Special Guest Expert - Lois Koffi: Video automatically transcribed by Sonix

Special Guest Expert - Lois Koffi: this eJw1jl1PgzAUhv9LL7xCvoJMSBYjoglT2QVZdN6Qpi3Q2PZgW9aYZf_dssTL9-M85z0jAsoyZXv7OzNUohYFiCtjsSKs5xSVxSbLszzOA0QWY0EuhulrkOZJnt2lAcKEwOIJ_2axiQM0cCZor7BcoQMXzHO_HdajQeUZLVp4e7J2NmUUOefCEWAUDM_chARkRDU_seiURuupiZKpfTp-xvCxzypX7FxcfCXpz2H3Uqt6au4f5wcs7FYyyvGNgUUTtqXglABMD_5VgCy3Yl3y3rR1ta-P1aFr2ueuu30Dbl5hGHgo58wXB9ASW99c5eXyBzVHXr8:1kdQMO:Nb7xXbh1fKTqSJhkRTa_v_lmZq0 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly (Introduction):
So here's the big question... How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, we are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers! My name is Brian Kelly and this is The MIND BODY BUSINESS Show.

Brian Kelly :
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I say this each and every week, and once again, we have a stellar, ...stellar, guest expert lined up for you this evening. I cannot wait to share her brilliance with you. Real quick before we do that The MIND BODY BUSINESS Show is about what I call the three pillars of success. In my now fifty six years on this planet, I spent the last ten or so studying just successful people. I wanted to find out what was it about them that made them more successful than, say, me. What were those things? I mean, they're human beings. They put their pants on one leg at a time, if they're if they wear pants, we were just talking about that before we came on the air. That's a story for another day. They're just people and they're human beings. What is so special? How do they achieve success? In that track of trying to find out and studying only successful people, I found that there were three things. Three patterns that kept developing. You might guess what those are? They happen to be the name of this very show. So MIND is mindset. Every successful person that I studied had a rock-solid, very positive, and the most important part, flexible mindset. Then there was BODY. These successful people took care of themselves, both physically on the outside and nutritionally on the inside. In whatever they were eating or drinking. Then BUSINESS business is multi...multifaceted. It includes things like systematizing, team building, sales, leadership, marketing...the list goes on and on and on. These very successful people had mastered all the skill sets required to build, maintain, and continue to elevate a successful business. The good news is you don't have to personally master every one of these skill sets. That is how they did it, because no one human being, in my humble opinion, could master every skill set that goes into building a business. What they did was they master just one of those skill sets that I mentioned. That one is... Do you know what it is? It's leadership. So once you've mastered the skill set of leadership, you are then more apt to be able to build a team and scale your business. Build a team with those who have the skill sets you have yet to master, or that you just flat out don't want to. Because let's face it, there are a lot of things in business that we don't want to do and that we're not good at. Those are the things you should outsource. That's another topic, maybe, we'll talk about tonight. Who knows? We're just going to have fun and see what Lois Koffi has in store for us this evening. I cannot wait! Another remarkable thing about very successful people is they are also very voracious readers, readers of books, and with that I like to segway over into a segment I affectionately call bookmarks.

Announcer:
BOOKMARKS...Born to Read! BOOKMARKS...Ready, Steady, Read! BOOKMARKS... brought to you by REACHYOURPEAKLIBRARY.COM.

Brian Kelly :
Yes, there you see, REACHYOURPEAKLIBRARY.COM, now that is a website I had built with you in mind and for you. You, the entrepreneur, the business person, no matter what level of success you are at, this is a one-stop-shop where you can go and find a collection of books that have been vetted by at least someone else who's achieved success. That way you're not guessing. You're not wasting time just throwing darts at a dartboard with a blindfold on, hoping you hit a good book. That is what this is for. Before we go any further, I wanted to make a special note. REACHYOURPEAKLIBRARY.COM Write that down on a piece of paper. You remember those, right? Those old things. Those parchments, that were called paper. Get out a pen or a pencil, some kind of writing instrument, or put it on your notepad or computer whatever works best for you. I say that to instill upon you to do that, instead of clicking away or going off into another tab on your browser and typing in these resources, because I'm here to tell you every single show and this one will be no different. There are going to be a lot of resources that you're going to be given, and so, the best thing for you to do is to write all of these resources down and visit them later. Why do I say that? Because the magic happens in the room. Right here! Yes, it's a virtual room. But if you were to take your gaze away, your attention away, and you're off typing in another URL and looking at a website while this is going on, you could miss that one nugget... just that one nugget that Mrs. Koffi has for you tonight that could change your life forever. I will tell you right now, I already know she has one. We had a talk right before we came on the show. She has something that every single business person on the planet needs. She has a talent, and just as a little tease, she's going to be giving a gift tonight. It is that very one thing I'm talking about. So stick with us. Stay on the show. Don't click away. Take notes. I take notes, too and I'm running this whole thing so I never ask you to do anything I wouldn't do. REACHYOURPEAKLIBRARY.COM a little bit more in-depth and then we'll move into the main segment of the show. But here you see, it is just a collection of books that I personally have read. Not every book that I have read, since the beginning, has made this list. This is the best of the best, the creme de la creme, as they say. I'm actually a little bit behind because I've begun reading only about seven years ago or so because of a mentor of mine who showed me the importance of it, not just by him reading books, but what it did for him. The results that it gave them. Oh my goodness, I'm here to tell you, this is like one of the easiest ways to achieve greater success in your life is to just get in the habit of reading books. So, please...I implore upon you go to this REACHYOURPEAKLIBRARY.COM, go to Audible. But if you go here, you can get a vetted set of books, pick the first one that jumps out of the page. You don't need to analyze every single one. Just Ready, Fire, Aim! Let's go! Take action. Get the first book that jumps off the page, read it, and then move on to another one after that. Alright, that's enough of that. We're going to bring on a very, very special person. This is an amazing woman. I can't wait for you to meet her. Let's bring her on, shall we?

Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league, and qualified.

Brian Kelly :
There she is, ladies and gentlemen, the one, the only, Coach Lois Koffi.

Lois Koffi:
The crowd goes wild. Thank you so much, Brian. Oh my gosh, We're going to have so much fun! I can't wait!

Brian Kelly :
It's so interesting to me Lois. You and I have never, like, literally talk to each other. We've only emailed back and forth. I don't think we've ever had a conversation before until about a half-hour before the show went live. It's so interesting to me, that so often, almost every single time, I feel an instant connection with that person and I did with you. Like we've been long lost friends for a long time. You know, we're just... Like your smile... You have a sense of humor, you're easygoing, you're very, very brilliant, intelligent, and you just have all those qualities in a person that I love to be associated with. So I appreciate you for spending your time to come on to share your brilliance and your value with every one of our watchers and our listeners on this show.

