Special Guest Expert - Ken Cook
Special Guest Expert - Ken Cook: Video automatically transcribed by Sonix
Special Guest Expert - Ken Cook: this eJw1jl1rgzAUhv_LudiVM6tt1Qpl2DpY2WYvRHBXEpLogvmQJBpG6X-fMnr5fpznvDcgWjmmXOt-RwYZ5BAAV9ZhRVjLKWRRtI8OyTYNgEzWaTlZZv6DeBPv9lEAmBA9LYSHeUheAug4E7RVWK7Qjgu2cAePTW8hu8FkxGL_ODfaDCHvfdhr3QuGR25DoiWihs8MzRFaTy3aJHlSyOE8zvncpOl7aory2uTNp_Nyy21cv2LhjpJRjp-sngxhR6q9EhrTenkVgONOrEu-LmVxuhbfp7q6lG9V9fzB1FnrIZTjbql12kjslt4q7_c_lnReZQ:1lwd00:5CzeEsDyjxqMkCKDUxfTioInhAQ video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question, how our entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, two steps back work getting.
And drib. Finally break through. That is the question. And this podcast will give. My name is Brian Kelly. This. Bonnie.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, we have a stellar guest in the wings waiting to come on camera and we are going to bring him on very, very soon. I cannot wait to share this, gentlemen, with you, because this show is about the guest experts. It is not about yours truly at all. I just get the fortunate blessing of extracting the knowledge, the experience, the value, the systems, everything from these amazing individuals to help you to further your business faster with less effort. That's what the mind body business show is all about. It is a show for entrepreneurs by entrepreneurs. And that is my whole mission for the show is to help you. And so when you're listening to Mr. Ken Cook, when he comes on, be sure to take very good notes and then put them into action, because I'm telling you, this is one extremely successful individual and that's who you want to model. You want to model those who have achieved success. And instead of, you know, maybe doing it on your own, trying to reinvent the wheel, very difficult to do that mind body business show. It's about the three pillars of success. I studied only successful people for about a decade, and what I began realizing were three things kept floating to the top. They they were in common with all of these successful, amazing people. And you might be able to guess what those three are.
Speaker1:
They are the name of this very show. Mind is representative of mind set. So to a person, each and every successful individual that I had studied had a rock solid, positive, and yet even more importantly, flexible mindset and then body literally. It's about taking care of one's own body. I was shocked to find out over the years of studying how few as an example, actually drink any alcohol at all and that it's OK and not not passing judgment on anyone. But that's what I found. And I was like, wow, this is very interesting. And it's about taking care of your body as far as exercise and nutrition. And that's what successful people do. They take care of themselves so they can operate at a peak level of performance and business. Business is a multifaceted arena, and that involves the fact that all of these successful people had mastered the skill sets that are necessary to grow a thriving, successful business and to continue to grow it. And there are so many skill sets that are involved, there are things like sales, marketing systems, team building leadership. I could go on and on. In fact, we have an absolute expert. Yes. Mr. Ken Cook in one of those that I mentioned. I'm sure several. I know for a fact. One for sure. And I cannot wait to pick his beautiful brain for you. And here's the thing. To master any one skill set or any thing in life, let's face it, it takes a good deal of time to truly master something.
Speaker1:
The good news is none of us, including you, need to master every single one of even those skill sets that I just mentioned. If you just master one, just one, then the rest can and will fall into place. And it is actually one of those skill sets I mentioned verbally just a moment ago. If you want to know what that is, go ahead and raise your hand. But in the comments, OK, I won't wait for you. That one skill set is leadership. When you are at the point where you have mastered the skill set of leadership, now you have the ability, the skills to orchestrate, to delegate to those who have mastered the skill sets you have yet to master and have them fill in the blanks. And that means bring on a team and that's it. Leadership. And yes, it's good to have skills in the other areas. You just don't need to have absolutely mastered every single one of hope. That makes sense. We're going to get busy with this show here. And another great, great attribute of the most successful people I've run into and present guest included in this is that they are very avid readers of books. And with that, I like the segue into a little segment that I affectionately call bookmarks.
Speaker2:
Bookmarks who want to read bookmarks, ready, steady, read bookmarks brought to you by reach your peak library dotcom.
Speaker1:
Yes, there you see it, reach our library and a real quick word of advice, and this is for you, I highly, highly recommend that you resist the temptation of clicking away and looking at resources because you're going to be given, I can imagine quite a number of them tonight on this show. It happens every show and resources include websites, book titles, things like that, rather than going somewhere else off away from the show and searching and looking and browsing and reading. I implore you to rather than do that, then instead take out something like you remember those old fashioned notebooks and with paper and pen and write those resources down and stay with us on the show. And then when the show's over, go go ahead and visit all those resources at your leisure and take your time doing so. And the reason I say that is because especially tonight, especially tonight, because of Mr. Ken Cook, who's coming on right after this. You do not want to miss a word this gentleman has to say, I am not kidding. And so if you are off and your attention was elsewhere and you happen to miss one phrase that this gentleman said, and it could be very well could be that one phrase. That one golden nugget that could change your life forever, for better, I would be crushed if that happened to you. And so here's what I like to say. I say this from stage, physical stage and virtual stage. The magic happens in the room. So do your best to stay there. All right. That's it. I'm off my soapbox. Reached your peak library Dotcom. That is a website that I had developed. Literally, with you in mind, the reason is, is I myself was not an avid or voracious reader until about nine years ago, and then I began just absorbing everything I could and reading and reading and reading, and I began compiling a list of all of the books that had a profound impact on me, whether it was in my business life, my personal life, maybe even both, and only those that had profound impact.
