Special Guest Expert - Les Brown: this eJwVzl9rgzAUBfDvch_2ZE23-Q-hlEnH6La6B9ex9kVCctVgTCSJla70uy8-3sPvcO4NWIesr3u8Qp5GWRKncQBMK4fK1e46IuRQQgBCWUcVw1pwyLMkjePnJA2gESh5reiwuEZI9LSfqWkt5DeYjPRx59xoc0LmeQ5brVuJdBQ2ZHog3IgLkssTWaqWPKpKnN6y6P0lWXffH5E-17_tqOWqXB_avx8-bal0mwG5oA9WT4bhhutZSU350U8F4ISTyyeHfbkrvnan4ljty9eqWn2iLYyn4TBG3jXaDNR5uJz3-z9kAVci:1k0boo:UrMqTOEc9HJ0JnyDzjy1aJE0d9A video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back, who are dedicated? Determined and driven. How do we finally breakthrough? And win? that is the question. And this Podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, we have an absolutely stellar show lined up for you tonight. As many of you know, we have the great Les Brown. He's coming on in just a few moments. Wow! The MIND BODY BUSINESS Show real quickly, this is a show for entrepreneurs by entrepreneurs, and what we strive to do is bring on the most successful entrepreneurs we can on this show. Les Brown is about as high as you can get. So you're going to love this show, and we bring them on from all over the world. And the purpose of it is, to help you, if you are looking to improve your life, either in business or in personal life. And all you need to do is listen to amazing experts like Les, and Model what they do. There's no need to reinvent the wheel, just model, which is a fancy word for copy. And I know Les is all about wanting people to model his success. He trains about it. He's an amazing, amazing individual. And so the three pillars of success, mind being a powerful, flexible mindset, body, taking care of one's self nutritionally inside and out, and working out, exercising and business. And that's multi multifaceted many skill sets. I'm not going to go to the details of that because I want to bring our guests on here real fast. The other really big pillar of success, that successful people I've found in my studies, that they do on a regular basis is, they are avid readers. And so very quickly, I want to segway into a quick segment. I affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, there you see, ReachYourPeakLibrary.com, and by the way, just take notes. Stay with us. Stay on the show. You do not want to miss Les Brown,he's coming on in two minutes, I promise you. Real quick, ReachYourPeakLibrary.com, I put that site together, had it built for you. I had you in mind, because, I was not an avid reader until my mid-forties. I am now fifty-five, and I learned quickly, what incredible power there was in books. And so what I've done, is compiled a list of books, that I personally have read, and have been getting online. I've gotten profound impact from them in effect. And so, not every book I've ever read is on here. And you'll notice you might recognize one or two here, maybe right there at the top. Just saying, amazing book, I just powered through. And there's book after book. So,this is a resource for you. So, if you're looking for the next great read, that will potentially have a great impact on your life. I assembled this list just for you, and that is there for you. A quick way to get you there. That's it. Enough of my babbling. We are going to bring on the man of the hour. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy,skillful, professional, adept,trained,big league,qualifed.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND
Brian Kelly:
And there he is, ladies and gentlemen, the one the only Les Brown. My goodness. Thank you so very much for coming on tonight. How are you doing, my friend?
Les Brown:
I'm great. And so are you. It's always a treat when great people meet. Let the record show.
Brian Kelly:
I already love you, my brother. I love you. So, I met you seven years ago. I do not expect you remember this, eight years probably. And it was in a hotel lobby in Los Angeles. You had spoken at an event and you didn't know me from Adam. But all I remember is you are the one of the warmest, kindest individuals I met, of your stature for sure, bar none. And that, that resonated with me and it stuck with me from that day till now. And I just I can't thank you enough for being such a beautiful human being that you are.
Les Brown:
Well, thank you for the beautiful human being that you are, and for the work that you're doing, transforming people's lives with a program that's creating an experience that allow people to see themselves differently and they and live their greatest life. So thank you for your contribution.
Brian Kelly:
And I couldn't have learned it any from any better person than you, my friend. You are amazing. I'm going to formally introduce you, and then we're going to rock and roll and have some fun. Does that sounds good.
Les Brown:
That sounds great for me. So what what would you want me to do? Are you going to ask some questions or?
Brian Kelly:
Absolutely, yes. Oh, we're going to talk about your book. We're going to talk about your journey, so that others can learn what it's like to go from where you went to where you are and just enjoy the ride and take. Oh, I hope,please, people take very voracious notes. And, you know, the shortest pencil is stronger than the the the longest memory. So go ahead and take notes after that a lot. So as one of the world's most renowned motivational speakers, Les Brown is a dynamic personality and highly sought after resource in business and professional circles for Fortune Five hundred CEOs, small business owners, nonprofit and community leaders from all sectors of society looking to expand opportunity. For three decades, he has not only studied the science of achievement, he's mastered it by interviewing hundreds of successful business leaders and collaborating with them in the boardroom, translating theory into bottom-line results for his clients. I love that last word,results. Now formally, officially Welcome Les. I am beyond excited for the people that are here to watch, right. They are going to be unveiled. They're going to see your brilliance. What I wanted to find out real quick, right off the top. And this is what I do with all my guests and the accolades and the things that come with a bio and all the things that have been accomplished. They are great. They're fantastic. Phenomenal. What I like to do is find out what is going on in that big, beautiful brain of yours that got you there, because in my humble opinion, mindset is the foundation of our success or lack thereof. So for you, you know, you're still powering through. You've been doing this for decades and you have this incredible motivation for you, when you get up in the morning. What is that one thing or several things that keeps you going day after day, night after night, week after week, month after month?
