Special Guest Expert - Ken "Mr. Biz" Wentworth
Special Guest Expert - Ken Wentworth: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show.We have an amazing show for you tonight. I want to get right into it and get as much value in your wonderful brains as we possibly can. So real quickly, The MIND BODY BUSINESS Show, it is a show by entrepreneurs for entrepreneurs and business people to help you to achieve success faster, to reach your peak. And instead of doing it on your own is simply to model those who are successful before you. And my guest expert is going to have so many nuggets for you tonight that you will be able to walk away with so many actionable items. So be sure to take out your notebook and write notes. Mind is all about mindset. And what I realized over the course of over a decade, I studied successful people and three different things kept coming up, three different things, the patterns of these successful people. And they were in mind and mindset that one, that is one of the three areas, I bet you can guess what the other two are. That's about a flexible and powerful mindset. And speaking of powerful. We're, going to be talking about that. Yeah. Tonight in another realm. And that's where we come in to body. Body is about taking care of yourself physically and nutritionally.Everyone that I studied that had reached a very phenomenal level of success had a very powerful and flexible mindset. Number one. And number two, took care of themselves physically and nutritionally and then business. That's multifaceted. That includes things like sales, marketing, team building, scaling, systematizing. The list goes on and on. And these individuals had mastered all of these areas of business. Now, here's the good news. You might be thinking, "Well, gosh, Brian, how am I going to master all of that? That's a lot." And it is. Well, the good news is you do not have to, nor should you, because you can delegate to those who have those talents and stick with your core competencies. We all have our own God given talents. Stick with those and delegate out the rest. And that is what these successful people do. And so along the lines of success, you see a lot of of nice looking books behind me. One of the other traits I noticed in studying these these wonderful successful people and following them is that they all tended to be avid readers. And with that, we're going to segway real quickly into a segment I affectionately call bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready, steady, read bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yeah. There you see. ReachYourPeakLibrary.com. And by the way, for all of you watching and listening right now, do yourself a huge favor and stay with us. And what do I mean by that? You're going to be getting resources by way of websites, maybe books, maybe other resources. And the tendency is to go off and look at them. Well, instead of doing that, maybe do something old school and take out a good old fashioned piece of paper and a pen and take some notes instead and then stay with us. Do not go off on another tab on your browser or anywhere else on your phone. Where we happen to be watching or listening. Because here's the thing. The magic happens in the room. I know we're not in a physical room, but I think you understand what I mean there. As long as you are paying attention - And you know, I would hate for you to go wandering off, looking into a resource and taking your concentration away. And then Mr. Biz says that one nugget that would have changed your life forever. That would just crush me. And so please stick with us and stay with us throughout the show. And by the way, at the end of the show, you're going to get the opportunity to win a five nights day at a five star luxury resort in Mexico. Stay with us to the end, you'll see how to do that. We give away one every-single-show. It's awesome. All right. Back to the topic at hand. ReachYourPeakLibrary.com. That is a website that I literally had put together with you in mind, you the business owner, the entrepreneur. The ones that are the movers, the shakers, the ones that are looking to improve their lives. To improve the lives of others, which I often find most entrepreneurs are most driven by. And I've basically gathered and collected. These are all books I personally read, and I personally vet. Not every book I've ever read is in here. They don't all make that grade. And so now you have at least one other successful person has vetted these. If you're looking for the next book, maybe your first book, this is a good list. You can run down and just grab the first one that really calls to you. There's no need to actually look at all of them, because if you do that, you may never pick any of them. So that makes sense. And just pick one, read it, and then come back, and find another. This is not a money making website. It is simply here for you to have access to get the unbelievable value that these books bring. These had incredible value both business-wise and personal development wise. And the cool thing about books is our next guest expert is no stranger to them. He's not only an avid reader, but he's also an author of not one, but two books. And we're going to be discussing one of those here this evening. And speaking of that. Enough of my blabbing. Right. Let's bring him on. Yeah? Yeah, I think we should. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained. big-league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. They one, they only can Ken "Mr. Biz" Wentworth. Yes. Welcome to the show, my friend. How are you doing tonight?
Ken Wentworth:
I'm doing fantastic, Brian. Thanks for having me.
Brian Kelly:
He's coming all the way from the lovely state of Ohio. And I am currently in Southern California. That's why I love what I get to do with the show. We're worldwide. I've interviewed people from all over England, Ireland, all over the place. It's been amazing. And enjoy being able to meet wonderful, fabulous people like you. And I can't wait. You have so many great stories. Ken. Oh, my gosh. One of things I like to do is first I'm going to formally introduce you. I want people to understand, get a little bit of background about you and then we're going to dove into the real you. If that's cool with you.
Ken Wentworth:
Absolutely. Let's do it.
Brian Kelly:
I'd like to see what makes a successful person tick from the inside. But first, Ken "Mr. Biz" Wentworth is a strategic business partner, who works with business owners to help them operate more profitably, and more efficiently. In addition, he is a six time world record holder in the drug free powerlifting world. And specifically, we're talking about the bench press. And this - I think. I don't think he's telling the truth when he says how much weight he lifts, to be honest, we're going to ask him. And we want to see proof. No, I'm kidding. He's a beast in a great way. He regularly speaks to professional organizations. Host B2B RADIO and founded MR. BIZ SOLUTIONS, an exclusive platform created specifically to provide affordable business expertise for small business owners. Thank you so much for doing that. He is often quoted and appears as an expert on small business topics in a variety of written online publications, as well as radio programs including Forbes, American Express, Fast Company, NBC, ABC, Fox, Business News Daily and the list goes on. I could read it all night, but we don't have time. Because I want to bring him on and get the wonderful juice out of his big, beautiful brain. If that's okay with everybody else. So I love all that. I love all of the accolades, the experience that gives us all an idea that you're out there, you're pounding the pavement. You're in publications, on radio. You're one of those go-getters, you know. And that's what I love. I love to have go-getters on the show, very successful. And what I like to find out is, you know, being an entrepreneur, it's like super easy, right?
Ken Wentworth:
Oh, absolutely.
Brian Kelly:
The thing is, it takes - it is one of most challenging things anyone can ever embark on, at least in my experience in my life. It is one of the most challenging. And it takes a lot to continue to stay driven, to stay motivated, to stay positive, to stay flexible. So for you Ken, when you get up in the morning - and if you're anything like me and I'm kind of groggy a little bit at the beginning and then I swing my feet around and they hit the floor and I start coming to. And then I consciously start thinking about the day ahead. And I get excited and I get motivated. - For you, what is it that goes through your mind at that moment that says, "Right On! I get to go and do this." What is it for you?
Ken Wentworth:
Usually what it is for me is before that. Is my brain, my brain likes to get out before my body does. And you probably can relate to that. Most entrepreneurs can as well, because I absolutely love what I do. And so I'm usually - I'll tell you, I have to practically overdose on Melatonin on Sunday nights because as I just try to plan my week. Sometimes Sunday evening and write out the sort of all the different things I'm going to tackle day in the week. But then I get super jazzed up about it. So sometimes it's bad for my sleep on Sunday nights. So I usually, you know, throw some Melatonin down to make sure I can get some decent sleep that night. But I absolutely love what I do. I hop out of bed. This might date me a little bit, but I hop out of bed like Tigger on Winnie the Pooh. Right. So I'm bouncing all over the placing. Sometimes I think I drive. my wife a little crazy. But I'm - It motivates me. Helping people motivates me. I know that sounds very clichéd, but I'm just - Helping people with what I love to do is just, that's what makes me tick.
