Special Guest Expert - Ken Van Liew
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Announcer:
Welcome to The The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, Welcome, WELCOME to The MIND BODY BUSINESS Show. Baby! The bar has been raised yet again, not because of me but because of our special guest expert Ken Van Liew. He's sitting there. He's staring at me right now. You can't see him but I can. He is ready. He is ready to go and ooze value all over this wonderful, wonderful show. How are you doing this evening? Hello I'm Brian Kelly, the host of The The MIND BODY BUSINESS Show. And real quickly, for those of you that might be here for the first time, The MIND BODY BUSINESS Show. What is that all about? Well it's about what I call the three pillars of success. In my 54 years now, on this planet, by focusing on successful people, what I've learned, that there are three patterns that develop with each and every one of them, that I personally have followed. What that starts with is mind. That meaning mindset. So when you're able to create an empowered, powerful, permanent, life changing mindset, then you can become much more successful. Again, that's what each successful individual that I have come onto this show has achieved, including Ken Van Liew. I cannot wait to introduce him to you. I promise he's coming on soon. Mindset... Then there is Body. The MIND BODY BUSINESS Show. Body, what is that? Well, it's literally what it stands for, it's body. It's taking care of yourself physically. It's taking care of yourself nutritionally. I like to say that the mind and body are a team. Even more importantly, the mind and body are your team. With one not operating at peak levels of performance then the team as a whole is suffering. You get that, right? So it's a team effort. You want to concentrate on and master both, as close as you can to becoming a master at each. Then there is business. Now business is multifaceted. There's sales, there's marketing, there's team building, systematizing, scaling, and you name it. There's a lot to business and it does take experience. It does take some talent but it also takes just know-how and knowing how to model others who have achieved success like, you guessed it, Mr. Ken Van Liew who is on right now. It's amazing. If you were to master just one of those areas, either mindset, body or business, then your life will be improved many fold. I kid you not. Now imagine all three of them. Once you've mastered all three, then you are operating at what I call, a level of peak performance, of your absolute peak performance. Hence the name of the company. Reach Your Peak LLC, that is where it came from was the The MIND BODY BUSINESS Show. I call it like a tripod. So if you have a tripod holding up an expensive piece of camera or equipment and you kick away one of the legs what happens? The whole thing comes tumbling down and something might break. Same thing if you're not operating at a peak level performance in all three areas, The MIND BODY BUSINESS Show patterns. I've seen that successful people have developed. Then you're just not operating at a peak level of performance. That's not to shame you. It's just to say one would now be the right time to focus on what area you need to get into first and if you don't have any, I would say start with mind, always. It is the foundation of everything. It's business personal success period. That's that. Speaking of success reminds me of a story many years ago. I was in a gentlemen's office.
Brian Kelly:
He was a multimillionaire owner of a business and he had called me out there. I flew out there. We were signing a contract. A nice healthy one. I was there for actually two days. He flew me out there picked me up in a limo and put me up at a hotel. It was a phenomenal experience. I just remembered, that this is quite a few years ago. I remember at one point. I'm sitting on his couch, in his office and it was a large office. It was almost a house-sized corner office and I sat on his couch. He's standing, facing me. At one point he just goes, "Brian. If people only knew. If they only knew. If they just did this one thing. If they just did this one thing they'd all be super rich. Wow! I'm interested in knowing what that is. Would you please tell me and at that point he kind of turned away from me and went to the back wall. The one right in front of me, but behind him and he reached back. There was a large cabinet from floor to ceiling with two doors double doors. He reached and grabbed both handles and opened it up to reveal its contents. What I saw was very similar to what you see behind me right now. It was shelf, after shelf, after shelf of books. These were books on personal development, on business, on everything we just talked about, on mindset, on sales, and on marketing.
Brian Kelly:
Everything was in there. The interesting thing is I made a huge, huge mistake. That moment I decided not to believe him. It cost me over a decade of time. Which is okay. Looking bac,k I'm not one of those crying over spilt milk type of persons. I still get a lot of experience. I get to build on all of my mistakes and all my wins. The cool thing is, thankfully, years later, I ran into and became a mentee of another individual. He became my mentor. Hughes was a public speaker. He held seminars and I worked with him for several years. The last two of which, I actually spoke from his stage to teach his students. I was his main trainer for a couple of years. At one point we're in his house, hanging out, and he's walking out with headphones on his on his ears. I was like. "hey man, what are you listening to? I'm just curious. He pulls it away and says, "Oh these? I'm listening to a book.".
Brian Kelly:
"Wait, what? You're listening to a book?" Now granted, this was not a - technology's been around now for quite some time. Back then, it was fairly new. So I said, "What is that? Sounds interesting?" He says, "Yeah, I'm listening to a book on something called audible." I said, "really? I got to try that."
Brian Kelly:
Now I've seen my mentor, who's highly successful, years later, doing the same thing that the other guy, many years before, said to do that. That just tripped the wire in my head and said it's time. So I began listening and realized I love listening to books way more than reading them because my eyes get all red, bloodshot, and tired. I get tired. All that stuff. I ended up listening voraciously and reading voraciously, book after book, after book. The cool thing with audible is, as you're listening, you can tap on the screen, there's a little icon where it stores what's called a bookmark and instantly it stores that location. You can go back later and instead of rereading an entire book you just go through the bookmarks and save a ton of time. I thought I'm going to start doing that. So I started wearing that button that I like to say and what I like to do now is segway into a segment that I appropriately call Bookmarks. (Shows info on screen as announcer speaks.)
Announcer:
Bookmarks, born to read. Bookmarks, ready, steady, read. Brought to you by REACHYOURPEAKLIBRARY.COM.
