Special Guest Expert - Lloyd Lofton: Video automatically transcribed by Sonix

Special Guest Expert - Lloyd Lofton: this eJwVzlGLgkAUBeD_ch96Mme3UkOIhbBI1rUFMepJhpnRBscZ17k1SPTfVx_v4Tuc-wJ2F6ytWjFCHG22YRAFHjCjUWiscOwFxJCDB1JbpJqJSnKIt2EUBOsw8qCWQvFK0252tVRioq2jQ2MhfsFjUFN8R-xtTIhzzm-MaZSgvbQ-Mx3hg3wK8lyRuWrJ5_m7OSVpuWwP19zeVm12WudpFf5dL9HH8dfRL6pw1wku6cKax8DEjhunlaG8nKY8QIlq_uQnzZP9ObntyyLND0WxzJQZeWZqNNrv-s1EazN0FCc7n-_3Pzh2V84:1k8xZg:ryKERKz-oaHR7L8MOoM8jd_GJkw video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, who are dedicated, determined and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. A show by entrepreneurs, for entrepreneurs, and we have nothing but the absolute top notch, most successful entrepreneurs on the show week in and week out from all over the world, different places, the world. Tonight, our guest hails from the Atlanta, Georgia area. And I cannot wait to share this amazing gentleman with you. In a moment, The MIND BODY BUSINESS Show. What is that all about? Well, in my now fifty-six almost years on this planet, I've actually spent the last ten or so studying only successful people, finding out what it was that got them to where they were. And as I did that, I'm talking about people I knew personally that were speakers at seminars, that held their own seminars. I'm talking about authors, some that I had met personally, others that are not no longer with us, and just kept diving in and finding out what are these, what are the patterns that are developing that they all have that seem to launch them and catapult them and keep them at a high level of success. And I found that they fell in three areas. And you may guess what those are by now- MIND being mindset. They each had a very, very powerful, yet incredibly flexible mindset. BODY. They took care of themselves nutritionally, both inside and out nutritionally, and by exercising on a regular basis. And then BUSINESS, that's multi, multi-faceted. There are so many skill sets that one must acquire and master in the area of business, like sales. We're going to be talking about that tonight. Marketing, team building, systematizing, leadership, doing the books. The list goes on and on and on. And, in fact, no one person, in my humble opinion, could truly master every skill set that is necessary to create a thriving, very successful business, except for the fact that if you just mastered one of those skill sets I just mentioned, then it makes it all possible. And that is the skill set of leadership. And once you've mastered that skill set, you can much more easily and seamlessly scale your business by bringing in those who have those skill sets that you may not have at that moment. And that is one phenomenal golden way to get your company up to the next level. Speaking of getting up to the next level, another thing that amazing successful people do is they are all to a person, voracious readers, readers of really high content, high-quality books. And with that, I like to segue very quickly over into a segment I affectionately call "Bookmarks".

Announcer:
Bookmarks-born to read. Bookmarks-ready, steady, read! Bookmarks- Brought to you by ReachYourPeakLibrary.com.

Brian Kelly:
Yeah, there you see-ReachYourPeakLibrary.com on the screen. If you're watching, if you're listening on a podcast, if you're not moving, go ahead and take notes. Everyone, including those of you watching, also take notes on that old-fashioned piece of paper, you remember that. That old parchment stuff and maybe a writing instrument like a pen or a pencil. Otherwise, you can bring up anything that you use to take notes that you're comfortable with, and the reason I bring that up is really and truly the magic happens in the room. And this is a virtual room and I get that. But if you were to take your gaze away from the screen or you were to take your concentration away from listening right at the time that our incredible guest expert is talking and revealing one of his magical bullets, then you would have missed what could potentially have changed your life for the better forever. And I would really hate for that to happen. So stick with us. When Lloyd Lofton comes on, you will not want to miss a moment. And he is coming on very, very soon. So, if you don't have your notepad or paper and pen handy, grab it right now and get right back in front of the screen, and then let's get busy. So, things like ReachYourPeakLibrary.com, you can write that down rather than succumbing to that itch to go and click on a new tab and go find out what that's all about. Please just stick with us and write it down and go check it out after the show is over. That way you can do it with full concentration and get every ounce of value from the show that I know you're going to get a bunch. And so, Reachyourpeaklibrary.com is a website I had developed literally with you in mind. And I'm not kidding when I say that by "You" I mean the aspiring entrepreneur, a business person, no matter what level of success you've achieved, it's very possible that there are books on this list that you have yet to read. And so as someone who was not a voracious reader, up until my mid forties, I learned really quickly how important and powerful reading was. So I began compiling a list of only those books that I read that I thought or that I knew had profound impact on either my business or my personal life or both. And they're all in here at Reachyourlibrary.com. So, it's just there for you to be able to go to find one location where at least one successful person has already vetted certain books. Doesn't mean there's a guarantee it's going to have a profound effect on your life as well, but the odds are slightly higher as a result. So, that is what I wanted to point out with ReachyourPeakLibrary.com, and that is it. It is time. It is time to bring on our very wonderful special guest expert. Here we go.

Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league, qualified.

Brian Kelly:
Yes, indeed. There he is, ladies and gentlemen, the one, the only Mr. Lloyd Lofton coming to say.

Lloyd Lofton:
Thank you so much for having me, man. I can't believe this. I can't believe I'm on with Brian. I've seen you all over LinkedIn. And I would tell myself before, how do these people get on his show? I mean, you got to be a special somebody to get on the show. And I'm sitting here looking at myself on your show. I can't believe this.

Brian Kelly:
And that is because you are, of course, a very special somebody.

Lloyd Lofton:
I'm tempted to go yell at my wife and say, "I'm on your show".

Brian Kelly:
Feel free that we've got time. I love it. Hey, before I formally introduce you, Lloyd, to everyone watching and listening, I wanted to quickly remind everyone that watches this show live to the end. And I said, watch. That means on video or all over the place, Facebook, LinkedIn, it's all over the screen. You see right there, YouTube live, periscope, twitch. You watch this show the very end live. I will reveal to you how you can win a five-night stay at a five-star luxury resort. Compliments of our pals. You see their logo way up there to the far right if you're watching on a live video stream, even recorded The Big Insider Secrets. And that's Jason Narced who heads up that company, really good friend of mine, who has made this possible. We give away a vacation's day every single show. So, stick with us to the end. You don't want to miss a bit of it. And that doesn't mean go away and then come back, because I'm not going to tell you how long this show less. So, just stick with us. There we go. Now to bring this amazing man on with dignity, with respect that he deserves. Lloyd Lofton is the founder of Power Behind the Sales and online virtual learning platform for sales and Marketing. He is the past president of the Senior Insurance Marketing Association. He has been interviewed by the Wealth Channel and is a frequent contributor to numerous industry magazines. He is the author of "The Sales Heroes Guide to Handling Objections". Got to get your hands on that. Voted one of the 20 best new presentation books to read in 2020 by book authority. With that, I now formally, officially give you the man, the myth and now the legend, Lloyd Lofton.

Lloyd Lofton:
Thank you, sir. Thank you. I appreciate that. I'd like to record this. I can play it for my wife when she's griping about me.

Brian Kelly:
I will give you the recording after the show. It has been recorded. That will be proof.

Lloyd Lofton:
There you go.