Speaker1:
I then added them to this list, which is called Reach Your Peak Library. So they all have a business spin on them. And some of them also and many really most include personal spins as well, because let's face it, business and personal relationships are one. They're very hand in hand. They go hand in hand. And you cannot really have a thriving business without personal relationships. And so this is my gift to you and it's truly a gift. All of these buttons that go to Amazon, this is not what I call a money making website by the slightest. This is just a resource for you. Just go take a look, grab the first book that jumps off the screen that you have yet to read and start reading. No need to sift through them all. There's no rhyme or reason how these have been put in there. They're not alphabetic by author, by name, by anything. They're not by category. There are quite a few in here. So just scroll till you find one that that really appeals to and go get it and read it and then move on with the next. That is my gift to you. I hope you enjoy that. Reach your library, Dotcom. Write that down and visit after the show because it's time to bring on our guests expert. So let's do that.
Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, legally qualified.
Speaker1:
And there he is, ladies and gentlemen, it is the one, the only Ken Cook. Yes, welcome to the show, my man. How are you doing, buddy?
Speaker3:
I'm so good, brother. Thank you for having me on.
Speaker1:
Oh, my. This is I've been looking for this. I'm so glad we had a spot open up. I'm booked many months on to the future. We had a cancelation and thank the Lord Ken was able to find that spot because we ran into each other again a second time recently. And I was just so excited because you'll find out why all of you that are watching, listening, you'll get why I'm so excited here very, very soon before I know I'm a big tease. But before we get into it, I would like to do a little housekeeping. But also, one of the great things is with this show, if you stay on live till the end, you can win a five night stay at a five star luxury resort. You can win a vacation, stay. Compliments of the big insider secrets dotcom, there they are up above Kenz, left shoulder on the right side of your screen. If you're watching on video, if it's podcast, then it's the big insider secrets. Dotcom is where you would go. That's my buddy Jason Narced, who runs that company. Amazing. Amazing. He lets us do this every single week. It's awesome. And then there are a couple more. And then we'll get back to the man of the hour here in just a second.
Speaker1:
Now, if you're struggling with putting on a live show together and it's overwhelming and you have done a lot or you want a lot of the processes done for you while still enabling you to put on a high quality show, it's very important. And to connect with great people like Ken Cook and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. Take a good look at that airplane in those bombs. You may see them again soon. And then little tease, one of the key components that is contained in the carpet bomb marketing courses. And this is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here, right now on the mind body business show. I spent over nine years and I've tried many different of these TV studio solutions for live streaming. And I have to tell you, I'm a tech guy, too. Streaming is the best of the best. It combines supreme ease of use along with unmatched functionality. So you can start streaming high quality, professional looking live shows for free with streaming art right now.
Speaker1:
So write this down. The website is our P Dot. I am Forgacs Stream. Live our white p dot. I am Portugee Stream live and go get that after the show is over and start streaming high quality professional shows of your own. And now back to the Man of the hour. And now it's time to give him the introduction he deserves. Because I respect this guy. He's accomplished a lot. I can't wait to dig in. So professional services, businesses, they hire Ken Cook and his firm to unearth money hiding right in front of them, like it already because most are throwing money out the window. They're looking for clients and all the wrong places and they're struggling with roller coaster revenues. How many of you can relate to this? I'm raising my hand so they help them create systems to make more sales more consistently and more predictably. How many of you would like that? I'm raising my hand again. Bottom line, with their systems, businesses can double or triple or even quadruple their revenue. Get this guaranteed baby bang. I love that intro. And Biocon can cook. Hi, how are you doing, buddy?
Speaker3:
It's been a great day. It's been a great day.
Speaker1:
I love to hear that. I love to hear that. You know, isn't it true being an entrepreneur? It seems like it's a great day every day, even when sometimes we are we are hit with setbacks. Yeah, because, you know, you can solve it and get over it and learn from it and then go on to the next challenge.
Speaker3:
Yeah, even when there are hard days, they're great dates and.
Speaker1:
I love going to bed so tired, exhausted from the day, because I know I gave it my all, whether it turned out at the end of the day to be a win, I just knew tomorrow it's going to be a win or it's going to come soon just because we keep at it. It's just the way we're wired. Right. One of the things I love to really kick off the show with Ken is not so much, you know, the you know, you have a lot of great experience, great prowess. You've done a lot of great things in business. I know you have a partner that you work with in your business, but what I like to do is kind of peel back the onion, so to speak, and dig deep and find out what is going on in that one area of view that is that has caused your level of success and that area being that area between your two years, your brain, that big, beautiful brain. Here's what I want to find out from you, Ken is as an entrepreneur, we just said there are times you have setbacks, quite a few. Now, what is it that you do like, say, when you get up in the morning and you're like, well, that wasn't solved last night. I got to hit it right. Right in the morning. What is going on in your mind that keeps you driving, that keeps you positive, that keeps you winning day in and day out and week in and week out.
Speaker3:
You know, I've talked with a lot of people about this, and I think it's pretty different for me than a lot. I grew up doing doing martial arts and fighting competitively and competed at a pretty high level. And and part of that was the the actions that went on with that. So, you know, you're 17, 18 years old. You're getting up at 5:00 a.m. and hitting the gym and going at it, or you're going to the gym three or four days a week or twice a day. You know, that that was the norm, and so there's a big part of it where this is this becomes a habit, it's not that you've got to jack yourself up, you know, rah rah yourself into into moving. It's that that habit of motion. And that habit of motion gets hard to stop and and people who know me will attest it's harder to get me to stop and take a break than it is to get me up and going. And so I think a lot of it is for me. You just you just keep going, you know? Yeah, I had to sleep. But that doesn't interrupt the fact that I've got to keep going tomorrow and I may get up in the middle of the night and work on something or whatever, because we've got we've got stuff to accomplish, man.
Speaker1:
It's so funny, I saw I saw that it's hard for me, hard to get for people to get me to take a break. That is so true. Oh, my God. You know, I always think isn't it unfortunate that we actually do need to sleep anyway? Yeah, oftentimes I would even say the same about eating. I was like, I don't want to take the time to eat. Just inject me with some nutrition so I can keep going, put a tube in me, whatever it takes, because this is time wasting my brother. We got to get moving. It's like I can't wait to jump and run into my studio here in my office and get going every single day. And then I, I absolutely cannot stand hitting the off switch. I don't like that. But there are times, you know, I do have family and time to help with dinner and all that good stuff. Like I love my family and it's a good switch for me. It's just still that feeling going through things like I don't want to stop yet, but I bet you've got to get establish good habits to keep your family life going, if you know what I mean. Just totally relate to that. And that I love that I've never had anyone else explain it the way you just did have it. Right. So in the beginning then, if you can remember that far back, was it did you find it difficult to establish that habit in the beginning?
