Special Guest Expert - Lois Koffi: this eJw1jl1PgzAUhv9LL7xCvoJMSBYjoglT2QVZdN6Qpi3Q2PZgW9aYZf_dssTL9-M85z0jAsoyZXv7OzNUohYFiCtjsSKs5xSVxSbLszzOA0QWY0EuhulrkOZJnt2lAcKEwOIJ_2axiQM0cCZor7BcoQMXzHO_HdajQeUZLVp4e7J2NmUUOefCEWAUDM_chARkRDU_seiURuupiZKpfTp-xvCxzypX7FxcfCXpz2H3Uqt6au4f5wcs7FYyyvGNgUUTtqXglABMD_5VgCy3Yl3y3rR1ta-P1aFr2ueuu30Dbl5hGHgo58wXB9ASW99c5eXyBzVHXr8:1kdQMO:Nb7xXbh1fKTqSJhkRTa_v_lmZq0 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly (Introduction):
So here's the big question... How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, we are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers! My name is Brian Kelly and this is The MIND BODY BUSINESS Show.
Brian Kelly :
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I say this each and every week, and once again, we have a stellar, ...stellar, guest expert lined up for you this evening. I cannot wait to share her brilliance with you. Real quick before we do that The MIND BODY BUSINESS Show is about what I call the three pillars of success. In my now fifty six years on this planet, I spent the last ten or so studying just successful people. I wanted to find out what was it about them that made them more successful than, say, me. What were those things? I mean, they're human beings. They put their pants on one leg at a time, if they're if they wear pants, we were just talking about that before we came on the air. That's a story for another day. They're just people and they're human beings. What is so special? How do they achieve success? In that track of trying to find out and studying only successful people, I found that there were three things. Three patterns that kept developing. You might guess what those are? They happen to be the name of this very show. So MIND is mindset. Every successful person that I studied had a rock-solid, very positive, and the most important part, flexible mindset. Then there was BODY. These successful people took care of themselves, both physically on the outside and nutritionally on the inside. In whatever they were eating or drinking. Then BUSINESS business is multi...multifaceted. It includes things like systematizing, team building, sales, leadership, marketing...the list goes on and on and on. These very successful people had mastered all the skill sets required to build, maintain, and continue to elevate a successful business. The good news is you don't have to personally master every one of these skill sets. That is how they did it, because no one human being, in my humble opinion, could master every skill set that goes into building a business. What they did was they master just one of those skill sets that I mentioned. That one is... Do you know what it is? It's leadership. So once you've mastered the skill set of leadership, you are then more apt to be able to build a team and scale your business. Build a team with those who have the skill sets you have yet to master, or that you just flat out don't want to. Because let's face it, there are a lot of things in business that we don't want to do and that we're not good at. Those are the things you should outsource. That's another topic, maybe, we'll talk about tonight. Who knows? We're just going to have fun and see what Lois Koffi has in store for us this evening. I cannot wait! Another remarkable thing about very successful people is they are also very voracious readers, readers of books, and with that I like to segway over into a segment I affectionately call bookmarks.
Announcer:
BOOKMARKS...Born to Read! BOOKMARKS...Ready, Steady, Read! BOOKMARKS... brought to you by REACHYOURPEAKLIBRARY.COM.
Brian Kelly :
Yes, there you see, REACHYOURPEAKLIBRARY.COM, now that is a website I had built with you in mind and for you. You, the entrepreneur, the business person, no matter what level of success you are at, this is a one-stop-shop where you can go and find a collection of books that have been vetted by at least someone else who's achieved success. That way you're not guessing. You're not wasting time just throwing darts at a dartboard with a blindfold on, hoping you hit a good book. That is what this is for. Before we go any further, I wanted to make a special note. REACHYOURPEAKLIBRARY.COM Write that down on a piece of paper. You remember those, right? Those old things. Those parchments, that were called paper. Get out a pen or a pencil, some kind of writing instrument, or put it on your notepad or computer whatever works best for you. I say that to instill upon you to do that, instead of clicking away or going off into another tab on your browser and typing in these resources, because I'm here to tell you every single show and this one will be no different. There are going to be a lot of resources that you're going to be given, and so, the best thing for you to do is to write all of these resources down and visit them later. Why do I say that? Because the magic happens in the room. Right here! Yes, it's a virtual room. But if you were to take your gaze away, your attention away, and you're off typing in another URL and looking at a website while this is going on, you could miss that one nugget... just that one nugget that Mrs. Koffi has for you tonight that could change your life forever. I will tell you right now, I already know she has one. We had a talk right before we came on the show. She has something that every single business person on the planet needs. She has a talent, and just as a little tease, she's going to be giving a gift tonight. It is that very one thing I'm talking about. So stick with us. Stay on the show. Don't click away. Take notes. I take notes, too and I'm running this whole thing so I never ask you to do anything I wouldn't do. REACHYOURPEAKLIBRARY.COM a little bit more in-depth and then we'll move into the main segment of the show. But here you see, it is just a collection of books that I personally have read. Not every book that I have read, since the beginning, has made this list. This is the best of the best, the creme de la creme, as they say. I'm actually a little bit behind because I've begun reading only about seven years ago or so because of a mentor of mine who showed me the importance of it, not just by him reading books, but what it did for him. The results that it gave them. Oh my goodness, I'm here to tell you, this is like one of the easiest ways to achieve greater success in your life is to just get in the habit of reading books. So, please...I implore upon you go to this REACHYOURPEAKLIBRARY.COM, go to Audible. But if you go here, you can get a vetted set of books, pick the first one that jumps out of the page. You don't need to analyze every single one. Just Ready, Fire, Aim! Let's go! Take action. Get the first book that jumps off the page, read it, and then move on to another one after that. Alright, that's enough of that. We're going to bring on a very, very special person. This is an amazing woman. I can't wait for you to meet her. Let's bring her on, shall we?
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league, and qualified.
Brian Kelly :
There she is, ladies and gentlemen, the one, the only, Coach Lois Koffi.
Lois Koffi:
The crowd goes wild. Thank you so much, Brian. Oh my gosh, We're going to have so much fun! I can't wait!
Brian Kelly :
It's so interesting to me Lois. You and I have never, like, literally talk to each other. We've only emailed back and forth. I don't think we've ever had a conversation before until about a half-hour before the show went live. It's so interesting to me, that so often, almost every single time, I feel an instant connection with that person and I did with you. Like we've been long lost friends for a long time. You know, we're just... Like your smile... You have a sense of humor, you're easygoing, you're very, very brilliant, intelligent, and you just have all those qualities in a person that I love to be associated with. So I appreciate you for spending your time to come on to share your brilliance and your value with every one of our watchers and our listeners on this show.
