Special Guest Expert - Liam Naden: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward? Only to fall two steps back. We're dedicated. Determined. And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is the Mind Body Business Show. Hello, everyone, and welcome, welcome, Welcome to the Mind Body Business Show. Man. I tell you, every time I get another guest to come on this show, I'm blown away even more. And I'm telling you, tonight is no different because we have none other than Liam Naden on and he is in the wings and he's coming to you all the way from France and I'm going to let him tell a story of exactly where he lives at this very moment and where he has been living. It's pretty amazing. You're going to love this story so you don't want to miss it. Stay on. And this guy is so intriguing. He has such an amazing talent and experience from years of doing what he does. And it's very intriguing. And I cannot wait to share his brilliance with you. And we're going to do that very soon. First, the Mind Body Business Show. It is a show that I had developed with you in mind the entrepreneur, the business person, the person looking to take their business up to the next level. And by doing this, I interview only successful entrepreneurs primarily. Sometimes I bring on someone just starting so we can do a comparison. But tonight it's a very successful individual is on so that when I extract their secrets of success like Liam's tonight, you can simply take down the information of what he's sharing and then model it. It's amazing that, you know, success has been solved over and over and over and over, hundreds of thousands of times. And there is no need for any of us, me included, to try to do it all from scratch because it's been done so many times and so many people have achieved success. It's just about finding that one recipe and you only need one, one successful recipe.
Brian Kelly:
And to do that, you just find someone who has achieved a higher level of success than you have and follow them. Ask them to be your mentor, model them, read their books, find out what makes them so successful, and just simply basically copy them. That's what model means. And you know, we've all been told from little bitty kids it's not good to copy. Well, it's okay to copy. That's not the problem. It's about cheating. That was the underlying lesson when we're kids. Well, copying or modeling a successful entrepreneur is not cheating. It's actually what you should do. Every one of us should do it. You would be a disservice not only to you, but everyone that you'll impact in your life with your business going forward. If you do not copy copy and get there faster. Instead of taking ten years, let's let's reduce that down to three. How does that sound? Much, much better. That is what the mind body business show is all about. I bring on the best of the best onto this show so that you can simply take notes, model, sometimes even partake and take them up on their offers. Sometimes we have individuals that have amazing offers that you just can't pass up. Tonight might be one of those. This is not a show to sell things, but sometimes it just it means so much and it could change your life so much that we always we bring that to the front as well. And then you just make the choice. But this is not a seminar or a sales pitch show. It is simply to bring value and knowledge to you so you can be aware of things that you may not have been aware of in the past, or maybe reinforce something you already heard before and said, Now it's time to take action. There's so many wonderful things about this. And excuse me, though, there are three pillars of success that I call it. And real quickly, I've studied very successful individuals for a period of about a decade, and three things kept bubbling up to the top, three things that were in common, mind being that each and every individual I studied that was successful had to a person a very powerful, positive and most importantly, flexible mindset body is each and every of these individuals also took care of themselves, both physically and nutritionally.
Brian Kelly:
Yes. And then business. Business is multi multifaceted. It involves the mastering of a number, a number very numerous amount of skill sets. Each of these individuals had either mastered them or figured out which ones they needed to master in order to leverage the others to become successful. What kind of skill sets, you may ask? Marketing, sales, team building, systematizing relationship building leadership. I could go on and on and on and on and on. The good news is one of those skill sets in fact, I mentioned at just a moment ago is key. If you learn and master this one, then the rest you can leverage and get there quicker. And it's the skill set of leadership. And you may be saying, Brian, I don't have a team. How do I master leadership? Aha. You start by mastering leading yourself and that's a whole topic for a whole nother day. But there is no excuse to not master leadership and get to that level of success. You're looking to achieve much faster and getting to a level of success faster based or speaking of that is all these successful people also I learned were very. Abbott readers of books, and not just any books, but very focused books on getting them farther, faster in the business world. And with that, I want to segway very quickly over into a segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Going to read bookmarks. Ready, Steady. Read bookmarks brought to you by reach your peak library dot com.
Brian Kelly:
Yes. Liam Naden is in the house. He comes to us by way of France. He's coming on in just a couple of minutes. Real quick. Reach your peak library, dotcom. A quick word of advice, and this is out of love. I would highly recommend that instead of going up and clicking away and looking at the resources that you are given during the show, I know Liam will have plenty is instead of doing that and bring out that old fashioned piece of paper and a pen, or do it on your notepad, on your computer, write down the URLs, the web addresses, and visit them after the show is over. Because I've seen from stage many times where I know I'm getting to this, the the part that really has the most impact on an individual. And I used to see them get up and walk out because they had to go to the restroom or they had that all important text message, something that distracted their focus. And I would just hate for that to happen to you. As Liam is talking, you're going to get some incredible nuggets of wisdom. And so stay focused. Stay in the quote unquote room. That's where the magic happens. And just take notes. That way you can stay very focused on what Liam has to say. And yes, I promise he's coming on a second reach your peak library dot com. That is a website that I had my team put together with you in mind. And literally because I myself was not an avid reader until about the age of 47, which was about 11 years ago, You're all doing the math. I know. And so, yes, I then learned, my gosh, this is a powerful, powerful way to change one's life at a very I mean, look, it's very limited cost. Books don't cost that much in comparison to a lot of other things. And it's a great low hanging fruit, if you will, to take and read and then implement, model, execute on and see your life change for the better. And I just started doing that about 11 years ago, as I said, because I was not aware of this amazing technology, an app called Audible until then.
Brian Kelly:
And then when I started listening to books that, Oh, I love listening, I just didn't like reading with my eyeballs. And so I began reading voraciously through Audible for that very reason. So go to reach your peak library after the show is over. So write that down, reach your peak library, and all you need to do is look at the books there in no order whatsoever. Just pick the first one that resonates with you. That seems to. And you don't have to buy it from this site. This site isn't here to make money. Get it wherever you get your books, wherever you enjoy getting your books and all of these links go to Amazon. I think. I think that's why they still go. And it doesn't matter where you get it, just go find a book that works for you. These are all books I personally read. I personally vet. Not every book I've ever read is in here as a result. And so that is just here to give you a resource to increase the odds that you'll find a book that will not be a waste of your time. How does that sound? We don't none of us want to waste our time doing. And speaking of not wasting any more time, you know what time it is, don't you? It is time to bring on Liam Naden, and himself. Let's do it.
Announcer:
It's time for the guest expert. Spotlight, savvy, skillful, professional, adept, trained, big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Liam Naden. Welcome to the show, Liam. Oh my goodness. Thank you, Brian. Oh, thank you very much for having me on your show. It's exciting to be here and when people find out what you're, where you're at, what time it is and what you've done to get on this show, they're going to be more appreciative of you. And thank you for being here as I am. I'm very appreciative. I cannot tell you how much I appreciate it greatly. Before we we're going to have some real good fun here to get going because I'm going to ask you about your little back story of why you live, where you live and how you live. That's going to be a lot of fun. Everyone's going to enjoy that for sure. Before we do that, a little bit of housekeeping, if I may. Is that cool, Liam?
Liam Naden:
Sure. Of course.
