Special Guest Expert - Julieanne O'Connor

Special Guest Expert - Julieanne O'Connor: Video automatically transcribed by Sonix

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Announcer:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall 2 steps back. We're dedicated, determined and driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelley, and this is the MIND BODY BUSINESS show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, we have yet another star studded, stellar special guest lined up for you. I cannot wait to introduce her to you and to share her brilliance with you. Her name is Julianne O'Connor. She's coming on camera real soon. Don't go anywhere. This is the MIND BODY BUSINESS Show. It is a show that I've developed for entrepreneurs by entrepreneurs in an effort to help you so that you can watch, learn, listen, and then model after successful people like Julianne. So what you want to do is be sure, be sure to take notes throughout this show, because I'll tell you what, I've been doing this for now over three years. This particular show, I had another one before that nine years ago where I know that the value that's going to be dropped here tonight, it's going to be immense. And you won't want to miss a single word when she comes on in just a few moments. So the MIND BODY BUSINESS show, it's about the three pillars of success. And I spent over a decade studying only successful people because I wanted to finally figure out what the heck is it about them that makes them more successful than, say, me? And I thought, well, maybe they have a way of running and jumping in a mid-air landing in their pants two feet at a time instead of one, like most humans. But I realize, no, they're just human, just like us. They just had these gifts and they weren't actual gifts they were things they developed over time, mind being mindset a very powerful, yet more importantly, flexible mindset. That is what all of these very successful individuals to a person distributed or displayed. And you can imagine that the three pillars. Yeah, they're part of the name of the very show, the second one is body. And that was about the fact that they all to a person took care of themselves, both nutritionally and through regular exercise. Doesn't mean guys that were bodybuilders or women that were supermodels. They just took care of themselves. And then business. That is one of my favorite. They're all my favorite areas. But this is so multi multifaceted because what I found was these individuals had mastered all the skill sets necessary to build and maintain and grow thriving businesses, things like marketing, sales, team building, systematizing leadership. It just goes on and on and on and on. I could name it. I'm off all night long. The good news is you might be thinking, Brian, how do I master all those skill sets? The good news is you don't have to.

Announcer:
If you master just one skill set and I actually mentioned it in that list, if you just master one, then the others will be taken care of. And that one is the skill set of leadership. Once you've mastered that, you can now delegate to others who already have mastered those skill sets that you have not. And now you're ready to rock and roll much quicker, because let's face it, mastering anything takes a long time. Just one thing. Can you imagine having to master all of the skill sets necessary to run, grow and thrive on a business it would just take forever. So why do that? Just master leadership, bring in a team and we've got an expert tonight that has quite the team of her own, and she's doing just that. So this is the model. This is the thing you want to follow for success. Many other things. And then another thing that I've noticed in my walk of studying all these people is also to a person. They were all very voracious readers, readers of the right books. And with that, I'm going to quickly, very quickly, I promise, segway into a little segment I affectionately call bookmarks,

Announcer:
Bookmarks, born to read bookmarks, ready, steady, read bookmarks brought you by Reachyourpeaklibrary.com.

Brian Kelly:
So there you see, Reachyourpeaklibrary.com on the side, if you're watching this on video, if you're listening on podcast, do the same thing, keep listening, listening and take notes. What I mean by that is actually take out remember those old things that we used to use, those parts of paper and old fashioned pen or pencil. That's what I'm doing during the show. And I'm running this whole thing. So I don't ask or tell people to do anything I wouldn't do. And the reason is, is I would just so, so hate for you to miss out on a absolute golden nugget that Julianne is about to bring to you and instead write down these resources like Reachyourpeaklibrary.com, write it down, take notes. Stay with us, because here's the thing. The magic happens in the room. I've spoken from stage for years and I can't tell you how many times while on stage I know when I'm about to give that golden nugget because you haven't delivered it so many times. You know which ones are the golden nuggets. And then I see someone get up and go to the bathroom and leave the room and I just inside I'm hurting for them because I know they're missing out on probably the most important part of the entire event. And it could have changed their life and they just missed it. And so I'd really not like for that to happen for you. So please for yourself, take notes on all the resources and all the great nuggets that Julianne is going to provide tonight. I cannot wait. She's coming on Reachyourpeaklibrary.com real quick. That is a resource I had built for you, for you with the entrepreneur, the business person in mind, so that you could have a go to resource of a collection of books that have been vetted by at least one other successful person so that you're not left guessing and now you're not wasting your time by reading books that had no impact on a drove of people. These at least had a positive, very profound impact on at least one successful person. So at least your odds are increased and not wasting your time. So just grab the first book you see in there. This is not a money making website. I kid you not. This is not what the reason I put this together. How to put together for those buy here buttons go straight to Amazon. So this is just a list for you literally like a library going no library card required even you don't have to log in, just click and go get your book. They're not free unfortunately, but they're not that expensive, to be honest. All right, enough of that. It is time to get to the woman of the hour. Here we go. Are you ready?

Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.

Brian Kelly:
Ladies and gentlemen, the one the only Julianne

Julianne O'Connor:
Oh, I love that big league. Qualified. Yes.

Brian Kelly:
All perfect adjectives of one, Miss Julianne O'Connor. I'll tell you that. Yes, indeed. So before I give you the respect you deserve, Julianne and formally introduce you, I got a little bit of housekeeping to take care of and I will jump into that as that. Is that cool with you? Right on, so you might see if you're watching this live, which I hope you are just above Julian's left shoulder, there's a nice red logo there. That is the big insider Secrets by Jason Nast, a good friend of mine. And he has made available to us a five night stay at a five star resort. And we get to give this way every single show because of him and his company, thebiginsidersecrets.com. Stay with us to the end and I will give you the information on how you can enter to win every single show. It is so fun. And by the way, it is a legitimate vacation state. What that means is you're not going to be taken by chains down to the basement and locked down for four to eight hours. Listening to a timeshare has nothing to do with that. It's legit. He's gone and done it three times himself to test it out. Poor guy had to test it for us. And then amazing, amazing stuff here. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Julianna O'Conner and grow your business all at the same time, then head on over to carpetbombmarketing.com. Carpet bomb marketing: saturate the marketplace with your message and one of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here, right now on the mind body business show. Now, over the course of over nine years, we've tried so many of these quote unquote, TV studio solutions for Lifestream and specifically and I have to tell you, streamyard is the best of the best. It combines supreme ease of use along with unmatched functionality. So you can start streaming high quality, professional looking live shows, get this for free with streaming. Now, don't go to this website, write it down. Do not click away. Stay with us, because the master is in the house and that is Julianna O'Conor, not me. And this is the website, ryp.im/streamlive All altogether ryp.im/streamlive. Go look at that after the show, because right now we're bringing on the lovely Julieanne O'Conor back to the stage. Here she is. And now to give her the respect she deserves. Let's get to it, shall we? Putting relate back into relationships worldwide, award winning author, actor Ted and NSA speaker and strategist Julianne O'Connor has dedicated her life to helping people bridge the gap between their professions and personal lives such that they live with massive clarity, freedom, generosity and abundance. This loving, this genius at helping people see their own potential and uncover their deepest purpose. Julianne uses predictable systems to help CIOs, dentists and executive level entrepreneurs uncover the gifts buried beneath their problems. And we all have those. We. Julianne is a wife, mom, foster mom and the founder of the SIO Dream Fund, at last Julianne O'Connor. The stage is yours.

