Special Guest Expert - Kerry Barrett: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated. And driven. How do we. Finally break through? With that is the question. And this podcast will give you the answers. My name is Brian Kelly. This. The mind body. Hello, everyone, and welcome to a very, very special edition of The Mind Body Business Show. I'm your host, Brian Kelly, and I cannot wait to bring on our guest expert, Kerry Barrett. She is just a bundle of joy, a lot of laughs. The thing is, though, she is so astute, so intelligent, so successful. And you're going to see why in just a moment. I cannot wait to share her with you. That is the whole purpose of the show, and that is it. The Mind Body Business Show is a show that I had put together with you in mind. And what does that mean? I interview top industry, highly successful entrepreneurs from all over the world. Kerry is no exception, and by doing so I mean listing their success strategies. What is making them successful over time? For the sole purpose of you being able to take notes and then take action by modeling, which is a fancy word for copying exactly what they do, what they have done to achieve success. Because here's the thing could we all figure it out on our own eventually? Probably. Do you want to figure it out on your own? Probably not. Why? Because it could take many, many more years to achieve a level of success that you that you want and you deserve by doing it all by yourself versus finding what recipes already are proven to work and just simply put them in place in your place, in your business and then achieve success. So that is the mind body of business show. In a nutshell, it's about what I call the three pillars of success. Mind represents mindset. So to a person, each person I've interviewed that I follow, that I've studied, that is successful to a person they have a very positive and most importantly, a very flexible mindset.
Brian Kelly:
And body is literally about taking care of oneself physically through exercise and through nutrition. You're going to find out Karie just did a workout right before coming on this show. That's I do that very often myself. It's a great time to get your energy up and it's a great time to just feel good because that's what it does. And then business. Business is multi multifaceted. There are so many skill sets that one must master in order to become successful and not only to just become successful, but then to scale and grow and continue to crush it and impact even more lives with your brilliance and skill sets. What do those entail? Well, there are skill sets like marketing, sales, team building, systematizing, leadership. I could go on for quite some time and being an astute person yourself, you can understand that mastering any one skill set can take a great deal of time. And the good news is you don't have to master, not even all the ones I just mentioned. In fact, if you just mastered one and one of those I just mentioned, then you can leverage. The rest, and that one is the skill set of leadership. Now, look, it's like, Brian, I don't have a team yet. That's okay. Master, being the leader of yourself and get that going. And then as soon as you possibly can get the help you need and again end, you deserve to help you with your business and then really start honing in your leadership skills. Because what can happen then is after you've done that, you can now bring in the people that have mastered those skill sets that you have yet to or may never master because of the time involved. And you can lead them, and that way you can leverage their abilities, their skill sets, and still build a thriving and successful business of your own. So that's tip number one to get going. So another wonderful aspect of highly successful people is that I have found to a person, in addition to everything just mentioned, they are also very avid readers of books and not just any books, as you'll see in just a moment. And so with that, I'm going to very quickly segue into a small segment.
Brian Kelly:
We're going to bring carry on, I promise, really quick. A little segment I affectionately call Bookmarks.
Annoucer:
Bookmarks for and to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your peak library.
Brian Kelly:
There you see it. Reach your peak library. Now, real quick, I want to throw out a word of of caution, if I may, and that is resist the temptation to click away and start typing in these resources and checking them out while the show is running. Why? Because Kerry Barrett, who's coming on right after this, she is going to be dropping some huge bombs of knowledge, smart bombs. You name it and you cannot miss them. I do not want you to miss them. And if you are taking your gaze and attention off and you're typing in and looking at a website while she's dropping these nuggets of wisdom that could potentially change her life, I would hate for you to miss that. And so instead, I implore of you to do the old fashioned thing, and that is take out a notepad and a pen, or you can do it on your computer if you have the real estate to do all this and take notes, write down, reach your peak library, that's one and and so on. So as Kerry is providing incredible resources as we go through, you'll want to write them down, but keep your attention on her. That is the key to success in viewing this show. Cool. All right. Reach a peak library is a website that I had developed with you in mind. I am not kidding. I know it sounds a little cheesy, but I mean, it. It was done with you in mind because I myself was not an avid reader until about the age of 47, which is now 11 years ago. So you can do the math and. Once I began reading these books that you see scrolling up on the screen right now and many more, I started realizing what a profound impact they could have on my business and my personal life. And they have. And so I compiled just those books that did that, only those that had a profound impact on me, either professionally or personally or both. And I put them on this website for you. So all you have to do is find the first one that really appeals to you, read the little description, and if you like it, go get it.
Brian Kelly:
You don't have to get it from this website. This is not for making money for my company. This is for providing you a gift of value. You can go straight to Amazon. In fact, that's where these buttons actually go. And yeah, they are affiliate links and I'll make a few cents literally. So again, it's not about making money. Find a book you want and go get it wherever you like to get your books and read it. Come back to the library and pick the next one and keep going. Wash, rinse, repeat. That is literally my gift to you because it was absolutely a gift to me to learn the profound importance and sheer impact that reading very pertinent books had on my life. All right. And speaking of having incredible impact on lives, you know what's coming, right? Yeah. It is time to bring on the one and only Kari Barrett. Here we go. She's coming right now. Get ready.
Annoucer:
It's time for the guest. Expert, spotlight. Savvy, skillful, professional, adept. Trained, big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. It is the. One. It is the only. Kerry Barrett. Thank you for having me.
Kerry Barrett:
I don't know if I actually encompass all of those adjectives. That's a lot to live up to. Big league. Not so sure about that. Some of the others.
Brian Kelly:
Yes, just all of them and more. Just all of them and more. Absolutely. Oh, my goodness. I've been waiting we've been waiting a long time to have this show. We've had all these fun little scheduling things going on. And that's that's a lesson in itself, is persistence and discipline and keeping with it. There was no way I was letting you go, Kerry. I wanted you on this show so bad, and we're finally here. Thank you so much for spending your valuable time with myself and my audience. I appreciate that.
Kerry Barrett:
Well, absolutely. Thank you for having me. And to the audience, thank you for tuning in. I appreciate you being here and I'm excited to get this rolling as well. You're right. We had a couple of scheduling hiccups. But but we are here.