Brian Kelly:
I know what you mean, brother. I know what you mean. So, it was nice. We had a little chat before we went live getting to know each other. I've never met this amazing guy and I know he's amazing because of our very short chat. It's amazing that we can find out in just a few minutes about somebody. We're talking about a half hour or so. We got to get to know each other. And, immediately I thought this is a guy that needs to be shared everything about him, all of his experiences, good, bad, indifferent, because it got him to where he is today and he loves it, lifts it up, embellishes it, embraces it and utilizes it to continue to improve himself and those around him. And so I'm so excited to have this gentleman on. And what I like to do is now we just talked about you. We talked about your bio, a little bit about your background, that's all on that physical layer of things. And it's impressive. And I'm sure that there's many, many more things that can be said that further enhance your prowess on what you've done. But I like to do is now go, go deeper and get a little bit more personal and find out what's going on in that big, beautiful brain of yours, because that seems to be where one of the key patterns, was mindset seems to be the biggest, most important one, when first one getting started and then continuing on. So, for you, when you get up in the morning, Lloyd, you know, being an entrepreneur, that's we're lucky. It's super simple. There's never any setbacks or heartaches. I'm being totally sarcastic. And (giggles) when you get up every morning, what is it that's going on up there in your noggin that keeps you going day in and day out, keeps you motivated, keeps you propelling and in past and continually increasing the worth of your business and those around you.

Lloyd Lofton:
You know, there's an old saying, at least in sales, and I'm sure that's in other areas "You can drag a horse to water, but you can't make them drink". But you can salt the oats. And that's kind of like how I've kind of viewed life is to keep salting my oats. I don't have a clue what gets me going in the morning. I just know that if I don't get going in the morning that it bothers me. I had polio when I was four months old. I wore brace, of course, and crutches till I was 16. I was in a body cast for nine months when I had seven muscle transplants. Now, imagine you're 16 years old. You're in a body cast and a really cute twenty-two year old girl comes in there and she has to wipe your rear end.

Brian Kelly:
Ohhhh(giggles)

Lloyd Lofton:
Oh, yeah. I mean, that's really great for your ego. But the challenge about that, I mean, the thing that I think is interesting about that, and it goes to what your point is about, what gets you up in the morning is I had polio when I was four months old. So, I'm the normal one. When I'm walking down a mall and people are looking at me because the way I walk, you're the one with the problem. I'm normal. And what that speaks to is every day I don't, I don't know what I can't do because I haven't done it yet. And the good thing about doing something that I don't know whether I can do it or not is there's only two things that can happen. I can either not do it as well, as well in the way I want to do it, or I can do it differently or do something else. So what gets me going in the morning is recognizing that I have to do something. I don't know exactly what it is, but I have to do something.

Brian Kelly:
And yeah, and that that can be true for many people. You know, the drive is just I need to continue to move forward. I need to progress. I need to grow. And the lane stagnant can be that driving force. I mean, like take working out, for instance. I remember when I first started working out, when I was in my teens, and then if I would stop for a period of time, a week, two weeks, three weeks. Something inside me wasn't right. I had to get back. It's like this incredible, wonderful magnet that keeps you rolling, keeps you going like drive.

Brian Kelly:
Exactly.

Brian Kelly:
And so.

Lloyd Lofton:
I quit it. I quit it to dieting. I've always had a little bit of challenge dieting because I can't exercise the way a lot of people can. I can't, I can't run and jog and all that kind of nonsense. But here's the interesting thing about dieting. If I want to lose 20 pounds. And I say I want to lose 20 pounds in three months, and at the end of three months I haven't lost 20 pounds. It's not because I failed. It's just the plan wasn't right. I didn't have the right resources or mindset or willingness to do it in that timeframe. And maybe the timeframe wasn't right. But here's what I know about dieting, is when I wake up tomorrow morning, I can start to diet over again. And that's kind of true with anything in life, right?

Brian Kelly:
Yes.

Lloyd Lofton:
It doesn't matter what's going on in your business or your relationship. You can wake up today. You can forgive yesterday yourself. Your, your spouse, your business partners. You can forgive for yesterday and you can just start new today. The problem is most people aren't willing to let go, to give up in order to start something new today. And I think they do it that because we know how to hang on to it. I mean, I know every, you know, you know when you, when you have kids and they come home with a, with a homework assignment, they get an F on it. Do you put the "F" on refrigerator?

Brian Kelly:
(laughs)

Lloyd Lofton:
Do you call your brothers and sisters and say "Hey, John, you got an "F"?. You run an ad in the paper and say "Johnny got an F"? Well, of course not. But we spend our life putting an F on our refrigerator and keep that in front of us when we can just start over, every day.

Brian Kelly:
Wow, I have never heard it put that way. That is such a powerful way to do this. Oh, my goodness. We, I mean, we are all our own worst critics, by far. You know. Everyone else is looking at us with different, a different lens. And we're there, literally, if we could twisting our leg around, kicking our own self in our butt for all the things that we think we fell short on. And what, I this is one thing I tell all my clients, Lloyd, when I was especially in the fitness industry, is I don't care how many, if the exercise calls for 10 reps and you only did four, but that's absolutely all you could do. Then why are you kicking yourself for that? I said instead of doing that, reach behind your back and pat yourself on it. And I said literally, I want you do this right now while I'm watching you and say out loud "Good job". And then your name. Give yourself credit. Right. Start giving yourself those victories that we never give ourselves. because...

Lloyd Lofton:
Do you think, do you think that the people when you were in the fitness business, do you think they look over to the person next to him or the person on this side and compare what they're doing to that person?

Brian Kelly:
(nodding) Yeah.

Lloyd Lofton:
Because I think that's what slows people down a lot.

Brian Kelly:
(laughs) Yeah.

Lloyd Lofton:
I think, for example, Tony Robbins is a great business leader, right? He's a great coach. I mean, he's he's an icon in the industry. But Tony Robbins is not my competition.

Brian Kelly:
It's true.

Lloyd Lofton:
Nobody's going to pay me what they pay Tony Robbins to come in. Yeah, unless you want to if you're on here right now and you want to, I'll give you my number. But nobody's going to pay me to do that. Why would I look at Tony Robbins and, and, and think, well, I can't do that when he's not my competition?

Brian Kelly:
Good point.

Lloyd Lofton:
And I think what happens is that we, we tell ourselves down for where we've been, instead of building ourselves up for where we're going.

Brian Kelly:
Hmm. This is great. And Timothy McNeilly agrees "So true! Great stuff".

Lloyd Lofton:
Timothy, thank you, buddy.

Brian Kelly:
Karene Willett "The power of following your own momentum". We got a lot of people coming on and saying, "Hello, Brian".

Lloyd Lofton:
And I want to comment on Karene's comment. That's the last word she said was "Momentum".

Brian Kelly:
Yes.

Lloyd Lofton:
You know, the only way you get momentum, you know, if you stand in front of it, if you stand 100 yards down from a train, you're probably not going to get run over. But, if you if you stand a mile down from a train and turn your back to it, you're going to get run over because the train's got momentum. You have to start somewhere. Karene, you know this, right? You have to start somewhere to get that momentum. And what people are afraid of it isn't starting. I think a lot of times people are afraid that if they actually start succeeding, the end result of that is they could fail. Can I tell you a story about selling?

Brian Kelly:
Please, do.

