Special Guest Expert - Ken Spohn
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Thanks so much for joining us. Hey, I'm your host Brian Kelly and we have an amazing show for you tonight. We have one of the most gifted and talented individuals I've met in a very, very long time and I cannot wait to dig deep to pull out that immense amount of value that this gentleman has and he is ready. He is ready to give you everything he has got. We've had a great talk off-line just before the show. Can't wait for you to meet him. His name is Ken Spohn. In just a moment. Now, for those of you that haven't seen the show or maybe you forgot. What is The MIND BODY BUSINESS Show all about? And it's really about those three things. It's the mind, its the body, and it's about the business. And what that came from was in my now 54 years on this earth. I have gone through a lot of experiences with successful people and unsuccessful people. And one of the things I learned to do is focus on just those who are successful and learn from them and over those years I started learning and noticing certain patterns develop that every single successful person I met was crushing it in three main areas. And you might be able to guess what those three are mind mindset is what that really stands for. Having a rock solid positive mindset. Yes. Consciously and subconsciously and I know for some of you might be going, "Whoa. Whoa! That's a little woo-woo, Brian. Let's not go stepping over." I was the same way to be honest until I learned at a very deep level of fascinating science called, The Science of Excellence; some call it, The Science of Success, otherwise known as neurolinguistic programming or an LP for short. And we're not going to go into that at length at this moment. And that's something I would encourage you to look up on your own time and we'll talk about it a little bit maybe as we go through the books body. What is that? Well that is taking care of your body. Your body is your temple. It's all you have. That's all you're going to have for this life here on this earth. And so why not take the best care of it that you know how and that is through yes exercise. I know it's it's like a long four letter word for some of you exercise also. Eating clean eating nutrition eating what we were designed to eat not what humans have created to eat. Kind of interesting how that comes into play. So the mind and the body once you have your mind reprogrammed for yourself to serve yourself better in a positive manner going forward. Overcoming hesitation limiting beliefs from a programmed subconscious level than you are operating at a peak level of performance in your mind and then a body if you're exercising on a regular basis if you're eating clean and you're treating your body well you're getting sleep you're drinking lots of water all of the things that go into that then you are also operating at a peak level of performance on the body. And I like to say that the mind and body are a team. They are. And the more importantly the mind and body aren't your team. Now think about this. I like to use basketball because it's currently going on right now as an analogy. Normally there are five players on the court playing per team at any given time. So you have a team of five players. Well there's a summer and then there's the season. So during the summers off season and that's when players can choose to either stay in shape or not. Let's say one of those five decided that I'm going to take the summer off. I'm just going to kick back and enjoy life. I'm going to go party a lot. Drink and really trash my body and I'm being overly. Just for example here. And let's say then they start the season and all five home take the court the other four. They're operating at peak level performance. They cook. They took care of their mind. They took care of their body. They took care of what they need to take care of. They start to play the game. Only one team member wasn't operating at a peak level. What happens to the team as a whole because of one team members lack of attention to operate at peak level performance himself. That's right. The entire team suffers. So if you think that well I'm taking care of my body. So you know I can I can do it all right. I don't need to go through all this positive thinking and reprogramming my subconscious brain stuff. And then. OK well then your team is suffering. Conversely if you've done all the mind work and you're still doing it and you're keeping your mind in a positive state yet you're letting your body go which is this is very common amongst entrepreneurs successful and unsuccessful I must say at certain points in their in their journey since that's letting their health go. And if that's the case but your mind you have I'm okay with the mind. I don't really know you take care of my body again the team is suffering but there's a third element to this and that's business. Right. Business. It's on the screen you see it business. What is that. Well it's made of multifaceted areas like sales marketing team building scaling getting mentorship and coaching which we're going to talk about tonight. I'm excited about that and mastering each of those sub categories of business. Too often entrepreneurs only concentrate on number three business. So I'd like to talk about it as like the tripod. It's the three pillars of success. If you have a tripod you have three legs going up I don't know how to do that is my hand. There we go three and you have a camera say or something mounted on the top. You have three legs and you knock one leg away. What happens to the tripod. It comes crashing down doesn't it. So it's important for you to continually work at mastering all three of these major components. And that is what this show was all about. It has helped. It's bringing on guest experts people that are in absolute the top in their game like our guests can spawn who you're going to meet in just a moment that help you to get to that level of peak performance faster. All you need to do is copy model mimic and this gentleman Ken is here for that very purpose for you to do exactly as he does and achieve a level of success he has achieved. Is that cool. All you did was copy him. So let's get moving into that in just a moment. You see a bunch of books behind me. If you're watching this if you're listening to it imagine there's a bookshelf behind me with lots of books and on that bookshelf there are an amazing array of books. And one thing I learned many many many years ago actually I was flown out to a gentleman I was going for a business deal. I was flown out to the east coast picked up in a limo was a phenomenal experience. Spent two days in this gentlemen's office corner office CEO owner the company multimillionaire. We hashed out a deal was going great. And at one point in the conversation I'm sitting in his couch in his couch in an office. So it's a very large nice plush office. And he looked at me one at one point he says Brian you know if people just did this one thing they just did this one thing. You know what. They would all be rich. And he kind of paused and looked OK. What is it. You know the anticipation was just killing me. And he turned. He turned around coyly walked back to the back wall behind you know straight in front of me sitting on the couch and from there was a cabinet floor to ceiling large cabinet