Brian Kelly:
Fantastic. And, you know, one of the things we're talking about as far as making people tick is, you know, you have written two books, not just one, but two. I'm still on the brink of finishing my first as we were talking before the show. I was 90 percent done and then something came up and it's been almost a year since that time. It's crazy. It will get finished because it's a passion of mine. But you have you have authored a couple of books, and I wanted to showcase one of them. If you don't mind, right now. And maybe cover a few the topics that you have in there and bring it up on the screen. It's called Pathway TO PROFITS: A Mr. Biz Guide to Running Your Business Like a Boss. I like that title. What inspired you to write this book?
Ken Wentworth:
Honestly, the first book. So my first book was HOW TO BE A CASH FLOW PRO, was a short book actually started out - Wasn't even going to be a book. I was compiling - I mean, cash flows, as most business owners have probably felt the pain at some point or another. Cash flows is something that impacts all businesses of all shapes and sizes, different parts of their lifecycle, etc. And so I was compiling these and to give basically sort of a PDF sort of thing, as a reference point for clients. And as I continued more, and more, and compiling these, it kept getting larger and larger. And so finally my brother said, "You got a book, you need to publish this and make it a book." And I very hesitantly did so and it just took off and did really well. And it sort of provided motivation for me. I'm like, "Jesus, people like that, I got a whole bunch more stuff I could share." And so that's what prompted and got me motivated to create PATHWAY TO PROFITS. I should mentioned PATHWAY TO MORE PROFITS, which is basically volume 2 of this book, which covers a whole - There's basically 10 topics in this book, and there's 10 more additional topics that are a bit all business related topics that you know that ones in rough draft form. So probably I don't know, we'll probably looking at May, June, something like that for release that one.
Brian Kelly:
So it's my goal to beat you to the punch and get mine done before then my first one. That'll be your third. The competition is coming out of me time.
Ken Wentworth:
It's on, it's on, let's do it. Let's make it happen.
Brian Kelly:
After I learned what your bench press or what your bench press there - let's real quick, I - That's a cool story - if you don't mind - because the cool thing is you did something that I don't know any mortal can do. And I mean that. I mean, it's kind of like I forgot the guy's name, the marathoner that broke the one minute mile that no one had done before him. And it had been decades. And then finally when he did. Suddenly everybody did it. It was like a belief system had been broken through. And so you did that personally. So if you wouldn't mind letting us in on that story on your world records. That would be awesome.
Ken Wentworth:
Yeah, I used to do a lot of lifting and I was a certified personal trainer. Years and years and years ago. And, you know, I was always training, always, always athletically inclined and was looking for something as an adult to be able to compete athletically. I was at the gym and, you know, kept getting stronger and things like that. And finally, some guys that are actually competed in powerlifting at the gym said, "Hey, you should come training with us." And I said, you guys are way stronger than me." You know, etc etc. I said, "OK, I'll make you a deal. If I get to the point where I can bench press 275 pounds, then I'll come and train with you." Because I feel like, "okay, now I'm sort of in your round." Right. And so the day that I bench press 500 or 275 pounds I said "I'm going to bench press 500 pounds." I don't know where that came from. And I was afraid that as the saying goes I'll clean it up a little bit. That I was afraid that "My mouth was running checks on my butt couldn't cash." Right. And so even the guys I trained with said you might want to pump the brakes on a little bit. 500 pounds. I mean, come on. But it was a 7 year journey. It took me 7 years to get from 275 to 500. So you wanna to talk about a gantlet of injuries and curve balls and bumps in the road and all that kind of stuff to get there. As you mentioned earlier, staying motivated during that entire, you know, 7 year process. The long journey of getting there was absolutely crazy.
Brian Kelly:
I can imagine. And just that kind of weight, that is just unbelievable to me. I remember struggling to get to 200. I mean, it was like the high school days. And you're trying to impress the girls all the time. And I'm like, "Why is the chest one of my weakest areas?" This is wrong, because that's where the glamour is, right?
Ken Wentworth:
Right, right. No, I was on the journey there. I mean, I ended up as I was competing and got strong enough and "Hey, I'll go to the Nationals." And so I won the national championships and did well. And then if you do well at the national championships, you get an invitation to the world championship. So Jeez this is pretty cool. And so I was fortunate enough and I won, I don't know how many several national world championships along the way. And then, of course, came into the realm where, "Jeez, I'm getting stronger. I'm getting within sniffing distance from some world records here." And I was fortunate enough to be able to, you know, break a bunch of world records later in my career. That's basically what I lived it for, was I was competing against myself. I wanted to break a record that I held or I even - And this makes it even a little bit crazier. So I'm always looking to challenge myself. And so I set a world record, one weight class. I'm like, "Well, I wonder if I could do it in 2. So I change weight classes and I wonder if I can do it in 3. And so I just kept changing weight classes, which is a whole’nother
challenge in and of itself, as you as you well know Brian. And so you know that added that extra layer of of competition for me against myself, along the way - its funny - very, very - One of the biggest compliments I've probably ever received, at least competitively, was - I remember getting ready for the national championships. They were - Typically the national championships are in April. And in January, because I hopped around weight classes - in January, I had a fellow competitor email me and he said, "Hey, hey, how's training going? And blah, blah, blah." That kind of stuff. He said, "Hey, by the way, you're going to Nationals, right? And I said, "Yeah, of course." And he said, "Well, what weight class you're gonna be in?" And I said, "Well, I'm going to compete in... (whatever it was). 198 pound class, and he said, "OK, cool." We show up the Nationals. He was in 181 class and he said, you caused me to go on a diet because I don't want to be in your weight class.
Brian Kelly:
Oh, man, that is awesome. They're hiding from you, running from you. Where is Mr. Biz is gonna be? And you're probably weren't known by that. I'm imagining.
Ken Wentworth:
No, I was definitely was not back then. No.
Brian Kelly:
You are Mr. Dream Crusher back then. Oh, man. Yeah. And you - I heard or saw a story that you at one point you lost an incredible amount of weight to make weight in one day. I don't know how you did it. I would be so curious to find out how if it's a quick system that you can share. But I know it's not the healthiest thing to do and you probably bounce back right away just to make weight for the weigh in. But still is a lot.
