The MIND BODY BUSINESS Show

Special Guest Expert - Julie Bee

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Announcer:
Welcome to The MIND BODY BUSINESS Show the three keys to your success is just moments away. Here's your host, Brian Kelly.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I'm so excited to have you all here tonight. This is going to be an amazing, amazing show. We have an amazing young woman by the name of Julie Bee. Got to know her before the show, before we went live. And I will tell you, I am duly impressed with this young woman. She has accomplished a lot and she is the entrepreneur's entrepreneur. And she is going to provide so much value for you. That's what I love about this show. I love what I get to do, and that is to provide value for you. And it comes at no cost. And you cannot get some of the information we talk about on the show at any seminar, boot camp or course online. It just this is this is rare. This is golden information that you are going to be privy to here. In just a moment, we'll bring her on The MIND BODY BUSINESS Show. What is that all about? Well, in my now fifty five years on this planet, I spent the last decade or so actually studying just those people that were successful. And what I noticed over time, and that's people I know in person, that's people I've met at seminars, and it's also people who have authored books. And what I've noticed is patterns had developed of these individuals, why they were so successful. And it came up in the form of three different pillars. And you might already have guessed what those might be. Yes. Mind me, that means mindset.So each and every successful individual had a very powerful, empowered and flexible mindset and then body to a person. All of them took care of themselves, both nutritionally and through exercise. Regular exercise doesn't mean every single day just to let you off the hook, but do it on a regular basis and your body will be operating at peak performance. And then there's business. Business is multi multifaceted. There are so many things that go into business, the skills that are required to run a successful business like sales, marketing team, building leadership. The list goes on and on. The good news with that, for those that had mastered it, those that were highly successful, wasn't necessarily that they themselves individually mastered all those skill sets. They mastered one main skill set that helped them to reach a broader base. And that was the skillset of leadership so that they could scale our business and hire the right people that had those skill sets that they could nurture and improve on. So that's what this show is all about. It's a show. For entrepreneurs, by entrepreneurs and another very, very incredible quality of highly successful people is to a person, they seem to be very, very avid readers. And with that, I'd like to segway very briefly over to a segment I affectionately call bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.

Brian Kelly:
Yes. There you see it, ReachYourPeakLibrary.com, and by the way, for those of you watching and listening right now, do yourself a favor and take out something that you may have not seen in a while. And that is called a good old fashioned piece of paper and a pen. And why do I say that? That is so. You will resist the temptation of going and looking at different resources, Web sites, things, you know, staff, Google. Stay with us, because here's the thing. This is what I've learned over my years of speaking from state. And that is that the magic happens in the room. Now I get it. This is a virtual room. As long as you're staying with your focus and your attention on this show. Then the odds of you missing any nuggets are greatly reduced. So be sure to stick with us. Do take notes. Please do I as the host, take notes? A lot of notes. Very. During every show you should do the same and so reach your peak library. Dot com is one example of that just right down the u._r._l. And what that is, is it's a library books that I personally have read and mostly through something called Audible. I listen to the audio version of the books. That is my mode, my favorite mode of ingesting information and reading. And what this is, is around 40 books or so that I have read and personally vetted for you so that if you have not started on your journey of reading yet, this is a great resource to go to and literally just pick the first one that jumps out to you, the first one that talks to you. There's a lot of description with each one. There's no need to analyze every single one of them. Just get started. And if you're one of those that's already an avid reader, then go ahead and pick one you have not read yet. And that's what we do on this show as well. We get some great recommendations of new books. I the second I get off the show with a a host such as Julie, if she recommends a book, I'm I'm purchasing it on audible instantly taking action. And so recommend you do the same as we go forward. Speaking of Julie, you know what? Enough of Brian. We want to get the star on the show. So let's bring her on right now, shall we? Yeah, let's do it.

Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league qualified.

Brian Kelly:
And there she is, ladies and gentlemen. Yes. One the only Julie B is in the house. Julie, before I formally bring you on, I want to really quickly remind the audience for those who were watching live that stay on to the end and you'll have a chance at winning a five nights day at a five star Mexican resort, all compliments of our wonderful sponsors at power texting dot com. For those you watching, you can see their logo in the upper right. And it's an amazing trip. I will tell you, it's not one of those where you get snared into a timeshare presentation when you go. In fact, I know that because the owners of power texting dot.com have gone on these trips themselves, not once but three times, and said they were treated no different than a full paying customer. And so they're phenomenal trips. We give one away every single show, and that's enough about that. We'll bring that up later. We'll show you exactly how you can enter to win. So stick with us to the end. Let's bring on this amazing young lady by formally introducing her. This young lady's name, as you can see on the screen is Julie Bee And she is the founder of B Smart Social Media, an agency located in Charlotte, North Carolina. It was founded in 2010. And Be Smart has since served over two hundred and fifty businesses around the world. That's pretty impressive. In her free time, Julie volunteers as the chairwoman of Mathew's Alive Festival and is an avid stand-up paddle boarder. That's pretty fun. Loves college football and enjoys anything related to Harry Potter. I love it. Now formally, welcome to the show. Julie Bee How are you doing this evening?

Julie Bee:
I am doing great. Brian, thank you so much for having me on tonight.