Lloyd Lofton:
So. So insurance agents. I worked in insurance industry for longer. So, they'll buy a lease, right? Now, now, let me tell you why salespeople, all salespeople and all industry. Here's why. Salespeople won't work lease. That is why they don't want to buy a lease. And here's why. I'm going to talk it to the insurance industry, because that's what I'm from. So, they don't want to buy a lead because if they buy a lead, well, then they got to call it. And if they call the lead, then people might answer. And if they answer, I got to tell them I'm calling and if I tell them I'm calling, they they might have me come out. And if I come out to their house and knock on the door, then they might let me come in. And if I come in, then we're going to sit on the kitchen table. If I do, then I got to ask them questions. If I ask them questions, then they might ask me how to buy what I have and if I sell them an insurance policy that I gotta turn it in. If I turn it in, it might get issued. If it gets issued, I got to deliver it, and if I deliver it, they pay for it. And then three months later, six months later, nine months later, if they cancel it, I'm going to get a charge back and I can't afford to charge back, so I can't buy a lease.

Brian Kelly:
(laughs)

Lloyd Lofton:
And that's kind of why that word momentum really stuck to me, because we're afraid of getting the momentum going, because we projected what the consequences could be instead of what a reward would be.

Brian Kelly:
Oh, yeah. And I love I did that project the consequence of every step along the way.

Lloyd Lofton:
Yeah. We're afraid of it. And we said I used to drive when I was with "" insurance company. We'd go door to door. I used to walk up to the house and I'd walk past the house and look at the house. I look at the car, look at the swing set, trying to figure out if they got enough money for. What I'm really doing is I'm avoiding rejection.

Brian Kelly:
Yes.

Lloyd Lofton:
Then you go knock on the door and I'm knocking on the door thinking, praying to myself- don't answer, don't answer, don't answer. And they answer. I think. I had a great sales manager once, I mean, the way he told me to go door to door is he took me in an apartment complex with 100 units. Oh. And he said, "Your goal is to get a 10 percent closing rate". Which in sales is like pretty crappy. He said,"Your goal is to get 10 percent closing rate". Now back then, we made eight bucks on a sale. But, you know, I mean, this is 1970, 1980. Eight bucks with some decent money. We made eight bucks on a sale. And he made me knock on every door in that apartment building from eight o'clock in the morning to nine o'clock at night. Every door. It took me all day to knock on, on the doors. But guess what happened at the end of the day? I had 10 sales.

Brian Kelly:
(agrees).

Lloyd Lofton:
I made more money as, as a rookie on that, that day. And that impacted everything I did from then on, because what I recognize is but just because you knock on the door and somebody says, "No". Like, like I have some health problems, health issues a few years ago, they didn't kill me. When I knock on the door and somebody says "No", when I make a phone call and somebody says "No", you know, you actually don't get cancer from that. And, you know, it's kind of a strange idea. You don't get leukemia from there. You don't get diabetes from that. You get hurt feelings.

Brian Kelly:
(laughs) Yeah.

Lloyd Lofton:
But if you're married, you're going to get that anyway.

Brian Kelly:
(laughs) Oh, my gosh. This is awesome. This is awesome. Oh, I'm laughing so hard. Especially when you're talking about all the hesitation, resistance due to the fear of rejection. I'm only laughing because I still relate to having gone through all of that. And, you know, to be honest, I think part of that goes through each and every one of us. I don't know if it's true for you, but for as seasoned veteran one becomes, that there's still that lingering, feeling of possibly someone's going to reject us. We don't like that. And it's not a positive thing. But is that something you've overcome completely, Lloyd, or is it something...

Lloyd Lofton:
Yeah

Brian Kelly:
Oh, OK.

Lloyd Lofton:
I have been nervous all afternoon. Look, I have a thing of drink because I don't want to get dry mouth with you. I also have a thing of hot coffee because hot coffee keeps your voice, your voice warm, so it doesn't close up on you. And then I have mints here. So, no, I get nervous all the time. When I get up on stage to do an onsite training, I always get nervous. And if I'm and I usually do a pretty good job when I'm nervous because I'm actually thinking about what I'm doing.

Brian Kelly:
Yeah.

Lloyd Lofton:
And when I when I'm when I'm getting a little bit nervous, I'm more cognizant of the audience. I'm more cognizant of tone of voice, voice inflection, body language, because I'm paying attention to it. If I'm not nervous that I'm just arrogant and cocky and I actually think I know what I'm doing. And people in the audience are looking at you going, well, you're a moron. And I'm not saying I'm not a moron sometimes.

Brian Kelly:
(laughs)

Lloyd Lofton:
But I just tend to be a moron less when you actually take the risk. And it doesn't hurt. Nothing happens. Right? I mean, the hardest part about doing anything is just acting. You know, I hear this stuff out there about making a decision. Just make a decision. And I think that's like the craziest advice to give anybody, because you can make a decision and stay on the couch. (laughs). You know, like I can make a decision is to make a million dollars. But I'm going to watch football today. So, I made the decision. So, I go back to all those books I read. You know, I go back to "The Go Getter" which is one of the best books ever written. I go back to the go and say, "I made a decision. Where is my money".

Brian Kelly:
(laughs).

Lloyd Lofton:
I realized that I actually knew something. So, I tell people, actually, I'm not a big fan and this isn't putting anybody down. The first five books you showed, I've got those books. I read them and I'm a prolific reader. I go to sleep at night listening to podcasts like yours. But I'm not a big fan of this thing that's new today. Like I'm not going to teach you how to get a seven figure income or, you know, I'm not going to make you 10 times better. Because truthfully, if I could be 10 times better, I'd already be better. I don't need you to make me that. The reason I need, the reason I'm on a call to get a seven figure income is because I don't have a seven figure income. And so what I tell people is just get one percent better. You just do the math. I'm a math guy. You know, Grandma said- if, if it's too good to be true, it's probably not true. So, just do the math. If you improve something, anything, just make a decision on one thing and do that one thing every day. If you improve one percent, you realize in a year you've improved three hundred and sixty five percent. Why would you settle, settle for 10 times? I mean, I don't understand that. So to me it's just doing something. And who cares if it's wrong. I mean, the worst thing happens if it's wrong is you get the knowledge to know that what you just did didn't work. So, just do something. That's the hardest, that's the hardest thing I find when I when I work with people, the hardest thing is just to do something else. Sales people talk to me all the time about making phone calls. You know, how do I open the conversation? How do I make appointments? And I tell them the same thing all the time. Go online, like an insurance, and just go online and type in- How much is life insurance and how much is health insurance, how much the Medicare supplement. And Google is going to bring up thousands of pages. The first ten links on there. Click them and fill the form out. And when the salesperson calls you, shut up and listen. And if the way they come across to you, doesn't sound like the kind of person you would do business with. Look at your script and if your script is just like theirs, that's why you get any business. And, and I would bet you 80 percent of the people I talked to about that don't do it. And, I think they don't do it because they don't want to find out what they're doing is actually not, not right. It's not work.

Brian Kelly:
Oh, yeah. The realization that that could be a deterrent right there. For sure. Goodness sakes, there's this golden nugget after Golden Nugget. And we're talking again to Lloyd Lofton here, who is absolute expert when it comes to sales for, for objection handlin,g for so many things. And what I want to do is tap in a little bit into what you do right now for your business. What is, what is it you do? Do your training now in various areas. Who specifically is your target market and what are you doing with them?