Brian Kelly:
Okay, cool. Thank you so much. So there is a nice red and white stamp looking logo over Liam's left shoulder. It's on the right hand side of the screen. As you watch live. You're watching live? Yes. If you're not and you happen to be listening to this on a recorded podcast or recorded video, then I encourage you to write this down. The mind body business, show all the words you see, the mind body business show dot com, and just click on any of the buttons that say how and where to watch and register. You get a free gift worth I forget what it is, $300 a hotel discount card just for registering. And we're not selling you a thing We'll just announce give you live announcements or announcements the moment we go live instantly and all you have to do is click the link that shows up in your email and you're on watching. You can interact with us, you can engage, and the important part is you can enter to win a five night stay at a five star luxury resort, and that is compliments of our sponsor, The Big Insider Secrets. That's why it's important because only people who are here watching live are qualified to win that. So if you're not on, you can jump on. Now we're all over the place. Facebook on many pages or on YouTube, Twitter, you see all the emblems and symbols everywhere. Twitch, LinkedIn, we're everywhere. So get on the next show or get on right now. If you're if you can hear this, be sure to be watching this live so you can enter a win. And then we have a couple more and we're going to get back to Liam, the man, the myth, the legend himself. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Liam Naden for sure, and grow your business all at the same time. Then write this down carpet bomb marketing dot com, then head on over to it. After the conclusion of tonight's show, Carpet bomb marketing saturate the marketplace with your message and you can get a free lifetime membership to the reach your peak club.
Brian Kelly:
What that is, is your free membership. It will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur Discount house, if you will. So catapult your business to the next level. Sign up for free soon after the show is over and get a hotel discount card worth $200 just for doing so. And then after that, go ahead and jump in and grab your deep discount. So write this down after the show, head on over to reach your peak club. That's reach your peak club dot com. Write that down. And yes, you're going to have several other URLs to write down web addresses. Be ready because the man the myth, the legend Liam Naden is back and he is here now. Yes, this is fun. So Liam, you have a great little story about where you are now, how you got there and what's going on, what is going on in your life that puts you where you are now, physically, geographically. I love this story.
Liam Naden:
Well, as you said earlier, I'm in France. I don't actually live in France. I live on a boat which I have lived on for the last seven years. And and I guess, yeah, I'm what you'd call it, a nomad, I suppose. My partner and I decided we like to travel and we set up a business that's completely online so we can be anywhere. So why not be on a boat in France? That's what we're doing.
Brian Kelly:
It's awesome. And you don't just stay in France. You move about right on occasion.
Liam Naden:
Oh, yes. We've in the last five, six years, I think we've been in 15 different countries around Europe.
Brian Kelly:
That's awesome. And you even share with me that you don't even go everywhere in the same boat. Is that true?
Liam Naden:
No. Well, this is actually our third boat. Yeah, we've tried different different sorts of experiences.
Brian Kelly:
I mean, if that's not interesting, everyone, come on, now. That is. That is amazing. I love that. And it's all because it's Internet based. So are you able to do that in the open sea, or do you have to be near a port where the Internet is available? How does that work?
Liam Naden:
Yeah, but it's surprising how. How the Internet's pretty well everywhere, so. I guess we don't often go way out to sea. So, you know, we we hug the coasts, if you like. And yeah, Internet's everywhere that everybody loves their loves their phones.
Brian Kelly:
That's true. That is so, so interesting and intriguing. So you are an amazing guy. I want to give you the formal and respectful introduction that you deserve. Speaker, teacher, writer and researcher Liam Nadin helps you to understand the process for creating true success in your life by understanding how to use your brain the right way, right down the pipe of mind and mind body to overcome your problems, achieving your goals and ending frustrations. How many of you would like to do that? He is the host of the podcast Using Your Brain for Success and creator of neuro state rebalancing. This is going to be fun. That's R for short a process which automatically gets the four parts of your brain working the right way to bring you the life you want. And this game with deep research and a lot of experience that Liam has put into this. Let's see, Liam is also an experienced marriage and relationships coach. You're really going to hear about this part host of The Growing and Love for Life podcast. Okay, I'm counting. That's two so far and author of more than 20 books and creator of four relationships coaching programs, maybe a fifth coming. We'll find out about that. Ladies and gentlemen, officially, formally, let's welcome Liam Nathan to the stage. What an amazing right off the bat. The bio is amazing. Yes. And we have people all over the sea. Birgitta Oh, my good friend. Birgitta The one and only. Brian Kelly No, no, we want to do Liam. Nathan But I appreciate that. Laura Ann heard from South Carolina. How are you doing? Laura And it's great to see you again. She's often here, thank you so much. And she's here because she learns a lot from people like you. Liam And that's the beautiful thing about what we get to do together. And so what I wanted to do is open up with a question that I like to steer toward every time. Liam And you know, as an entrepreneur, you've been one for many, many, many years and very successful at it. You've made your mistakes, probably still make some. If you're a human being, you probably are.
Brian Kelly:
We all do. But you're I'm sure you're making far fewer now, But it still doesn't take away from the fact that every day you get up, there might be something that's arduous. There might be another challenge ahead of you, even one that you're not sure that's coming yet. But, you know, I haven't been an entrepreneur this long. It's not just this nice and easy stroll down the beach cake walk every single day. So knowing that you're always going to be hit with issues and problems to solve, what is it that keeps you driven that's going in your brain on in your brain when you wake up in the morning, what is going on in your big, beautiful brain that keeps you driven, keeps you going day in and day out without fail?
Liam Naden:
Well, I think it's probably what we're going to talk about, which is I'm very mindful of using my brain correctly. Excuse me, because here's the thing. When you learn how your brain works, you actually realize that you're not supposed to have problems. You're not supposed to have stress in your life. And if you do, it's because you're using your brain the wrong way. Because if you look at everywhere in the natural world, every other living species does not have stress or problems. We are the only ones who do. And we are biologically designed to be the best that we can be, which means living a life without problems. And this took me many years to to realize and understand, because I used to be the sort of entrepreneur that was always pushing stress problems, learning more, doing. I'd go to every seminar, you know, all around the world. I read countless books. I'd set higher goals, but I had all the stress and problems, and it was only when I, in my mid mid-forties, lost everything, became homeless. Had to move back in with my elderly mother and sleep on the sofa in her living room that I finally thought, This isn't working. All the all the stuff I've been learning and all the stress and the struggle, it's got me having lost everything. So I tried a different approach. So to answer this is the law. The long answer to your question What do I do in the morning? I think the first thing I think is I'm am I using my brain the right way? And I allow my brain, when it's using the right way, to guide me through the day to do the the things that that I'm supposed to do. And it's quite a different experience to struggle, pressure, pushing, you know, dealing with problems, dealing with mistakes. Because after I lost everything and I rebuilt my life, one thing that was different was I didn't have problems and stress. And I had to figure out why this was why was I achieving so much success again. Without problems and stress. Why was it that success felt like it was coming to me? I wasn't chasing after it. I wasn't pushing harder and harder. And and that's what I came to understand. It was a different way of using the brain, a more natural way of using the brain where we are when we realize we're actually biologically wired and designed for success.
