Special Guest Expert - Kim Sorrelle
Special Guest Expert - Kim Sorrelle: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to find. Two steps back. Work dedicated. And driven. We finally break through. And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is the mind body business. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have another phenomenal, phenomenal guest lined up. She is waiting in the wings, waiting for Brian to stop talking so she can come on. Welcome to the Mind Body Business Show. It is a show that we have had created with entrepreneurs in mind. So it's a show for entrepreneurs by entrepreneurs. And our mission, our purpose is to bring on the most successful entrepreneurs we can find. And we've gone around the globe. And tonight we have a very, very successful entrepreneur that I cannot wait for her to share her wisdom with you and where she is in her life, how she made it there to give you hope that to help you to understand that that is also possible for you if you just simply take notes on what she has to say and then model what she has done, that's a fancy word for copy. That's it. It doesn't need to be that difficult. Yes, it takes hard work, but as long as you have the recipe, any recipe that is successful is good enough. And there are many recipes to success, but it only takes one. And Kim may just have that one recipe that fits you that you can use and move forward faster in your life, in your business, and just crush it. So the Mind Body Business show is based on what I call the three pillars of success, and they are part of the very title of the show, mind being mind set. Now I, I actually studied only successful people for a period of ten years or so, and these three things kept bubbling up to the top, these three characteristics, if you will, and to a person, each one of them that I studied. Now, these are people that either were still alive, have we're no longer with us, or they could have been mentors of mine.
Brian Kelly:
I mean, I did study with my mentor, a wide range male, female, different ages. And they all had these these attributes, mine being they had a very positive and powerful but most importantly, flexible mindset and then body. That literally means what it sounds like they all to a person took care of themselves, both what they ate and drink and their exercise habits. And our guest tonight is no different in that area. And then business. Business is so multifaceted. And what that entails is there are many different skill sets that one must master in order to build and create a successful business. And then to scale it even further, one must acquire even more skill sets. And these are skill sets like marketing, sales, team building, systematizing, leadership. There's many and I can keep going. The good news is you personally don't have to master every single one. In fact, there's one key one that if you were to master it, the others can fall into place much more simply. And you personally don't need to master every skill set. And that one skill set is the skill set of leadership. Once you've mastered that, and even during the time you are in the process of mastering it, you're building your team, you're leading your team, and now you have the means to delegate out the task for those who have the skill sets that you may not have yet acquired, or let's be honest, you may never acquire because to to master a skill set can take a very long time and there are many that are required. So that's good news. That's good news. And our guest, Kim Saul, has mastered all of this and she is in a place right now that you are going to be just blown away by. And I am so excited to have her on another fantastic attribute that I learned that most successful people have. I shouldn't even say most every single one I've ever met is is they are habitual readers. And I'm not talking about just reading any kind of book but the right books. It's okay to have those leisure times and read fiction and things like that. But for the most part, by and large, successful entrepreneurs read very poignant, focused books.
Brian Kelly:
And with that, I'd like to segue into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read bookmarks ready steady read bookmarks brought to you by Richard your library dot com.
Brian Kelly:
Yes. And I promise Kim Sorrell is still with us. She's coming on here just in a moment. So hang tight. You do not want to miss her. I promise you. I promise you. So reach your peak library. Here's the thing real quick. Word of advice. When you hear about resources, websites, books, different kinds of valuable resources from mostly from Kim, rather than succumb to that itch to go clicking away and checking it out while the show is running. My advice, and this is advice I give every show and I give it from stage is to basically pay attention and write notes, take down these resources, like reach your peak library. Write it down. Don't go visit it. Write it down. And then when the show is over, review your notes and go visit those resources afterward. Why do I say that? Because I have seen it from stage as you're getting ready to drop that golden nugget that could change lives. Some people will get up and need to go to the restroom or they'll get up and they have that all important phone call. I just don't want that to happen to you. So that's just my advice. I take notes, I'm running this whole thing and I take notes myself. So I'm not asking or training anyone to do anything that I wouldn't do myself. So off my soapbox reach a peak library. It's literally a resource I had put together with you in mind. It sounds a little cheesy, I get it, but it's the truth. I didn't do this for me. This is actually a collection of books that I personally have read over the course of the past ten years. I only started reading voraciously just ten years ago. I'm 57 at the time of this this show. And so you can see if you're watching this either live on recorded video, the books are scrolling up. There's no rhyme or reason to their order. These are just books that I personally read and I personally vet. And that way you have less chance of choosing a book that might waste your time. I can't guarantee it's going to have profound impact on you like it did me, but at least the odds are increased.
Brian Kelly:
And so it's about working smarter and enabling you to work harder. I love changing that up a little bit, so that is what that's for. It's my gift to you. And it literally is these buttons, these clicks all go to Amazon. So if anyone has ever put a affiliate link to a book on Amazon, you know that you don't make, what, $0.12? I don't even know what it is. It's a tiny amount. It's not for the purpose of making money. It is here for a resource for you to utilize. I hope you take advantage of that. And now it's time to bring on the very lovely, the wonderful, the amazing and very successful Kim Sorrel. Here she comes. Get ready.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept. Trained, big league qualified.
Brian Kelly:
And there she is. Ladies and gentlemen. Yes, it is the one. It is the only. Kim Sorrel.
Kim Sorrelle:
What an introduction. Holy cow. I'm savvy. I like being savvy.
Brian Kelly:
Yes. And you are? You are all of those and so much more in our brief time, just chatting right before the show. It's so interesting to me, Kim, how people that are in a similar lane, we get along so quickly. It's like I've known you for a long time instantly, and it's like you're part of an extended family. I don't know. Does that happen to you a lot in your walk through entrepreneurship?
Kim Sorrelle:
Yeah, I think you're a little special, Brian, but yes, I think that that's true. I think it's like you're kindred spirits. Yeah. And as Anne of Green Gables would say. I guess so, yes.
Brian Kelly:
I love it. Hey, before we jump in, I'm going to give you the proper introduction that you deserve. A little bit of housekeeping real quick, because we do have a couple of sponsors right over Kim's left shoulder, which is on the right hand side if you're viewing straight on, is a nice big red and white logo called The Big Insider Secrets. They sponsor this show and they allow us to give away every single show, a five night stay at a five star luxury resort. And we are just so blessed that they allow us to do this. So thank you, Jason Nast and the big insider secrets. Stay to the end of the show. You must be watching live and you'll see how you can enter to win. I can't wait to see who does that. And we got a couple more and then we're going to get back to this lovely, lovely lady. Here we go. So if you're struggling with putting a life show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Kim Sorrell and grow your business all at the same time. Then head on over to carpet bomb marketing, carpet bomb marketing. Saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing series is one that you'll learn how to absolutely master. It's the very service we're using right now, right here to stream this show, The Mind Body Business Show. And over the course of gosh, it's been over ten years now. I've tried so many of these, quote unquote, TV studio solutions for live streaming video. And I got to tell you, streaming art is the best of the best, and that's because it combines supreme ease of use along with unmatched functionality. So write this URL down. Take it on your notes, our IP dot im forward slash stream live all together, no spaces and all lowercase one more time repeat I am forward slash stream live you can start streaming high quality professional looking live shows for free with them. The moment that you go to that that URL and get a free account and give it a whirl, I highly recommend you do that.
