Special Guest Expert - Lisa Montgomery: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. Finally break through and win. That is the question. This podcast will give you the answers. My name is Brian Kelly. This. Is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business show. We have a phenomenal show lined up because of not because of me, but because of Lisa montgomery. She is in the wings scratching at the glass saying, let me in, let me in. She's going to be coming on here very, very soon. I cannot wait to introduce this young lady to you. She is an amazing businesswoman, has a lot of experience, a lot of success, which we can all pull from her. And I will do my best for you to extract her secrets of success so that you can obtain that lofty goal of success, which feels lofty, but it really isn't. It's one step at a time. And the beautiful thing is she is that kind of person. She wants to share how she has achieved success. And that is really the whole purpose of this show. It's the mind body business show is about and for entrepreneurs, it's about entrepreneurs who have achieved success that come on and help everyone else by giving their nuggets of wisdom, their secrets and all of the things that have helped catapult them to where they are today. And it's about the three components of success, and that's mind, which means mindset. And to a person, every successful entrepreneur I've interviewed, plus those that I've studied outside of this show, have a very positive, powerful, but most importantly, I should say and most importantly, successful or flexible mindset. Flexible being the key word and body. It's truly and literally about each of these individuals take care of themselves physically and nutritionally. So through exercise and through what they ingest and then business. One of my faves, they're all my faves, but business is so multi multifaceted. These individuals have mastered the skill sets that are necessary to build, maintain and grow a thriving business.
Brian Kelly:
Successful business skill sets like marketing, sales, team building leadership. I could go on for quite some time. Systematizing. There are so many. The good news is for you. You know, that sounded like maybe a lot already. Mastering any one skill set can take a long time by itself. Now, what if you had to master all of them by yourself? Well, the good news is you don't. You don't have to. In fact, if you just master one skill set and it was one of those very few that I mentioned, you can then leverage the others. And that one skill set is. The skill set of leadership. And you might say, Brian, I don't have a team yet. That's okay. Or I never had a team. That's all right. You need to really refine and cultivate your skill of leading even yourself and putting forth discipline habits. And I know Lisa has done all this and I can't wait to pick her brain and see how she has come about achieving the massive amount of success that she has very, very accomplished. And she's going to be amazing in just a moment. And another wonderful aspect of the very successful people that I have studied, that I've met, that I've interviewed, is that to a person, they are also very avid readers of books and not just any books. And we'll explain that in just a moment. So with that, I'm going to Segway real quickly and then we'll bring in Lisa. I'm going to Segway into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
There you see it. Reach your peak library.com on the side and real quick on the side with that. If you're watching live, even if you're listening to this on the recorded podcast audio only version, what I implore upon you to do is rather than going and clicking away and typing in these URLs and resources, I know Lisa is going to have many rather than do that while the show is going on, while you're watching or while you're listening. Instead, I would implore upon you to take notes. In fact, I myself, I'm running this whole show, directing, producing and guest starring. But now Lisa is a star and I'm taking notes during the show myself. And so I never ask anybody to do anything that I myself wouldn't do. But why do I say that? It is because the magic happens in the room. I say this from stage all the time that you'll be talking on stage and you'll see someone get up and go outside because of that all important text or phone call, or they have to use a restroom. And so I learned to let people know ahead of time, be prepared, go to the restroom well in advance, turn off your phone. If it's that important, you may miss the one golden nugget that could change your life forever. And that would come from Lisa montgomery, who's coming on here. So that's a quick aside reach. Your peak library is a site that I literally had my team build with you in mind. And what it was, is the reason it came about is I myself did not read avidly or voraciously until about the age of 47. That's about 11 years ago. Yep. You all just did the math. I know you know how old I am and I love it. And what I started doing was every book that had an impact on me, either professionally or personally, I started adding them to this collection. There is no rhyme or reason to the order that they show up on this site. I just said, Here, add this one and they would add it. And so it is a collection of books. Find one that you have not yet read that resonates with you. That jumps off the page with a quick description they have and just go get it. You don't have to get it from this site. This goes straight to Amazon. You can get it from your bookstore wherever you feel, but just go and get a book and read it and then put it into action. What it is all about. That's that's the key here. There's learn, do and teach. You want to learn by reading, do by taking action. And then later you can pass on your knowledge by teaching. Beautiful. All right. Speaking of beautiful ha, You know it. It is time for the one and only Lisa montgomery. Let's bring her on.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league Qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only Lisa montgomery. Yes. Welcome to the show, Lisa. How are you?
Lisa Montgomery:
Thank you so much. I'm great. I'm great. Wow. A lot to live up to in that intro. Oh.
Brian Kelly:
All of it. True. I know it. And that video was made specifically with you in mind? Yeah.
Lisa Montgomery:
Absolutely. A new one for every guest, right? Yes.
Brian Kelly:
Oh, my goodness. So we're going to have a lot of fun. I'm going to give you a the formal introduction you so richly deserve. I'm going to check a few things. Oh, Stephanie Jones says she's excited. Welcome to the show, Stephanie. Thanks for coming on and saying hi. Appreciate that. Can have a great show here. Before we get real deep into the wonderful, beautiful brain of Lisa montgomery, what we're going to do is quickly do a little what I call housekeeping. Really, it's more like book keeping. And we're going to throw up a few ad spots. I'm just going to be transparent and then we'll be right back. So don't go anywhere. Hang in there. It's just a couple of minutes and then we'll be back with Lisa montgomery of the guideline. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five minute vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on, Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live. The next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time.
Brian Kelly:
Then write this down. Carpet bomb Marketing.com. Then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Richer Peak Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak Club.com. All right. Now let's get back to the show. Yes. Let's get back to the show already. Who was that? Gosh darn it. Let's get moving. All right. Let's bring on Lisa. Lisa montgomery is a name recognized by some of the most prestigious women in business. And that's for good reason. Starting her career in 1999, after leaving her government job, Lisa began her own business in web and graphic design, as the Fates would have it. By listening to her design clients, she noticed a gap that needed to be filled in the travel industry, going on to bring in over $1.5 million in sales annually. Lisa worked in an industry that she she loved. She got to travel extensively and still had time to make others a priority. She has been involved in women's leadership. She's spoken at conferences, and she even received a leadership excellent award from the Women's Prosperity Network, taking her years of experience and expertise. Lisa now coaches women in business using her toolbelt full of gifts to lead entrepreneurs to their highest potential. Yes, I love that. Wonderful. Now, officially, formally. Welcome to the show, Lisa. I am so excited to have you on. This is going to be a fun, fun, fun time.
Lisa Montgomery:
It is.