Brian Kelly:
I'm telling you, I'm ready to sign up whatever it is you got, you know, because, I mean, my goodness, I mean, we were talking about this a little bit right before the show started, but it's now just setting in at a deeper level that what you provide, what you have figured out. Is. There's no price tag one could put on it could can other people I'm talking to you and I'm talking to the the audience. Can you imagine not having stress? Can you imagine? Not having problems. I can't even imagine that literally, I cannot imagine what that would be like. And that would be something that would be worth just a lot or just a lot unfathomable amount. Because, I mean, stress is what makes us sick. Stress is what kills us. Problems. Can they contribute to the stress if you don't have solutions to them right away? And maybe you just I don't know. I'm intrigued. I really am intrigued on what you've come up with. How you came about it and what is the process that you take, the people that come through your coaching programs that makes this happen, that they can then also achieve a stress less and a problem less life as well? This is going to be so much fun. Oh, my goodness. So I just want to talk about that, the whole show. That's all I want to talk about because mindset and you said earlier, this isn't really about mindset, it's about your brain. And so that intrigued me. I'm like, okay, how does that how does that differentiate? So there's so many unbelievable questions I have for you. So I want to just open it straight up with to kind of set the table, if you will, to give you the opportunity to talk about what it is you do, your business, your coaching programs, you know, who are your target, who's your your your ideal clients. And then if you have a story or to a success story or two that you'd like to share completely your stage. My brother, I would love to hear all about that. So we can then dive in deeper to what it is you do and and what it is about. When you ask that question in the morning, how do you know if you're using your brain properly the right way? I'm like, How do you know that? And when you said that. So if you wouldn't mind, just I'll bring up your website real quick and give us a quick overview of everything I just said. There were like three parts. What is it you do? Who's your target market? And if you have a success story or two, I'd love to hear it.
Liam Naden:
Well, most of my work for the last decade or a lot of my work has been in marriage and relationship coaching. And I help people who are really got major problems in their relationship where they're possibly facing divorce. And I've been doing this for a decade, and I've got coaching programs which are very successful to help people save their marriage and improve their improve their relationship. But one of the things that really drew me to what I've been talking about, about how your brain works, is what I realize is that many people weren't getting great results with the information I was providing. A lot of people were, and some people weren't. And I wanted to know what the difference was because they were getting the same information. And people are equally motivated people. People were very motivated to heal their relationship. So that led me more latterly into into understanding what really creates success in any area of our life. How do we get the results we get and how do we get the results we don't want, and how do we get the results we do want? So now, more broadly, I still do a lot of marriage and relationship coaching. And in fact, I've got a book coming out very shortly about that. But my my work is also more broad now and helping a lot of business people as well, entrepreneurs, to really uncover what it is that gives us success in our life. So I do that through coaching and programs, again, both through relationship coaching, but also more general coaching. And I've developed a process called neuro state rebalancing and a whole program around that, which is about using your brain the right way. Because as we said earlier, no one's ever taught us how to use our brain, which is quite odd when you think about it, when you when we understand what the brain actually is. And we can talk a little bit about that as well. Well, I hope we can about how the brain actually works. But that's what I do now. And just to give you an example, you asked for a success story. You know, as I mentioned or you might have mentioned, I've been an entrepreneur.
Liam Naden:
I've been in my own business pretty well all my adult life, and I've had 18 different businesses. A lot of them were successful. Some of them weren't successful. So I understand the business entrepreneur mindset, if you like, and I think that's enabled me to help entrepreneurs to achieve success. And I'll give you an example of somebody I work with recently who. Was your typical entrepreneur, the one I used to be stressed all the time, always sitting higher goals, wanting to achieve more, wanting to be more successful, being really successful, you know, having a lot of money and doing really well, but having a lot of stress and problems and thinking, Oh, is this what success is? Is success. Overcoming obstacles and and always having to deal with problems? And is this what success is? Well, it's not, actually. And what this gentleman found was he'd set up a business very successful, and he had four different offices to his business and how it had happened, he he'd started off with one. He opened one office, a new business. And it was doing brilliantly. He was making a lot of money. He was. And most importantly, he was he was loving it. He was enjoying what he was doing. And it was very successful. So being your typical entrepreneur, he thought, well, I need to open more branches and keep growing my business and be more successful. So he opened another three branches, three offices. One of them did okay, and two of them were hopeless, terrible, losing money. And he went from having one very successful office to having four where one was doing well, one was doing okay. Two were not doing well at all. And he went from a life of feeling great, feeling really happy and excited to being full of stress problems and worries. And he had staff problems and he spent all his time trying to fix his business. And what after working with me for a little while, he couldn't work out how how he couldn't, why he couldn't get it working, why he continually had all these problems and he was pushing harder. And he came to me and said, you know, what am I missing?
Liam Naden:
I need to figure out ways to make these two offices work. And the people there work better because it's draining my energy and it's draining my bank account as well as it's not making me more successful. So what I worked with them on, I said, Well, look, all of that stuff out there, all of your problems, everything that you get in your life on the outside is a reflection of how you're using your brain on the inside. So what you need to do is you don't focus on the symptoms of your problem because the symptoms of your life are what's going on out there. It's all the staff problems, the stress. They're symptoms of what's going on, of how you're using this machine of your brain. And when you use when you started to use it differently. And allowed his brain to do its job. He actually got completely different ideas about his life and his business. And he said he suddenly came one day and said, you know, I realized what I'm doing wrong. I should close down those branches that aren't working well, I should go back to having one branch. Why didn't I think of it before? And of course, it was the right answer. And he did that. And he went and he not only went back to being successful, making lots of money again, but he had no problems and stress and he was able to grow his business or he was able to grow his business from that basis. And this is the problem we have as entrepreneurs or people in our business were always thinking, I've got to overcome problems, so I've got to. And why do these problems keep showing up in my life? And we don't realize that problems are a symptom of doing something wrong. You know, I like to use the analogy of the brain being like a motor car because your brain is a machine designed to make you successful. And when you think about a motor car, what is a motor car? It's simply a machine designed to do a certain job. It's designed to get you from where you are to where you want to go. And you know it's going to do that.
Liam Naden:
It's going to do it predictably, reliably, efficiently and very comfortably, comfortably for you. And you don't need to worry about whether it's going to get there. You can just enjoy the ride. So it's going to do that. But why wouldn't it do that? And you think, what do you mean, why wouldn't it do that? Well, if it didn't get you to where you want to go? Why? Why wouldn't it do that? In other words, if the engine blew up or if it didn't run right, it's only one reason you're not driving the car the right way. If you got into it and hit the handbrake on and the accelerator down at the same time and and you put the wrong fuel in. It wouldn't be a it wouldn't do the job it was designed to do. And it wouldn't be much of a fun ride either. It'd be full of stress and struggle and you'd be trying to figure out what's going wrong here. And I maybe I need to get up from behind and push this car. Maybe that's how it's designed to work. And you'd put it all this effort and struggle and. And. And it still didn't go right. You'd say, Oh, the problem is me. I'm not trying hard enough. I need to be more determined, more motivated to push the car even harder without realizing. That the car was designed to do its job. If you use it the right way and it's not supposed to be stressful and if you've got a problem. Show up. You're doing it wrong. And it turns out the brain is exactly the same. The brain is also a machine. The brain is designed to make sure that you live being the best that you can be. Having the best life that you can. Because how I got onto this was, as I said, I've been to seminars. I'd studied spirituality, religion, psychology, personal development. I'd read tons of books. You know, I did the fire walks. I went to seminars everywhere. It was a workshop on goal setting motivation. I used to listen to recordings, hypnotic recordings for hours, literally, of Reprograming your subconscious mind, changing your thoughts, changing your beliefs, all those sorts of things.