Speaker3:
You know, when I started my business, here's what happened. I was working for a super big marketing agency and they dissolved my department. OK, long story short, the next company I was going to go to, the owner was a total putz, cheating on his wife, etc., and I decided I was going to work for the guy. OK, so I called this guy who had been a client for a number of years and I said, Jim, he ran a Winshaw company on Long Island, and I said, Jim, I don't know what I'm going to do next. I'll let you know what I've got to figure it out. And he said, Can I know exactly what you're going to do? You're going to go start your own business. Where do I send the check? And that's how the business started just about 10 years ago. And I'll be honest, in the early days, it was it was fear that kept me motivated because I had no idea what I was doing. I was doing a lot. I don't know that I was doing anything right, but I was doing a lot. And it was it was just, look, we got to eat. Let's be afraid. And that's honestly what it was, is it wasn't a a great Tony Robbins speech or it wasn't it wasn't a success motivating me. It was fear of failure. It was fear of not making it. It was it was fear.
Speaker1:
You know, I've heard that quite often, and that's not a bad thing, it's just that a lot of people came from a point where either they make it or they don't eat. And that's the fear. That's where the fear comes. And it becomes quite a motivational factor in getting people over the hump. And, you know, I personally have been blessed. I've never been in that situation. And I look and listen to people like you and sometimes I wish I had.
Speaker3:
Isn't that weird? I still have a little bit of fear. And some of that fear is if if we don't produce, we've got five or six families that we take care of. Yeah. And if we don't produce David and I don't produce, at the end of the day, those families don't eat. And I'll be honest that that bit of fear is a great motivator, so if I'm ever feeling lazy, I thought rolls around in my head a little bit and and we're off to the races because I'm not going to be that guy.
Speaker1:
That's what I love about interviewing people like you can I mean, that just spoke volumes of you, your character, your integrity right there. You care about those who are working with you. And you look at it as a responsibility to keep them afloat, to help them to stay getting their check every week or every two weeks or whatever it is that you guys pay them. That is that's commendable. My brother and I appreciate that you did that. In fact, you know what that is? I call it a bomb dropping moment right there. Smart bombs, bombs of wisdom, it's all there can cook, ladies and gentlemen, that is phenomenal. We've got a young man coming on Scott Schwarz says, Hey, Brian. Hey, Ken. Good to see you both. We know who that gentleman is. How are you doing, Scott? Great to see you, buddy. Yeah. And if you guys all watching live, if you're watching live, feel free to comment. Ask questions. We'll we'll address them as we are able to. This is the guy you want to ask questions of. And I'm going to be asking him quite a few, but I'll be monitoring and we'll see who has good questions will pull you up and give you a shout out. How's that sound. That's pretty good. So yes, you have achieved great success. You're a relatively young man. You're a very large young man. What are you, six, five or so?
Speaker3:
Six, five year.
Speaker1:
And like two hundred to forty dripping wet,
Speaker3:
You know, I put on a little covid weight, so I prefer not to answer that right now.
Speaker1:
Hey, so I, I'm with you. I'm not I'm not removing my either. It's all good. All good. But the thing of this is, look, you got a great brand. You're always in the cowboy hat. Every time I see you, no matter where it is, it's on Zoom. And that's that's a lesson in its own right, where if you have something that your eye it's become your company's identity, maybe yours, too, but it's to be consistent with that. And that's one thing you are you are very, very consistent. And I'm imagining that that is why you're so successful. You're not just consistent with your brand, but you're consistent in how you treat your clients and how you pull for them and how you get them results. Am I close to the mark at all?
Speaker3:
Yeah. Look, is a. There's a problem in the marketing industry, rather a big problem in the marketing industry, and that is that marketing has become a commodity. Here's what I mean, there are call centers all over this country who are dialing for dollars every single day, slingin Google AdWords, Facebook ads, Pinterest and LinkedIn ads, you name it. They're slinging it. OK. And the problem is what it's done is it didn't have the effect that YellowPages had where if you were in the book, likelihood was you were going to get some business. Rather, what it's done is it started to suck the life out of business. And I'll be honest, that bugs me when when we see high business failure rates, I maintain if you're putting money into marketing programs that are not paying the company back. That's how a company bleeds to death. Right, and and your money job is to go out and find more money for you instead of to go out there and just burn. But I'll be honest, so many companies, I mean, so many companies, big, small, you name it. What they're doing is they're just lighting their money on fire when it comes to marketing and it's enabled and in many ways caused by the culture of marketing agencies who sell well.
Speaker3:
And I'll say irresponsibly, because they expect that the entrepreneur, the plumber, the auto mechanic, what have you, he's got the strategic plan in place and can quickly answer, is this a good fit for my business or not? The simple reality is I've been doing this for a long time, my basically my entire adult life. And it takes me sometimes hours, sometimes weeks, sometimes months, sometimes just a ton of trial and error to know what's the correct path. And so a guy who's thinking AdWords on the phone for ten minutes and you're pulling out your credit card, he has no idea. The reality is you are the commodity and that's what's what's being sold. And it cheapens marketing in general and it harms actual business owners and David Badland like we are. We're mad at this, if you can't tell. And and we really want to change the entire culture of how businesses buy and how those who are tactical specialists Fosgate.
