Special Guest Expert - Lead Gen Expert Lois Koffi: this eJw1jl1PgzAUhv9LL7xCygh2gWQxEnYxcahZWKI3pJbCqm0PtmWNWfbfLSZevh_nOe8FMdCOa9e5n4mjAjUoQkJbRzXjnehRka8zkpGERIjN1oGaLTd_QUpWJLtLI0QZgzkQ_s18nURoEFz2naZqgQ5C8sD98tSMFhUXNBsZ7JNzky0w9t7HI8AoOZ2EjRko3Btx5vic4uXU4tXpo_NTV31v6xLM_rEk7fHlmNRt_k7qz1f-cE-l2yjeC3pjYTaMb3rwWgLt2_AqQk44uSzZ75qqfK7eyvawa7aHw-0TCFvDMIg0VlMWmgMYRV2oLvJ6_QXZGl-L:1l4bFn:XKV7ZSvgjePWPSdzIeR5lt1AYzE video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us, we've been hustling and struggling to make it to success, who seem to make it one step forward, two steps back. We are dedicated, determined. That is the question. And this podcast will give you the answers. My name is Brian Kelly, and this is the MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. You know what? I'm going to skip the usual intro of this show. We're going to dove right in, because here's the thing. When it comes to business, the lifeblood of any business is eyeballs that are looking at your business in one way or another. And that could be by marketing and by advertising, and it could just be by getting leads to your system. And then you remind them over and over about what you have to offer in fantastic ways. And I have with me a phenomenal, phenomenal guest who has mastered how to do this. She has figured it out. And I just want to bring her on. I hope that's OK with you so we can peel back the curtain, so to speak, and find out the exact secrets that this phenomenal, amazing woman uses to bring in massive leads. And she's going to show you exactly how to do that. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.
Lois Koffi:
Welcome to the show coach Lois, Lois Koffi is in the house, ladies and gentlemen.
Brian Kelly:
Nice. Oh, my goodness. Do we have comments flying in already?Yes. No, it is it is live, John Smith, Jason Nast, thank you, he is always supporting. Come on in. The water's fine. Hey, before we get started, real quick, a little bit of housekeeping and then we'll get to it. So for everyone that stays with us live to the end, this is going to be an abbreviated show about a half hour. That's about half as normal because we have a lot to get to. And Lois is going to give you just a ton of value and you'll have things you can walk away with and an actionable item to take care of before you leave. And so before we do that, if you stay live to the very end, I'll show you how you can win a five night stay at a five star, five star. I'm all fumbles tonight or any resort of your choosing. All compliments of our pals at THEBIGINSIDERSECRETS.com Jason Nast, that's who's watching right now, is that very CEO of that company. Thank you, Jason, so very much for that. And we also have a couple more things and then we'll get busy with Lois Koffi. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Lois Koffi and grow your business all at the same time, then head on over to CARPETBOMBMARKETING.com CARPET BOMB MARKETING, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing course is one that you'll learn how to absolutely master is the very service we use to stream our live videos right here on The MIND BODY BUSINESS Show over the course of the past nine. now, over nine years, we have tried many quote unquote, TV studio solutions for live streaming. And I've got to tell you, Streamyard art is the best of the best. It combines supreme ease of use along with unmatched functionality. So go ahead, start streaming high quality, professional looking live shows for free with Streamyard right now. Just go ahead and visit the website at ryp.im/streamlive That's ryp.im/streamlive for Streamyard. In fact, don't do that right now. Stay with us and then write that down and go visit that later because you don't want to miss a single word of this amazing woman. She is going to bring down the house, as they like to say, Lois Koffi is just one of a few hundred certified 12 week year trainers in the world, ladies and gentlemen, as a recovering workaholic. I can attest to that one, and I'm there with her who has worked from home for the last 13 years. She has excelled in setting and keeping healthy boundaries, learned how to say no and make oh, this is the best part, more money and less time by mastering the principles she teaches her clients. And we're going to go deep into them here tonight. She lives in Southern California with her family while growing a global business, has a podcast and loves helping her clients create six figures from home. How many of you would like to make six figures from home? Raise your hands virtually. Yes. Let's see it right on Welcome. Welcome to the show coach Lois. Lois Koffi. How are you doing tonight?
