Special Guest Expert - Les Brown: Video automatically transcribed by Sonix

Special Guest Expert - Les Brown: this eJwVzl9rgzAUBfDvch_2ZE23-Q-hlEnH6La6B9ex9kVCctVgTCSJla70uy8-3sPvcO4NWIesr3u8Qp5GWRKncQBMK4fK1e46IuRQQgBCWUcVw1pwyLMkjePnJA2gESh5reiwuEZI9LSfqWkt5DeYjPRx59xoc0LmeQ5brVuJdBQ2ZHog3IgLkssTWaqWPKpKnN6y6P0lWXffH5E-17_tqOWqXB_avx8-bal0mwG5oA9WT4bhhutZSU350U8F4ISTyyeHfbkrvnan4ljty9eqWn2iLYyn4TBG3jXaDNR5uJz3-z9kAVci:1k0boo:UrMqTOEc9HJ0JnyDzjy1aJE0d9A video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back, who are dedicated? Determined and driven. How do we finally breakthrough? And win? that is the question. And this Podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, we have an absolutely stellar show lined up for you tonight. As many of you know, we have the great Les Brown. He's coming on in just a few moments. Wow! The MIND BODY BUSINESS Show real quickly, this is a show for entrepreneurs by entrepreneurs, and what we strive to do is bring on the most successful entrepreneurs we can on this show. Les Brown is about as high as you can get. So you're going to love this show, and we bring them on from all over the world. And the purpose of it is, to help you, if you are looking to improve your life, either in business or in personal life. And all you need to do is listen to amazing experts like Les, and Model what they do. There's no need to reinvent the wheel, just model, which is a fancy word for copy. And I know Les is all about wanting people to model his success. He trains about it. He's an amazing, amazing individual. And so the three pillars of success, mind being a powerful, flexible mindset, body, taking care of one's self nutritionally inside and out, and working out, exercising and business. And that's multi multifaceted many skill sets. I'm not going to go to the details of that because I want to bring our guests on here real fast. The other really big pillar of success, that successful people I've found in my studies, that they do on a regular basis is, they are avid readers. And so very quickly, I want to segway into a quick segment. I affectionately call bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.

Brian Kelly:
Yes, there you see, ReachYourPeakLibrary.com, and by the way, just take notes. Stay with us. Stay on the show. You do not want to miss Les Brown,he's coming on in two minutes, I promise you. Real quick, ReachYourPeakLibrary.com, I put that site together, had it built for you. I had you in mind, because, I was not an avid reader until my mid-forties. I am now fifty-five, and I learned quickly, what incredible power there was in books. And so what I've done, is compiled a list of books, that I personally have read, and have been getting online. I've gotten profound impact from them in effect. And so, not every book I've ever read is on here. And you'll notice you might recognize one or two here, maybe right there at the top. Just saying, amazing book, I just powered through. And there's book after book. So,this is a resource for you. So, if you're looking for the next great read, that will potentially have a great impact on your life. I assembled this list just for you, and that is there for you. A quick way to get you there. That's it. Enough of my babbling. We are going to bring on the man of the hour. Here we go.

Announcer:
It's time for the guest expert spotlight. Savvy,skillful, professional, adept,trained,big league,qualifed.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND

Brian Kelly:
And there he is, ladies and gentlemen, the one the only Les Brown. My goodness. Thank you so very much for coming on tonight. How are you doing, my friend?

Les Brown:
I'm great. And so are you. It's always a treat when great people meet. Let the record show.

Brian Kelly:
I already love you, my brother. I love you. So, I met you seven years ago. I do not expect you remember this, eight years probably. And it was in a hotel lobby in Los Angeles. You had spoken at an event and you didn't know me from Adam. But all I remember is you are the one of the warmest, kindest individuals I met, of your stature for sure, bar none. And that, that resonated with me and it stuck with me from that day till now. And I just I can't thank you enough for being such a beautiful human being that you are.

Les Brown:
Well, thank you for the beautiful human being that you are, and for the work that you're doing, transforming people's lives with a program that's creating an experience that allow people to see themselves differently and they and live their greatest life. So thank you for your contribution.

Brian Kelly:
And I couldn't have learned it any from any better person than you, my friend. You are amazing. I'm going to formally introduce you, and then we're going to rock and roll and have some fun. Does that sounds good.

Les Brown:
That sounds great for me. So what what would you want me to do? Are you going to ask some questions or?

Brian Kelly:
Absolutely, yes. Oh, we're going to talk about your book. We're going to talk about your journey, so that others can learn what it's like to go from where you went to where you are and just enjoy the ride and take. Oh, I hope,please, people take very voracious notes. And, you know, the shortest pencil is stronger than the the the longest memory. So go ahead and take notes after that a lot. So as one of the world's most renowned motivational speakers, Les Brown is a dynamic personality and highly sought after resource in business and professional circles for Fortune Five hundred CEOs, small business owners, nonprofit and community leaders from all sectors of society looking to expand opportunity. For three decades, he has not only studied the science of achievement, he's mastered it by interviewing hundreds of successful business leaders and collaborating with them in the boardroom, translating theory into bottom-line results for his clients. I love that last word,results. Now formally, officially Welcome Les. I am beyond excited for the people that are here to watch, right. They are going to be unveiled. They're going to see your brilliance. What I wanted to find out real quick, right off the top. And this is what I do with all my guests and the accolades and the things that come with a bio and all the things that have been accomplished. They are great. They're fantastic. Phenomenal. What I like to do is find out what is going on in that big, beautiful brain of yours that got you there, because in my humble opinion, mindset is the foundation of our success or lack thereof. So for you, you know, you're still powering through. You've been doing this for decades and you have this incredible motivation for you, when you get up in the morning. What is that one thing or several things that keeps you going day after day, night after night, week after week, month after month?