Lois Koffi:
Thank you! It's a privilege... and you know birds of a feather flock together. Jenny Harkleroad referred me to you.

Brian Kelly :
Yes! Jenny...

Lois Koffi:
You're amazing as well, so thank you!

Brian Kelly :
Thank you, Jenny! Real quick, I want to mention a few things. A little bit of housekeeping here, Lois, before I properly introduce you with the respect that you deserve. I wanted to mention real quick to everyone who's watching to stay on to the end because... You see it right there on the bottom.... stay with us live to the very end and you will get a chance to win a Five-night stay at a Five-star luxury resort compliments of our wonderful sponsors. You see them up there if you're watching the video. On the upper right of your screen, that is THE BIG INSIDER SECRETS. They are at THEBIGINSIDERSECRETS.COM. That's Jason Nast, my good buddy, and his company. So definitely do that. And real quick, a couple of other sponsors we're going to announce here in just a second. Here we go. Now if you're struggling with putting a live show together, maybe it's overwhelming, and you want a lot of the process done for you, while still being able to put on a high-quality show, connect with great people, and grow your business all at the same time... Then go ahead and head on over to CARPETBOMBMARKETING.COM. CARPET BOMB MARKETING, saturate the marketplace with your message. One more... One of the key components that is contained in that CARPET BOMB MARKETING Course is one that you'll learn how to absolutely master. It's the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show and that is as you can see on the screen is STREAMYARD. Over the course of the past nine years, we've tried many, quote-on-quote, TV studio solutions for live streaming. I'll tell you, STREAMYARD is the best of the best. It combines supreme ease of use, along with unmatched functionality. Start streaming high-quality, professional-looking, live shows for free with STREAMYARD now. Visit the website you see on the screen. It is https://ryp.im/streamlive. R.Y.P. stands for REACH YOUR PEAK. That's https://ryp.im/streamlive. Now we can get to the woman of the hour...There she is again Coach Lois. Now we're going to give her the wonderful respect she deserves and give her a proper introduction. Here we go... Lois Koffi is one of a few hundred certified 12-week year trainers. That's amazing! That's a book. I didn't notice before we came on. I'm just peeling back the curtain. I can tell you, having gone through similar things, that when you get certified, that's quite an undertaking to get that. She's just one of a few hundred, so that tells you she is up there, the creme de la creme, as I said before. In the world, one of a few hundred in the world. As a recovering workaholic who has worked from home for the last 13 years, she has excelled in setting and keeping healthy boundaries, learned how to say no,... Oh, we all need to know that... and make more money and less time by mastering the principles she teaches her clients. There's one thing I love about her already. She doesn't just talk the talk. She walks the walk. Right? Then she teaches it. She only teaches what she has successfully implemented herself. She lives in Southern California with her family while growing a global business, has a podcast, and loves helping her clients create six figures from home. Who here wants to earn six figures from home? Who here wants to earn six figures from anywhere they are right now? Anybody with that, I want to formally and officially welcome you Lois Koffi. Thank you so very, very much for coming on tonight.

Lois Koffi:
It's my pleasure. Thank you so much for having me and I can't wait to have you on my podcast.

Brian Kelly :
Sounds like it's going to be good. Oh my goodness, Jake! My buddy is on. Jake Ghannam. I met him and spent some time with him, we were in Orlando and Miami this past weekend. We became really good friends. I appreciate you for coming on and watching Jake. We got a lot of great stuff coming ahead. Then Timothy McNeilly, "Such a BIG fan of the 12 Week Year!... Good. Someone else that heard of it. Good! ...This is going to be amazing tonight! So pumped!" Me to Timothy. Thank you for coming on. Thank you for sharing. Thank you for engaging. Keep it coming. Ask questions as we go through. So, Lois... Coach Lois, I don't know how you'd like to be addressed?

Lois Koffi:
Just don't call me late for dinner!... Anything is fine.

Brian Kelly :
Ok, so Lois, don't call me late for dinner Koffi? If... No I'm kidding. I love your bio. It's short, but it's very intriguing. Who here wants to earn six figures? It shows that you've done it for your clients and that just really amps up the curiosity. I love that it shows your experience, your accolades, and that you are a person who walks the walk. Someone who does it truly. What I'd like to do is peel back the onion a little bit. I want to find out what is truly making you so successful. I'd like to look inside that beautiful brain of yours and find out what it is that's making you tick because, in my humble opinion, the mindset is the foundation for everyone's success or lack thereof. So for you, Lois, when you get up in the morning... you're an entrepreneur, you know that there are struggles each and every day, there are challenges, maybe not struggles, but challenges, things to overcome...What is it for you that when you wake up that makes you have that burning desire, you're motivated and you know you're going to get past and through another day and you will succeed? How do you do that? What motivates you?

Lois Koffi:
Man, uh, experience. Experience is the best teacher. I wake up with an attitude of gratitude. You know this is Thanksgiving month. I got married on a Black Friday in Vegas, kind of a fun little story because Thanksgiving is my favorite holiday, and there was a time when I lost everything. I was homeless. I was living not on the street, but on floors, futons, couches, all of the places I could find that had a roof over my head, my friends' roofs, of course. It was at that moment, I said, you know what, "the only way out of this is an attitude of gratitude, one day at a time, and being as much in the present moment as possible with that gratitude." I'll never forget that experience. I'll never forget that. I wanted to be a millionaire by the time I was 30, but instead, I was homeless. I had my car repossessed the day before my 30th birthday and that was very humbling. It was through that humility, the pain, and the trauma. I know there's a lot of people growing through that, hopefully not just going through it, but growing through it.

Brian Kelly :
I love it!

Lois Koffi:
I had a lot of people who helped me along the way. So now, it's like 13 years later because that was during the Great Recession, I really just... that humility, that gratitude, and of course the pain of that memory,... That's what drives me! It's kind of a combination. That's like my recipe, it's not just one thing, it's a combination of all of those things.