Liam Naden:
I stopped, but I still ended up with nothing. I still ended up it didn't didn't really work for me. So I thought the thing that I was missing, that it took me many years to realize this is when I went back to square one and I thought, how do we how does this all really work? Well, the thing that I'd forgotten about is we're biological. We live in a biological world. We're we're a physical being. Now, that might not be all that we are, but we're governed by biology, by life, by the way this universe works. You know, it's like gravity. Gravity is a law. You know, you can walk out of a ten story building, you're going to go down, you're not going to go up. Doesn't matter how motivated you are, how much you pray, how much positive thinking you do. It's a law that you're going to go down. And what I realize there's one law of the universe of this natural world, which is called the law of thriving. And what that means is that every biological creature or organism, or being including us, we're biologically designed for one thing, and that is to survive, to have the greatest chance for survival and to have the greatest chance of survival. That means to be the best that you can be. Because when you're your best or when any organism, any animal, plant, insect, whatever it is, when it is functioning at its best, it has the greatest chance for survival. So literally every biological living thing is programed to be the best that it can be, so that it has the greatest chance for survival. And everything has been given a machine to make sure that happens. And we call that machine a brain. So we've all been given a brain whose sole function is to make sure that we're the best that we can be so that we have the greatest chance for survival. That's how we're biologically designed. So the question becomes, why aren't we the best that we can be? Why do we have problems and stress? Because you put it very well. They don't help us be the best that we can be when we're stressed.
Liam Naden:
They have a very negative impact on our life. So they can't be natural. We're not designed biologically not to be the best that we can be because that doesn't give us the best chance for survival. So when we realize all of this, we realize the brain is a machine designed to give you to make sure you're the best that you can be. Then if we're not there, it can only be like the motorcar can only be for one reason. We're not using this machine the right way. That can be the only reason. And like every other machine, if we're not using it the right way, problems are going to show up in our life. And it turns out this is all actually on a biological level as well as every other level. But particularly this is actually true. This is how the brain works. And when you figure out how to use your brain the right way, somehow you don't have problems in your life, you don't have stress. Or when you do have issues that come up, you deal with them in a much more effective way. So, you know, this is what all I, I discovered was the difference between my life after I lost everything and started going and living on boats and and having a lot of fun and not having problems and stress compared to previously, where I had a lot of outward success and but a lot of problems and stress was it was just I was using my brain differently and I needed to figure out what I was doing differently and when I did. You know, that's when the penny dropped. And that's what I teach people now.
Brian Kelly:
And and so you touched it on it very lightly. But I imagine that for you to figure out what you figured out, it took some time, it took some experimentation, it took some research, and it took having clients that you've had success with to realize the magical elixir or the proper combination of elements that you learned. Is that is that true, or did it come quickly? How did that journey work out for you?
Liam Naden:
Well, I was very lucky because I had a ton of information and knowledge already from, you know, literally decades of reading books and going to seminars and doing all of the traditional approaches to success, if you like. And then I had my own life, which was working quite differently in a much better and easier and more successful way. But yes, I also did a lot of research and one of the other great things I could do working with people, helping them with their marriage and relationships, and later with other aspects of their life, I could see what actually worked. What really worked. Because can I just say one couple make a couple of other points here? You know, we talk about success. What is success? And some people say, oh, everybody has a different definition of success. And, you know, that's not actually true. We all have exactly the same definition of success. And it's interestingly enough, it's the same definition that all science, all biology, all spirituality, all religion teaches us what success is. Success is only one thing. Success is being happy. And when you really think about it, everything that you think success means or no success means, I've got a really great business or I've got a great marriage, or I make this amount of money or I have this amount of or I have this physical, these goals that I've achieved, You don't want any of those things. You want what they think, what you think they'll give you, and you think they will make you happy. That's why you want them. And it turns out biologically, we're designed to be happy. When we're happy, we are being the best that we can be. Because when you're happy, you actually are using your brain the right way. And I'll explain a bit about how that works if you like. But we're using our brain the right way. So we are resourceful, creative, excited, imaginative. Everything's going well in our life. That's when we're happy. That's what we're all looking for, and that's the definition of success. That is. Thank you for that, because he basically chunked it all the way up to where it lands. Yeah, I was thinking about that because it's interesting that you you just answered the final question of the show. You kind of leapfrogged. You didn't know that I was going to have that at the end.
Brian Kelly:
That was like and I will ask you to to reiterate that, and I'm sure it'll come out slightly differently, but I'm going to be compiling a collaborative book with every guest expert I've had on here and their definition of success. And it's going to be phenomenal. I can't wait to include yours, and I like to have it at the end because my team now knows to go chop that piece out for video shorts when we're done because they're so impactful. And I love how you've no one has said this. You're the first one to say, Well, everyone says it's how they define success. No, it's not. I was like, Oh, I like this. He's like, Right at you. But you're right. When you think about all the reasons everyone gives for success, the bottom line is, is because that part that they call success makes them happy. I mean, it's the common denominator and it just makes total sense. But yes, please, you've teased a couple of times and you've been very nice in asking if you want me to tell us how the brain works so we can start getting a better understanding of what it is you have figured out without giving away your secrets, of course. But yeah, I would love my goodness. I'm like eating this up. I haven't been watching the time. I've been enjoying this so much. So I hope you're good for another two or 3 hours while you're out on your boat in France. I'm just kidding.
Liam Naden:
Oh, yes. Well, it's middle of the night here, so you know what's time. Time is an illusion.
Brian Kelly:
There you go. Yeah. I'd love to hear. What? What you. How the brain works. You are going to. You are going to give, hopefully, an overview of how that works, how our brains work.
Liam Naden:
Sure. Okay, Well, the key thing to realize is what I've mentioned before is that your brain is a machine designed to for one job, and that's to make you the best that you can be so that you have the greatest chance for survival in this physical world. And by being that being the best that you can be, that means not just physically, but mentally and emotionally, which means you're happiest. So you are designed to be happy, which is and your brain is the machine that's designed to make sure that you live a happy life, to be the best that you can be. But anyway, there's a whole site, you know, there's been many, many books written about the brain and how incredible the brain is. I mean, we don't realize this is the most powerful computer machine that exists in the on the planet is absolutely unbelievable. The power of your brain, it's far more I think it's being compared to the computing power of 500 trillion computer microprocessors. That's what the computing power you have in your brain designed to make you be make you the best you can be. That's what it's trying to do. So essentially, our brain was designed sorry, divided into four parts, and these are all separate physical locations in your brain that have different functions. They've all got technical terms. So there's all scientific jargon, But I've, I've broken it down or I've, I've condensed it into a model which is quite easy to understand, but just realize that these all do have technical equivalents. This isn't just an idea. So essentially your brain has four parts. The first part is what I call the thinking brain and the thinking brain, which is located on the top of your head. What it's designed to do is to gather all of the information about all of your experience throughout your life and every moment of your life. Everything that you see, smell, taste, touch, hear all of your ideas, all of your thoughts, all of the information. Your thinking brain takes this and it stores it in what is essentially a large library or a database, if you like. That's the thinking brain. So you can so that you can use this information when you when you might want to use it.
Liam Naden:
The second part of your brain is your emotional brain or your feeling brain. And this part of your brain is responsible for how you feel. So how it works technically is that it generates chemicals, creates chemicals sometimes call them hormones or neurotransmitters, and they determine how you feel. They're like signals to your brain, to your body on how to feel. So they make you feel happy, excited, loving all those things, or they make you feel stressed, worried, fearful, anxious. This is all controlled by your feeling brain, your emotional brain. The third part of the brain is what I call the survival brain. And this is actually located at the back of the head. And this, as the name suggests, looks after everything to keep you alive in every moment, your survival. So it manages all of your automatic functions, the ones you don't have to think about, like your breathing or your heart beating, all of your organs working. It just keeps you alive from moment to moment. And there's one other really important function about staying alive, and that is managed by the survival brain. And that is in response to. Events in your life, which happen only very rarely, and they are things that are a threat to your survival. Because remember, when you think about it, what I mentioned before is we're designed to be the best that we can be, which means to be really happy being creative, resourceful, our life going really well. We're making the right decisions. The right things are showing up in our life. This is all managed by our brain to ensure that we have the best chance of survival by being the best that we can be and being really happy. But there's only one time you're not supposed to feel good, happy, and being the best that you can be. And that is, every now and then something might come into your environment that's a threat to your survival, something that could harm you or even kill you. And remember, the brain was designed millions of years ago when there were a lot of things around in the in our environment that could kill us. We'd be walking down the forest and a lion might run out from behind a rock.