Les Brown:
Well, first of all, I want to just thank you so much, for your contribution and for the stand that you've taken with your life. And and I thank you so much for allowing me to be able to share your audience with you. When I get up in the morning. I have a spirit of gratitude. I'm very thankful. And I write down seven things that I'm grateful, grateful for. I do that every day. And then I recite a scripture, of "All things, work together for good, for those who love God and for those who are called according to his purpose". And then I have an affirmation that I repeat to myself, "Lord, whatever I face today together, you and I can handle it."

Brian Kelly:
Wow. That's powerful to say you and I. That is it's a team and no one loves us more than our Heavenly Father. It's,it's amazing. And my goodness. And one thing that's, I've noticed, I've interviewed hundreds of people and one thing I've noticed that most a great percent, every single one of them have a routine in the morning. And so what I like to tell folks is listen to what Les said, write everything down as I just did. And if you don't have a routine yet, you can start with something like what Les is doing. It doesn't have to be identical. If it doesn't work, alter it, but get a routine down and that instills discipline. And discipline is a key factor. I'm not the one that should be talking right here. So, I wanted to say congratulations on the release of your latest, amazing book, "You've Got to Be Hungry", and I understand you started writing this quite some time ago, like around nineteen nineteen ninety seven or so.

Les Brown:
It is. It's been twenty one years really in the coming. And I've been speaking for fifty one years, over, over five decades, rather than three decades. They need to upgrade that, that bio that they gave you there. And the the book has been in me for a long time and I decided I was going to rob the cemetery of that book. I tell people live full and die empty that most people, take their talents, abilities, their skills and their knowledge to the cemetery. And you've got to be hungry. The greatest within to win is my journey. The things that I've experienced, things that have gone through, things I've seen, and how people can learn how to handle the challenges of life because there will always be challenges. You know, Forrest Gump said: "Life is like a box of chocolates. You never know what you're going to get." And that's all I've got to say about that. And we are experiencing that right now. Our lives have been turned upside down. And so people reading this, will tap into their greatness to negotiate these very distracting, turbulent times, where a lot of people are filled with fear and hopelessness and a sense of powerlessness and sharing, sharing with them. In order to get through this. You can't be casual. You got to be hungry. To get through this stuff up in here, up in here.

Brian Kelly:
I love,you could say that all day long, everyday. I've, I've heard it many times. You've got to be hungry. I love that so much. And it's so true. And I loved how you defined it so incredibly well, and in so many ways in the book. I mean,it left no doubt what you mean by what does it mean to be hungry. And I so implore folks, this is not a show just to sell a book. It is a show to get you the information you need, to take your life to the next step. It would be a disservice if I did not tell you about this book. And we will give you the information on how to get a copy here a little bit later in the show. There was one story in there,one, chapter that I got to tell you, Les,I was crying with laughter. And that was the Leslie X and the magic leaves.

Les Brown:
Yes. And I saw Malcolm X. I was in about the fifth grade and and I was so impressed with his, his communication skills, I decided, because in the nation of Islam, you change your last name, that I was going to become Leslie X. And when I went to school the next day. They call your name. You're supposed to be present. I did not answer. And the teacher said, "I know you are here". And she looked and she saw me, "Leslie Brown?" And I still didn't answer, to all the students running and saying, "She's calling your name". I said, "That's not my name". And so she came and stood in front of me. "Leslie Brown?" I said, "My name is Leslie X. She said, "Does your mother know this?" I said, "I don't know."She said,"I'll call your mother right now." So she called my mother, and I started home. I'll never forget after school. And an older guy who I played checkers with, he wanted me to stay longer to play with him. He said, "I brought some magic leaves that you put in your pocket and you'll never get a whooping again." I said, "Really?" He said, "Yes." So, I was walking with an attitude and my sister saw me and she approached me. She said, "Leslie, please change your name back to Leslie Brown,because mom is going to kill you." So when I got home, she said, "Leslie, come on in here." And I walked in with an attitude and she lit into me. I said, "Mama, the leaves, the leaves. And, Mama, was at one time, she was married to a judo instructor and she flipped me, and the leaves went everywhere! So,the next day when they called my name, I said,"Present!" I was only Leslie X for twenty four hours.