Brian Kelly :
I love how you said that. That is a combination of things. I don't think I've ever had anyone do that before on the show to say that it's not just one thing. They would think of one thing and use it. I appreciate that you embellished all of it. That you have embraced it all and you use your life experiences, good and bad, to actually propel you forward. I think that's powerful. That folks should look at those things that they've overcome. The hardships. They're in the past, but look at that as a victory. Right? You made it through and you're better now. If you're going through one right now. Know it will be done. It will be over. It will... This, too, shall pass! You will get past it! You'll get through it! You'll come out on the other side victorious. Get yourself aligned with people like Lois who can help lift you, other mentors, and coaches. You can see it says right there, 'COACH Lois'... so I think she would help to coach you out of that funk into incredible success. And we're going to get deeper into that here real quick, Lois, I can't wait to learn more about what you do, and how you serve others. I can tell right off the bat you're one of those people that loves to help people. You just have that tone in every one of my past guest experts seem to be the same. I love entrepreneurs! I love them. I love them all. I almost said, "I love you, but I can't because I'm married too right." I was on a roll but I was like Woah... I better easy there... easy...(Brian laughs) So I open the show talking a little bit about books and I'm curious? I'm going to guess, but every single guest answers the same way. Would you consider yourself, Lois, to be an avid reader as well?

Lois Koffi:
Well... True story, yes, and because of becoming a mom and juggling all the things, I became an avid audible listener and podcast listener. So you know how when you're juggling all these things it's easier to listen than it is to read anymore. However, I just love learning. I don't know if you've ever taken the strengths finder test. I took the strengths finder test and one of my top five strengths was Learner. So yeah, I love to soak it up and learn. Even more so apply the knowledge that I learned.

Brian Kelly :
The strengths finders test? Is that what you called it?

Lois Koffi:
Yes, it's through Gallup. If you just Google 'strengths finders test' you can get like your top ten. It's very common actually for sales teams. It's one of the many, right? Because you've got so many different... you got the colors, you got the DISC profile, you got the bank crack your code... So this is another version of that.

Brian Kelly :
I gotcha. I gotcha. I was like, I'm starting to feel like I live under a rock. I hadn't heard of 12 Week Year, and now, this strength finder.

Lois Koffi:
...I'm here dropping nuggets, Brian. I'm just here to drop nuggets for you.

Brian Kelly :
I'm like, did I just warp into another world all of a sudden? I don't know anything. This is awesome! I like learning new things, but at the same time I'm like, come on, I haven't heard of that either. Thank you, Stan Chi. He says, "Great show and inspiring guest." Then my good friend, Richard Barrier. He says, "There will always be storms and there will always be cool breezes." Oh, I like that. Very well stated there, Richard. Thank you, buddy! And yes, very, very good. And so we're kind of going through, if you guys have noticed MIND, BODY, and BUSINESS. So we've already done a little bit of mindset and we'll do more of mindset. The mindset is so powerful. It's so paramount to all our lives, personal and business. When it comes to now taking into the body. When you think about physical fitness and staying nutritionally aligned and everything, banging on all cylinders if you will,... How important is that to you and your business life?

Lois Koffi:
Oh my gosh, Well, you're like my brother from another mother because my podcast name is Healthy and Wealthy and Wise. I don't even know if you knew this about me, but I was in the health and fitness industry for a combined 20 years. I was an Ironman triathlete and a salesperson. When I was just rocking and rolling in sales before the recession, not only did I take nutrition for granted, I thought I could eat whatever I could. I was burning three thousand calories, so why not? Then when the recession hit and I lost everything, my health is the most important thing that I lost and I'll never take it for granted again. So I had to learn how to eat clean. I had to start all over. It took me five years to wean myself off of sugar. I kind of joke there's no sugarholic anonymous 12 step program. It was brutal. I was a total sugar and coffee addict. And so after I came out of that, even with an autoimmune disease, I learned so much it was worth the price of admission because my first 30 years, ate and drink whatever I wanted. In the last 13 plus years since then, learning lessons, I've been the healthiest I've ever been and it's all about what I put into my body. Sleep. Oh my gosh, it's so important. Meditation... I mean, I do so much to take care of the temple and it really is important. Your body fuels your mind, your mind fuels your body thoughts or things. I learned a lot mentally, physically, and spiritually through that process to be where I am today. I do talk about that with all of my clients. I have that kind of added USP (unique selling proposition). As a coach, I do holistically care about you. I don't want you just to go out full-throttle on the hamster wheel making tons of money, which is great, but then what happens when you lose it all, right? You're spending it all on your sickness or your disease. So, yes, that was a long answer to share with you, but I'm very, very passionate about that because, without your health, you have nothing.

Brian Kelly :
I totally agree, and I think every person who lived to thirty did the same thing you did. (Laughing)

Lois Koffi:
Yeah, it's all good.

Brian Kelly :
I was in fitness as well, so we are like brothers and sisters, a sister by another mister, see there we go. Yeah, for like seven years I had a fitness business and that is a common crutch that people who are fit physically go too, is well I'm working out, I'm burning calories, so I can eat whatever the heck I want, and I can drink whatever I want too. That was something I really had to hammer home with my clients and myself, to be honest. You know, it's easy to just say, gosh, I feel so fantastic I can have a little... I can have some beer, and I can have something else... that's really not good for me. Then do it in excess. You know, something that's more than we know we should be doing. I think you're human. You just defined the human being at their lowest. And that's good because every human can use your experience, learn from it, and know at least that misery loves company... That old little saying...but now it's victory. Victory loves company. You can show them how to rise above and be victorious. Just bring them along, push them up that hill, and get them to the crescent over. It's phenomenal. It's a beautiful reason that you went through all this, I think. That is so that you could help so many people in so many ways. People think businesses just those things I talked about with business. You know sales, marketing, team building, systematizing, leadership, and all those things. It is and it is so much more. It is everything we are now talking about. It's taking care of itself mentally, physically, and it's so vitally important. These were not things that are traditionally taught if you're getting an MBA in college. They don't mindset...what's that? That's for a bunch of witch doctor woo things and it's the key thing I learned. The most important is your mindset. If you're focusing on, pardon my word, if you're focusing on crap guess what you're going to get more of... You guessed it that big C word, more crap. If you're focusing on things that you want and that you're looking forward to, building your business, having a team, having a wonderful significant other, and you continue to focus on those things that are positive. Guess what? Eventually, that will come too. You get what you focus on is the whole point there.... and we have more people commenting. I love these wonderful people. Yes...Richard Berrier, "The 80s, oh my lord." Yes... That was my time too brother. Those were the times. Wow! A lot of work.

Lois Koffi:
I wouldn't mind going back and reliving the 80s, just like if I could do it for a day maybe a week... oh my gosh, that would be amazing.

Brian Kelly :
Those were good times. I graduated high school in '82. My goodness that was a while ago. Fantastic. So you are a coach and you coach business people... What I'd like to do is take a pause here for me and say, Lois, what exactly is it? Can you tell the audience what is it exactly that you do? Who is your ideal client and what do you do for your clients?