Les Brown:
Well, first of all, I want to just thank you so much, for your contribution and for the stand that you've taken with your life. And and I thank you so much for allowing me to be able to share your audience with you. When I get up in the morning. I have a spirit of gratitude. I'm very thankful. And I write down seven things that I'm grateful, grateful for. I do that every day. And then I recite a scripture, of "All things, work together for good, for those who love God and for those who are called according to his purpose". And then I have an affirmation that I repeat to myself, "Lord, whatever I face today together, you and I can handle it."
Brian Kelly:
Wow. That's powerful to say you and I. That is it's a team and no one loves us more than our Heavenly Father. It's,it's amazing. And my goodness. And one thing that's, I've noticed, I've interviewed hundreds of people and one thing I've noticed that most a great percent, every single one of them have a routine in the morning. And so what I like to tell folks is listen to what Les said, write everything down as I just did. And if you don't have a routine yet, you can start with something like what Les is doing. It doesn't have to be identical. If it doesn't work, alter it, but get a routine down and that instills discipline. And discipline is a key factor. I'm not the one that should be talking right here. So, I wanted to say congratulations on the release of your latest, amazing book, "You've Got to Be Hungry", and I understand you started writing this quite some time ago, like around nineteen nineteen ninety seven or so.
Les Brown:
It is. It's been twenty one years really in the coming. And I've been speaking for fifty one years, over, over five decades, rather than three decades. They need to upgrade that, that bio that they gave you there. And the the book has been in me for a long time and I decided I was going to rob the cemetery of that book. I tell people live full and die empty that most people, take their talents, abilities, their skills and their knowledge to the cemetery. And you've got to be hungry. The greatest within to win is my journey. The things that I've experienced, things that have gone through, things I've seen, and how people can learn how to handle the challenges of life because there will always be challenges. You know, Forrest Gump said: "Life is like a box of chocolates. You never know what you're going to get." And that's all I've got to say about that. And we are experiencing that right now. Our lives have been turned upside down. And so people reading this, will tap into their greatness to negotiate these very distracting, turbulent times, where a lot of people are filled with fear and hopelessness and a sense of powerlessness and sharing, sharing with them. In order to get through this. You can't be casual. You got to be hungry. To get through this stuff up in here, up in here.
Brian Kelly:
I love,you could say that all day long, everyday. I've, I've heard it many times. You've got to be hungry. I love that so much. And it's so true. And I loved how you defined it so incredibly well, and in so many ways in the book. I mean,it left no doubt what you mean by what does it mean to be hungry. And I so implore folks, this is not a show just to sell a book. It is a show to get you the information you need, to take your life to the next step. It would be a disservice if I did not tell you about this book. And we will give you the information on how to get a copy here a little bit later in the show. There was one story in there,one, chapter that I got to tell you, Les,I was crying with laughter. And that was the Leslie X and the magic leaves.
Les Brown:
Yes. And I saw Malcolm X. I was in about the fifth grade and and I was so impressed with his, his communication skills, I decided, because in the nation of Islam, you change your last name, that I was going to become Leslie X. And when I went to school the next day. They call your name. You're supposed to be present. I did not answer. And the teacher said, "I know you are here". And she looked and she saw me, "Leslie Brown?" And I still didn't answer, to all the students running and saying, "She's calling your name". I said, "That's not my name". And so she came and stood in front of me. "Leslie Brown?" I said, "My name is Leslie X. She said, "Does your mother know this?" I said, "I don't know."She said,"I'll call your mother right now." So she called my mother, and I started home. I'll never forget after school. And an older guy who I played checkers with, he wanted me to stay longer to play with him. He said, "I brought some magic leaves that you put in your pocket and you'll never get a whooping again." I said, "Really?" He said, "Yes." So, I was walking with an attitude and my sister saw me and she approached me. She said, "Leslie, please change your name back to Leslie Brown,because mom is going to kill you." So when I got home, she said, "Leslie, come on in here." And I walked in with an attitude and she lit into me. I said, "Mama, the leaves, the leaves. And, Mama, was at one time, she was married to a judo instructor and she flipped me, and the leaves went everywhere! So,the next day when they called my name, I said,"Present!" I was only Leslie X for twenty four hours.
Brian Kelly:
I was literally crying, laughing so hard I was crying. That was such a funny story. And then you followed it up the very next chapter. I'm not going to give away the whole book. This is it. This is all they get. Well, the very next chapter where it was another tear jerker, but on the other side of the emotion. And that was when your birth mom, gave both you and your twin brother up to your mom. Yes, I just started bawling again, I'm like, "My God!, he's got me crying out of joy and I'm crying out of sadness and happiness because of the transition". You know, the birth mom. I can imagine what she was going through. And then your mom, she's in elation and excited because that was her lifelong dream. So, wow, man, that was powerful. Powerful.