Brian Kelly:
So so we made it. Yes. All right. A little bit of housekeeping before we actually jump in. I know it's a big tease, but I'm promising everyone it's going to be just a couple of minutes and we're going to bring Carrie back. But real quick, a couple of housekeeping elements here. If you are struggling with putting a live show together and it's overwhelming and maybe you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people. This is one of the keys, I have to tell you. And by great people, I'm talking about people just like Carrie Barret and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. And one of the key ingredients of this entire suite of resources we use to really get a high quality show out to you is what you see on the screen right there. It is the very service that we use right here, right now to stream our very high quality live shows. And it's called Streaming Art. You see it right there, right this URL down, just like you were writing down carpet bar marketing. This one is rip. I am forward slash stream live no spaces all together and all lowercase are wiped out. I am for stream live so you can start streaming high quality live production. I mean professional production shows right now and you can do it for free. They have a trial, so go ahead and go give that a shot and practice and you will be amazed at just how easy it is to use and how high quality the results are. And one more thing, as I bring Carrie back on the screen, as you see just above her beautiful left shoulder, it's the big insider secrets, the red and white like stamp looking thing. It looks like that wax thing you put on an envelope. I love it. Yet the. Way wait my.
Kerry Barrett:
My screenwriters screen left it looks like I'm doing it the right way from here.
Brian Kelly:
No, it's. Don't listen to me. I don't know what I'm doing way over there. It's okay. It's on the right hand side of your screen as you're watching this live and the big insider secrets, they sponsor this show. This is very important for everyone watching. And Carrie, you too. You're eligible. And what are you eligible for at the end of the show? Very near the end, I'm going to show you how you can enter to win a five night stay at a five star luxury resort of your choosing all over the world. Just for entering to win. So you do not want to miss that. Stay with us till the end. We've given away one vacation state every show, all because of the big insider secrets. So thank you, Mr. Jason Nast, my good friend, who gives us this ability to do so. True. All right. So what I'm going to do is give Ms.. Kerry Barrett the introduction she so richly deserved. Would that be all right with you, Kerry?
Kerry Barrett:
Go for it. Absolutely.
Brian Kelly:
All right. So this time, Kerry Barrett is an Emmy Award winning anchor who turned a paralyzing fear of public speaking into a multi-decade career in broadcast journalism. I've seen it slow on purpose, so it really sinks in for internationally renowned media institutions like NBC, ABC and Fox TV stations, big ones. Now she helps course creators, coaches, companies and individuals to break through mindset issues and cultivate their video X Factor or what she calls video IQ or V IQ for short. I love that. Perfect. Now officially, formally. Welcome to the show.
Kerry Barrett:
Kari Barrett Thank you for having me. Thank you for having me. I'm excited to get cracking. We've got a lot of good stuff to talk about.
Brian Kelly:
Oh, my goodness. And yeah, and I can't wait to finally stop talking and listen because you have all the wisdom and nuggets that I want to learn from. That's one of the beautiful things about being a host of this kind of show. I learn more than anybody on the planet. It is amazing. I love what I get to do and you're a big reason for that, Carrie, so appreciate it. Again, I'd like to open up with a bit of the first word of the show, mind. So based on mindset, to kind of give people an idea, what is it about Carrie that makes you successful? What is it? What is going on in that beautiful brain of yours? For instance, when you are waking up and you get out of bed and you know what's lying ahead of you, you have you have kids, you have school to take them to. You have your business to run. You have a husband. You have a lot going on in your life. And to do all that and run a successful business, holy smokes. I mean, just to do it without all that extra stuff is. Difficult, right? What is going on in your beautiful brain when you get up that keeps you motivated, that keeps you driven, that says, no matter what happens, Carrie is not stopping today. Or what. Is it for. You? Coffee?
Kerry Barrett:
Does that count? No kidding. Hitting the snooze button? No, honestly, most days I feel like my life is held together with silly string and chewing gum. Like if good from afar, far from good. It's sort of like my motto and every day is. We were talking before the show. I have a newly minted middle schooler, my oldest right now, and I have an eight and a five year old. And I launched my business a little shortly before the pandemic. So certainly some challenges there. What keeps me going? I think it's just I've always had this. Well, the desire to help people, obviously, number one, I overcame my own fears of speaking, public speaking, and then, of course, speaking on camera. I also know what the power of being on camera and creating video can do for a company, a business, a brand. And so certainly that is a huge motivator. I've always had this very strong sort of internal drive as well. I've made a lot of choices academically and professionally that go against the grain of what most people thought I was or who I even thought I was. So taking risk and challenging myself every day is, is I think what ultimately drives me, you know, there's there is to a degree, a tendency for entrepreneurs to always want to go the next level. We're never content. We all oh, we reach this milestone now we want to do the next thing I would say that is probably my weakness as well. I have to be able to sort of dial it back and say, okay, enjoy the enjoy the process, enjoy the challenges, and recognize that this internal drive that I have is probably never going away. So I can put it aside for a little while and try and enjoy the journey as well.
Brian Kelly:
I love it. Oh my goodness. I think every entrepreneur is guilty of that infraction, which is not even an infraction. I think it's it's something that really helps motivate us and push us. You know, it keeps us it keeps me excited. Yeah. You know, they call it shiny object syndrome. And there are some times where that can distract you from what you're focused on. And I always put it to a test. I said, how can or will this help me achieve my current focused goal? And if the answer isn't compelling enough, I'm not moving even though I want to really, really bad.
Kerry Barrett:
You have to rein yourself in.
Brian Kelly:
Yes. Yeah. Oh, my goodness. Recently I just acquired several services, but it was a culmination of research and time and and things that came together. And yes, they all are going to benefit the focus.
Kerry Barrett:
Well, it's like it's constantly percolating. I remember when I first started my business and there was not honestly a lot of thought that I put into it, which in retrospect was probably pretty dumb. But I remember my husband saying, Well, you realize your biggest challenge is going to be putting this away when 6:00 rolls around. And that's not it's not that clean. It's not a hard out. It's 6:00 pm, the computer goes off and life changes. But that is my I think my biggest struggle is putting it down.
Brian Kelly:
And I've been there too. So yeah, I think this is a common thing. I remember many years ago I let that go to an absolute horrible extreme and I got to the point where I wasn't even coming down and having dinner with my wife and kids because I was so into it and I just didn't want to. And I was actually upset when she would tell me, Dinner's ready. I'm mad at her for making dinner. I was like, What an idiot.
Kerry Barrett:
You sound like a terrible person.
Brian Kelly:
Brian Yeah. Back then I probably was. And thankfully, you know, she had the wherewithal to say, we need to have a chat. And, you know, we did. And I said, Wow, thank you for the wake up call. And it's still it's still a balancing act. It never has that part never has stopped, except for I'm not a jerk anymore. And I don't and I do shut it off well in advance and spend time with my wife and kids. So, I mean.