with two monster doors. And he reached back grab both handles and spread the doors open apart and inside wouldn't reveal where it was very similar to what you see behind me was shelf after shelf after shelf of books. And we're not talking just fiction books. And by the way fiction it's okay to read that for relaxation. Don't get me wrong please. What he had in his office were business related books self-help self development mental development finance books anything and everything that had to do with improving your business his business his mind his health his body everything was on that in that bookshelf. And I made a huge mistake at that moment and that mistake was I fully completely. Utterly discounted. His advice. In fact. I did not read a single book for literally years after receiving that basically life altering advice. And why do I say life altering Brian you haven't read any books. Well it changed. It got better. Thankfully many many years later I met another gentleman who became my mentor. We ended up working together for several years. I spoke from his stage helped to train his programs from stage and I noticed one morning as we were getting ready for the event I saw him walking around with had headphones on just walking around and I'm like Hey man what are you doing. He goes I'm listening to a book. I said What. You're listening to a book. He says Yeah. So tell me about that. So he did. And I learned that you can listen to books through an app called Audible. Now this goes back a few years so it was sort of a new thing. I was like Man that sounds cool let me try that because I really didn't like reading reading a physical book with my eyes my eyes would get strength quickly I'd get tired and I didn't want to do it anymore. It was not pleasurable for me. I put on a headset got Audible download my first book said, "Oh. This is it. This is the holy grail okay. I love reading now." And so it was a beautiful thing. I started reading all these books that have been recommended over the years. I took notes kept them with me and started downloading books and started reading voraciously. I mean I could not get enough. And the cool thing is with Audible they had this little icon and it looks like a ribbon and on your phone and it's very prominent nice and large while you're listening if something really rings true and you want to store that as a bookmark you just tap it and instantly it saves that spot right in the audio program. And so what you can do I learned while there's a new strategy bookmark all the very high interest areas and now I don't have to reread an entire book. I can just go straight to the bookmarks for review. Wow. I'm gonna save time and be efficient. This is phenomenal. And I thought wow I can actually access these online through a web browser if I want to. The same exact bookmarks I did on my very phone. And so that's why I want to do is treat you all right now to one such bookmark. I have many many and what I try to do is bring in bookmarks to the show that have some correlation or relationship with the guest speaker. In this case can spawn. So what I want to do is set a segway over into a new segment that I appropriately call, Bookmarks.
Announcer:
Bookmarks born to read. Bookmarks: Ready, steady, read. Bookmarks brought to you by ReachYourPeakLibrary.com
Brian Kelly:
Yes. There you see it. ReachYourPeakLibrary.com. Now for those of you watching or even listening. Just take notes. Get out a sheet of paper or a pad of paper. In the case of listening to Ken spotted tonight and taking notes take a lot of notes right as fast and as high as furious as you can including when we bring up a resource like a Web site. Right the U.R.L. down and just has it. Resist the temptation to go. Heading over there to check it out. And that's my tip for you is to be in the moment and focus on now because now is where the value is. And so reach your peak library. That is just a Web site that I put together and I compiled really I can I kid you not for you. For you my fellow entrepreneurs and business people and even those that are aspiring to be entrepreneurs. Because what I found through reading a lot of books was I found some very highly valuable books. Also some duds. And so I compiled a list of only those that had a great impact on me personally on this site you'll see and hear my entire story that I just talked about with the CEO it goes a little bit longer than what I just did. Followed by an array of 40 plus books. I'm a little behind in adding to the site but I'll just let it scroll for a little bit here and you'll see that these are books that I personally vet I have read each and every one of these you'll see some comments beneath each some are personal somewhere. I just copy and paste straight from Audible directly. And those are there for you to save some time if you haven't read all the books on this list. Maybe none of them. Just pick one. Look at a title read the description the first one that jumps out. That's the one you want to read. Don't go any farther. Don't waste time. Get efficient work smart. And so what we're going to do is take one such book that I recently read called Secrets of the Millionaire Mind by T. Harv Eker. This is an amazing amazing gentleman who has held many workshops and seminars over the years. And I got to meet in person and some of you got to meet him as well on this very show. One of his right hand men that helped him build the business in the very beginning days. His name was Jeff Fagan. It is Jeff Fagan. So what I want to do is play a snippet is about a couple of minutes in length. I want you to sit back. Intently with your notepad and your pen in hand and take notes and then we'll come back and introduce the man of the hour: Ken Spohn. So here we go have a listen. Listen closely.
T. Harv Eker:
Then as luck would have it. I got some advice from an extremely rich friend of my father's. He was at my parents house playing cards with the boys. And in passing Sammy this was the third time I'd moved back home and I was living in the lower level suite otherwise known as the basement. I suppose my dad had complained to him of my woeful existence because when he saw me he had the sympathy in his eyes usually reserved for the bereaved at a funeral. He said, "Harv I started this same way as you. A complete disaster." He went on and said, "But then I got some advice that changed my life and I'd like to pass it on to you." He said, "If you're not doing as well as you'd like. All that means is that there's something you don't know." Well being a brash young man, at that time, I thought I knew pretty well everything. But alas my bank account said something very very different. So I finally began to listen. My father's friend continued did you know that most rich people think in very similar ways. I said, "No, I never really considered that." to which he replied, "It's not an exact science, but for the most part, rich people think a certain way and poor people think a completely different way, and those ways of thinking determine their actions and therefore determine their results." He went on, "Harv if you thought the way rich people do and did what rich people do. Do you believe you could become rich too?" Well nothing else was working in my life. So I figured what the heck and threw myself whole heartedly into studying rich people and how they think.
