Special Guest Expert - Lauren Powers

Special Guest Expert - Lauren Powers: Video automatically transcribed by Sonix

Special Guest Expert - Lauren Powers: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.

Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We're raising the bar yet again. It keeps getting higher and higher and higher. Not because of moi. No no no no. It is because of our guest expert who is coming on in just a moment. Amazing beyond amazing I tell you. We talk about...this is The MIND BODY BUSINESS Show. And what it does that encompasses the three pillars of what I call the three pillars of success. And it stems from mind, which is Mindset; having that rock solid mindset all the way into the subconscious level, which is the most powerful part of our brain and body. What is that about? Well, it's exactly what it says. It is about taking care of yourself, it's about working out and exercising, wait till you meet our guest. And, it's about proper nutrition. And like I like to say the mind and body are a team. And more importantly they are your team. So if you have one team member who is not pulling their weight, let's say our basketball team and one of the five starters decided not to get in shape during the off season and they have their first game. What happens to the team as a whole in that game? Will they win? It's possible, but their odds of winning have greatly diminished because one of...one member of that team decided not to operate at a peak level performance. The same goes with your mind and your body which are both part of your team. Capiche? Yes and we will go English the whole time I promise. And uh business. Business, that's multifaceted. We're talking about marketing, sales, team-building, systematizing, everything that goes with business. And the thing is when when you've mastered all three of these areas, all three: mind, body, business, you are then operating at what I call a peak level of performance. And, this is the these are the traits I have found in all successful people that I have been following. I've been focusing on just successful people for the last several years and noticed that these three patterns developed. So that's why the name of the show became The MIND BODY BUSINESS Show. And why I'm so excited tonight is my guest, on tonight, epitomizes all THREE of these areas to an incredible level. And you're going to love this woman. She has an incredible personality. She's intelligent beyond words. And you're going to see she is one fit, one FIT woman. I'm just so excited cause it just resonates with me so much to be in the fitness industry, at least I used to be very recently. And so what we're going to do is talk about entrepreneurship and basically what has she been up to lately because she's been a very very busy woman and I wanted you to share in what she's been up to and then put yourself in her place and say, "Wow, that would be cool if I could do that." Because that's what we want to do, is model success. And speaking of success, there are a lot of books you see behind me. There is a a story about that behind that and that is the importance of reading. I was told the importance of reading many many years ago by a mentor of mine--multimillionaire. Long story. It's on a website. I'll point that to you later. And, he basically told me, "Brian if everyone did this one thing. They just did this one thing they would all be super rich." (inaudible) Wow! Really, what's that? And, what he did was he told me, "They just need to read." They need to read the right books. And I discounted his advice. I just completely ignored it for years. I did not pick up a single book. And then, luckily a mentor of mine, another mentor who is now my most recent, amazing mentor, not only said a similar thing. He also just did it by example. He went around listening to books on Audible. And I thought, "WOW". So, I start listening on Audible and realized that I love to listen to books. I don't necessarily like reading with my eyes (inaudible) Maybe this. So that opened up everything to me and I began reading voraciously and I'm here to tell you right now, reading is such a key component in success. And so what we're going to do is segway over into a segment that I call appropriately, Bookmarks.

Announcer:
Bookmarks. Born To Read. Bookmarks. Ready, Steady, Read. Bookmarks. Brought to you by ReachYourPeakLibrary.com

Brian Kelly:
Yes, as you see there ReachYourPeakLibrary.com. For those of you watching and listening, just stay with us. What do I mean by that? Get out a pad of paper and a pen and take some notes and and resist the urge to go check out any resource that's spoken of while on the show. Write it down now, visit it after because as they say, the magic happens in the room. If you were to leave the room for just a moment and you miss one golden nugget from Lauren Powers (there is a hint who's coming on), then you may have missed the most important point of the entire evening. So Stay with us, take notes. Reach Your Peak Library, real quick. That is a Web site I personally put together and I did it as a gift for you. The entrepreneur, the business person that's looking to improve themselves both in your business and personally. And, what I've done is I've combined (inaudible) collected over the years all the books I've been reading that had made a difference in my life. Not just any book that made it to this list but those that made a huge, profound difference in my life. As you hear the bells ringing, that's telling you to pay attention to what you see on the screen here and what you are hearing. That's a beautiful thing. And, all these books personally vetted by myself. So that helps you if you're not really sure where to start or maybe you want to look for that next book, you can come here and have a decent probability that it will actually be something good for you as well if you're into entrepreneurship, growing businesses, and that kind of thing. So on that note, I listened to Audible as I said before. And, with Audible you can do things, like set bookmarks as you're listening literally by tapping a button and it electronically stores a bookmark. And so I began doing that. So now I thought, "Brilliant! I don't have to reread an entire book and go back and go straight to my bookmarks." And to illustrate that and also to give you some more value, I'm going to play back a very short snippet, I promise it's only a minute in length. It's an amazing book by Stephen R. Covey called, "The Seven Habits of Highly Effective People." Once again, get out those pads and paper and pens and start taking notes because we're going to play it right now. Here we go.

Stephen R. Covey (on Audible):
Another excellent way to become more self-aware, regarding our own degree of pro activity, is to look at where we focus our time and energy. We each have a wide range of concerns: our health, our children, problems at work, the national debt, nuclear war, and so forth. We could separate those from things in which we have no particular mental or emotional involvement by creating a circle of concern. Our Circle of Influence is almost always smaller than our Circle of Concern. As we look at those things within our Circle of Concern, it becomes apparent that there are some things over which we have no real control. And also that there are others that we can do something about. We can identify those concerns in the latter group by circumscribing them within a smaller circle of influence. By determining which of these two circles is the focus of most of our time and energy, we can discover much about the degree of our pro activity.

Brian Kelly:
Beautiful words and this is a beautiful book. I highly recommend you all pick this up and read it if you have not. Because it talks about the Seven Habits of Highly Effective People and they're also highly successful people. And I'll tell you something: Lauren Powers is just that. She is one of those very effective and successful people. And what I want to do is literally get her on the show, like right now. So let's welcome her to the show, shall we? Here we go.

Announcer:
It's time for the Guest Expert Spotlight. Savvy, Skillful, Professional, Adept, Trained, Big League, Qualified.

Brian Kelly:
And there she is, Ladies and Gentlemen. The One, The Only Lauren Powers.

Lauren Powers:
Hey.

Brian Kelly:
Oh my goodness. Look at that. Man oh man oh man, that is some impressive, impressive body work you have done there, Lauren. How are you doing tonight?

Lauren Powers:
Doing awesome Brian. Thanks for having me on the show.

Brian Kelly:
Oh my my

Lauren Powers:
Trying to do this for a while and we finally connect. I'm here, I'm not traveling all over the world. And have the time to talk to you and all your folks and I'm excited to share some amazing wealth with them.

Brian Kelly:
Yeah. I can't wait. I mean you and I talked. Gosh, it's been weeks ago now but for probably two hours straight and we had never met before and

Lauren Powers:
Blah, Blah, Blah, Blah, Blah

Brian Kelly:
It was just like a connection, instant connection because just your mindset was in such alignment with mine as far as values and everything and and what you're doing in the body building and everything that you're doing is just so impressive. And so, I don't know it's just wonderful. And it was so easy to talk to you like we were brother and sister going way back. Maybe we weren't. We just don't know it, right?

Lauren Powers:
(inaudible) Maybe?