Julianne O'Connor:
Thank you so much for that, that beautiful introduction. And Brian, it's so much fun to be on your show already, just even though the preshow was fun.

Brian Kelly:
Got a few moments to have a chat and get to know each other. We are not, I don't think met and maybe we did virtually. We were trying to figure that out. That was fun. And you're just such a light, Julianne. You just you have so much wonderful energy and always smiling. You seem happy all the time. This is going to be a lot of fun. And don't let that fool you. Those watching and listening. This is a very astute businesswoman. She knows what she's doing. What's wrong with having fun along the way? Absolutely nothing. What I like to do, Julianne, your bio is phenomenal. Everyone gets a good glimpse into your experience, your accomplishments and who you are as a person with personally as a mom and a foster mom and that. But what I like to do is dig a little deeper. I like to kind of peel back the curtain of you and let's see what's going on in that beautiful brain of yours that helps you get to where you're at, helped you to get where you're at, and then keeps you on track and still moving upward every single day. So being an entrepreneur is super easy, right? There's no problems ever. And so because we all know that's not true, it is very imperative that we all have that mindset to get us through the day. So for you, what is going on in that beautiful brain of yours, say, when you get up in the morning knowing that the day ahead of you could be arduous, there could be tasks that are ahead. And we know there's always issues at hand every single day that must be addressed. For you, What is it that is going through that beautiful brain that is saying, I've got this, what is it? What's going on to get you through each and every day?

Julianne O'Connor:
I love that question. Honestly, there's one word that just is like it's gratitude I have. I'm so grateful. I, I can tell you that I'm grateful for my cup of coffee. I got it as a gift. Of course, my husband makes it for me. So especially grateful. I'm I always dedicate my morning to spending time with my husband in the morning and it's the quiet time before the kids wake up. And so when I wake up, I literally I sit and I, I talk with him for about an hour about I guess it's like literally dedicated to ideas. And so I actually just wake up and I have gratitude and then I talk about ideas.

Brian Kelly:
That's phenomenal. So you have your own built in mastermind group in your own home?

Julianne O'Connor:
Yeah, it is, because wherever two or more people come together, you have the third right mastermind. And we committed that we would not talk about people years and years and years ago. We would talk about ideas. And so that's a practice. And a lot of people, I think, actually don't do that. And it it's life changing.

Brian Kelly:
So I can imagine that. I mean, I think I mean, right off the bat, we are dropping bombs of knowledge. I can see. I mean, we we barely got started and you're already hit the target? Well, I've got a million of them, but phenomenal because that's so like genius. It's simple and genius at the same time that, look, it doesn't have to be I'm talking to the audience. It doesn't have to be a spouse or a boyfriend or girlfriend, significant other. But to start every day by hashing out ideas, maybe to end each day, but just to carve out part of the day. Because I think you're right, Julianne, I don't think too many people do that. And that sounds like a just a brilliant thing to do.

Julianne O'Connor:
Yeah, it's a gift. I think it's it's really in having the discipline to guide your own conversation. And, you know, there's always a place for downloading things because we do deal with human beings. Right. And so there's always stuff going on. But but I think it's always shifting back to what is really a creative energy. And creative energy comes from an imaginative space. It doesn't come from negativity. And so I love that you started the show talking about mindset because, you know, that is the key leadership, of course, coming from a mindset as well. And so, yeah, this is the spot. And already see,

Brian Kelly:
Yeah, I call mindset the foundation of all business. And I always say that whether you're successful or not, it's all due to only one person's mindset and it's yours. You can point it at anyone else. Where you are today is one hundred percent. Up to you, it's because of you, I'm never going to say it's your fault because, well, if you're successful, I can say it's your fault because that'll be a good thing. But definitely the mindsets where it all begins. And thankfully, I learned this not long ago, but thankfully, I did learn it before it was too late. So I'm fifty six now. I learned it around the age of forty seven at a deep, deep level, using the neurolinguistic programing as the the base science for it all. And my gosh, what a game changer.

Julianne O'Connor:
Wow. I heard a great story once about somebody is somebody he was passionate out with some woman about taking responsibility for what they had manifested in their life. And it was sort of an interesting example where he she said, well, how can you tell me it's my responsibility when somebody broke into my place, they rip me off, et cetera, et cetera. Right. And I remember what he said is he's like, well, let me ask you, did you have an alarm? No. Did you have a dog. No. Did you have you know, did you put your computer away, you know? And so he set this example where most people would absolutely not take responsibility, but he set this example that was like, oh, there were things that if this was important, I would maybe have some control over doing it. And it was a mindset shifter, you know, for for some people to see that there's actually this ability for you to get things that are happening in your life and even in every area of your life. You have to decide your priorities, right? What matters, what matters to you, what's important to you.

Brian Kelly:
You know what you did it again

Julianne O'Connor:
I love this. And I was just on a plane a couple of hours ago, so

Brian Kelly:
Hopefully it wasn't dropping bombs. But you are now. Yeah, so but that is a cornerstone. I remember, my gosh, the first time I witnessed this whole thing called Mindset and NLP was from my mentor, Mell Cutler. Gosh, probably ten years ago I was in the audience and he spoke about what you just did right there. And it was he framed it as being at cause. And I train this of my team, any new member of my team that comes in, they get trained on being at cause and responsibility is the is the word. And so it's not always your fault, but it's good to look into it deep and say, could it someway, somehow be your responsibility? We go really deep. It's like you're in a car, you're driving, you stop at a stoplight, you get rear-ended. It's like, that's not my responsibility. Well, well, it's not your fault. But who decided to get up when you got up that day? Who decided to take that road to get to? The more ridiculous you can make it, the more you will be in use of the word control, the more you'll be in control of yourself, your own life and not give it away to others when you're making excuses and reasons. But who we thought was and we're off to a rocking start here, Julian.