Kerry Barrett:
That's why a lot of us do this. We have this idea of, oh, I'm going to quit the corporate grind. You know, I'm going to quit the 9 to 5. Now it's 24 seven. But it's it is I took a vacation last week and it was last minute, spur of the moment, last hurrah before school started. And in the corporate world and in the news world, I never would have been able to do that. I could have never just decided I wasn't going to come into work for the next five days and my bosses would have been okay with it. So there are there are certainly benefits and payoffs as well.
Brian Kelly:
Yeah. And it's funny, I same thing. We were gone just this last week as well. So we had a coinciding vacation times and I just remember I came up with some ideas right before the vacation started and I. Couldn't wait to get back to. Concentrate, work on it. But thankfully, while on vacation, we focused on the tasks at hand, which wasn't just relaxation. I won't go into it, but I was able to turn it off and I like, you know, I can check email discreetly on occasion and text messages and and it's all good. You know, we now have the understanding that this is good for both of us, the more of this business. But, you know, you just you just learn over time. Where. To where to throttle it back when to push the pedal, the gas pedal to go all the way forward and just be in communication with those that you love, that you spend your time with, and make sure everyone's in alignment. And it's not always going to be that way. Even when you think you got it all lined up, is there going to be issues? So just. No, I don't. Yeah. I mean, a lot of people look at someone like Kari Barrett, a TV anchorwoman, that's been doing this for more than a decade and. More than two decades together. And it's a piece of cake for her. It's like she just sits back on her little hammock and swings in an umbrella drink and her team does all the work for her. And I mean. She's got to me is like, no.
Kerry Barrett:
I want to live her life.
Brian Kelly:
Who is she? Yeah. It takes about ten years to become an overnight success. I just hope people understand that. Yeah, that's true.
Kerry Barrett:
And that's on a good decade.
Brian Kelly:
Yeah. And the really cool thing I love about what you've done is you've taken your corporate experience and you've molded it into this entrepreneurial one that you are providing for your clients. And and we will get into that and get more deep on what you do and who you do it for and what does it entail and what kind of stories. I bet there's some good ones, especially with like camera stage fright and things like that. But I really want to get into that. But I'm really impressed on how you leveraged your corporate experience, which everyone out there listening. If you're in a corporate environment right now and you want out, just think about the things, the elements. It doesn't have to be exactly what you do, but it could be the things you you you became knowledgeable of all the way down to. You know, I used to do stuff with software engineering where we would document we would write massive volumes of pages before writing a single line of code. And I hated that part of it, but I learned the regimen of discipline and of completeness, and it helped the end product be higher quality. I took those things and implement them in my business today. So take out. There's so many great things that corporate can teach you and does and just and then remove the chaff, the chaff and get that out of there. The stuff you don't like. Learn what your manager is doing. How are they leading? Do you like their style? If you do, model it. If you don't find a different. Way to take.
Kerry Barrett:
Inspiration from different people and come up with your own, everything is a work in process. It's everything is being refined if you're doing it right anyway as you move along. And, and sometimes it might require a complete recalibration, but that's part of the process as well. I've certainly made a heck of a lot of mistakes since I started my business, and if I wasn't willing to recalibrate or move in a different direction and it's it's business practices and it's mindset and it's it's everything, it's going to be a tough row to hoe, for sure.
Brian Kelly:
And that, you know what, for me, that's somewhat compels me to go forward. I like that it's not super easy. It's a challenge that makes us entrepreneurs kind of sick. Right?
Kerry Barrett:
I think we are. Most of us are. And I went from the news business to entrepreneurship. Like, news newsies are weird, too, so they got a double dose.
Brian Kelly:
Oh, my. I'm curious. Do you have one story from your corporate time that stands out? That was just where it was just an absolute debacle and everything was going nuts and it was hard to get back on track. Maybe you're actually doing a newscast or something and something went crazy. What would one cool story be?
Kerry Barrett:
Yeah, I mean, listen, that's where all the debacles that you can see there were all they were all on air. Thankfully, when I first started in the news business, You Tube wasn't really a thing, so you couldn't see the mistakes there. But but certainly I made my fair share of them, especially in the beginning of my career. And I'm trying to think of of one of the worst. I mean, the mic goes out, the prompter drops that, my scripts are all messed up. But I think one of the biggest was one of the ones that I remember anyway was I had just started I started my first TV job. I was in Wichita Falls, Texas. And of course, they tell you you're not going to be on air for the first week. You're just going to learn the systems and who the producers are, yadda, yadda, yadda. Well, of course they threw me on air my first day there, and I was not at all prepared. And I was I was covering a blood drive. It was in November. Blood donations are historically short in the winter and fall months, and the Red Cross was doing a blood drive. Anyway, I had zero idea of what to say. They put me in the parking lot. The parking lot was empty, the mobile van was there. There's like one rusted out Datsun. Like there was it was barren. Well, as it just so happened when I was an intern at a different TV station when I was in college, the reporter that I worked with also covered a similar blood drive, I believe, also in November. And I went with her, except.
Brian Kelly:
Her.
Kerry Barrett:
Live shot was packed. There was a line, 50 people deep, the parking lot was full. It was just a flurry of activity. And so she started her live shot with, well, you know, as you can see, the parking lot behind me is full. There's a line of people waiting to donate blood, blah, blah, blah, blah, blah, blah. I froze so completely on my first live shot that I'm like, as you can see, Laura and Doug, the parking lot behind me is full as I as I reference a completely empty parking lot, there's a line, 30 people deep. That's the life. And you can you could almost hear their brains exploding.
Brian Kelly:
Like, what.
Kerry Barrett:
Is she talking about? There's nobody there. But I froze so completely that I couldn't think of anything other to say other than what I had heard somebody else say. And I just parroted it. And that was 25 years ago. And I promise you, I will never forget it, ever. And I don't think you will either.
Brian Kelly:
And the great thing about all of that is, look, you're still doing it. You know, you persevered. You got past it. You didn't perish as a result. Right. And I think and one of your fortes and one of your the things you are genius about is helping people overcome any fears they might have. Being on camera, being in public eye, you know, we're alive. Live is a different animal because there are no edits.
Kerry Barrett:
You can't unring the bell.