Brian Kelly:
I'm excited because just getting to know you for the brief amount of time we had, I am duly impressed and I know that the audience is going to love you. We're gonna get a lot of value tonight. And that's what we're all about, as is giving you the value. And so go ahead and let us know if you're watching. Tell us where you're from. Put in the comments. This is an interactive show for those you that would like to give a shout out to Julie. If you know her. If you don't know her. If you don't know me, it doesn't matter. Just say hi. Tell us where you're from. Ask questions along the way. We would love that. So, Julie, we did a very quick, very quick description of your past accolades and your company, be smart social media. And we're definitely going to dig deeper into that. I promise you, I promise everyone, because social media is a powerful, powerful platform by which to market one's business and get the word out. What I'd like to do first is take a step back and actually go deeper into the mind and specifically yours, that big, beautiful brain of yours and find out what it is that makes Julie so successful, that makes Julie and her company and her culture and everything follows such a successful entity. And by that, so as an entrepreneur, we all face challenges, don't we? It's it's not a rose peddled lined path every single day. In fact, oftentimes it is quite the opposite. And for you, Julie, like when you get up, I know myself if when I when I rise up and I swing my feet over the edge of the bed, I'm still not completely there. I'm kind of cobwebbed. And coming to some people get up right away. But when I start coming to, I realize the days ahead. And for you, when that comes, what is it that in particular and specifically that motivates you? That drives you? This is yes. Another day I get to go help more people. What is it for you?

Julie Bee:
Well, I mean, you just actually said it. I really have a couple of motivating factors internally. For me, freedom of schedule is really one of my biggest motivators. And there's a lot behind that. But that is a big piece of what gets me up in the morning. And just to be able to have freedom of schedule and making a positive impact on other people is also really, really important to me. So, you know, that's kind of my internal motivation. And then it's certainly small business owners and I love working with small business owners. I love my clients and they motivate me and my employees motivate me and my family does as well.

So that's fantastic, because what that tells me is you have the mindset part down pretty well where your your focus is on other people to serve people, to help people and to grow your business so you can even continue to do more. And. You have to have a rock solid mindset in this business, in the business of entrepreneurship. I should say not in the business of social media marketing by itself. Just in general, to survive alone, to thrive. And that's why I love what I get to do is interview amazing people like you with that wonderful, beautiful mindset. And also, I know we found out just by introducing you that you're an avid paddle boarder, which in its own right is quite a workout. So we can tell you also take care of yourself. And that's obvious and phenomenal. And then there's business. And so the thing about business is, like I said in the beginning, it takes a lot of different skill sets to achieve success, not just achieve, but then maintain, because sometimes maintaining and growing is often harder than getting there to be kidding. So if you were to actually think of just three, if you could just think of three that were the absolute top skills needed. Currently that you can think of to be a successful entrepreneur, what would those be for you?

Yes. So I it's for me it's not so much skills as it is characteristics. And I've I have talked with my friends about this and other business owners about this quite a bit. But it boils down for me to what I call the three R's, which are resilient, resourceful and relentless. I think that successful entrepreneurs have to have those three characteristics. And you've got to be resilient. You know, you are going to get beaten up a little bit in business, sometimes a lot. I mean, you know, I have some some failures that. We're really hard to come back for. But you have to be able to be resilient from those and you have to be resourceful as well. You have to be able to figure out different ways to solve problems when you know you've got limited budget or limited resources or just limited time.

And then being relentless in your pursuit of whatever your goals are, whatever you want to achieve and whatever successes to you. I think those those three characteristics really help an entrepreneur or be successful that, you know, I can't agree more.

That sounds like right down the alley of all of the things that I've noticed with successful entrepreneurs. And, you know, relentless, of course, must be relentless. And the reason is, you know, like we're saying, it's not as simple as a lot of people that have not gone down this path yet think it is. And when they start down this path and they're excited, that excitement quickly rubs off and then they begin questioning and often times stop. And that's because the resilience wasn't there. Maybe there. Why? The reason for doing it wasn't strong enough. Maybe what they chose to do the first time wasn't something they truly were passionate about. You know, a lot of times I see people that just dove after anything that will result in making them money regardless of how they get that money. Not to say anything negative about any industry. One of those I can think of is real estate. It's, you know, in certain forms you're only there to serve yourself and make money. You are helping move properties. But it's a different kind of thing. And so it's real estate. I've seen a lot of successful entrepreneurs do after the fact, or they would then move into service based businesses as well as continuing with real estate. But all you know, all told, being a service based entrepreneur is usually the most successful that I've seen. I've interviewed quite a few on this show. And the show's prior to this when I used to interview other other folks.

And that was always a common trait of the successful people, were they love to help people. Like you said, the onset is that was one the big things, resilience. Yeah, that's right there with it and being resourceful. That's huge. Yeah, that's huge. Because again, everything doesn't happen as we plan. And to figure out on the fly how to make something work. That didn't work as planned is a skill in its own right and totally agree. Those are great three hours. So it's a very good way to remember it. I'm looking at my sheet because I told you I was writing notes. I'm telling you I see that I am a product of the product. I'm not going to tell you something that I don't do. So that's cool. One of things I'm always curious about, so I know through talking to just before we came on that you do have a team, you have employees that work with you. And one of the things that, you know, I have a team as well. And it's interesting going through the process of finding the right people that really are in it for similar reasons that you are as far as the culture, why you're doing it, who you're serving. How do you personally go about finding those people for your organization who who truly care about, you know, the organization the way you do, at least as close to as possible?

So I'm a marketing person, so you're going to get a marketing answer, right? I think that you you have to market to your employees like you would. You have to put the same effort into that as you put into marketing to your potential clients. So you want to talk about what makes your business special. You want to talk about for us, for example, we're really into social missions and purpose led businesses. So we talk about that in our marketing and on our social media. And you want to talk about your core values and things like that so that you're not necessarily having to go out and search for people. You're attracting the right type of employee to you. And I think that that's really important to do when you have a strong culture and you want to continue building a strong culture. And then, you know, you talk probably talk about your values, don't shy away from your values. If you have a competitive internal culture, talk about that because you're going to you're going to attract the right type of person. If you have a fun culture, you want to talk about that. Those are just things that I think that's how you really attract people and to your organization that are going to care as much as you do about the business.