Julianne O'Connor:
I love it. You know, it's funny. And I was just rear ended, so I'm kind of laughing at that particular one. My daughter and I We've been rear ended twice together already. And we were laughing because that particular day that we got rear ended, we actually had just in the moment shifted direction because one of my other daughters had been hurt and we got a message. And so we changed our path. And when we got rear ended, I remember the experience of it being very grounding. And because I just don't ever I don't ever pass blame, I should hope never, never say never, but but generally speaking again. And so I just remember pulling over and just being in the most Zen state, because the mindset, the shift around anything that's happening is somehow a gift. There's a gift in every thing that comes your way. And so I just it's so funny, my husband, that he laughs at me because anything he could bring my car home in any condition, holes in it, smash or whatever. And I'm like, as long as you're OK. And if you're not OK, let's fix that. Let's deal with that. But we just laugh. We're like, you know, it's life, right? It's not. It's not, you know, it just is it's not good or bad. It just is. And it's all in how we interpret it. It's all in how we look at it.

Brian Kelly:
Oh, my gosh. I mean, I could wear out this bomb button, but I'm telling you. Yeah. Interpretation. That's the key. It's here. I always say you can either let circumstances control your attitude or you can let your attitude dictate your circumstances. And you're the living proof of that. You practice every single day. And I love everything you're saying, because when we get to, like, bogged down in all the pardon me for saying the crap and let it take our mind into a negative path. All the time, you're in that path, you are not productive, you're not doing anything that's helping anybody, not even yourself. So if you do get upset, let it out, be done with it. We're human. You're going to have emotions. You might get pissed off. It's OK. I'm not saying you, Julia, because you probably never do you. It's OK.

Julianne O'Connor:
That's the other thing. Perfection. Embrace your imperfections, because then I absolutely get pissed off. But but it's very short lived and it is. I totally accept that we're all human and we all have different ways of dealing with life and dealing with our emotions. And but it's amazing how much you do have in your court if you do decide that you want to control it or, you know, change it in some way, that's positive.

Brian Kelly:
So it's obvious that you practice what you preach, and that is why you're so successful as a quality of life trainer. I mean, it's right down the alley. So it's obvious you're an expert in the field. And it's what I love about this is that, you know, how many people have we seen that are Sayer's but not doers, they say to do one thing, but they themselves don't practice it. They don't practice what they preach. I can tell it's obvious you do. And it's thankfully, I'm finding more and more people who are of high quality and high caliber to do that, to come on the show. They wouldn't be on the show if they didn't have that exhibit, that kind of behavior. But there's there are still those out there. You know, I literally my gosh, I was crewing many years ago. I was a crew member, running microphones, doing whatever they wanted at an event for a speaker. I'm not going to name names, but I remember there was a break and behind the curtain, literally, it was a large stage. Five hundred people in the event at lunch, I was talking to this individual and said, you know, that that last thing you had up that you were training on, that was phenomenal. Can you tell me a little bit more about it? I mean, we had time and he was just eating and looked up at me and said, oh, you know, with a mouthful of whatever chicken or something. Yeah. That I actually I don't do that. I just I think they should do it. It's a good thing for them to do. My jaw dropped. I think it still has a nick right here where it hit the table. I mean, unbelievable. I lost all respect in an instant and I had been working with this individual for more than a year. And yeah, it was unbelievable. I'm like, oh, my gosh, you know,

Julianne O'Connor:
I mean, OK, so on that so I giggle because somebody was telling me, you know, all of their issues the other day. And they were they were then sharing with me their gifts for training. And I thought to myself, you know what they didn't realize and or pair up is that really they're they have this desire to train on these things that are their very problems. And I think we teach what we need to learn a lot. And so even hearing that, I sometimes I question I like that the guy admitted it, you know, and I get why you lost respect. But the flip side of it, I still you know, I think about it and I think about when I started out my career and I was teaching about relationships, man, I wasn't doing that. And I stumbled through and there's also another person I heard who was teaching about money and she wasn't doing it. And then there was like the come to Jesus. Jesus taught yourself where you're like, oh, my God, I can't you know, I have to I have to walk the talk like I can't. I can't. I'm a fraud, you know, like if I don't do it. And so there is a time and place for that for people who might actually be experiencing that now where they do kind of beat up on themselves. But then you come to terms with yourself and then you set an intention to discipline yourself, to do the thing that you're teaching. And so, you know, it's interesting. I mean, I'm going to say this guy was ever going to do it. But but sometimes that's part of the process. Right?

Brian Kelly:
Well, and I want to I'm glad you said all that, because I don't want to freak people out because it's OK if you do something, what I call by extension, if you haven't done it yet, but you have a trusted third party that you and or the whole group knows is is doing it successfully with integrity and character and that it does work. Even if you're not currently practicing or you have not seen the success from practicing it. It's OK to present it as something that people should do. I'll say that that is not where this person was coming from though.

Julianne O'Connor:
and they were like owning it as if it were their own probably. Right. It's out of integrity.

Brian Kelly:
Well yeah and just not saying, like, you know, I love doing things my mentor always did from stage. You started everything off. He said, I am not here to teach you anything new. And you could hear a pin drop like, why are we here? All I've done is I've taken things I've learned over the years and put them together in a certain sequence in a certain manner that I have found success. And I would like to teach that with you. Would that be OK? I'm like, all right. Now the table set, free frame done. He can do anything and say anything that other people do. If he and if he's following that model or he knows people are following that model that are trusted, it's cool.

Julianne O'Connor:
Yeah, I like that. You know, and there is I mean, there's so much truth in that. Right. And I like to when I'm training from stage, I especially because you just people don't resonate with everybody anyway. And so even when you come to the table with all this knowledge and you could you know, all day long I've been handed as much as I've handed the gifts of knowledge to people on how to do things and, you know, people are going to take it or leave it. I've gotten to the point now in my career where because, you know, there's enough there's you know, it's like the five percent that are going to give you negative reviews or whatever, you know, and then you obsess about it. But I just start out and I'm like, look, look for one thing. Just look for one thing. You know, I'm not asking you to like me. I'm not asking for you to resonate with everything I say. I'm not even asking you to agree. But maybe there could be one thing you could take away and it would be of value to you. And something in your life changes in a positive direction from that. You know, and I had to take my own advice last night because I was at an event and I was listening to a speaker. And, you know, it was a really tough topic matter, really tough to sit through. And I, I, I walked away by being open to the possibility that there might be something that came out of it. I walked away with- changed and I'll never be the same because of it again in a positive way, because I got the one thing, you know, it's like so, you know, it's not always the whole sequence. Sometimes we have to be hit over the head with the material.