Brian Kelly:
Could be my sister by another mister, who knows?

Lauren Powers:
There you go, you're funny.

Brian Kelly:
Real quick let's introduce you. Oh I'm gonna go through and let people just get a slight background then we're gonna go deeper. So Lauren Powers, listen to this, is a 10 time heavyweight bodybuilding champion (take that Arnold), Author, Entrepreneur, Actor, Model, and founder of the Lauren Powers Classic, and now, Powers Fitness Events, which represents Team USA, a respected fitness competition in Southern California that rewards success based on merit, not economics. Oh I love that.

Brian Kelly:
Lauren is a teacher, mentor, and advocate for individual achievement and excellence. She is a recent award-winning international speaker in cinema and media from the women of excellence. Now, with that officially we bring on Lauren to the show and Lauren, there's so much we're going to cover you have no idea and our fans have no idea. Because we literally have no idea we're going to say, do we? It's amazing.

Lauren Powers:
OK. We have a lot to say.

Brian Kelly:
So the first thing I want to ask you to kick things off and that is you know that that's impressive accolades of what you've done in the past. It doesn't scratch the surface and I know that. There are so many important things, especially of late. But one of the things I'd love to just dive into is start off with the mind. And that is like when you get up in the morning, just like everyone else of us and you put your your feet hit the floor, and if you're like me you're a little bit groggy at that moment. But you're starting to come to, right? And as you're coming to, you're starting to realize now it's the next day and it's time to tackle the day. And the motivation, determination, and drive starts to kick in. And for you, personally, what are those kinds of thoughts that go through your mind that say, "OK I've got this, I'm going forward, I'm going to continue to be uber-successful?"

Lauren Powers:
Uber-successful.

Brian Kelly:
Yes.

Lauren Powers:
I like that.

Brian Kelly:
It's a new word. (laughs)

Lauren Powers:
And not a lift off.

Brian Kelly:
No you go.

Lauren Powers:
Well you know what? I'm actually the queen of manifestation--is my title and known as. And what I mean by that is I actually set my mindset and manifest exactly how my day is going to look, the next da,y and the day after that. So I have so many projects, Brian, on my plate all at once. If I didn't do this, I would be disorganized and all over the place. I wouldn't be able to do the things I get done in a day. So I actually visualize and meditate on what is the next day's going to look like. So when I wake up, my mindset's already there. Cause everything it does it starts with the mindset and it's funny you brought that out because that is my five levels of formula is Mindset, Manifest, Motion, Magic and Maintenance. So that's the Five M's Go With My Program is the fierce formula which I'm the founder of which I'll be launching actually June 22nd and my big event coming up in Huntington Beach, California, my hometown, where I went to high school. I'll be doing a big big event on health and wealth. So I don't know if you know who Loral Langemeier is?

Brian Kelly:
Oh yes.

Lauren Powers:
I'm sure you do. Most people do in this industry. She is our expert on wealth and I'm the expert on health. So for the first time, we're integrating the two. We're very excited about it. It's obviously on top of my mind. It's like I'm promoting like crazy because I'm the promoter on for the show but it's integratedhealthandwealth.com and I actually have tickets for all your viewers. Let's just get this out of the way, right away.

Brian Kelly:
What?!

Lauren Powers:
(inaudible) Yeah I want to get a free gift to everybody that's listening that they can actually come to our event, meet Loral, meet myself, and the whole day is how to get and stay wealthy and healthy. Because let's face it, without your health what good is your wealth.

Brian Kelly:
That's so true.

Lauren Powers:
I mean I know a lot of, a lot of wealthy people especially where I live and they have all the toys, the Lamborghinis, Ferraris, yachts, all the all these things. But, they don't feel well. I have a few (inaudible) they come to mind and they can't enjoy them. So my whole mission and my purpose and passion is to get people healthy and keep teach them how to stay healthy.

Brian Kelly:
Perfect.

Lauren Powers:
It's a big big to do and it and like you just brought up at the top the show, it's all about mindset. That is my absolute first step and my five step process is setting the mind. And like you mentioned, you we have to have the desire and the dedication to do this because it's not easy. It's not easy to look like that. Everybody would do it, right?

Brian Kelly:
Absolutely.

Lauren Powers:
So. I look this way Brian and you know I want your viewers to realize that most of my clientele, of course they don't want to look like me. It's almost, you know, it's not easy. It's almost impossible. And and but that's not my that's not my passion--is more women entrepreneurs 40-50+ that want to just become a better version of themselves. That's my whole thing. I look this way and my physique is on purpose and it's to get your attention and so you realize I know what I'm doing to get results. Meaning, it's the results for you, not for me, but for you. And that's the whole the whole mindset on that. So I have it like again a whole fierce formula that I founded that can get you there pretty fast. Fit. Fab. Fast.

Brian Kelly:
I Love it.

Lauren Powers:
How do you like that? For 40-50+.

Brian Kelly:
And you hit on some several key elements I'd like to like amplify a little bit and that is, you start out every single day using a disciplined approach and that's another key element of success. I have found through every person I've interviewed and everyone I've read about that has achieved success, they all follow and are disciplined. And the beautiful thing about that is a lot of, well a lot of people, look at that as a negative word because you know discipline. It's really more habits that are positive that move you forward. But, it's doing it on a regular basis without fail. And I love that you've said that that's how you start your day because there you go, ladies and gentlemen. And,look at her, she. Talk about discipline.

Lauren Powers:
(Inaudible) different way of dedication.

Brian Kelly:
Exactly.

Lauren Powers:
The word, diet. I'd don't like to talk about that too much. But it's an...I call it (inaudible) so much discipline, I call it lifestyle.

Brian Kelly:
There you go.

Lauren Powers:
So it's...it's is changing your lifestyle. And again, it starts with a mindset and then you have to manifest and create what you the lifestyle that you want and the things that you want and how you're going to live your life. And it's all creates and starts here. It's really simple if you lay it out correctly and you believe what you're saying and really believe in yourself that you're capable of doing what you want to do. So starting that day off, it's just like, "OK this is what I'm going to do today and I just do it." It's like not even a question. It's just magic how it works. But again, I'm the queen of manifestation. I've manifested my cars, my house, my Harley, the design, all the my remodelling. All of that I've manifested in my sleep. I wake up and literally see exactly and I've rarely seen it. So I just fulfill it. Makes things life much simpler. We need simple, right? Cause things we can tend to complicate things. And I'm guilty of that as well; I get a lot of things on my plate, I juggle a lot of things, and I'm building a new team right now, and being a promoter and new speaker and all these things. It's, it's a lot at first. But, I have the mindset that I am an expert. I'm successful and I can do this. So look out! I'm doing it. Same with like my book. They're like, "you've got to write a book. It's gonna be number one." So guess what? Number one not only in one category, but it's number one in 98 categories. And not just in here in USA but across 11 countries, Brian.

Brian Kelly:
Congratulations.

Lauren Powers:
Thank you. It's BeneathTheMuscle.com and another gift. Again, I want to give I've just been in a giving mood right now. You got me had a good time is not only can you come to my events for free and meet Loral, myself and hang out with us for the day and get all this expert advice on wealth and health. But, also you get a free download of my book that's online at Beneaththemuscle.com and it's there. So grab one grab yours right now and it also comes with a workbook, so you can apply all the principles I teach in here to yourself. Yes, Beneaththemuscle.com/workbook. And, I just finished the Audible for it. You mentioned that at about how your (inaudible) library.