Yeah, absolutely. Culture is so important and not everybody seems to realize that that is in business. Right. It's a it's often a missed a missed thing where if you don't get the right people that are not in alignment with your culture, with your values, you know, that's another way to put it. Then the odds of them sticking around very long are slim. And the odds of them producing very well while they're with you are also slim. And I found this out just by, you know, going through multiple members of the team and learning as I went. And it's another skill that I think is incredibly it should be very high on everyone's list. Whether you've just started out and you're a solo partner immediately, in my humble opinion, immediately start learning about leadership skills like Julie has done. You recently went to a very advanced type of leadership training for three months. So the thing I love about Julie is she is a product of the product. She goes after it. She does whatever is necessary to get her business to the level she wants. And then when she gets it there, it's up to the next level from there.

And it doesn't just help her. It helps her team and every client she interacts with. And she's about the big picture. And that's why she's on this show representing her wonderful company, which I really want to talk more about right now. It's a B smart social media. It's it sounds amazing. And I wanted to ask you so that others could understand what is and this is what I ask every person I talk to that is a business owner. Who is your ideal client? What is the client base you're looking for? Because for me, when I asked the question, I may have resources for them. I may be able to connect Julie, for instance, with someone I know that could use her services. I don't ask her just because I want to. I can't wait for this to turn around and say, OK, what is it about my business you want to know? That's where I see so many people do. I truly want to know so I can connect her so with you. Julie, who would you say is your ideal client right now?

Yes. So we are wanting to work with consumer product e-commerce brands that have some type of social mission that can be an eco friendly mission, that can be working with children, funding certain types of non-profits or charities, just something that is beyond just the bottom line and others. We are very purpose. Let it be smart. And that is a value that aligns with with us. And so we want to work with companies that that align with us and our values.

Fantastic. And what exactly are some of the things you do for a business that comes on? You find a business that fits your ideal client. What what is a good example? I'm sure there's variations, albeit like a typical or maybe a more. I don't even know if is a good question to ask because I don't know if there are any that are similar. But give us an example of something. You know the name, the company if you don't need or don't want to. But what's an example of a client? What do they do and what did you do for them? Maybe a success story. That would be good.

Yes. So actually, have a great one that just came through today for one of our clients. So we have one of our clients sells there. They are an all natural, sustainable men's grooming care line of products. That's totally e-commerce. And they came one and we weave that strategy for them, specifically the content strategy for social media postings and hashtags and things like that. But the thing that we're really working on for them is influence or marketing and PR. And those two things, those two types of services are kind of blending together. And it's a lot of it's happening on social media. So it really aligns with the services that we are already offering. And so we just found out today that they have we've secured a spot for them with a Discovery Channel host of a TV show. So I can't say more than that. But we are we're working out the details of what that actually looks like. But they are going to be working with a host of one of the shows on the Discovery Channel. Wow. Yeah. So we're really excited about that. And I can't wait to actually have the case study and be able to release that out there everywhere. But yeah, that is a that's an example of the type of work we're doing.

So this is major league we're talking with here. Ladies and gentlemen. And I'm talking about you and your company. Julia, this is amazing that, you know, after 10 years, you you continue to scale your business. You're in. You're continually going through education, helping to raise the bar for yourself. And I can only imagine you're probably doing the same for all those who work with you and your team. You seem to have the understanding of what it takes to really grow a business. And that's why it's so cool to have you on the show for somebody other reasons beyond that. What would you say is, you know, is. Do you think it's important to have.

Good employees on your business and how important is it to your success to have those employees that really get it and that actually.

Go to the mat for the company?

So I'll just put this I'll just put this out there. I ran this business as a solo partner and with a few subcontractors here and there for about seven years. And we just kind of kind of like hung out where I was comfortable. And part of that was I was figuring out what I wanted to actually do when I grow up. But then I hired my first employee. And shortly after that, I hired my second employee. And having a great team and a great staff in place that takes care of takes care of the clients, takes care of the daily type of work that has to get done to serve the client so that we can make the money. It's it's crucial because that gives me the time to do things like identify a new target audience or identify new services like influencer marketing and PR and go to programs like the Goldman Sachs 10000 Small Business Program. Without my employees, I wouldn't be able to do that. And those are the things that help help us together of take take things to the next level and continue to innovate, continue to offer new services and do things better for our clients.

Yeah, it's interesting, though. It's kind of like one of those aha moments when you first get help. I remember it vividly how my whole mind shifted the second I realized, wait a minute, I want to do all this on my own. I don't have to say I can do more than I'm doing now, but I don't have to do it.

And I was like just ear to ear, smiling, thinking, oh, my goodness. And so I can recall back to times where I had to actually say no to people because I don't have the bandwidth to do it myself. And now I realize I can do it. And just like you said, you know, you start out, you did it for seven years. You're trying to find your way. You're no different than me than every other entrepreneur I've ever spoken to.

The key is to start out and then to keep moving. And then it's just interesting that once I got help, the light bulb went on and I realized that I could do what I truly, truly love to do and realized that my core competency was not in the business. I first started with and I'm now doing something completely different only because I got help. And that's why I bring all that up and blab so long about it, because it. Go ahead. You have a thought.

And it was just going to say, like, I think there is a lot of stigma around hiring. I remember when I was thinking about hiring so many other business owners. You had employees would tell me, like, don't hire until you absolutely have to. And looking back now, I know that was that slowed me down. I could have we could have grown a lot faster if I had hired sooner and I could have hired sooner. But I had this fear about hiring. And I think that, you know, if you if you if you know what your culture is and you know it. No, the job description that you're hiring for and you have some systems in place around that specific description, you're going to be OK. You know, you're going to probably make a good hire and be able to do more than you were ever able to do. So, you know, I don't I don't I kind of get the fear around hiring. But I also think that sometimes you just have to. You just need to hire sooner than then. Maybe other people are saying that you should.