Brian Kelly:
You see it next to me there. by the way for those you watching, listening, even if you're on podcasts later, maybe you're watching on Roku or even Amazon TV fire because we are all over the place.
Please stay with us. Now be in the moment. In other words take out a pad of paper and a pen. Old school, I know and write down the resources you are hearing rather than Going and typing it in on your browser and seeing it. What's that all about? looking at it as we're talking because if whoever is present in the room so to speak we teach us from stage all the time. That's where the money is. I kid you not. So if you leave and you miss one minute, especially of Ken when he comes on here very shortly, that could have been that one minute that absolutely changes your life forever. So just do yourself a favor take notes, stay with us, and stay focused. By the way, comments and questions are very welcome. Wherever you're watching, from whether it's Facebook, Periscope, or YouTube Live, we're all over. We carpet bombed market this show everywhere. So reach your peak library real quick, what that is, is it's something I put together truly as a gift for you. You the listener, you the other person watching, it's a collection of all the books that I personally read that had a profound impact on me personally. Now some were as you know one thing or two things within it maybe not the whole book somewhere the book from beginning to end. Just crazy like the one I'm going to play. I'm going to play a bookmark for you here in just a moment.
Brian Kelly:
That is from one of those books that beginning to end and it's actually on the screen right now. Hint, hint, wink wink. I put all this together for you. If you have not started reading or maybe you already are reading and you're curious what other books are out there that might be good. This is a perfect place for me to come. This is not a site for the purpose of making money for me. It is there basically as a library for you as my gift. I'd love for you to be able to access that. Without further ado, what I want to do is jump over to the actual bookmark. Today we have the wonderful Uncle Grant. Cardone. He is going to be talking to us for a little over a minute. What I want you to do as you're watching and listening right now is one more time, I'm going to continue to harp on this, because even I personally take notes and I'm running this entire show. Take notes on this. I want to play and you're gonna hear Grant's voice, his soothing, wonderful voice. Everyone loves Grant Cardone. Listen in for just about a minute and then we will move on and bring on our special guest expert. So go ahead, listen close and take notes. Here we go.
Grant Cardone:
In order to make good things happen more often, you cannot afford, ever, to act like a victim. Good things just don't happen to victims. Bad things happen to victims and they happen to them quite frequently. And all you got to do is ask them. Those who embrace the victim position will gladly go on and on and on with you about how they had nothing to do with the many bad and endless breaks they've had in life, their life of being a victim. There are four consistent factors in the life of every victim. Number one, bad things happen to them. Number two, bad things happen often. Number three, they're always involved in the bad things they were involved. Right? And number four, someone or something else is always to blame. Successful people on the other hand take the opposite stance and you must take this stance in order to acquire and maintain success. Successful people assume that everything that happens in their life comes as a result of their own responsibility, not because of some outside force. This is going to promped them to start looking for ways to move beyond situations and take control of not having bad things quote unquote happen to them.
Brian Kelly:
Alright. We're going to stop it. There is some profound words of wisdom from Mr. Grant Cardone there. Just love this guy, his energy, his messages. This is one of those guys that you talk about action taker. If you've never heard of Grant Cardone. He has a series of books out. I have read every single one of them. All of them and they are in the REACH YOUR PEAK LIBRARY. So go ahead grab those. I would start with THE 10X RULE. It's one of the most popular and it's profound. It's amazing. The thing I love what he's talking about there is being responsible for your own results that you have today in your life. We teach this from stage, being at cause with with your life. Where you are today is 100 percent your responsibility, no one else's. That is the mindset of a successful and all successful individuals, is that they take costs and they're responsible for their actions. Speaking of successful people I think it's time that we bring on the one and only. Well. We'll bring him on in just a second. I'll tell you who he is. Just in case you came on later here we go. It's time for our special guest.
Announcer:
It's time for the guest expert spotlight, savvy, skillful professional, adept, trained, big league, qualified.
Brian Kelly:
There he is ladies and gentlemen. The one, the only, the man, the myth, the real estate legend Mr. Ken Van Liew. How are you doing Ken?
Ken Van Liew:
Excellent, Brian. Thank you so much.
Brian Kelly:
This is gonna be off the charts. So what I want to do is, real quick, let people know about you, just give him a brief overview and then we'll jump right into it. Sound cool?
Ken Van Liew:
Absolutely.
Brian Kelly:
Sweet, sweet! Ken is an author, an educator,an engineer, and one of Manhattan's most successful, real estate experts. That's Manhattan New York. By the way for those of you that are on the West Coast that really don't get that. Ken Van Liew has garnered international praise for his work in various facets of the building trade. Over the years Ken has managed the syndication and development of numerous, high profile, real estate developments, totaling more than, get this, one point two billion dollars, that's with a B, in capital investment. Ken holds master's degrees in civil engineering from the New Jersey Institute of Technology and in real estate development. That's two master's degrees, ladies and gentlemen, from New York University. In addition he has lectured at the Real Estate Institute New York University and College of Engineering Rutgers University. My, my, my what a nice laundry list of accomplishments and accolades and experience. Before I finally turn the mike over to, I apologize but I wanted to remind folks that are watching live, that you will have the opportunity to enter to win a five-night stay at a five-star luxury resort in Mexico. Compliments of our wonderful sponsors at powertexting.com. That's Jason and Rhonda at powertexting.com. So be sure to stay to the end and we will show you exactly how you can win that trip. We give a trip away every single show. I kid you not. Alright. With that, Ken! Finally. (Laughter from both parties) Hey man. I love the bio, everything. It tells a lot about you, to us and our our listeners. I wondered if we could dig a little deeper and kind of get closer to what makes you tick, because that's what I really I'm curious about is the super successful people. What's going on up here and so specifically like let's say you get up in the morning your feet hit the floor. We're all in a state of grogginess at that moment. Most of us, I am I know. Then you start to come to consciousness and you're waking up and then you realize the day is in front of you. What goes through your mind that motivates you that drives you to get up and go after the day with vigor, with passion. I mean looking at you. Talking to you earlier. That's who you are. You're a man of vigor and passion. Then if you wouldn't mind, right after that, is let us know what projects you're up to today.
