Special Guest Expert - Live Streaming Panel: Video automatically transcribed by Sonix

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Brian Kelly (Introduction):
So here's the big question? How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back, work dedicated, determined, and driven - How do we finally break through and win? That is the question and this podcast will give you the answers! My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. This is going to be stellar. I kid you not. We don't have just one guest, not two, No, no, no. We have five guests and they are all experts in the field of live video streaming. I am going to dig deep, pick their beautiful brains, and they are going to give you the secrets that make them so successful in this and unbelievable technology. That many people are now coming to due to recent events. We all know what that means. The MIND BODY BUSINESS Show. What is that all about? It is about the three pillars to success. In my now, fifty-six years on this earth, I spent the last ten, or so, actually studying only successful people. What made them more successful than someone like me? What was it that... What were the qualities? They are just a human being. During these ten years, or so, of being with mentors, of actually meeting authors, reading books of other authors that may not be with us, going to seminars of prominent and successful entrepreneurs - I found there were three patterns that developed. You might guess where those three patterns might lie? Yes. In mind, that's mindset. Those that have achieved a great level of success had really worked on and developed a very positive and flexible mindset. Then body, it's all about taking care of yourself, literally, your physical body. That's eating right and exercising on a regular basis. Then there's business, and business is multi... multi... Multi-faceted. It includes things like marketing, sales, team building, systematizing, leadership, and I could go on for a very long time with different skill sets. What happens is all of these successful people I studied had mastered the skill sets. Here's the trick! Here's a secret. They don't master every single one of them. If they master just one, then they can delegate to others who have mastered the skill sets they don't currently possess, and that is the skill set of leadership. I'm not going to go too deep into this. We're going to jump right into our wonderful panel. They're all sitting, standing, waiting, clapping, cheering, and they can't wait to come on. And I can't wait for you to meet them all. So with that, why don't we just do that and bring them all on. Go ahead unmute yourselves my wonderful peeps. Here we go! There they are. Ladies and gentlemen, the amazing, live streaming video expert panel. WHOA! Yes! How are you all doing tonight?

Leo Mindel - Sotic:
Really, really, really good!... (Other experts answering in the background)

Brian Kelly:
Alright, I am going to briefly, quickly, introduce each one of you. Hopefully, I do you justice. It's going to be what you gave me, so it has to do justice you get this right? So Jason Nast is one of my best friends in the world. He is the co-founder of 'The Big Insider Secrets'. He spent over thirty-five years in marketing, working with top agencies, products, brands, and generating over a billion with a 'B' dollars in revenue for his big brand clients. This is was a last-minute Bio submittal... And over one hundred and seventy million in actual sales. There's a lot of zeros. Revenue to non-big brand companies, so that's pretty impressive. His specialty has been in direct response marketing. That means TV commercials, where he is a Clio Award winner. As seen on TV, you've all heard of that. Two-time marketer of the year in that. Radio, print, billboard, email, texting. And more. I'm getting tired! Offline or online, there are secrets the big insiders don't want you to know. The who, what, where, why, when of marketing, and most importantly - the HOW. Ladies and gentlemen, Mr. Jason Nast, welcome to the show my brother.

Jason "The Big Insider" Nast:
Thank you! Thank you. Thank you.

Brian Kelly:
So great to have you... Next, the lovely, Janine Suvak. Oh yes, we've known each other for a long time. At least, what, ten minutes now? It's been phenomenal! Former US flight surgeon...This is phenomenal, ladies and gentlemen, and combat veteran. She is Dr. Janine Suvak, she is an author, consultant, recognized expert in leadership...Oh, we just talked about that... and peak performance... Hey, I love that name it's part of my business ...in high-stress environments. I can only imagine. In demand for military aviation accident investigations. Wow! Janine now uses her problem-solving experience with systems, and human factors, in organizations to help businesses succeed. With that, welcome to the show, Janine Suvak. (Clapping)

Janine Suvak:
Yay, so happy to be here. Thanks, Brian!

Brian Kelly:
You are all amazing. By the way, this was a last-minute collection of these fine individuals. We had a last-minute cancelation of a certain guest. They had a family emergency. This stuff happens, and so I'm really thankful and appreciative to all of you, all five of you for coming on at such short notice. I'll get it out...By the way, Janine hails from around the Houston, Texas area. Jason is in the Arizona area. Leo is from the UK. I'm going to introduce him next. Which is in London. Pepé is currently in Orlando, Florida. He's from Brazil. Rosanna Ro Catalano is from Tallahassee, Florida. We've got him from all over the place. I love this! This is phenomenal. Leo the man, Leo Mindell, has been involved in the world of online sports and streaming. This is very interesting to me since the late nineteen nineties. A survivor of the .COM bubble, oh that was a tough one. The first live event he streamed was a professional soccer match for a top European tournament in 2001. 2001, Ladies and gentlemen. He then built a successful agency helping Olympic Federations deliver online. He has now pivoted to delivering online streaming for religion and politics. Two things, not very easy to mix. I love that. Welcome to the show Leo Mindel, and thank you for coming on.

Leo Mindel - Sotic:
Thank you!

Brian Kelly:
What is it? 1:37 in the morning where you are right now?

Leo Mindel - Sotic:
It is. It is, yeah.

Pepe Figueroa:
Wow!

Jason "The Big Insider" Nast:
He looks wide awake!

Brian Kelly:
He was surprised.

Leo Mindel - Sotic:
I was.

Brian Kelly:
Yeah, we've got to get some of that tea you're drinking man. That's, got to be good stuff!

Leo Mindel - Sotic:
It's Coffee! It's coffee, coffee, coffee all the way.

Brian Kelly:
I love it. I don't think I can survive on caffeine, it just isn't enough. Alright, on to Pepe Figueroa. He is a DJ, music producer, photographer, videographer, video editor, video engineer, and nowadays specialist in live broadcasts. There's a lot more to him, but that's all I got.

Pepe Figueroa:
Yeah, that's good!

Brian Kelly:
...Well, you can tell by his background, he may do this more than once or twice in a month or so. Yeah, he might do it on occasion.

Pepe Figueroa:
Thank you! It's a pleasure to be here.

Brian Kelly:
Yeah, thanks for coming on man. You got it all, the sound dampening materials, the different colors. It's a gorgeous setting. I love it! You are all gorgeous, you're all phenomenal.

Pepe Figueroa:
Thank you!

Brian Kelly:
Then we have 'Ro' because that's what she likes. Ro...Rosanna Catalano. I love that last name. It just rolls off the tongue. Catalano. I could say it all night. I might just do it. Catalano. Catalono. (Laughing) Rosanna Catalano's varied background as a lobbyist, trial attorney, television news producer, Professor, University Dean, career coach, and Chief Agency Administrator. Allows her to provide her clients with a unique perspective and skill set for solving problems, storytelling, and creating successful strategies. This is a powerhouse lineup, ladies and gentlemen, that I have on this wonderful show. I love what I get to do. And yes, Jason is the biggest powerhouse, he's raising his hand because he knows it. (Laughing)

Jason "The Big Insider" Nast:
I have a question?... actually I have a statement! That is, you know, you were able to pull this together at the last minute Brian, and that really says a lot about you as our host, because you have these connections. You have these most amazing people in your life, and you bring these amazing people together so wonderfully, and so if I can take half a second and just tell everybody that Brian Kelly... Yes, he is a dear friend of mine. We've worked together. We've done lots of little projects together, but this guy is truly an amazing person. A powerhouse, and so if you don't know him, you're watching this live stream, get to know him. He's the most approachable guy I know, and he does everything in his power to help you take your business to the next level. So make sure to subscribe, comment, and share.

Brian Kelly:
Ok, please stop! (Brian says Jokingly) Please stop! No more...

Jason "The Big Insider" Nast:
No more... (Laughing)

Rosanna "Ro" Catalano:
That's a good friend right there!

Leo Mindel - Sotic:
Yeah, a very good friend.

Brian Kelly:
He's one of my best, I'll tell you. Definitely. Oh, Dominique Brightmon, is in the house. He was on the show a little while ago. Oh, and there's a guy, that you guys may know? There's a guy named Leo Mindel that commented and looking forward to the discussion. It's an amazing young men out of the UK area. I love that guy! We go way back.

Leo Mindel - Sotic:
I like the 'young' you can keep using that! I don't feel it anymore...