I totally agree with that. And what I found just threw rocks. Variance was the importance of having a system to onboard new hires. And basically it's there to filter and vet them prior to even taking my personal time to talk to them on an interview or having a manager do the same. It's because you can set it up. And I just ended up building an entire system that consists of over 50, five, zero minutes of videos that each applicant must go through. And it's not it's not one video. It's about 10. They go through and then they have to answer a question at the end of each one. And then at the end, this is what I got from another guest that came on this show. That's why I love what I get to do. Who said this was the holy grail of it all that he and their company. They require that every applicant send them a personalized video of themselves explaining why they are the right fit for this company. Wow. And I began doing that. And I will not consider talking to an applicant until I see that video come through. And it is filtered out. A lot of people that otherwise might have brought the company down a little bit because I did go through some bad hires, a few will. And now because of the system that's in place, I don't have any fear about bringing on new people. I can't wait for the next person because my system is doing a phenomenal job and I don't have to lift a finger once I built the system. It's all in place and I just take them through an online Q&A and what they go through this whole automated process. So it's been a godsend. And you're right.

Sooner rather than later, as my opinion as well. Hello, Eliza. We have some people coming on Facebook. We also have some folks from LinkedIn. Deanna Brown and Russell Allen, thanks so much for coming on. Yeah. If you come on. Be sure to say hi. Let us know. Drop us a line. We love to see interaction questions. We're talking with Julie Bee She is an amazing, amazing, successful entrepreneur at Be Smart Social Media. Be sure, no pun intended. I just realized I said be sure to be sure to connect with her. You know, she has a website. Be smart. Social media will bring that up here in just a moment so that people can learn how to connect with you the best. And, you know, if they connect with you directly as it's someone in your team that they talk to. Whatever the case may be, they can also get you on Facebook through your Facebook page. We'll put that on the screen as well. The key for this show, one of my goals, just so I'm pulling back the curtain and being transparent is to provide exposure for the guests who come on. And I did not charge. Did you pay any money to come on, Julie? No. And so that's the whole purpose of this, is to basically pay it forward, if you will. But that's what that's what today's culture is with entrepreneurs. It's not one of scarcity. It's one of abundance. And even if. You are an exact same field as me. Julie, I would still be raising you to the rooftops because not everyone is going to connect with me like they would with you. And so why even worry about it? There's plenty of people to go around on this planet.

And I just love being able to help others. And so, yeah, Eliza is from the Philippines, by the way. She is an amazing young woman who I know personally. Actually, she was one of my team members some time ago. And she's just what she's going through, what she's gone through to be where she's at is amazing. So thanks for coming on, Eliza. It's very cool that you came out from the Philippines worldwide. It's awesome. So there's so much I want to talk about. Paddleboarding would be one of them, but I'm not going to go down that path. That was fun to discuss. It's just I've never done it. And it looks so fun. But I want to keep it pretty much centered on entrepreneurship, success. And, you know, I guess it's important, right? Paddleboarding is actually a good topic because what does that do for you individually when you take the time to leave your house, your business, and actually go outdoors and be with nature? Does that does that help you a lot?

Yes, it does. I am a water baby. I love the ocean. Rivers, lakes, all of that. I always have. And so, you know, get in on the paddle board and just hadn't heading out and just being out in the lake. He get to see all kinds of wildlife. You just get to be. You just get to be one with nature and just kind of sit there on your board if you want to. And yes, I do sit on my board a lot, so I meditate on the board. Sometimes I do a little bit of yoga on the board. And it's kind of this really beautiful experience of exercise and stress relief and also just being in nature. And so it kind of hits all of those those pieces of relaxing that I really enjoy and it helps me come back to the business more refreshed and with sometimes I have I bust ideas out on on my paddleboard. So it's it's it's very it's a very much needed thing in my life. And then, you know, exercise and getting away from your business. Very important for every entrepreneur.

How do you write down those those ideas on your board? Like a wax pen or something when you only. I'm just kidding.

I I take my phone out with me. I just got my old text down and I, like, put my phone back in my waterproof bag. So that's what.

I was just about to say. There's somebody who never falls off her board. That Dictaphone out there. Wow. That's that's impressive.

Yeah. It's it's very important to hit that reset button. And I'm glad you expand on that, because, you know, I know if you're anything like me, you start getting into it and you love what you do so much that sometimes you forget to kind of take a break.

And it's so needed. And there are times when that's happened where I just realized, my God, I really was pretty darned exhausted. I needed this break. Didn't even realize it because you get just so into the momentum of it. And it's very important, in fact. Interesting wife. My wife and I just we went on a cruise several months ago on the east coast of the United States, and it was great. We'd never really hit a bunch of the eastern parts of the country with Boston included. And we'd have stops. Go see the green monster out at the at Fenway Park. It was awesome. Saw a lot of great stuff. But I remember as a 10 day cruise and by about day seven, I was ready to come back. I'm done. I've had enough on my resets over. It's time to come back. I wanted to I couldn't wait to get back and get doing this show again. And everything else that goes along with the business. It just was calling me out. And those are the moments where I realize and hopefully you have these moments as well, both you, Julie and everyone watching. That's when you realize you're in the right place at this time. You know, if you love it that much and you can't wait and you want to leave a cruise.

Yeah. If you're if you're on your if you're on the beach or if you're taking just taking time off and you were chomping at the bit to get back to work, then you know you're doing the right thing.

Yeah, it's a very good sign anyway. And hopefully, you know, you're also providing for your family and you know, financially as well. During that whole thing, of course. Yeah. In fact, we're about to take off on yet another cruise.