Les Brown:
Thank you.You know, there are people who are making a decision to share their lives with someone. A reporter asked my mother one time, why did you want to take in kids as foster kids and then adopt them? And she said, I've always wanted to share my life with some children, because she couldn't have children herself. And she was an incredible woman. I always say she covered the ground. She stood on, and I feel like Abraham Lincoln, who said:"All that I am and all that I ever hope to be, I owe to my mother". That God took me out of my biological mother's womb and placed it in the heart of my adopted mother.
Brian Kelly:
That's so beautiful, I mean, you know, you're the master at taking those those times that could be looked upon by other people as sad times or downtimes and maybe for a moment. But you have a unique way of turning it around into a positive. And you don't just teach it and preach it. You do it. And that's, it's, such an inspiration. That's why, you've impacted millions of lives worldwide.I was curious. So the book is incredible and it took a long time to complete. What inspired you to finish it nowI was out to dinner with a friend and the food was so good and it reminded me of my very best friend.We called him Boo and he was a great cook. He said that he was going to write a book with his secret recipe. And, when I was leaving the cemetery, a lady approached me, she said, listen, "Did your friend write the book, his, his recipe book?" I said, "No." She said,"Oh, my God. He took that with him." And she turned, and she walked away with a painful look of disappointment on her face. And I decided, "I'm going to get this book out of me. I'm not going to take this book to the grave with me." They said the wealthiest place on the planet is the cemetery, because there, you find all kinds of gifts, abilities and skills and and talents, that the world never had a chance to be exposed to. One poet wrote. "That many a flower has bloomed unceasingly and wasted sweetness upon the cold desert air. There are many talented and gifted persons have gone unnoticed, and the world never had a chance to be exposed to their genius."
Brian Kelly:
And that, that hits home, because, I spent many years in the corporate world and I walked around the living dead is what I would call it, because they had no life. They just went to punch the clock,get their paycheck and go home. And I look at them and think, "I know you have so much more in you." And it saddened me, literally, because their not living anywhere close to their full potential. But they don't know. You know, it's like, it's, it's my duty. It's my responsibility to do as much as I can to get the word out, that, look, there is another world out there, a world that you can thrive in, that you can enjoy and you can look forward to getting up every day and not the drudgery of going into work. And it's, just, it's just sad to me. So, the book took a while. What would you say was the most difficult part of the book to write?
Les Brown:
I would say the most difficult part for me, was the experience that I talk about, that we're three dimensional. We have a public life. We have a private life, and we have a secret life. And I talked about my experience with opiates, that when I was dealing with, I'm here in Atlanta with Cancer Centers of America. I've been for over twenty seven years now. Fourth stage cancer. My PSA was at two thousand four hundred. Now it's one, but it's down below one. And as a newborn baby and what they said, the cancer I watch it, the little C is not metastasized to seven different areas of the body. And I got excited when Dr. Taha told me that, he said, "Why, are you excited? Why are you smiling?" I said, "Man, seven is my lucky number." I'm one of seven children. I was born February the 17th. Joshua marched around the walls of Jericho seven times. Namin dipped himself in River Jordan seven times. He looked at his secretary and his assistant said "He's a strange work". And so,they had me on a lot of opiates then. And I became addicted. And I was not aware,but my kids, they were watching me, and they were aware and they did an intervention. And I'll never forget, I, I to this day, I don't know how I got into University Hospital, but they said I was there for nine days unconscious. And when my son picked me up and took me to my youngest daughter's house and I saw all these cars, I said, "What are these cars doing here?" "He said,don't worry. You'll find out when you get in." So when I came in, I saw two people that I did not recognize, my children were there. And my mentor, Mike Williams, who wrote the book, "The Road to Your Best Stuff", and I,I'm the intervention king. I said "This is an intervention. I said, "Who's it for?" I'm all excited to help out. They said, "For you." I said, "For me?" They said, "Yes." I said, "What do you mean?" And they had my youngest daughter say,"Your, hooked on opiates, I said, "Excuse me?" "You're taking twenty five pills three times a day for cancer and for sciatica pain. You're not the person that we know you to be, and we got somebody here to help you." And I went round to each one of them, I said, "I taught you not to do drugs, not to smoke and not to drink. Now, have you ever seen me do drugs? Yes, but those are prescription drugs." They said,"Dad there are two types of drug addicts, those who get prescription drugs and those who seek drugs, yours were prescribed to you.You need help", and I said, "I do not."And then my daughter, she used my own words. She said, You taught us. "You can't see the picture when you're in the frame." Please get some help." And I asked my mentor, I said, "Do you think that I'm addicted to drugs?" He said, "I'm with the family." And man, I tell you, I was just broken at that point and the couple, that they were ready to leave and they said, "We'll come and get you in the morning." I said, "No, no, no. Take me the night. You come back in the morning, I will not be here." And so they took me that night and drove me three hours, three and a half hours away to this drug program. Most humiliating moment in my life. Had to take all my clothes off in this strange place. When I wanted to leave, and I was asking myself, "How did I get here? I've helped so many people get off drugs and now here I am in a drug program." People doing double takes when they saw me. Is that Barry White or is that Les Brown? You know? But to make a long story. I called my son and said, "They can't help me. I have to do this myself", and they were just furious because they paid in advance and I did, I went through a living hell, but it took me a minute. But I did it cold turkey. They said that I could not do it. Psychologists and psychiatrists, they said there's no way, not at seventy five. "You will not be able to do this." But I did it. But I wouldn't encourage anybody to do what I did when I was a living hell, I had illusions as to what I thought. I saw a giraffe running through the living room. I said, what are you doing here with a giraffe in the living room? They said, "What are you talking about"? All of that. It was a trip, Oh, my God. Yes, it was.