Ken Wentworth:
Yeah, I found out quickly that, you know, with weight classes and having 24 hour weigh ins that, jeez, if I could learn how to manipulate my body weight specifically through water weight, that man, I could be a huge advantage for me. And that's I - So what did I do? You alluded to this early in the intro. I read a bunch of books about weight manipulation. Not, and I'm not talking about, I'm talking about last minute weight manipulation like you hear about, you know, infamous stories about wrestlers and things like that. But I wanted to do it in as safe as manner or as possible. So not just going on a diet and cut the carbs and all that kind of stuff. So, read some books. The book I like the most. I reached out to the author and spent a lot of time with him and learned, as you had mentioned, there's no need to recreate the wheel. Find someone who's already been successful in what you're trying to do. Reached out to him and spent a lot of time with him, learned a ton from him and started the process. How do I get good at this? Because for those unfamiliar, you weigh in 24 hours before you compete. So you have a full 24 hours to re-hydrate, re-energize, all that kind of stuff. And yeah, I got to the point where I was - I kind of had perfected it. I knew my body so well. I tracked it again. I'm a numbers nerd. Of course, I had a big spreadsheet. And I knew where I needed to be and all that kind of stuff at different points during the day leading up to it. And so I would cut my weight in the last 24 hours before weigh in. And yeah, the moves I had done was I cut 17 pounds in 24 hours. I went from 215 down to 198. And then the next day when I competed, I was up near 215 again because it was just a matter of manipulating my water weight. But, Yeah. And so I could tell you exactly how I do it. I told a ton of people how I do it. But the problem is and I don't mean to sound braggadocious or anything, but the problem is it is absolutely torturous. It is horribly painful. You want to talk about determination that you have to have. My wife and I, my wife went. - The first time she went with me to a competition I was cutting weight. And my wife's a nurse, I should mention. And I was going back and forth. One of the last things I do is I get in and out of a really, really hot Epson salt bath. And when I say hot, I mean, you come out and your skin looks like lobster red. Right. And so that's one of the last things I do the last few hours to cut the last several pounds of body weight. And my weight wasn't coming off like it normally had. And I just couldn't figure it out. And after usually 3 or 4 baths, I get to where I need to. Well, I hadn't gotten there yet, and I'd taken 6 or 7, maybe 8 baths. Right. And I'm starting to kind of freak out a little bit because I feel like crap, as you can imagine. Anyway, the cutting to the chase, I get out of the - We're in a hotel because we're in Chicago, I'm competing at the Nationals. And I come out and I get on the bed and I just collapse onto the bed. I got a towel on and I'm laying there and my wife is on her knees on the bed. And she's like,"What can I do? How can I help you?" In a very faint voice. I said, "Put a pillow over my face and smother me. Because I won't be able to stop you. And I know that I'm not going to stop until I get to making weight. So I'm going to keep going in and out of that bath until I get there. And it's killing me. So just put me out of my misery." You know, she didn't do that, thankfully. But she did tell me that she would never be part of watching me cut weight again. And she hasn't been.
Brian Kelly:
I can only imagine, you know, someone you love that you're gonna watch go through self-inflicted suffering, whether it's self-inflicted or not. You don't want to see a loved one go through any kind of suffering and be a part of it. You know, like if she's there, she's probably internally thinking she's agreeing to the whole thing.
Ken Wentworth:
Right. Well,Especially as a nurse. She's health care professional. And she's, you know, sitting back and thinking, you know, her natural behavior is to help people. So she wanted to help and she hadn't seen it before. As I mentioned, she knew about it, but she hadn't actually witnessed it firsthand. So. And she has, according to her, she would never will again.
Brian Kelly:
The reason I really wanted to hear this story again is because this is a wonderful lesson to everyone watching and listening when it comes to business. I mean, all the things, all the attributes, and traits that are necessary to succeed. That's what Ken exhibited. You know, the discipline, the suffering through pain. Because when in business, you're going to be doing things, you don't want to do it. You just gotta get them done. You know, it's like EAT THAT FROG the book, EAT THAT FROG. Talks about taking the most arduous task that, you know, you don't want to do and just get it done first. And, you know, going through, in your case, sacrifice, sacrifice of feeling good, sacrifice of health for a moment. And it to determination, you know, self-inflicted pain. We're not trying to inflict pain on ourselves as business owners. But I think you all are getting the idea by now. And the other thing is the power of a story. And this was a powerful story because it exhibits all the parallel traits of what it means to be and takes to be successful, not just in business, but in life. He went through - Look, the drive was intense. There's no way. Most mortals would not do this.
You know, unless there was an intense drive. That was a big why at the end for you in order to do that? Because you wanted it. And I loved how you also said you were only competing against yourself. And how how unbelievably true is that when it comes to business? If we're looking at other businesses and trying to compare them or they might be, you know, five hundred employees stronger than us and 200 million dollars richer than us and they have more resources that would be a horrible thing to do is compare yourself to them. Why not set your own goals and just keep improving? I was just hearing so many. Wonderful. Just tips, and I hope everybody got that because it you know, entrepreneurship is not easy, I was obviously kidding at the onset. It is. It's not it's not made for the faint of heart. It's not for everybody. That's OK. If you are that person and if you're in it and you're feeling struggles, know that that's normal and be good. Be OK with it. And just know that all you need to do is persevere and keep going and keep and never, ever, ever, ever, ever quit.
Ken Wentworth:
Struggle is part of the journey. Struggle is part of the journey for sure. Think about it. It's not just in entrepreneurship. It's in anything worth having. I mean, nothing comes easy, right. As they say. And so the other thing, as you mentioned with the story is I lean on some of those things that I've been able to accomplish in the lifting world, in the business world. Because I look at it - the confidence that it gave me was immeasurable, because now I look at it. And again, this is gonna sound maybe a little bit self-centered. But this is my sort of self-talk is to say, "You know what?, If I can lose 17 pounds in 24 hours, tell me what I can't do.
Brian Kelly:
Exactly.
Ken Wentworth:
You know, if I can apply myself and what I like to call it "consistent perseverance". If I can use that consistent perseverance to do something as crazy as losing 17 pounds in 24 hours, what can't I, what can I not do? Right. Tell me. Give me something I can't do and I'm going to prove you wrong. Right. But you're right. It's never easy. The journey is never easy. That 7 year journey in my lifting career going from two 275 up to 500. I mean, again, there were several bumps in the road, a lot. And entrepreneurship is exactly the same way. But again, you've got to use that consistent perseverance. You've got to, you know, that obstacle comes your way. Got to figure out how to go around, and go over it, go through it, whatever. Consistent perseverance. Keep charging towards that end goal.
Brian Kelly:
Yeah, absolutely. It's a great, great message. It's a life message for everyone. Looks like you've got a lot of followers here Jason Ault said "He had no idea about this whole other the career of yours. I guess the the powerlifting. And then you've got another friend in here, Ken. Ken Walls.
Ken Wentworth:
There you go. Ken Walls in the house. K-Dub.
Brian Kelly:
I guess Ken knows Jason.
Ken Wentworth:
He does. Yea, they know each other. Yeah.
Brian Kelly:
And apparently Jason also knows Ken. Welcome, gents, Welcome all appreciate you coming on. This is an amazing story by an amazing man who has achieved much. And the overall governing message here is now that he's achieved it, he can achieve anything and he knows it. There's no doubt in his mind. Before there's that inherent doubt in all of us, every one of us has it. Unless you overcome something, an obstacle that's rather large or what you thought was large in the past, unless you've done that, then you may still be in a state of struggling. So embrace the struggles is really where I'm going with this is embrace them and just know that the moment you overcome that one - doesn't that feel great Ken?
Ken Wentworth:
Absolutely.
Brian Kelly:
That's the best part.
Ken Wentworth:
And again, as you mentioned, it's something you can lean back on. You know, when things do - times do get tough because inevitably they will. And so you can look back on that and that helps. I know it helps me sort of pick myself up by the bootstraps when those things happen to say like, "Crap! Me. Look, what am I doing? I'm wallowing here in this, you know, whatever this misery I have today. You know, I've done all this other - all these other things that I know that I can get through this. This is no big deal at all."