Ken Van Liew:
Sure absolutely. Great question. So what motivates me. It's funny because you talk a lot about mindset right? Real estate has kept me up late at night and woke me up at 5:00 in the morning for many, many years. Like anything else in life, you know, we all have our periods of time where we have to do some course correction in our mindset. What I found when I'm like down in the dumps, you're thinking about what's wrong with this situation? I always make it much bigger than myself. Really now it's all about contribution and giving back. I start my day out with really looking at what my purpose is, which is to use my knowledge and tenacity. My drive, really to motivate, inspire, and transform others into their greatness. That's what really drives me to get off and stay up late at night. I go through a morning routine and I may have forgotten the second part of the question already was a lot but my morning routine starts out, I wake up groggy and I do a cold shower. That gets me going and right after that, I meditate. Then I do an effortless prosperity reading. Then I work out. Then I fuel my body. Then I kind of get my day started. That has worked real well for me because it really gives me unlimited energy to serve the purpose that I'm really living for. I'm not quite sure if I answered the questions.
Brian Kelly:
That's a power morning right there, I tell you. What was the second one or the third, when you said you took a cold shower, meditate effortless...
Ken Van Liew:
It's an effortless prosperity reading, a study with B John, all about clearing to create and it's a 30 day read. I read it every day and it's just profound. It clears your mind. I went to a meditation and then I feel my body do a little workout fuel my body. I'm ready to go around 9:00. I get up early and it's kind of my my drill. When I miss that you're kind of off cue.
Brian Kelly:
I love that. Wow. That's a power morning. So here's another thing for those of you watching and listening. What that turns into is, Ken has what's called discipline. He does this each and every day and there are days where you get things happen. Like you might be traveling late and it makes it difficult, you might be in a place where you can't work out with proper gear. There's different things that happen. As a habit this is what Ken does. What do you do watching and listening. As a habit that helps to propel you to operate at a peak level. He just said everything we just talked about except for, well he did, the next thing after workout was he dove into the business, right, at 9 a.m. or so. So fantastic. The other part and I apologize for giving you so much there, is if you don't mind. What project have you found that you're passionate about, that you're working on right now? Just so listeners can have an idea what you're into with them.
Ken Van Liew:
That's that's a great question. So you know I still build the New York City all the time and two projects that I took on for 2009, actually three, is I started writing The Modern Wealth Building Formula, which is basically the formula I've used my my whole career. I was very fortunate to get three chapters on for an interview with Jack Canfield recently, which which is just fantastic. Another project that I'm working on is we're going to create, because of all the opportunity zones in America now, a hundred million dollar fund to get started with investing in opportunistic real estate development throughout the country. Those are my two primary projects and one other thing that I'm really focused on is, The Modern Wealth Building Formula, something that I use. I have over one hundred eight thousand hours in real estate development and construction. People don't have a lot of time and they're pressured to retire in a comfortable situation. I've developed a program called The Elevator to the Penthouse Program, which basically helps people accelerate and learn the amount of wealth building formula so that they can succeed in real estate a lot quicker, than if they were trying to do it by themselves. Those three projects have been keeping me busy in addition to my three kids and my wife of 30 years. My plate is full, but it's fun. It's not like work is when you're working your passion. I still see five hours a night. Not by design, it's just I have unlimited energy with the way I fuel my body. I know the way I eat makes a big difference. It really makes a big difference.
Brian Kelly:
It so does. Thank you for bringing that up because, I mean a lot of people will discount the fact that they need to take care of themselves, both body and mind. We'll hit that a little bit heavier in a second. Accelerating real estate, that is so needed. To me real estate is, it's like music because I've never played an instrument before, so you can understand what real estate is to me. I don't know the first thing about it, except that I have a home and I live in one. I've not ever gone into that area and I've seen so many succeed at it. It's great. Do you have a copy of that book that you mentioned? Can you hold that up if you do?
Ken Van Liew:
Yeah, I do. (Ken holds up book) My old favorite book was Think and Grow Rich (by Napolean Hill). Right now, it's the Modern Wealth Building Formula and we're just real excited about this. It's going to be coming out in September, this year.
Brian Kelly:
Sweet. So for folks to get a copy of that do they get on a pre-notification list of some kind or just connect with you?
Ken Van Liew:
Yeah you can go to my website. It tells you a little bit about the book. I'm pretty easy to track down. I'm even sharing the first free copy so you'll find my cell phone and number, how to get there. The first three chapters, I'm willing to share because I really want to help a lot of people and the goal here is to follow Jack in his footsteps. He sold five hundred million books. If I sell a couple million I'll be happy, not for the money, just that I get the message out you know?
Brian Kelly:
I can see the new series now, Real Estate Accelerator for the Soul. (laughter from both parties) Awesome. Thanks for that and we'll give everybody a detailed information, exactly how to connect with you near the end of the show, if that's cool? I think a lot of people will want to connect with you. I love how you brought up the three kids and the wife of 30 years because just before, we learned, both of us are coming up on our 30 year wedding anniversary. Has yours occured already or is it coming up?
Ken Van Liew:
It was last year. We did Martha's Vineyard. I've never been there and it's amazing.