Brian Kelly:
Speaking of highly recommending, I highly recommend you watch and listen to this young lady, Kim Sorel. She is an amazing woman. I cannot wait to get her elicit her special secret sauce that she has developed over the years that got her where she is. I can't wait for this whole story. Kim Sorrell, writer, speaker, entrepreneur and director of a nonprofit organization devoted a year to finding love's true meaning. How many of you thought that was coming? This is awesome. Her book, Love is a Year Long Experiment Experiment Living Out First Chronicles Chapter 13 Love Her. It chronicles her sometimes funny. There's like chronicles everywhere near her funny sometimes scary, always enlightening journey that led to life changing discoveries found mostly on the streets of Haiti. Oh, there's so much to go with this. This is fantastic. So, Kim, welcome officially, formally and respectfully to the Mind Body Business Show. So great to have you here.
Kim Sorrelle:
Thank you, Brian. It's so great to be here.
Brian Kelly:
Oh, right. We're going to have some fun. So we had an I mean, I learned so much about you in such a short period of time right before the show. I have so many questions for you. I'd like to open it up with what's going on in the brain and the noggin, because in my humble opinion, anyone's current level of success or lack thereof is 100% due to what's going on between their own two ears and no one else's. And I've seen this time and time again, and I've experienced it myself with you, Kim, as you are going through your journey, being an entrepreneur, running a business, successful business as that was going on, and you are facing each and every day where we know we have those arduous tasks that might be coming up or those setbacks that always hit us. What was it for you when you would get up? I mean, literally the moment you woke up, got out of bed, what's going on in your beautiful brain that kept you driven, that kept you powering through and succeeding day in and day out.
Kim Sorrelle:
Well, a couple of things. One is that if you put your mind to it, you can do it. That's how I feel. Like anything that you want to do, you can achieve. And now with the Internet, if you want to learn it, you can learn it and you can do it. And so it makes it so easy. But for me, my big motivation when I get up in the morning is if I have more to do in a day than I can possibly humanly get done. That is a great day for me. I love it when my plate is way too full and so I just can attack and get done what I can.
Brian Kelly:
Wow. That means you'll never be bored, right?
Kim Sorrelle:
That's right.
Brian Kelly:
I mean, if it's too full and you know, you can't achieve it all. Yeah. Just prioritize it. Get done what you can, and it'll be there the next day to be on another day where you don't have enough time to do everything. That's an interesting take on it because that keeps. I love that. It's like a self inflicted drive. Like there's always something to do and you don't seem to react to it in a stressful manner. You're like, Cool, I've got enough to do and I'm not going to have any idle time to waste here.
Kim Sorrelle:
Yeah, because it can be so easy to to put something off. If you've got lots of time to get it done, you can put it off. Put it off, put it off. Tomorrow's fine, tomorrow's fine. You know, the next day, whatever. But when you've got to get it done and there's so much to do, you got to get it done.
Brian Kelly:
That is so true. I mean, if you have two things to do, sometimes you don't get any of them done. But if you have 15, you seem to get most, if not all of them done because there's urgency involved. It's so true. That's why it's so important. I've heard from many successful people like yourself. I don't know. I'm sure you did this where you would basically put in your to do list either the night before the first thing in the morning, or at least at some point during the day to know where you're at. And you can see like, My gosh, I've got a lot to do when you do that, though, I notice, man, I'm knocking them out like crazy if they're written down. Is that a format you used at all?
Kim Sorrelle:
Oh, yeah. I am a list maker for sure. I need a list. I love a list. It's driving me nuts right now. I'm actually moving from where I live. I'm moving from a condo to a house. And I just sold my last business, basically. And so I have no office for the first time in my life. I am off this list and it's driving me nuts because I don't have all the tools I need just right in front of me because I have no office. So yes. Making lists, I have to. And then there's something psychological, rewarding, something really wonderful about putting that check mark on each one as you get it done to.
Brian Kelly:
Oh, gosh, you are so spot on. I mean, it's so funny what really motivates us. I mean, I've been to all these seminars and things in person where a person has spent months trying to achieve a goal for the purpose of getting on stage and receiving a T-shirt. Sometimes it just doesn't. It's what it means. It's not what it is. It's like what it stands for, what it represents. And it says, I just accomplished another task on my list that I'm knocking out, similar to getting that t shirt and everyone giving you the accolades on stage for for just a fleeting moment. So funny. I love it.
Kim Sorrelle:
So many t shirts anyway.
Brian Kelly:
So what was that?
Kim Sorrelle:
I said you only need so many t shirts. So great.
Brian Kelly:
That's true. They make great spreads in the garage. I love them. We get too many. It's like, well, it's clean. I can use it even if it's not. But so you did mention you kind of put a teaser in there and I love that you did that where you talked about the fact that you just sold your business. And so what I wanted to do is, is part of the show, and I want to get to your book for sure. We're going to get to your book because I'm really intrigued by that as well. There's so much about you that's I mean, like you said, I don't think we have enough time for the show with all the things I got on my mental list to talk about. So it's going to be a good one. So I wanted to ask you about your past business, and you don't have to give any details out. You don't want to, but feel free to give any that you do. And that is obviously you found some success and you got to the point where you could sell it. I have heard so many people, Kim, my mentor being one of them, who lives by it too, he says build a company with the intent that you're going to sell it. So that way you're not so emotionally tied to it. And when it's time, it's not that difficult. And you can and you will, and then you can move on to your next task in life. Was that did that go through your mind at all while you were going through this business? Or did it kind of happen by osmosis saying, I'm done, I want to go do what I love? What was going on with you?
Kim Sorrelle:
Yeah, absolutely. Always have in mind to sell. Always. I think that's a good way to do it. You're going to keep cleaner books. You're going to make sure that that you are a well-oiled machine to make sure that you do everything right the way it should be done, have the right systems in place. So somebody could just walk in and take over and give you a lot of money to do it. So.
Brian Kelly:
And it's awesome. And so that resulted in you doing what? What are you doing now?