Liam Naden:
So the brain has a function designed to deal with that and obviously being happy and being excited and doing all the right things, that's not not the right state to deal with the lion. So what the survival brain does, it actually comes through the emotional brain. But the emotional brain, it's a bit more complicated to explain, but it actually recognizes that instead of your environment being being perfect to allow you to be the best that you can be, you're presented with a threat to your survival and you've got to deal with that fear. And then so it sends a message to your survival brain which says there's a danger here. There's a lion coming. Stop being happy, stop being creative and enjoying life. React, deal with that. So obviously, in this survival brain kicks in something we call sometimes the fight flight freeze mechanism. It activates something called the sympathetic nervous system. This is how it works technically. And what do you do? Will you react? So you jump out of the way or you run away, or you shout out for help, or you stand and fight whatever the threat is and you just and you. We've all felt the state where you. You're not thinking about it. You're just reacting. Something's taken over in your brain to get you to react and to deal with that threat. And the idea is, once you've dealt with that, once you've got rid of the lion. Your brain says, okay, everything's fine. Now you can go back to being happy and being the best that you can be. You've dealt with that threat to your survival. So this mechanism is really, really important. This reflex action, the fight flight freeze reaction, that's all managed by your survival brain. So that's all good. Now, the fourth part of your brain and science is only more recently started to research and discover this is actually separate part of your brain physically in your head. And that's what I call your creative brain. And your creative brain is actually the actually the part of your brain that is supposed to run the show. This is the part that when you use it the right way, when you're using your creative brain, you are being the best that you can be because you're allowing your brain to bring you and do for you everything that you need to be the best that you can be.
Liam Naden:
That's its job. So your job is actually to allow the creative part of your brain to run your life. And that's when and we can describe that. What happens when you're using your creative brain? It says the name suggests it's when you're being creative. It's when you're coming up with great ideas. It's when you get those gut feelings are, No, I shouldn't do that, or that's the right decision. You have this knowingness about what is the right thing to do, and you come up with new ideas and you go, This would be the way to do that. I never thought of that. And that's also where your motivation comes from, your passion, your excitement. When you're in the state, you actually are much more productive. You achieve a lot more because this is what it's designed to. It's designed to make you very resourceful. This part of your brain also now and it took me a while to realize this is we call we have these words called luck, coincidence, synchronicity, chance events, and that's what we think they are. But when you realize that your creative brain, when you're your creative state, what happens is your awareness rises and you realize there's no such thing as chance events in your life. Your brain actually has the power to manage your environment, to bring you the right people, to bring you the right situations, to enable you to be the best that you can be. So that's the fourth part of your brain. And this is really the state that all of your life is. If you want to live your life being the best that you can be, you need to manage your life using this part of your brain. But here's the big problem. This is and this is really the crux of the matter as to why most people are not using their brain the right way. It's because because what actually happens when you're in this creative state and you're managing your life well and, you know, scientists or should I say peak performers have described the state given words for the state, for things like being in the flow, being in the zone. Religion talks about it as being a state of enlightenment, if you like.
Liam Naden:
These are all words to describe that musicians or composers have said, You know, I just heard the music and I wrote it down. I don't know where it came from. Wasn't from anything I thought about, but it just came. It's coming from you using your creative brain. But what happens is. In this natural state when things are going well, that's all. All very well. But remember, I mentioned that survival instinct, which is there to deal with an immediate threat to your survival. Anything that unusual that comes along that could harm you there, and then not some imaginary idea, but something that could physically harm you. And what happens to your brain is when it recognizes that there's something that could harm you or be a threat to your survival, It takes you out of that creative state and it activates your sympathetic nervous system, and that shuts off all of your creative brain and gets you to focus on seeing the problem, the the danger that exists in your life that's there. And then where's the lion? How far away is it? How big are its teeth? Is it coming for me? Is there a snake in the grass? What's that noise? Is that a danger as well? But what it actually is, and this is all perfect when you're dealing with a lion. But what actually happens is it shuts down your awareness. That blocks off the creative part of your brain. And it does that. What activates this part of your brain, this fight or flight freeze mechanism is fear. So the minute you feel fear and that includes stress, worry and anxiety, what's actually happening on a biological level is your brain is telling you that there's a threat to your survival and it's activated the survival instinct in your brain and it's blocked off all of your creative resources, all of the resources that are there designed to make you live the best life possible. And what are most people doing? They're trying to live their life. They're trying to figure out their life. They're trying to create their life using the survival part of their brain, which is not designed to do that. It's designed to get rid of a lion because this part of your brain does not have any of those resources.
Liam Naden:
Knowing what to do, knowing what the right goals for your life are, the right decisions to make, the right ideas. All of that is in your creative brain and you don't have any access to that when you're in this in a fearful, worried, stressed, anxious state. And we know that. And that's what I used to do. And I and what are we try and do usually in that state, we try and figure out what to do in our life. What should my goals be? Oh, I need to read another. I need to sit down and get clear on my goals and I need to figure stuff out. I need to try harder and be more motivated and more stress. You'll never do it. You will never do it because you'll create a brain that's you won't know the right thing to do. And haven't we all had the experience where we think, I really need this to be happy, I need to achieve this goal and you'll never get it. And if you do, it doesn't make you that happy anyway. It's because you you can't set the right goals if you're not in your creative state. Your brain, your creative brain knows what the right goals are for you. They know what's going to make you happy even when you don't. When you're trying to, while you're trying to figure it out based on what you think you might want to be happy. Your creative already brain already knows what you might, what you need to be happy, and it might be you need to be sailing on a boat around Europe or you need to be doing something different. You can't know that, but you create a brain does. And this is, as I say, this is what it took me many years to figure this out and realize this is so true. And you know what's really interesting about all of this, I thought, why has nobody told us about this? Why has nobody told us that your brain has the ability to power and it's designed to do the job of giving you the best life possible, but you can't do it in a stressed, worried state because that's only designed to get rid of an immediate three four danger.
Liam Naden:
I thought, Why has nobody told us this? Why is nobody ever give us an instruction manual? It's a bit like saying to somebody or someone saying to you, Can I take the car for a ride? And you say, Well, do you know how to drive it? Oh, no. But you know, give me a one second tip on how to get it, how to drive it, and then I'll be fine. It just doesn't work that way. You say you can't drive a car, it'll never get you anywhere if you don't know how to drive it. But no one's taught us how to use our brain. But the funny thing is, we have all been taught this and, you know, we've been taught it in the Bible and religion, because what does the Bible say? The Bible is actually and I was brought up a Christian. I'm no longer a practicing Christian, but I find it fascinating. The Bible is the best instruction manual on how to use your brain the right way that exists. But no one's ever taught us that way. But it tells you exactly in the Bible how to use your brain the right way because it says more than 360 times in the Bible. Be not afraid. Those three words, be not afraid, because what happens when you're afraid, you activate the wrong part of your brain. You activate the part of your brain that's only designed to get rid of the lion there. And then it's not the part that's going to give you your ideal life. So it's not just a nice idea. Try not to be so afraid. Don't worry so much. Everything. This is a biological physical instruction. When you're afraid. You're in the wrong brain state and you'll never be able to figure out your life properly. And you'll never. You'll do what? What? That part of your brain is designed to do, which is to look for problems. And if it if it manages to react and get rid of a problem instantly, it's going to find more problems. That's what it's designed to do. It's designed to find problems. It's not designed to create your ideal life.