Brian Kelly:
I'm going to put that one down because ours, my wife and I, is a month after this. It's next month, in May. We're gonna be in your backyard,buddy. We're coming to New York and I'm gonna have a fun time for a week. We'll have to connect somehow, some way. What that really brings out is, that Ken is a real person, just like anyone else. Everyone is. No matter how successful, they are...what that means is, if Ken can do it, yes, you can do it too. You just need the right mentorship. You need the right attitude. You need to be an action taker. You need to follow the three pillars of success and work on your mind, as Ken does, on your body, as Ken does, and obviously, on your business, as Ken does. You're seeing an example. The easiest way to achieve success, that I have found, is to find someone that is successful and model them.
Brian Kelly:
There's no need to reinvent the wheel. Just model them. Find somebody that's willing to help you along and be willing to help back. Give them something for sure. Don't just take, take, take. Especially when they have achieved a certain level where they don't have so much time. Charities are often one of the great things to discuss. See if they have a charity that they're fond of and see how you can help, but going without giving attitude at all times. That was a good segue. We talked about reading. Would you consider yourself an avid reader? Most people I've run into that are successful seem to have this quality as I've learned, as you heard. If so, what's the latest book you read or even the most fascinating, your favorite? I saw one favorite but maybe a different one?
Ken Van Liew:
That's one that my mastermind group would read the chapter every two weeks consistently. It's funny because you talked a little bit about audible. I like to read but I do the the 30 credits every year. I probably listen to at least 30 or 50. I read what I'm writing now and I just finished reading a pretty fascinating book called The Formula. If you've read that by Albert-László Barabási and it's really about artificial intelligence and how you could literally figure things out before you even do it.While I was fascinated by it, I want to use artificial intelligence to find deals in my field. I read Tim Ferriss' book years ago. I never even knew he wrote wrote the book. I felt kind of ignorant. Tools for Titans that I just picked up and I want to read four-hour body after that. I'm always and that's the ones I carry, let alone, I'm listening to a few too. It's always feeding that information, into the head. It's so important because it's easy to go into your head in a negative way, so you might as well be listening to positive stuff.
Brian Kelly:
Amen brother. I mean that here is a perfect substitute for negative things like the news. We don't watch it in our house. The only news I tend to get is pay people posting on Facebook who do watch the news. Then I can at least filter and say Yeah, I do want to see what that one's about. That's the way to - No I don't go down that rabbit hole - and why not plug in a book or open a book and read it physically> I love to do this in the car. I'm in the car a lot. This is California baby. We're always in the car motoring. I mean New York, you're probably in subways a lot or or Ubers or taxis. What a perfect place. What else are you going to do right? Why not make it productive? I mean, I call my car my university on wheels. It's amazing. I've read more books in the car than any other location, otherwise I would be listening to music right? The cool thing is, I can concentrate while I'm driving. It's amazing that the retention for me, personally, is very high and it doesn't take much. It's less than turning the dial on an old radio if any of you remember those in a car. It's even safer than the old radios on cars, when you want to tap that bookmark symbol. I highly recommend everyone just jump on audible if you enjoy listening to books. It's - WOW! Oftentimes the author, as you just heard Grant Cardone, oftentimes the author themselves will read it. So you get to hear their voice, you get their inflections, it gives more to it than if you're just reading it. You don't know what the emotion is going into it. It gives it another element, another, - don't know the right word - dimension, I guess. It's phenomenal let's say.
Brian Kelly:
Fantastic. We talked about it a little bit. Actually you did, that you do this every morning, you go workout. Taking that a little bit deeper, just how important is physical fitness to you, not just your business, but also your personal life, altogether. How much importance do you put physical fitness in that realm?
Ken Van Liew:
Yeah. Health and fitness is right up there with family, almost. I get my body adjusted each week. I step on the scale. I do hair testing and dry blood, and wet blood analysis, periodically, to really look at my river of life. I don't deprive myself. When I want some dessert. I have my swag days. Pretty much I'm just consistent. I don't really put alcohol or caffeine into my system and it works. All of these additives that people think are going to motivate them, really doesn't work. It's actually, less is better for the body.It's really important. Not that I don't want to sleep more, I'd like to sleep more, but it just gives me energy to give back. I'm always there with my family. I'm always up early. My son when he comes in from leave, I'm the guy picking him up 5:00 in the morning at the airport, all charged up. It's just a fun way to live. You know honestly.
Brian Kelly:
Love it. Love it. Love it. I love all of it. So adjusted, I'm assuming, I could be wrong, but chiropractic?
Ken Van Liew:
Yeah.
Brian Kelly:
Yeah. I remember I used to do that on a regular basis and I should probably jump back into that, because no matter if you have a back problem or any joint problem at all. It's like fine tuning of the skeletal system because of all the ligaments and everything. Then when you work out you're strengthening those tendons and muscles surrounding those. So that's like a perfect one too. That will keep you upright much longer than the average individual. We we hope and pray, knock on wood right? So fantastic. Thank you. So listen everyone. This is just as important as how to make that big real estate deal. His big real estate deals may not come to fruition at all if he didn't take care himself first. Does that make sense? It's time to lay the foundation for your life, for the rest of your life. So really get into mindset techniques. There's a science called neuro-linguistic programming. It's amazing. It's not woo-woo. I know that because I thought it was at first, myself, and later became a certified NLP practitioner. It literally changed my life and I don't say that very often. That's just one way to do it. So get going get moving. Start taking action and change your life for the better and do it now so you can be like Ken Van Liew.
Ken Van Liew:
You made a good point there. Yeah absolutely.