Announcer:
Oh, yeah. I teach is one of many keys of success. One of them. And the first one that I teach is the idea of having an open mind because it's just like a parachute. It only works when it's open, open. And you just basically said that by saying, you know, keep an open mind. This is really hard to get through, but I'm sure I could learn something from it. And so by telling yourself that you allowed it to happen, if we say, oh, my gosh, this is unbelievable, this is the worst thing and I probably know all that well, if you go through that, you just shut yourself off from learning and you're going to be there anyway, right? If you're going to sit through it, you may as well make the best of it. Like Julianne, like you're doing and saying, well, I'm sure there's something I can get from this. I'm just going to keep an open mind and see what I can get out of this. That's that's a winner's attitude. That's a winner's mentality. That is why she is successful. One of the reasons there's many reasons she's successful and she's telling you many of them tonight, I hope you're taking notes. Look, I'm running the show and I'm taking notes. I have them to prove a little bit. There we go look at that. So it's it's that's another one of the keys to success is take incredible notes all the time. Everywhere you go, there are a bunch of them. Oh, my gosh, I'm having fun. So I talked about books in the beginning and the importance of reading them. What would you say is the one business related book that has inspired you the most up till now if you had to choose one?

Julianne O'Connor:
You know, I'm going to do I'm going to give you a recent one because there's so many. My reading is so critical. I would say that all of my education came from books and people and none of it from school. So, in fact, maybe I should write the book about unlearning your education, but so the most recent book that I read actually listened to an audible was never split the difference. And, you know, I'm sure a lot of people have read it, but if you haven't. Wow. Written by a former hostage negotiator, Chris Voss, and truly hit a nerve for me. And it gave me a new way of owning my own shit.

Announcer:
So I love that because this is what I want to advise folks that are listening and watching right now. When you hear things like this from someone as successful as Julianne, when she recommends or anyone that's on the show and we've had many that have done this that recommend a book, I just wrote it down. I have not read it. And I will. And I love Audible to I knew there was something else about you I like. And what I do is I go back to my notes after the show is over, just like you will do and go to Audible and I order it, I get the put it in my library and it's now on my reading list of upcoming books. And the cool thing is, Julianne were actually compiling a list of books that are recommended by our guest. We just started doing that recently. And so we're going to have a list that's always available along with Reach, a big library so that we can just keep that thing growing for those that are impactful, because there's no way I read enough books that were that impactful to fill the whole library. That could be obviously yours is one of them. Let's see. Greetings from Los Angeles, says Gracie Ruth Melendez, her little Gracie. So great to have you on. Do you know her by chance?

Julianne O'Connor:
I'm like, why does that look familiar?

Brian Kelly:
Welcome to the show Gracie she's coming in by LinkedIn.

Julianne O'Connor:
Yeah, Welcome

Brian Kelly:
Thank you for coming on and yeah. So books are phenomenally important. I listen to those more than I listen to a podcast personally, but you should listen to the Mind Body Business podcast. It is on twenty five different podcasting platforms. You can see a few of them beneath. So shameless plug. That was a perfect segue.

Julianne O'Connor:
That was ideal. And for what it's worth, I'm also going to my mastermind's from here on out. I'm going to send them to your book link rather than try to give them a one sheet or send them later. This is going to be my new resource, so I'm going to go check it out and I might send you a few more if they're not on there.

Brian Kelly:
So that makes me feel wonderful that it will actually get seen and used and help people. That's that's all I care to do is help people That'd be phenomenal. And yeah, that'd be awesome.

Julianne O'Connor:
That's so perfect. I had not had a resource. I had not had a single place to send people online. Not to say that there aren't some, there's probably quite a few. But you'll you'll be my resource from here on out. So thank you I'll add you to my resource list.

Brian Kelly:
I may revive this. When I first started the show way back almost three years ago, I would actually play a snippet, an audible, an audio snippet from Audible directly on the show. But I would select just the piece that was pertinent to that night's show and the author would read it. It would just take 30 seconds to a minute as part of the show before we intro. I don't know. What do you think of that idea? Is it is it too much or.

Julianne O'Connor:
I like I like it if it flows. I mean, if it works. Right. You know, I kind of like if you're going to bring are you going to pull from that? It's like an actual snippet from the audible recording. In other words. I was going to say or bring the author on for a quick snippet.

Brian Kelly:
I know a certain author that's on this show. I don't know if she has any on Audible yet.

Julianne O'Connor:
I might have a couple, but I've actually had one on audible spelling it out. Written is definitely an audible. Spelling it out for your career is not yet, but I need to put it up there.

Brian Kelly:
You don't happen to have a copy handy next to that. You could show the peeps.

Julianne O'Connor:
I'll work on this, here we go, let's see if I can pull it up fast enough so that I don't slow the roll. All right, OK, let's go to the library and there we go. Oh, there it is. Oh, there you go. Spelling it out for your man and I don't know if my camera is catching it, but they have it looks great.

Brian Kelly:
Thank you very much. We'll give you one for that.

Julianne O'Connor:
Yeah, whether you're single or married, it doesn't matter. It's it's a fun read, for what it's worth. I have especially men who love the book, but really it's written for both. And so, yeah, please enjoy. If you need a copy, reach out to me also.

Brian Kelly:
Oh, fantastic. Yeah, definitely. And we need to we'll get folks a way to contact you later in the show as well. David Gonzales from LinkedIn says what's going on with this show's going on? Julianne O'Connor is going on. Thanks for coming by, David. Appreciate your commenting and participating and watching. You want to stay on to the end definitely for so many reasons, but primarily for this young lady and her brilliance. So author, I mean, what happened? Let me ask you this. I love this. I love bringing this up. So, people, when you wrote your first book, when you finished it and you were able to tell people that you're an author. How did that impact your life in a business sense?

Julianne O'Connor:
Oh, my gosh, so it's a funny thing I didn't set out to be an author. That was never my intention. And so when I finally wrote the book, it was a passion project. And it was because I was so tired of repeating myself, trying to help people. And so there was a day I was like, somebody should put this in a book. Nobody's going to put this in a book. I should put this in a book. And that was sort of like the inner dialog. Right. But once it was completed, you know, having a book is a door opener. And it does it does make you an authority as much as typically people are authorities when they're writing on a topic. Right. That's not always the case. Sometimes you're not an authority. Sometimes part of the process is just your journey. But literally, once I did the book, what I think what changed for me is I decided to do a book tour. And honestly, I started I was doing book signings at Barnes and Noble and doing book signings that whatever little bookstores and I was so bored. And so I decided, I decided this is terrible. I shouldn't even show- Why do you ask me this question? But anyway, so what I decided to do was start booking book signings at wineries.

Brian Kelly:
Oh my God.