Lois Koffi:
Thank you! It's a privilege... and you know birds of a feather flock together. Jenny Harkleroad referred me to you.
Brian Kelly :
Yes! Jenny...
Lois Koffi:
You're amazing as well, so thank you!
Brian Kelly :
Thank you, Jenny! Real quick, I want to mention a few things. A little bit of housekeeping here, Lois, before I properly introduce you with the respect that you deserve. I wanted to mention real quick to everyone who's watching to stay on to the end because... You see it right there on the bottom.... stay with us live to the very end and you will get a chance to win a Five-night stay at a Five-star luxury resort compliments of our wonderful sponsors. You see them up there if you're watching the video. On the upper right of your screen, that is THE BIG INSIDER SECRETS. They are at THEBIGINSIDERSECRETS.COM. That's Jason Nast, my good buddy, and his company. So definitely do that. And real quick, a couple of other sponsors we're going to announce here in just a second. Here we go. Now if you're struggling with putting a live show together, maybe it's overwhelming, and you want a lot of the process done for you, while still being able to put on a high-quality show, connect with great people, and grow your business all at the same time... Then go ahead and head on over to CARPETBOMBMARKETING.COM. CARPET BOMB MARKETING, saturate the marketplace with your message. One more... One of the key components that is contained in that CARPET BOMB MARKETING Course is one that you'll learn how to absolutely master. It's the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show and that is as you can see on the screen is STREAMYARD. Over the course of the past nine years, we've tried many, quote-on-quote, TV studio solutions for live streaming. I'll tell you, STREAMYARD is the best of the best. It combines supreme ease of use, along with unmatched functionality. Start streaming high-quality, professional-looking, live shows for free with STREAMYARD now. Visit the website you see on the screen. It is https://ryp.im/streamlive. R.Y.P. stands for REACH YOUR PEAK. That's https://ryp.im/streamlive. Now we can get to the woman of the hour...There she is again Coach Lois. Now we're going to give her the wonderful respect she deserves and give her a proper introduction. Here we go... Lois Koffi is one of a few hundred certified 12-week year trainers. That's amazing! That's a book. I didn't notice before we came on. I'm just peeling back the curtain. I can tell you, having gone through similar things, that when you get certified, that's quite an undertaking to get that. She's just one of a few hundred, so that tells you she is up there, the creme de la creme, as I said before. In the world, one of a few hundred in the world. As a recovering workaholic who has worked from home for the last 13 years, she has excelled in setting and keeping healthy boundaries, learned how to say no,... Oh, we all need to know that... and make more money and less time by mastering the principles she teaches her clients. There's one thing I love about her already. She doesn't just talk the talk. She walks the walk. Right? Then she teaches it. She only teaches what she has successfully implemented herself. She lives in Southern California with her family while growing a global business, has a podcast, and loves helping her clients create six figures from home. Who here wants to earn six figures from home? Who here wants to earn six figures from anywhere they are right now? Anybody with that, I want to formally and officially welcome you Lois Koffi. Thank you so very, very much for coming on tonight.
Lois Koffi:
It's my pleasure. Thank you so much for having me and I can't wait to have you on my podcast.
Brian Kelly :
Sounds like it's going to be good. Oh my goodness, Jake! My buddy is on. Jake Ghannam. I met him and spent some time with him, we were in Orlando and Miami this past weekend. We became really good friends. I appreciate you for coming on and watching Jake. We got a lot of great stuff coming ahead. Then Timothy McNeilly, "Such a BIG fan of the 12 Week Year!... Good. Someone else that heard of it. Good! ...This is going to be amazing tonight! So pumped!" Me to Timothy. Thank you for coming on. Thank you for sharing. Thank you for engaging. Keep it coming. Ask questions as we go through. So, Lois... Coach Lois, I don't know how you'd like to be addressed?
Lois Koffi:
Just don't call me late for dinner!... Anything is fine.
Brian Kelly :
Ok, so Lois, don't call me late for dinner Koffi? If... No I'm kidding. I love your bio. It's short, but it's very intriguing. Who here wants to earn six figures? It shows that you've done it for your clients and that just really amps up the curiosity. I love that it shows your experience, your accolades, and that you are a person who walks the walk. Someone who does it truly. What I'd like to do is peel back the onion a little bit. I want to find out what is truly making you so successful. I'd like to look inside that beautiful brain of yours and find out what it is that's making you tick because, in my humble opinion, the mindset is the foundation for everyone's success or lack thereof. So for you, Lois, when you get up in the morning... you're an entrepreneur, you know that there are struggles each and every day, there are challenges, maybe not struggles, but challenges, things to overcome...What is it for you that when you wake up that makes you have that burning desire, you're motivated and you know you're going to get past and through another day and you will succeed? How do you do that? What motivates you?
Lois Koffi:
Man, uh, experience. Experience is the best teacher. I wake up with an attitude of gratitude. You know this is Thanksgiving month. I got married on a Black Friday in Vegas, kind of a fun little story because Thanksgiving is my favorite holiday, and there was a time when I lost everything. I was homeless. I was living not on the street, but on floors, futons, couches, all of the places I could find that had a roof over my head, my friends' roofs, of course. It was at that moment, I said, you know what, "the only way out of this is an attitude of gratitude, one day at a time, and being as much in the present moment as possible with that gratitude." I'll never forget that experience. I'll never forget that. I wanted to be a millionaire by the time I was 30, but instead, I was homeless. I had my car repossessed the day before my 30th birthday and that was very humbling. It was through that humility, the pain, and the trauma. I know there's a lot of people growing through that, hopefully not just going through it, but growing through it.
Brian Kelly :
I love it!
Lois Koffi:
I had a lot of people who helped me along the way. So now, it's like 13 years later because that was during the Great Recession, I really just... that humility, that gratitude, and of course the pain of that memory,... That's what drives me! It's kind of a combination. That's like my recipe, it's not just one thing, it's a combination of all of those things.