Brian Kelly:
Yes. So one of the things I like to ask in the onset is regarding mindset. You know, the mind body business show. We don't need to cover all three areas. But I always am very curious, you know, being a very accomplished entrepreneur, successful businesswoman, as you are, I know that you have been through it. You have been through the gantlet of what it takes to get where you are and probably still go through it on on daily basis in certain areas of business. And I'm just curious, like when you get up in the morning, knowing what faces you having been through this many times, how how are you keeping yourself driven? What are you thinking? What is going on in that beautiful brain of yours? When you get up that keeps you driven, keeps you going forward day after day, no matter what arduous task may lie ahead of you, what is it for you?
Lisa Montgomery:
Well, the first thing I do is when I wake up in the morning, I thank my lucky stars that I get to do what I love. Every single day. And I tell myself, this is going to be a great day. And if I don't believe it, laying there in bed, I stay there until I believe it. Just that one. It's going to be a great day today. You know, we don't always feel like getting out of bed and going to work. And anytime I get grumpy about it, I think, wait a minute, you picked this. You get to do this, you get to spend time with these people and change their lives. Right? So that's a big, big piece of it.
Brian Kelly:
I resonate with that hugely. And that is, you know, someone recently, you know, there are times when you you, you go to bed at night, you wake up and you don't feel like you have that great a night of sleep or you may just know you didn't because you had to get up like me several times to use the restroom for, you know, older guys and and women do, too. But the thing I found when I listened to another guest who talked about that particular topic, like when they woke up, they would tell themselves, no matter how it went that night, I had a great night's sleep and I started employing that advice. And my gosh, I got to tell you, it is powerful how unbelievably well that works. And so it you you say as well. It's like waking up with gratitude, right? The attitude of gratitude. Yes. Do you employ that kind of thinking throughout your day as well? Not just in the beginning.
Lisa Montgomery:
I do, I do. Another really important thing for me, though, is I think it's really important for people to figure out what their schedule is. What is the right way for them to schedule their day for how their energy works. Because, you know, we've been taught throughout our lives that you get up, you hit it hard, you get as much done as you can possibly get done, and then you're a star at the end of the day. And you know what? That's just crap. Because we all have different energy cycles. We're all you know, we all think differently, right? So for me, because I'm incredibly creative, I have to spend I spend at least the first two hours of the day. I try not to go over that. I've literally my husband knows you do not talk to me in that first two hours. It's all my time. And I spend that time focusing on basically creating everything I'm going to do that day. If I have clients that I'm working with, I think about them and I think about what I'm going to be doing with them or different ideas for them or different ideas for my business. But I spend the first two hours just doing that and it's so fun. There you go. And if I don't and if I Yeah if I don't do that, then I am not nearly as productive for the rest of the day, I can tell you.
Brian Kelly:
And I think you hit on one of the key elements where you just said, it's so fun. It's like, you know, I've talked to so many people on this show, entrepreneurs, and they all have their own routine and it works for them. And I think what you said is just perfect because you want to find out what your schedule is, not somebody else's, not work to someone else's Yeah They're like, you got to get up at 5:00 in the morning and the early bird gets the worm and all this stuff. It's like, No, you don't. Who told you you had to do that? You only have to do that if you told yourself you have to do that and and do what works, right? Like you're saying. And I love that. And many would do certain routines where they just like you. The more successful people that I have on the show, they typically don't start right out of the chute going, bang, let's go to work. They usually have a routine where they're easing themselves into the day, getting prepared, mentally, physically, whatever it happens to be, nutritionally. And I love I love all of the different types and styles of routines that successful people like yourself come up with. And what I tell people on the show that are listening or watching are both is try it out. Give what Lisa is doing a try because it may be yours too. If that doesn't work, there's other guests that you can go watch past shows and try their routines out until you find those pieces that fit for you. Is that something that you figured out immediately, or did this happen over time?
Lisa Montgomery:
Now that's a dream. I wish I'd figured it out immediately. No, that took. It took a while. It took a while. And one of the things that I think got me to that point, there were a couple of things, but one of the main things that I remember is when I realized I was working so hard in my business and never spending time on it. And so when I allowed myself the time to back off and really just think about it and look at the big picture, then all of a sudden everything came together. It was like, I've got to have this time. And so then when I travel a lot and I have to get up like every morning and be with somebody first thing in the morning by the end of a trip, I don't know my name anymore. It's like I need to go into a cave of silence for a week or something. But part of that and a part of that is about learning about what your natural way of response is like. Are you a good, um, are you a creative person? Are you a person that likes to research a ton? Are you a person that's like a great to do person, right? You're great at going down that to do list. You're great at implementing. I took a Kolbe index test recently and that's something I have all my clients do now. And that shows you basically your way of being, which is mine, is I'm super creative, but my follow through is not good people. So what do you do? You hire that part out. And by figuring those things out, then you get to spend your time in the area that you love spending your time in. Versus trying to go, Oh, I should be able to do all these things. And you can't nobody can do that.
Brian Kelly:
Not they can't sustain it. There's definitely that's true. We I think every one of us has gone down that path for some time, whether it's a long time or a short period time, because that's what solopreneurs do. And could we do it? Like, do we have the capability? Probably yes. But do you you don't want to because you'll burn out and your your business will suffer as a result. And I resonate with this as well because the moment I got help. The moment I got true help, full time help. That's when everything started changing. I'm like, my eyes open. It was like I woke up. I was like, wait a minute. I don't have to do all this stuff. I don't need to be doing this grind stuff day to day and I don't have to say no to everybody anymore because I now have people to do the work that I used to do that I did, that I no longer had time to do because I was on my own. It was so liberating. So now I'm like on a soapbox everywhere I go. Get help. Get help, get help.
Lisa Montgomery:
Yeah, that's my number thing. When people are like, What's the worst thing that, you know you've ever done in your business? It's like, I didn't hire out. I didn't figure out what I wasn't doing, wasn't enjoying. Just because I could do it doesn't mean I should be doing it right. And there's no joy in it if there's no joy in it. Pass it off.
Brian Kelly:
Did you struggle at all? I've talked to others who I know. One in particular. I'm not going to name names, but they said they are not going to get help because no one else can do what they do. I'm like, oh, my gosh, that's that's recipe for disaster.
Lisa Montgomery:
Yeah, that's just your ego talking. And, you know, there's a lot of fear in ego, too. You know, there can be a lot of fear in that. So they're hanging on to it really, really hard. And so it's kind of like, so what's your upside? What are you trying to prove? Who's grading you on this? Yeah. And just a thing you probably don't know is my logo is a hammer because I'm so direct. But when I was in Women's Prosperity Network leading people all the time, I would just be well and I do with my clients and I'm like, Well, guess what? You suffering and doing that? Are you enjoying it? Do you want to stop suffering? Okay. If not, go ahead. It's not my life, you know? And they're like, wow, that's direct. And I bet you've heard it a thousand times from different people, but they were just a lot less direct on it. Now, can't say you didn't hear it, you know, And they usually move on. They're like, okay, now I'm going to have to face it because, you know, we all have stuff.