Brian Kelly:
So yeah went in business, we get it. We have ups and downs right? I mean wait. Let me ask you first. Now that you've achieved this level of success, it's just a smooth ride every day right? No problems ever come up? (Both parties laugh)
Ken Van Liew:
Not at all. It's been an interesting ride. Starting with ten bucks and developing a 17 million dollar project with no money and no experience. Then rolling in what I earned, into a waterfront property,to lose it when the towers came down, and to build myself up again in 2008, to be in major deals with Lehman Brothers. They crashed and burned. Lost it again, came back. I wouldn't say it's as bad as that now but what I had to really adjust my mindset. There was one time I was running like six high rises at once and I was just like, everything is a problem right? I let it start to get to me until I was able to shift my mindset, that the business, the What so the business is a problem. Right? If you could come from a place that there's nothing wrong, it's just a problem. When they call you, you're there to solve it. Right? So why add the stress to it and just buy that little mind shift, my capacity went off the roof. It's interesting how how that's so key. Really just, believing you can do it. That's half the battle.
Brian Kelly:
Fantastic! There it is again. Here it is. It's coming to the top, not just because I said at the opening of the show, but the patterns, mind shift. He had to go through a mind shift or shift his mindset, so he could then handle things differently. It's not about what happens to you. It's about how you react to what happens. Then I reframe it, instead of it happens to me, it actually happens for me. It is exercising me in a way that will take me to a place that's even better. Even if what happened wasn't positive, are you catching this? Those of you that are watching. OK. I'm not asking Ken, but yes. It also makes life so much more fun. I don't know. It's just amazing to have that kind of mindset going forward. Then you look atthe common thing that people go to is, the glass half full, instead of the glass half empty. It truly is like that. I mean once you do that, now you're looking for solutions not wallowing in self-pity of all the problems I have. Oh God what happened to me? Now you're like well, okay. That's an issue. Let's see how we can solve that. What do we need to do? You just go after it. And that's what the Ken Van Liew does or he wouldn't be sitting here talking to us right now. Phenomenal! I got to give a shout out for Ken Spohn. Thank you so much. Ken introduced the two of us. Wow! I'm so blessed! I'm so happy! I appreciate that Ken and I love having you on. Ken Van Liew there's two Kens. I love it!
Ken Van Liew:
My ninja coach buddy, Ken.
Brian Kelly:
Ninja coach. He's an amazing guy! I just ran into him in Arizona last week at a cool entrepreneur event by Jeff Fagan and my buddy Jason Nast.
Ken Van Liew:
Nice.
Brian Kelly:
The the very sponsor of powertexting.com. Nice plug. Alright now, so we go on this roller coaster. We go up and down. You went through some serious downs and then turned it around. You're very resilient and you're very persistent. Again these are qualities of successful people. Let's take it back now. You've had some of those nice peaks where you're doing something and it's really going well. Looking back, could you think of one incident that was your most satisfying moment in business for you?
Ken Van Liew:
Yes. I would think the most satisfying was the day I cut the ribbon on my first real estate development. I had just turned 30 and I had three year old twins and a large six figure debt. I had to make it just like it's only going one way. When I cut that ribbon, that day, I think I had some tears came that my eyes, honestly.
Brian Kelly:
It's amazing how it's a culmination of everything that happened before, how you got there, where you were, and then the release of ah at last. Everything was worth it, at least up to that point right? Like, wow! Then you can exhale. It's liberation. I could imagine. It's almost like having a kid right? It's nice. He made it. Fantastic! Everyone can see what a real person Ken is, real emotion. Look how transparent he has been since we began. He's telling us how much in debt he was. That's what successful people do. They're very authentic. They're very real. That's the thing. There's a common misnomer out there and I think in large part, due to not, just media per say but shows like movies, television shows, where the perception of people that are wealthy, they're snobby. You don't talk to me because I know you're a little person and that's not the way it is. It's exactly the opposite. They are like Ken. I mean look at this guy. You can hear him. He's got this soothing voice. He's always smiling. He is very friendly. What he said earlier, I've heard from every successful person that's been on this show, was he loves to help people. He said those words and that's the way people have made money, because they're at cause for everything in their life and they're not looking down their nose. Okay, there might be an outlier here or there. Sure. You may have met one but don't let that cloud your judgment at all. These are the most wonderful people. That's why I feel like I'm in a family anytime I go to a workshop or seminar that are filled with people like Ken. Ken and myself, we get to roam around and have a good time. We meet with family and we've never met him before. It's phenomenal because of that great, positive mindset that everyone has. Until you've experienced it, it's hard to explain. It's amazing. Now as you go along and things are happening, you're having family, you're in debt, and I'm sure that along the way that as you're climbing and maybe even today. I mean it could be even today that certain things in your life have to take a backseat to get there. I think many of us can relate to that for you. What sacrifice have you had to make to become a successful entrepreneur where you are today?
Ken Van Liew:
Yeah, that's a good question. I wouldn't say that there were sacrifices by choice, but you kind of regret some of the things you did. I would say that if there was a period of time that I sacrificed my health. I weighed two hundred and forty-eight pounds when I went to life mastery with Tony Robbins in 2001. Today I weigh one hundred and eighty-six pounds so I would say I sacrificed my health for a while. I wasn't doing what I do today. The other thing I sacrificed, I had twins at twenty-seven. When I kind of woke up and realized you know what? I didn't even know what syndication was when I realized that I'm like okay I could do this. By the time I was 30 I had cut the ribbon and there was a period of time where I wasn't around with the kids. At the country club, playing golf, and wining and dining. The kids were like The Little Rascals, the woman haters club or something. They they had a little thing going. Dad wasn't part of it. I had to work myself back in. Mom took him to museums and pumpkin picking and all those days I regret it. Years later, I went and -. I mean my my wife did that stuff with the kids until - we even do it today we go pumpkin picking; apples, the whole thing. I just went back and I did everything I missed and you know created special times for my children and my son. I became an Eagle Scout. I put the uniform on. I hated it but I was I was a leader for 10 years. I took my other daughter out to date nights all the time. She's now a culinary nutrition master. My other one, I would drive her to the barn, five thirty in the morning and she's equestrian master. Those special quality times with each one of my children gave us these magic moments, that hopefully, they'll never forget. I was with my daughter today. We had a wonderful lunch and we just always go back to those special times. That's the sacrifices and the work I had to do to bring it all back. It's just paid over. It's amazing! It's a real amazing life right now and I try to help others. It's not perfect. We're all challenged. That's what we're here for. If you feel down, just get up. There's always somebody that could be there to help you. The mind can answer any questions. So that's why you have to ask the right question. I mean rambling on there Brian.