Brian Kelly:
Isn't that amazing? I love that snippet because think about that. This is absolute truth that if you change the way you think you can change the outcome of your life. If you are not crushing it right now, financially. If you just simply change the way you think to that of to model those who are very successful wealthy rich whatever you wish to achieve you can achieve the exact same thing. That's all it takes. That is the mind in mind body business right there in a nutshell. And then this book goes further and deeper and tells you ways to learn how to think differently to think for success and do it automatically. It's an amazing book I highly recommend it. And the thing is you know T. Harv Eker is like a business coach. This book is like a coach and the beautiful thing is our guest expert is, himself, a business coach and a phenomenal one at that. And I can't wait for you to meet him. And you know why should we wait? Why don't we just bring him on right now? Shall we? All right. Let's do that.
Announcer:
It's time for the Guest Expert Spotlight: savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there he is ladies and gentlemen the one the only Mr. Ken Spohn. Ken! Thank you so much for joining us tonight. So real quick let's introduce Ken give you a little bit of a background then I'm going to let him tell you about himself in a much deeper way that you can really get the essence of this man. Ken is called or known as the Ninja Coach. And that's what his clients call him what he does is he works with service business owners and their staff. And in other words the team in developing their leadership performance accountability and communication skills so their clients feel like they have no option but to keep coming back while creating the life and lifestyle business that they dream about. I mean raise of hands how many of you want that on there? (raises hand) I'm right there. And real quick before I jump into that Ken real quick for those you watching live. Be sure to stay on to the very end because we have a phenomenal giveaway a five night vacation stay at a five star resort in Mexico. Compliments of both of our buddies it's a mutual friend of Ken and I's, Jason Nast and his company called PowerTexting.com. So stick around to the annual show you how you can win that trip. It's amazing. Jason's actually gone to one of those Mexican resorts and vetted it and said It's amazing. So you wanna stick on for that. And now Ken my brother. That was a nominal opening intro bile about you, if I may ask you to dig a little deeper for folks to get a little bit more in-depth knowledge of you. What makes you tick? So like when you don't get up every single morning. What is it that you know when your feet hit the floor that has you so driven so excited for the day that keeps you positively moving forward? What motivates you to continue to do what you do on a day to day basis? And then if you wouldn't mind let us know what you're up to these days. What's your latest project?
Ken Spohn:
Yeah. Yeah. Well thanks for having me first. And so what is my why. Why do I get out of bed? I got to say it you know like a shower with you early I got a text from somebody that I work with and they they were just like blown away ecstatic of the results. And you know those kind of things are just like me up and I can't look at myself as an explorer of the mind and in what makes people tick and including myself and always looking and breaking things apart and looking at the structure of things and what's missing from the structure. So my mind is continually always looking at. What's missing and to make people's lives better.
Brian Kelly:
And phenomenal and we were we were talking earlier and one of the things that sets you apart is you explained it and I'll let you explain it because you'll explain it way better than I as I did or could and that is you basically said you know there are there are business coaches out there and then there are business coaches like me and the difference is.
Ken Spohn:
Yeah. Yes. So the difference is I coach human beings and we all eat we all breathe and we all do similar things. And we think we're different. You know because we have different problems or different situations. And when I'm coaching people I actually don't listen to that. I listened to what are they committed to and then what kind of outcome do they want. So my coaching is really simple. It's in fact I created a program called laser coaching. And we're part of the facets of human being. So we all deal with the universal truths like universal truth the gravity right. You can't deny it. It's there you know and it's there for everybody. It doesn't matter to location how old you are. None of that matters. It's the truth. Like it. If you jump off a building, you're falling. It's pretty simple. And then I broke apart the second part is what is common of human beings. Like I said earlier we all breathe we all eat we all live our first breath. When we're born is inhaling when we our last breath when we die is exhaling and you know those are common things that. Every human being has or has to deal with. And and then the third part is the individual and that's more about the ego and the mind and how the individual works. But a final thought about something it's not everybody's upset, it's I'm upset. So now we can just break that apart. That that's very unique to them. And then we discover why are they actually upset. And it's usually something simple but I hope that explains it.
Brian Kelly:
It piques curiosity and I remember you know just talking to you moments ago off off camera that I was very intrigued by the fact that you know you don't coach businesses you coach human beings. Which you know when we say that we says many times on this show that business is a relationship it is not much different than another human being. Because what is running a business is human beings right. And yet without a relationship with a customer or another business owner for joint venture partner it's very difficult to succeed in business. And so this all makes total sense that you get to the core of what that individual is going through because like I said in the beginning of the show the mind. And you're hitting on the mind like with both barrels. I love it. You know that the one word that really jumped out at me when you said ego that is probably number the number one cause of resistance to wealth and you know it's it's a barrier to success. More than anything I've ever encountered. You're a coach you do this for a living. I'd rather hear from you. Is that one of the major reasons most people are hung up.