Brian Kelly:
I was literally crying, laughing so hard I was crying. That was such a funny story. And then you followed it up the very next chapter. I'm not going to give away the whole book. This is it. This is all they get. Well, the very next chapter where it was another tear jerker, but on the other side of the emotion. And that was when your birth mom, gave both you and your twin brother up to your mom. Yes, I just started bawling again, I'm like, "My God!, he's got me crying out of joy and I'm crying out of sadness and happiness because of the transition". You know, the birth mom. I can imagine what she was going through. And then your mom, she's in elation and excited because that was her lifelong dream. So, wow, man, that was powerful. Powerful.

Les Brown:
Thank you.You know, there are people who are making a decision to share their lives with someone. A reporter asked my mother one time, why did you want to take in kids as foster kids and then adopt them? And she said, I've always wanted to share my life with some children, because she couldn't have children herself. And she was an incredible woman. I always say she covered the ground. She stood on, and I feel like Abraham Lincoln, who said:"All that I am and all that I ever hope to be, I owe to my mother". That God took me out of my biological mother's womb and placed it in the heart of my adopted mother.

Brian Kelly:
That's so beautiful, I mean, you know, you're the master at taking those those times that could be looked upon by other people as sad times or downtimes and maybe for a moment. But you have a unique way of turning it around into a positive. And you don't just teach it and preach it. You do it. And that's, it's, such an inspiration. That's why, you've impacted millions of lives worldwide.I was curious. So the book is incredible and it took a long time to complete. What inspired you to finish it nowI was out to dinner with a friend and the food was so good and it reminded me of my very best friend.We called him Boo and he was a great cook. He said that he was going to write a book with his secret recipe. And, when I was leaving the cemetery, a lady approached me, she said, listen, "Did your friend write the book, his, his recipe book?" I said, "No." She said,"Oh, my God. He took that with him." And she turned, and she walked away with a painful look of disappointment on her face. And I decided, "I'm going to get this book out of me. I'm not going to take this book to the grave with me." They said the wealthiest place on the planet is the cemetery, because there, you find all kinds of gifts, abilities and skills and and talents, that the world never had a chance to be exposed to. One poet wrote. "That many a flower has bloomed unceasingly and wasted sweetness upon the cold desert air. There are many talented and gifted persons have gone unnoticed, and the world never had a chance to be exposed to their genius."

Brian Kelly:
And that, that hits home, because, I spent many years in the corporate world and I walked around the living dead is what I would call it, because they had no life. They just went to punch the clock,get their paycheck and go home. And I look at them and think, "I know you have so much more in you." And it saddened me, literally, because their not living anywhere close to their full potential. But they don't know. You know, it's like, it's, it's my duty. It's my responsibility to do as much as I can to get the word out, that, look, there is another world out there, a world that you can thrive in, that you can enjoy and you can look forward to getting up every day and not the drudgery of going into work. And it's, just, it's just sad to me. So, the book took a while. What would you say was the most difficult part of the book to write?

Les Brown:
I would say the most difficult part for me, was the experience that I talk about, that we're three dimensional. We have a public life. We have a private life, and we have a secret life. And I talked about my experience with opiates, that when I was dealing with, I'm here in Atlanta with Cancer Centers of America. I've been for over twenty seven years now. Fourth stage cancer. My PSA was at two thousand four hundred. Now it's one, but it's down below one. And as a newborn baby and what they said, the cancer I watch it, the little C is not metastasized to seven different areas of the body. And I got excited when Dr. Taha told me that, he said, "Why, are you excited? Why are you smiling?" I said, "Man, seven is my lucky number." I'm one of seven children. I was born February the 17th. Joshua marched around the walls of Jericho seven times. Namin dipped himself in River Jordan seven times. He looked at his secretary and his assistant said "He's a strange work". And so,they had me on a lot of opiates then. And I became addicted. And I was not aware,but my kids, they were watching me, and they were aware and they did an intervention. And I'll never forget, I, I to this day, I don't know how I got into University Hospital, but they said I was there for nine days unconscious. And when my son picked me up and took me to my youngest daughter's house and I saw all these cars, I said, "What are these cars doing here?" "He said,don't worry. You'll find out when you get in." So when I came in, I saw two people that I did not recognize, my children were there. And my mentor, Mike Williams, who wrote the book, "The Road to Your Best Stuff", and I,I'm the intervention king. I said "This is an intervention. I said, "Who's it for?" I'm all excited to help out. They said, "For you." I said, "For me?" They said, "Yes." I said, "What do you mean?" And they had my youngest daughter say,"Your, hooked on opiates, I said, "Excuse me?" "You're taking twenty five pills three times a day for cancer and for sciatica pain. You're not the person that we know you to be, and we got somebody here to help you." And I went round to each one of them, I said, "I taught you not to do drugs, not to smoke and not to drink. Now, have you ever seen me do drugs? Yes, but those are prescription drugs." They said,"Dad there are two types of drug addicts, those who get prescription drugs and those who seek drugs, yours were prescribed to you.You need help", and I said, "I do not."And then my daughter, she used my own words. She said, You taught us. "You can't see the picture when you're in the frame." Please get some help." And I asked my mentor, I said, "Do you think that I'm addicted to drugs?" He said, "I'm with the family." And man, I tell you, I was just broken at that point and the couple, that they were ready to leave and they said, "We'll come and get you in the morning." I said, "No, no, no. Take me the night. You come back in the morning, I will not be here." And so they took me that night and drove me three hours, three and a half hours away to this drug program. Most humiliating moment in my life. Had to take all my clothes off in this strange place. When I wanted to leave, and I was asking myself, "How did I get here? I've helped so many people get off drugs and now here I am in a drug program." People doing double takes when they saw me. Is that Barry White or is that Les Brown? You know? But to make a long story. I called my son and said, "They can't help me. I have to do this myself", and they were just furious because they paid in advance and I did, I went through a living hell, but it took me a minute. But I did it cold turkey. They said that I could not do it. Psychologists and psychiatrists, they said there's no way, not at seventy five. "You will not be able to do this." But I did it. But I wouldn't encourage anybody to do what I did when I was a living hell, I had illusions as to what I thought. I saw a giraffe running through the living room. I said, what are you doing here with a giraffe in the living room? They said, "What are you talking about"? All of that. It was a trip, Oh, my God. Yes, it was.