Liam Naden:
So that's why the Bible says be not afraid. Fear is the enemy. We don't realize that fear. It's like someone comes along to you again. You know, mentioning the cards is got this new fuel here and it's a mixture of hydrochloric acid and and the olive oil and water. And you should run your car on that, you know, hydrochloric acid. What are you talking about? Oh, it's good. And you say, no, I'm not going to drink that. I know that how dangerous it is. Ah, but if you don't drink it, your grandmother will die or your grandmother will tell you that it's really good and everybody else is considering drinking or drinking this hydrochloric acid because it's really good for you. And and not only that, but if you're really motivated and if you pray hard and you believe and you have the right beliefs, you'll be fine. That's great. And you go, look, you don't obviously don't understand how the machine of your body works. It's going to kill me. It's going to damage me. It's not designed for that. There's no way I'm going to drink hydrochloric acid because I know what it's going to do. To me, it's the same with fear. When you understand what fear, anxiety, stress, worry actually do to your brain and therefore your life, you say. There's no way I've got to do everything I can to get rid of fear in my life. That's it. And it doesn't matter how justified you are, the fact that everybody else is doing it and saying, well, you have to stay informed about what's going on in the world. And we live in this terrible world where we're we're all it's so dangerous. These are all ideas that come from your the wrong part of you see it like that when you're in this fear state, it appears to be dangerous. The world appears to be limited. You appear not to have much power over your own life. But that's not the truth. It's just the way it appears to you, because your brain can see you in that state. So this is really what I've come to realize, is that the heart of everything, when you realize understanding your brain works and it's going to get you to where you want to go easily enjoyably you can just enjoy the ride.
Liam Naden:
Which is what you're supposed to do. You just need to manage your brain state to say, I need to make sure I don't put fear in. I mean, obviously, if a car's coming towards you and you need to jump out of the way or someone's about to hit you, you know, there is a role of fear in your life, but that's it. Most of the time we think there are We're walking around looking at lions coming at us all over the place, and then they don't exist. They're all imaginary. It's all in our brain telling us that's real because we've got all of these ideas programed throughout our life, that life is hard and we're just a victim. And, you know, the government might do this and we've got all these dangers and threats. They're not real. And when you live in your creative brain state, you see the truth that they're not actually really go, Why did I worry about that? That's not going to happen or it didn't happen or, you know. It's it's ridiculous to think about that. And you're busy doing what you're supposed to be doing, which is being the best that you can be, coming up with great ideas, being unique. You know, we talk about us as entrepreneurs to make the right decisions. You need to realize you are unique and you are programed. Your brain is programed to bring out the best of you, the uniqueness of you. So why not let it do it? Did it do its job? You know, you don't get out of a motor car every 5 seconds and check that the engine is still running and that it's going in the right direction. And you just know it's the way it works.
Brian Kelly:
It's like we just need to get out of our own dang way. It's what? It's a lot of it. And we have a request that just came in a little while ago, actually. But Laurean Hood is asking if you can talk for another hour. I'm with her. Totally. Oh, my goodness. So, I mean, I was you know, I opened the show by talking about taking notes. I'm on page three and I'm running the show. That's my third page. And I'm getting writer's cramp and I'm loving every painful moment of it. I'm kidding. I'm not getting writer's cramp, but I am writing vigorously. This is so fascinating. It makes nothing but sense. Having neural linguistic programing, background, learning about the amygdala fight or flight, everything you just said about how it shuts down the creative process or the creative side, which is not a part that is taught in NLP. You know about that part of the brain taking over. But we do talk about releasing the root cause of fear, and it does. It changed my life in a great way. So everything you've said is spot on. Makes total sense that one cannot work if the other one is blocking it. And so it sounds to me like the key is, like you just said, controlling one's brain state. And that is when fear, worry, anxiety, stress come into your life. I'm guessing you have found out the way, a proven way to quickly move away from that and get that out of your life so you can get back to the creative state. Is that a is that a good way of succinctly seeing what it is that you do for people?
Liam Naden:
Well, that's essentially why I've created new state rebalancing, because there's really only two Well, there's actually three things you need to do. And I have a whole coaching program that goes into detail about this. But the first thing you need to do is really just understand what I've been saying, that this is what you're designed to be. This is how life works. This is what your brain is designed to do. It is a machine. You are supposed to be happy and being the best that you can be. And the more you realize that, the more you understand that, the more you. It's a bit like with a car. If somebody came along and said, Oh no, the way to get out and push it, or shall I say, once you know how to drive a car, once you know how it works, and you don't need to know a lot of technical stuff about a car, you don't need to know what every little wire and all that is. You just need to know a few basics. But once you know that, then you just say, well, that's it's totally logical, natural that I should use the car in that way. But that comes from understanding. So it's the same with your brain. Once you understand a bit about how your brain works, you go, Well, it's logical. That's the way I should should use it. So that's the first important thing. And then you realize that fear is is your enemy. You know, life is not an external game. Life is an internal game. It's all about your thoughts. You know, Jesus, again, talking about the Bible. He went into the wilderness for 40 days before his whatever crucifixion, and he was battling the the demons, which were his thoughts. This is the only battle we have with our own thoughts. So when you realize that and you realize that fear is the only enemy you fear is what's switching your brain at the wrong state, then you've only got to do two things after you understand how the machine works. The second thing you need to do is you need to start monitoring and eliminating anything that's coming into your life that's making you feel afraid.
Liam Naden:
Now, that could mean and people say, Well, how do you do that? I have no choice. I've got to live with fear and stress. But that's completely untrue, isn't it? You actually have complete control over what you allow. You have a choice as to what you allow into your life. You don't have to watch that TV show or that news item or whatever it is that makes you feel bad when you realize what the effect is it's having on your life, you're going to switch it off. You don't have to have that conversation with that person. That makes you feel bad when you realize what it's doing to your life. You can say, Well, you know, sorry, I've got to go and watch some paint dry or something like that. You know, you don't need to have that relationship with that person, whatever it is, or it's an employee or or a romantic relationship. If it's making you feel bad. You don't have you have the choice. You don't have to be there. You don't have to be in that job or own that part of your business. Like the man I talked about earlier, you realize he had a choice. He didn't have to try and flog a dead horse with the parts of his business that was working. He could. He had a choice to get rid of them. And you have a choice. You have much more choice than you realize. And when you realize the stakes, what's at stake, your life is at stake. That because what would stop you from getting rid of something in your life that was making you feel bad, fear, worry that something wasn't going good, wasn't going to happen. You know, you don't you don't want to get rid of that part of your business because you think, well, I need to fix this part of my business, because if I don't, maybe there won't be a better opportunity that comes along. Or I need to keep that employee who's not not very good because I won't be able to find anyone else or anyone else is bitter. And I know this is true because this is what I used to do all the time.