Lois Koffi:
That's awesome. Well, you know, it's ever-evolving because of the pandemic of 2020. I will tell you, a year ago, I had one plan. (Laughing) Then six months ago, that plan shifted very quickly. My passion with the 12 Week Year is a lot about productivity, peak performance, work-life balance... Yes, I have a very strong opinion. I do believe in a work-life balance. That's part of what I was focused on and my avatar were salespeople, sales teams, and entrepreneurs. However, what happened was when the pandemic hit, I realized, oh my gosh, all of my systems were offline. You know, I had sales presentations. I had all these workshops that I was doing in person. I was closing deals at the dinner table or meeting face to face, doing speaking events, and all of those kinds of things. So I didn't have an email list. I didn't have a podcast. I didn't really care about my YouTube channel. It was there, but it was pretty cobwebby and dusty. I didn't have a lot of the things that I pivoted really quickly and I have now. So kind of incidentally, my new niche since then is actually helping people with email list building, so that's part of my... Spoiler alert, my giveaway today is really my signature right now. I was having conversations with salespeople and entrepreneurs and more and more of them were struggling. Their sales were down. They couldn't meet face to face. They couldn't meet people the old fashioned way. Now we call it old-fashioned, but going to networking events. I actually had my own fortune in the follow-up program. I have my signature Koffi sales formula. And again, all of that was focused on increasing sales results in less time, creating work life balance. All of those were part of my four Koffi sales formula steps. But I actually added a fifth step to the Koffi sales formula and that was building an email list that you build once and you can monetize forever. I actually... just being totally transparent, I may only be six to twelve months ahead of a lot of you out there listening who are struggling with this new normal. Of how do I do this digital marketing thing? How do I create value? How do I do leave magnets? How do I get people into my funnel? How do I do all of that, right? I knew nothing. I had a zero email list. I had a zero email campaign six months ago. But over time, with pivoting and recognizing, I needed to embrace this new normal very, very quickly, I translated and converted all of my offline coaching and tools, everything quickly to online. Building an audience, building your tribe, building landing pages, getting value out there into the digital world in the marketplace. Then as I was building my list, I built it from zero to two thousand from April to July, just doing what I do. I started talking to people that were saying, gosh, Lois, I'm struggling with this. They said, you know what... a coach, a fellow coach, He was like, "I wanted to go and speak at this virtual summit, but they won't let me they rejected me because I didn't have an email list of a thousand." If you study most of the greats, I love Harvey Mackay and all of those guys from my past world that I grew up with... The Jim Rohn's of the world, Zig Ziggler, Brian Tracy, and all those guys. Even posthumously, they're still emailing. They say that if you have a list of a thousand people, you can actually build a million-dollar business with just a list of a thousand. I saw a need and I was like, man, if it's easy for me to build a list, what happened if I could create a program and help just test it out. So I did a beta test just recently, like just in September, and I had over one hundred people sign up for my list building course. I was like, wow, wow. They got so much value. It then turned into a 30-day inner circle coaching program. I kept just rinsing and repeating. So keep in mind again, again six months ago, I didn't have an email list. I didn't have any landing pages. I didn't have lead magnets. I didn't have all of the things that I do now. I went from making zero dollars through, what I call the new normal of online digital marketing, building your tribe, building an audience, interaction marketing through podcasting, and all of the things to making fourteen thousand dollars last month in income. I don't say that to brag or impress you. It's just to impress upon you the fact that the tools that I created that were offline, that worked really, really well for me for the last 20 years because I've sold real estate, I've sold fitness, and I've sold nutritional products. I was in direct sales and network marketing for nine years so some would say I can sell ice to Eskimos, but really I just took those same basic principles and just duplicated it online, and I found a need, and I filled it.

Brian Kelly :
Wow, that's phenomenal! We were talking right before the show, and that is most business owners don't know how to build a list. They don't and some don't even try to anymore. They completely rely on social media, on paid ads, and so this is very refreshing because it is still so vitally important to have this as an integral part of your marketing toolbelt. Is to build a list because, look, there are incredible ways to connect with people. A lot of people say emails don't make it anymore. They never get delivered and that is happening. That is true, that fewer and fewer emails are making it to the end result. But there are ways to remind them that an email was just sent to them. That's through a hack that I've developed. Where I use a system where I can mix email and text messages. Where I send," Hey, I just sent you an email. It's very important!" Be sure to check your inbox, if not there, look at your spam and your promotion folder. That's it, and that way now I get deliverability. So email is still probably the number one... an email list is the number one way... and look at what you just went through Lois. You went through all of the things that were offline, but now we hit this pandemic and now that you have online you have everything you need. Just about no matter what happens from this point forward. You have developed the skills...the skill sets of belly-to-belly kneecap-to-kneecap. You have developed the skills of speaking from stage. You've developed the skills of sales one-on-one. Now you are developing and have developed electronic skills. Those that will help you with systems for your business. I'm saying this to everyone, you know, look what she has done. Here's what I love to say to everyone. How do I become successful? How do I attain success? All I say is find somebody who has done it and model them. That's it. It's simple, you don't need to reinvent the wheel. You don't need to come up with your own idea and your own mousetrap. It's been done before. Over, and over, and over. There are so many recipes for success. You're looking at one right here next to me by the name of Coach Lois Koffi. and if you were to just model what she's doing... So stay with us. She has this incredible, spectacular gift. I found out about it before the show and I've already requested mine, so I can't wait to see that and dive in because, you know, I'm always looking for different ways to market, Lois, that's why I developed a program called CARPET BOMB MARKETING, which means saturate every square inch that you possibly can. Email list building is definitely one of those areas, so maybe we can talk about integrating your course into CARPET BOMB MARKETING, maybe vice versa, and form a JV and see...You don't have to say yes or no right here in front of everybody. I don't want to put you on the spot, but that's what you do when you have people that are in alignment with what you're doing. You have those chats and say, "It might fit, it might not." Either way, we can benefit from each other and I can't wait for what things are ahead for you and I together as we keep in contact long after the show is long over. Oh my goodness, Here we go... Yes, Richard Berrier, your welcome. He said, "Combining email and text marketing, brilliant. Thank you Brian!" Yeah, it was a secret. I actually was hesitant to give it up, but I thought it's time we got to let people know and Lois was nodding emphatically so I think she already knows about that technique.

Lois Koffi:
Oh... It's coming. I'm adding it this month or next month for sure because and I'm not even a huge fan of texting, but I have already seen if they don't open the email... and obviously we we get tons of email, I'm not going to lie. I mean, that's why I was the most negative person guys... just even eight months ago about email campaigns. Thinking, oh, that's spam, but you know what, Brian? Do you know where that stinking thinking came from? I believed this was the lie that I told myself. That I didn't have enough value to give in an email campaign. I didn't believe they would open my emails. What did I have to say? Why would they open my emails? That was something I... and totally autobiographically speaking, I didn't do this by myself, I like we talked about earlier, coaching is so, so invaluable. I have not one but two coaches because I was terrified to launch a podcast. I was terrified to start an email campaign again. I had to work through a lot of limiting beliefs and shift my consciousness and oh my gosh, I'm so grateful that I did because I do have value. You have value to give to the world. You want to create raving fans who fall in love with your emails and they feel love in return.