Lois Koffi:
Fantabulous, great to be here, I get to be a repeat offender. This is the second time in less than six months, so I'm honored to be here.
Brian Kelly:
And that is elite company and I will be honest about that. My buddy Jason Nast, was my very first show ever. And that was we looked at the date. It was two years and seven months ago. And it was to the day and this is last week. And he was the only one I've had on here. Repeat, as my solo guest expert, not with a panel, you are number two right behind him. So you're an elite company. I just wanted to let you know that. And there's a reason for it. Haha yeah, Jason is saying it took me two years. Seven months. That's right. Sure. It is cutting because he knows that what you're about to give. I got to put this up. Is just too nice. And the greatness of, frankly, what a nice guy. That's what he always is. So I want to get into this because the lifeblood of any business is marketing is leads and not just any leads as targeted leads. And one of the let's see, I don't remember how we met. I think you were referred to me by someone else who was on the show prior to. Oh, yes. Was it Jenny? Yeah. She's an amazing woman, too. And thank goodness for that referral, because now you and I have done some things together and I've gotten to witness your incredible prowess, your your intellect, you are a very, very intelligent woman. You're very good at what you do. You you are high, high integrity. Or I wouldn't be here talking with you and your character is just at the top. It's amazing. And I wanted to share this with everyone. I thought it was very important that other businesses learn how to get the word out by generating targeted leads, which is not, you know, let's face it, if everyone knew how to do it, we would be talking about it, would we? And you would be there raking in the dough, all of you watching. And so let's peel that back a little bit and let us if you want to, like, open up how you got through, how this came about, where did you get that aha. Moment? Like, I started I went down this path and then I realized, wow, here's the secret to incredible nonstop lead generation.
Lois Koffi:
Gosh, I mean, I appreciate the opportunity. This is a rare show to have on a Tuesday. And guys, full disclosure, I told Brian we have karate night tonight. We have all of the things and I really wanted to come back. So we made this happen. And I want to, of course, leave you wanting more. So I'm going to share with you my I call it the BFO, the blinding flash of the obvious. When the pandemic hit, I had deja vu and I knew I was already good at lead generation. Back in my twenties, I was in in real estate. Right. I did the the three foot rule. Now we have the six-foot rule, which was supposed to be funny where you can't talk to people face to face literally. Mechanism's right. But back in the day I learned lead generation through conversation, through connecting with like minded people who had similar interests in real estate. I think I'd have to look back. I didn't take notes, but I think my first listing was a cold call and I'm not going to tell the whole story because I might get someone in trouble. But I was working at a newspaper in Minneapolis, Minnesota, and I might have stumbled upon the phone numbers of the Minnesota Vikings. And I cold-called all of them. And my first listing was a Minnesota Viking. And I was only twenty two years of age. I looked all of ten, but I love sales. I loved the lead generating. And I was one of those crazy, sadomasochistic people that didn't mind cold calling and door knocking. Right. But outside of that kind of fluke, one hit wonder the next sales came from my my coworkers at the newspaper. Then it was people at my church, then it was people at my running club. So you see, I was just moving through life, connecting with people, saving them in my phone. I had a CRM when I was twenty two. That was my coach said, hey, you can't not have a CRM and my mentor had a coach. He also said, "you can't not have a coach". So I was coachable. I was an athlete in college. I was running coach. So I understood that. Why reinvent the wheel? Why stumble through life and fall on your face when you have other people that are a success? If you know how to do the right thing, you just have to copy cat right, copy the right cat. And I was fortunate enough to do so. So I always had a list of relationships. I grew up on a farm and so