Julianne O'Connor:
So I started booking them and the people were so cool. There was no resistance whatsoever to doing a book signings at wineries that led to bars and girls. And and I ended up going up the coast and traveling. And everywhere I went, I could get into a winery and I would be sipping on the best wines. And people would be around me and they and they would just spill everything about their personal lives, maybe more material. Yeah. And but it was so much fun. And even if I didn't have a drink, it was it was just a totally it'd be at a vineyard, it'd be gorgeous and I'd have a line of people and I'm signing books and I'm just like, this is awesome. So I think the biggest thing that changed for me is that opened all the doors I wanted and I learned to absolutely embrace fun. I just decided I was not going to do it if it was not fun. It became business for a minute and I went the socks and as soon as it got to like that, I just shifted it. And and then when it got fun, it opened more doors. So anyway, from there it just grew, of course. And life change

Brian Kelly:
Really, I'm deeply curious how you pulled that off, how you approached wineries. And I mean, do you have something have you put something together to show people how you did that?

Julianne O'Connor:
Oh, my gosh. I never even dreamed of doing that. That's so funny

Brian Kelly:
That is such a genius market. I've never heard of that. Maybe others have. I love, my wife and I love to go wine tasting. And when you said that, I'm like, what? Because everyone's happy,

Julianne O'Connor:
Everyone's happy, they're having a blast. And the only the only major flaw in is that in it, I should say, is that you've got to ship books there or they have to order them in. And so you want to kind of have your your, you know, streamline it in some way. But but really, ultimately, it's just such a beautiful time. And in fact, if for my next book, I have to get really creative and figure out maybe I want to do it all at whatever beach resorts or I don't know, I want to do something else that's that out there, that is just all the places I want to be, you know, all the things I want to do and incorporate the book signing. And that will be my tour. It's like, oh, I've always wanted to like my book tour will be this random. Yes. Why are you doing a book tour in Tahiti at this hotel on the beach? Because why not?

Brian Kelly:
I mean, can you have a whole program in and of itself just to that to show people how to do that? I'm so curious about how the conversation went. Did you have a PR agent to help get people to the winery, or is it just the people that were already there? And they saw this book in the corner

Julianne O'Connor:
No, it was promoted. It was definitely promoted. So the wineries did tons of the work for me. The legwork, they would get it in publications. I had a PR person as well, and I had an assistant. I did some of my own bookings and then I had people who helped me. But truthfully, anybody could pick up the phone and call the owner of a winery and they are the nicest. And you know what they want people to. So I would think when you think in terms of how it's going to help somebody else and it's unique for them or they don't do it all the time, you know, I still don't know if I've been to another book signing in a winery or a brewery that I've stumbled upon or seen. But I had I had one. It's so interesting. I had one book tour. I did. I mean, they had a spread. It was a winery, was absolutely beautiful. And somebody had come out from, like Florida for it. And I was like, what! You know, and they had read about it in. Something and I was my book was going around a book club at that point that they were in, and I think that's Florida and and it was like I was like, what? And she's like hugging me. And I'm just like, what are you talking about? But you just you don't know how you can impact somebody's life until you've written a book, I think. And or, you know, there's many other ways to do it. But since you're you're so curious about this, I'll give you all my gifts and then you share it. You can put it incorporated in your program. Yeah, we'll collaborate. Let's collaborate.

Brian Kelly:
Absolutely. I think that's you are onto something big. You've already cracked it. But we have several comments and questions coming in. Let's see. Mateus Almeida de Arauja. I'm sure I got that wrong. Can a depressed girl lose attraction for a guy because of her depression.

Julianne O'Connor:
Absolutely, yeah, of course, and, you know, I mean, that's a really heartfelt question, and there's a lot of things that can be said about that topic there. Here's the bottom line is, first of all, you don't want to lay your guilt on top of it. We can lose attraction for each other for a lot of reasons. We lose attraction when we're not depressed. Let's be real. So life is a funny thing. It's a series of choices. And, you know, they've done studies where you you have an attraction for 12 months and then your body chemistry doesn't even produce the same hormones anymore. You can't have the same attraction unless you're fighting and making up or something very tumultuous. So I think that's a it's a really sweet question. I think I would always, if you're concerned about it, go deal with the you part of it. When you take care of you, you are better for any partner. And so you deal with your self-worth and your depression first. That's the highest priority. And then hopefully the rest of it will resolve itself. If you're meant to have that attraction. I hope that's a helpful answer for you in this very short moment

Brian Kelly:
As bombs of love right there. Yes, that was phenomenal. And you could see the wonderful how she's so empathetic and just you're a beautiful person. You're a beautiful person. I just love this. What I love what I get to do. You know what I'm saying? It is amazing. We have some more comments. These are cool. David Gonzales from LinkedIn was peppering us with some. And we're talking about the wine, the winery books. So what a great idea is it because, wow, you have love running through there.

Julianne O'Connor:
That's creative. That's that's very creative and very cool. You could do, you know, I mean, the marketing ideas that came out of people doing hand sanitizer and masks and all that stuff from the very, very get go, the first people doing it. I love it. That's that's thinking outside the box.

Brian Kelly:
And he didn't stop there, he said. But kudos to the winery route. Definitely a good move. And then saw David Walsh speak at Napa.

Julianne O'Connor:
Oh, nice. Yeah. Yeah.

Brian Kelly:
So, I mean, think about that. Speaking engagements and then how about a bed and breakfast

Julianne O'Connor:
And breakfast.

Brian Kelly:
And I'm not so sure about drinking. I think that meant beer in the morning

Julianne O'Connor:
I'm not going to interpret that one. I was even going to go there. But since you did, Brian,

Brian Kelly:
That was great. Thank you, David. I appreciate that. We both do. And this has been a lot of fun. We still have a ways to go. Oh, my goodness. I'm just trying to think of, you know. Yeah, this is one of my absolute favorite questions that I ask on this show, because here's the thing when it comes to two, developing and building a successful business. Marketing is the lifeblood and one of the unfortunate things we thought we see and probably saw during the covid shutdowns of all these businesses is the way they do it in phases. And oftentimes they cut marketing first. It's like cutting their lifeblood. And I'm like oh you just you sealed your fate. It's over. And so marketing is so important, so vitally important if you're going to learn one, if you're going to get good at one thing. And here's the thing. Marketing isn't one thing. That's why it is so sought after and so difficult for so many. For you, Julianne, how do you go about marketing your business? We just heard of a couple of them. I know that the book signings were also there to segway into our some of them if they were pertinent to your business, specifically to Segway in your business. But what are your go to, like the ones that work the best, the juice. What has been your most successful form of marketing thus far?