Brian Kelly :
I love how you said that. That is a combination of things. I don't think I've ever had anyone do that before on the show to say that it's not just one thing. They would think of one thing and use it. I appreciate that you embellished all of it. That you have embraced it all and you use your life experiences, good and bad, to actually propel you forward. I think that's powerful. That folks should look at those things that they've overcome. The hardships. They're in the past, but look at that as a victory. Right? You made it through and you're better now. If you're going through one right now. Know it will be done. It will be over. It will... This, too, shall pass! You will get past it! You'll get through it! You'll come out on the other side victorious. Get yourself aligned with people like Lois who can help lift you, other mentors, and coaches. You can see it says right there, 'COACH Lois'... so I think she would help to coach you out of that funk into incredible success. And we're going to get deeper into that here real quick, Lois, I can't wait to learn more about what you do, and how you serve others. I can tell right off the bat you're one of those people that loves to help people. You just have that tone in every one of my past guest experts seem to be the same. I love entrepreneurs! I love them. I love them all. I almost said, "I love you, but I can't because I'm married too right." I was on a roll but I was like Woah... I better easy there... easy...(Brian laughs) So I open the show talking a little bit about books and I'm curious? I'm going to guess, but every single guest answers the same way. Would you consider yourself, Lois, to be an avid reader as well?
Lois Koffi:
Well... True story, yes, and because of becoming a mom and juggling all the things, I became an avid audible listener and podcast listener. So you know how when you're juggling all these things it's easier to listen than it is to read anymore. However, I just love learning. I don't know if you've ever taken the strengths finder test. I took the strengths finder test and one of my top five strengths was Learner. So yeah, I love to soak it up and learn. Even more so apply the knowledge that I learned.
Brian Kelly :
The strengths finders test? Is that what you called it?
Lois Koffi:
Yes, it's through Gallup. If you just Google 'strengths finders test' you can get like your top ten. It's very common actually for sales teams. It's one of the many, right? Because you've got so many different... you got the colors, you got the DISC profile, you got the bank crack your code... So this is another version of that.
Brian Kelly :
I gotcha. I gotcha. I was like, I'm starting to feel like I live under a rock. I hadn't heard of 12 Week Year, and now, this strength finder.
Lois Koffi:
...I'm here dropping nuggets, Brian. I'm just here to drop nuggets for you.
Brian Kelly :
I'm like, did I just warp into another world all of a sudden? I don't know anything. This is awesome! I like learning new things, but at the same time I'm like, come on, I haven't heard of that either. Thank you, Stan Chi. He says, "Great show and inspiring guest." Then my good friend, Richard Barrier. He says, "There will always be storms and there will always be cool breezes." Oh, I like that. Very well stated there, Richard. Thank you, buddy! And yes, very, very good. And so we're kind of going through, if you guys have noticed MIND, BODY, and BUSINESS. So we've already done a little bit of mindset and we'll do more of mindset. The mindset is so powerful. It's so paramount to all our lives, personal and business. When it comes to now taking into the body. When you think about physical fitness and staying nutritionally aligned and everything, banging on all cylinders if you will,... How important is that to you and your business life?
Lois Koffi:
Oh my gosh, Well, you're like my brother from another mother because my podcast name is Healthy and Wealthy and Wise. I don't even know if you knew this about me, but I was in the health and fitness industry for a combined 20 years. I was an Ironman triathlete and a salesperson. When I was just rocking and rolling in sales before the recession, not only did I take nutrition for granted, I thought I could eat whatever I could. I was burning three thousand calories, so why not? Then when the recession hit and I lost everything, my health is the most important thing that I lost and I'll never take it for granted again. So I had to learn how to eat clean. I had to start all over. It took me five years to wean myself off of sugar. I kind of joke there's no sugarholic anonymous 12 step program. It was brutal. I was a total sugar and coffee addict. And so after I came out of that, even with an autoimmune disease, I learned so much it was worth the price of admission because my first 30 years, ate and drink whatever I wanted. In the last 13 plus years since then, learning lessons, I've been the healthiest I've ever been and it's all about what I put into my body. Sleep. Oh my gosh, it's so important. Meditation... I mean, I do so much to take care of the temple and it really is important. Your body fuels your mind, your mind fuels your body thoughts or things. I learned a lot mentally, physically, and spiritually through that process to be where I am today. I do talk about that with all of my clients. I have that kind of added USP (unique selling proposition). As a coach, I do holistically care about you. I don't want you just to go out full-throttle on the hamster wheel making tons of money, which is great, but then what happens when you lose it all, right? You're spending it all on your sickness or your disease. So, yes, that was a long answer to share with you, but I'm very, very passionate about that because, without your health, you have nothing.
Brian Kelly :
I totally agree, and I think every person who lived to thirty did the same thing you did. (Laughing)
Lois Koffi:
Yeah, it's all good.
Brian Kelly :
I was in fitness as well, so we are like brothers and sisters, a sister by another mister, see there we go. Yeah, for like seven years I had a fitness business and that is a common crutch that people who are fit physically go too, is well I'm working out, I'm burning calories, so I can eat whatever the heck I want, and I can drink whatever I want too. That was something I really had to hammer home with my clients and myself, to be honest. You know, it's easy to just say, gosh, I feel so fantastic I can have a little... I can have some beer, and I can have something else... that's really not good for me. Then do it in excess. You know, something that's more than we know we should be doing. I think you're human. You just defined the human being at their lowest. And that's good because every human can use your experience, learn from it, and know at least that misery loves company... That old little saying...but now it's victory. Victory loves company. You can show them how to rise above and be victorious. Just bring them along, push them up that hill, and get them to the crescent over. It's phenomenal. It's a beautiful reason that you went through all this, I think. That is so that you could help so many people in so many ways. People think businesses just those things I talked about with business. You know sales, marketing, team building, systematizing, leadership, and all those things. It is and it is so much more. It is everything we are now talking about. It's taking care of itself mentally, physically, and it's so vitally important. These were not things that are traditionally taught if you're getting an MBA in college. They don't mindset...what's that? That's for a bunch of witch doctor woo things and it's the key thing I learned. The most important is your mindset. If you're focusing on, pardon my word, if you're focusing on crap guess what you're going to get more of... You guessed it that big C word, more crap. If you're focusing on things that you want and that you're looking forward to, building your business, having a team, having a wonderful significant other, and you continue to focus on those things that are positive. Guess what? Eventually, that will come too. You get what you focus on is the whole point there.... and we have more people commenting. I love these wonderful people. Yes...Richard Berrier, "The 80s, oh my lord." Yes... That was my time too brother. Those were the times. Wow! A lot of work.
Lois Koffi:
I wouldn't mind going back and reliving the 80s, just like if I could do it for a day maybe a week... oh my gosh, that would be amazing.
Brian Kelly :
Those were good times. I graduated high school in '82. My goodness that was a while ago. Fantastic. So you are a coach and you coach business people... What I'd like to do is take a pause here for me and say, Lois, what exactly is it? Can you tell the audience what is it exactly that you do? Who is your ideal client and what do you do for your clients?