Brian Kelly:
No problem. That's why we are here is to get the wisdom and value from you.
Ken Van Liew:
Yeah.
Brian Kelly:
That's a lot. Ton. My gosh it was like. It's like we're brothers from another mother there. That was interesting. The interesting thing is I don't know if I'd call it, sacrifices. I love that! It's a different frame of mind to not go there. It's interesting. Another guest of mine did the same thing and I just found that fascinating. I love it! The other part was, I also went through a period of basically, I did nothing with the family. I hate to say it, but I didn't ignore them. It was so important for me to move forward that they became second seat and second seat was no seat because all of my effort was going into business. Thankfully communication was involved and I woke up. This was many years ago. Then I said, "my gosh, what is important in life?" My kids were really young at that time. I have two myself. I righted that ship and yes certain certain times this happens (Makes an ocean wave signal with hand) but never this anymore (Makes a downward motion with hand). Now all the kids are grown. Same with you. So we have a lot in common. It's so neat. Please tell your son thank you for a service. Next time you see him. Appreciate what he's doing. I can tell you're a proud dad. Just talking to you, especially before the show. I love, I love, I love people who are family centered which you are! There's no doubt in my mind because that's the way I am. It wasn't always the case and like I said sometimes, (Wave signal again) this happens but the trend line is like the stock market going up. There might be peaks and valleys along the way but it's always going up. I love, love, love family. So I think that's another attribute that folks should look into if they are neglecting, in any way, their loved ones. Just take a look at it. I mean we're not here to smack you upside the head. Maybe we are, to say, wake up, think about it, take a step back, take a day off, take two days off and recharge the batteries with your loved ones. Put it on your calendar. Make an appointment that's just as, if not more, important than your business itself. Trust me, things will start changing around better if that's where you're at right now. Not everybody is and I get that. My gosh, can you believe it, we're close to 10 minutes from the end. It cannot be. So we've got to keep pushing forward and Brian's got to stop blabbing. You've been doing this real estate investing for quite some time now. Back from your 20s, late 20s, 30s when you got your first big deal. It's been a while since then. You've had what I would term as long term success and I've noticed there are people I've run into that are after the quick kill. They just want to get that quick, big cash and the unfortunate thing is, when they go about it that way, they don't think about the long term. Once that cash is comes. It also goes They're not do anything to replenish it. They don't have a long term plan. So for you Ken what would you say for our listeners is the best way to achieve long term success such as you have.
Ken Van Liew:
Yeah that's a great question. I'm going to expand a little bit on mindset because I break down my mindset analysis into eight categories. So I have a mindset for my spiritual, for my health, for my career, for my finance, and for my relationships. I each one I have a very specific written outcome with purposes, that support that. So when I look at the things that I have to do to accomplish that outcome I learn how to leverage and do 20 percent and get 80 percent of the results. That's the whole idea, but the mindset is really broken down to the point where like you know if you're if I'm going to cross country you know my road map is like precise. So that I hit every single spot. Right. From that mindset you know it obviously generates a very lengthy plan my plans. I look a year out like I have a year snapshot where I literally plan you know a year out on what I want to accomplish and then it's really consistent and continuous execution monitored by an accountability coach, where, literally I'd say five out of seven days a week, I get somebody hold me accountable for the goals that I write on that Sunday night. I do a whole 13 week thing. I do a quarterly measurement and I really have I have a couple mastermind groups where they hold me accountable for quarterly stuff. That's really it. I would say mindset plan, consistent and continuous execution with an accountability coach, really has helped out for long term success. I actually have nine coaches right now. I'm learning how to get on TV. I have a personal coach. I have one for some other media training. I have a TEDX coach. I have a computer marketing coach. I get coaching from from every single area and it works. I found one last point, that you want to do what's fun for you and hire people to do things that's hard for you and fun for them. You know, in other words. I'm starting to do that more and I was always one of those guys I got to do it myself. It doesn't work that way. You've got to share the growth and everything with everybody.