Brian Kelly:
I love it! I want to dive deep with all of you, and I want to find out from each of you your opinions on what is working today and why. When it comes to live streaming. As you all know, due to recent events, we're all locked down, so to speak, and people are flocking to the live video scene now. You've all seen it. All the comments, and people that are new they don't know how to do this in a proper way because it takes more than it looks like it takes on a surface. We're all nodding our heads going, well, yeah, there's a lot to it. It's difficult, so I want to go around the horn. Real quick, I'll just start with the same order we went with. Jason, when did you really start live streaming? It doesn't mean you have to have gone and started in 1901, like Leo, and then done it every year since... I said that on purpose 1901 (Laughing)... But when did you start? When did you first start doing live streaming and then why? That's the first question to Jason and then you'll all get the same question.

Jason "The Big Insider" Nast:
I've been a beta tester for Google and Microsoft for years and when Google first came out with the Hangouts Live, that's when I started doing Live Hangouts. Then an associate of mine, Alex Mendozayoung, he's like the hangout life guru guy. I actually went to a live training, which he charged, I think it was two thousand dollars for training in house, or a thousand dollars if you wanted to stream it live. I watched him actually drop this thing live. It was incredible! I was like, this is something I need to incorporate into what I'm doing. That's really when I started doing a lot more live streams after that.

Brian Kelly:
Fantastic! Thank you, kind sir. On to the next, in a moment, as I switch things around. This is fun. This is a lot of fun. This is different for me. Not everybody's name is Jason Nast so we'll make sure we get that cleared up.

Jason "The Big Insider" Nast:
There you go.

Brian Kelly:
It's not so bad if it were, you know, they'd be all right. Janine, same question. When did you start live streaming and what brought you to it? Why did you start doing that?

Janine Suvak:
Well, I just started live streaming this year actually, but because I generally work behind the scenes helping people with their systems, I have helped my clients with live streaming for quite some time. It seems kind of silly that I would help them and not do it myself, so there I went.

Brian Kelly:
Fantastic. That's what I love, we're going to have a good mix of grizzled veterans, like the next one I'm about to bring up, and and those that are just starting. But all have great entrepreneurial acumen, background, experience, and all bring a lot to the table. Alright, Leo, up to you. When did you start Live streaming? You kind of gave a hint. What got you to start to do that? Why did you?

Leo Mindel - Sotic:
So as I mentioned earlier, or I work you mentioned earlier, I work in the professional sports industry. So I work for a number of clubs, governing bodies, and federations doing their websites. From there, we ended up doing some live events using things like a real player, Windows Media Encoder, and all these sorts of things that have long since gone into the distance. The first live event, as you mentioned, which is Celtic in the UFA Cup. We claimed we had over ten thousand people. I can't see how any of them on a 56K dial-up could have seen anything. That was what we did, and then from there, it's just moved on and on and on. I've been a big user of things like various different software packages, that you end up encoding on wire cast, and all these things. But for the last three or four years, I've been doing more, and more, on a regular basis in the religious area. I work for a number of synagogues and I've worked for some churches as well, bringing there stuff online. Then, as with everybody else, at the beginning of the lockdown, It just went into overdrive. Now I'm doing about four or five events a week. Mainly producing for people and doing all the work that you're doing, Brian, behind the scenes. Those of us who use the buttons behind know that we can make it look smooth, but you're sitting there going all of this at the same time?

Brian Kelly:
Yes! It's... You've got to be the talent, the director, the producer, the marketer, the graphics designer, and you name it. If you go that far.

Leo Mindel - Sotic:
I have the access to more Facebook pages than I've ever, ever known of...

Jason "The Big Insider" Nast:
Brian's wonderful does those craft services though... She takes care of that.

Brian Kelly:
We need to up that limit to the live streams that we have currently from eight to like twenty-eight or thirty. Right?

Leo Mindel - Sotic:
Yeah.

Brian Kelly:
Alright, Pepé same to you, how long ago did you start live streaming, and what was the driving factor behind you deciding to go down this wonderful path that we're all on?

Pepe Figueroa:
Oh, well, I started live streaming... Well, I first did radio, like web radio. So I started doing that because, at that time in Brazil, we didn't have the bandwidth, the Internet being that good. But I started doing video, like really live streaming with Tweet... I think it was Tweetpic or Tweetcam. It was kind of a little software, like a little app, that you can go live on with Twitter accounts, something like that. Then I started doing that just because I wanted to promote myself, my company at that time in Brazil, so that's why I started. Then I went to Google Hangout. I went to all of these different software doing a live stream.

Brian Kelly:
Fantastic, so what year, if you were to remember did you start all of that?

Pepe Figueroa:
I started my YouTube channel in 2007, so I think I started around 2006 or 2008, something like that.

Brian Kelly:
Sweet! Sweet. You know what... Jason, I forgot to mention and so I'm going to mention it right now because Rosana we're saving like the big reveal for last here. This show...

Rosanna "Ro" Catalano:
Do I know it? (Laughing)

This show is actually sponsored by this gentleman to my left, and his company, the Big Insider Secrets. Look at his hat, he's got the Big Insider right there, and what he has enabled us to do is to give away a five-night stay at a five-star luxury resort because his company has sponsored us. And so stay to the end, those of you watching live, this is for the viewers only, Yes, that's right. You stay on live to the end. I will show you exactly how you can enter to win. We get to give away one of these every single week of our show because of this man right here. So stay tuned! Yes, you will be free to move about the country, and hopefully the world, hopefully very, very soon. So definitely want to stick around for that one, so thank you Jason.

Jason "The Big Insider" Nast:
We've just added a bunch of U.S. destinations as well, so it's not five-night though, it's only three in the U.S., but there's a ton of them. So yeah, we'll make sure all the US is available for you as well.

Brian Kelly:
Alright. Now that we have built up the big moment. Catalano. When did you start streaming Rosanna, and again, what drove you to do that?

Rosanna "Ro" Catalano:
So I'm one of your newcomers to live streaming. I started actually during the pandemic, but I am not new to storytelling. I have a background in television news, and I was a television news producer, and as a trial attorney, and lobbyist, I have been putting stories together for clients for, nearly more than two decades now. So I'm not new to storytelling, which I think there is a huge element of that when you're producing shows. So we started with my company doing the live streaming during the pandemic as something that we needed to make sure that we were still in the hearts and minds of folks. From there we've been approached by many people and now we have multiple clients and do this, four or five times a week, for a number of clients. So it's been wonderful!

Brian Kelly:
Fantastic! I told you she was worth the wait. All-staThe all-starr. All-star crew right here. Oh, my gosh, I'm like a kid in a candy store right now. This is so fun because of you guys. You're amazing and gals, I mean that collectively. So I can tell there's several of you that live streaming has had an impact on your businesses. I'm going to open this up to whoever wants to speak first, but let's raise hands so we don't step on each other audibly. In what ways has live streaming helped your business? What has it done for your business to help it go to the next level? Whatever it is for you. So who wants to go first? Rosanna, Yes!

Rosanna "Ro" Catalano:
I'll go first since I was last, last time. I'm happy to go first this time, so, you know, this was a pivot for us. We have been to some extent I should say, we had been doing some consulting with businesses and helping them get to the next level. Whether that was in the legal sense or leveraging government resources to help their businesses. This was a way by using the live streaming to help people grow their business and also have that real Internet presence that everyone wanted. Quite frankly, everyone was looking for a way to connect. You can't take that away from us. We're still all very human. Even though we've all been isolated and alone. That need for connection was something that people wanted and we immediately jumped in, headfirst, and so our company has taken a little bit of a pivot here with this, but I think we're going to keep going with this. We're now being asked to do virtual conferences, so we're in it to win it now.

Brian Kelly:
I love it! I love a big success story or even small success stories, I don't mind. Jason Nast your up.

Jason "The Big Insider" Nast:
I actually have two things. One, is obviously, the way it helps your businesses is bringing exposure. It's a definite increase in ROI, even if you're not like selling or doing anything on your live stream. It's just the recognition that you get from doing the live streams that it actually benefits your business and the bottom line. But I've got the other side of that as well. It's also hindered businesses and I'll tell you how that's hindered my business. We were just getting ready to launch this big membership site. I spent a year working on, building it out. Then when Covid hit, everybody and their brother, started doing live streams. I'm not talking about the quality of live streams like we're talking about here, but I'm talking about people walking down the street with their dog trying to say, look, I'm getting out for a minute. It flooded Facebook, YouTube, all these things with these live streams, that were kind of meaningless, I hate to say it that way, but they really weren't talking about anything. They weren't talking about substance. They were just sharing their daily habits and their food or whatever. And because of that, it just seemed to really water down the market for the first month, month and a half. After that, things kind of feather it out, and fluff worked its way out of the system. Now it's a time where really live streaming is really starting to come back up for the professionals or people who take it seriously. So it was an interesting big boom, and then also at the same time, we're kind of hurt a lot of the regular streamers as far as business goes.