Brian Kelly:
Yeah. There's no you cannot real time edit out, you know, a bleep or anything. We we are raw, we are real, we are authentic. And and this show, when it's done, my team, when they edit it, I instruct them only take off the very beginning with the countdown timer in the very end, the extra silence time leave everything else in. I want it to be 100% authentic. Yeah. And so a lot of people freeze. Oh, my gosh. Let alone be on video at all. I don't want to go live. And yeah. So that's where Kerry where you help people and gosh, you know what, let's just get into that because I am so intrigued and curious about what it is you do specifically for your clientele. And it's so perfectly in alignment with this show because we want to show people how to become successful. And I agree with you, video is king right now and it will be for quite some time. There's no better platform or medium in which to get the word out about you and your business and your brand. And that's what you help people do, as I understand it. So, Carrie, if you wouldn't mind, I'm going to do this a little earlier than I normally do, and that's good. I'm going to pull up your website and if you wouldn't mind, give us a nice overview of exactly what it is you do for your clients and who those are. Like, who's your target market? Are they single moms? Are they entrepreneurs? Are they what are they, you know, corporate entities, that kind of thing. And then if you have a success story or two, you. Like to share. Then go ahead and do that too. This will be your time to pull up your seat and let her rip. Here we go.
Kerry Barrett:
Thank you. Thank you. Thank you. Yeah. So as you mentioned earlier on in the program, I used to have a absolutely crushing, debilitating fear of speaking not just on camera, but speaking at all. And so you take public speaking, you mix it with being on camera. And it's two of the things that most people loathe. And you combine them and you make the perfect storm. What I realized, though, when I was in my news business, when I was working in the news industry, is that you can overcome those things. And video being on camera was the way I grew my personal brand. It's the way I went from market. 154 Tiny Wichita Falls, Texas to network news is by creating a brand and authority and that like no trust factor through being on camera. It works the same way for business owners. So I have a digital program, a digital course called the V IQ Academy, and I teach coaches, consultants, entrepreneur type service providers how to create video. Now that is the whole program. That's my signature program. It's everything from finding your audience, understanding your message, background shot, set up, delivering on camera platforms, turning viewers into customers, editing, shooting the whole nine. They also have a Spotlight program that focuses on that fear that most of us have, which is delivering on camera because it's not just enough to say the words. If you're going to drown out the noise around you, you have to have a compelling persona. You have to be able to be yourself on camera, certainly, but with the ability to grab an audience and hold them. And that audience, by the way, side note, is always an audience of one. Even if you're talking to a million people, that's how you connect. And so I teach those people, coaches, consultants, service providers, how to create video, how to be on camera, because it's not just about creating video for social, it's also about creating video to nurture your potential clients and your potential purchasers through their entire your entire their buyer's journey, if you will. So it's about vlogs and video podcasts like this one, and live streams and masterclasses and video ads and virtual or video sales letters and landing pages and all of that stuff that you can use to nurture your clients from the beginning until the end.
Kerry Barrett:
And my landing pages have a great conversion rate. And it's not, I don't think, because I'm a great landing page designer or a great copywriter, it's because I always include video. My emails have a really solid open rate because they always have video in them. And that's what drives people to. Want to know more about you. And I think, you know, especially if you're a coach or a consultant or your name is the one that's on the side of the building, your face is the one your client is going to see as you walk them through whatever your service or product is. They want to feel that connection. They want to know that you're a real person and that they'll enjoy working with you. And video establishes authority, it establishes credibility, and it opens up other opportunities. It opens up opportunities in media. You know, media hits, PR opportunities, publicity opportunities, live streams, virtual events. It opens a whole door of visibility opportunities. So creating video and being on camera is really the only thing I knew how to do when I started my business. I mean, the only thing I knew how to do, and that's where I do all my marketing. I create video and very rarely do I do sales calls and very rarely does somebody contact me who isn't already warm. Most of the time people contact me because they've done a masterclass with me or they've done a video challenge, and then they're on my email list and they get my video tips and they watch my vlogs. And so they are already warm. I don't know that I've ever had somebody reach out who hasn't turned into a client because I've already sort of nurtured them from beginning to end.
Brian Kelly:
Yeah. I love that. And everything you said is so spot on. You know, talking about your building, your authority status, your authenticity, visibility, all of those and the know like and trust factor is built in because especially though I would caution people and I know this is how you operate and probably how you coach is to be yourself, not someone else.
Kerry Barrett:
No, 100%. I mean, there are things you need to know about being on camera that are different. So, for example, I'll use I'll use an analogy that most people probably understand. Most of us likely at some point have had to give some sort of presentation. And let's imagine you're giving that presentation in a stadium full of tens of thousands of people. The way that you deliver there is quite different than the way that you deliver. If you're sitting in a quiet conference room three feet across from the one person to whom you're delivering, it's a similar concept you have to deliver on camera. Slightly different because the camera takes a3d person, you, Brian, me, Kari and turns us into a2d vision, if you will. We're in this little box. There's no context for us. There's no context for the audience. So it's overcoming those challenges. But it's really it's not about changing who you are. It's about being you. Plus a little bit.
Brian Kelly:
And a lot of people want to please and be liked by everybody. And and once you realize that will never happen and you're okay with it, then you can be you can relax and be yourself. You know, a lot of people talk about fake it till you make it. I would say never do that when it comes to video of any kind. Yeah, you can amp up your energy level that's a little bit higher than you normally would because people are attracted to that. But keep it real. Keep it authentic. Yes. And be yourself. I mean, if if I've seen people that come on and they they don't wear super nice clothes, I chose to do this. You don't have to you just be be consistent with your own brand, your own image. I've had I've had guests that come on and they wear t shirts and they're fully tatted. They got tattoos everywhere. Yeah, I don't care about that. And that's fine. If that's your brand in your image, just be consistent. Lots of great things. But yeah, we have so much in common. We could tag team this all night. I got to. I got to caution myself to be quiet and let Carrie talk more.
Kerry Barrett:
I mean, you are you're absolutely right. I think one of the things that where I made my leap from being fearful to being confident is every day in small doses. We were talking earlier on, it's not about doing great video right from the outset. If you're on camera or you're doing video, you're likely not going to like the first dozen hits that you do, but it's quantity and then you can move into quality. And once you have some skills and some some strategies or tactics down and you've been able to practice them and your confidence starts to grow, that's when you can really begin to explore the space. You begin to really develop who you are on camera. Much like a public speaker develops their stage presence, you begin to develop your on camera presence. And again, it's not about being fake. It's just about taking those things that really make you shine and knowing how to amplify them in a real way. And once you figure out that no matter what happens, you have a skill set that you can fall back on, even if you're not feeling confident in the moment, you know that you can handle whatever comes your way. And then that is like that's the life changing moment. The business changing moment.