Brian Kelly:
You've been through a lot. You've had a lot of life experience. And the cool thing is you've overcome it all. And that's why you're such an inspiration. One of many reasons, because people can look at you and read your story and understand what you've been through, and realize, no matter how bad it is for them, they can still do the same thing, you know, we can all overcome. And that's what one of the biggest messages I got reading your book and following you, you're always lifting people up. It feels like you're talking to me, when you're on stage, in front of hundreds and thousands of people. I just, it really hits home, and resonates, and it's powerful. And I was curious about that. Like when you started out, I was looking at a lot of old footage and reading and seeing that, you know, everyone comes from a spot where they weren't, Les Brown yet and you're out there trying to get your message out to the masses. So, what was the hardest part about finally breaking through and getting to that point where, OK, finally I'm getting the message out and people are receiving me and I can grow this?

Les Brown:
You know, the the hardest part, was not getting out there and being recognized. The hardest part was to believe that I could do it, given my circumstances. Born in an abandoned building on a floor, with a twin brother,taken in as a foster kid and, and of being adopted. And when I was in the fifth grade, I was labeled educable, mentally retarded, and put back from the fifth grade to the fourth grade and failing again in the eighth grade. And so that experience, the psychic disrepair of being, and considering my age, I'm seventy five, in a culture that's designed to hold you down, and destroy your sense of self. All of those things combined, that was the most challenging part to believe that, I. Les Brown. I could get through this, I can overcome this, and be able to be recognized as a voice of change, give people hope and teach people how to do something I have never done. That was the most challenging part, to believe that I could do it.

Brian Kelly:
You know, and that,isn't, that it? Right. That's the biggest challenge for everyone. It's them self.

Les Brown:
Yes. Yes. There's an African proverb that says, "If there's no enemy within the enemy, outside can do us no harm."

Brian Kelly:
I love it. I love it. My goodness. OK, there are many, many entrepreneurs that are trying to get to that moment, that moment where "I think I finally hit that peak I've been looking for. I hit that moment where now I can start momentum. "Where you go. I got it. Finally, I broke through." What was that moment for you?

Les Brown:
I would say when I spoke in the Georgia Dome, when I spoke there, people can go online and they can see it Les Brown speaking in the Georgia Dome before eighty thousand people. First, I thought it was about five to six hundred people when I went there. I'd never been to the Georgia Dome before. And when I was walking down the hall, a guy came to me and he said, "What is it like to speak to eighty thousand people? They are filled to capacity." I said, "I don't know. I'm just speaking in a banquet room." He said, "Come over here a minute." And he showed me the audience. And I said, "Oh, my God!" And I took off and I ran to the restroom. I said,"I'll be back" He said,"Where you going?" I said, go to the restroom. I say, but it's number one. I could not think my heart was about to jump out of my chest. And so they said,"Go get his mentor, Mike Williams". And Mike came and he said, "Brownie, come out. They're waiting. They're stalling. They're waiting for you." I said, "Mike, did you see that audience? They say they're eighty thousand people out there. I've never spoken to any audience that large before." And he said, "Are you listening to me now?" And I said, "Yes". He said, "They came to see you. You didn't come to see them". He said, "You can do this." And one of the things I teach people, that sometimes you have to believe in somebody's belief in you until your belief kicks in. And I said, "Mike, do you think I could do this?" And he said,"Yes." He said, "Come out and make your mother proud." I said,"Mike, don't use my momma on me, please!" He said,"Come out". And, I said, "OK." So, we started walking toward the stage and I grabbed her hands. I said, "Well, will you pray for me first?" So, they said,"They were going to pray for me" And I kneeled down grab everybody's hand put it on my head. And after they finish, he said to me, "Brownie, you got this". And all I remember, when they gave me the microphone. That's all I remember. I don't remember giving the speech, I watch it with others, like seeing it for the first time, I've only see it three times, but I don't remember giving it. I don't remember the audience, the lights or any of that. I just went to another place. And I think, all of us have experiences in our lives, athletes, Call it,"When you're in the zone". That you go to another place within yourself, and you're just not conscious of self, but you know what you need to do. And now you're moving through that experience from your heart.