I understood what Jim Rohn, if anybody doesn't know who that is, I'm not talking about Jim Rome, the guy from ESPN, I'm sure about Jim Rohn. And he talked about the law of sowing and reaping and growing up on a farm. I understood that Jim Rohn is a farmer from Idaho or the son of a farmer from Idaho. I'm a daughter of a father from Iowa. And we understood that you had to, till the soil, make it rich for people. In other words, the seeds to want to be planted and pull out the weeds, help water them, help bring sunshine to their life. Right. So whenever you're out there in business, just think of yourself as a ray of hope, as a ray of sunshine to help grow somebody else's dreams. And that's the way I've always navigated lead generation. So I built a massive list, built a massive network in my twenties and even into my thirties. And there was a point. This is a huge point. I want you to listen to this story. There's a moral to the story, OK? I'll be totally transparent. I'm not a millionaire today. However, this this one decision I made back in 2007 when I was encouraged by my mentor at that time to not only have a list of relationships in my CRM, which is a client relationship manager, if you don't know what that is, you desperately need to take this information to heart and get one really fast. But he said don't just have a list of relationships, you need an email list. And they were talking about the email list. I'm like, well, what's this thing called an email list? Right. Because I'm talking to people face to face. I've already had at that time probably about three or four thousand people in my CRM. And they're like, no, no, no. You want to be able to automate. And I know Brian's the king of automation and your list is an asset. That once you have offers and you automate, you send out value. It's like your own ATM, your own bank, your own gold mine that you could go back to. And this this mentor was like, yeah, I have such a big list. And I send out really compelling messages and emails and I made 10 grand and one day from one email. And I was like, come on, that sounds crazy, is that really possible? And I pooh poohed it because I was so used to this face to face, belly, a smile and dial lead generation 30 calls a day. At times this was before Facebook. OK, so think about that. But 2007, I went down that road, my mentors went that way and now today they are multimillionaires. So fast forward to a year ago at this time I didn't have an email list. I didn't really care to do Facebook or LinkedIn generation. It was more of a visibility place to hang out. Everything else was smile and dial and following through in my CRM because, again, no email list. And so back in March 13th of 2020, if you guys remember that was I'll never forget it. It was the week of my daughter's birthday. Her birthday party was canceled and moved to Zoom, which was heart crushing for all of us. I quickly signed up for my first ever email campaign system, and I got, as I like to jokingly call it, I got email religion real fast and quickly remembered that story of what I hadn't done before. And I recognize that this was a much dire need know. An email list is your fortune. It's your gold mine. And quickly and surely enough, because I was coachable, I was able to go from zero people in my email list to four thousand in a six month period. I sold out. I went all in and I'll share with you how I did that. But the moral of the story was I had zero dollars a month in online sales because remember, I was face to face belatedly before the pandemic, one hundred percent. So then I was able to get to five figures a month in a four-month time frame and make multiple five figures by the end of the year and be able to have an asset. Now, I was just attending a summit with Brian and I was rubbing elbows, not figuratively, because we weren't in person, but I was rubbing elbows and shoulder to shoulder with Giants people, seven, eight, nine-figure variety. And all of a sudden because Lois comes in with this email list and all these lead magnets and all these ways of giving value, all of a sudden I have opportunity knocking, speaking engagements, all of the different things coming together to joint venture and partner with people. And that's really where I had what I called earlier, the BFO, the blinding flash of the obvious. Let me take a breath because I think you might want to say something.
Brian Kelly:
No, I'm good, I'm good.