Speaker1:
You know, it's common, it's worthy of it. That is a bomb dropping and again. Knowledge bombs, smart bombs of wisdom happening right here. My gosh, I was just watching a great video from a gentleman. He was on Facebook explaining kind of down this path where his thing was telling people don't just jump in and start paying for ads to first go organic. And he literally said just what you said. It takes a lot of hard work. It can take time. But what you need to do, what he meant by organic was go determine if you have the right product for the marketplace and make sure that there is a fit. So many people will throw their money down the drain, like you're saying before they've even tested or validated what they have with anyone. It's like, oh, it's a great idea. I have a great shiny object. I love it. I think it's awesome. So everyone will love it, build it and they will come and work that way. And like you said, they throw money out the door. I've done it. You know, I'll bet everybody, any entrepreneur on the planet has made this mistake. I spent tens of thousands of dollars on ad agencies without proving the marketplace wanted it to begin with. And it fell flat on its face for seven years, brother, and finally realized, my gosh, I got to actually pick up the phone. I got to talk to one on one. I did not ever want to do that because I'm an automation freak. I loved automate and send out blast emails. And then finally, through this thick cranium, I realized what you just said. You know, it's basically understanding and realizing and taking the time, putting in the effort to determine who your target market really is, if there even is one to begin with. That's the key.
Speaker3:
Yeah, absolutely. And there's a big piece in this we're selling to people. Right, as an entrepreneur, you're selling to people. And and if you don't know what motivates that person. And if you can't answer the question, how is that person willing to spend money? No matter what you do, you're guessing. No matter what you do, you're guessing. And the thing is, people get right, Jesse. Right, but then they get false confidence from guessing and then they go bankrupt from guessing. Right, if you walk into any fortune level organization in the country, Fortune five hundred, Fortune one thousand, their marketing department is doing nothing but statistical analysis by and large. Going so far as you have a number of organizations like this that do not even do their own creative anymore, they outsource that because they realize that that statistical analysis and understanding what's the worst that we could do? What's the best that we could do? Is this worth the risk, the risk analysis piece? That is where they're making money and why they're so successful year in and year out and honestly, I think as entrepreneurs we sometimes say, why don't you do that? I'm just going to go. And that's OK. Sometimes. Yeah, but as you start to scale. You start to take on more and more risk, maybe unwittingly, maybe ignorantly, I know I've done that. But if you don't if you don't scale back your risk as you scale up your investment. You're going to go broke real quick because one wrong move and you're done, and that's the challenge here.
Speaker1:
And so true people have gotten away. I think the bottom line, it often comes down to they've gotten away from personal engagement and and I understand that and get it. And I'm sure you do, too, that we're looking for it to be efficient, not necessarily high quality. And I love that you just talked about. Well, sometimes you guess and get it right. That's a bad sign, because now they're going to think they've got it. They got the right strategy to go forward with and they will continue for months or even years thinking that that was the golden ticket and realized later like I did, that it doesn't work that way, not long term anyway. Maybe one or two kills here. There, but that's it. So I love that marketing. So you and your partner are incredibly good. You and David Bear are very good at marketing. You have mastered it. This is one of the skill sets that I, I personally believe and I'll guess you will say the same is the lifeblood of any successful business if you're doing it right. And the thing is, marketing is it's there are so many ways to market. It is such a huge, huge undertaking to try to figure out what approach should I take that I can have some degree of certainty that I'm going to get success from it. And just the immensity of it by itself just makes people roll over and pull up on the ground. And so I wanted to ask you about that. How are you? Marketing can change, like what used to work 10 years ago may not work at all today and 10 years from the future. What's working today may not work then. But for you guys right now, today, what is the one? If there's just one, maybe there's more than one. And feel free to elaborate what form or forms of marketing are working best for you and your company right now?
Speaker3:
Yeah, I'm going to I'm going to preface this with a minor disclaimer. I actually meant to say something crazy, that people are going to think I'm insane and then I'll make it make sense. Every form of marketing works, every single one of them works. The question is for whom? Right. The reason we have all these channels, by and large, is because because each of them works to attract a kind of customer to a kind of business. And so for us, we're doing a few things that that are really effective. LinkedIn and engaging in meaningful discussion and building meaningful relationships through social channels is working. That's working very well. Advertising is working decently well. The thing that's working the best, however, is strategic alliances and partnerships and finding the people who have our customer before us and then referring our customer to the person who has them after us so that that we're making money further up and down the value chain and kind of looking at how do we start to create our own small version of a vertically integrated organization through partnership where the group of partners is making money throughout the entire process.
Speaker1:
I love that and oh, good, I love that because I've been reminded of a phrase or if I get it exactly right, but it's more about who than the how or the what. And you just said it so eloquently. It's about strategic alliances, joint venture partnerships. And it's isn't that interesting because as entrepreneurs especially and I will speak on behalf of men, especially the men with this thing called ego believe, and I know you're the same way we all been there. We can do it all by ourselves. We don't need any help. We are all that. And yeah, we are all that. It will just take us ten years to do what we could get done in three. If we had someone to help us, which way would you rather go? And so it's all about focusing on the result, the outcome that you wish to have more than stroking of one's ego. And there are women involved in that too. I don't mean to leave them out, but it was kind of a not a positive light to put anyone into. But I've been there and sometimes ego still gets in the way. But for the most part, I really don't have much of one anymore. And I found that when I finally let go of it, my gosh, that's when things start open up. I wouldn't be talking to you. And we're going to talk on this. We've talked before it. And I wouldn't I wouldn't pay you any mind back when I was twenty years ago. I'm like, no way. I'm going to ask myself. I don't need help. I can do better than can cook. Right. That's the way it would be. But now now it's a whole different ballgame. And we have a question coming in from Mr. Schwartz for you. Can he says, what do you think is the most important statistic to analyze, to determine your marketing effectiveness? Good question.
Speaker3:
It's a really good question. Acquisition cost is number one in my book. You need to know exactly what it costs for you to acquire a customer. You don't know what your acquisition cost. I don't know what I don't know what other numbers matter. In fact, there are no other numbers that matter as much as that number. That number is is number one by like a U.S. vote margin, it's so much faster than everything else that it's not even a question. Everything else lags in the dust. And so acquisition cost acquisition, cost acquisition cost, anybody who knows me has heard me scream this over and over and over its acquisition cost.