Brian Kelly:
I do sales training, leadership training and in private coaching. Most of the work I do is to help sales organizations get more activity and then convert that activity into conversations and then do the individual coaching with salespeople to take those conversations and put the prospect into a funnel, so that they can help the prospect design a solution that they're willing to pay for. Instead of, maybe instead of talking about what I do, because everybody says, well, I do sales training, what the heck is that? But what I really do is I talk to people about figuring out what not to do. And what not to do in sales is quit selling your product, nobody, nobody is interested in your product. They're not interested in your company, they're not interested in your price, and they're not interested in your product. And I'll give you an example, if I can, of why that's true. Let's take a common behavior now. This is a little bit, a little bit off because of the pandemic right now, although I can give you some examples where it's true. But let's just take a common behavior. You're buying a car. First of all, a car dealership is a destination place. I mean, not many people are driving to the grocery store and they go by a car dealership and son of a gun. Man, I was going to stop and look at a car. Let's go in here looking. Most people don't do that. So, you pull in the dealership, you park your car, you out your car, the car salesman comes up to you and says, "Can I help you?". And you say, "I'm just...

Brian Kelly:
Looking

Looking right now, it's what everybody says, I'm just looking. Now, let me ask you this, are you a liar? I mean, are you lying to the salesman? Not really. It's not that you're not there because you're not interested in a car. You just don't want to be sold, right. And, so, the reason we say I'm just looking is the last time I said to a salesperson "I'm just looking". Guess what he did? He left me alone. So it worked. That's why I say that it worked. So then you walk around the car lot, you pick out a car and then what do you do? Yeah, Mr. BESE, you're just looking right, but what do you do best? Because once you pick out the car, then what do you do? You take it for a test drive. Right.

Brian Kelly:
Yeah.

So, let's talk about that. Let's talk about buying Bega's. Let's talk about that customer. So you get behind the steering wheel, maybe your wife's in the back seat or the front seat, the car salesman next to you. Before you and you got people on there. Maybe they can come in and I'll let them answer this before I move on to the next part of it. But before you take that car off the lot. So, you get in the car. You start it up. Before you leave the lot with the car to take it on the test drive. Do you adjust anything? If you adjust anything, type in the chat box and tell me what you adjust. You have talked faster than anyone can kick me off here.

Brian Kelly:
Yeah, there's like a 10 or 15 second delay, so it may take a little while for that to come through.

Lloyd Lofton:
So, do you adjust the steering wheel? You address the radio. Maybe, the car seat. You adjust the rearview mirror. You adjust the side mirror. And here's why I would ask you, why are you making those adjustments? You're adjusting those things to make the car fit you, aren't you? And what would I, Mr. Biz, what I would submit to you the Mirasol, right? Yeah, what I would submit to you. The seat. Yeah, the seat. Up or back. You can tell how short or tall the person was before the test, before you. What I would submit to you, Jason, is that you're adjusting the things you use the most. Christopher Wood. Hey, Chris. You adjust the things you use the most in the order that you use those things. So, you make the car fit you, then you take it out on the test drive. Now, here's the irony about a test drive. How many of you actually pull the car over during a test drive, but in part, get out, open the hood, take out the catalytic converter, have a look at it?. How many of you take off the spirit, the rear tire and look at the disc brakes and see how the brakes are? When we see a test drive, we're just, we're just seeing if the car fits us, then you come back to the dealership, you pull in. And if if he's a good salesman, he's a good car salesman, he tells you to park next to your car. You know why he tells you to park next to your car.

Brian Kelly:
So, you can see...

Lloyd Lofton:
So, you can see what a piece of crap you're driving.

Brian Kelly:
Yes. (Laughs).

Lloyd Lofton:
And when you get out of the car, if you turn around and look at the car, when when you're doing test driving it. And you kind of like the car, where do you go from there? You go inside to the dealer, right? You sit on the desk. Now here's my question for. When you go inside to that cubicle with that car salesperson. After the test drive, are you going in there to discuss which car you might buy? Are you going there to discuss how much you're paying for that car?

Brian Kelly:
Yeah.

Lloyd Lofton:
My guess is. You're going in there to see how much you're going to pay for that car, and the reason for that is you've already know to the... You good, good, comment. And the reason for that is because you've already taken emotional ownership over the car. You see, what I said when I first started this little story is nobody's interested in your product. Nobody's interested in your price. They could care less about your company. In fact, they're not even really care that much about you because you're a salesperson. What they care about is themselves. So, I'm in Colorado and I'm doing a training, my cell phone goes off. My wife never calls me when I'm out in the field. She knows I'm in front of people and I am not going to take the call. So, at the break I call her. And I see what's going on, and I'm in Colorado. At that time I lived in Des Moines, Iowa, and she says, "when you come home, I want to go to the Ford dealer on Saturday". And I usually get home like 11:00 o'clock Friday night. And I'm like. OK, we got four kids at home. We got two cars, one's hers, one's mine. What's the obvious question? I said, Well, honey, who's getting a new car? Now, I already know the answer to this, right?

Brian Kelly:
(Brian laughs)

So, she said, "Well, I'm in your car now". I've got a Mustang. Convertible Mustang, and she's got a truck, a sports track truck, so she said, I'm trading your car in. "OK". And the reason I said OK is because that's how you have the last word in every argument with your wife. OK, so I get home, we go to the dealership, get in the car with the car salesman in the car that she's picked out.And before we leave the lot, he's sitting in the backseat. Really, really good salesman. I tried to recruit him. Really, really good salesman. He said "Lloyd, before we go, you see that, you see the red button, the blue button right there". I said, "Yeah". He said "Push that button until the air is comfortable for you". I'm pushing it. Pshsh. Cool air comes out. And he said that "When you're driving, I know that you like to keep the car pretty cool. You can keep your your side as cold, as cool as you want it. Now, you see that red button over there. Just push that red button over there". And she reaches right for it. And I had to kind of look for it. She reaches right for it. And her side warms up and then he puts his hand on her shoulder. He says" And then you can keep your side of the car as warm as you want to, because I know you don't like to be cold when you're driving". And I turned and looked at her and I said, "Well, somebody has been talking".

(They both laugh)

Lloyd Lofton:
Now, here's the thing- was he selling me the air conditioning or the benefit of the air conditioning.

Brian Kelly:
Yeah,

Lloyd Lofton:
He was selling me on my wife's comfort of having that air conditioner. To have an interest in the car when interest in him or interest in the dealer. I was interested in what we got out of it. So, when I say I'd rather talk about what I don't do than what I do is when salespeople say they do sales training, nobody's interested in sales training. What they're interested is what they get out of it. What's the result of what you do? And if that makes sense, if that's true, if you're nodding your head, yes, that's also true in your industry. Whatever your product is. Your your prospects are interested. Your customers are interested. And what they get out of it, not what you do. Stop telling them what you do and tell them how you affect them.

Brian Kelly:
And that was masterful. I mean he helped, he helped you to make it feel like a fit, and your wife was really the decision maker in this case. So, now he's got a united front right from the first five seconds of the test drive and that didn't even begin yet.

Lloyd Lofton:
Yeah. And he set me up that I'd have to be, you know, what a jerk to not buy from him.

Brian Kelly:
(Brian laughs). Yeah

Lloyd Lofton:
because he would, I mean the way he set it up as he cares more about my wife than I do. What the heck.

Brian Kelly:
Oh, man. I've been in a situation where I care to admit and it does not feel good. Yeah. You're on the air on that is that says ...