Brian Kelly:
Big boom and a big burst. Who is next? I know we've got a couple more in here that have had a significant...

Pepe Figueroa:
Well, I can go. I was working for a big company here in Orlando, that rented a lot of equipment, and I was doing a lot of AV, so a lot of shows and things like that. So in the end, I was furloughed. Then I was, yeah ok. I love what I do. I love to be with video, with cameras and all of that. I'm going to continue doing my YouTube channel, but I need to start doing making some money, and then I started teaching people how to go live. Like sharing my knowledge. Like how you can have a good camera, a good microphone, how you hook up everything, have good lighting, and all of that. Because a lot of people are doing zoom and go-meetings, all these different softwares. Software starting to get bigger and better. You know, we have Streamyard. We have a lot of things right now. So we have OBS, we have Wirecast, we have a Venmix, so it's a lot of things that people need to through and say, hey, what am I going to use? Which camera? Which microphone? Which software am I going to use? Then you need to know for what do you want it? You just going to use it for a zoom meeting, are you going to teach something? You want to have a background, like with a green screen, or you want to have I don't know a PowerPoint? So there are a lot of things that you need to really know, and so I just like helping people doing that right now. This is a really challenging time, at the same time, it's really good to see that we can continue making money.

Brian Kelly:
We've got a couple of comments rolling in... This one is giving me a little chuckle. Fiz you know him, Jason...

Jason "The Big Insider" Nast:
Yeah, I haven't seen him in a while.

We can actually recognize each other if, you know, we had a pre-check before... Then we have a shout out for one individual on this broadcast, Joy is saying, "Rosanna is a rockstar! She also has a fantastic podcast in Floridaville." Thank you for coming on, Joy. I appreciate you, for participating. Leo, you had your hand up a moment ago. I know that you've got some great...

Leo Mindel - Sotic:
Yeah, I think I take it from when the others have said. It's been a really interesting roller coaster, with what's happened. With the lockdown, when it started over here, Very, very similar. People didn't know how to go online, how to use, how to... and where I was being involved with churches and synagogues, They just stopped dead! It was like literally, they didn't know what to do. What we were actually seeing is that the people involved, the ministers, the rabbis, they either can pivot to do this, or they can't. Some of the guys that really could in the past, who could work in a roo, have found that they couldn't actually work online. And so we've been helping a number of those to actually reengage and reconnect with their communities. That's on the one side. On the other side that we had is we suddenly because we've been doing this for a long time, it's like, can you help us out? My partners have got backgrounds in doing live shows and involved in theater, and so we literally are running off our feet with people who go we need to bring our business online. And that has worked out really, really well, but I think there's a comment that's come from others, It's doing it professionally. The word that we hate is 'ZOOM' because when you see zoom, when you see stuff that goes out on Zoom, it's so poor, it's so, so poor and has no brand values. I really don't like it.

Brian Kelly:
So what's your real opinion on that, Leo? (Laughing)

Leo Mindel - Sotic:
Yeah, it's a bit on the fence on Zoom, I might add. They're trying to play catch up. It's very interesting. It's the best product out there for a meeting. It's absolutely a killer product for a meeting and for keeping your family in contact, but when you're trying to do something like this it just falls apart. It falls apart.

Jason "The Big Insider" Nast:
Have you used Google Meets for business meetings at all? Because Google Meet has been doing pretty well, too. I've been testing both of them.

Leo Mindel - Sotic:
It's interesting because they went through a period over here... because they dropped everything for a while. Just dropped it at the wrong time. I mean, let's be blunt. The reason Zoom worked so well is they had no security. It was like the lockdown hit and you didn't have to have any security to get into a Zoom meeting. So everybody could get in and that was their killer thing. Everybody else was trying to do... You know, we were all trying to remember what our Skype handle was. It was like nope, I can't remember. Can't remember, forget it. Forget it. Don't want to know.

Brian Kelly:
Well it's interesting you talk about businesses that pivot, you know, there's been churches, religion, and politics. Those are two huge areas. Musicians, I found also only a very few of them are really doing well, as far as quality. I know of one... My wife and I, actually put aside five o'clock every Friday night, for one of our favorite smooth jazz artists, Brian Culbertson. This guy, I had no idea what a geek he was in a great way. Tech geek and he's actually using OBS. Which many of I'm sure familiar with, and I've used in the past as well. He's using the stream deck interface that I use as well and this guy has got it down. He's got multiple microphones, probably five camera angles, he's got sponsorship, he's got he's started a new membership site, and he's got over, what was it? It was over three thousand people watching live every show. It's amazing! The guy's crushing it, I hope. I just love to see this, you know, an ingenuity that people have when times like this come. Like you, either you come up with a solution or you die financially.

Leo Mindel - Sotic:
I think you've hit it. You hit the nail on the head. People who were at the top of their game, suddenly being toppled over by people who just came out of nowhere, who can do things that they just didn't realize they can do. That's always the advantage in some of these times, is can you pivot? Can you do this? Can you learn a new trick or do you sit there and wither and die?

Jason "The Big Insider" Nast:
Another artist that is doing really well with the live streaming and the broadcasting is Sammy Hagar and the Circle. They've been doing some amazing stuff. It's like all of his bands are at their home in their little backrooms just doing the recording and stuff, and then they mix it all together. It's just brilliant! It's beautiful. It's pretty...pretty powerful when they do stuff like that.

Brian Kelly:
I could have sworn you said all in their bathrooms, I was like???

Jason "The Big Insider" Nast:
Well, actually one guy does play in his bathroom. He plays in a fairly large bathroom, because he has all his clothes that are sound detonating for him.

Rosanna "Ro" Catalano:
I was going to say it might have good acoustics.

Brian Kelly:
Yeah... I was going to say he'd have his walls papered like Pepé there. You know just covered. So, hey, one of the things I've noticed also for people like us that do live streams on a regular basis. That have shows like this. The key is to getting viewership and getting engagement and getting... and whether it's live, whether it's after the show, and when we repurpose it to recorded platforms like YouTube, these go there automatically, but now you need to pull over. You can see them, but for you, and I'll do the same thing is just by a show of hands, One of the keys to any business is marketing. It's the lifeblood. You know, without marketing, you cannot succeed. Successful marketing, I should say. So for whoever wants to go first, What have you found thus far for live videos specifically to be your number one go-to when it comes to marketing a live show?

Janine Suvak:
Number one...it's like there are so many things.

Jason "The Big Insider" Nast:
So I'll talk real quickly about that. One of the things I found, the most beneficial for getting views, and Brian knows this as well, Scheduling, scheduling, and scheduling. When you schedule your broadcast, Google will... If you're scheduling a YouTube, Google will actually help you get viewerss for it. Same thing with Facebook, if you're scheduling it, Facebook will help you find viewership for it. So I know personally from those two, but I'm sure if you're scheduling it, you have a regular schedule. If you're a gamer, kind of a guy like that and you're doing Twitch, and I know Brian broadcasted Twitch as well, but if you're a gamer and you're doing twitch you're going to get more organic traffic from just because you scheduled it. Of course, Brian knows for me, I mean, if you have a list, making sure to remind your list constantly that you're going live, when you're going live, what time you're going live. And then, of course, I also do a lot of texting, as Brian does as well. Texting last minute. Hey, we're going to text out. We're going to go live. We're going to go live. So to drive viewers for the average person organic, just schedule. Make sure your scheduling and letting your people know you're scheduled.

Leo Mindel - Sotic:
I'll take it even further. Make sure that you say to people to click on the subscribe when they watching. Click on the subscribe or click on the like on Facebook. If they click on the subscribe in YouTube, then if you explain to them to click and open it to click on the little bell and make it say (Bell Noise) that is a killer. You will double the number of people watching. If you can get them to do that. Then do the like and you get them liking any of your videos, open up on Facebook and then invite them to like your channel, like your page. Make sure you're actually going to a page and not to your own profile. It makes a huge, huge, huge difference because then people can share your video, otherwise, people can't share your videos. That makes a big difference. Then you build big, big audiences.

Pepe Figueroa:
You go Janine...

Janine Suvak:
Oh, I was going to say I would add to that... It's not just the scheduling but schedule consistently. People get used to when they're going to see you and meet up with you. Then that starts becoming a part of their routine too.

Pepe Figueroa:
That's correct! I was going to say to all the kind of graphics that you're going to use too, like the thumbnail, even your title, it needs to be really good. You need to just check what's trending and try to use those words and hashtags and all of that. So that's helped a lot too.

Brian Kelly:
Fantastic.