Kim Sorrelle:
Well, so now I'm moving, like I said. But now I'm passionate. Very passionate about this journey that I took and this book that I ended up writing that that came from that I had a kind of odd experience in life. A few years ago, I was diagnosed with breast cancer, and then four months later my husband was diagnosed with pancreatic cancer, and he passed away just six weeks later. And we were in business together. We worked together, we coached together. I coached varsity volleyball for 17 years. I coached basketball for 25 years, and we did it together. And he was the love of my life. We were going to grow old together and here I was, 47 years old and single and without him and this whole new life that I needed to create and figure out. And it made me question for a bunch of different reasons. It made me question the truth about love, because it's not like there's a book on it. You know, you have that great library, Brian, but you probably don't have Love for Dummies and your library. And so we learn love from people around us, the people that raise us, the people that we come in contact with. And not everything we learn about love is true and not. Everything done in the name of love should be done in the name of love because it's not love.
Brian Kelly:
Oh, my goodness, you. So I bet you're really good at marketing because that has got me leaning in. I want to read the book like right now. Can you hold up? Hold up your copy. Real quick, I'd like to show everybody what it looks like. So she's shown love is as Kim saw, a year long experiment of living out first Corinthians 13. Love. Love it. Yes. So. Yeah, so I'm really excited to dig into this a little more. So love is it's it's defined in so many different ways. And I'm curious, like, what compelled you? I know it compels you now from the surface level, but as you were going through it, what were you discovering? As you were learning about what you found out about love? Because I don't even know what it's about. I haven't read your book and I now I'm like, So curious, what did you discover in this journey of writing about love?
Kim Sorrelle:
I discovered so much. What I did is I thought I could get it done in a year. That was my plan is I would devote an entire year, which is a lot for me, because even though I'm in business and even though I can get stuff done, I have a hard time making some decisions. Like what? Entree to order at the restaurant. So to dedicate an entire year to something was a big a big thing. And I thought, well, I'm going to do this. I'm going to dedicate a year. And so I took this 2000 year old poem that you hear at a lot of weddings. Love is patient, love is kind, does not envy, does not boast, etc. And I determined to take one word a month to figure out what is love that is patient, what is love that is kind. And but I quickly realized there are 14 words in terms in that poem. So I did some math and it didn't work out to be a year. It took me a little bit longer, but what I found out, Brian blew my mind. Like the very first one out of the gate. Love is patient. So my book, I start out each chapter with what I think it is, and then I tell the story of what leads me to the truth of it. So, like patients, you know, patient. I know patient. You're stuck in traffic. You're not honking your horn, right? You're not mad because somebody is in your way. You know, you get hit at the grocery store or something. You don't lose your cool, you know, your patient. But I figured out that love that is patient is entirely different than that, that any word you put in front of love, that it is and it is not. It changes the definition. It's no longer what Noel Webster wrote. So love that is patient. And I believe you're supposed to love everybody. If you love everybody, it's a half of your life. It's a it's a much better way to live. So if you love the person you're with which you should love, that is patient would say that this is the most important moment of your life.
Kim Sorrelle:
What's in the past is in the past, and what's in the future is yet to come. This is the moment and for me it has taken a lot of practice to be really in the moment and to be intentional about it and really listen to the words that are coming out of the person that I'm listening to. I could be I thought I was the greatest multitasker in the world. Like I could think about my meeting later today, my grocery list for on the way home, what I did yesterday and when I'm going to stop and work out while carrying on a full conversation and be fully engaged. And I found out I'm not that person. I am not the grand multitasker that I thought I was. I was missing moment after moment after moment because I was too busy planning what I was going to say instead of really listening to what was being said or thinking, I need to get out of this conversation. This is an interruption. I need to get going. I've got things to do, places to go, people to see and miss it. And you miss it but loved it is patience says don't miss it, don't miss this. This is the moment. And when you do that, you really listen to people. You listen to their words without thinking, Oh, my gosh, what am I going to say next? But listen to their words first. And when you listen to the words, they may come out different than what you think. And confrontations can turn into conversations. Democrats and Republicans could sit down at a table across from each other with food on the table, and the food could remain on the table and not on the walls. If you just listen, if you just truly listen, because we have a lot more in common than we think we do.
Brian Kelly:
Wow. I mean, so many thoughts are going through my mind on this. And of course, I always. Like to steer things in my head toward the business side. And I'm thinking, wouldn't this be a phenomenal concept to learn in business as well when you're truly listening to your clients, not figuring out how you're going to formulate your clothes and try to get them to the clothes and just listen to them at a deeper level. Because how important is it to know what their what they want and to see if you're going to fit most of the time or oftentimes you're not a fit if you truly do listen, those that try to fit them into a into a space or not. But I mean, just one that's one of 14 patients. Right?
Kim Sorrelle:
Right, right. 14. Right.
Brian Kelly:
So is this book available on Amazon or in other major outlets?
Kim Sorrelle:
It's available everywhere. It's available in Barnes and Noble, brick and mortar stores and other brick and mortar stores, which I love a good bookstore. And but it is available on Amazon on any any place online. It is available. And I just really believe I'm very passionate about what I learned about because it changed my life. It really rocked my world, like the things that I learned. Like, for instance, there's one that says love doesn't keep a record of wrongs. I was kind of nervous about that one because I was like, well, you don't forget things that happen to you, right? You might forgive maybe, but you don't forget. So what does that mean to not keep record of wrongs? And so the month that I was working on that one, I had been asked by a group of men from Missouri. Maybe I shouldn't have said that from somewhere. To go with them to see a water project that I was working on in Haiti. And they wanted to see if they wanted to get involved, which is fabulous. And I said, yes, of course I'd go. So there were eight men, and then I took two Haitian friends with us who were both men so they could translate and help with the project. And we drove out into the countryside. We got to where we were staying, and it was a cement wall in rural Haiti with just dirt and this little tiny building with two rooms. And each room had four twin sized beds. So the head guy of the eight guys calls me over. Kim, Kim, can I talk to you like? Sure. And he said, Did you see the rooms? And I thought, Well, buddy, there's nothing else to see. There's nothing else here. But then I thought, Oh, he's going to think I want my own room. And so I'm going to say, Well, it's okay, I'll sleep outside. And then he'll say No. If anybody should sleep inside, it should be you. And then I'll say, Well, I don't care if there's some other people in the room and it'll go great because there's only so much space. So I'm like, Okay, I got this handled.