Brian Kelly:
Yeah. Oh, gosh. I had I have a mentor who I absolutely love and adore. He's eight years my junior. Could literally be my son by age. I never cared about that. Never bothered me. Gender doesn't impact how I think of people. Race, religion, none of that. But he had he had so many qualities and so much great information. I was trying to get him on my show. This is long after I was his lead trainer for his seminars for a period of two years or so, and he has cystic fibrosis. So he had to stop the seminar industry because it was taking more of a toll on him and he needed to heal up and keep himself going. He just turned 40. I'm so proud of him and thankful that he's my friend and one of the greatest tips he ever gave me, because we were practicing a closing sequence from stage. But I was practicing this at his his facility in Newport Beach, and I was stumbling all over it and I don't know why, but he goes, Hold on a second. Can you think of one person you would like to to tell about this, this very thing we're we're doing the clothes for? And I said, Actually, yeah, I've got one in mine. He goes, okay, imagine him being right there and talk to him. And it just flowed.
Kerry Barrett:
Yeah.
Brian Kelly:
Instantly. So like you said, you're talking to one and I caught on to that. I heard that. I said that's, that's gold right there. Yeah.
Kerry Barrett:
And it helps if you're thinking of somebody that you know that fits your ideal avatar audience member Whomever it is, if you know somebody personally who fits that, think of that person. If you don't know somebody personally who fits into those parameters, talk to somebody who you really trust, who you know has your back and is going to be a beauty in whatever sea of chaos is unfolding on the lens at that moment. And that has a way of calming. It takes a little practice. You do have to think about it because most people get stuck in their heads. They're talking to a little black hole or a green light or a red light. And you have to get beyond that. That's that comes through practice. But if you can imagine who it is that you really want to talk to, you have a way of just naturally connecting with that person. And once you really are yourself, all of those other things, the skills that you've learned, the tactics, the strategies, it all begins to elevate naturally. You begin to put less thought into it because you're putting your audience at the forefront. And once you put your audience at the forefront, the rest, most of it anyway comes comes fairly easily.
Brian Kelly:
You know what that just reminded me? That is a bomb dropping moment, if there ever was one. Oh, I love it. Smart bombs. Bombs of wisdom, knowledge bombs. Yeah, that was another tip. Same thing going right before going up on stage. The butterflies would just start swarming and you're in the back and they're introducing you and you're like, Holy moly, this is it. And it doesn't matter how many times you've done it. Yeah, but the one thing that that always worked was the reason you're nervous is you're thinking about yourself, and you just said it. So now think about what kind of positive impact are you going to be able to bring to the people that are there? Instantly, the butterflies escape. You go up there and you crush it. It works every single time. 100% awesome. I need to meet young lady knows what she's speaking of and you're. Way more accomplished than I am in this area. And I just love. That's one of the reasons I love talking to you so much. There's so much in common, but you have so much more seat time. I like to call it like a race car. You're in the seat a lot longer. You've done this a lot longer. Yeah. And it's really affirming to hear you what you're saying, because it's exactly what I'm experiencing throughout this whole process. Like.
Kerry Barrett:
This, though.
Brian Kelly:
A lot of practice, like you said. Yeah, a. Lot of practice. And you know what? I'm having fun every moment. Yeah, I'm not worried about, you know, in the beginning, maybe you're worried about. I just didn't want to mess up on stage and I wanted to so bad to help impact somebody positively. I made it, too. I put too much pressure on myself back then and now, just. And then after you do it a few times, like, you know what? It's not about me. And I can just I can just follow the program, what we're doing, what we're talking about. And I see the people's lives change before my eyes, what we used to do, and it's so fulfilling. I just I couldn't wait for that moment again, you know, and it just fed me.
Kerry Barrett:
And 100% that's that's that's I mean, that's what it's all about. At the end of the day, it really is. That's where the change happens.
Brian Kelly:
And that's one of the reasons I was so supremely excited about getting you on this show, because that's I feel because of you by proxy, I'm helping bring an immense amount of value to people because of video. Right now, as we said already, it is the key to marketing right now. It's the key to getting your your name and your brand and your awareness out there is the key to getting your voice heard. Maybe you don't have a business and you just want to talk about ideas and topics that matter to you. In any case, this is this is the woman to come. To. And we'll give you that information. In fact, she also, by the way, has a free gift at the end of this show that we will announce as well as the vacation stay. I'm telling you, you want to stick around at the end, whether you're watching this live or you're listening to it on audio podcast or you're watching a recorded video, and by that, if you're not watching live and you're listening right now or watching and you want to see this live, you want to interact. We love getting questions during the show. Head on over to the mind body business show dot com. I know your fingers are going to be sore after taping all that in the Mind Body Business Show and click on any of the buttons you'll see there. They'll drop you straight down, you can opt in and the only thing we'll ever do is announce when the next live show is coming on who it is. And that way you'll know and with a link and you can just click the link and you're right there. Make it super simple. We have nothing for sale. In fact, we give you we give you something just for just for registering. You're going to love it. So go to the mind body business show dot com and be sure to join us live. We'd love to have you. We love to interact. We'll bring your name up on the screen, give you some exposure because you'll provide value in asking great questions. So do that. So I want to ask you, now that you're an entrepreneur. Yeah. And you have been and it was probably in your blood from day one, you just hadn't found the path to get there, but you learned an invaluable skill set in the process. And now you're taking that, as we talked about. How has being an entrepreneur compared to corporate life, how has that affected your family life overall, which I know is very important to you? Boy.
Kerry Barrett:
Good and bad. I would say in the beginning, the second year was harder than the first. I don't know if that was pandemic related or if I was just in the second year. Thrash it has on some days made me more stressed, which is hard to think of. I mean, I've covered so many giant I mean, I reported from Iraq, shockingly, I was more stressed out running my business than I was doing live reporting from Iraq during the second Gulf War. I would also say, though, that my motivation, my excitement for waking up has never been as great as it is now. I could get all kinds of stress during the day, but at the end of the day, I still do really love it and I love getting up in the morning end of my corporate career. That was not the case. So I'm a happier person. I think I'm more pleasant to be around. And I think for my daughter who's old enough to really recognize it, my sons are not quite at that age yet. They're a little bit younger. She sees her mom doing something that's cool. I mean, the news business was cool. She enjoyed that, certainly. But she has a little bit of an entrepreneurial spark that has really only struck in the past couple of years. And I like to see that it it it is spurring her creativity and she's thinking about what sort of life she wants to design for herself when she gets older in a way that I never was at her age.