Rosanna "Ro" Catalano:
Yeah, and I'd like to add to that. We like to use our guests, so the guests that come on the show, or some of our clients shows, we talk to them about, hey, everyone's got a fan club, everyone's got, friends and family, make sure they know that this is coming on tonight. Make sure you tell them. Make sure they subscribe. So really pushing it with the people that are actually providing the content, we find that that really does drive up the numbers.

Janine Suvak:
If you can make that as easy as possible, I mean, just even reminding them to say that if you can give them the one-sentence reminder that they just have to cut and paste, that makes it more likely that they do it.

Brian Kelly:
Yeah, I've actually built into an automated system of mine, and you were last-minute guests, so you probably saw it might have said expedited somewhere. However, a guest that comes on is planned well in advance because this takes time. Everything we're talking about. As far as leveraging your guests, that's a genius. I mean, that's what I think is one of the best ways to do it. Get higher and higher influencer type guests and as you do get them, or their assistance, to put the word out and through automation if possible because then you don't have to work in the business you can start stepping away. Then when the show is over have it go out a day later and say, hey, OK, now that it's recorded, Go, please share it, go like it. Have your assistant do it, whatever, but also leading up to it. Let's get live viewership. This isn't just about me. This is about you. In fact, my shows are about all of you and my guests. And that's a perfect segue way because I wanted to find out from all of you what has been most effective for you. Or just what do you do? So there are the types where it's just a solo, you're just a talking head. I shouldn't say just a talking head, but it's just you. And some are very, very effective at doing that. Their interview style, where it's one-on-one, and then like this is a panel, this is an interview-style. What do you folks all do? Do you do one, the other, or both, Do you mix them up? What have you found to be the most effective? What has gotten you the most engagement? The most, yeah, engagement. Show of hands, Who wants to go first?

Janine Suvak:
I'll go first this time. Yeah... I actually, um, my business partner, Amelie Shaper, she's another veteran and we both love doing the consulting and systems work. We it do together. That way we have that conversation, so it's not just the talking heads and we don't always have someone to interview. I think that just makes it more fun and it flows better and it's natural. So that's what we go with.

Sweet!

Leo Mindel - Sotic:
Yeah. I mean, if I take that a little bit further from what you're saying there. When I have the discussion with people, one of the reasons why a lot want to use Zoom is they feel that they're going to get that connection. Then you sit there and say to them, hold on a minute, you know, you can go to the theater. When you go to the theater, there's only 10 people on the stage. You don't have to have every single person on the stage, which is what you're ending up in Zoom. You can actually create that experience? I always think that communication and the link between seeing other people on the stage, it works best. I think that works much better than a single talking head. When you have that conversation, when you can see the two people talking, interacting, I always think that's best. We're finding less, and less, that we're actually spotlighting an individual person and because people want to see that interactivity. Coming back somebody said earlier, you know, we may all be socially distanced or all those horrible words, but we're still very social and we want to see other people.

Brian Kelly:
And we are mask-less at the moment. Isn't that awesome?

Leo Mindel - Sotic:
Yeah, well, we have masks. We all have masks. We buy them at Costco.

Brian Kelly:
Jason Anderson is loving it. Jason is a former guest on this show as well. He was a phenomenal guest listening in from LinkedIn. Thank you, Jason. If you have any questions, shoot them out. We got plenty, but I'm interested in what everyone who's watching and viewing would like to find out from these amazing experts. I mean, we've got what a mix. This is phenomenal. I mean, sheesh, a former attorney or maybe even still current attorney...

Rosanna "Ro" Catalano:
A recovering attorney. (Laughing)

Brian Kelly:
A two-time enlisted, in two different branches of our service. That's Janine. Thank you for your service. You know, a media mogul, Jason, who's done everything you could possibly do on this planet when it comes to marketing.

Jason "The Big Insider" Nast:
How could you do that with the age I am? I don't know how that works.

Brian Kelly:
Yes! So here's one thing I'm really curious about, so if you part of your model is to have guests on your show, would you raise your hand real quick? Ok, Was that Janine? I can't see your hand. Ok, got it. All of you, Good. So what I want to find out is what has been your biggest challenge so far? Like there are different examples... Because look, we're talking about pre-show, we're talking about execution during the show, and we're talking about post-show production. Each phase comes with its own face set of challenges, so for you, again by show of hands, who wants to go first? But for example, is it finding a new guest to come on in a timely manner? Is it... Or getting enough of them cued up? Is a finding high-quality guest on top of that? How about is it coming up with the questions beforehand? You know, what do you ask each person? Having guests show up prepared? You know, they're lighting ready, their clothes on... Hopefully, makeup on even if it's a guy. I put makeup on today, I do it almost every show now because I'm getting old, and or, is it something maybe like coming up on new topics for your show? Or is it something completely different? I'm very curious about this. Go ahead, Janine...

Janine Suvak:
So... Amelie and I actually started with a podcast before we went over to live streaming. The way we launched it was we recorded a batch of interviews, so we have a number of episodes before we put it out there. But we recorded the video with the intent to use it, I have to say it's funny with guests, so we were just starting out... As you were saying, it's as you grow and your audience grows, you reach to guests that have bigger audiences that are, you know, have the content that you know, your audience wants. So... I actually had a cancelation and then a last minute guest a friend had hooked me up with, and you know, in that prep time, I thought he wasn't going to show he showed up. He showed up all of a sudden and I was like, ok, we'll do this really fast, Are you ready to go? Then I gave him a little intro, here's how it's going to go, and he's like, "Yeah! I'm ready to go!" Then he takes this big ol'swig of tequila (laughing), ok so, I have to say, I was a little gun shy about doing live interviews for a while after that.

Jason "The Big Insider" Nast:
Oh, crap.

Janine Suvak:
Yeah...Yup, so it can be fun.

Brian Kelly:
Yes, go ahead.

Leo Mindel - Sotic:
The biggest problem I have, I have to deal with politicians. So I've done most of the leading politicians in the UK, at one time or another on some shows. You sit there and you explain to them about the tech. And you want to explain to them you need to wear headphones. This is the biggest argument I have always. And I had one said, do you know I control the House of Lords, which is our senior house. I don't need to wear headphones. But do you know the reason nobody can actually hear you because your mic is actually deafening everything you say, because it's just coming straight out of your speakers? Eventually, when he actually stopped and listened, he said, "oh, yeah. You're right, I apologize!" That...Tech, Tech, every single time. We have like a run down with all of our guys. We will say, we have to go through headphones, we always do a green room test before, we do run down, we talk about headphones... These are Bluetooth ones which are really cheap. The MEE ones they are great. If you're looking for headphones and you don't want to spend a lot of money, they are the ME Audios. There on Ebay or Amazon, they're really great, and these are the Bluetooth ones. We do that. The other thing we always say to everybody and they laugh when we say it, but before we go live, could you clean your camera with a cloth? Particularly people who have got laptops because you just do not realize how much grease is on that laptop. It's like, you clean it then it's like, "Oh my God! That's taken ten years of you." It's like a magic trick. It's a magic trick always worth doing.

Rosanna "Ro" Catalano:
You are making me laugh because I'd have to agree with you, Leo. The tech is probably the most painful part. Writing the question, sure, but the tech I mean, that'll keep me up at night. So we do equipment checks with everyone and we talk about headphones and I'm amazed... and we have a checklist... and I'm amazed at every time there's always something new to add to the checklist that I haven't anticipated. We had a client record and all of a sudden everything went black. So I was like, oh, I guess her Internet went out, and then I got a text from her that said, "No, I forgot to plug in my computer and the battery died." So that's now on the checklist. Like, make sure your computer's plugged in. You know, we talk about Ethernet and all this other stuff, and I'm like, now make sure you have electricity going to your labtop. So, yeah, I'm always amazed, the checklist keeps growing.

Leo Mindel - Sotic:
We had one... We had one with the checklist you're actually right. We're sitting there and it's like getting worse, and worse, and worse. It's like this is terrible. Then they go, "oh my batteries at eight percent." It's like you run this without your with your laptop not plugged? Yeah, but it's got a long battery... No, it doesn't when you're streaming. I'm sure we will come across more of this. But it's just sometimes you just sitting there with your head in your hands going, oh, it's just horrible, and it is the pros as well, that you must... I mean... So we have a guy, Nobody could be watching this little note.

Jason "The Big Insider" Nast:
Everybody's going to be watching you. (Laughing)

Leo Mindel - Sotic:
...Judge Rob Brinda. He's our equivalent of your Judge Judy. So he's really outspoken. Every time, it's like we go to go live, it's like, you're in the wrong end of your house again, aren't you? Way away from your wireless. Could you please pick up your laptop and go to the bit where it works?

Jason "The Big Insider" Nast:
Anyone remember when the bulb going out on the overhead projector was your biggest tech nightmare.