Brian Kelly:
Yes.

Lauren Powers:
So people that don't want to read this. I just finished it and it'll be available on Amazon coming up. Same title for the audio.

Brian Kelly:
And I thought what you did....

Lauren Powers:
That wasn't easy, I'll tell you that that was not (inaudible). I did what I do, it was like know it has to be you. You have to judge your own (inaudible). I mean I have...I obviously have a very distinct voice so people like no, no, no. We know that's not you. I'm like, "Damn It." I have to do the soundproof room and you know this whole thing and it was stand up. It took me 10 hours to get through it.

Brian Kelly:
Well, I think it was a stroke of genius how you did it and went about it because not only did you speak it into a microphone, but you went on Facebook Live and did it, live.

Lauren Powers:
You saw that?

Brian Kelly:
Oh, twice.

Lauren Powers:
Oh you did that. Yeah, see? Both my (inaudible) I know right?

Brian Kelly:
I love how you know it's like, "OK, that's a marker we need to go back and edit that."

Lauren Powers:
Well that's, exactly and you know. You get it. You do live shows. You know every time you snap or clap. That's so they can see the spikes in the audio.

Brian Kelly:
Right. Right.

Lauren Powers:
Yeah. I just I know I put myself out there. That's another thing you know. I mean I just take risk and I think being an entrepreneur is all about that. You just have to, not only have that mindset. But you have to be willing to take some risks, step out of your comfort zone I call it "daring to be different." That's one of my taglines. That's what my life's about. I don't do anything, "hello, look at me." I do everything out of the box, and as my mom says, I spend every day trying to stand out versus fit in. So if you know anything about me and what I do and you see my cars and like I said the Harley and all these things, they're completely over the top. And wherever I go, you know I'm there because it's one, it's called branding for business. But two, it's I'm proud of who I am. I'm proud of what I've done, and I keep going and I don't want to fit in. To me that's that's why, why be,you know like the norm,if you will whatever that is. I want to stand out, be proud, and power women to be themselves no matter what you look like. Be proud of who you are and always look into better yourself. And that's all we can do, literally. I mean, really you think about it. Just become a better version of yourself and that's my whole mission. My personal purpose is to help those women find that passion for themselves and have a little fun while doing it.

Brian Kelly:
And that's key to successful branding of any company is finding ways to stand out. I love that. And you already fit the mold. You don't have to really change anything you're doing. And now, you're moving into another chapter of your career, which includes speaking, includes a period on music videos that we have to talk about.

Lauren Powers:
Oh yeah, yeah, yeah.

Brian Kelly:
Let's go there. I love that. That was recent, yes?

Lauren Powers:
Yes, that was recent and what's really recent is last night, I just attended her birthday party, which was a live concert and she opened up with the song that I personally (inaudible) and had the honor and I'm so grateful to be part of that was none other than J Lo, herself, Jennifer Lopez. I was in that music video called Medicine. It's her latest one, her last hit. And, talk about manifesting, this is one of my stories I like to share because this is just so awesome and how powerful that works for you when you think about how we envision things and make things happen. As I was watching World of Dance, which you guys know she's a host and executive producer on and I love to dance. I used to compete in ballroom back in the day. And, so I'm watching it. I'm like, "well that's one lady I need to work with" And I'm not kidding you. Within (not the show wasn't even over yet), I got a text message on my cell phone from a random 323 number that just said, "Are you available for music video?" 3/2 which was March 2nd. So I'm like, "Yes, I'm in town I just got back from India, whatever" I might get, "Yes I'm available." And then it came again,"Are you available for two days?" And I'm like, "Sure, I'm in town." I had no idea who it was. There was no casting. Normally these things I've been a lot I've done a lot of things in my career with acting. I'm a SAG actress and all that. However, this was just really bizarre because it was just a phone number with no name and no audition dates, like none of that. Usually you have to do an audition, then you meet in front of the directors and producers and they have to hire you (inaudible). Then you get booked, then you have to go to a fitting. You have to do wardrobe and there's a rehearsal. Like there's all this stuff that's many steps. So I'm just like, "Ok sure, this sounds good." Literally, I did not know it was that weekend. So I drove up I got they sent me information where to go, what time. It was at a studio up in Hollywood. I really don't want to say all these details but the security guard's like, "Hi, are you here for the Jennifer Lopez music video?" And I'm like, "Yes I am." He's like, "Park right over there, ma'am.".

Lauren Powers:
And and it was really it was real. It was legit. It was real. There was no audition. Nothing. I literally got hooked on a text message on my phone. And there I was. And then the wardrobe,when you see the video, was not much of one. I think there's a picture you put on your LinkedIn page trying to advertise this show. The director holds up this little tiny bikini and she's like, "Could you wear this?" I'm like, "I had just like ate pizza and ice cream the night before. No. No I don't have to be in a bikini of any sort. Thank goodness the lifestyle saved me because I stay in shape all year round the last twenty five years. I have abs. Thank Goodness. This is why I teach it. But, this is like yeah this is your wardrobe and I'm literally it was strings like literally. And she's like, "Do you mind?" And I'm like, "Ok Miss Director." (inaudible) becoming friends. I didn't know she was the director the whole time. I thought she was part of makeup. She was like so cool and hanging out us. Usually the director's never in with a talent like that. Anyways, she was so awesome. She's like if I'm wearing that you need to get me a picture with with Jennifer herself." And she's like, "Oh, I don't know about that but let me see what I can do." And I'm like, "Deal!" Because then I guess the deal is that you're not even supposed to look at her, talk to her, touch her, let alone get a photo with her. It's like forbidden when you're working with her. She is a big Hollywood diva. Hello. However again, manifestations set my intentions as I did my scene and I was I was literally what they call rat that means you're you're seen as done. You get to leave the set. I'm like I didn't get to see her,let alone meet her, let her get, let alone get my photo. (Inaudible) I asked the director. I'm like, "I want to be in the Carousel cause all the models were getting ready and all these poor gals in this crazy makeup and hair and it was just fabulous. I'm like, "I want to be in the Carousel scene." She's like, "You do?" I'm like, "Yes please please please". She's like, "Okay. Go see Raphael." He was the wardrobe... I came in. He got to (inaudible) trust me cause I only want to work with you some more. I'm so excited. We tried all these costumes. I love my body is not the norm. So, we had to go through quite a bit of fittings. Found some cool staff. I get to be in the Carousel. She's dancing, making eye contact with her. She was so awesome in chatting with her, you know in between takes, we would ride around on the carousel which your viewers would see with the music video that know what I'm talking about. So look for me, I'm the one sitting in the badge like a, like a rock, like this, like a rock star. And these are the models were my, all my girls, right? And we just went round and round. It was like screaming (inaudible) Dizzy. It was crazy but amazing amazing scene and then right after I literally I'm like (inaudible). All the models left, everybody was gone and I'm like, "Now,now, now." We would just go jam for it. The director is like. "Oh I don't think. I don't think it's appropriate." And I'd already locked eyes and I'm like my intentions going in. I might go, "Yeah I'm like I got a picture with Lady Gaga, Katy Perry, Iggy Azelia. Now it's your turn." She's like, "OK." And it's for my book. She's like,"Please just don't post it before the music video's released." I didn't know it was gonna be such a mega thing. It was it's huge. And last night I got to be at the concert. And Diego. And it was massive. Go online. YouTube it. It's it's on it. I used just looking on my phone before we started the show. Somebody'd filmed it and put on YouTube and it's just absolutely epic. So again, that ties into what we're talking about with the mind. And, it's the body, it's the vision. It's the power of manifesting and setting your intentions. And that's just one story of my whole life. This is a kind of exciting one at the end but it works. This stuff works but you have to believe it and really apply it just like anything. If you read a book and you don't implement information, then what good is it? You're wasting your time. So. I'm all about that applying the technology or whatever it is you're doing and make things work for your personal life.