Lois Koffi:
OK, cool. So how did I get there first? Keep in mind, I did already have a network, I did already have a CRM. So tip number one is you've got to have that mindset of I have value. And I have something to give, and you've got to go out there and find out where your dream customers may be, right? So who who is your dream customer? Do you want to write that down? Because if you if you speak for everyone, ask for everyone. You get No one. That's also one thing. I don't just put anyone and everyone in my in my list. Right. Because that can be a waste of time. You could be bringing in some energy vampires or people that that you can't serve to the deepest level. So there are riches in the niches. So I chose the niches, coaches, speakers, authors, and online pivoters like myself, people going from offline to online, not having a list or maybe having one, but not knowing how to monetize it. And so through that process, I went into what I call my two sandboxes of Facebook and LinkedIn and spoiler alert, I did organic, I didn't buy leads. I didn't buy or do Facebook ads. I just really believe that I had enough value and enough way to pique people's interest through Facebook posts, through Facebook groups, through LinkedIn, post LinkedIn groups, and finding my dream customer and having conversations with them in messenger. And I have I have I'm going to go ahead and share with you one of my my not so secret weapons because I'm sharing with your audience. But one of the methodologies that I use, it's called E I E I O and you're like all of a sudden you're thinking Old MacDonald had a farm. But the cool thing is, is I'm not talking about Old MacDonald. I'm coming from the farming approach again. Jim Rohn, love sowing and reaping farming. I always have that philosophy of long term relationships. It's not just going out there and cold calling and hunting and all of that kind of stuff. To me that that doesn't work because I want long-term, meaningful relationships that even if they don't become my dream customer, they become my dream referral partner or affiliate partner or JV partner. If you don't know what a JV is it's a joint venture. So when I'm on there in the Facebook land or the LinkedIn land, I have always in my back pocket. And that's an acronym. The first E stands for Educate or Encourage. When I say educate, that basically means like you could be talking about a topic, you could be posting something on Facebook that just basically says a quick tip like I do a lot on time management, like he was talking about the 12 week year is one of my favorite things. I might say something like here's an article about the best time management tips for homeschooling parents who, like me, weren't planning on being homeschooling parents. Right. And how do you balance home school life, work-life? That's just one example. I could go on and on for four hours on this, but posting that and piquing people's interest and whoever likes and comments on it, I say something encouraging that goes with that first E I'm an encourager. I'm not trying to beat people over the head with information. Right. Because a lot of people are on Facebook or LinkedIn aren't necessarily looking to be coached in public. Right. So we'll have a conversation in the comments. I'll bring them through Facebook Messenger. I'll still form them in real estate. Back in the back of the days, we were all about forming relationships, asking questions, finding out about their family or their work or what are they most excited about in 2021? You know, that's important because you don't know if something just happened to them that was bad. You don't know if someone just died. You don't know if someone was sick, you don't know if someone just maybe had an argument with their spouse. Those are important things to connect coming from a heart-centered, more of a spiritual. I care for you. People can feel that even even even if it's just messenger, what that's that's kind of woo woo. It's true. Energy crosses. There's an energy exchange right now. Words matter and people can feel if you're a Glengarry Glen Ross kind of salesperson, right. Saying Buy my stuff, here's my link, join my team. None of that crap works, guys. OK, so stop it, please. After just a little bit of back and forth, then I'll say, hey, I really appreciated you commenting on my post. Would you be interested in checking out my time management information? I have a free gift for you or I might invite them to my Facebook community. Or am I actually go ahead and just invite them to my email list and say, hey, I saw you have these challenges with time management. Would you be interested in checking out what I have, some free tips free again, giving, giving, give kind of Gary Vaynerchuk book Jab Jab Right Hook. You give, give, then you ask. Right. And I don't spend a ton of time. You don't have to go back and forth for days. If you feel like there's something that there's a good heart opportunity and you believe that you can authentically serve them, why not? So that's actually how I got to my first two thousand people in my email list. And then I did go through the whole year. But really quickly, I stands for Inspire. E stands for engage or entertain. Engaging them with a question like I already gave some examples like, how's your family house? 2021 or what's your what are you most excited about? Those kinds of things? I as invite again, I'll invite them to my Facebook group or I'll invite them to check out my podcast. I'll invite them to my email campaign. If again, I've done this now for almost a year, guys, but it was no different than what I did offline. I just converted it into online conversations and then the show is again in goes along with the invite. But the actually usually happens inside of my email campaign and I have a Welcome campaign that gets to an offer and that's where I make money while I sleep. Another offer would be also having them attend a webinar. One of my first JV webinars, I did a joint ventured with someone else who had an email list. That's the power of an email us guys. When I hit two thousand, I did a JV webinar actually with Jenny Hakura and we both between our two lists had one hundred and three people sign up for our webinar. We did a 90 minute webinar. It was an eight thousand dollar day, actually an eight thousand dollar 90 minutes. We both brought about the same amount of people. So we both exchanged we both grew our list by 50 people that day. So those experiences getting people to come and attend my podcast, being able to invite them to check that out, then they land in my email us. That was one next step, more JV, more podcast episodes, giving value, giving value and having a daily lead generation plan. Right. The daily method of operation. Your DMO has to include lead generation and follow up. That is all I have, an hour a day. I still to this day I used to do two hours pre pandemic, but now I could only could only do one hour a day with all the new things like home schooling and, and life as we know it has has evolved and changed. And the other thing that helped me get to that next two thousand so again, four thousand people over a 6 month period was outsourcing delegation, hiring a VA, having support with that, rinse and repeat and just keep going. And of course, last but not least, as I do have my own affiliate program, my goal, my vision for any of who's watching. Brian's an affiliate. I want to have five hundred affiliates in my team again. Together, everyone achieves more. John, Max. All right. Teamwork makes the dream work. So if people see the value and they're going to give me referrals anyway, why not get paid and create another stream of income that could even potentially be residual depending on how invested they want to be? So I have some people coming to me saying, hey, I want to make two thousand dollars a month as an affiliate sharing your products. It's a lot easier and more fun than hiring salespeople. Definitely. And I'm not spending that's the best part. I'm not spending thousands of dollars on marketing. So that's in a nutshell how I went from zero to hero and have been able to make money while I sleep and get to that point where I'm a convert now. I used to hate email marketing and the thought of it made me sick, Brian. But now I'm like, oh, I get to write a money-making email today or I get to help other people do that. I've helped people triple, almost quadruple their pre-pandemic income with all of these philosophies.