And I literally said this out loud to a friend of my I said, I'm not actually sure I want to go. I got a lot to do. I want to do, but I do want to go in. All truthfulness is just interesting. The tug that's going to tug of war that's going inside the brain, because it's it's not much. It's so fulfilling to do this.

What we're doing right now and then help businesses will automation. It's just fulfilling. I love it. So.

Like we said in the beginning, entrepreneurship is super simple. I mean, all you have to do is start a business, you know, get that business name, get it registered and build a website and just watch the money roll in. And you just swing on your hammock with your umbrella, drink and enjoy life. We all know that's how it works, right? No, not at all. And so along with any type of venture like this, we are going to come across and experience failures along the way. They're like micro failures, not big ones, but they're failures nonetheless, where things didn't go the way they wanted.

And the cool thing with successful people like Julie is we don't look at them that way. It's more of a opportunity to learn. And so from your point of view and from your experience. Julie, what would you say had been some of the ones that stick out, maybe one, maybe two or three? Some of those things that were kind of like setbacks that you learned from that were the most powerful and helping catapult you forward?

Yes, so there's really there's really two one. One happened like overnight, literally, and one was kind of a slow roll and two, just a really bad play. So I. It's probably been seven years ago now, but I had gotten into the spot where I was a workaholic and I was work. I was working like 16 hours a day. And part of it, I think this is a trap that a lot of entrepreneurs can fall into, especially when you're kind of just getting started or figuring things out. You're so excited about what you're doing and you just want to be in it all the time. And that can very easily become, you know, 16 hour days working seven days a week. And you just lose lose track of everything else. And so I experience that to the point where I was kind of always sick. I was always sick. And then ultimately I ended up like having to have surgery for some things that I think were really, really stemmed from that period in my life where I was just working nonstop. So that was a big one. And then the other one that just stands out is I lost one. There was one year where I lost eighty five percent of my revenue in one day. And it was the week before Christmas and nothing. Nobody's buying marketing services the week before Christmas. I could tell you that much through the end of the year. So that that was a turning point in my business. That's when I decided to after after crying and after just really not knowing what I was going to do, I decided to be a business owner.

And I feel like that was the turning point in business for me when I really just said I'm going to cut all ties with my past life of being an accountant and doing that whole thing. And I'm not going to look for a job. I'm going to make this business work. And so I rebuilt the business over time. But I think that both of those lessons, what I learned is that. Well, first of all, they aren't. So here. They always you hear this all the time that when one door closes, another opens. And what I like to say back to that is, yeah, and it's it's hell. And that hallway, when you are waiting with that one door is closed and you're waiting for that other door to open. Man, that is a hard place to be. But the other thing that I've learned is that there's there's always a solution. And that kind of goes back to what I was talking about, being resilient and resourceful and relentless. And, you know, I exercise all of those those things with those two failures that I had. And you just have to keep going. And there's there's always a solution. And the nice thing about it now is I have a much bigger capacity to handle, you know, bigger issues that might come up. Hopefully those two won't ever come up again. But, you know, as you as you grow and business, it doesn't get any easier. As the challenges get harder, they're bigger, you know. But you have I think what happens is you have more resources and we're experienced to handle them.

So you caught me writing. I've got writer's cramp. This is awesome. I've never been so happy to have a hand that hurts. And those were all nuggets of gold.

Absolute sure. Go on and off. That was a great analogy. When when one door closes, the other one opens, but it's hell in that hallway. In the meantime, that is for now. I've never heard that before. That is pretty cool.

Yeah. And the neat thing is it is oftentimes those biggest, most tragic things that actually turn us around. For those that are ready to be turned around and not give up, and that's what you did. And like you are saying, you know, a lot of people think you didn't say this, but some people think that, you know, the more. The more successful you get, the easier it gets. You just said the truth, which we've talked about many times on this show, is like it's always, always the challenges are continually getting harder and harder and harder and then go ahead.

The bigger thing is the deceit, the decisions that you're making, they're impacting more people. That's the other thing. You know, when you start to have employees, the decisions that you make, they're impacting your employees. They're impacting your employees families. And so I think there, you know, there is a unique challenge and that as well.

Yeah, that could add another layer of pressure and self-induced. But the reason, you know, just the fact that you brought that up tells me about your heart, how you care about your team, not just yourself. Yeah, because now you are kind of responsible in a way, in a big way. You're the leader, you know. And if you know, if the ship goes down, where do they point? It's never to the people that were rowing or pulling the horse. It was the person in the front calling out the whole the account for rowing. The captain of the ship. And so, yeah, it's a big responsibility. That's yeah, that's a great point. Great point. Because but the thing is, I don't want people to think that it's a scary thing. I mean, sometimes you'll go through trepidation. You'll you'll feel emotions come up. It's an exciting thing because you've gotten to that point and think about the accomplishment of getting there that you have employees. That means you reach a certain level of success in order to pay other people and rest on the good things. And how you got there. Why you got there. The values that got you there, the relentlessness, the resourcefulness and the resilience that got you there. And then that will help pull you through as well. And obviously, you have a very strong wife, Julie, because those were two big, major events in your life and your business. Do you happen to know? Is there something that you go to all the time that no matter what happens, you will crawl over broken glass for a mile for this reason to keep the business going? Do you have one of those very compelling. Yes, I can see it here.

Oh, yeah. It's to help the underdogs win. So awful. Yeah, I you know, I've certainly been an underdog and my employees have been at one point or another in their lives and most of our clients have been. So even if they don't really identify as an underdog when they become clients, they they have them. And so that's just that's that's my why is to help the underdog win.