Lois Koffi:
That's awesome. Well, you know, it's ever-evolving because of the pandemic of 2020. I will tell you, a year ago, I had one plan. (Laughing) Then six months ago, that plan shifted very quickly. My passion with the 12 Week Year is a lot about productivity, peak performance, work-life balance... Yes, I have a very strong opinion. I do believe in a work-life balance. That's part of what I was focused on and my avatar were salespeople, sales teams, and entrepreneurs. However, what happened was when the pandemic hit, I realized, oh my gosh, all of my systems were offline. You know, I had sales presentations. I had all these workshops that I was doing in person. I was closing deals at the dinner table or meeting face to face, doing speaking events, and all of those kinds of things. So I didn't have an email list. I didn't have a podcast. I didn't really care about my YouTube channel. It was there, but it was pretty cobwebby and dusty. I didn't have a lot of the things that I pivoted really quickly and I have now. So kind of incidentally, my new niche since then is actually helping people with email list building, so that's part of my... Spoiler alert, my giveaway today is really my signature right now. I was having conversations with salespeople and entrepreneurs and more and more of them were struggling. Their sales were down. They couldn't meet face to face. They couldn't meet people the old fashioned way. Now we call it old-fashioned, but going to networking events. I actually had my own fortune in the follow-up program. I have my signature Koffi sales formula. And again, all of that was focused on increasing sales results in less time, creating work life balance. All of those were part of my four Koffi sales formula steps. But I actually added a fifth step to the Koffi sales formula and that was building an email list that you build once and you can monetize forever. I actually... just being totally transparent, I may only be six to twelve months ahead of a lot of you out there listening who are struggling with this new normal. Of how do I do this digital marketing thing? How do I create value? How do I do leave magnets? How do I get people into my funnel? How do I do all of that, right? I knew nothing. I had a zero email list. I had a zero email campaign six months ago. But over time, with pivoting and recognizing, I needed to embrace this new normal very, very quickly, I translated and converted all of my offline coaching and tools, everything quickly to online. Building an audience, building your tribe, building landing pages, getting value out there into the digital world in the marketplace. Then as I was building my list, I built it from zero to two thousand from April to July, just doing what I do. I started talking to people that were saying, gosh, Lois, I'm struggling with this. They said, you know what... a coach, a fellow coach, He was like, "I wanted to go and speak at this virtual summit, but they won't let me they rejected me because I didn't have an email list of a thousand." If you study most of the greats, I love Harvey Mackay and all of those guys from my past world that I grew up with... The Jim Rohn's of the world, Zig Ziggler, Brian Tracy, and all those guys. Even posthumously, they're still emailing. They say that if you have a list of a thousand people, you can actually build a million-dollar business with just a list of a thousand. I saw a need and I was like, man, if it's easy for me to build a list, what happened if I could create a program and help just test it out. So I did a beta test just recently, like just in September, and I had over one hundred people sign up for my list building course. I was like, wow, wow. They got so much value. It then turned into a 30-day inner circle coaching program. I kept just rinsing and repeating. So keep in mind again, again six months ago, I didn't have an email list. I didn't have any landing pages. I didn't have lead magnets. I didn't have all of the things that I do now. I went from making zero dollars through, what I call the new normal of online digital marketing, building your tribe, building an audience, interaction marketing through podcasting, and all of the things to making fourteen thousand dollars last month in income. I don't say that to brag or impress you. It's just to impress upon you the fact that the tools that I created that were offline, that worked really, really well for me for the last 20 years because I've sold real estate, I've sold fitness, and I've sold nutritional products. I was in direct sales and network marketing for nine years so some would say I can sell ice to Eskimos, but really I just took those same basic principles and just duplicated it online, and I found a need, and I filled it.
Brian Kelly :
Wow, that's phenomenal! We were talking right before the show, and that is most business owners don't know how to build a list. They don't and some don't even try to anymore. They completely rely on social media, on paid ads, and so this is very refreshing because it is still so vitally important to have this as an integral part of your marketing toolbelt. Is to build a list because, look, there are incredible ways to connect with people. A lot of people say emails don't make it anymore. They never get delivered and that is happening. That is true, that fewer and fewer emails are making it to the end result. But there are ways to remind them that an email was just sent to them. That's through a hack that I've developed. Where I use a system where I can mix email and text messages. Where I send," Hey, I just sent you an email. It's very important!" Be sure to check your inbox, if not there, look at your spam and your promotion folder. That's it, and that way now I get deliverability. So email is still probably the number one... an email list is the number one way... and look at what you just went through Lois. You went through all of the things that were offline, but now we hit this pandemic and now that you have online you have everything you need. Just about no matter what happens from this point forward. You have developed the skills...the skill sets of belly-to-belly kneecap-to-kneecap. You have developed the skills of speaking from stage. You've developed the skills of sales one-on-one. Now you are developing and have developed electronic skills. Those that will help you with systems for your business. I'm saying this to everyone, you know, look what she has done. Here's what I love to say to everyone. How do I become successful? How do I attain success? All I say is find somebody who has done it and model them. That's it. It's simple, you don't need to reinvent the wheel. You don't need to come up with your own idea and your own mousetrap. It's been done before. Over, and over, and over. There are so many recipes for success. You're looking at one right here next to me by the name of Coach Lois Koffi. and if you were to just model what she's doing... So stay with us. She has this incredible, spectacular gift. I found out about it before the show and I've already requested mine, so I can't wait to see that and dive in because, you know, I'm always looking for different ways to market, Lois, that's why I developed a program called CARPET BOMB MARKETING, which means saturate every square inch that you possibly can. Email list building is definitely one of those areas, so maybe we can talk about integrating your course into CARPET BOMB MARKETING, maybe vice versa, and form a JV and see...You don't have to say yes or no right here in front of everybody. I don't want to put you on the spot, but that's what you do when you have people that are in alignment with what you're doing. You have those chats and say, "It might fit, it might not." Either way, we can benefit from each other and I can't wait for what things are ahead for you and I together as we keep in contact long after the show is long over. Oh my goodness, Here we go... Yes, Richard Berrier, your welcome. He said, "Combining email and text marketing, brilliant. Thank you Brian!" Yeah, it was a secret. I actually was hesitant to give it up, but I thought it's time we got to let people know and Lois was nodding emphatically so I think she already knows about that technique.