Brian Kelly:
Yeah. And I think one of the biggest hurdles for people is, well, how do you offload what you know how to do to someone else so that they do it the way you want it. And that's already an ego statement right there. But for you and if you can go back to that time when you first started getting help for yourself, what was it? I mean, did you have that resistance, that hesitation that, my gosh, I don't know if this is going to work. And what what did you do to get over it? If you can think of anything specific that helped you?
Lisa Montgomery:
The I found a company that was a company that I knew had enough variety in their Vas to where they could handle all the different things. The and I had referrals from people that had used them. And it's a solid company. It's not some person off somewhere that I don't know where they are that, you know, shows up good in uniform but can't really do the job. You know, they should be a sales person because they were selling, right. But they can't do. Um, my biggest hesitation really is the fact that I need to be able to hand it off. And it's not that I'm holding on to it because I want to do it. It's more of just, Oh, I've got to take the time to explain this crap I don't want to do anyway to somebody, you know. That's really been my hardest part. But I think it's just it really is worth your time. I think a lot of entrepreneurs, just like they get a recommendation for from somebody or they, um, you know, see an ad and they just jump on it. They're just like, Oh, I'm so relieved to have the help. Well, they haven't. It's like hiring somebody for your company. Wouldn't you give them a whole fricking long list of things to do to. To make sure they're the right person, if they're even going to hang in there and get the form done. I mean, and people don't. And it's just it's too trusting and you just can't do that.
Brian Kelly:
Yeah, it certainly is not a magic pill and everything you're seeing is spot on. My goodness. And it's so valuable. That will save so many people. A lot of time. My gosh, time to explain. That is the number one. It's like, oh, I don't have time to do it myself, let alone to teach somebody. And then it's one after the other after the other. And I'm developing additional. I'm always refining and adding, but I'm developing a big section for our SOPs right now for onboarding new clients. And it's arduous. It's a lot of work, but I'm doing it as I'm building out a new client, so I'm actually actively teaching it as I'm creating it. That made it a little more bearable. It's still a lot of work, but guess what? When it's done, holy moly, I can back off and stop working in that part of the business. And on the other things that are more important, like marketing and and bringing in new clients and the things that should be more under my purview, um, purview than others. Um, yeah. So thank you for that honest answer about helping or telling people, you know, don't just jump in and think you've, you just got a VA Oh, great, Everything's going to be fine now. Mine. I got a same, similar situation. I went through an organization that had multiple talented VA's and they just drop in the new VA's that whose talent I need. And then they finish the task and they pull them back out. It's phenomenal. Have a primary. Va Who is the most incredible you could ever ask for on the planet? It did. It did take, though, about three months to hit a rhythm with her, working with her on a regular basis so it doesn't just click the moment you start. And many people don't realize that. And I had people that Thank.
Lisa Montgomery:
You for saying that.
Brian Kelly:
Yeah, I had people that I referred to the agency that would come back and complain to me. It's not working out. It's like you've just it's been two weeks. Give me a break. Let me explain it to you. Here's how it works.
Lisa Montgomery:
Well, and the funny thing is, too, is I, I struggled in the beginning and I just started with somebody new and I was struggling with them. I looked in the mirror first because I started to get irritated with them. I was like, wait a minute, you know? And then I looked in the mirror and I was like, It's you pull your head out. You aren't telling. You're expecting them by osmosis to figure out what the heck you're thinking. So maybe you should just, like, work on it harder. And so I did. And guess what? Results are beautiful now.
Brian Kelly:
It's communicating. All right, That's it. It's. It's coming earlier than usual, but. Oh, my. Lisa montgomery. Funny, smart bombs, bombs of wisdom. Oh, my goodness. This is phenomenal. Yeah. And but it's so important. This is such an important aspect of building a successful business is not just getting the help, but getting it and knowing what to expect, giving them the proper level of expectations, being good and getting better at communicating and training them and building your systems. And it's taken time. I've I went through apprentices for I don't know how many years where they were by design only with me for 90 days. Then they were gone. I learned how to train somebody well enough to leave me because I knew they were going to leave me anyway. And now I use that same philosophy with my people. I said, I'm training you well enough so that you can literally leave me and start your own business if you wanted to. And then I'd say tongue in cheek. But you know, you can never leave, don't you? But have fun with it. And the cool thing is, if they did leave me, the systems will be in place, the SOPs, the train will be there, that it won't take that long to do the transition to the next person. I don't want it to happen ever, but at least it's prepared. If you lose that one key person, your whole company could go to the ground if you don't have systems in place.
Lisa Montgomery:
That that is so true. And, you know, you really do want to I really kind of want to throttle people who don't want to train their people because they're worried about that, like they would go off immediately or they'll go off and start their own business. You've done your job. If you have lifted somebody to the level that they can go off and do something like that, to me, that is like one of the most wonderful things you can do for somebody else because it's not all about you people. They're going to leave anyway at some point, right? Nobody's with you for the rest of your business or your life or whatever, so you want to make sure you take care of them properly.
Brian Kelly:
Could not agree more. Oh, my goodness.
Lisa Montgomery:
Uh, we've got things in common, don't we?
Brian Kelly:
Thank you for. For Dieter Beecham is the one who referred you to this show to me. And thank you, Deidre, if you're watching or if you're listening. I appreciate that, because that's the beautiful thing is, you know, you want. Yes. And you want to associate yourself with people like Deidre, like Lisa, who are going through it, who know who's been through it. And now that you're a coach, Lisa, I can imagine all the women you are impacting in a positive way, giving your vast experience, your knowledge. You've obviously been through it all. I wouldn't say all. No one has ever been through all of it. But you've been through more than most, I would say. But you've taken what you've learned and you've turned it into a successful strategy and model that you can teach and train others. And I love that people like you exist because you're somebody that makes the world a better place one person at a time. And so I appreciate you for doing that.
Lisa Montgomery:
Thank you. Thank you. I try. I mean, that's our job here, you know? Isn't that it's really funny. So I had my travel business before this, and I worked only with men for years. Only with men. My clients were 99% men in my travel business. Wow. All CEOs, all doctors, all those kinds of people. And so I learned male psychology very, very well. I learned how to work with men very, very well. And everybody kept saying, Lisa, you need to coach, you need to be a business coach. And I was like, I don't want to figure all that out. Well, guess what? At some point, after about 15 years and it was right before COVID, I was like, Man, I'm just I don't have the love for it anymore. What am I going to do now? And so then I kind of went into the cave for a while like everybody else during COVID, and I came out with this. So that's that's why I ended up coaching now. So. And how long has that been going? Interesting experiences. You know, I just started this year with it. I've been doing it a long time for free. And I finally went, Why am I doing it for free? Mm Yeah, no, I'm not doing that anymore. So. Well, and also, I have a lot of, um. I have a lot of psychic ability and I'm a medium and I have learned over COVID. I went to some very prestigious people and really learned how to use my abilities better. And so I have been able to incorporate that into my business. And I didn't realize that that's where so much of my brilliance came from. I would have these wonderful ideas. I'd be like, Well, I really don't think I'm that smart. But so that's another reason it started was because I was like, okay, what am I going to do with this? This is like significant. This really helps people. What am I going to do? So I thought, you know, I'm finally going to have to go into this business coaching thing. And I'm just I'm loving it. I have the most amazing clients and they're having amazing results. And I'm so grateful, you know?