And that's what gets me through those hard times is when I go back to it's almost like giving an advantage to those who have previously been disadvantaged straight, or at least they think they have been. You're just showing them the right way. A way. There's no one right way. That's the thing I always love to talk about. Julia, is do you have mentors that you really look up to that you found that they had something you desired and you just simply decided, I'm going to model what they do. I'm going to do what they do so that I can achieve their level of success or even higher. Is there anybody like that in your life that you think of you?

A few people. One is fabby Pressler. She has been my mentor kind of from the start and business. Wonderful woman, successful business owner, just amazing person. I my honestly, my mom is somebody I really look up to. She's she's not a business owner. She's a saint. Like, I just if I hope that, you know, people think is as good of me or even half as good to me as they do my mom, because that's just that would be amazing. And I think there's just been so, so many people who have made an impact on my life. But another one is Angie Steg. She is. She's just been a really helpful person who kind of helps me break through when I'm having some type of block about something in business. She is really, really good at helping me find the path that I need to need to be on through. She asks the best questions in the world. So she's really helped me a lot as well.

Fantastic. And then when it comes to coaching, I know you went through a three month program and that's kind of in the same light of coaching, you know, learning trades and getting one on one mentorship or one to many. What do you say to people out there who might be considering bringing on a coach to help them along in their business?

I think it's it's very valuable. I've worked with several coaches and my career being an entrepreneur, and they've all helped me in different ways. And they've all shown up at the right time for a very specific thing. So I think that absolutely, you know, hiring a coach is great, you know, because a lot of the times they will, you know, they help you down the road that you need to go down. But they also have resources that you may not even know about that can help you outside of what they're able to do for you and business. I think it's really important to have those type of people in your and your world.

I couldn't agree more. And oftentimes, you know, if I'm talking to another friend or colleague about this, an entrepreneur, and they're resistant to getting a coach saying it's going to be costly, and then it's like, well, what is it gonna cost you not to hire one? Because really, you know, yeah, it's going to sting at first for some people. Yeah. And Eliza's correct success is attained through hardships in life. Oftentimes that is the case for sure. It kind of writes the ship. And so getting coaches is such a. I mean, I've had speaker coach that was probably the most profound individual. He's also my mentor. His name's Mel Cutler. He was just on the show last week. An amazing, amazing young man. I've got a personal friend today that I can go to any time, almost day or night. Jason nest., anytime I want to run an idea. Bounce it off of him. I don't know how he does it, but he's always there and always answering me as quick as possible. And I try to do as much in kind. We bounce things off of each other and it's just it's amazing. You must have more than just your in my opinion. And I think you're agreeing with this, Julius, more than just your your direct team that's working with you on a day to day basis in your business. But outside of your team, someone that can look in from the outside to help you maybe notice something that you didn't because you're in it.

Right. And they could give you that one thing that just steers you in a different path that you never thought of that could really result in improved business. Right.

Yeah. I think there's there's two levels to that. There's there's the coach person. And then there I think it's really important to have a seek out peers who are in a similar industry. I have a lot of peers who are in the digital marketing world that I talk to regularly. And it's it's important to have that guidance as well, because they know the industry better than your. Your coach would typically know it because they're and they're doing it every day as well. Just like you are. So it's good to have even if it's you know, I talk to other social media marketing agency owners and, you know, it's good to have that to just not not trade industry secrets, but just to have that, you know. Are you struggling with this right now? Oh, yeah. I mean, that's you know, that Facebook change that really kind of attracts some stuff for us just to be able to have that grounding with with somebody who's in your industry. I think it's really important as well.

Well, you sent me down a path. Thanks for all the likes and loves on LinkedIn. When you said that Facebook changed that, that struck a chord with me. I'll tell you. Good grief. Wow. I mean, they change algorithms like I change socks and that's like five times a day.

No, I'm kidding. Not quite. But my goodness, it can be frustrating. So God bless you for being in the industry you're in. And that's where I. I cannot stress enough, especially what you do is involved in the tech industry. Technology. That is where it team is paramount of importance to do that on your own. No way. It just that would be next to impossible. There would be no paddleboarding for Julie if you didn't have employees that could help you with the day to day and the changes in the ebb and flows. It's just. Yeah. So if you don't have it, I'm saying this to our viewers and listeners, if you don't have help yet. There there are great, great ways to get help.

You don't just spend a minute if you want. I have a phenomenal resource I use. Just reach out, message me and I will give you the information. I literally pain a little over $2 an hour for help I'm getting right now. And it's in the United States and Canada. You can choose from wherever. And so it's that's less than a bit most virtual assistance from overseas by far. And so it's been a godsend for me.

And I would be more than happy to share it with anyone who needs that information, because I've been doing I've been using this resource for over a year. And Juliet. Again, I can't say how important it is to have that help. It's amazing. You've been an entrepreneur now for quite some time, over 10 years or so. You got that job.

You kind of kicked it to the curb and became an entrepreneur. And was that a kind of a did you steadily grow into the entrepreneurship as you were still working a full time job a little bit? Or did you just kind of like, that's it? I'm now an entrepreneur and I'm not looking back.

I I. I didn't. Steadily growing through my own business. But I was working for a small business. And I got the you know, it was built by the entrepreneurial bug working there. So I. My educational background is in accounting, which. That's a whole different story. How an accountant becomes a marketing person. But I was working for a company and doing accounting. But I was also working on marketing. And I was working on Web sites, using social media and even doing some of the office management and some of the some of the H.R. work. So I really had a lot of experience working for that small business. And unfortunately, in the recession, 2008, that small business, you know, I basically was let go. And I just said, I'm not going to go back to being a regular accountant. And I don't want to work for a big corporation. So I started a business and didn't look back.