Lois Koffi:
Oh... It's coming. I'm adding it this month or next month for sure because and I'm not even a huge fan of texting, but I have already seen if they don't open the email... and obviously we we get tons of email, I'm not going to lie. I mean, that's why I was the most negative person guys... just even eight months ago about email campaigns. Thinking, oh, that's spam, but you know what, Brian? Do you know where that stinking thinking came from? I believed this was the lie that I told myself. That I didn't have enough value to give in an email campaign. I didn't believe they would open my emails. What did I have to say? Why would they open my emails? That was something I... and totally autobiographically speaking, I didn't do this by myself, I like we talked about earlier, coaching is so, so invaluable. I have not one but two coaches because I was terrified to launch a podcast. I was terrified to start an email campaign again. I had to work through a lot of limiting beliefs and shift my consciousness and oh my gosh, I'm so grateful that I did because I do have value. You have value to give to the world. You want to create raving fans who fall in love with your emails and they feel love in return.
Brian Kelly :
I love how you brought up a couple of words... Well, actually, a few. Terrified... which comes from a state of fear, the emotional state of fear. Then limiting beliefs... I'm curious, what did you do yourself to get over that hump in both cases? What specifically? Did you do some kind of like... well, I don't want to give it away because I want to see what you say. What it was... Oh, I think I know what it is... Jenny.
Lois Koffi:
Jenny was a part of it, yes. She is, actually, ok... I had three coaches. I mean, that was how bad it was for me guys. Like, I was so comfortable in making phone calls. I didn't have call-reluctance. I was one of the few, I know, it's hard to believe, right? I would be on the phone... I could drive from Phenix to San Diego... This was back before hands-free and this would be me, Brian, for all five and a half hours. I'm like, who can I call? Who can I talk to? I missed the call reluctance or whatever. Anyway, but email reluctance for whatever reason. So, yes, Jenny helped me tremendously and both of my coaches in recognizing, wait a minute, I do have value. I can't say that it was again, any one thing. It took a lot, though. I listened to podcasts like 'Think and Grow Rich'. All of the these things and just recognizing... I'm a mom. We have forced school, we have all those things. I didn't have time to make 20 to 30 phone calls a day anymore. Then I realized, wait a minute, I want to travel the world and have a laptop lifestyle. I'm not going to be making phone calls in the middle of the night when I'm living in Africa to the U.S. You know, I had to automate. I had to get with the program, so part of it was definitely overcoming those beliefs but then I was getting a bigger dream. Recognizing and seeing the silver lining in this opportunity called the pandemic 2020. It was a lot of shifting, a lot of stuff.
Brian Kelly :
I just... My goodness, this is so phenomenal that all this happened for you, not to you, and that you have shifted. Here is one of the key aspects of a successful entrepreneur, and that is they take what others would perceive as a death blow to their business when COVID and the pandemic hit... and now her entire model had to change. She had to completely build online systems and instead of just crumbling and giving in. She just said I'm just going to pull up my big girl pants and get busy to take care of this... And she did! It's because of that attitude that she is a successful woman. I look at everyone out there who's listening and watching, What are you thinking right now? What is going on in your brain that is keeping you from achieving incredible success?...because Lois has figured it out. She has the mindset locked down. That is why she overcame and I was thinking... pardon?
Lois Koffi:
Can I share one more thing that may be helpful? Keep in mind, this is also something very personal, but I'm always wanting to share because I know there's a lot of people who are going through a lot of loss and grief this year. Loss of job, loss of sales, loss of home, all of that stuff that I've been through before. The other two things that really hit home for me was like I got to live bigger, much bigger, much faster, was my brother died unexpectedly in February. My mom died right after him two months later... Unexpected. Right? It was definitely a huge, huge, painful experience, and it was also like a wake-up call like... Your days are numbered any day could be your last day. The other driving force was, how can I leave a legacy behind? So starting a podcast, you know, my podcast will have passed me right. My YouTube channel will live past me. My emails that speak, you know, inspiration, hope, encouragement, all sorts of faith, belief, and desire to others can pour into people's lives past me. I wanted to see it almost as a way to leave a legacy. Like Jim Rohn still speaks to us, right? He's been gone how long? Zig Ziggler... so that's also what was driving me and helping me realize life is short. I want to be able to impact people long, long after, I'm gone.
Brian Kelly :
I absolutely love that, every bit of it. My goodness... and that that goes down the path of, you know when things are going tough, what is your WHY? Why are you doing this? Is it impactful enough? Is powerful enough to keep you going?... because times do get tough. You just heard how Lois has gone through some incredible...I mean, its just... It sometimes seems to happen all at once and just keeps piling on exponentially growing. You're like when is this going to stop? My gosh! My business... I now have no electronic systems to do to deal with my business. My brother is passing away... and my mom two weeks...my goodness, I mean, most people honestly would crumble when it comes to, you know, that's it. It's a sign. It must be a sign. I'm not supposed to be doing this, right? Then go into that hole. Kudos to you, Lois, because you are going to be, and are, an inspiration to many because I'll guarantee you there are people going through hardships at this very moment. This is a ray of hope. I want everyone to realize and recognize this is... You have hope. There's a lot of hope. If she can get through it and look, it's not going to be easy, hardships are called hardships for a reason. (laughing) It's not always easy to get through them, but once you do and you look back, you'll go, you know what? That actually happened for me and I learned a lot from it. My skin is thicker. If I can get through that, I can get through anything. Bring on the next one! Let's go!
Lois Koffi:
It helps with empathy. Empathy in sales, and now I understand so much more. If someone says, "Hey, my family member died of covid, I just can't talk to you right now." Or I'm losing my house, and or all those kinds of things. I have so much more empathy because I can feel their pain. I had a coaching client who was going to cancel his coach call with me because his mom just died, but he kept his coach call with me because he knew that I understood his pain, you know.
Brian Kelly :
Yeah... That's amazing! What does that do that puts so much.... Look at the trust he has put into you because you have treated him with that empathy? You have treated him as a human being. You know, look, businesses... We need to make money, don't we?... But that's not what it's all about. The end result is, yeah, we need to make more money. Here's the thing, I hope,... My wish is that Lois is just absolutely showered with wealth. Immense wealth! Why? Because I know that with this immense wealth, she will just scale and impact more people positively. We want to spread this, and so a lot of people will look and say, well... You're already successful and rich, why would you want more money? That's why! To serve more people. A lot of the media and other reasons... Well, I don't want to go down that path, but you paint the wealthy in such a negative picture. Yeah, there are bad apples. Of course. I'll tell you something right now on this show, I've done over a hundred and twenty of them and I have not met one that fit that bad apple picture frame. They're all very similar in nature, but Lois, I mean, you could see the passion on her. I mean, the emotions hitting her at this moment, having this gentleman trust her so much that he still went through with the call because he knew that he would have an empathetic ear and somebody who he could count on to help him to a tough situation. That's what sets the successful apart, in my humble opinion, the truly successful. I mean, there's so many different definitions of that word. So, yeah, I just wanted to give everyone a good understanding and picture of what success is and a good way to go about it. I'm pointing at her right now, Lois Koffi...follow her and model her. Let's make the world a better place together.