Brian Kelly:
Oh, my gosh, That's like, there it is. Ladies and gentlemen, The definition of entrepreneurial happiness right there. Oh, I got goosebumps up and down my arms because. Oh, yeah, I'm not kidding. Because so many people are looking for that that golden egg, that that one magic pill, that one thing that's going to I'm finally going to be happy. I'm going to be successful. All that. And you just epitomized what that would feel like and look like right there. And it's not that difficult. It's not that complex. It's just finding what you love to do and using it to help others and get that gratification. Not once has Lisa made a comment not once about, Oh, it makes me a lot of money because her mind, she's centered on helping other people and having a good time doing it.
Lisa Montgomery:
Yeah, I really am. But it takes bravery. Sometimes it's. It's taken me a lot of courage and a lot of bravery to come out as a I always just say I'm a spook. I always just go, well my spooky stuff, you know. But it took a lot of bravery because I'm known as being this solid businesswoman in the in the business community, right. And internationally. And I'm like, well, I don't know if anybody will talk to me anymore. I don't know if they're going to throw stones at me. I don't know what's going to happen. But I went, You know what? It'll all take care of itself. The people who think you're crazy will leave. The people who think it's okay and realize you're still the same person you always were will come to you. And that's exactly what's happened. Actually, there haven't been too many people that have left that I know of. So anyway, it's like, be brave, Be brave about what you want, talk about it out loud. Because if you don't talk about it out loud, it's not going to happen.
Brian Kelly:
I love that, because this is this is true no matter what people do or how they go about doing it, we are not going to be a fit with everyone we come into play with. And so stop chasing everybody when they just aren't going to be ready. Or you probably don't want them as a client because there's something of value misalignment, there's something that's missing, or you just don't have a something that solves a pain point of theirs. There could be a myriad of different reasons, but if it's not a fit, that's okay. Move on and try to help someone else and be okay with okay. Didn't help every single person I've ever talked to because it won't happen that way. No matter what you do or how you go about doing it. In my opinion.
Lisa Montgomery:
Yeah, you're absolutely right. And the funny part is you and I both love marketing, right? We talked about that a little bit before we came on, and I absolutely love it when I repel somebody's marketing. I just love it when they're like, Oh, you're gross. I'm like, yeah, I am. By, you know, I don't care. Just get out of here, you know? But I also know that I only have and I only have the patience for certain people too, though I know who my fit is. I'm not doing this just for the money. Yeah, everybody likes to make money. We need to make money. But having said that. I don't want to work with brand new entrepreneurs. I, I just. I have way too much going on when I get somebody who's in there, understands business to a good point is, you know, can get into here and their mindset has to be reasonable within their it's okay everybody has mindset work to do but they can't be like woe is me because I'll just slap them to death if that happens. So we don't want that going on. So you know how it is. You have to be picky about who you who you want to let into your sphere. You want your people to be, you know, you want them to be very successful. You want them to feel great about what they're doing. I mean, I had one woman who was like, after our first just session before we even had a coaching session was like, Oh my gosh, I was getting ready to go to a therapist and I realize I'm just out of alignment. I'm just like not spending time where I should be spending time. And I'm like, See how simple that was? And they were like, But I couldn't get there, you know?
Brian Kelly:
Yeah. Not not just where you're spending it, but who you're spending it with as well. Right. So she's spending that time with you and that elevated her. And that's just as important as to surround yourself with the people who they'll elevate you, but do it with love and literally smack you if you're going down the wrong path. Because that's love to say, Hey, I'm here to help you. I need to redirect you a little bit. And it may not feel good, but it's going to be for your good. And that's what you come off to me as, as someone who is there in their in their corner and you'll tell them whatever they need to hear, regardless of how it makes them feel, if it hurts their feelings, that's, you know what? That's temporary. Their success is long term and lasting.
Lisa Montgomery:
And I'm always like, you know, I'm coming from my heart on this for you. So get ready. And here it is, you know, And they're just like, oh, it's so funny.
Brian Kelly:
And, you know, I had a mentor for years. I learned to speak from stage. I became his lead trainer. And there were times where he would say some things that that at that moment they're like, Ouch, dang, that hurt. But I knew his heart. And when he did it, the result was tenfold better than if he had just coddled me and said, Oh, it's okay, you'll do better next time. No, he just went bing, zing right between the eyes. And I love him for it because he didn't beat around the bush. He saw the moment where that needed to be put into play. He wasn't like that all the time. He was very supportive and everything. Just find a good mentor is what I'm telling everybody out there. Like this one right here. She's been through it. She understands. And she's also there in your corner and doing it for you, not against you. She is there to help you. And everything you said, My gosh, the mindset. Have you ever had, I'm sure in all of your time going through business with travel and everything else, have you ever had that? Can you think of we don't need to bring it up. Who? It was a client that was such a pain in the rear that they literally became like a cancer to your business. Can you recall something like that ever happening?
Lisa Montgomery:
Do you know what's interesting? We all have one of those, don't we? Um, I tend to let those people in when I'm too tired. When I'm too tired and I'm not making the right decisions and I will let the wrong person in. Because usually within talking to somebody within five minutes and I've been like this forever, I can tell if there are going to be a fit or not. But if I ignore a yellow flag that comes up or a red flag that comes up, people listen to your intuition. That's something I teach people about a lot. If you ignore that, it's going to come back and bite you in the butt so hard. I mean, I had one guy who was going to who wanted to go to Panama and I was like, okay, I'll send you to Panama. And this is when I lived in Utah years ago. And it was really interesting. He gave me the card information and stuff, and this was a long time ago. You know, the internet was barely working then. And, um, and my telephone, for some reason, my phone went out. You know, they were landlines back in the day. And within half an hour, within an hour, I guess it got fixed. Within a couple of hours, my phone started ringing. It was him. He had called Amex to cancel everything. He was telling everybody that I was a scammer. He was he had gone down the list and and he sent me a letter about how well I'm still going to Panama. And I was like, I don't think you are. And he said, I'm going. You have to blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. And I was like, Buddy, you're not going anywhere. And I just was like, Here's a letter from an attorney. Click, click, click, click, click, Send it off to him saying, you know, we haven't taken any money and you're going to stop this harassment. I mean, I've like that with these guys who are just bullies and Yeah. And it's I got I had to get pretty tough because I was a lot softer then. You know, I hadn't worked with people treating me like that, and now nobody treats me like that. So, um, yes, that, that because it can throw you off for a long time. It can go on for a lot for weeks with people if you don't know how to handle situations.