Brian Kelly:
Isn't that just so fun to even contemplate? I mean, and, you know, I have two kids as well and both have a little bit of entrepreneurialism in them. And I think as they go through life, it'll that will increase because they saw dad and the same thing. So you're leaving an amazing, beautiful, wonderful legacy for your your kids. At least they know there's a choice. You've been in both and you can tell them and relate to them. Look, you can choose corporate or entrepreneur. Neither one is for everyone 100%.
Kerry Barrett:
Like, don't listen to any of the people on LinkedIn who tell you starting your own business is the only way to go. It's not. But you have choices and we don't talk about that very much when we're in high school and certainly not in college. And unless your family consists of entrepreneurs, at least in my case, it's not. And it wasn't ever something that was really considered. I don't honestly know that. I mean, my dad was a civil engineer, general manager. He worked for large corporations. We moved all over the world and we never really discussed. I was not interested in business and now I can't imagine doing anything else.
Brian Kelly:
We live parallel lives. My dad worked at NASCAR for the government. Oh yeah, entire career. And that's all I knew growing up was go go to college, get good grades, get a good job, retire and then die. And I thought.
Kerry Barrett:
It sounds.
Brian Kelly:
Great. Yeah, this is what life has to offer. Well, if that's what it is. And I will do it. And I did. Yeah, like. A dutiful little soldier for quite some time. And then. Wait, what is this other thing over here called? Entrepreneurship. I like that. Yeah, the people that. Have you ever noticed this? You've gone to seminars, I'm guessing. Sure. In networking events, yeah. Have you ever noticed that almost the moment you step foot in the hotel or venue, that you feel like you're in your second home?
Kerry Barrett:
I do, yes. Aside from my extreme shyness and introversion. No, but I do. I absolutely like the I just being in that energy and being in that space and seeing what other people are doing and hearing their stories, I think that's probably a huge part of it for me anyway, is I want to hear what everybody's doing and what their stories are and how they've grown, because I'm always interested in that. And you're right, that part does absolutely feel like a second home.
Brian Kelly:
And it just it just like oozes of positivity and what if and can do attitudes.
Kerry Barrett:
Yeah, for.
Brian Kelly:
Sure. Corporate is the exact opposite drudgery. How we can't do it. We've always done it the other way before. So why would we change now? Oh, I don't know. To improve it. I'm just thinking. Right, and it's just drudgery every single day, day in and day out versus going there. And everyone is hungry. Everyone's in entrepreneurs who are successful, especially successful ones, are there to help other people as well. And that really drives them. I love helping people. I don't need to make a dollar every time someone is on Zoom with me. I just did it earlier today. I helped a guy for an hour and I didn't ask for anything in return. I just am building relationships. If something comes up it down the road, it comes. But in the interim, I'm filling my joy cup with helping people.
Kerry Barrett:
I like that. I need to put that on. I'd like some sort of motivational quote near my near my desk. I am filling my joy cup today.
Brian Kelly:
And you can get a mug and put it on your coffee cup. There you go. Love it. It's a cup full. Of joy because it's going to have coffee in it. Right? Yeah. And sometimes.
Kerry Barrett:
Something else.
Brian Kelly:
Oh, okay. We are not already on the show. Whatever.
Kerry Barrett:
Tonight, though, this is just water.
Brian Kelly:
Yeah, I know. There's a clear liquid that disguises itself as water, but, yeah, I. I have the same thing. It's coke in a. Smart water bottle. This is a tall.
Kerry Barrett:
Shot of vodka.
Brian Kelly:
That's one way to celebrate the kids going back to school. I love it. Oh, my goodness. One of my favorite questions that I get to ask this, this is, I mean, it's up there. I love to find out what's working for people because what used to work when we talk about marketing, what worked ten years ago doesn't necessarily work now and what is working now doesn't always necessarily will or it may not work ten years from now. It's always ebbing, flowing, changing, like living organism. And so what I love to ask each individual that comes on the show is for you, Kerry, right now, no other time. But right now, when it comes to marketing your business, your brand, you know, it could be word of mouth, it could be Facebook ads, it could be referral marketing, whatever it is. What is working for you the best right now as we talk tonight?
Kerry Barrett:
Linkedin videos, LinkedIn, LinkedIn posts, videos, Instagram as well. I mean, I, I closed a huge corporate deal very, very quickly a few weeks ago, strictly from LinkedIn. They found me on LinkedIn, they reached out via LinkedIn. And that's how it how it happened. A couple of them actually there's another one in the works LinkedIn posts are there. I mean like I said a couple of minutes ago, their worm when they reach out to you and and it has been working for me the other the other big thing that has recently started I I'm fumbling around a little bit here, but I had I had sort of put networking to the side because I had my blinders on and I was focused on creating my digital program. I've recently reengaged with certain networking and connectors groups, and they have been. Extraordinarily helpful and lucrative, I guess is perhaps the right word to use as well, not just with securing clients or meeting new potential clients, but also just sharing knowledge as well. How to grow, helping one another out. You talked about filling your joy cup a minute ago, and I think they help me with that as well. So it's probably word of mouth from those networking groups and certainly absolutely 100% LinkedIn video and posts.
Brian Kelly:
I love it. And it's interesting. It's different than most. Yeah, but it also makes more sense than most because LinkedIn is inherently a business related platform. And I can just imagine what your profile looks like with your past anchor TV anchor work in there that that just shows massive authority and folks that are out there like, well, but that's Carrie. You know, she's she's all that she's been through decades of television. Well, everyone has their own skill set that they can hold up high. You get involved with Kerry, you will then be a video online video sensation. You'll have it you'll you'll get it dialed in because of Kerry's help. And you will get that kind of notoriety. And I'm sure you probably help them with their LinkedIn profiles to get that juiced up as well.
Kerry Barrett:
Yeah. And I think one of the key things is, is don't don't freak out over the idea of putting social media video out there. Number one, you can always delete it. Yes, I know it's saved somewhere, but at the end of the day, you can't always delete it. People won't see it scrolling through your profile. And number two, when you're doing a recorded piece of content like that, you have the ability to do all sorts of edit. And really the content that's performing video wise anyway is short. It's 30 seconds. Like anybody can be amazing in 30 seconds of video with a lot of editing. So don't worry about being perfect or I don't have decades of experience. You don't you don't need it. You need somebody who can edit it for you if you don't know how to. And you need your face, your phone and your voice. And that's literally it. Those are the three things you need and those are the only three things you need.
Brian Kelly:
Face, phone and voice. That's it. That is the recipe for success. If if you attach that with Kerry Barrett and get her to help you through that, because there are a lot of things like you're just hearing right now that you're seeing Kerry that they probably hadn't thought of, like, wow, that's all I need. And I don't need to be all stressed out and, oh, I can get somebody else to edit it for me. I shouldn't worry about that part.