Liam Naden:
But what's stopping you? It's fear and it's the lack of understanding, not realizing that if you create the environment where your creative brain can work, it's going to bring you all the right ideas, it's going to bring you all the right people. But if you worry about it, you're blocking that part of your brain's ability to do that. Oh, this is you don't you don't worry about when you're driving a car. That car's coming the other way. You don't worry. They're going to hit you. You don't worry that the car is going to break down or the engine is going to blow up. You just you don't need to worry about it. You just say, Well, it'd be crazy to worry about any of those things is just the way it works. So that's the second thing. And the third. So and this is probably one of the main things I'd really encourage your listeners to think about is realize that you have what is what are you allowing into your life or what's coming into your life that makes you feel bad? And realize that's the toxin. That's the problem. If it makes you feel bad, you're finished. You've got to eliminate as much as you can. And the more you start doing this, the more you are going to. Really get on a roll with it and you start to eliminate more and more things out of your life naturally that aren't working for you. And you replace them. The things that and your life goes in, you know, remarkable directions, really. Things you call miracles start showing up on a daily basis, and you start off thinking, How did that happen? Where did that person, where did that great idea. That's so weird. Until you realize it's your brain at work, it's your creative brain doing all this for you, and you're supposed to just play your role enjoying it, you know, And we've all had this experience with someone comes along and, you know, you make a good connection. It's the right business deal and it all flows and there's no stress. You know, there's effort. But there's no problems attached to something when it feels right and when it's working right, you actually don't have problems.
Liam Naden:
Things work out for themselves. And the third thing is, and this is what new real estate rebalancing does, it's a process I've created because once you've stopped putting all the negative fuel in. The things that are activating you to the wrong part of your brain. Your brain also has some stuff already in there. It's a bit like the engine is still full of old oil and gunge. You've got a bit of a bit of reconditioning and you've got to retrain your brain because remember what's really happening on a biological level when you feel bad is your brain is saying there's something in your environment that I believe that I've been trained to believe through all of the conditioning and life experience of what you've told me, good and bad, and what danger and safety is, there's something in your environment that's a threat to your survival. So the sales figures for your business come in and they're down and you feel stressed. And what your brain is saying, that's a threat to your survival if your sales figures are down because you might end up homeless, you might end up with nothing if you don't keep growing your business. So and you know, that's ridiculous. That's not true. It's not true. Like it was for me. I lost I lost everything and became homeless. Didn't help me in that regard. But we have this fear. And I think for most of us as entrepreneurs, most people really aren't. If you really think about it, there's so much fear attached to how we live our life and we're always trying to learn more, sit more goals, do more stuff because we're afraid. We're afraid we don't have enough. And if we don't keep pushing with something we're not going to achieve, or somehow life, we're not going to achieve our full potential. We have all these fears and they're all sitting inside our brain and we need to get rid of those ideas so that we stop feeling bad when there's nothing to feel bad about. Nobody on this planet should feel bad. We should be the happiest people who've ever existed in history because we have more than anyone's ever had. If you to go back 200 years and say, you know, can you imagine this little switch on on, on a thing called a benchtop, and when you turn it, fresh water comes out, they go, No, you can't have that.
Liam Naden:
What's that? And you can get in this thing called an airplane. You can fly, fly through the air to anywhere you want to go in the world. They'd say, Wow, if I had that, I'd be so happy. Life would be so amazing. Yes. So we should be the happiest people. Why aren't we? Because our brains have all been taught that life isn't good. Life is stressful. Life has all these problems. And when we think like that, when our brain is on the lookout for problems all the time, it's going to create more and it's never going to allow us to be happy and we're never going to achieve our full potential because we're not using the creative part of our brain, which is the only part which is des
Brian Kelly:
igned to make sure we reach our full potential. That's what it's designed to do. Goodness. Okay, so I'm going to do something that's going to fill your calendar. Are you ready?
Liam Naden:
I'm sorry. What was that?
Brian Kelly:
I said, I'm going to do something that's going to fill up your calendar.
Liam Naden:
Okay.
Brian Kelly:
So for anyone that's curious, as curious as I am about. Okay, now I want to go deeper. I want to find out not I now know the basics, the fundamentals. If, say, let's say in sports of everything that's involved and I'm like leaning in, I'm about to fall out of my chair. I'm so intrigued by this. And you provide coaching to people, private coaching one on one in addition to others. And I'm on your main website right now and I'm going to put that up on a banner and say it verbally. It's Liam Maidencombe. That's all I am. Nadine And if you go there and I hope you're okay with me pulling this up here. Liam and you scroll down a bit, you'll see, I'll put it up at the top and then back down. For those you watching, it's about. And for those of you listening, it's just a little more than halfway down the page. It says, Take your life back today. Click here. There's a nice orange button there. I hope that's the right one. That's it. Yes. And you can see as various programs in coaching that are available now, his his his sweet spot is relationships. And he's really that's where he's the most studied and most successful. But it sounds to me like this this would apply to anyone in any part of their life and all of their life. So imagine if just one spouse or one partner went through this training and then they're happier. That bleeds over to the other one. And then hopefully they will then go through this same coaching and be on the same wavelength. Could you imagine any relationship? I mean, I can just imagine it. I'm like, this is you know, I love my wife. She is my wife. And I always think it can't get any better than this. And then I talk to people like you and go, wow, you know, if there's always a way to improve something I'm in, you know, there's always room for improvement. So to everyone watching, listening, go to Liam. Nathan if you're okay with that. Liam And to click on that button I described and then there are many different coaching programs in here and just peruse it, check them out, see which one is best for you, or is there possibly a way that they could reach out to you directly? Liam, to quickly find out which might be the best fit for them?
Liam Naden:
Sure. Well, all my contact details are on my website as well. And yes, I'm very happy to chat with anybody and answer any questions and give them any help.
Brian Kelly:
Yeah. So go to Liam Maidencombe and just let's see about. I'll bet it's there. Or exactly what they find. Just you'll find it. If you want it, you'll definitely there's a bunch of oh, there's social media, all kinds of ways to get in touch with them. And there's a contact form as well. So definitely reach out and find out. Yep, that goes straight to his email. So whoops. And I shouldn't be clicking around while we're live on a show, but it's what's happening. I want to see people to see. And I know we're over our hour. Are you okay with announcing your brand new book? That's coming up. I wanted people to have the ability to get in line for that resource that's coming out very, very soon. Would that be all right, Liam, Do you have to have a few moments? Yes, absolutely. Thank you. Yeah, let's see. There it is. And I'll pull up the web address for that. And if you would, wouldn't mind give us a quick overview. And I haven't forgotten everyone that's still here live that that five night state of five star luxury resort that's coming. Don't don't go anywhere. I know we're going over a little bit late, but that's okay. It's all good. So here is his brand new upcoming book called Marriage UN Counseling. I love that title. So go ahead. Liam, if you wouldn't mind, give us a quick overview of that and what people can expect when they opt into that form on the lower right of marriage counseling dot com.
Liam Naden:
Yeah, well, this book is really the culmination of more than a decade working with couples and individuals about what really works in relationships, because pretty well everything we've been taught about relationships, just like we have with our our life and how to achieve success, how to achieve success in relationships pretty well. All of that's wrong as well that I've discovered It doesn't really work for people because if it did, most people wouldn't have problems in their relationship. And yet most people do. Most people would say, You know, my marriage isn't as good as I think it could be, or we have problems and we justify it and say, Well, everybody knows that relationships, you have to work at them. Relationships are difficult. There are always going to be problems. You need to to work at a relationship. But the thing is, none of that is actually true. And one of the ways to know that that's not true is if you think if you're in a marriage, a relationship, think back to the early days when you first got together with your spouse with their problems. Was this stress? Were you working on your relationship? Were you struggling? You weren't. You were there. You were just enjoying yourself, weren't you? It was all exciting and it was fun. So that tells you really you don't have to have problems in your relationship. What you're doing, if you've got problems, is you're doing something wrong and working on trying to fix the problems. What are you doing? You're living in fear. You're again, you're doing this pushing hard, trying thing. You're using the wrong part of your brain. So if you really want to try to solve the problems in your relationship, ironically, it's not about working on them. It's not about struggling, trying to fix your problems. Because if you focus on trying to fix any problem in your life and including your relationship, you're only going to end up with more problems. You need to realize that problems in your relationship, like your life, the symptom of what's going on. So in the book Marriage and Counseling, I talk about the six foundations that these are the foundations that you need to build your marriage on.