Julianne O'Connor:
Oh, so now I have to pick a business to to decide on how I market it to share so I have several businesses. So here's what I'm going to say is always, always lead from heart. So during covid, I'll just give this as an example. During covid, my phone rang with cancelations faster than I could go in the computer and cancel. And so I was literally writing a list of people that I had to go in and cancel. And so this is over about a two day period. And so what I decided right away, of course, was that there's a moment of panic that you have. And then I went, wow, these people are scared and these people are hurting or they're fearful. Whatever it is, how can I help them? And so what I did is I went back and I said, rather than cancel, why don't I just give to you, your services and let's do that for the next three months and then you decide if you want to stay canceled or not. And either way, I'm here for you. And then I went I asked myself, how can I go a step further? And so what I did is I went and literally eblasted my clients that weren't canceled and said, if you want free services, tell me now and I will give them to you. So I think when you lead with heart and and I'll tell you what happened is I would say all but a very tiny handful of those clients are my clients. Still to this day, they're all doing fantastic. And I think when you take opportunities in downturns and you really look at them as opportunities and my business is booming more than it's ever boomed in ever. And so that's an example. But the probably the other number one thing that I would say, I'm a huge fan of marketing. I do all types of marketing and I never stop marketing honestly even it's like I know there's so many great quotes out there about if you're not in the press get in the press. Like there's so many ways to be, do your PR. But I always do it with a purpose. I never I never just do it just to do it. I always have a strategy. What am I trying to accomplish? And then I work backwards from my strategy. So I'm not just trying to be famous, to be famous. You know, if I want to help people, then this is going to serve a purpose. Right. And so so I do so much in person stuff still. And I would say that that has been key. I speak from stage, I train, I help, I give my gifts away. And then if they want to come back and buy them, then they can do that as well. So give it away from heart. I don't know if that's helpful and answers your question entirely. I could get really specific, but I'm not going to do that.

Brian Kelly:
Are you Kidding? Is that helpful? Those were awesome. I love that. I was taking notes and I loved so many of the things you said, but one was basically start from the end, the result. And that's what we talk about. You'll always have the outcome in mind before you even embark on something. What is your outcome, your desired outcome? And then so that was beautifully said. How you describe that and what I got from that is what I hear a lot of that is often not executed on and that is over deliver. Right. Sometimes they say under promise and over deliver. I don't like the under promise part of that saying, but you know promise and then over deliver don't way under promise.

Julianne O'Connor:
Yeah, exactly right. But I'll add to that really quickly is, you know, it's interesting because strategies shift and you change. But, you know, you always want to know your reason why you're trying to accomplish something. Right. The why behind it, of course. But I can tell you story after story where, you know, the strategy and the marketing went hand in hand. But if you are trying to build your influence, for example, and you know, it's because you want to launch a book as an example. To take my book, my very first book, people told me you'll never get published because you're a brand new author. You're not going to find a publisher, traditional publisher. So I thought, OK, well, what can I do to market this to get a publisher? And so I went and built a Facebook following that was, you know, a few years back. But I and then as soon as you hit a certain amount, then you go, OK, let's test it, you know, what's up? Then I tested it and I right away got a publisher. But he had it not gotten me a publisher that I had built a following. Then I say wait that's not working. You know, like sometimes I think also people continue to do things that don't work and they don't test and they're afraid to, you know, I don't know, shift and experiment. So I think you got to experiment a lot in marketing.

Brian Kelly:
And that's the whole part about being flexible. Right. As an entrepreneur, to be able to like the definition of insanity is doing the same thing over and over and over and over again, expecting a different result. Sometimes, though, I will say persistence does pay off on that note that it will seem like nothing's happening. And then suddenly it seems suddenly, but over the years of building, it can come to fruition. This is a perfect example. This show, Juliann, I worked for, I ran the show for about two years before I started seeing momentum hit.

Julianne O'Connor:
Oh, yeah.

Brian Kelly:
Is Louis House is a kind of a household name in entrepreneur circles, he's prominent and he was interviewed on stage. I'll never forget this. I saw this on YouTube and the interviewer asked him, said Lewis, if you were to start a podcast or if someone came to you saying, I want to start a podcast, what would be the advice you'd give them? And he didn't think very long. He said, well, here's what I would tell them. Number one is you have to be committed to be consistent. And number two is if you're not willing to commit right now to doing that for two, full years, then my advice is don't start one at all. And I almost fell out of my chair. You know why it was when I saw that I had been doing this show right about two years and things were beginning to open up.

Julianne O'Connor:
It was like, oh,

Brian Kelly:
Exactly I was just going to do that. That's so funny. Yes, open the sky is open. And I was like, oh, my gosh. I mean, I was I had two multimillion dollar contracts in my hand. Of course, covid eradicated that, unfortunately. But but things happen. That was a point and it was amazing. And it's true. You got to be persistent. Stick to it. You're going to have naysayers that are saying, like you said, you're never going to get published. And you just said, good, thank you for that. And I'm going to show you you're wrong and make sure it happens. Oh, we got another one. Yes, yes, I love Don hoperich, he's a local man, works in the chamber. He's the head of the Chamber of Commerce here. The best market I found was that I started a little over a year ago with Antelope Valley local business deals within a Facebook group. We continue to grow week after week. It's unbelievable. Yeah. And he's Don is very consistent. He's always doing a Facebook live. He's the most supportive man I've met in a long time of businesses in general he's just a gem, an angel of a man. Thank you, Don. Appreciate you coming on and engaging and appreciate what you do for our local community here in the wonderful, glorious avy.

Julianne O'Connor:
I love that. That's great. Yeah. The the Facebook groups and the mastermind groups, it's you know, it's it's really it's really all about looking around at your current resources. So I think we spend so much energy trying to find stuff out there and it's all right in our lap already. And we just don't realize it. Like the contacts are there. We have people who know people. You know, there's so much you could do if you're if you're willing to help people. I love, Brian, that I asked you, what's your mission before the show? And you told me that it was to help people. And that really touched me because I thought, you know, I'm in the right place to be on your show. I love working with people who care about other people. They care outside their business. It's not just about the bottom line. It's about what the bottom line can do for this world. So or their personal.

Brian Kelly:
Wow, was that did you make that up? I mean,

Julianne O'Connor:
I mean what I said

Brian Kelly:
That was gee. OK, so we have this recorded and we're at about oh my gosh, Julianne, I've been so engaged. We're five minutes out from the end. I cannot believe it. So you OK to go another hour? I know you just got home from a flight. I'm just kidding. We'll be respectful not only of your time, but everyone watching the

Julianne O'Connor:
My children will be coming in and climbing. I me, it's totally fine. We hit go for like three more and then we'll be doing it from bed.