Brian Kelly:
I can so relate with that part about in the Zone, as an athlete when I was younger, there's nothing else like it, is there? It's like an amazing moment, however long it lasts. And you wish you could bottle it, and open that jar and drink it every time you needed it. But it doesn't seem to work that way. But it's wonderful when it does happen. We have a lot of people coming on, showing their love. Jeff Fig, and "My good friend Les Brown is truly an amazing human being". I echo that prince Isle Oh, this guy is an amazing young man. "Thank- you for help", goodness. Yes. Thank you Les, for coming on. I'm just so excited about this. Roger Birnley. "Les Brown has inspired my work." Look at all the people you have, have impacted. Christopher Rousch, He was in your program, a four day program, he says,"Hello from your Bandena brother". Hopefully, and then Zachary Babcock and an incredible podcast,The, man. he myth,the legend. Just goes on and on and on. "Les is amazing." Yes. "Oh, my God, I love Les Brown. Thanks for this interview",yes, And thank you all for coming on, and, you know, if you have questions or you'd like to. Yeah, if you'd like to ask Les, anything, go ahead and shoot them in the comments. If, if, it fits, I'll put it up. They're going to be respectful, of course, but definitely let's reach out, and ask him some questions. I got plenty. I got plenty. So don't worry. That is phenomenal. I can only imagine, I've had that desire to open up, and speak in front of a massive audience like you just did. I mean, I pictured it, you know, and with it, you know, and had came down in a helicopter and landed on the stage and just got out. It's just one of those. If you don't visualize it, it won't happen, in my opinion.

Les Brown:
James Brown, when he was alive, they call him the hardest working man in show business. He would have them drop him off in a helicopter and he would come off the helicopter and start dancing toward the stage. It was very, very exciting with his cape and everything. I really enjoyed that. Eighty thousand people. It's, it's very intimidating if you focus on that. But what all I was focused on that. "I've got to command this audience and I will take no prisoners and eat the wounded."

Brian Kelly:
I was given some great advice by a mentor of mine for speaking, I was having a difficult time getting through a certain segment. We were, we were, practicing, he was coaching me and he just told me, "Hey. Think of one of your really close friends and visualize them being right in front of you and just talk to him." And wow! That was it,

Les Brown:
Yeah, a lot of people use that technique. Yeah, that's a very good technique. Absolutely.

Brian Kelly:
It was like night and day, so and that's just my go to, and I didn't normally freeze up, but for some reason here, in like rehearsal, I was freezing up and not on stage. But you never know when it's going to hit, and just having the tools. And I know that you are a master speaker, trainer and coach and I think you have a program going on here. Protegé, might be a key word that's being thrown about looking at twenty five people or so to train and call the next big speakers. Do you want to talk about that a little bit?

Les Brown:
Yeah, well I have one. It's called It's for the Masses and it's called the "Les Brown Prodigy Program", and they can go to Les BrownProdigy.com, and the other one is called, "The Power of Voice System". And I decided, you know, we learn, we earn, we pass it on. And so what I do now, is teach people how to take their story. I extract their story. I spend time with them. This is one on one for my high end clients. And take this story, how people live their lives, is a result of the story they believe about themselves. And, I teach them how to create an experience with their story to distract, dispute, and to distract the audience individually and collectively from their current story,they believe about themselves and through the execution of their story and the things they learn from the experiences they had in life, they dismantle the audience's belief system and then ignite them, touch their spirit, then release what Elizabeth Browning would call,"The imprisoned splendor, distract, dispute inspire." I love doing that with people. And it's great when they stand before an audience, and can command that audience, and do it with authority. I enjoy seeing that. I think I'm a better coach than I am a speaker.

Brian Kelly:
All right. I don't think anyone in here is going to ever believe that one, but we'll let you have it.

Brian Kelly:
And that is true, though. There's more power in the stories, the metaphors, than actual content, because the metaphors help people to absorb the content, you know, if they're relatable to the content. And your master at it, the book is I didn't want to put it down. I couldn't put it. I just kept reading because the stories are so powerful and they're so poignant to the point you're making at that moment.

Les Brown:
Yeah, people need to know, when they're going through some stuff, they need to have an experience. When I came into the industry, one of the things that's very important, as you know, for entrepreneurs, how do you make yourself stand out? And when I came into the industry, the industry is based upon the Dale Carnegie course, which is a great course,they teach, "Tell them what you're going to tell them, tell them and then tell them what you told them." My mentor, Mike Williams taught me, "Brownie, never let what you want to say, get in the way of what your audience wants to hear." So, conduct communications, intelligence and create an experience. Oliver Wendell Holmes said, "That once a man,or woman's mind has been expanded with an idea, concept or story. It can never be satisfied to go back to where it was." And so that's, what I did. I came up with a story, and a story has a human face, and it's the emotions attached to it, and it touches the heart. And you have a chance to create bonding and connectedness with that audience, as opposed to trying to remember something that you've memorized. And you do everywhere. No,I believe in custom designing the presentation for that particular audience according to what they're facing and what they're up against. And the unspoken conversation of why they brought you in.