Brian Kelly:
What I'd like the listeners and viewers to really hone in on of all of that. I mean this is amazing stuff. And it only happened because there's only one reason and one reason only is because Lauren said yes. And she had no clue even who it was for until she got to the guard, Shack The Gate. My God, who does that? Only successful people do that. That's...

Lauren Powers:
That's that risk that I was talking about. You have to take risk, put yourself out there. This wasn't the norm, it wasn't a direct casting. My agents weren't involved. Like none of that. And, I still don't even know who cast me to be out to this day who the real casting company was because it was just a test. It was really bizarre. The whole thing was so bizarre. But, just from watching the TV, setting my intentions, manifesting it, making it happen, following through, putting myself out there, taking the risk, and and and trusting, that's another huge word. You've got to trust in yourself and the process. Some of these things happen quick, sometimes slowly. But you have to just trust yourself and in yourself. And these are things I love to share with people because I'm a living example and I love it every day. Just the last month I've done so many things, I mean we don't have a long enough show to talk about it. But from going to India, speaking on the stage, of giving the founder of the Women Economic Forum herself, a copy of my book, She said, "Laura, your heart is so gold and you hold the key to manifestation and we're going to give you this because you're so pure." And I'm like I almost started crying because it's such a big deal in front of two thousand women. And we gave out plaques like this. So this is one. It's brand new. I have to give this to Loral Langemeier. She doesn't even know she's getting it.I doubt she's watching the show right now. She's she's speaking and doing her own things and showing she's on her way to my town. So, I shall meet her tomorrow night. She's speaking and then Thursday, we're at (inaudible) women network. Then we're speaking at my stage on June 22nd. And at the same, booked and busy and making things happen just on a daily basis. But if I didn't feel good, back to health, if I wasn't able to I mean I'm not 20 years old doing this stuff. To reinvent my entire career at my age is not to make people do that. And I tend to do that quite a bit. But I feel good from the inside out. And so these things that are part of my fierce formula is just that how to go inside and feel good, not only about yourself and your outer parents, but literally on a nutritional level as well. (inaudible). It's key. It's key,Brian.

Brian Kelly:
It is. I can so attest to this because you know people I sit in the audience and I watch speakers and then until I became one, I thought I never gave it any thought really. And then I became one and I got into it. I remember I was really passionate this one time. I'm on stage and I only spoke for half of a day. And then later, I was doing two days but this time, I was doing half a day and I put everything I had into it. And Lauren, when I got done, I was freaking exhausted. I could not believe the amount of energy it took. And my mentor took me aside. He goes, "yeah, you just have to learn to lay that injury out over the whole thing, not do it. It's called the bang." And I did learn that. But even after like a two day event, I've hosted my own two-day events. Oh my gosh. Talk about and it's a great exhaustion but boy does it drain you to the core and you're so right you must must must take care of yourself, at any age really. But even you know as we get closer to our age.

Lauren Powers:
You know one trick is? I let the audience feel me. I get energy from them.

Brian Kelly:
Yeah.

And that's, I think, from being a performer. And, since I was 16 years of age, I was a professional skateboarder performing in front live people. And I always field off the audience. And then even my body (inaudible) championships. I never had a routine or anything I would just literally go out there and wing it for lack of a better word but perform from the energy of the audience. And do you see any of my YouTube videos, whatever? I just work at like no other. Kind of selfish reasons because I did want to take the time to make a routine, rehearsing. I don't have time. I'm always so busy. And then I didn't have the scary part of it. forgetting it because I've seen other people's forget the routines. And then the deer in the headlights and they panic and all these things. I'm like that never happened to me because I never had one. So I just go up there and jump around and have fun. And usually when because I was having a good time. And for me that part is entertaining the audience. I'm all about entertaining and using their energy. And it's it's has to be neutral. So you see like speaking I'm not a trained speaker. However I'm you know I'm learning there's certain techniques to it and I love that. But, I just feel off the audience and I've use that in my Dare To Be Different speech about and it's all in my book about being judged so harshly from the general public just by daring to be different, to be who I am, and being authentic to myself. It's not always easy. So I talk about that. But what I talk about is letting the energy and some of the negative energy that can't come my way. I've learned how to flip that around and use it to fuel me in a positive way to be more successful. And so now I like it, like right now, I do it again and bite my naysayers and bite my haters. You don't like me, whatever, bring it on, because I know it's called balance, that as many people don't like me it's going to be as many people do like me and will learn from me and become a fa, maybe a friend, and a supporter, and be at my shows, and support me, and read my book, and do the workbooks, and all these things that come out of that is more important to me than the people that, "Oh, look at her you know. She looks crazy with those biceps or whatever" But all of that I'm going to tell you right now and the secret is, as soon as I flip that energy around in that mindset, you talk so much about. And to where it doesn't hurt me. I'm telling you Brian. It just it dissipates. It really does. I don't even hear it. I don't see it online anymore. All this these silly comments like that people because I'm on TV a lot every time I am, you put yourself out in the public eye. You get a track more volume of people and then they might come out, bring you down to their level. Instead of bringing me down to their level, it propels me even higher. And so now what their intent was to hurt me it, helps me. And so it goes away. It's it's magic how this happens.

Brian Kelly:
That's phenomenal.

Lauren Powers:
It really is and anybody that's in the public eye or is used to getting changed and looking a little bit different or whatever it is, you know being discriminated against or judged harshly or later any of these things that have happened to me in my past that has propelled me to write this book is let that propel you and use it because it works guys. It really works. I'm very sensitive person and so it's not it's not easy I'ma tell you this this is super easy. This takes work and practice, really and really believing that it works because now it has a role in it. At least it has for me. I mean I just love it now. And my mom's like, "You don't have time for the people that love you, let alone people that want to view". You know it's like my days are so filled with such positive people and so many bands now and everywhere I go, people would recognize me from all the videos in fact. Coming up on two things I wanted to make sure that you people know. A big one I got to film, it's a TNT show, the number one show on TNT. It's called Claws. It's about five badass women that turn into like gangster style on their romantic heroes. And so much fun I hadn't even seen the show. And now I got cast another (inaudible). I got on a plane, flew first class, landed there. They put me in a suite. And, you know drivers and it was just I was treated like gold. It was fabulous. Me and this one other gal were the two principals and there was a lot of extra bodybuilders and fitness girls which I knew some of them. You have a suite for a whole week on this road to film one episode and that comes out on next week, June 16th. On TNT, Claws. That episode and it was a fitness competition with all the main characters I got to work with them every day. It was just such a neat thing. And again if I was, you know, scared, I didn't put myself out there and do, You know, worry about what people think. I would never get things like that. And say I'm on Glow. I'm going to come out on episode 302 on Glow, that wrestling women wrestlers. That was really fun to work on. And then what else? You want me to talk about India as well, right?