Brian Kelly:
Wow! So everything you just said that's, my goodness. I'm going to record this show, take it off of Facebook and everywhere else, and I'm going to charge for this. (Both parties laugh) I laugh but it is worth, I can't tell the people watching, everything he just said. Thank you so much for saying that you have coaches! Then nine coaches! Now look everybody, watching. I can't impart enough about this, is the greatest on the planet, did not go it alone. Look at Michael Jordan. Commonly gone to reference where he had coaches. He had trainers. He had physical trainers for his body. He had basketball coaches. Tiger Woods, one of the greatest golfers of all time, had coach, after coach, after coach, in different areas of life, just like Ken. Ken is disciplined. He has accountability. Accountability. Everything you just said, I guess I can't get over it. I mean I've got chills all over me. It's fantastic! So accountability coach that is one of the best things you could ever have. I used to have one of those. I need to get one back because that keeps you on on point. You know it's like, did you do it today, what you said you were going to do? Yeah, but if you have somebody you know is going to ask you you're gonna get it done more often than you won't. That's gold. Ken's risen to the top. Does he need to continue to do this? That's up to him, but he's doing it. He's already there. The same happened with Tiger, with Michael. No matter how high they rise, they continue to try to improve and that is by bringing others in. Then you said, the last part was gold as well, is really, delegate. Hand out the work. I had a great mentor of mine, he told me, "Brian stick with your core competency and outsource the rest." I do it all myself because then I won't feel I'm a success because my egos in the way. I don't if that was you with the ego but I just thought I could do it all myself, right? Man I'll tell you, the second I started delegating, I brought in some help. It was liberating. I mean wow! Now when I hear people talk, we're talking to other potential J.V. partners or whatever. "Brian I got this idea. What do you think?" Before I'd be like I have nothing left in the tank. I had no more bandwidth. I can't even think about that right now. Then when you have help and you go oh you know what. I could probably do that because I do have help. Okay let's do this, right? It opens the doors. That was like the whole show in five minutes right there. Ken that was phenomenal! Thank you! Thank you. That was the supreme value. That's all. All we give here in the The MIND BODY BUSINESS Show. There's one question at the end I want to ask you Ken, that I've asked every show guest before you. It's kind of profound. When we get to it if you need a moment to think about it, that's totally fine. We'll get to that in just a moment. I do want to ask you one that might raise some curiosity as well. Then we'll get to that last heavy hitter. Don't worry about it. It's a good one. If we turn the table and you are conducting this interview, but you are talking to yourself. So you're now me talking to yourself and you are conducting this interview. What question would you ask of yourself and then what would you answer it?
Ken Van Liew:
It's funny I asked this question to myself for life. So you know what is all this stuff you do like really mean? I think about that. So why am I doing all this? I had a calling a couple years ago that. there's a reason why I'm here to get a message to, not only a high level people to, but to a lot of people. I think what it really means is that I have an opportunity to help, what I believe is an epidemic in America. What that is is 45 percent of Americans are dying broke you know with less than ten thousand dollars. I'm not a financial adviser but I think real estate is a vehicle for them, to live a great and extraordinary lifestyle and to retire comfortably. I really think that I have the ability and the knowledge to contribute to that. To just change everybody's mindset. We've had such a big conversation about mindset. Even me, I'm pretty smart, but I struggled to get into the stock market. Unless you're watching the stock market. How much control do you really have with your money? My wife put her money in the stock market built her 401K plan. At the end of the day we made five point six seven percent. There was deals, you know I make 250 percent return on money, just crazy stuff. I was always the gambler and she was always the conservative type. What it really means to me is that I could leave a legacy to not only my family, but hopefully to the world, where before they didn't think they had a chance. They can do it. You know they really can.
Brian Kelly:
So once again the whole concept of helping others, it seems to ring true, because I truly believe we've all been put on this planet for a purpose. One common purpose, I've heard every single person on this show, is that. That we all so want to help other people. The thing is though, please, please understand that you need to also be willing to help yourself and put in some effort. It's not easy. It takes work. It takes dedication. The key is having that recipe for success, knowing what steps to take when having those coaches that are helping you to right the ship if you're going off path, all of it put together and you too can succeed. Look Ken's not doing it by himself either. So what's keeping any of you who are watching from reaching out? You all know somebody. You're all thinking of one person right now, at least one, where you go man I'd be great if that person could be my mentor. Now, is it a guarantee they will become? No, but there will be another. Once you open your mind to it, you'll start realizing there are more than one, that you can just have a conversation with and say, "Hey, I know you have all of this charity I'd love to help out with that. Would you be willing to help mentor me in my business, even if you just have a little bit of time that would be fine with me." Whatever it is. Well that sounds like good advice, Ken in your opinion?
Ken Van Liew:
Absolutely I think you mentioned it earlier. You know it's modeling the people that are you know successful. You know there's no real reason to reinvent the wheel. If you could take potential mentors out to lunch and have a list of questions, they're going to love you. They're gonna love to see you pull that piece of paper out because they were just like you, at one point and probably saying I wish I would've done what he's doing more often.
Brian Kelly:
I hope they're both taking notes. Let me just share. (Pulls his paper with notes filled from top to bottom and sideways) This is just during the show. I mean I filled up and I had to go sideways that way. I hope everyone there is also following example of taking notes because it's just gold. All of this is recorded and it's available to the world. It's gonna be on Roku, as well as Amazon Fire TV, and it's nine streaming platforms, simultaneously as we talk, right now. It's also going to be on 15 podcast platforms, so this is going on a lot of places. Still, if you write it down it commits it to memory. I've got writer's cramp and I'm happy to have that. Ken that one question I alluded to, I almost forgot, before we get to it because we're nearing the end, is I need to remind. I want to remind, our viewers, that are watching live, how they can enter to win that wonderful five-night stay at a five star, luxury resort in Mexico. I'll bring it up on the screen right now. (Screen Displays: TheMindBodyBusinessShow.com/vacation OR Text PEAK to 661-535-1624) Now you do have my permission to get on your computer or on your phone and type in either of two methods that work for you. One is by going to a website the other is by texting PEAK to the number on the screen. The beautiful thing about this is, all of the technology under the hood, so to speak, is supplied by powertexting.com. I use it in my business every single day. Many of you received text messages reminding you of this very show coming on. That came from powertexting.com. Phenomenal, phenomenal system! I highly recommend it because text messages are proven to be opened at a much higher rate than emails and Facebook messages. Facebook messages actually are number two, email comes behind that. Alright, I can't wait to see who entered that and I can't wait to get that prize up and shout them out later on Facebook this evening. Alright, Ken, are you ready? It's time for that wonderful, all knowing, all seeing question. What I want to do, is kind of take take the pressure off a little, I know you. This is nothing for you I'm sure. Some might think he's going to start sweating because I keep building it up. The great thing about this is there is no such thing. It doesn't exist. There's no such thing as a wrong answer to this question. There isn't. In fact, the only correct answer is yours. The interesting fact that I found, is on this show and we've done over 40 shows now, doing it once a week. Is that no one previous, has ever said the same exact answer, as the one on. I imagine it will happen at some point. We can only have so many answers to this, but just know that you can relax, and whatever your answer is it's yours. Own it. It's really intriguing to me, to learn and to our audience, what you consider your response to be to this. Are you ready?