Ken Spohn:
Yeah, I would say even before that so. So my program and how I start people out is the first thing we cover language so we all know how to talk. We all know how to speak, but the difference is we all don't not communicate and what I mean by that is if I ask 100 people what love is. I would probably get 99 different. And you know much or most people love is conditional. Like if if somebody does X then you know I love them or they attach to a emotion where if they're not feeling the emotion then that other person must not love them or some variation of that right. But true human beings. If you stripped away all the knots and the judgments and assassin and everything that goes along with human beings when they first meet you would find that love would be present with every human being. So that that's just kind of thing that how I look at things and how I work with people. In having them discover for themselves what's actually in their ways not what they think it is. And you know what it is them actually get present to their communication. So I've worked with people that like couples or you know the husband and wife that they said they've never even asked each other what love meant. So they're at a disconnect. And one person's always thinking well this person doesn't love me because not doing these certain actions and the other one's can. Well I'm doing these actions and you know it's just it's just the disconnect because they don't communicate. And what I do in the business world is it is the same thing is is people have words. And that's one of the things I teach is how to break apart at words and then how to communicate those words and unexpected way that your community your getting her word and actually hear people. So I would say the other the other thing or the other facet of that is listening. People don't freaking listen. And they never have and they never will. But you can actually train yourself to listen to people. And what I mean by that is is to listen without judgment to actually just getting what the person's communicating without being triggered without trying to think of what you're going to say next. And yes. So it's just it's really sheer. And that's one of the reasons I'm so effective as a coach because I've actually trained myself to have all that shit disappear and just listen to the person.`
Brian Kelly:
That's awesome that you mentioned that communication patterns that mean that truly is one of the keys to not just business success but personal success as you are elaborating right now. There's so much that was coming up in my mind as you were elaborating on that which was you know the five love languages by I his first name is is it Jim Gray. It's something gray like that was so on point because I didn't know that there were five different ways and it's probably even more that we all. Basically interpret what love is and how we show love and how we accept love. And so it's so absolutely on point. And then listening I wanted to be funny and interrupt you and say what would you say. But I wasn't going to do that you were on a roll but a great book Seven Habits of Highly Effective People talks about the art of listening and he uses that metaphor in that book with his son and it's gold. So those of you watching, get the Seven Habits of Highly Effective People to help you communicate or just go the short route and contact Ken because we're gonna give you that information at the end of the show so that you can you know this man has been doing this for a while and he was telling me some examples before the show and I was pretty awestruck by the results he is getting and what the people are saying so really excited and so so blessed to have you tonight on this show. Yeah. Speaking of books like Seven Habits of Highly Effective People; Would you consider yourself to be an avid reader and if so what book or books? I know some read more than one. Are you reading at the moment?
Ken Spohn:
Yes. So I'm like you. I wasn't an avid reader. I have dyslexia and I started glower, not comprehend any of that. That just does. It just seems like a waste of time to me. But when the audio version start coming out. I was like oh I could actually get into this you know interesting. Yeah. So yeah. I don't know how many books I've listened to; maybe a hundred. And but I have my favorites. And you know that my favorite I talk about my shit. Anybody should read after after before this one. And we'll get into that one in just a minute but I'll call our teaching. Which basically means way the man. All right. And it's a it's a book that was written 500 years of spit and polish second to the Bible as you know as many times I think it's Burt what's the word you to use. It's a different languages. One hundred and forty five different languages. So there's only 81. And so you can actually listen to one verse of day or one verse a week. We can just take it on and like, what does that actually mean? You know one of the one of the phrases in it is the Dow exists and everything but you can't. It doesn't exist. I can't see you can't touch it. You can't feel it. You can't hear it. So you know it really has you thinking if it exists and everything how can I. Not be there it doesn't exist. So it just kind of has as you place your mind but really get grounded in who human being is and then a second book I would recommend after before reading the Napoleon helped thinking grow rich would be about the. The book of five rings. It is written by a samurai. And his muse Marty. My my issue and it's actually a really good book for businesses and I believe there's a cop or a rewritten version called the business of five rings or some version of that. But I would highly recommend those two you know on to put on your to do list.
Brian Kelly:
And testing I thought you were going to continue right notes. So I hope everyone else is writing notes. The proof. I was just. Yeah. Finish the last word.
Ken Spohn:
You know that we talked about this one. I know you've read this one I've seen you or heard you talk about it right. Yes. You know there's some great great lessons in there. You know and and how he works with the sun and you know that he never gives up in his daily habits. All of those play a part in your business.
Brian Kelly:
And speaking of daily habits you know we talked about when you get out of bed what gets you going. Yeah I mentioned. Yes. Your feedback from clients that have crushed it because of your help. How do you maintain that without you know save that part of it? How do you can you know if there's something you do on a regular basis that helps you to maintain that positive productive and successful mindset from day to day? Because let's face it. Well for a lot of us not every single day is a day where you receive a testimonial that's glowing and get you go right to that day. What keeps you going day to day?
Ken Spohn:
Yes. So one of the things I learned. When I was teaching karate so I taught karate for 13 years. And you know one taught like 20 classes a week. But one of the things I learned is that that stress plays a big part in how you feel. And I think it's really important how you start your day. So my day starts with meditation and then some you know 10 to 15 minutes of calm to create my day because I am like everybody else. I don't always wake up happy. I would like to wake up happy every day but unfortunately I don't if I have dreams or something that I'm just off in the morning. But so I actually meditate first thing and then I listen to either listen to a book or listen to download. Dr. Wayne Dyer or somebody that can put in the right mindset through the rest of the day. And I usually get up at 4:00 for 30 someone there. I don't have an alarm clock. And then I go to bed somewhere between 10 30 and 11:00 at night. But I sustain my level of. Work work ethics all day long all day long. I don't get tired. And it's because I eat healthy. So I don't eat processed foods. I shouldn't say that. Sunday I have a cheat day so I might have a pizza or cheese pizza or something like that but the rest of the week is basically salads, eggs, almond milk, boat, oats, you know so really a pure diet and a lot of water.
Brian Kelly:
And that's OK don't worry we'll edit out that part about Sunday. That didn't happen. I'm just playing with you. So you do far better than most people I've met as far as eating clean. So kudos to you.