Brian Kelly:
I want to interject really quick. For those that are judges or haters, I have to say that those people I highly doubt have ever met you in person. Because they would have no reason. I mean they would all of those whatever their preconceived notions and their judgements and all that is gone because you are such a shining light of energy of joy of, "Go get em." I mean I want to be around you because of the energy you exude and you're just a touch of an amazing woman. You are just amazing. And anyone who looks and sees at the surface is just a human trait and it's unfortunate. I'm so glad you found a way to turn that around for yourself. But for anyone that might be watching this, even a recording or live and might have those judgements, I mean just listen and watch her while we're doing this right now. You cannot hate or judge. It's just you can't. It's not possible because of who you are, Lauren. I just wanted to put that in there.

Lauren Powers:
Well I put myself out there so hopefully other women can see that it's okay to be different. It's okay. You gotta be authentic. So whatever it is, Own It. Be It. And if you don't like it, change it. It's like, "Hello." That's just how how it works and if you have a cut onto that then, you need to leave when I tell you these things and and share with you because that's it. I've been heavy, I've been skinny, I've been more muscular, I've been you know, I've done different things in my life. My body's changed for different careers. I've been a firefighter. I mean I've done so many things. A surf star in Hawaii. Big paddlers in Hawaii. Hawaii champion three years in a row. So my body changes by whatever career or sport I'm doing. So I've altered myself so many times but this is the physique that's on purpose. I mean people think, "oh wow I wouldn't want to look like that." I'm like I look like this on purpose. I mentioned that earlier. So you get to know me and want to know, "Wow, you know. I want to stand out." This is by design. It's not any mistake. But I also know and I'm smart enough to know that 98 percent of the women out there don't want to look like me and I don't want him to look like me cause I want to be different. But, I can help them be, like I said, be a better version of themselves, and that's my whole sole purpose right now, is to get people healthy and teach you how to maintain that that help and then. And then my partner Laurel comes in and teaches them how to get wealthy and stay wealthy. So this is a whole, life design that we're putting together and I'm really excited about it. It's it's it's a winner and it's it's new for me. But it's gonna be exciting because I have a lot as you know to share.

Brian Kelly:
You do. And it's all it's great. That's what I love about entrepreneurs like you Lauren. There are so many that I've had on the show. They have this common thread and that is they now have a certain level of life experience and ways to react to those life experiences to come out ahead and now, the most important and beautiful thing is, like you, they want to share it and show others how to do the same. And that's the beauty of what I look at that is that is entrepreneurship defined because it's serving others.

Lauren Powers:
And what did they say? Your mess becomes your message. I have heard that before. I've got a lot I can a lot of events like you, Brian. And, I'm learning and I love to meet new speakers. I'm always promoting and looking for attendees and different speakers to be at my events now because I'm like you, the new promoter in town. And I heard that and that really resonate with me because I've seen it over and over again and they always say share your story, whatever your story is. And I think that's really important in mind. You know I have my own story as you said and I wrote a book about it and turned it into a workbook and now I've turned it into a speech and turn it. I'm taking it on the road. It's like all these things happen so quickly. When you state your own step, I'm not trying to be anybody else. I mean I don't want to copy anybody. I don't want to do...I am my own person and nobody has what I have. And so, I'm using that. So it's not hard to do what I do. It just takes the trust and the risk in believing in yourself and going for it. And is it easy? Not always.

Brian Kelly:
No.

Lauren Powers:
But, if it is easy like I say everybody would do it, right?

Brian Kelly:
Exactly. You know it depends on how badly one wants to be successful really. I mean you said it perfectly. It's really encapsulated in one concept and that is getting out of your comfort zone. Period. End of story. You know you can frame it as being different than others. Yes, that's getting out of your comfort zone for many.

Lauren Powers:
Daring to be different.

Brian Kelly:
Very. Yeah. Daring. There you go. But getting out of your comfort zone, that's one thing. My gosh, there are people I know Lauren. They're dear to me that are entrepreneurs that just simply won't make that decision to get out of their comfort zone. They won't take action. They won't just say Yes and go to the guard shack and I have no idea who's doing this for but I'm just going. They won't do that. And I want to reach out and not strangle them but give them a big hug and say just say, "Yes" and "go and do it." Please. Get in the habit. Because once I started that habit, it just like for you things just start opening up and it's amazing. You know if you if you aim at nothing, you're darn sure to hit it, correct?

Lauren Powers:
Zero.

Lauren Powers:
That's right. That's right. I tend to aim really crazy out of the box. Things that are different, well usually that are all men-oriented. Like being a firefighter. Like you know there's one in eight women ever like that did the academy that I went to and I passed it. You know I'm just great I don't even know what. Inner drive. I think I came that way. It was in my DNA because I always strive to be the best at whatever it is I do and the most difficult thing to do. Every single thing I've been saying. But I don't know any different. So, I just keep going and I reinvented myself several times. But, it all just works out because you have to stay flexible and I think that's the key too. I'm not stuck in any one set thing and,...Things go and go with the flow and that's freedom to me. And that's part of being an entrepreneur as you can have that freedom and wake up every day like you said when my feet hit the floor, it's like OK I ask this God, "what are you having that's working today?" And I kind of just follow that path. I've seen it already. So you trust and whatever your higher power is, you know, whoever is listening, trust in that and then go and just put one foot in front of the other and just go through the motions. It makes life so much simpler. You get out your own way, like you're saying about your buddies. You've got to get out of your own way and take risks, trust in yourself, trust in your higher power. And, live your life. And it's amazing what can happen. I mean it's like a J Lo. She's like she came from the Bronx and she's the biggest pop star in the world. I mean she is talk about you have it all, just drop dead gorgeous, amazing body, and can dance and sing and perform. I'm like, "How did that all match that talent be in one person?" I don't have too many idols or role models but right now, she's at...Watching her last night, just doing it. And she's 50 years old. That's the beauty of it all. You just turned 50 and she's elegant and rocking it.

Brian Kelly:
I'm sure she never practiced a day in her life or rehearsed either.

Brian Kelly:
Everyone gets that you know they think who is the one. Gosh! There's a guy that's a super super popular pop star. He's always...he's Jay Leno or a Jay Leno. Gosh darn it. Jimmy Fallon's best buddy...

Lauren Powers:
Justin Timberlake.

Brian Kelly:
Thank you. Everyone thought he just because he just appeared one day and they thought, "Wow, he just had all this talent. just appeared." Well no.

Lauren Powers:
Mickey Mouse?

Brian Kelly:
Mickey Mouse Club! Exactly. He spent years and years and years refining his craft and singing and dancing. And, he spent a lot of time. So everybody that's made it to the top did not just step off or step out of a car and you're out here.

Lauren Powers:
I mean I didn't let them wait and it would've shown. Pretty close but I'm the rare thing. (inaudible) skateboard two weeks later I was on a protein. I mean. Things happened for me pretty quickly and I did. That's how I know I'm on the right path because of that trust thing. Because if it doesn't, then it wasn't meant to be and that's another thing that helps that mindset and manifesting things. If it doesn't happen, if you keep forcing something, then you know what? It's not your journey. And, once you realize that, it's so easy to let go of things. Because I tried to do everything that comes my way and sometimes it just doesn't happen. Like, you know what? I wasn't supposed to be at that event or I'm not supposed to be on that red carpet day. Whatever, whatever it is, I release that. And then, it's OK then I'm OK with it because I do try. Trust me, I'm really hard on myself because I want to do everything. And I usually do, except the days when it's just one more if it's just difficult to upset. And even you know I talk about being a firefighter, going for a full time job, and being discriminated against and I kept pushing and pushing and pushing. It just come to find out that was never my journey. My journey is down to be a global, internationally-acclaimed world speaker. And I was told that many years ago and I'm like I didn't know what that was. Well this lady was crazy. And I found that cassette tape, cassette. Yes I'm old. And, it's on there of her telling me that that she said, "you're going to be a global speaker." No, a natural speaker. Then she said, "Never mind an international." She said, "No, global." So here we go.