Kim Sorrelle:
So I said, What's okay? I'll sleep outside. And he said, Good, oh, good. That's great. Because there are men here that would be uncomfortable with a woman in their room. And I'm thinking, what is possibly going to happen? You don't go to bed in Haiti until you're going to sleep because it is hot, hot, hot there. And what's going to happen? I wear pajamas like I didn't know what they thought would happen in the night, but I offered. So I thought, okay, I got to do this. I got to sleep outside. So there was this piece of plywood and it could get propped up on on things. And so I had it propped up and I thought, if I sleep underneath that, at least if it rains, I'm protected from the right. And we brought an air mattress and we brought a couple of cots, and the cots would fit in the rooms with the guys. But my Haitian friends wouldn't let me sleep outside alone, so they had theirs under this overhang, so they were protected from the rain. So I blew up my air mattress first night. And my biggest fear, of course, was that something would slither on me or crawl on me or invite me and something would happen. And because there are snakes and tarantulas and chupacabras or whatever it is that is lurking in the bushes in Haiti. And so I go to bed with this blown up air mattress, and our in the air mattress is completely flat. So I'm sleeping on gravel and it is so loud. Dogs are barking and horns are honking and it's loud, it's loud, it's loud. Finally, like 1 a.m. at some reason then a 2 a.m. the voodoo drum start in the distance. And they were going, going, going. And about 4 a.m. or so that stopped. And finally then I was able to get some rest. And so first night came and went. Nothing happened. Second night, same thing. Dogs barking, horns honking, I'm sleeping on gravel. Then the voodoo drums. Then finally I'm sleeping. But I woke up because there was something on my leg and I was so afraid to open my eyes to see what it was because I thought, oh, my gosh, what's going to bite me?
Kim Sorrelle:
Does Haiti have the antivenom? Am I going to lose a limb? Can I be airlifted to Miami? You know what? What is going to happen? So I slowly lifted my head and I slowly opened my eyes. And it was a chicken. It was a dang chicken on my leg. And I did not know whether to be mad because this chicken woke me up from the little sleep I was getting or happy that it wasn't something worse and I could keep all my limbs after all, you know, whatever. So then the third night came and went without incident. Everything was fine. Then came the fourth night. And again, the dogs, the horns, the voodoo drums. Finally sleeping. And again, I woke up because there was something on my leg. So again, I slowly lifted my head. And I slowly opened my eyes. And again, it was the dang chicken. And again, I didn't know whether it would matter. Happy. I didn't even know how to react. But that night we had chicken for dinner. So my fifth night was just fine. I sucked the amount of time that I could sleep. So here I am. Working on love doesn't keep a record of wrongs right. And I'll never forget that story. And at first, that was kind of bitter. I was like, you know, I am I am all about equality. I am all about it. But I do also know there's a difference between men and women. And I'm a woman. I'm sure of it. I've been one my whole life. And so I didn't understand how I got put in that position. And I thought, gosh, I hope my sons would never do this to a woman like this is terrible. Whatever. And I was mad. But here I am. You know, love doesn't keep a record of wrongs. And then it finally dawned on me what that meant. So I'll never forget that time, right? You don't forget the things that happened to you, but the narrative has changed. And instead of it being this horrible thing that happened to me and I can't believe these guys did this to me now it's just this funny thing that happened.
Kim Sorrelle:
And now I could literally sleep anywhere in the world and be perfectly comfortable. Right? So it's the mood of the story that changes. And when you change that, then there's no record to keep. There's no wrong that has happened. It's all good. And so that's what love would do.
Brian Kelly:
My gosh, that was awesome. I learned that we we can either let our attitude control our circumstances or let our circumstances control our attitude, which many people choose to do. Or we can let our attitude dictate our circumstances. And that all comes down to our choice and how we react to our life events that come in. But you had me at on the fifth day, we had chicken dinner. Oh, my God. That was so good. That was so funny. I'm taking it that you didn't have any chicken problems from that day forward, at least. No.
Kim Sorrelle:
No, no. All was. Well, everything was.
Brian Kelly:
Oh, man, I'm crying. I'm literally I got tears. That was so that was hilarious. But it has a great point and I appreciate that. Who is that story in the book, too?
Kim Sorrelle:
I haven't seen me in the book.
Brian Kelly:
Yes, that's a golden story. That is awesome. Wow. So that's two. We got 12 to go. How much time we got? Oh, my gosh. So I definitely want to get a copy of that. Is it by chance on Audible as well as been spoken?
Kim Sorrelle:
It's coming out on Audible. I haven't been given a date, but I know that it's coming out on Audible. So says the publisher.
Brian Kelly:
So great. I love that I didn't read until I was 47. I didn't realize the reason was because I was just my eyes would be so fatigued after a couple of pages. I just I couldn't read anymore. I didn't know this. I mean, it just was like I don't like reading. It was what I thought. And then then Audible came out. My mentor told me about it. I started listening like, oh, my gosh, this is this is awesome.
Kim Sorrelle:
No kidding.
Brian Kelly:
Just walking around listening to books or in the car when I was commuting and all kinds of things and it was awesome. So yeah, audible. So you have someone else reading it? Someone else is doing the reading.
Kim Sorrelle:
Yeah. You know, it's funny, I really wanted to be the one. I asked the publisher if I could please be be the one to read. And they had already made a contract with the company. And so I it won't be my voice, it'll be somebody else's voice. So they're not going to be nearly as funny as I am.
Brian Kelly:
That's okay. I'll guarantee that. That was like, wow, everything was awesome. Yeah. I listened to a book by Arnold Schwarzenegger and he started in the beginning and he went for like 20 minutes, and then the rest was somebody else, like, wait, bring back the author.
Kim Sorrelle:
Come on. That's right. I think it is. It's a different read for sure.
Brian Kelly:
Yeah. I want the full experience. I want to hear it from the author, you know, and I'm glad that you tried. At least you you had that in mind because you get their emotion, the raw emotion that they went through. As you're reading it, you remember it, just the chicken and all that and just watching you going, Oh, my God, am I going to lose a leg here? What's going on? I mean, no one else can do that better than you. So maybe maybe a second version down the road, who knows? Maybe get to get a new office built in your new home that you're moving to and make it soundproof. Just. Just for one book. You'll do it.
Kim Sorrelle:
That's right. That's right. I'm game. I'm game.
Brian Kelly:
So you have achieved something that so many people have dreamed of and so many more I've never even thought of. And that is to be completely free to do completely what you want when you want, because you basically have walked away from having a business and you're now free and liberated to do. You can write your own ticket is the way I explained it earlier. So, you know, it's it's it's sad that so many people don't even get to the point of really thinking about what that would look like and what would that be. Because we're so buried in the forest of trees of of that task list that's bigger than we can ever finish in one day. So I'm just curious if there's any way you can encapsulate what it feels like to have achieved what you have, where you're at today. What are the emotions that go through you every time you get up? Just let other people know what it what it truly is like so they can live vicariously through you until they themselves achieve that same status.