Brian Kelly:
That's interesting you say that because in all honesty, I was going through that kind of state of mind two days ago and it happens to every one of us. We're all human and I'm in it. It's rare for me anymore. And I was like, "What is this? I don't like this. I'm feeling almost depressed. Where is this coming from?" And I thought, "Well, jeez, just think of everything that's going on right now. It's like, this is a great time to be alive. And, you know, within a matter of minutes, I was back to being. old Brian but, is like, "Get away from me this a foreign area. You don't belong with me."
Ken Wentworth:
Right. Right. Yeah. No, I think it hits everyone's its inevitable like I said, things aren't gonna be perfect. And you could pick out anyone that most people consider successful. And they all have those stories. Oprah Winfrey was originally turned down and said, you'll never work in TV. You're not good enough. Know Bill Gates, I forget the number 52, 53 times he was turned down when he was trying to pitch Microsoft as an idea. Everyone's successful, has used consistent perseverance to overcome those things and get to where they wanted to get to.
Brian Kelly:
It's like they say, I don't know if I got it right. But, you know, an overnight success takes 7 years to accomplish.
Ken Wentworth:
Right, right.
Brian Kelly:
I've got a friend on here that has a question for you. His name is Richard Barrier. A good close friend of mine. He said "He's trying to figure this one out. How do you start to build your team?" And then he commented on fall around with that. Just put it more perspective, since no one person can build a business by themselves. And thank you."
Ken Wentworth:
Mm hmm. Mm hmm. Yeah. I mean, honestly, I literally just talk to someone about this earlier today. As I think for the most part, most entrepreneurs who start out as solopreneurs, 1 of the mistakes they make is that they wait too long to bring on folks, to bring on resources to help them. And for example, someone I talked - I had a recent discussion with, someone who's a realtor. And he's explaining me all these different things he's doing and what's taking his time. I said, you've got to hire a V.A. I'm not saying to have a full time assistant, but at least start with a virtual assistant. He said, "Ken I can't afford it. "And I said, "No, you can't afford not to. And let me explain to you why. You're a solopreneur. And when you're busy doing all these administrative tasks, what are you not doing? You're not doing what I call RPA (Revenue Producing Activities). So imagine hiring a V.A. that works for you for 5 hours a week and you go "5 hours. What's that gonna get me?" Well, we tell you what to get you. In a year it gets you 260 hours. The equivalent for those who are inclined mathematically, the equivalent of 6, 40 hour weeks, 6 full 40 hour weeks. It gains you, and again, if you're the only revenue producer in your business. I mean, think about how many sales can you generate in 260 hours. It's absolutely incredible. So a V.A. would very quickly pay for itself if you utilize it. Now, if you use that 260 hours and go binge watch Netflix, of course, that's not going to work out too well for you. But if you utilize that time and that's what I think a lot of solopreneurs, you're trying to bootstrap and you're trying to do things like that, but you're not seeing the forest through the trees, as they say, and you're missing out on opportunities. But building your team, I think, is very important. And it's a way to scale, obviously, very quickly. I'll tell you real quick. Along those lines, one of the things I've learned and I definitely would say anyone out there follow me on social media, I share content on all the different platforms Monday through Friday. Sometimes if I'm feeling crazy on the weekends as well. So I do a lot of videos, short 4,5,6 minute videos, things like that on business topics and things. But, you know, hiring folks, what I have found is I hire on 3 things and this is 1 of things I share every week as a Mr. Biz TIP OF THE WEEK. One of those tips is to hire on character, loyalty and work ethic. If you have those 3 things, I can teach you anything else almost, right. Obviously, if I'm trying to hire a brain surgeon, I'm going to not really be able to do that. Right. So some some jobs, you got to have a lot of technical skill. But for the most part, you know, when I was hiring, when I was in the corporate world and someone, you know, I would hear it "Well, they don't have enough excel skills." I'm like send them to a class." I don't give a crap about that. Do you have character, loyalty and work ethic? Because if you have those 3 things, whatever I'm trying to teach you, I know that you're gonna bust your butt to figure them out and learn them to be a good employee and be a really great employee, as a matter of fact. So I've found over the years those three things you hire based on those, you're going to be rock solid.
Brian Kelly:
Yeah, and Jennifer is saying, "Yeah, V.A's the best." Richard said, "Perfect answer." And he also said big mistake that he's made. Yeah. And we've all that's the thing we do is we just learn from our mistakes. And we've got another question coming up here in a minute. But I want to piggyback on that a little bit because everything you're saying is spot on. I ended up getting apprentices and they have been a godsend to my business. They you know, I was a solopreneur before I started getting help and I was going through the burnout. Like you're alluding to, you know, you're doing everything. And it's just, it's impossible and you're losing out on so much. And so it was amazing to be able to bring on this help for just over $2 an hour or the equivalent of for these people. And there in the United States or in Canada, wherever you want to choose them from. It's not a typical virtual assistant like some would do for overseas to get the price down. That's amazing. But I can't, I can't echo your sentiments more. It's like "Get help." And I also like to say not only help for you and your business, but also coaching and mentoring like somebody like we're looking at right here. (Brian points to Ken) Mr. Bench presser of 500+ pounds. I mean, if he can do that, you know, he can help you with your business. And I'm not kidding when I say that because we've already talked about that. He's already overcome something that was a barrier that no one else had crossed ever in the history of mankind before. And he did it, 6 times. And so this is a guy that you want in your corner is what I'm trying to tell you all. Alan Rogers has a great question here. I'll put it on the screen. "Give us your definition of entrepreneur vs a wantrepreneur - a business vs a hobby.
Ken Wentworth:
Yeah. Unfortunately, speaking very blunt, bluntly and directly. There are way more want wantrepreneurs than entrepreneurs, in my book. There's a lot of people that talk the talk and don't walk the walk or one of my favorite ways to put it. They're faking the funk. They are talking big game and they're not really doing the things necessary to actually be. Their idea. I'm an idea guy. I'm an idea woman. Right. And they have all these ideas and then you talk them six months later, you're like, "Hey, how about that project you were talking about?" Like, "Ah you know, I kind of got busy and." That's a wantrepreneur. Like, they never get anything done, honestly. And that's one of things, you know, I talk about. Gary Vaynerchuk, Gary Vee, one of things he says. And again, I'll clean it up a little bit for the viewers. But he says "Ideas are crap." You know, anyone? Anyone can sit down and come up with an idea. Execution is where it's at. Now, a lot of people don't know, for example, a real life example that most people would again, maybe not know. There was an Uber before Uber. But they didn't execute. The guys from Uber that started Uber, I happened upon this, I forget what city they were in. It happened upon and said "Man. This is a really good idea. But it seems like they don't quite have this all down." And they started Uber. The first Uber you don't know what it is because it's gone. Right. Went belly up, went through a bunch of money. And Uber, I don't know. They're doing decently well. Right. So think about that. It's all about execution. And that's one of the big difference between an entrepreneur and a wantrepreneur for sure. And the other thing, you know, as far as the hobby thing, one of the things I say and again, it's sort of blunt a little bit harsh, but I think I use this Mr. Biz TIP OF THE WEEK at one point is if you have a business outside of the food service industry, if you have a business and your net margin is less than 10 percent so not gross. A lot of people talk about gross margin. Your net margin. So if your net income divided by your revenue. Don't get too far in the number weeds here, but if that is less than 10 percent, you have a hobby, not a business. Unless you're in food service, food services is very competitive and that's it's tough to get to that double digit mark on the net basis. But look at your business now. And if you're less than 10 percent, you need to make some changes because you're working way too hard and you could be making a lot more money.