Kerry Barrett:
You can actually be fine.
Brian Kelly:
I mean, really. You can start compiling your own blooper reels and just have whoever's editing edit out the stuff where you screwed up and make that part of a compilation video.
Kerry Barrett:
It's amazing. That's like I get great traction on my blooper reels and I do have quite a few of them, but they're fun. I think you mentioned something that I think is pertinent there, and I know we're coming up on time and I'll keep it very quick. But the biggest challenge for creators of business content, whether it's your own business or your corporations, is that for the most part, the videos that we see are pretty they're pretty boring, they're very dry. If you are thinking about creating video for your business, I would suggest looking to entertainment style videos. And I don't mean that you need to be dancing in a tube top like a TikTok video or anything that all I'm meaning is that it's infotainment. You have to give information, but people also listen. At the end of the day, people want to be entertained. There's far too much other great content out there that is entertaining and also informative for people to sit through something that is boring them to tears. So just think about how you can create stories and video components, whether it's through your delivery or through graphics or music or whatever that's added on after to make your content informational and entertaining.
Brian Kelly:
Yeah, you hit one word. I think that covers that almost every time, and that is stories. And this is what blew my mind, Kerry, from speaking on stage. And it was ingrained into me because I'm all worried about all the slides we have and making sure I hit all the bullet points and I get all the facts and figures because that's important to the audience. And then my mentor kept saying, No, it's about telling stories. They need to be related to what you're talking about. But people lean in far more when you're telling a story, and it can be your own story. It can be someone else's story. It can be a made up story. Yeah, but and I know a 30 seconds to a minute may not sound like a long time, but you can probably whip out a quick story in that time that's pertinent to the message you're trying to make.
Kerry Barrett:
Absolutely. Stories sit with people longer, and they're are the way you take facts and then turn them into useful information or transformational information. So tell a story and then use that story to bring a specific statistic to life, if you will.
Brian Kelly:
Yes. Okay. That is so well-deserving of. You probably guessed it.
Kerry Barrett:
How many of you what's your what's your record. From dropping animation per show because.
Brian Kelly:
You're the second person that's brought. That up in. The first person that ever brought that up was the very first time I ever used it. And she said. You should make a contest out of this and see who gets the most. I'm like, Well, no, that wouldn't be right, because. It would be too like too many bombs in the beginning. I used them too much, in my opinion, because it became a distraction. But probably I'm guessing five would be.
Kerry Barrett:
More to go and I only have 5 minutes.
Brian Kelly:
Yeah. So we're coming up on the first hour of this two hour show. So we're still. I'm kidding.
Kerry Barrett:
Wait a minute. I didn't sign up for 1030.
Brian Kelly:
Oh. So with that, I do want to share with everyone the two gifts we were talking about real quick before we sign off, though. So you still you want to stick around? Because, Carrie, I've got a doozy of a question that I love to ask every one of my guests before we end the show. It's very profound. It's very powerful. It can be a little personal. But don't worry. I mean, you're a pro. You've been through so much. I know. It's just going to be like water off a duck's back with you. Some people take a few moments to contemplate the answer. Others have. It instantly doesn't matter either way. But before we do that, I did promise everyone two prizes. So we'll get the vacation giveaway done first, and then the more valuable one, in my humble opinion, will be what Carrie is offering you, and that's coming right on the heels of that. So first, we'll put up the prize and you must be watching this live to enter and just as a a hint guest experts I e Carrie Barrett you are allowed to enter as well. So when I bring up the information, everyone write it down. You have time after the show is over, then go to this website that I'll put up on the screen and enter to win. Sound good? Here it is. Write this down. You want to go to our WIP and just say Let's dance for Reach Your Peak, which is my company's name to put it perspective. Repeat I am forward slash vacation. All one word, all lowercase repeat im ford specification. Go do that after the show is over. Write that down. I hope you've got that down because I'm getting rid of it right now. Oh, maybe not. Wasn't that fast. All right. And so I wanted to also put in the chat area for folks so they can easily get to it. The very link that will take you to the gift that Kerry is offering. And I will let you take it away and I'll bring that up on the screen as well to let people know exactly what wonderful gift you are offering for them. And much appreciated, by the way.
Kerry Barrett:
Absolutely. So this is my five day crappy video challenge. I usually offer it for 47 bucks for you, my friend. It is free. It's five days of mini trainings on how to create video. At the end of each day there is a very easy assignment. You can post your video in my Facebook group Private, so surrounded only by like minded professionals. This is not for the world to see. And I will give you critique and feedback, tell you where your strengths are and where you could stand to tweak things maybe just a little bit. I call it the crappy video challenge because too often we hear you need to be doing great videos, great videos, great videos. And like I said earlier on, right out of the gate, you're never going to do a great video. So let's use this opportunity to make all of our mistakes, you know, shake out the the creeps or the jitters that we have for being on camera and get some feedback and learn in the process as well. So, yes, the five day crappy video challenge and I hope to see you there.
Brian Kelly:
That is such an awesome thing to do. I wish I had thought about carry that because you're getting people to shake off the rust, shake off the cobwebs, shake off the butterflies. Yeah. To the point where they gain a little bit more confidence knowing that they have a recipe for success. That recipe is Kari Barrett, and she's going to show you and take you by the hand. Like she said, she's going to critique. And how much did you say all this cost? I'm sure it's a lot.
Kerry Barrett:
No, no. You know what? Normally because it's a go at your own pace program, I do this for 47 bucks, so less almost than a good coffee each day. But you can have it for free.
Brian Kelly:
Free? Yes, for free. Okay. So that warrants audibly saying. And how long does this offer? Good for? For free.
Kerry Barrett:
Oh, for your audience. For the next ten days.
Brian Kelly:
Fantastic. So here is the URL. You want to go to courses so you are CS dot Kerry Barrett. I'll spell Kerry. It's Kerry and our last name is Barry. Remember, write all this down forward slash v IQ. Remember, that's video IQ. Five. The number five, the word day DIY, the word crappy that's what two P's see. Our. Challenge. So Vic five day crappy video challenge is all together. No spaces, no hyphens, no dashes, all lowercase. So once again, it's courses dot kerry barrett dot com forward slash vic five day crappy video challenge and you get to get into this for free. It's good for ten days from the day that we are doing this, which I don't even have that memorized, but it is September the sixth of 2022, so you have till roughly the 16th of the same month to get this for free. Let me tell you something. If you missed the free window and you got to pay 47 bucks, I'll guarantee you it's worth ten times that. Just to get you. Past and over the hump that you may never get over unless you sequester carries assistance and help. There is nothing, I'll tell you nothing like getting feedback from a professional who knows what they're doing. That's how I became a much better speaker than I started is I got incredible feedback by very experienced veterans in the field and it catapulted, catapulted my progress. And that is exactly I know without question, that is what Cory will do for you. So take advantage of it one last time. Courses dot Cory Barrett forward slash v IQ five day crappy video challenge. I might be saying this one in my sleep. That's pretty cool.