Brian Kelly :
I love how you brought up a couple of words... Well, actually, a few. Terrified... which comes from a state of fear, the emotional state of fear. Then limiting beliefs... I'm curious, what did you do yourself to get over that hump in both cases? What specifically? Did you do some kind of like... well, I don't want to give it away because I want to see what you say. What it was... Oh, I think I know what it is... Jenny.

Lois Koffi:
Jenny was a part of it, yes. She is, actually, ok... I had three coaches. I mean, that was how bad it was for me guys. Like, I was so comfortable in making phone calls. I didn't have call-reluctance. I was one of the few, I know, it's hard to believe, right? I would be on the phone... I could drive from Phenix to San Diego... This was back before hands-free and this would be me, Brian, for all five and a half hours. I'm like, who can I call? Who can I talk to? I missed the call reluctance or whatever. Anyway, but email reluctance for whatever reason. So, yes, Jenny helped me tremendously and both of my coaches in recognizing, wait a minute, I do have value. I can't say that it was again, any one thing. It took a lot, though. I listened to podcasts like 'Think and Grow Rich'. All of the these things and just recognizing... I'm a mom. We have forced school, we have all those things. I didn't have time to make 20 to 30 phone calls a day anymore. Then I realized, wait a minute, I want to travel the world and have a laptop lifestyle. I'm not going to be making phone calls in the middle of the night when I'm living in Africa to the U.S. You know, I had to automate. I had to get with the program, so part of it was definitely overcoming those beliefs but then I was getting a bigger dream. Recognizing and seeing the silver lining in this opportunity called the pandemic 2020. It was a lot of shifting, a lot of stuff.

Brian Kelly :
I just... My goodness, this is so phenomenal that all this happened for you, not to you, and that you have shifted. Here is one of the key aspects of a successful entrepreneur, and that is they take what others would perceive as a death blow to their business when COVID and the pandemic hit... and now her entire model had to change. She had to completely build online systems and instead of just crumbling and giving in. She just said I'm just going to pull up my big girl pants and get busy to take care of this... And she did! It's because of that attitude that she is a successful woman. I look at everyone out there who's listening and watching, What are you thinking right now? What is going on in your brain that is keeping you from achieving incredible success?...because Lois has figured it out. She has the mindset locked down. That is why she overcame and I was thinking... pardon?

Lois Koffi:
Can I share one more thing that may be helpful? Keep in mind, this is also something very personal, but I'm always wanting to share because I know there's a lot of people who are going through a lot of loss and grief this year. Loss of job, loss of sales, loss of home, all of that stuff that I've been through before. The other two things that really hit home for me was like I got to live bigger, much bigger, much faster, was my brother died unexpectedly in February. My mom died right after him two months later... Unexpected. Right? It was definitely a huge, huge, painful experience, and it was also like a wake-up call like... Your days are numbered any day could be your last day. The other driving force was, how can I leave a legacy behind? So starting a podcast, you know, my podcast will have passed me right. My YouTube channel will live past me. My emails that speak, you know, inspiration, hope, encouragement, all sorts of faith, belief, and desire to others can pour into people's lives past me. I wanted to see it almost as a way to leave a legacy. Like Jim Rohn still speaks to us, right? He's been gone how long? Zig Ziggler... so that's also what was driving me and helping me realize life is short. I want to be able to impact people long, long after, I'm gone.

Brian Kelly :
I absolutely love that, every bit of it. My goodness... and that that goes down the path of, you know when things are going tough, what is your WHY? Why are you doing this? Is it impactful enough? Is powerful enough to keep you going?... because times do get tough. You just heard how Lois has gone through some incredible...I mean, its just... It sometimes seems to happen all at once and just keeps piling on exponentially growing. You're like when is this going to stop? My gosh! My business... I now have no electronic systems to do to deal with my business. My brother is passing away... and my mom two weeks...my goodness, I mean, most people honestly would crumble when it comes to, you know, that's it. It's a sign. It must be a sign. I'm not supposed to be doing this, right? Then go into that hole. Kudos to you, Lois, because you are going to be, and are, an inspiration to many because I'll guarantee you there are people going through hardships at this very moment. This is a ray of hope. I want everyone to realize and recognize this is... You have hope. There's a lot of hope. If she can get through it and look, it's not going to be easy, hardships are called hardships for a reason. (laughing) It's not always easy to get through them, but once you do and you look back, you'll go, you know what? That actually happened for me and I learned a lot from it. My skin is thicker. If I can get through that, I can get through anything. Bring on the next one! Let's go!

Lois Koffi:
It helps with empathy. Empathy in sales, and now I understand so much more. If someone says, "Hey, my family member died of covid, I just can't talk to you right now." Or I'm losing my house, and or all those kinds of things. I have so much more empathy because I can feel their pain. I had a coaching client who was going to cancel his coach call with me because his mom just died, but he kept his coach call with me because he knew that I understood his pain, you know.

Brian Kelly :
Yeah... That's amazing! What does that do that puts so much.... Look at the trust he has put into you because you have treated him with that empathy? You have treated him as a human being. You know, look, businesses... We need to make money, don't we?... But that's not what it's all about. The end result is, yeah, we need to make more money. Here's the thing, I hope,... My wish is that Lois is just absolutely showered with wealth. Immense wealth! Why? Because I know that with this immense wealth, she will just scale and impact more people positively. We want to spread this, and so a lot of people will look and say, well... You're already successful and rich, why would you want more money? That's why! To serve more people. A lot of the media and other reasons... Well, I don't want to go down that path, but you paint the wealthy in such a negative picture. Yeah, there are bad apples. Of course. I'll tell you something right now on this show, I've done over a hundred and twenty of them and I have not met one that fit that bad apple picture frame. They're all very similar in nature, but Lois, I mean, you could see the passion on her. I mean, the emotions hitting her at this moment, having this gentleman trust her so much that he still went through with the call because he knew that he would have an empathetic ear and somebody who he could count on to help him to a tough situation. That's what sets the successful apart, in my humble opinion, the truly successful. I mean, there's so many different definitions of that word. So, yeah, I just wanted to give everyone a good understanding and picture of what success is and a good way to go about it. I'm pointing at her right now, Lois Koffi...follow her and model her. Let's make the world a better place together.