Lois Koffi:
You make me think of a question because this is intriguing to me. I just had a conversation with someone today who actually said this to me because I was sharing my goals, and I was excited. Hey, go to multiple six figures next year with my coaching business and they're like, gosh, Lois, you're all about the money. I was like, wow! Wow!
Brian Kelly :
That's good feedback and that's all it is.
Lois Koffi:
So what do you do? How when you meet someone like that.... and you know talk about Mind- Body-Business... And Think and Grow rich is not just about the money, right? It's about abundance. In that abundance philosophy, to go out there and serve more people. Make more money to give more money away. That's the way I consider it, but what do you say when someone says that?
Brian Kelly :
Well, in that case, in my humble opinion, it's just because they don't know you. They don't know your intention when you say things like that. I would say the same thing like I just said, "It's important to make money so that I can serve more people like you." I want to scale this and help a lot of people. It's not just about material things. I mean, I'm fifty-six now. Material things don't mean as much as I did when I was twenty. I wanted that Ferrari and that Lamborghini... Now I could care less. As long as I can get A to B and I'm comfortable so my back doesn't hurt when I get out. (Laughing) All I would say is, well, you just don't understand me yet and that's ok. Look, I would say, "That's on me that you don't know me well enough to understand what I mean behind that statement and we'll work on that if you're willing to give me the time to do that." What can you say? They have a belief system and I would just say that's it. That's not my intent. Just to make money from making money's sake. That isn't what drives me, but money is necessary for me to grow the business so I can help and serve more people like you. That's basically what I would say.
Lois Koffi:
Yeah, I think there's a lot of people out there that limit themselves to the potential of what's possible. Yeah...
Brian Kelly :
Richard is saying, "Money as a measurement?" Yeah, maybe, but a measurement of what right? You know, a measurement with respect to what? How did you frame that? Go ahead and throw another comment up there Richard, if you just heard that. There's always a delay on these things so it takes a while to get a response back, but definitely... Look, I can tell already I don't know you like for a long time, but I know you, right? Does that make sense? If you were to say something like that, I'd say, heck yes! I would have said something else but keeping this clean... I would have said HECK YES, let's do it! I'm the same way as you. I want to help and serve more. I want to grow this business. I want to build a team. I want to employ people and help them. There are so many things that go with that. Just the money by itself can help to bring in, improve, and scale a business. Yeah, we all like nice things, too. I mean some of that's going to go towards whatever we like, maybe more vacation, stepping away from a business. Hiring a manager to work in the business so we can work on it, things like that. Scaling getting bigger and bigger. Then we can go on and start another business that will serve more people in a different way. So, as I said, I want wealth to shower down upon people like you Lois for those reasons. I mean, you're just getting passionate on this very show. Showing the human side. That's what drives you. Money is important, but that's not what's driving you when the rubber meets the road. Yes. You are on the right path. (Richard Commented) Ok, good. Thanks, Richard. He's a good friend... He was one of those people I met, oh gosh, seven or eight years ago, maybe nine. I'm horrible with time and dates and it just felt like I knew this guy forever. I mean, instantly, like brothers. Like we were separated at birth somewhere, somehow. It was just crazy. We thought the same things, said the same things. It was like instantly so we developed an instant friendship and still going strong. Wow. I'm just looking at the time. This is always a good sign, Lois, when it's already almost over and I didn't even realize it. That means I've been having a good time. I don't know about the audience. It looks like they have been. I don't know about you, but I'm having a great time with this one and it's going by way too quickly.
Lois Koffi:
You just have to have me come back again.
Brian Kelly :
Yes. Yeah, definitely. There's so much more to talk about from each individual. You know, literally, it would be like having a book read to them of your biography and then everything you've done to be successful. That would take more than an hour long show to go through something like that. That's the only downside to these shows is some people say, Brian, you're doing an hour show, that's too long. Man... it's not long enough, to be honest. I mean, in my humble opinion, having done so many of them. I would rather go another at least half-hour to an hour more on each show, but people's attention spans... I get it. And that's ok. We're getting plenty of great...and look, the shows I have done, Lois, I could... Oh, I could so easily charge for them. There's so much value in them. I leave them up free of charge for people to watch past shows. Les Browns up there. Everybody's up there. They can go and watch. We talked about fear, so I want to hit that real quick, and then we're going to go into the gift-giving season of the show. If you were to isolate and think about just one, what would you say... today and where you are now with your business and in your life, what would you call your greatest fear? Right now? If you were to choose just one?
Lois Koffi:
I think...The only one that... or really the first thing that came to mind, so I'm just going to go with it. The fear of success.
Brian Kelly :
Hmm... (Brian's Intrigued)
Lois Koffi:
What will that mean for me? What would that change? Will I change? What will that do for my family? I'm a big, big, fan of work-life balance so even working with my coach right now,... I had my biggest month last month, and he and I are like, "Ok, Lois, let's just pull back a little bit." Let's just make sure you're still on the right... You know like kind of like a little course correction. Right? Just making sure that it doesn't change me. That my family and I still have that balance that I said earlier. I'm an eternal optimist in believing in that and sharing that with other people. Pouring that into other people's lives, you know, don't lose sight of yourself. Yet there's that little bit of fear of like, what will that make of me? Will it change me?
Brian Kelly :
Oh, wow! That's powerful! Because... Oh, goodness! Hmm! That was deep. I'm actually writing notes.
Lois Koffi:
Yeah, I won't be ashamed to admit it, I actually connected with my therapist today and I said, "I need your help...I want to always be Lois!" I always want to be me.
Brian Kelly :
So... The beautiful thing... And so I was kind of going down that road. Jenny, how do you pronounce her last name in Harkleroad?
Lois Koffi:
Harkleroad. Yeah!