Ken Spohn:
You know what Brian I've been doing since I started racing bikes was 12 BMX bikes and I turned pro and is 14 now I've been on that path most of my life.
Brian Kelly:
Fantastic. And isn't that interesting how a habit that you formed earlier in your life has been sustained now. Have you ever had times in your life where maybe periods like weeks maybe even months where you kind of feel like you fell off the exercise and healthy eating wagon for a time? Yeah he's nodding emphatically. Yeah right. Well the thing is-- what the really cool thing is is because you develop that habit earlier you know your subconscious and your conscious is telling you man I know I can feel better I've done it before and I know exactly how to do it I'm going to get back into it. And that's what happens. It's a wonderful I call it a wonderful vicious cycle that you get into where once you develop a habit of good health and and healthy eating you know exercise and eating well and you experience you know give it a several weeks and you experience the amped energy you have day in and day out. You experience something like Ken getting up at 4:00 in the morning like a vampire and staying up late tell 10 30 or 11. Gosh I wish I could live on six or five hours of sleep I'm not one of those people. I love that. But you could do that with energy sustain throughout your day. And once that happens you'll never forget it either your conscience or your subconscious and you will come back to it. It's a habit that will not go away. Yes there are times where we fall off that wagon. Things happen. Life gets in the way events some. Some can be prolonged events some are just quick events that knock us off of it for a little bit but you always come back to it. And so I think I know the answer to this one but can How important is physical fitness to you. But owning your business life but also your personal life. What do you hold it as far as love of importance in priority with everything else that you have going on.
Ken Spohn:
Yeah. Yeah. It's just that over the years it used to be easy to be priority number one. Like my workout came before everything and now. So after karate I started running. I run 30 to 40 miles a week. And. And now I have arthritis in both hips. So I can't no longer do that. But I do go for walks like half an hour to hour almost every day night. It's still a priority. It's just not what it used to be.
Brian Kelly:
Gotcha. Yeah. And you know age has a way of changing our priorities a little bit and responsive it's not just age by itself. It's responsibilities that's life. You know when we're younger. Maybe you can relate to this too. You know we're single. We have all the time in the world. We can. We can devote every ounce of every second of every day to ourselves. Then we get a girlfriend get married. Now we have responsibility. Well it's not just all about us anymore. And we want to spend time with our significant other and make them happy. Then we have kids. Then we have this job we have. We go to that we didn't when we were younger and all those things kind of pile up. And it's about how do you adjust and re prioritize your life to then bring it back up near the top if not the very top. Especially when you get increased in age you know and I'm talking about myself. I'm 54 right now. And it's interesting how when I was younger you would hear about all the stories oh wait till you get older you going to feel that creaks and pains and like I'm never going to be like you. No way it's not gonna happen to me. Well guess what. Genetics also have something to do with it. And so yeah it happens. And the cool thing is though you can choose. How your life is going to go just by how you react to those things. Right. Case in point. I had two shoulders one at a time that were giving me fits. Found out it was very minor to clean it out surgically and I also I went through many different forms of treatment before succumbing to surgery. Nothing else was working. Got lots of advice from a lot of great people said you know what. Enough is enough. Let's get the surgery over with. I'll go through the six to eight months of rehab and I did it. And looking back I'm happy. A lot of people say Brian don't ever do surgery. That was a dumb dumb mistake. Hey it's my life my body and I went through a lot of other things to try to make it right. And those didn't work. I just do what works and then move on because I want to live. I want to move. I want to jump I want to. I want to play basketball in my 24 year old son. He comes and visits on weekends on occasion from college. You know my knees are showing their age through a genetic issue and I'm now working with another fitness expert at this very moment. He's gonna be the guest on our next show I think is the next show. Can't wait for that and my knees feel phenomenally better not from. Any supplement or anything but from actually working out in a different way. And I can't wait to dispel those or or expose all of those secrets when he comes on. But yeah what you say is on point. You know priorities change and that's OK. The point of all that is it's OK just be aware of it and then re prioritize as necessary. Does that make sense? Is that are you on on board with that or do you have a different opinion?
Ken Spohn:
I'm on board.
Brian Kelly:
Ok. And if you have a different opinion please by all means that won't hurt my feelings it'll just help the audience to get the results you're looking for faster so yeah yeah it's all about collaboration and sharing because you have different experiences than I do. You have different talents than I do. And by sharing this people can get successful in both areas of their life much quicker. So when have you ever had in your entrepreneurial life have you ever had something you would deem like that didn't go well maybe a failure a little bump in the road here?
Ken Spohn:
Yeah.
Brian Kelly:
And he laughed because that was that was meant as a joke because yes not only yes but yes, and yes, and yes, yes. And many times over yes. And so one of the key things about being successful like Ken and I'm going to ask him this very question right now the key to that is you know what have been some of your failures no one is to be aware of them. And what more importantly have you learned from them so you could adjust and move forward?