Brian Kelly:
Ok, bring them in. The more intimate we can make it the better. That's good. But this has been phenomenal. So my goodness. We're five minutes out. So there's one question I like to end every show with. We're not done yet. So everyone watching. Yes, the prize is still coming. Actually, there's more than one prize, I believe. I think a little birdie told me that Julian had something to offer for everyone. Yes. If that's still good. If you remember what that was from all those months ago, a hundred percent. And also, before we go into that, the question is phenomenal. It's powerful. It's impactful, it's unique. I can't wait to spring it upon you. And before we do that, though, I want to lift you up and let people know more, let you let people know what it is you do exactly. For people, for the people you talked about, the CEOs and the leaders of businesses. And I want to pull up your website and just give you a moment to just let this thing shine because it needs to shine. More people need to be impacted by you because of just who you are. And I would like to give you an opportunity just to let people know about what it is you do and how you help people. And there's your book. Look at that. Everything's there.

Julianne O'Connor:
Well, thank you. You know, I love that. I never I never want to do a commercial. But here's here's the thing is, I figured out for me a long time ago that what really mattered to me was my quality of life. And I am sure that that is true for everybody. But I think people lose sight of it sometimes. So I really am a quality of life coach, and that's sort of made up. It's just to me, I was like, what do I most love helping people with? And then I just said, you know, it's quality of life and I do coaching. Naturally, you end up doing coaching, especially if you're an author. You have people come to you for advice a lot, but you learn from other people's issues and how you help them and the results you see. So I do work primarily with a really, really small group of people. So I don't I can't actually take on a lot of clients, but I do work with CEOs, executives and dentists and I do quality of life coaching. And I'm happy to help those who are reaching out to me for that kind of help.

Brian Kelly:
So. Well, fantastic. If you fit the mold of any of those and this is the woman to connect with and there's her website. It's on the screen right now spelling it out, dot com, spelling it out, dotcom. And what's another fantastic way for folks to get in touch with you is a Facebook, LinkedIn, or is the website where you'd like people to go? Yeah.

Julianne O'Connor:
Oh, perfect. Well, you know, the website is probably the easiest because you can do a contact right through the site. And yeah, I'm on all of social media, but I got to be honest, it's it's overwhelming and I outsource. Back to the company that I run. So there you have it. Social media management that can help you there, too, but yeah, so that's probably the safest and all of my social media is there, but this will get looked at because it'll come to my inbox.

Brian Kelly:
Very smart. I think that's the right approach because I'm with you. It's overwhelming. There's there's too many platforms out there and they're growing daily. But yeah, definitely go to spellingitout.com, spellingitout.com and click on the contact link that's near the top in the nav bar up there. If you want to reach out to Juliann, everybody is watching. I'm sure we'll reach out to you because you're just a gem and they'll want to work with you, especially seeing how heartfelt you are and genuine, authentic character you've got. You've got all of the qualities that I would love to work with someone like you daily. And I know everyone else out there who has just witnessed and experienced who you are, would love to do the same. I appreciate you for being who you are. We're not done yet, but it's throwing in a few things that I'm observing that are from the heart. And you're just you're a gem. And there's there needs to be more like you out on the world. And I want to find them and bring them on the show to share with others, not to bring them for me, but to share with others, to let people in and understand that there are wonderful, amazing individuals like Julian O'Conor out there to help people.

Julianne O'Connor:
it takes one to know one. Thank you for that.

Brian Kelly:
Thanks so much. So, yes, and then the first question we wanted to end with, but before we do that, I wanted since we're on the topic of your business and what you do, you had a giveaway and I recall it was a no cost consultation that would normally run around fifteen hundred dollars. And I'm guessing we're going to give that up to one lucky person because your time is valuable as well. How can they get that? And I think I have screen.

Julianne O'Connor:
So I'll do a coaching, a complimentary coaching session essentially. And the consult is really a first coaching session and it's sort of a discovery session. So if somebody is interested in that, they can they can contact me right through the website or they can send me an email to [email protected]. I don't know how you narrow it down and do just one, but if I have one hundred, I might have to do a drawing. But I'll contact you. I'll get back to you, you know, so kind of just depends on what that what that looks like when I receive it. Yeah.

Brian Kelly:
Fantastic. That is so wonderful that you'll do that. So it's [email protected] email, email juliann and maybe just in the subject line said heard of you on the mind body business show. So she has an idea who she's dealing with and where you came from, because to be honest, we couldn't figure out how we met. And we have at some point in time, I don't know how or where.

Julianne O'Connor:
Right.

Brian Kelly:
So every little bit will help. All the information you can give her is a plus. So fantastic. We'll clear that [email protected] and tell her I would like the no-cost consultation. And look, it may not even be a fit and you don't want to waste either Julians or your time. And so you could actually put in there to help her out. What do you want consulting on or what is the consultation on Julieann? Maybe we can ask you what kind of consultations you do to help with the volume so that you get less of it and it's the proper volume that you're getting.

Julianne O'Connor:
Sure. So so there's really like three things. One would be personal quality of life. It's really getting clarity on what you want out of life, where you're at, what you want, where you're headed. And then the strategy part is- I'm sorry the why and then the strategy parts the easy part that you plug in. So it's really a session that will kind of go through and get to the fundamentals of why you want stuff. And then you'll start to see what you what you may already even have and what you want to eliminate to kind of move forward. That's probably a really good preliminary one. We could do something on branding. If you're interested in branding for your business, that would be another option. I have some other things, but I'll keep it simple.

Brian Kelly:
That's cool. Much appreciate you for doing that. Seriously. And and we have another one. So, you know, I want to ask you this question. I'm chomping at the bit and it's so compelling and profound. It's it's just I can't put words against it. But before we do that, real quick, this is the time. And don't go anywhere after this. Everyone watching, listening. But this is how you can enter to win a five nighy stay at a five star resort. Again, compliments of thebig insidersecrets.com. So in the beginning, we said keep your keep your gaze and your attention here for Julie on Julie, just for a moment, we're going to both give you permission while I'm speaking on behalf of Julianne. But to take out your phone. And bring up your text messaging app, is that cool with you Julianne? I want to make sure.

Julianne O'Connor:
Yeah, of course.

Brian Kelly:
And so bring up your text messaging app on your phone and where you would put in the name of the person you're going to send a message to. Instead put in this phone number, and that is 314-665-1767. And write this down real quick, because we're going to get rid of it so we can ask her the big question, because we ran a little bit over time, but we're we're doing it 314-665-1767. And then where you would type in the message, that spot where you put emojis and those fun things. Well, no emoji is real simple. Two words separated by a dash or a hyphen. That is peak P- E- A K- dash vacation. No spaces, peak dash vacation. Go ahead, do that and then know that once you do that, you're going to get an automatic response and then the automatic response. You're going to be asked for your email address. Once you provide that, you are automatically entered into a random drawing. It's all automated, so just go ahead and do that. And I can't wait to announce the winner later on Facebook directly. With your permission, of course, before I do something like that. And now. The question so.