Brian Kelly:
Yeah, that goes in perfect lockstep with a book I read by Mr. Michael Gerber, THE E MYTH Revisited. You know, we're talking about getting help so you can get to that above 10 percent margin. Because without it, good luck. I mean, maybe for a little while, but it'll burn out. But he said one thing I'll never forget, he said is "The thing about businesses is if you have no systems in your business, then you have no business.".
Ken Wentworth:
Right.
Brian Kelly:
And I've never forgotten that. And I thought, "Wow, that was like right between the eyes." because at that moment, I really didn't have them when I first read this book. And I said I'm - and I got busy. Put through some system's got some help. As you're aware of a lot of automation going on behind the scenes. And everything is a system now.
Ken Wentworth:
And how much of a difference does that make for your business Brian?
Brian Kelly:
Oh, my gosh. I couldn't I could not do this without it. Right. No way. I would have burned out a long time ago. We're now coming up. Well, it's been over a year now since I started the show. And just doing the show by itself was such a - it took so much time. The getting and gathering of guests, experts such as yourself, the you know, making sure they understood the proper lighting and camera equipment, a microphone. There's so many details that go behind making one of these live shows. If you want it to do, you want to do it in a high quality manner. And that's all I will do ever is the highest I can. It just takes a monumental amount of work. If you don't have a good comprehensive automated system in place, still takes some work, but not nearly as much as it did in day one. Oh, my goodness.
Ken Wentworth:
Yeah. Yeah. So people out there listening and watching. Definitely keep that in mind and think about ways in your business to where you can hire additional resources to help you with those things. Yeah. What Jennifer said, I was just gonna get to that. Jennifer, you must you're reading my mind is, you know, stick in your wheelhouse. Right. What's your game? Stick to your expertise and let and hire other folks to do those things. And especially when it comes to as I mentioned, RPA is revenue producing activities again, especially if your an solopreneur, you are it as far as sales. And so those - anything that's taking you away from RPA's is not something that necessarily in most cases you want to spend your time on.
Brian Kelly:
You know, she's. Yeah, Jennifer is an amazing woman. I met her I think it was in August for the first time. And she was the emcee at a wonderful event. And she did a marvelous job. She's a amazing woman in the fashion industry, if I recall correctly. And had her schedule to come on the show. And it didn't work out then. And Jennifer, a reminder for you watching right now. We want to reschedule that, get you on quick because you'll be amazing as well. And then Richard said he's heard the same thing, I think about systems. If you have no systems. You have no business and you're very, very welcome. Jennifer. (Brian reading a comment from viewer Jennifer Shultz) And wow, this is, I love it. Thank you for all the comments and interaction. Keep them coming. "Systems is a multiplier." (Brian reading comment from viewer) This is what it's all about. This what gets me excited having someone like you Ken because you are the inspiration to all of these people that are making these comments is because of your expertise and your wisdom. And I love bringing people like you on because that is what the show is for, is to help people to get over the hump and you just solidify it. And at least one person's mind, the importance of getting help. And that's awesome. I mean, that just changed someone's life right there.
Ken Wentworth:
Good, good.
Brian Kelly:
You know, it may seem subtle to maybe you and maybe even them right now, but that is a direction shift in that one little course direction. If you're going to long distance, that's gonna be a big difference in destination spot when you get there. And so it's an amazing, amazing thing. Just these little - that's what I try to impart upon my colleagues, my apprentices, my clients is just continue to model success. It's really that simple. Find someone that's got the recipe like Mr. Biz Ken Wentworth. And seriously and then all you do is model, which is a fancy word for copy. You know, we all grew up that copying was against the rules, so we used the word model instead. So you don't think it's a bad thing because it's not.
Ken Wentworth:
Right.
Brian Kelly:
I mean, I know you, you would give everyone permission to copy everything you're saying right now. Right?
Ken Wentworth:
Oh, absolutely. Yeah, absolutely.
Brian Kelly:
He wants you to. Yeah.
Ken Wentworth:
No. And that goes honestly, I'm glad you brought that up. It's kind of a little bit of a taboo subject for those of us who create information type products. I agree with Gary Vee. Easier for mean to say Gary Vaynerchuk. You know, someone asked him one time. He puts out a tremendous amount of content and someone said, "Gosh, why do you do that? Like, you give away everything." And he's like, "Because I want to help people." And the reality of it. And then he's very blunt guy and he drops a lot of profanity and whatnot. But he basically said, "here's the thing. The person that really needs it is going to take it in action. And I would be able to help them. Most people are going to hear what I say and then I go, oh, my gosh, it's a great idea. And they're never going to do anything with it." They're not going to execute like we talked earlier and so that was, you know, what Gary Vee says about it and I agree 100 percent. I think I may have mentioned, you know, I do a ton of videos like last year, 2019, that 80 Facebook lives. And so, you know, giving content - and I take feedback, people say, "Oh, what about this?" And so I'll cover that topic. And so absolutely. Copy and replicate. I've done that throughout my career on different things.
Brian Kelly:
Anything I'm tackling. As I mentioned earlier, even on the weight manipulation thing, I didn't know what the heck I was doing. So let me find someone who does and again, read some books. And the one I liked the most, talk to that author. That's another thing I'll mention. I'm blabbing on here, but as far as the author, don't - it's a Steve Jobs quote. "If you don't ask, the answer's always no." Don't be afraid to reach out to, you know, someone who you think is a celebrity or someone, "oh, my gosh, he or she will never get back to me." Absolutely not. I mean, you know, when I first started my radio show, I was absolutely terrible. Absolutely terrible. I told my wife, I said, I have to get better at this or I'm not going to torture people that would even happen to listen to the darn thing. And so I reached out to 4 national syndicated radio show hosts and I heard back from all four of them. And so some of these names you would say, "Oh my gosh, I can't even believe you waste your time." It worked. You just never know. Most people that are very successful are willing to help. So don't be afraid to reach out and get that help.
Brian Kelly:
Yeah, and that is so true that so many people hesitate because they think they're too busy and you know what? Oftentimes they might be. Offer something in kind. Say, you know, reach out, find out what their favorite charities are. Do some volunteer work for their charities. Do something that, you know, don't just go out there looking for a handout, but also provide value in return if you can. That's the thing. Even though you're successful, doesn't mean you don't need help. Still need, you need more help. The more successful we become the more help we need. Wow, the questions are flooding in. I don't know if you'll have the answer to this, but I'm going to throw it up and see what we can do with it. This is Michelle Rusnak Singleton "From someone in retail. How do you strategically combat rising costs? In other words, I need to raise prices to stay profitable. But in a small town, it can be difficult." (Comment from viewer)
Ken Wentworth:
Yeah, especially on the retail side of things, that is a challenge for sure. I would say, especially when you're talking about on the retail side, the products, right, your margins are gonna be, it's gonna be tough to increase margins, except especially in a small town where maybe the economy might be difficult. What I would look to is, are there other expenses that you can cut back that are non product related? Is there a way to get your rent reduced? Can you save on utilities? Can you cut down on some of your labor? I would look in other areas because you're right. You know, those types of things. It's almost like a pass through. Right. So you want to make sure you maintain a certain margin on those retail products. And there's not a whole lot you can do about that. And you're buying in higher volume and things like that. Maybe you can get a volume discount, but that's difficult. So I would look on the other side because there's almost always other ways that you can run your staffing and just a little bit more efficiently. And so it doesn't make a huge difference in a week or maybe a month, but over a year to three years, it does have a cumulative impact. And so that's why I would answer that is look on the other side of things and see if you can make some changes there.