Ken Spohn:
Yeah well. Let's talk about but you know here's what I'll say this is what I discovered about Julia its purpose but it isn't enough. And we always want to succeed. But. You know under Stan is just part of a process. You can get through it a lot quicker so fail fast and the other thing is what is fair. But it's an unmet expectation. That's all it is. So you went to go do X and X didn't happen. OK. Now what. So regroup and figure out what's next what's the next action is action is going to produce the result that you want. Thinking about being upset about it. You know if if we look Brian and she had a book in front of you. No matter how much you screamed at that book or yelled at it or thought it was wrong it wouldn't change the book. The book would still be the book. Yes. But if you wanted the book The Fly. Pick it up and throw it so there there's oftentimes we we we got so caught up in. Asked You know what went wrong. We forget about the outcome. And one of the things I teach is when people are going towards a goal it's never it's never like this right There's always bumps in the road and. What happens is they'll get distracted by a bump in the road or a road. In all sudden that becomes the new outcome because they're trying to fix that roadblock and they've forgotten all about what they really. What's the goal really is. So that's one of the things you know when I work with people as I am always continually looking or asked and seen if they're on track to actually produce the results that they want to produce. So it also takes monitor had it in your head about it is not going to produce the result.
Brian Kelly:
And it's so often the case isn't it that the only reason someone is stuck is because they're inside this their own head. And you know in that that I've said this from stage multiple times I learned this from my mentor and it's a beautiful thing is like you can you have a choice right. You can allow your circumstances to control your attitudes. Or you can flip that around. Have your attitudes control your circumstances. And it's everything you just talked about which is it's more it's not important what happens to you which we should all re-frame to say for you. It's more important how you react to that situation. And the truth of the matter is in Kenya I'm sure you can attest is a lot of people think the more successful one becomes the fewer problems they have in issues that they face. It's like nothing is farther from the truth. It exemplifies and you have more. And the key is knowing and having trained yourself to react in a productive purposeful manner going forward. What do you think?
Ken Spohn:
Yes. So you know I work with seven. And they just have bigger problems you know. But it it's all in our minds or it's all over. My problem is. So the problem actually doesn't exist. It's just their perception of it. Right in there. Yes. So. We can look at. We can dwell on it. We can be mad about it upset about it. And the reality of it that's not going to change much.
Brian Kelly:
Exactly. Yeah. And yeah. Very eloquently stated because we all go through. Challenges. Right. All of it. Yeah. Life. And I've seen so many people that want to play the blame game and point fingers outward of themselves and say it's because of that so be it because of that situations because of this circumstance rather than when they're pointing to be looking in the mirror say well what what part of this could I have been responsible for and maybe I should just address what I can control and what I cannot control. And that's a game changer right there.
Ken Spohn:
Wow. You know that's that's another. Thing that I've got to work on with people is taking responsibility and. See what most people want to take. You know they can take responsibility for it. I did that. What they're not taking responsible abilities for. Let me give my example. So if you and I are doing a business deal together and you know it goes sour and you say I take responsibility that it didn't didn't go the way it wanted to and I could take responsibility for it didn't go the way we wanted to. The thing people get caught up on is they don't take risks. Those are all the actions that led up to that moment. This includes. Just great. You said I want to be an artist someday. They don't take responsibility for that. They don't take responsibility that you actually let that person in your life. They don't stick which beliefs for the way their parents treated them because like you said earlier they actually have a choice. Or you have stories and that distinguishes us human beings from everything else on the planet.
Brian Kelly:
Yeah. And if that's true. Right. Only humans can do this kind of reasoning and thinking and that's why we're on the top of the food chain I personally believe man. It's already 10 minutes until the end of the show and so much more I want to know from you. And I'm sure that the attendees watching. Thank you for the likes and loves. By the way on Facebook greatly appreciate that. A Craig Walts in the house, John Redman, my old high school buddy but t star was on. She was a past guest. Mike Chavez he's like a incredibly experienced and successful live Facebook life guy who's been doing it for like 20 years straight. It seems it's been more than a year. Every single day. So amazing.
Ken Spohn:
Murphy even came out.
Brian Kelly:
Pardon?
Ken Spohn:
He came out he was doing it.
Brian Kelly:
Ronda and she has like five last names I was her about it. Lynn bled boss talent. She is actually Jason Nast partner in PowerTexting.com. So thanks all for coming on. Thank you for the loves and likes I love you all back. And like you all back. So Ken back to you there. You know we all at least I can only imagine to become successful at as an entrepreneur. I don't know of anyone that's a human being that hasn't made some sacrifices to get there because in order to become a successful entrepreneur it takes a tremendous amount of energy effort drive resolve you name it being relentless all of that. And typically that comes at that has to come at the expense of something else in our lives whether that be personal maybe other business maybe joint venture partners maybe our own business partners. If you were to think of a couple maybe one that floats to the top what would you say would be a major sacrifice you've had to make to become the successful entrepreneur that you are.
Ken Spohn:
Yeah. You know I view that question differently. When I was first starting out when I think I bought my first business was 24 in how I look at it now. But that you know through that journey there was a lot of sacrifices like giving up. Time with my my ex-wife and my step kids in that realm and then giving up going out with friends too. I don't know parties or something like that. So I could you know trigger my business. The way I viewed it the way I view it today is it's all the same and it's all part of my journey. So I don't distinguish Monday, Tuesday, and Wednesday. Any of those days. To me they're just. I get to express myself and be alive. So it's just a different view and it's more about the journey than the destination.
Brian Kelly:
As powerful right there and knowing that does that doesn't that take a lot of the pressure off of you know being perfect every day and achieving perfection at all times. Which you know that's one trait of entrepreneurs you're always trying to get it all right at same time and it goes along with the drive persistence and all the other qualities that can be a liberator by itself is enjoy the journey one day at a time enjoy the hiccups truly enjoy them because as you grow and go through your your entrepreneurial life you're gonna realize that those are actually stepping stones to success that the more you fail the closer you are to succeeding incredibly because you're learning things along the way. As we've discussed earlier in the show and embrace every. I mean yeah look we're human. We're gonna get upset we're gonna. We might say an expletive here or there and then we'll realize hey that's a stepping stone. Thank you for blessing me with that issue. Now I know how to handle it. You know we. Some of us get hit with real big ones. We all do right. This week we can think of those big ones that we're just at the moment feel like they were just oppressing and crushing and then we get through it and we look back at and go after that. I can handle almost anything. Thank you for allowing that to happen to me. Now I can grow farther faster and not worry about those hiccups and speed bumps along the way.