Brian Kelly:
On your way.

Lauren Powers:
But that's so wild. I mean because that wasn't my path, right? And I'm so used to getting what I want because if I want something, I do. I really am the queen of manifestation. I make it happen and I'm just. No, I don't know any different. And I was not bragging. This is just my life and except that one thing is this to become a full time firefighter in my hometown. And it just didn't happen. And while I was in it, I was devastated. But now that I'm out of it and I've learned that lesson, and that's why I want to share with people that to get it it just was not supposed to be. And I've meant for bigger and better things. That's all it means. So that it takes that crushing, devastating, depressing thing that can happen, take people down. Instead of letting it crush you, let it inspire you to know that there's something better for you and just you have to just know that because you hear this. I'm not the only person who's ever said this. It happens to everybody once they go through those steps. And then and then, you're like. "oh cool, OK. I'm not going to do this now that means I will do something better." And then you can get excited about it instead of depressed. So these are things I'm telling you. It's like it's lifestyle. And it's that mindset, it's manifest. It's many things and emotion when the magic happens and you want to maintain it. And this is how it works. And I'm a proven person for that.

Brian Kelly:
And I like to actually magnify that a little bit. That persistence is still extremely important to everyone watching, listening. It's also as equally as important as knowing when to move on, right?

Lauren Powers:
Exactly. Oh yeah. Then once you're on to something, you have to stay with a little bit.

Brian Kelly:
Yeah.

Lauren Powers:
And these are these things aren't easy. I mean I don't want your listeners to just think we just get it. Blah, blah, blah. Talk and makes things sound like this is not not work or effort. All of this takes effort. You have to want it and apply yourself. That's the key...is the desire I talk about and the determination and the discipline. Those things are key. Otherwise, it just doesn't happen. I mean we can't just, "Oh I just manifest money and then I get it." I mean. I wish, sometimes. However, it's you know you have to really there's steps to all these things and really do the work.

Brian Kelly:
And yeah it's it's mindset followed by action. Always.

Lauren Powers:
Always.

Brian Kelly:
And that's that's where a lot of people think they sit on their couch and they put their fingers together and they say some ohms and they expect cash to come flying from the ceiling because they did what they were told but no you didn't cause you're missing the action part. You now gotta go do something about it.

Lauren Powers:
You do! I don't wake up with you know biceps like that No. And I'd do anything for it. Yeah you have to apply yourself and that same with anything anything. Like, am I a speaker? No. But I am now because I just book myself as one (inaudible). Yeah, it's like OK, I'm now a speaker. I went to India and now I'm an internationally award-winning speaker.

Brian Kelly:
There you go.

Lauren Powers:
There you go. So I had to get up and give us a 12 minute speech and thank you you know do this thing. I didn't even hear the bells ringing there, like the timers. So when I was in the band the next day. There was like seven of us and we took like 16 of us to the Taj Mahal. and I'm like, "Well at least I beat the bell, right?" And I'm all proud of myself and everyone on the van starts screaming at me. No, you did it. It went off two or three times or something like, what? But I was so in the moment talking about passion and I didn't even know what I was saying. But she said it was so awesome and the people were so engaged with what you were sharing. Everybody just let you go because they liked it and they have to by the rules of ringing the bell. But I literally did not even hear it. It was pretty funny. Totally. I mean I guess Toastmasters trained you at that. You've never been there. I didn't hear it. I was just in the moment living it and that's how I end up living my life in the moment And just go for it.

Brian Kelly:
You're saying so many things that just bring up so many great nuggets to help people, like Toastmasters right there. I didn't go to Toastmasters until after I started speaking.

Lauren Powers:
Really?

Brian Kelly:
And I got training by one of the best that no one's ever heard of. But I have and he was my mentor for three or four years and I spoke on his stage, teaching his students for two of those years. Toward the end of the seminar business and I got the greatest training on the planet at that in that most of my life.

Lauren Powers:
I know I should I heard this I heard it's pretty cool.

Brian Kelly:
Yeah. And so then I went to Toastmasters. This is the funny part. What did Toastmasters and I'm watching I'm like. "Oh my gosh this is like being in kindergarten compared to what I was doing." And nothing against Toastmasters or anybody in it but it was different. And it was just, "Wow, it was way below the bar" that had been raised for me and the very first time they did stuff they went around. They said you get one minute to do something minute you just tell a story and you can't go over. And then we're all going to vote on who had the best story. And so they did three or four of us. And so I got chosen because I was the new guy and I got up and I was literally one second under the ding because I've been trained to do to know the timing, having my head and then they got around they said they voted me as the best one. I'm like, "Wow that wasn't that hard." And it happened two more times. The same thing went around. I got the I got the the ribbon. They give you a ribbon. And I was like that's kind of cool but the same thing. The reason that the whole point of this whole thing is everyone out there listening that is aspiring to be a speaker. You do not have to go through formal training like like that. You could just wrap your wrap your hands around the ankles of Lauren Powers. She's going somewhere, she's on the track. she's learning. And, Loral Langemeier's a really polished speaker. She's extremely good. Find a mentor and just work with them. Help them. Serve them and at some point, you'll get your chance and you get up on stage and then your life changes. Oh my gosh. As you know Lauren, it's like amazing.

Lauren Powers:
I'm doing it. June 22nd. I need to be. Loral's taken the morning. I'm taking the afternoon. She's doing the wealth. I'm doing the health. I'm going to do my irresistible Speak to Sell Offer and my Testing Program and my Fierce Formula and My Five Levels of changing your life around and becoming a better version of yourself and all these fun things. So, all my programs will be online at Laurenpowers.com. (inaudible)

Brian Kelly:
What is the Web site for that event, again?

Lauren Powers:
For this event, I have actually Eventbrite. And it's. IntegratedHealthandWealth.EventBrite.com. Here is the ticket.

Brian Kelly:
For those you watching either live or after the recording as well, whatever you're watching on. It could be Facebook. It could be Periscope. It could be Twitch. It could be YouTube live. Would you do us both a favor, more Lauren than myself, and type that in? Integratedhealthandwealth.eventbrite.com Type that in and help spread the word because you can tell by now that Lauren already has an amazing message to share that will help the people that hear it. And she's teamed up with another juggernaut like herself which is Loral Langemeier. And what a great combination.

Lauren Powers:
L and L .

Brian Kelly:
Yeah it's like a one two punch.