Brian Kelly:
You've been through a lot. You've had a lot of life experience. And the cool thing is you've overcome it all. And that's why you're such an inspiration. One of many reasons, because people can look at you and read your story and understand what you've been through, and realize, no matter how bad it is for them, they can still do the same thing, you know, we can all overcome. And that's what one of the biggest messages I got reading your book and following you, you're always lifting people up. It feels like you're talking to me, when you're on stage, in front of hundreds and thousands of people. I just, it really hits home, and resonates, and it's powerful. And I was curious about that. Like when you started out, I was looking at a lot of old footage and reading and seeing that, you know, everyone comes from a spot where they weren't, Les Brown yet and you're out there trying to get your message out to the masses. So, what was the hardest part about finally breaking through and getting to that point where, OK, finally I'm getting the message out and people are receiving me and I can grow this?
Les Brown:
You know, the the hardest part, was not getting out there and being recognized. The hardest part was to believe that I could do it, given my circumstances. Born in an abandoned building on a floor, with a twin brother,taken in as a foster kid and, and of being adopted. And when I was in the fifth grade, I was labeled educable, mentally retarded, and put back from the fifth grade to the fourth grade and failing again in the eighth grade. And so that experience, the psychic disrepair of being, and considering my age, I'm seventy five, in a culture that's designed to hold you down, and destroy your sense of self. All of those things combined, that was the most challenging part to believe that, I. Les Brown. I could get through this, I can overcome this, and be able to be recognized as a voice of change, give people hope and teach people how to do something I have never done. That was the most challenging part, to believe that I could do it.
Brian Kelly:
You know, and that,isn't, that it? Right. That's the biggest challenge for everyone. It's them self.
Les Brown:
Yes. Yes. There's an African proverb that says, "If there's no enemy within the enemy, outside can do us no harm."
Brian Kelly:
I love it. I love it. My goodness. OK, there are many, many entrepreneurs that are trying to get to that moment, that moment where "I think I finally hit that peak I've been looking for. I hit that moment where now I can start momentum. "Where you go. I got it. Finally, I broke through." What was that moment for you?
Les Brown:
I would say when I spoke in the Georgia Dome, when I spoke there, people can go online and they can see it Les Brown speaking in the Georgia Dome before eighty thousand people. First, I thought it was about five to six hundred people when I went there. I'd never been to the Georgia Dome before. And when I was walking down the hall, a guy came to me and he said, "What is it like to speak to eighty thousand people? They are filled to capacity." I said, "I don't know. I'm just speaking in a banquet room." He said, "Come over here a minute." And he showed me the audience. And I said, "Oh, my God!" And I took off and I ran to the restroom. I said,"I'll be back" He said,"Where you going?" I said, go to the restroom. I say, but it's number one. I could not think my heart was about to jump out of my chest. And so they said,"Go get his mentor, Mike Williams". And Mike came and he said, "Brownie, come out. They're waiting. They're stalling. They're waiting for you." I said, "Mike, did you see that audience? They say they're eighty thousand people out there. I've never spoken to any audience that large before." And he said, "Are you listening to me now?" And I said, "Yes". He said, "They came to see you. You didn't come to see them". He said, "You can do this." And one of the things I teach people, that sometimes you have to believe in somebody's belief in you until your belief kicks in. And I said, "Mike, do you think I could do this?" And he said,"Yes." He said, "Come out and make your mother proud." I said,"Mike, don't use my momma on me, please!" He said,"Come out". And, I said, "OK." So, we started walking toward the stage and I grabbed her hands. I said, "Well, will you pray for me first?" So, they said,"They were going to pray for me" And I kneeled down grab everybody's hand put it on my head. And after they finish, he said to me, "Brownie, you got this". And all I remember, when they gave me the microphone. That's all I remember. I don't remember giving the speech, I watch it with others, like seeing it for the first time, I've only see it three times, but I don't remember giving it. I don't remember the audience, the lights or any of that. I just went to another place. And I think, all of us have experiences in our lives, athletes, Call it,"When you're in the zone". That you go to another place within yourself, and you're just not conscious of self, but you know what you need to do. And now you're moving through that experience from your heart.