Lois Koffi:
You make me think of a question because this is intriguing to me. I just had a conversation with someone today who actually said this to me because I was sharing my goals, and I was excited. Hey, go to multiple six figures next year with my coaching business and they're like, gosh, Lois, you're all about the money. I was like, wow! Wow!

Brian Kelly :
That's good feedback and that's all it is.

Lois Koffi:
So what do you do? How when you meet someone like that.... and you know talk about Mind- Body-Business... And Think and Grow rich is not just about the money, right? It's about abundance. In that abundance philosophy, to go out there and serve more people. Make more money to give more money away. That's the way I consider it, but what do you say when someone says that?

Brian Kelly :
Well, in that case, in my humble opinion, it's just because they don't know you. They don't know your intention when you say things like that. I would say the same thing like I just said, "It's important to make money so that I can serve more people like you." I want to scale this and help a lot of people. It's not just about material things. I mean, I'm fifty-six now. Material things don't mean as much as I did when I was twenty. I wanted that Ferrari and that Lamborghini... Now I could care less. As long as I can get A to B and I'm comfortable so my back doesn't hurt when I get out. (Laughing) All I would say is, well, you just don't understand me yet and that's ok. Look, I would say, "That's on me that you don't know me well enough to understand what I mean behind that statement and we'll work on that if you're willing to give me the time to do that." What can you say? They have a belief system and I would just say that's it. That's not my intent. Just to make money from making money's sake. That isn't what drives me, but money is necessary for me to grow the business so I can help and serve more people like you. That's basically what I would say.

Lois Koffi:
Yeah, I think there's a lot of people out there that limit themselves to the potential of what's possible. Yeah...

Brian Kelly :
Richard is saying, "Money as a measurement?" Yeah, maybe, but a measurement of what right? You know, a measurement with respect to what? How did you frame that? Go ahead and throw another comment up there Richard, if you just heard that. There's always a delay on these things so it takes a while to get a response back, but definitely... Look, I can tell already I don't know you like for a long time, but I know you, right? Does that make sense? If you were to say something like that, I'd say, heck yes! I would have said something else but keeping this clean... I would have said HECK YES, let's do it! I'm the same way as you. I want to help and serve more. I want to grow this business. I want to build a team. I want to employ people and help them. There are so many things that go with that. Just the money by itself can help to bring in, improve, and scale a business. Yeah, we all like nice things, too. I mean some of that's going to go towards whatever we like, maybe more vacation, stepping away from a business. Hiring a manager to work in the business so we can work on it, things like that. Scaling getting bigger and bigger. Then we can go on and start another business that will serve more people in a different way. So, as I said, I want wealth to shower down upon people like you Lois for those reasons. I mean, you're just getting passionate on this very show. Showing the human side. That's what drives you. Money is important, but that's not what's driving you when the rubber meets the road. Yes. You are on the right path. (Richard Commented) Ok, good. Thanks, Richard. He's a good friend... He was one of those people I met, oh gosh, seven or eight years ago, maybe nine. I'm horrible with time and dates and it just felt like I knew this guy forever. I mean, instantly, like brothers. Like we were separated at birth somewhere, somehow. It was just crazy. We thought the same things, said the same things. It was like instantly so we developed an instant friendship and still going strong. Wow. I'm just looking at the time. This is always a good sign, Lois, when it's already almost over and I didn't even realize it. That means I've been having a good time. I don't know about the audience. It looks like they have been. I don't know about you, but I'm having a great time with this one and it's going by way too quickly.

Lois Koffi:
You just have to have me come back again.

Brian Kelly :
Yes. Yeah, definitely. There's so much more to talk about from each individual. You know, literally, it would be like having a book read to them of your biography and then everything you've done to be successful. That would take more than an hour long show to go through something like that. That's the only downside to these shows is some people say, Brian, you're doing an hour show, that's too long. Man... it's not long enough, to be honest. I mean, in my humble opinion, having done so many of them. I would rather go another at least half-hour to an hour more on each show, but people's attention spans... I get it. And that's ok. We're getting plenty of great...and look, the shows I have done, Lois, I could... Oh, I could so easily charge for them. There's so much value in them. I leave them up free of charge for people to watch past shows. Les Browns up there. Everybody's up there. They can go and watch. We talked about fear, so I want to hit that real quick, and then we're going to go into the gift-giving season of the show. If you were to isolate and think about just one, what would you say... today and where you are now with your business and in your life, what would you call your greatest fear? Right now? If you were to choose just one?

Lois Koffi:
I think...The only one that... or really the first thing that came to mind, so I'm just going to go with it. The fear of success.

Brian Kelly :
Hmm... (Brian's Intrigued)

Lois Koffi:
What will that mean for me? What would that change? Will I change? What will that do for my family? I'm a big, big, fan of work-life balance so even working with my coach right now,... I had my biggest month last month, and he and I are like, "Ok, Lois, let's just pull back a little bit." Let's just make sure you're still on the right... You know like kind of like a little course correction. Right? Just making sure that it doesn't change me. That my family and I still have that balance that I said earlier. I'm an eternal optimist in believing in that and sharing that with other people. Pouring that into other people's lives, you know, don't lose sight of yourself. Yet there's that little bit of fear of like, what will that make of me? Will it change me?

Brian Kelly :
Oh, wow! That's powerful! Because... Oh, goodness! Hmm! That was deep. I'm actually writing notes.

Lois Koffi:
Yeah, I won't be ashamed to admit it, I actually connected with my therapist today and I said, "I need your help...I want to always be Lois!" I always want to be me.

Brian Kelly :
So... The beautiful thing... And so I was kind of going down that road. Jenny, how do you pronounce her last name in Harkleroad?

Lois Koffi:
Harkleroad. Yeah!