That is impressive. That's impressive. That's very impressive, and so those kinda like feet to the fire with you. It's like, well, going to make any money unless I make this work. And sometimes that is what it takes for some people, for sure. That's what a motivator, right? Yeah. Goodness. Yeah. You can tell you're revisiting that time right now, aren't you?

I was thankful for savings at that time.

Yeah. So thank you for bringing that up. Have you ever been a do you go to seminars, networking events, boot camps or have you been to them? Yeah. And then have you ever seen anyone? I have. And you may not have.

Just curious if you have anyone on stage looking down on their subjects, talking to the students in the in the sea of people and directing their attention at those that have a job at that moment. Have you ever heard anyone give advice from stage says. Well, if you want to. If you want to succeed, then just you need to quit your job immediately. Have you ever heard that?

I've heard. I've heard both. Quite honestly. So I've heard both. I've heard people say that dedicate. Just jump in. Just do it. And then, you know, I've heard I've heard more speakers say if you could start it on the side while you still have your job. Do that because that's the safe around. So. So I've heard it both ways.

And I'd like to say instead of safer, it's the responsible route. And for me, the first time I heard it, I was in corporate. And I'm like, are you kidding me? I have two kids. I a wife.

I'm going to be paying for the college soon. At that time. And I'm like, you're you're nuts. I can't just stop it. At that time, I was the sole breadwinner. I'm like, what kind of advice is that?

So you got to be careful. I'm just saying this to all speakers out there, not upset at anyone individually for it. It's just I don't think they took into account various situations that might be out there and be a little bit more strategic in that statement. And, you know, but like you said, you had savings. So that could be said from stage. You know, if you have savings socked away and you can survive another year, maybe that would be the choice for you is to quit your job and concentrate for one year. One hundred percent on your business that I can take, but to just blatantly and almost, almost rudely state, you know, you're not gonna succeed unless you just quit your job like a blanket statement, like, well, what? So it was interesting. So that was a learning experience for me. So that whenever I'm on stage, which I've spoken for many a stage, I just I know to be more strategic about those statements.

I've seen a lot of entrepreneurs have success building their business while they were still working at a corporate job. And I you know, if I had that choice, I probably would have done it that way as well.

Yeah, I'm not I'm not proposing that everyone do that. Do what works for you, what what your situation is. You know, if you do have some savings or another means of surviving while you're doing that, there's nothing like diving in 100 hundred percent. There truly isn't. So I get that and I'm all for it. Just do it responsibly, especially if you have your own family in you. You're the sole breadwinner and all that stuff. But just want to point that out. So you've been an entrepreneur now and you've also worked corporate. And so this question I've been dying to ask you. What would you say is the first thing that comes to your mind in the moment is your favorite aspect of being an entrepreneur?

Having control of my time that knowing that I am the one that owns my time is probably one of my favorite aspects. That's a big one. And then getting I would say a second, a close second is getting to just getting to work with the people that I get to work with, my employees, my clients, my my contractors and partners. I work with some really cool people that I would not get to work with probably if I was still working in corporate America.

That is wow, that's a great point. I can't tell you how many times, you know, when you're in when you're in circles, save other entrepreneurs like at those seminars or networking events. For me, I feel like I have just entered into my extended family. It just feels like the right place. You know, and it's amazing. And what you just basically said is you get to choose who you work with. It's about choice and the time control of your time. I always use the word liberation that liberates one to do what they want with their time. Now, granted, it's not a half percent free time, free to do anything. You're gonna work. You're gonna continue to work. You're gonna continue to grow. The cool thing is you're gonna enjoy it if you've chosen the right path for yourself. And if you're not on that path, don't fret it. Just keep stay aware. Julie, now we're talking about this just before the shows. Keep that awareness out there and listen to other people. Something happened to me recently where that happened. I was in a completely different business model just less than a year ago and shifted it.

I mean, big time was Julius aware. And that was all because I had very close, wonderful people basically telling me that, you know, your core competency is somewhere else and you seem to be much happier when you're doing that. OK. I've been doing this other thing for seven years. It's time to make that switch. And I'm I mean, like you, Julie, it was like it was like, bam. That day I I shut down my website. Yeah. This website as I'm all in. I made the decision. I'm not going to go half in and half out. It's all forward toward the new one. And I am so happy I did it. And so lots to learn here. This is phenomenal. Yes, Litsa, managing one's own time, such as being flexible, is one of those great perks to be an entrepreneur. No bosses, I am the boss. It's funny. Oftentimes, though, it seems that the people that work with us are the bosses because we're there to serve them, you know? And, you know, it's nice to have that thought and feeling that you're in charge. But it's I mean, you make the decisions for sure. But oftentimes, you know, other people are dictating what you're doing throughout the day based on events that are coming up. Just put it that way. It's coming all the time. The method is in the middle of the night and the emails and everything are like, gosh, I was doing this one thing that I really need to take care of this. So there's some ebb and flow to it. But yeah, it's definitely I would consider it far more empowering and liberating than having a job for a corporation. Oh, my goodness. I just noticed.

Five minutes. Come on now. Wouldn't have been black. Wow. This is amazing. This is already there is one question I like to end every show with and I hope you didn't cheat and watch a previous show. Know what that is? It's all right. It's a it's a really cool question I've asked of every individual has been on the show. And it's really it's just interesting because of the answers that we've gotten in the past and it's not deeply, deeply personal. At the same time, it is very personal. I know. It's like, what is he talking about? What is this going to be? But before we jump into that, I almost forgot. I need to remind everyone that's watching live right now. You now have both of our permission, her and I, to pull out your phone. That that phone where you can text with because now's the time to enter to win that five night vacation, stay at a five star luxury resort, compliments of power texting dot com. Here is the info. Are you ready? Take out your phone and bring up your messaging app and type in the phone number of 6 6 1 5 3 5 1 6 2 4. And then in the little area where you would actually type in your message. Just type 1 word and its peak PJAK as in reach your peak. So once again the phone number is 6 6 1 5 3 5 1 6 2 4. And just send a message of peak PJAK. You will automatically be entered. We pick a winner every single show. I love that part about it. We get to have fun, so go ahead and do that really quick.