Brian Kelly:
I can so relate with that part about in the Zone, as an athlete when I was younger, there's nothing else like it, is there? It's like an amazing moment, however long it lasts. And you wish you could bottle it, and open that jar and drink it every time you needed it. But it doesn't seem to work that way. But it's wonderful when it does happen. We have a lot of people coming on, showing their love. Jeff Fig, and "My good friend Les Brown is truly an amazing human being". I echo that prince Isle Oh, this guy is an amazing young man. "Thank- you for help", goodness. Yes. Thank you Les, for coming on. I'm just so excited about this. Roger Birnley. "Les Brown has inspired my work." Look at all the people you have, have impacted. Christopher Rousch, He was in your program, a four day program, he says,"Hello from your Bandena brother". Hopefully, and then Zachary Babcock and an incredible podcast,The, man. he myth,the legend. Just goes on and on and on. "Les is amazing." Yes. "Oh, my God, I love Les Brown. Thanks for this interview",yes, And thank you all for coming on, and, you know, if you have questions or you'd like to. Yeah, if you'd like to ask Les, anything, go ahead and shoot them in the comments. If, if, it fits, I'll put it up. They're going to be respectful, of course, but definitely let's reach out, and ask him some questions. I got plenty. I got plenty. So don't worry. That is phenomenal. I can only imagine, I've had that desire to open up, and speak in front of a massive audience like you just did. I mean, I pictured it, you know, and with it, you know, and had came down in a helicopter and landed on the stage and just got out. It's just one of those. If you don't visualize it, it won't happen, in my opinion.
Les Brown:
James Brown, when he was alive, they call him the hardest working man in show business. He would have them drop him off in a helicopter and he would come off the helicopter and start dancing toward the stage. It was very, very exciting with his cape and everything. I really enjoyed that. Eighty thousand people. It's, it's very intimidating if you focus on that. But what all I was focused on that. "I've got to command this audience and I will take no prisoners and eat the wounded."
Brian Kelly:
I was given some great advice by a mentor of mine for speaking, I was having a difficult time getting through a certain segment. We were, we were, practicing, he was coaching me and he just told me, "Hey. Think of one of your really close friends and visualize them being right in front of you and just talk to him." And wow! That was it,
Les Brown:
Yeah, a lot of people use that technique. Yeah, that's a very good technique. Absolutely.
Brian Kelly:
It was like night and day, so and that's just my go to, and I didn't normally freeze up, but for some reason here, in like rehearsal, I was freezing up and not on stage. But you never know when it's going to hit, and just having the tools. And I know that you are a master speaker, trainer and coach and I think you have a program going on here. Protegé, might be a key word that's being thrown about looking at twenty five people or so to train and call the next big speakers. Do you want to talk about that a little bit?
Les Brown:
Yeah, well I have one. It's called It's for the Masses and it's called the "Les Brown Prodigy Program", and they can go to Les BrownProdigy.com, and the other one is called, "The Power of Voice System". And I decided, you know, we learn, we earn, we pass it on. And so what I do now, is teach people how to take their story. I extract their story. I spend time with them. This is one on one for my high end clients. And take this story, how people live their lives, is a result of the story they believe about themselves. And, I teach them how to create an experience with their story to distract, dispute, and to distract the audience individually and collectively from their current story,they believe about themselves and through the execution of their story and the things they learn from the experiences they had in life, they dismantle the audience's belief system and then ignite them, touch their spirit, then release what Elizabeth Browning would call,"The imprisoned splendor, distract, dispute inspire." I love doing that with people. And it's great when they stand before an audience, and can command that audience, and do it with authority. I enjoy seeing that. I think I'm a better coach than I am a speaker.
Brian Kelly:
All right. I don't think anyone in here is going to ever believe that one, but we'll let you have it.
Brian Kelly:
And that is true, though. There's more power in the stories, the metaphors, than actual content, because the metaphors help people to absorb the content, you know, if they're relatable to the content. And your master at it, the book is I didn't want to put it down. I couldn't put it. I just kept reading because the stories are so powerful and they're so poignant to the point you're making at that moment.
Les Brown:
Yeah, people need to know, when they're going through some stuff, they need to have an experience. When I came into the industry, one of the things that's very important, as you know, for entrepreneurs, how do you make yourself stand out? And when I came into the industry, the industry is based upon the Dale Carnegie course, which is a great course,they teach, "Tell them what you're going to tell them, tell them and then tell them what you told them." My mentor, Mike Williams taught me, "Brownie, never let what you want to say, get in the way of what your audience wants to hear." So, conduct communications, intelligence and create an experience. Oliver Wendell Holmes said, "That once a man,or woman's mind has been expanded with an idea, concept or story. It can never be satisfied to go back to where it was." And so that's, what I did. I came up with a story, and a story has a human face, and it's the emotions attached to it, and it touches the heart. And you have a chance to create bonding and connectedness with that audience, as opposed to trying to remember something that you've memorized. And you do everywhere. No,I believe in custom designing the presentation for that particular audience according to what they're facing and what they're up against. And the unspoken conversation of why they brought you in.