Kim Sorrelle:
Well, I can tell you that in the last few months, I've been to Mexico twice. I've been on a cruise. I had out to Spain next week. I've been to Miami Beach a couple of times. That's kind of nice. That's kind of nice, I got to say. But it's it's a freeing feeling, like it's a great feeling to not worry about payroll and not not be paying humongous utility bills month after month. And, you know, hundreds of thousands of dollars in taxes and all the things that come with a business and knowing that the business is going to be there. One of my businesses was food catering. I had two facilities and could feed 1200 people on a Saturday night and then we had COVID. So that was fun. But we pivoted. We changed things. We did other things. And I kept people employed and we made through and then I sold it. So it all worked out. And but I think going through COVID, though, to change my mind about what I really wanted to do because I thought, I don't know, I'd sell if somebody came along, which is exactly what happened. I got approached to sell rather than even having it listed. Yeah, which is kind of nice and it just worked out. The timing was perfect, everything was perfect, and to not be in the food industry now is okay with me. I'm all right with it.
Brian Kelly:
Yeah, I can imagine for so many reasons. Oh, my gosh. But the thing that folks out there that are listening, the real key to all this is for you to get where you got. What did that take? I mean, the journey from building the business, starting it, going through COVID, all of it. What did it take for you to personally get to that point so others can realize in a real world what it takes to get there? I was just hoping I could hear it from your words instead of Mike.
Kim Sorrelle:
Yeah. Yeah, for sure. Hard work. You know I love what you say. Work hard and work smart. And it's so true. Before the show, we were talking about how some people want to start a business. You know, they think if they're in business for themselves, it means they can more time off. It's like, Oh, no. If you're in business for yourself, you're going to work 24 hours a day, seven days a week. You never walk away from the business. In fact, it's kind of funny. My my mom died years ago, and my my dad remarried. And me and my brothers, my dad were all these type a high strung, ridiculous people. Right. They have 25 balls in the air at any given time. And he married a woman who? All her kids. Very nice. When we were all grown at the time and very nice. But they all worked for somebody, so they all punched a clock. And when their day was done, their day was done. Well, the first Christmas they were married, we tried to do it all together. You know, we're this combined family, the Brady Bunch now, you know, we're going to do this all together. And I had a good time. I thought everybody had a good time. I thought it was nice. Well, a couple of days after Christmas, my dad called and he said, Yeah, we won't be doing that again. And I'm like, What? What do you mean we won't be doing that again? What happened? Like, what was wrong? They thought we were a little too intense, and I'm, like, intense. We were laughing, joking. You know? He said, they don't talk about business because, you know, we talk about business all the time. We talk about it all the time, which I guess we do. I guess we did. And apparently we're too intense. So we didn't do Christmas together anymore.
Brian Kelly:
It's funny, I can relate to that. Having a corporate background myself, I can so relate to that. It's interesting and I see both sides very clearly. I love your side so much more because that is that's a sign that you love what you do. It's not you know, it's a business. It's 24 seven, like you said. I mean, the moment I mean, I can't go to sleep at night because I'm thinking about it. And then when I get up, first thing I'm thinking about if I got enough sleep, I don't know. But it doesn't matter. I'm just at it. But that's because you love what you do, not because you have to do it necessarily. I mean, there are responsibilities, like you say, with payroll. You got to take care of things, but in the end you're doing it because you love it. Hopefully, if you're not, then it's a grind and you won't be talking about it when you're off together with another family. Because, you know, as a person in corporate back in those days, that's when I'm like, you know, there would be people trying to plan weekend get together like, no way. I'm like, why not? I said, Last thing I want to do is be reminded about work. And no offense, but just your existence will remind me of work whether it wasn't no matter what we talk about and they always inadvertently, I mean eventually always start talking shop. So those few times I would buckle, I'm like, Oh, that was a mistake. Here I am on my day off and I'm thinking about going back on Monday already. Like this stinks. So I get it. I get it from both sides. And yeah, I would rather hang with you for sure because it's just, it's, I don't know, it's so fun. It's fun to talk about business. You know, I often look at my wife wondering if I'm boring the bejesus out of our kids. Not as much into the entrepreneur space. But that's all right. We love each other. And I'm going to take your your words of advice for me personally to listen to her more intently, be in the moment.
Brian Kelly:
I was just this is awesome. She's my wife. She was diagnosed with breast cancer last March. So we're going through that. She's going through it more than anybody. But it's devastating to me because she's my girl and she's going to be fine and she's just going through some final cleanup. Treatment. I don't know what you call it maintenance. So, yeah, so it's unfortunate that we go through these things, but it's fun to learn from people like you to make the most out of every moment. And it's good to have these reminders. So I appreciate you. Number one right in the book, dedicating probably over 14 months of your life to do it. And for the story about Haiti, that was just that was the best. That was awesome.
Kim Sorrelle:
Oh, I've got a lot of stories. Trust me. I'm glad to hear your wife is doing okay. And I pray that she just continues doing better and better. But when I was going through it, one of the things that happened was people would say, well, why are you? Why you? And never for a minute that I think, why me? I would say, why not me? Because cancer does not discriminate. Cancer doesn't say, well, you're good and you're bad, so you get cancer and you don't you know, it doesn't happen like that. So, you know, statistically, whatever it is, you know, it can happen to anybody. But the main thing that I learned is that we all have choices. And there are some things, though, that you don't choose. Like I would never choose to have cancer. I had no control over that. I wouldn't choose for my husband to have cancer. I wouldn't choose to lose my husband when I lost my husband, I wouldn't choose those things. But I do get to choose how I get up in the morning. I get to choose to be happy. I get to choose to live life. I get to choose to live it to the fullest and get the most out of each day. And when you go through something like I'm sure you can relate, Brian, it changes your perspective a bit, right? Some of the things that you thought were important aren't so important anymore. And when you get down to what's really important in life, it's people and relationships is really what it's all about. And it all comes back to love.
Brian Kelly:
I love how you said it over and over and over. I get to choose. Here we go. You're ready?
Kim Sorrelle:
Okay. I love it.
