. If you're intrigued by some of the things that I've been talking about and you want to know how to, you know, you spend your career or your life, your business pursuing, like going after things and feeling like you're chasing, but you want to be better at attracting. Download that book. It's a super easy read. It's 170 pages, but it's there's lots of visuals and it goes really fast. The download the free prompting process e-book there and it's free. You can do that. And then also, you know, part of you get back what you send out and I'm the I'm the distributor top distributor with a company called Send out Cards. And we just rolled out a ten card challenge where you get ten cards and ten stamps for $20. You just pay $20 one time and you get ten cards and ten stamps. But now you have an account for sending thank you cards out. Nice to meet you. Cards. You can you can grab pictures from your phone or from social media and think of ten people, your spouse, your significant other, your kids, your business partners, the people you do business with, the people that you know have been your customers, sending them a thank you card or a nice to meet you card. And this just gives you a way that you can easily and quickly do that from an app on your phone. You hit the send button and we do the rest. You hit send and it's at the post office the next morning. These are real cards. They go in the mail, ten cards and ten stamps, 20 bucks. You can send them from an app on your phone. Take the challenge. You'll have some fun with it. I promise. The feedback you get will be invaluable to you and you'll have an account.
Brian Kelly:
And I love you know, this is this falls right down goes right down the alley and that the company itself, the very product that it provides you, is exactly how you can build relationships, which Jordan has already expressed how important that is. So you're given a tool that lets you do exactly what Jordan is telling you that you need to do to become successful. So it's like a it's almost a perpetual machine where it's helping you to build the very relationships that are going to help you to become more successful in life. A past guest whom you know who came on Eli Elijah Step, who was on my show, he sent me one of those cards. I mean, I was so impressed because he put our show logo with our thumbnail of both he and I, our picture on the front of it. And it came like instantly. And it had a nice. He did that. Beautiful.
Jordan Adler:
He did that. He did that right from his app. You know he sent it in the mail. He hit the send button on his app and uploaded the pictures. And then you got it in your mailbox.
Brian Kelly:
That is fantastic. So for the folks that are listening and not watching live, I want to give you that link to go get these resources and that is its link tree and it's spelled link t, r dot e, so link tree and the tree is separated with a dot e forward slash beach money all together, one word, all lowercase. So go to link tree dot e so link tree forward slash beach money and you can go directly to that page that he just described. And then when you get to that page, you want to there's a very top button for those of you listening only. It's called ten cards. Ten stamps, $20. That was the latter part he talked about. And then two buttons down from that. It says Download free prompting process book. And for those of you that are not watching live, I implore upon you to do that because we still have another great prize to give away and we only give that away to those who are watching live. The rest of you definitely doesn't matter if you're watching live or recording. Please go devour those amazing resources that Jordan just provided you. If you're not watching live, definitely get on our mailing list. All we do is announce the next time we go live. That's it. We don't sell or pitch anything, so go to TheMindBody BusinessShow.com and there are many buttons you'll find on there that says where, where and how to watch you click. Any one of them register. We even give you a $300 hotel discount card and they are legit. I've used them myself just for opting in, just for providing your contact information so we can tell you the moment we go live. You get a link, you click the link and you're watching us live. You don't have to work. Go find us and you can comment and you could enter to win this amazing prize coming up. So be sure to do that. So linktree forward slash beach money. Let's see my dad always. Oh, here we go. Bob Hilberg My dad always told me that there were three ways to try to solve a problem. The right way, the wrong way and another way. That's awesome. Great advice.
Jordan Adler:
Bob.
Brian Kelly:
Great advice. I love it. I love it. Yes. My goodness. Oh, we're getting close. Um, let's see. So I definitely want to get that done. So we're going to do the prize in just a moment. And the giveaway, which is a five night stay at a five star luxury resort compliments of Reach Your Peak, the sponsor of this show in just a moment. Before we do that, though, well, I'm going to open up the fact that Jordan, what we're going to do and how I close out every show is I ask one very profound and telling question each and every time. And this came about kind of randomly, haphazardly back three, four years ago when I was first doing the show. I would ask this question on occasion, and I started realizing, wow, these responses are unbelievable. They're incredible. And so I began closing every show with them. And with that permission, I'm nervous. What's that? I'm nervous. Oh, no, not at all. Don't worry. And when we're done, with your permission, I'll reach out to you. This will be down the road. I'm going to put together a compilation book and the title of the book will be the very Question I'm About to ask You. So we'll have you and so many others because it's Oh, my gosh. And so, yeah, before I do that, though, here is how you can enter to win the five night stay at a five star luxury resort from many areas of the world. You do not want to miss this. Definitely enter this. And here it is again. Do not go to this link right now. Write it down and right after the show is over you can enter to win. We'll be around monitoring it for some time after the show is over. Don't worry. But write it down because you don't want to miss this question. Especially you don't want to miss the answer by Mister Jordan Adler. So I'm going to bring up the URL on the screen for you to enter. So you're going to write this down. Everybody agree? I will write this down. I'll say it with me.