Brian Kelly:
Yeah, I think we've all been at some degree. I mean, any of us that have been on this planet for a number of years, uh, that, let's say more than 20 would probably have say they experienced something like that. And yeah, and you learn from it. And that's the beautiful thing is then you learn how to screen and filter people on the front end. So you don't have to deal with that after the fact. Like I said, a cancer because the time I mean, the emotional anguish you go through that just tears you apart, that it really affects your effectiveness in your business for those clients that you truly do want to care for and help get along. So, yeah, it's it's one of those things that I think it's important for people to understand to be to put more emphasis on the front end filtration of bringing someone if they have a heartbeat and a credit card, that is not a go for them to be a client by itself. They need to also have if you're.
Lisa Montgomery:
If you're taking people like that is being desperate at that point. That's just desperation talking. And yeah, we don't do that. We don't do that.
Brian Kelly:
Yeah. Because that'll cost you more than.
Lisa Montgomery:
Yeah can't handle that well. And the other thing is, Brian, that, you know, it affects how you view other people that are approaching you about coming to you to use your services. You know, then you don't trust people for a while and you're looking at them all funny. And it's, you know, that's just one thing that can happen. Forget that they can try and destroy things behind the scenes for you. And it's just because they have so much time on their hands that this is all they're going to think about now. I guess. So it's just like I don't really want to ever get in their heads of how they are. I just know I keep them away at every turn that I can.
Brian Kelly:
So that's extremely valuable advice. It'll save you time, it'll save you anguish. It will. It will improve your business out your results. It'll improve your own happiness by making sure you're working with the right people. Now, do bad apples slip through now and then? I'm imagining so that on occasion. But at least they're probably not as bad as the one you just described and easier easier to kick to the curb and say you're fired, Be okay with firing clients. What do you think about that?
Lisa Montgomery:
Oh, I have no problem. I'm like, bye bye. I'm sure there's somebody else for you out there, Not me. But yeah. No, I have no problem firing clients. I mean, I treat people with kindness and respect, and I expect the same. And if something isn't working out, it's not working out for both of us, no matter what they think. And if they're just fighting harder and harder and harder to make it work and being more and more upset with you, isn't that the indication that you're done?
Brian Kelly:
Yeah. Boom.
Lisa Montgomery:
And that's why you sit back in the morning for two hours and you think about things and you kind of assess things that are going on because. You know, you got to you got to recognize those red lights that.
Brian Kelly:
Yes. Very important. So in your bio in the beginning, you used to work in a corporate or a government job, which I can relate to that as well. So that's where you have I don't know what kind of job you worked in, but usually with the government there are many guidelines. Should I say rules? You must.
Lisa Montgomery:
Yeah.
Brian Kelly:
March to the beat of the government drum and there's documentation and check boxes and don't do it your way because you'll be punished for that in different ways. It's the antithesis of entrepreneurship. It's like the anti entrepreneurship because you really have no freedom. In that case, if it sounds like I'm getting that right because I've been there myself. So for you, now that you've some time ago gotten past that and broke out and did your own thing and you're now your own self and entrepreneur, what would you say is currently your absolute favorite aspect of being an entrepreneur versus working in a corporate environment?
Lisa Montgomery:
Oh, just the freedom. The freedom to get to spend the time with whoever you want to spend your time with. I love being able just to go. Do you know what? I think? I'm going on vacation for two weeks by and I pick up and I go, Right. I love it. I love being able just to have my own schedule. I love being able to think my own thoughts. I was only in that job for five years and before that I was in corporate environments. I was in I lived in Dallas, in Houston and worked for huge real estate developers like the ones who do all the big downtowns all over the place, the huge buildings, high rises and stuff. And but I've always managed everywhere I've worked. This will make you laugh to create, almost create a position for myself. I may have gotten hired at one thing, but guess what happened? I. I always manage to end up creating my own. My own job, I'd be like, you know, I really think we need this in here. Maybe I should learn desktop publishing for that. They're like, Yeah, so they buy me the software and I'd figure it all out and go to classes. I go to Adobe in California and come back and, you know, then I ended up being like a project manager in engineering and just got to boss engineers around all day. I love that. So that worked out okay for me. Wow. But then. But then. But then it was a really good thing. It was a really good thing to move the way I move forward with all of it. So, um, I just wanted to ski and play tennis, but unfortunately, everybody wanted me to learn how to write websites and do other things. So then I went off on that little adventure.
Brian Kelly:
Yeah, skiing and playing tennis, unless you're really, really good, may not pay the bills. So you have to figure out something, right?
Lisa Montgomery:
Didn't have to. Worry about it then. At that point in time we had lots of money. So now I'm like, Yeah. Then 2008 happened and we went, Hmm, let's do something new. So it worked out okay.
Brian Kelly:
We have someone I think you must know based on our comment. Pamela J. Wilson says Lisa is the best.
Lisa Montgomery:
Oh. She's one of my clients.
Brian Kelly:
Oh, and she has a question for you. Are you ready?
Lisa Montgomery:
Oh, I'm ready.
Brian Kelly:
What advice would you give to someone who isn't sure what is next for them wanting to make a difference?
Lisa Montgomery:
Oh, she couldn't ask me something easy, could she? You know, I would actually. Knowing Pamela, I would sit down. I would just have to sit down and have a long conversation with them about what matters to them in life. Where they want to move forward, what's important to them? That's just a conversation. It seems to be something that I'm highly skilled at. I do not know why, but it's like I can talk to somebody for a period of time and go, Oh, it's really this, isn't it? And they're like, Oh my gosh, it is that. And then we're allowed to go down that path and develop it and flesh it out. And so that just seems to be one of my my gifts. And I'm like, Thank you, God, I'll take that. So you just have to one of the things I come across a lot is, is people who have all this experience and they have all these different ideas and, um. They don't know what to do. They don't know where to go next. They don't know what to do with it all. They're working on five different things or ten different things and getting nowhere versus being able to actually narrow down to what really is important to them.
Brian Kelly:
That's that's mean. You're hitting. It's obvious you've been doing this for a while. Whether it was free or not, I can tell because that is often as entrepreneurs, that is one of our Achilles heels is that shiny object syndrome. It's like, oh, you know, we're in the middle of something. It may not be going the way we want as fast as we want. Has that ever happened? Like always.