Kerry Barrett:
Right now. I'm like, thank you for all of that.
Brian Kelly:
Maybe.
Kerry Barrett:
Maybe I need to make it shorter.
Brian Kelly:
And. That no, that's fine and that's good. So I hope everyone wrote that down because, you know, it's ten days. So if those who want it bad enough, they'll be okay with typing all that in and writing it all down. I think there's nothing wrong with the length of that that's like perfect for it. They got to put a little bit of effort into. It to get to value. You're going to be giving I mean, it just makes sense to me. So I appreciate that so very much. And yes, we are at the end of the show. Except don't go anywhere. We have that one profound, highly valuable question. Before we do that real quick, the best way to contact Cory Barrett is.
Kerry Barrett:
Oh, my gosh, I'm going to keep it easy. Go to my LinkedIn profile, k e r y be a r e t t. You can find all of my contact information there, my website, email, phone number, probably the best way to get a hold of me. I also respond to DMS, so don't hesitate to reach out that way as well.
Brian Kelly:
Awesome. Thank you so very much for everything. And we're not done yet. We got that one final question. Here's the thing about it. Kerry and there's a couple of things, actually. There is no such thing as a wrong answer to this question. It doesn't exist. It's impossible. In fact, it's just the exact opposite. The only correct answer is yours. Yeah, I've had lots of people answer this question, but yours is going to be the right answer.
Kerry Barrett:
You're freaking me out.
Brian Kelly:
Pretty cool, huh? Yes. Yeah. And the thing is, the the reason is the answer is going to be unique to you. That is all that makes it personal. So it's not like getting into your personal life. So it's just unique to you and it's profound. You're going to you're going to crush it. Are you ready?
Kerry Barrett:
I think I don't know.
Brian Kelly:
I'm nervous bringing back those butterflies. I love it. So that's authenticity right there, ladies and gentlemen. I love it. All right. Here we go. Kerry Barrett. How do you define. Success. Oh.
Kerry Barrett:
Boy, it's changed. It has changed a lot over the last ten years. I used to say I would I would rather be crying in my Ferrari than happy as a lark riding the bus. I'd rather be happy as a lark riding in the bus on a bus than crying in my Ferrari. Success to me means yes, certainly my revenue goals and my business goals, but it also means having time to enjoy life, enjoy my children, and realizing that despite my my again financial goals, having piles sitting around is is not what constitutes, at least in my opinion, a quality life or a life well lived and and being miserable and a Ferrari is is not my idea of happiness or success.
Brian Kelly:
And you know how this is going to end. I think you have an idea. Yes. Okay. Thank you. Oh, my goodness. Kerry Barrett, you have been absolutely amazing. I appreciate you. I cannot tell you how much. And we finally did it. I know. Okay. I don't know. How I'm going to do the next 50 shows now, but now that I've had carry on, because it's like, wow, that was awesome.
Kerry Barrett:
Your guests are great. I'm not saying that to give myself a pat on the back, but you really do have some remarkably talented people that join you on this. And I have I've enjoyed listening to their nuggets of wisdom as well.
Brian Kelly:
Thank you so much. I strive to always bring on more and more accomplished entrepreneurs as time goes on. And I mean, I've had the great Les Brown on on this show and so many wonderful, amazing people and some that people have never heard of that are multi, multi multimillionaires that are just people like you and I, that they put on their pants one leg at a time, at least as far as I know. I've not seen anyone jump into them yet.
Kerry Barrett:
Has anybody who showed up here without their pants on? That's the question.
Brian Kelly:
I don't have pants on right now. So when you stand up, I'll show you. I'm kidding.
Kerry Barrett:
Suddenly, this show took a turn.
Brian Kelly:
I didn't know.
Kerry Barrett:
That guy on your show.
Brian Kelly:
Brian. Yeah.
Kerry Barrett:
His version.
Brian Kelly:
Yeah. It's more than just a show. We're doing show and tell. It's all good. And that's the other thing. Kari, I'm sure you'll agree, is for everyone out there is to have fun with the process. If you were to give a person one last piece of advice when it comes to doing video carry and you could just surmise it into one. One item, one topic. What would the one piece of advice you would give them if they took nothing else away from this show tonight?
Kerry Barrett:
If you are doing more than three takes of a video, you are overthinking it.
Brian Kelly:
Yes. Well, true. Sure. How often. Is the. First? How often is the first? Take the right one.
Kerry Barrett:
For me, it's usually 5050. It's either the first or the second. If it's a live video, it is what it is and I'm okay with that. But if I've messed up some data or a statistic, I'll change it. But I'm okay with I'm okay with with the flubs, too.
Brian Kelly:
Yeah. And that's good because people see that you're real and that helps them relate and say, oh, I can do that, too. Yeah, absolutely. Gary, you are a gem. Thank you so very much for coming on the show tonight. We finally got her done. And I'm going to rest easy tonight. I'm going to sleep like a baby. We finally got the great Carrie Barrett on the Mind Body Business Show. To. Reveal. We could do another 3 hours. I know I could, because I just so enjoy talking to you all the times we've talked before. But sadly, it's time to bring the show to an end. Because I've gone over 7 minutes. It's on me. It's my fault. But hey, it's my show. I can do it if I want to. And Carrie's been gracious to hang along with me. And I know you're on the East Coast, so it's getting late there. And we want to be respectful of your time and everyone who's watching and listening as well. So with that, we're going to close it up on the. Behalf. Of the amazing and great Carrie Barrett. I am your host, Brian Kelly of The Mind Body Business Show. And until next time, you know what, people just stay with it. Don't give up, keep crushing it, and above all, be blessed. Take care and we'll see you again next time. Bye bye for now. Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Kerry Barrett
Kerry Barrett is an Emmy® Award-Winning Anchor who turned a paralyzing fear of public speaking into a multi-decade career in broadcast journalism for internationally renowned media institutions like NBC, ABC and Fox TV stations. Now she helps course creators, coaches, companies and individuals to break through mindset issues and cultivate their video X-factor, or what she calls Video IQ (VIQ).
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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