Leo Mindel - Sotic:
Oh, yeah, yeah, yeah, yeah. I do.

Jason "The Big Insider" Nast:
Oh my god, what do I do! (Laughing) It's totally changed today.

Pepe Figueroa:
I just want to say one thing, Brian. Your checklist is perfect. I control a lot of different live streaming from a lot of people, and I always tell them to do something like that. Then they say, "Oh, no, we don't need that!" You know, then I say... Oh my God, when I received yours I was like, oh, yes, yes, yes. Someone is doing this. This is so simple, it's so necessary. You know, like, people don't do it and I ask why not? You need to prepare everything before your live stream. So I'm really glad you're doing that. That was awesome for me, man. Thank you!

Brian Kelly:
I just found out that I need to add two more. Wipe off your Camera. Like you guys said, you're continually updating and I'm doing all the time.

Rosanna "Ro" Catalano:
You keep adding to the checklist.

Leo Mindel - Sotic:
Yeah, I tell you, cleaning the camera is the one that everybody laughs at and they can be doing this for six months, and you go yeah, could you clean your camera? Then they go, oh, It's amazing the difference it makes.

Brian Kelly:
A little more perspective, I started going live about nine years ago, like 1911. (Laughing) What does that make it? 1991? No, 2001 or so. Yeah, wait twelve years... No, my math is all wrong.

Leo Mindel - Sotic:
That's going to be twenty years next year.

Brian Kelly:
Too long, but nine years ago, so that would be 2011 Right? There we go. Finally. Gosh I used to be really good at math. Anyway, so back in that day we didn't have what we have today. All the autoresponder glitz and glamor and all the automation's that we can do now with the incredible tools that are available. I would literally set up and schedule what I called a tech test. The day prior to the actual show and then I told them, are you going to be in this same location tomorrow? Oh, no, I'm flying...I'm like, oh god, that ain't gonna work. We have to test it where you're going to be.

Leo Mindel - Sotic:
Oh, have we got stories of that.

So that is what caused the checklist that I came up with to be born because I said no more. I'm done. You either do it and you tell me you've done it. You all did that. Thank you very much. By just responding and the automation told me I was like, oh, good, they're ready? I knew all of you would be because we're all in this together. But, you know, you never know, do you?

Leo Mindel - Sotic:
Top of our checklist now is you are going to do the tech test on the equipment you're actually going live on. We sat there a couple of weeks ago doing a tech test and this is our home secretary. So Secretary of state, or the equivalent of the secretary of state, and we get one of her assistants doing the test and we're sitting there doing the test. It's like nothing of this is working. Nothing of this is. I was like, is this going to be the computer? Oh, no. I'm in GCHQ amd that's the equivalent of being in the Pentagon. It's like, there's no way any computer in there is ever going to work. Is this where she's going to be doing it? No, she's going to be doing it at her home on her own PC and you're like there's half an hour of my life. I'm not getting back.

Brian Kelly:
I can so relate, so relate. You guys are phenomenal. This is this is fun. How many of you have help for your shows? Do you have like a virtual assistant or just an assistant? Do you have someone that clicks the buttons for you to do scene switching to bring up the comments and things like that? Or are you all solo when you go with this yourselves? So who wants to go first and there's no wrong answer.

Jason "The Big Insider" Nast:
Army of one.

Pepe Figueroa:
I'm just me, too. It's just me, so I do everything. Comment and all of that.

Janine Suvak:
We have two of us going, so we have one more than an army of one... Then we have an assistant who helps with multi-purposing the content after the fact.

Leo Mindel - Sotic:
So we go on Streamyard. On a big events and on most of our events there are three of us, so we do three.

Brian Kelly:
What are the roles of three?

Leo Mindel - Sotic:
We have one person sitting there mainly doing the production, bringing in the comments coming in from social media, one doing the camera switching and one doing the video roles. As well as other things that come in and just doing the various different parts. So we all...sorry go...

Brian Kelly:
Well, do you have three people logged in as an administrator on StreamYard?

Leo Mindel - Sotic:
All three people logged in as an administrator on Streamyard and then we use Dischord as our communication channel behind. So if any of you haven't used Discord or come across it, It solves everything. Basically, then you can deafen one ear so you can listen to the live in one ear and you can have Discord talking in the other. I don't ever want to publish live what we talk about on Discord sometimes.

Brian Kelly:
I can only imagine.

Leo Mindel - Sotic:
You're just sitting there going... Are they gonna, you know, and now I'm doing it. So, well done to you, Brian, for running this on your own. You're doing great.

Brian Kelly:
I can imagine the backtalk over there... F-ing Zoom god I hate it.

Leo Mindel - Sotic:
Oh, I just is... Sometimes you're just like....oh, it's hard work, isn't it? It's hard work.

Brian Kelly:
Ro, what are you guys doing? Do you have a team?

Rosanna "Ro" Catalano:
Yeah, So I have a team. So I have a show that I have a co-host and we switch back and forth as to who's going to produce it, do the directing behind it. We find that if one of us does it for several weeks in a row, then the other one's skills kind of softens. You've got to keep up with it, so we switch back and forth for our clients. There's usually two of us always on, as admins, so we can jump in and we usually just keep our phones open. But I'm going to use Dischord now so that we can handle what's coming. Whether it's, you know, the comments, or the different assets that they want to be played during the show.

Brian Kelly:
Well, God bless you, because I used to co-host as well, and it's not easy to do it with two people. No matter how synergistic the two of you are, it's just... It is difficult to have two people switching off asking questions and whatever, engaging... I did that for a couple of years but now I'm doing it solo and I'm like, wow, this is a lot easier. Isn't that interesting? By myself, It's easier. That was my own experience. It doesn't mean it's everyone's experience, of course, but it was and nothing personal about any person. It's just that's the way it was. It's easier to go on my own and not have a co-host. That's where that point is. If I have somebody helping with the seen switching, and the comments, you know, taking care of those, that would be phenomenal. Leo, I'm very, very, jealous right now. Pepe it looked like you had something to say there a moment ago.

Pepe Figueroa:
No, no, I'm ok. Thank you, man.

Alright, that was your chance that it. That was your last chance no more. Just kidding. Don Hoperich from here in local Antelope Valley. He's an amazing, amazing businessman. He's always got businesses, local businesses, backs. So thank you, Don, for coming on. Check him out on Facebook for sure. We actually have a question from the audience. This is a good question, Donald Allen on LinkedIn asks, "What are the pros and cons of podcasting vs. Live streaming?" I want to qualify this a little bit. I have heard a countless number of people saying, Brian, I want to be on your podcast. I just want to go, "It is not a podcast. It's a live video stream." A podcast is audio-only. There is a distinct and huge difference. That being said, I got off my soapbox. Who wants to handle and tackle that one? I love Leo's laughing right there, That's awesome!

Rosanna "Ro" Catalano:
Ro, I'll jump in with this one. I think the real advantage with live streaming, like this, and we do this for a number of our clients, is that you have the video asset. You know, you can put it on YouTube, which is the second largest search engine. I mean, you can really drive traffic to your website or to you with YouTube. I think the video really has some tremendous impact. Then from this, we usually take the audio and then turn that into a podcast. So we're hitting people in different ways with different formats. So you know, maybe it's back to my television roots, but I'm like, I'd go with video every time. That's to me, is the pro.

Brian Kelly:
Pepe...

Pepe Figueroa:
Yeah, I totally agree with Roe, but I want to put one point out here that's really important. Places like Brazil and many Latin countries, we have really bad bandwidth with the Internet, so podcast right now is really huge over there because, you know, like with less bandwidth, you can still listen while you're on your phone and whatever. You know video takes more bandwidth, so it's a little harder for people to see it. Also, sometimes people are driving, on a bus, or you know, things like that. So podcasts really are getting really big, not only in Brazil but in all the Latin countries.

Janine Suvak:
I would just add to that. Different audiences are on different channels, so the podcast audience is different than the people who are watching videos. But, as far as, the channels themselves, their algorithms are favoring live stream the most. So that's where if you had to choose between one, that's where I would go.

Jason "The Big Insider" Nast:
I'll just say that for David... or Donald Allen I think, I can't remember his name, but what I would say is, it's not an either-or situation. I'll echo what everybody else already said, It's really a both situation. Go live, do a live streaming video, and then, like Ro said, break it down into audio and rebroadcast it as a podcast only. One of the things you can do, which is really nice, I think actually Brian's doing this because he is now a top two hundred podcasts are on Apple. Is that right?

Brian Kelly:
That's correct.

Jason "The Big Insider" Nast:
Yeah. So one of the things you do is schedule your live video broadcast on one day and then you schedule your podcast the next day, after you've had time to whip the audio out and send it out. So that way your podcast people get used to listening to it a day later, and really it's not an either-or situation, it really is a both situation.