Brian Kelly:
Love that, love that. So, make it pertinent to the audience you're about to speak in front of. And, yeah, I totally resonate with that. I Have worked,I have spoken in front of entrepreneur's, Real Estate developers. And you just massage your message to best deliver to them, to give them the value that they came for, that they deserve. I mean, they spend their time, their money, they've invested in being there. And so it's, a it's a privilege and an honor to be able to give them value that hopefully they can take away and then go and crush it after they've listened to you. You've spoken all over the world, many places. One thing I'm really, really curious about is, I'm sure there have been just a few moments after you've spoken, you've gotten off stage, maybe you're in the lobby or you're out, accessible to the public. What, what would you say is one of the most common feedback or remarks that you get after having been on stage at a seminar or an event?

Les Brown:
People usually say to me, "You stirred something in me.I'm hungry to live my dream." Because I talk about the fact that if you are serious about your goals and your dreams, you got to be hungry. You cannot make it happen by being casual. You've got to, go all out. People that are hungry are willing to do the things that others won't do, in order to have the things tomorrow. Others won't have people that are hungry, believe, always strive to get on top in life because it's the bottom that's overcrowded.

Brian Kelly:
Oh. Oh, I love that. Yes. The quote, man, you are amazing. I love your message. This is amazing. And you can see on the screen for those of you watching that a few images of this amazing book that you've got to pick up. "You've got to be hungry." I mean, come on, it's been over twenty one years in the making and it's gold that, sheer gold. I am, I'm, this is, I'm holding on to this forever. Next time I see you, when things are opened up. I remember you said, "In seven years then I'll get an autograph from him."

Les Brown:
Yes,that'll be out in twenty twenty seven. Will, that I got to do that. I love how you produce your show. You are a master.

Brian Kelly:
Thank you sir. I appreciate that. Yeah. I notice you use the same platform, so any help you want or need. I'm there for you. That's, I just. That's what we do. Right? That's what entrepreneurs do. We help each other out. And any time you need something, you have my number now. So yes. Good. And yeah. Like I'm a big deal. You're the man.

Les Brown:
Yes, you are the voice of motivation. I love that voice of yours.

Brian Kelly:
Oh, thank you, man. You're going to get me all gushy over here. What? You have had many achievements in your life. You've done so many things. My goodness. You've spoken from stage. You were in the legislature. You, you were married to a superstar. You had your own television show. I mean, the list goes on and on and on. What achievement of yours, looking back now means the absolute most to you?

Les Brown:
My kids, got together after I'd been on a trip with three of them because they speak and are authors as well. And they said, "There's something we want to say." And, I said, "What is it?" And they said, "We did not understand the special occasions that you miss, in pursuit of your dream. We did not. Handle well, many times we're having dinner or lunch and people interrupted us, we were angry with you, and angry with them. And we want you to know, that now we understand and that we love you." I broke down like a little kid and started crying. That's my greatest accomplishment.

Brian Kelly:
Just about got me doing it right now. Yes. It's so easy. I went to an extreme in my personal life, and I ended up working way too long. I held a corporate job, and then I come home and pursued my entrepreneur desires. And I worked 12, 14 hours a day, commuted three hours a day. It was ridiculous. And I did the same thing, working while they're eating dinner and to a fault. And luckily, my wife had a chat with me and she righted the ship. She woke me up and I said, "That you're right, I got to stop this." And I had to tone it down a little bit. I never stopped.

Les Brown:
But yes, well, if I had my life to live over again, I would, Build my family life around my business, not my business around my family.

Brian Kelly:
Yeah. I love that, I hope people are writing this down. We should see some comments. There's a lot of amazing quotes that come out of this man and their gold, every one of them. And for those of you that want to see them in writing, many of them are in here. And my, I have a highlighter. It's about out of ink. I got to go find another highlighter because, I'm just, I think the entire book is turning yellow and it's just me. And I was like, I want to read and keep reading now. I'm going to, I'm going to stop and highlight like. No, but I want to read more. I'm just excited. Like a little schoolboy. My goodness. So that was your greatest accomplishment. Now, the important question is, what achievement would you most like to accomplish next?

Les Brown:
That's a very good question, and that is, to get a six pack like, you! I got a one pack that is covering up five packs, I want a six pack so badly. But, you know, I'm keeping my social distance from the refrigerator. And sometimes I lose consciousness and I find myself walking in the middle of the night munching on Oreo cookies. I love them. And sweet potato pie. Oh, my goodness. But I'm determined to do it. I'm hungry to get that six pack. And I'm going to get it this year before the year's out. I'm gonna to flash you with it. And I'm serious.

Brian Kelly:
Yea, so when are we pushing for? What date?

Les Brown:
December 1, I have a six pack.

Brian Kelly:
Of twenty,twenty?"

Les Brown:
Twenty twenty, yes.

Brian Kelly:
So, how, how remarkable is that to say I've got to be hungry to get a six pack, right? Wow, that is awesome.Oh, my goodness. The people are. Yes. "Hunger gives you constant perseverance". Yes. Mr. Bizz, I love this guy. Storytelling is so important to the human condition, but so hard to do well. Yes, it is a, it is an art form. Deborah Warner, you're right.