Lloyd Lofton:
I'll tell you. I'll tell you another story. I was, I was in Johnston, Tennessee one time. Now I'm a straight commission salesperson. Right. I'm in Johnson, Tennessee. We live in Knoxville. Johnson said it turns these two hours away. So I would leave home at six in the morning, drive down to Johnson. I'd work there till like eight o'clock at night. And I get home like ten o'clock at night. So, it's. And I'm filtering in a new agent. And it's like 7:15,7:20, we've run maybe 10 appointments. I've done maybe seven full presentations. I mean, full presentations where you actually ask for the money. And we haven't closed anything. And I'm tired, and I'm hungry, and I'm frustrated, you know, embarrassed because I got this new guy with me. Haven't closed anything. I call my wife. I have got a speakerphone on my car. I call my wife and say, "Hey, I'm getting ready to get on the freeway. I'll be home about two hours". And she said what? Every salesperson dreads their wife asking. I mean, how dare you ask this question, what is the matter with you? She says "Did you sell anything?". And I always thought, well, don't ask me that. If I sold something, I would've called you in a minute. (yelling). We've made some money today. "Did you sell anything?" And I was like, "No, I didn't sell anything". And her response, she's such a great wife. We've been together thirty-five years. Her response was "Then why are you coming home?". (Lloyds is laughing). Talk about throwing a gantlet down. As I said "All right. Let me see what I can do." I reached in the back seat. I get some old cards. We run five more appointments and we end up making 1800 dollars that day.

Brian Kelly:
Nice.

Brian Kelly:
Now why did I make 1800 dollars a day? I made 1800 dollars that way, that day because my wife said. Well, she didn't say it, but what she was saying is- be man enough to support us. I shouldn't say that because she's a good wife. She just ask the question "Why are you coming home?". And, so guess what question I started asking myself every day when I didn't have business- "Why are you going home?". So, everybody on this call, on this call today, ask yourself that question. At the end of every day just ask yourself. Why are you in in your name . Salespeople, if you want to make a 100000 dollars a year? This is like the math. If you want to make a hundred thousand dollars a year, that's eight thousand three hundred thirty-three dollars a month to two thousand one hundred dollars a week. Four hundred dollars a day. Just easy math. So, salespeople say to me, "Well, how do I know, you know, that I'm on track for wealth?". You need to make four hundred dollars a day to make hundred thousand a year. It's just math. So, if you, if it's five o'clock comes, you have made four hundred dollars. If you're, if you're more serious and curious about making hundred thousand a year, you're, you're not done working. Because if you quit working, then the next day you've got to make eight hundred dollars. And, that's where I talk about acting. That's where I talk about getting better. One percent. Maybe your goal should be... Your wife is the motivation. That's the truth. Maybe your goal should be to just improve one percent a day. I'll shut up for a minute.

Brian Kelly:
No. No, I mean this. So, look, I was talking about the opening of the show. Recommending that folks take notes. I'm running the sho., I'm the producer. I'm the guy on the side. I'm running asking the questions. And I've got nearly a full sheet already. Writers trying to go with it. And I'm loving every second. Because the value and the information, the knowledge (Lloyd Lofton coughs) that you're sharing is, is absolute gold to everyone watching and listening now. And it will be for all those who watch and listen to the recorded video and podcast. And so I'm so excited that I get to be the one that shares you with everyone. And that's all I'm doing. I'm just the conduit. And Lloyd is the talent. This is the man that brings it. He's got the, he's got everything. He's got the experience, the acumen, the intelligence, everything. And he loves to help people or he wouldn't be on this show. Does he want exposure for his business? Of course, he does. So do I. But he's also here because he, he loves to serve people and to help people. And he wouldn't be spending all this time if that wasn't part of his being. And, so I appreciate you for that. So, you can't believe. And we're not over. I'm not in the show. I just want to throw that in there that I appreciate.

Lloyd Lofton:
I thought I kicked you off for a minute. You know, that's how my wife gets rid of me and she starts to compliment me.

Brian Kelly:
No, (Brian laughs). No. In fact, that was, that was marking the halfway point of the show. (Brian laughs). Is letting that sink in for everybody. It's been almost an hour. Not quite, but 20 minutes or so, 40 minutes or so. But yeah, this is just phenomenal information. And, my gosh, I love every bit of this. If you're more serious than curious. That's a great line. Oh, my goodness.

Lloyd Lofton:
And, well, you know, the reason I say more serious and curious is... I ran a sales office in Knoxville, Tennessee. And I had an agent whose wife is speaking to make a hundred thousand dollars a year, and an agent whose wife was a pharmacist and made ninety thousand dollars a year. She needed him to make fifty two thousand dollars a year to maintain their lifestyle. As soon as he hit right around fifty thousand dollars for the year. Guess what happened to him? He disappeared. (Brian laughs). Because he made on...Oh, he came into office every day, but he played on the computer and, you know, he read leads, like he's a clairvoyant. And he could tell who was a good lead, who was a bad lead, and he would write hardly any business after that. And so, well, in my experience, what happens is- people are living at the level, they see themselves living at.

Brian Kelly:
Yeah.

Lloyd Lofton:
They don't live higher now. They. They. Now, I'm not talking about, I'm not talking about spending habits. People usually spend between 30 and 40 percent more than they should spend for their income, but they live at the level that their income will support. And my thinking is. Figure out what lifestyle you want. Figure out what it takes to get that lifestyle. And figure out what the three steps are you need to start doing. Then, pick one of those steps and do that step until you have no choice but to do step two. Like, like if you want to. I'm sorry. You want to make a million dollars a year. And you know this, right? You know this. You work with people that say "I want to make a million dollars a year". I'll do anything to make million dollars a year. Well, if you've never made a million dollars a year, you have no clue what it takes to make a million dollars a year. If, you know, making one hundred thousand dollars a year, you don't have a clue what it takes to make a hundred thousand dollars a year. So, if you whatever income you're making right now, that's what you know how to make. So, don't beat yourself up for that. Be proud of what you have. My slowest days, on the days I didn't make a dime. I always came home comfortable with who I was, comfortable in my own skin because I know I did everything I could do that day. And at the end of day, I would evaluate what I could do different. And that's the only thing that matters. The only thing that matters is what you can do different tomorrow. What you did yesterday is a history. What's happening today is a prediction, and the only thing that matters is what you can do tomorrow. So, when you go to bed tonight, forgive yourself. If you're ticked off at anybody, forgive them. Don't go telling them you forgive them. All you're doing is looking for attention. Just forgive them. And wake up tomorrow morning and make a decision. What can you do differently? If you went to bed every night and wrote three things down, you're going to do different tomorrow. You do one, you might probably two, never do three, but you might do one of them. And if you did one thing different every day. What would your life be like in six months from now? So, you know, when I look down the road and say this is how much I want to make next year. I back that up and you've heard me do it. I back it up to monthly, weekly and daily. And, then I figure out what activity has to go with that. And then I make a decision on which activity I'm actually willing to do. Because, you know, willing to do the activity, I mean, just be honest with yourself. If you're not willing to do the activity, that's OK. There's nothing wrong with not being willing to do a particular activity. Just finding activity you're willing to do and do that, even if you do it badly. Like I used to say all the time, I don't believe. So, I had to clear my throat. I used to say all the time. I don't believe in trying... I think I had this little, I had this little experiment that I did. I would put a jar on a table. Like, I put the cup on the table. And those of you that are listening at home do this right now. Put the, put the cup on the table, put a cup in front of you on the table, and then what I want you to do is I want you to reach out. I want you to reach out and try and pick that cup up. I'll give you a count to 10, I will give you to 10 to try and pick that up. So, what you can do the cup sitting there, right? You're going to reach out and you're going to try and pick the cup up. So, one, two, three, four, five, six, seven, eight, nine, ten. Now, how many have you picked up. Because if you pick the cup up, you failed the experiment. The experiment was to try. And the reason you failed it is you can't try. You either make a decision to do it or you make a decision not to do it. So, that used to be my philosophy. I've kind of tweaked that philosophy. Now, I think you should try something. And when you figure out what's not working about it, then you should just do it. Because if you don't try it, you'll never get started.