Julianne O'Connor:
Got to run.

Brian Kelly:
That was a good. You may have to, actually, because I know that the kids are coming home. But here's the really cool thing about this question, Julianne, and that is that there is no such thing as a wrong answer. It's really compelling. The cool thing is the exact opposite is true, the only correct answer is yours. It's unique to you. And so when I ask it, if it comes to you right away, great. If it takes a while, great. Because whenever it comes to you, it's perfect because it's from you. It's there's it's you can relax. It's fun. It's going to be fun. You're going to enjoy it. And she's like, yeah, right, and that's OK. So are you ready?

Julianne O'Connor:
So I'm I'm so curious. You have me on the edge of my own seat here. Just try to figure out what the heck's going to ask me. I'm not sure if it's going to be embarrassing now. Oh, no. And thatone I should be able to answer.

Brian Kelly:
Yeah, I promise. It's not embarrassing. And you're going to you're going to I know it's going to be a phenomenal answer because it's yours and knowing you as little as I do. But I know I seem to know you. It's going to be phenomenal. Are you ready?

Julianne O'Connor:
I'm ready.

Brian Kelly:
All right. Here we go. Juliann O'Conor. How do you define success?

Julianne O'Connor:
I love that. You know, it's so personal, but I think I would say that I personally define success based on having the freedom to literally live the life that I desire on a daily basis, grounded in simplicity, in gratitude. It's in living without fear. It's and it's not saying that I don't have fear, but it's really in the freedom to embrace my flaws. It's like the more I feel OK with being entirely imperfect, the more I look back at where I've come from and how many, like, unbelievable things have happened in my life. I would say that successes, when you get to the point where you embrace yourself, you love yourself in spite of whatever is happening around you or in front of you and knowing that you're going to be OK. And it's in giving its growth and giving it's like continuing to grow, continuing to give its thinking outside yourself, like having being so OK that you don't have to focus on yourself anymore. So I think that would be you know, it's a lot of words that I just said. I mean, I wish I had known it was coming. I would have had something prepped. But it's yeah, it's just being able to you know, it's like I think about social media a lot and how much people are so self absorbed by it.And and and even I could be if I if I go in there and I'm worrying about what things look like and as soon as I get away from that and I look outward towards from my heart, towards everything else and the lives, everybody's living their own life, like everybody's got their own perspectives. They've got their own problems that they don't give a shit what kind of shoes I have on today. You know they don't care and nobody cares, nobody I don't remember anybody's shoes or how they were dressed when I go to an event. So somebody was at home like like worried about what they wore, you know? And I think that's crazy because I'm not going to notice. So it's all in our own heads. Right. So the more I think we can look at other people and try to figure out how to to get back and be kind, that's success. It's not. It's not. And it's never going to be for me about the awards and the accomplishments. That's like it's all that's all B.S. Nobody cares about your awards. Nobody cares about your accomplishments. They really don't. Do it If you have a purpose that is driving you to do something that's greater than yourself. And that would be my advice or my definition of success.

Brian Kelly:
Amazing. Amazing. I just love dropping the bombs, but you're the one dropping them. I just love pressing that button. That was amazing. Thank you so much, Julianne O'Connor. Yes, it was a personal that's what makes it so profound. I've had so many people. Here's the thing that's always constant with the guests I've had on my show. Not a single one of them related success directly to money. It was all about the the what money can help you to achieve, but it's not the at the core of of one's being or what they define success to be. And isn't that interesting? Isn't that very educational to people out there who maybe have not yet reached a level of success they're happy with? And maybe it's because we're concentrating too much on the money, because in the beginning, let's face it, many of us have that scarcity attitude. I did because we're worried about paying the bills more than we're worried about helping people. And then that starts shifting as you get more successful and then the success starts growing exponentially because you're actually in the right lane now. And that's what Julianne is doing right now. She's in that lane. She's in the fast lane. Ladies and gentlemen. And she's speeding by and grabbing everybody and pulling them along and saying, I've got room in my car. Come with me, come speed with me. I'm just thinking of this stuff. I should write a book myself from

Julianne O'Connor:
The bomb again

Brian Kelly:
I had a guess. Say, give yourself a bomb

Julianne O'Connor:
Like I know we need some controls so we can give you one here and there. And it would have been throughout everything you said. So, yeah, you're inspiring me. You're super generous, you know. I mean, you're really, really generous in this show and in your praise and everything else. And I'm almost uncomfortable because of it. I just it's really been fun. I really appreciate you having me.

Brian Kelly:
Oh, yeah. And it's it's all genuine and I mean it and it just so grateful and thankful that people like you exist. I'm so dead serious. It's like we need more Juliann O'Connors in this world. But we need to wrap this up. We're like 11 minutes over, which is OK, I'm not paying for studio time. That's a beautiful thing. But I can't tell you how much I appreciate you, Julianne, for coming on and staying for over an hour and just dropping a bomb after bomb of wisdom and knowledge and and and just being such a wonderful person, an example that others to follow and providing incredible value the entire time that people can model and just follow and get success. So be sure to reach out and connect to Julianne O'Connor. Remember that spellingitout.com, spellingitout.com and click the contact link, get connected with her and you see what she's like. You've heard what she's like, and you know that she's going to be one that will embrace you and help you in any way she can. And all I ask is that please be respectful of her time and be respectful of her wisdom and knowledge or experience and don't just abuse this. I know most of you watching wouldn't do that because you wouldn't watch the show, If you were of that kind of mindset anyway. But just appreciate her for what she's offering you and really be present and just all the respect she deserves. That's all I ask. All right. With that, I'm going to close the show off Julianne parting with such sweet sorrow. I have separation anxiety going on right now, but we have to do it on behalf of the been amazing. Julianne O'Connor, I'm your host. Brian Kelly of the MIND BODY BUSINESS Show. Until next time we'll see you again with another amazing entrepreneur. So long, everyone, and be blessed.

Thank you for tuning in to the MIND BODY BUSINESs show podcast at www.themindbodybusinessdhow.com. My name is Brian Kelly

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Julieanne O'Connor

Putting “RELATE” back into Relationships Worldwide Award-winning Author, Actor, TEDx and NSA Speaker, Strategist Julieanne O’Connor has dedicated her life to helping people bridge the gap between their professions and personal lives such that they live with massive clarity, freedom, generosity, and abundance. A genius at helping people see their own potential and uncover their deepest purpose, Julieanne uses predictable systems to help CEOs, dentists, and executive level entrepreneurs uncover the gifts buried beneath their problems. Julieanne is a wife, mom, foster mom and the founder of the SIO Dream Fund.

Connect with Julieanne:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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