Brian Kelly:
Here it is on the screen for you watching live. You want to go to R.I.P. dot com forward slash vacation. R.i.p. stands for Reach. Your peak makes it simple.com forward slash. Vacation. All lowercase. Write it down. Don't enter yet. Do it right after the show is over. Cannot wait to see who wins that. We do a random draw and we get to do this each and every week thanks to reach your peak. All right. So, Jordan, about that wonderful question. I know, I know. It's like, what the heck, the build up. The cool thing is. That there is no such thing as a wrong answer. Well, that's good. It doesn't exist. In fact, the exact opposite is the case. Is that the only correct answer is yours, Because it will be unique to you. How do I know that? Because of hundreds of times of asking this question. And the answers I've gotten back. And here's the other cool thing. If you have the answer instantly or if it takes seconds, multiple, many seconds for you to come up with the answer, that also is 100% perfect, because again, it's unique to you. There's no pressure whatsoever. The only thing going on right now is massive, immense curiosity. And so with that, uh, Jordan, are you ready? I'm ready. Hit me. Of course he's ready. He's Jordan Adler. All right, here we go. Jordan Adler. How do you define success? Hmm.
Jordan Adler:
Success is finding your passion and living your passion. And how do you know what your passion is? It's what you focus on and think about all the time before you've given up on it. Like you might have had something that was really big and really important to you that you gave up on, that you stopped thinking about. But whatever it is that you're driven, whatever moves you and gets you out of bed in the morning and makes you excited about life. Having that out there in the future and then and then living that dream, whatever that dream is, if it's to build churches in South America or if it's to take your family to Disneyland, or if it's to learn some type of a new skill or a new or become an artist or learn to play music, pick up the guitar, whatever it is, whatever that is that something that you've always wanted to do but you've never done? Success is when you've when you begin the journey to achieve that. And it's it's the journey getting there. It's the journey. It's like the experience of getting there. And then it's also achieving your dream. So you can step back and say, You know what? I did it.
Brian Kelly:
Mhm. Mhm. Mhm. Mhm. Absolutely. Completely and totally amazing. And I mean it. I'm not just putting weird words together because here's the most amazing thing, Jordan. I've asked this of many people the same question. No two people yet have answered it the same way. Right. And a great, wonderful, um, I don't know, reminder of, of incredible people as such as yourself is just like, you know, one before you. The answer was not once you reach X amount of money, it had nothing to do with the money. You didn't. I don't even think you said money in that whole thing. Didn't say. Some do say it, But it's not the focus. It's not the priority. It is it. It does enable you to have the liberation, to do what you want and to achieve what you want, if that's what you so desire. But most or all did not focus on money just as you did not. And that's why I love what I get to do. Because only the best of the best come on this show and provide such amazing. There is no way, no way possible, Jordan, that you are 65. It's not possible. I mean, thank you. That wants to look like they're 40 for the rest of their life. Then I think you connect with Jordan or less than 40. My God, you look phenomenal and I appreciate you for coming on and and providing these just unabated success tips with everybody. You know, this is not it's not magic, right? It's just the basics. Like you said, the fundamentals of success. People are here.
Jordan Adler:
Going most people are thinking to themselves, I already know that. I know that, you know. And so it's not about it's not about what you know.
Brian Kelly:
Yeah. It's more about what you do over and over and what you do.
Jordan Adler:
What you. Yeah, yeah.
Brian Kelly:
What you focus on. Absolutely. Wow. Well, you have been an absolute gem Godsend. I appreciate you, and I can't wait to stay connected with you going on. When you come out our way, you definitely pick up the phone or email me. Let me know when you're in the in town and definitely need to connect, grab a beverage, coffee, whatever, and and chew the fat some more, if so to speak. We won't have any fat though. Look forward to that. All right. Well, with that the amazing Jordan Adler. Oh, one real quick thing. If you want people to connect with you directly, would your email be a great way to do that?
Jordan Adler:
Email is great. You can shoot me an email. I'll get it. Yep. There you go.