Brian Kelly:
True.

Lloyd Lofton:
But once you try something and you figure out what doesn't work and just stick with what works and do that, just do it. So, make a list of three things every night that you're going to do different tomorrow. Do one of them different. Figure out what it is that you can't do or doesn't work. Then quit doing it. Quit beating yourself up for. Quit complaining because it didn't work. Do the part of it. That does work. Well, that would make. I didn't make four dollars. I wanted to make two hundred dollars . Congratulations. And then the next day, you go back and repeat the same thing. And just improve one percent a day. Don't try seven figure income to try ten times. and try and do any of that nonsense, just do one percent a day, one percent a day.

Lloyd Lofton:
Anyway. That's, that's, that's my advice.

Brian Kelly:
As phenomenal advice. I had a mentor that taught on those lines where he talked about when he was young and didn't have a lot of money. He literally would get in the car and drive to very affluent areas of neighborhoods and not just drive through them, but actually experience them and put himself in that place as if he owned one of those multimillion dollar homes. And how that worked. And he then developed the seminar in business. I worked with him for four years, became his lead trainer from state for two years and and learned a lot from them. And from that, you know, now my wife and I were heading to San Diego this weekend. And guess what we're going to do on the way there? We're going to drive through all the areas we love to live that are currently out of... We want to see those that are out of our reach say, oh, that's too much money. Good, because that's what that's where we're headed. And that's the only way. Like you said, people are living at the level that they see themselves, literally where they see themselves. It's so true. I used to I used to combat that notion. So long thing. And that's not logical. Because I was very logical person. We've done this in the past, the kind of break the seal, if you will. We went looking in an area, a beach area closer to us before that and just started dreaming. Now we go on to Zillow almost every day and look at the multimillion dollar that we want to stay and take the video tours. We really get into it. And guess what? Business is improving. It's amazing. It's amazing when you start yearning for and living and seeing yourself in those things. It just propelled you subconsciously. I think a lot of it is subconscious. But yeah, you got to do the conscious work. You got to go out and be in it yourself there.

Lloyd Lofton:
Let me, let me share. Let me share. So I agree with you 100 percent. Let me share something with you. Because all we hear on the news today is how bad things are. Right. That's all, that's all we hear on the news. The news all day. When I was with the combined insurance company, I ran a sales team. We took sales people dreaming. So, every day I would take them to the Cadillac dealership. If it was a single guy, I would take him to a furniture rental places and talk him into renting furniture. Or really what I did as I was getting him in debt so he couldn't afford to quit.

Brian Kelly:
Yeah.

Lloyd Lofton:
But by taking them dreaming, they start seeing the possibilities. When you watch the news tonight, tomorrow, when you watch the news and you hear how bad everything is. I don't care what your persuasion is. When you hear about everything is. I want if I could. You know, you don't mind me sharing a little bad news. I just want to share with you the worst thing going on in the marketplace right now. So, get a pen and write this down because you're going to want this. This is the worst thing that's happening right now. And this is from Kiplinger. So, I'm not making this up. You can go to Kiplinger tonight, Kiplinger.com and bring it up. In Seven/Eleven. It's hiring twenty thousand people this year. Look, this is how bad the economy is right now. Ace Hardware is hiring 30000 people right now. Amazon is hiring a hundred thousand people right now. CVS is hiring 50000, Facebook 10000. Targets hiring nine thousand people, anyone. That's a millennium. I know you love Target, so I know you're going to want to go have a look there. Riteaid Five thousand. PepsiCo's are in six thousand. Netflix's hiring 5000. Lowe's is hiring thirty thousand people. Wait a minute, wait a minute. There's a pandemic. Getting people out of work. People who have money to fix their house up. Don't believe the news. And finally, the Staple for everybody, regardless of income level. Wal-Mart is hiring a hundred and fifty thousand people. Now, let me tell you. I know, I know some of you, some of you on here right now think, boy, that's not enough money. That's low wages. Let me tell you why I told you about how many jobs are out there. They buy what you sell.

They are the market. That means. Just taking take an example of a hardware store. If I have a hardware store and I sell extension cords, and Brian walks into my hardware store and buys an extension cord, then I've got to order more extension cords. And when I order more extension cords, the distributor has to buy more extension cords. And to buy more extension cords, he has to hire more staff for the volume. And when he orders it from the manufacturer, the manufacturer has to buy more merchandise, more metal, more rubber, more equipment to make that extension cord. So, don't believe the nonsense out there in the marketplace. The only thing I hear, that's all the time, that sales is changing because of what's happening right now. You probably heard that, too, right? You probably get those emails. Sales is changing. Let me tell you something. Sales is not changing. Marketing is changing. The way people buy is changing. But the reasons people buy are not changing at all. So, once you, once you know how to help people identify and solve a problem that they want to solve. Then they're interested in you, your product, your company, then they're interested in and what's happening right now is- if you look at business pages, don't look at the headlines, just follow the business pages. New businesses are cropping up all over the place. And what are they servicing? Every grocery store is now delivering food, right.

Brian Kelly:
Help.

Lloyd Lofton:
Panda Express is delivering food. And Amazon opened a store in Seattle, Washington. Like I wrote an article on it. It'ss on insurance news in that magazine, it's called an "Amazon Go". They open a store that you can, you can download an app, walk in your store. There's no employees. You go and pick out the items out of the cabinet.It automatically goes onto your phone. You want when you put it in the basket, it automatically checks out on your phone and we walk through the register to leave. It dings your account like that. The marketplace is shifting. And what's going to happen when the pandemic is over. With those that were wise enough or had the courage or the willingness to fail and adapt to the changing way people are doing business will do quite well. You see that in Seattle right now. I'm not going to talk about all the protests and riots or whatever the nonsense is going on. But if you, if you, if you read, if you drill down through all the hyperbolic, what you find out is businesses with twenty thousand employees are having employees work from home. They're working from home, and I tell the salespeople this all the time. Well, how do I get all the prospect. By list their home, you know, where they're at? I think, it's so funny. People are home, they're stuck at home and salespeople don't know where to find. Well, they're at home.

Brian Kelly:
Yeah, there was quite an increase as we would rarely get out of our house. We're in California. I live in California. We're still in shutdown. But one thing we noticed is as we cruise around to the empty parking lots, there was always those certain ones that were absolutely jam packed. And that was like Lowe's and Home Depot, because people were consuming everything they could to repair the house that they just hadn't had the time to do. The things did not stop. In some cases, they increased in in activity. But if so, you're hitting everything so great on the point. Like those who adapt are the ones that are gonna continue to succeed. I mean, when when the toilet paper started running out and nobody could get to it, I so wish that I had been ready and invested in those portable boudoir that you just, you just rent them on to your toilet seat. Let's do that. That is, that kind of washes your underside and that's how they do it more in Europe than the US. And they were portable. You don't have to buy an entire... They're like a toilet, a real boudoir. And that that was the opportunity here.