Ken Van Liew:
Yes.
Brian Kelly:
Alright. Ken Van Liew, How do you define success?
Ken Van Liew:
That's a great question. Well that's interesting. Okay. You know I actually define success. If this sounds wishy washy, I define success on how people want to define success. I asked myself that question many times. When I didn't have money, I felt that I was very successful because I was successful at being married and I was successful raising my children and I had success at church and in the community. Then I got more successful. I had the money and then I started to look into this. Does money really dictate success? Then you look at mother Teresa and I think success, the way that I would define it, is really when you reach fulfillment, total fulfillment. Total fulfillment, I believe is when you're serving all your human needs here. Maybe you hear Tony Robbins talk about but you need to be certain. You need to have variety and uncertainty. There's a paradox between the two. You have to be certain with uncertainty. You've got to have a loving connection and relationships. You want to have some significance. You need to serve those four human needs and then you have to have growth and contribution. So whatever someone chooses to do in life, whether it's to be a volunteer, whether it's to be a CEO, if you're fulfilled in life and serving other people because you're not going to be able to be fulfilled without contributing. Now I would consider that success, honestly.
Brian Kelly:
Wow! True to form. As original as all the ones prior and the beautiful thing I love about every single one of them. There is one thing in common and it's not money centric. You said it, you said it right in the beginning. I didn't have the money but I felt I was successful. Right then, that tells people where your mind is. It's like your importance is not 100 percent on money. Is money important? Let's not be crazy here. Yes it is. The thing is success is in Ken Van Liew's mind's eye is not centered around money. It's centered around his family. It's centered around what he just said, my gosh, to serve humankind. To be certain and have certainty and uncertainty. Writer's cramp and I ran out of room so that means we have to end the show but that was phenomenal! Thank you for that one of the most eloquently stated definitions of success I've heard to date. I'm not just saying that because you're on now. I may say it to the next person that comes on but you're on now. So what I wanted to do is give people an opportunity to get connected with you. You did mention, at one point, that you would like to give a gift for those who are watching. That was a, if I recall, a free 45 minute real estate investment strategy session. So if you don't mind to take it away and describe that a little bit and tell people exactly how they can partake in that.
Ken Van Liew:
Yeah. So you know it's a call. Every person that calls me is a little bit different. I don't prescribe the same formula for each person. You call, we talk about what you're trying to accomplish, what your goals are, and how you'd like to get started in real estate. You may be in real estate. We just strategize on your thoughts and help you move forward. Let's just have a free consultation that will get you clear, whether it's about life, or commitment. I have nine coaches so you could even say it's a coaching strategy mindset. You can call it whatever you want but you're going to leave with tremendous value.
Brian Kelly:
Fantastic! Thanks so much for that and I pulled up your primary business website there.
Ken Van Liew:
Oh thank you. Yeah. Global Real Estate Strategies (globalrestrategies.com) We're doing things globally we're working with (DOLF DERU?) now he's an international success. Real estate. He is going to write the foreword to my book. Our goal is to be the number one real estate adviser in the world, biggest developer and just transform people from from this level to that level. Well wherever you're at we're gonna help you.
Brian Kelly:
Fantastic! What would you say is the best way to to connect with you at the moment? Would it be this website through Facebook? What is your preferred method?
Ken Van Liew:
The strategy calls, I have, I send you into KenVanLiew.com/connect. That's KenVanLiew.com/connect. That'll get you an opportunity to put your name in and fill out a short little survey so when you get on the phone I know how much experience you have. If you have stuff going on. We dive right in. We don't waste any time, which a little bit of small talk but we dive right into helping you with the strategy so you leave the call with value and actions to take.
Fantastic! Thank you. Oh my gosh! Ken thank you, so very much. What an amazing! We got a little over an hour and that's a beautiful thing about this. I don't have a radio station that cuts us off at any time but we went a little over, but I appreciate that you stay on with us. You're on the east coast, so it's almost 10:00 there PM. I cannot tell you how much I appreciate you spending the time with us and I say, not just myself, but everyone watching live, and those that are going to watch or listen later on the recording, because the wealth of knowledge and experience you just gave everyone tonight was immeasurable. I kid you not. I'm being very sincere about that. I appreciate you my friend. I can't wait to do this again and hopefully see you in New York next week or two weeks.
Ken Van Liew:
Absolutely. Your amazing. Thank you so much for the opportunity.
Brian Kelly:
Fantastic! Thank you my friend and for everyone else. That's it for this show. We'll see you again next week for another edition of the The MIND BODY BUSINESS Show on behalf of the amazing Ken Van Liew. I'm Brian Kelly. Until then be blessed everyone. Bye, bye for now.
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Ken Van Liew
Author, educator, engineer, and one of Manhattan’s most successful Real Estate experts, Ken Van Liew has garnered international praise for his work in various facets of the building trade. Over the years, Ken has managed the syndication and development of numerous high-profile real estate developments totaling more than $1.2 billion dollars in capital investment. Ken holds Master Degrees in Civil Engineering from the New Jersey Institute of Technology and in Real Estate Development from New York University. In addition, he has lectured at the Real Estate Institute, New York University and College of Engineering, Rutgers University.
Connect with Ken:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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