Lisa Montgomery:
And then every day. And.
Brian Kelly:
You know, I got a call from a colleague and or they email me, you got to check this new tool out. I'm a tech geek and I go crazy with this stuff. I'm like, No, I can't. I can't. Don't don't succumb to it because I will go down a rabbit hole in my entire day will be gone if I do it. And I've done that. And that's one of the hardest things to do, is to be disciplined and stay focused on the task at hand. Like if you have clients, they're your number one priority research and development. That's not number one. If you've got an active client working on with them, they always take priority. Yes, you do need to continue to grow your company. Maybe hire somebody to do that for you and take that off your plate. But yeah, I can get that whole thing with too much. If they're juggling too many things in the air, it's difficult to go forward in any one of them or all of them, let alone any one of them, because the focus isn't there. Have you ever been through that kind of. Kind of situation, Lisa, yourself.
Lisa Montgomery:
Before. I landed here? Yes, exactly That. That's where I was like, what am I going to be when I grew up? I'm 62. I got to figure it out again. So, yeah, so it's it's it's very common. And I think it's interesting with entrepreneurs because they're not going to give up. They're just going to keep going and going and going and going. Right. They're just going nowhere. And I actually took the time. It took me about a year to develop what I wanted to do. So it took me a while. The thing that the thing you another thing that gets in the way with people is that they think that, oh, I know what it is now, so now I can just go do it. No, you can't just go do it. Really Think about what you want this to look like at the end. What is your vision? You had to really have something that's like, That's the golden egg. How am I going to get to the golden egg and how is it going to feel good going there? Because I just had a session with somebody today that was like. It's only your second session, but man, they've been amazing. And she just said she actually had tears in her eyes. She goes, Oh my gosh, this is the biggest thing I'm ever going to do. And she said, And it just feels like fun. It's just going to be fun. And I said, Exactly. Because it's what you're supposed to be doing. This is the thing you've been working toward your whole life up to this point, and you and I both know that will morph as it goes along. But that's what happens in business. It never ends up how you think it's going to end up. Isn't that.
Brian Kelly:
True?
Lisa Montgomery:
Yeah. And the other thing is, people, I have a sticker that I have up like multiple places in my house actually, that says, Will this get you closer to your vision? Will this get you closer to your goal? Because that keeps me from from the shiny object syndrome a lot is me just going, glancing up and going, Oh yeah, I think I'm just messing around now and I've lost my focus. Okay, let's go back to the thing that's fun that is going to get me where I need to go.
Brian Kelly:
Yeah Have you ever had it where you look at something that comes across and you're like, you have those thoughts like, I don't know if I should be going down this path, but then you think about it and go, But you know what? This might perhaps actually enhance or improve my current process and then actually go after it if that. Has that happened to you before?
Lisa Montgomery:
Oh, a million times, yeah. And sometimes I go after sometimes I'll go down the path and go, okay, that's really not for me, but that's okay, because it didn't take me down the path. I didn't go down the path for a year. I went down the path for a month or something. Right? Or you can say that with a partnership you have with somebody. It can be that too, where you're like, okay, I think this is the perfect person. And then what happens? It's not the perfect person. You realize that you have all these different things. That's one reason I rely on this Kolbe test so much because I can tell exactly I know exactly where we're going to match up. I know where our conflicts are going to be. I know how to help them excel. I know where I can excel. It's it's just a it's an amazing thing. And I have somebody that that actually does the test, has consultations with you. Oh, I'll give you her name afterward because you need to talk to her. She's amazing. But it's it's so helpful because it allows you just to like go, oh, it's okay that I'm bad at that or not even bad at that. That that's not my area of strength.
Brian Kelly:
Right. And that you should get someone else to do that for you.
Lisa Montgomery:
Yeah exactly. I'm like, oh yeah, that's my hire out list. I love it over there.
Brian Kelly:
So, okay, I've never heard of this Kolbe test thing. Is that accessible to all?
Lisa Montgomery:
It. Is it? Um, I go through Vicky Ebaugh who has no you to grow you because she's into she's a business coach as well, but she's also about you learning the best way to work with people and work for yourself. And I could give you her information. I think they're out there and you could and do it online for $55. Okay. The thing is, if you don't have a coach that teaches you what all those things mean, you won't. You'll only get about a quarter out of it. You'll go, Oh, okay, that's cool. That's neat. Yeah, I understand that, but you don't really get it. You don't really get that, like because I'm like super creative. I was like, Wow, that's a relief. I just thought I was kind of crazy, you know? It's just like, how can I keep coming up with all this stuff, you know? But it was like, Oh, good. This really is my area of strength. And that allowed me to go, Oh, this two hours I take in the morning is super important to me. You see what I'm saying? So it all kind of goes together with how things work. So I get off on a tangent. Oh.
Brian Kelly:
I asked you, so. Yeah, thank you. Um, and yeah, I'd love to get that information, um, to figure that, that sounds very intriguing. Like almost that you could use it to send your own people through your team.
Lisa Montgomery:
Absolutely. That is and that is something that she does. And like I said, I won't work with somebody like I won't have a partner. Every single client has to go through it. And because I'm just like, no, it makes it so much more beneficial to everyone that you can hit their strengths immediately, you know? And plus, you can see somebody if they're super creative, they're not the people who should be implementing something over here for you, even though they tell you they're going to be able to do that. So it's it's very, very valuable and it helps people work as a team a lot better, too.
Brian Kelly:
Yeah. Mean I've run into this with like, uh, spouse partnerships where one is very creative and the other one is more of the, the office manager, if you will. And so if I find out really fast, like, okay, I need to be actually at this point where we're at, I need to speak to the office manager and just keep being creative on the side. We'll come back to you in a little bit. But it's interesting because different people respond differently to the stimulus that they need to grow their business. But if they have a partner and they have multiple skill sets or personality traits, that it makes it a little easier. But if you need to kind of know who's who and who to target for which part of the business is it? Am I making any sense?
Lisa Montgomery:
Here you you are. No, I totally understand it because I've spent time on them and can look at somebody coleby and go, Oh, okay, I know. I know where we're going to run into trouble. Interesting. Where we could run into trouble. Like if I have somebody super technical and super strong that way, my super creativity will drive them nuts. If I don't pull it back, they can only handle it to this level. And if I go into it more, I start seeing the eyes glaze over and I go, Oh, I've gone too far. They can't handle all that, but can't handle listening to too much technical stuff. If you get way deep in the technical, I just my skin practically crawls. So, you know, it's just like. But now I understand why, you know? So that's good. It's so funny. I've been in those situations myself on both ends.
Brian Kelly:
Sending and.
Lisa Montgomery:
Receiving. Yeah, Yeah. Oh my gosh. They're like, Oh, I can't do this anymore. Like, oh yeah, I went off on that end. I'm sorry.