Brian Kelly:
Love that, love that. So, make it pertinent to the audience you're about to speak in front of. And, yeah, I totally resonate with that. I Have worked,I have spoken in front of entrepreneur's, Real Estate developers. And you just massage your message to best deliver to them, to give them the value that they came for, that they deserve. I mean, they spend their time, their money, they've invested in being there. And so it's, a it's a privilege and an honor to be able to give them value that hopefully they can take away and then go and crush it after they've listened to you. You've spoken all over the world, many places. One thing I'm really, really curious about is, I'm sure there have been just a few moments after you've spoken, you've gotten off stage, maybe you're in the lobby or you're out, accessible to the public. What, what would you say is one of the most common feedback or remarks that you get after having been on stage at a seminar or an event?
Les Brown:
People usually say to me, "You stirred something in me.I'm hungry to live my dream." Because I talk about the fact that if you are serious about your goals and your dreams, you got to be hungry. You cannot make it happen by being casual. You've got to, go all out. People that are hungry are willing to do the things that others won't do, in order to have the things tomorrow. Others won't have people that are hungry, believe, always strive to get on top in life because it's the bottom that's overcrowded.
Brian Kelly:
Oh. Oh, I love that. Yes. The quote, man, you are amazing. I love your message. This is amazing. And you can see on the screen for those of you watching that a few images of this amazing book that you've got to pick up. "You've got to be hungry." I mean, come on, it's been over twenty one years in the making and it's gold that, sheer gold. I am, I'm, this is, I'm holding on to this forever. Next time I see you, when things are opened up. I remember you said, "In seven years then I'll get an autograph from him."
Les Brown:
Yes,that'll be out in twenty twenty seven. Will, that I got to do that. I love how you produce your show. You are a master.
Brian Kelly:
Thank you sir. I appreciate that. Yeah. I notice you use the same platform, so any help you want or need. I'm there for you. That's, I just. That's what we do. Right? That's what entrepreneurs do. We help each other out. And any time you need something, you have my number now. So yes. Good. And yeah. Like I'm a big deal. You're the man.
Les Brown:
Yes, you are the voice of motivation. I love that voice of yours.
Brian Kelly:
Oh, thank you, man. You're going to get me all gushy over here. What? You have had many achievements in your life. You've done so many things. My goodness. You've spoken from stage. You were in the legislature. You, you were married to a superstar. You had your own television show. I mean, the list goes on and on and on. What achievement of yours, looking back now means the absolute most to you?
Les Brown:
My kids, got together after I'd been on a trip with three of them because they speak and are authors as well. And they said, "There's something we want to say." And, I said, "What is it?" And they said, "We did not understand the special occasions that you miss, in pursuit of your dream. We did not. Handle well, many times we're having dinner or lunch and people interrupted us, we were angry with you, and angry with them. And we want you to know, that now we understand and that we love you." I broke down like a little kid and started crying. That's my greatest accomplishment.
Brian Kelly:
Just about got me doing it right now. Yes. It's so easy. I went to an extreme in my personal life, and I ended up working way too long. I held a corporate job, and then I come home and pursued my entrepreneur desires. And I worked 12, 14 hours a day, commuted three hours a day. It was ridiculous. And I did the same thing, working while they're eating dinner and to a fault. And luckily, my wife had a chat with me and she righted the ship. She woke me up and I said, "That you're right, I got to stop this." And I had to tone it down a little bit. I never stopped.
Les Brown:
But yes, well, if I had my life to live over again, I would, Build my family life around my business, not my business around my family.
Brian Kelly:
Yeah. I love that, I hope people are writing this down. We should see some comments. There's a lot of amazing quotes that come out of this man and their gold, every one of them. And for those of you that want to see them in writing, many of them are in here. And my, I have a highlighter. It's about out of ink. I got to go find another highlighter because, I'm just, I think the entire book is turning yellow and it's just me. And I was like, I want to read and keep reading now. I'm going to, I'm going to stop and highlight like. No, but I want to read more. I'm just excited. Like a little schoolboy. My goodness. So that was your greatest accomplishment. Now, the important question is, what achievement would you most like to accomplish next?
Les Brown:
That's a very good question, and that is, to get a six pack like, you! I got a one pack that is covering up five packs, I want a six pack so badly. But, you know, I'm keeping my social distance from the refrigerator. And sometimes I lose consciousness and I find myself walking in the middle of the night munching on Oreo cookies. I love them. And sweet potato pie. Oh, my goodness. But I'm determined to do it. I'm hungry to get that six pack. And I'm going to get it this year before the year's out. I'm gonna to flash you with it. And I'm serious.
Brian Kelly:
Yea, so when are we pushing for? What date?
Les Brown:
December 1, I have a six pack.
Brian Kelly:
Of twenty,twenty?"
Les Brown:
Twenty twenty, yes.
Brian Kelly:
So, how, how remarkable is that to say I've got to be hungry to get a six pack, right? Wow, that is awesome.Oh, my goodness. The people are. Yes. "Hunger gives you constant perseverance". Yes. Mr. Bizz, I love this guy. Storytelling is so important to the human condition, but so hard to do well. Yes, it is a, it is an art form. Deborah Warner, you're right.
Les Brown:
Get some coaching. Get, just, are all of us are born the same way, dumb, naked and speechless. You could learn, I could teach you, how to tell that story and have an audience on the edge of their seats. We can all do it.