Ken Spohn:
Yeah I- One just popped in mine. I had a. Let's just say a really really big tax bill. I mean the mail one day and it it shocked me but I was OK with that. And I was like okay I'll just work it out. But you know 20 years ago out of the fridge. Now you're like Oh my God I want going to come up with this money and blah blah blah. You know. Now it's like a workout that you get.
Brian Kelly:
And you know it's easy for me to say this in hindsight. Well you could re-frame that and say Gosh how blessed am I that I made enough money to have that kind of a tax bill right. Yeah exactly. There's you know it's always about re-framing costs. I'm constantly doing it and I like to use this analogy a lot of times. I will still catch myself saying you know hey baby you know someone asked me like my wife would say you want to come watch a show is like in a moment. I have to go do the dishes. Oh wait a minute. Let me restate that. I get to do the dishes. And everyone's you know I've had past guests or I'll never say that never well because they they hate it that much. But the point of it is to be extreme so that. Well what could that mean. I get to do the dishes. What does that mean instead of I have to well if I get to do the dishes that means I have dishes that could also signify that I had food to eat of some kind. And if I have dishes they are usually in a sink. If I have a sink that means I'm a dwelling that I'm living in so you start you know very subconsciously and suddenly you're thinking of all these things. Even though you don't even realize you're thinking a lot but when you say I get to do something it's a game changer. So that was a habit I started getting into some time ago and to this day I still catch myself saying I have to do something. We don't have to do anything ever.
Ken Spohn:
Look I invite you to take it one step further: Do the dishes. Well there is no distinction between not doing the dishes and doing the dishes Just let that sink in for a while.
Brian Kelly:
It's sinking. It's like making its way deep so look you can see all of you watching all of you listening. That can is not your traditional business coach and that's a good thing. He has all the coaching acumen of a traditional business coach. He also takes it to another level where he goes and determines things that are happening with you in your life. He talked. He touched on earlier. You know looking at how are you communicating what are you saying. What's your language telling him that needs to be addressed? Do you have ego issues that need to be addressed? How that individual is actually handling situations and so I really invite you to reach out to him and again in a moment we will give you that information very soon actually. I just checked the clock and we're three minutes away from the close of the show. And on that I wanted to I want to ask one final question of you if I may. Can and it's it's a really big question. It's a heavy hitting question. It's really sometimes it's it can be shocking the answer. I've asked the question of all previous guests and the cool thing is. The responses there it's just been amazing and I really want to ask one final question. It's not going to be a shocker surprise to you. So I don't want you to get too nervous about it a lot of past guests start sweating on camera which I'm kidding they don't literally a lot before I do that really quick. I did promise everyone that I would allow them or show them a way that they can win a five night vacation stay at a five star luxury resort. In Mexico and that is provided by our wonderful sponsors who are both online watching it at this moment. It's Jason Nast and Ronda Toland. They are providing this for us. Thank you so much. So what I want to do is put on the screen exactly what you need to do to put in your name into the proverbial hat to get drawn for this amazing amazing prize. Two ways. One is go to the Web site and by the way you can do this right now open up a new tab in your browser. If you're watching on a computer a desktop or tablet open up a tab. Keep it going so you can hear and go in and type. ReachYourPeakLLC.com/vacation. That's ReachYourPeakLLC.com/vacation or if you find it simpler to do this on your phone just text the word peak. That's P-E-A-K to the number 661-535-1624 one more time that is text the word peak to 661-535-1624. And just another quick shout out that either method you choose the underlying engine the thing that's making this all work. The technology is power texting dot com by Jason and Rhonda. So not only are they are our sponsor but we are also a client of theirs and it's a phenomenal phenomenal automated system. If you're into marketing and if you're watching the show odds are you are highly highly recommend you go connect with you see him right now in the comments Jason W. nest on Facebook and connect with them and check it out. So go ahead enter that right now and we're going to come back with that big hard hitting earth shattering question for Ken and just to now really let you off the hook Ken. I want you to know that when asked this question there is no such thing as a wrong answer. In fact it's quite the opposite. The only correct answer is you probably guessed it. It's your answer. I've asked this of countless entrepreneurs on this show in the past. Thank you for the likes and loves. Oh I love you guys. And the interesting thing is to date and I say this every time because I just know it's going to happen at some point but to date no to have answered it exactly the same way. It's very interesting. So are you ready. I'm ready. Ken Spohn. Are you ready? You are ready. OK. So Mr. Spohn. How do you define success?
Ken Spohn:
Hmm interesting question. I define it by my goals and I'm trying to. I'm trying to give a right answer right now because I know. Well here's the thing is I know successes as defined successes. Defined by communities. So there's a difference between community success and my success. So I would say that I reached an outcome a desired outcome. I took the line actions and produced results. So that's all I got. It's pretty cool.