Brian Kelly :
She's an amazing woman. We had a lot of similarities. I'm NLP certified. She's heavy in the mindset, tools, and techniques. I watched her demonstrate on stage. She's amazing! All of these things that we're talking about, limiting beliefs, fear, etc. The fact that you said the fear of success... and I had a different internal representation of what I thought you were going to say... but what will that make of me? Oh! Oh, some others are going=, Yeah, but if I'm successful, I don't know how I'm going to be able to handle all the growth, wealth, the scaling, and you know the material things. You were thinking, I don't want it to change me, but one of the great things we found was that money only magnifies who you already are, so you're Lois 1.0 right now. Then when you get wealth times a hundred, or two hundred, or a thousand, or ten thousand, you're going to be Lois 2.0 in a great way. Who you are today, you're going to be magnified. That's another reason I hope wealth showers upon you so that we can have that magnificent version 2.0, 3.0, and above of you. Me looking at you, I'd say, don't you dare worry about that. Ain't going to be a problem with you. You're aware of it so that tells everybody right there. It's not going to happen. And, you know, there might be a little blip on the radar where a little moment of ego may set in. You know what? Own it be happy with it. Give yourself a pat on the back and then you'll know it, learn, and move on. Wow somebody just typed in a whole bunch of gibberish. That's funny. Oh yeah, Richard was saying, "Scary... the way we connected, immediately." Yes, it sure was. Want to become famous... oh someone spamming... That's what they're doing. Wonderful! I don't even know where that's coming from. Alright, so, goodness sakes, I can't believe it. I don't like this when we get down to the end. We have a couple of wonderful things to give away and we have a little bit of time left. So there's always one question I like to leave in parting Lois with each and every wonderful successful entrepreneur such as yourself. It's a very powerful and deep question and it can be actually a little personal as well. It's just a great, phenomenal way to end every show. I'm just... I'm so intrigued by all the responses that I've gotten in one hundred twenty-plus shows before thus far and I can't wait to spring it upon you. Before I do, I promised everyone that stuck with us live that they could enter to win a Five-night stay at a Five-star resort of their choosing, all compliments of, you guessed it, THE BIG INSIDER SECRETS up there on the upper right of your screen. Here is how you enter... In just a moment, what I'm going to do is tell you that both Lois and I give you permission to take your gaze away from the screen ever so briefly to get out your smartphone and what you want to do is bring up your text messaging app and do that right now, because that is how you're going to enter to win. If you're watching the screen, simply go to that messaging app and where you would actually type in the name of the person you're going to text rather than do that type in this phone number 314-665-1767. As Lois enters the very information I hope you are entering, that is 314-665-1767. I literally have guests win in the past. It's completely random. Everyone is eligible. Then where you type in the message, that would be that bottom part normally where you would put in the emojis, those kinds of things. No emojis. Just type in these two words that are separated by a hyphen or a dash. The first word is PEAK P.E.A.K. and then you have the dash then VACATION, so PEAK-VACATION, tap the send button, but don't put your phone away because you will be given additional instructions to get you completely entered into this giveaway. You'll be asked for your email address and I believe that's it. I don't remember if there's anything else. Your phone number will be already part of it, so just do that and do that right away. Then we're going to ask our wonderful Lois Koffi to share this amazing, incredible gift that she's about to share with you. I'm literally excited about this, Lois, and so what I'm going to do is pull it up on the screen and let you take it away. Here we go...
Lois Koffi:
Yay... and your timing is perfect because, again, it's my anniversary month. I'm not quite Oprah yet. I'm my own version of Oprah, but I love giving away gifts. I have this course It's uh... you know you talked about gosh I wish we had more time. Well, here's the good news, guys. I have a three-hour course on list building and it goes through the mindset. I talk about how I overcame my fears. What did I come up with for my first email campaign. My welcome campaign and going through the whole inner workings of that. I talk about building an audience, building a tribe, giving value with excellence, and how to generate leads. Mostly through Facebook and LinkedIn, so if you're on Facebook and LinkedIn and you're like, oh my gosh, I don't want Facebook to shut me down,... that happened. I had a client who was shut down completely on Facebook. They lost all of their contacts and they didn't have a CRM, they didn't have an email campaign list, but now they do. People really, I believe, have got to have an email list looking toward the future. This is a fifteen hundred dollar value, three-hour course, plus some some bonus episodes. I'm actually going to probably add some more stuff here in the next week just because I'm always learning, I'm always growing, and like I shared autobiographically, I think that in a lot of ways I'm only six or 12 months ahead of a lot of you who don't have a list, right? So remember, I didn't have that. I'm just a few miles ahead of you and you can catch up with me. Get your running shoes on, take this course, and boom you could be monetizing your email list as early as next week, so go to that website and check it out.
Brian Kelly :
So that that website, for those of you that might be listening on podcasts audibly is www.ListbuildwithLois.com...www.ListbuildwithLois.com. Don't forget the 'www' on this one to make sure it comes up fine. It's up on the screen for those of you that are watching us live or perhaps later during the recording. I'll also shoot it out there in the comments to all the folks watching on social media. I literally did this before the show started. I went in and so you just click on this sign up here at no cost and fill out this quick form. The beautiful thing is... There it is... Phone number. That will help to ensure that you get that email because you'll be able to in the future text you and let you know, hey, I sent you an email be sure to pick it up. If you didn't see that, check your spam and promotion folder. A new folder that Gmail so wonderfully put out there a that's spam jr, is my opinion. Definitely go there, fill out your information. Everything you need is here in a video. You've just heard it from her. Here's my thing... I didn't even read this stuff. When we were talking a half hour before the show and she was telling me basically what she just told you. I was already typing my information in. I didn't need to read all of this. It's... knowing what kind of person she is, knowing the value she brings, the quality of the empathy, and the caring she has. It's a no brainer. I don't need to read a word on a website. Just give me the... Where do I opt-in. I don't care.
Lois Koffi:
So there is a limited time. The deadline is really by November 21st. I want to just clarify that. But, you know, if you guys listen to this later, past that date reach out to me and contact me. I'm happy for anybody that tuned in to this show and authentically saw value, you can absolutely reach out to me and I'll still gift that to you past that day.
Brian Kelly :
You know what? Be respectful of those of you that do reach out to her. And you know what? By then I would honestly put it back to the fifteen hundred dollars or more price point and maybe just give them a coupon code or give them a percentage off. As time goes on if they mention this show's name. Don't wait six months and go back to her, "You said on a show that I watched that was recorded six months ago that I could get it for free so give it to me now." It's not going to work that way so just be respectful. Literally, if she does have a price tag next to it, it's going to be worth whatever price she puts on it. Just pay it. It's that simple.
Lois Koffi:
Thanks for looking out for me!