Brian Kelly:
Fantastic answer. My goodness, it just keeps getting better and better. You know, it takes a lot of it takes a lot of skill to become a successful entrepreneur. Would you agree? I mean, you need to acquire skills and it includes - like I was talking about with the business. There's so many facets of it. And there's no way one person that I've ever come across could become a master at all of those. But all you need to do is become very good and skilled in delegating and leading. And then you've covered all of that. So I don't want to taint it any further. But you being a successful entrepreneur, from your standpoint, if you were to pick just three, what would you say are at the moment the top 3 skills needed to be a successful entrepreneur?
Ken Wentworth:
Jeez, let me see only 3. You know, like 12 popped in my head, so let me try to do a little disc defragmenting and my brain here real quick. I would say the 3 most important in some of this is gonna sound repetitive because some of this I mentioned earlier, but first of all, as an entrepreneur, not just a business owner and I want to differentiate. Because not all in my mind, not all business owners are entrepreneurs and not all entrepreneurs or business owners either. So I want to differentiate a little bit there. So from an entrepreneur perspective, I would say the 3 most critical skills. Number one - and these are sort of chronological, so to speak. Number one, I would say imagination, creativity. You've got to have it. You've got to be a visionary. You have to be able to think things through and have those ideas. And you have to be the person that sits back. And when you're stuck in a line somewhere at a grocery store, you're the ones sitting back going, "Man, I know they could do this better." But how? You need to have that creativity, that imagination. That's where I think it all starts. That's the genesis of different business ideas and coming up with those entrepreneurial type things. The second thing I would say is, again, I mentioned this earlier, is execution. Right. You have this great idea and it's fantastic. But if you don't actually act on it and execute to its fullest extent, it means nothing. As Gary Vee says, "Ideas are crap." OK. So that idea you have, maybe you have the idea for Uber 15 years ago, but you never acted on it. Now you're kicking yourself saying, "Oh, my gosh, I can't believe." How many times have you heard people say maybe you even said it yourself. When you see something come out and you're like, "Oh, my gosh, these people made a gazillion dollars off of X, Y, Z product. Why didn't I think of that?" So again, having that imagination, creativity and then executing, and then the 3rd one, once you do those 2 things, I think, you know, going back to what I alluded to earlier is that consistent perseverance, because as an entrepreneur, as Brian and I both have mentioned a few times already, hopefully not in a depressing way. But you are going to hit bumps in the road. I don't care how smart. I don't care how knowledgeable you are or -you're going to hit bumps in the road, inevitably. So you have to be able to use consistent perseverance as you take your idea to execution and get it to where you need to get it to. It's going to take consistent perseverance to do that. If you're lacking any one of those 3, in my mind, you long term will not be a successful entrepreneur. You have to have those 3 things.
Brian Kelly:
I love that. Thank you so much. What a phenomenal answer. And you know, you hit on a couple of things, but one that really stood out with me with the consistent perseverance. And the fact that you're gonna hit a few bumps in the road. And the thing is, most people think that the more successful they become, it's going to get easier and easier. And they can just, you know, sit on that hammock out on the beach and have their umbrella drink. And just, everythings on autopilot. Well, maybe once you've sold your business. But getting up to that point, the opposite is true. You're going to have more, and more, and bigger, and bigger bumps. The thing is, is you've just, you've learned the skill of how to react in spite of them. And now you know how to react to them and be flexible and solve each issue. And it's not a big ordeal. It's just more and more because more success you achieve, you just get more problems, more issues to solve. And that's OK, right. That's what entrepreneurs do. That's almost the definition of an entrepreneur as a problem solver. And I just wanted to get that out there that people know the truth. For those that might not know that truth. Yes. Jennifer is on fire. "Imagination, creativity, action. Never give up." (Brian reads comment from viewer) That is right. An execution. Yeah, I yeah, I mean, it's interesting because I'm in the process of building a very comprehensive. I had no idea what a behemoth it would be in full product. And it's - I started last April 2019 and I'm getting close. I can start to see the end. And the thing is with - I know this because I used to be this way, a lot of people will finish a product and go, Ah, Finally, I'm done. But it can be further from the truth. It is just now the work is beginning because the most important part of it is the marketing and getting the word out there. The selling, the closing and then the fulfillment. It's, you know, that's just scratching the surface. So know that after every corner, there's another one. And it keeps going. But the cool thing is it's a process. And as you achieve each micro goal, you know, you're you're getting more and more confidence, just like Ken did, lifting over 500 pounds and breaking 6 records each time he did. He's like "This is going to be a piece of cake." It just takes what he said, consistent perseverance and then it will happen. I mean, we just are perfectly melded together. I couldn't have picked three better ones, Ken. That was fantastic.
Ken Wentworth:
Well, if I can really quickly. So that consistent perseverance is it's another one. I've got a probably 10 or 12 quotes that my family probably just - Absolutely - They've got to memorize because they hear me say these things all the time. Right. But it's a quote by Babe Ruth. I think Babe Ruth probably the greatest baseball player ever lived in, the quote many of you probably heard before. But it is "It is impossible to beat someone who never gives up." And that in a nutshell, what consistent perseverance is. I'm going to keep coming - that story I shared about cutting the weight when my wife said, "How do I help you? And I said, "Just smother me because I know I'm not going to stop."
Brian Kelly:
Yeah, and that's it. My gosh, I used to, you know, you don't -that's the thing. You don't have to have all of this God given talent out of the chute. I've seen so many people in my youth when I was playing sports. I watch these kids come up and they would just try harder than me. You know, I knew I had more talent than them, but they tried harder and they ended up getting more playing time than I didn't. That really ticked me off. But it was a great lesson. It's like perseverance, consistency and just hard work. You know, even though they weren't given those abilities, they melded them in with their hard work and their hustle and all the other intangibles. They were like, you know, coaches look at them like your're in and Kelly sit your butt down. I didn't like those times, but they were great lessons. Oh, my goodness. So in building an organization, you when you build a team, it's very, very important that they understand. In my opinion, this is where I'm going is like is they understand the culture of the business, which typically that stems from the leader. You know, what is the culture? What are the values? You know, like you just said one of your values is not swearing on live TV because you said, "I'm going to clean this up because you're going to give up to it like, Gary Vee. That's one tiny example, but it's a good one. Right. It kind of gives people the idea of, you know, what you're about. How do you find those people that match your values, that truly care about your organization and the way that you do things?