Lloyd Lofton:
Let me tell you what creative people do, OK? You should never be afraid of trying something new in the marketplace. When Target. Are the grocery store limit how many, how many packs of toilet paper you can buy? You know, that's a market guys.

Brian Kelly:
Yeah.

So, the real, the real challenge is to get out of our head. And start getting our emotions. You know, great stories are about people, not things. So, when you, when you're having conversations with prospects, when you're trying to do business or something, find a gig. Put them in a position to tell you stories about what's going on with them. Don't start a conversation off, tell them who you are and what you do. They don't care. Start a conversation off about the impact of something that's happening out in the world and how has that impacted them. And when they start talking about what the impact is to them, they'll tell you what the problem is. And the business is right now, the three biggest problem businesses have right now is their employees don't know how to, how to work virtually. They don't have the technology to work virtually, and their managers don't have, don't have a clue how to manage people virtually. If you're in any of those markets, you should wake up tomorrow morning and write out your income goal. And right now, right now I'm going to test you because I did this earlier. What's a hundred thousand dollars a year? Eight thousand three hundred thirty three dollars a month, two thousand four hundred dollars a week, four hundred dollars a day. You should write out your income goal, then divide the price of your product into that income goal. So, you know how many you have to sell each day and then figure out how many presentations you have to make to make it close. And then now you know what you have to do every day. That's the one thing. That's what you have to do every day. That's all you have to. It's simple. I'm not saying it's easy. We have to set our ego aside. We have to risk failure. We have to risk life saying "Hey, did you sell anything?". Shut up. If I did, I would already told you. We have to, we have to risk that our our brother-in-law is going to say, are you trying that again? You know, here, let me if I have time. You know, one other thing. Salespeople tell me this all the time. I used to do sale training and we fly forty with American Public Insurance Company. We fly forty salespeople every two weeks into the home office. And the guys mostly, but the women sometimes. But the guys have to say they don't feel like their wife supports on. And here's what I would tell them. After I kind of build up a little bit report. Because I can be abrasive a little bit sometimes, but here's what I would tell them. I don't, I don't know that your wife doesn't believe you. I mean, I don't know that she doesn't support you. In fact, I think the truth is that she believes you. She believes the last thing that you said and the last thing that you said is "Honey, this job will be different. Honey, these leads will be better. Honey, today is going to be better. I'm going to make a sale today." And the truth is, it didn't work out. So, it's not that she doesn't support you, she just believes you. She doesn't unbelieve you. It's not that she doesn't believe in you. She believes you. She believe the last thing you told her. And if the last thing you told her didn't work out, quit expecting her to believe something different. Show her something different. And wives, that's the exact same thing. Men are babies. They're egotistical, they're childish. They can't admit where their own weaknesses are. You know, they want to be the man of the house when we know you are. You're you're the boss now. We know that kind of stuff.

Brian Kelly:
Yeah.

Lloyd Lofton:
The truth is, all the guy wants to know is it's OK to fail. If failure doesn't create divorce, it doesn't create affairs and it doesn't create cancer. Failure simply means what do you need to do different? Now, here's the only way that works. You have to actually go out and do something. Every day. There's not a spouse in the world that will care that you came home with no business if, in fact, you put a full 10 or 12 hours a day in. But if you're not putting it in, then you have to be honest with yourself. Maybe it's the activity you're doing that you don't like. Well, I was with Position Mutual for a while, and when I first started, they had a new agent training. I'm straight commission. The manager calls you in from the field to go through the training. I'm a door to door guy. This is 25 years ago. I'm a door to door guy, and the manager stands up in front of me and says, "The only way you can make appointments is if you call them scheduling appointments. That's the only way you can make appointments here. That's one way you can be successful here". And I sat there in the room, nod my head like this, thinking, you're a moron. I'm never going to do that. So, you have to just figure out what you will do now, what you can do. I hear all this nonsense all the time from positive attitude. People say, you can do this, you can do that. Maybe. But what will you do? If you won't do it, stop trying to do it. Figure out what you will do. Do that one thing different every day. Forgive yourself. Forgive your spouse. Forgive other people. And one percent a day in a year is a three hundred sixty five percent improvement in my, in my math. Maybe your math different.

Brian Kelly:
So, like, I like to tell everybody that, you know, there are many different recipes for success. All you need is one right recipe for success.

Lloyd Lofton:
Right.

Lloyd has given that to you tonight. If you didn't catch that, play this back and take notes and pull out those nuggets. He said several things multiple times. You know, repetition is the key to mastery. He's a phenomenal salesperson. You can tell he's also a incredible trainer because he's actually training you right now. I don't know if you got that, but he is literally training all of us, including myself. And I'm loving every second. And speaking of every second, we are at that time. And before we finish up, we've got a couple of things to take care of. So,. Stick with us. One is Lloyd. I like to close every show. We're not doing at this second, but very soon with a very special question. I ask this of every guest expert who has been on the show, and I found it to be quite interesting the responses I got. Because it can be somewhat personal, in nature. And it's also can be kind of... It's a very compelling the responses are just interesting, and some are very, very powerful. But before we do that, I promised everyone who stuck on with us live to the end. It's now that time that they would have the opportunity to win a five night stay at a five-star a luxury resort. And this is how you do it now. You now have. And I will speak on behalf of Lloyd. I hope he doesn't mind. You now have our permission to pick up that phone, if you're not watching on a phone already, and take your gaze away from the screen for just a moment. Well, you'll need to see it here in just a second, but go ahead and do this with your phone. Pull up that text messaging app and where you would actually put in the name of the person you're going to text instead put in the phone number you see on the screen, and that is three one four six six five one seven six seven. And then where you would actually type in the message, you know, where you put those emojis and all the smiley faces and things just tap down there. No emojis, just type in the words PEAK. That's a P E A K with a dash or a hyphen immediately following that. And then the word vacation altogether, no spaces. So let's peak dash vacation again. The phone number is six three one four six six five one seven six seven. Go ahead and do that right now. Enter to win and you'll start some automatic responses through the system, get you enrolled so we can randomly pick the winner of this week's vacation give away. All compliments once again of our buddies at the Big Insider Secrets, Jason Narced and Company. So we're going to come back and also right after, right after this question, stick around, because Lloyd has something he would like to share with you, a special gift of his own, and then we will call it an evening. But before we do that, I want to get to that that one heavy hitting question that I know Lloyd is now sweating over. No way. He's a, he's a professional. He doesn't care. He's fine with it. Here's the thing, Lloyd. I've asked that of many people over one hundred in the past. And the really cool thing I found out is there is no such thing as a wrong answer. It's impossible to answer it incorrectly. In fact, just the opposite is the case. And only your answer is the correct answer. It's impossible to answer incorrectly, and whatever you answer will be correct because it has that personal nature to it. So are you ready for this wonderful doozy of a question?

Lloyd Lofton:
I guess rock and roll.

Brian Kelly:
Forward. Here we go, Lloyd Lofton, how do you define success?

Lloyd Lofton:
Failure. Felger.