Brian Kelly:
And there it is. It's Jordan. Jordan at gmail.com. Beach Money. Jordan at gmail.com. So if you want to connect with him directly, learn about send out cards. And then also, you know, here's the here's my advice to everyone. If you want to learn from Jordan, join send out cards with him. Small amount of money for what you're going to learn from him directly and through his team was learn from him. There's no amount of money that could buy what is in his brain. And this is going to be an easy entry point for you to learn from one of the best, the best in send out courts, the company itself. So it's that simple. And you might be thinking, I don't want to join MLM. Well then don't. And you just won't know the secrets to success because you know, nothing ventured, nothing gained. That's my that's my take on it. And and he did not come on here saying Brian, will you promote me. He doesn't need me to. He's doing just fine. He's flying helicopters. Come on. It's awesome. And so with that, Jordan, any final parting thoughts you would like to impart upon the audience that you think might be appropriate at this time?
Jordan Adler:
Yeah, there is. There's a book that I want to recommend, and I don't know if it's on your list, but it should be. If it's not, it's one of the best books that I've read in the past 20 years, and it's called the it's called The Third Door. Uh, by baby Annan is his last name. And I'll tell you what, this book, it's one of the most it's not a there's no other books out there like it. It's not an instructional book. It's not a biography. It's just a book about a guy that wanted to be successful. And it's his story. On how he got there and just very encouraging. Very exciting. Great book.
Brian Kelly:
Sounds familiar.
Jordan Adler:
In fact, do I have do I have time to tell? Okay, let me just say one thing on the book. Yeah, imagine. Imagine this. You're going to a nightclub and you want to get in the nightclub. There's three doors. There's the main door where everybody stands in line and pays their fee. There's the VIP door where the celebrities go and the the multi-millionaires go. But then there's a third door that people don't know about. The book is called The Third Door. How do you get through the third Door? That's a compelling concept. Send out cards is one way you can do that, by the way.
Brian Kelly:
Yep, I know. I've read that one. That sounds. Yes. As soon as you were starting to talk. It sounds like with our game shows involved in it and part of it.
Jordan Adler:
Yes, yes, yes. So you have read it. You have read it.
Brian Kelly:
Yeah. That was that was just that story. It was awesome. We got chosen out of the line and everything, so. Oh, I love that. That's a great book. So I don't I don't know if it's in my list because it's not updated, but definitely need to have that thrown in there for not sure. So look it up. Just look up the third door and I'm sure you'll find what Jordan's talking about and definitely. And order!
Jordan Adler:
Order! Order! Beach Order! Beach money. While you're ordering the third door.
Brian Kelly:
There you go. Beach Money is the name of your book, correct? Yes. Beach Money by Jordan Adler. Definitely. Go. Come on. If you've watched or listen to this show, you know it's going to be filled with more value, way more than he could have ever exhibited here tonight on a one hour show. I mean, a book is a it's it's a Bible for you to to learn how to achieve success from one of the best in the business, Jordan Adler So it's simple. How much does a book cost these days? Come on. It's it's not that much. So get two books, join send out cards with Jordan Adler and get busy getting successful and getting everything you want and deserve in life. That is it. All right, Jordan, thank you so much. You've been an absolute gem. I appreciate you, my brother, that. Thank you. Oh, my gosh. Let me see if we have. Yes, thank you. Bobby said beach money. Yes. And the third door. He's helping us out. I love it. Thank you, Bob. Bob Hilbert. All right. With that, I'm going to call this a show. And it's been wonderful. It's been amazing. Thank you all for coming on live. And also for those of you who've watched us or listened to us on podcasts, one of our 35 podcast platforms, we appreciate you all. Until we meet again, I want you to please do please do two things. Number one, continue to strive to go out and crush it and serve more people. And number two, above all else, everyone, please be blessed. That's it for us. On on behalf of Jordan Adler, I'm Brian Kelly, the host of The Mind Body Business Show We will see you again next time. So long for now, everyone. Bye bye. Thank you, Brian.
Jordan Adler:
Happy birthday. Thanks.
Brian Kelly:
Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Jordan Adler
At 34 years old Jordan Adler was living in an enclosed garage. His rent was $200 a month and he had 2 roommates. He carried $36,000 in Credit Card Debt and his job paid him $14,000 a year. He had tried 11 network marketing companies in 10 years and never signed up one person and never made one penny. The future looked bleak.
Yet today he is one of the highest paid Network Marketers in the world building an organization of over 600,000 affiliates in five countries. He cracked the code. His best selling book “Beach Money” has sold over 1 million copies and 100% of the profits of his book are donated to an organization that helps entrepreneurs in developing countries start small businesses through Microloans. Jordan splits his time between 2 mountain homes, a condo on the Vegas Strip and of course the beach!
Six years ago he decided to get his helicopter pilots license for fun.
Jordan’s message is a message of hope, simplicity and limitless opportunity.
Connect with Jordan:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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