Brian Kelly (Introduction):
And on that, it's actually now over a week. It's actually three weeks out. Before the podcast goes, I've hired a podcast marketing firm. And here's the thing, Podcasts are huge, and I didn't know it. To me a podcast is the same, or I liken it, to a rotary dial phone podcasting. It is old technology. It's been around a long time. A little over a year ago, one of my guests that came on the show after we were done, he says, "Hey, Brian, are you repurposing this to podcasts?" Like, Why would I do that? You know, I didn't say it that way, but I was thinking that. He goes, Oh, my God! I said what? He goes, "It's absolutely helping me to crush it in my business." I said, "Serious!" He goes, "Yeah" So you know what? Immediately, I restructured my show. This is very key if you're doing a live show, and if you want to repurpose. That's why I don't actually call out please, like, love, and all that stuff, and share. I put that in the lower thirds if I want it to do that so it's not audible. And I structure it's such that when I'm done with the show, I'm going to edit it. It's going to take me, don't fall out of your chair, literally five minutes to edit it. Then it'll be ready for a podcast because I structured it so that I can do that beginning, middle, end, and everything in between. And now I've hired a podcast marketing firm. That's how I got top ranked. So I'm hitting that avenue completely separate from video, but it's repurposing everything I've already done. I only have to do it once. Like to call life video the Genesis, the Genesis point of all marketing. You cannot take an audio and repurpose it into a video, not a real one. Then you can't take that video and repurpose it into a live video. And I'm not talking watch party. Just for those of you that are going to say that. And not do it, you will not get the live interaction, the live feel, but the video, live video, you can take and then repurpose it all the way down the chain. Have a transcribe, make e-books out of it, books, you can do so many wonderful things with it. So live video, so you can tell where I'm coming from, what my fate is, and where I would suggest people go. That being said, much bigger undertaking than doing just a podcast because of everything we've been talking about tonight. But I, as a business owner, would tackle it head long, and put everything I had into doing a live video, get good at it, take time, and then repurpose the heck out of it. Go ahead, Jason.

Jason "The Big Insider" Nast:
So, I'll just say, the one thing though, is that I think it's still important in an audible way you do need to say subscribe, share, and notify. Even if you're not saying, like and comment, say subscribe and share, because on audio, video, whatever... If you're on Apple or I do my podcast, believe it or not, through Google podcasts, so if you're doing that and you just say subscribe and share... Don't forget to subscribe and share. That's a good thing. I also, I study Russell Brunson's work and he always on his podcast always says subscribe, share, and take a screenshot and tag me in it. And then that way it really just brought that broaden that horizon even more too. That's a good way to do it. You can do that whether it's a video, audio, YouTube, or whatever. It's a good way to just get that again, and helping your listener promote you.

Brian Kelly:
There are other ways around that so you don't have to do it live. This is another strategy that I've learned and that is have it recorded. You know, what you want them to do, like, hey, check us out or go ahead and subscribe to our podcast. Give us a five-star rating and review it. You can make that a pre-recorded sound bite and you just drop that in when you're editing and it's still five minutes of editing. Or I've been coached to do it live more than recorded, but I have not yet started doing that. We're not to that stage yet. These are fantastic tips to help you to keep with your structure and keep your current audience, but still, add more value. The value you want and get the viewership and listenership that you want through a podcast after the fact.

Jason "The Big Insider" Nast:
Also, the studies show that podcasts people don't necessarily follow video logs. There are two different audiences, so you're really broadening your target. You're saying niche, but broadening your audience by doing both.

Leo Mindel - Sotic:
I think you have actually hit a very good point here because we're also seeing an evolution of things going around in a circle. A good example of this, is I'm a big fan of, we all remember the West Wing. The West Wing weekly podcast, which finished in January this year. Where they went through every single episode of The West Wing. That has spawned, which you may be aware of, HBO has got a program. They're bringing one episode back next week. I think it is, and that's all come back out because of the success and the growth of the podcast at bringing the audience back to a program that was way back. So it's interesting how these things come around in a circle.

Jason "The Big Insider" Nast:
I've actually seen that with a couple of other programs they're are starting to bring back by doing podcasts on them as well.

Leo Mindel - Sotic:
Yeah, yeah. Absolutely.

Pepe Figueroa:
Even then, like YouTube, I have a premium membership from YouTube. One of the things that I really love about YouTube, you can with premium, you just can play the video and change whatever app, or even when you're driving and the audio continues, so it's a kind of podcast.

Jason "The Big Insider" Nast:
Yeah.

Brian Kelly:
I got a question for you all, that uh... This will be fun. It just came in by the same gentleman. He said thanks, and here's another one. What do you say to a person who is interested in starting a live streaming show but thinks that they are boring? What do you say to that person?

Jason "The Big Insider" Nast:
oh, Janine can answer that question.

Janine Suvak:
I can answer that because I'm the most boring person here. (Laughing) But in all seriousness, you have something to say and you should say it. As far as like from a business point of view, I work with operations and systems, which is one of the least sexy, nobody wants to hear about it thing, and they don't use those words when they're having problems in their business. So live streaming helped me get out there and tell the stories about what that actually looks like as a business owner. I just shared stories, same kind of thing, We met up over coffee...

Brian Kelly:
I can imagine with you Janine interjecting your military stories. I would be so riveted. I'm not kidding. I mean, those are so interesting to me. I've heard many. I'm an Air Force kid. My dad went through the Air Force before I was alive. He was done and working at NASA, but he still did it, and so I can imagine the stories. I love them. Military stories are the best, whether it's combat or not, just the high Jinx, I hear it. (laughing) And then for the gentlemen, I would say bring on guests. It doesn't have to be about you. And not every guest is going to be interesting. That's just the flat honest truth. Depends on how you filter them, how you bring them onto your show. I've got a strategy that's working for me. It got me, Les Brown, on this very show. Les Brown, the one and only. Through a strategy, I've been using it, and it took two years. It takes time. But as you grow and here's the thing, if you think you're boring, then just start doing live video. You'll become unboring quick because you'll be more outgoing. I think that's my personal opinion.

Jason "The Big Insider" Nast:
So I have one that's really good for you... The master, the absolute de facto master of marketing, Jay Abrahim. Jay Abrams is literally the most boring speaker on the planet. But if you have quality content, if you have good information, people will pay attention. So really, Donald, it's really about your content. If you've got something to say, it's interesting, it's compelling, you'll find your audience, and they will listen and they will respond to you. I've heard Jay speak several times and it's rough, but you're riveted the whole time. You're like, oh my God, he's going to drop a nugget any second now. So...

Brian Kelly:
We all know Donald wasn't speaking of himself. He was thinking of someone else.

Jason "The Big Insider" Nast:
Oh yeah, Donald is dynamic. He's a super cool guy.

Brian Kelly:
Thank you, Donald. I appreciate the questions there. How important... We're at the one hour mark.,Are you guys good to go a little bit longer?

Pepe Figueroa:
Yeah, sure.

Leo Mindel - Sotic:
Yeah. I've only got to go to bed sometime.

Jason "The Big Insider" Nast:
You don't have to go to bed you're about time to get up anyway.

Pepe Figueroa:
Yeah.

Leo Mindel - Sotic:
It's 2:30 in the morning, but it's alright, I'm fine. I'm good.

Brian Kelly:
Just quit your whining and get another cup of coffee. Let's go!

Leo Mindel - Sotic:
It's alright. It's fine. I get it by the kilo. Coffee by the kilo from Starbucks.

Jason "The Big Insider" Nast:
There you go. Get after it.

Brian Kelly:
Let us know if you need that restroom break. We'll take a pause.

Leo Mindel - Sotic:
I'm fine. We're gonna keep going. I'm enjoying it. I'm really enjoying this Brian. I'm really enjoying it.

Brian Kelly:
I appreciate you all so much, all kidding aside, this has been one of my favorite shows. I kid you not, I'm like a kid in a candy store, like I said, goosebumps under this jacket. How many times have we seen someone say, "I'm going to do a live." Then they go walking around with their phone, the wind's blowing, their hand is shaking, they think they're doing something professionally, and they're interviewing somebody... I'm like, what are you doing? For you? All of you? How important would you say to those that are listening? How important is the quality, the quality of the camera feed, the quality of the graphics, the quality of the studio you are using, the audio quality? Just how high do you place that in importance when it comes to doing your live video shows?