If you fail and you're willing to learn from the failure and do one thing different tomorrow, you're already successful. If your idea, if your definition of success is living in that million dollar house or driving at sixty five thousand dollars new truck. And that may be the reason you feel like you're not being successful. But if you define success as learning from your mistakes and then implementing what you learn different tomorrow, you'll wake up and get that one thing. And I said in an airport. I know if I have time to say this. I said at the Chicago airport in 2007 when the Super Bowl was going on in Florida, and my team was going to the Super Bowl. And I had to not go to the Super Bowl because we were starting a new office, I'm sorry, in North Carolina. And I had to give up the opportunity to be at that Super Bowl to get that office started. But by giving that up, I've been able to go to any football game I've wanted to since then. So, sometimes you give up what you want in order to get more of what you really want to. My definition of success is fail. Learn one thing from the failure and do one thing different tomorrow.

Brian Kelly:
One of the amazing things, Lloyd, is, again, I've done this I've asked this question over 100 times, and no two people have yet to answer it the same way mean.

Lloyd Lofton:
It shows you how many ways are to do it.

Brian Kelly:
Yeah. And thank you, Tim. Love it. That last question was always so powerful. He's watched many of our shows and he's also been a guest expert on Amazing Guy, as has Mr. Biz and Wentworth. He's also been on the show quite a few that past guests that love to keep coming back and watch amazing people like you because they said, "Hey, that was fun. I want to watch some more". That was phenomenal. So, you also have a wonderful gift that you would like to spring upon our audience. And what I'd like to do is just put a backdrop of your website up while we do that. And I will turn it over to you to describe this wonderful, amazing opportunity for folks to get a resource that you have currently available.

Lloyd Lofton:
The biggest challenge most salespeople have is handling objections. And the interesting thing about them having trouble handling rejection is really only four basic objections. No money, no need, no hurry, no confidence. The same reasons people don't buy, the same reason they will buy. Once we know what the objection is, we included in our presentation and reduce the chances of it coming up. And so I have a course out there. It's called the scripts that work, and the scripts are twenty four different sales scripts with a psychology behind it, the handling objections, setting the script up, voice inflection, and it's from a number of different industries. It's not one industry. And the reason for that is I think you learn more by seeing the psychology of how people sell and why people buy in industries that aren't yours. So, you can see what's transferable. There's also a podcast in there. There's over forty hours of podcasts. You can download them on your iPhone. You can download them on your computer. And they're everything from handling objections how to run Internet leads, how to run telemarketing calls. You can download all that on there and that is ninety seven dollars. But more than that. More than that. You get to download twelve of my objections. And I think, I think I sent you the page for that. You can also reach out to me. [email protected]. So, it's just my name. I'm kind of a simple guy. My wife told me that a long time ago.

[email protected]. L L O Y D L L O Y D L O F T O N. I'm happy to send any of that to you, but you can fill this out. You become a member, you get my members only webinars. You get twenty. I think there's twenty eight scripts in there that covers everything from handling objections to your voice inflection,. Tone of voice, the body language through a phone call. Yeah, you actually have to have body language from you see me do all that nonsense today as well as you get the opportunity to get those twelve rebuttals. And these are actually word for word. Not only do you get the word for word on the rebuttals, whether you do this or not, you can have the rebuttals. But I even bold the words to show you where you put voice inflection on their.

Brian Kelly:
Hmm.

Lloyd Lofton:
So, that's that's what I want to make available to your your wonderful guest.

Brian Kelly:
And I love that any other URL is on the screen, so you can just type in the part after all the four slashes, just our RYP that stands for ReachYourPeak.im/lightspeed. All one word LIGHTSPEED and also put that up in the comments. For those of you that can see that, that will take you directly to this page you see on the screen right now. That will show you LIGHTSPEED VT at the top and that's it. Ladies and gentlemen. Ninety seven dollars is a drop in the bucket for the experience. This has proven workable stuff. This is what. Mr. Lloyd has used in the field. And perfected in the field. Is tried. True tested. He understands what makes people buy. He said several things during this show that left some very large hints, you know, that people buy an emotion. They buy based on a product fitting them. And can you imagine having all of these scripts, all this material in front of you at your beck and call? Now, don't just buy them and then leave them on your computer or print them out and set them on your shelf to become what I call shelf-help. But get them and study them, work through them, go to as webinars, all the resources there.

Lloyd Lofton:
There are videos. You can watch the videos, but yeah, if you don't use it, it's not going to do you a bit of good. Nothing that you will find in that course actually works. I know nobody's ever going to disclose that, but the truth is, none of it's going to work. You have to work it. But here's, here's what I will make available for you. You've got my email address now, just [email protected]. You can send me your script, and I'll edit it for you. And if you go to the LloydLofton.com and click on 15 minutes, a 15 minute meeting, I'll do a 15 minute meeting with anybody for nothing. I just click on 15 minute meeting right here, right there, 15 minute video at the top of the screen. Right there. Yeah, a 15 minute meeting. You can schedule a 15 minute call with me, and I don't charge a dime for that. I'll help you with whatever. Are you in your script? I mean, I'll be glad to go through it with you now. Now, there's only one caveat to that. You have to agree you can't take offense or offense isn't meant because I'm going to be honest with you.

Brian Kelly:
Yeah, definitely, for those of you that take him up on this offer, give him the respect he deserves and use that time wisely, 15 minutes, it could be a life changer for you. And I know just talking to Lloyd through the show and then the brief time before the show, this guy brings it. He's got he's got the proven acumen. He understands how to do. This is a product of the product and then some because he has gone through and the blood, sweat and tears. You have the information available to get it if you so desire. And like, I like I always say, the system doesn't work unless you work the system. Get it implemented. Put some time aside every single day to digest and put into action what you're going to learn from his scripts and all the other resources that are included. I honestly didn't know about this entire package until about five minutes before we went on the show and I said, yeah, we've got to make this available. Are you kidding me? And so. Ninety seven dollars. My gosh, this is worth thousands of dollars, tens of thousands of dollars for those of you that implement it, like Lloyd so aptly said. And here it is, man, I don't have any room left. I'm writing sideways on some of this. Completely full one of the most enjoyable shows I've ever hosted. Lloyd, I cannot thank you enough. We need to call it a night for everyone's sake. I'm going to keep talking to you for another hour. Passed this, if you don't mind, because I just I own this place right now. No, I'm kidding. We're going to let everybody go. Respect, massive respect for you, Mr. Lofton, for coming on tonight. Everyone that's been with us for the entire show, appreciate you coming on and commenting, throwing out some great questions. We are going to do this again next week on Thursday. Until that time. This is Brian Kelly on behalf of Mr. Lloyd Lofton. I am the host of The MIND BODY BUSINESS Show, and we will see you again next week. Until then, be blessed and see ya for now. So long, everyone.

Announcer:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMINDBODYBUSINESSShow.com.

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your eJwVzlGLgkAUBeD_ch96Mme3UkOIhbBI1rUFMepJhpnRBscZ17k1SPTfVx_v4Tuc-wJ2F6ytWjFCHG22YRAFHjCjUWiscOwFxJCDB1JbpJqJSnKIt2EUBOsw8qCWQvFK0252tVRioq2jQ2MhfsFjUFN8R-xtTIhzzm-MaZSgvbQ-Mx3hg3wK8lyRuWrJ5_m7OSVpuWwP19zeVm12WudpFf5dL9HH8dfRL6pw1wku6cKax8DEjhunlaG8nKY8QIlq_uQnzZP9ObntyyLND0WxzJQZeWZqNNrv-s1EazN0FCc7n-_3Pzh2V84:1k8xZg:ryKERKz-oaHR7L8MOoM8jd_GJkw files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including secure transcription and file storage, advanced search, collaboration tools, upload many different filetypes, and easily transcribe your Zoom meetings. Try Sonix for free today.