Brian Kelly:
I'll reel it back in. Let's get back to.
Lisa Montgomery:
Chunking this up a little bit. Oh my gosh, this has been so much fun. Oh. There's something I'd really like to mention quickly that I think is super important for entrepreneurs that they tend to overlook, which is they don't have a community that they need to find. They're too afraid to ask questions. They're too afraid to appear weak. They won't ask for help. And when they go into something, they don't find a community of really good people that will support them, that they can learn from and bounce things off of. So one thing, one reason Deidre referred me to you is because we've been in in my personal mastermind together for like two years. Okay. And so that is something where we get together and there are 4 or 5 of us and we're very creative. You know, we have a marketing person there. We have her. She's a video person, We have a hypnotherapist. We have somebody who's an event specialist. And then there's me and who knows what I'm all kinds of things. So. So but what I'm saying is, you know, it's like once I started going down the the spiritual. Tarot slash psychic road. I had to find that community. Because otherwise. You know, you're kind of lost. You're dead in the water. You aren't going to be nearly as productive. You're not going to be nearly as happy and you're going to be lonely. Yeah. And it's.
Brian Kelly:
Very important. And a mastermind group is perfect. I recently joined one and it's I'm a geek. I love tech stuff. And they're these all of these individuals are very astute technically, and they go out and they do research and throw out new tools. I'm like, My gosh, every time I always complain, every time I get on our mastermind meetings, they cost me money because I go off and go grab these services and I always have fun with it. So I gave them one back last meeting just a couple of days ago and they're like, Hey, you're costing us money right now. I said, Yeah, I like to give back, guys.
Lisa Montgomery:
Turnabout is fair play, baby. Yeah, No, it's all.
Brian Kelly:
Good and all fun and it's so important. Yeah, they have a mastermind. Now, I do want to you mentioned the word tarot, and I wanted to address the elephant in the room for some people because you and I had this chat before the show and I loved how you addressed it. So there are many preconceptions when that word or tarot card reading comes up. A lot of it gets into occult and other things. I don't want to go down that path, but I would like to hear from you, Lisa, to tell everyone else what your approach, what your use of it is, and kind of just lay it out in layman's terms and kind of ease everybody's mind on how it is you utilize that.
Lisa Montgomery:
Okay. Yeah, it's it it is an interesting thing because it has been perceived and actually been presented for a long, long time. And it's this big, mystical, scary thing and horrible things are going to happen to you. I use it as prescriptive, not predictive. So it's more of a okay, here's here's what I'm seeing coming up. But so what does that mean to you? Like it looks like, you know, you're struggling like you're really you're really blocked and you're not able to break through something. So let's talk about that. It's that's all it is. It's just going down that path. It's not like, oh, the death card came up. You're going to die. So no, all that means is your mindset screwed up. It means that like you are not focusing, you are not thinking about the things right, the way you see what I mean. So it's really more that's how it's used, That's how I use it. That's how many people use it. And it has come into a lot of business coaching. Now it is. I have a gentleman I work with in Ireland and he has a company called Celtic Tarot Therapy. I think that's what it is. Celtic tarot therapy anyway, I should know anyway. But um, but he's been, he's been a psychotherapist and he's getting his PhD in psychotherapy right now and he's an amazing tarot reader and so he brings it in to that as well. It's just another tool. It's just a, it's in my toolbox. Yeah.
Brian Kelly:
And so I love it because the way you say it's predictive and not mean it's prescriptive and not predictive. I got it backwards and I love that because it sounds like you just are identifying where they are at today. It's nothing in the future. Like, whoa, I can tell what it's going to happen to you. It's not that. It's like, Oh, this is where you're at. Let's just address that and have a discussion about that and see what that is about and what is there anything we can do to help you in that stuck state, whatever that happens to be?
Lisa Montgomery:
Right? Exactly.
Brian Kelly:
It sounds simple. It's not woo woo. It's not witchcraft. It's not sorcery. It's not divination and all this other stuff. Everybody that I've read on online in the way in the way that you utilize it. And that's why I wanted to address that elephant in the room so that people can kind of decompress like me. I wondered I asked you about it before we started the show. Like I was curious, do you get people that come on and go, What are you talking about? Tarot?
Lisa Montgomery:
I'm glad. I'm glad you did, though, because it is. It is. It's a new day. It's a new day for tarot, really. It's a new way of being. It's so many people are learning and so many people are learning the right way. And I've worked with a gentleman in the UK. He has an academy that's he's like been the top tarot reader in the world for a long time. He's just like, cool dude. But he's just a businessman too, you know? He's been doing it for 40 years, but he's an amazing businessman and and we spend a lot of time with it and people who are doing it properly really, really, really care about the people. They are doing these readings for this. They truly have a big heart and they want to help people. And so it's not the, you know, give me your 20 bucks and I'm going to tell you what your uncle is doing, you know, kind of thing.
Brian Kelly:
It's really interesting because I became certified in neuro linguistic programing NLP. I actually recorded three hypnosis CDs of my own. And the thing is, is no matter what approach or tool, I love that word that is being used. It can be used for good or it can be used for bad. It's up to it's about the person that is actually using it. And that is what that's the most important part, is knowing that person, getting to know that person like Lisa, as you can tell and as I can tell, has your best interest at heart. This is someone you can trust. Nlp can be used for bad, so can hypnosis. It can be. So it really comes down to the vehicle. The person that is utilizing these tools and how they're using it. So but, you know, I went through a lot to learn NLP and hypnosis. I used to be like this and get away from me, Satan, you're not going to change my my faith because that's what I felt about it. That's what I believed. And it turned out to be nothing like that. Nothing of the sort at all. And I think we just lost Lisa's feed on video. Can you still hear me, Lisa? Well, actually, this is a good time. What I'll do is we'll segue over into a the prize giveaway and then hopefully we'll get Lisa back on. And if you can hear me, Lisa, you may want to just hit refresh and come on back. We were having some technical difficulties in the very beginning, and that's okay. That's what happens when you're doing everything online. And so what I want to do is I promised everyone who stayed and watched live until the end that you could win a five night stay at a five star luxury resort. And I cannot wait to see who that's going to be. I'm going to put it up on the screen. Now. Remember, you must be watching Live to Enter. So do yourself a favor. Write this down and hopefully we'll get Lisa back to ask a closing question. She also has a gift to give to you as well.
Brian Kelly:
And we'll address that here in a moment. Hopefully we can get her back. And so here's the prize. I'm going to put it up on the screen. So write this down. The URL, the Web address is report am forward slash vacation, all lowercase R.I.P. that stands for Reach Your Peak, which is my company name Reach your peak report M forward slash vacation. Oh here Lisa in the background. We just can't see her at the moment. That's great. Hope we can get her voice back, at least here in a moment. Yes, I see a message coming in. All right. She'll be back. Oh, cool, cool, cool. And so you want to go there after the show is over and enter to win? We will be monitoring the entries after the show is over. But again, you must be watching live. We know when they come in if you're watching live or not. So go ahead, go to report for vacation. Write that down and then enter to win when the show reaches its conclusion. All right. How are we doing, Lisa? Are we coming back?