Brian Kelly :
She's an amazing woman. We had a lot of similarities. I'm NLP certified. She's heavy in the mindset, tools, and techniques. I watched her demonstrate on stage. She's amazing! All of these things that we're talking about, limiting beliefs, fear, etc. The fact that you said the fear of success... and I had a different internal representation of what I thought you were going to say... but what will that make of me? Oh! Oh, some others are going=, Yeah, but if I'm successful, I don't know how I'm going to be able to handle all the growth, wealth, the scaling, and you know the material things. You were thinking, I don't want it to change me, but one of the great things we found was that money only magnifies who you already are, so you're Lois 1.0 right now. Then when you get wealth times a hundred, or two hundred, or a thousand, or ten thousand, you're going to be Lois 2.0 in a great way. Who you are today, you're going to be magnified. That's another reason I hope wealth showers upon you so that we can have that magnificent version 2.0, 3.0, and above of you. Me looking at you, I'd say, don't you dare worry about that. Ain't going to be a problem with you. You're aware of it so that tells everybody right there. It's not going to happen. And, you know, there might be a little blip on the radar where a little moment of ego may set in. You know what? Own it be happy with it. Give yourself a pat on the back and then you'll know it, learn, and move on. Wow somebody just typed in a whole bunch of gibberish. That's funny. Oh yeah, Richard was saying, "Scary... the way we connected, immediately." Yes, it sure was. Want to become famous... oh someone spamming... That's what they're doing. Wonderful! I don't even know where that's coming from. Alright, so, goodness sakes, I can't believe it. I don't like this when we get down to the end. We have a couple of wonderful things to give away and we have a little bit of time left. So there's always one question I like to leave in parting Lois with each and every wonderful successful entrepreneur such as yourself. It's a very powerful and deep question and it can be actually a little personal as well. It's just a great, phenomenal way to end every show. I'm just... I'm so intrigued by all the responses that I've gotten in one hundred twenty-plus shows before thus far and I can't wait to spring it upon you. Before I do, I promised everyone that stuck with us live that they could enter to win a Five-night stay at a Five-star resort of their choosing, all compliments of, you guessed it, THE BIG INSIDER SECRETS up there on the upper right of your screen. Here is how you enter... In just a moment, what I'm going to do is tell you that both Lois and I give you permission to take your gaze away from the screen ever so briefly to get out your smartphone and what you want to do is bring up your text messaging app and do that right now, because that is how you're going to enter to win. If you're watching the screen, simply go to that messaging app and where you would actually type in the name of the person you're going to text rather than do that type in this phone number 314-665-1767. As Lois enters the very information I hope you are entering, that is 314-665-1767. I literally have guests win in the past. It's completely random. Everyone is eligible. Then where you type in the message, that would be that bottom part normally where you would put in the emojis, those kinds of things. No emojis. Just type in these two words that are separated by a hyphen or a dash. The first word is PEAK P.E.A.K. and then you have the dash then VACATION, so PEAK-VACATION, tap the send button, but don't put your phone away because you will be given additional instructions to get you completely entered into this giveaway. You'll be asked for your email address and I believe that's it. I don't remember if there's anything else. Your phone number will be already part of it, so just do that and do that right away. Then we're going to ask our wonderful Lois Koffi to share this amazing, incredible gift that she's about to share with you. I'm literally excited about this, Lois, and so what I'm going to do is pull it up on the screen and let you take it away. Here we go...

Lois Koffi:
Yay... and your timing is perfect because, again, it's my anniversary month. I'm not quite Oprah yet. I'm my own version of Oprah, but I love giving away gifts. I have this course It's uh... you know you talked about gosh I wish we had more time. Well, here's the good news, guys. I have a three-hour course on list building and it goes through the mindset. I talk about how I overcame my fears. What did I come up with for my first email campaign. My welcome campaign and going through the whole inner workings of that. I talk about building an audience, building a tribe, giving value with excellence, and how to generate leads. Mostly through Facebook and LinkedIn, so if you're on Facebook and LinkedIn and you're like, oh my gosh, I don't want Facebook to shut me down,... that happened. I had a client who was shut down completely on Facebook. They lost all of their contacts and they didn't have a CRM, they didn't have an email campaign list, but now they do. People really, I believe, have got to have an email list looking toward the future. This is a fifteen hundred dollar value, three-hour course, plus some some bonus episodes. I'm actually going to probably add some more stuff here in the next week just because I'm always learning, I'm always growing, and like I shared autobiographically, I think that in a lot of ways I'm only six or 12 months ahead of a lot of you who don't have a list, right? So remember, I didn't have that. I'm just a few miles ahead of you and you can catch up with me. Get your running shoes on, take this course, and boom you could be monetizing your email list as early as next week, so go to that website and check it out.

Brian Kelly :
So that that website, for those of you that might be listening on podcasts audibly is www.ListbuildwithLois.com...www.ListbuildwithLois.com. Don't forget the 'www' on this one to make sure it comes up fine. It's up on the screen for those of you that are watching us live or perhaps later during the recording. I'll also shoot it out there in the comments to all the folks watching on social media. I literally did this before the show started. I went in and so you just click on this sign up here at no cost and fill out this quick form. The beautiful thing is... There it is... Phone number. That will help to ensure that you get that email because you'll be able to in the future text you and let you know, hey, I sent you an email be sure to pick it up. If you didn't see that, check your spam and promotion folder. A new folder that Gmail so wonderfully put out there a that's spam jr, is my opinion. Definitely go there, fill out your information. Everything you need is here in a video. You've just heard it from her. Here's my thing... I didn't even read this stuff. When we were talking a half hour before the show and she was telling me basically what she just told you. I was already typing my information in. I didn't need to read all of this. It's... knowing what kind of person she is, knowing the value she brings, the quality of the empathy, and the caring she has. It's a no brainer. I don't need to read a word on a website. Just give me the... Where do I opt-in. I don't care.

Lois Koffi:
So there is a limited time. The deadline is really by November 21st. I want to just clarify that. But, you know, if you guys listen to this later, past that date reach out to me and contact me. I'm happy for anybody that tuned in to this show and authentically saw value, you can absolutely reach out to me and I'll still gift that to you past that day.

Brian Kelly :
You know what? Be respectful of those of you that do reach out to her. And you know what? By then I would honestly put it back to the fifteen hundred dollars or more price point and maybe just give them a coupon code or give them a percentage off. As time goes on if they mention this show's name. Don't wait six months and go back to her, "You said on a show that I watched that was recorded six months ago that I could get it for free so give it to me now." It's not going to work that way so just be respectful. Literally, if she does have a price tag next to it, it's going to be worth whatever price she puts on it. Just pay it. It's that simple.

Lois Koffi:
Thanks for looking out for me!

Brian Kelly :
I mean, how many times... I've spent tens of thousands of dollars on courses, on both in-person courses and online courses. I do have some regrets, but very few, because if you vet the people before you go through it, then your odds of success are much greater and being disappointed, much less so. I learned. I found a mentor personally and he kept having these additional courses to go to originally had a bunch of them and I went through them all. Then he added more as he went on and I just said, take my money already. I can't wait because the results are what it's all about. Look at the results. What is that worth to you? So like you just said, you got a thousand in how many days? It was just ten days or something after. In only three days, you went from one hundred to a thousand in only three days. Think about that, if you were able to make one dollar off of every one of those and she charges you a thousand dollars for her course, you just made your money back. If you made two dollars. Well, her, of course, is probably going to be fifteen hundred dollars. So you'll make two dollars off everybody on average. That's all you have to do, provide an e-book with the list you can easily make raise money to now invest in courses that will expand your business even further as you go down. My goodness, I just got to stop talking. I get excited and passionate about this stuff... and there it is on the screen one more time www.ListbuildwithLois.com. Be sure to go there. Then after you've done that, go take a visit to her actual main website. It's Lois Koffi, K.O.F.F.I .com (LoisKoffi.com) and be sure to contact and connect with her there. What is the best way for people to connect with you Lois since I just brought that up?