Les Brown:
Get some coaching. Get, just, are all of us are born the same way, dumb, naked and speechless. You could learn, I could teach you, how to tell that story and have an audience on the edge of their seats. We can all do it.

Brian Kelly:
Yeah. And, but if there's anybody on the planet you would want to learn from, it is Les Brown, is the master communicator. The book is in my Amazon cart now under Reynolds. Yes. Everyone grab the book.We have,. We have an offer to help, I can help you with that six pack Les Brown.

Les Brown:
Oh, great. Hook a brother up, Lisa

Brian Kelly:
Yes. And one more, Carol Baines. Hi, Carol. How are you doing? I know her personally,"Thanks Les, it's exactly what I am doing. At seventy five, Family First with business built around. Getting your book." Yes. Good, good, good. So glad. Yeah. And you know, this book is going to change, even more lives for those that don't have the luxury of seeing you on stage. Yes. Look, everyone, let's be honest, Les Brown is live on Facebook quite often. So go to his Facebook page, look him up. You can't miss him, and then find one of his lives and say, notify me the next time he goes live. That's what I've done. I was watching him just before this show. You know, he is in that beautiful vest and gorgeous red tie and black shirt then. And I would have to change, myself, because I get worked up, I get excited. I'm in here working at us, we're on the show. But I want to ask you another question. Like, you've done a lot of interviews, right? Just a few, I'm sure so. Other than this one, which one would you say thus far has been your favorite?

Les Brown:
First of all, let me talk about you. I like it that you are a student of this business. There are people who are messengers, and all they have is the message that they have memorized, but I also teach, "Who you are behind the words are far more important than the words that you speak." And I can tell, that you are a perpetual student. And we're living in a time where you have to do that. You have to either, as Robert Schuller said, "You either expand or you are expendable." And I would like to do interviews with people that are knowledgeable, that will challenge me, and throw some things, and questions at me that I would not expect. But you're insightful, and you're intuitive, and you tap into people, I've watched some of the things that you've done. I never let anybody interview me without studying them first. So I want you to know I'm prepared for a brother up in here,up in here. I even grew my box hair style. OK,there's a movie called "House Party". Kid and play and I am kid. I enjoyed talking with you, but I also, there's, another person that I enjoyed talking with, and that is Lewis How.

Brian Kelly:
Oh yes.

Les Brown:
Lewis is very good. I've been on his program and, "Tom on Impact Theory." Have you seen that show? Oh, man, you got to see "Tom on impact", there. He's a bad dude. Yes, he's he's on line,yes. indeed.

Brian Kelly:
Lewis How, is on my targeted list to interview as well. I love that guy. I love his story. You know, the horrible injury early in his football career. And he turned it around and, talk about a student and someone who just, that's, the thing about athletes, I found, you know, they seem to have more perseverance, more drive, more discipline typically. And they're also more apt to be team players, meaning better leaders or I shouldn't say better, more adaptable and ready to be a leader. I would say, because there are many people, that haven't gone to sports, that are incredible leaders. So I don't mean to leave anyone out. It's just, athletes have a different mentality, those that are, that are competitive. Right. And most entrepreneurs, you've got to be competitive. Yeah, but not so. Yeah. He's an amazing guy. So I'm glad you brought him up. That's definitely he's on my, my list is on my radar. I'm aiming at him, to bring him on the show at some point. And, amazing, amazing guy. Let's talk more about your book. There is a website. Do you mind if I share your website with the world and tell them where they can get this?

Les Brown:
IAmHungryLesBrown.com

Brian Kelly:
Yes, there it is.

Les Brown:
LesBrown.com Yeah.

Brian Kelly:
Right. And you can't miss it because he, and his lovely daughter will be there talking to you the moment you get there.

Les Brown:
Yes. Yes.

Brian Kelly:
And so all you have to do is click this button. It's so super simple. So go to IAmHungryLesbrown.com And my goodness, look, a book, it doesn't cost that much. In fact, Kindle, it's next to nothing. But, I you know, this is worth hundreds and hundreds of dollars, if not thousands, because of the life experiences packed in here. Seventy five years, this thing, took over twenty one years to write, and it was written on purpose. And it's phenomenal. And no, Les,didn't pay me a dime to sell his book. He doesn't need to sell his book to make you, don't make a whole lot of money on books unless you're Les Brown. Maybe, but that is not the point. The point is to get the value to change your life. This way you can learn about Les, get to know him. I feel like I know, I knew you personally before we got on, because I read the book. It's just, it's powerful. I haven't read anything that's, like super motivational in quite some time. And I was like, "Man, you know what? It was time." You know, isn't that interesting how things just appear when it's the right time?

Les Brown:
You are absolutely right, because what it takes, is speak for the ear and write for the eye two different dynamics.

Brian Kelly:
Yes.

Les Brown:
It's very, very different. And I learned my lesson about that. It was a humbling experience, but I wanted it to be in my voice, so that people would feel that I was right there with them, creating an experience that will take them to a place within themselves that they could not go by themselves.