Ken Wentworth:
Yeah, that's not an easy thing for sure, especially in today's world with the economy. Thankfully, the way it is and unemployment so low. Things like that. I know a lot of my clients - frankly, every one of my clients struggles with not only finding people but finding quality people. So, you know, it's definitely a challenge. I go back to it, and not to repeat myself, but, you know, one of things - the 3 things I really look for is to exude what I want to have, you know, associate with my business and my brand, so to speak. Are those - that character loyalty and work ethic. I mean, if again, if you have those 3 things, I feel like everything else is possible. Right. Again, I can teach you different things. I know you - if you have those 3 core values, more than likely we're going to align pretty closely with each other on many, other things. Whether you're an extrovert, an introvert, it doesn't matter. Those things don't matter to me. As a matter of fact, I would much rather have a balanced team, have everyone that has those three characteristics. But I want some introverts. I want some extroverts. In the corporate world I went through this when we had some pretty large teams. We would assess when someone would lead the team. And this is something I guess ties into this. And maybe I should mention is they know a lot of times we are as humans, when we hire, we inevitably without - maybe subconsciously we look for people that are like us. Because you tend to think that the way you are is a good way. Right. Hopefully. And so inevitably you start to look for people that are like you. And if you're not careful and aware and self-aware, what you end up with is a team of clones of yourself. And while that sounds fantastic on the surface, it's actually, in my mind, not a good thing because you get a lot of group think you don't get a lot of new idea type things. You know, I have an example. Years and years ago in my career when we had our boss and we had seven direct reports that eight of us took the Myers-Briggs test and 7 of the 8 of us were E-N-T-Js. And he said, "Oh, my gosh, this is fantastic. You know, we're all leaders and blah, blah, blah." And I thought, "I don't think it's that good, actually, because again, we're all - we think too similarly. We don't have enough diversity of skills in the way we think. And so I think, you know, going back, I guess to answer your question is, you know, those 3 characteristics, character, loyalty and work ethic, and then make sure that you have a diverse skillset outside of those things. Again, I don't just mean, oh, this person is good with numbers and this person is good at marketing. I mean, even outside of those types of things, again, even things like introvert and extrovert. You know, someone who's gonna speak up in a meeting and not going to just sit back and say, "Oh, yeah." Be a yes man or yes woman and say, "Oh, that's a great idea Ken. And that's a great idea." I don't want people like that. I mean, I want someone who's going to say if I got a crazy idea that they think is not good, I want to tell me why. I think those are some important things that to have and make sure you have. A lot of that latter part comes down to you as a leader and being able to foster an environment where people feel comfortable coming forward with that. It's easy to, as I said earlier, fake the phone and say, "Oh, yeah", I want to hear feedback. But then when someone gives you the feedback and disagrees with you if you've jumped down her throat. Right. Never gonna happen again. And so in that instance, you're faking the funk, you're talking out of this side, but you're not actually acting in the right way. So it kind of - I kind of went off on a few tangents there from your question. But I think there also are important things that tie into finding the right people to fit in your culture and organization.
Brian Kelly:
Oh, absolutely. Yeah, that was spot on. And yeah, because I've learned just by doing, by interviewing a lot of different candidates for apprenticeship that I learned really quickly that it wasn't so important what skill set they had. It's everything you just mentioned, the character, the drive, the work ethic, the value system. And it's interesting because one of the absolute best apprentices I ever had, had very, very little skill in the area she ended up crushing it. And it was just unbelievable. Uncanny. And she just churned it out like video editing. And it was very difficult. It's a very time consuming thing to do and she very little background in it. And she crushed it. And that taught me right away the skills don't really matter. I know they all want to do marketing. That's where I get my apprentices from an organization that is all about marketing. And I developed a strategy and a whole onboarding system that helps me to vet and basically weed out and filter those that aren't fit without my - lifting a finger. It's all automated right now. So the beautiful thing is they don't have to have the skills specifically because I got complaints from colleagues of mine who I told about this service and they go, I can't find somebody to do X, Y, Z. And I go, that's why you're looking for somebody to do X, Y, Z, right. In the wrong area. It's not in the skill and the talent they have. It's in their character. And they're drive and everything that you just mentioned. So very, very valuable.
Ken Wentworth:
And if I can. Let me share just a real quick tidbit. Someone asked me. So, you know, they've heard me talk about this character, loyalty, work ethic. And so someone at a speaking engagement said, "Yeah, that sounds great. But Mr. Smart Guy, how do you measure in a job interview? How do you measure character, loyalty, work ethic? You can't just ask someone, hey, you have good character. What were they going to say? No, I'm I'm an idiot. Like, I'm terrible. And I cheat on my taxes and, you know, whatever." But I found a way that is, again, if you're doing a virtual interview, you couldn't do this. But if you if you're interviewing people in person. This is an interesting thing, and you wouldn't necessarily make your entire hiring decision based on this, but this is a way to measure an element of those three things. And that is let's say you're sitting in an office and you're interviewing make it so between where that person - the chair they're going to sit in and the door, leave a piece of trash on the floor in a trash and a trash can right next - Really, really in close proximity. So they could see it. So they know they don't have to come behind you to throw it away. And there's no way put the trash in a position that there's no way they couldn't see it. Right. They have to step over it to get to the chair. The person who steps over that piece of trash, not every time, but in many cases, the person that's going to step over that that's the person that you're going to hire and you're going to ask them to do something. They're going to go, that's not my job. And the person who picks it up and not again, not in every situation, but those are the type of people that say there is a problem and I'm going to fix it. Doesn't matter if it's on my job description or not. I'm in here for a job interview. I'm not here to pick up trash, but they see there's a problem and they're going to fix it. Regardless of the scenario, it's a simple thing, but it speaks volume and I think is very powerful.
Brian Kelly:
So are you good with going on another hour? Because we're at our one hour right now and we have more to go. We got more questions coming in. I want them all to be heard, but we just don't have time. Thank you so much, all of you. Because I want to get to - there's one final question that I ask every of my special guests. And you may have saw it last week. I saw you were kind of lurking in the weeds there watching that show.
Ken Wentworth:
No, no, listen, I follow directions, Brian. So for those who don't know this backstory. So I was watching. I was checking out some episodes and things like that to see the flow of the show. And I was watching last week and he got towards the end of the show and he goes, "OK, well, I know Mr. Biz is out there and you've got to turn off and not watch this last part, because this last part is I want it to be a surprise. So I shut it down. I'm very perplexed that I'm sort of a little bit anxious on what this question is.
Brian Kelly:
Cool. That's the intent. No, no, no. So it's awesome because it's a question that I I end every show with. Because it's a very compelling question I found kind of by accident. I used to ask it in intermixed order and realized, wow, this is an amazing one. It's got a lot of interesting answers coming back. And so it's really telling in so many ways and it's powerful. But before we jump into that, I promised everyone because we're at the 1 hour mark before everyone jumps off, that they had the ability to win 5 nights day at a 5 star luxury resort in Mexico. So I want to segway into that really quick and give you the means to enter. So if you're looking at the screen right now, you now have our permission, both of us, to pull out your phone and take your gaze off the screen for just a moment. If you're not already watching on your phone and bring up your phone app and type in the number 661-535-1624 in your message application, text messaging application 661-535-1624. And send the word P-E-A-K. Just make that your message. P-E-A-K, peak. So once more, 661-535-1624 and type the word peak in there and we will randomly draw one winner. And I hope every one of you win even when only one of you can. I just love everyone and I want everyone to be a winner. You are all winners no matter what. And then before we get to that last question, because Mr. Biz has something he'd like to offer as well. It's been a while. So, you know, if you remember what it was, if you need me to remind you, I will, I will do that.