Lois Koffi:
Yes. If they want to email me Lois at LoisKoffi.com. It's right. Same thing. Otherwise, if they go to my website and they can sign up on my podcast page to be welcomed in and receive my episodes and reminders every week.

Brian Kelly :
Alright. Let's see... Oh, I thought you were seeing it and I'm putting it up on the screen thinking, oh, you're going to tell me where that is, but I didn't have it up on the screen. So where would that be on the site?

Lois Koffi:
Yeah. So you see at the top there, it says podcasts. Click on that.

Brian Kelly :
Oh, right. On the main one, gotcha.

Lois Koffi:
Yeah.

Brian Kelly :
There you go.

Lois Koffi:
Then voila. It's going to come there as well, so they're going to get the other opportunity to also sign up. It's the same thing. It redirects to www.ListbuildwithLois.com. But if cancel that, and scroll down then you can opt-in right there to receive my email campaign.

Brian Kelly :
Oh, you know, we've got to go another hour because I'm glad you brought that up. Seriously...

Lois Koffi:
I would be a bad example if you didn't receive my welcome email campaign, which is what you're also going to learn about in my course. So, in fact, you'll have your first five emails done if you take that course... So it's pretty, pretty awesome.

Brian Kelly :
Take the course, opt into her email opt-ins, watch, and learn what she does. Don't just ingest it as a student or somebody is looking to to absorb the information, but do it as a student. Where you learn. ok, how did she do that? Ok, what is the next email? I'm sure it's all in her course. Do this with other people as well, like Frank Kern. What are the subject lines they use? You know, look at the best of the best as well that have made... this guy how much is his email is, it's in the millions... and he understands how to do all this at a very deep level as well. As well as you do. Always be looking from a business owners viewpoint and saying, alright, let me reverse engineer this. How do they do that? Well, with her you don't have to. She gives you the course. She's going to show you step by step and take advantage of that before November 21st of 2020. Just to be clear. Or while we're sitting here, because this podcast will be out there later. So appreciate that. You know we have this other question I wanted to ask you I almost forgot.

Lois Koffi:
Yeah, I've been waiting

Brian Kelly :
I'm not forgetting. No way am I going to forget that. So here's the thing, Lois, with this question. It is kind of deep. It is thought-provoking and it can be personal. But here's the thing, there is no such thing as a wrong answer. In fact, the opposite is true, the only correct answer is your answer. That's the only thing that makes it personal. It's not like a deep personal type thing and some that I've asked this question of, they take a moment to ponder, others get it immediately. Some may take a minute or two. Whatever it is is perfect for you because it's your answer. Now that you're completely relaxed and you're watching the watch going back and forth. That's right. Are you ready for the big question? All right, here we go. Lois Koffi, How do you define success?

Lois Koffi:
It's so funny, that's the question because I taught a college course at the MBA level called transformational success. For me, success can evolve with time, and the older that I've... or as I've gotten older for me success is really when I put my head on the pillow at night, do I feel good about that day? Did I do my best? Free from judgment and just being really authentic to myself. I think being able to reflect on that day, it's ever, ever-changing and evolving. That's my answer. You know nothing's super exciting, nothing sexy, but I think it's transformational and it can evolve over time.

Brian Kelly :
Well, I beg to differ. It was both exciting and sexy because it's different, different than any other guest. This is what I've found...this is the amazing part Lois, is that no two of my guests yet have answered the same way. That is what I love about this question. It is personal. Like, you just proved it, but I love it. You're right! You're so right that success does evolve over time. When you and I were 20, what did success mean to us then? Is it the same as it is now? I'll guarantee you, we're both shaking her head emphatically. Yeah, and it does change. You said it even better where it changes daily, nightly, when you put your head on the pillow. Really, that is it. I mean, we're growing every day. We're aging every day. Our bodies are changing. Our minds are changing. Our environment is changing. Everything's changing. So is our definition of success, isn't it? That was deep. I love it! If you don't mind, Lois, I'm going to be compiling a book of all of these answers into a book called How Do You Define Success. I'll be asking your permission when that time comes, but I hope you're ok with getting more exposure by having your name in that book as well.

Lois Koffi:
That would be amazing because one of the courses I sell is actually the transformational success course that I taught at the MBA level at Concordia University, so it fits right in alignment with that too. We could JV on that if you want. (Laughing).

Brian Kelly :
All over that, all over it. I'll have my people call your people. That would be me calling you and you calling me. (Laughing) I know you have an affinity for the phone, so I won't send somebody else to talk to you. Lois oh my goodness, you've been such a gem. Phenomenal! I appreciate you. Just incredible value. Incredible nuggets. I mean, I'm running the show, directing, producing, starring all that good stuff and I'm taking notes, too. I never ask folks to do what I wouldn't do myself. I love what I get to do because of people like you, so thank you so very, very much for coming on the show this evening.

Lois Koffi:
My pleasure. Thank you for having me. Thanks, everyone, for tuning in.

Brian Kelly :
Alright. That is it for this episode of THE MIND BODY BUSINESS SHOW until next week. I'm your host, Brian Kelly. I'll see you then be blessed and take care of one. Goodnight.

Brian Kelly (Introduction):
Thank you for tuning in to THE MIND BODY BUSINESS SHOW podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your eJw1jl1PgzAUhv9LL7xCvoJMSBYjoglT2QVZdN6Qpi3Q2PZgW9aYZf_dssTL9-M85z0jAsoyZXv7OzNUohYFiCtjsSKs5xSVxSbLszzOA0QWY0EuhulrkOZJnt2lAcKEwOIJ_2axiQM0cCZor7BcoQMXzHO_HdajQeUZLVp4e7J2NmUUOefCEWAUDM_chARkRDU_seiURuupiZKpfTp-xvCxzypX7FxcfCXpz2H3Uqt6au4f5wcs7FYyyvGNgUUTtqXglABMD_5VgCy3Yl3y3rR1ta-P1aFr2ueuu30Dbl5hGHgo58wXB9ASW99c5eXyBzVHXr8:1kdQMO:Nb7xXbh1fKTqSJhkRTa_v_lmZq0 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including advanced search, secure transcription and file storage, world-class support, transcribe multiple languages, and easily transcribe your Zoom meetings. Try Sonix for free today.