Lisa Montgomery:
Can you hear me?
Brian Kelly:
Yes, I.
Lisa Montgomery:
Can. I don't know why you can't see me. I don't know what's happened. So I'm sorry. That's all right. I don't know what happened.
Brian Kelly:
We have a beautiful picture of you holding up a very, very beautiful young lady that is just wonderful.
Lisa Montgomery:
My granddaughter.
Brian Kelly:
I'm sure she's a cutie. Yeah. So you did have a gift for people. And I wanted to bring that up and let you explain it and take it away. Can you see me? Can you see the show?
Lisa Montgomery:
Can I can see the show. Okay. I just don't know what's happened here, so.
Brian Kelly:
All right, I'll put up the gifts so you can take it away and let people know how they can get this amazing, amazing offer.
Lisa Montgomery:
Yeah, I'm just going to give away a annual tarot reading, which are really, really fun to go through. And we go through kind of what's happened in your last year and and look forward to see how things are going to look for the next year. And they usually take about an hour and there are loads of fun to do.
Brian Kelly:
Sweet. And then the next piece of that is when Brian gets his stuff together is the way to schedule.
Lisa Montgomery:
Yeah, you can just you can email me at the let's chat at the guideline or you can fill out the form that should be where a website is and contact me that way. Or you can even just message me at the at my phone number there. That's the 801388 5700. Any of those work.
Brian Kelly:
Okay. So for those of you listening it's let's chat at the guideline.com that is the email address her or her web address is oh there you are is the guideline.com and that is where the form is that she mentioned along with the phone number she just spoke out loud is 801 3885700. So you have three different ways to get a reading from the amazing Lisa montgomery who I can tell is just a gem of a person who has your best interest at heart and and obviously getting results. She has people coming on saying, so as we're doing this show. So if it's a fit for you, some of you may still have that that hesitation. That's okay. Not everybody's a fit for everyone. I've interviewed a lot of people on this show. It's going on five years. And I can tell pretty quickly, like you so astutely said, Lisa, you know, in the first five to maybe 15 minutes, if someone's going to be that kind of good person or not, that's a fit. You are one of those good people that.
Lisa Montgomery:
It was obvious.
Brian Kelly:
So obvious to me anyway. And not to say I'm the end all, be all of of knowing and reading people, but it's worked well for me over the years.
Lisa Montgomery:
Back at you, though. We could have a lot of fun if we lived close. Yes.
Brian Kelly:
Which may happen soon. Well, it's not me. It will. It will not me. It will. It's going to happen. I cannot wait. So, yeah, there's a big story behind that. But we won't go down that rabbit hole. Um, we went over a little bit of time and I always end every show. Lisa with a very wonderful question. And the thing about it's wonderfulness is it's become a very powerful one, not because of the question itself, but because of the responses. And a very cool thing. I started doing it kind of randomly in the beginning of the show years and years ago. And I it wasn't every show that I asked this question, but when I did, I was like, Wow, okay, that's another interesting answer. I'm going to make this the closing question of every show. And with your permission, later. Lisa What I will do is make a compilation book of everyone's answers into a single book. And the title of the book will be the title of the question, which you'll know here in just a moment, but I'll get your permission first. Of course, the cool thing, there's two cool things. There is no such thing as a wrong answer. It doesn't exist. There's no way to fail it. It's not a test. And the second one is just the opposite is true. The only correct answer is yours because it will be unique to you. It will be correct. It will be beautiful. And if you get it right away, it's like, Oh, I know that. Or it could be five, ten, 15 seconds a minute doesn't matter. That's still perfect because it's your answer. So now that all the pressure is off and the curiosity is at its height of what the heck is this question going to be? Lisa, are you ready?
Lisa Montgomery:
I'm ready.
Brian Kelly:
All right. Here we go. Lisa montgomery, how do you. Define. Success.
Lisa Montgomery:
Being as authentic as you possibly can all the time. That's it. Because it comes from your heart. Come from your soul. And if you're hiding and not being your authentic self, that's not doing anybody any good.
Brian Kelly:
I love it. And so does the airplane. Yes.
Lisa Montgomery:
Yes. Thank you so very much.
Brian Kelly:
Oh, my goodness. Lisa montgomery, you are an actual absolute treat, a pure gem. I cannot wait to visit you in your home when we make our move to be close to you. That's why we're moving, just so you know. Um.
Lisa Montgomery:
Yeah, I know.
Brian Kelly:
Hang out with you and your husband and have a good time. That will be fantastic. I appreciate you. Thank you for coming on. I know it's late where you are on the East Coast. There was a hint of nine, almost 10:00. Thank you so much for providing such incredible value, such wisdom, such and just for sharing yourself because, you know, you put yourself out there. That's another trait of successful entrepreneurs. There is a level of vulnerability, transparency that is an absolute must to become successful. Otherwise people won't get to know the true you. And if they don't get to know the true you, they won't know, like and trust you deep enough to be a client or even a long term client at that. So appreciate you, Lisa, very, very much.
Lisa Montgomery:
Back at you. This has been loads of fun. Thank you for having me.
Brian Kelly:
Oh, my goodness. Yes. All right. I hate to I hate to end it, you know, separation anxiety time.
Lisa Montgomery:
But on behalf of the.
Brian Kelly:
Amazing Lisa montgomery, I'm your host, Brian Kelly of the Mind Body Business show. Cannot wait to see you all again. Next week, we'll have another amazing guest. I don't know. They have a tall order to be better. Anything close to Lisa montgomery? We'll see. But until then, everyone, please do do two things. Just two things. Real simple. Number one, go out and crush it and serve others. And number two, above all, please be blessed. Take care, everybody. Have a great one. So long for now. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Lisa Montgomery
Lisa Montgomery is a name recognized by some of the most prestigious women in business, and that’s for good reason. Starting her career in 1999, after leaving her government job, Lisa began her own business in web and graphic design. As the fates would have it, by listening to her design clients, she noticed a gap that needed to be filled in the travel industry. Going on to bring in $1.5 million+ in sales annually, Lisa worked in an industry that she loved, got to travel extensively, and still had time to make others a priority. She has been involved in women’s leadership, she’s spoken at conferences, and she even received a Leadership Excellence Award from the Women’s Prosperity Network. Taking her years of experience and expertise, Lisa now coaches women in business, using her toolbelt full of gifts, to lead entrepreneurs to their highest potential.
Connect with Lisa:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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