Brian Kelly:
Yeah. And I would say it's not all you got. It's everything and it because it's yours. Reach the desired outlook and took the actions to get there. And you know that is huge. I mean how many people how good does it make you feel when you have completed a task. Even one of many during a day right. And then when all those tasks accumulate and they are accumulating toward your desired outcome whatever that goal happens to be which is usually bigger than one task it's an amazing feeling isn't it. And for you that feeling translates into the word success. And that's a beautiful thing. Success is not a black and white definition success is what each person defines it to be. And true to form can guess what no one else answered it that way before you either and you know the other cool thing I'd like to point out and this is also true everyone until now and I hope that this trend continues that the answer we never get on this show ever. You know it. Let me ask you this Ken. Is money important to you and your business to grow.
Ken Spohn:
It plays a part and I would say absolutely it is.
Brian Kelly:
And see you're even taking another step in proving my point that not a single guest has answered Well you know something like Well when I reach my first 10 million or my first million or whatever it's never money centric ever. Money is a vital component of everyone's business if they wish to scale and grow and serve more. And it's very important. It's just not. And we could tell just by your answer. It's not the most important and I like to not argue but bring up the fact that my opinion is that is the very reason people like you and I are successful because we're not in for the quick kill we're in actually for the opposite for the long term being able to help people like you are doing with your coaching business helping people to succeed at a greater. That does what fulfills and gives us purpose and money is important. Yes it always is and I don't ever want to discount that. The thing is if it's your your primary focus all I can say to you is good luck. Not now you can to everybody in general so a serving giving attitude of gratitude. I mean we've heard a lot of those through our readings I'm sure man look at the likes and loves they're just coming in like machine guns I love it. Keep them coming. Man Oh I hope you're feeling that. We're getting a flood of real love. Yes. With Jason, Rhonda, Craig. It's been it's been awesome. I appreciate all of you for coming on. Now I want to give you know there's another gift we have to give away. And by the way if you haven't already done so go ahead and text peak to that number. Which 661-535-1624. Go ahead and do that quickly. Can you had something you wanted to share with our audience. You had a gift to be more specific if you wouldn't mind. I'll pull it up and give you the con so you can quickly explain to the folks what you have to offer for them.
Ken Spohn:
So yeah basically it's a free shorties for a 45 minute consultation to see if I can help you and your business take its next level so if you're at a six figure income earner and you want to hit that seven that's for you if you've got the 7 you want to hit 8 then that's for you. If you're just starting out it may or may not be for you as you have other other things to work on. So I work with basically with people that already are established and so if you go to my Web site or you just go to Google and type in the ninja coach my Web site is up and scroll down to the bottom. There's a free consultation for 45 minutes and we'll you know go through your business what what your goals are. If I think I can help them we're a good match then you know I'll let you know what the program's about and we can go from there.
Brian Kelly:
Well fantastic. Let's walk them through that real quick. I've got the site up on the screen and you cannot see my cursor but there is a monstrous I shouldn't say monstrous a very large button from left to right that says Free breakthrough strategy session. That's actually a button. So click on that big old gold bad boy and what happens is you will see the ensuing screen just like this. I want to buy the experiences really know what they're going to be expecting and then under category is it. What should they select. Ken, is it consultation?
Ken Spohn:
Yes.
Brian Kelly:
And then the there we go to service and what would that be free consultation free consultation.
Brian Kelly:
Cool. And then coach I think you want to choose Ken Spohn personally but. Yeah. All right. And then from there you just click next or type in the different the date on or after I see how that works. OK. Cool. If you click on that field you can pick a date on the calendar and then a time. That's best for you and it will pull up the times that he has available to offer you that 45 minute consultation and you can tell how laid back is I don't think you're going to have to worry about any hard sell tactics at the end. If there's a fit there's a fit. And here's what I tell all of my friends my colleagues my clients is you know what if there's anything about this that feels right you know there's part of you saying hey this I know I should check this out. And then there's that other part of you called resistance that is telling you. Yeah but you know it might cost something. And that brings up maybe some discomfort in your mind that is your subconscious at that moment telling you to do it go forward. Because every time we reach out and go beyond our comfort zone that is a point of growth. The combination the magical combination is you see something that looks right. You have a good feeling about it. You know it's going to pop potentially reap great rewards but you have that little nagging other voice telling you for whatever reason that maybe not at the time blah blah blah whatever it is that means go do it do it right now. Go there right now click on another tab go to KenSpohn.com So it's K E N S P O H N so it's like John but put s p WHERE THE J would go Spohn KenSpohn.com and then scroll down to that nice wide button that beautiful gold button click on that and enter the information there connect with Ken. Is there another way to connect with you outside of the Web site maybe Facebook?
Ken Spohn:
Yeah go again, type of ninja code the ninja coach and Facebook my profile come up also my page my Facebook page so they can connect with me got way too fantastic and I love the ninja coach that's such a cool moniker.
Brian Kelly:
So that's it for tonight. I appreciate everyone. I will go review the entries if you are the winner you will be personally notified via text through power texting dot com. Thank you once again Jason and Rhonda for that wonderful resource. Thank you all for watching online and listening for those you watching live. And for those of you that are listening and watching as a recording appreciate you love you and like you just like you have loved and liked us and I can't wait till we meet again again we do this every week Thursday nights we'll see you on the next Thursday night on next edition of the mind body business show on behalf of Mr. Ken Spohn. This is Brian Kelly saying, Be blessed and have a wonderful wonderful night. So Peace out. Love it.
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Ken Spohn
Ken Spohn "The Ninja Coach" ( what his clients call him ) works with service business owners and their staff ( The TEAM ) in developing their leadership, performance, accountability and communication skills, so their clients feel like they have no option but to keep coming back, while creating the life and life style business that they dream about.
Connect with Ken:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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