Speaker1:
So just to be clear, what is it? I'm kidding, no acquisition cost. And totally understand that get it for those that aren't so into the terminology and the word, something of it, what does that mean in layman's terms to those who might be starting out in their entrepreneurial endeavors just to help them out a little bit?
Speaker3:
Absolutely. So we spend a certain amount of money to get a lead and then a certain number of our leads become qualified leads or some version of rational. And a certain number of those people then. We either send a proposal or we go further in the sales process, right, and that's what we might call a sales qualified, right. Our proposal status or whatever your organization calls it. And then a certain number of people sign your contract. And so the question of acquisition cost is how many dollars do I have to spend to get somebody to sign a contract? And so if, you know, for example, I'll run it easy math on this. It costs you two hundred and fifty dollars per lead. And on average, you close one out of four leads. Will, your acquisition cost is a thousand dollars. Right, and you should be doing everything that you can. To drive that number down, I'm going to give a two second version if I'm OK, if you're OK with this, Brian, with me telling them how to drive that, no doubt
Speaker1:
Police absolutely
Speaker3:
Secret. This is this is 10 years of knowledge wrapped into about four sentences. Ignore the person who bought and figure out how in the world you get rid of the other three. That's it. Become obsessive about running marketing campaigns, strategies, tactics. That are designed to eliminate non nonbiased. No, because what you've done is you've spent time, you've spent money and you've got nothing. And so if you can, by creating smaller and smaller audiences. Have a a lead to sale ratio that goes from one in four to one in three or one in two or one and one and a quarter cetera. You can spend less marketing dollars and get more sales.
Speaker1:
So I hope everyone understood that and got that ignore the person who bought and eliminate those and figure out how to eliminate the ones that don't concentrate on eliminating those that did not buy so that you can increase your odds going to be around, so you can increase your RLF but so you can increase or decrease, I should say, and improve your acquisition costs so that I was going to drop some more bombs. But I don't know if we'll be able to have enough for you talking with all the bombs flying that we're going to have tonight. So I'll resist the temptation for now. We will get some more. I know it because look, brother, you're bringing some massive value on. And those that are watching and listening, you know, whether you're watching live, whether watching after the fact, whether you're listening in on a podcast, I hope you're taking notes. Look, I'm running this show, and if you can see this on the video, I've already got over half a page of notes and on the air on camera with Ken Cook right now, because that's just the way to go. If you're not taking notes and you're in business, then you probably have no business being in business, in my humble opinion. My gosh. So one of the things I really wanted to touch on was the importance of reading. We're doing a massive shift of topic here. And one of the things, like I said on the show earlier, that successful people do is they are very Avidan voracious readers. And you shared with me a little tidbit right before the show went on that was almost unbelievable. And I think, you know what I'm talking about. Would you care for sharing that with the public right now?
Speaker3:
Over about the past five years, I've read about five hundred books. And the the largest number of books I read in one year was one hundred and thirty three came out to eleven books a month. And I'll tell you where that started, Brian, is I was listening to an interview with Condoleezza Rice, of all people not normally listened to because I was I don't know, I don't what was going on. And she said every time I talked to George Bush when we were in the White House, he was asking me what new book I was reading. And I thought, that's interesting. Why would the president keep asking his staff about what books they're reading? What a weird thing to ask them. And then she said and in fact, he expected that every time he talked to us, we were reading something new. And that really got me wondering what's going on here, that. You know, the president expects this off of the cabinet, like what's going on, so I started digging into this when George Bush was president, he averaged reading eight books per month and he had a contest with Karl Rove. And Karl Rove would read 11 books a month. And we're not talking like piddly, you know, chicken soup for the soul, that there's anything wrong with that. But we're talking leadership and history and big ideas and concepts and biographies, et cetera. And so I started digging into this idea more and more, and I found a statistic that shook me to my core. OK, the average entry level worker reads zero professional development books per year.
Speaker3:
The average CEO and I'm going to update this from when I first learned it now reads 60 five professional development books per year. If you listen to billionaires like Warren Buffett. Right. Etc. and I could name a whole list of names here. Many of them set aside as much as three hours per day as undisturbed reading done. And so I was sitting there thinking to myself. If this is what all these people who are successful are doing. I wonder if I could try that, and so I started reading. And I think I read maybe 40 books the first year, and then I started, I said I bet I could read 10 bucks a month, so I set a goal of ten bucks a month. And then that next year I did eighty eight. So I didn't hit the goal but but made some progress. The next year I said I am doing 11 books a month and I did. Actually, slightly more than that. And and it was at that point that my business that next year started to exponentially grow. And since then, that's become a regular have in fact, we just brought someone onto our team recently and I hope she watches this and I told her reading is a mandatory requirement here. I'm going to give you a list of books that I expect that you read, and I'm going to make sure that you read them. You can ask our staff who's been with us for two or three or more years.
Speaker3:
We used to have mandatory books that they had to read or get fired if they did not read them. We would fire them. Yeah, I took it very, very seriously and I take it very seriously, if you are not actively getting better and you're not actively committing to learning new subjects, you are never, ever going to really get ahead unless you're just way smarter than the average guy, I guess. I don't know. And so so, yeah, what I did is I would just take a subject like finance. I didn't I majored in philosophy in college. I didn't take a business class. I never took a marketing class. Right. So I said, I don't know anything about business finance. Great. I'm going to read 11 books this month, all on business finance. Right. I read an entire book one time on how to read pencils as a mid-level corporate manager. Now, you may say, why in the world would you bother to read this? Well, when I had to read 11 books a month, so you had to pick something up. But to I tell you what, this is going to sound crazy. I learned so much from that book. And you know what? My ability to speak the language of finance to CFOs as a marketer has taken me so frickin far. Because I know what they're saying, I know what they're looking at, I know what they're asking, and I can communicate in a language they can understand. And you have the ability to do this. It's there, just pick up the book.
Speaker1:
Of those in that in that genre, if you had to pick out one, that you would just say KRUP, it goes up to the top of your mind instantly without even thinking about it. What would that one be in finance?