Finish up. Be done. Because the question, as I like to call it, is about to be asked. Who? Yes, a little dramatic pause.

So to alleviate any tension or anxiety or ear pro. You've been you've hit you've hit the highest of the highs and lows to the lows and you're flexible. And I'm not worried about this at all. And I know you won't be there because here's the thing. With this question, there is no such thing as a wrong answer. It's impossible, absolutely impossible, you cannot answer incorrectly. In fact, the opposite is true.

The only correct answer. Is yours. It's going to be unique and I can't wait. So having said that, are you are you ready?

I am ready. And I don't know what it is. I did not watch. So I don't. Right. Yes.

More brownie points for you. Awesome. All right. Here we go. Julie Bee How do you define success?

Laughter. Vacations, having a happy marriage, having happy employees and having time with my family, so it's not about money for me, it's about those things that really aren't measurable but bring joy to my life.

Woo woo, woo, woo, powerful.

I love it. This is. I have goose bumps all over my body. And the reason is, is, you know, this is we're approaching 90 shows at the time of this one. And no two people have answered this the same way, which blows my mind in a great way because it truly is unique to every individual in the U.S. The one thing you did say, though, that was common amongst all of them was it was not about money. Not a single guest has said it's all about the money. One referenced it and then went on to clarify. But that's because it buys me freedom, liberation to do what I want, what I want, which we already talked about. And so none of the end game end result reasons was for the money, just for money's sake. Those that are just starting out might be more in that area. And I was like that. And you probably were too, because you need money to survive. So that's your focus at that time. But successful entrepreneurs, I find by and large. Well, everyone to a person has been on the show. That is not their end game. It's not money. And Joy was the word that leapt out when you said it in that kind of quantified everything laughter, vacations, happy marriage, happy employees. And then you said, Joy, it's like I'm going have fun with this because with your permission, I'm going to include your quote in an upcoming book, along with all of the others.

And it's going to be it's gonna be fun putting that together. I cannot wait. But first, I'm going to put my other book out.

Well, that's a great one. Eliza is coming on just just peppering us with great comments.

Yes, it's more than money and success is having peace of mind knowing you don't hurt anybody. A different take. Man, I love that. Yeah. Fantastic. Thank you so much. And for everyone. Yes. Russell Allen was commenting on LinkedIn earlier. But I agree that people should do it responsibly. I think he's talking about. Yeah. Leaving the job. Thank you, Russell, for that. I appreciate that. You guys are amazing. I love this. This is so much fun. And we are at the end. I cannot believe it. Julie, not going to. So. Before we sign off, though, I do want to give folks the opportunity to connect with you. And what I'd like to do at this moment is basically bring up your Web site alongside of you and let you discuss anything you want about how to get in touch with you. And it may not be on that website, but if it is, let's do it and talk about your business a little bit before we sign off of that, because you.

Yeah. That's good. Great. All right. Here we go. There you are. Yeah, that's so we want to help other businesses grow their business and make a social impact. And so that's what we are really all about right now. We're working with consumer product e-commerce brands and doing social media marketing as well as PR services for them. So that's why to get in touch with us as to go to the website and go to the Contact US page. And you can fill out that form and you get to schedule a time actually to talk with me. So you can also call the numbers on the page there as well. And if you want to connect with me on LinkedIn, you can find me if you Google Julie or your search for Julie B and Charlotte. You will find me. So my last name is B.E, like a bumblebee. And as you can see there, be smart. Social media has to ease on as well.

Fantastic. There you go, ladies and gentlemen, you heard it from the woman herself.

So, yes, let's be smart. Social media dot com for those you watching, you can see that podcast. Write this down. Be with two E's smart social media dot com all together. Amazing. Julie, you've been a phenomenal, phenomenal guest. I can't tell you how appreciative I am for you spending your evening. I know it's later than it is where I'm at. It's approaching the 10 o'clock hour where you are. And I just think that you brought an incredible amount of value. And I couldn't be more appreciative. Four of you for doing that. And I hope a lot of people connect with you and contact you, especially those that have currently an e-commerce product. They have a mission behind it to reach out. I mean, you can see what an amazing woman this is. That means everyone in her organization is as amazing as her because she wouldn't have it any other way. You have to have people that are in alignment with your values. And she has that. Or she wouldn't have been doing business for ten solid years. That's that's quite a run. And that's fantastic. And I can't wait to see even more resounding success for usually and your whole team and your family. Maybe you can teach me at a paddleboard some time when you're in California. That would be fun. But I I just want to say I truly appreciate you. Is there any any parting comments you'd like to leave with our audience?

Thanks for watching. And just stay resilient, resourceful and relentless.

I love it, the three hours. That's a great way to end it. All right. Well, on behalf of Julie Bee I'm Brian Kelly, host of The MIND BODY BUSINESS Show. And until next time, we will see you again. Be blessed, everyone. Solar.

Thank you for watching and listening. This has been the mind body business. Show with Brian Kelly.

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Julie Bee

Julie Bee

Julie Bee is the founder of BeeSmart Social Media, an agency located in Charlotte, NC. Founded in 2010, BeeSmart has since served over 250 businesses around the world. In her free time, Julie volunteers as the Chairwoman of Matthews Alive Festival, is an avid Stand-up paddleboarder, loves college football, and enjoys anything related to Harry Potter.

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