Pepe Figueroa:
Well, I can go first today on this one. I think that's the point to make you unique because right now everybody's doing live streams, so how are you going to be different. How could you differentiate you, yourself, your live stream from others? And that's one. For sure, your content is really important. But if you can deliver that content with a lot of quality, you know, I'm not saying only with the camera, but with audio, graphics, and all of that, you're going to be on another level. So I think really important too.

Brian Kelly:
Who else?

Leo Mindel - Sotic:
I think it came around in a circle, so at the beginning of all of this, when everybody else started joining in. The mantra that I was using is it's connection, not perfection. Which isn't one I came up with, I stole it. Anything that's good you can steal. I can't remember where I stole it from... But that was really important. Now, to me, it's moving up that that scale. Exactly, this camera, you know, this is a (Specific brand of Camera) and yes, it sets you back about five, six hundred dollars. But the difference in quality is just, just chalk and cheese to a Logitech.

Brian Kelly:
It's amazing.

Leo Mindel - Sotic:
I mean, you know, I've got a Logitech Brio sitting underneath it, which I never use, but it's qualities... You don't have to do every single bit first and Rosanna probably knows this from her TV days, You don't go out and put up a big soundstage together straight away. You put it together bit by bit, By bit, and that's all you do. Mine has just changed and evolved and I think it's really important.

Rosanna "Ro" Catalano:
You have to make progress and get better, I'd say content first and then the tech, but the tech has got to be spot on and you don't have to take it all at once. So first, get yourself a good microphone, then get yourself a camera, vice versa. You know, do one at a time, but you've got to improve them. Then do the professional branding. I mean, this looks beautiful, Brian, the way you have this here with the overlays and our names and all of it. So, you know, every week improve. You know, small progress is still progress.

Jason "The Big Insider" Nast:
And there are inexpensive ways to get started with quality too. It's not like you have to dump ten thousand dollars into a studio. I mean, Pepé, he talks about studio equipment, things like that, how we get started. Those are key elements. You do need a certain level of quality because Yeah, the guy walking down the street with his phone, who got too far away from his house while he was on WiFi, like that stuff makes me crazy. But there's a minimum level of quality people need to hit, to really do a professional broadcast.

Brian Kelly:
And don't wear a mask when you do it. Alright, so...

It's just not clear. No, it's absolutely true. I mean, the thing that's the real killer at the moment, I think, is these HDMI connectors. They came out and these are the ones that you just get from Amazon and eBay and there are only about 15 dollars. They just... You can take any stills camera that you've got sitting in the cupboard, that's been sitting there for the last two years gathering dust, and plug it in with an HDMI cable and you've got a camera.

Brian Kelly:
Is that to USB?

Leo Mindel - Sotic:
Sorry to USB? HDMI to USB, there 15 dollars? That's all they are.

Pepe Figueroa:
You can even use your phone if you have like a clean HDMI out from your phone, like an iPhone or something like that, you can use them too.

Leo Mindel - Sotic:
I think, critical, critical thing. Listen to your own recording, because the one thing that people don't hear is what they sound like. They say, oh, I sounded great. And you go, no! Apple.... what they call it? They are awful in streaming. They are the worst microphone for streaming. They just don't work anywhere near, and people think, oh, but I sounded great. It's like, you know, you heard yourself but you don't listen to the recording and they'll hear it, you know, and it is a big difference.

Brian Kelly:
Yes, and Don agrees about live streaming, he has been doing live streaming for six months, very unique because I'm only looking for a very local audience, 50 mile radius, just giving things away. I've seen these, Don. They're amazing. To promote local businesses, and it's unbelievable how successful it has been as a marketing tool for our local chamber. He's the president of the local Chamber of Commerce here in Lancaster area.

Leo Mindel - Sotic:
So I've actually seen some of his stuff as well, even though it's out there.

Brian Kelly:
Look at that, Don, your worldwide buddy job. Bring Lancaster to the map.

Janine Suvak:
I think that's a super important point, especially for local businesses with quarantine and everything else going on. I can share a story of a gentleman, He was a plumber in a small town and started doing Facebook lives every day and it brought him more business. Then he was turning away business. Then he was hiring more people and he finally got, because he had an audience, he got Home Depot's attention and became their preferred provider. So it's all because of Facebook lives for a plumber in a small town. You know, it works.

Jason "The Big Insider" Nast:
It works.

Brian Kelly:
What Don has come up with is so simple and so genius. You know, he's getting local businesses to basically supply prizes, to give to give things away. When he goes live, he's giving them massive shout outs. So they're getting advertising and people are loving them because they're giving away free stuff. So now they're associating this company with a good group of people because they're giving away great stuff and everyone wins. Don's chamber keeps thriving. The businesses keep thriving, and the people love the businesses that are giving away the good stuff. So they're winning prizes and having fun, too. So it's like a win, win, win, situations. I love the entrepreneurial spirit. You know, when times like these hit, that's when the really bright lights start shining. I love it! I love that. That means all, all of you, all of you that on right now. Just want to make that very clear. Alright, Let's do one more and then wrap it up. I want to go another couple hours, but I know Leo is going to drop right in front of me.

Leo Mindel - Sotic:
I'm alright, don't stop for me.

Brian Kelly:
We kind of touched on it a little earlier. The bottom line to anything in entrepreneurship and business is what is the outcome? Why start a livestream if there's no way to monetize it ultimately? To actually bring money in as a result? Does it have to be a direct result of the live stream? I don't know. That's why I'm going to ask all of you, what strategy have you come up with, for those of you that have done it, where you are... the result of your livestream is actually monetizing your business, whether directly or indirectly. I'd like to know if you've done it directly, especially, and also indirectly. What in what ways are you monetizing as a result of doing live streams?

Rosanna "Ro" Catalano:
I'll go ahead first, you know, I think the most basic and the easiest that people see is through sponsorship. So you can have someone sponsor either an episode or your entire show. I think that that's probably the most obvious that people can see as a way to monetize it. But I see it as a wonderful way through your guests, the power of your content, your network is your net worth. So by strategically inviting certain people on your show, you expand your network and that can bring lots of ROI to your business. That, maybe cannot, be quantified that day on that episode, but you can quantify it later on.

Janine Suvak:
That's both guests that have the audience of the people you're trying to reach and there are also guests who really are the type of client you have, you're not going to sell them while you're having an interview with them, but in your pre-live or afterward, just in interacting with them, that's... Well, who else do you think might be interested? Literally, it opens the door to have that conversation with them and they're so happy to be invited to be on your platform. It's really a win-win.

Jason "The Big Insider" Nast:
I think Brian's experience that on both levels, he's he's not only found a great mentor with his podcast guy, but he also has found people who take part in his services, which is a marketing program. I think that's phenomenal. I do most of my monetization on is actually not on the live stream. It's really I basically provide a ton of value, just give stuff away. I do it live and I give it away. Then I make the videos private and I put them on a membership site, so if you want to watch it live, this actually kind of came from a previous model, from Brian, when he was doing a live broadcast. If you wanted to watch at your leisure, you had to subscribe. And so I do that and that's not necessarily driving traffic to my website, and my membership site. It's more or less just kind of a branding strategy where people then reach out to me and go, hey, I saw you doing this, this, and this. Can you help me with that? I've gotten clients from that just again, just by putting content out there for free. And then they reach out to me and go, hey, can you help me with my problem?

Leo Mindel - Sotic:
Yeah, I would agree with that. I always think there's a long game. The short game is what you can actually do in creating those connections. But once you show that you're an authority on something, when somebody remembers they need it, and they remember that you reached out, and you gave them that that window, that's when it pays back. So if you're trying to do it over a short game, It's not going to work. I just don't think it works. But I think over a long game, and you made that connection, and you made that point. You know, my real business, which is in the sports environment, we've always, always reached out and helped. When you reach out and help, you know that when they need somebody or they decide, you know what, we want a new website, and they remember who helped them out. You don't always win it. You know, that's life. Sometimes you do and when you do, it pays back in dividends. And that's why I've always done it that way.

Pepe Figueroa:
Yeah, well, for me, I have like a different kind of way because I have my YouTube channel. I never thought of myself as a YouTuber, so I've had my YouTube channel since 2007 and I had like eight thousand people in my channel, so since this pandemic thing started, I was just doing reviews about equipment, cameras, and things like that. Then I started talking about live streaming because, you know, like I was live streaming. It's kind of YouTube, so and then I started talking about StreamYard, some softwares, like Wirecast and Vimax. When I saw it, I have like two thousand more people on my channel. I was like, what's happening and why? Because, you know, like I was talking about live streaming. Live streaming was getting so huge. So I think we like to see the market too and watch out. Where are people taking us, you know, like, and right now, I would say my channel took me to be somebody that knows a lot about live streaming because live streaming for me was always part of my job. Part of being a tech, you know, and now like I said, a specialist. This kind of crazy to say, but yes, in these days, we need to have someone that knows, that's really tech-savvy. You know, like in live stream, that knows about Bit rate, understand about the flow of the signal. We didn't talk about this, but a lot of people are using HDMI and bring the audio from another source. Then they have problems getting them to sync and they don't know why.People think that everything is so easy, just connect it, and it's going to work, and that's not true. So it's really nice to see. I know the pandemic was really bad, but I'm saying it's so crazy to see what we can do, you know, and achieve and create... So it's crazy.