Lauren Powers:
My mom at my very first event which was my book launch. She was my keynote speaker because I saw her speak once. Just a piece of it. I was in the room I heard her say a couple of things. I'm like,"oh my gosh this girl rocks." So I'm like I'm not pretty sure whether my friends like, "you can't go talk to her" and I'm like, "Watch me!" and I walk out. She was like give me your credit card and I'm like, "Oh no no I'm not giving you my credit card. You're speaking at my stage" And she's like looked at me like. "Who's this ballsy chick, right?" She's kind of like me. Yeah yeah. And then we just hit it off immediately. By time I left the base, she texted me back. First, she was like my number it's twelve grand to get my phone number. I'm like really, what is it? I put it right in my phone. And then I'm like, "You're doing that?" She's like, "I like you" I'm like, "yeah you do." "I like you even more." And then she was going to be my keynote speaker. I was like 80 percent of my rooms and I'm her favorite, right? So it's like I'll do anything you do. But my mom went upstairs. My family was in the room as well, you know my first big book launch. And my mom's like, "I'll give you all my life if I had any, right? "So Loral", there she goes, "I will tell you that there's two women on this planet that are the same like you. She goes, "You're one of them and my daughters the other one." And Loral's like, "Yeah I know. That's why I'm going to do all my events with her" And so, that's how it happened. We just created it and here we are. We were blowing it out and meeting there tomorrow actually. Since that event, I haven't seen her since. Knock this thing out and it's in what, two weeks. And we're very excited about it.

Brian Kelly:
Alright.

Lauren Powers:
If any of your viewers come meet me in person, please tell me you saw us on the Brian Kelly Show. That would be really fun, The MIND BODY BUSINESS. That would be really fun to see that this stuff really works.

Brian Kelly:
I will definitely spread the word myself personally on this. This is amazing. Huntington Beach. I'm looking at my calendar to see if my days free causeI'm going to grab one of those tickets.

Lauren Powers:
Yeah, be my guest. Then we're doing a $2049 VIP Lunch with the two of us in the room. It's gonna be only for the VIPs. Yeah, close the doors. And share some really cool tips and you get to talk to us one on one, any personal questions. It's nice to sign up for our program but you can really get intimate with us during that lunch lunchtime for forty nine bucks. I just saw you she said she told me she's twelve grand to get her phone number. Now, for forty nine bucks she gets to have lunch with her and me. And a nice lunch and hang out with us and and enjoy the day and learn something.

Brian Kelly:
What's the normal ticket price that you guys have going?

Lauren Powers:
That's it. That's a 40. It's a forty nine dollar ticket for the lunch.

Brian Kelly:
Sweet.

Lauren Powers:
I'm giving everybody for free to get in. All you guys get in free. (inaudible) my free book as well. Don't forget. And then it's a $49 investment. That's it.

Brian Kelly:
Nice.

Lauren Powers:
We want it. We want to give. I'm. I'm I'm like McGiver. I'm known as the show that gives back and I always have been. And all that good stuff but I gotta give to get, right?

Brian Kelly:
Saved by the bell, huh?

Lauren Powers:
Oh heart right.

Brian Kelly:
Yes.

Lauren Powers:
My love goes hearts.

Brian Kelly:
We actually have one more gift to give away that I forgot to mention the opening of the show. But, those of you that hang on with us to the end, we still have people here that you hang on. You get to enter to win a five night stay at a five star luxury resort in Mexico. In fact we're at that. We're near the (inaudible) and we did it. We're at the end already. There is one burning question though. I have to get this in. I get it in every show. It's the last question I ask of every one of my guests. It's it's a do's. So, but what I want to do is right before I do that before I forget is let everybody know how they can enter to win this amazing getaway. I'm going to put up on the screen for those you watching.

Lauren Powers:
Nice.

Brian Kelly:
It is (inaudible). You can go a one of two ways. you can go to the website that you see on the screen. It's TheMindBodyBusinessShow.com/vacation. As Lauren types it in madly, the MindBodyBusinessShow.com/vacation or if it's easier for you, text the word PEAK. That's P-E-A-K to the phone number (661)-535-1624. It's actually the opposite order that confuses people so into the phone number of (661)-535-1624 and then type the word PEAK as the message P-E-A-K, Hit Send, and you'll be automatically entered to win. I give away one of these every single show. This is sponsored by my buddy Jason Nest at powertexting.com. In fact when you text the word PEAK you are using powertexting.com system. I am also a client. And if you go to the website, the opt in forum is also part of powertexting.com. It's all their technology. It's amazing. So go ahead and do that right now. Then we're going to come back to the woman of the hour. She's already in there. Look at that.

Lauren Powers:
In, I'm in, I want to go. Maybe we should do that thing for all your listeners. I'll be there.

Brian Kelly:
Yes.

Lauren Powers:
Get some training while we're there. So where is this, at a hotel?

Brian Kelly:
You get to choose. There's actually several choices. And might that the guy who sponsors this, Jason Nast. He actually tested it and he went to Rocky Point, I think it's called in Mexico. And just to see to make sure it was a quality trip that they weren't going to in other words, hit you up with a timeshare offer that you have to be you know how that goes, you know go to a room for five hours and get beat over the head to buy their timeshare. He said none of that happened. He said it was just as if they were normal guests. You just pay your transportation and resort taxes and fees and that's it. The hotel is paid for. The resort's paid for. Awesome stuff.

Brian Kelly:
Yes. John James Santangelo. Do you know him? He says, "Great show Lauren! I'm on Brian's show July 2nd." He's an NLP expert in Southern Cal as well. He's a buddy of mine. He actually was right here standing right here, right behind this desk not long ago, a few weeks ago. Thanks for coming on John. So now the big question. I want to build it up a little bit, you know. Yes. Drum roll. Now this is something I've asked every guest expert prior to you, Lauren. And it it's something that is really important I think for everyone, not just for yourself but for everyone to understand you more at the core. And it's a really intriguing question and just to kind of let you off the hook in case there's any nerves which you can't have any because you know you're on the stage and your body builder. Yes you're human. She has nerves right.

Brian Kelly:
Here's the thing. The beautiful thing is Lauren there is no such thing...as a wrong answer. It doesn't exist. It's just the opposite. The only...Correct answer...Is yours. That's right. And what I found interesting over the past almost 50,50+ shows not no two no two people have answered it in exactly the same way. It's pretty remarkable. So are you ready?

Lauren Powers:
Drum roll.

Brian Kelly:
And if it takes a little time, great. If you have it instantly, great. Doesn't matter. It's your answer. So Lauren powers..

Lauren Powers:
Yes sir.

Brian Kelly:
How do you....Define...Success?

Lauren Powers:
Freedom. Freedom to be yourself, to be authentic. and live a lifestyle that you desire. To me that is success. Bang.

Brian Kelly:
Love it.

Lauren Powers:
And other things that you've heard of.

Brian Kelly:
To be authentic and to be yourself. That is another unique answer and I love it because it's unique to each individual. I'm going to compile all of these into a book.

Lauren Powers:
Nice.

Brian Kelly:
And I'll just call it how do you define success and we're gonna have all of you. I'll get your agreement first and I know you won't want the additional exposure or anything like that but now.

Brian Kelly:
And you know make a compilation of it. I think that would go off the shelves pretty fast because it's a collaboration. It's a lot of people, a lot of successful people, giving their version of success and then it's amazing. I've got to hear every single one of them and I get goose bumps because they're all different. And it's awesome that I get to hear different versions of what people think successes is. Well, here's the cool thing Lauren. The coolest thing you want to know what it is?

Lauren Powers:
Yeah.

Brian Kelly:
Not one. Not one, including you. Not one had the answer of, "well, when I make X amount of money." It never was money-centric. Some mentioned money in the description. Some would say the reason and then go elaborate and say in money might be in there and that's OK. But the number one reason was never ever ever money or material gain. Amazing. And that just is a testimony to you and all that preceded you about what you know this is what makes successful entrepreneurs tick long term. If you're in it for a short term gain, then you're probably in it for the money. And that's why it's only short term. You have to have a mission, a purpose of why, and why you're doing it and you're and you, Lauren, you you epitomize that because you want. You said it from the beginning all the way through the show that you love to help people. And that's why you're doing this. That you're going on stage out of your comfort zone because you're you're in your comfort zone onstage if you're posing in body building. Now it's speaking. It's different. Right. Amazing. And you're doing your own programs now and you're working with one of the greatest in the industry with Loral Langemeier. So you're on the right track.