Speaker3:
Yeah. You know that it was actually that book, I think the title of it was Pencils for Mid-level Managers. And and I've probably read that book three times at this point, I've gone back to it several times because it is oddly fascinating. There's another really good one. On pricing theory, as it kind of relates to finance called free, that I would also highly recommend to a little bit of Jason to finance
Speaker1:
Just one word, three
Speaker3:
Free FRSC. Oh, gotcha.
Speaker1:
So here's a tip that I like to give the audience as these kinds of recommendations come out from people like Can Cook is I'm an avid I love I found out I like to read books through Audible. And that was one of the reasons I didn't read hardly anything until I turned forty seven is because I didn't like reading, like my eyes would get just irritated and I couldn't just do it. I would. I couldn't I just got exhausted from it, and then I discovered Audible because of my mentor and I was like, oh my God, this is amazing. And then and then I found a little speed button where you can speed it up like, oh, this is awesome. And so what I do now when I have guests like you on cain't when I do that, when you give a recommendation, I'm writing these down. And when the show is over, I'm on audible and I'm downloading those to my library. And so I recommend that folks do the same thing. At the very least, write it down, keep a list of books separate from everything else that you want to read if you don't want to go out and buy them or acquire them right away. I'm on a monthly plan with Audible, so I've always got credits and it's pretty awesome that way. And that's that's the beautiful thing. And yeah. So what's your what's your. I'm just curious, what is your favorite form of reading. Is that a physical book?
Speaker3:
When I do that I do the audible thing at three to three and a half speed. Whoa. Oh yeah I, I. Well OK. So I'm going to give you I'm going to give you a super secret tip. OK, I have a friend PhD super wicked smart guy. He reads books or listens to books at six x speed and and so like he's there so fast he actually has to adjust the modulation so that here but this is what he said is every five to ten minutes tick the speed up by point zero five and you can do this on audible. As you just pick the speed up and your brain will still understand the words, but it will start to become accustomed to that speed. Oh, OK, the other thing is for me, when I'm going through an audible book, my intent as I'm listening is not to listen to every single word. Yeah, it's rather to say what is the concept? And as I go through a book and you could talk to some some of the guys on our staff, you talk to David about this. You yell, you can talk to him about it. What is the one thing that we can implement in the business from this book and see if it makes us better? And so David would tell you that it used to be that every single day I would come in and say, hey, I've got a new idea, we should try this. Right, and and it was just constantly like, hey, I'm reading this idea, let's try to implement it. I'm reading this idea, let's try to implement it. And so not just reading to read, but reading to say what's the concept? Right. It's kind of like building a reference library in your mind. And then what's the one thing that I could try and it might make me better.
Speaker1:
I totally get that. And that makes total sense to extract the outcome. The result that you're looking for and not all the most of the book doesn't do that of every book I read. And so that makes sense. And everything you said about speeding up, I completely get that it will work because I started out it one and then I saw this speed thing and I went to one to five. I said, I can handle that. And I immediately went to one. Five was like, oh, a little bit too fast. Went back to one, two five. I'm up to one seven five regularly now and I have not gone up since. Now I'm going to thank you for that tip. Yeah, because. You know, here was the first thing I was going to say, but can I don't have time to read all those books? What do you say to those people?
Speaker3:
Make a commitment. You you know, you don't have time for men, you know, before you don't have time to be unsuccessful, you don't have time to waste time learning what what you have at your fingertips. We live in an information age and we are poverty stricken when it comes to information
Speaker1:
And
Speaker3:
Think and really think about this. We live in the information age, and yet we have never been more poverty stricken by our lack of information.
Speaker1:
I got to do it. And it's so true, it's so freaking true, we have so much information at our fingertips yet. We don't absorb it, we don't take the time to ingest it, to test it like you're going back to your business partner and saying, I got a new thing to try and. Yeah, and that's the thing I found myself was, oh, my gosh, the story is on Ritscher Book Library Dotcom, and it's about when the first time I ever heard a successful person tell me about the importance of reading books. And I was literally in his corner office CEO, a multimillionaire in the infomercial space. And I'm sitting on his couch. We're having a meeting. I was actually signing a very large contract, was a great day. And he was talking and I'm sitting on the couch, huge office. And he's talking to me, looking at me. He turns around and goes that people only did this one thing. And he starts walking away from me to the other side of the office to the wall behind him. And he's going back and he's heading toward this big floor-to-ceiling, double door cabinet. If they just did this one thing he says, he turns back to me again. He grabs both handles, opens them up. And it was shelf after shelf after shelf of books. He said if they just read books, they would all become rich.
Speaker1:
And you know what I did that day, Ken, this is a long time ago. I discounted that that advice. I didn't believe them. That was the biggest mistake I made in my young life at that point. I completely. I'm like this guy who had a I mean, he is the owner of this company. This building was three stories tall. He's crushing it. He's younger than I am. And I am not believe the ego is coming in. All I can do better not only to read books and get those in a library. There's no value. I mean, you have to know skin in the game. Come on. And then fast forward to age forty seven. That's nine years ago as you do in math. And I began reading. It's like, oh my freaking goodness, this is gold. Yeah. And that was it. I was like, you know, I hear people listen to podcasts and things like that. And that's a great thing to do. If you find one of those that works. I prefer, even though this is considered what people say, a podcast was a live video. I prefer audio books over listening to podcasts to spend my time on those. A lot more time has gone into the books, typically not more thought rewrites, edits edited more edition.
Speaker3:
Like like if I have this show to do again, there's definitely things I would edit. Right. There's things I want to say better. There's things I want to say clear, right. And an editor forces you to write that down and compacted. It's not just the editing. It's the compacting. It's look, instead of taking an hour to say this one thing, I want you to say it in in two minutes and then I need you to give me some clear examples. And off we go.