Brian Kelly:
Yes. That was a bomb dropping moment. Smart bombs. Bombs of wisdom, bombs of knowledge. I mean, all of it. And you just you hit the nail on the head about it's about human relationships. And the thing I like is that that carries over specifically and especially in the business as well, because business is really relationships. And a lot of people miss that. I did for a long time. I was so into automation. I'm an automation freak. I love it. I'm a software engineer. I used to be one by trade and I love to make things work automatically and over and over and over and very well. And so I used to think I'll just automate everything and I'll blast out emails to thousands of people and just sit back and rake in the money and then realize how come it's not working. It doesn't work that way. And it took me a long time to get through this thick skull. Thankfully, my mentor not only showed me, but he put me in a place where I could experience the importance of it by making a lot of phone calls. And I hated that at first. And then ultimately I was nicknamed in the team the closer. And I'm thinking, What are you talking about? I'm just talking to people. And they just say, yes. I mean, I'm not selling like, Oh, this is our or It's okay, this is awesome. And it's more natural. It's, it's more in line with my value system. I'm not one of those hard sell person. So relationships that you just said, the key, another great key. I mean, I get to choose. You said that like, I don't know, ten times in one in just a series of 10 seconds or so. And I was just like, yes, yes, yes. Thank you for drilling that home. We all have that choice. How do you react to whatever circumstance life throws your way and yeah, why not me? Exactly. Same thing. You're. You're a gem. You're amazing. Oh, my.
Kim Sorrelle:
Gosh.
Brian Kelly:
You can learn so much from you. Oh, let's see. We got a comment coming in. Thanks. Hey, Andy Lorusso. Good job, both of you. It takes commitment, passion and perseverance. Yeah.
Kim Sorrelle:
He that so true.
Brian Kelly:
And then he says, my sweetheart died in my arms in 2017. It taught me to live each day. So sorry, Andy, and thank you for taking a valuable lesson from that. And yeah, it's there's no words that can console, but at least those that take the right action and it's never going to go away. But at least you have the right, in my humble opinion, attitude moving forward. And there'll be the down days. There's the bad days. But. You get to choose. Somebody once told me, very intelligent person just recently, too. And I love that. Wow. All right.
Kim Sorrelle:
And talking sorry. I'm talking about relationships. I just wanted to say a minute that when you love, like, first of all, I've done your homework for you because I figured love out. Like, nobody has done this in the history of the world. And I have finally done this like the things I found out, like it will blow your mind, but so I've done the homework for you. But when you really do love people, when you do value relationships like that and you do love, then you're authentic. Then it isn't sales. Like you said, it's not sales anymore. It's relationship and relationship brings results and sales is sales. People are tired of sales. Like, I don't like to walk into some places because you know you're going to be attacked by whoever is the next person in line to take the next person that comes through the door and doesn't you don't even know them and they don't really do anything to get to know you and you know, whatever it is. And so, yeah, be authentic love. Love is completely authentic. If you truly love people, you're going to be.
Brian Kelly:
So it's like it's almost like I'm saying this a little facetiously. We were designed to be this way by some creator maybe and maybe maybe the reference in your sub tag of your book has something to do with it. I don't know, because the book, it comes from just saying, but I truly believe we were designed for several purposes. But one, I think you're hitting the nail on the head is I think we were all put on this earth to love each other and to help each other and to boost each other up. You know, when you're first born on a baby's first born, everyone's all, oh, you're so wonderful lifting them, raising them, praising them. And then it gets to the point where they can communicate and it just starts turning the other way around. Why is that? Why are we turning our are just unabashed love into now there's conditional love and now it's going to be I'm going to be nice to you when I feel like it now. But when you were a baby and couldn't talk and fend for yourself, you were the greatest, the most precious thing on earth. Why did that change? Right. Have you found any of that in your in the research of your book? Is anything alluding to that?
Kim Sorrelle:
Yes, absolutely. You know, one thing that that I think is so true that we forget or that we don't recognize is that we have no control over anyone. When that baby is a baby, you have some control, right? Like if they're going to get out of bed, you're getting them out of bed. You have some control whether they're going to sit in a wet diaper or, you know, whatever it is, you've got some control. But they've become a toddler. They're out of control. You don't control their every action anymore. And with adults even more so. Right. We have no control. And so recognizing that that we don't have control and all we have to do is love people. It's so freeing because then you're not judgmental, because you're not trying to fix people, you're not looking at what other people are doing and being critical of it and worrying more about that than than thinking about loving them. You're not there's no no room for discrimination, no room for racism, no room for any sort of leaving people out. Everybody's in because it's loving everybody, no matter the religion, no matter what country they were born and no matter their sexual orientation, no matter the color of their skin or the color of their hair or anything else, what they do for a living. How much money is in their bank account? You know, love doesn't care about any of that. There's there's no judgment at all in love. And so recognizing the non control is actually pretty freeing that you can just let people be who they were created to be. Let people be who they are as they let you be who you are. You live your true you and let other people live their truth.
Brian Kelly:
Oh, my gosh. You have done something so truly amazing, Kim, in all this research and writing the book. And, you know, to this day, I don't know of a more powerful topic and content that could have been written than what you've done. I've even read your book, but I can't wait now. I got to reread that chicken story for sure, but the rest of it is so powerful because it finally gets to the true meaning, which can help us to define what is our purpose, which everyone is searching for. You know, that's like the number one question. Believers and nonbelievers are like, Why am I here? What is the purpose for my existence on this planet? And I think without even reading your book, that they could get a lot of answers just from reading your book, because it will lead them down to the path of the way. In my humble opinion, we were created to be and, you know, if you're if you're going, by the way, you were designed, why don't you work more efficiently and properly? And the way I mean, it's just it just makes sense. But, my gosh, would you mind holding your book up one more time? I got to get this back up on screen because this is too important for folks to miss. It's called Love Is by Kim Saul and her last name is so 0relle. Just to be sure, for those of you listening on a podcast and the subtitle is A Year Long Experiment of Living Out First Corinthians 13 Love. I love it, I know, I know. It's pretty cheesy to have those little puns, but this is.
Kim Sorrelle:
All about love.
Brian Kelly:
Yeah. And it's so applicable in every facet of our lives, including business. Some might say, Well, what's this have to do with business? Well, I think if they've watched this from the beginning, they kind of get it. It has everything to do with business. It's just about life. And business is a part of life for many of us, some no longer I It's awesome. But what do you, what are your plans going forward? Kim Now you've got me curious about that. Like you've written the book, now you're traveling, you're having fun, you're free, you're getting into a new house. What is the next step for Kim Saul that's going to continue to fulfill your purpose in your mind?
Kim Sorrelle:
Well, I'm very passionate about the things that I learned. I'm very passionate about, about spreading the word. The world would be a different place. The world would change. It changed my life. And I know that it would change other people's lives, too. And so I'm speaking I'm writing more. I'm going to write Love Is for Kids, I think will be my next book. And Love is universal. And we might as well understand it. You know, we might as well really grab on to love and love the right way and and keep peace and joy in the world.