Brian Kelly:
Yeah. And, but if there's anybody on the planet you would want to learn from, it is Les Brown, is the master communicator. The book is in my Amazon cart now under Reynolds. Yes. Everyone grab the book.We have,. We have an offer to help, I can help you with that six pack Les Brown.
Les Brown:
Oh, great. Hook a brother up, Lisa
Brian Kelly:
Yes. And one more, Carol Baines. Hi, Carol. How are you doing? I know her personally,"Thanks Les, it's exactly what I am doing. At seventy five, Family First with business built around. Getting your book." Yes. Good, good, good. So glad. Yeah. And you know, this book is going to change, even more lives for those that don't have the luxury of seeing you on stage. Yes. Look, everyone, let's be honest, Les Brown is live on Facebook quite often. So go to his Facebook page, look him up. You can't miss him, and then find one of his lives and say, notify me the next time he goes live. That's what I've done. I was watching him just before this show. You know, he is in that beautiful vest and gorgeous red tie and black shirt then. And I would have to change, myself, because I get worked up, I get excited. I'm in here working at us, we're on the show. But I want to ask you another question. Like, you've done a lot of interviews, right? Just a few, I'm sure so. Other than this one, which one would you say thus far has been your favorite?
Les Brown:
First of all, let me talk about you. I like it that you are a student of this business. There are people who are messengers, and all they have is the message that they have memorized, but I also teach, "Who you are behind the words are far more important than the words that you speak." And I can tell, that you are a perpetual student. And we're living in a time where you have to do that. You have to either, as Robert Schuller said, "You either expand or you are expendable." And I would like to do interviews with people that are knowledgeable, that will challenge me, and throw some things, and questions at me that I would not expect. But you're insightful, and you're intuitive, and you tap into people, I've watched some of the things that you've done. I never let anybody interview me without studying them first. So I want you to know I'm prepared for a brother up in here,up in here. I even grew my box hair style. OK,there's a movie called "House Party". Kid and play and I am kid. I enjoyed talking with you, but I also, there's, another person that I enjoyed talking with, and that is Lewis How.
Brian Kelly:
Oh yes.
Les Brown:
Lewis is very good. I've been on his program and, "Tom on Impact Theory." Have you seen that show? Oh, man, you got to see "Tom on impact", there. He's a bad dude. Yes, he's he's on line,yes. indeed.
Brian Kelly:
Lewis How, is on my targeted list to interview as well. I love that guy. I love his story. You know, the horrible injury early in his football career. And he turned it around and, talk about a student and someone who just, that's, the thing about athletes, I found, you know, they seem to have more perseverance, more drive, more discipline typically. And they're also more apt to be team players, meaning better leaders or I shouldn't say better, more adaptable and ready to be a leader. I would say, because there are many people, that haven't gone to sports, that are incredible leaders. So I don't mean to leave anyone out. It's just, athletes have a different mentality, those that are, that are competitive. Right. And most entrepreneurs, you've got to be competitive. Yeah, but not so. Yeah. He's an amazing guy. So I'm glad you brought him up. That's definitely he's on my, my list is on my radar. I'm aiming at him, to bring him on the show at some point. And, amazing, amazing guy. Let's talk more about your book. There is a website. Do you mind if I share your website with the world and tell them where they can get this?
Les Brown:
IAmHungryLesBrown.com
Brian Kelly:
Yes, there it is.
Les Brown:
LesBrown.com Yeah.
Brian Kelly:
Right. And you can't miss it because he, and his lovely daughter will be there talking to you the moment you get there.
Les Brown:
Yes. Yes.
Brian Kelly:
And so all you have to do is click this button. It's so super simple. So go to IAmHungryLesbrown.com And my goodness, look, a book, it doesn't cost that much. In fact, Kindle, it's next to nothing. But, I you know, this is worth hundreds and hundreds of dollars, if not thousands, because of the life experiences packed in here. Seventy five years, this thing, took over twenty one years to write, and it was written on purpose. And it's phenomenal. And no, Les,didn't pay me a dime to sell his book. He doesn't need to sell his book to make you, don't make a whole lot of money on books unless you're Les Brown. Maybe, but that is not the point. The point is to get the value to change your life. This way you can learn about Les, get to know him. I feel like I know, I knew you personally before we got on, because I read the book. It's just, it's powerful. I haven't read anything that's, like super motivational in quite some time. And I was like, "Man, you know what? It was time." You know, isn't that interesting how things just appear when it's the right time?
Les Brown:
You are absolutely right, because what it takes, is speak for the ear and write for the eye two different dynamics.
Brian Kelly:
Yes.
Les Brown:
It's very, very different. And I learned my lesson about that. It was a humbling experience, but I wanted it to be in my voice, so that people would feel that I was right there with them, creating an experience that will take them to a place within themselves that they could not go by themselves.
Brian Kelly:
I'm just going to revel in this. I have nothing else to say. Oh, it's just gem after gem, golden nugget after golden nugget. We're getting close to the hour of our time, which amazes me. And I think we should just extend another one or two. If you're OK with that.
Les Brown:
That's fine, I would love, though, but I enjoyed talking with you.
Brian Kelly:
Oh, my goodness. I'm having the most fun right now. I love what I get to do. I just love it. Love.