Speaker1:
So for me, it's about efficiency and like this live video, people can't speed us up. There's no point, there's no point anything. It's like, come on, Brian, speed it up. Let's get it to the next step already. And on that note, I appreciate that advice from whoever just gave that to me. I wanted to actually showcase your company, if that's OK with you a little bit. You and David Bear, I've gotten to meet him as well. You guys are an amazing duo, and I wanted to give you the opportunity to spotlight. I'm curious, what is it do you guys do for other people, whether it be businesses, entrepreneurs? I mean, who are your avatars and what kind of results are they getting as a result of you coming into their lives?
Speaker3:
So we primarily are marketing strategy firm. What that means is we are going to build systems and processes around marketing so that you can effectively scale grow an organization. Also, what we're going to do is we're going to get obsessive about removing waste, about removing things that don't work, OK, that's ultimately if you really boil it down. That's what we do. That takes a number of different forms. We have something called the repaired marking system that David and I have spent three years developing. And the prepared marketing system is is a six month consulting program where we're going to literally from how do we find your target avatar and validate that all the way through? How do we attract traffic, capture leaves, nurture those leads both in short term and long term phases? How are we going to to win business through selling? How are we going to onboard customers? How are we going to create surprise, delight and while up sell them and then programmatically drive referrals? That's that's the system in a nutshell. We also have our 20 million dollar prepared advisor accelerator, which is a 20 million dollar guaranteed program for financial advisors. You don't pay us until you make money. Is is how that program works, and so those are kind of our two main things that we do for our clientele. Really a lot of it, though, Brian, is figuring out what's the needs of the business. Right, and so it could be any any kind of like professional service, service driven organization, that's really who we're working with to figure out how do we install and create those processes.
Speaker1:
I love that, and I'm one of the things you hit on was it's performance based right where the are 20 million dollar prepared device for marketing accelerator system is performance based. And finally, I'm starting to meet people like yourself that are doing that. And it's an amazing thing that. And my video just froze on me, but I'll just keep going if you can still hear me. Yeah, fantastic. It's an ugly looking mug shot to watch on there. That's that's just crazy. But so we'll do it this way. Oh, now it comes back. Yes, it's all right. It's all good technology. I love it. So I love the fact that it's performance based because that's starting to come back. It used to be long ago that people wouldn't get paid until the job was done. And then it became the eighties, like especially when the eighties came. Nineteen eighties I'm talking about. It was everyone would spend a boatload of money and hope that they got the result and that became the norm for a very long time. And then people became more and more discerning with their dollars and wanted proof and wanted to know that it's going to work for them. And now Performance-Based is coming back and I'm so happy about it because it's a win win. If if you as a company aren't performing on their behalf, you don't deserve to get paid. In my humble opinion, it's about performance. Look, sometimes you're just not a fit and you don't realize that until a little too late.
Speaker1:
Well, then you've got to refine your onboarding system and filter those out that don't fit ahead of time. And you just keep revising. But, you know, to have this system or pay me 20 grand and then I'm going to give you nothing that doesn't work anymore. Today I saw this. Oh, can so many guys walking across stages on seminars and gals actually, where they would have this big ticket, people running the back room pay 20 grand and they get one day with the person and it's over and they get no result whatsoever. All that time and time again won't name names because that was some time ago. That's what I appreciate about you. You're you're a man of integrity, you and David both. And I know that anyone that comes in touch or contact with you guys, they're going to be taken care of. I've watched you and and listen to you in real time talking among a group of people. And it just comes out, you know, that you have that integrity. And that's maybe we talk about that my. Oh, my God. It's three minutes from end of show. Are you kidding me, man? OK, we're going to go another hour, ladies and gentlemen, because we're both on the Pacific Coast. So weak. No, I'm just kidding. We're going to really. My gosh, see, that's a sign that this has been a phenomenal, phenomenal show.
Speaker1:
I will just say that because of him. Because of that. Because, I mean, what I would like to do. So I did promise for those that stayed live that would get away to win a five minute stay at a five star resort vacation stay and compliments of the big insider secrets. And also, Ken has a gift to give you as well. So I can't wait to have him unveil that for you all. And before we close out the show, so we're going to take care of those, I always, always, always ask the guest expert of the hour. A question that is quite telling, quite powerful, sometimes personal, very profound, every single time, they do not want to miss that. Before we jump into that, though, how do we win so real quick? Remember in the beginning where I was helping everyone by saying, please stick with us, take out your notepad, don't take your note, don't get distracted. Well, now I'm going to lighten the load on that a little bit and give you the permission to take out your smartphone. Go ahead. Take out your smartphone. Right now, everybody's watching light and open up and fire up your text messaging app. And here is how you can enter the win. I'll put it up on the screen. I recommend you write this down fast because we need to get back to Ken and wrap this bad boy up.
Speaker1:
But here is what you do. Go to your text messaging app and where you would actually type in the name of the person you're going to text. Instead, put in this number. That number is three one four six six five one seven six seven. Just experts are allowed to enter as well. And that number again is three one four six six five one seven six seven. We've had guest experts when it's a random drawing and where you would type the actual message, you know, where you put the emojis and that kind of thing. No emojis, just two words separated by a dash or a hyphen. And those words are peak dash vacation, peak dash vacation. Once you enter that, once you understand what's going to happen, you're going to be automatically asked your email address. Once you provide that to us, it's got to be a valid email address. Our automated system will automatically then enter you into the drawing and a random person will be picked by the end of this evening and announcements will be made. So good luck to all. I hope you get to that right away. We're going to bring back the man of the hour, Ken Cook. And you also mentioned you had a gift to give away. So if you wouldn't mind, I'll put a little blurb on the screen if you could describe how they can get that as well.
Speaker3:
Yeah. So you can go to our website and you can find our niche course for free on there under our resources tab. You can also, I believe, get it right off of the homepage, kind of towards the bottom. There should be a 30 day to Nitsch piece there. And our website is there on screen, the prepared group Dotcom, the prepared group dot com.
Speaker1:
So toward the bottom,
Speaker3:
In one of the tiny little things there on the footer should be a little thing that says prepare to niche, and if not, we'll make sure that it's there for everybody. I'll call David and have him updated, but that's normally where it sits.
Speaker1:
Already was it and then they have this very predictable revenue checklist as well.