Brian Kelly:
My goodness, I hope everyone else will take notes. I'm running the show and I've got a page full of notes, and so this is why I love aligning myself with amazing people like Lois, because she just basically gave you how to start and operate a very profitable business all in twenty, twenty-five minutes, if that. I remember when we started. It's been amazing. And I just want to cover a few topics a few things and highlight them. And then I want to turn it over to you once again, Lois, to show people how they can get that information at a deeper level and actually put it into action and do what you did to model success. And that will come in just a moment. But you open by talking about mindset being so important. And I don't know, there might be a word up above me that talks about, you know, that's the first pillar of success in the three pillars. We didn't go everybody. But you also covered business. My goodness. Inside, outside and from every angle. And I love the fact that you talked about you didn't even buy leads. You didn't even pay for ads to get leads. You did it organically. So this is proof right here that you can do it. And not only did she do it, but she also wants to show you how to do it. This that's the good news. And we're going to again, we'll give you that resource in just a moment and then talk about organic. So just through social media, Facebook, and LinkedIn posting in groups, wash, rinse, repeat, and then the eioeio method. I love that sweet. So educate and encourage, inspire, engage and entertain, invite and offer. And I would guess that most of that effort would lie on the first three, at least because you want to come off as not a sleazy salesperson. I just wanted to talk to you because I want to tell you something. In your case, you're just saying, hey, I'm giving you value, inviting them to your list and your list will give them offers eventually, you know, through the email drip campaigns. And if they say no, it's no big deal. It was a soft introduction. That's what I love about it's not a sleazy snake oil salesman type if anyone even knows what that means anymore. And the daily method of operation, I put lead generation. Well, was that a Freudian slip? That was pretty cool. Outsourcing the importance of building a system. So you don't need to do that today, but have it in your wheelhouse and up here and now, you know, if someone who's doing it, I wonder if you take advantage of this resource we're about to share if maybe Lois would share how she got that and what her resource is that is working for her. I just wonder. And the answer is yes. Well, she's a coach as well. So she's got that outsourcing affiliate program. I mean, come on, everything is in here. She'll put a ton of effort. She said she went all in. I know if you heard that at the beginning, it will take work, ladies, and gentlemen. But what if you knew and you had a certainty, a level of certainty so high that if all you did was put in that work that the results were darn near guaranteed and all you have to do is follow one recipe of success. You know, there are many recipes for incredible cakes, right? There are many recipes for I don't even know what they're called, German chocolate cake. I love that I haven't eaten in one in like, years, but if it were put in front of me, I'd gobble that sucker up. I bet there's like fifteen or twenty or maybe more different recipes for a successful German chocolate cake. And the same thing is true with entrepreneurship and business. There is a multitude of successful recipes out there, but all you really need to do is find one. And that's the problem. So many people find one. They don't latch on long enough and put the work in long enough to bring in the results. Now, you have a recipe right here sitting right in front of you. If you're watching this live, if you're watching a recording or if you listen on podcasts, she is sitting right here. I guarantee you that's Lois Koffi and she has a program. Oh, my goodness. And it costs next to nothing. And all you have to do is make a tiny, tiny investment, a little bit of skin in the game. So at least you will now follow through and go through the information she's about to provide to you. So I want to basically bring that up and turn it over to Lois to give them a little overview of what they are about to be exposed to in a great way.