Brian Kelly :
I mean, how many times... I've spent tens of thousands of dollars on courses, on both in-person courses and online courses. I do have some regrets, but very few, because if you vet the people before you go through it, then your odds of success are much greater and being disappointed, much less so. I learned. I found a mentor personally and he kept having these additional courses to go to originally had a bunch of them and I went through them all. Then he added more as he went on and I just said, take my money already. I can't wait because the results are what it's all about. Look at the results. What is that worth to you? So like you just said, you got a thousand in how many days? It was just ten days or something after. In only three days, you went from one hundred to a thousand in only three days. Think about that, if you were able to make one dollar off of every one of those and she charges you a thousand dollars for her course, you just made your money back. If you made two dollars. Well, her, of course, is probably going to be fifteen hundred dollars. So you'll make two dollars off everybody on average. That's all you have to do, provide an e-book with the list you can easily make raise money to now invest in courses that will expand your business even further as you go down. My goodness, I just got to stop talking. I get excited and passionate about this stuff... and there it is on the screen one more time www.ListbuildwithLois.com. Be sure to go there. Then after you've done that, go take a visit to her actual main website. It's Lois Koffi, K.O.F.F.I .com (LoisKoffi.com) and be sure to contact and connect with her there. What is the best way for people to connect with you Lois since I just brought that up?
Lois Koffi:
Yes. If they want to email me Lois at LoisKoffi.com. It's right. Same thing. Otherwise, if they go to my website and they can sign up on my podcast page to be welcomed in and receive my episodes and reminders every week.
Brian Kelly :
Alright. Let's see... Oh, I thought you were seeing it and I'm putting it up on the screen thinking, oh, you're going to tell me where that is, but I didn't have it up on the screen. So where would that be on the site?
Lois Koffi:
Yeah. So you see at the top there, it says podcasts. Click on that.
Brian Kelly :
Oh, right. On the main one, gotcha.
Lois Koffi:
Yeah.
Brian Kelly :
There you go.
Lois Koffi:
Then voila. It's going to come there as well, so they're going to get the other opportunity to also sign up. It's the same thing. It redirects to www.ListbuildwithLois.com. But if cancel that, and scroll down then you can opt-in right there to receive my email campaign.
Brian Kelly :
Oh, you know, we've got to go another hour because I'm glad you brought that up. Seriously...
Lois Koffi:
I would be a bad example if you didn't receive my welcome email campaign, which is what you're also going to learn about in my course. So, in fact, you'll have your first five emails done if you take that course... So it's pretty, pretty awesome.
Brian Kelly :
Take the course, opt into her email opt-ins, watch, and learn what she does. Don't just ingest it as a student or somebody is looking to to absorb the information, but do it as a student. Where you learn. ok, how did she do that? Ok, what is the next email? I'm sure it's all in her course. Do this with other people as well, like Frank Kern. What are the subject lines they use? You know, look at the best of the best as well that have made... this guy how much is his email is, it's in the millions... and he understands how to do all this at a very deep level as well. As well as you do. Always be looking from a business owners viewpoint and saying, alright, let me reverse engineer this. How do they do that? Well, with her you don't have to. She gives you the course. She's going to show you step by step and take advantage of that before November 21st of 2020. Just to be clear. Or while we're sitting here, because this podcast will be out there later. So appreciate that. You know we have this other question I wanted to ask you I almost forgot.
Lois Koffi:
Yeah, I've been waiting
Brian Kelly :
I'm not forgetting. No way am I going to forget that. So here's the thing, Lois, with this question. It is kind of deep. It is thought-provoking and it can be personal. But here's the thing, there is no such thing as a wrong answer. In fact, the opposite is true, the only correct answer is your answer. That's the only thing that makes it personal. It's not like a deep personal type thing and some that I've asked this question of, they take a moment to ponder, others get it immediately. Some may take a minute or two. Whatever it is is perfect for you because it's your answer. Now that you're completely relaxed and you're watching the watch going back and forth. That's right. Are you ready for the big question? All right, here we go. Lois Koffi, How do you define success?
Lois Koffi:
It's so funny, that's the question because I taught a college course at the MBA level called transformational success. For me, success can evolve with time, and the older that I've... or as I've gotten older for me success is really when I put my head on the pillow at night, do I feel good about that day? Did I do my best? Free from judgment and just being really authentic to myself. I think being able to reflect on that day, it's ever, ever-changing and evolving. That's my answer. You know nothing's super exciting, nothing sexy, but I think it's transformational and it can evolve over time.
Brian Kelly :
Well, I beg to differ. It was both exciting and sexy because it's different, different than any other guest. This is what I've found...this is the amazing part Lois, is that no two of my guests yet have answered the same way. That is what I love about this question. It is personal. Like, you just proved it, but I love it. You're right! You're so right that success does evolve over time. When you and I were 20, what did success mean to us then? Is it the same as it is now? I'll guarantee you, we're both shaking her head emphatically. Yeah, and it does change. You said it even better where it changes daily, nightly, when you put your head on the pillow. Really, that is it. I mean, we're growing every day. We're aging every day. Our bodies are changing. Our minds are changing. Our environment is changing. Everything's changing. So is our definition of success, isn't it? That was deep. I love it! If you don't mind, Lois, I'm going to be compiling a book of all of these answers into a book called How Do You Define Success. I'll be asking your permission when that time comes, but I hope you're ok with getting more exposure by having your name in that book as well.
Lois Koffi:
That would be amazing because one of the courses I sell is actually the transformational success course that I taught at the MBA level at Concordia University, so it fits right in alignment with that too. We could JV on that if you want. (Laughing).
Brian Kelly :
All over that, all over it. I'll have my people call your people. That would be me calling you and you calling me. (Laughing) I know you have an affinity for the phone, so I won't send somebody else to talk to you. Lois oh my goodness, you've been such a gem. Phenomenal! I appreciate you. Just incredible value. Incredible nuggets. I mean, I'm running the show, directing, producing, starring all that good stuff and I'm taking notes, too. I never ask folks to do what I wouldn't do myself. I love what I get to do because of people like you, so thank you so very, very much for coming on the show this evening.
Lois Koffi:
My pleasure. Thank you for having me. Thanks, everyone, for tuning in.
Brian Kelly :
Alright. That is it for this episode of THE MIND BODY BUSINESS SHOW until next week. I'm your host, Brian Kelly. I'll see you then be blessed and take care of one. Goodnight.
Brian Kelly (Introduction):
Thank you for tuning in to THE MIND BODY BUSINESS SHOW podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
Sonix has many features that you'd love including advanced search, secure transcription and file storage, world-class support, transcribe multiple languages, and easily transcribe your Zoom meetings. Try Sonix for free today.
Lois Koffi
Lois Koffi is just one of a few hundred certified 12 Week Year Trainers in the world. As a recovering workaholic who has worked from home for the last 13 years - she has excelled in setting and keeping healthy boundaries, learned how to say NO, and make more money in less time by mastering the principles she teachers her clients.
She lives in Southern California with her family while growing a global business, has a podcast and loves helping her clients create six figures from home.
Connect with Lois:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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