Les Brown:
And it comes through as well.
Brian Kelly:
Thank you. Means everything. What I like to do Les, with each and every entrepreneur that I've had on this show, before we call it an evening is, what I like to do is ask one closing question, and I've asked the same question of every past guest expert that has been on my show. And it's kind of a personal question without getting personal. That makes sense now. It's really cool. What,I wanted to do it if it's OK with you, is I wanted to give away a prize to these wonderful people that are watching and listening right now. I've got a sponsor and they give away this fantastic vacation stay. So real quick, before I ask this great final question, I'm going to break off just a second and let people know how they can enter, with your permission, Les. Would that be all right?
Les Brown:
Oh, absolutely.
Thank you so much, sir. For those of you watching live, this is for those of you watching live. You can see on the upper corner, the right-hand corner of your screen as you're watching if you're watching this, if you're listening on podcasts, you won't be able to see it, but you will be able to revel in the mastery of Les Brown. What you can do at this moment, is take out your phone. You now have our permission to take your gaze away from Les for just a moment. Take out your cell phone and you see it on the screen now. So, take get your messaging app, open and then where you would put in the name of the person you're going to text to, instead put in the number six six one five three five one six two four. And then in the message type the word peak, P-E-A-K, and what that will do is enter you into a randomly drawn contest to win a five-night stay at a five-star luxury resort. And yes, I do believe very soon, I hope, I'm, not going to let go of this hope, that you will be able to do that very soon after this lockdown is lifted. So once again, six six one five three five one six two four text the word peak, P-E-A-K. And this is compliments of our good dear friends, Jason West, and The Big Insider Secrets. They are the reasons we can do this, and we, do this each and every show. I hope you win. So, enter now, because we are coming back and, you should come back too, right now, because we have the big question. It's coming up. So, here's the thing. And Les, you're a pro, there's no trepidation going on. Build up a little bit. But here's the thing with this question. There is no such thing, as a wrong answer. It doesn't exist, it's impossible. In fact, the exact opposite is true, the only correct answer is yours. That's why it's personal for no other reason. It's a powerful question, it's quick. Some people take some time to ponder. Others have it instantly. It doesn't matter, whatever the answer is, and how long it takes, it's right for you. And so are you ready?
Les Brown:
Yes, I am.
Brian Kelly:
Of course you are. Yes. All right. Here we go. Les Brown. How do you define success?
Les Brown:
To me, success. Is living a life of service, living a life that will outlive you, Harshman said,"We should be ashamed to die until we've made some major contribution to humankind." When I go, I want people to say he aspired to inspire until he expired. That's my story and I'm sticking to it.
Brian Kelly:
Oh, my God, I love this. Can I take you home and keep you?
Les Brown:
Yes.
Brian Kelly:
Oh my gosh. "Aspire to inspire, until expire". That is more gold. Les, I cannot tell you how grateful I am, for you to spend a full hour with me and for everyone. It's not for me. It's for the audience who have been loving this. There are so many comments that are flying through. I can't get to them all. Appreciate you all for doing that. I wanted the focus to be on this man right here, because he's a great man, and he's impacted so many people across the globe. And you know what? He's here to tell you, you can do the same. And he's not just telling you. He will show you, if you want to connect with them. And so, let's get back to that. Is there a way people can reach out to you to get involved with us, and be part of your brilliance and your training to help them get to that next step?
Les Brown:
Yeah, my one on one coaching, they can reach me at [email protected]. You heard those sevens, right?
Brian Kelly:
Yes.
Les Brown:
[email protected] seven is my lucky number. And we will share with them about one on one coaching and how we can bring out their power voice.
Brian Kelly:
And you know, if there's anybody again, if there's anybody could do it as. As good as you, I don't think there is, I mean, ladies and gentlemen, you have an opportunity of a lifetime here, so reach out to him. I'm going to put this in a comment in the feed so that everyone can see that. I hope that was OK. I just did it.
Les Brown:
Yeah . Absolutley.
Brian Kelly:
Les. I appreciate you. I love you. You're my brother.
Les Brown:
Thank you.
Brian Kelly:
And I can't wait to cross paths with you again physically, to give you a big old bear hug and and to feel that wonderful six pack that you're going to be sporting in December.
Les Brown:
Thank you so very much. I'm looking forward to seeing you. I'm going in the room now, and do some sit ups and leg weights.
Brian Kelly:
All right. That does it for this edition of The MIND BODY BUSINESS Show on behalf of the absolutely tremendously amazing Les Brown. I'm your host, Brian Kelly. We will see you again next week. Until then, blessings to all. And we'll see you next time.
Les Brown:
Bye for now.
Brian Kelly:
Bye-bye.
Announcer:
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Les Brown
As one of the world’s most renowned motivational speakers, Les Brown is a dynamic personality and highly-sought-after resource in business and professional circles for Fortune 500 CEOs, small business owners, non-profit and community leaders from all sectors of society looking to expand opportunities. For three decades he has not only studied the science of achievement but he’s also mastered it by interviewing hundreds of successful business leaders and collaborating with them in the boardroom translating theory into bottom-line results for his clients.
Connect with Les Brown:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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