Liam Naden:
And they're quite different to what most people. And when you create the right foundations, the problems disappear. The things like I talk about communication and again, people have got this wrong idea about communication. So communication is not great in our marriage. Communication is not great in your marriage. That's a symptom of something. It's not the problem. The problem is not your communication. That's it's a symptom of something. So the book really goes into a lot more detail about all of these these things. And it talks about attraction as well, you know. Why do we lose attraction in our marriage? And yeah, it's a it's a counter. I call it a counterintuitive approach because it's opposite to what? And again, the name Marriage and counseling suggests it's the opposite of what most people think. But it's like what I've been saying with the brain. This isn't what most people think about when they think about success in their in their life. They think it's about sitting down and setting goals and trying harder and being more motivated and telling them self positive thinking. And we tend to do that in our marriage or relationship as well. And we wonder why that doesn't work, why it just creates stress. So the beauty is when you use your brain the right way, you not only create a life being the best that you can be, but you also create. You can create your marriage or your relationship being the best it can be as well. And as you would know, Brian, and as I said, you know, that's really there's nothing more rewarding than having a wonderful marriage or a relationship that really gets everything else in your life working better.
Brian Kelly:
Yeah, absolutely. I couldn't agree more. So everyone watching, everyone listening as well. Marriage counseling dot com, go there and it's going to be released very soon. So it depends on when you hear this or see this, but I'm sure that it will still be available. You just will take a different track. But right now you can enter your details to be notified of its release. And when it comes out and a little birdie told me that for those of you that do that, when you purchase the book, when it comes out, you'll also get an extra gift of the five ultimate love letters. And that's another amazing Oh, my gosh, how many guys would kill for that one? I'm telling you right now. And so we're running out of time here and I want to go another four or 5 hours with you. But I want to be respectful not only of your time, but all of those that look, we still have everybody sticking on here watching. That's how amazing you are. Liam cannot be more appreciative of you spending your time here and you're just a genius. I don't know how else to put it because you've come up with something that goes against the grain of what everyone believes to be the right, the right thing, the right. What am I trying to think of solution? And I didn't do this before, but I want to give you a pay you tribute and homage by one wonderful round of bomb dropping because. So many smart bomb bombs and now bombs of wisdom all being dropped all night long by Liam. I didn't want to interrupt a moment of what you were going through with that earlier. And I do have two things left to take care of. One is I promised to give away a five night stay at a five star luxury resort. That's coming up next. And right after that, I'm going to ask Liam that all encompassing an important question that he already answered, and he gets a chance to do that again if he wants to play along. I sure hope so. That will be phenomenal. So real quick, before we get into that big question, here is how you enter the win.
Brian Kelly:
Don't go to this website now. Write it down. You'll see it on the screen. For those of you watching live, you'll want to go to our WIP. I am for vacation. Write that down our IP dot. I am for slash vacation and I will be the team will be monitoring for the entries and that announcement of the winner will be given out later this evening. For those of you that enter that to win. And we're going to come back quickly because I don't want to lose anybody for this one, because this is it's always a very profound question, one that you've already answered. Yes. Lori Ann Hood's already spot already followed your podcast on Spotify, already making impact with more people. Liam So thank you for that. Two phenomenal. And it's a very profound question. I love to close every show that because of the variations of answers that have come, I could never have guessed how many different question or answers I've come. In fact, no two people have answered it the same way yet, and I've been doing this for about three years and yours was no different. I know you already answered it. If you're okay. May I ask it one more time? Actually, I never says. I never asked it. I never asked it. You just answered it. Yeah. You can't give it away. That was it, though. So, is that okay? Can I ask you that question one more time here real quick? Liam?
Liam Naden:
Yeah, What's the question?
Brian Kelly:
All right, here we go. Then that means that gave me the cue. You're ready. Here we go. Are you ready? Drum roll. Yes, that's right. All right. Liam. Nathan, How do you define success?
Liam Naden:
Success is being happy right now. That's it. And biologically. Biology has a word for that. It's called homeostasis. Homeostasis means the perfect functioning of the organism, and every living thing on the planet is biologically designed to live in a state of homeostasis. And every living thing has an instrument or a machine called a brain designed to ensure and to strive to to keep that organism in a state of homeostasis, which means that perfect functioning. And for humans, we have a mental and emotional component, and that means the optimum mental and emotional functioning as well. In other words, being happy and that success.
Brian Kelly:
And that is worthy of one final. What a phenomenal way to close the show. Liam, you are an amazing man. I appreciate you for being here. I mean, all the way from France. It was two in the morning when we first started, so hopefully the sun will be coming up for you soon. But I cannot express my gratitude more. And this is a record. This is the longest I've ever run a show. And I wasn't going to stop it. There was no way. And I appreciate you for hanging on longer and being with us and being basically a product of the product. You know, you're you're not worried about the fact that we ran late. You just kept motoring forward. And I'm glad you did, because you're providing people with so much. The first one that comes to my mind is hope. I've never heard of anything like this before. Not not the way you presented it. And I'm very, very intrigued by it. And I can't wait to learn more from you directly, personally, hint, hint, wink, wink. So with that, everyone be sure real quick summary that you want to go to Liam Maidencombe and contact him and find out what is the best approach for you going forward to live a happy life. Success. There you go. And then also you don't want to miss on out on registering to get notified when his book is coming out. Marriage counseling dot com. Go there and put in your name and email address and then and then get his book so you can get that wonderful added bonus of the five ultimate love letters. And I'm just going to leave that and in a tease form and not tell people what that is, because you'll want to get that if for no other reason. Get his book for the Five Ultimate Love Letters. That one was like, I'm like, Woo, this sounds good. And it did. It was good. We got another count. Let me check it real quick. Yes, same here. Lauren, Thank you so much. Love this. So with that, Liam, sadly, it's time for us to call it a show. And I appreciate you once again. Let's stay in touch, please, sir. And I can't wait to see what our next chapter together involves. And for everyone else who's been watching and listening, who reaches out to you, I can't wait to see that calendar of yours absolutely blow up and you swell with happiness. That's going to be awesome.
Liam Naden:
Thank you very much, Brian. It's really been a real honor and a pleasure being on your show. Thank you so much for having me.
Brian Kelly:
Thank goodness on behalf of the amazing, tremendous and stupendous Liam Naden, I am your host, Brian Kelly of the Mind Body Business Show. It's a wrap. We're done for tonight. We'll see. Oh everyone, have a great holiday. It's right before Thanksgiving for here people in the US, so enjoy your time, be with family and then get back to crushing it and serving others and do it without stress or fear. The Liam Naden Way. Yeah. To do that, you need to reach out to him. All right. That is it for us tonight. So long, everyone, and be blessed. Take care for now. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Liam Naden
Speaker, teacher, writer and researcher Liam Naden helps you understand the process for creating true success in your life by understanding how to use your brain the right way - overcoming your problems, achieving your goals and ending frustrations. He is the host of the podcast: "Using Your Brain for Success" and creator of Neuro-State Rebalancing (NSR), a process which automatically gets the four parts of your brain working the right way to bring you the life you want.
Liam is also an experienced marriage and relationships coach, host of the "Growing in Love for Life" podcast, author of more than 20 books and creator of 4 relationships coaching programs.
Connect with Liam:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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