Lauren Powers:
Start at the top.

Brian Kelly:
Why not. Well fantastic. What is the best way real quick for folks to get in touch with you so they can start following you and go to your events and watch you speak with Laurel and everything you're doing?

Lauren Powers:
Well I have all these social media, of course, and it's all under LaurenPowers.com. Just keep it real simple. (Inaudible) it's a huge web site but all the icons are there for just like you have or Instagram has Lauren Powers Official and Facebook ones. I have a fan page, personal page, Powers Fitness event page and Twitter and LinkedIn. I've been work on that pretty diligently. I saw you on there. We did our little post that you put the pictures. So, the JLo thing is there. Yeah,there you go. Yeah. Very subtle, see? Just fit right in. OK, I rest my case, right?

Brian Kelly:
I mean who's not going to look twice, right? And that's the purpose. It's awesome.

Lauren Powers:
It's got a lot of stuff on there. It's been updated actually as we speak to be honest with you with more of my speaking things and more of those events coming out. And this is a little bit outdated but it's still me.

Brian Kelly:
But look at all of it. Everyone is looking and can see this if you're watching on the video form. If you're listening on podcasts, come back to TheMindBodyBusinessShow.com and go to Past Shows and look up Lauren Powers and you'll see what we're talking about in the video form. This is amazing. I mean this takes effort, takes time, it takes thought, it takes planning, it takes strategy, it takes mindset, it takes body, nutrition, it takes building, it takes mastery of all three of the three pillars. And Lauren you are the epitome of that. And I so appreciate you for coming on and I'm so glad we finally got to do this. Yes.

Lauren Powers:
(inaudible) my present to them.

Brian Kelly:
That's right.

Lauren Powers:
So I asked him in return is it if you are inspired and motivated from., from my message be just give me a quick review on Amazon. So I think it's a 20 dollar value of the book. If you see me get worried one, I autograph them, you get a picture with you with me, and all that fine stuff that. You see me live. But if you don't, it's all on Amazon and it's free. This thing is my gift to you.

Brian Kelly:
What do they do to get the ticket and the book? What's the direct action that they need to do?

Lauren Powers:
Go to beneaththemuscle.com, get the book, and then go to that Eventbrite we talked about. Integratedhealthandwealth.eventbrite.com and get the ticket.

Brian Kelly:
Gotcha.

Lauren Powers:
Or show up at the event and just say that they saw me on your show.

Brian Kelly:
Oh I love it.

Lauren Powers:
Get in.

Brian Kelly:
So you're not going to be a diva? You'll actually come on talk to people let them know they can come in?

Lauren Powers:
That's the difference, yes. Look me in the eyes. I will do the photo with you. You don't have to be in a string bikini to do it.

Brian Kelly:
Oh gosh. I was thinking of wearing one. I guess I won't know.

Lauren Powers:
Well, you can. You have to. Anybody else's.

Brian Kelly:
This is a kind of fun we have on this show here. Here is beneaththemuscle.com. For those of you...

Lauren Powers:
There's my sizzler roll. There's Katy Perry right there.

Brian Kelly:
Goodness. Yes. There she is. Yeah. It's phenomenal.

Lauren Powers:
I work with Nick Jonas. I work with Seth Rogen. I've had, you know, a pretty good run again by that first thing that you said by saying yes.

Brian Kelly:
Yeah.

Lauren Powers:
What it takes and following through. And it's been a lot of work guys, it's not easy. You have to go to a lot of auditions. The driving. I live in Orange County. I drive to Hollywood and fight traffic on my way back. But guess what? I do it. I just do it. If I don't go, I can't get it. I get them all? No, but I get a lot of them.

Brian Kelly:
There you go.

Lauren Powers:
I have fun and I enjoy it. It's it's it's just been an awesome ride. So being a bodybuilder is the least thing that I am to be honest with you. There's a lot in here, that's why books call me The Muscle. Because it's like an onion. You hear a lot of Larry's back and he (inaudible) and I think you guys gotta go with that today. It's just a short amount of time because you're such a good host.

Brian Kelly:
Thank you so much. Oh gosh I got I've got to find. I've got to get. I've got to get down to Huntington Beach on the 22nd. I just have to.

Lauren Powers:
Please. Oh my gosh. Come. I would love to have you there, you kidding me?

Brian Kelly:
That would be phenomenal. Alright, I will make it happen. I'm just going to do it, right? I'm going to say yes.

Lauren Powers:
Say yes, Brian?

Brian Kelly:
Follow some advice.

Lauren Powers:
Chicks Train harder.

Brian Kelly:
Egg Whites.

Lauren Powers:
That's one of the companies I endorse. So if people want a nutrition tip, get the egg whites international.

Brian Kelly:
Cool. Well thank you once again Lauren, you've been such an amazing guest. I'm a breath of fresh air as usual. Gosh we could go on for another two, three hours like we did last time. We just talked on the phone. But here to respect everyone's time who came on appreciate you for coming out and watching with us and listening afterward on podcast or maybe on one of the repurposed videos on YouTube somewhere. Thank you for coming on. We appreciate you. Comment, Like, Love, even if it's a recorded version. Rate and Share if it's a podcast, so we can get the word out for more people like Lauren Powers that are helping people and changing the world for you know helping people to get what they want in life and that's what I appreciate about you, Lauren. Cause that's what you do. You're an amazing woman and we are about to say it's time. It is. I'm sorry but it's time to say so long.

Brian Kelly:
I got to get it. Let's see. This way. I had to get in sync.

Lauren Powers:
There you go. Look at us go.

Brian Kelly:
Windshield wipers alright. Alright, So for Lauren Powers, I am Brian Kelly. Thank you so much. We'll see you again on the next edition of The MIND BODY BUSINESS Show. Until then be blessed everyone.

Announcer:
Thank you for watching and listening. This has been The Mind Body Business Show. With Brian Kelly.

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Lauren Powers

Lauren Powers is a ten-time, heavyweight bodybuilding champion, author, entrepreneur, actor, model, and founder of the Lauren Powers Classic & now Powers Fitness Events which represents Team USA—a respected fitness competition in Southern California that rewards success based on merit, not economics. Lauren is a teacher, mentor, and advocate for individual achievement and excellence. Lauren is a recent award-winning International Speaker in cinema and media from the Women of Excellence.


Lauren is also a SAG actress and no stranger to Hollywood. She has been featured in numerous films, documentaries, and television productions: E! Botched, “Botched by Nature,” “Good Work” “Post-op w/ Heather Dubrow” “E! True Hollywood,” HBO’s “Arliss” & “Real Sports with Bryant Gumbel, TLC ‘s “My Strange Addiction” BBC’s Documentary, FOX Documentary, Bravo’s Millionaire Matchmaker, MTV Documentary, WE Channel’s “Amazon Women, Spike TV’s “A Thousand Ways to Die” “Generation Iron” and opened NBC’s iHeartRadio Music Awards show with Nick Jonas, Jennifer Hudson & Iggy Azalea. & Jamie Foxx.

Connect with Lauren:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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