Brian Kelly:
Have you I don't want to put you on the spot. I'm just it makes me think of things like, is this something that could or should be turned into a follow on teaching event, like a five day summit or educational program that they could either download or just I don't know, it'd probably best to be experiential to bring some chickens in and have people sleep outside during the summit and go through that and then have chicken dinner the next fifth day. But have you have you gone down that path of thinking about maybe making it something that people could digest further and take them deeper into the understanding?
Kim Sorrelle:
Yes. Yeah, I do want to do that. I've been thinking about that. I did do in February. I did a 14 day love challenge since there are 14 words and phrases and it's on my website for free, anyone can take the love challenge and if you do, I'll send you for free wristband. A WW gold wristband. What would love do? Wristband? Because if you can answer things that way, what would love do? You're going to make the right decisions. You're going to do the right thing.
Brian Kelly:
I love it. Thank you for the reminder because I did not show your website yet. So it's Kim ELLE.com. That's Kim. So r e l l e. And on there, there's where you can get her book. That's where I'm heading right after this show is over. And look at there's so many different wonderful things in here. There's a video interview she's done with somebody you might have heard of. Jack Canfield. Amazing, amazing guy that just. I mean, he raved about your book, and I can see why. I can see why. Rightfully so. I see there's t shirts. There's all sorts of wonderful things. It just goes on and on. And there's. Oh, yes, I'm Haiti. I'm and for those of you listening on podcasts, we're showing her her website on the video and so just go take a look at Kim Sorel dot com. If you want to reach out and contact her. There's a contact form there. What would be a good reason for someone to reach out to you, Kim? Who would be someone that you could possibly help down this path?
Kim Sorrelle:
Any any type of leader that wants to have a different climate around them, that wants to lead in a better way, strengthen their abilities to lead the right way so that it's not just about work and it's not just about home, but it's about life. It's about everything. Someone who wants to enrich their life and live a free, wonderful, happy existence without conflict and. They should. They should come my way.
Brian Kelly:
And it's it's so it's not surprising at all. The first type of person you talked about was a leader because you are astute and you understand that people follow leaders. And if the leader is leading them in a proper manner, they will also. It's like they just they echo everything you do. It's like kids, you know, they're like sponges. I've had people in my company that literally start talking using the same words I say in my everyday discourse, and it kind of freaks me out. And then I think, Oh my gosh, I got to watch what I'm saying. Be very sure that I'm not leading people down the wrong path or anything like that. So I love how that was the first set of people you came out with because that's the most powerful and important set are the people that are leading others, if they are leading in a more organic, loving way, can you imagine how the culture of that entire company will change? Because it does it the way a company runs. It truly does trickle down from the top. It permeates every. Is that true with you, Kim, and your your experience that what the leader does how they.
Kim Sorrelle:
Yeah yeah. Absolutely 100%. I mean people take their cues from you and what and your expectations you have high expectations for yourself and for the work that you do and for the people that work for you and with you, you know, keep your expectations high. We're all probably capable of doing more than than we do. And so with high expectations means that you've got trust in them, you've got faith in them, that that they can do it and trust and faith in yourself. So you expect good things. You get good things.
Brian Kelly:
It just rings so true. I mean, it's like, I don't know. It's like we were separated at birth.
Kim Sorrelle:
There's like. I think we are twins. I'm pretty sure. Yeah, I mean.
Brian Kelly:
I mean, we got the same hair color. I mean, come on.
Kim Sorrelle:
I know.
Brian Kelly:
Right? Got to be. Where have you been?
Kim Sorrelle:
I know. I missed you, brother.
Brian Kelly:
Yeah, I mean, yeah, all of it. And then I when I was a young man, like in my twenties, I loved sports as many young guys did. And I love I ended up really gravitating gravitating toward kids and helping them in sports. I just loved playing me because I was so immature. I don't know. But I found that the best way to get the most and this wasn't the purpose. It wasn't just to get the most out of them. It was to get them. The best results for them was to use positive reinforcement versus negative. I've seen and I'm 20 something and I'm at one end of a basketball court and there's an adult coaching his little kids and another an older adult. I'm an adult, but, you know, 40 year old adult man. And all I hear is him yelling. And I look over there and I just see the kids and they have this, you know, the hunched over cower look like, oh, we did something bad. And he's only yelling at one of them, but the whole team is affected. And mine, it was like, if you do everything you possibly can to the best of your ability, I will lift you up and praise you even if you miss that basket. That is not the issue here. You'll make it sooner or later if you continue to just follow the lead and do what your coach to do and if you just do everything you can with all you've got. Not everyone's gifted the same way it's OC and if you but if you do, there is discipline involved. If you go against or if you're playing grab. You know what they would say on the side not paying attention. It's run laps, so you keep it in order. But at the same time, I love to lift and raise people up, especially when they deserve it, even if the result didn't wasn't achieved ultimately. To me, it's not about the result. It's more about the intent. The result will then come in play. What are your thoughts on that kind of philosophy?
Kim Sorrelle:
Absolutely. I agree with you. My twin brother. Yes, I coached like I said earlier, I coached basketball for 25 years. I coached varsity volleyball for 17 years. And and we won games. The 17 years of coaching high school varsity volleyball, 16 of them, we were ranked in the top ten in the state of Michigan. And we won because you should, because if you're going to do it, you should do it with excellence. You should do it the best way you can. But that is exactly how I coached I praise, praise, praise, praise, praise and look for the good and you'll get it next time. And certainly with correction, I coached my daughter. That was a little tough. You know, sometimes she get a little mouthy and I just say, just don't run. And honey, just turn around. I'll tell you when to stop. And I'd coach, coach everybody else for a while and just watch my daughter do laps. But but yes, you get a lot more out of out of people when you praise them. And look at the studies that have been done in business where people would rather have a compliment from you. I would rather have words from you than money.
Brian Kelly:
Yes.
Kim Sorrelle:
I mean, that's how much it means that so big a deal. It is.