Lois Koffi:
Yeah. Thank you so much. And really, I know I have I had a track record of success with the generation before creating this list building with Lois course. So you're going to get way more value than email list building. It's the mindset. It's how to get more done in less time. I'm all about the twelve week year. If you listen to my story, I don't know if I actually had a goal. I signed up and started really using email software last March. It took me a month, of course, to figure it out because I'm not like this amazing guy. Right. I was like it, but so I have helped 70-year-olds and 80-year-olds with this information, OK, I'm just throwing it out there. But ultimately, you know, from April to June is when I went all in, so for 12 weeks, I created a strategy, the framework, the time, and if someone was really, really, really committed, I'm here to tell you you can grow your email list by one hundred to a thousand percent in 72 hours with this List Filled with Lois course that I'm sharing with you and I created that launched in late August, early September and again, that was actually after I got to two thousand heading towards the north of three thousand people because you don't have to be great to start. Right. You do have to start to be great. It's the first one hundred. And if you're an overachiever like me, even that first thousand, that that's where you learn everything you need after that. And if you set up the system in place as I coach it in this course, it's about four hours of coaching, training mindset, time management leave management, bringing in the leads in with excellence, and then, of course, giving them value. I didn't talk about this because, again, there's only so much time. But also I teach you how to create content, how to attract a tribe in a very non-scary way. Because I will tell you, I just launched my podcast last summer through all of this, and I was scared guys. I was terrified that because, again, not a technology guru, totally just failing forward flubbing, muttering, and stuttering all the way through. And guess what? That was when I made my first four-figure months also happened to be that month that I launched my podcast. So having the framework there and turning it over to you for just $37 is my gift back to the universe for saying thank you for showing me the way for me over the head a few times to say yes, I think I really need to do this. And now I'm creating so many dreams. We're moving into a new home soon as a result in the middle of a pandemic because now we can afford to do that. What are your dreams? What are your goals? They did say the gurus, the experts that an email list of one thousand. So that's why my goal is to help you get an email us built by one hundred to a thousand or one hundred percent or a thousand percent. Right. If you're at ground zero or if you're even not at ground zero, maybe you have a list, but you don't know how to monetize it. I teach you all of that in this course. But think about that asset that could change your life forever, be your ATM so you don't have to go into debt when you want to take a vacation or you can pay down your debt like we did last year as a result of having this system and being able to have your voice heard. Because remember, Facebook, LinkedIn, Clubhouse is the new thing. Right? But not everyone sees you or hears you because there's so much noise on all of those platforms. None of those platforms are your CRM. They're great places to hang out. But you want a one-way communication, and that's what let's build with Lois is going to help you get started at a very nominal fee and teach you the best strategies and tools in time and lead management and monetization that I honestly I don't know that there's anything else out there that's like this. It is do it yourself. Obviously, I have a done with you. course that is the next level up. But I wanted to make sure that friends of Brian, who are now friends of mine, have this at rock bottom pricing.