Brian Kelly:
I'm just going to revel in this. I have nothing else to say. Oh, it's just gem after gem, golden nugget after golden nugget. We're getting close to the hour of our time, which amazes me. And I think we should just extend another one or two. If you're OK with that.

Les Brown:
That's fine, I would love, though, but I enjoyed talking with you.

Brian Kelly:
Oh, my goodness. I'm having the most fun right now. I love what I get to do. I just love it. Love.

Les Brown:
And it comes through as well.

Brian Kelly:
Thank you. Means everything. What I like to do Les, with each and every entrepreneur that I've had on this show, before we call it an evening is, what I like to do is ask one closing question, and I've asked the same question of every past guest expert that has been on my show. And it's kind of a personal question without getting personal. That makes sense now. It's really cool. What,I wanted to do it if it's OK with you, is I wanted to give away a prize to these wonderful people that are watching and listening right now. I've got a sponsor and they give away this fantastic vacation stay. So real quick, before I ask this great final question, I'm going to break off just a second and let people know how they can enter, with your permission, Les. Would that be all right?

Les Brown:
Oh, absolutely.

Thank you so much, sir. For those of you watching live, this is for those of you watching live. You can see on the upper corner, the right-hand corner of your screen as you're watching if you're watching this, if you're listening on podcasts, you won't be able to see it, but you will be able to revel in the mastery of Les Brown. What you can do at this moment, is take out your phone. You now have our permission to take your gaze away from Les for just a moment. Take out your cell phone and you see it on the screen now. So, take get your messaging app, open and then where you would put in the name of the person you're going to text to, instead put in the number six six one five three five one six two four. And then in the message type the word peak, P-E-A-K, and what that will do is enter you into a randomly drawn contest to win a five-night stay at a five-star luxury resort. And yes, I do believe very soon, I hope, I'm, not going to let go of this hope, that you will be able to do that very soon after this lockdown is lifted. So once again, six six one five three five one six two four text the word peak, P-E-A-K. And this is compliments of our good dear friends, Jason West, and The Big Insider Secrets. They are the reasons we can do this, and we, do this each and every show. I hope you win. So, enter now, because we are coming back and, you should come back too, right now, because we have the big question. It's coming up. So, here's the thing. And Les, you're a pro, there's no trepidation going on. Build up a little bit. But here's the thing with this question. There is no such thing, as a wrong answer. It doesn't exist, it's impossible. In fact, the exact opposite is true, the only correct answer is yours. That's why it's personal for no other reason. It's a powerful question, it's quick. Some people take some time to ponder. Others have it instantly. It doesn't matter, whatever the answer is, and how long it takes, it's right for you. And so are you ready?

Les Brown:
Yes, I am.

Brian Kelly:
Of course you are. Yes. All right. Here we go. Les Brown. How do you define success?

Les Brown:
To me, success. Is living a life of service, living a life that will outlive you, Harshman said,"We should be ashamed to die until we've made some major contribution to humankind." When I go, I want people to say he aspired to inspire until he expired. That's my story and I'm sticking to it.

Brian Kelly:
Oh, my God, I love this. Can I take you home and keep you?

Les Brown:
Yes.

Brian Kelly:
Oh my gosh. "Aspire to inspire, until expire". That is more gold. Les, I cannot tell you how grateful I am, for you to spend a full hour with me and for everyone. It's not for me. It's for the audience who have been loving this. There are so many comments that are flying through. I can't get to them all. Appreciate you all for doing that. I wanted the focus to be on this man right here, because he's a great man, and he's impacted so many people across the globe. And you know what? He's here to tell you, you can do the same. And he's not just telling you. He will show you, if you want to connect with them. And so, let's get back to that. Is there a way people can reach out to you to get involved with us, and be part of your brilliance and your training to help them get to that next step?

Les Brown:
Yeah, my one on one coaching, they can reach me at [email protected]. You heard those sevens, right?

Brian Kelly:
Yes.

Les Brown:
[email protected] seven is my lucky number. And we will share with them about one on one coaching and how we can bring out their power voice.

Brian Kelly:
And you know, if there's anybody again, if there's anybody could do it as. As good as you, I don't think there is, I mean, ladies and gentlemen, you have an opportunity of a lifetime here, so reach out to him. I'm going to put this in a comment in the feed so that everyone can see that. I hope that was OK. I just did it.

Les Brown:
Yeah . Absolutley.

Brian Kelly:
Les. I appreciate you. I love you. You're my brother.

Les Brown:
Thank you.

Brian Kelly:
And I can't wait to cross paths with you again physically, to give you a big old bear hug and and to feel that wonderful six pack that you're going to be sporting in December.

Les Brown:
Thank you so very much. I'm looking forward to seeing you. I'm going in the room now, and do some sit ups and leg weights.

Brian Kelly:
All right. That does it for this edition of The MIND BODY BUSINESS Show on behalf of the absolutely tremendously amazing Les Brown. I'm your host, Brian Kelly. We will see you again next week. Until then, blessings to all. And we'll see you next time.

Les Brown:
Bye for now.

Brian Kelly:
Bye-bye.

Announcer:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinssShow.com.

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