Brian Kelly:
And that's that's that's universal. Yeah. They would rather have the praise the recognition was the word that I would see whether it's a certificate in front of your peers, whatever that case may be, but some kind of acknowledgment that we think you're doing a good job, whatever happens to be. So I just saw the clock and we just went over Kim and I'm like, crazy. Thank you. You've been awesome and we're not done yet. I hope you can stay on for a few more minutes because I end the show with a very profound question and I've got Are you okay with a few more minutes? I know you're in a different time zone, so I appreciate that, number one. Number two, real quick, I did promise everyone who stayed on live that I would show them how they could win that five night stay at a five star luxury resort. And we'll do that in just a second. Kim, I'm going to ask this one final question to close the show, and it's a very profound question. I started asking it kind of by accident. I'd ask it several times over the course of several shows, not every show, and started paying attention to the answers and go, oh, my gosh, this is this is a powerful one. I like this. We're going to keep doing this. So we'll come back to that in just a moment. So bye. Promise? I did promise. I tried to keep my promises. Here is how everyone you can win that five night stay at a five star luxury resort. Compliments again of the big insider secrets. Get out that pen and notepad. Whatever you use to write and write this down. You don't have to do this this second. Wait till the show is over. And here we go. I'll put it up on the screen. For those of you watching live, all you need to do is go to this URL, write this down. It's our IP dot. I am forward slash vacation report. I am for vacation and I want to double check something here real quick. We got more comments. I think I think everyone for that, we are running out of time, ladies and gentlemen, even though we make our own time. I a little birdie told me that Kim Sorrell herself may have a gift to provide. Is that still true?
Kim Sorrelle:
Can you bring that up? Yeah, that is absolutely right. I do have a prize.
Brian Kelly:
All right. And there it is, magic. Go ahead and explain that and how people can reach out to get that. That is amazing.
Kim Sorrelle:
Yeah. So message me on my website and I will enter you to win. Message me within the next couple of days and one person will win a copy of my book that I will sign along with a WWE called What Would Love to Wristband and a one hour Zoom. Q&a on understanding real love.
Brian Kelly:
I've got to let people know. That is a lot. That is a massive value, especially the one hour Q&A, because of how valuable I'm sure Kim's time is and has been because of what she's achieved and what she can do to help you. That is phenomenal. So go to Kim Source ELLE.com as we've stated earlier and I'm guessing go down to this contact area. Is that how they would do it, Kim?
Kim Sorrelle:
Yes, exactly.
Brian Kelly:
All right. So then for those of you listening on podcasts, remember a couple of days. So to put this in perspective recording, we are on Cinco de Mayo. It's May 5th, 2022. So you have a couple of days to take her up on this amazing offer and enter to see if you get to be one of the lucky ones and just go to Kim Dotcom. Scroll down to near the bottom. It's kind of a green turquoise looking area. It says Contact even has their email address right there if you want to reach out to her straight away from using her email. But definitely take her up on that. And I like to always say this of folks, wonderful folks like Kim who offer these amazing especially one on one prizes, and that is to do so with respect. Please know that this is her time, that she set a site for you and come with topics about love in mind and have your questions. What would be a perfect conversation real quick? What would be a topic that you love to have people reach out for you, to you, for.
Kim Sorrelle:
People are having problems in their relationship. And wondering what to do. Or parenting. And frustrated because that can happen. And how do you love your kids when they're driving you crazy? And staff, you know, how do you take care of yourself? How do you love your staff when when they're not all getting along? How do you make it happen for them?
Brian Kelly:
Oh. So she's she covers all the bases, so everybody should be writing that website down. Kim Dotcom ELLE.com, don't forget. Do it. All right. So thank you so very much. Number one, Kim, that's very valuable. Incredibly valuable. And I'll read off what we have here. It's it says it's a love package and it's her book and it's her book. Love is and a W What would love do wristband. I love that WW LD and a one hour zoom call answering Q&A. She just so eloquently stated and she puts here it's a $450 value treat it as though it's over a grand over 1000 because truly if if you're going through those issues any of the issues she specified and I'm sure she can handle many more what is that going to be worth to you now? She's not charging you 450. She's not charging you 1000. But if you treat it in your mind as though you're spending that kind of money, you're going to get a lot more out of it than if you didn't. That's just my humble advice there. All right. So we're going to get to that question at last, at long last made it. So it's a profound question. It the beautiful part about it, Kim, is there is no such thing as a wrong answer. It doesn't exist. It's just the exact opposite. It's the only correct answer is yours, because the answer will be unique to you. It may take you a microsecond, which is a very short period time to come up with the answer. It may take you multiple seconds or even over a minute. Either way, it's perfect. Why? Again, because it's your answer. So there's zero pressure on this. And now that I say that, you're going, Holy moly, now what is it? It just builds up the. The tension. I know I've heard it many times, but the whole point of that is to relieve the tension. So with all that being said. Are you ready?
Kim Sorrelle:
I'm ready.
Brian Kelly:
All right, here we go. Kim Sorrel. How do you define success?
Kim Sorrelle:
That is a great question. That is a pretty profound question. I would say it's not the amount of money in your bank account and it's not how big your house is or how big your car is or how new it is or how many customers you have. Anybody can work hard and achieve those things, but to really have success. It is about relationships. It's about having great friends. I have friends since grade school that are still some of my best friends in life, and to have those relationships is such a gift. I mean, it's so valuable to have people that have known you your whole life and still like you. It's kind of nice. So having great relationships really is the sign of a successful person.
Brian Kelly:
I think, you know, this is going to end, Kim. Yes. I love it. I love knowledge, bombs, bombs of wisdom, smart bombs, all of them. Because of this amazing young lady, Kim Sorrel. You've been an absolute joy. I appreciate you your. My gosh, that book that's going to be flying off the shelves, I just can see it. And I hope it does because of the impact you will have on so many people's lives. I can't wait to hear about your upcoming what are you going to call them? Seminars, bootcamps, training sessions, membership site, whatever it happens to be, please stay in touch. Now that I know that I've just lost a sister when I was 57 years ago. I'm not saying you're that old. I have no idea, but I doubt it. But we're somehow twins. There's got to be. It just happened.
Kim Sorrelle:
We are? Yeah, for sure. What's your mother's name again?
Brian Kelly:
Yeah. That's so funny. Gosh, you're a treat. You're an absolute treat. Appreciate you for coming on. Spending more than an hour with us and everyone who's been listening and watching. Appreciate you as well. That's it for this show. Everybody, I appreciate you all and I'm going to say I love you. Ooh, there's a good one. There's a good one, huh? Let's end shows with that. From now on, that's even more powerful. I get to learn wonderful things from amazing guests like Kim. And speaking of that, we're going to have another one a week from now. So be sure to tune in to the Mind Body Business Show on behalf of the amazing Kim Searle. I'm your host, Brian Kelly. Until next week, we'll see you again then. So, so long and be blessed, everybody. Take care for now. Thank you for tuning in. To the. Mind Body Business. Show podcast. At www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Kim Sorrelle
Kim Sorrelle, writer, speaker, entrepreneur, and director of a non-profit organization, devoted a year to finding love's true meaning. Her book, Love Is, A Year-Long Experiment Living Out 1 Corinthians 13 Love, chronicles her sometimes funny, sometimes scary, always enlightening journey that led to life-changing discoveries found mostly on the streets of Haiti.
Connect with Kim:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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