Ken Wentworth:
No, no, absolutely. So, look, anyone is watching or listening. We alluded to a little bit my most recent book, PATHWAY TO PROFITS. If anyone out there wants a copy of it, I'll give you a copy of it. Just shoot me an email. Shoot us an email at [email protected]. That's [email protected]. Shoot me an e-mail and say, "Hey, I'm in. I want a free copy of the book" and I'll give you a copy of the book. It won't - Not one chapter. Not half the book. The whole darn thing. The more people I can get in the hands of and hopefully help folks, the better. So shoot me. Shoot us an email and we'll get you a copy of the book out there. And hopefully be helpful for you.
Brian Kelly:
And for all of you that love Audible so does Ken. He loves doing the audible portion of it and creating it for you. I'm being so sarcastic right now because it was a lot of labor to do the first one. He did audible for the first book. And this one. I hope you do again. I know it's a lot of - it takes a lot of effort and a lot of energy out of you. Awesome. I know we're getting lots of great - awesome, awesome, awesome, great example of trash picking up tests." (Brian reading comments) Yes. I so agree. Yeah. Excellent. Thank you, Richard, for all those great inputs and. All right. You know what time it is Ken?.
Ken Wentworth:
Is it hammer time?
Brian Kelly:
It's time for that question. So here's the thing. Thank you. Number 1 for following directions and not ruining surprise. Because it would just - if you would, you would have had a week to think about it and that wouldn't have been the right answer anymore. So here's the whole thing. The key to this is there is no such thing as a wrong answer. It doesn't exist. It's impossible to answer it incorrectly. The exact opposite is the case where only your answer is the correct answer.
Ken Wentworth:
I like that. Also, you can't fail.
Brian Kelly:
Right. And it's personal, but it's not. It's not getting into your personal business if that makes sense. It's just a very - Everyone has a unique take on this question, on the answer to it. Does that makes sense?
Ken Wentworth:
Absolutely. I think, let me here the question first.
Brian Kelly:
All right. You know, I wasn't intentionally building this up for or anything like that. I wouldn't do that.
Ken Wentworth:
No, of course not. Not you, Brian.
Brian Kelly:
No, no. I mean, we had to have some excitement on the show, right? Like like we've had for over an hour already. This is awesome. All right. Here we go. Ken Wentworth. How do you define success?
Ken Wentworth:
Now I'm wishing I would've had a week to think about it. How do I define success? That's a deep question, I would say - sort of alludes to sort of what you said as you're asking the question, I think. For me, success is defined primarily by who you are and then what your goals are, what you aspire to be, I guess. And so. Taking that a step further, I guess what I would say is I define success as it - sounds a little esoteric, but fulfilling your purpose in life, whatever that is, right? So again, for each of us, that's a different thing. And so some people it might be monetary, some people might be spiritual. And when I say that fulfilling your purpose, I mean that from several different aspects. So I think success, at least for me, success, for example, with family life is probably different than others. With my business, I may have different goals and things like that. So I think. I would probably define it that way as sort of fulfilling your purpose in life in different aspects of your life. That's what I would call success.
Brian Kelly:
Fantastic. You know, the really interesting thing about that question is no two people yet have answer it the same way, the same exact way. That's why I did all the, you know, drama in the beginning, saying there is no such thing as a wrong answer because it's true and there's no such - that the only correct answer is yours because it's true. They're so unique.
Ken Wentworth:
Very interesting, Brian, to compile all the answers you got. You know, because if you're talking with all these different people would be probably amazing to read through all the different answers.
Brian Kelly:
I love you, brother. I've been basically saying that almost every show I'm compiling it into a book.
Ken Wentworth:
Oh, really? Okay, cool.
Brian Kelly:
Absolutely. Yeah. I mean, can you imagine. This from all successful people, including yourself, that you know. So give people a different perspective on what success means, because it only means one thing to every individual at any given point in time. It can change over time.
Ken Wentworth:
Sure.
Brian Kelly:
You know, like in the beginning, when were - and we know when we're just just starting out, there's a lot of scarcity in our mindset. And money might be one of the biggest things that's on the forefront of our mind to define ourselves as being successful. And the interesting thing is on this show. Not yet. Has there been one that was money centric in their answer? Isn't it interesting? And I want to mentioned the importance of it and then clarified that that was to then give them the liberty they wanted to live, the life they wanted to. It wasn't about the money and material things was about freedom. And so it was just amazing. "What a great book idea." (Brian reads a viewers comment) Yes, of course. Already on it. Can you imagine what the book would - All right. Getting some great stuff from my buddy Richard Barrier. Thank you, all of you, for coming on. I will check those text messages to see who is going to win that wonderful vacation. But more importantly, Ken thank you so much for spending all this time with us tonight. I know it's late there. It's 9, almost 10 o'clock in Ohio. You're an amazing guy. And, you know, like I said before we came on. If I'm ever in a dark alley, I just hope your next to me. Someone who can lift over 500 pounds. Come on now. We've got to have that. My bodyguard right there. Right. Real quick. What is the best way for folks to get in touch with you? What is your favorite mode for them to do that?
Ken Wentworth:
Just shoot me an e-mail. Follow me social media. Twitter. Mr. Biz tweets on Twitter again. I think Brian had put some of the links on. Yeah, you can shoot me an email. You can use that e-mail. We've got a bunch of different things, but that will get routed to me eventually. And yeah, just reach out via anyway, anyway that makes sense. We've got - follow our Facebook page, Mr. Biz Solutions, again I share, a ton of content on there, a lot of different videos. And again, I take requests. Right. I'm like little - this is going to date me or Casey Kasem. Right. Take some requests. Long distance love, dedication. But yeah, follow up with me. If there's a topic you'd like to hear me do a video on, like I said, I usually do 4 or 5, 6 minute video that's tops. And try to be concise and happy to help any way I can.
Brian Kelly:
Fantastic. Oh, my gosh. You've been an absolute gem, my friend. I appreciate you so much. Thank you for coming on, spending your time. The value has been immense. I've got - look, I was telling everyone else to write notes. Here I am running the show and I've got a page of them myself. Happens every time. So thanks once again. And stay on real quick. Once we're done here, I want to chat with you just a little bit and then let you go. But for everyone else, thank you. Thank you. Thank you for coming on and for contributing all that wonderful value and questions and comments. Appreciate you all. Love you all. We will see you again next week on the next edition of The MIND BODY BUSINESS Show. So on behalf of Mr. Biz, Ken Wentworth, I am Brian Kelly, the host of the The MIND BODY BUSINESS Show you again next time. Be blessed. Bye bye for now.
Announcer:
Thank you for watching and listening. This has been The MIND BODY BUSINESS Show. With Brian Kelly.
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Ken "Mr. Biz" Wentworth
Ken “Mr. Biz" Wentworth is a strategic business partner who works with business owners to help them operate more profitably & more efficiently. In addition, he is a 6-time World Record Holder in the drug-free Powerlifting world (specifically, bench press). He regularly speaks to professional organizations, hosts “B2B Radio” and founded Mr. Biz Solutions, an exclusive platform created specifically to provide affordable business expertise for small business owners. He is often quoted and appears as an expert on small business topics in a variety of written & online publications as well as radio programs - including Forbes, American Express, Fast Company, NBC, ABC, Fox, Business News Daily, etc.
Ken has authored the following books:
Pathway to Profits
How to Be a Cash Flow Pro
... and he is the creator of:
The Pathway to More Profits Program
Connect with Ken:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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