I mean, $37 to crack open the secret can and have all of it be all over you in a great way, and you get to just simply follow it step by step. I put the URL on the screen that you can go get this for $37dollars people. It's not a huge investment. So go to https://ryp.im/leadgen All one word, ryp.im/leadgen .$37 And full disclosure, as Lois was talking about affiliate programs, that is my affiliate link. It's a link shortener that will go to my affiliate link. I don't even I swear, I honestly don't even know how much money I'll earn from that. It doesn't matter to me. I just preach this. If there is an affiliate program behind something you are helping to promote, then just sign up for and use the link no matter how much it pays. I have Amazon for books I make. I looked the other day. I finally looked and I made like three cents on one of the books that were sold. It doesn't matter. It's all good. It's all good. So just always get an affiliate program for anything or an affiliate link for anything that you stand behind that you vet. And don't do it for those that you do not vet. Be sure that you're part of the product before you go in. So appreciate that. I wanted to real quick first. Thank you, Lois, for breaking that down and getting everyone an amazing resource for next to nothing. I'll say it again. There's very little money and I wanted to now share with everyone who was watching live because I know you've got to run real soon. Lois and I promised everyone that if they stayed until the end, they would learn a way, find out how they could win a five night stay at a five-star luxury resort, all compliments once again of the people at The BigInsiderSecrets.com, Jason Nast his company. Here it is right now on the screen. For those of you watching live, take out your cell phone and bring up your messaging app. And in there, instead of typing in a name who you're going to message instead of type in this number 314-665-1767 and again that is 314-665-1767. I would recommend writing this down because the screen is going to go down real soon. And then where you would actually put in the name or the message that you're going to send them, you know, where you would put emojis and all that good stuff. No emojis, just two words separated by a dash, and that is peak-vacation. Peak-vacation. Go ahead, enter that. Follow the instructions that will ensue. We do ask the automated system will take over and ask you for an email address, and you will then and only then officially be entered into our drawing. Talk about list building. There's one technique right there. And for those of you that think email is dead, far from the truth. Couldn't be farther from the truth. We have the proof right here. Still going. And this was all very recent, as you heard. It's still the money is in the list. It's still the case. I've heard it time and time again. I've heard so many that say it doesn't work anymore. Well, I've seen too many cases where it absolutely does. And it works really well for me to say anything in kind.
Lois Koffi:
So you make me think one more thing just because for those of people that that may still be skeptical like I was right, I still have some of my old school methodologies. Guess what? I still make some phone calls. Guess what? I still send things in the mail. Oh, my gosh. Well, really still not. And I'm not talking about and I'm not putting this down by any means. I'm not talking about direct mail postcards. I'm actually talking about authentic personalized messaging to people and thank you cards and all that kind of stuff. And I know you're really big on text campaigns. I'm just getting into that because I do believe there are all these different ways to connect with people. And it's not your Facebook posts. It's not your LinkedIn posts. Those are one nice way to drip on people, but be able to have them in your CRM and your email is really, really, really important you guys.
Brian Kelly:
Fantastic. Well, that is it for tonight. I told you, it's going to be a short one. And I appreciate you both for coming on. Everyone take advantage of this amazing, amazing offer. It's our way.
Lois Koffi:
Say one more thing. One more thing. Oh, by the way. Oh, by the way, you guys get to see this guy. There you go. That guy. That guy on my episode, one hundred of my podcast tomorrow. I broke your record, Brian because you were just on my podcast on January 15th. I'm on the live version and now you're back already tomorrow, January 27th for my one-hundredth episode.
So I'm not competitive or anything. Just saying so I'm excited to have you tomorrow. So if you guys want to see Brian alive and in action and talking about his amazing, awesome self, go find Lois Koffi Enterprises on Facebook or join my healthy and healthy and wise Facebook podcast community.
Brian Kelly:
Absolutely, and it'll be cool because we'll be swapped and our position on the screen always throws me a little bit. I'm so used to hosting. Very cool. Very cool. Let me clear the screen a little bit here and let's get it ready to say so long to everyone. Thank you, Lois, for coming on. I know you had very little time and jammed this in with everything you've got going. I know your family first woman and that I just respect you for that. And I look forward to tomorrow and all of everything that the future holds for doing anything with you going forward. I can't wait. So on behalf of this amazing young lady, Lois Koffi, I'm Brian Kelly, the host of The MIND BODY BUSINESS Show. And we will see you again now in two days on Thursday. We're coming back. Until then, so long and be blessed, everyone. Take care now.Thank you for tuning in to The MIND BODY BUSINESS Show podcast. Tune in at www.TheMindBodyBusinessShow.com.
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Lois Koffi
Lois Koffi is just one of a few hundred certified 12 Week Year Trainers in the world. As a recovering workaholic who has worked from home for the last 13 years - she has excelled in setting and keeping healthy boundaries, learned how to say NO, and make more money in less time by mastering the principles she teachers her clients.
She lives in Southern California with her family while growing a global business, has a podcast and loves helping her clients create six figures from home.
Connect with Lois:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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