Speaker3:
Absolutely. So, look, I'm all about systems and one of the challenges with marketing is people ask me all the time, what systems? What do you mean marketing systems? So David and I put together a checklist to give you a really clear idea where you can say to yourself, yes or no, what are the systems? And so our checklist will do that for you. It'll just be a really clear, really fast not going to spin you here. Hey, what systems do I have in place? What systems do I not?
Speaker1:
Absolutely love it. Oh, my gosh, it's something I preach to my team all the time systems, systems, systems and the Bible for that is called the myth revisited, I'm sure. Well, I would guess that Ken has probably read that. And I'm going to guess probably like four or five times because he's a he's a mad man when it comes to reading books, which is a good thing. I mean that in the kindest of lights. So go to the prepared group Dotcom, get your free, predictable revenue checklist and also the 30 days to which course we'll find that and posts that once we've located it, because these are great value added gifts. And you should all I implore you, the worst thing that can happen is you could actually get in contact directly with Ken and David and and maybe actually do business together. That would be phenomenal. And I mean that I mean that in all sincerity, because when you find something as wonderful as these two gentlemen, not just because they're wonderful, also in addition to that, because they have the success to back what they're doing, and you can tell that he takes care. They both take care of the people that they work with. It's a win win win, if they don't succeed, you don't succeed, so they have skin in the game right with you. This is the guy can cook, David Baer, and get connected with them one last time or put up their website, the prepared group Dotcom. If nothing else, go fill up their contact form and get in touch with Ken. And on that note, before we give you that last question, Ken, what is the best way for people to reach out to you and or David?
Speaker3:
Yeah, you know, I'm a pretty old fashioned guy. I'll give you my email. It's just Kenneth, the prepared group Dotcom. You can shoot me a note directly and I'm more than happy to answer any questions, provide any assistance that we can make connections for you. However, we can help you. We want to help you.
Speaker1:
I love it. And so it's Ken at the prepared group Dotcom for those that can't see the screen can at the prepared group Dotcom just mentioned, you heard of this on the mind body business show. Maybe he'll give you a little extra smidgen of love and absolutely hope so. Absolutely. I know you will. You're an amazing guy. So we talked about that question as a good one. As you see, it's a doozy. Here's the thing with this question can cook, there is no such thing as a wrong answer. Who just took all the pressure off and now he's feeling it even more, and so the opposite is actually the truth, the only correct answer. It's yours, that's what makes it personal, it's just unique to you, so it's not we're not going to get into your personal business that any way, shape or form. It's just it's unique to you. And some I found some guests get the answer. They have it on the tip of their tongue almost before I get the question out. Others can take a while to ponder and think through. That also is completely unique to you. And however long it takes is perfectly fine because it's your answer. So there is zero pressure with this as he drinks water and says, oh my God, what's coming up? Right. He's getting ready. He's getting ready. So are you ready for the big question, Tanco?
Speaker3:
I'm ready, I'm ready.
Speaker1:
All right, here we go. Pennicuik. How do you define success?
Speaker3:
You know, I think that there are different kinds of success, I think their success in business, I think that there is success in life. I think that there is success in family. But but for me, ultimately, success comes down to. Whether or not. Wow, I guess I'm just going to say whether or not you have a relationship with Jesus Christ and whether or not you are confident in what not just happens in this life, but what happens in the next life. And for me, I'll give out every every last dollar, I'll give out any any of the material things for for that surpassing knowledge. For me, that's success, man.
Speaker1:
You know it, no. That is amazing, brother. Thank you for being open and just saying it, because too often people are afraid. I am a I'm a believer myself, a Christian. And so, look, it's OK. There's nothing wrong. And thank you for being proud of it and owning it and saying it. Not a lot of people do it these days. And I appreciate you for for doing that and coming straight out with it. I agree with it. I think about this a lot. And I don't want to go too far down this. But, you know, I just I'm almost saddened by those who don't believe because what do they have to look forward to if they don't believe and they think when their life is over, it's over. That's the end of everything. Like, wow, how bleak. But what if you knew there was an afterlife? What if you knew that there was a way that you could be entered into the kingdom where you're loved and everything and there's no more pain and all the things, the beautiful paradise that goes with it? What if it were true? I mean, for those of you watching, listening and aren't sure, like, well, there's two ways you can go. You can roll the dice that there is nobody, no power, no nothing, and just say, well, I'm just going to let it go to chance. And when I'm dead, well, that's the end of it. Or you can, I don't know, roll the dice and say, well, maybe there could be something to this.
Speaker1:
I don't know for sure, but at least I can look into it. And if if it truly does come to fruition, you get to spend eternity in paradise, which would be the best road to take. I don't get that one for some people. But OK, I'm going to get off my my Protium here, stop preaching, but appreciate you. And I love you, brother. Now I know that just shows it's no surprise whatsoever that the integrity and character where that's all coming from and so much, much love to you, my brother. And I appreciate you and David, you guys are doing a phenomenal thing, changing lives. And I just wish that were more on this planet like you guys. And I will say that right now. Absolutely. So appreciate you. This has been an amazing show. What a great what a great finish that was. I'm feeling it, man. I'm feeling it. It just feels good because we know you and I and many out there know who's in charge right now. So that is it. We're going to close the show out on behalf of the amazing Ken Cook of the Prepared Group, I am your host, Brian Kelly of the Mind Body Business Show. We will be back again very, very soon with another show. And I can't wait to see all there. But until then, have a great, great evening. So long and be blessed. Everyone take care. Thank you for tuning in to the mind body for this show podcast
At w w dot, dot, dot. Mind body. Business show dot com. My name is.
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Ken Cook
Professional services businesses hire our firm to unearth money hiding right in front of them. Because most are ...throwing money out the window, ...looking for clients in all the wrong places, ...and struggling with rollercoaster revenues So, we help them create systems to ...make MORE sales ...MORE consistently, ...and MORE predictably Bottom line ...with our systems, businesses can double, triple, or even quadruple their revenue - GUARANTEED!
Connect with Ken:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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