Brian Kelly:
You know, it's not like Field of Dreams where you just go live and they will?..

Leo Mindel - Sotic:
I was waiting for that. I was waiting for that for the whole of this call. I knew that was coming sometime.

Jason "The Big Insider" Nast:
Do you monetize your YouTube channel now? I mean, that's another revenue stream too, I've not gotten there yet. I'm actually building a breakthrough channel to do that...

Pepe Figueroa:
Yeah, that's funny. Yes, I do, but because my channel, my email, and everything is in Brazil, I don't get the money. It's trapped there in accounts. So I cannot do... That's why I'm building another channel now in English and I'm trying to do different things. The thing is, right now, the dollar in Brazil is five to one. So imagine if I want to sell something that is ten dollars is going to be fifty reais in Brazil, so it's really hard to do something dollars and leave in dollars to sell to a Latin country. So you need to be here, live here. You need to like to do things for Americans and be here to sell.

Brian Kelly:
Yeah, I see a lot of frequent flyer miles in Pepe's future.

Pepe Figueroa:
Sorry?

Jason "The Big Insider" Nast:
Are you building a new channel in the U.S. to do that then?

Pepe Figueroa:
Yeah. That's why I'm doing a new channel now. Yeah.

Brian Kelly:
All right. Well, we're going to bring this home, and I just thought of this, it's going to be fun. So I like to end every show with a pretty powerful question. Jason, I apologize, but you've done this and you're already in. So the remaining four will have to tell me which one of them wants to do this. Only one of you can do this. To close it out, I'm going to end up putting you all like in the green room, except that one person. While we do this question. Then I'll bring you all back so we'll say our big farewells and a quick debrief and let Leo go to sleep. So it's a very intriguing question. I ask every one of my guests who's been on my show the same question and t's been an amazing, amazing, array of responses that I've gotten back. The cool thing is, it's somewhat personal. It's somewhat personal, and it's just very amazing. I don't know how else to describe it. Before we find out who's going to do this, I promised those who stayed on with us live that we were going to give you the means to enter to win a five-night stay at a five-star resort. Compliments of this gentleman and the Big Insider Secrets right here. I'm going to put it up on the screen for those of you watching live this how you enter to win. You want to take out that smartphone of yours and bring up your texting app. When you do that, where you would actually type in the name of the person you're going to text, instead put in the phone number: 314-665-1767. Sorry, this is the United States only. Need to throw that in there because we have international guests. 314-665-1767. And when you actually want to go type in the message to that person, like where you put your emojis and things like that, as I lose my voice, instead type the words PEAK-VACATION. P-E-A-K-VACATION. Then hit the little send button, as I look for my throat spray, go ahead and do that and then stay with it, you will get an automatic response in text form, and just follow the instructions so that you can be officially entered to win a five-night state, a five-star luxury resort, compliments of The Big Insider Secrets, Mr. Jason Nast, Thank you so very much, my friend, for enabling us to have this ability to do this. Alright. I think I'm recovering. So that big buildup, who wants to be the guinea pig? I mean, the person who answers the question? Here's the thing before I say raise your hand. Here's the thing. The answers have been so amazing. I am going to create a collaborative book with the responses and you will be whoever raises their hand, so free exposure branding. Except for the two hundred thousand dollars I ask for you to donate to build the book, no I'm kidding. There might be a small amount, but wow, a lot of people point that one person. The one person that raised her hand and no one else would. Rosanna, are you the stuckee? I mean the winner..

Rosanna "Ro" Catalano:
I mean, I feel like maybe you're going to scroll sucker underneath me any second now. (Laughing).

Brian Kelly:
I actually promise you it will be nothing anywhere close to that. You're going to love it.

Rosanna "Ro" Catalano:
Look man I'm fair game, Let's do it, man!

Brian Kelly:
Alright. Let's do this! For a moment, I'm going to put the other guest into the green room, and it'll just be you and I, and then I'll bring them back when we're done. Is that good for everybody?

Pepe Figueroa:
Yeah, sure.

Brian Kelly:
Here we go...going to do it one at a time. See you all soon. Fantastic. Alright, Are you ready?

Rosanna "Ro" Catalano:
I guess so.

Brian Kelly:
Here's the thing, Rosanna, I just want you to know that this is a question and too that you will give an answer. The good thing is there is no such thing as an incorrect answer.

Rosanna "Ro" Catalano:
Well, thank God it doesn't feel like I volunteered to be a tribute here.

Brian Kelly:
So, in fact, the exact opposite is true is that the only correct answer is yours, and that's the only part that makes it personal. So it's not deep personal, it's just, it's unique to you. That makes sense.

Rosanna "Ro" Catalano:
Yes.

Alright, Are you ready?

Rosanna "Ro" Catalano:
Yes

Brian Kelly:
Rosanna Catalino, how do you define success?

Rosanna "Ro" Catalano:
Success... I think success comes from your gut. I think success is different for everyone and how you define it is different for everyone. For me, it comes from my gut. There is for me not only a sense of peace that comes with success, but it always involves the people I love, so that is how I would define success for me.

Brian Kelly:
I absolutely love it. I always love the response we get from wonderful people like yourself, such as yourself, on this very show. Thank you so very much. Let's bring back the remaining panelists who are in the background cheering wildly, clapping, applauding. See look at that.

Rosanna "Ro" Catalano:
You mean the people that volunteered me for this?

Brian Kelly:
Right on que.

Rosanna "Ro" Catalano:
You mean these crazy people, who I now adore?

Brian Kelly:
Yes, you have the biggest fan base now in the world for that one question. Thank you so much. Each and every one of you, you've been an absolute godsend. Thank you to everyone who watched, commented, and asked questions. This has been one of the most fun, I kid you not, one of the most fun shows I've ever done. You guys all stepped up to the plate. You are true entrepreneurs. You are action takers. I am so blessed to now know every one of you. I've known one of you very well for a long time, and then the other one I've known for at least ten minutes before the start of the show, Janine, but the rest of you I had not met yet. Leo, thank you. Thank you for coming on and hanging with us until, what is it, 3:00 in the morning now almost?

Leo Mindel - Sotic:
It's coming up on three.

Brian Kelly:
He is going, man, that bed is calling baby. These lights are going off. Pepé, thank you for coming from all the way on the East Coast there in Orlando. Rossana, appreciate you as well from Florida as well, Tallahassee. Janine from Houston. Jason from Goodyear, Arizona. Yes. I love you. Appreciate you all.

Jason "The Big Insider" Nast:
Before you sign off, can I say one thing? It would be really good for everybody listening tonight to know is that getting started is there's a lot to take in, but there is an expert on live streaming, automation, and how to build and set up all these things. Actually, on this panel right now, we're all kind of have our own expertise, but there's one guy who's actually put all of the pieces together and that, of course,... I've got to point that way. That guy, right there, Mr. Brian Kelly, and I said to Janine, when I introduce the two of them earlier, Brian is one of the most approachable guys there is. So if you have questions, if you're getting started, if you're just a newbie in this thing, really reach out to Brian. You have all the ways to access him and I know he is super welcoming to anybody who has just even basic questions. Before I sign off for myself, I just want to thank everybody, because this was great. I got to meet some really cool people tonight. Make some great connections and I love you, Brian, for pulling this all together for us like that. Thank you

Brian Kelly:
Man, I love you, and how do I pay for that PayPal?

Jason "The Big Insider" Nast:
Venmo, send it over.

Brian Kelly:
I actually had it ready, I wasn't planning on bringing it up, but thank you for prodding me to bring it up.

Jason "The Big Insider" Nast:
It's important. It really is because people need help and you give them great... you've gotten me so far in just a year's time, on the quality and what I'm doing. So...

Brian Kelly:
Alright. well, thank you all. I appreciate you. Have a wonderful evening, most of you, Leo have a great morning... The rest of it. Stick on for a little bit we'll do quick debreief. But for everyone who watched and listened live, appreciate you for staying on to the end. On behalf of these amazing, wonderful people, I am Brian Kelly, the host of The MIND BODY BUSSINESS Show. We will be on again next week with another phenomenal guest, until then, be blessed. So long, everybody!

Brian Kelly:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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